Podcasts about empathy maps

Quality and Agile thrive together by putting your customer at the centre of what you do.Join PMI Senior Consultant Anthony Richardson as he reveals how Agile tools like Empathy Maps, User Stories, and Retrospectives enhance both flexibility and customer satisfaction, debunking the myth that Agile improvement sacrifices quality for speed.With insights into the crucial role of the Product Owner and the power of Continuous Improvement, this episode will inspire you to adopt strategies that elevate your business practices, keeping Quality front and centre.More from PMI: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Follow us on LinkedIn Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you. Explore On Demand >> Explore Distance Learning >>

Ein Strategiemodell, das deinen Podcast nach vorne bringt

Welcome to FreshAirAtFive (FAAF) Podcast - Episode 38 I'm your host, Bryon Carpenter In this episode, I share my daily reflection posted on Twitter @bryoncar, from Sept 20-25, 2021 I reflect on these podcast episode from my listens on the: 20th: Shukes and Giff S5E1 "Itty Bitty Bonanza!"; The #InnovatorsMindset Podcast S2E37 "#BecauseOfATeacher- Introduction and Behind the Scenes"; Check This Out E141 "Are We Back?" 21st: The Ignite EdTech Podcast E64 "Andrew Mowat"; The Staffroom Podcast E95 "How do you use Empathy Maps?" 22nd: CTRL-ALT-ACHIEVE Podcast E9 "Halloween Drag and Drop Poetry with Google Drawings"; The Tom Schimmer Show E42 "Present as Epilogue | Rachel Carrillo Fairchild | No Point-Fives" 23rd: ASPIRE to Lead Podcast "Bonus Episode: Aspire to Lead Featuring Sarah Johnson"; 3 Questions on #InnovatorsMindset Podcast "Deontay Torres"; Teachers On Fire E206 "Sail the 7 Cs of MICROSOFT EDUCATION with Becky Keene and Kathi Kersznowski" 24th: Educational Duct Tape Podcast E64 "Jen Giffen: Sketchnoting Tips & Tools" Next Episode: Sept 25th at midnight - stay tuned. You can connect with me by leaving a Voice Message here or following me on Twitter (@FreshAirAtFive or @bryoncar) ------------------------------ As my OneWord for 2021 is APPRECIATE, I appreciate you giving this my first-attempt-in-learning to create a podcast experience a listen. Subscribe so you don't miss any upcoming episodes and please give me a review on Apple Podcast to get my voice out there further. ------------------------------ Track: It's Almost Over - SelChol ( NoCopyrightMusic ) | My Audio Library | Background Music Bumper: Get Inspired and Innovate with Lance Key --- Send in a voice message: https://anchor.fm/freshairatfive5/message

In Episode 95 of The Staffroom Podcast, Chey and Pav reflect on their use of Empathy Maps at the start of the school year. Inspired by Educational Consultant Jorge Valenzuela and his article and video on Edutopia.org, Chey and Pav brought Empathy Maps into their middle school classrooms to work on some goal setting as well as relationship and culture building in the classroom. The results were fantastic in many different ways. Listen to find out more of how they were used and the results of their exploration. Here's Jorge's work on Edutopia, which was referenced during the episode, in case you'd like to give it a go in your space! https://www.edutopia.org/video/building-relationships-empathy-maps A rich discussion with several a-ha! moments throughout! Tune into this great chat, and always be a part of it by tagging @StaffPodcast #TheStaffroomPodcast on Twitter! Tell us what you think, interact, and give us your feedback and reflections. Check out podcast episodes, Chey & Pav's LIVE radio show: The Drive on VoicEd Radio, blog and all the other amazing things they are up to at CheyandPav.com! Are You Looking for Presenters? As we embark on a new school year, and an evolving way of teaching and learning, there's value in finding great teacher created professional development to deliver to peers. Chey and Pav offer a few great presentations that they offer, and can do for your school or district, either in person or virtually. Here are some of the topics they currently are covering for staff and administrators: Math and Social Emotional Learning: The Key Elements, Teaching Pedagogy and Assessment Pieces Rediscover Your Voice: Enhancing your Teaching Practice through Podcasting Addressing Racism, Supporting Identity Work and Creating Inclusive Learning Spaces Vision and Mission: Application to Teaching Practice Digital Storytelling - Culturally Responsive Photography and Photo-Editing There's so much to talk and learn about! Chey and Pav can develop a PD session or conversation starter based on any topics they've discussed on The Staffroom Podcast! Please reach out to us at info@CheyandPav.com for more information and to schedule your learning session with this Dynamic Duo! Chey and Pav Educational Services, Inc.

