The Strategy Skills Podcast is the channel where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Learn all the skills of McKinsey and BCG consultants without having to work at a consulting firm. The podcast teaches both technical analyses and soft skills like communication. Each week we discuss concepts to help listeners advance their strategy, operations and implementation skills, enhance their critical thinking ability and build their executive presence. We also dissect individual consulting studies in great detail so you can replicate them with confidence. www.firmsconsulting.com www.strategytraining.com
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In this conversation, Mark explains that "we often build our lives on things we are certain about that simply are not true." He describes how "we don't actually see the world… we see screens of how we think the world is." He explains that these screens create "a double paradox" shaping what we think is safe, what we think is risky, and how we choose to act. Mark describes the difference between someone who sees a large employer as stability versus an entrepreneur who sees it as danger, saying "which screen is right? Well, it depends on which screen is going to give you more power in life." He talks about choosing the entrepreneurial screen because "I detested the idea of being a piece of a cog in a major machine." He explains how a "victim type screen" once took over his thinking when he was diagnosed with osteonecrosis: "I was catastrophizing… I went into a very negative spiral." He recalls seeing children receiving chemotherapy and realizing "Mark, you are really self-absorbed… You don't get to live a life without pain and challenge." That shift, "Why me?" to "Why not me?", transformed everything for him. Mark also talks about the mindset required to reinvent yourself: "No matter what I succeeded in in the past entitles me to win in the future." He shares that he must "redo it every three years or reimagine it and transform it," because "if I'm not transforming my business, other people are going to be working to transform my business out of it." He discusses fear and avoidance: "You can be afraid of having the conversation… but what you cannot do is ignore it." He explains how ignoring problems is the beginning of decline. Mark then explores how his business model evolved when he realized that people with millions of dollars were still "miserable, always afraid… always complaining" while others with far less were happy. This led him to see that money alone is not the source of well-being. He dismantles the three ideas he was taught early in his career: "stock picking," "market timing," and "track record investing", calling them "completely bankrupt." He explains that "the market is very efficient, very random," and that "stock picking, market timing and track record investing didn't work." Mark describes how identity and mission changed for him over time, how screens shape action, and how transformation requires confronting fear, discarding false certainty, and letting go of entitlement. He closes by saying he hopes never to retire because "stopping is one of the worst things you can do for your future." He explains that purpose, planning, and creating are what allow people to thrive. Get Mark's book here: https://rb.gy/h4brr0 Experiencing The American Dream: How to Invest Your Time, Energy, and Money to Create an Extraordinary Life Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Adam McGraw is a Fortune 100 VP turned entrepreneur and co-founder of CREW, a leadership community. "We try and really curate it for folks that are in the VP and above through CEOs as well, founders, etc., so that they have this kind of safe white space atmosphere to really consistently plug in and build community." "Not just transact network-wise in things that are typically narrow and niche… we really love the idea of a melting pot for leaders." "This is kind of the new normal: constant change, constant uncertainty, constant transition." "Being in crew keeps me grounded and conscious and aware." "I want folks by the end of the day to feel like even though I dedicated and carved out time in my busy life and work week, I came out of here actually feeling juiced up and energized because I had some fun and obviously I learned some stuff and I got to be myself." Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Technology is reshaping the world at a pace few people, inside or outside the industry, expected. But every so often, you meet someone who has not only witnessed the major waves of technological change, but helped build them. In this conversation, Marcus Fontoura, Technical Fellow and Corporate Vice President at Microsoft, CTO for Azure Core, walks us through the story of AI, what leaders are getting wrong, and how to develop the one thing that will matter more than any model or algorithm: human agency. Marcus has lived through every major inflection point: early search, the rise of cloud computing, and now large-scale AI systems. One of the first things he challenges is the popular narrative that we are heading toward an AI apocalypse, or an AI utopia. Both extremes, he explains, miss the point: "My approach was more like, let me just explain what the technology is and what it does… it's basically a prediction system." Marcus offers a clear explanation of modern AI. He compares today's large models to a system that has: "Read nonstop for fifty thousand years… with near perfect memory." But this doesn't make AI a mastermind. It makes it a stochastic parrot, extraordinarily capable, but not self-directed. He also emphasizes that while AI will automate the mechanical layers of work, it will amplify, not replace, the leaders who know how to think: "If your job is typing in a spreadsheet… then I would feel scared. But if you have the knowledge and experience to really add value, I wouldn't feel scared." His point is: the danger isn't AI. The danger is becoming someone who only performs tasks AI can do. We also cover the uncomfortable but increasingly visible trend: people relying on AI so heavily that they lose their independent critical-thinking muscles. Marcus acknowledges the risk: "That is a little bit concerning… we will see good uses of technology and uses we don't want to happen." He stresses that organizations must raise the bar for juniors, not lower it, and that AI helps experts more than novices: "More experienced folks already know what to expect… junior employees may not know what is correct or incorrect." This is one of the most important insights in the entire episode: AI accelerates expertise; it does not create it. On hallucinations, Marcus is exceptionally candid: "The more we use it, the more you have techniques to avoid it… but we have to double-check those things." On leaders fearing displacement: "Use AI in a way that amplifies your skills… automate the mechanical tasks and focus on what only humans can do." And on what truly matters in this moment of technological upheaval: "Technology shouldn't influence us. We should influence what we want to see in our society." And he gave a useful explanation of the names of ChatGPT models: "When you say that bigger AI models, when you move from ChatGPT three to four, four to five, basically these models have more parameters. So this means that you read a lot more, but also you memorize a lot more." This conversation is a reminder that the most important focus should not be AI, it's the leader using AI with judgment, clarity, and agency. Get Marcus's book, Human Agency in a Digital World, here: https://shorturl.at/v0lo8 Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

In this episode, Dr. Julia Garcia explains why hope is a habit and why it is critical for us to remove what blocks hope. She describes what happens inside teams when leaders lose hope, including "the culture that creates, the burnout that leads to, the discouragement and defeat." Julia shows how unprocessed emotions drain leaders even when they appear high-functioning. "If we emotionally feel disconnected, we're going to start looking elsewhere or we're going to end up in a place of hopelessness where maybe we completely shut down in our career and now we're just a robot." One of the most memorable insights is the use of the word "maybe" to interrupt destructive thought cycles. She explains: "Maybe your next idea is the one that's going to change the game for you." "Maybe that failure wasn't a failure. It was a setup." "Maybe you have everything you need right now." Julia also demonstrates how holding unspoken emotions limits our capacity. "We can function by holding all these things in emotionally… but we actually aren't discovering what we're truly capable of because we're not fully available." Julia shares her own experiences with failure and rebuilding: "None of this was a waste. I can repurpose this." and "Maybe I can learn from this. Maybe I can come back stronger." We also discuss AI. Julia warns: "AI is increasing productivity, but it is decreasing the personal humanity." and "We need people in our problem solving. We need people in our products." She closes with the central message of her book: "Hope is a habit… it is the single greatest predictor of success and health." Get Dr. Julia's book, The 5 Habits of Hope, here: https://shorturl.at/rjpNF Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

In this conversation, Anthony Vinci explains that "AI is going to be able to do more and more of what people do." He describes a future where "AI is going to get better and better at doing what people do," and highlights that leaders must understand "how do you figure out what AI is good at and then implement it to do that" and "how do you manage your workforce so that they are able to partner with that AI." He warns that leaders often "overestimate what AI can do and underestimate it at the same time," and stresses the importance of "getting that balance right." As he shared, "sometimes they can sense that, oh, AI can do anything," while others say "it will never do that," and both assumptions can mislead decision making. He offers direct guidance for staying relevant: "The number one thing I would recommend is literally to just go use AI for thirty minutes a day." He urges leaders to "push the envelope" and "see where the holes are, what it won't do." Vinci describes how workflow—not just technology—defines whether AI succeeds. Implementation requires understanding "the process and the workflow," recognizing that AI adoption "is going to be small parts," and building "those pieces over time." He explains the subtle dangers of influence, noting that AI can "change your mind" without you realizing it. The threat is not dramatic deepfakes but "what if it just changes one word?" or "an adjective and makes something seem slightly different." To stay resilient, he urges people to "think like a spy," recognize that "there might be a bad actor on the other side," and build habits of "triangulating information." He emphasizes cognitive agility: "We still need to learn to do it so that you can think about mathematics and understand mathematics," and he connects this to thinking and writing in an AI-driven world. Even with powerful tools, "you're still going to have to keep yourself sharp." Vinci closes by discussing perspective, explaining how "living abroad" showed him how much people assume about how the world works. He encourages listeners to embrace the belief that "maybe this assumption that you have in life is wrong," because "the difference between being okay or good at something you do and being great is this ability to take a step back and question whatever you see in the world." Get Anthony's book, The Fourth Intelligence Revolution, here: https://shorturl.at/rjpNF Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

