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Hosted by jaime slutzky
2 episodes with jaime slutzky
2 episodes with jaime slutzky
Download your FREE copy of How to Level up Your Studio Policy in 3 Ways” here: 3 Ways to Level Up Your Studio PolicyIn this exciting episode, I am joined by Jaime from the Music Teachers Expand Online Podcast. We'll be diving into the topic of showing up and owning your unique brilliance in the online space from both mindset and tactical perspectives.A Recap of the Guest SwapLast Wednesday, the Prosperous Piano Teacher Podcast had an episode released on Jaime's podcast. Ashley was the guest, and they discussed the mindset of showing up in the online space and owning one's uniqueness. Today, they are switching roles, and Ashlee will be interviewing Jaime to learn more about how to show up and own it in the online space from a tactical standpoint.Meet JaimeJaime Slutsky is a technology strategist and the host of the Music Teachers Expand Online Podcast. Armed with a computer science degree, she is passionate about helping music educators leverage technology to enhance their teaching and online presence. Jaime believes in making tech fun, intriguing, and approachable for everyone.The Power of SpecificityOne of the biggest struggles people face in the online space is not being specific enough. Trying to be a generalist can be challenging, as it is much easier to become known for one thing. Jaime encourages teachers to identify their unique brilliance and drill down further to stand out and have a consistent message. Being specific allows you to attract your ideal audience and establish a strong presence online.Exercises to Find Your SpecificityTo discover your uniqueness, Jaime suggests thinking about three to five of your favorite students from the past six to twelve months. Analyze what made these students stand out and why you enjoyed teaching them. Look for commonalities, such as age, personality, interests, or industries they work in. This exercise will help you understand your ideal audience better and align your content with their needs.Consistency and AuthenticitySuccessful teachers in the online space exhibit resilience, consistency, warmth, and an inviting approach. Being authentic and giving generously to your audience builds trust and fosters a genuine community. Instead of solely focusing on vanity metrics like likes and followers, prioritize providing value and connecting with your audience.Recommended ToolsFor live music instruction, Jaime recommends Muzie. It provides a great platform for one-to-one or live music lessons. For creating courses, she suggests Thinkfic, an easy-to-use platform that hosts video content, sales pages, and checkouts. Additionally, for email marketing, ConvertKit is a valuable tool.Final AdviceJaime's final advice for music teachers looking to own their unique brilliance online is to get specific and test it out. Focus all your content on one specific thing for the next 30 days and see how your audience responds. Additionally, when choosing tools and technology, avoid bloating your systems and be mindful of what your current tools lack. Utilize free resources like Facebook groups and YouTube channels to gain insights and enhance your knowledge.Embracing your unique brilliance and showing up authentically in the online space can lead to significant growth and success for music teachers. By being specific and leveraging the right tools, teachers can confidently navigate the online world and create a meaningful impact on their students and audiences alike. Remember, you've got this, and the technology is there to help you shine. So go ahead and own it in the online space!Kajabi:
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Technology Strategist of Tech of Business, Jaime Slutzky.Jaime from Tech of Business is a seasoned professional who specializes in helping music teachers transition their businesses online and create scalable products and services. She has a degree in Computer Science and over 11 years of experience in corporate IT, and a decade of experience supporting online businesses. Jaime's signature Strategy, Support, and Tech methodology guide music teachers through transforming their businesses into global online music studios. She takes a personalized approach to each project, tailoring her solutions to meet her clients' needs. By working with Jaime, music teachers can tap into her expertise and knowledge of the music industry, as well as her technical skills and understanding of the latest technology trends and tools. The result is a business that operates more efficiently and effectively, potentially reaching a global audience and increasing revenue. In summary, connecting with Jaime from Tech of Business is a smart move for any music teacher looking to take their business online and achieve their business goals.About Jaime Slutzky: She is a seasoned professional who helps music teachers tired of the old way of running a studio to create scalable online products and services. With her degree in Computer Science, over 11 years of experience in corporate IT, and a decade supporting online businesses, she has gained the expertise and knowledge to help music teachers expand their businesses online.Jaime employs a signature methodology that involves three key components: Strategy, Support, and Tech. She will guide you through taking what you already know and love about teaching music and transforming it into a global online music studio. Jaime's comprehensive approach ensures you receive the necessary support and guidance throughout transitioning your business online. By working with Jaime, you will benefit from her vast experience, knowledge of the music industry, and her technical skills and expertise in creating and implementing effective online strategies. She has a proven track record of helping music teachers to successfully transition to the online space, expanding their reach and increasing their revenue.About Tech of Business: Tech of Business is a team of experts who specialize in making online technology work for you so that you can focus on what you do best and trust that the technology will support your business dreams. They deeply understand the principles of a solid tech stack and balance this with what their clients truly need. Unlike the one-size-fits-all approach many tech companies take, Tech of Business is committed to finding and implementing the best tool for each task.As technology evolves rapidly, it's becoming increasingly crucial for businesses to be updated on the latest tools and trends. However, with many available options, knowing which tools to use and how to use them effectively can take time and effort. This is where Tech of Business comes in. They work closely with their clients to understand their unique needs and challenges, then recommend and implement the best technology solutions to help them achieve their goals.Tech of Business understands that every business is unique, so they take a personalized approach to each project they work on. They collaborate closely with their clients to understand their business processes and workflows and then tailor their solutions to meet their specific needs. Whether you're looking to streamline your operations, automate repetitive tasks, or improve communication and collaboration, Tech of...
Let's reimagine how we teach music in online spaces (or how online spaces can redesign our educational spaces) with Technology Strategies (aka: coach, collaborator, consultant), Jaime Slutzky. In this episode we talk about how to take your passion, the thing that lights you up, and combine it with all the possibilities of technology to create new ecosystems and opportunities for connection and learning. This episode will spark your creative ideas! Watch this episode on YouTube: https://youtu.be/0oIDwkVKhp4. Learn more about Jaime Slutzky: https://techofbusiness.com/podcast-info/ https://onlinemusiccourseaccelerator.com https://techofbusiness.comListen to Jaime's podcast for music educators here: https://expandonlinepodcast.com/subscribe/Jaime's “End of Show” Q&A: Books: “These Violent Delights” and “Our Violent Ends” by Chloe Gong Orgs: https://www.nationalmssociety.org/ Call to Action: “Do something!” Order your copy of “The Business of Choir”: https://www.giamusic.com/store/resource/the-business-of-choir-book-g10713 or check out the website, businessofchoir.com. Join us over at Patreon.com/MusicEdMatters for monthly meet-ups, monthly bonus episodes, special content and more!**Show music originally written by Mr. Todd Monsell**Show photography provided by Dr. Dan Biggerstaff
Beyond the Frets is your chance to hear in-depth conversations with legendary guitarists, educators and composers about their process, struggles, accomplishments and thoughts on the modern music industry. This week's episode features Jaime Slutzky. Jaime is a behind the scenes wiz at helping music educators build their online platforms, increase automation and efficiency, and grow their audiences. Whether you're an educator, creator, artist, or student, you're going to get a really in-depth glimpse at the inner workings of this ever-expanding online music education model. If you're interested in more, Jaime hosts her own podcast, which you can find here https://techofbusiness.com/episodes/ Sit Down. Grab an Axe. Get Abducted. If you like Beyond the Frets and want to support us, please SHARE, subscribe, and leave a rating on Apple Podcasts or wherever you may be listening. Visit the podcast at beyondthefrets.com and drop us a message at beyondthefretspodcast@gmail.com! Produced, recorded, and mixed by Zakk Jones. The track you heard is "Spring in Ohio" written by Zakk Jones.
As a music teacher, you may be wanting to put work you've created into the world. Or, you want to consume more content, but aren't sure where exactly to go. Whether you're a consumer or a creator, the resources shared in this episode will help give you ideas you can easily use and implement. Jaime Slutzky is an experienced and knowledgeable online technology strategist who works with music teachers who have caps on their income and time to create scalable online products and services. With her degree in Computer Science, 11+ years in corporate IT and over a decade supporting online businesses, she has the expertise, insight and grit to help you expand your music studio business online. After about 8 years working with anyone who wanted to hire her, she chose to work exclusively with music teachers because of the opportunities that they afford their students. The biggest thing that comes up time and again is a visible disconnect between what her clients want to achieve and how to get there. She fills in that gap with coaching, consulting, group programs and online courses. You can connect with Jaime here: On Instagram @jaimeslutzky On Facebook @jaimeslutzky On her website at www.techofbusiness.com Sign up for business coaching with Jessica here Find out more about the HARMONY membership here. Get your copy of Make A Note: What You Really Need to Know About Teaching Elementary Music Head to my website to grab your free music teaching resource. I'd love for you to leave a rating and a review of the podcast on I-tunes, be sure to share the podcast with any music teacher friends who would find it helpful and be sure to tag me on Instagram or Facebook.
Flute 360 | Episode 226: “Expand Online with Jaime Slutzky” Do you want to expand your music studio? Or are you craving new creative and financial opportunities for your career? Either way, we've got a solution for you! Expand online! With online options to offer your clients and students, you can tap into a different market that can add more income streams throughout your business! Think and dream big! Do you have a fantastic idea for a virtual class, masterclass, or another offering for your music community? Then listen to this episode. It will give you ideas about what the online space can offer you in our technologically savvy world! E226 – Resources Mentioned: The Ultimate Music Business Summit 2023 – Purchase Your Ticket Here! Flute 360's Episode 207 with Jaime Slutzky & Ben Kapilow Expand Online Podcast: E193 – Talking the Business of Music and UMBS Visit Jaime's Website – Here! Follow Jaime via IG – Here! Carolyn Nussbaum's Music Company: Your One-Stop Flute Shop! Follow Flute 360! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Subscribe to the Flute 360's YouTube Channel! Follow Flute 360 via Facebook! Join the Flute 360 Family's Facebook Private Group! Heidi's Website Join the Flute 360 Newsletter!
So you've created and launched your online course successfully, now what? You have more time, freedom, and funds to allow you to enjoy the fruits of your labor, but does it stop there? Most likely not, because if you have made it this far, chances are your dreams of expanding online will continue to grow and you love a good challenge. In this actionable episode, host Jaime Slutzky wants you to consider three prompts that she will go over to help you envision what you want your studio to look like now that you have successfully launched your online course. Jaime takes you through a thought exercise to help you gain insight on where you want to take your music school next. Since you are a creative person with a go getter attitude, you will probably have a ton of ideas after doing this exercise, so Jaime goes over how to narrow down your idea bank to suit what is truly aligned with your goals, and much more! Tune in to today's episode to hear how you can continue creating to help you expand your online school. Topics discussed in this episode: What does it mean to envision our studio after you've successfully launched your course Freedom you get from launching your course How is your course benefiting the people in your course? Looking at the growth of your studio through your online course Envisioning what your studio will look like 6 months down the road The two camps of teachers that approach us for enrollment in our music course Understanding who you are making this course for Narrowing down the idea bank How to connect with your online students How to avoid self sabotage Three prompts to consider in today's episode Connect with Jaime: Instagram Facebook Get your free guide to making money teaching music online here!It's time! Round 3 of the Online Music Course Accelerator is open for application. Click here for details.
There are many online tools out there to help with organization and ideation, however our host Jaime Slutzky has found two specific excellent tools that have helped her in her business, as well as create her online course. Jamie uses Trello and Todoist to separate her roles within her business as business owner, and running her business. Using online tools in a simplified way to separate your roles within your business is going to help make things so much smoother. Trello can be used for ideation where Todoist can be used for organizing and setting deadlines. Another benefit is these tools are they can be used from your computer and your phone so you can work whenever and wherever your creativity hits, as well as stay on top of productivity. Tune in to hear how you can use both Trello and Todoist by following Jaime's step by step processes to elevate your online course today! Topics discussed in this episode: How Jaime uses Trello Step by step process of creating a Trello board How Jaime uses Todoist Step by step process of creating a to do list in Todoist Importance of NOT working out of your inbox Combining Trello and Todoist Why Jaime likes to work inside Todoist and Trello The order in which you should use Trello and Todoist Action item for you! Connect with Jaime: Instagram Facebook Get your free guide to making money teaching music online here!It's time! Round 3 of the Online Music Course Accelerator is open for application. Click here for details.
Episode #237. About Jaime: Jaime Slutzky is an experienced and knowledgeable online technology strategist who works with music teachers who have caps on their income or time to create scalable online products and services.With her degree in Computer Science, 11+ years in corporate IT, and over a decade supporting online businesses, she has the expertise, insight, and grit to help music teachers take what they do in private lessons and create online courses, programs, workshops, and memberships.After about 8 years of working with anyone who wanted to hire her, she chose to work exclusively with music teachers because of the opportunities that they offer their students. As she says, she is in awe and inspired by music educators' creativity and dedication to their craft.Connect with JaimeWebsiteFacebookInstagramFavorite Quotes“The zone of genius is where the skillset and passions collide.”“When niching, you really should be clear on who you're serving and how you're serving them. It can be you're niching your expertise or you're niching who you are selling to. The best and fastest results are if you niche both of those down. ““There are a lot of people who are passionate about making money and that is their driving force. And I swear those businesses are the flash-in-the-pan type businesses. They're not sustainable in the long run. You gotta go deeper. You gotta understand the person that you're making an impact on.”In This Episode You'll Learn:How to niche down the right wayThe two components that make the zone of geniusWhy passion should be the driving force, not just profitHow zone of genius and business model are two totally different thingsDefining passion through the success of your clients or studentsMentioned on the Show:Viral Post GeneratorLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Welcome to the Expand Online podcast, I'm your host Jaime Slutzky and this is episode 235. Today's topic came about after a recent conversation with a prospective client who was just so unsure how to take his music studio from where it currently is to where he wants it to be. See, he has consumed a lot of free content online and didn't know how to invest in his business to see those results. He wanted to know if I thought a course was the right next step or if I thought a more interactive program would do better or if he should just work with me privately. I knew that all three options could work for him, but that it wasn't up to me to tell him what to do. It was best for me to lay out the key differences and potential of each option. And I did... and now I'm coming here to the podcast to do the same for you. But before we get there, know that this conversation came about because he booked a call with me at https://callwithjaime.com and you can do that too. Or if you are all about the DM's send me one over on Instagram or on Facebook. Now, then, let's talk about getting to the next level for your studio. Buying a Course Online courses are a fabulous way to learn something new. They work really well when you are certain you know what you want to learn and you have the self-discipline to take the time to consume the course material and implement the suggestions provided inside the course. I love courses; I've been helping clients create courses since 2016 and don't plan on stopping anytime soon… that being said, for your business, you want to be really discerning about what the course promises are and make sure that they fully align with what you want to achieve. If you want to get started with online marketing, then I would strongly recommend joining Elevate! which is the course that Brocha and I have developed. This course will help you start and grow your email list and begin to truly leverage social media for business growth. And we do everything in this course to keep it completely relevant to music teachers. There are thousands of courses you can purchase. Some are sold directly by the course creator, like Elevate! others are sold through course marketplaces like Udemy and membership sites like Skillshare. While many of the courses on those types of platforms are fine, they are discounted in such a way that the creators don't make a lot of money from them and you're likely not going to get any level of support from those creators or platforms either. Most likely, the courses that are going to help you get to the next level for your studio are going to teach something about marketing or sales or product development or product delivery. Before buying a course, make sure that you like the style of the course creator… do a little research on them. If they have a podcast, listen to a couple of episodes. Or check YouTube or Facebook or TikTok or Instagram and watch their videos. Even shorts and reels can help you determine if you like their voice, mannerisms and style! A course is a lot like what you do – your teaching is generally linear, your students need to be able to identify how to play the notes on the instrument before they can play the notes on the staff on their instrument. Truth be told, a course is only going to get you so far… they don't come with accountability, support or personalization. For that, your course creator is going to either offer an upsell to the course or a higher level program. Interactive Program Now, the next level of offer to consider is an interactive program. This is more than just a course with support. It's really built differently. It's built with individuality in mind. OMCA is an interactive program. We have the underlying structure of instruction which is linear and then we overlay it with individual attention for each of our clients. One client might need to spend more time on sections 1 or 2 whereas another client will breeze through 1 and 2 but then spend more time on 3 or 4 or 5. I really think that interactive programs are perfect when you want to do something bigger, like build a course or expand from a single teacher studio to a multi-teacher studio. These programs are going to help you spread your wings. When looking at interactive programs, understanding the timeline and recommended time investment is paramount. The coaches who run interactive programs have ideas on how long each component is going to take their participants in order to achieve the promised results, staying on track is going to help you keep going. At this time, I recommend linear interactive programs to most people, because frankly I've been burned in a few non-linear programs that I've joined. When you're looking at joining a program, you'll find that some are evergreen and some are open-cart close-cart. The open-cart close-cart programs provide you with built in accountability because you're starting the program at the same time as a cohort of participants and by default you're all going through it in parallel. Evergreen programs allow students to join at any time which is extremely convenient for participants because you don't have to wait, but you might not find your biz bestie in those. Just as with courses, do a bit of due diligence as you seek these programs out. Make sure you believe that the program is going to help you take your studio to the next level and that you can effectively learn from the provider. Also ask questions about past participants and other leaders in the organization who will be working with you. Right now inside OMCA, our clients work directly with me and Brocha. In time, we are hoping to bring on additional advisors or coaches who can work more closely with our clients providing them some of the technical and wordsmithing services that we do right now. I was just looking at an interactive program for myself and the structure is that the recorded content is from the provider and all the interaction is done with their staff. This isn't a bad thing, but it was an important thing for me to understand as I determine if it's the right program for me. And that's what I want for you as well. Oh, and one more thing about interactive programs, most of the time they are going to come with the strongest guarantee. More than courses and more than coaching too. Coaching So, now with coaching, this is where the relationship is entirely one-on-one. It's like your private lessons. You'll work with your coach to get to a certain objective or for a specific period of time. Most coaches book 3- 6- or 12- month packages which may include done-with-you, done-for-you, reviewing your do-it-yourself elements or a hybrid of these. When hiring a coach, it's helpful to understand what they are best at and how they can help your business move forward. There are seriously thousands of different coaches who each approach coaching differently. Some will provide you with templates and methodologies to work through together while others will ask a ton of questions to help you get to the answers that are inside you. When I coach clients, I mostly do the latter. I want to understand what they are wanting to create or do and then work through their tech roadblocks. I generally include done with you and done for you services because it's far easier for me to get in and do the technical work and then provide a cheat sheet to my clients to use over and over again. And coaching is going to be a unique relationship. No two clients that I coach are going to come to me with the same wants and needs and goals. It's my job to truly understand them and only offer coaching services to those people I believe I can truly help move their studios forward. I'm not going to coach my clients on things that I'm not the best at. And I hope any coach that you consider working with is going to be as discerning as I am. Oh, and while I'm here, I just want to mention that group coaching is something that I consider an interactive program. It's much more coach guided and not goal driven. What's your next step Well, if you're looking to add a new way to bring students into your existing offers, then a coach or a course is probably going to serve you best. If you are looking to add a new revenue stream to your business, then an interactive program or a coach is likely the direction I would recommend. If you're looking to become more efficient or streamline processes, you can probably find what you need with any of the types of services I have mentioned in this podcast episode. Investment Now, before I leave you to take your next step, the last thing I want to mention is the investment… There are three investments we're going to make: financial, time and energy. Courses, interactive programs and coaches are all going to require each of these. Going all in on a course, program or coaching opportunity is the best way to get a return on your investment. If you spend a lot of money but don't put your best time and energy into it, the return is not going to necessarily be there. If you put a ton of time into a program but the financial investment is low, the return might be positive but it might not truly move your studio forward. And if you put a ton of energy into it but the program doesn't align with your studio growth goals the result is not the movement you were hoping for. OK, I'm going to wrap up with this… if you are ready to get to the next level, then decide what that looks like and do your research. Feel great about your course, program or coaching investment and visualize what your studio is going to look like on the other side! I see great things for you… and I would love to chat, so book a call with me https://callwithjaime.com and we'll connect soon.