This week we dive into our first UX Method: Empathy Maps! What are they, why do we do them, and how can we put them to work on a project or with a team? I also try to explain a visual using only words! See the show notes on www.lissyt.com Have questions? Ask them! hello@lissyt.com --- Send in a voice message: https://anchor.fm/uxmethods/message

In this episode of SoundNotes Will Evans is back to discuss why behavior trumps empathy and the secret to building the right thing. During the interview, we explore the difference between traditional Personas and Behavioral Impact Personas. We also talk through how Impact Mapping can be used to move beyond Empathy Maps to deepen our understanding of what motivates people, what their needs are, what things to build, how well they have to perform to be considered valuable, and how to make sure we are solving the right problems for the right people at the right time. In this podcast, you will learn how Impact Mapping can draw a clear connection between the things we are going to build, the problems we need to overcome, and how to create a change in behavior by specific people that allows us to move toward an outcome that achieves our desired goal. Will has created a few graphics that we refer to in the interview and you’ll want to download them in order to get the most out of this podcast. You can find links to them below. Files You Need For This Podcast Behavioral Impact Persona PDF Behavioral Impact Persona PNG Zone of Influence - Zone of Control PNG Behavioral Change PNG Impact Mapping Podcast If you'd like to check out Will's previous interview on Impact Mapping you can find it here: http://bit.ly/384nVpw Contacting Will Web: https://www.leadingagile.com/guides/will-evans/ Email: will.evans@leadingagile.com Twitter: https://twitter.com/semanticwill Contacting Dave Email: dave.prior@leadingagile.com LeadingAgile: http://www.leadingagile.com/guides/dave-prior/ LinkedIn: https://www.linkedin.com/in/mrsungo/ Twitter: http://twitter.com/mrsungo Personal blog: http://drunkenpm.net We Need Reviews If you like this podcast, we'd be very grateful for reviews or feedback in iTunes. It will help us create more visibility for this podcast so that we can reach more people. Click here to leave us a review or post feedback. Feedback/Questions If you have comments on the podcast or have questions for the LeadingAgile coaches that you’d like to have addressed in a future episode of LeadingAgile’s SoundNotes, you can reach Dave at dave.prior@leadingagile.com LeadingAgile CSM and CSPO Classes For information on LeadingAgile’s upcoming public CSM and CSPO classes, please go to: http://www.leadingagile.com/our-gear/training/ Use the discount code: LA_Podcast to receive a 15% discount on the class.

*Excuse Typos – I tend to write show notes during editing*Shane McCarthy is chief marketing officer for military social media platform Sandboxx. He is originally from Kerry but is now based in the US. I first met Shane in 2011/12 when he was running a student board for IT@Cork and knew he was destined for big things. We connected in late 2019 and talked about Shane’s career and journey so far and to dive into some marketing advice, insights and tips that could be useful to you in your own business. I know I’ve taken away some good stuff from it. Hopefully you do to.A summary of key points covered is below:•Setting up a student board for IT@Cork•The value of volunteering •Studying BIS in UCC – a mix between Business & IT •Finding a passion for social media and how to use it for business value from an early stage •The Psychology of Marketing•Setting up Twitter Hour back in 2012 for IT@Cork•Experimenting with Blogging during College to build his own personal branding•Trial and Error leading to better understanding of what works and what doesn’t•How to make a blog post discoverable – back then & now! •The importance of SEO in blogging – creating good content•Creating a SEO strategy and having an SEO checklist before posting•The value of Google Analytics to identify what to post about•Looking to get ways on other blogs – this helps get clarity on the topic•If you can write it or teach it, then you know it! This is key•The power of feedback and taking onboard to help get better•Moving from Engineering to Marketing shortly after leaving University •Getting the opportunity to join a start-up with a focus on marketing •Making the decision to leave a permanent role to join a start-up – how? •Being able to juggle final year in college and working full-time for Sandboxx in 2014/15•Working as Chief Marketing Officer for Sandboxx and what Sandoxx offers to members of the military •Starting off initially with a letters service and then building on this •Growing to 1.5 million customers and going from 0-50+ employees•Reflecting back on the 5+ years with Sandboxx and major lessons learned •Working 18-hour days and going from doing everything to being more strategic •Building out relationships with government and brands •Getting up to speed on military vocabulary and acronyms •App Based Marketing requiring softer skills•A standout mistake that provided a great learningoGiving up on experiments too soon – not staying the course •Learning from mistakes •Using data and trusting your gut more when making decisions•Being Irish brings an advantage when building relationships with customers•The Psychology around marketing & how you can use this to your advantage with user personals •Looking into User Personas and Empathy Maps to identify and understand customer preferences and choices •The Elmer Framework & emotion logic •The WIIFM concept – if you can explain the value and benefits to the customer, you’re onto a big benefit •Paid advertising v Free Advertising – what to pick? •Don’t be afraid to set aside a decent amount of money of your budget! •Spend money and test out ideas yourself instead of paying it to an agency •Be active and ask others for feedback and input to help with the early stages of what a customer wants•Facebook and Google Online Tours and How To guides for analytics and using better tools•Learn how to walk before you can run when marketing and test small first!•Personal Development and Growth – how to find the balance •Self-care as a priority •Professional growth with key mentors and groups sharing in the space of marketing•Personal growth – spending time meditating and taking time out daily basis •Prioritizing sleep, eating, exercise and space time – all are tied in together •Making the goals stick each day? Look at what is the one thing that might stop me from doing this!! •Quote – “You don’t have to go for the run in the morning, you just have to put on your gear and stand on the porch” •What have you changed your mind on or look at differently in the last six month? •What is on the radar for Shane in the coming months? Useful links •A site - Moz – SEO --- https://moz.com/beginners-guide-to-seo•Sandboxx.comConnect with Shane – Shane McCarthy on LinkedIn

