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For this episode of Sell With Authority, we have a special treat for you — we're taking a big twist. We're celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, and visionary leadership — making her a standout in the agency space. For this milestone episode, Lori graciously allowed me the honor of interviewing her — flipping the script and delivering golden nuggets of wisdom galore. If you and your team are looking to maximize strategies and tactics that can help you close out 2024 strong — or to push past a plateau in your biz dev — don't miss this opportunity to learn from Lori. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: Why innovation, disruption, and vision are meaningful words for Lori Maximizing technology and strategy for right-fit clients Differentiating your agency from the sea of competitors Emerging trends in marketing and communications that we should be paying attention to Ways to adapt to recent innovations in marketing and strategy How to streamline the sales process by removing friction Examples of successful innovative marketing strategies Resources: Podcast: https://strategycast.com/ Website: https://avocetcommunications.com/ LinkedIn Business: https://www.linkedin.com/company/avocet-communications/ LinkedIn Personal: https://www.linkedin.com/in/lorisutoriusjones/ Facebook Business: https://www.facebook.com/AvocetCommunications/ Twitter Business: https://twitter.com/AvocetComm Twitter Personal: https://www.linkedin.com/in/lorisutoriusjones/ Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group
Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for bold, risk-taking moves in marketing.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:41 Innovators disrupting markets with visionary products.07:56 Marketers must lean in to embrace AI.10:05 Building services or products to meet needs.17:35 Friendship leading to lasting working relationships and respect.20:49 Combining friendship and business relationships is beautiful.23:13 Addressing the audience directly, emphasizing genuine passion.29:33 Utilizing data tools to gain consumer insights.33:18 Maintaining brand visibility, speeding up buying cycle.34:35 Diving into challenging context during current environment.38:35 Leaders focus on removing friction for clients.41:03 Brand success requires team alignment and personalization.46:09 Discussing strategy and lessons across disciplines.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Jennifer Sangston Schooler, 59, of Henrico County, VA, formerly Spotsylvania, VA, died on Monday, June 3, 2024, in the compassionate care of Bon Secours Community Hospice House after spending the day surrounded by loved ones including her mother, Loretta Sangston; four children Hilary Bishop, Kelli Schooler, Karla Schooler, and Dustin Schooler and their respective partners; three aunts Ev Boehm, Lou Linza, and Kay Zoldos; her best friend for more than 30 years, Lori Jones; and Pastor Gary Olson, of Bethlehem Lutheran Church, who performed the Commemoration of the Dying service. Jenni was born in Washington D.C. at Georgetown Hospital on...Article LinkSupport the Show.
Congratulations to this year's winner of Restoration & Remediation magazine's Women in Restoration award, Lori Jones. In this Ask the Expert interview, she talks about her commitment, and her team's commitment to the statement, “There is no higher purpose than the service to others.” In the very specialized and sensitive field of forensic restoration, it guides al that they do and embodies her leadership style.
Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.
-ALIGNMENT OF MARKETING- Today Edgar and Ken are joined by not one, but two guests today as they welcome Lori Jones, President/ CEO of Avocet Communications, to the True Alignment® Podcast with special appearance by Heather Kuhar, Chief Operations Officer for True Alignment®. Lori shares her tangible energy as she talks about her journey of alignment and marketing. The purpose of The True Alignment® podcast is to start the conversation around alignment, both in business and personal life, and it is up to you to see that conversation through. As always, if you have any questions, possible topics, or are looking to take your alignment further, please reach out to us at info@truealignment.com. Alignment Survey Executive Education For more about Anderson College's Executive Education programs go to https://anderson-executive-education.pagedip.app/ . Here you will find the Learning to Lead Course taught by Edgar Papke. Links & Show Notes Lori Jones Integrate & Ignite - Marketing podcast hosted by Lori Jones Learn more about Avocet Communications here Learn more about True Alignment® here Edgar Papke Ken Sagendorf Heather Kuhar Anderson College's Executive Education Music Music by, local Colorado band, The Skinny
Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!
Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.
Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.
Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!
Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.
From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”
Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.
Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.
It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.
Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.
Join A Cure in Sight host Danet Peterson to interview multiple patients who have learned about and applied various types of alternative medical care. Lindsay Brown, Lori Jones, Lisa Durbin (wife and caretaker of Mike), Kenny Rains, and Hannah Thompson. Hear about the empowerment that comes from taking action and applying new knowledge whether you are in the early stages of diagnosis, or dealing with metastatic spread. ANNOUNCEMENTS: 5K SITES ARE OPEN FOR REGISTRATION NEAR YOU! Start your team, bring your community, and fundraise to get involved! August 5, NYC/Brooklyn/Jersey area https://bit.ly/40KUtQH August 6, Philadelphia https://runsignup.com/Race/PA/Philadelphia/LookinForACurePhiladelphia September 23, Denver, CO https://runsignup.com/Race/CO/Denver/LookinForACureDenver November 18, Los Angeles CA https://runsignup.com/Race/CA/SantaMonica/LookinForACureLosAngeles November 19, Phoenix, AZ https://runsignup.com/Race/AZ/Scottsdale/LookinforaCure5k December 9, Dallas FTW TX https://runsignup.com/Race/TX/FortWorth/LookinForACureFortWorth December 10, Houston, TX https://runsignup.com/Race/TX/Houston/LookinForACureHouston January 21, 2024, Miami FL https://runsignup.com/Race/FL/Miami/LookinForACureMiami Head to our site to register for a 5K Lookin' for a Cure near you for the remainder of the year!! www.lookinforacure.org REGISTER TODAY for the Eye Believe Survivorship Seminar happening in Seattle, WA, Sept 8-9, 2023! Subscribe to the newsletter to stay in the know Newsletter link Email contact@acureinsight.org for questions regarding any upcoming events! ********* Be sure to follow us on Facebook, Twitter, Linked In, or Instagram @acureinsight, for more stories, tips, research news, and ideas to help you navigate this journey with OM! *A Cure in Sight is a 501c3 organization. All donations made can help fund our podcast to educate patients, fund research, aid patients, and more! Donate $10 $15 $20 today to help A Cure in Sight in their quest to find a cure. Contribute via PAYPAL OR VENMO or reach out directly to contact@acureinsight.org
Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.
A new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126). Ian then goes backstage with Sarah Kimmel, VP of Research at Simpler Media Group, where she leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering a wide range of topics, including customer experience, marketing leadership, employee experience and modern HR leadership. Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics. And her latest research is a new report from CMSWire, The State of the CMO - Insights from the 2023 Annual Chief Marketing Officer Survey. Ian and Sarah chat about her research career and it's importance to marketers. And in the first of two interviews on this topic, dive into some of the findings from the CMSWire report, which is based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes. Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory. He shares his process for demonstrating brand value on the metrics our C-suites all care about. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Sarah Kimmel on LinkedIn Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: The Rockstar CMO Swimming Pool The State of the CMO - Insights from the 2023 Annual Chief Marketing Officer Survey Robert's article in his Content Marketing Institute column – 3 Ways To Know If Brand Awareness Gets Your Marketing on Base Robert's Experience Advisors Community Robert's podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Jump in the Pool by Friendly Fires – on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
Eric Olden, CEO of Strata Identity, has been an entrepreneur since he was a teenager and started his first business venture out of his dorm room at college. Join host Lori Jones and Eric on this episode as they share their stories about the grit and determination it takes to grow and scale a business and how to know when the market is ready.
If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality. This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future cash flows, and making sure that your business is investment-ready. To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice.
Reese, Kmac and Pam talk with our very first Most Valuable Impactor (MVI) Lori Jones of Blackology Beverage Company LLC. Jones launched Blackology Coffee Company on July 13th, 2020 and it was her love for black coffee that pushed her to build her coffee business to what it is today. This may be the freshest coffee that can be found in all of North Carolina because they don't roast the beans until they receive the order. For more information on Jones' company visit: www.blackologybeverageco.com On Instagram and Facebook, they can be found searching: Blackology Beverage Company.
Greater Valley Health Applications Specialist Lori Jones here with KGEZ! We spent time with Lori to get a better understanding of what Medicaid Redetermination is! April 28th 2023
Brand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand's founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony's story of how he purposefully scaled the business over time is an inspiration. Listen in to his second appearance on the Integrate & Ignite Podcast and his conversation with host Lori Jones all about how he innovated along the way, learned from his failures, and stayed focused on creating a unifying experience for the customer.
On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself. Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do to gain more awareness when scaling for your company.
Lori is an Environmental Scientist at the City of San Diego. We chat about her path from stay-at-home-mom to being compelled to follow her interests into the water sector. We cover topics like her day to day activitities and why it may not be as easy as a job as you would think. A message Lori would like to get accross to the community is "Showers to Flowers." Give the episode a listen and remember to thank your local Public Works Professionals.This show is Sponsored by Vitendo Training Solutions: The Leader in Public Works Workforce Development
The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.
Understanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.
In this week's episode of the Scale Your Sales podcast, My guest is Lori Jones. Lori Jones is the President and CEO of Avocet Communications, As President/CEO at Avocet, Lori have led the agency in working with various industries, which has allowed the agency unique versatility. Lori Jones brings knowledge, experience and success in all aspects of scaling business through integrated marketing communications. Lori's expertise in shifting perceptions enables her to contribute a strong understanding of the intricacies of today's buyer needs. Lori's company Avocet Communications, represents consumer and business brands globally. In this episode, we talk about bringing knowledge, experiences, success to all aspects of scaling business through integrated marketing communication, her expertise in shifting perception enabling her to contribute a strong understanding to the intricacies of today's buyer's needs, and how her company represents a consumer and business brands globally. Welcome to Scale Your Sales podcast, Lori Jones. We discuss: 3:29 – Knowing the next move 4:31 – Curiosity makes you grow 6:31 – Strengths, Influence and Roles 8:30 – Role's Focus 10:08 – How do Avocet Communications beat their competitors 13:04 – The start of whale hunting and its development 19:19 – Getting the customers on track 23:20 – Having a great mentor can make you do great things https://www.linkedin.com/in/lorisutoriusjones/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b- Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal
Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast
It takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company's name. You can listen in here.
Earning a seat at the decision-making table: the marketer's role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.
Andy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy's insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.
Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.
Tune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.
Never before have customers been more empowered. Today's customer wants to try before they buy and to self-serve. Listen in to host Lori Jones' conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Happy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones' Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!
Reaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that diverse voices are brought to the table.
Products don't sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam's experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.
Conversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve connections to their tech stack.
As Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones' poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!
Impactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.
Studies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Jessica Erickson of Longmont Economic Development Partnership is all about breaking down the walls of a system that has defined economic development and the marketing strategies that help promote it for decades. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones to learn how Jessica has refined and challenged the status quo.
Brenda J and Karen W interview Lori Jones, a trauma counselor for over 20 years, specializing in EMDR and DBT therapies. Lori tells her own story of abuse and how it led to her becoming a trauma counselor. She discusses the types and phases of EMDR and why EMDR is necessary when the brain has experienced trauma. Lori also talks about how DBT's sometimes need to be addressed before you can start EMDR therapy. inspiredcounselingaz.com https://hangingontohope.org
Brenda J and Karen W interview Lori Jones, a trauma counselor for over 20 years, specializing in EMDR and DBT therapies. Lori tells her own story of abuse and how it led to her becoming a trauma counselor. She discusses the types and phases of EMDR and why EMDR is necessary when the brain has experienced trauma. Lori also talks about how DBT's sometimes need to be addressed before you can start EMDR therapy. inspiredcounselingaz.com https://hangingontohope.org
Sneak peek into episodes 88 and 89 EMDR and DBT Therapies With Lori Jones.
Inspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.
Systemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones' conversation with David Jenyns founder of SYSTEMology here