Podcasts about greenfield online

Reality is reality and finances are finances. There's a cost and a loss for not finding the right company or the right candidate at the right time. While there is a pendulum swing between when it is a company's market or a candidate's market, the pendulum's rate is accelerating— faster than it ever has oscillated before and if you're not careful it can give you whiplash! Bob Ferro, Founder of the executive recruiting firm Trusted Talent, joins Priscilla McKinney, Little Bird Marketing's CEO, to discuss the current job market from a company and candidate perspective, as well as the pros and cons of delaying hiring. From Bob's perch, he's seeing a huge slowing down in hiring. In fact, he describes it as a pause. However, it's vital to understand that “if you don't hire a salesperson for a quarter, you've lost two quarters' worth of revenue - minimum.” They also discuss retaining talent. As Bob says, “My number one asset isn't my product and my market and my customers, it's my talent. It's the people that make this company work. We're going to see successful companies shift from recruiting to retention, from the churn of using people as commodities to focusing on them as an asset that they can retain and that those people will have the heart to continue to contribute.” If you are on the hunt for a few tips for candidates searching for jobs in this highly competitive market, you're in luck!  Manage your expectations about the timeline of hiring Accept that finding a job is a full-time job Rise to the brand-marketing challenge of having a stellar resume and carry that over to LinkedIn Get out there and network Upscale yourself and uplevel your skills - don't sit around waiting for the call back As an industry-leading sales professional, Bob Ferro's experience includes both technology and market research. Bob has worked with a variety of industry giants like Apple, Greenfield Online, SSI, Western Wats, Dapresy, Passenger, and Fulcrum. Bob founded Trusted Talent, an executive recruiting firm that specializes in helping Market Research firms find the right talent for the right jobs, and insights professionals find new opportunities.  Shoutout to this episode's sponsors: Fieldwork and The Insights Association 2023 Conference.  We're looking forward to being in glorious Hilton Head, South Carolina, April 24th through the 26th for the Insights Association Annual Conference. Known for providing exclusive research and objective brand-presented content. The agenda for this year's IA Annual has been expanded to deeply examine four important disciplines: qualitative research, experience management, data analytics and quantitative, and behavioral research. Within each, we'll explore immerging trends, quality advancements, DEI progress and tangible business impact. More information on the agenda, which includes presenters from TD Bank, Mondelez, Masonite, Delta Faucet Company, Fidelity Investments, AARP and many other leading brands can be found at insightsassociation.org Use promo code ACBird to get 15% off your registration. We hope to see you there.

Hugh Davis is a serial entreprenuer. He helped start and grow Greenfield Online -- the world's first online market research company. Davis then went on to become the co-founder and co-CEO of Critical Mix, which is a leading provider of online survey and digital data. Crtical Mix was acquired by Dynata in 2019. Hugh is also an ironman triathlete and has demonstrated how this endurance has translated into an exceptionally successful business career.

Our conversation this week is with Terence McCarron — CEO & Founder of OpinionRoute LLC, a Cleveland, OH-based Market Research Data Collection Services and Sample Technology firm. Terence's career spans 20+ years including leadership positions for firms like Greenfield Online (sold to Microsoft in 2008), Kantar Health (now a Cerner subsidiary), and Cint AB (STO: CINT). A native of New Jersey, Terence moved with his wife and 4 kids to Cleveland in 2013 in order to start OpinionRoute, which is in the business of helping market researchers produce accurate results through both their technology and services.We're lucky to have Terence here in the Cleveland startup scene as both a mentor and entrepreneur — OpinionRoute has flown under the radar for a bootstrapped business generating over 8-figures in revenue and growing rapidly! Excited to amplify Terence and OpinionRoute's story here! Enjoy.————Learn more about OpinionRoute: https://www.opinionroute.com/Follow OpinionRoute: https://twitter.com/OpinionRouteConnect with Terence: https://www.linkedin.com/in/terence-mccarron-mr/Follow Terence: https://twitter.com/tmccarron————Learn more about Jeffrey @ https://jeffreys.pageConnect with Jeffrey on Linkedin or on TwitterFollow Lay of The Land on Twitter 

Andy Greenfield is a serial entrepreneur in both the for-profit and not-for-profit arenas. Organizations he has founded include Greenfield Consulting Group (1983, sold to WPP in 2002), Greenfield Online (1993, sold to Insight Venture Partners 1999), Greenfield Everyday Heroes Foundation (1995), Colgate University's Thought Into Action Entrepreneurship Institute (2009) and TIA Ventures (2014). Andy shares his advice and insights, how he has been able to pay it forward, and the importance of timing, adaptability, and team building.

