The Successful Fashion Designer

Could you land a $75/hour freelance gig without even showing a portfolio? Sara Bleske did—and her story might just change the way you think about pitching.After being laid off from her full-time design job, surface and textile designer Sara Bleske didn't wait until everything was “ready.” Instead, she led with sincerity, curiosity, and a desire to be helpful—and ended up landing her dream client from a cold email (yes, really). In this episode, Sara opens up about the moment she hit “send,” the nerves that followed when she thought she got ghosted, and the surprising way it all came together.You'll hear how she navigated the leap into freelancing while juggling motherhood and self-doubt, and how she figured out her niche when her skills felt all over the place. From crafting thoughtful outreach messages to experimenting with social media and tools like ChatGPT, Sara shares the real, raw, and refreshingly simple strategies that helped her get started—and get paid.If you're new to freelancing or have been at it a while, click play now to hear how genuine connection and a little courage can open big doors—even without a perfect portfolio.Resources:008: Freelance Textile Designer: How to Have A Successful Career with Michelle FifisAbout Sara:Sara Bleske is a textile and surface pattern designer with over 15 years of in-house corporate experience in home textiles, decor, apparel, and craft ribbons/trims. She is passionate about creating patterns and surface designs that make people happy.Connect with Sara:Email her at sarablesketextiles@gmail.comFollow on InstagramConnect on LinkedIn Download my Freelance Price List just for fashion (it's free!): sewheidi.com/price

From Zero Reviews to $4K Clients: How Danielle Steman Broke Into Freelance Fashion With Just 8 PitchesEver wondered how to stand out on Upwork without a single rating, review, or testimonial? Danielle Steman did just that—and banked $4,000 from her first two freelance clients.In this episode, you'll meet Danielle, a former engineer from The Netherlands who left behind a stable tech career to carve out a bold new path in fashion. Specializing in made-to-measure and latex pattern making, she built a niche business from scratch—landing high-paying clients with just eight targeted pitches and zero experience on her profile.You'll hear how her technical background gave her an edge, how she uses mobile scanning and CAD to wow clients, and why saying no to non-niche work helped her grow faster. She also shares the mindset shifts that helped her go all-in, and the exact steps she took to start attracting international clients (hint: it's simpler than you think!).If you're new to freelancing or have been at it a while, click play now to learn how confidence, clarity, and a super-specific niche can unlock your freelance fashion career.About Danielle:Danielle Steman is a freelance patternmaker for liberated brands committed to sustainable practices and inclusivity.She specializes in designs that fit like a glove, focusing on made-to-measure and latex garments. A fashion tech aficionado, she thrives on technical challenges and is a strong advocate for Made to Measure and Made to Order as the future of fashion. Over the past two years, she has been deeply engaged in exploring the integration of 2D, 3D, and scanning technologies to craft perfectly fitting patterns at the touch of a button.Connect with Danielle:Visit her website: https://daniellesteman.nl/Email her at info@daniellesteman.nlFollow on InstagramConnect on LinkedIn Download my Freelance Price List just for fashion (it's free!): sewheidi.com/price

No degree, no industry connections, no Illustrator skills—and still crushing it as a fashion freelancer! Tabitha Calvin proves you don't need the "perfect" background to make it happen. Just a year ago, she was a Spanish teacher with a dream—and now she's designing streetwear collections for clients, including a former NBA player!In this episode, we get real about what it's like to build a freelance fashion career from scratch. From teaching herself Illustrator to landing $2,500 streetwear clients through LinkedIn and Upwork, Tabitha's story is packed with hustle, discipline, and major mindset shifts. We talk about hitting that first $1,000 month, dealing with tough client feedback, and the confidence it takes to own your worth as a freelance fashion designer. If you've ever doubted whether you can break into fashion without a degree, connections, or years of experience, this episode will leave you fired up to chase your freelance dreams.If you're just getting started or ready to go all in on your freelance fashion career, click play now and see what's possible when you bet on yourself.About Tabitha:Tabitha is a certified Spanish teacher and freelance fashion designer, finally living the dream she's had since she was 8. After getting into her dream fashion school but unable to afford it, she studied Spanish instead—but fashion never left her heart. She tried the boutique life in college but realized she just wanted to design. Everything changed when she discovered FAST through Heidi's YouTube channel and went all in. Now, she's building a steady client base, growing her network of fellow designers, and working toward her ultimate goal: transitioning into full-time freelance fashion design.Connect with Tabitha:Email her at tatacalvin@gmail.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Curious how a self-taught freelancer with zero fashion experience charged 4x the going rate—and landed the client anyway? Fathima's story is the bold confidence boost you didn't know you needed.This episode follows Fathima Thasneem's surprising entrance into the freelance fashion world, where a single LinkedIn message turned into a high-paying opportunity. With no degree and no prior design clients, she faced tough questions about her background—and didn't flinch. Instead, she leaned into her worth, set bold boundaries, and delivered with confidence. You'll hear how she used LinkedIn to find leads, why she priced higher than anyone expected, and how her honest, strategic approach paid off.If you're new to freelancing or have been at it a while, click play now to hear how trusting your instincts and taking risks can lead to your first big client win.About Fathima:Fathima Thasneem is a freelance womenswear designer specializing in Young Contemporary fashion, with a passion for fun, playful, and feminine designs. She helps brands create standout collections that blend creativity with wearability, turning ideas into polished, production-ready visuals. Her streamlined approach refines concepts quickly and ensures a smooth transition into production. With precise fashion CADs and thoughtful detailing, she brings clarity to the design process, ensuring every piece aligns with the brand's vision.Connect with Fathima:Email her at ft.thasneem@gmail.com Follow on InstagramConnect on LinkedIn

