Podcast appearances and mentions of jenni waldrop

In this episode, Tif speaks with Etsy seller and entrepreneur Jenni Waldrop. Jenni discusses how her students make $1,000, $10,000, and $100,000 a month! Click here to check out Jenni's website https://www.shopinabox.co/The Book PileWant to sound smart? Two comics discuss a book every Monday so you can pretend you read.Listen on: Apple Podcasts Spotify

In today's selling on Etsy podcast let's talk TOOLS for success. Wanna plug your shop into software and get instant sales advice? Sale Samurai does exactly that!http://birchplease.co/sale-samurai-more-etsy-traffic--------------------------------------Want an Etsy tip that's proven to work every week?Sign up for free here: https://www.birchplease.co/Want to BE MY NEXT GUEST?Record your podcast episode here: https://get.etsyplan.com/podcast-guest/(No really! Let me know what's up with you, and get FREE advice I usually charge $500/hr for!)Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro-entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Jenni Waldrop helps Etsy sellers build their businesses’ infrastructure and increase their sales on the platform. Jenni joins Tommy on the pod, sharing her origin story and what you need to know to set up your Etsy store for success.

Working with other Etsy sellers IS actually a great way to make more sales.https://www.birchplease.co/how-working-with-other-etsy-sellers-can-get-you-more-sales/Ready to stop competing with everyone else on Etsy? Learn how one Etsy seller created a GROUP of competitors who all skyrocketed their sales TOGETHER.*GASP* is this a real thing?? Do Etsy sellers actually work together to make more sales? It turns out, you CAN promote your Etsy shop for free AND make Etsy sales.This podcast episode is all about making more Etsy sales for FREE.Free Etsy marketing ideas always get me pumped af — and the idea I heard today has limitless possibilities!Today our seller, Sharon, explains how she got together with a group of Etsy sellers to do a 25 Days Of Christmas giveaway.--------------------------------------Want an Etsy tip that's proven to work every week?Sign up for free here: https://www.birchplease.co/Want to BE MY NEXT GUEST?Record your podcast episode here:https://blog.fuzzyandbirch.com/guest-on-the-podcastThanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

When you think about starting your own clothing line, you probably imagine garments you designed completely from scratch gracing a magazine page or floating down a runway. But starting a fashion brand takes years and a major investment of cash. If what you really want is to get something of your own design out into the world, there are ways to get a taste of having your own line without the huge risk. In this episode of the SFD podcast, you’ll hear from Etsy success guru Jenni Waldrop of Fuzzy & Birch on how you can use the marketplace to start a clothing line with (almost) no money.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

Etsy Ad Hacks To Increase Your Sales https://www.birchplease.co/use-these-etsy-ad-hacks-to-increase/It's easy to watch your money slip away while trying to dial in your Etsy ads…This episode I'm sharing some insights from my Etsy Tribe members who are telling us what's working with Etsy ads and what isn't.Etsy ads are not some “formulaic thing” where every seller can do the exact same thing and make money. It's simple: Your products are UNIQUE. Your shop is UNIQUE.SO…Your ad results will be COMPLETELY FRIGGIN' DIFFERENT than everybody elses'!--------------------------------------Want an Etsy tip that's proven to work every week?Sign up for free here: https://www.birchplease.co/Want to BE MY NEXT GUEST?Record your podcast episode here:https://blog.fuzzyandbirch.com/guest-on-the-podcastThanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

What To Do When Your Etsy Profit Is Not High Enough…Once you've calculated the amount of profit you're actually making on your Etsy products, you might come to a terrible realization: YOU NEED TO SELL HUNDREDS OF PRODUCTS EACH DAY TO MAKE A PROFIT!That's *NOT* a pleasant place to be.  It's HARD ENOUGH to make a sale a day…Never mind making HUNDREDS of sales per day!! So what can you do??https://www.birchplease.co/how-to-create-more-etsy-profit-and/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

If Your Etsy Shop isn't making money…Then nothing works!Almost every Etsy seller I've met reaches a point in their business where they feel like they should be making way more money than they are.  Here's how you fix it.https://www.birchplease.co/how-to-guarantee-your-etsy-shop-makes/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Don't Be An Etsy Financial Disaster Like I Was…I started my Etsy business, in part, because I was a financial disaster. I didn't know how to adult when it came to ANYTHING money…I was in a dead end job that SUUUCKED. But I couldn't quit because I desperately needed the *meager* income that crappy job gave me each month. Can you relate?https://www.birchplease.co/are-your-etsy-finances-a-dumpster/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Meet Pinterest: The BEST Source of Etsy Traffic.Yes, we all want MAD CRAZY traffic on Etsy.DUH! But that traffic can be amplified, boosted, and it DOESN'T even have to COME from Etsy!In my experience, Pinterest is the best source of Etsy traffic. See how to get Etsy traffic from Pinterest here.https://www.birchplease.co/why-you-need-traffic-that-is-not/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

OLD Wedding Sellers on Etsy be like: “I sell wedding dresses and veils”…NEW Wedding Sellers on Etsy be like: “I customize it and slap the *wedding* tag on it!”For today's episode we'll dive into the QUIRKS of selling Wedding and Party items on Etsy. What new and unusual items are selling MOST in this super popular category??What SEO trends are KILLING IT in the wedding category?? How are long time sellers continuing to make sales??https://www.birchplease.co/selling-wedding-and-party-on-etsy/OR Look for other categories here ⇣ ⇣ ⇣What's Up with Selling VINTAGE on Etsy??https://www.birchplease.co/whats-up-with-selling-vintage-on/Why CRAFT SUPPLY Sellers are the Biggest Money Makers on Etsyhttps://www.birchplease.co/why-craft-supply-sellers-are-the/One for all the Free Spirits: Sell Your Art on Etsyhttps://www.birchplease.co/one-for-all-the-free-spirits-selling/Selling Wedding & Party on Etsy: What does it take??https://www.birchplease.co/selling-wedding-and-party-on-etsy/Can You Make a Living SELLING Home Decor on Etsy??https://www.birchplease.co/can-you-make-a-living-selling-home/Selling Clothes on Etsy is Shockingly Hard.https://www.birchplease.co/copyright-clothing-and-shoesoh-my/Make a Killing: How to Sell Jewelry on Etsyhttps://www.birchplease.co/how-to-make-a-killing-with-jewelry/----------------------------------------------------------------Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Join me and Jenni Waldrop in talking about the good, bad and things to consider when running a membership program. It's not all recurring revenue sweetness and light...there can absolutely be a dark side to running a membership IF you don't know about it going in. You can learn more about Jenni over at Fuzzy & Birch. And if you want to steal the Daily Hive Mind podcast system AND get signed up for weekly (or daily) episodes in your inbox, go to membervault.co/dailyhivemind! --- Send in a voice message: https://anchor.fm/dailyhivemind/message

