Podcasts about productive insights podcast

In this episode, Carole Issa talks with Ash Roy, founder of Productive Insights about his entrepreneurial journey and the biggest lessons he's learned along the way. Some of the key themes that Carole explores with Ash: 1'27” Leveraging your strengths 2'43” The defining moment that put him on his entrepreneurial path 4'39” What he learned from creating his successful podcast 7'07” Who has inspired Ash on his entrepreneurial journey 11'47” Making a difference while being worried about making money to keep the business afloat 13'34” The top 3 mistakes that entrepreneurs make when marketing their business online 17'04” Ash's definition of success 17'32” What drives Ash to do what he does 18'10” Loving the complex and attempting to simplify it 24'07” The biggest challenges that Ash faced early on in his journey 24'54” The trap of looking for shortcuts 26'41” The meaning of the word leadership 30'30” And an exciting project that Ash is working on 31'43” A book that Ash would recommend 36'37” A 30-day challenge that After a corporate career in finance and strategy, that spanned 15 years in large multinational corporations, a CPA, and an MBA from the Australian Graduate School of Management (Distinction), Ash founded Productive Insights in 2013. Productive Insights' passion is to partner with small business owners to help them grow sustainably and profitably using strategies that actually work. Ash also hosts a successful podcast called “Productive Insights Podcast” with over 200 episodes. It features some of the world's leading online entrepreneurs including Seth Godin (episode 200), Guy Kawasaki (episode 210), Rand Fishkin (episodes 38, 126 & 159), Neil Patel (episodes 1&212), Ryan Deiss (episode 170), Amy Porterfield (episodes 145 & 201), Sonia Simone (episodes 107,108 & 144), Noah Kagan (episode 147), and many others. You can access it via this link: https://www.ProductiveInsights.com/podcast More recently Ash launched the Productive Insights membership program where he works with a close-knit international community of business owners to help each other grow their businesses using digital marketing strategies that focus on important (not just urgent) activities that really move the needle in their business and increase their profit per hour. You can learn more at: https://www.productiveinsights.com/membership

Productive Insights Podcast with Ash Roy

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life. And I felt like, you know, I just don't want to be 70 years old and I'm selling cable and casinos, right? I'd always love knitting and the minimal viable product, the thing that really made it work, I think was that I recognized that when I started as a knitter, I was 16 years old and I would go into these yarn stores and everything was very grandma. It was what everyone expects, right? It's very stereotypical piles of pot. Shelley Brander (02:59): You know, you could just feel that it closing in on you piles of itchy wool and scratchy acrylic, and, you know, designs that a 16 year old didn't necessarily want to wear out in the world. Right? And so my minimum viable product was this thing that I called the hot loops wall. My vision was that I would walk into a store and be able to find something really cute and fashionable that I could knit up fast and w...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: www.michaelmaidens.com www.ProductiveInsights.com/offeracademy www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 200. Seth Godin On Marketing — With Ash Roy 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magic in a new light and empowers them to fall in love with their offer. So others will too. Now, this is important, we'll talk about this too. However, the majority of his week is spent checking the wind, tides, and swell and planning the next kitesurf, foil surf, CrossFit session or beach adventure. Ash Roy (01:35): What an idyllic life, right? His priority is around living and enjoying this ride called life with amazing like-minded people. As it turns out, we have several friends in common. We are just two degrees of separation, Michael and I. Michael was a former software developer, a former full-time tennis player and a certified level two tennis coach. Every year, he spends a week in heaven. On the map, it's called Fiji and basically his whole life revolves around the rhythm of the ocean. How awesome is that? Today, I'm delighted to welcome Michael Maidens from michaelmaidens.com. And we're going to talk about information products and specifically about offer creation. So you can learn how to grow your business profitably by creating compelling offers that delight your customers. Welcome, Michael. Michael Maidens (02:23): Awesome. Thanks so much for having me. Ash Roy (02:26): Great to have you on, man. Michael Maidens (02:26): Thanks for that warm intro. Ash Roy (02:29): You're welcome. We have some common friends. Jack Borne was on this podcast on episode 197 and Julie Cannes.

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

 Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes' Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation Resources/Links: How To Build An Empathy Map: https://productiveinsights.com/117/ Check out Ash's Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ Summary Do you have a great product but you don't get the number of sales you want? Do you believe your product deserves more than what the current number of sales are? Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably. In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product. Check out these episode highlights: 1:11 - Ash's ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.” 1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.” 2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.” 4:47 - Common mistakes that people make before they find Ash's solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate” 5:43 - Ash's Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.” 6:13 - Ash's Valuable Free Resource (VFR): Check out Ash's Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ 7:21 - Q: How do you practice generosity better?

 Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes' Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation Resources/Links: How To Build An Empathy Map: https://productiveinsights.com/117/ Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ Summary Do you have a great product but you don’t get the number of sales you want? Do you believe your product deserves more than what the current number of sales are? Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably. In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product. Check out these episode highlights: 1:11 - Ash’s ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.” 1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.” 2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.” 4:47 - Common mistakes that people make before they find Ash’s solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate” 5:43 - Ash’s Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.” 6:13 - Ash’s Valuable Free Resource (VFR): Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ 7:21 - Q: How do you practice generosity better? A: Develop deep empathy for your customer and then become obsessed with the solution. Tweetable Takeaways from this Episode: “Develop deep empathy for your customer and then become obsessed with the solution.” -Ash RoyClick To Tweet Transcript (Note,

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast.  Links Mentioned: Click here to download podcast show notes www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach and you're better than anyone in your industry at getting your clients results in terms of increased profitability. Your USP is "I'm great at helping my coaching clients increase their business' profit (the measurable outcome you deliver)" Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So, your mission statement as a coach might be “To help my business coaching clients increase their profitability by an average of 20% within the next 12 months” How to offer more value to your customers Ryan explains that two ways to offer more value to your customers are via speed and automation.

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast. Links Mentioned: www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach. Your competitive advantage might be that you get your clients results that increase their profitability and you do this better than any other coach in the market. Your USP is that you get your clients results that can be measured by an increase in profits Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So,

Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.with Alexi Boyd from Boyd Office Management ServicesDate: 6 November 2018 Well before it was cool to grow your online reputation using podcasting Ash Roy was curating content, gaining a huge listenership and positioning himself as the expert in podcasting. Explore the Productive Insights Podcast which has been running since Feb 2015 with over 150 podcasts for business, and you’ll discover an excellent range of guests and subject matter on developing this medium as a tool. But more than this, when you listen and are lucky enough to meet Ash, you’ll discover a passionate yet kindly spoken business leader who is proud of his “slow burn” accomplishment. He might be in sales and marketing but the “rah rah” approach isn’t part of his DNA but podcasting is his legacy. Very excited to be welcoming Ash Roy live on the radio to talk all things podcasting. Topics we’ll be covering: What were you in a former life? What led you down this path & instigated your leap of faith into starting your own business Looking at your website, podcast content and guest list you look hugely successful, an overnight success in your broadcasting. Has it really been a slow burn for you?If you had your time again how could you have accelerated  this? It takes consistency and effort. You have 3 or 4 main topics in your podcast material, is it best to niche or broadly engage with the audience to get numbers? How do capture attention quickly in an environment where people have such short attention span? A good title is a compelling promise but you need to make sure you fulfill that promise - what’s your top tip? Why is podcasting a good idea - is it to engage with potential clients and grow your business directly or do you see it more of a reputation build?Key reasons to start a podcastAn intimate way to connect with your audience low cost Its the #1 fastest growing medium A radio station is cheaper than you think to set up! Leverage the listenership (once you get there) Builds authority & reputation Builds relationships with other key influencers Podcasting for business - top tips for launchingStart listening to OTHERS’ podcasts As with everything, decide who your “ideal listener” is Develop a good strategy & content plan - Content is King! Promotion where your listeners are Launch - is a soft launch ok? Use momentum to build a bank of episodes Consistency is Key! To find out more go to their website: https://www.getmetodone.com/

Announcing The "Respect Based Marketing" Approach (And How It Differs From The "Traditional Launch Model") with Bastian Ernst — founder of Wild Audience Are you an online marketer who’s tired of being an unwelcome guest in people’s inboxes (like most other online marketers out there)? If so, this information packed podcast episode with highly actionable content is just for you! Bastian Ernst has chosen the Productive Insights Podcast to introduce his ‘respect based marketing’ methodology to the world. We’re honoured to have him on as a guest.Listen to this episode to learn about how respect based marketing differs from the the typical ‘launch model’ and why it might be the best path for your business. Bastian Ernst left his safe home in Austria to seek his fortune in Silicon Valley. Inspired by my conversation with Andre Chaperon in episode 140, Bastian reached out to me and expressed his desire to introduce his methodology — Respect Based Marketing — to the world. In this episode, Bastian and I talk about how respect based marketing differs from the traditional ‘launch model’ and why it might just be the right thing for your business. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes WildAudience.com/podcast/ash - CODE: ASH WildAudience.com/love www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/Prod Related Episodes: 102. Smart Business Exits: How To (Build And) Sell A Business Intelligently (Part 1 of 2) 103. Smart Business Exit: How To (Build And) Sell A Business Intelligently (Part 2 of 2) 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5-Day Plan To Get You Started In A Week!) 125. Dale Beaumont on How Brin and Artificial Intelligence can Take your Business to The Next 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 043. Membership Economy with Robbie Kellman 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content 152. “Work Less Make More” — James Schramko Reveals Key Insights From His New Book 155. How to Use Professional Live Streams to Grow Your Business with Luria Petrucci – Part 1 156. The 3 Challenges When It Comes To Professional Live Streaming And How To Overcome Them Plus How to Use Facebook Bots to Grow Your Business with Luria Petrucci – Part 2 Key Insights: 3:31 - Bastian's story 6:15 - How did Bastian go about Respect based Marketing 9:00 - Evergreen vs Launches 10:32 - How Bastian built his Evergreen funnel 15:25 - Bots 18:13 - How do you mimic conversation with bots 20:22 - Return on investment 28.43 - Move Minds, Hearts, and Wallets to make people Move, Feel, Bond and Convert and Act 34:20 - Bastian's Facebook Ad strategy 38:19 - Biggest challenges people face 42:01 - Action steps Key Insights: Figure out your customer avatar Identify the belief system Work on lead magnets, email campaign, etc