When was the last time you played, really played? For Cas Holman, founder and chief designer of Heroes Will Rise and star of Netflix's Abstract: The Art of Design, play isn't childish. It's the foundation of human creativity, resilience, and connection. She worked with LEGO, Disney Imagineering, and the LEGO Foundation and on a mission to help adults rediscover what children know instinctively: that play is how we learn, adapt, and feel alive. "Play isn't what happens after work," Cas explains. "It's how we manage uncertainty. It's how we cope, experiment, and find our way through the unknown." In this conversation, Cas reframes play not as a distraction from productivity but as the engine of it. She explains why play is essential for innovation, executive presence, and emotional agility, and how suppressing it has drained creativity from our professional lives. "Playful thinking lets us reframe success," she says. "It makes us flexible enough to keep moving when things don't go according to plan." We discuss: Why free play (activities that are intrinsically motivated, freely chosen, and personally directed) is the most powerful form of creative renewal. How reframing success turns frustration into discovery: "You came to play basketball, the ball's flat, the court's full, so what? Invent a new game." Why curiosity and uncertainty are not threats to be managed, but conditions for growth. How "breaking" systems or routines can reveal how they actually work. And how adults can learn to release judgment, the internal critic that says "I should know the answer" instead of "let's find out." Cas's insights are strikingly relevant to the age of AI. As technology automates more of what we do, she reminds us that what matters most is how we create, not how efficiently we delegate creation. "We're outsourcing the wrong things," she says. "Creativity wasn't the problem that needed fixing. It's what makes us feel alive." Get Cas' book, Playful, here: https://shorturl.at/jxR4O Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Dr. Brennan Spiegel, Director of Health Services Research at Cedars-Sinai and Professor of Medicine and Public Health at UCLA, author of the book Pull, explains why illness is often a failure to manage gravity. He describes how our relationship with gravity defines strength, balance, digestion, mental stability, and emotional health. Take the Gravotype Quiz at BrennanSpiegelMD.com to identify how your body manages gravity. Key Insights and Action Steps — Dr. Brennan Spiegel "Every single cell of your body evolved from this force of gravity. Physics came first, and biology came second." Illness arises when we fail to manage gravity. Every organ, tendon, and cell depends on that relationship. "When you stand up straight and lift your diaphragm, it pulls up this sack of potatoes that we all have in our belly. When you open up the gut, it opens up digestion." Posture determines how well the gut, diaphragm, and circulation function. Sitting compresses digestion and lowers energy. "Your balance and relationship to gravity is a predictor of how long you're going to live." Balance, grip strength, and posture are measurable indicators of longevity. "The inner ear is like a gyroscope constantly keeping track of your position in relation to gravity." The nervous system continuously measures gravity. Inner-ear disturbances can create dizziness, anxiety, and panic. "When you're depressed, you can't get up out of bed. Your body is slumped over. It's almost like there's so much gravity pulling on your body, it's like you're in a black hole." Depression mirrors an excessive gravitational load. Emotional heaviness is a physical experience of being pulled down. "Strong negative emotional experiences can permanently change the way the brain forms… the mind has learned to be pulled down emotionally, physically, socially." Childhood trauma reshapes how the brain perceives gravity, making the body feel heavier and slower to rise. "The feet are a gravity management surface… only five percent of the body's surface area but holding one hundred percent of the weight." Feet are the interface between body and planet. Strengthening them restores alignment and balance. "Your relationship to the planet, both latitudinally and altitudinally, will determine your health." Altitude, light, and environment influence serotonin, immunity, and microbiome function. "Serotonin itself is a gravity management substance." Serotonin regulates mood and physical stability, linking emotional and gravitational balance. "When it's stimulated, it activates the rest and digest phase and helps release serotonin." The vagus nerve is the primary connection between body and mind, calming the system and improving serotonin flow. "I pretended I was on a bigger planet… I became stronger and stood up straighter." Carrying additional resistance through weighted movement improves posture, strength, and metabolism. "When we lay down to sleep, we give our body a break… the blood easily flows into our brain and flushes out amyloid." Sleep restores gravitational equilibrium and supports brain recovery. "Gravity doesn't change, but your relationship to gravity does." Long-term health depends on strengthening that relationship physically, mentally, and emotionally. Action Items from Dr. Brennan Spiegel 1. Identify your gravotype. Take the 16-question quiz at BrennanSpiegelMD.com to learn which of the eight gravotypes you belong to and how your body manages gravity. 2. Build gravity fortitude. Strengthen the muscles and bones that keep you upright — especially your back, core, and legs. "When you stand up straight and lift your diaphragm, it pulls up the gut and opens digestion." 3. Stand tall and move often. Avoid long hours of sitting. Use a standing desk or take frequent standing breaks. Sitting compresses the abdomen, slows digestion, and reduces serotonin. 4. Strengthen the diaphragm and posture daily. Practice standing with shoulders back and chin level to engage the diaphragm and improve breathing and gut function. 5. Train your balance. Test and improve balance by standing on one leg, walking heel-to-toe, or using a balance board. "Your balance and relationship to gravity is a predictor of how long you're going to live." 6. Practice grip and hanging strength. Hang from a bar daily. Aim for 30 seconds, then increase gradually toward 2 minutes. Even short "dead hangs" improve shoulder, spine, and nervous-system alignment. 7. Use light weighted resistance. Try a weighted vest or light ankle weights while walking or doing chores. "I pretended I was on a bigger planet… I became stronger and stood up straighter." 8. Walk, run, or train barefoot or in minimalist shoes (safely). Let the feet feel the ground to activate stabilizing muscles. "When you ground your foot, everything else pulls up straight from there." 9. Reconnect with the ground. Spend time standing or walking on natural surfaces (grass, sand, earth) when possible. 10. Stay hydrated. Keep enough fluid in your body to "pump blood and oxygen up into the brain." Dehydration weakens gravity tolerance and causes dizziness or fatigue. 11. Regulate the nervous system. Do slow, controlled breathing through pursed lips to stimulate the vagus nerve and calm the body. "Slow meditative breathing activates the rest-and-digest phase." 12. Consider gentle vagus-nerve stimulation. Use only safe methods such as breathing, humming, or medical devices under supervision. Avoid carotid massage unless advised by a doctor. 13. Strengthen vestibular and proprioceptive awareness. Engage activities that challenge coordination: yoga, dance, gymnastics, tai chi, or balance training. 14. Manage mental gravity. Notice emotional heaviness as a physical sensation; practice posture, breathing, and grounding to counteract "mental black holes." 15. Use awe and nature to elevate mood. Spend time in nature, watch sunsets, or listen to music that evokes awe. "Feeling part of something greater than yourself elevates mood and serotonin." 16. Increase natural serotonin. Seek sunlight, exercise outdoors, connect socially, and reduce processed foods. Serotonin helps both mood and muscle tone to "fight gravity physically and mentally." 17. Optimize sleep for gravitational recovery. Sleep 7–8 hours flat or slightly inclined if you have reflux. Avoid heavy meals within 2 hours of sleep. Limit screens before bed. "When we lay down to sleep, we give our body a break… the blood easily flows into our brain." 18. Manage reflux and digestion. If prone to reflux, raise the head of the bed about 10 degrees or use a wedge pillow. Sleep on your left side to reduce acid reaching the esophagus. 19. Support circulation through movement. Use your muscles as pumps, walk regularly, stretch calves, and move legs during travel or desk work to prevent stagnation. 20. Avoid chronic compression. Reduce time bent over laptops or phones; keep screens at eye level to protect diaphragm and digestion. 21. Engage with natural environments. Nature exposure increases serotonin and improves gravity resilience. "Being in green spaces is mood-elevating because that's what we evolved with." 22. Monitor environment and altitude. If you live or work at high altitude, be mindful of mood or sleep changes and adjust oxygen exposure and sunlight time. 23. Balance convenience with movement. Spiegel warns that modern comfort, constant sitting, processed food, artificial environments, represents "our species losing the battle against gravity." 24. Reframe health. Adopt the mindset that "gravity doesn't change, but your relationship to gravity does." Everything, from mood to digestion, is part of managing that relationship. Get Brennan's book, Pull, here: https://shorturl.at/XjNt3 Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Bill George, former CEO of Medtronic and Harvard Business School Executive Fellow, explains how leaders can stay grounded, principled, and effective in chaotic times. "It's a world of chaos and it requires a very different kind of leader than in more stable times." The skills that once mattered (process control, long-term plans) are now secondary to courage, self-awareness, and moral clarity. George says most executives still lead comfortably "inside the walls" but fear the external world (media, public scrutiny, and rapid change). "Today, if you're a leader, you are a public figure. You have to face that reality." Leadership now starts with knowing your True North, your values and principles. "When everything's going your way, you start to think you're better than you are. When you lose, you learn your weaknesses." He warns: "The people who will struggle are those faking it to make it. They're trying to impress the outside world but aren't grounded inside." Purpose, not position, defines identity. "A CEO once said, 'Without a title, I'm nothing.' You won't hold that title forever. Who are you then?" True fulfillment comes from alignment between personal purpose and work. "Every business has a deep sense of purpose if it's well run. The ones that only make money, like GE, go away." He lists five traits of leaders who thrive in crisis: Face reality. Stay true to values. Adapt strategies fast. Engage your team. Go on offense when others retreat. Each requires courage. "You can't teach courage in a classroom. It has to come from within." He urges humility: "Leadership is all about relationships, it's a two-way street." His turning point came when he stopped "building a résumé" and started building people. He defines authentic leadership as growth through feedback: "I never walk into a classroom unless I'm going to learn from everyone there." And he closes with the core message: "You don't have to be CEO. If you can do great work and help others, you'll feel fulfilled. Leaders make the difference between success and failure." Key Insights (Verbatim Quotes) 1. Chaos demands a new kind of leader. "It's a world of chaos and it requires a very different kind of leader than in more stable times." 2. Authenticity starts with grounding. "Our true north is our principles, our beliefs, and our values all rolled into one." 3. Titles are temporary. "I am not the CEO of Best Buy. …That's the title I hold. I won't hold that forever." 4. Courage separates real leaders. "You can't teach courage in a classroom. It has to come from within." 5. Purpose drives resilience. "Every business has a deep sense of purpose if it's well run." 6. Leadership is relational. "I was building a résumé, not relationships. Leadership is all about relationships." 7. Fear destroys authenticity. "A lot of people are living in fear. That's no way to live your life." 8. Great leaders empower others. "You want everyone on your team to be better than you are at what they do." 9. Growth never ends. "Anyone who's authentic knows they have to continue to grow as a human being." 10. True success is internal. "You'll never have enough power, fame, or money. You find fulfillment within." Action Items "Face reality, starting with yourself." Look in the mirror and ask, "Maybe I'm creating this negative culture. What did I do wrong?" "Stay true to your purpose and your values." Never abandon principles when pressure rises. "Adapt your strategies and tactics." What worked yesterday may not work today. "Get your team involved." Say, "Hey guys, we've got a real problem. What ideas do you have to keep it going?" "Go on offense when everyone else is pulling back." Make bold moves when others retreat. "Have the courage to look yourself in the mirror." Courage starts with self-reflection. Ask, "What's the worst case? What do I have to lose?" and move forward without fear. "If one door closes, maybe another one's going to open that I never even saw." "Know who you are." Reflect on your life story, relationships, and crucibles that shaped you. "Don't get caught up in titles or money." Remember, "Without a title I'm nothing" leads nowhere. "Find a congruence between your purpose and the organization's purpose." "Every business has a deep sense of purpose if it's well run." Identify how yours helps people. "Get away from toxic leaders." If they drive you down, take credit for your work, or never support you, move on. "Work for people you feel really good about working with." "Learn all aspects of the business and how to integrate them creatively." "Pull together a cross-disciplinary team" and act as the integrator. "Have everyone on your team be better than you are at what they do." "Be the glue." Integrate experts to solve tough problems. "Care about your people first." They must know you care before they'll perform. "Get everyone into their sweet spot" — where they use all their skills and are highly motivated. "Align everyone around purpose and goals." "Challenge people to reach their full potential." Say, "I know you can do better. Let's take your game to the next level." "Get out there and be with the people." Don't hide behind PowerPoints. "Help your people do better." Work beside them. "Believe in someone who doesn't believe in themselves." Tell them, "You have this potential. Go for it." "Find someone who believes in you." A mentor, boss, or spouse who sees your potential. "As a leader, be that person who believes in others." "Face your blind spots." Ask people who care about you for honest feedback. "If you get feedback from people that care about you, take it in." "Stop building a résumé and start building relationships." "Take time for people. Ask, 'How are you doing today? What challenges are you facing?'" "Leadership is all about relationships — it's a two-way street." "Tell the truth — the good, the bad, and the ugly." "Stay away from blame." Take responsibility instead of pointing fingers. "Be transparent." Don't hide problems; fix them. "Never fake it to make it." "Keep growing as a human being." "Take feedback and adapt." Growth requires awareness of impact on others. "Believe in yourself even if you fail." Failure is learning. "Spend time reflecting on your purpose and the person you are becoming." "Help other people reach their full potential." "Measure success by how many people you help every day." "Remember: leadership is about who you are, not what title you hold." Get Bills book, True North, here: https://shorturl.at/bRXsK Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Raj Sisodia has spent his life asking one question: Can business make people's lives better instead of draining them? He holds a PhD in Marketing and Business Policy from Columbia University, co-founded Conscious Capitalism with John Mackey, the founder of Whole Foods Market, and has advised global companies from Tata Group to AT&T. But his path started in a factory in Bombay, earning a hundred dollars a month, before he built one of the most influential ideas in modern business thinking. "I didn't like biology, so I became an engineer. I didn't like finance, so I became a marketing professor. But business turned out to be about head and wallet — nothing about heart or spirit." That realization led him to study companies that people love working for and trust buying from. The result became Conscious Capitalism — a way of running a business that joins purpose, profit, and care. "Profit is the oxygen that keeps you alive. But no human lives just to make red blood cells. In the same way, no company should live just to make profit." Raj's research showed that companies built on four simple pillars — Purpose, Stakeholders, Conscious Leadership, and Caring Culture — outperformed the S&P 500 by nine to one over a decade. They made more money precisely because they cared more. When he met Bob Chapman, a manufacturing CEO from Missouri, Raj saw these ideas come alive. Chapman bought a failing plant, promised no layoffs, and told workers they would figure it out together. Men who had once been laid off without warning wept as they told Raj their lives had changed. "I had sixty dollars in the bank and a new baby. That job saved my family." From that came the book Everybody Matters. Chapman told him, "Leadership is the stewardship of the lives entrusted to us." Raj calls such companies healing organizations — places that reduce suffering and bring more joy into the world. Now, with artificial intelligence reshaping work, Raj argues that AI will amplify our intentions: "A knife in a surgeon's hand saves lives. The same knife in another hand can end one. AI is the same — it depends on who we are when we use it." He believes the leaders who thrive will be those who bring consciousness to technology, not fear.