What does it take to branch out from traditional practices and sell your art on platforms like Etsy? Can you make a living off of an Etsy business? What should you look out for? Good news! I put all these questions and more to my returning guest, Jenni Waldrop.  In our conversation, Jenni opens up about realistic expectations, why it’s not enough to just build a shop on Etsy, how to plan for seasonal changes, and much more. If you’ve ever wanted to know how to build a presence on a platform like Etsy - this is the episode for you!  Addressing Criticism The last time I had Jenni on as a guest, we had an excellent discussion that resonated with a lot of Savvy Painter listeners. Just recently, I received a message that had some pointed criticism for Jenni and the numbers she shared regarding her Etsy earnings. In our conversation, Jenni breaks down why she shared the numbers that she shared and why she had to split up her shops to increase her earning potential. After our conversation, I’m confident that you’ll have a greater understanding of what to expect when it comes to building a presence on Etsy.  Don’t be afraid to test What is the best product to sell on Etsy? For each artist and seller, the answer to this question will change - especially depending on the season! While small prints will sell well for one artist - large prints will sell better for another. The key is to give yourself permission to test the market and find out what works. When it comes to selling your art - there is no one size fits all solution you’ve got to be willing to make adjustments and learn as you go. Jenni encourages artists to look around at what is selling, especially given the season.  If you build it - will they come?  Remember that old Kevin Costner movie, “Field of Dreams?” Wouldn’t it be nice if your business were as simple as setting it up and waiting for the customers to flock to your doorstep? Unfortunately - as many of you know - selling your art isn’t easy. Just like nurturing relationships with a gallery - you’ve got to nurture a relationship with your audience on platforms like Etsy. Consider sharing part of your story or starting a blog to feature artwork and projects you’ve worked on in the past.  One step at a time How do you feel about starting your Etsy store? Does it sound daunting and overwhelming? If so - you aren’t alone. There are so many artists out there who want to begin selling on Etsy and other platforms, but they don’t know where to start. I get it - I’ve been there! Don’t think that you need to have everything up and running right away - you don’t! Listen to Jenni’s advice and start one step at a time - break it down into manageable steps that you can accomplish at your own pace. For more information on how to start an Etsy shop - make sure to check out Jenni’s website! Outline of This Episode [1:10] I introduce my returning guest, Jenni Waldrop.  [5:00] Jenni addresses some criticism from our first episode together.  [12:30] Setting realistic expectations. Jenni shares some helpful examples.  [19:50] Testing what works and learning from what doesn’t.  [27:00] Should you be worried about people ripping off your artwork on Etsy?  [35:30] What is going on with Etsy’s shipping promotions?  [38:30] If you build it - they will come - right?  [42:30] Jenni explains how to break down your priorities.  [45:00] How do you deal with audience burnout?  [50:20] Preparing for seasonal trends.  [53:30] Building a presence and making a connection.  [56:45] Tips for building up your business and planning out your month.  Resources Mentioned on this episode Discover How to Sell Your Art Online and Grow Your Audience, with Jenni Waldrop Fuzzy & Birch Does Etsy Actually Work? Snapshot of a Real Etsy Business Connect With Antrese On Facebook On Pinterest On Instagram On Twitter

Over the next TWO months I'm gonna do something I've never done before.We'll go through each niche on Etsy, one at a time…and I'll tell you *EXACTLY* what's working in each category NOW. You might be like, “BUT I don't SELL in every category! So how the hell will this help ME???!?”If you want to make MORE $$ on a regular basis, and sell more…As an Etsy seller, the best thing you can do to get more sales, is to search for INSPIRATION from other industries.Cause here's the deal: customers already KNOW what every OTHER seller is doing in your niche.And they're like *BORRR-ING!!*If you wanna stick out, you need to be HELLA different, unique, and offer something that no other seller does.So let's get started by diving into selling VINTAGE on Etsy!https://www.birchplease.co/whats-up-with-selling-vintage-on/OR Look for other categories here ⇣ ⇣ ⇣What's Up with Selling VINTAGE on Etsy??https://www.birchplease.co/whats-up-with-selling-vintage-on/Why CRAFT SUPPLY Sellers are the Biggest Money Makers on Etsyhttps://www.birchplease.co/why-craft-supply-sellers-are-the/One for all the Free Spirits: Sell Your Art on Etsyhttps://www.birchplease.co/one-for-all-the-free-spirits-selling/Selling Wedding & Party on Etsy: What does it take??https://www.birchplease.co/selling-wedding-and-party-on-etsy/Can You Make a Living SELLING Home Decor on Etsy??https://www.birchplease.co/can-you-make-a-living-selling-home/Selling Clothes on Etsy is Shockingly Hard.https://www.birchplease.co/copyright-clothing-and-shoesoh-my/Make a Killing: How to Sell Jewelry on Etsyhttps://www.birchplease.co/how-to-make-a-killing-with-jewelry/----------------------------------------------------------------Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

What should you do when you've DONE EVERYTHING on Etsy and nothing is working??Meaning your shop looks great, things are on point, you followed all the instructions and…You're STILL not seeing any results! THEN WHAT??https://www.birchplease.co/i-did-everything-and-etsy-still-isnt/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