*Excuse Typos – I tend to write show notes during editing*Shane McCarthy is chief marketing officer for military social media platform Sandboxx. He is originally from Kerry but is now based in the US. I first met Shane in 2011/12 when he was running a student board for IT@Cork and knew he was destined for big things. We connected in late 2019 and talked about Shane’s career and journey so far and to dive into some marketing advice, insights and tips that could be useful to you in your own business. I know I’ve taken away some good stuff from it. Hopefully you do to.A summary of key points covered is below:•Setting up a student board for IT@Cork•The value of volunteering •Studying BIS in UCC – a mix between Business & IT •Finding a passion for social media and how to use it for business value from an early stage •The Psychology of Marketing•Setting up Twitter Hour back in 2012 for IT@Cork•Experimenting with Blogging during College to build his own personal branding•Trial and Error leading to better understanding of what works and what doesn’t•How to make a blog post discoverable – back then & now! •The importance of SEO in blogging – creating good content•Creating a SEO strategy and having an SEO checklist before posting•The value of Google Analytics to identify what to post about•Looking to get ways on other blogs – this helps get clarity on the topic•If you can write it or teach it, then you know it! This is key•The power of feedback and taking onboard to help get better•Moving from Engineering to Marketing shortly after leaving University •Getting the opportunity to join a start-up with a focus on marketing •Making the decision to leave a permanent role to join a start-up – how? •Being able to juggle final year in college and working full-time for Sandboxx in 2014/15•Working as Chief Marketing Officer for Sandboxx and what Sandoxx offers to members of the military •Starting off initially with a letters service and then building on this •Growing to 1.5 million customers and going from 0-50+ employees•Reflecting back on the 5+ years with Sandboxx and major lessons learned •Working 18-hour days and going from doing everything to being more strategic •Building out relationships with government and brands •Getting up to speed on military vocabulary and acronyms •App Based Marketing requiring softer skills•A standout mistake that provided a great learningoGiving up on experiments too soon – not staying the course •Learning from mistakes •Using data and trusting your gut more when making decisions•Being Irish brings an advantage when building relationships with customers•The Psychology around marketing & how you can use this to your advantage with user personals •Looking into User Personas and Empathy Maps to identify and understand customer preferences and choices •The Elmer Framework & emotion logic •The WIIFM concept – if you can explain the value and benefits to the customer, you’re onto a big benefit •Paid advertising v Free Advertising – what to pick? •Don’t be afraid to set aside a decent amount of money of your budget! •Spend money and test out ideas yourself instead of paying it to an agency •Be active and ask others for feedback and input to help with the early stages of what a customer wants•Facebook and Google Online Tours and How To guides for analytics and using better tools•Learn how to walk before you can run when marketing and test small first!•Personal Development and Growth – how to find the balance •Self-care as a priority •Professional growth with key mentors and groups sharing in the space of marketing•Personal growth – spending time meditating and taking time out daily basis •Prioritizing sleep, eating, exercise and space time – all are tied in together •Making the goals stick each day? Look at what is the one thing that might stop me from doing this!! •Quote – “You don’t have to go for the run in the morning, you just have to put on your gear and stand on the porch” •What have you changed your mind on or look at differently in the last six month? •What is on the radar for Shane in the coming months? Useful links •A site - Moz – SEO --- https://moz.com/beginners-guide-to-seo•Sandboxx.comConnect with Shane – Shane McCarthy on LinkedIn