Flute 360 | Episode 207: “Your Voice Matters with Ben Kapilow & Jaime Slutzky!” Join Heidi Kay Begay, Ben Kapilow, and Jaime Slutzky as they discuss the ins and outs of podcasting. Is podcasting for you? Well, you tell us! Are you craving new musical opportunities for your career? Do you love to collaborate with musicians at the regional, national, and international levels? Are you wanting to reduce your performance anxiety? Would you like to articulate clearly through your flute your musical ideas and intentions? If you said “yes” to any of these questions, consider starting a podcast because your voice matters! Podcasting has not only lifted our careers to the international level, but it can do the same for you! We'd love to see you soar through this overly-saturated market! Listen to today's episode to hear all the fun of being a podcasting musician! Thanks! E207 – Resources Mentioned: The Podcasting Musician's Course! Are lessons or coaching sessions with Heidi a good match? Let's chat and see! Schedule a 15-minute call, to determine if we'd be a good fit moving forward! Want a free flute lesson? This offer is valid only for the Summer of 2022! Click here! Flute 360's Sponsors: Silver: Song Flute Headjoint Company Sustaining: The Greater Portland Flute Society Additional Resources: Ben Kapilow's Podcast: All Keyed Up Jaime Slutzky's Podcast: Expand Online Follow Flute 360! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Join the Flute 360 Newsletter! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Heidi's Website
In today's episode, we have Jaime Slutzky with us and she is going to talk about her journey from creating websites with Wordpress to helping private music teachers with one-to-many programs.. You will also get to hear how choosing the right niche is important to the alignment of your goals, why you should always focus on the student experience when building an online course, and the top mistakes new instructors make when creating their first course.. Show Notes for This Episode Visit: https://onlinecourseigniter.com/71 Join Our Free Community: https://onlinecourseigniter.com/community
This is the first of several on-air coaching calls that I am airing this month. Today's episode is circled around adding an email list to your studio, and Joellyn has graciously joined us to ask really pertinent questions. As you listen in to Joellyn's questions, I want to invite you to think about how YOU are going to grow your studio and what the next online step is going to be. One thing I mention in my conversation with Joellyn is ConvertKit, which I really recommend that you check out. (That's my affiliate link) And, as always, I love being in conversation with you. So any feedback that you have for me or for Joellyn, please share with me over on Instagram at @jaimeslutzky or feel free to send me a friend request at Jaime Slutzky on Facebook. Now, for this coaching session where we talk about some of the considerations going into adding an email list to your studio. Joellyn had posted in a Facebook group - about the whole idea of having an email list for her studio and after chiming in on the thread, I invited her to join me for this coaching session. She has been working on marketing this year, but not seeing that turn into new students… it's kinda just been “like a trickle.” So, she also started a Facebook group because that seemed like a new and fresh avenue. And other people were talking about it in regards to marketing- start a community. That hasn't converted to students either… so this is where we start. The Call To Action What is Joellyn inviting group members to do once they start interacting with her content? How does she want her Facebook group and her email list to function together? Part of this journey is really just trying to figure out how you want things to work and discover how you can best serve your audience. Tweaking Joellyn's approach and trying to get people onto her new email list is a starting point. It's really a matter of understanding what you're wanting to get out of that list and how you are going to serve the people on it. Everything that we do, if we don't create it for the benefit of the consumer, then it's going to fall flat. Joellyn and I go on to chat about how to give people just enough in your unrestricted free content to want to provide you with their email address, and the importance of nurturing that audience by continuing to provide value and credibility to the content you share and what you have to offer. I advise Joellyn that, with your email marketing strategy, it's ok for you to give away a lot in there- just because you give the how doesn't mean that you give the energy that's going to help them put the how into practice. “So I'm going to hold their hand really. It's like you can give away everything. But what they're paying for is for you to hold their hand through it.” I asked Joellyn, when it comes to getting people interested in her email list, if she has any ideas as to what type of freebie or product that to give away. Her first reaction was no, but we talked it out. Thinking about quick wins that she's getting in her interest-based piano lessons. This also brought up the question of what type of people she would ideally like to work with? But then also, if the ideal client is working with children, the parents are your audience - so how do you tailor value toward them when it's the child who is actually benefiting? Therefore what does the parent need to do in order to say, YES, my child's ready for piano lessons with Joellyn! Joellyn had the best answer- They need to see the results! And YES, she is exactly right! You don't necessarily need to give away something to DO, you can share results that will make the parents really appreciate the value of your lessons for their child. Something that the parents can see their kid's eyes lighting up, that's the kind of experience we want the parent to have for them to say, OK, I think I might try lessons. The freebie is definitely important being that this email is the one that gets opened most often, but then we move into talking about ‘post-freebie mode' where we switch into educating the parents into all the reasons why having their child in music classes and having their child learn is a value. We can remind them of the freebie and WHY they chose to sign up and get that, and then we go into a little bit more education and giving them the experience of what it looks like to work with a music teacher. We talk all about email sequence and cadence, and I share with Joellyn some of my best recommendations as far as timing and how not to inundate your audience, but how to give them enough information that they are going to take action quickly while this is on their mind, because the longer that they're on your email list, the longer it may take for them to actually take action. It's also important to keep in mind that you want to do what is sustainable for you to make happen as a music teacher, but also that you can recycle your content rather than starting from scratch each time. And remember, the focus of your email should ultimately revolve around what is going to benefit your audience, especially at that moment they are reading it! Give people the opportunity to explore working with you, and then you can offer sales emails every once in a while. Joellyn asks, what's the correct practice on asking people for their email addresses and properly adding them onto her list? We talk about the incentive of the freebie, word of mouth advertising, current students being added, and really knowing that it's permission-based and making sure people are giving us permission to email them. Next, Joellyn asks about what services I recommend most often for email lists? As mentioned earlier, I recommend ConvertKit most often. (My affiliate link again!) And remember, it doesn't cost anything more to go through someone's affiliate link than if you went straight to their website. It just means that they're going to pay me a percentage of what you pay on a monthly basis as a thank you for sending the client over. My reason for Joellyn for going with ConvertKit is because of the price point and functionality. I really like the ease of use and I've been able to help a lot of other music teachers feel comfortable using the platform and I can't say that for some of the other platforms that are out there.They have landing pages and they have forms so you can actually have a landing page right on their site. It doesn't have to live on your website. You can actually have it right in there that you can send people to as well, which is always nice. One of the really nice things about ConvertKit and many of the other platforms that are out there is that you can write your emails in advance. This brought up the follow up question of, could I ask permission through emails? The short answer is yes, you could email them a landing page. As long as you get permission from them, you can add them. You really just don't want to add them blindly. One of the last things that I touched on with Joellyn is when we grow an email list, the biggest advantage to us as the service provider is learning who the people are, who are on our email list. So you want to give people an opportunity to re-engage with you. We talk about fun ways to get the engagement going, and really making the opportunity for a two way conversation We are starting the email with the emails that go out the broadcast emails, but we're always looking to engage with people because the better that we engage with them, the more likely that we're going to create content that's going to be relevant to them and then they're going to become our customers. I really loved this on air coaching session with Joellyn talking about all things related to email list building. Interested in being on the podcast for a coaching session like Joellyn? Be sure to reach out on Facebook at Jaime Slutzky or on Instagram at @jaimeslutzky. And of course, if you would like to have a call with me off air, head on over to http://callwithjaime.com and book a call. I'd love to chat with you!
When it comes to social media, it's so easy to post things that don't move your business forward and even easier to feel unsure of what to post. Let's set the record straight with a few tried-and-true posts! There's so many trends and so many things going on on social media that I am officially breaking my silence and sharing a few tips on posting… this is going to be run! If you're wondering why I haven't really talked about this before, it's because I'm a techie and never let myself push too far outside of that box. Marketing felt so far outside… but I was wrong. I have thoughts and suggestions that are worth sharing (not to mention that I've been on social media longer than I have had my business and we're already over a decade on that!) Here are three things that every music teacher can and should post on social media on a weekly basis and a couple of things to avoid. #1 Actionable Content My favorite thing to post and this is actionable content. We want to post things that people can actually do and take action on. Here's some examples: If you work with kids and you are marketing to their parents and your social media feed is for their parents, give them some fun activities that they can do with their kids and then in the caption for that post, make sure to tell them what you want them to do when they are taking that actionable content- post to their story and tag you in that where they're now sharing the action that they took with their child. If you are working with adults, maybe the actionable content is to try a certain technique or to do something that allows them to test out actually play the instrument or try something that can then be shared back on their stories or on their Facebook page. The idea with actionable content is to have people associate what they see from you in their feed as something joyful, fun, and exploratory that they can do in their music space. I have a client who does a really great job with this. She works with young children and so her feed is for the parents and she posts things that they can do with their kids in the car. #2 Student Wins and Successes You can and should post your students wins, your students success, your students testimonials, and reviews. These are great because they are putting your work in someone else's voice. This is where you go from being, “Oh that music teacher who posts on social media” to “Oh that music teacher that I want to work with...” because it's in someone else's words. Think about it. How popular are Yelp, Google reviews, Podcast reviews and ratings. People want to hear what others have to say about you. When we can bring that into our feed, it just adds so much power to everything else that we are doing. #3 Authority Posts Make sure your posts are showcasing your authority. They should showcase that you really do care and that your business is thriving and growing. These are: anecdotal things that might have happened in your studio exploratory things that you are trying for yourself in your own music practice opportunities for you to say I'm not just the teacher- I am always learning, I am always exploring, I am always doing, and I can teach to you. We want people to look at you, not just as the piano teacher down the street, but the piano teacher who is constantly improving herself or himself to better their lessons to stay at the forefront of opportunity for their students to have successes unto themselves. Let's work to have people see you as THE piano teacher or THE guitar teacher or THE voice teacher! Authority posts demonstrate that you know what you're talking about. We want people to know that you are truly an authority and that you're not just doing this out of rote practice. OK, you knew it was coming... I also want to note some things to avoid -- Don't shy away from sharing that you have openings or that you are offering a new program. Just make sure that we are not posting exclusively promotional content all the time. Sign up, sign up, sign up, do this, do that, do that, do this. We don't want people to always feel like when they see our stuff that we are expecting them to pull out their wallet, or give us their email address, or join something. Sprinkle in your promotional content because you are running a business and it has to happen. Make sure that your feeds don't feel overly promotional. Avoid sharing too much of other people's content. Like I said, I want you to be seen as the go to, I want you to be seen as the authority. I want you to be known as the best choice for the people who you best want to serve. When we post other people's content, we are essentially saying, here's somebody who knows something more than I do. When we do learn really cool things from other people, let's flip that around and say, “Okay, I learned this really cool technique…” and then you formulate that in a way that it becomes an authoritative post rather than just sharing someone else's content. My goal with this episode was entirely to help you think about social media as a vehicle to grow and to extend yourself and to feel really good about interaction. I love being on social media and seeing your posts. If we are not friends on Facebook, go ahead and send me a friend request at Jaime Slutzky. If you don't follow me on Instagram yet, go ahead and follow me @jaimeslutzky. And of course, if you would like to have that call with me, head to http://callwithjaime.com and book a call. I'd love to chat with you!
In this episode, Jono interviews Jaime Slutzky. Jaime helps music teachers, art educators, music teachers, and studio owners who want to transition from the traditional physical studio to online courses, membership sites & live classes.With her degree in Computer Science, 11+ years in corporate IT, and a decade supporting online business, Jaime got the authority and experience to help you navigate your online journey. She specializes in making online technology do its job so that you can spend more time in your zone of genius and trust that the tech is going to support your business dreams.Want to connect with the Course Creator Community on Facebook? Join the Course Creator Community Facebook Group. We have a Facebook Group with over 4,000-course creators! Everyone in the Group is super supportive and we all share tips and ideas! Click the link below to join!https://bit.ly/CCCFBGrpShow NotesFREE COURSE: How to Create Your First Online Course... In less than 48 hours..Click here to for a free copy: https://bit.ly/CCC48HoursJoin our VIP Program to sell how to sell more of your online coursesClick here to check it out: https://bit.ly/CCCVIPMembershipCourse Creator Community Social Media Click here to join our FB Group: https://bit.ly/CCCFBGrpClick here to follow us on IG: https://bit.ly/CCCInstgrmThinking of where to host your online course? We recommend using New ZenlerClick here for a free trial: https://bit.ly/CCCNewZenlerWhat Email Automation software should I use? We recommend Active CampaignClick here for a free trial: https://bit.ly/CCCActiveCampaign*Jaime Slutzky Podcast Expand Online Podcast- https://open.spotify.com/show/6bRExHV8P3X6owzjJRUnDM?si=OFhIenWwSzCXPEHoUoVfvg&dl_branch=1IG: https://www.instagram.com/jaimeslutzky/Website: https://techofbusiness.com/Follow Jono Petrohilos Social MediaFB: https://bit.ly/CCCFBJPetrohilosIG: https://bit.ly/CCCIGJPetrohilosLI: https://bit.ly/CCCLiJPetrohilos
Jaime Slutzky, her mission is to create the space and opportunity for art and music instructors to provide online programs, courses, workshops, and memberships, without all the tech getting in the way. TOPICS DISCUSSED IN THIS EPISODE: ✅ How to expand yourself ✅ How to develop your plan ✅ Top mistakes to avoid
As founder of The Expand Online Summit and The Business of Tech, Jaime Slutzky helps creatives and musicians navigate the confusing tech hurdles of marketing and providing online education.
Music Studio Startup: Helping music teachers thrive as entrepreneurs
A few months ago I had the pleasure of sitting down with Jamie Slutzky of the expand online podcast to talk about some of the many ways music teachers can expand their businesses. Today, I'm going to be rebroadcasting Jaime's show here on my feed. But before I do that I want to talk about the Expand Online Summit that I briefly mentioned at the end of the show last week. Jaime also happens to be the coordinator for this Summit. It features more than a dozen master classes and interviews with some fantastic music teachers and entrepreneurs. I'll be presenting a master class on setting up your music studio. If you've ever been curious about my Business Building 101 course, this is like a super mini version of that course. I packed as much as I could into 25-minute master class so it’ll give you a really good start, and it's also a great opportunity to see if the full course might be up your alley. The summit runs from May 3rd through 7th. I think it'll be inspirational and a great way to jump start your summer studio goals AND it's completely free. I’ll have all the info in the show notes for this episode at MusicStudioStartup.com/episode082 and when you register, be sure to use my link so Jaime will know you’re with me. A full transcript and resources from this episode can be found at MusicStudioStartup.com/episode082.
Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes and more information here: LaunchYourself.co/55
At this very time when it is badly needed, we still hear of many people who get frustrated with online technology and feel like there is nothing in the world that could possibly make them master it. Musicians are not exempt from this seemingly insurmountable challenge. Bree Noble brings in Jaime Slutzky in this conversation to talk about how musicians can get over the tech hurdles that are holding them back from doing more things online. Jaime is the CEO of Tech of Business, where she helps people elevate and enhance their presence online. She works with all kinds of influencers, thought leaders and professionals, but has a special place in her heart for musicians, whom she helps to create their own online programs and courses through which they can share their expertise and build their brand.
Welcome to the Expand Online Podcast, I'm your host Jaime Slutzky; a lifelong techie taking bold action to help art and music educators create the online studios of their dreams. This is episode 154 and the focus is on creating a roadmap to get you from where you are right now to having your own online program launched and with students. When we're expanding online it's so important to keep moving forward towards our goals, getting stuck is just not worth the extra effort it takes to pick up after a pause and so I want to provide you with the necessary nudge to stay in your lane and make steady progress. To do this, we are going to build a visual roadmap that you can reference daily. When we're creating this initial version of our roadmap, it doesn't matter how detailed or how vague it is. It's really all about seeing the next most logical step towards your goal. I like to do this on a big piece of butcher block paper with a ton of colorful markers and sticky notes. A good visual roadmap is going to have a number of milestones on it. These milestones can have different levels of importance and different levels of effort. The idea is that the roadmap will help us make continual progress because we don't have to make decisions what to work on when we're in the thick of it, we do that now and then just follow the journey we create for ourselves. I think we should start off with an example… Let's call our sample teacher “Julie.” Julie is getting ready to teach how to paint your first portrait painting using acrylics on canvas. Right now, she has figured out that she wants to teach this as a three-part workshop via zoom with an additional work session between the three parts. Which means it will take place over 5 weeks. And that's as far as Julie has gotten to this point. She knows she wants to run this workshop several times a year, so she wants to create reusable content and also have some fresh content and interaction each time. The milestones that Julie needs to write on her roadmap are, in no particular order: Goal setting Identify ideal students Determine pre-requisites Outline workshop sessions Content draft Content recording Content production LMS / Content repository Purchase equipment Purchase supplies Payment processor setup Decide on outreach and promotion/launch methods Landing page/Sales page, if relevant Zoom meeting setup Create promotional material / social media marketing Welcome and in workshop emails Promotional emails, if relevant Outreach and promotion The order in which these appear on Julie's roadmap doesn't have to match the order I shared (and truthfully, I can probably come up with a number of other tasks that she would put on her roadmap, but those can come later) The idea is for Julie (and you) to take the list and plot them on a sequential line in a logical order for you. You could draw a nice big, curved line or squiggly line or a ruler straight line to plot them on, it doesn't matter… the idea is to get a roadmap down, so that you can confidently use this to help yourself progress. Notice that I didn't have Julie put dates on the milestones… there really are only two dates that need to be on this roadmap: today for the start and a launch date. The launch date can be anywhere from 2 – 12 weeks from now and most likely towards the latter part of that range. I want you to put a date that you feel is a bit scary but also achievable. We want to march along this roadmap, not race through it. Now that you've got these points on your roadmap, it's time to make that roadmap something you are excited to tack up on the wall and look at every day… so grab your markers and your sticky notes, it's time to bring this roadmap to life! I like to use different sizes of sticky notes and different colors too. Grab a sticky note or two and post it right under each of the milestones. These sticky notes can be used as you work to flush out ideas right there on the roadmap – if you suddenly get an idea for something on a milestone you're not currently working on, you'll be able to jot it down on the relevant sticky note and get back to the task at hand. With your markers, create steppingstones between the milestones – I like to include a few rewards along the way… so between milestone 3 and milestone 4 there might be a simple “do a happy dance” or between milestone 6 and milestone 7 it might be get a fancy drink from Starbucks. (Incidentally, that's one habit that I have completely abandoned during the pandemic – I used to sit at Starbucks and other coffee shops almost daily, and I haven't even order to go coffee once since March!) If when you look at your roadmap you know that there are some parts of that journey that you cannot do alone, like maybe deciding on your LMS, I would back up one or two milestones from there and add a little steppingstone that says “Book a call with Jaime to determine LMS.” Or if you're looking at the launch method and realize that you've never done a launch like this before, back up 4 weeks or so before your promo launch date and add a steppingstone for outreach to a launch strategist or to binge listen to a podcast series or YouTube videos or otherwise to get yourself ready. Plan on adding more steppingstones to your roadmap because things are always going to come up and nobody needs to do all this in a vacuum. We just don't know what we don't know when we're starting on the journey. It's really helpful to create space to add these steppingstones. I didn't really talk about how to use those color markers yet, so let's do that now. I like to write the milestones in black. Then draw a shape around them in a color (that generally matches the sticky notes associated with it). Then when I add steppingstones, I do them in the color of the milestone they are connected to. Other people I know like the create uniformity on their roadmap, so each milestone is written in black and then they have four steppingstone placeholders in four different colors between one and the next to bring lots of color to the roadmap from the get-go. How are you going to use color? Are you a curved line or straight-line road-mapper? How are you feeling about creating that online program now? This exercise is something you can and should do as part of every new online program. If we go back to our sample teacher, Julie, let's look back at her roadmap for a moment. Let's assume she listed them out in the exact order that I listed them earlier (and have in the shownotes) if she's completed milestone 5 (content drafted) and absolutely cannot deal with starting on milestone 6 (content recording) what is she to do? She needs to get her recording done before she can start to produce it. But what if this is her roadblock… she has three options: She can sit on her heels and not move forward with this project, which I obviously don't recommend. She can push through and record her content knowing that it's likely not going to be as good as she wants it to be. She can peek ahead on the roadmap and find some steppingstones for later projects to pull back in and fit between milestone 5 and milestone 6. She can setup a call with me, or determine her promotion and launch methods… and by doing these steppingstone tasks it gives her breathing room for the big tasks but keeps her moving forward on the project. A roadmap is a great vehicle to use when working with your mentor or coach. Add dates when you need to give yourself deadlines. Add steppingstones as often as you need to for forward progress. Make this visual a regular part of your program creation because it will remind you how much you have gotten done and prod you along to and through launch. When you create your roadmap, pop it up on Instagram Stories and tag me @jaimeslutzky so I can see it. And with that, check off “Listen to Episode 154 of the Expand Online Podcast” on your list because we're wrapping up. As you know, I love conversation, go to http://callwithjaime.com and book a complimentary connect call. I would love to know what you're working on and what you would like more of on the podcast. Have a great rest of your day and I'll be back with a new episode next week!