Byron Loflin, Global Head of Board Advisory at Nasdaq and co-author of CEO Ready, explained on the Strategy Skills Podcast why many talented executives never make it to the top. " Because you perform well isn't going to automatically get you the job." Boards are looking for more than results. They look for humility, curiosity, and authentic relationships across stakeholders. Byron shared a personal lesson from riding with Ronald Reagan before he was president: "He was genuinely interested in others. And that surprised me. I didn't get the sense that he was a pompous or aristocratic kind of person. He was genuinely interested in identifying what are you interested in? What makes you tick?" He also warned that unchecked ego is one of the biggest risks to leadership: "Ego is a powerful motivator when it's focused properly. But when it becomes dominant in one's personality and drives inappropriate types of responses to the needs of others… Ego can become a significant problem." To counter ego, he recommended building close, truth-telling relationships. This is what Byron said about conversations with his children: "I listen to them very closely when they speak to me and I invite them to speak truth into my life." And he reminded us that succession is political: "Surprise is the enemy. Structure is your friend." Finally, boards now expect leaders to be fluent in technology and disruption: "The expectation of management delivering understanding on the relevancy of AI to your organization with the emphasis on relevancy." Actions you can take now Seek feedback aggressively. Create a circle of truth-tellers: colleagues, mentors, even family, who will tell you the truth. Check your ego daily. Build humility into routines by asking: "Am I genuinely interested in others, or focused only on myself?" Engage all seven stakeholders. Byron identified investors, employees, vendors, customers, communities, regulators, and the environment as decisive. Map your relationships and strengthen the weakest link. Signal reliability to boards. Remove surprises. Show discipline in how you work and how you communicate. Become AI-fluent. Don't chase every trend. Focus on the relevancy of AI and digital disruption to your business and be prepared to explain it clearly. Get Byron's book, CEO Ready, here: https://tinyurl.com/z87xz94h Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

John Campbell, Professor of Economics at Harvard University and co-author of Fixed, joined the Strategy Skills Podcast to explain why the financial system often works against ordinary investors and how to make better personal-finance decisions. After decades studying markets and investor behavior, Campbell saw a pattern: even educated, high-income earners routinely make avoidable mistakes in housing, saving, and investing. "Once I started looking at how people actually behave, I became more and more aware of how pervasive mistakes are, people are just leaving money on the table." Those mistakes compound over time, widening inequality. "It's what economists call a cross-subsidy, from the poor to the rich. My co-author Tarun and I feel that this is really outrageous and we should be concerned about it." Five Key Insights 1. Financial Mistakes Compound Inequality Campbell's research shows that even when borrowers start on equal terms, inaction and misunderstanding drive divergence. "Black borrowers are paying maybe as much as half a percentage point more on average than white borrowers… and that's just because they haven't refinanced." Behavioral gaps like failing to refinance when rates fall transfer wealth upward. 2. Housing Choices Are Often Poorly Understood Many treat property as guaranteed wealth rather than a productive asset. "It's a huge mistake to buy a bigger house than you need, or even more so to buy a place and then let it sit empty… you're effectively buying an asset and then throwing away the dividend on that asset." Unused or oversized housing drains capital that could compound elsewhere. 3. Early-Career Risk-Taking Is Underrated "Most people, when they're young, have a very large hidden asset, their earning power. For most people, that earning power is far safer than the stock market." Because human capital is relatively stable, young investors can afford higher equity exposure and should taper risk only as retirement approaches. 4. Target-Date Funds Don't Go Far Enough "Most target date funds are not aggressive enough early in life, and they taper down the risk taking too gradually." Campbell argues these default products should adjust risk more sharply and reflect each investor's actual wealth trajectory. 5. Complexity Creates Confusion and Inequality "This profusion of accounts leads to confusion. People throw up their hands. And the access to these accounts is unequal." The U.S. system's overlapping account types favor large employers and the financially literate, leaving others behind. Actions You Can Take Now 1. Maximize any employer match immediately. "Certainly any kind of employer match, you want to maximize that right away." 2. Save aggressively through tax-favored accounts. "You should be saving aggressively and you should be maximizing your use of tax-favored accounts." 3. Manage your mortgage strategically. "Managing your mortgage is also a very important thing for people in the middle class and upper middle class." 4. Consider adjustable-rate mortgages as efficient leverage if you can manage the risk. "The cheapest way to lever that portfolio and be involved in risky markets actually in many cases is to use an adjustable-rate mortgage… a cheap way to take leverage." 5. Use home equity as flexible credit. "Home equity is a valuable source of credit." 6. In retirement, spend your assets, don't hoard them. "Many people hang on to their financial assets too long and are too reluctant to tap home equity. The right way to manage retirement is a mix of annuities and reverse-mortgage borrowing… so that you can enjoy it." 7. Avoid oversized or idle property. "If you buy an asset and then throw away the dividend, you should not expect it to deliver a high return." 8. Take more financial risk when young; scale back later. Treat your earning power as your built-in "safe asset." 9. Build an emergency fund before investing. "It should be a priority to have an emergency fund in a safe and liquid form so that you stay out of high-cost debt." 10. Support simpler, fairer financial design. "We think the financial system is very important for the market economy and the unpopularity of finance is really bad. We're trying to save the financial industry for itself." Get John's book, Fixed, here: https://tinyurl.com/bdhj5zvd Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Phil Gilbert led one of the most significant cultural transformations in corporate history, as IBM's General Manager of Design, he helped the 400,000-person company reinvent how it thinks, listens, and builds products. In this in-depth interview, Phil shares the playbook behind "Irresistible Change", his approach to scaling design thinking, transforming culture, and helping teams adopt new ways of working that actually work. If you've ever wondered how to lead large-scale transformation that doesn't collapse under politics or mandates, this conversation will show you the operating system behind lasting change. About Phil Gilbert Phil is the author of Irresistible Change and is best known for leading IBM's twenty-first-century transformation as its General Manager of Design. His work has been profiled in Harvard Business Review, Fast Company, and numerous case studies on corporate reinvention. Get Phil's book, Irresistible Change, here: https://shorturl.at/dA4Z3 Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Bob Chapman, CEO of Barry-Wehmiller, explains how he built a $3.6 billion company by placing human dignity at the center of leadership. He describes the moment he recognized that "our history does not give us the future that we deserve," and how this led to a disciplined focus on balance, diversifying customers, industries, and technologies to create a stable enterprise. Bob recounts the insight that reshaped his philosophy: every team member is "somebody's precious child," and leadership is stewardship, not control. Caring, in his view, is an economic principle: "The greatest act of charity is how you treat the people you have the privilege of leading." Key insights include: The role of business-model design in protecting people, Why pricing should reflect market value rather than internal cost, How trust and relationships outperform transactional approaches, and Why growth often emerges from navigating adversity Chapman argues that today's crisis is not financial but a "poverty of dignity," and calls for leaders to build organizations where people know they matter. Get Bob Chapman's new book, Everybody Matters, here: https://shorturl.at/rYqlx Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Scott Levy spent two decades as an investment banker at firms like J.P. Morgan, advising corporate boards and senior executives on risk, growth, and capital decisions. Then he pivoted, serving on a public school board, teaching at Harvard, and writing Why School Boards Matter. In this episode, we discuss: How Levy broke into investment banking and the lessons that carried him through twenty years on Wall Street What he learned about resilience, risk-taking, and long-term thinking at the highest levels of finance Why he left a successful career to focus on public education and democracy How business principles can, and cannot, be applied productively to education What executives misunderstand about AI, and the questions they should be asking Get Scott's book, Why School Boards Matter, here: https://mitpress.mit.edu/9780262552721/why-school-boards-matter/ Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Lynn Smith, former national news anchor for NBC News, MSNBC, and CNN Headline New, and now executive communication coach, reframes public speaking as an internal leadership skill, not a performance. She identifies the recurring obstacle as the "brain bully", the inner critic that turns preparation into paralysis, and shows leaders how to retrain it so that clarity, calm, and connection become repeatable outcomes. This episode translates decades of live television experience into actionable communication tools for high-stakes settings—from boardrooms to keynotes to broadcast media. Key takeaways: Name and neutralize the "brain bully." "It's that inner saboteur saying, 'You're not good enough' or 'What if you say the wrong thing?'" Smith explains. She traces these patterns back to early experiences and teaches clients to "control–alt–delete our prehistoric code" so fear no longer drives performance. People don't want perfection, they want resiliency. Recalling a keynote where she froze on stage, Smith says, "I had to stop and tell the audience, 'I'm so sorry, I'm failing at this.'" That failure became the basis for her coaching framework. "People don't want perfection, they want resiliency. They want to see people overcome." Replace over-scripting with intentional structure. "Executives spend hours memorizing, but the result is robotic. The big revelation is… it has nothing to do with your prep; it has everything to do with your mental game." Instead, she recommends bullet-pointing key ideas for authenticity and flow. Drill down, don't dumb down. Smith's "Goldilocks effect" balances preparation, "not too much, not too little", so communication stays sharp and digestible: "If you communicate everything, you communicate nothing." Make voice and presence technical. Drawing from broadcast training, Smith advises projecting "from your diaphragm, not your chest," and using "the power of enunciation" and pauses to improve recall and connection. Manage energy deliberately. "Everything is energy," she notes. High-frequency energy, calm, clear, positive, creates magnetism. "When you're vibrating at the level you want others to meet you at, people lean in." Model resilience for the next generation. Her children's book Just Keep Going distills the same mindset for young readers: that fear and failure are not endpoints, but steps toward growth. For executives preparing keynotes, investor meetings, or media appearances, this conversation provides a research-informed playbook to quiet the inner critic, align mindset and message, and lead with authentic, repeatable presence. Get Lynn's book, Just Keep Going, here: https://tinyurl.com/ymt4jvtv Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Is capitalism still working, or is it due for an upgrade? In this must-watch episode, authors Seth Levine and Elizabeth McBride discuss insights from their book Capital Evolution, sharing what they learned from interviewing top CEOs, including Jamie Dimon, Dan Schulman (PayPal), Peter Stavros (KKR), and others who are helping to reshape the social contract of business. They explore: Why Jamie Dimon led 200 top CEOs to declare that companies should serve more than just shareholders. "If you ask Jamie Dimon, are you a capitalist? Because we asked him that, he said, I'm a rapacious capitalist." – Seth Levine Why the old model of shareholder primacy is failing How economic mobility has collapsed: "50 years ago, if you were born in the bottom 25th percentile of wealth, you had about a 25% chance of dying in the top 25th... Today, it's about 5%." Why ownership, not just wages, is key to the next phase of capitalism: "Ownership is a key to this new future that we see." How businesses, not just governments, must now lead on economic reform: "We believe in this current environment that businesses have the largest power and some responsibility to reshape the norms."