The Top 20 Actionable Episodes From The Productive Insights Podcast in 2017 Miss any of our episodes in 2017 and feel like you don't have the time to catch up?We've got you covered.Here are the 20 most downloaded episodes from 2017 with links to each of those top 20 episodes. Please do share this with anyone you think will benefit.Thanks in advance. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Top 20 Actionable Episodes from the Productive Insights Podcast in 2017 # 20 EP 119. Screw the Nine to Five — with Jill Stanton (And How She Built a Successful Membership Site) — Part 2 # 19 EP 121. 5 Ways To Repurpose Podcast Episodes And Deliver Awesome Value To A Wider Audience # 18 EP 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness # 17 EP 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand # 16 EP 135. Apps And How They Can Help Grow Your Business # 15 EP 115. Lisa Myers on Mindset And How It Applies To Your Business (Part 2 of 2) # 14 EP 134. The Secret To A Successful Rebranding Campaign With Suzi Dafnis # 13 EP 137. Humor in Public Speaking, And Engaging An Audience with Marty Wilson – Part 2 # 12 EP 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset # 11 EP 124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) – Part 2 # 10 EP 113. Plan an EPIC 2017 By Applying This 2 Pronged Planning Mindset And These Key Metrics — With Jessica Mah! # 9 EP 114. Lisa Myers on Mindset And How It Applies To Your Business (Part 1 of 2) # 8 EP 118. Facebook Groups with Jill Stanton — Part 1 of 2 # 7 EP 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand # 6 EP 120. Tim Reid On How To Use Podcasting To Take Your Business To The Next Level # 5 EP 123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1 # 4 EP 112. Your 7 steps to a hyper productive 2017 (Lessons Learnt From An Unplanned Information Diet) # 3 EP 125. Dale Beaumont on How Brin and Artificial Intelligence can Take your Business to The Next Level # 2 EP 117. How to Create An Empathy Map # 1 EP 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Bonus Episodes 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Related Episodes: 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset 147. Noah Kagan Throws Down A $1000 Challenge (Plus How To Push Past Your Comfort Zone)

The Top 20 Actionable Episodes From The Productive Insights Podcast in 2017 Miss any of our episodes in 2017 and feel like you don't have the time to catch up?We've got you covered.Here are the 20 most downloaded episodes from 2017 with links to each...

"Work Less Make More" — James Schramko Reveals Key Insights From His New Book James Schramko is no stranger to the Productive Insights podcast, in fact, he was instrumental in helping launch the Productive Insights Podcast. He's the founder of Superfastbusiness.com which is an excellent community of online entrepreneurs.James has built a highly successful and profitable business which affords him an excellent lifestyle — which comprises of surfing each day (sometimes twice) and not a whole lot of time at his desk while still achieving excellent results for himself and his clients.I'm delighted to have him back to discuss his new book titled "Work Less Make More" in which he reveals His Secrets to Success and Time Freedom. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes JamesSchramko.com SuperFastBusiness.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Bonus Episodes 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 050. James Schramko On Frameworks For Business Profitability And Lifestyle Books Mentioned: Work Less, Make More Key Points and Insights 2:00 - James talks about the promise his new book makes ... And fulfils 5:34 - Single source dependency and how that could be threatening you and/or your business (and what you can do to fix it) 6:20 - The Parthenon theory and what that means for you 10:35 - How to develop your 'offer that converts' and stand out from the noise in the market 11:28 - The importance of customer selection 12:26 - How to focus in on your ideal customer and how to repel the wrong ones 17:12 - How the work less make more approach helps you become a business owner who owns a business that works without you 18:14 - How to use your 'effective hourly rate' to help guide what activities you focus on 20:35 - What James did to make the transition from 6 figures a YEAR to 6 figures a MONTH ... In 6 WEEKS! 22:52 - Challenges James faced in creating the book "Work Less Make More" and how he overcame those challenges 24:03 - The most important action steps you can take right now to work less and make more

"Work Less Make More" — James Schramko Reveals Key Insights From His New Book James Schramko is no stranger to the Productive Insights podcast, in fact, he was instrumental in helping launch the Productive Insights Podcast.