Content Strategy With Russ Henneberry   Links Mentioned: www.modernpublisher.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 039. Podcasting for Entrepreneurs with John Lee Dumas 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) Ash Roy and Russ Henneberry Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Russ Henneberry: 00:00 Well, let's say I'm in retail and I'm a small retailer in a small town and I read a customer story about somebody using your software and having success. That is the kind of stuff that tips me towards your solution over your competitor. And those are the kinds of pieces of content marketing that can be produced deeper in the funnel and are worth a thousand blog posts or a thousand podcast episodes to a business whose goal is sales today. Ash Roy: 00:35 Hello and welcome to the productive insights podcast. I'm Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com I recently had the pleasure of meeting Russ Henneberry at digital-marketers-down-under where he moderated a panel, which I was featured on. The panel talked about content marketing, and until recently Russ worked for digitalmarketer.com as a content marketing expert. I've done his content marketing mastery course on the digital marketer portal and I've got a lot of value from it. So when I was introduced to Russ, I had to ask him to come and be a guest on the productive insights podcasts because I think he's got a ton of value to share. So I'm delighted to welcome Russ Henneberry from modernpublisher.com. Welcome, Russ. Russ Henneberry: 01:25 Hey, how are you doing Ash? Good to see you, man. Ash Roy: 01:27 Good to see you too, man. It was fantastic meeting you at digital-marketers-down-under and I particularly liked your incredible Aussie accent. So can you just, can you just do this? Just give us a bit of a feel of that "Good day,

Content Strategy With Russ Henneberry Links Mentioned: * www.modernpublisher.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 039. Podcasting for Entrepreneurs with John Lee Dumas * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online * 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner * 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week * 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising * 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) * 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) * 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) * 021.

Jurgen is the founder and chief innovator of InnovaBiz, which helps coaches and consultants build professional credibility and connection with their ideal clients. He was the perfect candidate to have on the show given everything we’ve talked about and everyone we’ve talked to in the past.

Justin Herald On A Customer Focused Approach To Business Growth   Links Mentioned: Click here to download the podcast shownotes www.justinherald.com www.customerculture.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 117. How to Create An Empathy Map 166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish 168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2 169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2 Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00 Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin. Justin Herald: 00:50 Thank you, man. Thank you. Ash Roy: 00:52 Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can transform a business and what results or business owner can expect to see if they implement this correctly in their business? Justin Herald: 01:13 Yeah, look, in the olden days, customer service was something that we all had to do. Managers, owners of businesses made sure that we were right across, uh, looking after our customers, trying to send all that sort of thing. As business has evolved, it's become a fairly lazy way of doing business and a lot of business owners actually don't formally train their staff in anything. They look at their resume, though, see that on their resume that someone says, I'm on unreal with customer service and I go, you're the person for the job. Funny thing is you're not really going to put on your resume, I really suck at customer service. So I don't understand that whole principle. There was a statistic that I read the Bureau of Statistics website. I was on there the other day and they've released some data and that one of those bits of data was in the last three years in Australian business, only 22% of adult staff. Justin Herald: 02:08 Have had any formal training, which means it's 78% of out there that are serving the customer and that I was being nice. But what we've allowed our staff to do it essentially what business owners have allowed the staff to do is do it their own way and they might be doing a great job. It's not that they're not doing a great job. The problem, however, if there's no formal training is there's no baseline. There's no way that a business in general in all staff operate in the exact same way. My wife owns a day spa and medi spa and I'm very proud of...

Justin Herald On A Customer Focused Approach To Business Growth Links Mentioned: * Click here to download the podcast shownotes * www.justinherald.com * www.customerculture.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 117. How to Create An Empathy Map * 166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish * 168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2 * 169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2 Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00 Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin. Justin Herald: 00:50 Thank you, man. Thank you. Ash Roy: 00:52 Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can tran...