"Most people can't remember the last time they went to bed and thought: today was fun." In this conversation with Bree Groff, author of Today Was Fun, we recenter the conversation on joy, pleasure, and meaning at work. Bree shares why her mom always said, "I have the best days," what it taught her about how we spend our lives, and why fun is not frivolous, it's the driver of creativity, performance, and belonging. We also dive into the future of work and AI: "If the AI is a train speeding up behind you, don't try to outrun it. Step off the tracks. Be the most human version of yourself." Why we should measure success not only in revenue and customers, but in whether our companies create good days. Why Mondays are not a renewable resource and how leaders can treat each day as a responsibility. As Bree says: "The pain is optional, and the fun is free."

What does it really take to go from working as a gas station cashier to leading a billion-dollar company? In this Strategy Skills Podcast episode, host Kris Safarova speaks with Shirin Behzadi, author of The Unexpected CEO and former CEO of Home Franchise Concepts, where she scaled the business to nearly $1B in sales across 12,000 cities. This is a remarkable entrepreneurship journey and CEO story filled with powerful leadership lessons, proof that resilience in leadership is a superpower, and insights into how to do well despite adversity. You'll learn: How to define a vision and reverse-engineer your career growth Why asking for opportunities (even when it feels risky) can change your life The "secret sauce" of scaling a company to nearly $1B How to build personal growth through adversity What the future of leadership looks like with AI in business

Vik Malhotra, McKinsey senior partner and coauthor of CEO Excellence and A CEO for All Seasons, examines the strategic pressures that now define the CEO role: a "30- to 40-year tech revolution," intensifying geopolitics, shifting consumer behavior, and demographic change. As he notes, "every business at some level is a tech business," and this multipolar, fast-changing environment places a premium on leaders who can "thread the needle" between paradoxes, short-term delivery versus long-term reinvention, legacy versus disruption, and analysis versus decisiveness. The conversation connects these macrotrends to practical leadership mechanics, how to set direction, allocate scarce resources, and design institutions that can learn, adapt, and scale without losing their core. Key strategic insights and takeaways Set an audacious, persistent north star. "The very best leaders set bold, some might say audacious, aspirations early in their tenure," Malhotra explains. Through downturns and market noise, they "persevere" and repeat a few priorities "until the organization internalizes them." Consistency, not novelty, creates credibility and followership. Treat resource allocation as a hard choice. "Capital, expense, and talent, it's a zero-sum game," he recalls from his interview with Jamie Dimon. Great CEOs "starve something" to fund their boldest bets and resist spreading resources "like peanut butter." Make culture operational and selective. Effective leaders focus on one or two levers that reinforce strategy, Satya Nadella's emphasis on a growth mindset at Microsoft being a prime example. They design rituals, incentives, and role modeling that embed new behavior. Build a star team, not a team of stars. As one CEO told Malhotra, "This is not about a team of stars, it's about a star team." Complementary strengths, mutual accountability, and candor matter more than individual brilliance. Institutionalize continuous learning and reinvention. Exceptional leaders avoid the "sophomore slump." They systematize learning—internally by seeking dissent and externally by "looking around corners." "You can never be complacent," Jamie Dimon told him. "You've got to keep pushing forward." Operate as a technology-native company. "Every company is a tech company," Malhotra insists. Technology must be business-led, embedded in cross-functional product teams, and scaled deliberately beyond experimentation, especially in AI. Anticipate nonmarket shocks. Leading teams now run geopolitical and demographic scenarios "to understand how the company might have to pivot." This preparedness extends to smaller firms "thrust into geopolitics" for the first time. Distinguish between experimentation and bet-the-company decisions. Leaders should allow "rapid, cheap failure" to learn quickly, but apply exhaustive risk management to the few "truly consequential, bet-the-company" decisions. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Few leaders have run Fortune 500 giants on different continents. Dr. Klaus Kleinfeld has. As CEO of Siemens (Germany) and Alcoa (U.S.), he has led global transformations across industries and advised presidents and heads of state. In this interview, Klaus shares: Why time management is a myth and energy is the real driver of performance How leaders must “AI-ize” their organizations or risk irrelevance What skills will still matter when AI automates analysts, lawyers, and even screenwriters How purpose condenses energy “like a laser beam” The universal leadership lessons from four decades across Europe, the U.S., and the Middle East His book, Leading to Thrive, combines the inner game (energy, resilience, purpose) and the outer game (leadership, strategy, boards, and competition). Listen now and learn what it takes to lead at the very top and to stay there in the age of AI. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In this week's Strategy Skills episode, we spoke with Ben Swire, author of Safe Danger and former leader at IDEO. His thesis is trust and psychological safety aren't byproducts. They're designable conditions. And when designed correctly, they create room for calculated risk, creativity, and deeper collaboration. Below are a few insights that stood out: 1. Experiential culture > Instructional culture “There's a difference between handing someone bullet points on how to build trust and giving them a space to practice it.” Swire's workshops deliberately use low-stakes emotional challenges to normalize openness and risk-taking. The result: teams that critique, challenge, and share more effectively. 2. The right environment for growth is neither ‘safe' nor ‘dangerous', it's both “Safe danger is the space where people feel secure enough to step outside their comfort zones.” This is about systematically building tolerance for uncertainty, while preserving respect and inclusion. 3. AI makes human insight more, not less, valuable “AI converges. Humans diverge. That's where value creation happens.” The strategic challenge for leaders is to identify which human capabilities (empathy, contradiction, surprise) will grow in relevance as AI adoption expands. 4. Most resistance to AI is cultural, not technical About 15% of executives Ben sees reject AI outright. But those who fail to define the human contribution clearly are still at risk. “If you want to preserve jobs, don't argue with AI. Focus on what people can do that AI can't.” 5. What actually builds durable teams “Teams that feel safe take more risks, make fewer mistakes, and outperform others. There's strong data behind this.” This conversation is relevant if you're leading transformation, team design, or trying to calibrate your culture for the post-AI workplace.

Scott Harris, a New York City real estate broker with more than $2 billion in career sales and author of The Pursuit of Home, reframes buying and selling property as an emotional journey—“a place where life is happening for you”—that requires the same discipline leaders apply to strategy, systems, and people. Drawing on two decades of high-volume practice, he shows how clarity, structure, and empathy turn one of life's biggest financial decisions into a more deliberate, rewarding process. Key insights and practical lessons: Hire with intent. “Take the time to hire a real estate agent that speaks their language… so they feel seen and heard.” The right agent is not a transaction cost but a guide to psychological clarity. Use offers as diagnostics. “When you make an offer… your body says, ‘Oh my God, I'm so nervous. I love this place.' That's the truth.” Even small commitments reveal what a buyer truly values. Design systems around strengths. Harris explains how scaling from solo agent to top-producing team required separating client-facing judgment from operations, codifying SOPs, and hiring for execution. Lead through service during downturns. In crises such as COVID-19, Harris focused on community logistics and donation drives rather than retreating, actions that “added tons of value” and built long-term trust. Read the market, not the myth. Buyers err by “negotiating as if real estate were their industry,” while sellers overvalue personal attachment. Both sides win with rigorous market framing and honest prep. Match investments to capacity. Real estate, Harris reminds, “is not a get-rich-quick scheme.” Choose asset types (short-term rentals, LP stakes, or diversified funds) based on desired involvement and risk. Protect personal capacity. Sustained performance comes from “daily meditation, consistent exercise, and the accountability of a coach.” For executives managing high-stakes transactions or scaling service businesses, this conversation offers a pragmatic playbook: clarify who adds value, create low-risk tests that expose real preferences, and build repeatable systems that keep human judgment at the center of growth.