Noah Kagan Throws Down A $1000 Challenge (Plus How To Push Past Your Comfort Zone) Noah Kagan is the founder and Chief Sumo of Sumo.com and AppSumo.com. AppSumo helps entrepreneurs grow their businesses.Fast!Before starting at AppSumo, he was employee number 30 at Facebook. His site, OkDork.com has excellent growth hacks and useful strategies which help entrepreneurs grow their businesses using content marketing and growth hacking strategies. Noah talks about his successes and failures with a lot of honesty, which I have found to be a refreshing change. And which is why I reached out to him to be a guest on the Productive Insights Podcast. If you haven't already checked it out, I highly recommend heading over to okdork.com. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Sumo.com AppSumo.com Mint.com OkDork.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorshi 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand Books Mentioned: Principles: Life and Work Key Points and Insights 2:06 - How to overcome discomfort around being on video 4:52 - Attitude is key: Control what you can and proactively accept what you can't control. 5:39 - "What was once hard is now easy" - Noah Kagan 6:27 -  The importance of learning to be comfortable with discomfort (and actually doing it - not just saying it) 7:40 - On focus : If you're not saying "No" to at least one thing each day, you're not focused 10:00 - Noah throws down a $1,000 challenge ... Which Ash accepts (and has now completed as at the publishing date of this podcast episode) 10:27 - There's a LOT of advice online (you need to be selective about who you listen to) 11:19 - The importance of bringing accountability into your life to launch as soon as feasible and let the market give you feedback (rather than get into analysis paralysis) 14:03 - Can launching early (and letting the market provide feedback) hurt your brand? 15:25 - Vulnerability is sometimes appealing 15:52 - Noah Kagan Presents Podcast vs Noah's YouTube challenge - a discussion around which one's working better 17:28 - The importance of getting onto a new medium early (being 'first to market' on a new medium is important) 24:56 - Action Steps and Key Insights Action Steps Don't wait for 'perfect' before you launch - launch when you have something of value and then iterate based on market feedback Focus on fewer things (learn to say no more often) Understand the audience intent when using different mediums / media

Suzi Dafnis on The Secret To A Successful Rebranding Campaign Suzi Dafnis from herbusiness.com is an entrepreneur, blogger, a podcast host and a public speaker who’s spoken at events all over the USA and Australia. She’s co-founded a boutique publishing company which has sold 1.2 million books including the longtime bestseller Rich Dad, Poor Dad. She started this business in a spare room in her apartment in 1994. She’s believed in using the power of business to create freedom and express passion while making a difference in the world. For the last 20 years, she’s been committed to helping women in business and has a built a thriving community of more 30, 000 women and men around the world who are stepping up and taking action by starting and growing business and lives they love to help them have breakthroughs in their business. Her community delivers life-long learning tools to its members. She was already a featured guest in the Productive Insights Podcast episode 62. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes HerBusiness.com/Freebies HerBusiness.com/Podcasts www.CallAshRoy.com www.Youtube.com/ProductiveInsights https://productiveinsights.com/134 Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson 062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorship 110. How To Create The Right Social Media Marketing Campaign For Your Business – with Jeff Bullas (Part 2 of 2) 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Key Points and Insights 5:11 - Why branding is important to your business? Why brand strategy is an important part of your business strategy? 7:47 - The importance of grabbing domain names with the .com Getting both .com.au (ccTLD - country code Top Level Domains) and .com (gTLD - generic Top Level Domain) 9:44 - Should a small business be brand conscious? 13:26 - Brand personality and Brand consistency 14:07 - Personal brands vs Business brands (should you promote your personal brand or your business brand)? 17:36 - Consistency of results 18:17 - Branding identity portfolios 21:50 - Rebranding (from) AustralianBusinessWomenNetwork.com to HerBusiness.com 24:33 - Factors to consider when rebranding 31:49 - Summary / recap of key insights Actions and Insights 33:32 - Don't over think your brand 33:53 - The brand should call out the audience or the product or both 34:54 - A good brand attracts the right people AND repels the wrong people 35:03 - If you are trying to say everything to everyone you will end up saying nothing to anyone 35:24 - A brand / product should call out a solution to the problem the audience is facing (your products should aim to solve your target audience's problem) 36:26 - Clarity always trumps cleverness when it comes to content Key Points to Consider when Rebranding Know the purpose of your business Identify your target market Know how you want your business to be perceived  

On this episode of Elsewhere, Brian Clark talks with Ash Roy of Productive Insights about creating content that converts, empathy maps, and how to use content to build an eight-figure business. In this episode, Brian and Ash discuss: Why traditional advertising methods aren’t cutting it Taking automated marketing technology a step further How to convert... Listen to episode

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer. In Part One of the show, Sonia and Ash discuss: Understanding your audience and their needs Content marketing’s role in today’s sale cycle When and why to use guest... Listen to episode

The Listeners (And The Story Of The Productive Insights Podcast)!

