Podcasts about membership economy

In this episode of the Membership Geeks Podcast, I welcome back Robbie Kellman Baxter, author of "The Membership Economy," to explore how the world of memberships and subscriptions has transformed over the past decade. We dive into the shifts brought by the boom during COVID, the increasing demands for meaningful value, the impact of AI, and what the future holds for membership businesses. Whether you're just starting out or you're a seasoned membership owner, this conversation is packed with actionable advice and thought-provoking strategy for thriving in an ever-changing environment.In this episode:What are the most significant shifts membership business owners need to understand in 2025 compared to previous years?How have automation and AI impacted membership models, and what balance should be struck between leveraging technology and maintaining a human touch?What can membership site owners do to stay relevant and valuable to their members in an increasingly crowded and competitive landscape?How can you future-proof your membership business for the next five to ten years in a world where subscription fatigue and global changes are a reality?Key Quotes & Takeaways:"a lot of people who launched memberships, maybe especially in that go go period from, let's call it, 2019 to 2022, suddenly got a rude awakening and realized, you know, I actually have to engage people once I bring them in. I have to have an offering, that justifies a forever transaction more scientific in the way that I run my business.""This is a time to take a step back, and say, what are we doing right? What are we doing wrong? What would we and this is, I think, the money question. What would we be doing differently if we were starting today?""And they say our existing members love us, but we're having trouble acquiring new members. And that is a signal that your offering is no longer competitive, no longer relevant. That should be a huge wake up call to you.""I think organizations that can continue to focus on aligning the member outcome, desired outcome with the way they package their value are the ones that are gonna do well."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Please join me and Nikie Piper, as we share a live presentation:  Learn HOW The Average Person Can Capitalize on RESIDUAL MONTHLY INCOME in The GLOBAL TRILLION DOLLAR Subscription / Membership Economy ‼️ If you are ready to join us, sign up here: https://www.LiveGoodTour.com/shefaliburns Feel free to reach out to me if you have any questions xoxo

Please join me and Nikie Piper, as we share a live presentation:  Learn HOW The Average Person Can Capitalize on RESIDUAL MONTHLY INCOME in The GLOBAL TRILLION DOLLAR Subscription / Membership Economy ‼️ If you are ready to join us, sign up here: https://www.LiveGoodTour.com/shefaliburns Feel free to reach out to me if you have any questions xoxo

I nuovi trainer della mente, che allenano la concentrazione e la memoria. I fit-club dove l'esercizio fisico è combinato a cure estetiche e medicina della longevità. L'obiettivo di un benessere integrale. E in questa puntata di Start weekend si parla anche di progetti preziosi e grandi maestri del design, da Ettore Sottsass ad Alessandro Mendini.

I nuovi trainer della mente, che allenano la concentrazione e la memoria. I fit-club dove l'esercizio fisico è combinato a cure estetiche e medicina della longevità. L'obiettivo di un benessere integrale. E in questa puntata di Start weekend si parla anche di progetti preziosi e grandi maestri del design, da Ettore Sottsass ad Alessandro Mendini.

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. All Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifySupport the Show.

Join Robbie Baxter as she shares expert strategies for building a successful subscription business. In her interview, she underscores the importance of fostering a sense of membership and cultivating trust within the community. She emphasizes the necessity of understanding organizational culture, developing effective systems, surrounding oneself with the right community, adopting a growth-oriented mindset, and strategically leveraging goals for sustained business success. Watch the full episode on Youtube: https://youtu.be/E8ivQUK8ahs.About Robbie Kellman Baxter:                                           Robbie Kellman Baxter is  a leading expert in subscription pricing and digital communities, has advised over 100 organizations across various industries, including the NBA and Microsoft, over the past 21 years. She hosts the podcast "Subscription Stories" and has developed popular LinkedIn Learning courses on business topics. Her acclaimed books, "The Membership Economy" and "The Forever Transaction," explore the shift to subscription models. A former strategy consultant and Silicon Valley product marketer, Robbie holds an MBA from Stanford and graduated with honors from Harvard. Please click here to learn more about https://robbiekellmanbaxter.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Would you like to know the inner workings of today's Membership and Subscription Economy? Join Robbie Kellman Baxter and me on Wednesday, April 3rd, from 10 to 11 A.M. Central Time U.S. Our conversation will be about her remarkable life journey and why the membership and subscription economy models are so successful in today's business model. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm. She helps companies use subscription pricing, digital communities, and freemium models to build deeper customer relationships. For over 21 years, she has worked with over 100 organizations in over 20 industries. Robbie has presented globally as a keynote speaker at major conferences, association meetings, trade shows, elite universities, and private audiences at many of the world's most well-known companies. She hosts the podcast “Subscription Stories,” where she interviews business leaders to discuss how they use subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie's first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” was named one of the top ten marketing books of all time by BookAuthority. Her second book, The Forever Transaction, walks readers through every step of the subscription business process. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. She was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer.

Today's first episode of Season 4 is about understanding the subscription economy and how companies have changed over the years. Join Dave and Carly as they welcome guest Robbie Kellman Baxter, the author of two books, including “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” and “The Membership Economy.” Robbie has worked on subscription programs with renowned organizations like Netflix, the NBA, Microsoft, and The Wall Street Journal. Kellman Baxter is the host of “Subscription Stories,” where she interviews business leaders about how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way. Topics in today's episode include: The best examples of for-profit and non-profit subscriptions.  How the world of subscriptions has changed over the past ten years. Advice for anyone starting a subscription at a for-profit or non-profit.  Robbie's experience and knowledge from 20 years in the industry and having worked with over 100 companies. To learn more about Robbie, check out her website here:  https://robbiekellmanbaxter.com/  We hope you enjoy our conversation with Robbie Kellman Baxter! Season Four of the Purpose & Profit Podcast is brought to you by: MASTERWORKS At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency. VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.  IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

If you've ever wanted to create recurring revenue inside your business you'll want to listen to today's episode of Built to Sell Radio. The show is the third in our three-part expert series and features a conversation between John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry, and Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction -- two of the world's leading experts on subscription models in one episode.

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Robbie Baxter, CEO of Peninsula Strategies and a leading expert on subscription business models and monetization. She has worked with companies like Netflix and has written two books on the topic: "The Membership Economy" and "The Forever Transaction." Robbie shares her background and interest in subscription models, as well as the key concepts and best practices outlined in her books. Robbie shares insights on the importance of designing products for ongoing value, the need for organizations to focus on customer outcomes, and the challenges of scaling and staying relevant in a subscription-based business. She also highlights the example of Strava and how they successfully built a community of loyal customers. Quotes"You need a lot of discipline, I think, in a SaaS model. So you need to know this kind of customer, this is how the relationship is going to expand over time and I think together to kind of start to set expectations about where is this relationship going to go after the moment of sale. The moment of transaction is the starting line, not the finish line.” -Robbie Baxter [13:03]“One of the interesting things about the SaaS business model, in general, is, obviously for Maxio, we help people understand their SaaS operating metrics, and we're able to pattern match across the 2300 customers. I think all VCs and PE firms are doing the same. So they say, look, if you're a SaaS company, this is what your net retention should be. This is how much you spend on sales and marketing. So I do think there's pattern matching going on, and everybody has the playbook now.” -Randy Wootton [21:50]Expert Takeaways Subscription business models require products that solve ongoing problems and are designed for easy deployment and expansion over time.Organizations need to focus on customer outcomes and align their pricing with the value they provide.Balancing acquisition metrics with retention metrics is crucial for long-term success in the subscription economy.Subscription fatigue is a real challenge, and companies need to continuously demonstrate value to retain customers.Listening to the voice of the customer means considering not just existing customers, but also lapsed customers and prospects.Timestamps[01:28] Robbie's career journey [08:33] Focus on customer success and engagement for retention [11:44] Sales-led growth vs. product-led growth models [13:35] Aligning pricing with customer outcomes in SaaS models. [17:06] Moving from short-term revenue to long-term customer relationships. [17:46] "The Forever Transaction" as a playbook for B2B SaaS success. [20:52] Loyalty vs. Inertia [25:31] Subscription fatigue and managing multiple subscriptions is complex. [29:30] Staying current and responding to market evolution is crucial. [31:31] Subscription dieting and the pressure to demonstrate value and justify prices. Connect MAXIOUpcoming Events