In this episode, Jim Murphy, New York Times bestselling author, shares how leaders can build resilience, reframe fear, and operate at their highest level under pressure. His approach blends performance psychology, neuroscience, and spiritual discipline. 1. Identity Beyond Roles Murphy emphasizes the risk of anchoring identity in professional roles or achievements: “When I lost baseball due to injury, I felt like I lost everything. My whole identity was wrapped up in that role.” For executives and consultants, this is a reminder: leadership requires identity that outlasts titles, deals, or short-term wins. Anchoring in deeper values creates long-term stability. 2. Fear as a Performance Constraint Murphy defines fear as “a byproduct of self-centeredness.” The executive cost is high: constant comparison, judgment, and anxiety undermine decision-making. He identifies three key obstacles to peak performance: Excessive, scattered thoughts Negative or judgmental self-talk Concern with others' opinions “When you're at your very best … there's no concern for self. You're totally caught up in the moment.” This mirrors what elite consultants and CEOs must practice: focus on the work, not the ego. 3. Rewiring Fear and Trauma Murphy reframes fear and phobias: “Phobias are your subconscious working perfectly to protect you.” Through structured methods and neuroplasticity, leaders can “rewire” how they respond to past failures and pressure. “You can have a phobia for 50 years, and it can be gone in less than an hour.” For executives, the takeaway is clear: performance limits are rarely permanent, they can be retrained. 4. Freedom Through Surrender and Detachment Murphy shares a practical mantra he learned from an athlete he trained: “I expect nothing. I can handle anything.” This principle strips away attachment to outcomes, freeing leaders to make bolder, less ego-driven decisions. As he puts it: “The most powerful thing anyone can do is surrender their little strength for the power that grows the grass and spins the earth.” For leaders, this translates into resilience, the ability to operate under uncertainty without fear of reputational or financial loss clouding judgment. 5. The Best Possible Life (and Career) Murphy notes: “The best possible life has one foot in joy and one foot in suffering. We can't gain wisdom without going through hard things.” For high performers, this is a critical leadership principle: growth requires discomfort. A career without setbacks yields little wisdom. 6. Practical Tools Leaders Can Use Murphy provides several techniques executives can adopt immediately: Breath control: slowing to 5–6 breaths per minute to stabilize thought patterns under pressure. Structured reflection: gratitude, presence, and visualization as part of a daily routine. Ego discipline: exercises that reduce the need for external validation and increase clarity in communication. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity. Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI. Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding “the unconscious biases that drive our actions” can make marketing, consulting, and organizational strategy more effective. The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty. Key insights include: Prioritize one persuasive benefit. “How could one firm be good at everything?” Flicker notes. Presenting a single, clear advantage is more believable than listing many. He cites the gold-dilution effect—the psychological finding that “people are more confident when just one advantage is presented.” Five Guys' “burgers and fries” focus exemplifies this principle. Make messages concrete. “You could see it in your mind,” Flicker says of Steve Jobs's famous iPod line, “1,000 songs in your pocket.” Studies show concrete imagery is four times more memorable than abstract phrasing, a lesson echoed by taglines like “Taste the Rainbow” and “Melts in your mouth, not in your hand.” Design for the peak and the end. Experiences are remembered by their high point and final moment, not their average quality, the peak-end rule first documented by Daniel Kahneman. Memorable, low-cost touches, like the “popsicle hotline” at Los Angeles's Magic Castle Hotel or Virgin's post-checkout beach service, create disproportionate positive recall. Close the intention–action gap. People often fail to follow through on good intentions. Tying behavior to time, place, and social triggers—“be there for your daughter's piano recital this July”—is more effective than abstract logic about long-term health or performance. Apply behavioral science ethically. “These are not tricks to change people,” Flicker emphasizes. “They're pre-existing biases we all have.” Used responsibly, behavioral insights help customers make better decisions and strengthen brand trust. Focus on systems, not slogans. Flicker highlights organizational habits, 25- and 50-minute meetings, strong psychological safety, and delegation with accountability, as tools that sustain experimentation and growth. “Your most critical people have to feel they can say they're not sure what to do,” he notes, describing curiosity and candor as the foundation of learning cultures. For executives in marketing, product, or consulting, this episode offers a practical playbook: choose one idea to own, communicate it concretely, engineer memorable moments, and test small behavioral interventions tied to measurable outcomes. The result is persuasion grounded in science—systematic, ethical, and repeatable.

Mita Mallick, Wall Street Journal–bestselling author and workplace strategist, examines how everyday managerial choices determine whether organizations are resilient, humane, and productive. Drawing on her leadership roles in marketing and human resources, as well as her lived experience as a woman of color in corporate America, she reframes common leadership breakdowns as design failures that can be prevented with the right structures. As she emphasizes, “There is power in being quiet.” Used deliberately, silence becomes a tool to pause, observe, and de-escalate rather than react impulsively. This episode delivers concrete practices senior leaders can apply now: Use silence deliberately. The “power of the pause” creates thinking space, defuses escalation, and strengthens negotiation outcomes. Leaders should model this and teach teams to signal reflection rather than defaulting to instant responses. Manage up with discipline. Mallick recommends structured, written briefings before talent reviews or board conversations so sponsors can “accurately tell your story” without relying on biased memory. Detect leadership drift early. She observes that leaders often falter when “external market stress, personal stress, and organizational pressure all collide.” Each executive should know their stress-trigger behaviors and plan for corrective action. Design role transitions intentionally. Promotion into people leadership requires coaching, clear expectations, and viable technical career paths for high-performing individual contributors. Replace ad hoc tolerance with governance. “We protect harmful leaders because they deliver results,” she warns. Leaders must enforce HR processes consistently rather than granting exceptions that damage culture. Teach rather than micromanage. Explaining rationale, setting standards, and investing in instruction yields lasting capability—“training sticks more than corrections.” Rebuild trust through apology and consistency. A sincere acknowledgment of mistakes paired with steady, visible actions restores credibility faster than one-time gestures. Create high-trust, low-drama operating norms. Clear rules for communication channels, urgency, and information-sharing reduce gossip and anxiety, replacing speculation with facts. For executives responsible for people, operations, or culture, this conversation provides a practical checklist: stop treating leadership problems as individual personality flaws, surface stress signals systematically, and convert empathy into repeatable management routines that protect both performance and retention.

Sarah Keohane Williamson, CEO of FCLT Global and coauthor of The CEO's Guide to the Investment Galaxy, offers a disciplined primer for executives operating at the intersection of corporate strategy and capital markets. Drawing from her background in investment banking, government, consulting, and asset management, she explains why “investors are not a single audience,” how their incentives shape corporate outcomes, and what leaders must do differently to secure durable capital and strategic flexibility. Williamson pushes back on conventional wisdom about investor relations, replacing it with practical routines and priorities. She emphasizes a consulting-rooted discipline, “Start with the answer”, as a communications principle, and translates it into a concrete playbook for CEOs who cannot afford ambiguity when describing long-term bets. She underscores that “quarterly calls are important, but they're often dominated by the sell side,” and CEOs should deliberately allocate their limited time toward building trust with long-term owners and anchor shareholders. Key takeaways include: Map the owners. “Who actually owns your company? Who makes the decisions about those shares?” Owner types—retail, index funds, active managers, hedge funds—differ in incentives and time horizons, and executives should treat that map as a strategic input. Build an investor strategy like a customer strategy. Decide which kinds of capital the company needs, why, and how to attract and retain those investors. Use a long-term roadmap. Make risky investments intelligible by explaining milestones that link short-term actions to enduring value, and “don't be afraid to update the roadmap when the assumptions change.” Translate investor signals into operational choices. Avoid reflexive short-term fixes, like cutting R&D to meet a quarter, without measuring the long-term cost. Treat disclosure and dialogue as governance tools. Clarity about ownership, voting, and incentives reduces misalignment and reputational risk. Reframe consultancy input for execution. “The hard part is not the analysis, the hard part is making it happen inside the organization.” This episode equips CEOs, CFOs, and board members with a practical framework for raising capital, defending strategic bets, and managing shareholder composition. It reframes investor engagement from a compliance exercise into a core discipline of strategy and governance.

James D. White, former CEO of Jamba Juice, current board chair, and coauthor of Culture Design, shares how culture becomes a management discipline rather than a slogan. Drawing on his eight-year turnaround of Jamba, service on more than 15 boards, and leadership toolkit, he explains how listening, rituals, and disciplined systems embed values into sustained performance. Key takeaways: Start with stakeholder listening. White began his turnaround with nearly 200 “start, stop, continue” inputs across employees, suppliers, and board members. “I always start by listening,” he says, because the people inside the company “actually know what's required to make the company run better.” Make culture intentional. “Companies have culture by design or default.” Define what matters, create rituals that reinforce it, and remove practices that contradict stated values. Reduce the say–do gap. “The really important things from a leadership perspective is what we say versus what we do, and minimizing the say–do gap.” Simple rituals—forums, recognition, measurement—align words with actions. Invest in people individually. “People don't care how much you know until they understand how much you care about them personally.” One-on-ones and role design that lean into strengths unlock discretionary effort. Demand transparency. White is direct: “I want bad news first.” Candor allows leaders to respond before problems multiply. Design mechanics, not just rhetoric. From anonymous feedback channels to departmental listening sessions, operating processes must “make it easier for our stores to deliver great products in the most efficient fashion.” Balance preservation and change. Protect what works—“fantastic products” and passionate employees—while reallocating resources. One example was adding steel-cut oatmeal for colder markets, paired with smoothies. Measure what matters. “Anything that matters, you always measure it.” White combines Gallup Q12 surveys, pulse checks, and qualitative indicators like recognition letters to monitor engagement. Clarify board vs. CEO roles. “The CEO is responsible for running the company… the board chair is a facilitator of the collective board.” A strong chair–CEO relationship unburdens management while channeling board expertise. Exit with care. Not every role fits every person: “You often… get to a place where you free up people's future to go do something else. You do it with kindness and grace and thoughtfulness.” For executives facing turnaround, scaling challenges, or governance decisions, this episode offers a tested blueprint: start with listening, design culture deliberately, align actions with words, and lead with humanity.

Laura Ries, globally recognized marketing strategist and author of The Strategic Enemy, outlines a category-first approach to brand building. As she explains, “while people talk in brands, they really think in categories. The category is king.” Her core message: focus, contrast, and clarity determine whether a brand leads or disappears. The conversation emphasizes why narrowing focus creates strength, when to launch a new brand name rather than extend an old one, and how visible, repeatable signals, what Ries calls a “visual hammer”, turn a positioning into dominance. She draws on vivid examples: Kodak's misstep in naming its first digital cameras, Toyota's use of Lexus to enter the luxury market, Subaru's turnaround through all-wheel-drive focus, and Target's positioning as “cheap chic” against Walmart. Strategic takeaways for leaders include: Define and own a category. “The power is in owning a singular idea, and the even more powerful thing is to dominate and own a category.” Choose a strategic enemy. As Ries argues, “the mind understands opposition faster than superiority.” Standing against something clarifies what you stand for. Use new names for new categories. Legacy names can trap perception in the old category. Deploy the visual hammer. A simple, memorable image or symbol cements positioning more powerfully than words alone. Keep the message simple and repeat it. Brands like BMW (“The Ultimate Driving Machine”) and Chick-fil-A (“Eat More Chicken”) succeeded through decades of repetition, not campaign churn. Invest in leadership visibility. Well-known figures, from Anna Wintour at Vogue to Elon Musk at Tesla, can embody and amplify brand positioning. Treat AI as a tool, not a substitute. Ries uses it for research synthesis but insists, “there's a great human element that is still incredibly valuable.” For executives shaping brand portfolios or launching new products, this discussion offers a disciplined playbook: narrow the focus, name carefully, define the enemy, and repeat until the position is instinctive in customers' minds.