When you're selling on Etsy, you probably looked up once or twice and thought "oh CRAP, I forgot to add items for this holiday that's happening in a week..."So instead of  “trying” to remember when you need to create new items…I'm only gonna discuss the holidays you need to care about NOW. And we'll get your Etsy holiday marketing plan on point, right here and now.I'll tell you what matters NOW, and what you can do about holidays you already missed.https://www.birchplease.co/trend-bonus-holidays-that-sell-out/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Wanna be a fly on the wall while I call my Etsy Assistant today? If you didn't know, my little brother, Scott, actually runs my Etsy shop day-to-day.If you've ever sent us a convo, or asked a question, he's the person you'll be talking to. His job is to make sure everything runs smoothly — from customer service to shipping, he deals with all the big stuff that happens each day.https://www.birchplease.co/listen-in-on-a-call-with-my-etsy/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

Etsy photos are like the pain-in-the-ass that just keeps on giving.Learn how to take Etsy photos that make your items fly off the shelves in today's episode!https://www.birchplease.co/week-2-etsy-photo-tricks-that-sell/The rest of the Etsy disasters series is for SUBSCRIBERS ONLY. See what we're doing over the next three weeks. These episodes are only available on the website, you won't find them anywhere else online. ⇣ ⇣Week 3: More Etsy Traffic with Killer SEOhttps://www.birchplease.co/week-3-more-etsy-traffic-with-killer/Week 4: Why Etsy Sales Drop All the Timehttps://www.birchplease.co/week-4-why-etsy-sales-dip-all-the/Week 5: How to Make Sales on Etsy No Matter WHAThttps://www.birchplease.co/week-5-make-etsy-items-sell-no-matter/Want an Etsy tip that's proven to work every week? Sign up for free here: https://www.birchplease.co/Thanks so much for listening to this episode of To Etsy and Beyond! Please remember that we are a tiny business supporting micro entrepreneurs. We help online sellers build their businesses, get found online, and then we share our combined knowledge with anyone who wants it

  Remember back in Episode 43 with Mike Kelly, he mentioned that one of the most impressive accounts on MemberVault was a gal who teaches others how to be successful with Etsy shops? Well… this episode is with that gal – Jenni Waldrop! Jenni started her Etsy shop to try to make enough money so that she could quit her miserable job (the one where your boss treats you badly for doing good work!) It was more to create enough side income to quit the terrible job and give herself space to find a new one – but as you'll see as you continue reading, the story unfolded quite differently. In just 6 months, her Etsy sales outpaced the corporate job and she quit. Instead of taking time and finding a new job, she continued to build out her Etsy shop and build out Amazon shops and other online shopping spaces. From there, people wanted to know how she was doing it all with so much success. Fast forward to where she is now: Successful Etsy shop A very active blog A membership program All this in just 4 years and as she says “Life is substantially better!” Before we get into Jenni's MemberVault, we discuss how she landing on Etsy… Her background is actually in web design and logically, she decided to try that as a side-hustle. But when she wasn't getting any traction, she realized that it was because she didn't know how to drive traffic for a business that was just getting started…. With this, she said to herself “If I don't know how to get an audience, what if I started somewhere where the audience was built in?” She put her web design business on Etsy! And the business took off… so much so that within 3 months she was working 80 hour weeks and had to shut it down. From there, she switched to physical products so that her sales were not tied directly to her time. The goal was to build up her savings account so she could leave her corporate job quickly. Introducing Fuzzy and Birch a shop with Anti-Inspirational Gear! The whole idea came out of her job – the beautiful inspirational quotes on Instagram were just not working for her – don't you just love innovation and taking ideas into your own hands? Now it's time to get to the meat of this conversation – the way Jenni is using MemberVault. Jenni's MemberVault traffic comes from Etsy, Pinterest and Google for the most part – and they end up on a freebie opt-in page which acts as the doorway to MemberVault. Using automation, Jenni is able to deliver a login username and password to her email signups and this gives them access to the freebie they signed up for and from there they can view her whole Binge And Buy marketplace. On MemberVault she has been able to consolidate all her free content (which prior to this was scattered everywhere!) It's all geared towards Etsy sellers. There are three core free programs and with these free programs subscribers can access what they want and need for their own success. Jenni points out that before MemberVault her subscribers may opt-in for more than one of these programs and then they would get two series of emails that would overlap and bump up against each other. This lead to rough edges and a less than optimal experience for both Jenni and her new subscriber. Just like last episode with Jaclyn, Jenni is using the data to know which content is most likely to convert into purchases. Jenni hosts two of her paid offers in MemberVault. The first of which is an Etsy productivity planner. This product is a lower entry point and a great way for people who just find out about Jenni and her brand feel comfortable. She admits that not all businesses need a product that are less than $20, but for her audience it is a great balance between price and value and brand authority. The second product is a Bonus where she shows people how she went from $1000 to $4500 a month on Etsy. This product is a bit of a teaser… when someone clicks on this they will be taken to a sales page for her membership program. With Jenni's offers, she is demonstrating that she understands her audience and what their needs are. Etsy shops are often started as a side-hustle and when someone is in some kind of transition and is looking to bring in additional funds for their family. “When you're starting a side-hustle, the likelihood that you've ever invested in your business before is low. So when people come to me, I'm their very first experience with entrepreneurship.” – Jenni Waldrop Jenni's freebie programs are mini-courses. One is an Etsy traffic bootcamp which teaches people how to word their items, call their items and do the right things to get more traffic. The next one is The Ultimate Guide to Etsy which is essentially a huge article that they divided up into 8 segments. The final product is an Etsy Critique Challenge which is a self-critique. They all used to be 5-day email challenges but Jenni was finding that the engagement would drop off – just as Mike mentioned in episode 43 (the first episode in the MemberVault series.) If your email inbox is anything like mine or Jenni's you know that a 5-day challenge is bound to get lost in the inbox and there is no guarantee of engagement. With MemberVault as the repository for the content, they are no longer seeing the drop off. Inside the mini-courses, participants get access to all the material at once instead of in a drip format and the engagement went through the roof. Jenni has a product called Product Boot Camp which users get access to one day after they sign into MemberVault for the first time. The purpose of this new content is to keep the engagement up and remind them the vault is there. “… it's been working so beautifully, we haven't really felt a need to optimize it further.” – Jenny Waldrop “You don't need to continue to iterate if something is working!” –Jaime Slutzky Lately, Jenni has been doing what she's calling Etsy Experiments where she tries something out inside her own Etsy shop (the ideas come from her students or subscribers asking her to try it out!) Now that the Fuzzy and Birch Etsy shop isn't her primary income, it's a great playground for experiments. If something fails, then great, now everyone knows. She uses MemberVault to host the videos for these experiments and gives everyone one- or two-days worth of access to these videos. These videos are teasers to the paid membership. It goes to show the value of the membership, where this type of content is always being added and provided to members. And just like Jaclyn, Jenni is able to track the interest, participation and such with all the user data inside MemberVault. This is a double win, the data allows her to improve her product faster by truly understanding what resonates with the audience PLUS the content is a great marketing vehicle. Jenni hosts the membership site on a WordPress because they have some features that are incompatible with just about every platform. It is completely custom so that it can evolve to what it needs to do without constraints. This is her one-and-only program and it was worth it to house it somewhere with completely free reign. Jenni was inspired to go down this path when she looked at people like Marie Forleo. “I have one place where I can watch all my leads {MemberVault} so all my people who are watching my free stuff. And one place where I can watch all my people who are paid.” –Jenni Waldrop With systems like MemberVault, you get the best of the best for it's core function. For Jenni's membership, the best right tool was a tool that gave her 100% freedom to do exactly what she wanted, which is why she divides up her leads and her members onto the two platforms – best of both worlds! Going back to Jenni's vault and the limited time content, here's how she teases and then delivers that information to her subscribers: On Monday: Email announcing the present and what it's going to be about and what they are going to see. And let them know the present will only be available for 48 hours. She provides a link for them to mark their calendar as to when it's going to be available (using AddEvent) On Wednesday: Email announcing the present is now available. She includes the MemberVault login link. And she reminds them it's limited time and to go nuts and watch it! Based on activity in MemberVault, Jenni has the ability for them to get into the sales sequence in advance of the limited time access ending. Jenni, like Jaclyn, uses a waitlist for her membership. In Jenni's case it converts at nearly 5x over her full mailing list. And Jenni uses two different sequences for the general list and the waitlist – because she knows the waitlist will convert that much better. The membership launches are systematic at this point with the first email being templated and then the “goods” including the experiment and email are the only actual work! And the best part, she's giving people what they want during this process – which entices them even more. Erin from MemberVault personally convinced Jenni to switch from ConvertKit to ActiveCampaign. The level of detail that is available because of the ActiveCampaign and MemberVault integration is what won Jenni over. As an aside, Mike has been working very hard to do more integration with more email providers, so if you're interested in MemberVault but using an email tool other than ActiveCampaign, know that you don't necessarily need to move to take advantage of the data that MemberVault provides to email marketing accounts. When Jenni moved to ActiveCampaign, she did it long after she had decided on MemberVault. She didn't do everything all at once. Nor did she do it in haste (it took Erin 2 weeks to convince her!) And, she determined that MemberVault was to be a base tool in her tech stack and that any new system she brought in had to work well with this software. “I'm just really happy not having to constantly create free content anymore, to be honest!” – Jenni Waldrop Jenni gushes about the emails that Erin Kelly creates for the MemberVault email distribution. She looks forward to them, seriously! Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com MemberVault: https://techofbusiness.vipmembervault.com/teaser Connect with Jenni MemberVault :https://fuzzyandbirch.vipmembervault.com/teaser Blog: https://blog.fuzzyandbirch.com Etsy: https://www.etsy.com/shop/fuzzyandbirch Etsy Productivity Planner YouTube: https://www.youtube.com/c/FuzzyBirch Instagram: https://www.instagram.com/fuzzyandbirch