When we develop products, we're responsible for maximizing the value we deliver to the customer. In order to do this, we have to understand who we're actually building the products for. We need to know who the customer is, what problem(s) we're trying to solve for them,  and any additional information we can gather that will give us more insight into their needs and how we can address them. We also need to have an awareness of where our assumptions about the customer may be introducing risk. Unfortunately, we often get so focused on creating and delivering that this area of focus doesn't receive the level of attention that's needed to ensure that we're solving the right problem(s) in the best way possible. In this episode of SoundNotes, LeadingAgile SVP and Executive Consultant, Scott Sehlhorst makes the case for why this work is so important and why empathy maps are such a critical (and often ignored) aspect of this work. Scott and Dave talk through a step-by-step approach you can use to deepen your understanding of the customer and their needs, as well as how to make sure the solution you are working on is the right one and how to manage your risk by tracking and testing your assumptions and biases along the way. If you're skeptical about the value that empathy maps provide, or how important it is to take the time to collect, analyze, and test information about your customer, this podcast is for you. And if you're looking for a detailed explanation of how to go about figuring all this out, this conversation may provide you with the blueprint you need to get started making sure you actually know who it is you're trying to “delight” with the products you create. The graphic below is referenced throughout the podcast, you’ll want to have that handy as you listen. Links From The Podcast The podcast Scott and Dave previously recorded which includes a detailed walk through of how to create an empathy map can be found here:Creating Empathy Maps with Scott Sehlhorst You can find Dave Gray's Empathy Map template here: http://gamestorming.com/empathy-mapping/ Contacting Scott Sehlhorst If you’d like to contact Scott you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/scott-sehlhorst/ Twitter https://twitter.com/sehlhorst LinkedIn: https://www.linkedin.com/in/sehlhorst/ Blog: http://tynerblain.com/blog/ Contacting Dave Prior If you’d like to contact Dave you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/dave-prior/ LinkedIn: https://www.linkedin.com/in/mrsungo Twitter: https://twitter.com/mrsungo Email: dave.prior@leadingagile.com If you have a question you’d like to submit for an upcoming podcast, please send them to dave.prior@leadingagile.com And if you're interested in taking one of our upcoming Certified ScrumMaster or Certified Scrum Product Owner classes, you can find all the details at https://www.leadingagile.com/our-gear/training/

At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? If you’re struggling to find new customers, sign new clients or build a fan-base for your product or service then this week’s show is for you!I’m going to teach you the super simple way I build more connection in my business, how you can be more human in a digital world and attract raving, paying super fans.ResourcesMarketing: A Love Story by Bernadette JiwaEmpathetic Marketing by Mark IngwerYour FREE Empathy Map for downloadReady to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

The post Episode 19 – Detecting ORC, Crime Reporting Software & Empathy Maps ft. Tom Batterbury of Auror appeared first on Loss Prevention Research Council. The post Episode 19 – Detecting ORC, Crime Reporting Software & Empathy Maps ft. Tom Batterbury of Auror appeared first on LPRC.

The post Episode 19 – Detecting ORC, Crime Reporting Software & Empathy Maps ft. Tom Batterbury of Auror appeared first on Loss Prevention Research Council.

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast. Links Mentioned: www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach. Your competitive advantage might be that you get your clients results that increase their profitability and you do this better than any other coach in the market. Your USP is that you get your clients results that can be measured by an increase in profits Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So,

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast.  Links Mentioned: Click here to download podcast show notes www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach and you're better than anyone in your industry at getting your clients results in terms of increased profitability. Your USP is "I'm great at helping my coaching clients increase their business' profit (the measurable outcome you deliver)" Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So, your mission statement as a coach might be “To help my business coaching clients increase their profitability by an average of 20% within the next 12 months” How to offer more value to your customers Ryan explains that two ways to offer more value to your customers are via speed and automation.

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage Links Mentioned: Click here to download the podcast shownotes www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 117. How to Create An Empathy Map The Steve Jobs Guide to Using Death as The Ultimate Change Agent Key Points and Insights: 1:38 What is competitive advantage and why does it matter so much? 2:47 What happens if you don't have a sustainable competitive advantage? 3:30 The importance of developing a deep understanding of your customer 4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche 5:50 Getting clear on your natural strengths to enhance your competitive advantage 7:40 How Steve Jobs sustained himself when building Apple. 9:34 Key Action Steps you can take right now to improve your competitive advantage

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage   Links Mentioned: Click here to download the podcast shownotes www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 117. How to Create An Empathy Map The Steve Jobs Guide to Using Death as The Ultimate Change Agent Key Points and Insights: 1:38 What is competitive advantage and why does it matter so much? 2:47 What happens if you don't have a sustainable competitive advantage? 3:30 The importance of developing a deep understanding of your customer 4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche 5:50 Getting clear on your natural strengths to enhance your competitive advantage 7:40 How Steve Jobs sustained himself when building Apple. 9:34 Key Action Steps you can take right now to improve your competitive advantage