The 100th Episode, Featuring YOU — The Listeners (And The Story Of The Productive Insights Podcast)! Share this Episode Click To Tweet Share on Facebook Links Mentioned Callashroy.com ash@productiveinsights.com http://productiveinsights.com/podcasts/ http://www.superfastbusiness.com/ http://www.superfastbusiness.com/list-all/ https://www.geni.us/ https://www.similarweb.com/ http://www.alexa.com/ http://tagcrowd.com/ http://whirlpool.net.au/ https://yoursuccesscoach.com.au/ https://rainsanmartin.com/ http://www.superfastbusiness.com/business/494-how-to-improve-your-sleep/ http://www.internode.on.net/ https://www.telstra.com.au/ https://pixiebytes.net/ http://www.metaproject.com.au/ Related Podcast Episodes 002. James Schramko On How To Use The Recurring Income […]

Suzi Dafnis Shares Her Thoughts On How To Find Your Ideal Mentor Suzi Dafnis from abn.org.au is a friend and a very successful entrepreneur to the Productive Insights Podcast. She's a passionate supporter and role model for women in business. She provides education, resources and mentoring to entrepreneurs so they can reach their full potential. She's a blogger, a podcast host, a media commentator and a public speaker who's presented at events all over the USA and Australia. She's co-founded a boutique publishing company which has sold more than 1.2 million books including the longtime bestseller: Rich Dad, Poor Dad. She's also the CEO of the Australian Business Women's Network.   Share This Episode Share on Twitter Resources Mentioned Click here to download podcast shownotes https://productiveinsights.com http://www.abn.org.au/ https://herbusiness.com/get-a-mentor/ Content Sells podcast Books Mentioned The Power of Positive Thinking Your Erroneous Zones: Step-by-Step Advice for Escaping the Trap of Negative Thinking and Taking Control of Your Life The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Good to Great: Why Some Companies Make the Leap and Others Don't Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Brandscaping: Unleashing the Power of Partnerships Related / Mentioned Podcast Episodes: 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 018. How To Build An EIGHT figure business – With Buck Rizvi 022. $50 Million and Counting …. With Ed O’Keefe 039. Podcasting for Entrepreneurs with John Lee Dumas 048. John Logar On How To Use High Value Consulting To Increase Profitability 050. James Schramko On Frameworks For Business Profitability And Lifestyle Key Points (Timestamps) 01:02 — Intro and overview 01:59 — Suzi Danfis’ story as an entrepreneur 03:23 — Suzi Dafnis discusses the value of mentorship in business success. 04:36 — How to distinguish between a coach and a mentor 05:23 — Specific ways in which a mentor can help you grow your business 07:04 — One of the most important things a mentor can give you in business 07:58 — A mentor doesn’t have to be in your industry. 09:18 — Suzi Dafnis’ mentoring structure at the Australian Business Women’s Network 10:47 — What qualities to look for in a good mentor 12:13 — How Suzi Dafnis found her mentor 13:56 — Mentoring Case study #1, The Power of Mentoring 16:07 — Mentoring Case study #2 18:44 — Expectations of mentors that do not work when it comes to mentoring 19:53 — A very important point to understand about working with a mentor 21:02 — The importance of having clear agreements with a mentor 22:11 — The most common challenges when it comes to finding a good mentor 23:12 — How to get started with finding the right mentor for you 25:31 — One action you can take right now towards finding your best mentor 26:17 — Some more action steps you can take towards finding your mentor 26:42 — Books that have had the biggest impact on Suzi Dafnis and why 29:17 — Suzi Dafnis’ approach to effective speed reading 30:20 — Brand Scaping by Andrew Davis on how to co-create content 31:48 — How to find out more about Suzi Dafnis

