Podcasts about original research

In the early 1970s, the British Army engaged in psychological operations (psy-ops) and black propaganda to cover up their actions during the Falls Curfew. This episode reveals the shadowy tactics used to manipulate public perception and obscure the truth. In this third and final part of Three Days in July, I uncover how the security forces manipulated Zbigniew Uglik's memory and histroy. They also intimated and harassed his family into silence when they demanded the truth. The episode also uncovers those involved and their motives behind these deceptive practices.Listen to Part I.Listen to Part IISubscribe to the Irish History Podcast here Become at supporter and get access to the my exclusive series with Dr Brian Hanley on the outbreak of the Troubles at https://patreon.com/irishpodcastCredits:Written and Researched by Fin DwyerBased on Original Research by the Belfast writer and journalist Pádraig Ó Meiscil. His substack is available here. You can reach him by email at padraigomeiscill@yahoo.ieA Special Word of Thanks to Marta Riehle Stern for sharing her family's history.Interviewees: Marta Riehle Stern & Pádraig Ó MeiscilAdditional Narrations by Aidan Crowe and Therese MurraySound by Kate DunleaAdditional Thanks: Sebastian Zimnoch and Stephanie Ní Thiarnaigh Become a member at https://plus.acast.com/s/irishhistory. Hosted on Acast. See acast.com/privacy for more information.

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren't sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.In this week's episode, Justin and Michele Linn break it all down for you.They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.In this episode, you'll learn:How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

On July 3rd 1970, months of rising tensions in Belfast erupted as the British Army laid siege to thousands of homes in the Lower Falls, a large working-class community. This event, known as the Battle of the Falls, became a key moment in the Troubles. While this is a well-known episode in the conflict, this podcast focuses on the forgotten story of Zbigniew Uglik.In last week's episode, I explored who Zbigniew Uglik was and how he ended up in Belfast in July 1970. This podcast follows Zbigniew into the heart of the Lower Falls as the Battle of the Falls erupted. We will follow his story as he navigated through the unfolding chaos and urban warfare in Belfast.The show reveals an untold story of a young Londoner who found himself at the crossroads of modern Irish history.Credits:Written and Researched by Fin DwyerBased on Original Research by the Belfast writer and journalist Pádraig Ó Meiscil. His substack is available here. You can reach him by email at padraigomeiscill@yahoo.ieA Special Word of Thanks to Marta Riehle Stern for sharing her family's history.Interviewees: Marta Riehle Stern & Pádraig Ó MeiscilAdditional Narrations by Aidan Crowe and Therese MurraySound by Kate DunleaAdditional Thanks: Sebastian Zimnoch and Stephanie Ní Thiarnaigh Become a member at https://plus.acast.com/s/irishhistory. Hosted on Acast. See acast.com/privacy for more information.

Join us in this enlightening episode of Thought Leadership Studio as we explore the intricate world of B2B PR with Michelle Garrett, a seasoned public relations consultant, writer, and speaker. With her extensive experience and down-to-earth approach, Michelle has helped numerous B2B companies create compelling content, secure valuable media coverage, and establish themselves as thought leaders in their industries. In our conversation, Michelle delves into the critical role of PR within the marketing ecosystem, explaining how it builds reputation and credibility in ways that advertising cannot. She emphasizes the importance of patience and relationship-building with journalists to achieve meaningful media coverage. Michelle also discusses the power of thought leadership content and earned media in enhancing a company's credibility and market presence. **What this episode will do for you:** - **Understand the Importance of PR:** Learn why PR is a crucial component of your marketing strategy and how it can help build your company's reputation and credibility. - **Discover Effective B2B PR Strategies:** Gain insights into the key strategies Michelle uses to help B2B companies succeed in PR. - **Leverage Thought Leadership Content:** Understand how to create and promote thought leadership content that sets you apart from your competitors. - **Utilize Customer Testimonials:** Discover the power of customer testimonials in boosting your PR campaigns and adding authenticity to your brand message. - **Conduct Original Research:** Learn how conducting and promoting original research can capture media attention and strengthen your PR strategy. - **Enhance PR with Visuals:** Understand the importance of high-quality visuals for successful PR pitches and how to effectively incorporate them into your campaigns. - **Collaborate for PR Success:** Recognize the importance of client engagement and collaboration in achieving successful PR outcomes. For a curated transcript and links to free offers and resources discussed, go to the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Mastering-B2B-PR-with-Michelle-Garrett

In the summer of 1970, Belfast stood on the precipice of war. By June, months of rising tensions burst into violence, setting the stage for one of the most controversial British military operations of the Troubles – the Falls Curfew. This three-day siege of a large nationalist working-class community marked a point of no return for many.During the Curfew, four people were murdered.Among the victims was Zbigniew Uglik, a young Londoner. His death has been shrouded in rumour for decades. In this first episode of "Three Days in July," I set out to uncover the truth about Zbigniew, a forgotten victim of the Troubles, and reveal how the British Army twisted his death to defend the indefensible.Zbigniew's story is a fascinating one that started in Eastern Poland in the early days of World War II. An innocent man, his tragic death at the hands of the British Army highlights the human cost of the Troubles.Through careful research and respectful storytelling, the series will shed light on his life and the circumstances surrounding his death. We'll also delve into the dark world of Black Propaganda, a sinister tool used during the conflict to mislead and deceive. This episode sets the stage for understanding how lies and misinformation played a role in the tragic events of those days.Credits:Written and Researched by Fin DwyerBased on Original Research by the Belfast writer and Journalist Pádraig Ó Meiscil. His substack is available here. You can reach him by email at padraigomeiscill@yahoo.ieA Special Word of Thanks to Marta Riehle Stern for sharing her family's history.Interviewees: Marta Riehle Stern, Pádraig Ó Meiscill & Dr Brian HanleyAdditional Narrations by Aidan Crowe and Therese MurraySound by Kate DunleaAdditional Thanks: Sebastian Zimnoch and Stephanie Ní Thiarnaigh Become a member at https://plus.acast.com/s/irishhistory. Hosted on Acast. See acast.com/privacy for more information.

This time on Episode 499 of Delivering #MarketingJoy, Becky Lawlor joins us to talk about how to create content in the "era of Chat GPT," why originality is so important, and why original research can really set you apart! Listen now!

In this episode of Content Briefly, we've interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammel?04:24 Stratabeat's origin story.06:53 Evolving business focus.09:18 A six-year journey in an agency.10:50 Adapting to AI and market shifts with a data-driven content strategy.14:24 Methodology behind the annual content strategy survey.16:11 Content cadence and traffic growth.20:28 Balancing content strategy.22:22 Overcoming content production roadblocks.26:57 Integrating industry segmentation into SEO strategies.30:42 Strategies for optimized content performance.33:00 Tracking site visitors to optimize marketing strategies.35:08 The power of Original Research in content marketing.38:41 Learn more about Tom and Alexis and get in touch.39:09 Outro************************Useful Links:Website: https://stratabeat.com/2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority?

In this episode of DMC Marketing Nugget, we sit down with Becky Lawlor, the visionary founder of Redpoint Content, an agency specializing in original research and content marketing. With over a decade of experience working with B2B tech giants like Adobe, IBM, and Zapier, Becky shares insights into the transformative impact of original research on brand recognition and lead generation. Discover how to leverage storytelling, audience targeting, and data analysis to create engaging content. If you've been struggling to capture your audience's attention, this episode provides actionable strategies and distribution tips. Plus, don't miss Becky's e-book, "11 Simple Tips For Making Your Research-Based Content Credible And Compelling." Tune in and elevate your content marketing game! Connect with Becky on LinkedIn for more valuable insights - https://www.linkedin.com/in/beckylawlor/.

In this episode of DMC Marketing Nugget, we sit down with Becky Lawlor, the visionary founder of Redpoint Content, an agency specializing in original research and content marketing. With over a decade of experience working with B2B tech giants like Adobe, IBM, and Zapier, Becky shares insights into the transformative impact of original research on brand recognition and lead generation. Discover how to leverage storytelling, audience targeting, and data analysis to create engaging content. If you've been struggling to capture your audience's attention, this episode provides actionable strategies and distribution tips. Plus, don't miss Becky's ebook, "11 Simple Tips For Making Your Research-Based Content Credible And Compelling." Tune in and elevate your content marketing game! Connect with Becky on LinkedIn for more valuable insights - https://www.linkedin.com/in/beckylawlor/.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Faunalytics' Plans & Priorities For 2024, published by JLRiedi on December 14, 2023 on The Effective Altruism Forum. Faunalytics' mission is to empower animal advocates to effectively end animal suffering. As such, what advocates think about our work is of the utmost importance. Feedback like the quote above is especially rewarding, and all the more motivating as we plan for another productive and informative year ahead on behalf of animals and advocates alike. In 2024, we have big plans to conduct more Original Research than ever before, expand our Library in exciting new ways, and build upon the research support services that we provide for the movement. We'll be assessing opportunities to increase our impact, and we'll be working hard to live up to our status as an Animal Charity Evaluators Recommended Charity. Read on to learn all about our upcoming plans, and how you can help us succeed in our mission. A New Original Research Agenda Faunalytics is thrilled to share that our 2024 Original Research plans will support many different advocacy types and tactics. We'll cover topics including political advocacy, youth advocacy, global advocacy, equity and inclusion, consumer behavior, and capacity building. In 2024, we plan to hire a Projects Manager to help our team continue to be as efficient as possible as we bring more and more research to the animal protection community. In-Progress Studies Coming Soon Collaborative Opportunities with Environmental Organizations: We're working to identify environmentalists' perspectives on potential opportunities for, and challenges of, collaborating with animal advocates. Benchmarking Compensation in the Farmed Animal Protection Movement: Salary transparency and benchmarking are important tools for a fair and equitable movement, and this study will provide insights to support advocates and organizations alike. The Impact of Humanewashing on Consumer Behavior: Our simulated shopping experiment will shed light on whether humanewashing helps consumers justify their consumption of animal products. Conservative Political Values with Respect to Animal Advocacy: We're investigating ways that U.S. animal advocates can potentially leverage conservative political values to make headway for animals. International Advocacy Strategies and Needs: We're uncovering the reasons why animal protection groups in different regions and circumstances choose particular approaches to advocacy, and what resources they would need in order to expand their efforts. Chicken and Fish Substitution Meta-Analysis: Are consumers giving up one kind of animal product only to eat another? We're working with Rethink Priorities to answer this question and to help animal advocates navigate this issue. 2024 Upcoming Research Agenda Effective Communication with Legislative Staffers: We'll interview political staffers about their preferences and recommendations for communication, reporting on the most effective strategies with input from advocates who have engaged with legislative teams successfully. Voter Response to a Pro-Animal, Anti-Subsidy Candidate: With a focus on the U.S. and Brazil (high-impact, highly subsidized), we'll present hypothetical candidates in a real election context to better understand voter response. A Case Study of the Impact of Humane Education & Leadership Training: In collaboration with New Roots Institute (formerly FFAC), we'll examine the long-term impact of their humane education leadership program. Fostering A Pro-Animal, Socially Aware Gen Z: We'll conduct focus groups to better understand Gen Z's current social and/or environmental concerns, and explore areas for advocates to pursue engagement (e.g. education, career, lifestyle). Balancing Inclusivity with an Animal-Oriented Mission: In partnership with Dr. Ahmmad Brown of Northwestern Uni...