Welcome to the Expand Online Podcast, I’m your host Jaime Slutzky; a lifelong techie taking bold action to help art and music educators create the online studios of their dreams. This is episode 154 and the focus is on creating a roadmap to get you from where you are right now to having your own online program launched and with students. When we’re expanding online it’s so important to keep moving forward towards our goals, getting stuck is just not worth the extra effort it takes to pick up after a pause and so I want to provide you with the necessary nudge to stay in your lane and make steady progress. To do this, we are going to build a visual roadmap that you can reference daily. When we’re creating this initial version of our roadmap, it doesn’t matter how detailed or how vague it is. It’s really all about seeing the next most logical step towards your goal. I like to do this on a big piece of butcher block paper with a ton of colorful markers and sticky notes. A good visual roadmap is going to have a number of milestones on it. These milestones can have different levels of importance and different levels of effort. The idea is that the roadmap will help us make continual progress because we don’t have to make decisions what to work on when we’re in the thick of it, we do that now and then just follow the journey we create for ourselves. I think we should start off with an example… Let’s call our sample teacher “Julie.” Julie is getting ready to teach how to paint your first portrait painting using acrylics on canvas. Right now, she has figured out that she wants to teach this as a three-part workshop via zoom with an additional work session between the three parts. Which means it will take place over 5 weeks. And that’s as far as Julie has gotten to this point. She knows she wants to run this workshop several times a year, so she wants to create reusable content and also have some fresh content and interaction each time. The milestones that Julie needs to write on her roadmap are, in no particular order: Goal setting Identify ideal students Determine pre-requisites Outline workshop sessions Content draft Content recording Content production LMS / Content repository Purchase equipment Purchase supplies Payment processor setup Decide on outreach and promotion/launch methods Landing page/Sales page, if relevant Zoom meeting setup Create promotional material / social media marketing Welcome and in workshop emails Promotional emails, if relevant Outreach and promotion The order in which these appear on Julie’s roadmap doesn’t have to match the order I shared (and truthfully, I can probably come up with a number of other tasks that she would put on her roadmap, but those can come later) The idea is for Julie (and you) to take the list and plot them on a sequential line in a logical order for you. You could draw a nice big, curved line or squiggly line or a ruler straight line to plot them on, it doesn’t matter… the idea is to get a roadmap down, so that you can confidently use this to help yourself progress. Notice that I didn’t have Julie put dates on the milestones… there really are only two dates that need to be on this roadmap: today for the start and a launch date. The launch date can be anywhere from 2 – 12 weeks from now and most likely towards the latter part of that range. I want you to put a date that you feel is a bit scary but also achievable. We want to march along this roadmap, not race through it. Now that you’ve got these points on your roadmap, it’s time to make that roadmap something you are excited to tack up on the wall and look at every day… so grab your markers and your sticky notes, it’s time to bring this roadmap to life! I like to use different sizes of sticky notes and different colors too. Grab a sticky note or two and post it right under each of the milestones. These sticky notes can be used as you work to flush out ideas right there on the roadmap – if you suddenly get an idea for something on a milestone you’re not currently working on, you’ll be able to jot it down on the relevant sticky note and get back to the task at hand. With your markers, create steppingstones between the milestones – I like to include a few rewards along the way… so between milestone 3 and milestone 4 there might be a simple “do a happy dance” or between milestone 6 and milestone 7 it might be get a fancy drink from Starbucks. (Incidentally, that’s one habit that I have completely abandoned during the pandemic – I used to sit at Starbucks and other coffee shops almost daily, and I haven’t even order to go coffee once since March!) If when you look at your roadmap you know that there are some parts of that journey that you cannot do alone, like maybe deciding on your LMS, I would back up one or two milestones from there and add a little steppingstone that says “Book a call with Jaime to determine LMS.” Or if you’re looking at the launch method and realize that you’ve never done a launch like this before, back up 4 weeks or so before your promo launch date and add a steppingstone for outreach to a launch strategist or to binge listen to a podcast series or YouTube videos or otherwise to get yourself ready. Plan on adding more steppingstones to your roadmap because things are always going to come up and nobody needs to do all this in a vacuum. We just don’t know what we don’t know when we’re starting on the journey. It’s really helpful to create space to add these steppingstones. I didn’t really talk about how to use those color markers yet, so let’s do that now. I like to write the milestones in black. Then draw a shape around them in a color (that generally matches the sticky notes associated with it). Then when I add steppingstones, I do them in the color of the milestone they are connected to. Other people I know like the create uniformity on their roadmap, so each milestone is written in black and then they have four steppingstone placeholders in four different colors between one and the next to bring lots of color to the roadmap from the get-go. How are you going to use color? Are you a curved line or straight-line road-mapper? How are you feeling about creating that online program now? This exercise is something you can and should do as part of every new online program. If we go back to our sample teacher, Julie, let’s look back at her roadmap for a moment. Let’s assume she listed them out in the exact order that I listed them earlier (and have in the shownotes) if she’s completed milestone 5 (content drafted) and absolutely cannot deal with starting on milestone 6 (content recording) what is she to do? She needs to get her recording done before she can start to produce it. But what if this is her roadblock… she has three options: She can sit on her heels and not move forward with this project, which I obviously don’t recommend. She can push through and record her content knowing that it’s likely not going to be as good as she wants it to be. She can peek ahead on the roadmap and find some steppingstones for later projects to pull back in and fit between milestone 5 and milestone 6. She can setup a call with me, or determine her promotion and launch methods… and by doing these steppingstone tasks it gives her breathing room for the big tasks but keeps her moving forward on the project. A roadmap is a great vehicle to use when working with your mentor or coach. Add dates when you need to give yourself deadlines. Add steppingstones as often as you need to for forward progress. Make this visual a regular part of your program creation because it will remind you how much you have gotten done and prod you along to and through launch. When you create your roadmap, pop it up on Instagram Stories and tag me @jaimeslutzky so I can see it. And with that, check off “Listen to Episode 154 of the Expand Online Podcast” on your list because we’re wrapping up. As you know, I love conversation, go to http://callwithjaime.com and book a complimentary connect call. I would love to know what you’re working on and what you would like more of on the podcast. Have a great rest of your day and I’ll be back with a new episode next week!
Happy New Year! This is the first episode of 2021 and I am delighted that you're listening. In case we haven't met, I'm Jaime Slutzky, a lifelong techie on a mission to make more art and music education programs available online with independent and private studio owners at the helm. I'd love to chat with you and learn about you, as a listener of this podcast, just click over to http://callwithjaime.com and book a short 10-minute call with me. This episode today is all about the immediate benefits you will realize when you make the leap from one-to-one into the realm of one-to-many program offers. There are so many different types of programs you can setup and offer online, we've talked about them on prior episodes of the podcast, so scroll back in the podcast feed and have a listen. You have absolute permission (not that I need to be the one to give it) to choose your own path – the key thing though is to choose an adventure. Don't sit and wait for someday. Because someday doesn't ever come. Your business is going to have immediate benefits when you switch from one-to-one exclusively and move into group programming. In a nutshell these benefits are: Developing a more well-rounded product that is suitable to many different learning styles and learners at the same time Mindset shift from educator to entrepreneur Become a better steward of our students' journeys Regain time for your own art, creativity and learning (not to mention leisure activities and family) With one-to-one programming, everything you create is specifically tailored to that specific student. When your roster is full and you are “at capacity” the only way to expand further is with group programming. But it's more than that, when you are “at capacity” you have in your tool box so many methods, strategies, descriptors and pathways to help your students achieve the objective of every given lesson and it's a great time to meld those methods together to create a more complete product from which to teach. Our first benefit is that we have a better and more optimal curriculum or syllabus for our students, even if the material isn't created specifically for them. Now, our second benefit is all about mindset. We talked about this last week on the podcast, so be sure to go back and listen if you haven't had a chance to do so yet. Here we are shifting our mind from impacting students when they are directly in front of the screen with us to providing opportunity for growth at a studio level. It's super exciting and the immediate benefit is that you can start to think bigger and beyond the tangible needs of your students! When our students are no longer siloed by individual lessons a new dynamic and community is formed. The studio takes on a personality and everyone can grow from it. It's the saying that the whole is greater than the sum of its parts – probably butchering that a bit, but you get the idea! When we take a step back and see the whole, we are able to build additional opportunities for our students! Being an educator is never just about the lessons, it's about the impact we create and the progress our students take. Now imagine how much greater an impact you'll have when you are able to see your students collaborate and communicate with one another. While I know that bringing on a new group program involves putting time in to create the material, once the program is underway there will be more whitespace in your schedule. And you can fill this time with leisure activities, creative endeavors, your own learning and so much more. You will have more time to pour into the whole rather than the individual. Say YES to the opportunity that is in front of you – anyone can shift from one-to-one to group programming. The power of the one-to-many programs will strengthen your purpose. It's time for you to realize one or more of the benefits I shared today. Now, to kick off this year, I am going to challenge you to decide which of the four benefits and decide which one is the driving force for you. Then come into the Expand Online Community and share which one is driving you and why!
Happy New Year! This is the first episode of 2021 and I am delighted that you’re listening. In case we haven’t met, I’m Jaime Slutzky, a lifelong techie on a mission to make more art and music education programs available online with independent and private studio owners at the helm. I’d love to chat with you and learn about you, as a listener of this podcast, just click over to http://callwithjaime.com and book a short 10-minute call with me. This episode today is all about the immediate benefits you will realize when you make the leap from one-to-one into the realm of one-to-many program offers. There are so many different types of programs you can setup and offer online, we’ve talked about them on prior episodes of the podcast, so scroll back in the podcast feed and have a listen. You have absolute permission (not that I need to be the one to give it) to choose your own path – the key thing though is to choose an adventure. Don’t sit and wait for someday. Because someday doesn’t ever come. Your business is going to have immediate benefits when you switch from one-to-one exclusively and move into group programming. In a nutshell these benefits are: Developing a more well-rounded product that is suitable to many different learning styles and learners at the same time Mindset shift from educator to entrepreneur Become a better steward of our students’ journeys Regain time for your own art, creativity and learning (not to mention leisure activities and family) With one-to-one programming, everything you create is specifically tailored to that specific student. When your roster is full and you are “at capacity” the only way to expand further is with group programming. But it’s more than that, when you are “at capacity” you have in your tool box so many methods, strategies, descriptors and pathways to help your students achieve the objective of every given lesson and it’s a great time to meld those methods together to create a more complete product from which to teach. Our first benefit is that we have a better and more optimal curriculum or syllabus for our students, even if the material isn’t created specifically for them. Now, our second benefit is all about mindset. We talked about this last week on the podcast, so be sure to go back and listen if you haven’t had a chance to do so yet. Here we are shifting our mind from impacting students when they are directly in front of the screen with us to providing opportunity for growth at a studio level. It’s super exciting and the immediate benefit is that you can start to think bigger and beyond the tangible needs of your students! When our students are no longer siloed by individual lessons a new dynamic and community is formed. The studio takes on a personality and everyone can grow from it. It’s the saying that the whole is greater than the sum of its parts – probably butchering that a bit, but you get the idea! When we take a step back and see the whole, we are able to build additional opportunities for our students! Being an educator is never just about the lessons, it’s about the impact we create and the progress our students take. Now imagine how much greater an impact you’ll have when you are able to see your students collaborate and communicate with one another. While I know that bringing on a new group program involves putting time in to create the material, once the program is underway there will be more whitespace in your schedule. And you can fill this time with leisure activities, creative endeavors, your own learning and so much more. You will have more time to pour into the whole rather than the individual. Say YES to the opportunity that is in front of you – anyone can shift from one-to-one to group programming. The power of the one-to-many programs will strengthen your purpose. It’s time for you to realize one or more of the benefits I shared today. Now, to kick off this year, I am going to challenge you to decide which of the four benefits and decide which one is the driving force for you. Then come into the Expand Online Community and share which one is driving you and why!
John Mlynczak and Jaime Slutzky discuss how Noteflight works for teachers and private studio owners and instructors. It is a tool that provides a collaborative experience for educators and their students. Noteflight also extends beyond the classroom and with Noteflight Marketplace becomes the Etsy of music compositions. Check out these links: Noteflight ArrangeMe Expand Online Community Connect with Jaime on Instagram and Facebook Join the Online Expansion Masterclass About John Mlynczak: He offers an extensive range of experiences in music education and the music industry and is a frequent national clinician. Mr. Mlynczak is Managing Director of Noteflight, a Hal Leonard company, and Past-president of the Technology Institute of Music Educators. John also teaches online Graduate courses at VanderCook College and Boston University Online, and a Google Level-2 Certified Educator. Mr. Mlynczak is a passionate advocate for music education and technology, serving on the NAMM State Advocacy Coalition, the NAfME Advocacy Leadership Force, and is Advocacy Chairman for the Massachusetts Music Educators Association. Mr. Mlynczak holds degrees in music education, music performance, and educational leadership. About Jaime Slutzky: She is a lifelong techie and helps in studio art and music instructors create profitable, sustainable and exciting online programs even if they are tech adverse. Using her signature Strategy, Support, and Tech methodology, she'll walk you through the process of taking what you already know and love in your in person classrooms and transforming it into a global online art education business
John Mlynczak and Jaime Slutzky discuss how Noteflight works for teachers and private studio owners and instructors. It is a tool that provides a collaborative experience for educators and their students. Noteflight also extends beyond the classroom and with Noteflight Marketplace becomes the Etsy of music compositions. Check out these links: Noteflight ArrangeMe Expand Online Community Connect with Jaime on Instagram and Facebook Join the Online Expansion Masterclass About John Mlynczak: He offers an extensive range of experiences in music education and the music industry and is a frequent national clinician. Mr. Mlynczak is Managing Director of Noteflight, a Hal Leonard company, and Past-president of the Technology Institute of Music Educators. John also teaches online Graduate courses at VanderCook College and Boston University Online, and a Google Level-2 Certified Educator. Mr. Mlynczak is a passionate advocate for music education and technology, serving on the NAMM State Advocacy Coalition, the NAfME Advocacy Leadership Force, and is Advocacy Chairman for the Massachusetts Music Educators Association. Mr. Mlynczak holds degrees in music education, music performance, and educational leadership. About Jaime Slutzky: She is a lifelong techie and helps in studio art and music instructors create profitable, sustainable and exciting online programs even if they are tech adverse. Using her signature Strategy, Support, and Tech methodology, she'll walk you through the process of taking what you already know and love in your in person classrooms and transforming it into a global online art education business
Bill Rinehart has been teaching jazz piano online for the past 13 years, and he has been working with Jaime Slutzky recently to redevelop certain aspects of his online offerings. I’ve been obsessed with finding new ways to frame the private lesson experience for years, and the current pandemic has made music teachers across the globe rethink the one-on-one traditional private lesson experience. Bill, Jaime, and I talk about a wide range of topics, including online learning platforms like Thinkific, Jaime’s incubator program, the unique challenges and rewards that teaching an artistic pursuit like music in an online setting, and much more. Enjoy, and be sure to also check out Jaime’s excellent podcast Expand Online! Listen to Contrabass Conversations with our free app for iOS, Android, and Kindle! This podcast is brought to you by the International Online Bass Summit and the sponsors who are proudly involved with this event: Kolstein Music Discover Double Bass Nick Lloyd Basses Contrabass Conversations production team: Jason Heath, host Michael Cooper and Steve Hinchey, audio editing Mitch Moehring, audio engineer Trevor Jones, publication and promotion Krista Kopper, archival and cataloging Subscribe to the podcast to get these interviews delivered to you automatically!