  Remember back in Episode 43 with Mike Kelly, he mentioned that one of the most impressive accounts on MemberVault was a gal who teaches others how to be successful with Etsy shops? Well… this episode is with that gal – Jenni Waldrop! Jenni started her Etsy shop to try to make enough money so that she could quit her miserable job (the one where your boss treats you badly for doing good work!) It was more to create enough side income to quit the terrible job and give herself space to find a new one – but as you’ll see as you continue reading, the story unfolded quite differently. In just 6 months, her Etsy sales outpaced the corporate job and she quit. Instead of taking time and finding a new job, she continued to build out her Etsy shop and build out Amazon shops and other online shopping spaces. From there, people wanted to know how she was doing it all with so much success. Fast forward to where she is now: Successful Etsy shop A very active blog A membership program All this in just 4 years and as she says “Life is substantially better!” Before we get into Jenni’s MemberVault, we discuss how she landing on Etsy… Her background is actually in web design and logically, she decided to try that as a side-hustle. But when she wasn’t getting any traction, she realized that it was because she didn’t know how to drive traffic for a business that was just getting started…. With this, she said to herself “If I don’t know how to get an audience, what if I started somewhere where the audience was built in?” She put her web design business on Etsy! And the business took off… so much so that within 3 months she was working 80 hour weeks and had to shut it down. From there, she switched to physical products so that her sales were not tied directly to her time. The goal was to build up her savings account so she could leave her corporate job quickly. Introducing Fuzzy and Birch a shop with Anti-Inspirational Gear! The whole idea came out of her job – the beautiful inspirational quotes on Instagram were just not working for her – don’t you just love innovation and taking ideas into your own hands? Now it’s time to get to the meat of this conversation – the way Jenni is using MemberVault. Jenni’s MemberVault traffic comes from Etsy, Pinterest and Google for the most part – and they end up on a freebie opt-in page which acts as the doorway to MemberVault. Using automation, Jenni is able to deliver a login username and password to her email signups and this gives them access to the freebie they signed up for and from there they can view her whole Binge And Buy marketplace. On MemberVault she has been able to consolidate all her free content (which prior to this was scattered everywhere!) It’s all geared towards Etsy sellers. There are three core free programs and with these free programs subscribers can access what they want and need for their own success. Jenni points out that before MemberVault her subscribers may opt-in for more than one of these programs and then they would get two series of emails that would overlap and bump up against each other. This lead to rough edges and a less than optimal experience for both Jenni and her new subscriber. Just like last episode with Jaclyn, Jenni is using the data to know which content is most likely to convert into purchases. Jenni hosts two of her paid offers in MemberVault. The first of which is an Etsy productivity planner. This product is a lower entry point and a great way for people who just find out about Jenni and her brand feel comfortable. She admits that not all businesses need a product that are less than $20, but for her audience it is a great balance between price and value and brand authority. The second product is a Bonus where she shows people how she went from $1000 to $4500 a month on Etsy. This product is a bit of a teaser… when someone clicks on this they will be taken to a sales page for her membership program. With Jenni’s offers, she is demonstrating that she understands her audience and what their needs are. Etsy shops are often started as a side-hustle and when someone is in some kind of transition and is looking to bring in additional funds for their family. “When you’re starting a side-hustle, the likelihood that you’ve ever invested in your business before is low. So when people come to me, I’m their very first experience with entrepreneurship.” – Jenni Waldrop Jenni’s freebie programs are mini-courses. One is an Etsy traffic bootcamp which teaches people how to word their items, call their items and do the right things to get more traffic. The next one is The Ultimate Guide to Etsy which is essentially a huge article that they divided up into 8 segments. The final product is an Etsy Critique Challenge which is a self-critique. They all used to be 5-day email challenges but Jenni was finding that the engagement would drop off – just as Mike mentioned in episode 43 (the first episode in the MemberVault series.) If your email inbox is anything like mine or Jenni’s you know that a 5-day challenge is bound to get lost in the inbox and there is no guarantee of engagement. With MemberVault as the repository for the content, they are no longer seeing the drop off. Inside the mini-courses, participants get access to all the material at once instead of in a drip format and the engagement went through the roof. Jenni has a product called Product Boot Camp which users get access to one day after they sign into MemberVault for the first time. The purpose of this new content is to keep the engagement up and remind them the vault is there. “… it’s been working so beautifully, we haven’t really felt a need to optimize it further.” – Jenny Waldrop “You don’t need to continue to iterate if something is working!” –Jaime Slutzky Lately, Jenni has been doing what she’s calling Etsy Experiments where she tries something out inside her own Etsy shop (the ideas come from her students or subscribers asking her to try it out!) Now that the Fuzzy and Birch Etsy shop isn’t her primary income, it’s a great playground for experiments. If something fails, then great, now everyone knows. She uses MemberVault to host the videos for these experiments and gives everyone one- or two-days worth of access to these videos. These videos are teasers to the paid membership. It goes to show the value of the membership, where this type of content is always being added and provided to members. And just like Jaclyn, Jenni is able to track the interest, participation and such with all the user data inside MemberVault. This is a double win, the data allows her to improve her product faster by truly understanding what resonates with the audience PLUS the content is a great marketing vehicle. Jenni hosts the membership site on a WordPress because they have some features that are incompatible with just about every platform. It is completely custom so that it can evolve to what it needs to do without constraints. This is her one-and-only program and it was worth it to house it somewhere with completely free reign. Jenni was inspired to go down this path when she looked at people like Marie Forleo. “I have one place where I can watch all my leads {MemberVault} so all my people who are watching my free stuff. And one place where I can watch all my people who are paid.” –Jenni Waldrop With systems like MemberVault, you get the best of the best for it’s core function. For Jenni’s membership, the best right tool was a tool that gave her 100% freedom to do exactly what she wanted, which is why she divides up her leads and her members onto the two platforms – best of both worlds! Going back to Jenni’s vault and the limited time content, here’s how she teases and then delivers that information to her subscribers: On Monday: Email announcing the present and what it’s going to be about and what they are going to see. And let them know the present will only be available for 48 hours. She provides a link for them to mark their calendar as to when it’s going to be available (using AddEvent) On Wednesday: Email announcing the present is now available. She includes the MemberVault login link. And she reminds them it’s limited time and to go nuts and watch it! Based on activity in MemberVault, Jenni has the ability for them to get into the sales sequence in advance of the limited time access ending. Jenni, like Jaclyn, uses a waitlist for her membership. In Jenni’s case it converts at nearly 5x over her full mailing list. And Jenni uses two different sequences for the general list and the waitlist – because she knows the waitlist will convert that much better. The membership launches are systematic at this point with the first email being templated and then the “goods” including the experiment and email are the only actual work! And the best part, she’s giving people what they want during this process – which entices them even more. Erin from MemberVault personally convinced Jenni to switch from ConvertKit to ActiveCampaign. The level of detail that is available because of the ActiveCampaign and MemberVault integration is what won Jenni over. As an aside, Mike has been working very hard to do more integration with more email providers, so if you’re interested in MemberVault but using an email tool other than ActiveCampaign, know that you don’t necessarily need to move to take advantage of the data that MemberVault provides to email marketing accounts. When Jenni moved to ActiveCampaign, she did it long after she had decided on MemberVault. She didn’t do everything all at once. Nor did she do it in haste (it took Erin 2 weeks to convince her!) And, she determined that MemberVault was to be a base tool in her tech stack and that any new system she brought in had to work well with this software. “I’m just really happy not having to constantly create free content anymore, to be honest!” – Jenni Waldrop Jenni gushes about the emails that Erin Kelly creates for the MemberVault email distribution. She looks forward to them, seriously! Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com MemberVault: https://techofbusiness.vipmembervault.com/teaser Connect with Jenni MemberVault :https://fuzzyandbirch.vipmembervault.com/teaser Blog: https://blog.fuzzyandbirch.com Etsy: https://www.etsy.com/shop/fuzzyandbirch Etsy Productivity Planner YouTube: https://www.youtube.com/c/FuzzyBirch Instagram: https://www.instagram.com/fuzzyandbirch

MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don't buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essentially an extension of your email list. Mike describes MemberVault as a deconstructed funnel where people can pick and choose from free and paid offers, they call it the Binge And Buy Marketplace. 88% of people who went in to get the freebie that they opted in for will click into your paid offers and at least check them out! That's a lot more potential buyers on your offers than you'd get by emailing the freebie! Now regardless of the type of buyer you have attracted (a quick adopter or a slow adopter) the availability of your products and services is ready for them when they are ready – sending them back to the MemberVault Subscriber Hub regularly is going to help move the needle. I want to directly quote Mike here: “The real power is, Jaime, we're tracking everything that happens! Because they're logged into MemberVault , we can track everything that they do.” This allows you as the content creator to know what content they're engaging with, what is resonating, where drop off is, who is looking at the paid offers! There are so many nuggets in this episode, I probably should have had it word-for-word transcribed… here's another great quote from Mike: “There's a lot of fence sitters. And what's really interesting is those fence sitters are silent. They don't email you to have you talk them into it…” TALK ME INTO IT – Said nobody EVER With the data knowing that they are sitting on the fence and looking at your content, you can use the integration with your email marketing platform (like ActiveCampaign) to send them an enticing email prodding them along the path to become a paying client. Inside your MemberVault not only can you put online consumable content like text, images and video, there is also room to insert downloadable documents and ASK Questions. Every action that someone takes inside MemberVault is tracked and can be viewable in their profile. They also get a numerical value based on the activity and whether you use automation or manual processes, you have valuable data to know who to reach out to to help them get off the fence. Here's an example of how a 5-day free challenge would look using MemberVault : Challenge landing page and signup can live on your main WordPress website Signup is done through a form on your WordPress website that links into ActiveCampaign ActiveCampaign has a trigger to add the user to the associated product on MemberVault Challenge content is delivered inside MemberVault Each challenge participant will receive a score as they progress through the challenge As the challenge host, you'll be able to look at the participant level and reach out to the most engaged! At this point, Mike goes into describing the user log in great detail. And this is where the platform really sets itself apart as a relationship marketing platform. Inside the user log you can see everything that user has ever done inside your MemberVault – and every question they have answered to really be able to personalize outreach and grow the relationship. The sweet spot of MemberVault is creating a deep and authentic relationship with those people who are engaging with your content. My next question for Mike was “Who was MemberVault built for and who are you finding are your most loyal clients?” MemberVault actually started as a course platform but Mike and Erin pivoted to this entirely different model because they originally build it with openness and flexibility inside. Most successful MemberVault accounts are digital content or service providers. Mike said that the most successful account right now is Jenni Waldrop who is coming up in this mini-series next week. (I'll link to that right here once the episode is live!) The digital accompaniment to Mike Michalowicz's book Clockwork is on MemberVault . Sign up for that here: https://clockwork.life/signup.html Inside the Clockwork MemberVault they have free content and a live group program. They constantly have new leads and regularly fill the program based on the value provided in the free content, brand reputation and of course the book itself. The flow here is book – free digital content – upsell into group program. Another way to look at the Binge and Buy market place with a freebie entry point is that it's like a store giving away free popcorn to everyone who comes in the store. Some people may come in for the popcorn and leave, but a number of people who would never have come into the store eat their popcorn and walk around to see what the store actually sells! And they're like “I'm really glad the popcorn got me into this store!” I took the analogy further – the next time that person pops microwave popcorn at home they will recall the experience at the store and it will remind them to go back to the store. This is the recall scenario and bringing this back to the MemberVault space – when that person opts into something new that you've created and lands back in your MemberVault and is even more enamored with your products and will dig deeper into the other opportunities you present inside there. MemberVault is an extension of your email list and a simple reminder inside your emails (rather than pitching or launching all the time) is to redirect them back to your MemberVault . MemberVault helps you keep the conversation going. Someone may not access your content for weeks or months after opting-in but then will have a flurry of activity inside there and become a paying client. The unique advantage of putting all your free content into MemberVault is that you are able to sell a lot more passively because your free content gets people in and your paid offers sit alongside them. “You want them to engage with your free content.” – Mike Kelly, MemberVault Co-Founder The concept behind MemberVault  makes me as a user feel warm. I am thrilled to poke around and see what is there. You are inviting me into the space rather than sending me something that may never see outside of my inbox. A great story to show the value of meeting your new subscriber where they are and not over-complicating: Mike was looking to get into shape. Found a website with a trainer he was interested in buying a course, guidance or support from. But there was no way to directly work with him – instead the only thing was to sign up for his 5-day workout package. So he signed up. Day 1 received a video and he liked it. Next day he got the email but it didn't come at a good time, so he saved it for later and managed to find time to watch it. He's starting to lose touch, by Day 3 saved it but never went back to it. Day 4 and Day 5 emails were deleted straight away – he was done, it wasn't taking him on the journey he was looking for back on Day 1. Then on Day 6 he got a congratulations for finishing the 5 day challenge… the wallet was open on Day 1 but by Day 6 he was over it and had found another option. Instead, if that trainer was using MemberVault , Mike would see the 5 day challenge, the other ways to work with the trainer and other free or low cost options. Even if the content is dripped inside MemberVault there is a carrot sitting there waiting for him at the end of the challenge. “The first impression that you give someone is paramount.” – Jaime Slutzky, host Tech of Business podcast TLDR; MemberVault allows you as the business owner: To be able to connect and engage with your audience To nurture your list, by giving them gift after gift after gift each time you add something new to your MemberVault  To get passive sales and hot leads With the free tier of MemberVault  all features are unlocked as well as access to the MemberVault Collaborative and training resources. The only limit is 50 people.

MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don’t buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essentially an extension of your email list. Mike describes MemberVault as a deconstructed funnel where people can pick and choose from free and paid offers, they call it the Binge And Buy Marketplace. 88% of people who went in to get the freebie that they opted in for will click into your paid offers and at least check them out! That’s a lot more potential buyers on your offers than you’d get by emailing the freebie! Now regardless of the type of buyer you have attracted (a quick adopter or a slow adopter) the availability of your products and services is ready for them when they are ready – sending them back to the MemberVault Subscriber Hub regularly is going to help move the needle. I want to directly quote Mike here: “The real power is, Jaime, we’re tracking everything that happens! Because they’re logged into MemberVault , we can track everything that they do.” This allows you as the content creator to know what content they’re engaging with, what is resonating, where drop off is, who is looking at the paid offers! There are so many nuggets in this episode, I probably should have had it word-for-word transcribed… here’s another great quote from Mike: “There’s a lot of fence sitters. And what’s really interesting is those fence sitters are silent. They don’t email you to have you talk them into it…” TALK ME INTO IT – Said nobody EVER With the data knowing that they are sitting on the fence and looking at your content, you can use the integration with your email marketing platform (like ActiveCampaign) to send them an enticing email prodding them along the path to become a paying client. Inside your MemberVault not only can you put online consumable content like text, images and video, there is also room to insert downloadable documents and ASK Questions. Every action that someone takes inside MemberVault is tracked and can be viewable in their profile. They also get a numerical value based on the activity and whether you use automation or manual processes, you have valuable data to know who to reach out to to help them get off the fence. Here’s an example of how a 5-day free challenge would look using MemberVault : Challenge landing page and signup can live on your main WordPress website Signup is done through a form on your WordPress website that links into ActiveCampaign ActiveCampaign has a trigger to add the user to the associated product on MemberVault Challenge content is delivered inside MemberVault Each challenge participant will receive a score as they progress through the challenge As the challenge host, you’ll be able to look at the participant level and reach out to the most engaged! At this point, Mike goes into describing the user log in great detail. And this is where the platform really sets itself apart as a relationship marketing platform. Inside the user log you can see everything that user has ever done inside your MemberVault – and every question they have answered to really be able to personalize outreach and grow the relationship. The sweet spot of MemberVault is creating a deep and authentic relationship with those people who are engaging with your content. My next question for Mike was “Who was MemberVault built for and who are you finding are your most loyal clients?” MemberVault actually started as a course platform but Mike and Erin pivoted to this entirely different model because they originally build it with openness and flexibility inside. Most successful MemberVault accounts are digital content or service providers. Mike said that the most successful account right now is Jenni Waldrop who is coming up in this mini-series next week. (I’ll link to that right here once the episode is live!) The digital accompaniment to Mike Michalowicz’s book Clockwork is on MemberVault . Sign up for that here: https://clockwork.life/signup.html Inside the Clockwork MemberVault they have free content and a live group program. They constantly have new leads and regularly fill the program based on the value provided in the free content, brand reputation and of course the book itself. The flow here is book – free digital content – upsell into group program. Another way to look at the Binge and Buy market place with a freebie entry point is that it’s like a store giving away free popcorn to everyone who comes in the store. Some people may come in for the popcorn and leave, but a number of people who would never have come into the store eat their popcorn and walk around to see what the store actually sells! And they’re like “I’m really glad the popcorn got me into this store!” I took the analogy further – the next time that person pops microwave popcorn at home they will recall the experience at the store and it will remind them to go back to the store. This is the recall scenario and bringing this back to the MemberVault space – when that person opts into something new that you’ve created and lands back in your MemberVault and is even more enamored with your products and will dig deeper into the other opportunities you present inside there. MemberVault is an extension of your email list and a simple reminder inside your emails (rather than pitching or launching all the time) is to redirect them back to your MemberVault . MemberVault helps you keep the conversation going. Someone may not access your content for weeks or months after opting-in but then will have a flurry of activity inside there and become a paying client. The unique advantage of putting all your free content into MemberVault is that you are able to sell a lot more passively because your free content gets people in and your paid offers sit alongside them. “You want them to engage with your free content.” – Mike Kelly, MemberVault Co-Founder The concept behind MemberVault  makes me as a user feel warm. I am thrilled to poke around and see what is there. You are inviting me into the space rather than sending me something that may never see outside of my inbox. A great story to show the value of meeting your new subscriber where they are and not over-complicating: Mike was looking to get into shape. Found a website with a trainer he was interested in buying a course, guidance or support from. But there was no way to directly work with him – instead the only thing was to sign up for his 5-day workout package. So he signed up. Day 1 received a video and he liked it. Next day he got the email but it didn’t come at a good time, so he saved it for later and managed to find time to watch it. He’s starting to lose touch, by Day 3 saved it but never went back to it. Day 4 and Day 5 emails were deleted straight away – he was done, it wasn’t taking him on the journey he was looking for back on Day 1. Then on Day 6 he got a congratulations for finishing the 5 day challenge… the wallet was open on Day 1 but by Day 6 he was over it and had found another option. Instead, if that trainer was using MemberVault , Mike would see the 5 day challenge, the other ways to work with the trainer and other free or low cost options. Even if the content is dripped inside MemberVault there is a carrot sitting there waiting for him at the end of the challenge. “The first impression that you give someone is paramount.” – Jaime Slutzky, host Tech of Business podcast TLDR; MemberVault allows you as the business owner: To be able to connect and engage with your audience To nurture your list, by giving them gift after gift after gift each time you add something new to your MemberVault  To get passive sales and hot leads With the free tier of MemberVault  all features are unlocked as well as access to the MemberVault Collaborative and training resources. The only limit is 50 people.