Full article: https://www.ajronline.org/doi/10.2214/AJR.23.29950  In this episode, Alessandro Micelli, MD discusses an article detailing the advantages that photon-counting detector (PCD) CT can give in the setting of lumbar spine CT, specifically in terms of better CNR and lower radiation dose exposure. This original research study represents first steps in the PCD CT era and will be useful to guide future studies to establish a standard protocol for specific indications of lumbar spine examinations.

Listen in to hear Caleb and Bridger continue their discussion on the process of research creation in the Art of Original Research. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies. She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought leadership and attract and engage clients and referral sources. They discuss, among other things:- The process for choosing the subject matter to cover in your research;- How to differentiate your research when a competitor or another organization is already publishing similar research;- When to bring on outside assistance to help with an aspect of your research program;- Strategies for writing a research report, including how to craft it in a way that's helpful and not "salesy";- How to balance substance with brevity when it comes to your research report and your marketing of it; and- The many, many ways to publicize a report and slice and dice it to fuel your thought leadership marketing and business development efforts. Watch the episode on YouTube:https://www.youtube.com/watch?v=RVpHfDkS-I4About Erin BalsaErin on LinkedIn: https://www.linkedin.com/in/erinbalsaErin on Twitter: https://twitter.com/erinbalsaHaus of Bold: https://hausofbold.comThe Notorious Thought Leadership podcast: https://hausofbold.com/thought-leadership-podcastErin's research course, "The Research Report Playbook": https://hausofbold.com/courseAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

Listen in to hear Caleb and Bridger introduce the new season of EBT with a special topic and announcement! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

In this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.

This month on JHLT: The Podcast, the JHLT Digital Media Editors review two studies from the February issue of The Journal of Heart and Lung Transplantation—and bring in a couple of experts to help them make sense of some new technology.   First, the editors explore a pre-clinical study entitled “The dynamic cellular landscape of grafts with acute rejection after heart transplantation,” which comes from Kong and colleagues at Zhejiang University in Hangzhou, China.   Single cell technologies are emerging as non-biased techniques to discover novel biological pathways in a variety of pre-clinical models and in human tissue both in health and disease. To help the editors—and you!—understand single cell approaches and this study, JHLT editors Ben Kopecky, MD, PhD and Kory Lavine, MD, PhD, from the Washington University St. Louis, appear in the episode to explore the methodology and what the study tells us.   Second, the editors welcome author Sam Rayner, MD from the University of Washington in Seattle, USA, to discuss the paper by Hirsch and colleagues, “Circulating markers of inflammation and angiogenesis and clinical outcomes across subtypes of pulmonary arterial hypertension.”   When considering differences in pathophysiology of the subtypes of PAH, changes in biomarkers in angiogenesis and inflammation may provide useful insights and potential therapeutic targets. The authors of this study prospectively looked at 33 biomarkers of angiogenesis and inflammation in a cohort of patients across various PAH etiologies, and made correlations to clinical outcomes.   Follow along at www.jhltonline.org/current, or, if you're an ISHLT member, log in at ishlt.org/journal-of-heart-lung-transplantation.  Don't already get the Journal and want to read along? Join the International Society of Heart and Lung Transplantation at www.ishlt.org for a free subscription, or subscribe today at www.jhltonline.org.    

JHLT: The Podcast kicks off 2023 with a look back at 2022. Daniel R. Goldstein, MD, Editor-in-Chief of JHLT, joins the JHLT Digital Media Editors for a recap of the past year of The Journal of Heart and Lung Transplantation.   Studies include: Pérez-Carrillo, et al, “Diagnostic value of serum miR-144-3p for the detection of acute cellular rejection in heart transplant patients.” Feb 2022 JHLT Han, et al, “Impact of using higher-risk donor hearts for candidates with pre-transplant mechanical circulatory support.” Feb 2022 JHLT Jackson, et al, “Heart transplant outcomes in cardiac sarcoidosis.” Jan 2022 JHLT Ribeiro, et al, “Ex vivo treatment of cytomegalovirus in human donor lungs using a novel chemokine-based immunotoxin.” Mar 2022 JHLT Moshkelgosha, et al, “Interferon-stimulated and metallothionein expressing macrophages are associated with acute and chronic allograft dysfunction after lung transplantation.” Nov 2022 JHLT   Follow along at www.jhltonline.org/current, or, if you're an ISHLT member, log in at ishlt.org/journal-of-heart-lung-transplantation.  Don't already get the Journal and want to read along? Join the International Society of Heart and Lung Transplantation at www.ishlt.org for a free subscription, or subscribe today at www.jhltonline.org.

Dustin Greenhill from St. Luke's in Pennsylvania discusses femur fractures, subspecialty consultation before high-risk spine surgery, forearm fractures in obese children, and a variety of hip-related issues from recent publications. Your hosts are Julia Sanders from Children's Hospital Colorado, Carter Clement from Children's Hospital of New Orleans, Craig Louer from Vanderbilt, and Josh Holt from University of Iowa. This episode is sponsored by OrthoFix. Music by A. A. Aalto.   Papers discussed:   Greenhill, Allred, Feldman, Herman. Vascular Safe Zone During Percutaneous Pinning of the Distal Femur. JPO 2022.   Greenhill, Herman. Treatment of Pediatric Femoral Shaft Fractures. JAAOS 2022.   Bauer, Sienko, Roy, et al. The incidence of avascular necrosis in children with cerebral palsy after hip containment surgery. JCO 2022.   Visser, Lehman, Armstrong. Does Routine Subspecialty Consultation Before High-Risk Pediatric Spine Surgery Decrease the Incidence of Complications? JPO 2022.   Murphy, Howells, Gallagher, et al. Children's Hip Predictive (CHiP) Score: A Triage Tool for Hip Dislocation in Children Referred With Suspected Hip Dysplasia. JPO 2022.   Lyons, McGregor, Hoyt, et al. Do Forearm Fracture Characteristics and Outcomes Differ Between Obese and Non-Obese Children? Original Research. JPOSNA 2022.   Smith, Block, Eisenberg, Shoenecker, Clohisy, Nepple. Characterizing the Residual SCFE Deformity: Utility of the 45-degree Dunn View. JPO 2022.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.Those four reasons are:1. They'll stand out from the pack2. They can easily focus their research on the exact issues and concerns their clients have which will pique their clients' and prospective clients' interests3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's authority with each subsequent edition of the research4. Original research can provide virtually limitless content with which to fuel a law firm's thought-leadership marketing and business development effortsAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYADo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

We spoke with 100 marketing leaders and asked "What's the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings.  Discussed in this episode:  - Tips for creating deep, personal, and fun marketing. - The power of relationship in marketing - Formalizing a structure to collect insights from your ideal buyers

We spoke with 100 marketing leaders and asked 3 questions:  What marketing podcast delivers the most value to you? What is your ALL TIME favorite book on marketing? What's a RECENT book on marketing you've loved?   In this roundtable discussion Benji, James, and Dan breakdown the findings.  Books mentioned:  Tipping point by Malcom Gladwell Linchpin by Seth Godin  Crossing the Chasm by Geoffrey Moore Play Bigger by Christopher Lochhead Thinking fast & slow by Daniel Kahneman 22 Immutable laws of marketing by Al Ries and Jack Trout   Podcasts Mentioned: B2B Growth Seeking Wisdom State of Demand Gen How I built this Lochhead on Marketing Flip my Funnel HBR The Bigger Narrative

Dr. Maryse Bouchard from The Hospital for Sick Children ("SickKids") in Toronto honors the show with her presence this month. The conversation focuses on her specialties of foot & ankle and limb deformity but also branches into other areas. Thanks to our sponsor, Nemours Children's Health. Your hosts are Craig Louer from Vanderbilt, Carter Clement from Children's Hospital of New Orleans, Josh Holt from Iowa, and Julia Sanders from Children's Hospital Colorado. Music by A.A. Aalto.   Main Event articles: Addar A, Bouchard M. Clinically Detected Leg Length Discrepancy in Patients With Idiopathic Clubfoot Deformity: Prevalence and Outcomes. J Pediatr Orthop. 2022 Aug 1;42(7):e772-e776. doi: 10.1097/BPO.0000000000002178. Epub 2022 May 10. PMID: 35543605. Trottier ÉR, Hatcher L, Feng J, Camp M, Bouchard M. Incidence of secondary interventions after early spica casting for diaphyseal femur fractures in young children. Can J Surg. 2022 Jul 5;65(4):E417-E424. doi: 10.1503/cjs.006521. PMID: 35790240; PMCID: PMC9337866. Lightning Round articles:   Sisman A, Avci O, Cepni SK, Cullu E. Is There a Chance to Treat Modified Gartland Type IIB Pediatric Supracondylar Humerus Fractures With Closed Reduction and Casting? J Pediatr Orthop. 2022 Sep 1;42(8):e821-e827. doi: 10.1097/BPO.0000000000002210. Epub 2022 Jul 14. PMID: 35834371. Mahan, S. T., Miller, P. E., May, C., Kasser, J. R., & Spencer, S. A. (2022). Bilateral Tarsal Coalitions: Are Postoperative Outcomes Different From Unilateral? Original Research. JPOSNA®, 4(3). Retrieved from https://jposna.org/index.php/jposna/article/view/428 Cummings JL, Hosseinzadeh P. Patient-Reported Pain and Function Outcomes in Children with Congenital Vertical Talus Treated With the Minimally Invasive Method. J Pediatr Orthop. 2022 Sep 2. doi: 10.1097/BPO.0000000000002259. Epub ahead of print. PMID: 36053022. Badin D, Raad M, Sponseller PD. Tibial Tuberosity Fracture: A Highly Selective Injury. J Pediatr Orthop. 2022 Aug 24. doi: 10.1097/BPO.0000000000002247. Epub ahead of print. PMID: 35998240. Paek S, Mo M, Hogue G. Treatment of paediatric Lisfranc injuries: A systematic review and introduction of a novel treatment algorithm. J Child Orthop. 2022 Jun;16(3):198-207. doi: 10.1177/18632521221092957. Epub 2022 May 10. PMID: 35800659; PMCID: PMC9254024.

Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content.Highlights:The value original research adds to creating more interesting contentHow research helps you stand outTips for content teams of any size to tell a compelling story using dataLearn more about DigitalOceanConnect with Roxie on LinkedInMemorable Quotes:"The thing about research is that it doesn't have to be super complicated. You know, even a 10 question survey sent out to maybe 500 respondents, or even if it's less than that, can provide really interesting, valuable content.""Maybe the first one, you know, is a little bit more effort than a standard article you might write, but I would say it's definitely worth it in the long run. And as you build up that process, it just gets easier and easier.""It really can be pretty evergreen content that you can refer back to. So you don't have to just write one blog post about it. You can refer to those stats. In future blog posts, you maybe can do a series of articles based on one study that you did because you might get enough data."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  The most common questions marketers want answered Why & how to share behind the scenes content from your organization Turning questions into pillar content   Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  + If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  Top Marketing Automation Softwares Tools don't solve strategy problems Video as a way to keep automation more human  Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.    + If you're hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "What's a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings. Discussed in this episode: Is B2B marketing fundamentally different from B2C? How to truly foster sales & marketing alignment. Assumption is the mother of all mistakes in marketing. Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.Highlights:Using original research to cut through marketing noiseHow Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase contentHow to produce and promote original researchLearn more about HyperproofConnect with Tarryn on LinkedInIT Compliance Benchmark Report 

One of the hardest tasks B2B marketers face these days is finding benchmark data for their ad campaigns. It's either the data simply doesn't exist, or it's incredibly difficult to pinpoint any discernible context. That's why we assembled a three-man team to dig into our annual B2B paid social benchmark report and provide valuable insights that you can tweak to get some data of your own. Join Mark Huber, Head of Brand & Product Marketing, Jason Widup, VP of Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, as they talk through launching the report and what Metadata has got planned based on the information it revealed. Find out: Year one vs. year two of creating Metadata's benchmark report Why sharing benchmark data is necessary Things to consider when you're doing original research Catch the full episode to find out more about the benchmark report. 00:00 - 01:21 Intro 01:22 - 02:00 Setting the scene to discuss Metadata's annual paid social Benchmark Report 02:01 - 04:18 Why Metadata released their benchmark report 04:19 - 09:41 Motivation behind and insights into Metadata' s report from last year 09:42 - 11:08 A breakdown of what went into creating the dashboard for last year's report 11:09 - 13:50 What's new in this year's benchmark report 13:51 - 15:31 Why it's important to provide solid, traceable data in any piece of original research 15:32 - 16:44 What assets were present in Metadata's bench report last year 16:45 - 18:00 The areas where Justin spruced up the 2022 benchmark report 18:01 - 19:56 Why you shouldn't gate your benchmark report 19:57 - 22:26 What moving parts came together to create the report 22:27 - 26:05 How Metadata ensured their data was both valid and properly presented 26:06 - 27:03 The timeframe Metadata used to create this year's report 27:04 - 32:16 Why people shouldn't jump to conclusions based on insights from the report 32:17 - 37:37 How to get the most out of a benchmark report 37:38 - 38:27 Conclusion 38:28 - 39:15 Outro

Let's move your content marketing from regurgitating what everyone else is saying to thought leadership.That's what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: https://tinymarketing.me/ep-13Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

We speak with middle school teachers, Debbie Holecko and Claudia Bestor, and their former student, Rafel Alshakergi, about a student-led research project that led to ethical civic engagement. Rafel explains how the experience emboldened her to ask questions and “speak [her] mind.” The project, which got national attention, cut against Ohio's high-stakes test orientation; many teachers are afraid to do project-based learning because Ohio doesn't have tenure and bases 40% of teacher evaluation on student test scores. The teachers discuss how to meet standards through project-based learning. This interview is just a joy to listen to! (Encore)

“You want to make sure your survey questions result in stories.” Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy and helped grow its audience to more than 200,000 subscribers. Questions: What are some of the benefits marketers can get from doing original research? When is the best time to do original research? What's a simple step-by-step process marketers can use to conduct original research? What are some suggestions for marketers who want to conduct original research projects, but who don't know how to propose these projects to their managers and business leadership? What are some common misconceptions about original research that annoy her? What are some incentives a marketer can use to get people to respond to surveys? What it is like working for Joe Pulizzi? What skills did she learn from working at the Content Marketing Institute? And more! You can connect with Michele via: Her LinkedIn - https://www.linkedin.com/in/michelelinn Her website - https://mantisresearch.com And here's the article I mentioned regarding community-building as a marketing strategy (definitely something worth reading more than once) - https://review.firstround.com/a-founders-step-by-step-guide-to-getting-your-first-1000-community-members If you're looking for another wonderful interview with an expert content marketer who also talks about original research, check out the episode I did with Andy Crestodina here (it's episode #43) - https://anchor.fm/kennysoto/episodes/Interview-with-Andy-Crestodina---Understanding-Digital-Empathy-with-The-MASTER-of-Content-Marketing---Episode-43-e145vsu --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.

To add anything into Wikipedia, they require a reference to some published source. They won't accept "original research", something really new that's not yet published anywhere. Insight meditation (vipassanā) is the opposite of Wikipedia: Real insight (bhāvanā-mayā-paññā) has to be something new that we realize on our own. Just thinking the same words, remembering the concepts (saññā) we read in the Suttas or heard from the great meditation masters doesn't qualify. We have to be willing to investigate fearlessly without bias, and accept whatever the real data is. Whether we like it or not, whether it agrees with prejudice, fashion, expectations, hopes and wishes or not. We have to see the data as it truly is, and then draw the conclusions from it. www.dhammagiri.org.au www.facebook.com/dhammagiri-forest-hermitage www.youtube.com/channel/UCJINt0JJBfFm_x0FZcU9QJw www.tinyletter.com/dhammagiri/archive

Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else's work. But creating original content builds authority. Today, Andy talks about the value of original research. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diabetes care guidelines identify critical points in patients' care when providers should refer them to diabetes self-management education, or DSME. However, it's not known whether these clinical indicators of need actually increase the likelihood of receiving a referral. On this episode of Managed Care Cast, we're talking with an author of an Original Research article published in our June 2021 issue. The article, “Patient Need and Provider Referrals to Diabetes Self-management Education,” finds that although there is an association between patient need and DSME referral, many patients in need still aren't being referred. Joining us today is Brittany Brown-Podgorski, PhD, MPH, who is a postdoctoral fellow at the University of Texas at Austin and will soon be joining the faculty of the University of Pittsburgh.

Welcome back to another episode with Michele Linn. In the first episode, we talked about Michele's journey to become an expert in original research and how original research can give us credibility. In today's episode, we'll dive deeper into doing marketing through original research, discussing the specifics of what original research is and how to do it.   What is original research?   Original research is any type of data that is presented in a way that provides meaningful, new, and unique insights, helping a company build credibility and authority for its brand.    Michele said, “We specifically look at original research as something that you publish out as part of your marketing efforts. It's different [from] market research which a lot of people use because that's typically used to make internal marketing [decisions].” In other words, it is publicly published content to establish our credibility and authority.   Why do people do original research?   When Michele is starting a new original research project with a client, she always asks them, “What does success look like to you guys?” They often respond with, “We want to build our subscriber base,” or “We want to become thought leaders,” or “We want to build our email list.”   “These things are very, very tied together,” Michele said, “but we always try to focus on what's that one core thing you want to do.” When we are deciding to do original research, we need to have a core objective like this that we can design everything to work towards that focus.   Four Stages of Original Research: IDEA   There are four stages of original research: impact, data, exploration, and amplification.   Impact   The impact stage is all about putting together our strategy, understanding why we're doing this, understanding the topic that we want to focus on, and what's actually going to be new and original. It's about trying to understand and working backward to know how our research is going to help us meet the goals we want to meet.    What Topic to Focus On   How do we know what topic to focus on? Michele said, “Sometimes marketers don't spend enough time trying to figure that out. . . . [For] example, I had a client who came to me in a sales enablement space, and they said, ‘Hey, we want to do research around sales enablement.' [But] if you type in ‘state of sales enablement,' you'll see like 678 companies have these state of sales enablement reports out there.”   “So you need to dig in and you really need to understand what already has been done in the space,” Michele continued. “And then you need to go in a different direction because you need a topic that's meaningful to your audience. It needs to align with your brand; it needs to stay something new.”   We need to find our own space and angle that we can do a research project on that no one else has the answers to. If we're trying to establish thought leadership then we have to have a unique topic. Parroting something that someone else has already done is not thought leadership.   Data   The next stage centers around data. It's putting together our survey, programming it, doing the testing, and getting our responses. This stage also includes data cleaning and analysis once the data is compiled.   Drafting Questions   How do we draft the right questions to get really good, insightful data that tells a compelling story? “I always recommend,” Michele said, “that once [people] have their topic identified, the next thing they [should] do is picture their research table of contents if you will. What are those key categories that you want your research to focus on?”   In a study Michele did on thought leadership, those categories were the characteristics of thought leadership if companies were interested in being thought leaders, and the different things that companies were doing with their own thought leadership efforts.   We need to identify the key things we want to learn and draft questions for each of those categories instead of trying to draft one encompassing survey.    Another point to consider with our questions is how we can create questions that provide insights and stories. “Oftentimes,” Michele explained, “especially if people are new to research, they are . . . asking research questions that effectively take an inventory of their industry, like ‘what do you do here?' and ‘what do you do with that?' but you might find that those questions are not all that interesting. Instead, you really need to shift your thinking and say, ‘How can I ask questions that are going to provide insight?'”   Participants   The next step is how we choose our participants, how many we need, and how to get them to respond.   How do we choose participants? “For many people,” Michele said, “the easiest way to field a survey is to use a panel of consumers. These are adults in the US or the UK, or wherever that place may be. You can get these panels; they're relatively easy to access and inexpensive.”   Michele also has clients who are B2B who do surveys of customers to help their B2B audience. “A lot of B2B marketers don't want to go after a consumer audience; they want to survey other B2B people. The easiest way to do that is if you have access to your own list that's engaged, if you have an email list or a community of people who want the insights, who are happy to share the insights, and they also want to learn from those insights. That's the best way to get data, [but] a lot of people don't have that.”   “The best next thing to do is to partner with someone,” Michele explained. “For instance, we did a survey a couple of years in a row where we wanted to learn about the state of original research. . . . We partnered with BuzzSumo . . . because they wanted to understand how marketers were doing research too. We put together all of the survey questions and so forth, and then they sent out the survey to their list, so we had the people to participate. It was a very joint effort, and we both published that research data in a really collaborative way.”   The last way is to use panels of B2B participants. However, Michele said, “B2B panels are tough. They're expensive. There are quality control issues.” We need to make sure that people are who they are supposed to be. For marketers, are they actually a marketer or are they just trying to get that survey incentive from the survey company? “So you really need to put a lot of quality checks in place and know you're going to spend time and money to get the right people if you use a B2B panel.”   How many participants do we need? Michele said that if we're going after a consumer-based audience, she generally recommends a minimum of 1,000 participants. However, if we're going after a B2B audience, the sample size is much smaller. Michele recommends at least 300 unless we are doing comparisons such as B2B and B2C. In those instances, we must make sure we have enough participants in each group. Michele also said there are sample size calculators we can use to determine how big our sample size needs to be.    There are a couple of ways we can get people to participate in our survey. We need to give participants some kind of value or incentive to participate. “Oftentimes offering someone a chance to win something be it a gift card, cool earbuds, or some other thing of the moment can work really well. It gets people to take the survey, and it gets people to actually complete the survey, and that's a huge thing.”   Michele also said, “It's useful to make sure the audience knows why they're actually taking their time.” She continued, “One thing I would not recommend is giving each survey participant an actual gift card or some kind of financial incentive if you're going to use your own list. . . . There's a high probability that you're going to get in spam and fraudulent respondents because people want that incentive.”   What do we do with the data?   Once we've written the questions, found participants, and gotten the responses, what do we do next? The next thing we want to do is clean the data and then analyze it. Michele said, “Make sure that you don't just take what comes in and say, ‘Look we got all of our responses. Let's go.' But once you clean the data and you have a good data set, I always analyze it for what are the themes, what are the insights, what are the stories. Really pull those out because you want to make sure that you have key takeaways.”   “You want to make sure that you really try to understand and articulate because your reader has this report. [They should know] how you're going to make their life better. . . . Make that very, very clear to yourself and make that very clear to your readers. This isn't a bunch of data; this is what we've learned that you can apply to yourself.”   Explore   Stage three focuses on exploration. We should take what we've learned from the data and put together our launch plan. In this stage, we explore our findings to create meaningful insights, then create a plan for how we are going to present those insights to our audience in a meaningful way.    Presentation   A standard way to present the data is in a static PDF, but we can often find more interesting and engaging ways to present it. “I think that marketers can get a lot of value if they think beyond that,” Michele said. “Andy Crestodina does this really well. He has an annual blogging study, and he gets backlinks to that study every single day. So if your goal is backlinks . . . put together a really comprehensive blog post.”   Michele has also been thinking about presentations that allow the audience to interact with the data such as an interactive dashboard that allows the audience to click through the data, filter it, look at it through a specific lens, etc. “Anything that we can do where people can interact with the data is going to be really useful moving forward. Just a marketer giving the story to someone is useful, but I think people want to see the data and how it changes. I think it feels a lot more credible that way.”   Amplification   This last stage is what we do after our research is published to amplify it. How do we continually grow and get great energy and results from this project we've invested in? How do we promote it and get continual backlinks? Do we use our email list, social media, etc.?   How long should this process take?   The whole process can take more than two months. “We have a process that we use with our clients that takes you from strategy until you put surveys out on the field, but it takes three weeks. It can certainly be condensed, but we always know clients have other priorities to work on. So, we'd say on average, you know, allocate two to four weeks to create your strategy, your questions [and] program, [and have] it tested.”    “[Then] your survey needs to be out in the field, so if you're using a panel that can take days to weeks to happen. If you're using your own list, I always allot four weeks as an average bucket of time. So then, you're at two months.”   “And then the last step is putting together those findings. . . . Some people have really fast processes where they can write findings, get it through design, and so forth, and other clients, it takes longer. I think marketers probably have the best idea of what that last stage looks like. It's just going to depend on how quickly your organization works. Long story [short], I would say two-plus months to get it done, but there [are] ways to condense that.”   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   We can use original research to build our following or become thought leaders. The four stages of original research are impact, data, exploration, and amplification. The topic of our research should be something that no one has done before. When drafting questions, we can picture what we want our table of contents to look like and create questions around those key categories. Our questions should provoke interesting insights and stories. To find participants, we can use our own email list, panels of participants, or we can partner with someone and use their email list. For a consumer-based audience, we should have at least 1,000 participants. For a B2B audience, we should have at least 300. Once we have the data we must clean it before we analyze it. Then we can look for key insights and stories. We should try to find an interactive way to present our data to our audience.    Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at  https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/. You can also check out episode 1 of this interview.   Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you done original research? If so, what process did you use and how did it help you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/131-how-to-do-original-research/ 

  Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today's episode, we'll discuss Michele Linn's journey to becoming an expert in original research and some of the ways original research can help our businesses.   Michelle Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michelle was head of the editorial at Content Marketing Institute, where she led the company's strategic editorial direction. Michele has written hundreds of articles. She is regularly cited as a content marketing influencer.   Original Research and Making an Impact   Michele's passion is original research. She said, “I have been in the content marketing space for many years, and I'm always looking for those things that can really make an impact, that can make an impact right here in 2021, and I'm super excited about original research simply because I think no matter what industry you're in, you can still do something really meaningful, that makes an impact, even though there is a lot of noise out there.”   Michele's Journey to Original Research   Michele's journey with content marketing has been long. “I started out in the product marketing space for about 10 years,” she explained. “I left to freelance back in 2008. . . . I used content marketing, even though it wasn't called that at the time, to build my own business, and . . . that worked to be helpful.”   Michele joined forces with Joe Pulizzi at CMI (Content Marketing Institute). He asked Michele to help him launch the brand he was building. Michele was doing content and teaching others how to do content marketing.   When I asked Michele what the greatest home run of her career has been, she said it was working at CMI. “CMI was my favorite job,” Michele said. She loved being part of the team that was building something meaningful. She also loved hearing people's feedback and being able to help them.    “There was a lot,” Michele said. “It was just a really special time in my life and a lot of gratification from the people who were just so grateful that CMI did what it did. I loved everything about that tremendously successful organization.”   Eventually, Michele left CMI. She said, “When I left CMI many years later in 2017, I knew I wanted to help content marketers, but I also knew I wanted to help them in a very specific way. So I thought about what is the best way to break through the noise and what is the best way to be mean right here, right now.”   “I really thought about a lot about original research because [they were] the projects that I enjoyed working on most when I was with CMI, and [it] was also those projects [where] we could make the most impact and had the best results [with]. . . . Clare McDermott and [I] launched Mantis Research so that we could do original research as well as educate marketers on how to do it better, so they could all get the benefits from this tactic.”   Michele's Biggest Monetization Secret: Original Research   When I asked Michele what her biggest monetization strategy is, she immediately responded with original research. “When you do it well—and the caveat is [you must be] doing it well—I think that you are going to have a lot of meaningful data and insights that people want. . . . You can use it as a lead generator to get people into your sales funnel.”   “I've worked with clients who have published research,” Michele continued, “and because they're that industry leader, we've actually [been able to] trace their research to clients [who] come to them. So I think it just works really, really well. It's a great monetization opportunity.”   Social Media Examiner is an example of an organization that does it well. Their page uses original research as their leader, and they produce great content with it.   Providing Data and Saying Something New   Michele recently did a study with Survey Monkey and Orbit Media on thought leadership, specifically how marketers are using thought leadership and how marketers are defining thought leadership. They found that the essential things people are looking for in thought leadership are creating something that's easy to understand, creating something that challenges the way people think, publishing data to validate their position, and saying something new.    Publishing data and saying something new are two things that build credibility and authority. Original research does exactly those two things. With original research we are conducting surveys and studies that haven't been done before, then publishing that data and putting that new information out there. Original research is a powerful tool for us to use in becoming thought leaders in our industry.   The Most Linked to Content   “Authoritative research and reference content are the two types of content that consistently get links and shares.” - Steve Rayson, BuzzSumo director, and cofounder   Original research is the kind of content that gets linked to most often. Michele said, “I'll go to a brand, I'll look them up on Buzzsumo, [and] I'll search the top link to the content. So often that content is original research. It just works incredibly well because if you are the source of something new, people just naturally want to link to it.”   Original Research Helping Startups   One of Michele's clients, Andrea Fryear (who I interviewed not too long ago), does an annual original research project called Our State of Agile Marketing. On the topic, Andrea said, “Our State of Agile Marketing has been a virtual goldmine for subscribers, backlinks, and real money in the bank of our clients. In our CRM, I'll see someone who has downloaded the report, and within a couple of days—sometimes even a couple of hours—I'll see that same someone requesting a call to talk about becoming a client. There's a clear correlation between reading the report and being ready to make a purchase.”    This research was one of the first content pieces that they put together. Michele said she watched as “the really small, scrappy startup business [used] research to directly get clients to them. I've had other brands . . . use research for those same purposes. . . . You don't have to be this big brand with a big budget to do research. These little . . . startups can use research to have a really great impact.”   Helping Kids Find Their Paths   Michele is also very passionate about helping kids try to find their own path. “I have two kids at home,” she explained. “I am really passionate about helping kids try to find their own path and be accountable in this world. I think that there's a lot of opportunities for kids to be this vibrant part of society, and I'm trying to help kids help themselves.”    Kids can do great things. I had a boss who felt that our most important role as parents was to help our kids find their passion and then invest in helping them achieve that passion. By doing that, we help them find their place in society. We can help kids change the world through the things they're good at and passionate about. As parents, that's how we can make a contribution. Plus, as we get involved in supporting them, it helps us build stronger and more connected relationships.   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   Original research is a great way to step up our content marketing game. We can make an impact with original research. Original research allows us to provide data and say something new, two things people look for incredible thought leaders. Original research is often the most linked-to content. Original research is a great way for startups to get the attention of clients. Helping kids find their path will help them make an impact in the future and help us have a stronger relationship with them.   Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/.    Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you tried original research? If so, how did it go? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/130-how-original-research-can-help-us-gain-credibility/ 

In this episode, Tukan spoke with the Head of Marketing at Cylindo, Aleksandar Atanasov. Standing out with your content strategy in 2021 - is super HARD. Your competitors can copy:

It was such a delight to meet Sana my dear friend & expert in Laser dentistry after a long time.I had to catch up with LASER in dentistry and who better than Sana to guide me with that!Dr. Sana Farista is a Periodontist an Implantologist,a Diplomat and a Fellow in Laser Dentistry from Germany and USA, Diplomat in Aesthetic and Cosmetic dentistry affiliated from buffalo university (USA) and has completed Mastership in Microscopic-Plastic-Esthetic Periodontal Surgery and Peri-Implant Infection Management from Bern, Switzerland. Dr. Sana Farista ownsaPrivate Practice at Bandra West, Mumbai under the banner of Laser Dentistry – Multispecialty Dental Laser Lounge. Dr. Sana is world recognized Speaker for Lasers in Dentistry and has been Lecturing and Conducting many Pre-Conference, Skill Training Sessions (Hands on), Workshop, Live Surgical Demonstrations for various Certificate Courses  and personalized one on one training for Soft & Hard Tissue Laser all over world for more than a decade now. She is Director of Laser Dentistry by Dr. Sana Farista, Chief Mentor for MUHS Fellowship in Laser Dentistry by IDA Headquarter, Mumbai.Dr. Sana is reviewer for a journal – Lasers in Medical Science, editorial board member for World Journal of Advanced Scientific Research, She is a researcher and has published various Laser Surgical Treatment and Techniques in Dentistry on her name along with several Original Research paper, National and International Publications. She is a Co-author for a book and has published first fashion magazine in dentistry about LASER & ESTHETICS.Dr. Sana is Founder of Divas in Laser, a platform for women across the globe to come up, get groomed and showcase their talent in the field of laser dentistry. She is awarded with prestigious award like The International Awards of Excellence (IAE), London 2018 for Laser Surgeon and listed in Top 100 Influential Women in India by Forbes India 2020 owing to her professional and social work.In this episode we speak about: Her Journey form graduation to higher studies and gateway to LASERWhy I must seriously think of investing on a LASER Return on Investment for LASERHow LASER has an edge during the pandemic situationand more ...

We speak with middle school teachers, Debbie Holecko and Claudia Bestor, and their former student, Rafel Alshakergi, about a student-led research project that led to ethical civic engagement. Rafel explains how the experience emboldened her to ask questions and “speak [her] mind." The project, which got national attention, cut against Ohio's high-stakes test orientation; many teachers are afraid to do project-based learning because Ohio doesn't have tenure and bases 40% of teacher evaluation on student test scores. The teachers discuss how to meet standards through project-based learning. This interview is just a joy to listen to!