Learn the powerful mindset shift that took Jolleen from underpaid to unstoppable in fashion freelancing!Tired of feeling stuck, underpaid, or invisible in the fashion world? Jolleen Gabriel's story will seriously light a fire under you. She went from earning just $18 a day in the Philippines to making over $4,000 a month as a freelance fashion designer—working only 20 hours a week. No massive audience. No secret connections. Just a smart strategy, a mindset shift, and some intentional Instagram magic. In this episode, Jolleen shares how she built a thriving niche in swimwear, turned Instagram into a client-generating machine (without needing a huge following), and overcame self-doubt to confidently charge her worth. Her journey is packed with practical insights and inspiring mindset shifts that any freelancer can learn from.If you're new to freelancing or have been at it a while, click play now to discover how to land better clients, build a business you're proud of, and finally charge what you're worth.Resources: 197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross)Bonus: The $200K Reality Check: Why Starting a Fashion Brand Costs More Than You ThinkAbout Jolleen:Jolleen Gabriel is a swimwear designer who loves helping people bring their brand visions to life. For her, it's about more than just creating beautiful designs; it's about empowering entrepreneurs to launch successful swimwear lines. She guides her clients through every step, from sketching concepts and developing tech packs to finding the perfect manufacturer. Her goal is to make the process as smooth and supportive as possible, so her clients feel confident and excited about building their dream brands. Connect with Jolleen:Email her at jolleengabriel@gmail.comCheck out her websiteFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Discover how Candice Stokes went from undervalued to unstoppable in freelance fashion design!Ever felt stuck in a job where your skills weren't fully appreciated? Candice Stokes knows that feeling all too well. She spent years questioning if she was “ready” to freelance—if her portfolio was strong enough, if brands would take her seriously. But when she finally took the leap, she landed a $4,100 client in her very first month. A few weeks later? Another $2,000 project. Now, she's on track to leave her full-time job behind for good.In this episode, Candice breaks down her exact strategies for pitching, pricing, and standing out as a freelance fashion designer. She shares how she used ChatGPT to craft proposals that actually work, why your portfolio doesn't need to be perfect, and how an Instagram post unexpectedly led to a key connection in Thailand. Plus, she opens up about her passion for ethical fashion and building a business that aligns with her values.If you've ever wondered if freelancing could really work for you, Candice's story will challenge everything you thought about being “ready.” Click play now to hear how she made it happen—and how you can, too!About Candice:Candice Stokes is a technical fashion designer who transforms creative ideas into expertly crafted garments, thanks to her hands-on skills and years of sewing experience. She's passionate about how clothes tell stories—both cultural and personal—and loves geeking out over why fabric matters as much as fit. Whether she's sketching, sewing, or decoding a tricky pattern, Candice brings humor and heart to her work (and plenty of coffee).Connect with Candice:Email her at: hello@candicestokes.comVisit her website Follow on Instagram Connect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Think you can launch a fashion line with a few thousand dollars? You might want to think again. In this eye-opening bonus episode, Rachel Erickson breaks down the real cost of building a successful fashion brand—and spoiler alert: it's not cheap.After crunching the numbers, Rachel discovered that $200,000 is the magic number to hit profitability by year three. But where does all that money actually go? She walks us through the financial roadmap, from inventory costs to hiring a team, and reveals why many brands run out of cash before they even get off the ground.Beyond just the numbers, she also shares creative ways to fund your brand without drowning in debt . From freelancing to grants (and even unexpected funding strategies), she lays out real, practical solutions for making your dream brand a reality.If you've ever thought about launching your own line or working with clients who are, this episode is a must-listen. Press play now to hear the real numbers and learn how to set yourself—or your clients—up for long-term success in the fashion industry!Resources:021: How to Get Funding for Your Fashion StartupAbout Rachel:After 20 years of working for corporate apparel brands across the U.S., Rachel took a leap of faith and launched her own business consulting company in October 2021. Now, through her company, Unmarked Street, she partners with a variety of apparel brands, offering expertise in development, production, project management, and industry insights. With a vast network of connections across the industry and a deep passion for teaching and sharing knowledge, Rachel is excited to share her insights and experiences with the community!Connect with Rachel:Email her at: hello@unmarkedstreet.comVisit her website: Unmarked StreetVisit her website: The Business of ApparelFollow on InstagramConnect on LinkedIn Listen to her PodcastSubscribe to her YouTube Channel Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