We have the pleasure of welcoming Mark Simon, the Managing Partner for Hawkmoon Advisors, as our guest for today’s podcast. Mark is joining us to talk about his journey and share his experiences with the kind of work he has been doing to help small businesses scale, grow, and reach their goals. He also talks about what ten-million-dollar companies need to be thinking about if they want to scale. About Mark Mark disappeared off the research industry radar for a while after leaving Toluna at the end of 2019 and moving back to the UK. He joined an IT SaaS business in the UK called Datto, and after that gig came to a close, he set up a consulting business that helped small SaaS businesses get going. Mark’s journey After finishing university, Mark spent a few years in Paris, teaching English at a high school. After that, he spent most of the rest of his twenties playing the guitar in a rock and roll band, touring around, and having lots of fun. Then he went to work for a marketing agency that won a contract to take AOL to the UK. At the time, Mark was about to get married, and being a bit bored with the work he was doing, he started looking around for something new. He ended up spending an enjoyable year as an individual contributor for a company called Greenfield Online in Europe, where he learned a lot. He then got a call from someone at Toluna, saying that they were about to list the company on the London Stock Exchange, and they wanted him to lead them in doing that. Toluna Mark took a risk and joined Toluna. He now feels that was one of the smartest things that he has ever done. He set up a digital practice there, and they went to market properly. He had great fun getting them up to eight figures. An issue Toluna had an issue in their North American business, and they asked Mark to go there to turn it around, which he did. He managed to turn things around fairly quickly, and he ended up staying there for another six years before returning to the UK. What ten-million-dollar companies need to think about in terms of scaling Mark explains that at any point in your company’s trajectory, you have to think and act like you’re bigger than you are, and that applies from the CEO down to the people who you hire. Hiring is critical In Mark’s experience with fast-moving companies, he was spending 70-80 percent of his time hiring or coaching people. He points out that if you don’t do that as a leader, and you’re trying to scale, you are probably focusing on the wrong things. The people you hire Look for people who can act one level up but could also be capable of thinking two levels up. Recurring business Think about some way to get recurring business and repeatable, predictable cash flow. That will build value in your company. Incentives For a ten-million-dollar business, all your incentives need to be in line. It is vital to over-emphasize rewards for long-term contracts. Customers Your customers’ satisfaction needs to be ahead of your acquisitions. The Rule of Forty At ten million, you need to make sure that your company can exceed the Rule of Forty. That is very important for any recurring revenue business. Expanding internationally You should not expand your company internationally too quickly because that could be dangerous if you don’t have a cultural understanding of what works well in different places. A framework for hiring salespeople Interviewing salespeople can be difficult to do, so it helps to build a framework for hiring salespeople. Three things that are important to include in that process, regardless of the environment you’re in, are: Coachability A competitive streak Empathy, rapport-building, listening, and cultural alignment Also, any toxic high-achievers need to get removed from the team. Hiring a Head of Sales Hiring the right Head of Sales can be a scary decision for a CEO to have to make,

We’re excited to welcome Michael McCrary, the CEO, and Founder of PureSpectrum, as our guest for the podcast. Michael helps to solve business, economic, and even social issues with the valuable data and insights that he provides for companies and organizations. He is joining us today to talk about his choice to take the risk of becoming an entrepreneur, rather than remaining a wantrepreneur. Michael’s bio PureSpectrum is a modern-day sample automation platform based in Los Angeles, California. In 2003, Michael joined Greenfield Online, where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering and eventual sale to Microsoft. From 2008 to 2014, Michael helped pioneer Cint as Managing Director, and Lucid as President. In 2015 Michael went full time as an entrepreneur and founded PureSpectrum, which is one of the fastest-growing consumer insight tech firms. Michael’s background Michael started with market research and data collection about seventeen or eighteen years ago, and since then, he has had a wonderful journey within the market research industry. The last jump he took just before that was working for the Meredith Corporation in their Direct Response to Advertising group, where he had the pleasure of representing the Mid-West Living magazine. It was not an easy sell to the agencies, however, and Michael had to use a lot of data to support the magazine’s claims about its readers. Taking the leap In the early days of Greenfield Online, Keith Price was looking for salespeople, and he contacted Michael, who decided to take the leap. Ever since then, Michael has very much enjoyed working in the industry. A stimulating industry The umbrella of the insight industry, in general, is filled with great and intelligent people, and Michael finds it intellectually stimulating to know that the work he is participating in helps solve business, economic, or even social issues. An entrepreneur, versus a wantrepreneur Michael spent much of his life as a wantrepreneur, which is somebody who talks about wanting to be an entrepreneur. Later on, he had to decide whether he wanted to remain a wantrepreneur or become an entrepreneur, who is someone who attempts to do it. Making a tough decision Deciding to become an entrepreneur is risky. It was a big choice for Michael to make because he is married with three children and a mortgage, so he spent about six months thinking about it before deciding to become an entrepreneur. A supportive ecosystem Having a supportive ecosystem is vital for entrepreneurs. Michael’s wife encouraged him to go for it, and he also had the support of his investors, yet he still felt he needed some support from someone who was exclusively in his corner. A mentor Michael very much appreciated getting the support of his late mentor, who did not expect getting anything in return for his mentorship. The dark years Michael’s first years as an entrepreneur were so tough that he refers to that time as ‘the dark years’. Online sample and data collection Michael has spent his time in the industry on the online sample and data collection side of things. PureSpectrum PureSpectrum is a programmatic platform that provides a lot of value to several agencies. It is very nuanced and complicated because it involves many different and exacting technology connections to suppliers. The focus of the platform is on being simple and easy for anyone to use, and on improving the efficiency automation of the data collection process. An automated sampling platform PureSpectrum has an automated sampling platform that brings all the different pieces together to change the trajectory of the speed and time in which everything gets done. It saves business owners a lot of time and money. The future of survey data collection The survey research process provides data that doesn’t already exist,

Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company's SVP of North America Sales. He played an instrumental role in Greenfield's public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million. From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms. View a transcript of the podcast here. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.

Jack Campisi is an Account Director with Civicom; a company serving the marketing research community with virtual communications solutions. Jack joins the QRCA Qualcast to discuss his time during the "wild west" days of online qualitative research which began at Strategic Focus, a focus group facility in Westport, CT.  That's where he met Andy Greenfield, Hugh Davis, and Paul Jacobson - the three people credited with building one of the worlds first (and most successful) online marketing research firms, Greenfield Online.   We follow Jack's career to FocusVision and end by talking about his current gig at Civicom and where he thinks mobile based qualitative research can take us.  If you are interested in the history of online qualitative research, this is the episode to listen to!

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs.. Join insight leaders on June 13 – 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Frank Kelly, Global Head of Operational Product at Ipsos. Find Frank Online: LinkedIn Website: www.ipsos.com/en [00:01] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. This is a special episode connected to the Insights Association’s NEXT conference, which is being held in Chicago on June 13th and 14th. My guest today is Frank Kelly, head of Innovation and NPD at Ipsos. Now, Frank, I do have a question. I have always said Ipsos. I think it's pronounced “Ipso”, is that correct? [00:27] If you are French. [00:29] Okay. [00:32] For everybody else, “Ipsos" works fine. [00:33] Perfect. So Ipsos is a global market research and consulting firm headquartered in Paris. Founded in 1975, Ipsos is publicly traded and ranked in the world's largest market research agencies, actually number three, I believe, with offices in 88 countries and employing over 16,000 people. Prior to joining Ipsos, Frank has held senior leadership roles at Nielsen, Greenfield Online, TNS and Lightspeed/GMI. Frank, thanks so much for joining me on the Happy Market Research podcast. [01:01] Ah, thank you very much. [01:04] You’re speaking at this year's NEXT event on how to integrate voice in your total customer experience. My second episode on this particular podcast was centric to voice. I am so excited to see a conference, the first conference that I know of in our space, that is really kind of centralizing the communication around this particular medium. How did you first come to realize that voice was important? [01:29] If I go back maybe 8 or 10 years ago, when I started seeing people use voice to text, it dawned on me. As soon as people started using features like that, there's this bound to be an application and research, because they're just showing preference for a way to communicate. And we have to accommodate those preferences in the way that we capture data. But I guess the real big thing was certainly when Siri was introduced by Apple –I think it was 2011. That really seemed to show the promise of what you can do with voice communication. And it showed that with work eventually that could become a major component of how we collect research data. [02:11] Yes, for sure. You know, it's interesting 2011. I think it's September 2016 that Alexa launched. I think I have the year right. Does that sound right to you? [02:22] That sounds right. Yes. [02:23] So the big head start that Apple had inside of this space, and yet they certainly have taken a back seat from a growth perspective with Google Home now being the fastest growing voice-based platform. And obviously, Alexa. I think Alexa is still dominant. [02:42] Yes, well, again, a lot of people are using the Apple, the Siri on their other devices. So it's not just the voice assistant devices that we should think about because research could be captured probably more commonly through the voice assistants on the phone. [02:59] Right. Yes, yes, for sure. I was talking to my kids. I have a bunch of kids, some older ones and some younger ones. So the younger ones are utilizing, and this is all just organic, Alexa right now to play hide and seek. It's just really funny. Oh, Alexa, stop! Sorry. She's now going to be called “A”. No, no, stop! So the other side of it is, my older kids were talking about how it would be really cool if they could get an audio feed that highlighted stuff coming out of their Instagram account that they could then somehow magically connect right to their phones, to get in the visual pieces there as well.