Jaime specializes in making online technology do its job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. She's ready to reveal her website tech stack and 3 tips on keeping the website up to date, relevant and organized. Register today for the Become Influential Virtual Summit where 40+ experts will be covering a variety of topics and sharing actionable tips that you can implement in your business (and life) right away! The best part? It's FREE! Grab your free ticket at becomeinfluentiual.com Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
Jaime specializes in making online technology do its job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. She's ready to reveal her website tech stack and 3 tips on keeping the website up to date, relevant and organized. Register today for the Become Influential Virtual Summit where 40+ experts will be covering a variety of topics and sharing actionable tips that you can implement in your business (and life) right away! The best part? It’s FREE! Grab your free ticket at becomeinfluentiual.com
For full show notes, visit: www.franciskamusic.com/post/jaime Reserve your seat at the EXPAND ONLINE SUMMMIT: https://franciska--techofbusiness.thrivecart.com/expand-online-2020/ https://techofbusiness.com https://www.instagram.com/techofbusiness/ https://www.facebook.com/yourbiztech/ Check out the A Cappella Shiru song here: https://www.youtube.com/watch?v=3iGTWvFmtHA&list=PLNkOcZQs5vP9PtvRwCSaAPWSp5PelM8Il&index=2&t=0s To contact Franciska: email franciskakay@gmail.com Join the ART-PRENEUR Community on Facebook & The Franciska show Facebook Group Follow Franciska on Instagram
One thing that stops a lot of people from launching their first virtual summit is the tech side of it. Summit have many moving puzzle pieces but it doesn't mean it should overwhelm you and keep you from creating something amazing. On this episode, I am joined by Jaime Slutzky from Tech of Business to dive deep into the nitty-gritty-techy side of summits so you can launch your very first summit with ease and confidence. ABOUT JAIME SLUTZKY Jaime Slutzky is the owner of Tech of Business, a technology strategy and implementation agency for artists. Jaime hosts the Expand Online podcast. She left her corporate IT career in 2011 to pursue entrepreneurship and be home with her daughters (now 13 and 11.) She began with WordPress freelancing and through many twists and turns, expanded her toolset and balanced this with actual client needs. Jaime specializes in making online technology do its job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. She understands the principles of a solid tech stack and balances this with what her clients truly need -- she doesn't believe in the one-size fits all method but in finding and implementing the best right tool for the task at hand. SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative)!
So, you're ready to expand online? Awesome!!! And I'm sure you have thousands of thoughts running through your head as to how to make that a reality. This is an exciting time and I'm so glad you're here. The Expand Online podcast is hosted by Jaime Slutzky and its mission is to help you see what's possible for your business in the online space and to help you take the steps needed to make those possibilities a reality! Your business is already successful in your community and it's time to remove location barriers and provide your brilliance and unique approach to a corner of the massive online audience. This episode goes into starting in the right place in order to quickly and smoothly expand online. The right place is visioning and idea generation… That is figuring out what you want to actually create and who you are creating this online product for. Are you wanting to create an extension of your offline/in-studio business or are you wanting to create an entry level or advanced level opportunity that leads in or out of your studio offerings? Are you wanting to work with your current student base in a new online way or are you wanting to branch out beyond your current market? Are you wanting to have direct and regular contact with the individuals who purchase your online product or are you more interested in as-is product delivery or is your vision to have students at multiple levels of engagement? In a nutshell, the first phase should consist of three prongs: what you're creating who you're creating it for how your purchasers are supported and engaged with once Once you have vision clarity then it's time to get your idea outlined to see the bits and pieces that will need to come together in the creation process. When in the visioning phase, we truly have a blank canvas for idea generation. As we start to develop our online product, knowing the what and the who are critical. The how that I just mentioned is a tangent of the who, because the level of contact between you and your purchasers is intrinsically tied to who they are and what they need to feel supported and accomplish their goal. That's really the big thing here -- we want to create an online product that helps our purchaser accomplish something. And frankly, one of the reasons why I recently pivoted the audience of this podcast to focus more tightly on serving the needs of arts instructors is because I love supporting others who in turn bring more joy and fun to their students, clients and customers. If you start with anything other than this, the online product creation journey is going to be far more difficult. I have a downloadable for you that goes through the phases as I see them with online products. You can grab that at https://techofbusiness.com/onlineproduct/ I thought about making this a super short episode, but then the episode wouldn't provide the value that I strive to provide… So, let's look at why starting with the vision and idea is so much better than starting elsewhere! Once we dip our toes into each of the other phases of online product development we will come back to why I believe the idea and vision is paramount to the initial successes of your online product. First up, type of product. If, instead of the vision, you start with the type of product you're going to create, then you'll find that your idea and vision will be boxed into the group program or online course or membership site or downloadable workbook or other container that you want to create. What if after deciding on a product type you can't come up with a product idea that fits into that container? But you've already decided on the container, you'll face internal resistance, self doubt and other kinds of nasties battling for which is better… Is your idea so good that you should give up on the type of product you want to create? Is your product type stitched to your heart and you throw away good product ideas because they don't work with the type of product you envision creating? This is why we want a blank canvas when in the idea and visioning phase! Next, the tech. Now, often successful artists who are leaning into having online products do so under the guidance of a coach or mentor. And all of us who provide guidance and support and strategy have our favorites when it comes to the technology needs for online products. Your coach or mentor might have their “blueprint” which outlines the entire tech stack before you even start exploring ideas! I certainly have my favorite tech tools but I don't have one singular tech stack that I recommend to everyone. Your product idea should dictate the tech used not the other way around. There are a ton of fabulous tools and many of them will work equally well to bring your online product to the point of sale. Just as the type of product shouldn't dictate the idea, the tech should also not dictate the flow of ideas. Our third non-starter is the creation process Ok, this one should be fairly obvious -- developing an online product should not start with creating the actual product! If we start here without a clear vision and idea and before we know the online product container then how on earth is this product going to see the light of day? Two quick examples -- Let's say you're a photographer and you want to create an online product. So you start flushing out your lightroom presets so that you can sell them. Who are you selling them to - parents? Amateur photogs? Professional photogs? And what is the end user's proficiency level with Adobe Lightroom? And where are you going to house the presets? And What is the purpose of selling and buying these - in your business and for your purchasers? Instead of starting to flush out the lightroom presets, the starting point should be to flush out why and to whom you're selling the presets. And then figure out what support the purchasers are going to need… once those things are accomplished, you can dabble in the creation process while flushing out the delivery container and the tech. The idea and vision is truly the cornerstone to the product. Have you heard the saying “sell them what they want, give them what they need?” -- that's really what we're talking about here. Our second example is a musician who teaches one on one piano lessons on the side. The one on one lessons have blown up and in order to double down on your own growth as a musician, you're looking to create an online product to serve your students in a one to many capacity. So, you create lesson plans and instructional videos that your students could choose to purchase instead of working one on one with you. This product has a lot of online potential, but without identifying the vision and flushing out the idea, the lesson plans might collect digital dust instead of helping your students improve their piano playing. Just like the prior example, it's vital to identify who the product is for, what support they are going to need to find success with your product and how they are most likely to best use the product. Sure, those lesson plans and lightroom presets will have a place in a final online product, so if you've started on your product creation with the creation itself, don't throw it away! Instead, take a step back and do the visioning and idea work ahead of moving forward with more creation! And, if you need help with any of this, please send me a quick message on Instagram, I'm @techofbusiness or send me an email at jaime@techofbusiness.com. The final non-starting point is the marketing and promotion. Often you'll hear people talking about pre-selling an online product (I mean episode 98 was all about pre-selling.) This is a great method for seeing if your product has an audience and people who are willing to buy… but how can we start with marketing and promotion before we even have a vision and idea? We can't. So, I'm going to leave this phase of the online product development process here. Marketing and promotion must come after the idea is fleshed out enough that you can speak clearly about it. Nobody wants to read a sales page that says “I'm building something really cool, send me $100 and I'll give it to you when it's done” right? Enough about the phases that we don't want to start with, let's get back to the vision and idea to wrap things up. My strong recommendation is to start with a simple product that helps the purchaser create a victory in their life. Using that as the framework for a brainstorming session does not mean that your signature online program doesn't make it onto the blank canvas just that it might not make it to the first product creation. I also recommend not mapping out your first 10 products before you sell your first product and get feedback… in fact, our next episode is going to be all about getting feedback and buy in for your online product idea. Again, the download that goes through all the phases we discussed is available at https://techofbusiness.com/onlineproduct/ Do you know another artist who is thinking about expanding online this year? Share this episode with them directly inside your podcast app. In general, you'll be able to do this from the show summary screen. Often you'll click on the ellipses (three little dots) to open a tray with the share option. Thank you for sharing. My mission, as I mentioned at the top of the episode, is to help artists see what's possible in the online space and to help make those possibilities a reality! Thanks for listening and reading these notes! And I love getting to know podcast listeners, so connect with me on any of the platforms listed here: Download the Online Product Phases Instagram: @techofbusiness Facebook: @yourbiztech The Expand Online Community on Facebook Email: jaime@techofbusiness.com
So, you’re ready to expand online? Awesome!!! And I’m sure you have thousands of thoughts running through your head as to how to make that a reality. This is an exciting time and I’m so glad you’re here. The Expand Online podcast is hosted by Jaime Slutzky and its mission is to help you see what’s possible for your business in the online space and to help you take the steps needed to make those possibilities a reality! Your business is already successful in your community and it’s time to remove location barriers and provide your brilliance and unique approach to a corner of the massive online audience. This episode goes into starting in the right place in order to quickly and smoothly expand online. The right place is visioning and idea generation… That is figuring out what you want to actually create and who you are creating this online product for. Are you wanting to create an extension of your offline/in-studio business or are you wanting to create an entry level or advanced level opportunity that leads in or out of your studio offerings? Are you wanting to work with your current student base in a new online way or are you wanting to branch out beyond your current market? Are you wanting to have direct and regular contact with the individuals who purchase your online product or are you more interested in as-is product delivery or is your vision to have students at multiple levels of engagement? In a nutshell, the first phase should consist of three prongs: what you’re creating who you’re creating it for how your purchasers are supported and engaged with once Once you have vision clarity then it’s time to get your idea outlined to see the bits and pieces that will need to come together in the creation process. When in the visioning phase, we truly have a blank canvas for idea generation. As we start to develop our online product, knowing the what and the who are critical. The how that I just mentioned is a tangent of the who, because the level of contact between you and your purchasers is intrinsically tied to who they are and what they need to feel supported and accomplish their goal. That’s really the big thing here -- we want to create an online product that helps our purchaser accomplish something. And frankly, one of the reasons why I recently pivoted the audience of this podcast to focus more tightly on serving the needs of arts instructors is because I love supporting others who in turn bring more joy and fun to their students, clients and customers. If you start with anything other than this, the online product creation journey is going to be far more difficult. I have a downloadable for you that goes through the phases as I see them with online products. You can grab that at https://techofbusiness.com/onlineproduct/ I thought about making this a super short episode, but then the episode wouldn't provide the value that I strive to provide… So, let’s look at why starting with the vision and idea is so much better than starting elsewhere! Once we dip our toes into each of the other phases of online product development we will come back to why I believe the idea and vision is paramount to the initial successes of your online product. First up, type of product. If, instead of the vision, you start with the type of product you’re going to create, then you’ll find that your idea and vision will be boxed into the group program or online course or membership site or downloadable workbook or other container that you want to create. What if after deciding on a product type you can’t come up with a product idea that fits into that container? But you’ve already decided on the container, you’ll face internal resistance, self doubt and other kinds of nasties battling for which is better… Is your idea so good that you should give up on the type of product you want to create? Is your product type stitched to your heart and you throw away good product ideas because they don’t work with the type of product you envision creating? This is why we want a blank canvas when in the idea and visioning phase! Next, the tech. Now, often successful artists who are leaning into having online products do so under the guidance of a coach or mentor. And all of us who provide guidance and support and strategy have our favorites when it comes to the technology needs for online products. Your coach or mentor might have their “blueprint” which outlines the entire tech stack before you even start exploring ideas! I certainly have my favorite tech tools but I don’t have one singular tech stack that I recommend to everyone. Your product idea should dictate the tech used not the other way around. There are a ton of fabulous tools and many of them will work equally well to bring your online product to the point of sale. Just as the type of product shouldn’t dictate the idea, the tech should also not dictate the flow of ideas. Our third non-starter is the creation process Ok, this one should be fairly obvious -- developing an online product should not start with creating the actual product! If we start here without a clear vision and idea and before we know the online product container then how on earth is this product going to see the light of day? Two quick examples -- Let’s say you’re a photographer and you want to create an online product. So you start flushing out your lightroom presets so that you can sell them. Who are you selling them to - parents? Amateur photogs? Professional photogs? And what is the end user’s proficiency level with Adobe Lightroom? And where are you going to house the presets? And What is the purpose of selling and buying these - in your business and for your purchasers? Instead of starting to flush out the lightroom presets, the starting point should be to flush out why and to whom you’re selling the presets. And then figure out what support the purchasers are going to need… once those things are accomplished, you can dabble in the creation process while flushing out the delivery container and the tech. The idea and vision is truly the cornerstone to the product. Have you heard the saying “sell them what they want, give them what they need?” -- that’s really what we’re talking about here. Our second example is a musician who teaches one on one piano lessons on the side. The one on one lessons have blown up and in order to double down on your own growth as a musician, you’re looking to create an online product to serve your students in a one to many capacity. So, you create lesson plans and instructional videos that your students could choose to purchase instead of working one on one with you. This product has a lot of online potential, but without identifying the vision and flushing out the idea, the lesson plans might collect digital dust instead of helping your students improve their piano playing. Just like the prior example, it’s vital to identify who the product is for, what support they are going to need to find success with your product and how they are most likely to best use the product. Sure, those lesson plans and lightroom presets will have a place in a final online product, so if you’ve started on your product creation with the creation itself, don’t throw it away! Instead, take a step back and do the visioning and idea work ahead of moving forward with more creation! And, if you need help with any of this, please send me a quick message on Instagram, I’m @techofbusiness or send me an email at jaime@techofbusiness.com. The final non-starting point is the marketing and promotion. Often you’ll hear people talking about pre-selling an online product (I mean episode 98 was all about pre-selling.) This is a great method for seeing if your product has an audience and people who are willing to buy… but how can we start with marketing and promotion before we even have a vision and idea? We can’t. So, I’m going to leave this phase of the online product development process here. Marketing and promotion must come after the idea is fleshed out enough that you can speak clearly about it. Nobody wants to read a sales page that says “I’m building something really cool, send me $100 and I’ll give it to you when it’s done” right? Enough about the phases that we don’t want to start with, let’s get back to the vision and idea to wrap things up. My strong recommendation is to start with a simple product that helps the purchaser create a victory in their life. Using that as the framework for a brainstorming session does not mean that your signature online program doesn’t make it onto the blank canvas just that it might not make it to the first product creation. I also recommend not mapping out your first 10 products before you sell your first product and get feedback… in fact, our next episode is going to be all about getting feedback and buy in for your online product idea. Again, the download that goes through all the phases we discussed is available at https://techofbusiness.com/onlineproduct/ Do you know another artist who is thinking about expanding online this year? Share this episode with them directly inside your podcast app. In general, you’ll be able to do this from the show summary screen. Often you’ll click on the ellipses (three little dots) to open a tray with the share option. Thank you for sharing. My mission, as I mentioned at the top of the episode, is to help artists see what’s possible in the online space and to help make those possibilities a reality! Thanks for listening and reading these notes! And I love getting to know podcast listeners, so connect with me on any of the platforms listed here: Download the Online Product Phases Instagram: @techofbusiness Facebook: @yourbiztech The Expand Online Community on Facebook Email: jaime@techofbusiness.com
Overwhelmed from all the tech choices available for hosting your summit? This episode with Jaime Slutzky from Tech of Business is going to clear it all up for you. We'll cover the biggest tech mistake she sees, steps to choosing the right platform for you, and the tech stack she recommends using for a successful online summit. For show notes, head to https://summithosthangout.com/031
Our guest, Jaime Slutzky is passionate about technology. Since 2011 she's been helping businesses run more efficiently so their owners can spend more time in their zone of genius and follow their business dreams. We got a chance t talk about how to select new technology that will be the best fit for your business. Jamie is the host of the Tech of Business Podcast.
Does this sound like you? You've got client information located in multiple documents and spreadsheets. You're sending PDFs through email and asking for handwritten signatures. You're losing business because you aren't following up with your leads. You know you need better software, systems, and automations in place, but you don't even know where to begin. In this episode of The Sassy Strategist, Tech Expert and Virtual CTO, Jaime Slutzky shares with us her strategies for simplifying your tech, and setting up systems and automations that work specifically for your business needs. If you've thought about launching an online course, creating a membership platform, or you simply want to automate lead generation and your sales process, then don't miss this episode!