Do you wish you could make a living selling print art that says things like “I wish I was a unicorn, so I could stab idiots with my head?” Jenni Waldrop is doing just that. In fact, she flourishing in the new gig economy. More and more young professionals are ditching their 9-5 for a freelance gig. Are you one of the 53 million Americans working on your own? Or are you the 1 in 5 Americans who made some money last year by selling something online, and wish you could sell more?Well this is the episode for you! Jake talks with the legendary Jenni Waldrop of the wildly successful etsy shop Fuzzy and Birch, which sells “Funny Gifts and Sarcastic Home Decor.”  Running your own business is not all sunshine and rainbows, despite what they tell you on Instagram. But it can be done! On this episode Jake and Jenni talk about How to leave your 9-5 Getting started with your own etsy shop How to manage your finances without a standard paycheck Investing without a standard paycheck And of course everyone’s favorite topic: budgeting! Here are some helpful links to Jenni’s resources: Blog where she teaches you to create a flourishing shop: fuzzyandbirch.com An article on Jenni’s finances last year: https://blog.fuzzyandbirch.com/blog/2018/04/23/does-etsy-actually-work/ Article outlining clearly a typical financial month for Jenni: my exact income AND expenses for a normal month selling on Etsy Jenni’s free “ultimate guide to all things etsy:” https://blog.fuzzyandbirch.com/ultimate-guide-to-etsy/ Have questions about managing a freelance financial lifestyle? Email Jake@youandifinancial.com and Jake Rivas may read your questions on the show! Follow jake on Twitter and Facebook @jakestwocents Securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services offered through CES Insurance Agency. Actual performance and results will vary. These interviews do not constitute a recommendation as to the suitability of any investment for any person or persons having circumstances similar to those portrayed. Consult a Financial Advisor regarding your specific circumstances. I*financial is located at 1901 NW Military Hwy. STE. 102. San Antonio, TX 78213. Phone number 210-342-4346