This week we're talking the membership economy with the knowledgable expert, Robbie Kellman Baxter. In this explained episode, Erica and Robbie chat through what exactly the membership economy is, why Robbie thinks those companies are best set up for success in the coming decade, and how Robbie coins terminology that the industry adopts. She has a fascinating path starting off in consulting and carving her niche as the world's expert on the membership economy.Robbie Kellman Baxter helps companies leverage subscription pricing, digital communities, and freemium models to build deeper relationships with customers. Over the past 21 years, she has worked with over 100 organizations in over 20 industries like the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro.  As a keynote speaker, she has presented globally at major conferences, association meetings, trade shows and elite universities as well as to private audiences at many of the world's most well-known companies. She hosts the podcast, “Subscription Stories,” where she sits down with business leaders to discuss how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie has also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.Her first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named a top 10 marketing book of all time by BookAuthority. Her second book, “The Forever Transaction,” takes readers through every step of the subscription business process – from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability. Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. Twentysomethings, tune in now for a jam-packed chat on all things membership economy.Follow Us!Robbie Kellman Baxter: @robbiebaxBuy The Membership Economy hereBuy The Forever Transaction hereErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Wondering how to succeed in a subscription business? In this episode, you'll hear from the authority in subscription business models. You'll learn how to identify the long and short-term problems that your customer most needs your support with, the cost value of meeting those needs with your product or experience, and the impact that subscriptions can have on your customer's experience, so you can provide continuous value with a forever transaction.  Robbie Kellman Baxter is a consultant, instructor, author and speaker. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has developed ten courses for LinkedIn Learning. Robbie has more than 20 years' experience providing strategic business advice to major organizations, including Netflix, Microsoft and the Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College. You can find more about Robbie on her website https://robbiekellmanbaxter.com/  Whether you are creating, managing, or simply using subscriptions, you don't want to miss this eye-opening episode!  

The Inception of Netflix's Subscription Model, with Robbie Kellman Baxter, Best-Selling Author of The Forever TransactionSubscriptions are the norm in 2023.But it wasn't always that way.Behind every genius model is someone. Someone who made things the way they are by changing the way they were.And in the case of the brilliant shift to a membership economy that Netflix led, and millions of others followed, the “someone” behind that move was our guest today, Robbie Kellman Baxter.It was such an honor to dive into a personal conversation with Robbie, who is known for her #1 best-selling books The Forever Transaction” and “The Membership Economy”, but today we get to experience Robbie's insights on not just subscriptions, but education, digital community, and even poetry.You're in for a treat.From Poetic Verses to Subscription ExpertiseIn the late 1980s, Robbie's parents encouraged her to pursue her passions and study whatever interested her.They believed in her ability to forge a successful career, regardless of her chosen field.With this support, Robbie embarked on a journey into the world of poetry...As she entered the job market after college, she faced condescending questions during interviews, such as being asked if her passion for poetry would distract her from her work. Despite such challenges, Robbie's dedication and impressive track record of achievements eventually landed her a job.“People mostly you get your next job based on what you've done prior to that. Sometimes school is a signaling factor. And what I always said about poetry as a signaling factor is that I am, I have an ability to do a close read...to see patterns and draw conclusions.” --- Robbie BaxterTo thrive in the independent consulting realm, she understood the importance of establishing a personal brand and becoming an expert in a specific area.It was during this phase that Robbie discovered her passion for subscriptions and membership models, which she has been actively involved in for over two decades.“If you want to be a successful independent in this world, you have to have a brand and you have to be an expert on something and be known for something. Eventually I sort of found my way into subscriptions and membership about 22 years ago. And it's been a really fun journey.” --- Robbie Baxter Today, Robbie's expertise lies in the realm of subscriptions, where her skills as a writer and researcher come to the fore.Robbie's JourneyRobbie shared her experience of working at three different tech companies after graduating from business school.In retrospect, these companies operated under recurring revenue models, similar to today's SaaS companies. When faced with a layoff, her immediate focus was on financial stability to support her mortgage and family. Initially, she was open to any work that could provide income. However, she realized the need to specialize and become an expert in a specific area. “Now that I'm more comfortable that I can make a living as a contractor, consultant, where am I going to focus? I need a focus. I need to be an expert on something.” --Robbie BaxterThe turning point came when she began working with Netflix as an independent consultant.Witnessing Netflix's relentless dedication to customer retention and its profound impact on...

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription model to ensuring that customers are not abusing the service, we discuss how experimentation and testing is needed to find the ideal customer and mitigate these risks. We also look at how retention strategies, market research, and ease of cancellations play a key role in the success of subscription-based businesses. Featuring expert advice on how to match customer goals with added value offerings, set expectations, and price effectively, this episode offers invaluable insights for all business owners. We also take a deep dive into Netflix's customer-centric approach and how their focus on retention is crucial to their success. Tune in to learn how to avoid common pitfalls and create meaningful recurring revenue.Timestamps[00:03:24] The Customer Centricity of Netflix[00:06:31] "The Importance of Easy Subscription Cancellations"[00:12:15] "LinkedIn: Connecting Across Generations and Industries"[00:20:50] "Keeping it simple: Avoiding subscription pitfalls"[00:25:27] "Unlocking the Benefits of Subscriptions - Coffee, Wine, Seltzer"[00:29:26] Maximizing Retention Rates for Subscription Services[00:37:00] "Expert Tips for Testing Subscription Models"[00:40:09] "Small Businesses' Advantage: Knowing Customers for Success"Show Linksrobbiekellmanbaxter.comlinkedin/robbiekellmanbaxterBook: The Forever TransactionBook: The Membership EconomySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Robbie Kellman Baxter is an Advisor to the world's leading subscription-based companies, a Keynote Speaker and Author of The Membership Economy and The Forever Transaction. She is also the Host of Subscription Stories Podcast. In this episode, Robbie discusses the significance of upholding ethical standards when implementing a subscription business model, as it greatly affects the company's long-term viability.   Why you have to check out today's podcast: Learn about the unethical practices in subscription pricing and their long-term implications for your business Find out effective price segmentation strategies that can be applied to your subscription-based business model Know why these companies are the best models when it comes to subscription pricing   “Have a rationale for your pricing structure that you would be comfortable showing to a loved one who is a customer.” - Robbie Kellman Baxter   Topics Covered: 01:49 - What drove her entry into Pricing 04:28 - Why some companies make it hard for subscribers to cancel and what is it's negative implication in the long run 08:12 - Bad karma as a consequence of hiding a cancellation button  09:20 - Discussion around an advancing legislation on making it easier to cancel subscriptions anytime 11:11 - Understanding price segmentation in a subscription pricing 17:20 - How she negotiates when buying a car, for instance, knowing someone else paid a different price for that 19:20 - Price segmentation discussion around Everyday-Low Price[EDLP] versus High-low Price 21:09 - Discussing pricing segmentation used by Netflix and news organizations 23:25 - Another price segmentation point of discussion [based on where you live and how busy these areas are] 26:06 - Case in point at Macy's on price differential as the topic of discussion 27:51 - What makes her price sensitive even when she's non-price sensitive 29:20 - Robbie's best pricing advice   Key Takeaways: "I tried to explain to them how [putting some friction into your cancellation process] in the short-term does work, in the long term, it kills your business. It kills your reputation, it ruins the trust." - Robbie Kellman Baxter “Whatever it took to get you in there, it should take you out. If you can sign up any day of the week, any time of day, you shouldn't be required to cancel Tuesdays between two and four.” - Robbie Kellman Baxter “Where I come down on differentiated pricing or segmented pricing is if you can explain it to somebody. If your mother would be okay with being on the high end of that pricing and understanding why you're doing it, then I'm okay with it.” - Robbie Kellman Baxter   People / Resources Mentioned: SiriusXM: https://www.siriusxm.com/ Wells Fargo: https://www.wellsfargo.com/ Suzi Watford: https://www.linkedin.com/in/suzi-watford-18547817/ Dow Jones Wall Street Journal: https://en.wikipedia.org/wiki/Dow_Jones_%26_Company Booz Allen: https://www.boozallen.com/ Macy's:https://www.macys.com JCPenney: https://www.jcpenney.com/ Netflix: https://www.netflix.com/   Connect with Robbie Kellman Baxter: Website: https://robbiekellmanbaxter.com/ LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/ Email: rbaxter@peninsulastrategies.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings. Robbie's books are The Membership Economy  and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.Support the show

Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our most recent season. Season 4 has some of our listener’s favorite episodes ever. We opened the season with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Evangelist. If you’re interested in the technical side of building forever transactions, you’ll love hearing from, Piano’s Travor Kaufman and Optimized Payment’s Paul Larsen, experts in operationalizing online subscriptions and billing. And there were some great practitioners with years of “in the trenches” experience leading Membership Economy businesses—LinkedIn Learning’s Jill Raines, Fuzzy’s Zubin Bhettay, and Product Leader Caitlin Roman, most recently of The Athletic. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This spring, I’m hard at work to make sure that Season 5 is the best and most practical season of Subscription Stories so far. You’ll hear from Mighty Network’s Gina Bianchini, our most popular guest ever returning to talk about her new book, Purpose, as well as Rod Cherkas of Hello CCO sharing the Chief Customer Officer’s Playbook, and Dan Zavorotny, founder of Nutrisense, sharing a new model for metabolic health. And that’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive. Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands. She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches. Hosted by Tom Peace. Show Notes : 1) Robbie Kellman Baxter 2) Website: robbiekellmanbaxter.com 3) The Membership Economy 4) The Forever Transaction 5) Subscription Stories: True Tales from the Trenches. - Podcast 6) #177: Subscription Programmes as a Must-Have Tool for Brand Success

Discover customer-centric insights in this episode with Robbie Kellman Baxter, renowned for her expertise in the membership economy. Delve into her definition of success, pivotal moments that shifted her perspective, and her theory on success. As the author of bestselling books "The Forever Transaction" and "The Membership Economy," she has consulted for industry giants like Netflix, Fitbit, and Microsoft, offering valuable advice on building prosperous membership and subscription models. Robbie's journey emphasizes understanding the customer's journey, embracing failure as a teacher, and achieving success through consistency and focus. "Think about where you're going and then work your way backward," she suggests. About Robbie BaxterRobbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB and graduated with honors from Harvard College.Please click here to learn more about Robbie Kellman Baxter.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB and graduated with honors from Harvard College.Please click here to learn more about Robbie Kellman Baxter.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Follow Brad on Social Media:YouTubeInstagramFacebookLinkedInTikTokTwitter30X LifeBrad Sugars' Entrepreneur University For more information, visit Brad Sugars' website: www.bradsugars.com The Big Success Podcasthttps://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-1-robbie-kellman-baxter-the-big-success-podcast-with-brad-sugars

We finally have news that only reports on how we can make more money and retire faster, with the legacies we deserve. https://mexitverse.comMexit News, a division of Antonio T Smith Jr. LLC, is quickly becoming one of the world's most respected and trusted sources for news and information because of its "no-politics" and "no fear or drama" stance. Mexit, which stands for "Middle-Class Exit" is the world's first news company that is solely dedicated to adding to the wealth of its audience. Its reach extends to 7 countries, video-on-demand services, and social media sites around the world. #mexitnewsSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sometimes the best way to launch a digital subscription is to launch a physical subscription. Even if you plan to scale with a virtual business model, you can learn so much more about your customer, value proposition and messaging by starting the old fashioned way—in person. That’s the approach Zubin Bhettay used in launching Fuzzy. Today, Fuzzy’s Pet Parents get round the clock access to exceptional virtual veterinary care, as well as wellness products for their pets' health needs. But when Zubin and his cofounder launched the company in 2016, they recruited and served their Pet Parents in person. Starting slow allowed Fuzzy to “crack the Product Market Fit code” and scale rapidly, raising over $80 million in the process. Full disclosure—I’ve been involved with Fuzzy since the beginning, and think Fuzzy is one of the most thoughtful Membership Economy organizations I have ever worked with. In this conversation, Zubin and I reflect on Fuzzy’s humble beginnings in San Francisco dog parks and Pet Parent living rooms, explore the path to profitability, and discuss the right metrics at each stage. Excerpt: "We wanted to be the guide and partner of pet parents through every stage of their pet's life. We wanted to ensure that was available to every pet parent and not just a luxury service only available to the select few." Zubin Bhettay is the CEO and Co-Founder of Fuzzy, a telehealth subscription service offering virtual veterinary care. In this episode, he shares how their in-person company evolved into a digital platform, expanding their reach and saving a lot of pets in the process. Zubin explains the business scaling process they followed to fully embrace the digital scene and how to decide if a subscription model is ideal for you. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie's Instagram Profile