[Case Study] How Julie MacDonald — Founder of The Awesome Au Pair — Launched Her Recurring Income Business Website - Part 1 of 2   Links Mentioned: Click here to download the podcast shownotes www.productiveinsights.com/163 www.theawesomeaupair.com www. thedailyjuggle.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Useful Tools Mentioned: iThoughtsx app https://xenforo.com/ Connect Explore https://automationagency.com/ Related Episodes: 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 119. Screw the Nine to Five — with Jill Stanton (And How She Built a Successful Membership Site) — Part 2 Key Points and Insights: 4:12 – How Julie determined the specific problem she was trying to solve and how that led to the awesome aupair website 11:06 – The role of collaboration in product development 13:50 – The importance of having an external sounding board 15: 28 – What inspired Julie to take serious action 16:04 – The importance of knowing what you don't know 17:16 – How The Automation Agency played a pivotal role in Julie's success 22:30 – Mind mapping and how it helped Julie to direct her attention with the right perspective 25:12 – Facebook Retargeting explained

The Top 20 Actionable Episodes From The Productive Insights Podcast in 2017 Miss any of our episodes in 2017 and feel like you don't have the time to catch up?We've got you covered.Here are the 20 most downloaded episodes from 2017 with links to each of those top 20 episodes. Please do share this with anyone you think will benefit.Thanks in advance. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Top 20 Actionable Episodes from the Productive Insights Podcast in 2017 # 20 EP 119. Screw the Nine to Five — with Jill Stanton (And How She Built a Successful Membership Site) — Part 2 # 19 EP 121. 5 Ways To Repurpose Podcast Episodes And Deliver Awesome Value To A Wider Audience # 18 EP 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness # 17 EP 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand # 16 EP 135. Apps And How They Can Help Grow Your Business # 15 EP 115. Lisa Myers on Mindset And How It Applies To Your Business (Part 2 of 2) # 14 EP 134. The Secret To A Successful Rebranding Campaign With Suzi Dafnis # 13 EP 137. Humor in Public Speaking, And Engaging An Audience with Marty Wilson – Part 2 # 12 EP 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset # 11 EP 124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) – Part 2 # 10 EP 113. Plan an EPIC 2017 By Applying This 2 Pronged Planning Mindset And These Key Metrics — With Jessica Mah! # 9 EP 114. Lisa Myers on Mindset And How It Applies To Your Business (Part 1 of 2) # 8 EP 118. Facebook Groups with Jill Stanton — Part 1 of 2 # 7 EP 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand # 6 EP 120. Tim Reid On How To Use Podcasting To Take Your Business To The Next Level # 5 EP 123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1 # 4 EP 112. Your 7 steps to a hyper productive 2017 (Lessons Learnt From An Unplanned Information Diet) # 3 EP 125. Dale Beaumont on How Brin and Artificial Intelligence can Take your Business to The Next Level # 2 EP 117. How to Create An Empathy Map # 1 EP 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Bonus Episodes 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Related Episodes: 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset 147. Noah Kagan Throws Down A $1000 Challenge (Plus How To Push Past Your Comfort Zone)

The 5 Keys To Businesses Growth with Mike Reid — Director of Dent Global / Key Person of Influence (KPI) Mike Reid is the global director of Dent at Key Person of Influence (KPI) (also known as Dent Global) which is a training and advisory company. KPI helps businesses founders of six and seven figure businesses that specialize in services. By the age of 25 he was co-director of Dent Australia's Subsidiary and by 27 he'd joined the global board of directors.He's consistently run highly successful large-scale promotional campaigns generating tens of millions of dollars of new business contributing to Dent placing 63rd on the BRW.'s fast start his list in 2014.He's now helping lead the next wave of Dent's Global Expansion. And is known for his ability to enter uncharted territory and being able to make it rain. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes MikeJamesReid.com KeyPersonOfInfluence.com Dent.GLobal www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Bonus Episodes 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand 127. Dr. James Carlopio Shares His Insights Around The Art of Better Decision Making & ‘Automated Expertise’ Books Mentioned: Key Person of Influence Key Points and Insights 2:53 - The 5 key skills that Key Person of Influence (Dent Global) teaches their clients to turbo charge their business growth 4:17 - How to pitch your business and your brand successfully 9:17 - How to build authority in your market 9:54 - Publishing content and how it helps to build your brand 10:38 - The importance of smart decision making 15:45 - How to build a successful brand 16:40 - The importance of leveraging networks 21:22 - What it takes to be successful online 27:27 - How to use partnerships to grow your business 30:05 - Google's zero moments of truth 34:45 - Productivity hacks for entrepreneurs 46:11 - Key Insights and Action Steps