From Nervous to Thriving: Discover how Alina Sanchez-Lopez transformed trade show nerves into a $12,000 freelance triumph!Ever walked into a trade show feeling completely out of place, unsure of how to approach potential clients? That was Alina—until a few key mindset shifts and strategic moves changed everything. A casual chat at Magic turned into a game-changing $12K project, reigniting her passion for design and proving that in-person networking can lead to massive freelance success.In this episode, Alina pulls back the curtain on how she overcame the initial awkwardness, what she said to grab a brand's attention, and the smart strategies that helped her stand out in a sea of fashion pros. She also shares how she navigated the leap from corporate burnout to freelance freedom, creating a career that gives her both flexibility and fulfillment. Whether you're gearing up for your first trade show or looking to refine your networking skills, this conversation is packed with insights you can apply right away.If you're new to freelancing or have been at it for a while, click play now to learn how to confidently network at trade shows and turn conversations into paid design work!About Alina: Alina is a Freelance Designer & Consultant dedicated to helping small brands discover their unique identity, transform ideas into standout designs, and create fashion with purpose. Specializing in eco-conscious activewear and streetwear, she combines innovative design, technical expertise, and a passion for sustainability to bring bold ideas to life. Her mission is to empower clients to build impactful and distinctive fashion lines that inspire and resonate. Connect with Alina:Visit her websiteEmail her at: alina.sanlop94@gmail.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever wondered how some freelance fashion designers land dream clients with just a simple email? In this episode, Heidi Herrman breaks down her secret sauce for securing a $3,000 project with a personalized pitch. From using ChatGPT to find niche brands to crafting an authentic, heartfelt message, she shares all the ins and outs of her process. You'll be inspired by Heidi's genuine approach and her knack for turning a one-off gig into an ongoing client relationship.But it doesn't stop there! Heidi dives deeper into setting the right rates, negotiating contracts, and building trust with clients. She talks about her experiences working with various brands, including a cool outdoor brand called Fayette Chill and a vibrant apparel company named Sky Goat. Whether you're a seasoned freelancer or just starting, this episode is packed with golden nuggets to help you grow your fashion business. Tune in to get the full scoop on how to win clients and create lasting connections in the fashion industry!Resources:228: How this Freelance Fashion Designer Built A MILLION Dollar Design Agency with Connie Bourgeois232: Why This Freelance Fashion Designer Is Turning Down $120k+ Job Offers with Rachael KranickAbout Heidi:Welcome to the creative world of Heidi Herrman, a visionary multi-media artist and seasoned fashion designer. With over two decades of experience in apparel design and development, Heidi has merged her passion for contemporary art and sustainable fashion into H² Design & Art. At H², She specializes in innovative textile, encaustic, and mixed media artwork, as well as forward-thinking, sustainable fashion solutions. With a focus on thoughtful design, sustainability, and product innovation, Heidi collaborates with companies and individuals who share a commitment to creating meaningful, impactful products and experiences.Connect with Heidi:Email her at heidiherrman@gmail.comCheck out her websiteView her portfolioFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever wonder how some freelancers land big-ticket clients while others struggle to get responses?Imagine setting up your Upwork profile in just half a day and scoring a $27,100 project just weeks later. Sounds unreal, right? That's exactly what happened to Carolyn. In this episode, she breaks down the key moves that helped her attract premium clients—without years of trial and error.Carolyn shares how she went from working with high-street brands in the UK and navigating the job market in Hong Kong to building a thriving freelance career in knitwear design. We dive into her approach to pricing projects, crafting pitches that actually get responses, and the simple tweaks she made to her Upwork profile to stand out in a sea of freelancers. Plus, she spills some insider tips on using Illustrator for knitwear design and how she landed repeat work with top clients.If you're looking to boost your freelance income, attract high-quality clients, and learn real-world strategies from someone who's been there, hit play now!About Carolyn:After studying Fashion Knitwear Design at Nottingham Trent University in the UK, Carolyn moved to Hong Kong for a one-year graduate trainee placement. More than 20 years later, she is still there. Initially, she worked for a small, family-owned knitwear manufacturer that supplied the UK and EU markets. Later, she transitioned to a large corporate sourcing office, just before the pandemic. In April 2024, Carolyn was made redundant but quickly adapted. She started FAST in May and began freelancing in July, securing her first project that same month. Her expertise lies in knitwear, with extensive experience in women's and men's wear, as well as some experience in children's wear. Ultimately, Carolyn chose to focus on womenswear as her niche. Connect with Carolyn:Email her at carolyn.chandler@gmail.comFollow on InstagramConnect on LinkedInConnect on Upwork Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever feel like you're undercharging for your freelance services? Amy Barnhart shares how a smart pricing shift and one game-changing service helped her nearly double her income in just one year.In this episode, Amy Barnhart, a freelance fashion designer, reveals the strategic decisions that transformed her business, including raising her rates for tech packs and introducing a new print design service tailored to the men's golf fashion niche. These moves not only boosted her revenue but also strengthened her client relationships and positioned her as an industry expert.Amy also spills her secrets for running successful discovery calls that consistently convert leads into paying clients. Whether you're trying to figure out when to raise your rates, how to expand your services, or ways to stand out in your niche, Amy's insights are packed with actionable advice and real-world examples you can use right away.If you're ready to grow your freelance income, click play now to learn how Amy's strategies can work for you!Resources:133: The Fashion Freelancer Who Never Wanted to Be a Freelancer with Amy Barnhart197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) with Nikki RauschAbout Amy:Amy helps men's golf startups transition from design to production, collaborating on creative designs while managing the intricate technical details, allowing them to focus on the bigger picture.Connect with Amy:Visit her websiteEmail her at: amy@amylynnsdesign.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Discover how Gabriella Bilotta transformed a heartfelt LinkedIn message into a six-figure client! In this episode, Gabriella shares her journey of building genuine connections, landing high-paying clients, and transitioning to full-time freelancing. She dives into her background in lingerie and sustainability, the value of mentorship with her coach Alison, and the role personal branding played in her success.Gabriella also unpacks her strategies for pricing, networking, and fostering meaningful client relationships. Whether you're just starting out or looking to refine your freelancing game, this episode is packed with actionable insights to help you build a thriving career.If you're ready to learn how authentic connections and smart strategies can transform your freelancing journey, click play now and start building your dream career today!About Gabriella:Gabriella Bilotta is a freelance women's tailoring and contour technical designer based in Toronto, Canada. Passionate about sustainable sourcing, she excels in creating innovative designs that balance style and ethics. After earning her degree in fashion design from Toronto Metropolitan University, she completed a master's in sustainability at the London College of Fashion. Gabriella believes freelancing enables unique collaborations with talented professionals, driving remarkable advancements in fashion. With a sharp eye for detail and a commitment to excellence, she inspires others to embrace sustainability while pushing the boundaries of design.Connect with Gabriella:Email her at: gabriellabilotta.designs@gmail.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever wondered what goes on behind the scenes of your favorite podcast? In today's episode, I'm sharing some exciting updates for the Successful Fashion Designer Podcast in 2025 and reflecting on the challenges I faced in 2024. From business hurdles to personal struggles, I'll dive into what I learned and how those lessons can help you navigate your own journey as we head into the new year.Join me as I share the highs, lows, and everything in between, and let's get ready for an amazing 2025! Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Walking into a tradeshow with no idea where to start can be intimidating!As a freelancer, having a plan of action for the next fashion trade show you attend can make all the difference. In this episode, I talk live with Andreu David, the Vice President of Sourcing at MAGIC, to get insights from an industry expert on how to make the most of a trade show. Andreu covers everything from understanding market levels and price points to the importance of factory operations and the benefits of attending trade shows. Discover how AI and 3D technology are shaping the future of fashion, and learn about the critical emphasis on sustainability and ethical production practices. Andreu also offers invaluable advice for freelancers and entrepreneurs, highlighting the need for transparency, trust, and strategic networking in building successful industry relationships. If you're in the fashion game, you can't afford to miss his insider tips on working with suppliers, the perks of attending trade shows, and the crucial role of AI and 3D tech in modern fashion.About Andreu:Andreu is the Vice President of SOURCING at MAGIC for Informa Markets Fashion, leading the largest sourcing trade show in North America. With over 20 years of fashion industry experience, he also serves as CEO of Brand Design Architects, teaches at Otis College of Art and Design, and runs his own brand. A graduate of USC (Marketing) and Parsons (Fashion Design), Andreu began his career with a design apprenticeship at Hermès and has held senior roles at Double RL Ralph Lauren, Banana Republic, and a New York startup brand. Connect with Andreu:Visit his websiteEmail him at: sourcing@fashionresource.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Resources:Check out Aidenn's Upwork profile here to learn more about their work and services!About Aidenn:Aidenn is an accomplished Fashion Designer with expertise in design, sourcing, and product development. She has led successful product launches, built strategic vendor partnerships, and excels in cost reduction, quality control, and team collaboration. By leveraging user experience insights and new technologies, Aidenn consistently delivers solutions that meet consumer needs, streamline operations, and drive revenue growth.Connect with Aidenn:Visit her websiteEmail her at: theuxfashiondesignagency@gmail.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

How do you compete with low prices on Upwork? Is a bargain the only thing clients will look for?I did an experiment and hired 5 freelancers at 5 different price points to see what you get for a tech pack at each level. The results are shocking and entertaining. Stick with me as I walk through the results, explaining why these low-priced options can lead to big problems for clients and why you shouldn't undervalue your own work. By the end, you'll see why quality tech packs are worth the investment and why it's okay to charge what you're worth. Resources:Watch the full video on YouTube: I Paid 5 Strangers on Upwork To Design a SweaterDownload my Tech Pack TemplateGrab my Guide to Pricing your Freelance Services ✍️ Fill out the Survey: http://sewheidi.com/survey