Brad Sugars is internationally known as one of the most influential entrepreneurs. Brad is a best-selling author, keynote speaker and the number one business coach in the world. Over the course of his 30 year career as an entrepreneur, Brad has become the CEO of 9 plus companies and is the owner of the multimillion dollar franchise Action Coach. As a husband and father of 5, Brad is equally as passionate about his family as he is about business, that's why Brad is a strong advocate for building a business that works without you so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road but if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 days to revolutionize your life, it's 30 minutes a day for 90 days teaching you his 30 years experience on investing, business and life.   Questions Could you share a little bit about how you got to where you are today? In your bio, it mentioned that at the end of the day, you want to be working in a business that can work without you. Like so many people don't understand that concept. Could you explain what that means? And so, maybe could you share with us, let's say 3 to 4 success principles, or just things that will help to make you be more successful as a business owner or an entrepreneur. Could you share with us I would say maybe, let's move it up to five traits that a leader needs to really grow and develop their people. Where do you get to that point where you're starting to attract really quality people? Is it because of the energy that you're giving out, your leadership style, what makes the right people or attracts the right people to come to you? What's your views on marketing? Is it something that still needs to be occurring to keep present in the customers mind? And if so, based on the fact that marketing has changed so much I would say in the last 10 to 20 years as you've mentioned, which platforms do you focus your marketing on? Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you maybe pick one or two that have had a great impact on you over your lifetime? It could be a book you read recently, or even one that you read a very long time ago. What has been your experience, I would say, let's narrow it down to the last one to two years of customer experience. And I know it's a very general and a wide question, but we just want to get an idea of how your experiences has been across different industries, like travelling to a hotel, or airline or restaurant, or even just local stores that you may visit in your community where you live. Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online? Before we wrap our interviews up, we always like to ask our guest, do you have a quote or saying that during times of adversity or challenge you'll tend to revert to this quote, it kind of helps get you back on track if for any reason you get derailed.   Highlights   Brad's Journey   Me: Now, even though we read our guest bio, we always like to give the guests an opportunity to share in their own words a little bit about how they got to where they are today. So, could you share a little bit about that with us?   Brad shared that he was born and raised in Australia and moved to the United States, married an American girl. So, they have 5 kids. So, he guesses he's stuck in America now, he's an “Aus” American. Being in every type of business, you name it, he's had it, whether it's service or retail or actually manufacturing. He did manufacture in the food space, he's been across the board, he's an entrepreneur, he buys and builds and sells companies, that's what he does. And teaching became a passion and as mentioned his 90x programme.   When he hit 50, he thought what is he going to do and he built himself a TV studio and he went in and recorded 30 minutes a day, every day of business and then 30 minutes a day every day for life and success principles. And then the same for wealth and thought, “I'm going to give back” and their main company Action Coach, obviously, they're in 83 countries, he knows that coach Marcia in Jamaica there. And across Africa, they have their coaches all across the Caribbean in fact, in the US, they have about 1100 offices around the world doing that. So, 17 books on the subject of business and wealth. So, he guesses he's a prolific at creating books, kids and businesses.   Me: Amazing and for those of our listeners that clearly will not have heard our pre podcast conversation. I met Brad when he came to Jamaica in 2016 and his presentation was amazing. And Coach Marcia, who represents Action Coach in Jamaica, she's also supremely amazing, like everything Brad talks about, she continuously preaches, be, do and have and it's just amazing.   The Concept of Working in a Business That Can Work Without You   So, Brad, could you share with us, I know that your whole life has been surrounded around building businesses and in your bio, it mentioned that at the end of the day, you want to be working in a business that can work without you. Like so many people don't understand that concept. Could you explain what that means?   Brad shared that well, in essence, what they're trying to do is the difference between working for yourself and building a business is two very vastly different things. Working for yourself is building a job for yourself.   Building a business is building something that is an investment that makes money whether you show up or not. So, his definition of a business is a commercial profitable enterprise that works without you.   He learned this early in his career that he was the hardest working person in his business. In some cases, he even took home less money than a lot of the staff in his business and it just didn't seem right to him to work that way. So, he had to learn how to turn his business into something that worked so he didn't have to. See when the business works, the owner doesn't have to. If the business doesn't work, then the owner is generally the hardest working person in the business.   Principles That Will Make You More Successful as a Business Owner or an Entrepreneur   Brad stated that if we're going to go with just 3, it's hard when you've written this many books and taught for this long to pick just 3. So, first he would go, you don't build your business, your people do.   Your job as the owner or the CEO is to build your people, they build your business for you. So, as you educate them, coach them, mentor them, train them. He still remembers 20 or 21, he forgot how old he was, he went to his dad and he said, “You know what, Dad, I just can't get good people.” And he said to him, “Brad, you get the people you deserve. You're an average manager running an average business, the highest caliber person that wants to work for you is average.”   And it's like a big slap in the face. Thanks, dad. But he was right. If I became a great leader, then great people wanted to work for his company. So yeah, he would say that's the first one, build your people, they build your business.   The second he would say, you've got to be great at sales and marketing to be great at business, being the rainmaker, bringing in new business is one of the most important aspects and that's why out of his 17 books, actually his newest, his 18th book is all about marketing as well.   So, it really is about getting the customer in and keeping them for a lifetime, his definition of marketing is profitably buying lifetime customers. So, if he spends 1000 on an ad, and he gets 10 new customers, will it cost him 100 to buy each new customer. So, marketing is about the profitable buying of customers and when people learn it, every dollar out should bring $2 back in type thing. So, we really have to focus on that.   If he could only stick to 3. We will go through a lot more as we get through the day or through the session.   But he would say the third is, be really clear on where you're going with the business. He likes to think of business as something that you finish, you build it so that it eventually runs without you.   So, by what date will you finish the business? By what date will it run without you and then go to work on the business more than in the business type thing. Gerber said that based on his book.   Me: Indeed. So, we have to work on the business and so many business owners, myself included, work in our business and not necessarily on our business. And it kind of goes up and down, sometimes you get it to a point where you are working on the business and then for some reason you get back sucked into the operational activities and you're back in it again. So, it's up and down. But as you mentioned, if you really want to generate wealth, it's to have the business run on its own.   Traits a Leader Needs to Grow and Develop Their People   Me: Now, you mentioned at the beginning, I loved your first point stating that you need to develop and work on your people. And of course, that's all this podcast is about, navigating the customer experience and I preach constantly about the fact that internal customers are so important in a business. Many times, companies focus on the external, but if you don't get it right internally, it's highly unlikely you're going to be able to master it externally. So could you share with us I would say maybe, let's move it up to five traits that a leader needs to really grow and develop their people.   Brad shared that we'll break that into two separate segments. First of all, we'll break it into the difference between management and leadership. Because in a business, you need both management and leadership.   Now management is a system and leadership is an art form, the system of management is designed to do two things. Management should build competency and productivity in the people in your organization. So, build better people like build their competency, build so they can do a good job by training, coaching, mentoring, educating, make sure your people are competent at their job. If there's a lack of competency, there's a lack of management or there's bad management going on.   Productivity is also management. So, it's really about how do you manage people to get a high level of productivity because if you want to double a business, if you want to double your profits, you either have to double the number of people or double the productivity of the existing people, productivity is always faster and easier. And then the flip side then if you look at leadership.   Leadership is also in his opinion about two things. But this is where it's about, if management is sort of the short-term day to day, week to week. Leadership is more than monthly, quarterly, annual and 3 to 5 year type thing where in a leadership scenario, he's looking to create passion and focus. So, the leader's job is really building passion amongst the people and building focus. To be focused, they need to know what they're doing, what are their goals sort of thing. Where are we headed? To be passionate, there has to be more meaning to work than just the paycheck and more meaning to work than just the profitability of the company.   As a Leader, What Attracts the Right People to Come to You   Me: Indeed, indeed. So, we spoke about management and leadership so important. Now, Brad, let's say for example, you had mentioned that you said, your dad said to you, “You attract the people that you deserve.” Where do you get to that point where you're starting to attract really quality people? Is it because of the energy that you're giving out, your leadership style, what makes the right people or attracts the right people to come to you?   