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include: What Is thought leadership?Are business leaders actively looking for thought leadership contentDoes thought leadership need a unique point of view before publishingWhen should you consider a thought leadership approach?What businesses could benefit from thought leadership content marketingWhere should thought leadership come from within a businessWhat are the benefits of thought leadershipThe problem with most B2B thought leadership strategies and why they failHow to create thought leadership contentWhy original research provides a competitive advantageWhy attitudinal research provides far more valuable insightsBest ways to conduct and use attitudinal research with examplesHow to get thought leadership content out of subject matter expertsHow to best leverage the power of your thought leadershipHow to ensure your original research-backed thought leadership content will drive business objectives

Show Resources Enter the Contest! bit.ly/linkedinadscontest LinkedIn fixing false metrics Writeup of the GenZ research Free chapter of Instabrain: bixaresearch.com/freechapter LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Generation Z is coming into the workforce in droves. How are they using LinkedIn? And how will you market to them? Stay tuned, we'll find out. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics, as many of you may know, Generation Z is the massive and up and coming generation. They're shaping popular culture. And they're beginning to graduate out of school and into the workforce. We here at B2inked really wanted to know how the coming generation both thought about and uses LinkedIn so we can see what the future of LinkedIn ads platform might look like. So we've partnered with a good friend of mine, Sarah Weise, who happens to be the CEO of the market research firm, Bixa research. I'm not sure how much I'm able to disclose. But let's just say that her firm is amazing at research. Since she gets to work with brands like a search engine that starts with the letter G, and a payment processor that rhymes with Hey Pal, we went out and interviewed a bunch of Gen Z members. And the results were pretty surprising. We'll dig into our findings, as well as ideas on how you can better relate to them. In the news, the big thing this week was the announcement that LinkedIn was misreporting some of their metrics. And they're going to be issuing some refunds out to their clients. In the article that LinkedIn shared on their marketing solutions blog by someone amazing that I have a lot of respect for Gyanda Sachdeva, we discovered two measurement issues. Here's how we're making it right. And you may have received some emails this week, or maybe it's an email, I don't know, where they're letting you know that some of the accounts that you're on may have had misrepresented impressions or video stats. In the article Gyanda mentions that in August, their engineering team found and then fixed two measurement issues that were causing to over report impressions and video views. She says that these issues potentially impacted about 418,000 customers over a two plus year period. So this sounds pretty serious. But then she goes on to say that more than 90% of the customers who had an impact equated to less than $25 US. So they said that they're committed to making it right, which is awesome. And I remember the same thing happened with Facebook a few years ago, when they were miscalculating video impressions. And I just kept thinking it would have been so easy for LinkedIn to just brush this under the rug and move on. And I absolutely admire the LinkedIn leadership so much for deciding to make this announcement public. If you're anything like me, you read the emails and went, huh. So I'm still waiting to understand more of what they mean and what the process for reimbursement is going to be like. Because I received several emails the first week that said that we need to contact support for the ad credits for every account. And then I got another email this week that was a little bit different, and made it seem a bit more like the credits would be given automatically. And I sure hope so because I have no desire to go and file like 100 different support tickets with LinkedIn just to get less than $25 back. Of course, if you manage a large spending account, the sum could be significantly more. And it could be worth filing a ticket if that's what we need to do. So I'll let you know as I find out. And then if you've been listening to the last few episodes, our contest, our ad performance contest is in full swing. If you go to bit.ly/linkedinadscontest, you'll see the link down below in the show notes. And from now until December 11 at midnight Pacific time US, you can go on and submit a screenshot of an ad, or a campaign, or a campaign group that has really good performance. We're looking for either a ridiculously high click through rate, or a super high conversion rate, or a really low cost per click. And heck, you could submit for all three categories. The winner in each category, though, is going to win something that is absolutely amazing. And I can't tell you what it is yet, but I'm going to tell you all about it when I announced the winners. And if you're a LinkedIn advertiser, be aware that this is something that no other advertiser has, this is going to give you a serious leg up on competition. So if you're looking for ammo to bust ahead of your competition, definitely find a way to submit and win this contest. So go jump into your account now and look for those high click through rates, high conversion rates, and low costs per click. So get it submitted now and I'll help to have your prize given out by Christmas or New Year's, and I can't wait to reveal to you what you're going to be winning. So highlighting a review. Jose Bormey, who's a marketing manager, he said, "I love this podcast. There's an extremely helpful tip on the most recent podcast episode to avoid high cost per click in Q4 and instead use the budget for a big bang to kick off the new year. Cybersecurity in itself is extremely competitive, and these podcasts have helped save me a fortune. Looking forward to 2021 inbound spotlight once again." Thanks, Jose. I speak at the inbound conference every year, and I speak on advanced LinkedIn Ads. And Jose, it sounds like you've gotten to attend one or more of those presentations. So if it's going to be in person in 2021, I'd absolutely love to get to meet you in real life. So thanks so much for the kind words, and I'm so glad that we've helped you save some cash in such a competitive industry. And you, yes, you! I want to feature you. So go and leave a review. Let us know what you like, what's helped you in your jobs or ads management? I'd love to give you a shout out here. Okay, with that being said, let's hit it. Well, everyone, my name is AJ Wilcox, I run B2Linked.com. We're an ad agency that literally LinkedIn Ads is all we do. Obviously, a huge fan of LinkedIn. And I'm super excited to be with Sarah Weise today who has a great friend. And she is the author of Instabrain, which is the predominant So this is the predominant book for learning about how Gen Z interacts with social media, and how their purchasing which is obviously going to be really important for you. If it's not already, it will be in the in the coming years. Sara, like I said, longtime friend, we speak in a lot of the same conferences, and we actually got together in person before the COVID thing happened, we got a chance to do a lot of like original research, interviewing students, members of the Gen Z community live. And I am so excited to be here today. Sarah, take us away, tell us about the study, and kind of lead us into the discussion. So I think the study started because as I was going to conferences, and I was presenting about all the social media that Gen Z uses, there was always a question after the conference, like, Hey, I noticed you didn't talk about LinkedIn. Why didn't you talk about LinkedIn? And I would always say things like, Well, it's because it just didn't come up when we were talking to Gen Z. I mean, we did almost two years of research on Gen Z, before I started speaking about it, and I mean, it was all sorts of research, qualitative research and quantitative research and in home ethnography pre COVID, where we would actually go into people's homes and, and hang out with teenagers, they literally spent a year and a half hanging out with teenagers. And I mean, that was fun. And what's really interesting was that it just the topic of LinkedIn never came up. And most of these interviews were fairly open ended, like, show me how you use technology. How are you using technology to do your homework today? Walk me through it. Or like, what are you researching right now? Like, oh, you you're into guitar, and you're into rock music, like, tell me about that. And show me what you're doing and how you're doing that? Oh, you're into this video game? Tell me about it. You know, where do you go to find information on this and watching them switch between devices and between social media apps and diving deep into topics and things like that. But LinkedIn never came up. And even with the kind of older Gen Z's who are now entering the workforce, they would say things like, Oh, I'm looking for a job. And we'd be like, oh, show me how you do that. And they would go to indeed, or they would go to other places, or some of them were using LinkedIn, but it was with like, surgical precision. So they would go in there and they would be like, yep, I'm going to search for a job. Okay, I found something. Okay, I'm getting out now. And it was like, as fast as they could get out of LinkedIn, they were doing that. And so when we got together, AJ, I think I approached you because I was like, Okay, I don't get this. People keep asking about it. I need to have an answer. Let's figure out what you know what's going on. And I forgot to mention that you are the CEO of a market research company. So just to be very clear here. It was definitely you who approached me, because it never came on my radar to think, hey, I should go and do an original study. Like, definitely not in my wheelhouse. Yeah, I mean, it originated because we were doing market research on Gen Z for big companies like Google. And some, let's see some large banks and things like that. And what what happened was that we started asking the question to like, how do your new employees like find you? Where are you putting your job posts up and seeing the most Gen Z applicants and we were starting to ask those questions. And LinkedIn was just not coming up that often. And so anyway, so we started digging into it, and we started doing our own research. And what we found was really interesting, it was really surprising because what we found is that over 50% of Gen Z's and you know, across the country, they have a LinkedIn account. I mean, most colleges and universities I would say older Gen Z's like 18 and up, they have a LinkedIn account. In large part because most universities as a part of a career class or a requirement for some sort of career services, tell their students, you need to download LinkedIn, you need to create an account and so they have been asked to create account in some cases required to create a LinkedIn account, and so over 50% have a LinkedIn account, but only something like 4% were using it. I think it was 96% of the people we talked with. And these were Gen Z's across the country in the older Gen Z age range. So from about 18 years old to 24 years old. So really like in college, getting their first job, you know, applying for those entry level jobs. They were saying, This is not something we use. 10:25 What I love is, when we were in person, we were actually interviewing students on the campus of University of Utah. And I think we interviewed like 12 or 13 people before finally someone said, Oh, yeah, I have LinkedIn. And we're like, oh, good, but they show us how you use it. Yeah, yeah. They're like, Oh, I created an account one time, I can't even figure out my password. So it was like those who have it. They're certainly at least not yet not using it. Yeah. It's interesting, because this is a group that this is, first of all, this is like the largest living generation right now with a big deal type of group, especially for any sort of digital platform that wants to be, you know, a digital platform five years from now, they need to be marketing to and meeting the needs of this younger generation. And especially for for LinkedIn, which is a platform that enables people to find jobs. This is a generation that is entering the workforce now. And for some reason, there is a breakdown between what LinkedIn offers and the perception of that in the minds of Gen Z. And so I almost will say that I think that LinkedIn is failing, its Gen Z customers, because it's not giving them the information they need, maybe the tools they need, the features they need, and telling them about them and educating them on it. Because the Gen Z's we talked to they didn't even see LinkedIn as a social media platform. It was the same as indeed, it was the same exact thing as anywhere else that they would look for jobs. Yeah. And on top of that, we talked to several students who were actively looking for a job. And so we asked them, like, Hey, how are you looking? Would you consider LinkedIn? And they had this reaction to it like, Oh, well, the kinds of jobs I'm looking for, aren't there, so I'm not even gonna try. Yeah. And some of the jobs were like internships, like, oh, I need a professional internship. And we were like, Oh, my gosh, that kind of stuff is on LinkedIn. Like, of course, we couldn't say this, because we were conducting like, very third party neutral interviews. But in our minds, we were like, ooh, interesting feedback. AJ was telling himself like namaste, just keep calm. Expert in all things LinkedIn Haha! Yes. It was very sad. So yeah, tell us more about like, what are the findings? What really surprised you as you were going through this research? 