Starting with set package rates might feel tempting, but it's like trying to sew a wedding dress on your first try—it's better to start small and build up your skills.In today's episode, I'll share a better strategy for finding your pricing sweet spot and how to handle those tricky conversations when clients think your rates are too high.  We'll uncover the nuances of custom versus package pricing, how to gauge client reactions, and strategies to ensure your services demonstrate clear value and more. Boost your confidence and revenue as a freelance fashion designer by hitting play to learn these strategies for pricing and communicating your value. Resources:How to Raise Your Freelance Rates in Fashion

Ever had a client respond with, "Wow, that's a bit steep"? If you're charging you're worth, you've probably seen that reaction before. But there are some easy ways to help clients get on board with your deserved rates. Take Alison Pickthorn, for instance. She's a student in my hands-on coaching program, Fast Track Turbo, and she just landed a $15,000 client. She chats about maintaining fair pricing, understanding your value, and how crafting a compelling, client-specific proposal can make all the difference.  This episode is all about finding fulfillment, mastering the freelancer hustle, and staying true to your worth! Listen now to get inspired by Alison's proactive hustle, the incredible support from a coaching program, and the rewarding freedom of freelance life that reignited her passion for design. Resources:235: What If A Brand Says You're Too Expensive? Here's How You Still Get the ClientAbout Allison:Allison is an apparel designer with over 20 years of experience designing kids, baby, and licensed apparel for large retailers. In early 2024, she decided to transition into freelancing to continue doing what she loves while leaving behind what she doesn't. She lives in Seattle, Washington, with her amazing daughter and their two lazy cats.Connect with Allison:Visit her websiteEmail her at: allisonpickthorn@gmail.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

This is Part 2 of my interview with Jonathan Stark.If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz.In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients.If you're ready to shift your perspective on pricing and client engagement from transactional to transformational, get inspired by real-life examples, practical tips, and the psychological underpinnings that make value-based pricing a winning strategy, click play now and significantly increase your profits.Resources:Value Pricing Bootcamp, a free six-day email course to teach you how to make more money without working more hours.Book: Value Based Fees by Alan Weiss About Jonathan:Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.Connect with Jonathan:Visit his websiteEmail him at: jstark@jonathanstark.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz.In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients.If you're ready to shift your perspective on pricing and client engagement from transactional to transformational, get inspired by real-life examples, practical tips, and the psychological underpinnings that make value-based pricing a winning strategy, click play now and significantly increase your profits.Resources:Value Pricing Bootcamp, a free six-day email course to teach you how to make more money without working more hours.Book: Value Based Fees by Alan Weiss About Jonathan:Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.Connect with Jonathan:Visit his websiteEmail him at: jstark@jonathanstark.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

Can a LinkedIn post really transform your freelance fashion design career?In today's episode, I talk with fashion designer Fernanda Martinelli about how one Linkedin post took off and helped land her a client!  We discuss the strategies for leveraging a popular post and how to turn new leads into dream clients.  Find out how she builds meaningful client relationships, leveraging tools like AI-generated images and detailed proposals.Whether you're new to freelancing or have been around for a while, these social media strategies can make a huge difference in your client-finding strategies!  Resources:Read Fernanda's LinkedIn post that led to three discovery calls with brands and an amazing client. Check out NewArc.ai. Please note that this is an affiliate link.About Fernanda:Fernanda, originally from Argentina, graduated with a Bachelor's in Fashion and Textile Design from the University of Buenos Aires. Now based in Canada, she has worked as a Fashion Designer and Product Developer since 2019, specializing in men's and women's apparel, including workwear and outerwear. A lifelong art enthusiast, Fernanda explores new trends and techniques, blending creativity with functionality in her designs. She also completed a certification in Fashion and Sustainability Management at the European Institute of Innovation for Sustainability, where she has served as a tutor.Connect with Fernanda:Visit her websiteEmail her at: fmmartinelli@gmail.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

Are you scared of getting scammed from factories?  Here are the red flags you should look out for.Natalie is a corporate fashion designer turned freelance after some major burnout and the pandemic.  In this episode, she talks about things like how she got her clients, some sourcing red flags to look out for, how she sets her prices, and so much more. Natalie's story shows how she bounced back and came up with fresh ideas, how she's making customized mini portfolios, and how she landed gigs through smart outreach.This episode is packed full of inspiration for your freelance journey in fashion!  Listen now to discover strategies for finding legitimate factories, avoiding scams, and pricing your freelance work confidently.Resources:Explore different examples of Natalie's mini portfolios Download Natalie's project pricing calculator About Natalie:Since graduating from fashion school, Natalie always aspired to be a freelance designer. After spending over a decade climbing the corporate ladder in NYC and burning out during the pandemic, she transitioned into freelancing, building a diverse client base. In 2022, she left corporate and now works with brands like Classic Rock Couture and Snow Glow, while launching her own accessory line, Mary+Shelley. She also helps entrepreneurs grow their brands and teaches part-time at the Institute for Career Advancement.Connect with Natalie:Visit her websiteEmail her at: Natalie.L.Kraska@gmail.comFollow on InstagramConnect on LinkedIn  

What do you do when the brand says you're too expensive but you know you're the right person for the gig?That's exactly what one of my FAST Track Turbo students, Allison Pickthorn experienced!  We worked out her pricing strategy and with some savvy negotiation, she landed a $15,000 project!  We break down all the strategies and mindset shifts that eventually got her the project, her experience with client negotiations, and the surprising twist involving an Indian manufacturer and a retailer right in her own backyard.Allison also shares her thoughts on why it's crucial to stand firm on your worth and how to put together portfolio teasers that can tip the scales in your favor. Whether you're curious about freelance pricing, dealing with international clients, or just love a good success story, this episode offers a behind-the-scenes look at the small yet significant steps that make a big difference in landing high-ticket projects.About Allison:Allison is an apparel designer with over 20 years of experience designing kids, baby, and licensed apparel for large retailers. In early 2024, she decided to transition into freelancing to continue doing what she loves while leaving behind what she doesn't. She lives in Seattle, Washington, with her amazing daughter and their two lazy cats. Connect with Allison:Visit her websiteEmail her at: allisonpickthorn@gmail.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