Brad stated that all of the above. Plus, recruiting today has to be seen as exactly that recruiting, it's not hiring anymore. Most people don't think of it this way, but what you want to do is you want to be more like a sporting team, they don't go and place an ad and say, “Hey, if you're out of work, apply to come work for us, we really want all of the people that are out of work to apply for us.” No, a sporting team goes and looks for the best player in that position.   Now, most of the best people already have a job, the vast majority of the best people are already working. So, how do you get your job advertisement? How do you get the fact that you are recruiting in front of the right people? And that's where marketing has to kick in. How do you actually invest money in marketing for a job?   Twenty/thirty years ago, people were like, “I just placed the ad and 100 people apply, and I picked the best one.” Not anymore. The way that we have to look at it these days is we have to go searching for the best of the best people, we have to search for them on LinkedIn, we have to search for them through Google, we have to search for them through Facebook, we have to search for them by going through people who know us like.   We often find that the best employees are people that already knew us, they already know our company. So, they might be on our newsletter, or they might be a friend of someone that already works for us. Or they might follow us on social media. So, how are you marketing that position to find the best of the best, and have them at least see that you are recruiting? That's the vital one.   Me: Brilliant, I've never heard someone, I would say reposition it the way how you just repositioned it for us. And you are right. If you take that approach that you've just indicated to us, your father is absolutely right, like on target in terms of attracting the people that you deserve. Because you really want to ensure that you're getting the right people, as you mentioned, using the analogy of a sporting team and getting the best player, because then you will really have a totally impactful and efficient and effective team, which is critical if you really want the business to grow. And as you as you mentioned at the beginning, function without you. I love that.   Views on Marketing   Me: Now, we spoke a little bit about leadership, we spoke a little bit about internal customers. Could you share with us a little bit about marketing? I get a lot of questions sometimes, should we spend a lot of money on marketing and advertising of our business? Shouldn't it be a case where our customers, especially if we're a brand that's already known, we're like a household name. What's your views on marketing? Is it something that still needs to be occurring to keep present in the customers mind? And if so, based on the fact that marketing has changed so much I would say in the last 10 to 20 years as you've mentioned, which platforms do you focus your marketing on?   Brad shared that is a lot of questions in one way, let's see what we can get to. First of all, marketing should be something that never stops. Marketing is the lifeblood of a business. Marketing has two jobs, getting new business and keeping business. So, you got to get them in and you got to keep them in. What's the use of building a database of existing customers and that even assumes that businesses are, you must collect the names, emails, phone numbers, etc. of every single prospect, every single customer in your business, that is the most valuable asset of business has its database of existing customers, its database of prospective customers.   Now, what you need to understand if he goes back to what he said earlier about marketing is it's the job of marketing is to buy customers, to buy new business, to buy new customers is a consistent thing. So, we're getting them in and we're keeping them in, we're looking at lifetime value of a customer, meaning how much are they worth to us over years of buying from us and that's where most businesses don't invest the time and energy because they don't even think about that. When he was in the dog food business, their average customer stayed with them for 3 years, which meant they spent over $3,000 with them and they made over $800 in profit from them. You think about that. If you just thought of your customer as a one off sale, you don't actually make a lot of money from that person, you don't think of it that way. But if you keep them for their lifetime, you'll make a fortune out of that customer.   Now, in order for marketing to really work in this day and age, he thinks the biggest thing we have to understand is that historically, marketing was almost like asking to get married on a first date, we ran an ad, and we asked you to buy straight from the advertisement. In this day and age, it seems stupid to go up to like, “Yanique, if you and I met in a bar, and I walked up and said, You look like a very smart, attentive, wonderful woman, I think you'd be a great mother, why don't we get married?”   That is the dumbest thing you could ever think of, but that's what most marketing is. You've got to actually ask people, “Why don't we have a coffee first? Why don't we get to know each other type thing.” And so, what we call that as you've got to ask prospects to raise their hand, you got to say, “Hey, if you're interested in this, then raise your hand.” And he'll give you a simple example of that.   So, at Action Coach, one of the things they do is a lot of sales training. So, they have a sales training programme for companies. He just did a webinar yesterday on sales training for companies with 20 or more salespeople, so the whole thing was, how do you manage your salespeople? How do you get great results from your salespeople?   So, 84 people showed up to their webinar saying, “I have 20, or more salespeople, I'd like to learn how to manage my salespeople.” By the end of that webinar, out of the 84, 60 of them said, “I would be interested in finding out about the sales training programme.” So not only does he then do the webinar and get 60 people that are interested, but now today on all of his social media will run a post that says, “Just finished my webinar on how you manage a great sales team, how you get your sales team to perform. If you're interested in the recording of the webinar, please type the word webinar below.”   So, he'll probably over the next month or two, get another 200, 300, 400, 1000 people that will type the word webinar. And then you'll have another 1000 people that are interested in their sales training, does that make sense? So, his goal is to start conversations. He teaches conversion rate, because that's important, out of every 10 people that call, how many did you convert?   But marketing really needs to look at conversation rate, what is the rate of conversation, so he doesn't care how many likes, how many comments you get, what he cares about on your social media, on your emails, on everything you do is how many conversations were started by that post.   Me: Indeed, indeed, that makes a great amount of sense. And I guess it doesn't matter the platform, whether it's LinkedIn, or Instagram, or Tik Tok, as long as the conversation is happening, and it's being generated, and there's some buzz and word of mouth around it and there's interest. Yeah.   Brad agreed, 100%.   App, Website or Tool that Brad Absolutely Can't Live Without in His Business   When asked about online resource that he cannot live without in his business, Brad stated that he's was going to say his phone, or Zoom. He's a believer in better levels of communication. He's a believer in high quality conversations more over low quality conversations. People like email, they like their texting, he personally thinks that a phone call or a Zoom call, obviously the highest form of communication is face to face. But he would rather have a phone call than a text message or an email, he would rather do that. And he knows that his kids, having 5 kids, he always end up in this debate. His kids text him and he's like, “Stop texting me. I don't answer your texts. You call me I'm your dad.” But if he wants a great relationship with a customer, it's not going to happen via email, it's not going to happen via texting, it's going to happen by communication at a high level, which is face to face or at least voice to voice.   Books that Have Had the Biggest Impact on Brad   Me: So, you mentioned that you are on your 18th book, but outside of the books that you've written, I'm sure you have read 1000s of books. So, could you maybe pick one or two that have had a great impact on you over your lifetime? It could be a book you read recently, or even one that you read a very long time ago.   When asked about books that have a great impact on him, Brad shared that he could list off the last set that he just finished reading. The last seven that he just finished reading Marcus Sheridan, They Ask, You Answer, amazing marketing book. Marcus is phenomenal around it. They asked, You Answer. Subscribed, Subscribed is a phenomenal book, his name is Tien Tzuo, a phenomenal book about marketing and the future of it. And then Oversubscribed. So, there's two books, they're both on the words on subscription. So, you can imagine what he's learning about. Daniel wrote a great book on that one.   Blitzscaling, another phenomenal one by Reid Hoffman, he really enjoyed that. The Membership Economy by Robbie Baxter, she's phenomenal. Just loved the work she does. The Business of Belonging, David Spinks, really cool book, really, really cool. And Building Brand Communities, that one there, Charles Vogel with Carrie Jones. So yeah, that's the last 7 books he read. Out of those, he would probably say Marcus's book They Asked, You Answer would be the top of the 7 that he just read. He reads a books a week, so he raced through a lot of books.   How Has Your Experiences Been Across Different Industries   Me: Now, you do travel, I imagine quite a bit, Brad, and you interface with many different organizations across different industries, across different cultures. What has been your experience, I would say, let's narrow it down to the last one to two years of customer experience. And I know it's a very general and a wide question, but we just want to get an idea of how your experiences has been across different industries, like travelling to a hotel, or airline or restaurant, or even just local stores that you may visit in your community where you live.   Brad shared that what's happened is, obviously, COVID changed a lot of the way we perceive the world, it virtualized the world in a way that we would never have thought possible. And that to him, has been a phenomenal thing, the level of virtual nature of the world. He thinks that we have seen a lot of the customer service experience move to more virtualized and that doesn't make it more positive by the way, that just means it's more virtualized.   The average consumer, he thinks has a little more patience at this point, not a lot more but a little more patience at this point. He lives in Las Vegas, he's in the epicentre of sort of customer service mentality, because it's a city based around tourism and Yanique's in Jamaica, in a country where tourism is very high on the agenda sort of thing.   And so, in these markets, we must be customer related. And he'll give you an example of how Vegas is different. People come here to watch a sporting event, or come to a football game or a hockey game, or whatever it might be. And normally, they're used to going to other cities where the local fans hate on the new fans coming to town type thing. Well, in Vegas, they love it when other people come to town, like, “Oh, you're visiting our city. Thanks for doing that. We appreciate you paying our taxes.” They are a hospitality-based city. So, he thinks the customer service experience in Vegas. Now that being said, where he sees the customer service experience moving to is a lot of the removal of humans, if you want to scale a business, you need to remove humans from a lot of the things now, that's because in two ways.   You need to remove humans where they didn't add value. So, for instance, Uber, all Uber really did was remove humans from the hiring a taxi, you remember the days when to get a taxi, you actually had to call a number, that person then gave the address to the dispatcher, the dispatcher then called all the taxis and said, who's in this area. And it took three people to get a taxi to your house, so they just removed the humans. There's a lot of areas where having a human actually detracts from the experience, it doesn't add to the experience, if that makes sense. And so, we're seeing a lot of the customer service experience removing humans where they don't add value.   Me: That does make sense. And I'm so happy that when you started talking about removing humans, I was actually going to ask if you actually think there's no use for humans in customer interactions anymore, but I'm glad you gave the example of Uber and you specifically stated if the human experience or the human being there is not adding value because I do believe that people genuinely still want human to human interaction, but it depends on what service or what value as you had mentioned that human is providing. So, if you think about it, technology should be there to assist us in delivering the service. But I don't think as a society even globally, we're ever going to get to the point where humans are going to be completely eliminated from all interactions.   Brad shared that no, people need people, we saw that through COVID. People at the end of COVID thought, “Oh, I'll never want to go back to an office, I want to stay working from home." And then the immediacy, immediately when we could go back to an office people like, “Oh, thank God, I could get out of my house.” It's like, “Oh, I love my spouse, but not that much. Two years locked up together was enough.” He remembers during the middle of COVID, they came down and actually spent two weeks in Jamaica, Discovery Bay and sat on the beach there and they rented a big house and just sat on the beach and had a great time.   And some of his friends, he was like, “Well, if you want to come and visit us, you can, but if you feel uncomfortable, that's okay.” Everyone's like, “We're coming. We're coming.” Like, humans need human interaction. And it's interesting to see though, people going back to the workforce now the number of them who have requested cubicles as raised dramatically, because whilst they're happy to go back and be with people, they do want more privacy, because they liked the privacy of working from home too. So that's been an interesting change.   What Brad is Really Excited About Now!   When asked about something that he's really excited about, Brad shared that he'll give you two things. Actually. One, their charities, he has the Action Coach Foundation, they take a lot of young people through YES programme (Young Entrepreneurs Smart Start). So, they actually teach 12 to 22 year olds how to not leave school and get a job, but how to leave school and give people a job. So, rather than being an employee, being an employer. The world doesn't need more employees, it needs more entrepreneurs who give people jobs. And so, they're taking a lot of young people and helping them through that process. So that's super exciting for him.   From a business side, probably because he buys into companies all the time, he's very excited, their commercial cleaning business and people like, “You're excited about a cleaning business.” Yes, he loves their cleaning business. When he originally purchased to share, it's based in Australia. And now they're opening in the US and the UK. And so, he loves watching his companies go global, he loves his businesses, geography shouldn't limit your business, especially now, especially after we've gone through this whole phase of people can do business virtually, well, they can buy from anywhere in the world right now. And so, watching that business expand into a global phenomenon is going to be a lot of fun for him.   Me: Amazing. Now, you mentioned that you have a programme for young people between the ages of 12 and 22. If we do have listeners that are interested in that programme, how can they connect? And maybe sign up or be part of that process?   Brad shared their Action Coach Foundation website:   Website – actioncoachfoundation.org   Where Can We Find Brad Online   LinkedIn – Brad Sugars Facebook – Brad Sugars Website – www.bradsugars.com Website – www.actioncoach.com   Me: Amazing. You mean you're really easy to find.   Brad shared, could you imagine being a marketer and not having someone being able to find you on every single platform there is, jump on Amazon. Amazon has all 17 of his books available. So, Audible has his books on Audible. So, you can find him pretty much everywhere.   When asked if he was on Tik Tok, Brad shared that he is, but he doesn't dance. His team asked him to do that. And he told them the story. If you think about marketing, and being true to your brand, because it's really important to be true to your brand. He had an advisor who was taking them through Pinterest, and she said, “You need to appeal to a more female audience because that's who's on Pinterest” and she kept telling him how he needed to wear certain things. And he said, “That's not who I am. That's not the way I want to be. And I'm not going to do that.”   So, he told his team the story of Adele, Adele was in a marketing meeting and a young person came in and said, “Well, we need to write a song that's going to go viral on Tik Tok that people can do a dance to.” Adele left the meeting and said, “If that young person is at another meeting ever, I will fire this company as my representation.” Being truly your brand is important. So yes, he uses Tik Tok, but he doesn't do things that are not him.   Quote or Saying that During Times of Adversity Brad Uses   When asked about a quote or saying that he tends to revert to, Brad shared that he'll give 2, both are from the same gentleman, his name was James Rohn. Mr. Rohn said to him, he was 16 years of age, sitting in Rizman City Town Hall listening to him speak, him and about 1500 other people. And he said he things that he wrote down that he believes changed the course of his life. The first thing he said was, “Never wish your life were easier, or wish that you were better.”   And it struck him because a 16 year old, you're sort of sitting there saying “Oh, I want this, I want that.” And it all about what you want. Mr. Rohn made him recognize the fact that his goal is not to want things, his goal is to get better.   And he backed it up with the second statement that was, “Work harder on yourself than you do on your job.”   And he remembers running down to him at the end of the event asking him to sign his notes, which unfortunately he lost in a move one time, because he had him signed them, he signed his notes and he said, “Mr. Rohn, what's one thing I can do as a 16 year old boy to make certain I'm successful in life?” and he said, “Son, it's really simple, read a book a week for the rest of your life. Not a month, not every 2 weeks, read a book a week for the rest of your life.” Today Audible reads to him, so he's very lucky.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Baxter The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Jones and Charles Vogl   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season 3 and also share a sneak peek at Season 4. We packed a lot into this season, truly something for everyone. We opened the season with David Lorsch, the Chief Revenue Officer of Strava, the world’s largest athletic community, talking about how to upgrade freemium subscribers to premium. If you’re interested in how the membership economy is transforming Health & Wellbeing, you’ll also enjoy my conversations with Ben Foster of Whoop, Joanna Strober of Midi Health, Bryan Welch of Mindful,org and Matthew Mengerink of Thirty Madison. If you’re building subscriptions around great content, check out my conversation with Ariel Zirulnick, who led the 4-year long Membership Puzzle Project which identified best practices in building deep, trusted relationships with readers of newspapers around the globe. You’ll also learn about key metrics and cultural tactics for building a member-first team from Mayur Gupta, the CMO of Gannett, and about building a membership bundle from Outside’s Tommy O’Hare (who happens to be a former Olympian). And if your startup is looking for a great story to build traction, listen to my conversation with Chief Storyteller at GoodTrust, Daniel Sieberg Venture investor Ira Ehrenpreis had a lot to share about the power of profit and purpose in creating iconic companies like Tesla, The RealReal and Bellwether coffee. And Rafat Ali, CEO of the Skift talked about the power of subscriptions in travel and hospitality. For those of you who like to nerd out--Season 3 was like a PhD in subscriptions, with several experts on the cutting edge of markets and trends—Wharton Professor and author of the CustomerCentricity Playbook Peter Fader, as well as Harvard Business School’s Marco Bertini, with whom I have had many spirited discussions about pricing for outcomes and his new book The Ends Game, Google’s Chief Measurement Strategegist Neil Hoyne, whose new book Converted is a must-read for any subscription practitioner, Patrick Campbell, founder of Profitwell, who uses data to go deep on customer retention, and my old friend and colleague Bob Baxley, a leading Silicon Valley product designer and educator who has led design teams at Apple, Pinterest and now Thoughtspot. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This summer, I’m hard at work to make sure that Season 4 is the best and most practical season of Subscription Stories so far. You’ll get to learn about building habits through your products with Nir Eyal, bestselling author of Indistractible and Hooked. You’ll see how to use employee-centricity to grow customer engagement and retention with Salesforce global growth and innovation evangelist, Tiffani Bova. Employee Experience is an often overlooked lever in building great business models as well as the subject of Tiffani’s forthcoming book. And you’ll learn some of the secrets that have made LinkedIn such a powerhouse in the Membership Economy. That’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share!

In this muse episode I share some insights from my recent Morocco trip and then go on to summarize what I learned from reading two books related to memberships and other gatherings: The Membership Economy and The Art of Gathering.  I relate everything to our own community, the Humane Marketing Circle, but I hope that by listening you'll pick up some things that help you also with your community or membership creation.  If what you hear resonates and you'd like to join our Humane Marketing Circle, put your name on the Waiting List as we'll open our doors again in a few weeks (last time before the fall): >>http://www.humane.marketing/circle

Subscriptions are ubiquitous today. From streaming services to wellness to F&B and productivity, most of us have subscriptions to match our lifestyles. But have you ever wondered just how much thought goes into the layers of subscription apps - from pricing to marketing, to early user experience to ongoing personalization?In today's episode, we're in conversation with Robbie Kellman Baxter, author of the books  "The Membership Economy” and “The Forever Transaction,” and founder of Peninsula Strategies. What's fascinating is that Robbie has worked with offline and non-digital subscription services as well as SaaS and consumer subscription companies, including Netflix in the relatively early days of their subscription model. She is able to connect the dots of the elements that make for a great subscription business and experience, be it online or offline, in app or on the web.KEY HIGHLIGHTS

Understanding & Optimizing Coverage Options Episode #394 with Dave Monahan – CEO of Kleer.com Patients want more dental care — they're just afraid of costs. So, how do you get patients to come in more often and accept more treatment? One secret is membership plans. And to explain how membership plans benefit both dentists and patients, Kirk Behrendt brings back Dave Monahan, CEO of Kleer, to share his data comparing behaviors of uninsured, insured, and membership plan patients. By switching to membership or subscription plans, patients can get the care they want and need without the hassle of insurance. If you're frustrated with third parties and want to liberate dental care, listen to Episode 394 of The Best Practices Show! Main Takeaways: On average, membership patients visit the dentist 50% more. Membership patients accept two to three times more treatment. Having membership plans will help generate twice your production. Most practices are not collecting full fees from their fee-for-service patients. Investors will pay five times more for a business that has recurring revenue. Quotes: “In our market research, we saw . . . it frustrated dentists and dental practices who were basically at the whim of third parties, and we saw patients who couldn't get access to the care they wanted. Because when you think about a patient, they really have two options: they can buy dental insurance, which when they look at that, very complicated 20-page agreements; very difficult to understand if they're going to get the value out of it; they're expensive. Then, on the other side, they can go without coverage. But being a patient without coverage is scary. They don't have any idea how much things are going to cost. So, they stay away from the dentist. So, we wanted to marry those two things under “liberate dental care”; give dentists control and give patients better access for the care they need.” (3:51—4:30) “When [patients] buy a subscription, they come in two to three times more often. So, you're not just getting that subscription revenue, they're also coming in for their recare. And where does treatment come from outside of recare? It comes from sitting in the chair, talking to the hygienist, talking to the dentist. 75% of all non-preventative care treatment comes from coming in for recare. And that treatment revenue, just to explain that, that's from them sitting in the chair, talking to the hygienist, talking to the dentist and accepting fillings, crowns, so on and so forth. It's the other things outside of the preventive care that they're accepting. So, you have to add those two things together. So, you have this recurring model, people paying subscriptions year in and year out, and they're coming in two to three times more often, and they're accepting twice the amount of treatment as they normally would. And that's what that treatment revenue is.” (11:26—12:19) “There's a book out there called The Membership Economy. It's now getting aged, but it studies companies in all kinds of industries and they compare companies that offer subscriptions or memberships versus companies that don't. And the average across all the industries is, if you are part of a membership or a subscription, you buy twice as much as somebody who is not. That's the key.” (13:06—13:31) “The patient, in our example, wants more care. They're just afraid of costs. They're afraid of not having coverage. They're afraid of not getting a good deal. And so, they're timid about coming in. Or when they're in their chair and you're saying, ‘You should get this treatment,' or that treatment, they're skeptical. They're not bought in. But the membership gives them access to the care they want and makes them more comfortable accepting treatment that they want. So, normally, if they don't have it, they're not accepting it. But they're walking out your door saying, ‘I should've gotten it. But I was afraid of how much it's going to cost,' or, ‘It's going to cost...

The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound when manufacturing comes into play, especially with the pricing model. Many companies are selling the physical product and then offering subscriptions as an add-on. Examples include Peloton, where much of the value is in the subscription, but also products like Tile, Ring and Tesla where the subscription is truly optional. One company that’s getting a lot of attention for its innovative model is WHOOP. WHOOP offers a subscription-based service that combines a wearable fitness tracker with software to achieve its mission of “Unlocking human performance”. Today I talk to WHOOP’s Chief Product Officer, Ben Foster. Ben has literally written the book on Product Management along with his co-author Rajesh Nirlikar—Build What Matters, Delivering Key Outcomes with Vision Led Product Management. In this wide-ranging conversation, Ben and I discuss the best metrics for tracking customer value, the unique challenges of a subscription that includes hardware and software and why scrappiness is a key attribute of the best product managers. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There's so much complexity to delivering health outcomes—as well as great risk. And that's why I'm so excited about this episode of Subscription Stories. Today's guest, Matthew Mengerink, is the Chief Technology Officer at Thirty Madison. The company describes itself as "the human-first health company bringing specialized care and treatment to everyone." One by one, they are tackling some of the most challenging chronic health issues, like allergies, migraines, and hair loss, using a combination of digital and real-world services through "forever transactions" with the people they serve. In this conversation, Matthew and I talk about Thirty Madison's uniquely scalable approach to healthcare, the challenges of balancing personalization with systems and protocols, and what subscriptions might mean for the future of medicine. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

Today's guest on The Shane Sams Show is Robbie Baxter, author of The Membership Economy–a book which predicted the rise of subscription services like Netflix and was literally our membership bible for growing our first membership site into a million dollar membership! Jocelyn and I went to a conference in the Philippines, hosted by Chris Ducker, called Tropical Think Tank. We went just to get around other entrepreneurs and see what they were doing. We were sitting at a table with James Schramko and I started telling him about what were selling, that it was going well, but that it was also very high-energy. He flat out told us it was a membership, all we needed to do was sell it once and have people pay you forever. He told us to read The Membership Economy by Robbie Kellman Baxter on our way home. So, of course, I read the whole thing on our way back to the Philippines. And, read it all in one sitting. I knew when we closed the book that we had to do what this book said, as soon as possible. And, then in June of 2015, as soon as we got home, we implemented the membership model into each and every one of our four businesses. Within 30 days of opening our membership, we had over 1,000 members, paying an average of $49 to $99 a month, and it's been that way ever since. Now, we've helped over 3,000 people do the same thing in the last 5 years.  All of that literally came from us reading The Membership Economy by Robbie Kellman Baxter. In today's episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model. In today's episode you'll learn: What the Membership Economy is all about The difference in headline benefits and engagement benefits Why the free trial can help or hurt you Why friction is key to attracting quality members The Forever Transaction How to evolve your offerings How to engage and retain your members If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!  Follow Shane on twitter @shane_sams.

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model. Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter

Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment. But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience? We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate. In this episode, we discuss: Discussing a subscription based economy Cultural changes for businesses moving to subscription-based How to leverage data effectively Advice to the audience Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience. 

In this week's episode of Subscriptions: Scaled, we discuss the subscription industry with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Robbie is an industry expert and is a speaker, author, and consultant on subscriptions. Throughout the episode, we learn about Robbie's experience in the sector and her advice for brands that are currently using or hoping to use a subscription model.The episode begins with Robbie sharing why she believes subscriptions are so relevant today. She also discusses why many businesses are deciding to turn to subscriptions. Robbie also talks about the growth of subscription technology.Robbie discusses how the subscription industry has changed over the past five to ten years. She explains that thanks to new technology, creating a subscription model is easier than ever for businesses.Throughout the episode, Robbie advises businesses on best practices for creating a subscription model. She also discusses the different types of subscriptions available, including models she doesn't believe will work particularly well.Robbie also discusses subscription fatigue. This refers to a potential 'tiring' of consumers signing up for subscriptions.Learn all about the subscription industry by tuning into the latest episode of Subscriptions: Scaled with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Peninsula StrategiesThe Membership Economy Ready to get started with Rebar?Head to rebartechnology.com or email  info@rebartechnology.com to schedule a call today.

As CSPs look for new business opportunities and models, author Robbie Kellman Baxter says the focus needs to be on the member, not the model.  

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports and has worked in or consulted to clients in more than twenty industries. She has been focused on subscription and growth strategies for the past decade and coined the popular business term “Membership Economy," which is now being used by organizations and journalists around the country and beyond.  Robbie has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College. In this podcast she shares: Why you should consider evolving your business model from a transaction-based one into a membership-based one What she learned from working with Netflix and other member-based companies across a range of industries Why evolving into a membership model is not just about changing your pricing structure, but requires you also looking at making three others sets of changes __________________________________________________________________________________________"You have to think about the impact on the products that you offer, the processes that you use internally, the metrics that you educate your leadership and your board to focus on all of that needs to change as well. If you're [moving toward a membership model], it's not as simple as taking the products you have and slapping a subscription price on it."-Robbie Baxter__________________________________________________________________________________________Episode Timeline:00:00—Introducing Robbie Baxter + The topic of today's episode2:00—If you really know me, you know that...2:31—What is your definition of strategy?4:31—What got you interested in strategy?5:51—What are you most well-known for?7:53—Can you paint a picture for us of how a business could become a membership economy business?11:43— What is the key lesson or takeaway from your work?13:09—How do you align your metrics, business processes and products to a membership economy model?14:30—Can you be both transactional and subscription, or do you have to choose between two worlds?15:54—Of all the strategic advice that you've gotten, what has been most impactful?17:04—Where can people connect with you and what are you working on now?__________________________________________________________________________________________Additional Resources:Subscription Stories podcast: https://robbiekellmanbaxter.com/podcast-2/Personal website: https://robbiekellmanbaxter.com/LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports and has worked in or consulted to clients in more than twenty industries. She has been focused on subscription and growth strategies for the past decade and coined the popular business term “Membership Economy," which is now being used by organizations and journalists around the country and beyond.  Robbie has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College. In this podcast she shares: Why you should consider evolving your business model from a transaction-based one into a membership-based one What she learned from working with Netflix and other member-based companies across a range of industries Why evolving into a membership model is not just about changing your pricing structure, but requires you also looking at making three others sets of changes __________________________________________________________________________________________"You have to think about the impact on the products that you offer, the processes that you use internally, the metrics that you educate your leadership and your board to focus on all of that needs to change as well. If you're [moving toward a membership model], it's not as simple as taking the products you have and slapping a subscription price on it."-Robbie Baxter__________________________________________________________________________________________Episode Timeline:00:00—Introducing Robbie Baxter + The topic of today's episode2:00—If you really know me, you know that...2:31—What is your definition of strategy?4:31—What got you interested in strategy?5:51—What are you most well-known for?7:53—Can you paint a picture for us of how a business could become a membership economy business?11:43— What is the key lesson or takeaway from your work?13:09—How do you align your metrics, business processes and products to a membership economy model?14:30—Can you be both transactional and subscription, or do you have to choose between two worlds?15:54—Of all the strategic advice that you've gotten, what has been most impactful?17:04—Where can people connect with you and what are you working on now?__________________________________________________________________________________________Additional Resources:Subscription Stories podcast: https://robbiekellmanbaxter.com/podcast-2/Personal website: https://robbiekellmanbaxter.com/LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/

In this episode, Owen speaks with Robbie Baxter, who is the founder and lead Strategy Consultant for Peninsula Strategies and is the bestselling author of The Membership Economy and The Forever Transaction. She has over 20 years of experience working in strategy consulting and marketing. Key points shared in the show: Learn the overview of how to run a subscription business model Advice to get involved in the technology industry Learn about her view and tips on networking Grab her books below: The Forever Transaction: https://geni.us/NkO5Ntn The Membership Economy: https://geni.us/pcYl8K2 Use the code: UNLEASH to get 20% your Knowable membership: https://www.knowable.fyi/ Check out Owen's new startup, Gura: www.gura.io Follow Unleash The Knowledge: Instagram: https://www.instagram.com/unleashtheknowledge/?hl=en Twitter: https://twitter.com/UnleashTheKnow_ Facebook: https://www.facebook.com/UnleashTheKnowledge/ Linkedin: https://www.linkedin.com/company/unleash-the-knowledge/ Subscribe to our email newsletter and get 3 bestselling ebooks after sign up: https://unleashtheknowledge.ck.page/9844648e75

Startups that have a subscription model are valued a lot more than startups that have to repeatedly sell to their customers. This is why publicly-listed Netflix or privately held Notion, and many others are valued at a premium. Even traditional businesses have started to see this trend and are now building their own subscription businesses. But what is it that makes them successful? Why do they tend to do better than traditional companies? In this episode of The Orbit Shift Podcast, we bring you a conversation with Robbie Kellman Baxter, one of the most prominent thinkers in the field of the membership economy. Robbie, whose clients include companies like Netflix, Fitbit, Microsoft, and several others, talks to us about how startups should go about designing their membership models to unlock value for customers and shareholders. We spoke to Robbie about

Robbie Kellman Baxter has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft, and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the WSJ and on CNN. She has her MBA from the Stanford GSB, and graduated with honors from Harvard College. She's the author of the books, The Membership Economy and The Forever Transaction, and a consultant with Peninsula Strategies. In this episode of the Product Science Podcast, we talk about what successful subscription businesses do right, and why retention is what you need to keep focused on the long term. Read the show notes to learn more.

Have you stopped to notice how many subscriptions you have for things like news, music, entertainment, photography and digital services? In fact, it seems that the membership economy is everywhere – and it is. Tune in to hear what this is about, how it works and how you can apply the concepts to your business.

Have you stopped to notice how many subscriptions you have for things like news, music, entertainment, photography and digital services? In fact, it seems that the membership economy is everywhere – and it is. Tune in to hear what this is about, how it works and how you can apply the concepts to your business.

Hey y'all! You're listening to a preview of our interview from the Membership Masters Podcast with Robbie Baxter. Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. Listen to the our preview of the full episode where we dive deep into when and where you should use free trials, pricing memberships, and her new book The Forever Transaction.

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Join us as Robbie shares how you can radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

In recent years, we have experienced a massive transformation in the way organizations relate to the people they serve. The focus has shifted from ownership to access, from transactions to relationships, from single payment to subscription pricing, and from one-way conversation to open dialogue. In this new Membership Economy, businesses are called on to build trusted relationships with customers in order to earn their loyalty. Robbie Baxter is the founder of Peninsula Strategies, a consulting firm that supports solopreneurs, venture-backed startups and industry leaders in developing business strategy. She has 20 years of experience working on growth initiatives with nearly 100 organizations in 20-plus industries, including ASICS, Netflix and The Wall Street Journal. Baxter is also the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue, an Inc Top 5 Marketing Book of 2015, and she received her MBA from Stanford, where she serves as the Vice Chair of Stanford Women on Boards. Today, Baxter explains the Membership Economy, describing how she supports entrepreneurs and startups in building authentic relationships with their clients and customers. She shares her transition from corporate product marketing to independent consulting, discussing how being the mother of young children made it difficult for her to be an A-player in a traditional nine-to-five setting. Listen in for Baxter's insight on defining your area of expertise and learn how to choose a career path that works for your life. Key Interview Takeaways Businesses benefit from building relationships with customers. Baxter coined the term Membership Economy to represent the massive shift in how organizations relate to the people they serve, developing trust with consumers in order to win their loyalty. Independent consulting requires niching down to a specific area of expertise. Baxter fell in love with the Netflix business model and leveraged her understanding of the Membership Economy to build a successful consulting business helping entrepreneurs and startups establishing meaningful relationships with clients and customers. Integrity is key in the membership economy. Subscription businesses that don't treat their customers well will lose them. As an independent consultant doing knowledge work, it doesn't matter WHEN you work on a project, as long as you complete it on time. The flexible model affords more control over your career and may be ideal for women who are the mothers of young children. Connect with Robbie Baxter Peninsula Strategies Robbie Baxter on LinkedIn Robbie Baxter on Twitter Resources The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter Stanford Women on Boards Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone is talking about dental membership plans these days. Do they even matter? In this episode, Ryan Vet interviews Dave Monahan, the CEO of Kleer. They cover everything from a zoo on Miami Beach to playing basketball with the CEO of Microsoft. Dave also shares about Kleer. Kleer provides membership plans for dental offices.More than membership plans, we talk about the importance of having recurring revenue streams in your practice. This adds value and consistency to your practice. Dave recommends that all dentists read two books on memberships and subscriptions in the office. They include: The Membership Economy and The Automatic Customer. For other dental book recommendations visit our website at www.TheDentalPodcast.com. 

In business today it's personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend.  In this episode we talk about the implications of that trend, but we also explore Robbie's own approach to writing her book The Membership Economy - how she discovered the power of writing as a problem-solving tool and how she used the research period to extend her network upwards and outwards.  Robbie's approach to her own book is refreshingly and challengingly direct: 'I didn't write the book to sell a lot of books and make money as a book author. I wrote the book because I'm a consultant, and I wanted people to have that kind of one pound business card to understand this is Robbie Baxter and this is how she frames the challenges in the business world, and if we worked with her this is how she looks at things.' There's SO much good stuff in this interview for you if you're running a business and writing about it. 

實行會員制不稀奇，引爆會員經濟才夠力。如果你的產品或服務適合會員關係帶動的模式，現在就加入會員經濟吧！因為，你知道你要追求的不是大筆生意，而是持續不斷的成長和獲利。參見原書網址。

Moe and Robbie Kellman Baxter discuss strategies for creating membership programs for everything from car rentals to video streaming and Software-as-a-Service.