Part 3 of 3 : 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part 3 of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven’t listened to part 1 or 2 of this 3 part series please go back and have a listen.  Part 1 extracts the insights that I found most actionable from episodes 1 to 20 and part 2 extracts the insights from episodes 21 to 40. In this episode I’ll share some of the actionable insights from episodes 41 to 57. As always I’ll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge At around the 3 min mark Eric and I talk about the evolution of SEO over the years. This was a really important piece of the episode because it gives you insight into where Google's search alogrithms are headed. The day of black hat SEO are over (discussed at the 27 mark) Action Step: When creating content think about specifically who you're creating the content for and how it would improve their situation. Don't try and game the system. In other words just focus on creating shareable content! 042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business Chris talks about how he works only 6 hours a day and 4 days a week and runs a multi million dollar business. Some great discussion about how he increases his productivity. He talks about delegating and how to overcome the fears of delegation at around the 7 min and 15 sec mark. At the 9 min and 41 second mark he talks about how he reliquished control to his inbox and let them clear his inbox out (he hired someone to do this exclusively). At the 19 min mark he talks about the myth of multitasking. That was music to my ears! Action step: Hire intelligently and be aggressive before you hire the person (rather than deal with staff issues after the fact) 043. Membership Economy with Robbie Kellman Baxter Robbie's worked with various large companies including Netflix who was one of the first adopters of the membership model. She talks about the evolution of the membership model and how it's evolved with the internet at around the 3 min mark. We had another great discussion about evangelists and how Apple grew it's business through evangelism at around the 7 min mark. Action Step: Seriously consider starting a membership model for your business (because most people that spend time and money on marketing could benefit from a membership model).  044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You Hiten is the co-founder of Kissmetrics and I interviewed the other founder — Neil Patel — in episode on of the podcast. At around the 7 and a half minute mark Hiten talks...

Part 3 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)   Welcome to part 3 of the 3-part series which covers the 57 actionable insights from the 57 episodes of the Productive Insights podcast in 2015. If you haven’t listened to part 1 or 2 of this 3-part series, please go back and have a listen. Part 1 extracts the insights that I found most actionable from episodes 1 to 20 and part 2 extracts the insights from episodes 21 to 40. In this episode, I’ll share some of the actionable insights from episodes 41 to 57. As always, I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful, please do share it with friends via social media or email so it can reach as many people as possible. Also, please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge At around the 3-minute mark, Eric and I talk about the evolution of SEO over the years. This is a really important piece of the episode because it gives you insight into where Google's search algorithms are headed. The day of black hat SEO is over (discussed at the 27 mark). Action step: When creating content, think about specifically who you're creating the content for and how it would improve their situation. Don't try and game the system. In other words,  just focus on creating shareable content! 042. Chris Ducker on The Secret To A 6-Hour Day, A 4-Day Week & A Multi-Million Dollar Business Chris talks about how he works only 6 hours a day and 4 days a week and runs a multi-million dollar business. There is also some great discussion about how he increases his productivity. He talks about delegating and how to overcome the fears of delegation at around the 7-minute and 15-second mark. At the 9-minute and 41-second mark, he talks about how he relinquished control to his inbox and let them clear his inbox out (he hired someone to do this exclusively). At the 19-minute mark, he talks about the myth of multitasking. That is music to my ears! Action step: Hire intelligently and be aggressive before you hire the person (rather than deal with staff issues after the fact).  043. Membership Economy with Robbie Kellman Baxter Robbie's worked with various large companies including Netflix who was one of the first adopters of the membership model. She talks about the evolution of the membership model and how it's evolved with the internet at around the 3-minute mark. We have another great discussion about evangelists and how Apple grew its business through evangelism at around the 7-minute mark. Action step: Seriously consider starting a membership model for your business (because most people that spend time and money on marketing could benefit from a membership model).  044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You Hiten is the co-founder of Kissmetrics and I interviewed the other founder — Neil Patel — in episode 1 of the podcast. At around the 7 and a half minute mark, Hiten talks about whether or not your business is a good candidate for SAAS (software as a service). At the 12 and a half minute mark, we have an interesting discussion about Moore's law which predicted that computer chips are going to double every 2 years in their capacity and power. Action step: Find something that people are doing manually and automate it (at the 22-minute and 41-second mark).  045. The 10 Key Elements Of A Great Job Advertisement That’ll Make You An Outsourcing Ninja! This is a useful episode which gives you 10 key elements of a highly successful job offer for sites like upwork, elance, etc. Action step: Start with what you can offer the applicant in your j...

Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)   Welcome to part two of the 3-part series which covers the 57 actionable insights from the 57 episodes of the Productive Insights podcast in 2015. If you haven't listened to part one of this 3-part series, please go back and have a listen. Part one extracts the insight that I found most actionable from episodes 1 to 20. In this episode, I'll share some of the actionable insights from episodes 21 to 40. As always, I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful, please do share it with friends via social media or email so it can reach as many people as possible. Also, please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) You have to be doing video ads in addition to what you're doing. Rule of three in big Hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3-minute mark) Action step: Post up a video using Keith's video ad winning formula which he talks about at around the 13-minute mark in the episode.  022. $50 Million and Counting …. With Ed O’Keefe Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever been before. At around the 10:30-minute mark, he talks about the mathematical equation that it all comes down to: What's it costing you to get a customer? What day are you profitable? Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days. 023. Content Marketing for Business Success This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there. Action step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible). Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com. 024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home Melanie Pinola and I talk about how to set up a virtual office at home and still be more productive. Action step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening.  025. How To Use the Pomodoro Technique To Become A Laser-Focused Productivity Ninja! I think the name says it all here. Created by Francisco Cerillo, it's about focusing on your work in 25-minute increments followed by a 5-minute break. Repeat this process for 4 pomodoros. After which, you should take a break for 15-20 minutes. Works really well when you're trying to beat procrastination. Action step: Decide on what you're going to focus on for 20 minutes and then apply the Pomodoro technique! (Task selection is important.) 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit Ryan gives us a fantastic summary of the Six Steps of the Survey Funnel Formula, a great summary of his bestseller book 'Ask'. Action step: Have a listen to the podcast to get an overall understanding of the Survey Funnel Formula. If you think it's something you want to apply to the business then buy the book.  027. Overcoming Procrastination Tutorial — Practical Tips...

Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen.  Part one extracts the insight that I found most actionable from episodes 1 to 20.   In this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) You have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark). Action Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode 022. $50 Million and Counting …. With Ed O’Keefe Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable? Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days 023. Content Marketing for Business Success This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there. Action Step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible. Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com 024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home Melanie Pinola and I talked about how to set up a virtual office at home and still be more productive. Action Step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening.  025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja! I think the name says it all here. Created by Francisco Cerillo It's about focusing on your work in 25 min increments followed by a 5 min break.

I thought it would be a good idea to extract some of the key actionable insights that stood out for me from each of the podcast episodes.

Part 1 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) It’s been almost a year since I released my first podcast with Neil Patel in February 2015. I’ve released 57 episodes so far this year. I thought it would be a good idea to extract some of the key actionable insights that stood out for me from each of the podcast episodes. The format I’m going to follow is: Tell you a bit about each episode and then tell you the key actionable insights and action points that stood out for me. This isn’t a substitute for listening to the actual episodes because, of course, different things would strike you as important and actionable depending on your individual experiences and inclinations. Anyway, in this 3-part series, I will share some of the things that really stood out for me and each podcast episode that you will hopefully find useful. I will also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. As always, if you find this information valuable or helpful, then please do share it with friends via social media or email so it can reach as many people as possible. Also, please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing: At around the 3-minute mark, we talk about Neil's criteria for selecting clients … Guess what? It’s not financial in nature! The most important thing is about helping someone out and enjoy the process. "If you can’t help them out, what’s the point in taking on a client?" - Neil Patel Action step: Only take on clients when you know you can deliver results.  002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle James explains the Profit formula at around the 2-minute mark: Customers = Traffic x Conversions. And then, you have: Customers x Transaction Value x Frequency x Margin. This is what James used to build a low maintenance and high-profit business that facilitates a freedom-based lifestyle. The Farming vs Hunting analogy is how he explains it at the 3-minute mark. Action step: Consider creating a recurring income business model, so rather than trying to acquire new customers every day, you’re selling more products to the same customers that have already done business with you.  003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online Jon Morrow, founder of Boost blog traffic, can’t move from the face down. He has spinal muscular atrophy. His story about how he traveled 5,000 kilometers to Mexico to fund his high medical expenses and build a business that makes 8 figures. Action step: Practice writing great headlines (we talk about it at around the 18-minute mark in the podcast). 004. 7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It) What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes? Action step: Get 7-8 hours of sleep every night (most folks need at least 7 hours of sleep).  005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing We talk about what we mean by the term automated marketing and discuss quite a few concepts around marketing sequences with a focus on customer onboarding sequences. Action step: If you can afford it … Get a specialist to help you! Don’t try and do it yourself. (We discuss this at around the 20 min mark.