How do you go from fashion freelancer to owning a design agency?We're breaking it down in today's episode with guest Lindsay Kondel who did exactly that!  In our chat, she shares her journey, from starting out as a head designer at an activewear label to leveraging Instagram and networking to build her agency.  Also find out why collaboration trumps competition, especially in the dynamic world of fashion design. Whether you're a freelancer or an agency owner, this episode is packed with actionable advice and real-world experiences to help you elevate your fashion business. Resources:117: How to Quit Your Full Time Fashion Job and Start FreelancingCheck out the Instagram of Streetwear of Roses!About Lindsay:Lindsay Kondel is the cofounder of Stacked, a full-service fashion design agency. Stacked helps create killer fashion brands, working with both emerging and established labels. The agency bridges the gap between creative vision and commercial outcome through "stackable" services, allowing clients to cherry-pick based on their individual needs.Connect with Lindsay:Visit her websiteEmail her at: info@stacked-studio.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

What if you could break the feast or famine freelance cycle with one simple mindset shift?I talked with Kyle Kushner, a coach for freelance and entrepreneurial creatives, and we had some very interesting discussions around this topic and much more.Kyle opens up about overcoming self-doubt and embracing an entrepreneurial mindset. He talks about how to promote ourselves, boost confidence, and form genuine, non-transactional connections on LinkedIn. And you gotta hear Kyle's awesome journey from feeling nervous and undercharging to doubling his rates and locking in an eight-year business partnership. The episode also dives into killer strategies for proactive networking and the game-changing power of shifting your mindset.Ready to transform your professional presence and skyrocket your freelance career? Listen now to start optimizing your client-finding strategies. Resources:Listen to Podcast Episode 166 with Aashika: This Fashion Freelancer Changed ONE Thing On LinkedIn and Got More ClientsCheck out Justin Welsh's course on how to grow and monetize LinkedIn. Please note that this is an affiliate link.About Kyle:Kyle is a professional graphic designer with 25 years of experience in the entertainment industry, including 21 years as a freelancer. He is currently a certified professional coach who assists the careers of other freelance creatives. Kyle shows them how to transition from traditional freelancers to successful entrepreneurs.Connect with Kyle:Visit his websiteEmail him at: kyle@kylekushner.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Curious about turning freelancing into a stable career? It's possible with the help of these secrets on pricing, Upwork strategies, and LinkedIn hacks with today's guest, Rachel Kranick. She shares real talk on ghosted clients, work-life balance, and leveraging her previous experience. Plus, get tips on staying financially savvy and embracing the freedom of freelancing. Don't miss this inspiring career pivot story!Whether you're wondering if making the leap into freelancing is possible, or a seasoned freelancer, this episode is filled with gold nuggets of strategies that can have a big impact on your career.  You'll definitely want to listen to this one!Resources:Read the LinkedIn post about Rachael's Hawaii trips and freelance journey.Listen to the strategy session I had with Rachael in 2023.About Rachael:Rachael is a senior activewear designer with over 12 years of experience, working with brands like Nike, Travis Mathew, and MonoB.An outdoor enthusiast, she enjoys camping, hiking, paddleboarding, and dragon boat racing, and is passionate about helping women and marginalized groups connect with nature.Rachael loves partnering with small brands to provide creative support and ensure their products are trend-right, functional, and resonate with their audience. Through strategic design, she helps create best-selling products that increase sales and build customer loyalty.Connect with Rachael:Email her at: design@rachaelkranick.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

What if getting new projects was as easy as sending a quick catch-up message?You've got a hidden goldmine in your network, and today we talk about how to tap into those connections without feeling awkward or annoying. This clip is from a strategy session with one of my FAST students, Daniella Kahle, where we talk about the simple strategies you can use to reconnect with old industry connections.We give some real-life examples of how reconnecting pays off, sometimes in unexpected ways. From dusting off old LinkedIn connections to sending casual text messages, it's all about human-to-human rapport. Imagine getting project referrals just from catching up! Plus, find out why big brands and niche markets both offer potential freelance gigs. Whether you're just starting out or looking to level up, you won't want to miss these insider tips.

Today we're flipping the script and interviewing the host, Heidi - part 2!One of our FAST students approached with the idea of interviewing Heidi and they talk about naysayers, email etiquette, and the hurdles of scaling a business. We tackled the reality of failures and why resilience is key. We also shared candid stories about hiring struggles and overcoming confidence issues, especially when it comes to pricing. Remember, the right support system can push you beyond your limits.Resources:Part 1:  229: Special Episode: Heidi Gets Interviewed (part 1)SFD100 To Reach Your Goals in Fashion (and Life), Just Do ANYTHING

Today we're flipping the script and interviewing the host, Heidi!One of our FAST students approached with the idea of interviewing Heidi.  We talk about the highs and lows of running an online business, from epic launch events to the emotional rollercoasters that come with it. You'll hear about my transition from freelancing to a successful online business, the impact of therapy, and the crucial support systems that made it all possible. Plus, there's a juicy insider tip on the art of interviewing—think curiosity over scripted questions. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with insights that will leave you inspired and ready to tackle your own dreams.

If you want to scale your freelance fashion design business, there are three strategies you need to know.Everyone's path can look different but Connie Bourgeois turned her side-gig freelance biz into a million-dollar agency in four short years.  With the right strategies and hard work, you can grow your fashion design business, too.  And if it all seems too good to be true, don't worry, because we are also diving into some of the cold hard truths that are the realities of growing a business.Whether you're just starting out or looking to scale, this episode is packed with client-finding strategies you can put to use today!  Hit play and kick-start your freelance growth.Resources:SFF147: "I turned my side hustle into my full-time hustle."About Connie: Connie Bourgeois founded Conjetta Designs to support designers and entrepreneurs by making their apparel dreams a reality! By sharing her extensive knowledge of design, development, sourcing, logistics, merchandising, and brand building, with both her team and her clients, Connie fosters an environment of collaboration, innovation and growth, allowing her clients to focus on growing their business instead. Connect with Connie: Visit her website: www.conjettadesigns.comEmail at: connie@conjettadesigns.comFollow on InstagramConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Building relationships even when you don't need that connection immediately is super important for your freelance career.  There are easy strategies to start building relationships with factories or suppliers before you need to work with them.  Not only will this help you be prepared, but that factory could also send clients to you.  We have several students in FAST who get clients from factories.  In this episode, you'll get to hear a clip from a strategy session I had with Marco who recently went to a trade show and made some connections with factories.We go over some solid strategies for building relationships without directly asking for work.  Following strategically, mastering the back door brag, and customizing your communication are essential tactics to create lasting impressions and open doors to new opportunities.Resources:Freelancing Strategies for Fashion Designers with Marissa BorelliAbout Marco:Marco's passion for sneakers and fashion grew from his involvement in club soccer and athletics. He obtained a Diploma in Fashion Design in Vancouver and has expertise in Product Development & Technical Design. Currently transitioning into freelance work, he aims to focus on Outerwear & Technical Apparel / Accessories. With a keen eye for detail, he is dedicated to expanding his knowledge and mastering various aspects of the industry. Additionally, he holds qualifications in Footwear Design from FIT and is currently learning 3D Design.Connect with Marco:Visit their WebsiteEmail at: marco@marcofbruni.comFollow on InstagramConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

