Podcasts about mantis research

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research. Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. More About Michele Linn: Connect with Michele Linn on LinkedIn Visit her Website  This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

In this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings. Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projects Important Links & Mentions Michele's LinkedIn: https://www.linkedin.com/in/michelelinn/ (https://www.linkedin.com/in/michelelinn/) Mantis Research: https://mantisresearch.com/ (https://mantisresearch.com/) Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ (https://mantisresearch.com/research-power-half-hour/) How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Let's move your content marketing from regurgitating what everyone else is saying to thought leadership.That's what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: https://tinymarketing.me/ep-13Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

“You want to make sure your survey questions result in stories.” Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy and helped grow its audience to more than 200,000 subscribers. Questions: What are some of the benefits marketers can get from doing original research? When is the best time to do original research? What's a simple step-by-step process marketers can use to conduct original research? What are some suggestions for marketers who want to conduct original research projects, but who don't know how to propose these projects to their managers and business leadership? What are some common misconceptions about original research that annoy her? What are some incentives a marketer can use to get people to respond to surveys? What it is like working for Joe Pulizzi? What skills did she learn from working at the Content Marketing Institute? And more! You can connect with Michele via: Her LinkedIn - https://www.linkedin.com/in/michelelinn Her website - https://mantisresearch.com And here's the article I mentioned regarding community-building as a marketing strategy (definitely something worth reading more than once) - https://review.firstround.com/a-founders-step-by-step-guide-to-getting-your-first-1000-community-members If you're looking for another wonderful interview with an expert content marketer who also talks about original research, check out the episode I did with Andy Crestodina here (it's episode #43) - https://anchor.fm/kennysoto/episodes/Interview-with-Andy-Crestodina---Understanding-Digital-Empathy-with-The-MASTER-of-Content-Marketing---Episode-43-e145vsu --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Michele Linn is a content marketing guru, having worked in the field since its early days. She is the Co-founder and Chief Strategy Officer of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio's Top Women in Media in 2015. Michele cut her teeth as the Head of Editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She's no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months. In this episode: Data is the single greatest tool that any company has at its disposal. It can inform strategists, help you understand your audience and improve your product. However, there are even more uses that fewer companies consider. Research can be utilized as a powerful tool for content marketing and brand authority. From driving traffic to media mentions, there are few things that specialized market research can't do for your department.  This was the origin behind Mantis Research — helping marketers publish their research. Michele Linn founded it with experience as a content marketer herself. She saw the need for research, using it as a way to both build authority in your field and to grow awareness. She now works hands-on with marketing teams to get accurate and helpful research. Want to find out more? In this episode of the Spill the Ink! podcast, Michelle Calcote King interviews Michele Linn, the Co-founder and Chief Strategy Officer for Mantis Research, to find out more about how research can transform marketing and more. The two go through research and the common mistakes to avoid early on. They then dive deeper into the process, talking through strategy, finding the right people to survey and promoting your research.

  Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today's episode, we'll discuss Michele Linn's journey to becoming an expert in original research and some of the ways original research can help our businesses.   Michelle Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michelle was head of the editorial at Content Marketing Institute, where she led the company's strategic editorial direction. Michele has written hundreds of articles. She is regularly cited as a content marketing influencer.   Original Research and Making an Impact   Michele's passion is original research. She said, “I have been in the content marketing space for many years, and I'm always looking for those things that can really make an impact, that can make an impact right here in 2021, and I'm super excited about original research simply because I think no matter what industry you're in, you can still do something really meaningful, that makes an impact, even though there is a lot of noise out there.”   Michele's Journey to Original Research   Michele's journey with content marketing has been long. “I started out in the product marketing space for about 10 years,” she explained. “I left to freelance back in 2008. . . . I used content marketing, even though it wasn't called that at the time, to build my own business, and . . . that worked to be helpful.”   Michele joined forces with Joe Pulizzi at CMI (Content Marketing Institute). He asked Michele to help him launch the brand he was building. Michele was doing content and teaching others how to do content marketing.   When I asked Michele what the greatest home run of her career has been, she said it was working at CMI. “CMI was my favorite job,” Michele said. She loved being part of the team that was building something meaningful. She also loved hearing people's feedback and being able to help them.    “There was a lot,” Michele said. “It was just a really special time in my life and a lot of gratification from the people who were just so grateful that CMI did what it did. I loved everything about that tremendously successful organization.”   Eventually, Michele left CMI. She said, “When I left CMI many years later in 2017, I knew I wanted to help content marketers, but I also knew I wanted to help them in a very specific way. So I thought about what is the best way to break through the noise and what is the best way to be mean right here, right now.”   “I really thought about a lot about original research because [they were] the projects that I enjoyed working on most when I was with CMI, and [it] was also those projects [where] we could make the most impact and had the best results [with]. . . . Clare McDermott and [I] launched Mantis Research so that we could do original research as well as educate marketers on how to do it better, so they could all get the benefits from this tactic.”   Michele's Biggest Monetization Secret: Original Research   When I asked Michele what her biggest monetization strategy is, she immediately responded with original research. “When you do it well—and the caveat is [you must be] doing it well—I think that you are going to have a lot of meaningful data and insights that people want. . . . You can use it as a lead generator to get people into your sales funnel.”   “I've worked with clients who have published research,” Michele continued, “and because they're that industry leader, we've actually [been able to] trace their research to clients [who] come to them. So I think it just works really, really well. It's a great monetization opportunity.”   Social Media Examiner is an example of an organization that does it well. Their page uses original research as their leader, and they produce great content with it.   Providing Data and Saying Something New   Michele recently did a study with Survey Monkey and Orbit Media on thought leadership, specifically how marketers are using thought leadership and how marketers are defining thought leadership. They found that the essential things people are looking for in thought leadership are creating something that's easy to understand, creating something that challenges the way people think, publishing data to validate their position, and saying something new.    Publishing data and saying something new are two things that build credibility and authority. Original research does exactly those two things. With original research we are conducting surveys and studies that haven't been done before, then publishing that data and putting that new information out there. Original research is a powerful tool for us to use in becoming thought leaders in our industry.   The Most Linked to Content   “Authoritative research and reference content are the two types of content that consistently get links and shares.” - Steve Rayson, BuzzSumo director, and cofounder   Original research is the kind of content that gets linked to most often. Michele said, “I'll go to a brand, I'll look them up on Buzzsumo, [and] I'll search the top link to the content. So often that content is original research. It just works incredibly well because if you are the source of something new, people just naturally want to link to it.”   Original Research Helping Startups   One of Michele's clients, Andrea Fryear (who I interviewed not too long ago), does an annual original research project called Our State of Agile Marketing. On the topic, Andrea said, “Our State of Agile Marketing has been a virtual goldmine for subscribers, backlinks, and real money in the bank of our clients. In our CRM, I'll see someone who has downloaded the report, and within a couple of days—sometimes even a couple of hours—I'll see that same someone requesting a call to talk about becoming a client. There's a clear correlation between reading the report and being ready to make a purchase.”    This research was one of the first content pieces that they put together. Michele said she watched as “the really small, scrappy startup business [used] research to directly get clients to them. I've had other brands . . . use research for those same purposes. . . . You don't have to be this big brand with a big budget to do research. These little . . . startups can use research to have a really great impact.”   Helping Kids Find Their Paths   Michele is also very passionate about helping kids try to find their own path. “I have two kids at home,” she explained. “I am really passionate about helping kids try to find their own path and be accountable in this world. I think that there's a lot of opportunities for kids to be this vibrant part of society, and I'm trying to help kids help themselves.”    Kids can do great things. I had a boss who felt that our most important role as parents was to help our kids find their passion and then invest in helping them achieve that passion. By doing that, we help them find their place in society. We can help kids change the world through the things they're good at and passionate about. As parents, that's how we can make a contribution. Plus, as we get involved in supporting them, it helps us build stronger and more connected relationships.   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   Original research is a great way to step up our content marketing game. We can make an impact with original research. Original research allows us to provide data and say something new, two things people look for incredible thought leaders. Original research is often the most linked-to content. Original research is a great way for startups to get the attention of clients. Helping kids find their path will help them make an impact in the future and help us have a stronger relationship with them.   Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/.    Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you tried original research? If so, how did it go? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/130-how-original-research-can-help-us-gain-credibility/ 