In October, LeadingAgile SVP, Scott Sehlhorst spent some time talking with Dave about the importance of Personas and Proto-Personas and how to use them. In this episode of SoundNotes, Scott is back to talk about Empathy Maps, how they work, why they are so valuable and how to create one. During the conversation, Scott and Dave talk through each step of creating an Empathy Map. The podcast is one of our longer ones, but if you are seeking a better understanding of how to put one together, you’ll find a lot of valuable information in this interview. You’ll probably want to download a copy of David Gray’s Empathy Map to have on hand while you listen to this episode. You can find that here: http://gamestorming.com/empathy-mapping/   SHOW NOTES 00:08 Interview Begins 00:50 Some background on Scott 02:30 Intro to the topic of Empathy Maps and how they relate to Proto-Personas and Personas 03:09 What is Empathy? How does it relate to Sympathy and Cognitive Empathy 05:46 What is an Empathy Map and who creates it? 08:42 Understanding their understanding of their problem 09:39 Whose job is it to create it? 10:45 Where to learn how to interview users 11:30 How do you pick which customers to focus on? (And the set up for the example we walk through) 20:20 Who are we empathizing with? (Understanding the role you are focusing on) 21:17 Understanding what they need to do 24:13 What is the goal they are trying to achieve? 26:25 Understanding what success means for the person we are focusing on 27:54 What they see and what do they say - situational awareness and how they interpret what they see 30:08 The disconnect between what do I see and what do I say 32:16 What do they do 33:19 The Double Design Process (Double Diamond Design) 36:18 Moving from empathy maps to experiment maps or the value proposition canvas 37:28 What do they hear (and how it is not all about sound) 41:18 What do they think and feel 45:45 How often do I revise the empathy map 48:35 When I’m done filling out the empathy map, what do I do with it? 51:05 How to reach Scott with additional questions about Empathy Maps 51:57 Podcast Ends LINKS FROM THE PODCAST LeadingAgile SoundNotes: Using Personas to Reduce Risk w/ Scott Sehlhorst (our earlier podcast on personas)http://bit.ly/2BGumyJ David Gray’s Updated Empathy Maphttp://gamestorming.com/empathy-mapping/ "Mental Models"  - Indi Younghttp://amzn.to/2BGBtaw "Interviewing Users: How to Uncover Compelling Insights" - Steve Portigalhttp://amzn.to/2zTzQWl "Impact Mapping: Making a big impact with software products and projects" -  Gojko Adzichttp://amzn.to/2k4cKpA Double Design - The Double Diamond Design Processhttp://bit.ly/2B9EwvF CONTACTING SCOTT If you’d like to contact Scott you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/scott-sehlhorst/ Twitter https://twitter.com/sehlhorst LinkedIn: https://www.linkedin.com/in/sehlhorst/ Blog: http://tynerblain.com/blog/ CONTACTING DAVE If you’d like to contact Dave you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/dave-prior/ LinkedIn: https://www.linkedin.com/in/mrsungo Twitter: https://twitter.com/mrsungo Email: dave.prior@leadingagile.com SEND US YOUR QUESTIONS If you have a question you’d like to submit for an upcoming podcast, please send them to dave.prior@leadingagile.com UPCOMING CLASSES And if you are interested in taking one of our upcoming Certified Scrum Master or Certified Scrum Product Owner classes, you can find all the details at https://www.leadingagile.com/our-gear/training/    

[Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week Amanda Farmer is the owner of Lawyers Chambers on Riley, a boutique Strata specialist firm in New South Wales. Amanda sits on the Council of the Australian College of Community Association Lawyers with over 14 years of experience in the strata in the sector.Her passion is to educate strata owners and that led to her podcast "Your Strata Property". You can access it at YourStrataProperty.com.au. The Your Strata Property Podcast (and website) launched in 2016 and is currently receives thousands of downloads each month due to popular demand. The podcast has now expanded to include an online membership community for strata owners and managers who seek reliable information and resources for Community Living.Amanda is also the founder of Women in Strata - a networking group for women working in strata management. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes LawyersChambers.com.au YourStrataProperty.com.au LinkedIn.com/in/AmandaFarmerLaw PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional 043. Membership Economy with Robbie Kellman Baxter 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Books Mentioned: Mating in Captivity: Unlocking Erotic Intelligence Key Points and Insights 2:54 - Recap on key points discussed in the first part of this (ogoing) case study in episode 80 12:15 - How Amanda has used podcasting to grow her business without spending a cent on traditional marketing 13:57 - Outsourcing and how to use it to grow your business effectively 17:13 - Why it's important to focus on your area of  expertise (specialization) and work at or above your effective hourly rate 19:37 - How Amanda created a  passive income stream through her membership sites 23:04 - Putting in hard work to set up a membership site is critical at first 26:38 - How to build powerful relationships through podcasting 29:27 - Podcasting as a tool to develop a 'know like and trust' based relationship with your listeners so you can turn them into repeat customers 33:00 - Action steps you can take right now Action Steps Get started with podcasting ... today Create Standard Operating Procedures (SOP) so you can delegate effectively Start outsourcing (activities below your effective hourly rate) Find a mentor further down the path you're on Either work on launching your podcast yourself (big learning curve) or outsource your podcast launch (www.podcastsetup.com)