Rouzbeh Yassini-Fard, founder of LANcity, author of The Accidental Network, and widely known as the “father of the cable modem”, shares the story of how broadband was built and the lessons it offers for today's leaders navigating AI and emerging technologies. Arriving in the U.S. with $750 in savings, Yassini-Fard envisioned carrying “voice, data and video… over one cable instead of two” at a time when few believed homes would ever need to be connected. Over nine years, with just 13 employees and seven consultants, he built a working product, proved its reliability, and persuaded the cable industry to adopt it. By 1996, his team had driven device costs from $8,000 down to under $300 and helped create DOCSIS, the global broadband standard, released royalty-free to speed adoption. Reflecting on today's tech landscape, he cautions: “It's not just really money… you need more than that. It's a proven prototype and a product that actually does the talking.” Valuations without execution, he warns, will accelerate failure. Key lessons include: Prototype before scale: Capital is wasted without demonstrable performance in real environments. Treat infrastructure as strategy: Broadband enabled Silicon Valley, Netflix, telehealth, and remote work; leaders must model today's energy, compute, and connectivity constraints when sizing AI opportunities. Open standards matter: Royalty-free interoperability can turn a niche idea into an industry platform. Execution trumps valuation: LANcity beat Motorola and Intel with disciplined engineering, resilient supply chains, and relentless customer trials. Anchor to customer economics: Early users became advocates because the modem delivered day-to-day value. Looking forward, Yassini-Fard stresses that AI and robotics will stall without addressing power and infrastructure: “For some of these AI companies to be successful, they need gigawatts of power… it takes 10 years to build a nuclear reactor that gives you one.” He highlights quantum computing and network management as the next frontiers, and calls for workforce retraining in mathematics, physics, and the skilled trades that sustain digital systems. For executives evaluating platform bets or emerging technologies, this conversation offers a grounded blueprint: start with the prototype, model the infrastructure honestly, choose standards deliberately, and align capital with execution discipline.

Former Goldman Sachs executive Erin Coupe shares how she transformed her life and career by replacing routines with rituals, practicing meditation, and stepping into self-leadership. In this episode of the Strategy Skills Podcast, Kris Safarova and Erin dive deep into practical lessons for entrepreneurs, consultants, and online business owners who want more clarity, energy, and independence. Based on her book, I Can Fit That In: How Rituals Transform Your Life, Erin explains how to: Build rituals that fuel focus, creativity, and business growth. Use meditation to calm your mind and access deeper ideas. Lead yourself first — so you can lead teams, clients, and businesses better. Align achievement with values to avoid burnout and emptiness. See AI not just as a tool for efficiency, but as a partner in self-discovery. This conversation is perfect for online business owners, consultants, authors, and executives building a life and career on their own terms. Learn more about Erin here: https://www.erincoupe.com/

Srividya Jandhyala, professor of management at ESSEC Business School and author of The Great Disruption, offers a clear framework for how geopolitics is reshaping corporate strategy. Her central thesis is direct: “The fundamental idea, ‘Where are you from?'—the nationality of the company—is the defining feature of the type of reactions you face from all stakeholders, not just governments, but also customers, suppliers, and clients”. She explains why geopolitics now sits inside business decisions rather than adjacent to them. Corporate choices create externalities that trigger responses from states and nonmarket actors. For example, decisions around semiconductors illustrate how commercial moves collide with concerns about national security and dependence in key markets. The implication is that access, permissions, and standards increasingly compete with price and product as decisive variables. Jandhyala distills four structural foundations every multinational should monitor: Market access — Where tariffs, export controls, or rivalries may close doors. Level playing field — Corporate nationality can tilt advantage or disadvantage against competitors. Investment security — Whether assets, workforce, and property rights will be safe and returns can be repatriated. Institutional alignment — The “USB vs. power plug” analogy: some systems work seamlessly, while others clash. Geopolitics is increasingly a contest of standards Practical Takeaways Build a repeatable discipline. Go beyond headline news by scanning developments, personalizing them to the firm's footprint, planning responses, and pivoting as conditions change. Map exposure by corporate nationality. Quantify where origin shapes market permissions, customer sentiment, or partner constraints. Treat corporate diplomacy as a core capability. Relationship-building with governments and stakeholders now consumes significant CEO time, creating both opportunities and trade-offs. For CEOs: View geopolitical flux as a field for advantage, not just risk. “Be imaginative about how you can exploit your corporate nationality, your position in the value chain, and your global market presence.” For middle managers: Expect new roles and metrics; government engagement, redundancy planning, and cross-functional information brokering are becoming central. Use the right cognitive frame. Executives must decide explicitly whether and where geopolitics deserves share of mind, recognizing that equally astute observers may reach different conclusions. Jandhyala's counsel is rigorous but pragmatic: geopolitics is now part of the operating environment. Companies that treat it as noise will miss risks and opportunities. Those that build structural awareness and corporate diplomacy into strategy will be better positioned to compete when “permissions, politics, and standards” define the terms of play.

In this rigorous and insight-rich episode, Dr. Colin Fisher, author of The Collective Edge, deconstructs high-performing teams using decades of organizational research and field-tested frameworks. If you lead, manage, or influence teams, the insights here can recalibrate how you build and guide collaboration. We explore four foundational elements (Composition, Goals, Tasks, and Norms) and dismantle prevalent myths that often derail even experienced leaders. Key insights include: Composition: A team's effectiveness begins with clarity. In a landmark study, only 7% of top management teams agreed on how many people were actually on their team. “We can't compose the team thoughtfully unless we agree on who's in the team in the first place.” The ideal team size? 4.5 people. Why? It balances task performance and member satisfaction, minimizing coordination cost while maximizing cohesion. Goals: Most teams fall apart not because of conflict, but because “members don't share the same understanding of what the group's goals are.” Dr. Fisher emphasizes that goals must be clear, challenging, and consequential, repeated often, and refined constantly. Tasks: Don't assign group work to solo tasks. Effective team tasks must require interdependence and diverse expertise. Leaders must provide “clear goals but autonomy over process.” Micromanagement erodes both accountability and innovation. Norms: Often invisible yet decisive. Norms around psychological safety and information sharing distinguish resilient teams from dysfunctional ones. Without them, even the most capable groups collapse under miscommunication or fear of speaking up. Dr. Fisher's core thesis is deceptively simple: The secret sauce is sustained attention to the basics. His research confirms that elite leaders are not mystical intuitives but methodical questioners and attentive listeners. If you care about sustainable performance and intelligent team design, this conversation delivers a precise blueprint.

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale. Atluri emphasizes that ecosystems aren't about diversification for its own sake, but about following a customer-led thread: “Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?” Key Insights from the Conversation Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear: “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.” Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit. Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance. Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them. History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats. “Unless you keep raising the bar on your proposition, you lose.” Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well: “If something doesn't work out of the box, that tells you the company is focused on itself, not the customer.”

Marcy Syms, former CEO of Syms Corporation and president of the Sy Syms Foundation, reflects on leadership, governance, and the responsibilities of stewarding a family-founded, publicly traded business. Her perspective blends the operational discipline of retail with long-term thinking shaped by philanthropy and board service. Syms underscores that organizational resilience rests on clear governance, candid communication, and leaders willing to face hard choices directly. As she puts it, “Leaders are not tested when things are going well—they're tested when the pressure is on and they have to make tough decisions.” Key insights from the discussion include: Governance as Stewardship Boards must challenge assumptions and safeguard alignment between values, accountability, and performance. “The role of an independent director is not to be a cheerleader, it's to really be a steward.” Succession in Family Enterprises Generational expectations can create friction with shareholder responsibilities. Codifying roles, rules of engagement, and equity structures helps prevent conflict. “If you don't write it down, you're going to end up with misunderstandings.” Retail as a Proving Ground Syms draws lessons from decades in a competitive industry, highlighting the need to balance cost discipline with customer orientation and agility in adapting to change. Philanthropy with Rigor Through the Sy Syms Foundation, she illustrates how philanthropy can extend corporate values into society when managed with the same discipline as business strategy. “Philanthropy isn't just giving money away, it's about investing in ideas and people with the same rigor you bring to business.” Authenticity in Leadership For Syms, credibility is earned through constancy: “People watch what you do over time. If you stay true to your principles, that's how you build trust.” This conversation provides senior executives and board members with a grounded perspective on balancing family legacy, fiduciary responsibility, and societal contribution. It offers practical lessons in governance discipline, leadership maturity, and aligning enterprise with enduring values.

Why do even the most successful executives and management consultants secretly struggle with the belief that they're not good enough? In this conversation with Josh Davis, PhD (psychology & neuroscience, Columbia University, NLP trainer) and Greg Prosmushkin (trial lawyer turned entrepreneur), we unpack: Why top leaders and consultants battle with imposter syndrome How invisible mental models shape every decision and client interaction Why strategy, frameworks, and technical skill aren't enough if this belief goes unchallenged Practical NLP tools to shift your mindset, reframe limitations, and lead with confidence How to communicate with influence by understanding someone else's mental model Whether you're leading a strategy engagement, preparing for a board presentation, or positioning yourself for partnership, this discussion reveals how to break through limiting beliefs and unlock executive presence. Key Takeaways for Executives & Consultants The real cost of “I'm not good enough” in leadership roles Why curiosity and modeling are underused tools in consulting How small language shifts transform client influence and team leadership A proven process for reprogramming your internal dialogue Get Josh Davis & Greg Prosmushkin's book: https://shorturl.at/ixLfi The Difference That Makes the Difference: NLP and the Science of Positive Change For advanced strategy, leadership, and executive presence training, visit: https://www.strategytraining.com Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Brad Englert, former Accenture partner, IT strategist, CIO, and author, shares how building genuine relationships has been the cornerstone of his career success. From his early days in technology consulting to leading large-scale initiatives, Brad reveals the mindset and habits that helped him grow, earn trust, and thrive in a competitive corporate environment. In this episode, we discuss why relationships are the ultimate career multiplier, opening doors to opportunities, mentorships, and partnerships that skill alone can't guarantee. Brad's story offers actionable insights for professionals who want to grow their influence, navigate organizational politics, and create long-term career success. What you'll learn in this episode: How Brad's career path took him from hands-on technology work to Accenture partner The role relationships play in promotions, opportunities, and leadership roles Practical strategies for building trust across teams and organizations Lessons learned from consulting at the highest level How to create a career that's resilient to change About Brad Englert: Brad Englert is a former partner at Accenture, where he spent decades advising clients on technology and strategy. He is the author of Spheres of Influence.