12:54 I think what surprised me the most is that they don't see LinkedIn as a social media site. Like it is not in their heads anywhere close to what an Instagram is, or even a Facebook is like. They're not using Facebook, as much as say, an older demographics. But they certainly understand that Facebook is a social media platform, they're just not seeing LinkedIn as a social media platform. And they're definitely not seeing it as something that they would use. Yeah. And this is so surprising to me, because LinkedIn stopped being a job search platform to me back in like 2012. And it's been an actual social media for communicating ever since then. So it seems like LinkedIn is either not branding themselves or not reaching Gen Z with the proper messaging so they even know what the platform is and why they would want to use it. Yeah. Especially because we were asking questions too, about like, Oh, do you ever like go to the news feed? Do you ever look at articles in your field? Or do you ever communicate with people? Do you try to establish connection with that hiring manager? I mean, they tell you who the hiring manager is, who are you trying to connect with them and start conversations with them in any sort of way? And they just had no idea that that was even a possibility. 14:14 Yeah. Do you have any more insights you want to share? Or should we start going into like the prescriptive stuff like let's Let's dig into it because I think the biggest finding here is that LinkedIn is not working for this generation, so I want to hear from you AJ, LinkedIn expert, like what features are really would be really helpful to this generation who is looking for a job. And I guess I should add to that, especially now that this is we're in COVID, where months into this, it is really hard for a young person, an older Gen Z, who was just out of college to find an entry level job. Like it is extremely difficult because those entry level jobs, they're being filled by people who are overqualified for them. There. filled by people with many years of experience, who are accepting a lower salary and taking that job because unemployment is high. I mean, really, it's a really strange time because we went from this kind of the one of the largest economic booms in history to just crash bang, people are unemployed don't have jobs, like record levels of unemployment, people are just taking whatever they can find. And that made it so much harder all of a sudden to find jobs. And so I would have assumed that because of that, a young Gen Z, who is extremely digitally savvy, would be like, oh, let me hop on LinkedIn and see what there is to offer. And we're just not seeing that. Yeah. And first of all, Gen Z, I totally feel for you. I graduated in 2008. And I came out going, yes, can't wait to attack the world and go get a massive salary. And I found every single company was on hiring freeze due to the big economic downturn, 16:00 I love that you're talking to Gen Z, like they're on LinkedIn, posting this on LinkedIn. And you're, I think that's the thing. If you are watching this on LinkedIn right now, you're probably not Gen Z. Or if you are, you're one of the only ones and you should be very proud. And I absolutely understand what they're going through right now. Because it was tough. I mean, I had a year of digital marketing experience when I first graduated, and it took me three months to find a job for like, $14 an hour. And if you look at the numbers of Gen Z's right now who are moving back in with their parents, it is just off the charts, astronomical, especially, even if they're still in college, or they're, they've extended their college because they're like, I can't find a job right now so I'm going to like, you know, go for another semester and see what happens. Especially because it's, it's, um, you know, all virtual now. And I think a lot of them are also helping their parents out with their parents' jobs and things that are going on with their parents' lives, too. That's awesome. That just strikes me is actually really, really intelligent. It might be like, just necessity is the mother of invention. But I'm like, yeah, if I had a Gen Z son or daughter who was getting ready to enter the workforce, that's exactly like the hustle II'd want to see from them. Just figure out anything you can, it is a hustle. I mean, I interviewed one Gen Zer recently who said that he had, like, moved. He actually was in LA, trying to like start his career and then had moved back home to New Jersey to help out his parents power washing company, and was doing a ton of like, just manual labor power washing, because that's what his family needed. 17:40 That's fantastic. Good for those people. I know, I'm not talking to you, because you're not here, but good for you. Never gonna see that. He's not, it's not on LinkedIn. But if we posted on Instagram, he probably would. Oh, totally repost it just a little 30 second snippets. Haha! Snackable content. Haha! Yes, we'll break down only the most valuable stuff, just obviously, all of it. So we can kind of get prescriptive here, we can talk about the things that we think Gen Z could do, which obviously, we're not talking to you Gen Z, but maybe parents of Gen Z are watching. These are the things that you can help your your children understand and kind of give them a boost into the workforce. So I think the first thing that I would point out that I think is like the biggest no brainer about it, is if you have a son or daughter who is looking for a job right now in a really competitive environment, and they're not on LinkedIn, the ability to go viral on LinkedIn organically right now is insane. Um, basically what happens is anytime someone hits, like, comment, or share on your post, It then goes to a portion of their followers. And so the more people that are liking and engaging, the more people LinkedIn, start showing it to that aren't even in your network. So that's so big because being an influencer is like the be all end all for many in this generation. Like that is the goal, to get their ideas and their brand, because they really do think of themselves as an online brand to get that out into the world. Yeah, I don't think that they understand how, how easy it is to be a thought leader. And, and organically grow on LinkedIn. 19:22 And that's my point really, for for this is like, I mean, you think about the kinds of thought leaders who are bubbling to the top on LinkedIn. I mean, there's 30, I could name off who are HR experts, there are 50, who are sales experts who are just sharing stuff and trying to become well known. I don't know any Gen Zers, who are talking about the experiences they're having being authentic. I mean, for a generation who totally understands the value of becoming an influencer, the landscape here is totally ripe, for someone of this generation to come in and run it on LinkedIn. It's a lot different than the social media that they have right now because a lot of them are maybe doing YouTube videos or on Instagram, or you know even doing TikTok little 15 second TikTok things. And that's happening on video. And LinkedIn platform is just not set up for many. I mean, even doing this interview alone, we had so many tech difficulties getting Restream to work and getting like LinkedIn video platform to, to play nice with the LinkedIn live on an interview with two videos connecting, like to the point where we're just like, screw it, let's do this on a zoom video. And we'll post it afterwards, which defeats the whole purpose of LinkedIn Live. And I also think that LinkedIn needs to take some responsibility here and say, our features are not set up for the types of video sharing that Gen Z wants to do, that they are accustomed to doing on other platforms. 20:55 Oh, yeah. And the way that video works on LinkedIn, if you don't already know, you can attach video to it. So we could upload this as a native video, which I'll probably do, if it's less than 30 minutes, I think that's the limit for uploading video. For going live, they don't have a very, there's not a native ability to just like, hit it and go live, you have to use a third party, which means you're looping in all of these other technology issues, which is why we are not doing this live right now. So it adds a lot of complexity to it. Where this is a generation who is just there used to just hold up your phone, start recording yourself. We even tell when we do market research for companies, when we're doing product research for companies, we will even tell them if Gen Z can see your technology or notices your technology you're doing something wrong. Because it needs to be invisible. Like it needs to feel completely seamless, like oh, yeah, I just pushed the button. And yeah, of course that worked. So this whole let's let's connect through a third party thing. And I have to figure that out. I need an account. So I have a phone call with somebody at Restream. They don't hop on the phone. So I mean, just all of this contributes to like not a great experience for this generation. Yeah. And no knock on Restream. Because I actually love Restream. 22:17 Yeah, I think Restream is great. I think the reason that it didn't work for us is because you were trying to you've got like a computer, a DSLR hooked up, wires connecting, and there was some sort of delay with the video and audio. So I don't think this is a knock on Restream at all. I think this is a knock on LinkedIn, not natively offering the ability to just like, plug and play, like put a zoom conversation or do some sort of thing. Like I almost feel like they should have a studio in LinkedIn, LinkedIn platform, you can put two people in there and have a conversation like we're having right now and do it live? Like, why are we doing this on Zoom and Restream even just to get it into LinkedIn live, And the same solution that they could create, that's just two people talking, they could create a zoom competitor, where it's like, hey, don't even log into zoom, have all of your meetings on LinkedIn with your colleagues, like seems like a missed opportunity here. Yeah, and and that's a perfect platform to do it on. Because people are on LinkedIn for work. It's not like they're on Facebook all day like while they're working. You're trying to close down Facebook as much as you can, or, or Instagram or anything else for especially for older people. LinkedIn is the professional network that that I think most people over over 25 years or just people in general use for professional reasons. Yeah, totally. And so if you are the parent of a Gen Z, who's looking to go into the workforce, maybe you can help convince, I know, Gen Z may not want to be convinced of this. But you can help convince them like, yeah, the video stuff is harder, but because no one is doing it, there's a huge opportunity for you to cut through the clutter and become an influencer quicker, and be comfortable with text like you're comfortable sharing text and pictures as well, until video gets comfortable with where you're at. 24:10 I think one of the other findings that we saw that kind of surprised me. I mean, I guess once I thought about it, it was not surprising at all. But it was the fact that the real one of the reasons that Gen Z struggles with LinkedIn is that they go on LinkedIn. They see all these thought leaders, they see these people with great resumes because they've got 20 years in the industry or whatever it is. And they're like, Oh, my resume doesn't look like that. Like my summer internship where I got coffee for people or my like, I was a checkout person at a grocery store or I was a camp counselor. Like they're not seeing their experience as relevant to their resume. And that's in large part because of how they think of social media accounts. So they do think of it, you know that like most Gen Z's have five or six Instagram accounts. And a lot of people think that they're fake Instagrams and not real Instagrams, but they're not. They're actually, like, they're all real, legitimate accounts. They're just for different slices of their personality. And they're curating these little pockets, these little brands for themselves within each account. So if you're a Gen Xer and you're into photography, you might have a photography account, where you just follow photography and post photography, things. And you might also be into like a YouTube celebrity, so you're gonna have a fan account for them. And then you're gonna have your normal account, your school account where all your friends go, and then you're going to have like a separate account called you called your spam account, where like, it's just for your close friends, where you can be a little more real, because none of these are fully real. It's all just like little like curated slivers of their themselves. And so when you translate that to a job, they're going, Oh, I want to get a job in marketing, or that I'm wanting to get a job in HR, I want to get a job in this field, whatever the field is, and they're saying, none of my past experience tells that curated story to get me that job. And they're not seeing the connection between hey, the fact that I was a camp counselor actually taught me a lot of teamwork, because I'm planning and project management because I had to coordinate with other counselors, and I had to plan activities for the kids. And I had to do this, and I had to do that. And they taught me responsibility, and like, they're not seeing the connections between what those early jobs actually teach them, and how that is actually very relevant to a future career and an entry level position. I mean, if I see an entry level person who has had a job, as a grocery store, checkout, I know that they have good people skills, I know that they have good customer service skills, I know that they could basically make small talk with anybody, and that they listen, and they take directions and like, you know, just a lot about them based on an entry level job, even if it is not applicable to the job that they're applying for. But they don't see it that way. And they can make change. Yeah, absolutely. Mental math. Sure. Maybe. I don't know, with all the cash registers that just give it for you now. But yeah, I mean, I think that we also have to do a better job as you know, as parents and you know, as parents who are listening to this and talking to your, your Gen Z kids about, you know, when they put their resume on LinkedIn, or even if you're a school and listening to this and saying, what am I going to teach to the students in this career class, one of the things is, please list everything, it is relevant. And the fact that they can distill if they can say, I learned teamwork skills, because I did this, this and this at that job, that's even better. And also, like, I wish that they could do some sort of video resume or something instead, oh, yeah. Again, back to the video, because Gen Z's will talk about themselves and their goals and what they want to find in a job very quickly on video. Writing is another whole thing. Oh, yeah. Yeah, if you can read a resume written out of emojis, like, Gen Z is gonna do great. I don't know. Haha! 28:25 Yeah, writing skills, probably not quite there yet. But I just, I learned how to spell a word right last week. So we can still keep learning. So if you've got a Gen Zer, you can help them you can help them understand. First of all, like, hey, being an influencer is possible on LinkedIn, no one else is doing it. And here's how you have to do it on LinkedIn. So I know this is a little bit less comfortable for you in the rest of the social media use, but it's writing things and sharing things, and leveraging video that may not work quite as smoothly. If you can help them with that, that's fantastic. Transcribing the video on otter.ai and then putting it out there. Yes, and then help them understand help them think through past experience. If they look at LinkedIn and go, man, all these other people have like CEO of this and 18 years of experience in that I'm not worthy with my grocery store checkout profile, help them understand like, point towards the skills that were built, and not necessarily what they think of like, you know, oh, the job title of ice cream scooper. Sorry, I'm not worthy. You are worthy! Figure out the skills that make you interesting, especially to those who are hiring for the entry level positions. 