Productivity Secrets (Incl. Full Transcript) of Kate Erickson That Led To $433K in Feb 2015 Revenue!  A few highlights from the interview: * Kate's story -  a transition from corporate employee to successful entrepreneur * Kate's morning routine and how it helps her productivity * Kate's strategy to overcome 'imposter syndrome' as an entrepreneur * How Kate uses themed days to increase focus * Kate's take on Kate's Take * Kate's advice to aspiring entrepreneurs  Full Transcript of Interview Below ASH:                You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 in February 2015, which is pretty awesome. KATE:               That's definitely very awesome. Thanks for all your kind words, Ash. I really appreciate it. You're also the brains behind the explosive growth of EOFire, and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. JOHN:              Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy. ASH:                Welcome to the Productive Insights Podcast for entrepreneurs and professionals, where we discuss how to leverage your business. Head over to productiveinsights.com for over a hundred free tips, articles, videos, and podcasts that help you increase your productivity and maximize your profits to fund the perfect lifestyle. In today's podcast we speak to Kate Erickson, who has worked with John Lee Dumas in growing Entrepreneur On Fire into one of the most successful podcasts. Kate, your story begins in corporate America where you worked in human resources. Having decided fairly early in your career that the corporate ladder wasn't for you, you chose to blaze your own trail as an entrepreneur. Since you've joined Entrepreneur On Fire you pioneered the Entrepreneur On Fire blog and I've also done some guest blogging on behalf of EOFire. You've also been heavily involved in Podcasters' Paradise, of which I'm a proud member, which probably is the best resource online when it comes to learning podcasting. You're also the brains behind the explosive growth of EOFire and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 dollars in February 2015, which is pretty awesome. KATE:               It's definitely very [00:02:00] awesome. Thanks for all your kind words, Ash. I really appreciate it. ASH:                You're most welcome. These achievements make for a very spectacular resume, particularly for somebody who's such a young entrepreneur. Could you spend a minute telling us about your entrepreneurial journey, Kate? KATE:               Sure. Like you said, I kind of started off in corporate America. I thought that's where my career would lie. I never really thought that entrepreneurship was for me. I didn't really understand how I might go about attaining that. I was quite comfortable in corporate America until, like you said, I was pushed over the edge I guess you could say, finally and very luckily. I'm so grateful for that. At the time I was not grateful for it but I certainly am now. When I took my first entrepreneurial leap I tried to start my own business, which was a copywriting service for online businesses. I was trying to help local businesses in the Portland, Maine area, which is where I was living at the time, optimize their sites and improve their online presence through copywriting. That did not work out so well for me. A few mistakes and six months later I was already ditching that business idea. I went back to corporate America to work at an advertising and marketing agency because I did have a project management background, and landed a job that I absolutely loved. I learne

Productivity Secrets (Incl. Full Transcript) of Kate Erickson That Led To $433K in Feb 2015 Revenue! Kate Erickson already worked with the John Lee Dumas in growing entrepreneur on fire into one of the most successful podcasts. Kate's story begins in corporate America where she worked in human resources having decided fairly, early in her career that the corporate ladder wasn't for her. She chose to blaze her trail as an entrepreneur since she has joined Entrepreneur On Fire she pioneered the Entrepreneur On Fire Blog, and I've also done some guest blogging on behalf of Entrepreneur On Fire. She has also bee heavily involved in Podcaster Paradise of which am a proud member which probably is the best resource online when it comes to learning how to podcast. She is also the brains behind the explosive growth of Entrepreneur On Fire, and she is continuously working with her partner John Lee Dumas to develop and refine the growth strategy she has been instrumental in growing the business well beyond the six-figure monthly income and made $433,000 in February 2015 which is pretty awesome. Share This Episode: Click To Tweet Links Mentioned: Click here to download podcast shownotes A few highlights from the interview: Kate's story -  a transition from corporate employee to successful entrepreneur Kate's morning routine and how it helps her productivity Kate's strategy to overcome 'imposter syndrome' as an entrepreneur How Kate uses themed days to increase focus Kate's take on Kate's Take Kate's advice to aspiring entrepreneurs Full Transcript of Interview Below ASH: You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 in February 2015, which is pretty awesome. KATE: That's definitely very awesome. Thanks for all your kind words, Ash. I really appreciate it. You're also the brains behind the explosive growth of EOFire, and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. JOHN: Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy. ASH: Welcome to the Productive Insights Podcast for entrepreneurs and professionals, where we discuss how to leverage your business. Head over to productiveinsights.com for over a hundred free tips, articles, videos, and podcasts that help you increase your productivity and maximize your profits to fund the perfect lifestyle. In today's podcast we speak to Kate Erickson, who has worked with John Lee Dumas in growing Entrepreneur On Fire into one of the most successful podcasts. Kate, your story begins in corporate America where you worked in human resources. Having decided fairly early in your career that the corporate ladder wasn't for you, you chose to blaze your own trail as an entrepreneur. Since you've joined Entrepreneur On Fire you pioneered the Entrepreneur On Fire blog and I've also done some guest blogging on behalf of EOFire. You've also been heavily involved in Podcasters' Paradise, of which I'm a proud member, which probably is the best resource online when it comes to learning podcasting. You're also the brains behind the explosive growth of EOFire and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 dollars in February 2015, which is pretty awesome. KATE: It's definitely very [00:02:00] awesome. Thanks for all your kind words, Ash. I really appreciate it. ASH: You're most welcome. These achievements make for a very spectacular resume, particularly for somebody who's such a young entrepreneur. Could you spend a minute telling us about your entrepreneurial journey, Kate? KATE: Sure. Like you said, I kind of started off in corporate America. I thought that's where my career would lie.