This is our sixth and final episode in the Email Marketing series on the Tech of Business podcast. I'm your host Jaime Slutzky and today it's just me and the mic, wrapping up the conversation to make sure that you have all the tools in your arsenal to make the advice and conversations relevant and actionable. Let's talk about tackling segmentation and tagging your subscribers so that you can increase the effectiveness of your email marketing efforts. The very first and easiest group to segment and identify are the people who you're currently doing one-on-one work with. They are your VIP clients. And right on the heels of that group are other clients or purchasers… these are your group participants, course or membership site purchasers or those who have bought a digital product from you and currently have access to the material they purchased. Start by looking at these people. How would you characterize them? What term do you use to talk about them with your mentor or coach? That's the term that you'll want to be able to use inside your email marketing platform to describe them. The next group of people who are easiest to segment is your past clients and those who previously had access to material (but don't any longer.) This group of people might have several subsections depending on the type of business you run – because some might be potential repeat clients whereas others might not. We'll get into a couple of sample businesses later in the episode and dig into the differences here. The next segment that may or may not be easy to setup is to split your leads by the way they entered into email list to begin with. Freebies and webinars and challenges and consults and every other possible way that someone could choose to be on your list are great for growing a list of interested people, but if we don't capture why they subscribed, it's hard to make an offer that is relevant to them. Now would be a really good time to update the active lead sources… so if you have an ongoing webinar or freebie, go into the intake process and also insert the segmentation for all new leads. I'll show you what I mean – over at https://techofbusiness.com/freebie/email-sequence/ you can sign up for one of my freebies. This particular freebie provides you access to the PDF inside my MemberVault account and will take you through a series of emails. At the final stage of those emails, my automation tags you such that you're ready to receive emails as part of my most general full list. I also at that time make sure it's clear that I know you've received this particular freebie. So, why is this important? Well… let's say that I'm going to be a guest expert on a podcast or a virtual summit or a webinar talking specifically about the tech that this freebie discusses, there is a far greater likelihood that it would be of interest to you than it would to someone who chose to subscribe to my email list from a very different option. So, I might send a special email to this segment that explains how my appearance and the content that I share has a direct correlation to the freebie that you downloaded. The rest of my email list will likely get a less specific version of the email. The idea here is that you'll know that I'm speaking directly to you and that will make it more likely that you'll take action! [bctt tweet="And that's the power of segmenting – sending the best most relevant emails to the people who are most likely to take action on them." username="techofbusiness"] So, we've talked about creating segments for your current clients, past clients and leads based on the way they got onto your email list… but what if you don't have enough data to create these types of segments? We can segment our audience based on their behavior. That is to say, our audiences leave breadcrumbs as they interact with us. Opening emails. Clicking links. Looking at pages on your website. Replying to emails. Joining our Facebook groups. Engaging with us on social media. These are all pieces that we can use to build our segments further… some of this may be a manual process, some may be entirely automated… And manual isn't bad – I use a manual process as my clients move through my done for you services. It's far easier to add a task to my task list (automatically) every time I take payment and manually jump into ActiveCampaign to update the appropriate tags. Sometimes it's a matter of figuring out what's important to you and how you'll best be able to serve the individuals in your audience. For many of my clients, the best segments based on behavior are viewing certain pages of the website… That is to say, if someone looks at the work with me page several times, they are more likely interested in working with you. Or if someone looks at blog posts all revolving around a specific topic, that topic is of interest to them, so they are more likely to be interested in an opportunity that also addresses that specific topic. Of course, the ability to know the pages that people are viewing isn't always easy – it depends on some back end systems… ActiveCampaign has site tracking and some of the other email marketing systems do as well. Site tracking only works if you're able to add a cookie to your subscribers' browser. This is done by them clicking on a link in an email – and as with any cookies, it's not perfect (we hold different cookies on each device and with each browser within those devices) but it's a good guess. And a good guess is better than no information at all. I mentioned earlier that user activity on social media is a way to segment things out – if you go live regularly on your Facebook page, encouraging people to comment or give an emotion on the live is a great way to see who shows up. You can then make a notation inside your EMS that these people hang out on Facebook… so next time you plan on going live, give them a heads up via email…. It's about completing the circle. Let's talk in the Tech of Business Community about other segments that are proving useful in your business or that you would like to explore. The community can be accessed at https://techofbusiness.com/community/ The final way to delve into segmenting is to ask your audience… Give this or that options inside emails, ask them to complete a quick survey, encourage the click and get to know your audience. The more you know about your audience, from geography and family structure to business goals and zone of genius, the more likely you'll be able to help each individual in your audience get the most out of interacting with you and your business. Last episode, episode 62 with Ramon Darling, focused on using email to enhance the experience for your customers. I want to get into that more now. For every online purchase that a customer or client makes – it's not good enough to just send them a receipt and the product. This is the best time to over deliver and wow that new client. I've recommended this before, but it's worth repeating – sending access and receipt information is two separate emails – one goes to the accounting department, the other goes to the user. They may be the same person, but they might not – your new client's workflow might have them automatically forwarding those purchase receipts to their bookkeeper or accountant – mixing login or access information in that email can cause confusion. But that's not entirely what I wanted to talk about just now – nope, I want to showcase successful ways I've seen service providers and infopreneurs over-deliver in their very first on-boarding email. And for that, it's slightly different depending on the type of product or service you're selling. I put these into four categories. Category 1: Client has purchased an online course or a group program ahead of the start date Category 2: Client has purchased a fully available self-guided course or membership site access. Category 3: Client has purchased a guided course (usually using drip features) Category 4: Client has purchased done-for-you or done-with-you services For all the categories, the very first email should set expectations. Outline exactly how often they will hear from you and where they will hear from you – be it via email, inside a facebook group, via voxer or any other type of messaging system or in a standalone utility such as on their student dashboard or user portal of some kind. In this email, provide instructions for access to the community, content or resources as well as clearly define how they are to communicate with you. By listing out this information you'll make it super clear and be able to hold boundaries. When a client is in category 1 and waiting for the start date, you'll want to get them used to opening your emails and taking some kind of action. The easiest action to have someone do is to reply to the email and answer a question. When a client is in category 4 and needs to get on your schedule, make this easy for them… use a scheduling software tool that allows them to pick a time that works. I personally use Acuity Scheduling which you can look at by going to https://techofbusiness.com/acuity/ . Also at this time it's really prudent to remind them of your turnaround time and any delay clauses that they have agreed to. For clients in category 2 or category 3, they are mostly self-guided but you want to make sure that they know that you're silently by their side. So, I recommend a series of emails that promote getting started and keep going. At the end of the day, regardless of the category, regularly hitting the inbox and helping your client achieve the results that they are seeking is the best course of action. So, if it's three emails in the first week and then one email a week until they complete, then that's what you do. If it's one email to kick things off and emails every other week to check in, then go for it. Another great feature of email marketing systems is that you can give your client options on how frequently they hear from you in regards to this particular purchase. And don't rely solely on automated emails – I love the idea of sending a personal message to a client when they hit a milestone or a roadblock on their journey… you can use automation to trigger a notification to yourself for this. I feel like I'm talking in circles, so let's use a couple of concrete examples to fully comprehend these ideas. The first example is for a live multi-week course. The cart opens about 1 week before the course starts. There is material to consume on a course delivery platform and live sessions held via zoom that the client can attend. Let's talk tagging… we can tag anyone who visits the sales page with “Visited SP course XYZ” and then anyone who purchases will get the tag “Client course XYZ” they may also get “Active Client” and you'll want to remove any tags that might be used to target them further. Nobody wants to be sold to when they've already purchased. Once they are a client in that course, you'll be sending them access information and expectations. Then every couple of days between the purchase date and course launch date, you'll send them emails that help them get excited – might be a bit of pre-work or a special welcome video or something that asks what they hope to get out of the course… the idea is to help them carve out time to get their full results. Then you'll continue to communicate with them via email and however else you've setup communication (I'd say this is probably in a Facebook group!) And after the course wraps up… a couple more touch points to see how you can help them further and of course to close the loop. It's nice when there is a nice little bow tied up at the end of the offering. Our second example is a course that gets dripped each week for 6 weeks. It's a completely stand-alone, self-paced course. In this case, the tagging is similar to the last example, we'll want to tag people who look at the sales page and purchase the course – and clean up any tags so that we don't market this same course to them again. I also recommend tying the course progress to tags within your email marketing system to help encourage them to keep going. I like to start the emails for this type of product and client with an email a day for the first 3 days. Then skip a couple of days and send an email the day before the next module is dripped and an email two days after that next module is dripped. From there, I continue with an email the day each new module is dripped until all content is delivered. In these emails, if you're tracking progress, you can call out “I see you've competed everything to this point… “ or “I see that you haven't finished module X, is there something I can help you with…” or even “I noticed that you've been watching the videos but not doing the exercises, how can I help you…” – see the power in tracking their progress? And once the client has all the content, keep touching base with them to help them keep going and get to completion. Just because you've finished dripping, doesn't mean that you can't still help them achieve their goal, even if it takes a little longer! Our third example is for done-for-you services. I'll use a bookkeeper as an example for this one. The role of the bookkeeper is to make sure that your financial records are kept up to date. And possibly to highlight anomalies in your spending or income. So, where does email marketing come in to enhance the experience? It's certainly not used to send updates and status reports – but there is a role for sure. A bookkeeper would go a long way to keeping their client happy by sending automated emails one or two days before they go in and reconcile a given period – asking if there are any specific things to look out for or any special considerations worth noting. It might be helpful to send out a reminder to clients that quarterly taxes are due. This is above and beyond the general newsletter style emails – giving a more personalized touch to the one-on-one clients. How can you use email marketing to enhance the experience your clients have with you and your business? I'm sure you'll find a few nuggets that are going to help you stand out. Email marketing is a fabulous tool – but it's only as good as the work that goes into it. When you don't have a system to keep it organized, it can become another weight on your shoulders instead of highlight of your day. While many businesses that I work with use email marketing, no two businesses work with the tool in the exact same way… which is why I believe that hitting the reset button and bringing in an expert and outside perspective is a valuable exercise for your business. If you're interested in learning how you can work with me to make your email marketing platform work harder for you, DM me on Instagram, I'm @techofbusiness. Or head over to https://techofbusiness.com/work-with-me/. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com
This is our sixth and final episode in the Email Marketing series on the Tech of Business podcast. I’m your host Jaime Slutzky and today it’s just me and the mic, wrapping up the conversation to make sure that you have all the tools in your arsenal to make the advice and conversations relevant and actionable. Let’s talk about tackling segmentation and tagging your subscribers so that you can increase the effectiveness of your email marketing efforts. The very first and easiest group to segment and identify are the people who you’re currently doing one-on-one work with. They are your VIP clients. And right on the heels of that group are other clients or purchasers… these are your group participants, course or membership site purchasers or those who have bought a digital product from you and currently have access to the material they purchased. Start by looking at these people. How would you characterize them? What term do you use to talk about them with your mentor or coach? That’s the term that you’ll want to be able to use inside your email marketing platform to describe them. The next group of people who are easiest to segment is your past clients and those who previously had access to material (but don’t any longer.) This group of people might have several subsections depending on the type of business you run – because some might be potential repeat clients whereas others might not. We’ll get into a couple of sample businesses later in the episode and dig into the differences here. The next segment that may or may not be easy to setup is to split your leads by the way they entered into email list to begin with. Freebies and webinars and challenges and consults and every other possible way that someone could choose to be on your list are great for growing a list of interested people, but if we don’t capture why they subscribed, it’s hard to make an offer that is relevant to them. Now would be a really good time to update the active lead sources… so if you have an ongoing webinar or freebie, go into the intake process and also insert the segmentation for all new leads. I’ll show you what I mean – over at https://techofbusiness.com/freebie/email-sequence/ you can sign up for one of my freebies. This particular freebie provides you access to the PDF inside my MemberVault account and will take you through a series of emails. At the final stage of those emails, my automation tags you such that you’re ready to receive emails as part of my most general full list. I also at that time make sure it’s clear that I know you’ve received this particular freebie. So, why is this important? Well… let’s say that I’m going to be a guest expert on a podcast or a virtual summit or a webinar talking specifically about the tech that this freebie discusses, there is a far greater likelihood that it would be of interest to you than it would to someone who chose to subscribe to my email list from a very different option. So, I might send a special email to this segment that explains how my appearance and the content that I share has a direct correlation to the freebie that you downloaded. The rest of my email list will likely get a less specific version of the email. The idea here is that you’ll know that I’m speaking directly to you and that will make it more likely that you’ll take action! [bctt tweet="And that’s the power of segmenting – sending the best most relevant emails to the people who are most likely to take action on them." username="techofbusiness"] So, we’ve talked about creating segments for your current clients, past clients and leads based on the way they got onto your email list… but what if you don’t have enough data to create these types of segments? We can segment our audience based on their behavior. That is to say, our audiences leave breadcrumbs as they interact with us. Opening emails. Clicking links. Looking at pages on your website. Replying to emails. Joining our Facebook groups. Engaging with us on social media. These are all pieces that we can use to build our segments further… some of this may be a manual process, some may be entirely automated… And manual isn’t bad – I use a manual process as my clients move through my done for you services. It’s far easier to add a task to my task list (automatically) every time I take payment and manually jump into ActiveCampaign to update the appropriate tags. Sometimes it’s a matter of figuring out what’s important to you and how you’ll best be able to serve the individuals in your audience. For many of my clients, the best segments based on behavior are viewing certain pages of the website… That is to say, if someone looks at the work with me page several times, they are more likely interested in working with you. Or if someone looks at blog posts all revolving around a specific topic, that topic is of interest to them, so they are more likely to be interested in an opportunity that also addresses that specific topic. Of course, the ability to know the pages that people are viewing isn’t always easy – it depends on some back end systems… ActiveCampaign has site tracking and some of the other email marketing systems do as well. Site tracking only works if you’re able to add a cookie to your subscribers’ browser. This is done by them clicking on a link in an email – and as with any cookies, it’s not perfect (we hold different cookies on each device and with each browser within those devices) but it’s a good guess. And a good guess is better than no information at all. I mentioned earlier that user activity on social media is a way to segment things out – if you go live regularly on your Facebook page, encouraging people to comment or give an emotion on the live is a great way to see who shows up. You can then make a notation inside your EMS that these people hang out on Facebook… so next time you plan on going live, give them a heads up via email…. It’s about completing the circle. Let’s talk in the Tech of Business Community about other segments that are proving useful in your business or that you would like to explore. The community can be accessed at https://techofbusiness.com/community/ The final way to delve into segmenting is to ask your audience… Give this or that options inside emails, ask them to complete a quick survey, encourage the click and get to know your audience. The more you know about your audience, from geography and family structure to business goals and zone of genius, the more likely you’ll be able to help each individual in your audience get the most out of interacting with you and your business. Last episode, episode 62 with Ramon Darling, focused on using email to enhance the experience for your customers. I want to get into that more now. For every online purchase that a customer or client makes – it’s not good enough to just send them a receipt and the product. This is the best time to over deliver and wow that new client. I’ve recommended this before, but it’s worth repeating – sending access and receipt information is two separate emails – one goes to the accounting department, the other goes to the user. They may be the same person, but they might not – your new client’s workflow might have them automatically forwarding those purchase receipts to their bookkeeper or accountant – mixing login or access information in that email can cause confusion. But that’s not entirely what I wanted to talk about just now – nope, I want to showcase successful ways I’ve seen service providers and infopreneurs over-deliver in their very first on-boarding email. And for that, it’s slightly different depending on the type of product or service you’re selling. I put these into four categories. Category 1: Client has purchased an online course or a group program ahead of the start date Category 2: Client has purchased a fully available self-guided course or membership site access. Category 3: Client has purchased a guided course (usually using drip features) Category 4: Client has purchased done-for-you or done-with-you services For all the categories, the very first email should set expectations. Outline exactly how often they will hear from you and where they will hear from you – be it via email, inside a facebook group, via voxer or any other type of messaging system or in a standalone utility such as on their student dashboard or user portal of some kind. In this email, provide instructions for access to the community, content or resources as well as clearly define how they are to communicate with you. By listing out this information you’ll make it super clear and be able to hold boundaries. When a client is in category 1 and waiting for the start date, you’ll want to get them used to opening your emails and taking some kind of action. The easiest action to have someone do is to reply to the email and answer a question. When a client is in category 4 and needs to get on your schedule, make this easy for them… use a scheduling software tool that allows them to pick a time that works. I personally use Acuity Scheduling which you can look at by going to https://techofbusiness.com/acuity/ . Also at this time it’s really prudent to remind them of your turnaround time and any delay clauses that they have agreed to. For clients in category 2 or category 3, they are mostly self-guided but you want to make sure that they know that you’re silently by their side. So, I recommend a series of emails that promote getting started and keep going. At the end of the day, regardless of the category, regularly hitting the inbox and helping your client achieve the results that they are seeking is the best course of action. So, if it’s three emails in the first week and then one email a week until they complete, then that’s what you do. If it’s one email to kick things off and emails every other week to check in, then go for it. Another great feature of email marketing systems is that you can give your client options on how frequently they hear from you in regards to this particular purchase. And don’t rely solely on automated emails – I love the idea of sending a personal message to a client when they hit a milestone or a roadblock on their journey… you can use automation to trigger a notification to yourself for this. I feel like I’m talking in circles, so let’s use a couple of concrete examples to fully comprehend these ideas. The first example is for a live multi-week course. The cart opens about 1 week before the course starts. There is material to consume on a course delivery platform and live sessions held via zoom that the client can attend. Let’s talk tagging… we can tag anyone who visits the sales page with “Visited SP course XYZ” and then anyone who purchases will get the tag “Client course XYZ” they may also get “Active Client” and you’ll want to remove any tags that might be used to target them further. Nobody wants to be sold to when they’ve already purchased. Once they are a client in that course, you’ll be sending them access information and expectations. Then every couple of days between the purchase date and course launch date, you’ll send them emails that help them get excited – might be a bit of pre-work or a special welcome video or something that asks what they hope to get out of the course… the idea is to help them carve out time to get their full results. Then you’ll continue to communicate with them via email and however else you’ve setup communication (I’d say this is probably in a Facebook group!) And after the course wraps up… a couple more touch points to see how you can help them further and of course to close the loop. It’s nice when there is a nice little bow tied up at the end of the offering. Our second example is a course that gets dripped each week for 6 weeks. It’s a completely stand-alone, self-paced course. In this case, the tagging is similar to the last example, we’ll want to tag people who look at the sales page and purchase the course – and clean up any tags so that we don’t market this same course to them again. I also recommend tying the course progress to tags within your email marketing system to help encourage them to keep going. I like to start the emails for this type of product and client with an email a day for the first 3 days. Then skip a couple of days and send an email the day before the next module is dripped and an email two days after that next module is dripped. From there, I continue with an email the day each new module is dripped until all content is delivered. In these emails, if you’re tracking progress, you can call out “I see you’ve competed everything to this point… “ or “I see that you haven’t finished module X, is there something I can help you with…” or even “I noticed that you’ve been watching the videos but not doing the exercises, how can I help you…” – see the power in tracking their progress? And once the client has all the content, keep touching base with them to help them keep going and get to completion. Just because you’ve finished dripping, doesn’t mean that you can’t still help them achieve their goal, even if it takes a little longer! Our third example is for done-for-you services. I’ll use a bookkeeper as an example for this one. The role of the bookkeeper is to make sure that your financial records are kept up to date. And possibly to highlight anomalies in your spending or income. So, where does email marketing come in to enhance the experience? It’s certainly not used to send updates and status reports – but there is a role for sure. A bookkeeper would go a long way to keeping their client happy by sending automated emails one or two days before they go in and reconcile a given period – asking if there are any specific things to look out for or any special considerations worth noting. It might be helpful to send out a reminder to clients that quarterly taxes are due. This is above and beyond the general newsletter style emails – giving a more personalized touch to the one-on-one clients. How can you use email marketing to enhance the experience your clients have with you and your business? I’m sure you’ll find a few nuggets that are going to help you stand out. Email marketing is a fabulous tool – but it’s only as good as the work that goes into it. When you don’t have a system to keep it organized, it can become another weight on your shoulders instead of highlight of your day. While many businesses that I work with use email marketing, no two businesses work with the tool in the exact same way… which is why I believe that hitting the reset button and bringing in an expert and outside perspective is a valuable exercise for your business. If you’re interested in learning how you can work with me to make your email marketing platform work harder for you, DM me on Instagram, I’m @techofbusiness. Or head over to https://techofbusiness.com/work-with-me/. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com