29:38 I think also there's a lot of kind of partnerships that I see for LinkedIn, with colleges and universities, because these colleges and universities are already telling their kids, hey, you are required to or you should create a LinkedIn account and they're doing it. I mean, the numbers show that they're doing it because they're being asked to do it. So why isn't there subsequent education that says, okay, now that you have an account, this is how you do it. And it's almost on LinkedIn to like, LinkedIn should know, based on the profile, how old the person is, like the personalized profile, they should know to show a video on how to customize your profile, instead of just walking them through like, the little checklist of your 80% complete, or whatever it is like they should actually do a video series maybe on LinkedIn learning or something like that, that's free to anybody who is in a certain age range, looking for an entry level position, and has recently opened an account to follow up and actually get that going. Yeah, maybe even consider, like some kinds of suggestions where someone puts like, common titles like grocery store clerk or babysitting, it might pop up recommendations and say, other people who have this experience have phrased it like this and have used these points from skills they've learned. So you'll maybe even consider some of those. If it's not a video, maybe it's dynamic pop ups. Yeah. And also, the email is one thing we found in our in just couple years of Gen Z researches that email marketing is not dead for this generation. I mean, a lot of people think that this generation, they assume that this generation doesn't check the email, but they're actively checking email. So an email campaign from LinkedIn to people in this generation would work like where it's like, hey, you know, for the next week, every day, we're going to give you like a five minute task to do on your LinkedIn profile to make it better, that would work. And make sure to appeal to their egos, because every child of this generation has been told that they are made of gold. They are special. I love it. And I love the idea of of the college partnerships, I mean, for LinkedIn, to go into junior colleges or state universities, and work to make sure that not half of all students end up leaving with a profile, but 100% have them. They have a presence on campus, they have events they've put on together and sponsored together to help educate people like not only create an account, this is how you can use it. I mean, it's not going to reflect on next quarter's stock results. But it will like four or five years from now, I'm sure it'll do massive things. 32:29 And imagine if you started your LinkedIn profile, and like started recording the project, you worked on everything when you were 20, instead of when you started the company, when you're 30 or 35. I mean, just just imagine that like, how much more like meatier your profile would be? Yeah. And when I was searching for a job in the middle of a recession, no one was hiring. I was ashamed. And I didn't want to talk or share anything about it. Because I thought like it was a reflection on me as a failure. But especially with this generation, who has watched influencers, they understand the value of being authentic. And maybe it's offensive, but at least they see that there's value in showing your authentic self, someone who goes through and starts, like cataloging and showing what their experience is of like, hey, I'm job searching like this. Oh, man, I guarantee you would find a job so fast, when people are are seeing the hustle that you're putting in, and your control over media. 33:27 Yes, and the documentation of it and stuff like that. If I saw somebody who could really do that, and was hustling like that, I would immediately think, wow, they will hustle for my company if I hire them. Absolutely. And that's what you want. Like, that's the only thing I'm looking when I hire for someone, I just want to see drive. If you are driven and hungry, I can teach you anything about LinkedIn Ads. Generation is hungry to begin with. I mean, remember that, unlike Millennials, who grew up in a boom, this generation grew up in a recession. These are post 9/11 kids. I mean, they grew up in a time of war and recession, and they are hungry for work to begin with. I mean, these are kids that with millennials, they were like, oh, I'll take a year off and explore Europe and backpack and find myself and, and that we're not seeing that in Gen Z, like this is a generation who has entrepreneurial. 61% want to start their own businesses when they come out of high school. And it's amazing to me. In addition to that, they're valuing traditional education and they understand, okay, I want to start my own business, but I have a lot to learn to do that, which is a really interesting finding that they they're entrepreneurial, but value traditional education as well. It's not the tradition. It's not that entrepreneur, that millennial entrepreneur, like, Ah, forget this college. I'm just gonna drop out and I'm pretty smart. So I'll make it. Yeah. other entrepreneurs have done it. 33:48 Is there like something we pin on this generation that feels negative? Like do we talk about Gen Z like they are because I'm on the elder side of being a Millennial, but I very side with Millennials. And I was afraid to admit I was a millennial for years because everything I read was Millennials are lazy and entitled. And they eat too much avocado toast and they can't buy a house. Yeah, there's all of that too. And I'm with you, AJ, I'm a few years older than you. When you said when you graduated? I was like, I'm older, but yeah, I'm in this. I'm actually a microgeneration between we talked about this this microgeneration between Millennials and Gen X, where we didn't grow up with high speed internet in our homes. So we actually behave more similarly to Gen X than we do to millennials. And it's kind of an interesting microgeneration. And I wonder if there's gonna be some sort of microgeneration here now, that's like the COVID generation or something like that. I mean, they call that micro-generation the Oregon Trail generation because they're the kids that like, grew up with the big floppy disks where you're like sharing a computer at school with like three or four other kids and you're like walking across the country and dying of dysentery, shooting squirrels, you know, I ran out of ammo again. No, somebody stole my horse! My oxen. Haha! I loved Oregon Trail. 36:16 So I mean, I wonder if there's going to be a similar microgeneration here of like the kids who are the young adults who were trying to find a job during COVID. Yeah. Oh, I totally think there will be. I am so glad, just as an aside, I'm so glad that I was alive for COVID. Because if you would have told me like 10 years later, or 10 years earlier, like there's this thing that we live through, and the whole world stopped, and everyone started wearing masks like, I would not believe you. So I'm glad we experienced this. And for people to have their formative years during it. I can't even imagine what that's like. Yeah, I'm interested in too. And how this is affecting Gen alpha, which are the kids who are under 13, who today are for the first time like I'm sorry, you can't be in school. 37:05 Yeah, you can't be in school, you have to homeschool and we don't have a device for you, but figure it out kids. And depending on what here you are as an alpha, like, I've got four alphas in my house. And there's a whole year that they pretty much took off of school. Like it wasn't the same curriculum. Like, are we going to have a whole generation where this year knows nothing about geography? I think? Yeah, I absolutely think we will. I mean, that happened to my daughter at the end of last year, when we started homeschooling, I realized in the summer, because we did it like a math assessment for her like, Oh, these are the things you should have learned in third grade. And she missed math, basically, all the things that you learned at the end of third grade math, she just was really weak on them. And I was like I was there I was homeschooling you. I know you did this, I know you learn how to convert fractions. And yet, and yet she was really weak in it. And I think that there's gonna be a really big gap to between kids who were at a public school, where they were had to be home for a whole year, and the kids who started back this year, in private school, like there's gonna be a huge gap in terms of the kids who don't have just missed a whole longer period of time than the kids who were in private schools and able to go back in person because they were small class sizes. Oh, incredible. This will be so much fun to watch. I know we need to wrap up. We're out of time. But thank you so much for getting together, cooperating on the study together. This is amazing. I will say all the research we'll post a link to it, but it is posted on the Bixa Research blog. So if you want to see the the findings of the research, the major findings, it's all written out and handed like in a story. Yes. With bullet point findings so that you can actually go ahead and get some of this data and use it. And you know, if you're creating your own products, too, I mean, even if you're in marketing somewhere else, it's super helpful to understand what we're critiquing LinkedIn for here related to Gen Z. And I bet there are some similarities with your company, too. Oh, yeah. And if you're listening to this on the LinkedIn Ads Show podcast, we'll put it in the show notes below, taking you right to bixaresearch.com. So Sarah, thank you so much for doing this. This is amazing. I am in awe of information that you so effortlessly throw out there every time we talk. 39:28 Oh, and let me give you a freebie too! Okay, so if you would like a free chapter of Insta brain, you can go to bixaresearch.com. It'll be in the show notes or in the comments if this is being posted to LinkedIn bixaresearch.com/freechapter. And you'll get a free chapter of Instabrain, the new rules to marketing to Gen Z and you'll also get a PDF of the like top ways we do research for Gen Z. So if you're thinking about really getting to know this audience, which you should be because it is the last just living generation right now and they're entering the workforce and they contribute to $655 billion a year in purchase power. So you should be thinking about them as your customers, as your employees, everywhere. They will make you not go out of business! So, you know, when you are ready to do research, this PDF will tell you like the techniques that are really working for them right now. 40:24 Awesome. Thanks so much for running the study. This information was incredible. I know everyone listening you're gonna love the article. It the in depth research. The data behind it, Sarah was the mastermind and I was merely a contributor. Oh, he's not getting and giving himself enough credit for that. I never do. Also, thanks so much, Sarah. And thanks for everyone for watching slash listening. Oh, are you a waiver? I recently read a study on people who waive versus not waive on zoom calls at the end. Really? So what's the difference? Like what does it mean something about your personality? Yeah, it's like people, some people are just totally over zoom. And they're like goodbye. Yeah, so yeah, that was your little easter egg, then do your podcast random. Waiting bowl. Do you wave or do you not, you'll notice it about yourself next time you're on zoom. So there you have it. I hope you enjoyed our banter on the findings from this research. I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 41:45 All right. So here's some great resources. First of all, the link to the contest, bit.lylinkedinadscontest. All in lowercase. That's where you can go and submit to hopefully win this contest. Again, so excited to tell you about what you're going to win The article that LinkedIn published from Gyanda there about how it's fixing the ads over reporting, the links right down there in the show notes, you can go and read that for yourself. And then of course, the actual write up all the original research, you can find on bixaresearch.com. The link right to that blog post is down below as well. If you're just getting started on LinkedIn ads, or you have a colleague or someone who is check out our ads course on LinkedIn Learning the links right down below for that. And it is by far the cheapest and the most complete training on LinkedIn Ads that there is out there at the moment. So check it out. super inexpensive, again, a lot cheaper than hiring me to come and train your team. Definitely hit subscribe on your podcast player right now. Please give us a rating and I'm hoping you'll give us five stars. But if not tell us why. And then definitely leave a review. I'd love to give you a shout out here. With any questions, any feedback, any thoughts, topics, and anything you want to discuss. Hit us up at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