Robert E. Siegel, Stanford Graduate School of Business professor, venture capitalist, and former executive, shares the leadership lessons he learned working with Intel's legendary CEO, Andy Grove, and other amazing leaders, and how to thrive in today's era of conflicting pressures. In this in-depth conversation, we explore the concept of the systems leader, someone who can innovate while delivering results, balance global and local priorities, and combine decisiveness with humility. Drawing from his work with leading CEOs, his investing career, and his experiences in fast-moving industries, Robert explains how leaders can adapt and stay relevant, even as AI, economic shifts, and political uncertainty reshape the business world. What you'll learn in this episode: How Andy Grove influenced Robert's approach to leadership and decision-making Why the most effective leaders thrive in environments of “cross-pressures” Practical steps for staying relevant as technology and AI transform industries The importance of balancing execution with long-term vision Stories from Robert's career as an operator, investor, and Stanford professor About Robert Siegel: Robert is a Lecturer in Management at Stanford GSB, a venture capitalist, and a board member for multiple technology companies. His work blends academic research with real-world experience, guiding executives at the highest level. Get Robert's new book here: https://shorturl.at/Zhv9N The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

L. David Marquet, former nuclear submarine commander and author of Leadership Is Language, shares a precise, operational approach to leadership, one that replaces command-and-control with a language designed for clarity, ownership, and adaptability. Drawing on his experience turning the USS Santa Fe from one of the worst-performing submarines in the fleet to one of the best, David shows how seemingly small shifts in language can radically improve decision-making, learning speed, and execution. David rejects the traditional leader–follower model in favor of a leader–leader framework, where decision rights are pushed “to the people closest to the information.” He explains how questions, statements, and the timing of communication directly shape whether teams think critically or default to compliance. “What we say and when we say it changes what people do. Language is a leadership technology.” Key Takeaways: Replace Permission with Intent Moving from “Can I…?” to “I intend to…” changes accountability and ownership: “When people tell me what they intend to do, they're already owning the decision.” Protect Redwork and Bluework David distinguishes between redwork (doing) and bluework (thinking/planning) and stresses keeping them separate: “Mixing them degrades both. You want focused doing and focused thinking.” Sequence for Thinking, Not Speed Meetings often reward quick answers over thoughtful ones. Asking the most junior person to speak first helps reduce conformity bias. Use Language to Invite Dissent Adding uncertainty—“I'm not sure, but…”—creates psychological safety and surfaces crucial information that might otherwise stay hidden. Leaders Design Systems, Not Just Give Answers The leader's job is to build communication structures that distribute thinking and enable faster adaptation in changing conditions. This episode is a practical blueprint for leaders who want to operationalize empowerment without losing control. By deliberately changing how they speak and listen, executives can create teams that are more resilient, accountable, and high-performing. Get David's new book here: https://shorturl.at/sv6QO Distancing: How Great Leaders Reframe to Make Better Decisions Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Sarah Elk, Senior Partner at Bain & Company and global leader of its operating model work, brings a clear, pragmatic lens to why so many large-scale change efforts fail to stick. Drawing on decades of advising multinational organizations, she diagnoses the structural and behavioral traps that cause transformations to stall, and shares the disciplines that make change durable. Elk emphasizes that transformation is not a one-off program but an enduring capability that must be “led from the top and embedded in the culture.” She cautions against outsourcing responsibility to a program office: “If the CEO is not leading it and the leadership team isn't engaged in the change, you might get something done, but it will erode quickly.” Key Insights from the Conversation: Clarity on Non-Negotiables Many failed transformations lack a shared definition of the “non-negotiables” in the new operating model. Without them, execution becomes fragmented. “You have to be crystal clear on what's standard and what's flexible.” Outcomes Over Activity Successful change efforts anchor to measurable business results, not just activity metrics or generic benchmarks. “It's not about hitting 80 percent of a checklist. It's about whether you've moved the needle on the outcomes you care about.” Leadership Alignment Is a Continuous Process Alignment isn't built in a single offsite; it requires ongoing dialogue, joint problem-solving, and confronting decisions that challenge entrenched interests. “You need the leadership team acting as one—every week, every month—not just at the kickoff.” Manage Change Fatigue Overloading the organization erodes momentum. Sequencing initiatives and celebrating visible early wins tied to strategy helps sustain energy. “People get tired. You have to show progress and give them space to breathe.” Governance, Incentives, and Talent Must Evolve Together Elk warns that without parallel changes to systems and structures, “behavior will revert to what it was before.” The discussion reframes transformation from a high-profile event into a muscle organizations must build and maintain. For executives seeking change that endures beyond the initial push, Elk offers a blueprint grounded in operational rigor, leadership accountability, and cultural realism. Get Sarah's book here: https://shorturl.at/Tyotz Doing Agile Right: Transformation Without Chaos Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