How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care and thoroughness and we have someone who can help!Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.CONNECT WITH MICHELE / MANTIS RESEARCH:https://mantisresearch.com/https://twitter.com/michelelinnhttps://www.linkedin.com/in/michelelinn/REFERENCED ON THIS EPISODE:https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdfhttps://typesetcontent.com/blog/state-of-writing-research/https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-datahttps://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/

Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.Support the show (http://www.B2BWritingInstitute.com)

The origin story of the B2B Writing Institute. We look at three guiding principals of the institute:ACCESSIBILITYMULTI-TRACK WRITING CAREERSEDUCATION...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. b2bwritinginstitute.com/Support the show (http://www.B2BWritingInstitute.com)

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of April 1, 2019   -A new study of B2B buyers shows they want random, one-off content pushed out to them by vendors, and they want that content to be all text and focus only on the sales proposition vendors want to say. They say if they get this, they’re likely to buy immediately based just on what they’re told. Okay so now we’ve got the obligatory April Fools story out of the way. And it would be funny except for that’s actually how a lot of companies are still approaching content. They’re living the dream but make no mistake, they are dreaming.   -I know what you want from the Content Marketing Quickie, I’m not stupid. You want to hear all about European law! Well straighten up your beret and pull up a hot plate of bangers and mash because here it comes. This actually made a lot of news and does potentially affect you because, it kind of changes how you’re allowed to put content on the internet. That’s right I’m talking about the EU Copyright Directive. Governments love directives. At issue, how do you balance the ability to share and spread content, and most of us want that more than anything, for our content to get shared and spread so more people will see it, how do you balance that with the content creator’s right to totally control everywhere their content is seen and get paid for every instance they want to get paid for it? I think this should have been called the EU Have My Cake and Eat it Too Directive. Make no mistake, not unlike my choice to not color my hair, this issue is extremely controversial. Over 5M signatures and rising on a change.org petition opposing it. For the good that does. Some experts like the head of Mozilla’s EU public policy, Reagan McDonald, say the EU sets standards and you can count on those policies finding their way to the US. Why? Because the discussions around the responsibilities of internet platforms have pretty much run parallel. So here are the hot parts of the Directive. Article 11 says web platforms and news aggregators will have pay publishers if they use even small parts of their content in search results. So think Google, Flipboard, Feedly, all those guys. It’s being called a “link tax.” Do YOU want search engines and aggregators to be incentivized NOT to show your content? Yeah I didn’t think so. Then there’s Article 17, which says for-profit platforms have to make sure copyright-infringing content isn’t on their sites. So expect a lot of scanning and tracking tools to be on content and be used to vet content before it goes anywhere. If you’re a smaller startup platform that can’t afford all that, well, I guess you just don’t get to compete. Now if you want to figure out how all this jibes with fair use law in the US for editorial or satirical use…be my guest.   -You know it appears this video marketing thing just might work? But everyone likes proof and they like stats to show the bosses so they can be convinced the sky is blue, so here are some video marketing numbers we got from Oberlo for 2019. 85% of all internet users in the US watched online video monthly on any device. It’s like a habit or something. 54% of consumers want to see more video content from a brand or business they support. And let’s just underline that part… “that they support.” I will watch your home movies if you’re a really good friend, but I’m much less likely to do so if I don’t even want you in my house. 87% of marketing professionals use video as a marketing tool, so now you know if you’re the lone holdout. Videos are a consumer’s favorite kind of content to see from a brand on social media. But if you want to keep giving them things they don’t like, you are free to do that. 88% of video marketers are happy with the ROI of their video marketing efforts. It gets them 66% more qualified leads per year. A typical person will spend 88% more time on your website if there’s video on it, and if they get a choice of reading text or watching a video, they pick the video 72% of the time to learn about a product or service. When it comes to search engines, there’s Google, but then coming in second is YouTube, on which over 1B hours a day of video gets played. Because once you start watching those ASMR videos, you just can’t stop, you’ll break the cozy. And lastly, 10% will remember a call to action after reading it in text. 95% will remember it if it’s in a video. I don’t know how many will remember