Today, my guest is Michael McCrary, Founder and CEO of PureSpectrum. Founded in 2015 PureSpectrum is a modern day technology firm that aims to be the AWS for empowering research automation. Prior to founding PureSpectrum, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American sales for Greenfield Online. CONTACT MICHAEL ONLINE: LinkedIn PureSpectrum FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00] On episode 208 of the Happy Market Research Podcast, I’m chatting with Michael McCrary, founder and CEO of PureSpectrum.  But first a word from our sponsor. [00:09] This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:37] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Michael McCrary, CEO and founder of PureSpectrum. Founded in 2015, PureSpectrum is a modern-day technology firm that aims to be the AWS for empowering research automation.  Prior to founding PureSpecturm, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American sales for Greenfield Online. Michael, thanks very much for being on the Happy Market Research Podcast today. [01:10]   It’s my pleasure.  Happy to be here. [01:12]   So, we’d like to start the podcast with an introduction of how you wound up in market research, right?   Nobody starts their journey in kindergarten... “I want to be a market researcher.” [01:27]   No, they don’t.  [laughter] Interesting question.  Before I got into this industry, I worked in publishing in New York City for a company called Meredith Corporation.  And at Meredith Corporation, I had the responsibility of selling a magazine called Midwest Living.  And being in New York City, the Midwest was thought of as the fly-over states.  So I had to become pretty proficient in using data to support the ad sales initiatives.  It was a beautiful magazine. People on the West Coast would know Sunset as its comp and Southern Living in the South and Yankee…   [02:10] We had both, by the way, in our household. [02:12] Yeah, me too.  So I knew data, and, oddly enough, I was connected to Keith Price and just outside of business.  And that was the time when Greenfield Online had just sold its customer research business to TNS and was going to be focused exclusively on data collection sample.    [02:40]   So, what year is this?  This is like ’99, 2000? [02:43] It’s after the dot.com bust.  So it’s around 2002. And I’m in print magazine, and I can see the handwriting on the wall that this isn’t going to go well because you had advertising starting to take off online, but it was … [03:01] That was a tough time for print.   [03:02] It was still actually good at that time because there was a lot of skepticism.  If you go back to 2002, there was still... Television was still the big, dominant winner in ad dollars.  Print was still pretty big. Now that looks very different today, but nobody really knew exactly what was going to transpire with online.  There were a thousand different sites. This was before automation took place... the exchanges, and the platforms. Just a thousand calls from a thousand websites.  So being in a big company like Meredith gave scale and leverage. So, I knew I wanted to do something online. And I was familiar with data, and it just so happened that Greenfield Online was hiring people to do sales.  And I, obviously, had no idea what I was doing when I got there, but had great... You know, you think about the people who are on Greenfield Online. I’m very proud to say I’m part of the Greenfield Mafia.

Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.  In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America. According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.” His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.   Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page. 

How important is curiosity in business? Andy Greenfield has a point of view.  In 1996 I was a 22-year-old kid working in the new field of digital marketing while Andy was pioneering new ways of conducting business online.  By that point in time, he was already a successful entrepreneur although he would never use that term to describe himself back then. In his words, he was simply a guy who had the ability to put his thoughts into action. In this interview Andy discusses the impact his upbringing had on his successes later in life and the role that curiosity played in it.  He discusses how this curiosity was nourished by his parents, who would serve as role models for how to treat other people with equality. Andy’s path to running and selling two of the world’s most successful research firms, Greenfield Consulting and Greenfield Online, was not what you might call linear (or traditional). He dropped out of college, started a tennis court lighting business, moved to Colorado to build houses, and then had a conversation that would literally change his life. He went back to school, finished his undergraduate degree, completed graduate studies in philosophy and then…went into advertising. But Andy didn’t stop there. You will have to listen to the interview to hear about his run in with the Mafia while running a limousine business, how the adage timing is everything was certainly true in his career, and why one should always trust their grandfather. Andy has some advice for anyone looking to succeed in life: Trust your instincts, they are there for a reason Listen twice as much as you speak Don’t look back Listen to the interview to learn more!