Welcome to the Tech of Business, I'm your host Jaime Slutzky and this is the fifth and final episode in the MemberVault mini-series. Today's episode is going to just be me and the mic. As you've noticed over the past two weeks, MemberVault is a powerhouse vehicle for relationship marketing, engagement and content delivery. Episode 43 was with MemberVault co-founder Mike Kelly, we then followed this with power users and MemberVault fans Jaclyn Mellone in Episode 44, Jenni Waldrop In Episode 45 and Jereshia Hawk in Episode 46. Today to wrap up the series, I've split the episode into three segments: What to consider when looking to add MemberVault to your tech stack The Golden Hamster and other built in goodies Use cases outside of how Jaclyn, Jenni and Jereshia are currently using MemberVault . Then we'll wrap up. Remember, I am an affiliate for MemberVault and would appreciate you using this link https://techofbusiness.com/mv/ to sign up for your MemberVault account. It doesn't cost you anything extra to use the affiliate link, but it does show me that you're appreciating this podcast! Let's get into segment 1… what to consider when looking at MemberVault for your tech stack I think there are three types of businesses that can benefit from getting started with MemberVault . The first, is a business has created two or more lead magnets, freebies, challenges or other gift in exchange for email address type products. For you, MemberVault creates an easy way to deliver and keep your freebies organized rather than having them spread across your WordPress media library, free or paid cloud storage locations or within an email marketing provider repository. As discussed with Mike, this will make it easy for your list of prospective clients to access the gifts without hunting through their inbox and on their own schedule. You'll also be able to re-engage and invigorate your list with every new freebie you create as your business evolves and you refine your message. This is exactly how I started the Tech of Business vault – by placing all the freebies that I have created in the pass couple of years into the Subscriber Hub. I would love for you to check those freebies out at https://techofbusiness.com/vault/. The second type of business that can benefit from getting started with MemberVault is a business providing one-on-one services or small group programs where there are materials to distribute. Just like the freebie content, your paid program content needs a reliable home for your clients to easily access from anywhere. I think this is a particularly good option because your clients don't have to necessarily go through the content sequentially but do need reliable access. It's super convenient for them to log into a single portal and the added benefit is that you can “check in on their status” with the insane amount of logging and data provided. I offer two one-on-one services that I run through my MemberVault … a Tech Audit and my Tech Tamer Intensive. For each of these services, I use MemberVault'squizzes to understand my clients' desired outcome from our work together and the modules to provide them with downloadable instructions, walk through videos, checklists and guides. And the third business that would benefit from looking at MemberVault is one where you have a course, workshop, membership site or other high volume of content that you want to deliver to a lot of people and build a relationship with those people. This is what Jereshia, Jenni and Jaclyn all do. They all provide high touch with their self-directed courses and programs which leads to higher completion rates, greater success and more referrals. No matter where you are at in business, I could likely find a case for you to use MemberVault … but that's not the point of this episode nor the entire mini-series. If you have systems that are working in the area of content delivery and client engagement, then don't look at MemberVault right now. If you're in need of a tool to help with proposals or bookkeeping, onboarding, customer service or webinars – then this isn't the platform to look at right now. It's totally fun to play with new tools, I get it – but I want to encourage you to stay in your zone of genius and focus on your highest value activities. If you do decide to grab a MemberVault account from https://techofbusiness.com/mv/ then I also strongly recommend following the amazing resources and guidance provided by the MemberVault team in the Home Base and join the MemberVault Collective where you'll have access to Mike and Erin. Now, speaking of Mike and Erin – let's get into the second segment of this deep dive into MemberVault . The Golden Hamster and other goodies. The Golden Hamster is essentially an incentive for getting your MemberVault account up and functioning in your business within the first 10 days of signing up for your account. You can do the work for the Golden Hamster on the free account – but beyond bragging rights the biggest bonus to the award is the boost that it gives the Base paid tier. This boost increases the number of subscribers you can have in your account from 1000 to 2500. That's huge for anyone who is working to grow their an engaged list and create true relationships. The Golden Hamster course is a beautiful demonstration of MemberVault itself. It takes you through the process of setting up your MemberVault with one or more paid offers, the freebie library which is generally referred to as the Subscriber Hub and adding users into the system. That third module shows just how easy it is to integrate with an email marketing provider. MemberVault , as you know from the other episodes in this series, is huge into ActiveCampaign as their primary email marketing platform – and quite possibly one of the reasons I took a second look at MemberVault when I was looking at doing a series like this in the first place. I've been using ActiveCampaign myself and with many of my clients for over 2 years now. And I thoroughly enjoyed the experience of getting the two systems working together. Maybe that's the geek in me, maybe not. But regardless, if you don't want to get all the bells and whistles working together when you start out with MemberVault, that's okay – and if you want to outsource it, I'm happy to chat… in fact, the best way to chat with me is to go to my MemberVault at https://techofbusiness.com/vault/ and book a tech breakthrough session. But I digress… this segment of the episode is on my experience with MemberVault as a creator on the platform as well as a user inside the MemberVault home base. So, let's get back to it. The data, oh the data – so much information. For each subscriber, you have the ability to see what they've clicked on, which modules they've completed and the answers to their questions. And as of yesterday, you can also directly reply to the quiz questions via email. (Yes, I seriously waited until the last minute to record this episode because Mike is constantly working on the product and I didn't want anything to be outdated!) There is a section on the main admin dashboard that shows your sales, hot leads and warm leads and with the integration with ActiveCampaign , it also shows what tag has been assigned to the user in your ActiveCampaign . So essentially, if someone has the tag membervault_teaser_10 I know that they have looked at the Tech Audit product. I could then run an automation that triggers on that tag being added to a user… it might simply be to send me an email letting me know to look into their account and connect with them outside of automation… or it could be to send them through a warming automation that shows the successes of people who have gone through the Tech Audit and let them know how other clients have been able to move their business forward after a cleanup. It's not about a hard sale, it's about knowing where your next sale might come from. Another area I spent a lot of time working in when I was setting up the Tech of Business vault was of course the product section itself. I would recommend starting outside MemberVault and getting all your content organized before heading in to get everything loaded up. There are five different types of products that we can house inside MemberVault and I have tried out three of them: Regular, Date Dripped and Bonus. The other two are Progressive and Timed Dripped. The Regular product is almost always what you'll want to use. I can see some use cases for Progressive which requires each module and lesson to be completed before the next is unlocked. This is a super helpful product type for courses that build upon themselves. And I'm seriously giddy about the Bonus modules – these ones are unlocked when a user hits a certain number of EPs. My reason for frowning a tad on the Date Dripped and Timed Dripped product types is not because they aren't effective but because they have the potential to halt the progress of the enrolled student. This is also something that differentiates the MemberVault relationship-based method from most other online delivery channels I've worked in… so I guess what I'm saying is that if you're determined to do a drip content based program, you'll be missing out on some of the biggest benefits of the MemberVault methodology and there are likely other platforms that will suit your needs better. I've said it on this series and in a lot of other places – I am tool agnostic. It doesn't matter to me if you use MemberVault or ActiveCampaign or any of the other tools that me or my guests mention. What does matter is that you use the best right tool for your business and your clients and that you use it to the best of its ability. Let's get back to setting up a product and the next decision I had to make – how to grant access to my products. So, for free products, like the Subscriber Hub, it's just an email opt-in form that gets configured within MemberVault – no need for a separate landing page program or complicated set of steps to get someone from another system through your email provider into MemberVault . And for paid products, MemberVault connects with PayPal and Stripe (I use Stripe exclusively) to make it super easy to get paid right in the platform. This is what I use for the Tech Tamer Intensive, Tech Audit, and Virtual Summit Workbook – it's so cool, the payments show up on my dashboard too. Office Hours is a free offer that I have setup through Acuity so instead of using the built in form or the payment portal, I use the Link option that allows office hours attendees to signup and also get the necessary reminders. There really isn't anything inside MemberVault that is needed for this, so I'm just taking advantage of the Binge and Buy marketplace to make it visible to my subscribers. And similarly, the Tech Breakthrough sessions that I offer do not have anything that needs to be provided to my clients inside MemberVault so right now, I have that setup as a Link that goes to Acuity as well. Acuity is also linked with my Stripe account and I can see myself moving the breakthrough sessions into MemberVault in the coming months. I think there are some distinct advantages to doing so… which I'll be sure to announce in an email when the change is made. The rest of the product setup is so well documented by Erin in the MemberVault Home Base that it's not a good use of your time or mine for me to go through more of it here. Let's wrap this segment up with this: There is a lot that can be added to a product but without adding your product there is nothing that you can add – getting started is the best next step. The final segment of this episode is a few use cases I've seen or come up with recently that are outside of what Jenni, Jaclyn and Jereshia. The first of which is one of my favorite topics – virtual summits. It's come up in the MemberVault Collective a few times that people are interested in running their virtual summit inside MemberVault . This is a really interesting scenario because between MemberVault and ActiveCampaign content can release and expire automatically and seamlessly because there are actually no links other than to the MemberVault user dashboard. In all other Virtual Summit cases that I've worked on, either we do things manually at session launch or expiration or we have to build extra pages to avoid broken links. Using MemberVault for a virtual summit would be fantastic – especially if you're looking for an all in one solution that transitions people into a paid offer that you also host on the platform. Another use case is to simply broker the financial side of your coaching business. Sure… there are a lot of shopping cart systems out there but the unique advantage to MemberVault for just doing the shopping cart is that it's easy for a subscriber to access their billing history and update their credit card if needed. In this case, you will likely not have a Binge and Buy Marketplace but rather than all your products go through a WordPress website or landing page tools. Or we can flip that around to something quite similar to what Jenni does where the only content on your MemberVault is the Subscriber Hub and all the other products are just shells that lead to landing pages and shopping carts housed off the platform. This to me is the best first step if you could not imagine doing what Jereshia did and grab your calendar and move everything around to fully implement and integrate MemberVault in a matter of days. Mike said it in our first episode, MemberVault acts as an extension of your email list. And with all the tagging that MemberVault does inside ActiveCampaign , there are millions of ways to wow your audience, increase engagement and build honest relationships with your subscribers. I truly hope you have gotten a lot out of this MemberVault series. It's been a blast digging deep into the platform with and for you. When I decided to do this series, I had only had a couple of Facebook Messenger chats with Mike, on non-MemberVault topics and hadn't even signed up for a free tier account yet. I could have done this first series on a more “established” platform but instead I went with my gut and brought something new and groundbreaking to the podcast space. Now – I have stacks of ideas as to what to bring to the podcast in the coming weeks and months, but I want to hear from you… Do you want more series on newer, up and coming software or do you want to have me dig into some of the bigger players? Do you know someone doing really cool things online, rocking a certain platform or would be a great fit for a tech breakthrough episode on the podcast? What is keeping you up at night? Have you found your soul mate software and want to jam on about it? I really want to hear from you – go to https://callwithjaime.com and book a 10-minute call with me. On that call, you'll have the chance to let me know what tech you want discussed on the podcast, what's working really well for you and what you'd like to hear more of. I'd love to know how you best translate what you hear into action in your business and whatever else you want to share. Before I sign off, I want to remind you that the Tech of Business affiliate link for MemberVault is https://techofbusiness.com/mv/ and you can check out the Tech of Business Subscriber Hub at https://techofbusiness.com/vault/
Welcome to the Tech of Business, I’m your host Jaime Slutzky and this is the fifth and final episode in the MemberVault mini-series. Today’s episode is going to just be me and the mic. As you’ve noticed over the past two weeks, MemberVault is a powerhouse vehicle for relationship marketing, engagement and content delivery. Episode 43 was with MemberVault co-founder Mike Kelly, we then followed this with power users and MemberVault fans Jaclyn Mellone in Episode 44, Jenni Waldrop In Episode 45 and Jereshia Hawk in Episode 46. Today to wrap up the series, I’ve split the episode into three segments: What to consider when looking to add MemberVault to your tech stack The Golden Hamster and other built in goodies Use cases outside of how Jaclyn, Jenni and Jereshia are currently using MemberVault . Then we’ll wrap up. Remember, I am an affiliate for MemberVault and would appreciate you using this link https://techofbusiness.com/mv/ to sign up for your MemberVault account. It doesn’t cost you anything extra to use the affiliate link, but it does show me that you’re appreciating this podcast! Let’s get into segment 1… what to consider when looking at MemberVault for your tech stack I think there are three types of businesses that can benefit from getting started with MemberVault . The first, is a business has created two or more lead magnets, freebies, challenges or other gift in exchange for email address type products. For you, MemberVault creates an easy way to deliver and keep your freebies organized rather than having them spread across your WordPress media library, free or paid cloud storage locations or within an email marketing provider repository. As discussed with Mike, this will make it easy for your list of prospective clients to access the gifts without hunting through their inbox and on their own schedule. You’ll also be able to re-engage and invigorate your list with every new freebie you create as your business evolves and you refine your message. This is exactly how I started the Tech of Business vault – by placing all the freebies that I have created in the pass couple of years into the Subscriber Hub. I would love for you to check those freebies out at https://techofbusiness.com/vault/. The second type of business that can benefit from getting started with MemberVault is a business providing one-on-one services or small group programs where there are materials to distribute. Just like the freebie content, your paid program content needs a reliable home for your clients to easily access from anywhere. I think this is a particularly good option because your clients don’t have to necessarily go through the content sequentially but do need reliable access. It’s super convenient for them to log into a single portal and the added benefit is that you can “check in on their status” with the insane amount of logging and data provided. I offer two one-on-one services that I run through my MemberVault … a Tech Audit and my Tech Tamer Intensive. For each of these services, I use MemberVault'squizzes to understand my clients’ desired outcome from our work together and the modules to provide them with downloadable instructions, walk through videos, checklists and guides. And the third business that would benefit from looking at MemberVault is one where you have a course, workshop, membership site or other high volume of content that you want to deliver to a lot of people and build a relationship with those people. This is what Jereshia, Jenni and Jaclyn all do. They all provide high touch with their self-directed courses and programs which leads to higher completion rates, greater success and more referrals. No matter where you are at in business, I could likely find a case for you to use MemberVault … but that’s not the point of this episode nor the entire mini-series. If you have systems that are working in the area of content delivery and client engagement, then don’t look at MemberVault right now. If you’re in need of a tool to help with proposals or bookkeeping, onboarding, customer service or webinars – then this isn’t the platform to look at right now. It’s totally fun to play with new tools, I get it – but I want to encourage you to stay in your zone of genius and focus on your highest value activities. If you do decide to grab a MemberVault account from https://techofbusiness.com/mv/ then I also strongly recommend following the amazing resources and guidance provided by the MemberVault team in the Home Base and join the MemberVault Collective where you’ll have access to Mike and Erin. Now, speaking of Mike and Erin – let’s get into the second segment of this deep dive into MemberVault . The Golden Hamster and other goodies. The Golden Hamster is essentially an incentive for getting your MemberVault account up and functioning in your business within the first 10 days of signing up for your account. You can do the work for the Golden Hamster on the free account – but beyond bragging rights the biggest bonus to the award is the boost that it gives the Base paid tier. This boost increases the number of subscribers you can have in your account from 1000 to 2500. That’s huge for anyone who is working to grow their an engaged list and create true relationships. The Golden Hamster course is a beautiful demonstration of MemberVault itself. It takes you through the process of setting up your MemberVault with one or more paid offers, the freebie library which is generally referred to as the Subscriber Hub and adding users into the system. That third module shows just how easy it is to integrate with an email marketing provider. MemberVault , as you know from the other episodes in this series, is huge into ActiveCampaign as their primary email marketing platform – and quite possibly one of the reasons I took a second look at MemberVault when I was looking at doing a series like this in the first place. I’ve been using ActiveCampaign myself and with many of my clients for over 2 years now. And I thoroughly enjoyed the experience of getting the two systems working together. Maybe that’s the geek in me, maybe not. But regardless, if you don’t want to get all the bells and whistles working together when you start out with MemberVault, that’s okay – and if you want to outsource it, I’m happy to chat… in fact, the best way to chat with me is to go to my MemberVault at https://techofbusiness.com/vault/ and book a tech breakthrough session. But I digress… this segment of the episode is on my experience with MemberVault as a creator on the platform as well as a user inside the MemberVault home base. So, let’s get back to it. The data, oh the data – so much information. For each subscriber, you have the ability to see what they’ve clicked on, which modules they’ve completed and the answers to their questions. And as of yesterday, you can also directly reply to the quiz questions via email. (Yes, I seriously waited until the last minute to record this episode because Mike is constantly working on the product and I didn’t want anything to be outdated!) There is a section on the main admin dashboard that shows your sales, hot leads and warm leads and with the integration with ActiveCampaign , it also shows what tag has been assigned to the user in your ActiveCampaign . So essentially, if someone has the tag membervault_teaser_10 I know that they have looked at the Tech Audit product. I could then run an automation that triggers on that tag being added to a user… it might simply be to send me an email letting me know to look into their account and connect with them outside of automation… or it could be to send them through a warming automation that shows the successes of people who have gone through the Tech Audit and let them know how other clients have been able to move their business forward after a cleanup. It’s not about a hard sale, it’s about knowing where your next sale might come from. Another area I spent a lot of time working in when I was setting up the Tech of Business vault was of course the product section itself. I would recommend starting outside MemberVault and getting all your content organized before heading in to get everything loaded up. There are five different types of products that we can house inside MemberVault and I have tried out three of them: Regular, Date Dripped and Bonus. The other two are Progressive and Timed Dripped. The Regular product is almost always what you’ll want to use. I can see some use cases for Progressive which requires each module and lesson to be completed before the next is unlocked. This is a super helpful product type for courses that build upon themselves. And I’m seriously giddy about the Bonus modules – these ones are unlocked when a user hits a certain number of EPs. My reason for frowning a tad on the Date Dripped and Timed Dripped product types is not because they aren’t effective but because they have the potential to halt the progress of the enrolled student. This is also something that differentiates the MemberVault relationship-based method from most other online delivery channels I’ve worked in… so I guess what I’m saying is that if you’re determined to do a drip content based program, you’ll be missing out on some of the biggest benefits of the MemberVault methodology and there are likely other platforms that will suit your needs better. I’ve said it on this series and in a lot of other places – I am tool agnostic. It doesn’t matter to me if you use MemberVault or ActiveCampaign or any of the other tools that me or my guests mention. What does matter is that you use the best right tool for your business and your clients and that you use it to the best of its ability. Let’s get back to setting up a product and the next decision I had to make – how to grant access to my products. So, for free products, like the Subscriber Hub, it’s just an email opt-in form that gets configured within MemberVault – no need for a separate landing page program or complicated set of steps to get someone from another system through your email provider into MemberVault . And for paid products, MemberVault connects with PayPal and Stripe (I use Stripe exclusively) to make it super easy to get paid right in the platform. This is what I use for the Tech Tamer Intensive, Tech Audit, and Virtual Summit Workbook – it’s so cool, the payments show up on my dashboard too. Office Hours is a free offer that I have setup through Acuity so instead of using the built in form or the payment portal, I use the Link option that allows office hours attendees to signup and also get the necessary reminders. There really isn’t anything inside MemberVault that is needed for this, so I’m just taking advantage of the Binge and Buy marketplace to make it visible to my subscribers. And similarly, the Tech Breakthrough sessions that I offer do not have anything that needs to be provided to my clients inside MemberVault so right now, I have that setup as a Link that goes to Acuity as well. Acuity is also linked with my Stripe account and I can see myself moving the breakthrough sessions into MemberVault in the coming months. I think there are some distinct advantages to doing so… which I’ll be sure to announce in an email when the change is made. The rest of the product setup is so well documented by Erin in the MemberVault Home Base that it’s not a good use of your time or mine for me to go through more of it here. Let’s wrap this segment up with this: There is a lot that can be added to a product but without adding your product there is nothing that you can add – getting started is the best next step. The final segment of this episode is a few use cases I’ve seen or come up with recently that are outside of what Jenni, Jaclyn and Jereshia. The first of which is one of my favorite topics – virtual summits. It’s come up in the MemberVault Collective a few times that people are interested in running their virtual summit inside MemberVault . This is a really interesting scenario because between MemberVault and ActiveCampaign content can release and expire automatically and seamlessly because there are actually no links other than to the MemberVault user dashboard. In all other Virtual Summit cases that I’ve worked on, either we do things manually at session launch or expiration or we have to build extra pages to avoid broken links. Using MemberVault for a virtual summit would be fantastic – especially if you’re looking for an all in one solution that transitions people into a paid offer that you also host on the platform. Another use case is to simply broker the financial side of your coaching business. Sure… there are a lot of shopping cart systems out there but the unique advantage to MemberVault for just doing the shopping cart is that it’s easy for a subscriber to access their billing history and update their credit card if needed. In this case, you will likely not have a Binge and Buy Marketplace but rather than all your products go through a WordPress website or landing page tools. Or we can flip that around to something quite similar to what Jenni does where the only content on your MemberVault is the Subscriber Hub and all the other products are just shells that lead to landing pages and shopping carts housed off the platform. This to me is the best first step if you could not imagine doing what Jereshia did and grab your calendar and move everything around to fully implement and integrate MemberVault in a matter of days. Mike said it in our first episode, MemberVault acts as an extension of your email list. And with all the tagging that MemberVault does inside ActiveCampaign , there are millions of ways to wow your audience, increase engagement and build honest relationships with your subscribers. I truly hope you have gotten a lot out of this MemberVault series. It’s been a blast digging deep into the platform with and for you. When I decided to do this series, I had only had a couple of Facebook Messenger chats with Mike, on non-MemberVault topics and hadn’t even signed up for a free tier account yet. I could have done this first series on a more “established” platform but instead I went with my gut and brought something new and groundbreaking to the podcast space. Now – I have stacks of ideas as to what to bring to the podcast in the coming weeks and months, but I want to hear from you… Do you want more series on newer, up and coming software or do you want to have me dig into some of the bigger players? Do you know someone doing really cool things online, rocking a certain platform or would be a great fit for a tech breakthrough episode on the podcast? What is keeping you up at night? Have you found your soul mate software and want to jam on about it? I really want to hear from you – go to https://callwithjaime.com and book a 10-minute call with me. On that call, you’ll have the chance to let me know what tech you want discussed on the podcast, what’s working really well for you and what you’d like to hear more of. I’d love to know how you best translate what you hear into action in your business and whatever else you want to share. Before I sign off, I want to remind you that the Tech of Business affiliate link for MemberVault is https://techofbusiness.com/mv/ and you can check out the Tech of Business Subscriber Hub at https://techofbusiness.com/vault/