a call to action if it’s in a podcast. So stick your finger in your belly button then let me know if you did it. https://www.socialmediatoday.com/news/10-video-marketing-statistics-for-2019-infographic/550274/   -Pretty cool how you can target very specific audiences with Facebook ads right? But what about the untargeted? How do they feel? Did you hurt their feelings or worse, are you ostracizing them and cheating them and trying to cut them out of life, liberty and the pursuit of happiness? I guess it’s no surprise in these times of ours that that’s become an issue. Does your ability to target the audience you want discriminate against everybody else? Are you evil or aren’t you? Tell me! Here’s what happened. The US Department of Housing and Urban Development has charged Facebook with discrimination. That’s because Facebook doesn’t have enough problems. The filing says the way they do ad sales violated the Fair Housing Act of 1968 because some users are excluded from targeted audiences because of gender, ethnicity, religion, nation of origin, geographic location, familial status and/or physical disability. ProPublica started looking at this in 2016 with a story in which their reporters were able to use Facebook’s targeting to buy an ad for housing that excluded all users “with an ‘affinity’ for African-American, Asian-American or Hispanic people.” So you can target but, no you can’t. https://www.adweek.com/digital/u-s-government-charges-facebook-with-discrimination-based-on-ad-targeting-practices/   -We talked a bit last week about the best B2B content to build trust. Now we get some more info about what consumers do and don’t trust. Mantis Research found 58% say whether or not they read an email depends on the trust they have in that publisher. They have to trust that you send them something worthwhile, and they have to trust you’ll let them easily unsubscribe if you just can’t seem to make any good content. But the study showed trust is low…and falling. Same old story, brands have a love affair with their own content and think they’re crushin’ it, but their audiences mostly see it as clutter. https://www.mediapost.com/publications/article/333805/who-do-you-trust-email-newsletters-beat-social-me.html   That’s the Content Marketing Quickie for this week. Be that person that turns your followers on to something half decent, share the link to this podcast and then you can discuss whether or not I’m annoying. And we’ll see what happens next week.

Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.   On My Desk Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers Kath recommended Moshi Twilight Sleep Stories And Nic recommended Oscar Trimboli’s book, Deep Listening.   Links you might need You can find Kath Blackham here and Versa Agency here Here’s an article on the future of voice recognition technology And here’s another on how it’s changing consumer behaviour.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Can a well-researched piece of content from a single URL help bring in millions of views in just one year? The answer is, “Yes.” CoSchedule knows exactly how that feels. Researched content helps you drive 10X results that convert into profitable customer action.  Today, we’re talking to Michele Linn, who knows everything about research-driven content marketing. She is the co-founder and chief strategy officer at Mantis Research. Michele has amazing advice to offer on how to succeed at content marketing.  Some of the highlights of the show include:  Research is crucial for content marketing; people want to find data that supports their thoughts and beliefs; become the authoritative source for some type of topic Examples of research include CoSchedule’s State of Marketing Strategy Report, and research reports from Salesforce and Robert Half Find new ideas for your audience/niche by conducting a survey, or looking for a stat that people believe but is not backed up by data    Audiences that care most about research-based content are those in a new industry to gain justification, and on social media that like to share stats Importance of research-driven content to prove or disprove something Targeting Topics: Is it something that’s interesting to your audience? Does it align with your brand’s story? Is there other research available on this topic? Research can be time consuming, about 4-6 months; but it is worth the effort Research can be a guiding force and the glue that holds your story and editorial strategy together Pitching researched content to justify time spent; what does client care about? Content to produce results; start out small, don’t do too much at once Tools and processes work well to gather research; try surveys and secondary research; determine sample size to be considered representative and valid Metrics to measure for success include media mentions, impressions of research, leads, downloads, email subscribers, and backlinks Research Process: 1) Strategy and planning, 2) Data science, 3) Compile data and turn into story, 4) Incorporate research into blogs, infographs, videos, etc.    Links:  Mantis Research Content Marketing Institute Ultimate Guide: How to Publish Survey-Based Research for Content Marketing CoSchedule State of Marketing Strategy Report Salesforce Robert Half Andy Crestodina DivvyHQ Andrea Fryrear SurveyGizmo Write and send a review to receive a CoSchedule care package