With the right foundation and strategies, you can find massive projects on Upwork!No, really.  Upwork may have its cons (just like any freelancing platform), but today I'm talking with Katrina Martin who made the transition from corporate to freelancing and landed an amazing gig from Upwork.  We're talking a massive 140-style project!  Not only did she land the gig, she also negotiated a price that was higher than the set budget!Knowing the right strategies to stand out in a saturated market, network effectively, negotiate pay, and step out of your comfort zone can help you regain creative freedom.  Whether you're new to fashion freelancing or a seasoned freelancer, this episode is full of golden nuggets to help you utilize the right strategies in your toolbox.About Katrina:Katrina is a women's wear designer, trend connoisseur, and Adobe Illustrator guru specializing in woven and knit tops. She was born and raised in Portland, Oregon. Her journey in the fashion industry has taken her to Los Angeles, New York, and back again, accumulating over 12 years of experience. Aside from fashion, she loves to paint, work out, and cuddle with her two chocolate labs.Connect with Katrina:Visit their websiteEmail at: katrinamartin127@gmail.comConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Pricing pitfalls are some of the easiest to fall into when it comes to freelancing in fashion.Are you pricing your freelance fashion design services right?  There's a lot to consider like whether you should price hourly or value-based, or how to handle scope creep.  And don't worry, everyone messes up their pricing at least once!  This episode breaks down pricing psychology so you will know how to manage client expectations, wrangle projects effectively, and understand why your experience is worth more than just timeWhether you've been in the freelance game a while or just getting started, you'll want to listen to this episode to make sure you know how to make every minute and every skill count! SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Ever feel like fate has a crazy twist in store for you? Courtney Osborn sure did, especially when she got fired the same day she signed up for a webinar about freelancing. Delving into her journey from a toxic corporate job to launching her own fashion freelancing business, Courtney shares how she battled through emotional abuse, HR letdowns, and panic attacks. Amidst initial challenges and imposter syndrome, she's found validation in every paid invoice and learned to celebrate those small wins that keep her going.About Courtney:Courtney Osborn is a Freelance Designer based in New Jersey. She studied fashion at the University of Cincinnati school of Design, Architecture, Art, and Planning (DAAP), focusing on Product Development and Marketing. The internship requirements at DAAP set her up with real world experience designing for department stores Kohl's and Bonton, and brands like Fossil and Garanimals. She spent 12 years in the corporate retail sphere before transitioning to freelancing full-time in 2023.Connect with Courtney:Visit her Website: courtneyosborn.comEmail at: courtney@courtneyosborn.comFollow on InstagramConnect on Linkedin  SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Networking is thrown around a lot in the freelance world. But how important is it really?The truth is, if you want more fashion freelance clients, it's ultimately a relationship game.  And that is exactly how Ana Guerrero quickly got 3 new clients. They were all from industry connections, specifically from other freelancers she had built relationships with. In this episode, Ana shares how she refined her niche, transitioned from hourly to project-based pricing, and found more clients. She has done all of this, and we talk about the strategy behind it.If you want to get more clients, learn strategies for effective networking, and the importance of customer research, hit play now!About Ana:After earning her Bachelor's Degree in Fine Art (not Fashion! LOL) from the University of California Santa Cruz, Ana started taking fashion classes at various community colleges. She landed a design internship for a contemporary women's clothing brand in 2010, which marked the beginning of her journey in the fashion industry. In 2019, she launched her freelance patternmaking business, Stitches and Sketches Patternmaking, which has been thriving ever since. When she's not working, she enjoys attending concerts, dyeing her hair fun colors, and cuddling with her cats. Connect with Ana:Email at: ana.sspatternmaking@gmail.comFollow on InstagramConnect on LinkedinResources:197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Is scope creep devouring your profits and your freelance pricing sabotaging your success?Even seasoned freelance fashion designers can struggle with project-based pricing!  Experience doesn't make you immune to scope creep and pricing pitfalls.  Let's dig into the challenges of project-based pricing and how to ensure your projects don't go over scope. My guest, Connie Bourgeois, is a seasoned fashion freelancer turned agency owner.  We talk about strategies for setting the right price, the importance of a thorough discovery process, and handling those unexpected changes. If you want to optimize your freelance business, craft bulletproof proposals, and get paid what you're worth, hit play now!About Connie:Connie Bourgeois founded Conjetta Designs with the purpose of supporting designers and entrepreneurs by making their apparel dreams a reality! By sharing her extensive knowledge of design, development, sourcing, logistics, merchandising, and brand building, with both her team and her clients, Connie fosters an environment of collaboration, innovation and growth, allowing her clients to focus on growng their business instead. Connect with Connie:Visit her website: www.conjettadesigns.comEmail at: connie@conjettadesigns.comFollow on InstagramConnect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

There's one door to a corporate fashion job, but freelancing has countless doors waiting for you!  But making the switch can leave you with lots of questions.Like, when is it time to decide to switch? How do you keep from giving up? Why it's time to go all-in on freelancing? What benefits are there to being on the struggle bus?Whether you're new to freelancing in fashion or have been doing it for years, you may find yourself asking similar questions. Our guest today, Marco Bruni, shares his journey of struggles, finding freedom, and making difficult decisions. His inspiring story is relatable and packed with valuable lessons to help you along your own freelancing journey!About Marco:Marco's passion for sneakers and fashion grew from his involvement in club soccer and athletics. He obtained a Diploma in Fashion Design in Vancouver and has expertise in Product Development & Technical Design. Currently transitioning into freelance work, he aims to focus on Outerwear & Technical Apparel / Accessories. With a keen eye for detail, he is dedicated to expanding his knowledge and mastering various aspects of the industry. Additionally, he holds qualifications in Footwear Design from FIT and is currently learning 3D Design.Connect with Marco:Visit their WebsiteEmail at: marco@marcofbruni.comFollow on InstagramConnect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever been caught in one of those vicious circles that looks a little bit like this:  need a job to get money, but need time for a job, but need money to have time?  If you're a parent who's trying to freelance, you may have found yourself in this exact struggle.  Jacqueline is a mother and needed daycare to allow her the time she needed to devote to her job, but she needed a job to pay for daycare and have time.  In this episode, we talk about the strategies this mother used to kickstart her freelancing career and find the perfect work-life balance she was craving.This episode is a must-listen for anyone interested in fashion, freelancing, or just looking for a booster shot of perseverance and motivation.About Jacqueline:Jacqueline is a freelance denim designer who collaborates with ethical brands. Denim production has significant environmental and social consequences, mainly due to chemical dyes, excessive washing, and unethical labor practices. Her work aims to raise awareness that the denim industry should prioritize not only sustainability but also fairness, ethics, responsibility, and promoting slow consumption. Jacqueline is dedicated to contributing towards steering the industry in a positive direction for the future!Connect with Jacqueline:Email at: connect@jacquelinediane.comVisit her WebsiteFollow on InstagramConnect on LinkedIn  Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Taxes aren't fun but paying more taxes than you need is even worse!Choosing the right structure can have a significant impact on your taxes and personal liability.  This episode breaks down the essentials of choosing between a sole proprietorship, LLC, and S Corp so you can be confident in setting up your freelance business. Discover how the right business entity can save you money on taxes and protect your personal assets, all while making the setup process as painless as possible.If the legal stuff sounds scary and is holding you back from diving in, hit play now (and throw that excuse out the window)! Resources:Do I Need an LLC to Freelance Blog Post  Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