John Horn, professor of economics at Washington University's Olin Business School and former McKinsey strategist, shares a disciplined framework for understanding competitive behavior by applying game theory and structured simulations. In this episode, he explains how companies can elevate competitor analysis from basic intelligence gathering to actionable strategic insight. Horn begins by debunking the common misconception that many competitors behave irrationally. As he puts it: “Every single time a client said the competitor is irrational, I could ask them... two, three questions which would explain... why the company was being rational in what they were doing.” He outlines a four-step framework leaders can use to model likely competitive behavior: Observe what competitors say and do, including press releases, earnings calls, and other public data. Assess their assets, resources, and capabilities, and imagine what you'd do in their position. Identify the decision-maker and their background to infer how they think: “If you grew up as a marketer and you became a CEO, you're going to look at the world from a marketing perspective.” Make a short-term prediction, write it down, and revisit it: “It becomes a virtuous cycle of getting a better insight into how that competitor thinks.” Horn emphasizes that many firms fall short because they stop at step one or lack mechanisms to feed deeper insights into decision-making. He also stresses the role of empathy—not sympathy—in strategy: “I do have to empathize, understand why they're making the choices they make.” War gaming, in Horn's view, is a powerful simulation tool, not theater. “It's a chance to practice business choices in a risk-free way... and just a much more realistic discussion.” For entrepreneurs or under-resourced teams, Horn offers a lighter-weight version called "War Gaming Lite," which enables rapid, structured thinking about competitive responses using only internal knowledge and role-playing. He also discusses how human biases, short-term incentives, and lack of time make both your firm and your rivals more predictable than you might think: “People really are predictable... It's not rocket science—it's about being disciplined.” Whether you're a startup founder or a Fortune 500 executive, this episode offers practical steps to improve your strategic foresight and competitive positioning, grounded in empathy, behavioral realism, and iterative prediction. Get John's book here: https://shorturl.at/6DOyh Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit one of Strategy Skills classics, where we interviewed Kate Smaje, Senior Partner at McKinsey & Company and Global Leader of McKinsey Digital. In this episode, Kate offers a clear-eyed and disciplined perspective on what it takes for organizations to succeed in digital transformation. Drawing from deep client work across industries, she outlines a practical, results-focused view of how digital can be embedded into the operating core, not treated as a parallel initiative or buzzword. Kate Smaje challenges conventional narratives around innovation, urging leaders to look beyond technology adoption and focus instead on talent systems, cultural alignment, and strategic clarity. “We often start with a conversation about tech, but the value comes from the way you bring it all together,” she says. “If you think digital is the job of the digital team, you've missed the point. It's about how the whole organization behaves.” Key Takeaways: Digital Transformation Must Be CEO-Led and Enterprise-Wide Smaje emphasizes that meaningful transformation requires the involvement of the full organization, not just IT or digital teams. “Digital is everyone's job. The companies who really succeed have a CEO and leadership team who are actively engaged.” Shift Metrics from Volume to Value She critiques outdated performance metrics: “If you're just measuring lines of code or hours worked or features shipped, you're not measuring outcomes.” Technology Without Architecture Is Just Chaos Many companies overemphasize agile practices but underinvest in foundational tech and data coherence. “You can't run 300 agile teams and not have an architecture that supports it. It's like having everyone run at speed but in different directions.” Product Ownership and Cross-Functional Clarity Are Essential Successful organizations empower teams with clear product mandates while maintaining enterprise-wide alignment. “The product owner model is about creating real accountability, with multidisciplinary teams who have the context to make decisions.” Leadership Behavior Drives Cultural Change Where leaders focus their time is a key signal: “One of the biggest indicators of success is how leadership spends its calendar.” This conversation is essential listening for senior executives who want to move beyond surface-level digital initiatives and embed durable capabilities that support both innovation and performance. Smaje leaves no doubt: digital excellence is not a side project—it's a leadership discipline. Get Kate's book here: https://shorturl.at/hxqk6 REWIRED: The McKinsey Guide to Outcompeting in the Age of Digital and AI. Eric Lamarre, Kate Smaje, Rodney Zemmel. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit one of Strategy Skills classics, where we discuss when a consultant must dissent and how it should be done. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Rachelle Robinett, founder of Pharmakon Supernatural and educator in holistic health, offers a clear, science-aware framework for supporting energy, focus, and stress regulation, without defaulting to pharmaceuticals or overstimulation. In this episode, she explores how plant-based medicine, nutrition, and daily practices can be woven into practical, long-term routines that support resilience and cognitive clarity. Robinett challenges the assumption that performance must rely on synthetic energy or end in burnout. Drawing from her work at the intersection of herbalism and evidence-based wellness, she shares actionable strategies for optimizing physiological readiness through balance, not intensity. “I'm really interested in how we can live well without needing to biohack or rely on pharmaceuticals or stimulants or even supplementation all the time.” Key insights from the conversation include: Stimulants Borrow, Not Create Energy Robinett explains that caffeine and similar compounds don't give us energy; they “just turn off the signals of fatigue.” Instead, she emphasizes rhythm management, aligning with circadian patterns and energy cycles: “You don't have to be on all the time. And if we try to be, the crash will always come.” Herbs Should Be Matched to Mechanism, Not Trend She encourages listeners to move beyond marketing labels like “adaptogen,” noting that compounds like rhodiola (stimulating) and reishi (sedating) serve very different roles. “Match your plants to your goals... It's kind of like caffeine; if you don't need it, don't take it.” Sugar Is Energizing, But Often Disruptive Robinett discusses how sugar can be paired with fiber, fat, or protein to reduce its volatility: “Sugar is biologically energizing… but we tend to use it in ways that give us a spike and then a crash.” Daily Practices Outperform Sporadic Interventions Light exposure, meal timing, and breathwork help regulate the autonomic nervous system more effectively than isolated hacks: “What we do daily matters more than what we do occasionally… so many people don't understand how profoundly their breathing patterns are affecting their state.” Recovery Is an Active Recalibration Robinett distinguishes between activities that feel restful and those that actually reset the stress response system: “Sometimes the things we think are relaxing are not—Netflix, alcohol, even yoga. True recovery is shifting the nervous system.” This conversation reframes wellness not as indulgence or optimization, but as physiological literacy—a disciplined, systems-level approach to mental clarity and endurance. For professionals seeking alternatives to overstimulation, Robinett offers a sustainable path toward long-term resilience and regulated energy. Get Rachelle's book here: https://shorturl.at/q7TDb Naturally: The Herbalist's Guide to Health and Transformation Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Vanessa Druskat, organizational psychologist and professor at the University of New Hampshire, discusses team emotional intelligence (EI) as a predictor of sustained performance. Building on her foundational work with Daniel Goleman, Druskat focuses not on individual EQ, but on the group-level norms and practices that distinguish effective teams, particularly in complex, high-stakes environments. Druskat identifies three core team norms essential to cultivating group EI: mutual trust, constructive expression of emotions, and norms that support individual and group self-awareness. These are not “soft” ideals; they function as operational levers for managing conflict, decision-making quality, and adaptability. Key takeaways include: High-performing teams are not those without conflict, but those with processes for metabolizing conflict. Druskat emphasizes the role of emotional expression norms in allowing task-related disagreement while mitigating interpersonal friction. Leaders significantly influence team EI by modeling openness and emotional competence, but sustained performance requires that these behaviors be embedded in team norms, not reliant on individual charisma or authority. Team emotional intelligence predicts effectiveness beyond technical competence, especially when teams must adapt to ambiguity, pressure, or interdependence. Druskat cites multiple studies where team EI predicted performance outcomes more reliably than IQ or experience. Psychological safety is necessary but not sufficient. Teams with high EI create an environment where members not only feel safe but are also expected to monitor and manage the group's emotional climate. Organizations often undermine team EI unintentionally, through forced competition, misaligned incentives, or ignoring the emotional fallout of change. Druskat suggests that senior leaders regularly audit not just team outcomes, but the emotional processes behind them. This episode reframes emotional intelligence not as a personal trait but as an institutional capability with measurable consequences for execution, resilience, and organizational learning. The discussion is particularly relevant for senior professionals seeking to institutionalize performance through culture rather than control. Get Vanessa's book here: https://shorturl.at/u5KOs The Emotionally Intelligent Team: Building Collaborative Groups that Outperform the Rest Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Margaret Moore, faculty member at Harvard Medical School and former biotech CEO, brings decades of experience at the intersection of science, strategy, and human development to this conversation. In this episode, she unpacks The Science of Leadership, the forthcoming book she co-authored after reviewing hundreds of meta-analyses and large-scale studies, ultimately synthesizing leadership science into a framework of nine essential capacities. Moore emphasizes the role of conscious leadership, defined as the ability to “see things clearly” by quieting internal “ego noise”, the arousal, impatience, and worry that cloud judgment. She highlights the emerging concept of the quiet ego, noting that “you're still impactful... but with a way of being quiet about it that people can absorb more easily.” Challenging conventional strength-based approaches, Moore advocates for psychological wholeness, encouraging leaders to access underused capacities—such as empathy, creativity, and intuition—to become more balanced and mature decision-makers: “You'll be surprised that you have it there… You actually, if you pause, can access [it], like playing or being an orchestra conductor.” She also discusses how intuition, often misunderstood as abstract, is a skill that can be developed through stillness, reflection, and experience: “Creativity is flow, and flow is when you let go of control… It's the opposite of our main mode.” The conversation underscores the importance of strategic adaptability. Drawing on research, Moore shares that while humility doesn't improve a leader's own performance, “other people's performance is improved if you're humble. So you don't do it for yourself, you do it for them.” But she also cautions: in crises, “humility is not what people want. They want strong leaders out in front, in charge.” Finally, Moore distinguishes between empathy and compassionate leadership, where compassion is “respect and understanding… with action,” and can be both more sustainable and effective in driving accountability. For leaders ready to evolve beyond performance and toward genuine transformation, this conversation offers a research-grounded framework and an invitation to reflect: “In the moment, there's always the potential. If you're just awake, you will feel it. And you can act on it.” Get Margaret's book here: https://shorturl.at/tuRKR The Science of Leadership: Nine Ways to Expand Your Impact Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In this conversation with Bree Groff, author of "Today Was Fun" and who has advised executives at Microsoft, Google, Target, and Hilton through periods of organizational change, shares specific observations about leadership blind spots in large corporations and offers practical frameworks for creating workplace cultures that drive both performance and employee satisfaction. Key Insights: The Professional Conformity Trap: Large organizations often mistake formality for competence, creating environments where rigid presentation styles and corporate jargon become proxies for professionalism. This stifles the creativity and authenticity that both employees and customers actually seek. Organizations that are "unapologetically themselves" create magnetic appeal, as demonstrated by early Google's distinctive culture. The Psychological Safety Framework: Effective leaders implement simple tools to humanize workplace interactions. The "check-in" method—where meeting participants rate their current state on a scale of one to five and briefly explain why—transforms team dynamics by creating context for behavior and establishing emotional safety that enables better performance. The Micro-Change Strategy: Rather than pursuing wholesale transformation, leaders create meaningful cultural shifts through "micro acts of mischief" and connection. These range from rearranging office furniture to facilitate collaboration, to sending brief acknowledgment messages to colleagues. Such small actions compound to create environments where creativity and engagement flourish. The Joy-Performance Connection: Organizations that measure employee satisfaction with the same rigor they apply to productivity metrics discover that optimizing for workplace enjoyment simultaneously addresses communication gaps, decision-making delays, and other operational inefficiencies. As Groff explains, "to optimize for joy and fun means you're automatically optimizing for all of the other things that make a business successful." Leadership Characteristics That Drive Culture Change: The most effective leaders demonstrate two key traits: they avoid taking themselves too seriously while thinking expansively about possibilities. Groff cites Melissa Goldie, former Chief Marketing Officer of Calvin Klein, who maintained perspective with phrases like "there's no such thing as a fashion emergency" while pursuing ambitious creative projects. This discussion provides concrete tools for leaders seeking to create environments where high performance and genuine workplace satisfaction reinforce each other, drawn from real-world applications across major corporate environments. Get Bree's book here: https://shorturl.at/NMyys Today Was Fun: A Book About Work (Seriously) Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing every consulting case study must produce. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Quang Pham went from being a 10-year-old refugee airlifted out of Vietnam to becoming a Marine pilot, and the CEO of a NASDAQ-listed biotech company. In this conversation, he shares the exact lessons that guided each transition. Key insight: On decision-making: “As a young officer, we were taught to make decisions… there's not enough time to consult with everybody. You gotta make a decision to keep moving and then adjust along the way.” This became his foundational leadership principle across sectors. On capital discipline: “In the private sector and entrepreneurial world, resources are scarce… you have to treat it with the utmost respect and spend it wisely.” Military spending habits do not translate to startups. On performance and promotion: “You work hard, but you have to produce results.” Early in his corporate career, he assumed promotions would come automatically. They did not. On defining success: “You have to follow and pursue what makes you happy. Not what your family or your culture or society wants.” As a Vietnamese refugee, choosing the military was going against all cultural expectations. On raising capital without pedigree: “I lacked the skills to present to venture capitalists… so I spent a lot of time at Toastmasters picking up new speaking skills.” Within 90 days of leaving his corporate job, he secured venture funding as a first-time CEO. On pitch strategy: “You have to get to the key points… in the first seven or ten minutes, if not sooner.” Investors have limited attention. He focused his pitch on buyer, payment frequency, and execution, not theoretical market size. On cold outreach: “It was just three sentences. Who I was, what my company did, something about our common [background].” This approach led to two successful VC rounds. On leadership transitions: “I knew that I had the skills and the backing and that the baton had to be passed… the company flourished and I was then just a shareholder.” Founders must be willing to step aside to scale. On AI and decision-making: “There is somebody making decisions for AI, the decision to use AI, the decision to pay for AI… at the end of the day, we still need entrepreneurs and leaders.” This episode offers practical reflections for those navigating leadership transitions, capital formation, and decision-making in complex, resource-constrained settings. Get Quang's new book here: https://quangxpham.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Rich Hagberg, often referred to as “Silicon Valley's CEO Whisperer, psychologist and co-author of Founders Keepers, has advised over 1,000 executives and founders. In this conversation, he outlines why most startup leaders fail, and what the data reveals about those who succeed. Some key insights include: “Founders, overwhelmingly, are visionary evangelists… but they're not particularly good at execution.” Hagberg's research shows that unsuccessful founders often score low on execution and relationship-building. They resist structure, delay key hires, and react impulsively under stress. “You can change your behavior to some degree, but it's very hard to change your fundamental personality.” Hagberg encourages founders to identify three to four behaviors they can realistically improve, such as delegation, feedback seeking, and stress management. “You need to go from being a doer to a facilitator of doing.” Scalable leadership requires building teams that complement the founder's own gaps and letting go of tasks that dilute impact. “Startups are almost a Darwinian survival of the fittest… the unsuccessful ones are more impulsive and reactive.” Stress and poor self-regulation directly impact team trust and decision quality. Founders who succeed tend to manage energy deliberately and maintain self-awareness. “If we had to zero in on one thing that is the biggest differentiator, it's adaptability. You never have permanent product-market fit.” Hagberg shares why openness to feedback and reflection is often more predictive of long-term success than IQ or charisma. “I realized I was creating a culture that reflected my strengths and weaknesses. If I was going to make the company better, I had to grow as a leader.” This conversation is for founders, investors, and operators who want to understand the behavioral patterns that quietly shape success or failure in startups. It delivers clear, evidence-based insights into what it takes to lead effectively as complexity scales. Get Rich's new book here: https://shorturl.at/YsQcl Founders, Keepers: Why Founders Are Built to Fail, and What it Takes to Succeed Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Michael Chad Hoeppner, CEO of GK Training and adjunct professor at Columbia Business School, brings a deeply practical lens to one of the most undervalued professional skills: spoken communication. With roots in professional acting and over two decades coaching executives, Hoeppner challenges conventional wisdom, arguing that most communication advice is either vague (“slow down”) or abstract (“just be confident”), and fails to address the real issue: communication is physical. In this episode, he shares specific, kinesthetic methods that help clients speak more clearly under pressure. From using Lego blocks to build well-structured thoughts, to timing answers with a wiffle ball in political debate prep, Hoeppner demonstrates that improving communication is not about talent, it's about training behavior. “Speaking is movement. We put air into action—that's what talking is. And you can learn to do it a lot, lot better.” Key Insights: Delivery is Undervalued, but Often Drives Perception “Most coaching hyper-focuses on content and completely neglects delivery,” Hoeppner explains. Yet “delivery really, really determines much of the impression your audience makes about you.” Rambling, Fillers, and Anxiety Are Physical, Not Mental, Problems He critiques typical advice like “don't say um” as “thought suppression” and instead teaches clients to physically anchor themselves. One client stopped chronic blushing mid-session by simply learning to ground her feet. Tools Like Lego Blocks Make Structure Tangible “Pick up a Lego block, say your first idea, and put it down in silence. That pause gives your brain time to think,” Hoeppner shares. These physical anchors help clients avoid word salad and clarify complex thinking. Founders with Growth Mindsets Improve Fast “They're not held back by ego. They care deeply, they want to improve now, and that means they practice,” he says. In contrast, those with fixed mindsets (“I'm just a bad speaker”) often plateau. AI Will Make Delivery the Strategic Differentiator As language models democratize content, he argues, “delivery, how you say it, will matter more than ever.” The episode closes with a powerful call to reframe communication not as a soft skill, but a trainable, high-leverage behavior, one that can transform not just boardrooms and keynotes, but daily leadership and presence. Get Michael's new book here: https://dontsayum.com/ Learn more about Michael here: https://gktraining.com/michael-chad-hoeppner/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo