Podcast appearances and mentions of russ henneberry

AI is everywhere, but for many businesses, it feels more like a buzzword than a practical tool. The challenge isn't just adopting it—it's knowing how to use it effectively without losing what makes a brand unique. While some companies are already leveraging AI to automate tasks and scale faster, others are stuck in hesitation, unsure of where it fits in. The real game-changer isn't just having AI—it's knowing how to use it without sacrificing authenticity and real human connection. Russ Henneberry is a digital marketing expert, AI consultant, and co-author of Digital Marketing for Dummies. As the founder of theCLICK, an AI marketing training platform, he has spent over 20 years helping businesses bridge the gap between traditional marketing strategies and emerging AI technologies. Russ has certified thousands of professionals, speaks at major conferences, and provides consulting services focused on AI-powered content marketing. Today, he breaks down the practical applications of AI in modern business, sharing how entrepreneurs and marketers can leverage tools like ChatGPT for content creation, research, and organization. Stay tuned! Resources theCLICK: Learn AI by doing AI | AI Training & Community for Marketers and Entrepreneurs Follow Russ Henneberry on Facebook Connect with Russ Henneberry on LinkedIn

Get valuable marketing insights from Russ Henneberry, an AI-powered marketing consulting expert and co-author of Digital Marketing for Dummies. As a marketing coach, he shares essential marketing strategies for leveraging AI in your business operations.Through business coaching and proven marketing tools, Russ demonstrates how to enhance your digital presence and drive growth. RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He's the Founder of The CLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He's worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).Contact Information:Email: russ@modernpublisher.com Website: https://jointheclick.ai LinkedIn: https://www.linkedin.com/in/russhenneberry/ Facebook: https://www.facebook.com/groups/theCLIKK X: https://x.com/russhenneberry Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services

Feeling overwhelmed by the avalanche of new AI tools? You're not alone—but don't panic just yet. In this rapid-fire episode, marketing pro Russ Henneberry takes us on a whirlwind tour of the top AI tools making waves right now—and how to actually use them to level up your game. We also tackle the elephant in […] The post The AI Tool Whiparound: A Fast Paced Tour of the Major AI Tools, With Russ Henneberry first appeared on Business Creators Radio Show with Adam Hommey.

Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!

On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.

Imagine transforming your marketing with AI - how would you do it? Russ Henneberry, founder of The Click, shares insights on leveraging AI for SEO, content marketing, and boosting business efficiency. Learn how to adapt to AI-driven search, prioritize content, and use AI tools to gain a competitive edge. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2025

RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He's also the Founder of theCLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He's worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth.Key topics covered:The concept of "AI marketing hubs" and how to build them using tools like Claude and ChatGPT.Strategies for fine-tuning AI models with your business data to dramatically improve outputs.The three key AI roles in marketing: Scribe (content creation), Optimizer (asset evaluation), and Strategist (big picture planning).Tips for crafting more effective AI prompts using the RTIF (Role, Task, Input, Format) framework.The future of AI in marketing, including predictions on how major tech companies will shape the landscape.Tune in to discover how you can take your AI marketing game to the next level and turn generic AI outputs into tailored, high-impact marketing assets for your eCommerce business.

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.Chapters00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist00:01:15 - The Power of AI: Why Most Marketers Get It Wrong00:03:23 - Russ's Journey: From Boredom to AI Pioneer00:10:01 - How to Build Your Own AI Marketing Hub00:15:32 - Customize AI to Speak Your Business's Language00:17:52 - Practical AI Hubs: Why Your Marketing Needs One00:20:50 - Solving the Cold Start Problem with AI Content Creation00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub00:23:53 - Supercharge Copywriting and Content Creation with AI00:25:22 - Data Integration: How AI Can Elevate Your Marketing00:28:03 - Real-World Applications: Why AI is the Future of Marketing00:29:17 - Context is Everything: AI Efficiency Explained00:31:40 - The Future of AI: Where Marketing is Heading00:37:00 - Special Offers and Final Thoughts: Get Ahead with AILINKS AND RESOURCES:Join theCLICKRuss Henneberry on LinkedInUntouchablesDigital Marketing For Dummies (For Dummies (Business & Personal Finance)Claude AIChatGPTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us

On the 367th episode of The Copywriter Club, Russ Henneberry joins the show to chat all about SEO. Russ is the founder of theCLIKK, a free daily email newsletter covering digital business topics. He shares strategies copywriters can use to increase website traffic and how they can keep up with the evolving digital marketing landscape. It's an episode you'll want to keep handy.  Here's what you'll find out:  How Russ went from teacher to marketer and SEO expert.  When he was introduced to the world of digital marketing and SEO. Why skills like content marketing and copywriting are essential in today's landscape.  The impact of AI on search behavior and the everchanging search experience. What copywriters can do to optimize their chances of ranking in online searches.  How to customize dedicated webpages for various niches to increase discoverability.  What is link building and why is it important? Why your content needs to be thorough and how to create a content strategy for your business.  Paid advertising vs. organic search… How can they coexist? Should you productize your services?  What kind of clients are willing to pay premium rates? The difference between you and the in-house employee.  What is the theCLIKK and how do they leverage evolving marketing techniques to scale? Tune into the episode by hitting play below. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira's website Rob's website Russ's website The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:    

I am Ghaida Alrefaei. Digital Marketing Analyst at International Institute of Digital Marketing™. Also an international relations and political science student. The topic I will speak about starting your Journey in Digital Marketing” Many people show interest in digital marketing but are confused about where to start from. if you want to be a digital marketer, here is a brief guide for you. First of all, you need to set a plan that includes education, connection, and skills in digital marketing. Let me expand a bit on each of these points First of all education You do not need a degree to work in digital marketing, but you need to learn fundamental things before getting started. For example, digital marketing strategies, principles, how to create content ..etc. Three main methods to learn digital marketing are Firstly, taking a digital marketing course. You can make things easier for yourself and let experts tell all the things you need to know. The second method is reading books. There are many books written specifically for beginner digital marketers. One of these is ‘Digital Marketing for Dummies' By Ryan Deiss and Russ Henneberry, 2017. Other than courses and books you can also use social media as a method to learn digital marketing. There is plenty of educational content on social media platforms like YouTube, Facebook, TikTok, and Instagram. Now we are finished with education let's move to Connection It is helpful to be around people who have the same interest in being a digital marketer. This will help you be more in touch with the industry, be linked to opportunities, know the latest trends. Etc. You can achieve that by socializing with people you know who have an interest in digital marketing. Finally, Skills One of the most important skills you need to learn to be a marketer are:- ● writing content ● editing and designing ● keyboard typing ● convincing skills In the end, the more thought through your plan is, and the more effort you put in, the better the outcome you will get. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

You've got a winning product. You advertise and promote it and then promote some more. But, after all of that work, your sales are paltry at best. You improve your product, give it a go again, and sales are still lower than expected. What's going on? The problem may not actually be your product. Here's the thing: You can produce the finest products in your industry, but if you don't have the right offer and messaging, your sales will remain stagnant. How to Increase Sales: First Things First Let's get one thing straight—if your product isn't good, it doesn't matter how much time and money you sink into promoting it. Eventually, your sales will fall flat if they ever even materialize. For the sake of this article, we will assume that your product is great and it solves your customers' problems. That doesn't mean that you shouldn't improve it, but we find that a lot of businesses struggling with sales have a good product; they just don't understand a couple of basic laws of marketing. In this article, we will break down 3 laws of marketing that drive product sales. If you can grasp these concepts and apply the changes based on what we outline, you will be able to better connect with your target audience and make them an irrefutable offer. The 3 Laws of Marketing That Drive Sales In this article, we'll talk about 3 important laws of marketing: 1. Law of the Unknown 2. Law of Offers 3. Law of Persuasion Regardless of what you sell (information products, software, services, events, physical products, etc.), you can apply these laws to drive more sales. Here are 7 suggestions from Russ Henneberry to make your offer more attractive:

How do you make a living off a newsletter publishing model? Russ Henneberry lifts the curtain off his successful content business, The Clikk.

How do you make a living off a newsletter publishing model? Russ Henneberry lifts the curtain off his successful content business, The Clikk.

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want.  We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things.  With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate.  When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby.  “Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned:   The Modern Publisher The Clikk BuzzSumo BuySellAds Active Campaign Upviral Built to Sell The Automatic Customer Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Creating Your Own Inbox Magazine - MaryEllen Tribby How To Create And Sell A Physical Print Newsletter - Doberman Dan  

Russ Henneberry – ModernPublisher.com Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies. Russ’s superpower is building and selling information products like online courses, events, masterminds, books and coaching/consulting products. Russ Henneberry Founder, ModernPublisher.com

It's safe to say that your SEO approach is likely outdated.  If you're looking for the latest hack, trick or SEO loophole - you're barking up the wrong tree.  If you're obsessing over ranking and traditional keywords then you may be off target. In this episode we talk about why “intent” is now the most important word in SEO and content marketing.  We look at how search behavior is changing. We also consider how Google is indexing different forms of content like podcasts and video transcripts and what that means to us as marketers.   In this episode we dive into:  The BERT Update.  What is and how it's the nail in the coffin for old-school SEO.   Why is intent the most important word for SEO? How REI tackles intent and what you should learn from their content strategies. Different content types - articles, podcasts, etc. How do you figure out what people are searching for and asking at different stages How to create content and rank that content for shoppers at different stages of the buying journey. Plus more!