What does it take to sell your art online successfully? Do you need to hire someone else to do it or are there tools and resources out there to empower artists like you to run your business effectively? My guest, Jenni Waldrop has built a successful online business herself and now works to help others do the same. In our conversation, Jenni opens up about how she got started, lessons she has learned along the way, what you need to do to start building an online store, and a whole lot more. If you are looking for a way to cut through all the complicated and confusing barriers to building your online business, this is the episode for you! Leveraging online platforms can help you succeed. Let’s face it, building something from scratch is difficult. While you probably aren’t afraid of hard work, wouldn’t you rather spend your time on your art than building an online presence that garners enough traffic to sustain you financially? That’s where utilizing online platforms like Etsy come into play. My guest, Jenni Waldrop is a pro at getting the most out of platforms like Etsy to help artists like you sell your art online. Learn from Jenni about all the advantages and yes, the work that’s necessary to build an online shop and in a successful and sustainable way. Why it’s important to understand your target audience. If you want to sell your art online, you’ve got to know who your target audience is and what they are looking for. This doesn't mean you have to compromise your principles or “Sell out.” Rather, think of it as a method for you to find out how you can connect with your fans in a way that allows them to support your work. Remember, the majority of your target audience doesn’t look like you! They don’t think like you, shop like you, or spend their time online the same way you do. Find out how to understand and connect with your audience by listening to Jenni Waldrop’s expert advice! Work smarter, not harder! Did you know that understanding how to read data and analytics can help you sell your art online more effectively? It’s true! You don’t always have to work harder to get the results you are looking for, sometimes is better to work smarter. In my conversation with Jenni, she explains how artists like you can locate and understand data from online sources like Instagram, Pinterest, and Etsy that will help you better understand where your audience is connecting with your activity. Wrapping your mind around this data is easier than you might think, once you’ve done that you’ll be better equipped to build your business and market your artwork. Building an online shop can really pay off. Trust me, I can understand how you may think that all of this talk about data and building an online shop to sell your art can be overwhelming and even daunting. I’ve built my Etsy shop and experienced less than impressive results. However, I’m convinced that Jenni Waldrop’s approach can work for artists like you and me. After considering all of Jenni’s advice and spending time with the information she’s provided, I’m ready to put give it another shot. Stay tuned as Jenni and I work on a special venture to rehab my Etsy shop and test how her approach can work for artists. Outline of This Episode [1:05] I introduce my guest, Jenni Waldrop. [3:00] Jenni talks about her background and what she does. [5:30] How do artists on Etsy make themselves discoverable? [7:30] If you build it, will they really come? [10:00] What would Jenni suggest to revive or grow an Etsy business? [14:00] Jenni talks about print on demand options. [17:30] How do you build up and establish an audience? [20:00] Why it’s important to understand who your audience is. [25:30] Following the data can help you work smarter, not harder. [28:30] What does it take to get an Etsy shop off of the ground? [34:00] Advice Jenni would give to her younger self. [38:30] Selling original pieces of art instead of prints. [43:00] Parting advice for artists looking to sell their art online. Resources Mentioned on this episode https://blog.fuzzyandbirch.com/saavy-painter/ https://www.facebook.com/fuzzyandbirch/ https://twitter.com/fuzzyandbirch Etsy https://www.printedmint.com/ https://www.printful.com/ Connect With Antrese On Facebook On Pinterest On Instagram On Twitter

Jenni Waldrop is a corporate job hating, former Fortune 500 “minion” turned 6-figure Etsy seller, success blogger, and owner of the Etsy shop, , where she sells beautifully designed digital and printed prints with a touch of sarcasm. She describes herself as an entrepreneur and the “maker of other businesses” largely because her Etsy success blog has proven to be a valuable resource for new and aspiring Etsy sellers. On this week's episode, Jenni shares her journey from her corporate working life to growing a six figure business. She explains how, although she has worked in marketing departments in the corporate world, after becoming an entrepreneur, she quickly learned that marketing your own products and services is vastly different than the way the big corporate businesses do things. Throughout the course of her journey, Jenni became quite savvy at using SEO techniques, discovering what works and doesn't work for marketing her business, and now she teaches other Etsy sellers about SEO strategies and success strategies to help them grow their businesses. We discuss everything from living the “solopreneur life” and coping with “solopreneur isolation” to outsourcing tasks, connecting with your target customer, finding an Etsy tribe to brainstorm and hash out ideas with, as well as how to drive targeted traffic to your shop to increase your ROI. [bctt tweet="Pick 1 or 2 #socialmediamarketing platforms (max)... Customers can tell when u put in the effort" username="ConvoMePodcast"] Fuzzy and Birch - Topics Discussed How and when Jenni discovered Etsy and why she became an entrepreneur Jenni's secret to finding good people to outsource tasks to How she became savvy in SEO techniques. Why she believes having a “tribe” - a community of like-minded individuals and sellers - can be a critical factor to building a successful business and where to find them! We discuss how she learned to drive traffic to her Etsy shop at the beginning of her business She explains why she is so passionate about helping other Etsy sellers grow and build a successful business Products she sells in her shop, where she gets her inspiration from, and we discuss the new SEO course she's launched to help other Etsy sellers find success Jenni explains why she believes it's a bad idea to create an account on every social media platform available, and why you should just keep it simple Fuzzy and Birch - Resources Mentioned Outsourcing Platforms: Lead Generation: Blogging & Website Building: | Website/Blog Hosting: Other: Not On The High Street Best Ways to Reach Jenni Waldrop Online:  and  Courses: (available through the beginning of December 2016) Please take a minute to subscribe and leave an honest review of the podcast in and . That really helps to get the word out about the show. Connect With Me: Twitter: Follow Facebook Group: - This is where I'm connecting with you after the podcast. Lots of fun convos here too! Facebook: Like the Pinterest: Instagram: Google+: Email: Use the OR interview [at] convome [dot] com