How can you tell if a factory is legit?There are easy strategies you can use to vet factories in the fashion industry.   In this strategy session clip, Deb Barraza and I share personal experiences and brainstorm ideas to make the process feel less daunting and more manageable. Learn how to use targeted, open-ended questions that reveal the true nature of a factory's operations beyond the sales pitch. Because let's be honest, a good salesman can give you smoke and mirrors all day long.Hit play now to avoid factory nightmares for you and your freelance fashion clients!About Deb Barraza:Deb is a product Development Consultant helping small and growing jewelry brands bring in their collections as envisioned and on time. Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Get the eviction notice ready for the imposter syndrome that's moved in!  Imposter syndrome is something so many freelance fashion designers struggle with in their careers.  Amanda Thome was one of them but figured out how to kick it to the curb and double her rates...with an existing client!  We talk about the importance of a supportive community, her struggle with imposter syndrome, and her motivation after sending her biggest invoice yet!If you wanna increase your rates or you just need a big old confidence boost that you can do this freelancing thing, you're gonna love this episode.About Amanda:Amanda Thomé is a knitwear designer based in Brooklyn, NY. She studied fashion design at FIT and specialized in knitwear during her master's in the UK. She began freelancing with small brands in Paris and is now based in NYC, working with brands like Goldie LeWinter, Fang NYC, and Ellis Littles. Her designs are influenced by her multicultural upbringing, resulting in a style that's youthful, experimental, and emotionally driven.Connect with Amanda:Visit her websiteEmail at: contact@thomestudio.comFollow on Instagram @thome_studioConnect on Linkedin  Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever wondered why some fashion brands are slow to adopt 3D software? My guest, Sylwia breaks it down, sharing real-world challenges and successes, like delivering the perfect collection to an Australian client in real-time. She also stresses the need for optimization and understanding polygons to make 3D design cost-effective and efficient. Whether you're a freelancer or part of a small team, learning these skills can set you apart in the competitive fashion landscape. Tune in and get inspired to take your fashion design game to the next level!About Sylwia Szymczyk:A dynamic and passionate 3D Fashion technology expert and keynote speaker from Timberland, a VF company, who simplifies and teaches complex technological concepts in fashion innovation. Her presentations share a deep understanding of stakeholder needs and build desire to create change in fashion.Sylwia started her career in the traditional fashion value chain (pattern making and garment development) and has been working on seamlessly integrating technology into the fashion industry. She is quickly becoming a go-to source for fashion innovation.She has 15+ years of experience working with major fashion powerhouses like Armani, Max Mara Fashion Group and VF corporation.Sylwia is passionate about driving innovation in fashion through harnessing the power of people, collaborations and partnerships.Connect with Sylwia:Email at: silvia.szymczyk@gmail.comConnect on Linkedin https://www.linkedin.com/in/sylwiaszymczyk/ Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

What exactly is a fashion consultant?  How is it different from a freelance fashion designer?Find out in this episode as I break down the differences, similarities, and offer some insight into being a freelance fashion consultant.  From networking tips to the importance of industry connections, this episode is a goldmine for anyone looking to carve out a niche in the fashion consultancy realm. If you've been considering a shift towards consulting or want to enhance your freelance services with strategic guidance, this episode is a must-listen.

Are unsustainable practices in the fashion industry leaving you fed up and ready to jump ship? You're not alone but leaving the industry isn't the only option!  A talented fashion designer, Jade Wei, felt the same way in her fashion career. Feeling stuck in traditional, wasteful practices, Jade embraced new technology, starting with Adobe Illustrator and eventually mastering CLO 3D. This journey reignited her passion, showing how stepping out of your comfort zone and adopting innovative tools can lead to more sustainable and exciting opportunities in the industry.This episode is a must-listen for anyone feeling stuck or resistant to the evolving technologies in fashion design. Jade's story offers hope, practical advice, and a renewed sense of purpose that can energize your own fashion design journey.About Jade Wei:Jade is a freelance designer based in London, specializing in 3D pattern-making, garment and product development for brands with similar creative ethos. Born in Taiwan, she moved to the UK at 18 to pursue a career in fashion. With 17+ years of experience in the industry, she has worked for luxury brands including Alexander McQueen, Theory, and ClothSurgeon. She also designs for independent designers and launched her own brand, ATELIER WCMF. Recently, she has been merging the digital and physical fashion worlds using emerging technology to create advanced technical services for fashion brands.Connect with Jade:Visit their websiteEmail at: j.w@atelier-wcmf.comFollow on InstagramConnect on Linkedin

When life gives you lemons you make lemonade...but what about when life gives you a job loss?  Or even a pandemic?Is it even possible to turn a job loss (especially during the pandemic) into a thriving startup in the fashion industry?  Yep!  My guest, Krystal Lewis, shares exactly how she turned her personal and professional challenges into launching her own fashion business. It's a raw look at the ups and downs of becoming your own boss in a tough industry.As a fashion designer, there's always going to be curveballs thrown your way.  Listen to this episode to learn key lessons for taking what life throws at you and creating a successful and thriving fashion business!About Krystal:Black Unicorn Merchandising is a boutique apparel design company specializing in custom design, ethical sourcing and low minimum manufacturing. We are a highly dynamic team of fashion connoisseurs, steadfastly committed to delivering top-tier garments that epitomize your brand's visionary essence. Our comprehensive approach spans the entire design process, from conceptualization and artistic sketching to intricate pattern making, meticulous prototyping, and seamless production. Whether you represent a startup brand in need of a lot of guidance or an esteemed label seeking to ease the workload, rest assured that our unwavering dedication and unrivaled passion will bring your apparel ideas to life.Connect with Krystal:Visit their websiteEmail at: contactus@blackunicornmerch.comFollow on InstagramConnect on LinkedinSubscribe on Youtube Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Need More Clients? Learn how to use LinkedIn to create endless opportunities and grow your freelance fashion design business!We're not just talking theory; my guest, Emily Court, is living proof that the right strategies on LinkedIn can lead to tangible success. Learn how she transformed her online interactions into a thriving career, tripling her income in less than a year. Plus, get a peek into how regular yet thoughtful engagements and high-quality content can draw the right crowd to your profile. It can be a magnet for fashion design clients! If you've ever wondered how to turn LinkedIn connections into lucrative opportunities, or how to use your online presence to reflect your professional brand, this episode's got you covered!About Emily:Emily is a senior copywriter based in Vancouver, BC. When she's not working with mammoth brands to refine their digital content, she spends her time helping freelancers flourish, and empowering coaches and thought leaders to rock LinkedIn.Connect with Emily:Visit their website: www.emilycourt.caEmail at: emilycourt@live.comConnect on Linkedin https://www.linkedin.com/in/emily-court-422b2ba4/ Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Don't waste your time on freelancing platforms that are known for cheap pay and demanding clients.  But how do you know which freelancing platforms to look out for?After surveying over 500 fashion designers who are students in my Freelance Accelerator program, I've compiled real data so you can feel confident. Even though many of these students have found success, you still have to be wary of bad job postings. I break down why this platform stands out despite any pitfalls, what to watch out for with cheap and demanding clients, and how to tailor your profile to attract serious fashion brands. Whether you're brand new to freelancing or looking to improve your current game, hit play so you know how to navigate the freelance job postings, create a standout profile, and write proposals that get you hired. Resources:https://successfulfashiondesigner.com/upwork-proposal-for-fashion-designers/https://successfulfashiondesigner.com/sff172-how-this-freelance-fashion-designer-landed-a-10k-project-on-upwork/https://successfulfashiondesigner.com/fashion-freelancer-first-project-upwork/https://successfulfashiondesigner.com/freelance-fashion-textile-designer-upwork/https://successfulfashiondesigner.com/how-to-get-freelance-fashion-design-jobs-on-upwork/https://successfulfashiondesigner.com/freelance-patternmaker-upwork-profile/ https://successfulfashiondesigner.com/fashion-portfolio/ Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Saying 'Yes' to be a more desirable fashion freelancer is the quickest path to getting caught in a scope creep nightmare.There's an important balance of being available but also having boundaries.  Andressa, my guest in this episode, and I talk about constructing firm proposals and how to handle the awkward dance of revising costs mid-project. By the end of this strategy-packed session, you'll be armed with actionable advice on how to avoid scope creep and feeling obligated to take on too many revisions.Stop leaving money on the table and listen to these valuable strategies.About Andressa:Andressa is a fashion and textile designer with over a decade of experience in kidswear! She's an expert in developing seasonal collections, from initial concepts to final products. Whether you're a startup or a mid-sized brand, she can assist you with various aspects of product development, including creating mood concepts, sourcing materials, creating flat drawings, and preparing accurate tech packs suitable for manufacturing. Let her take care of the nitty-gritty, so you can focus on what you do best!Connect with Andressa:Email her at dressaiop@gmail.comFollow in Instagram Connect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Success can be temporary.  It can dry up if you're not prepared. There one day and *POOF* gone the next. That's exactly what happened to my guest in today's episode, Louise Ryan, a freelance footwear trend consultant.  She had a stable freelance income for a while but eventually, it dried up leaving her looking for answers.  She turned to my flagship program FAST and shares how she redesigned her freelance fashion career and essentially tripled her income.  Even with all the strategies at her fingertips though, there's still room for disappointment and rejection.  If you've ever felt like your success is drying up or you feel like throwing in the towel because of the rejection you get, you'll want to listen to this episode as Louise and I talk about the high highs and low lows of freelancing in fashion and how not giving up pays off.  Learn how having the right strategies in your arsenal can protect you from withering away from an unstable income and a dried-up network.About Louise:She is an exceptional creative thinker, designer, and trend forecaster who is passionate about the footwear industry. Her drive to stay up-to-date with the latest innovations and fully comprehend the entire process of footwear design and development is truly inspiring. By collaborating with global trend agencies, brands, and factories, she can provide valuable insights that will shape the future of this dynamic industry. future of this dynamic industry.Connect with Louise:Visit their website: www.larcreative.comEmail at: louise@larcreative.comFollow on Instagram LAR_CREATIVEConnect on Linkedin https://www.linkedin.com/in/louiseryanfashion/ Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Is freelancing in fashion actually as good as it sounds?  From the promises of freedom to the ideas of total flexibility, it can be easy to get swept up in the "dream".There's a lot of positives when it comes to freelancing, but that doesn't mean that you don't have to put in hard work to achieve your freelancing dreams.  In this episode, Kate Knight opens up to share some amazing wins but also gives a realistic perspective of the ups and downs in freelancing.  We also talk about pricing which is always a hot topic that I get tons of questions about.Tune in to find out what the REAL truth about being a freelance fashion designer is like.  You won't want to miss a big win that Kate shares at the end because she started charging for something that she used to give away for free.  About Kate:Kate Knight is a knitwear designer who specializes in creating recycled and sustainable cashmere and cashmere blends. She has previously lived and worked in New York City, London, and the Swiss Alps, but currently resides just outside of Bordeaux, France. Throughout her career, Kate has designed knitwear for well-known brands such as Nordstrom, The White Company, Lands' End, Barney's, and Whistles. She has also taught knitting to individuals across all age groups, including 7-year-olds, PhD students, and industry professionals. Kate is passionate about building connections with factories, yarn agents, brands, fellow freelancers, and designers.Connect with Kate:Visit her website: http://www.thecashmeredesigner.com/Email at: kate@thecashmeredesigner.comFollow on Instagram @thecashmeredesignerConnect on Linkedin https://www.linkedin.com/in/kate-knight-7a05174/Resources Mentioned in this Episode:SFD096 Q&A: How to Become a Fashion freelancer with Heidi & Marissa197 How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Are you struggling to figure out your fashion design freelance rate? Do you find it challenging to determine how much to charge for your fashion design services?That's because no one openly wants to talk about rates or money.  In this episode, I break that silence in the industry by sharing real-life strategies that I've used in my own career and examples from real successful fashion freelancers for setting rates.  If charging hourly, by day, or per project has you scratching your head, push play now to find out how to charge your worth and avoid common pitfalls in pricing.   Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.