Do You Take Your Internet For Granted? Sonia Simone And I Discuss Net Neutrality And How You Can Protect Your Online Freedom Before Its Too Late Sonia Simone is one of the leading authorities when it comes to content marketing and creating high-value customer relationships. She is the co-founder of Copy Blogger and Chief Content Officer of Rain Maker Digital. She also just launched her own personal project, a blog called remarkable-communication.com In this episode we discuss important issues around net neutrality and how it ensures that we all have access to a free and fair internet. We talk about what you can do to protect your access to the free and fair internet before its too late. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Remarkable-Communication.com CopyBlogger.com RainmakerDigital.com Wired.com FCC.gov FreePress.net www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Key Points and Insights 3:17 - Net Neutrality and why it matters to you right now 11:19 - The Free Market Hypothesis is just a that — a hypothesis (to see it as anything else is flawed) 14:15 - What Net Neutrality means to your business and why you need to pay attention 15:30 - How a free internet rewards true innovation to surge past the behemoths and how it helped the likes of Facebook and Google become what they are today 19:57 - What can you do about Net Neutrality as a business owner 20:11 - Action Steps and Key Insights 25:14 - The Mindset of independence explained and why it matters to you right now Action Steps Write to FCC Contact your representatives and speak to them about your concerns Vote for Internet Service Providers that support Net Neutrality Stay informed Follow FreePress.net Be seen and be heard

Suzi Dafnis on The Secret To A Successful Rebranding Campaign Suzi Dafnis from herbusiness.com is an entrepreneur, blogger, a podcast host and a public speaker who’s spoken at events all over the USA and Australia. She’s co-founded a boutique publishing company which has sold 1.2 million books including the longtime bestseller Rich Dad, Poor Dad. She started this business in a spare room in her apartment in 1994. She’s believed in using the power of business to create freedom and express passion while making a difference in the world. For the last 20 years, she’s been committed to helping women in business and has a built a thriving community of more 30, 000 women and men around the world who are stepping up and taking action by starting and growing business and lives they love to help them have breakthroughs in their business. Her community delivers life-long learning tools to its members. She was already a featured guest in the Productive Insights Podcast episode 62. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes HerBusiness.com/Freebies HerBusiness.com/Podcasts www.CallAshRoy.com www.Youtube.com/ProductiveInsights https://productiveinsights.com/134 Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson 062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorship 110. How To Create The Right Social Media Marketing Campaign For Your Business – with Jeff Bullas (Part 2 of 2) 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Key Points and Insights 5:11 - Why branding is important to your business? Why brand strategy is an important part of your business strategy? 7:47 - The importance of grabbing domain names with the .com Getting both .com.au (ccTLD - country code Top Level Domains) and .com (gTLD - generic Top Level Domain) 9:44 - Should a small business be brand conscious? 13:26 - Brand personality and Brand consistency 14:07 - Personal brands vs Business brands (should you promote your personal brand or your business brand)? 17:36 - Consistency of results 18:17 - Branding identity portfolios 21:50 - Rebranding (from) AustralianBusinessWomenNetwork.com to HerBusiness.com 24:33 - Factors to consider when rebranding 31:49 - Summary / recap of key insights Actions and Insights 33:32 - Don't over think your brand 33:53 - The brand should call out the audience or the product or both 34:54 - A good brand attracts the right people AND repels the wrong people 35:03 - If you are trying to say everything to everyone you will end up saying nothing to anyone 35:24 - A brand / product should call out a solution to the problem the audience is facing (your products should aim to solve your target audience's problem) 36:26 - Clarity always trumps cleverness when it comes to content Key Points to Consider when Rebranding Know the purpose of your business Identify your target market Know how you want your business to be perceived  

Automated marketing technology like sales funnels and automated sequences and are great but they’re not enough — it is important to resonate with your audience at a human level first and the marketing automation tools help to make that process more efficient.

Automated marketing technology like sales funnels and automated sequences and are great but they’re not enough — it is important to resonate with your audience at a human level first and the marketing automation tools help to make that process more efficient.

Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.