Jaclyn is the host of the Go-To Gal podcast and as she says she “Helps Experts Build Profitable Personal Brands” – She works with her clients on marketing, mindset and strategy. My first question for Jaclyn was “Why did you end up jumping into the MemberVault camp and what are you using MemberVault for?” I love her candor – she got started with MemberVault and it took a good 3 or 4 months before she actually took full advantage of the software. For Jaclyn, MemberVault is far more than a course or membership platform – see, she's really big on relationship marketing. Jaclyn doesn't use every aspect of MemberVault -- she continues to use ClickFunnels for her landing pages. For her, ClickFunnels offers key aesthetic, metrics and functionality that didn't seem necessary to replace – they are working for her, so when she brought MemberVault in as a tool, it was not to replace ClickFunnels (which is a tool that is working in her business.) That being said, she found ClickFunnels was not an ideal place to host her course and membership content – in her words “It was just always clunky and confusing for the end user.” So again, she loves it for landing pages but needed a different tool for content delivery. “If something's working for you, don't drop it just because Jaclyn and I are talking about something else. Just add this information that we're sharing to your repository of if something's not working maybe I'll consider!” – Jaime Slutzky, Episode #44 Tech of Business Podcast During her tool exploration she looked at Thinkific – it did exactly what it was supposed to do, but nothing more. She was kinda neutral and not all in on the software – it was just not the right tool for her and her audience. And she just didn't think it was a WOW beyond what she could get with ClickFunnels… And then we got back to talking about MemberVault and on first impression, she likes that she was able to brand it – pretty and cohesive are important to her and great user experience. At first it was just a better solution – and she hadn't even “geeked out” on the back end yet! Her first step, as MemberVault founders Mike and Erin recommend, was to put all her freebies into a subscriber hub which she calls “Free Goodies” – instead of having a bunch of dropbox links and random info in emails, it seemed just so much more functional and cohesive. Then she added just one paid course. This was the start to her MemberVault – visitors can see and access her free goodies and see the paid offer too! The beauty is that just with the front end functionality, Jaclyn felt she was getting enough value out of the software… and then, whoa, she got into all the back end stuff. “It can be overwhelming! With every new platform, it can do so much doesn't mean we have to have it do all those things.” Fast forward to present and Jaclyn has fully integrated MemberVault into her business and see it as a “Living, breathing representation of her email list.” She's able to see what they are interested in, what they are actually doing… She asks them questions and is getting answers (a dream to hear from your subscribers!). All this boils down to just having more DATA. In terms of relationship marketing: “I feel like I'm able to make the right offers to the right people. And not just be blindly promoting things and just shouting!” – Jaclyn Mellone She has the ability to customize her offers and feels good about what she is doing. This approach also allows her to have more offers going at the same time because she is not making all the offers to the whole list. The offers may be made through email automation based on their MemberVault activity, or when it makes sense to do so, she does personal invites. One of her favorite “funnels” is a webinar to personal invites. Jaclyn takes us through an example in her business – the course called Best Month Ever! It's a 2 week live course that she sold for $99. The promotion for the course was just to her email list and she hosted the entire thing inside MemberVault . With the data available, she was able to see who the most active participants were and who the less active people were. From there, she and her team were able to nudge the less active people along to make sure they were getting the most out of it. It was a high energy two weeks. 50% of course participants posted in the group that they had their best month ever. With the course being hosted in MemberVault the course participants could see Jaclyn's other offerings (some clicked all of them, others clicked one or two) At the end of the course, Jaclyn asked what their next goal was – responses to this question were logged in MemberVault and helped Jaclyn see how her upcoming offers could fit with the student's objectives. Between the answer to the question, their participation and, what they clicked on inside MemberVault, Jaclyn was able to provide customized best offers for the most likely clients. Note: this is not all automated, but that's what makes this so special. “In the online world, it's so easy to use technology to its fullest extent and take the human experience out of it. But when you're really helping people… when you're able to take technology and layer that with personalization… that's when your conversions go through the roof.” – Jaclyn Mellone The data in MemberVault gave Jaclyn a preview of what her business could look like based on the action of subscribers and course purchaser! If instead of using the data, at the conclusion of the 2 week course Jaclyn had said to her purchasers “you can join this membership or you can join this group coaching or we can work together one on one.” Most people wouldn't know what to do and they probably wouldn't pick anything! Human psychology says that people won't pick anything if they aren't guided. People want to be told the next step. For Jaclyn, it made sense to promote the membership to everyone and guide others towards group coaching and still others towards one-on-one. She knows that her membership is great for gals who want to stick with one-on-one work whereas her group coaching is geared towards those that want to switch to a one-to-many model. Having the click data as well as the response to her final course question gave Jaclyn the information she needed to provide next steps. As far as the one-on-one personal outreach – that came mostly from who actually clicked to learn more. Anyone can get value from one-on-one work with a coach or mentor, those that self-selected were more likely to already be thinking about it! Bringing the conversation back to the present, when you go to Jaclyn's MemberVault : https://jaclynmellone.vipmembervault.com/teaser today after you finish reading, you'll find: Free Goodies: both those that have dedicated landing pages and those that are more subtle, such as ones mentioned on the Go to Gal podcast. Best Month Ever: the course we discussed above is available as evergreen, so you can start it today (and also have access to the next live run!) Go To Gal Membership: There may be immediate access or a wait list, depending on what else is going on in Jaclyn's business Group Coaching Program Application One-on-one Application MemberVault is a tool for building a relationship with your customers not just about giving them your content. People are much more likely to continue to work with you when you've not only helped them with your content (information) but also given them a hand to hold on the journey. Here's why Jaclyn would suggest MemberVault to her peers, students and other coaches: You can try out all the features for free container for freebies without the need for sophisticated landing pages house bonuses for offline offers (such as bonuses for their book) simple landing page and payment processor for One-on-One services It's all about relationship marketing Learning how and what your subscribers are doing inside MemberVault helps you learn what might be of interest to them Personal outreach I don't often include the “bonus question” in the episode show notes, but I really love Jaclyn's ideas and know that they are a great way to wrap up this post. I asked Jaclyn what she'd like to see in MemberVault that she doesn't see yet – she would like to see more opportunity for communication. Especially around the quiz answers. Inside MemberVault you can easily see a response to a question but there is no mechanism to respond or take that feedback further inside MemberVault . Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jaclyn MemberVault : http://jaclynmellone.com/goodies/ Website: http://jaclynmellone.com Facebook: https://www.facebook.com/jaclynmellone/ Instagram: jaclyn_mellone Instagram: go.to.gal
Jaclyn is the host of the Go-To Gal podcast and as she says she “Helps Experts Build Profitable Personal Brands” – She works with her clients on marketing, mindset and strategy. My first question for Jaclyn was “Why did you end up jumping into the MemberVault camp and what are you using MemberVault for?” I love her candor – she got started with MemberVault and it took a good 3 or 4 months before she actually took full advantage of the software. For Jaclyn, MemberVault is far more than a course or membership platform – see, she’s really big on relationship marketing. Jaclyn doesn’t use every aspect of MemberVault -- she continues to use ClickFunnels for her landing pages. For her, ClickFunnels offers key aesthetic, metrics and functionality that didn’t seem necessary to replace – they are working for her, so when she brought MemberVault in as a tool, it was not to replace ClickFunnels (which is a tool that is working in her business.) That being said, she found ClickFunnels was not an ideal place to host her course and membership content – in her words “It was just always clunky and confusing for the end user.” So again, she loves it for landing pages but needed a different tool for content delivery. “If something’s working for you, don’t drop it just because Jaclyn and I are talking about something else. Just add this information that we’re sharing to your repository of if something’s not working maybe I’ll consider!” – Jaime Slutzky, Episode #44 Tech of Business Podcast During her tool exploration she looked at Thinkific – it did exactly what it was supposed to do, but nothing more. She was kinda neutral and not all in on the software – it was just not the right tool for her and her audience. And she just didn’t think it was a WOW beyond what she could get with ClickFunnels… And then we got back to talking about MemberVault and on first impression, she likes that she was able to brand it – pretty and cohesive are important to her and great user experience. At first it was just a better solution – and she hadn’t even “geeked out” on the back end yet! Her first step, as MemberVault founders Mike and Erin recommend, was to put all her freebies into a subscriber hub which she calls “Free Goodies” – instead of having a bunch of dropbox links and random info in emails, it seemed just so much more functional and cohesive. Then she added just one paid course. This was the start to her MemberVault – visitors can see and access her free goodies and see the paid offer too! The beauty is that just with the front end functionality, Jaclyn felt she was getting enough value out of the software… and then, whoa, she got into all the back end stuff. “It can be overwhelming! With every new platform, it can do so much doesn’t mean we have to have it do all those things.” Fast forward to present and Jaclyn has fully integrated MemberVault into her business and see it as a “Living, breathing representation of her email list.” She’s able to see what they are interested in, what they are actually doing… She asks them questions and is getting answers (a dream to hear from your subscribers!). All this boils down to just having more DATA. In terms of relationship marketing: “I feel like I’m able to make the right offers to the right people. And not just be blindly promoting things and just shouting!” – Jaclyn Mellone She has the ability to customize her offers and feels good about what she is doing. This approach also allows her to have more offers going at the same time because she is not making all the offers to the whole list. The offers may be made through email automation based on their MemberVault activity, or when it makes sense to do so, she does personal invites. One of her favorite “funnels” is a webinar to personal invites. Jaclyn takes us through an example in her business – the course called Best Month Ever! It’s a 2 week live course that she sold for $99. The promotion for the course was just to her email list and she hosted the entire thing inside MemberVault . With the data available, she was able to see who the most active participants were and who the less active people were. From there, she and her team were able to nudge the less active people along to make sure they were getting the most out of it. It was a high energy two weeks. 50% of course participants posted in the group that they had their best month ever. With the course being hosted in MemberVault the course participants could see Jaclyn’s other offerings (some clicked all of them, others clicked one or two) At the end of the course, Jaclyn asked what their next goal was – responses to this question were logged in MemberVault and helped Jaclyn see how her upcoming offers could fit with the student’s objectives. Between the answer to the question, their participation and, what they clicked on inside MemberVault, Jaclyn was able to provide customized best offers for the most likely clients. Note: this is not all automated, but that’s what makes this so special. “In the online world, it’s so easy to use technology to its fullest extent and take the human experience out of it. But when you’re really helping people… when you’re able to take technology and layer that with personalization… that’s when your conversions go through the roof.” – Jaclyn Mellone The data in MemberVault gave Jaclyn a preview of what her business could look like based on the action of subscribers and course purchaser! If instead of using the data, at the conclusion of the 2 week course Jaclyn had said to her purchasers “you can join this membership or you can join this group coaching or we can work together one on one.” Most people wouldn’t know what to do and they probably wouldn’t pick anything! Human psychology says that people won’t pick anything if they aren’t guided. People want to be told the next step. For Jaclyn, it made sense to promote the membership to everyone and guide others towards group coaching and still others towards one-on-one. She knows that her membership is great for gals who want to stick with one-on-one work whereas her group coaching is geared towards those that want to switch to a one-to-many model. Having the click data as well as the response to her final course question gave Jaclyn the information she needed to provide next steps. As far as the one-on-one personal outreach – that came mostly from who actually clicked to learn more. Anyone can get value from one-on-one work with a coach or mentor, those that self-selected were more likely to already be thinking about it! Bringing the conversation back to the present, when you go to Jaclyn’s MemberVault : https://jaclynmellone.vipmembervault.com/teaser today after you finish reading, you’ll find: Free Goodies: both those that have dedicated landing pages and those that are more subtle, such as ones mentioned on the Go to Gal podcast. Best Month Ever: the course we discussed above is available as evergreen, so you can start it today (and also have access to the next live run!) Go To Gal Membership: There may be immediate access or a wait list, depending on what else is going on in Jaclyn’s business Group Coaching Program Application One-on-one Application MemberVault is a tool for building a relationship with your customers not just about giving them your content. People are much more likely to continue to work with you when you’ve not only helped them with your content (information) but also given them a hand to hold on the journey. Here’s why Jaclyn would suggest MemberVault to her peers, students and other coaches: You can try out all the features for free container for freebies without the need for sophisticated landing pages house bonuses for offline offers (such as bonuses for their book) simple landing page and payment processor for One-on-One services It’s all about relationship marketing Learning how and what your subscribers are doing inside MemberVault helps you learn what might be of interest to them Personal outreach I don’t often include the “bonus question” in the episode show notes, but I really love Jaclyn’s ideas and know that they are a great way to wrap up this post. I asked Jaclyn what she’d like to see in MemberVault that she doesn’t see yet – she would like to see more opportunity for communication. Especially around the quiz answers. Inside MemberVault you can easily see a response to a question but there is no mechanism to respond or take that feedback further inside MemberVault . Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jaclyn MemberVault : http://jaclynmellone.com/goodies/ Website: http://jaclynmellone.com Facebook: https://www.facebook.com/jaclynmellone/ Instagram: jaclyn_mellone Instagram: go.to.gal
In this episode, I sit down with Jaime Slutzky to talk about how to get started in business today. http://techofbusiness.com http://audible.com/tinyleaps http://tinyleapsbook.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don't buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essentially an extension of your email list. Mike describes MemberVault as a deconstructed funnel where people can pick and choose from free and paid offers, they call it the Binge And Buy Marketplace. 88% of people who went in to get the freebie that they opted in for will click into your paid offers and at least check them out! That's a lot more potential buyers on your offers than you'd get by emailing the freebie! Now regardless of the type of buyer you have attracted (a quick adopter or a slow adopter) the availability of your products and services is ready for them when they are ready – sending them back to the MemberVault Subscriber Hub regularly is going to help move the needle. I want to directly quote Mike here: “The real power is, Jaime, we're tracking everything that happens! Because they're logged into MemberVault , we can track everything that they do.” This allows you as the content creator to know what content they're engaging with, what is resonating, where drop off is, who is looking at the paid offers! There are so many nuggets in this episode, I probably should have had it word-for-word transcribed… here's another great quote from Mike: “There's a lot of fence sitters. And what's really interesting is those fence sitters are silent. They don't email you to have you talk them into it…” TALK ME INTO IT – Said nobody EVER With the data knowing that they are sitting on the fence and looking at your content, you can use the integration with your email marketing platform (like ActiveCampaign) to send them an enticing email prodding them along the path to become a paying client. Inside your MemberVault not only can you put online consumable content like text, images and video, there is also room to insert downloadable documents and ASK Questions. Every action that someone takes inside MemberVault is tracked and can be viewable in their profile. They also get a numerical value based on the activity and whether you use automation or manual processes, you have valuable data to know who to reach out to to help them get off the fence. Here's an example of how a 5-day free challenge would look using MemberVault : Challenge landing page and signup can live on your main WordPress website Signup is done through a form on your WordPress website that links into ActiveCampaign ActiveCampaign has a trigger to add the user to the associated product on MemberVault Challenge content is delivered inside MemberVault Each challenge participant will receive a score as they progress through the challenge As the challenge host, you'll be able to look at the participant level and reach out to the most engaged! At this point, Mike goes into describing the user log in great detail. And this is where the platform really sets itself apart as a relationship marketing platform. Inside the user log you can see everything that user has ever done inside your MemberVault – and every question they have answered to really be able to personalize outreach and grow the relationship. The sweet spot of MemberVault is creating a deep and authentic relationship with those people who are engaging with your content. My next question for Mike was “Who was MemberVault built for and who are you finding are your most loyal clients?” MemberVault actually started as a course platform but Mike and Erin pivoted to this entirely different model because they originally build it with openness and flexibility inside. Most successful MemberVault accounts are digital content or service providers. Mike said that the most successful account right now is Jenni Waldrop who is coming up in this mini-series next week. (I'll link to that right here once the episode is live!) The digital accompaniment to Mike Michalowicz's book Clockwork is on MemberVault . Sign up for that here: https://clockwork.life/signup.html Inside the Clockwork MemberVault they have free content and a live group program. They constantly have new leads and regularly fill the program based on the value provided in the free content, brand reputation and of course the book itself. The flow here is book – free digital content – upsell into group program. Another way to look at the Binge and Buy market place with a freebie entry point is that it's like a store giving away free popcorn to everyone who comes in the store. Some people may come in for the popcorn and leave, but a number of people who would never have come into the store eat their popcorn and walk around to see what the store actually sells! And they're like “I'm really glad the popcorn got me into this store!” I took the analogy further – the next time that person pops microwave popcorn at home they will recall the experience at the store and it will remind them to go back to the store. This is the recall scenario and bringing this back to the MemberVault space – when that person opts into something new that you've created and lands back in your MemberVault and is even more enamored with your products and will dig deeper into the other opportunities you present inside there. MemberVault is an extension of your email list and a simple reminder inside your emails (rather than pitching or launching all the time) is to redirect them back to your MemberVault . MemberVault helps you keep the conversation going. Someone may not access your content for weeks or months after opting-in but then will have a flurry of activity inside there and become a paying client. The unique advantage of putting all your free content into MemberVault is that you are able to sell a lot more passively because your free content gets people in and your paid offers sit alongside them. “You want them to engage with your free content.” – Mike Kelly, MemberVault Co-Founder The concept behind MemberVault makes me as a user feel warm. I am thrilled to poke around and see what is there. You are inviting me into the space rather than sending me something that may never see outside of my inbox. A great story to show the value of meeting your new subscriber where they are and not over-complicating: Mike was looking to get into shape. Found a website with a trainer he was interested in buying a course, guidance or support from. But there was no way to directly work with him – instead the only thing was to sign up for his 5-day workout package. So he signed up. Day 1 received a video and he liked it. Next day he got the email but it didn't come at a good time, so he saved it for later and managed to find time to watch it. He's starting to lose touch, by Day 3 saved it but never went back to it. Day 4 and Day 5 emails were deleted straight away – he was done, it wasn't taking him on the journey he was looking for back on Day 1. Then on Day 6 he got a congratulations for finishing the 5 day challenge… the wallet was open on Day 1 but by Day 6 he was over it and had found another option. Instead, if that trainer was using MemberVault , Mike would see the 5 day challenge, the other ways to work with the trainer and other free or low cost options. Even if the content is dripped inside MemberVault there is a carrot sitting there waiting for him at the end of the challenge. “The first impression that you give someone is paramount.” – Jaime Slutzky, host Tech of Business podcast TLDR; MemberVault allows you as the business owner: To be able to connect and engage with your audience To nurture your list, by giving them gift after gift after gift each time you add something new to your MemberVault To get passive sales and hot leads With the free tier of MemberVault all features are unlocked as well as access to the MemberVault Collaborative and training resources. The only limit is 50 people.
MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don’t buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essentially an extension of your email list. Mike describes MemberVault as a deconstructed funnel where people can pick and choose from free and paid offers, they call it the Binge And Buy Marketplace. 88% of people who went in to get the freebie that they opted in for will click into your paid offers and at least check them out! That’s a lot more potential buyers on your offers than you’d get by emailing the freebie! Now regardless of the type of buyer you have attracted (a quick adopter or a slow adopter) the availability of your products and services is ready for them when they are ready – sending them back to the MemberVault Subscriber Hub regularly is going to help move the needle. I want to directly quote Mike here: “The real power is, Jaime, we’re tracking everything that happens! Because they’re logged into MemberVault , we can track everything that they do.” This allows you as the content creator to know what content they’re engaging with, what is resonating, where drop off is, who is looking at the paid offers! There are so many nuggets in this episode, I probably should have had it word-for-word transcribed… here’s another great quote from Mike: “There’s a lot of fence sitters. And what’s really interesting is those fence sitters are silent. They don’t email you to have you talk them into it…” TALK ME INTO IT – Said nobody EVER With the data knowing that they are sitting on the fence and looking at your content, you can use the integration with your email marketing platform (like ActiveCampaign) to send them an enticing email prodding them along the path to become a paying client. Inside your MemberVault not only can you put online consumable content like text, images and video, there is also room to insert downloadable documents and ASK Questions. Every action that someone takes inside MemberVault is tracked and can be viewable in their profile. They also get a numerical value based on the activity and whether you use automation or manual processes, you have valuable data to know who to reach out to to help them get off the fence. Here’s an example of how a 5-day free challenge would look using MemberVault : Challenge landing page and signup can live on your main WordPress website Signup is done through a form on your WordPress website that links into ActiveCampaign ActiveCampaign has a trigger to add the user to the associated product on MemberVault Challenge content is delivered inside MemberVault Each challenge participant will receive a score as they progress through the challenge As the challenge host, you’ll be able to look at the participant level and reach out to the most engaged! At this point, Mike goes into describing the user log in great detail. And this is where the platform really sets itself apart as a relationship marketing platform. Inside the user log you can see everything that user has ever done inside your MemberVault – and every question they have answered to really be able to personalize outreach and grow the relationship. The sweet spot of MemberVault is creating a deep and authentic relationship with those people who are engaging with your content. My next question for Mike was “Who was MemberVault built for and who are you finding are your most loyal clients?” MemberVault actually started as a course platform but Mike and Erin pivoted to this entirely different model because they originally build it with openness and flexibility inside. Most successful MemberVault accounts are digital content or service providers. Mike said that the most successful account right now is Jenni Waldrop who is coming up in this mini-series next week. (I’ll link to that right here once the episode is live!) The digital accompaniment to Mike Michalowicz’s book Clockwork is on MemberVault . Sign up for that here: https://clockwork.life/signup.html Inside the Clockwork MemberVault they have free content and a live group program. They constantly have new leads and regularly fill the program based on the value provided in the free content, brand reputation and of course the book itself. The flow here is book – free digital content – upsell into group program. Another way to look at the Binge and Buy market place with a freebie entry point is that it’s like a store giving away free popcorn to everyone who comes in the store. Some people may come in for the popcorn and leave, but a number of people who would never have come into the store eat their popcorn and walk around to see what the store actually sells! And they’re like “I’m really glad the popcorn got me into this store!” I took the analogy further – the next time that person pops microwave popcorn at home they will recall the experience at the store and it will remind them to go back to the store. This is the recall scenario and bringing this back to the MemberVault space – when that person opts into something new that you’ve created and lands back in your MemberVault and is even more enamored with your products and will dig deeper into the other opportunities you present inside there. MemberVault is an extension of your email list and a simple reminder inside your emails (rather than pitching or launching all the time) is to redirect them back to your MemberVault . MemberVault helps you keep the conversation going. Someone may not access your content for weeks or months after opting-in but then will have a flurry of activity inside there and become a paying client. The unique advantage of putting all your free content into MemberVault is that you are able to sell a lot more passively because your free content gets people in and your paid offers sit alongside them. “You want them to engage with your free content.” – Mike Kelly, MemberVault Co-Founder The concept behind MemberVault makes me as a user feel warm. I am thrilled to poke around and see what is there. You are inviting me into the space rather than sending me something that may never see outside of my inbox. A great story to show the value of meeting your new subscriber where they are and not over-complicating: Mike was looking to get into shape. Found a website with a trainer he was interested in buying a course, guidance or support from. But there was no way to directly work with him – instead the only thing was to sign up for his 5-day workout package. So he signed up. Day 1 received a video and he liked it. Next day he got the email but it didn’t come at a good time, so he saved it for later and managed to find time to watch it. He’s starting to lose touch, by Day 3 saved it but never went back to it. Day 4 and Day 5 emails were deleted straight away – he was done, it wasn’t taking him on the journey he was looking for back on Day 1. Then on Day 6 he got a congratulations for finishing the 5 day challenge… the wallet was open on Day 1 but by Day 6 he was over it and had found another option. Instead, if that trainer was using MemberVault , Mike would see the 5 day challenge, the other ways to work with the trainer and other free or low cost options. Even if the content is dripped inside MemberVault there is a carrot sitting there waiting for him at the end of the challenge. “The first impression that you give someone is paramount.” – Jaime Slutzky, host Tech of Business podcast TLDR; MemberVault allows you as the business owner: To be able to connect and engage with your audience To nurture your list, by giving them gift after gift after gift each time you add something new to your MemberVault To get passive sales and hot leads With the free tier of MemberVault all features are unlocked as well as access to the MemberVault Collaborative and training resources. The only limit is 50 people.
She Thinks Big - Women Entrepreneurs Doing Good in the World
In this episode, I speak with 7 guests from Biz Chix Live, a conference for women entrepreneurs, held annually in Irvine, CA and hosted by Natalie Eckdahl. These women have successful businesses and I wanted to hear from them what their main takeaways were from the conference. Many of them talked about how attending helped them shift their view of what was possible in their businesses in 2019. Here they are, in order of appearance: Nikki Rausch, Your Sales Maven: https://yoursalesmaven.com/ Amanda Berlin, with the Empowered Publicity Podcast: https://amandaberlin.com, https://amandaberlin.com/thepodcast/ Jamie Lieberman, Hashtag Legal: https://www.hashtag-legal.com/ Betsy Walling Furler: https://medium.com/@betsyfurler Debbie Gonzales, Guides by Deb, the Debcast, & Girls with Guts: http://www.debbiegonzales.com/the-debcast-podcast/ Jaime Slutzky, Tech of Business & Tech of Business Podcast: https://techofbusiness.com/, https://techofbusiness.com/episodes/ Hunter Clarke Fields, Mindful Mama: https://www.mindfulmamamentor.com/ What was your takeaway from this episode? Come share in the She Thinks Big private Facebook Group. It’s free, and it’s the best place to be if your big ideas need airtime and support to grow.
Which tools should you use for the most effective communication within your team? How can technology support your business and save you time and energy? On today’s show, Shelli features our community member Jaime Slutsky, Founder of The Tech of Business. Jaime shares her thoughts on a variety of tech tools that are available to the small business owner to help streamline her processes and impact the effectiveness of her team. Options for the following tools are discussed: Appointment Bookings Team Communication Calendars Email Campaigns Document Storage Project Management Event Tickets Subscription Box Sales Jaime Slutzky integrates software systems for creative and out of the box entrepreneurs (so that they can spend their time and energy creating content and engaging with their clients.) She thrives by removing tech as a barrier to letting her clients’ visions shine through. Jaime hosts the Tech of Business podcast where she showcases the role of software and technology in businesses of every size and shape. On the show, Jaime helps you to demystify your tech needs. Get our Free Hiring Resource Bundle Connect With Jaime Slutzky: Facebook Twitter Instagram LinkedIn Website Tech of Business Podcast Books or Tools or Events Mentioned: Voxer Convert Kit Active Campaign Trello Acuity Slack Basecamp Asana Eventbrite Thinkific Work with Shelli: One Day Mastermind GrowthChix Accelerator Program ProfitChix Mastermind Strategy Session Work With Natalie: One Day Mastermind GrowthChix Accelerator Program CEOCHIX Mastermind Strategy Session Listen to The BizChix Podcast Join the BizChix Community This episode was first published at BizChix.com/team31.
01:12 – Jaime’s Superpower: Taking complex ideas and figuring out the fastest way from here to there. (i.e.: logistics!) Zapier (https://zapier.com/app/home) 05:41 – Tech as a Roadblock 19:44 – Handing Off Responsibilities to Business Owners Process Street (https://www.process.st/) The Checklist Manifesto: How to Get Things Right (https://www.amazon.com/gp/product/0312430000/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=therubyrep-20&creative=9325&linkCode=as2&creativeASIN=0312430000&linkId=6e597d9265972959598d021084c9e77f) Bullet Journals (https://bulletjournal.com/) 18:09 – Identifying Ideal Clients and Attitudes Towards Technology 24:40 – Documentation 36:53 – What do clients need to know about technology? Reflections: John: Documentation is important. Jamey: Getting tech recommendations from people you trust, pick one, and do it. Don’t be paralyzed by indecision. Jaime: Document in isolation. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode). To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Amazon links may be affiliate links, which means you’re supporting the show when you purchase our recommendations. Thanks! Special Guest: Jaime Slutzky.
Talking to the CEO of Tech of Business about being a tool-agnostic, the appeal of steampunk, and the benefits of using different tools for similar tasks.
Jaime Slutzky is a tech expert and loves helping entrepreneurs understand and solve their tech needs to run their buisness. On this episode she talks tech, she shares the benefits of hosting a virtual summit to grow your list and credibility (another area of her expertise) and why you should work in your zone of genius. Having a tech expert on your team is critical to business success so be sure to catch this episode. Get your Tech Checklist from Jaime at https://techofbusiness.com/quickcheck/ and find her website at https://techofbusiness.com/
Jaime Slutzky is a life-long techie and loves to talk about it. So much so that she has a new podcast show called "The Tech of Business" . On her show she helps expose the technology that runs growing and thriving businesses today. From smart and innovative to nuts and bolts, host Jaime Slutzky leaves no tech stone unturned. Jaime also balances being a mom and a technology consultant. Hear her story and her fun conversation with Lou Diamond as the two connected right at the onset of her new show. *** Connect to Lou Diamond: www.loudiamond.net Subscribe to Thrive LOUD: www.thriveloud.com/podcast
In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business. What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate. Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology can help you expand your business beyond your initial reach. "In place of hiring people, I was ready to hire people, I hired systems." — Lisa Woodruff Connect with Lisa Woodruff: Twitter: @organize365 Facebook: @Organize365 Website: Organize365.com Instagram: Organize365 Connect with Jaime Slutzky: Show Notes: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Danielle Taylor Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business. What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate. Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology can help you expand your business beyond your initial reach. "In place of hiring people, I was ready to hire people, I hired systems." — Lisa Woodruff Connect with Lisa Woodruff: Twitter: @organize365 Facebook: @Organize365 Website: Organize365.com Instagram: Organize365 Connect with Jaime Slutzky: Show Notes: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Danielle Taylor Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Virtual Summits In this episode, Jaime discusses: What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a virtual summit start with the end in mind. Virtual summits can be used as a launching pad. "Your return of investment with technology is limitless." — Jaime Slutzky Connect with Jaime Slutzky: Podcast: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Danielle Taylor Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Virtual Summits In this episode, Jaime discusses: What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a virtual summit start with the end in mind. Virtual summits can be used as a launching pad. "Your return of investment with technology is limitless." — Jaime Slutzky Connect with Jaime Slutzky: Podcast: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Danielle Taylor Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand out from your competition by creating engagement and loyal fans with your email marketing -- the best emails are ones that educate and inspire A great place to start is with Aweber, ConvertKit, or ActiveCampaign When you share stories and how you work, it helps people connect - which is the whole point of email marketing "The best emails are ones that educate and inspire. " — Jaime Slutzky Links for this Episode: Aweber http://simplyjaime.com/aweber ConvertKit http://simplyjaime.com/convertkit ActiveCampaign http://simplyjaime.com/activecampaign Connect with Jaime Slutzky: Website: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Anna Nygren Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand out from your competition by creating engagement and loyal fans with your email marketing -- the best emails are ones that educate and inspire A great place to start is with Aweber, ConvertKit, or ActiveCampaign When you share stories and how you work, it helps people connect - which is the whole point of email marketing "The best emails are ones that educate and inspire. " — Jaime Slutzky Links for this Episode: Aweber http://simplyjaime.com/aweber ConvertKit http://simplyjaime.com/convertkit ActiveCampaign http://simplyjaime.com/activecampaign Connect with Jaime Slutzky: Website: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Anna Nygren Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Show notes by show producer/podcastologist: Danielle Taylor Jaime Slutzky is a life-long techie. She worked on her first website in 1996 while studying for her computer science degree. With degree in hand, Jaime moved from Canada to Seattle where she spent over a decade in the IT department of a Fortune 100 company. Being mom to two young girls, Jaime left the corporate world in 2011, with the support of her husband. Here she began a freelance website development business. Through ebbs and flows, this business turned into a systems integration specialty and virtual summit production. Jaime primarily works with established businesses who are looking to do something new online and want a strategist and implementation queen on their side. Jaime is the host of the Tech of Business podcast where she digs into the tech that helps businesses run. Connect with Jaime Slutzky: Twitter: @simplyjaime Podcast: The Tech of Business Podcast Email: jaime@virtualsummitTECH.com Website: https://techofbusiness.com Offer: https://virtualsummitTECH.com/nice-guys/ Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Guys Sponsor: Interview Valet is the best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads. Nice Guys Links Support the podcast at www.Patreon.com/NiceGuys Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course) Survey: Take our short survey so The Nice Guys know what you like. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Social Quant - Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Don't underestimate the Power of Nice.
In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the glass half-full and someone who is willing to stretch oneself The guests will be fellow service-based professionals that are using tech in innovative ways "I actually became an entrepreneur because I wanted to be a Mom first." — Jaime Slutzky Connect with Jaime Slutzky: Website: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Anna Nygren Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the glass half-full and someone who is willing to stretch oneself The guests will be fellow service-based professionals that are using tech in innovative ways "I actually became an entrepreneur because I wanted to be a Mom first." — Jaime Slutzky Connect with Jaime Slutzky: Website: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com Show notes by show producer: Anna Nygren Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
On Amplify today, I'm so excited to share my conversation with Jaime Slutzky, CEO and tech genius over at Virtual Summit Tech. Not only am I a part of her upcoming virtual summit this December 5th-8th, The BizBFF Summit, but Jaime and I had the chance to chat about why summits are so powerful for the evolution of your business and what you need to think about before you plan a summit. We also dove deep into how tech can connect to your heart-driven biz and so much more.
Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018! In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own. About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience. Highlights: What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders How participating in or hosting your own virtual summit can help you become an influencer in your field. How long it takes to create a virtual summit and the three main components of one Questions to ask yourself if you’re thinking of hosting your own virtual summit How to make sure you’re getting the most out of the summit as an interviewee Links: Show notes at https://www.speakingyourbrand.com/44 Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/ Learn about Jamie’s services at https://virtualsummittech.com/ Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5. Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Sign up for a strategy session at https://www.speakingyourbrand.com/strategy Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!
In this episode, I speak to Jaime Slutzky from; a Canadian based near Seattle, Washington. As well as being a WordPress developer and an online technology consultant, Jaime also helps her client with running a virtual summit to grow and leverage their business.
Copy That Pops: Writing Tips and Psychology Hacks for Business
The psychology of putting on an effective virtual summit... In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as “a series of webinars on steroids”. These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future. A Few Exciting Highlights: How virtual summits can grow your email list and expand your impact How to sell your video content as a package, bundle packages, or membership options Copywriting advice Tips from the technology side of virtual summits The minimum requirements for getting started on your own Selling platforms and payment processing Course delivery platforms Why a well-produced summit is so important How to get people to participate applying Psychology Shownotes for Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky
Audacious Mamas - Inspiration and Strategies for Mompreneurs
Jaime Slutzky is a mom of two spunky girls ages 7 and 9. She's a tech consultant who works mainly with women helping them focus on what they do well so they can thrive while she does the heavy lifting on the tech side. She lives in the Seattle area and has been working as a mompreneur for the last five years. Jaime is that perfect blend of the tech geek and social butterfly. She knows how to get it done for you, your website, your funnel, that online quiz you've been dreaming about. She steps in gracefully with cheer and takes the load off, so you don't have to worry anymore. In this interview, she shares how she combines mothering, kid chauffering, and consulting in a way that meets her client's needs and works for her lifestyle. Bonus: Jaime's kids are voracious readers, and she shares what may have been the catalyst for their early reading. They literally have a one book a day rule - a limit, not a goal - or her daughters would be reading two books a day! Where to find more about Jaime... Jaime's websites http://simplyjaime.com/ Jaime on Twitter https://twitter.com/SimplyJaime
Who: Jaime Slutzky - Technology Strategist What We Talked About: How to get your mind around the technology in your business. Should you train your brain and get comfortable with it? Should you hire it out? If you do hire it out, what should you look for in a technology expert. Jaime lays out four tips for finding the right person and reveals how to fix that funky “copy and paste” and now the text looks funky problem. Why I Like Jaime: She makes technology sound easy. When you listen to her, you feel like you could actually “get it” one day. She understands that having a positive mindset is key and she explains things in easy-to-understand language. No geek speak here. Just down-to-earth, easy-to-understand, English. Great Line: Content is so important! Where to Learn More: http://www.simplyjaime.com http://www.themindawareshow.com
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
The tables are turned! The Biz Chix Podcast host and entrepreneur Natalie Eckdahl is interviewed by listeners of the show. Get intimate with Natalie as she answers questions about her life, her family and her business. Natalie also shares how she stays productive running two businesses and being a mom to soon to be 3 children. Finally, hear some of Natalie's top takeaways from the first 100 episodes!Thanks to Listeners for their Questions April Lacey, pinupcosmetics.net Jaime Slutzky, fitwithflair.com Enya Hixson (10 years old), entrepreneurkidsacademy.com Brianne Grogan, femfusionfitness.comThanks to Previous Guests for their Shout Outs Julie Busha John Lee Dumas Jenn Paige Katie Krimitsos
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