Content Strategy With Russ Henneberry   Links Mentioned: www.modernpublisher.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 039. Podcasting for Entrepreneurs with John Lee Dumas 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) Ash Roy and Russ Henneberry Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Russ Henneberry: 00:00 Well, let's say I'm in retail and I'm a small retailer in a small town and I read a customer story about somebody using your software and having success. That is the kind of stuff that tips me towards your solution over your competitor. And those are the kinds of pieces of content marketing that can be produced deeper in the funnel and are worth a thousand blog posts or a thousand podcast episodes to a business whose goal is sales today. Ash Roy: 00:35 Hello and welcome to the productive insights podcast. I'm Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com I recently had the pleasure of meeting Russ Henneberry at digital-marketers-down-under where he moderated a panel, which I was featured on. The panel talked about content marketing, and until recently Russ worked for digitalmarketer.com as a content marketing expert. I've done his content marketing mastery course on the digital marketer portal and I've got a lot of value from it. So when I was introduced to Russ, I had to ask him to come and be a guest on the productive insights podcasts because I think he's got a ton of value to share. So I'm delighted to welcome Russ Henneberry from modernpublisher.com. Welcome, Russ. Russ Henneberry: 01:25 Hey, how are you doing Ash? Good to see you, man. Ash Roy: 01:27 Good to see you too, man. It was fantastic meeting you at digital-marketers-down-under and I particularly liked your incredible Aussie accent. So can you just, can you just do this? Just give us a bit of a feel of that "Good day,

Content Strategy With Russ Henneberry Links Mentioned: * www.modernpublisher.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 039. Podcasting for Entrepreneurs with John Lee Dumas * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online * 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner * 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week * 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising * 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) * 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) * 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) * 021.

Russ is the founder of Modern Publisher, a community and learning program where he teaches information publishers how to provide their audiences with massive value, and to charge for it without feeling ashamed.   Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books.   Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for Dummies. Russ has also worked on the digital strategy for huge brands like Crazy Egg and Salesforce.   Russ has been such a great role model for us — he's a passionate, transparent teacher and he's in business for all the right reasons. So let's welcome him to the show.   Episode Highlights   How Russ reinvented himself over the years while still staying relevant in the digital marketing world The biggest myths about being an author How Russ made the leap from high school teacher to digital marketing guru Why you should never be ashamed to charge for your knowledge The best content types to use if you want to grow your business with authority How to leverage marketing assets like a book long term Why the world of information publishing still holds SO much opportunity How to make sure the content you create will be profitable The critical lessons to keep in mind if you want to create and sell your own course

Russ Henneberry is the founder of Modern Publisher, a community of information product business owners and expert digital marketers. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

Russ Henneberry, Founder of ModernPublisher.com. Beginning as a high school teacher, Russ Henneberry has achieved notoriety as a #ContentMarketingwizard and worked with industry giants DigitalMarketer, Salesforce and Neil Patel among others. Watch the full episode here: https://projectegg.co/content-marketing-strategy About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

When it comes to digital marketing, you have to commit, and most importantly, ship it. Russ Henneberry is a speaker and business consultant and his advice to businesses is simple. If you’re looking to boost SEO, post often so you can make Google happy. If you’re looking to sell a product, create 1 high-quality piece of content and then pay to drive traffic to the web page. In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy marketers repurpose their content and the three focuses of successful entrepreneurs. IN THIS EPISODE YOU’LL LEARN: How often to publish content for organic traffic and increased SEO of web pages The advantage of using 1 high-quality piece of content to market your services and/or products The 3 main avenues to provide value with content What strategy Russ used to improve the SEO of the DigitalMarketer website How to get Google to notice your content over the competitions

Conversation with Russ Henneberry, a Digital Marketing consultant and coauthor of "Digital Marketing for Dummies".

If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers.    I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer.  I had the privilege of "sharing the stage" with top brands like Casper.com, Chegg.com, Racked.com, Fossil Watches and more!     I got so much from the event that I wanted to share some of the most impactful takeaways with you.  So I invited my friend, and the director of content at Digital Marketer, Russ Henneberry on the show for us to each share our top 5 takeaways from the event….   Here's a quick look at what we cover: - How Chegg.com not only survived, but thrived after Amazon came after them directly.  Most experts considered it was game over, but not Chegg.   - The actual business that Casper considers themselves in and how you can learn from their content marketing. - How you can beat Amazon at Customer-centricity. - The BOTS are coming!  How BOTS are impacting advertisers on both Google and Amazon - Facebook Messenger Ad tips from Ezra Firestone - How Fossil Watches leverages the long tail and how you're likely leaving money on the table - Plus much more!

We are back from MicroConf and on this episode we share our takeaways and also update the important things going on in our businesses. Jordan shares how Russ Henneberry's MicroConf talk encouraged him to look at his business differently. After this episode you may not look at funnels the same way again. Brian explains how MicroConf often helps him refocus his priorities. He has plans to reconnect with his personal brand and create some new engaging content. We discuss how he can do that. MicroConf has been an educational experience for both of us and we have some really good take aways that we discuss today. We also have some general updates about our businesses. Surprisingly, we both are having issues with our marketing. We compare situations and see if we have something that could be helpful to the other person. [tweetthis]It's been very helpful for the team to see me very freely admit shortcomings. - Jordan[/tweetthis] Here are today's conversation points: How MicroConf changed Jordan's approach to funnels. Content marketing updates. Why you should know why your customers use your product. Brian's update about Audience Ops and Casjam. Jordan's new hires. The importance of improving SOPs. The natural progress toward corporate structuring. Why it is inevitable. Our marketing successes and woes. [tweetthis]It's more about really understanding the underlying 'why' of that problem in your customers' minds. - Brian[/tweetthis] Resources Mentioned Today: Audience Ops Ops Calendar Carthook CasJam MicroConf As always, thanks for tuning in. Head here to leave a  review in iTunes.

Today's guest is Russ Henneberry. Russ is a content marketing rockstar who has worked with the likes of Neil Patel & Crazy Egg, Salesforce.com, Network Solutions, and many others. He is the Editorial Director for Digital Marketer, the company behind the ever-popular Traffic and Conversion Summit. Russ is also author of the new book "Digital Marketing for Dummies", which he wrote alongside digital marketing superstar Ryan Deiss. In today's episode, we talk about content marketing for eCommerce. A lot of merchants just flat get this wrong, and Russ digs into important topics like frequency, strategy, and how to create content that actually helps with conversion.

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) with special guests Russ Henneberry (@russhenneberry) and Molly Pittman (@DigitalMktr) Watch the Replay https://www.youtube.com/watch?v=8fYYYfVDHWM Show Notes/Links Facebook Lead Ads http://www.webpronews.com/facebook-lead-ads-now-available-to-all-advertisers-2015-10/ Periscope LIVE Button http://www.webpronews.com/periscope-gives-websites-way-to-let-visitors-know-when-theyre-broadcasting-2015-10/ Facebook notes http://smallbiztrends.com/2015/10/facebook-notes.html Facebook reactions (6 emojis) - Ireland & Spain only http://techcrunch.com/2015/09/15/the-sorry-button/ Traffic & Conversion Summit https://trafficandconversionsummit.com/ The post What The Hell Happened: Episode 6 appeared first on Red Canoe Media.

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.  But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells. 
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Hi, welcome to the online marketing show, this is Joey Bushnell and today I just wanted to share an incredible free resource with you. It's called the ultimate list of blog post ideas written by Russ Henneberry the editorial director at digital marketer. You can find it at digitalmarketer.com/blog-post-ideas It's a big list of blog post ideas and once you've read it, you should never be stuck for a blog post idea ever again, there are loads of different kinds of blog posts and this is a fantastic summary that you can refer back to time and time again. The list includes many of my personal favourites... the list post, the interview post, the how to post, the review post, news post and the series post. It reminded me of some successful posts I've had in the past that I really need to start doing again such as the ultimate guide post, the checklist, the rant post and the story post. And it also gave me ideas for totally new blog posts I've never tried before... the question post, the prediction post, the survey post, the case study post, the satire or parody post for some humor and also the crowd sourced post which I've been meaning to do for a very long time but never got around to it. There's plenty more ideas where that came from, if you have a blog but need some creative inspiration I guarantee this post will get your brain into gear. Go to digitalmarketer.com/blog-post-ideas

In this episode of Gateway to Profits (player below), Josh sits down with Russ Henneberry from TinyandMighty.com to talk about the things business owners can be doing to increase profits through online marketing efforts. Click here to listen to this episode of Gateway to Profits: Gateway to Profits Episode 5 – Interview with Internet Marketing Expert Russ Henneberry Russ Henneberry is the owner of Tiny and Mighty Media, a web … [click to continue reading...]