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive. Find Out More About Clare Here: Clare McDermott on LinkedIn Mantis Research   In This Episode: [01:11] - Clare talks about content marketing and her experience as a chief editor at Chief Content Officer Magazine. [04:06] - When does Clare think that content marketing as a discipline began? [07:20] - Clare digs what demand generation is, and how it differs from content marketing. In response, Stephan shares a quick story to see whether it would fit Clare’s definition of demand generation. [13:02] - Clare responds to Stephan’s example, and Stephan then points out that demand generation was a critical strategy for the growth of his business. [14:26] - We hear more about the differences (or similarities) between demand generation and content marketing. [17:44] - Research shows that students still learn better from print than screens, Clare points out in answer to why the magazine is still in print instead of only digital. [20:15] - How did Clare find the right people to interview for articles? [22:04] - Did it ever work for a thought leader to reach out to Clare directly and pitch themselves as an interview subject? [22:47] - Stephan shares a related story about something he was working on with a client. [25:15] - Clare points out that it’s important to look at what other people are publishing to see if there’s traction to the idea. [27:56] - Rarely is the bio relevant, Clare says, then explains what she means. [30:21] - Clare herself doesn’t generally use HARO, she explains, but knows people who have used it successfully. [30:41] - We hear about how Clare’s tool upgrade has affected both her professional and personal life. She then lists some of the tools that she uses. [35:45] - Clare has used Asana, but is starting to rethink it because it’s sometimes too complicated. [38:03] - Stephan shares his own trusted system for getting things done, which involves using Things (for Mac). Clare then recommends The Emergent Task Planner. [41:22] - Other than the one she has just managed, Clare doesn’t use paper planners. [43:36] - Clare talks about the risk of your productivity tools becoming unproductive and taking up (instead of saving) time. [44:38] - We move from productivity to market research tools, with Clare talking about some of the tools she uses for this purpose. [47:39] - For now, Clare’s team is using Google Docs for their writing. [48:34] - Are there any other tools that Clare wants to mention for other purposes? [51:41] - Clare talks about where listeners can find her to work with her or her new company.   Links and Resources: Clare McDermott on LinkedIn Mantis Research Chief Content Officer Magazine Joe Pulizzi Content Marketing Institute Content Marketing World The Optimized Geek HARO G2 Crowd Product Hunt 16 Apps and Tools to Keep You Productive and Sane by Clare McDermott Airtable Todoist Asana Mike Vardy on the Optimized Geek Things The Emergent Task Planner John Lee Dumas on Marketing Speak John Lee Dumas on the Optimized Geek The Mastery Journal by John Lee Dumas The Freedom Journal by John Lee Dumas Day One SurveyGizmo Tableau Wrike BuzzSumo Grammarly Insight Timer Focus@Will Will Henshall on the Optimized Geek RescueTime