In this episode, James Carbary shares his unique approach to original research. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

On this episode of the IMI podcast, Bryan and Nicolette have some fun with Andy Crestodina, CEO, Orbit Media, speaker, and author. Tune in as we talk consequences of not doing video correctly, misconceptions about original research (hint: it's easier than you think), and find out what he's up to at Content Marketing World 2019. Don't forget to catch up on some reading: Andy's book Content Chemistry is full of valuable insights you need in your content life. This is a no-fluff episode that'll leave you wanting more!

AJN editor-in-chief Shawn Kennedy speaks with Patricia A. Patrician about her and her colleagues’ study, which sought to determine the number of suicides and estimated rate of suicide among RNs.

In this episode of the #BehindTheCurtain Series, Timothy Bauer & James Carbary talk about how you should be doing original research for your podcast. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/

Today we speak with Dr Joshua Russell, Editor in Chief of the Journal of Urgent Care Medicine and co-author of a new paper that looked at the CXR findings in ambulatory patients with confirmed COVID-19. Read the paper here https://www.jucm.com/documents/jucm-covid-19-studyepub-april-2020.pdf/ UCAOA Risk stratification page https://www.ucaoa.org/Portals/80/pdfs/COVID-19/CUCM_ACEP_Joint%20Statement_Risk%20Stratification%20Guide%20for%20Severity%20Assessment%20COVID192.pdf?%20%20ver=2020-04-02-135449-023 ACEP COVID field guide. https://www.acep.org/corona/covid-19-field-guide/assessment/chest-x-ray-and-ct/ Podcast Host - Dr Guy Melrose www.rnzcuc.org.nz podcast@rnzcuc.org.nz https://www.facebook.com/rnzcuc https://twitter.com/rnzcuc   Music licensed from www.premiumbeat.com Full Grip by ScoreSquad   This podcast is intended to assist in ongoing medical education and peer discussion for qualified health professionals.  Please ensure you work within your scope of practice at all times.  For personal medical advice always consult your usual doctor

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: ClickFlow Backlinko Ubersuggest Ahrefs Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Backlinko Ubersuggest Ahrefs Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Original research is one of the best ways to attract backlinks and traffic, so it should be a part of every content marketer’s tool kit…   …but there’s a catch.   Conducting original research is difficult to execute, from discovering where the gap in information exists to composing and delivering survey questions, there are a … How Content Teams Can Conduct Original Research with Michele Linn Read More » The post How Content Teams Can Conduct Original Research with Michele Linn appeared first on Ignite My Site.

Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.Support the show (http://www.B2BWritingInstitute.com)

In this episode, Sarah Greensonbach explains what original research is, what clients can do with it, and how you can pitch it as a service.

Lets listen to some interesting insights from the original research paper back in 1955 when the first time the term artificial intelligence was used and try to know what exactly is artificial intelligence. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/aihindishow/message Support this podcast: https://anchor.fm/aihindishow/support

In this episode we talk to Shawn McKee, VP of Marketing at WebPT. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

We’re all familiar with the publish or perish mantra, but for many of us it is less about the number of publications we produce, and more about their quality. The need for rigour goes with saying, but we are all striving for that one significant, original contribution that changes our discipline forever. In this episode, Mark uses the creative process of the poet, John Keats, to explore an unusual approach to pushing research beyond the current cutting edge.

Original Research #4 of 4. Get a complete transcript and see the show notes at digpodcast.org The nation first had to truly grapple with the extraordinary expenses of war was after the American Civil War. As part of our series highlighting our own research fields, today we’re talking about Civil War veterans and disability, trauma, gore, crime, and extraordinary federal expenditures. Learn more about your ad choices. Visit megaphone.fm/adchoices

Original Research #2 of 4. Get Show Notes and Transcripts at digpodcast.org. The case of the Dublin Castle Scandal was no ordinary trial, because this one included sex between men. Like most crimes, sodomy was usually a case of men caught in the act by patrolling policemen, or was otherwise uncovered by normal police work. The discovery of this particular government sex scandal, however, was the work not of the police, but of journalists. An examination of the Dublin Castle Scandal of 1884 sheds light on the Home Rule movement and queer history in 19th century Ireland. Listen as Averill Earls shares her original research on queer history and politics in 19th century Ireland.  Learn more about your ad choices. Visit megaphone.fm/adchoices

A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.   In this episode, we cover: 7:24 – Doing original […] The post CL172: Doing Original Research For Your Book – Interview with Dorie Clark appeared first on James Taylor.

Episode 008: Glenn Whitman, NeuroTeach Today we talk with one of the authors of NeuroTeach: Brain Science and the Future of Education, Mr. Glenn Whitman. His dedication to understanding neuroscience and learning in order to effect change at the school building level permeates policy at the Center for Transformative Teaching and Learning at St. Andrew’s Episcopal School in Potomac, Maryland. Glenn speaks to us about the ways in which learning about the brain can enhance our instruction. Connect with Glenn Whitman Twitter: @gwhitmancttl | Website: thecttl.org | Book: NeuroTeach: Brain Science and the Future of Education Links & Show Notes Out of our heads and into the classroom Memory Palace / Memory Journey (1:35) ..* Kevin Horsley, International Grandmaster of Memory ..* Priming (2:55) ..* Spacing (3:25) ..* Hidden Brain (3:49) ..* Thinking Fast & Slow / You are Not So Smart (4:11) ..* “The more you know, the easier it is to know more.” ..* Science of Success episode with Kevin Horsley ..* Storytelling (5:00) ..* Dreams as a story to create narrative from chaos ..* Broca’s Area (5:37) ..* Brain lighting up when hearing stories same as if action was happening to you (fMRI) ..* Stillmotion: touch the heart to move the mind Intro to Glenn Whitman (6:50) ..* NeuroTeach ..* CTTL ..* Think Differently & Deeply One educational truth: Every day every kid will bring his or her brain to class (7:54) How do kids actually learn, never trained (8:37) In 2007 - asked ourselves ‘What makes an Expert Teacher?’ (9:02) ..* Do we know enough about the organ of learning, the brain? Only 20% of teachers have been exposed to that sort of training, per Glenn’s experience Mind Brain Education - train St Andrews Teachers in the Learning Brain + ongoing PD in Educational Neuroscience (10:17) ..* Denise Pope at Stanford ..* Dan Willingham at UVA ..* Rob Coe at University of Durham in UK Mission-driven (12:55) Teacher enthusiasm for working with research (13:41) “Can you change the culture of a school through research?” (14:22) ..* We don’t intentionally use research enough in the learning space to improve instruction. ..* Teacher as researcher ..* Ready-made research (15:25) ..* E.g. Memory (16:00) ..* Spacing effect, active retrieval, dual coding, flashcards being misused ..* Action Research (17:01) ..* Original Research studies (17:25) Unconscionable List (18:12) - “detrimental pedagogy” ..* Labeling students (19:15) ..* Surprise quizzes that count for substantial points (19:51) ..* Wasting the beginning and the end of class (20:34) ..* Ebbinghaus Curve of Forgetting (21:55) ..* Exclusive Content: add 2 more to the list ..* No high school should start before 830 am (22:42) ..* No more than 4 subjects a day (23:20) ..* Other unconscionable list items: ..* Balance between project-based learning and the content knowledge necessary to be successful in those projects (23:38) ..* The Myth of Learning styles (24:34) ..* Howard Gardner Start and end of class (25:31) 3 questions every Monday from one teacher - one thing you remember from last week, 1 thing you remember from last month, 1 thing you remember from September (28:19) ..* Primacy recency effect Labeling (29:09) ..* What labels do to our mindset (29:57) ..* Create a fixed mindset & a self-fulfilling prophecy ..* Neuroplasticity (31:09) The Mindset Scholars Network (31:40) ..* Belonging Mindset ..* Purpose & Relevance Mindset Study - Reminded participants of race before a math assessment (33:34) ..* Hardiman out of Johns Hopkins ..* Downshifting (33:55) 12 Things Teachers should do for every student every day (35:16) ..* Choice Final Exams (35:38) ..* Low stakes Formative Assessment (37:08) ..* Connection between emotion and learning (37:37) ..* Rick Wormeli “Fair is not always equal.” ..* Spacing / active retrieval / dual coding ..* Exclusive Content ..* Teaching students the neuroanatomy behind learning (39:37) Making the podcast better (40:03) ..* Think Differently & Deeply - authors podcast (40:25) ..* Acknowledging prior knowledge Teaching is a learning profession for the adult (42:03) ..* You should be better in June than you were in September ..* Project Zero’s Thinking Routines ..* Ron Ritchhart ..* CTTL - Center for Transformative Teaching and Learning Mind, Brain, Education (44:10) ..* Twitter is a great lifeline - the Learning Scientists - subscribe! ..* @gwhitmancttl ..* “NeuroTeach Global” being released in January 2019 (45:01) Multitasking (46:41) - think about the pace and the amount of activities we’re giving our students Self-testing is the million dollar strategy (49:00) - how much do you know without referencing anything, then build upon the gaps We want doctors that have studied the organs of the body; we want teachers that have studied the organ of learning (50:47) ..* Studying the learning brain should be the foundation in our professional learning for improving at other pedagogical techniques Takeaways (53:21)

Do you have middle and high school students doing original research? Consider connecting them with the open-access Journal of Emerging Investigators for guidance and a chance to publish their findings. Jamilla Akhund-Zade (Co-Editor-In-Chief) and Nico Wagner (Director of Outreach) join Lab Out Loud to talk about the Journal of Emerging Investigators and how it can guide young scientists in the research process that ultimately helps them develop the skills they need to publish their own research. Show notes at: https://laboutloud.com/2018/04/episode-186-emerging-investigators/

In today's epsiode, we speak with Niel Malhotra on how he takes data and turns it into blog posts that go viral for companies. We also talk about how he pitches journalists to get covered on high profile blogs. Niel Malhotra is also the founder of Growista.

Tackling complex math, data analysis, or other challenging problems to give your app a competitive advantage.

AJN AJN editor-in-chief Shawn Kennedy speaks with authors Joanne Disch and Jane Barnsteiner about their study, which investigated nursing school policies and practices for reporting and tracking student errors and near misses.

Clare McDermott is chief consulting editor of Chief Content Officer magazine and owner of Solo Portfolio. She’s also a specialist in original research — which is a fantastic opportunity for anyone involved in content marketing. Sarah Mitchell and Dan Hatch caught up with Clare at Content Marketing World in Cleveland, Ohio, last week — right after she got off stage from interviewing the author of The Underground Railroad, Colson Whitehead. Clare is on Twitter: @SoloPortfolio.

  Since 2012, I have been researching meaningful work. This investigation led me to interview over a hundred entrepreneurs, professionals, authors, and regular folks like you and me — about legacy, life, joy, and fulfilling work. This is the first set of findings from that original research. Meaningful work exists at the intersection of Values, Talent, and Service. -- Notes: Article: http://ernestbarbaric.com/meaningful-work/ MindTools Values Exercise: https://www.mindtools.com/pages/article/newTED_85.htm StrengthsFinder Test: https://www.gallupstrengthscenter.com/ DISC Test: https://www.tonyrobbins.com/disc/ Meaningfulness Research: https://www.fastcompany.com/3032126/how-to-find-meaning-during-your-pursuit-of-happiness-at-work Music by Little Glass Men: http://freemusicarchive.org/music/Little_Glass_Men/ -- Connect with me on Twitter at: https://twitter.com/ebarbaric          

AJN editor-in-chief Shawn Kennedy speaks with nurses from Shawnee Mission Medical Center in Shawnee Mission, Kansas, about a study they conducted to determine how an electronic risk assessment tool would compare with nurses’ judgment in identifying patients at risk.

As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conducting original research, and how you can leverage your findings to create value for your firm.

In the rural setting, women who experience intimate partner violence (IPV) face unique challenges. AJN’s editor-in-chief Shawn Kennedy with Karen Roush about a study she conducted to analyze the perceptions of rural health care providers regarding IPV prevalence, how comfortable they feel asking about emotional and physical abuse, and whether they feel able to help those women who disclose it.

Studies have shown that a diverse health care workforce is key to reducing racial and ethnic disparities in health care. But while the U.S. Latino population has tripled, the Latino RN workforce has not kept pace. AJN’s editor-in-chief Shawn Kennedy speaks with the author about the issues spurring this research and what can be done to increase the number of Latino nurses.

How long does it take to create a blog post? About 2.5 hours. Andy Crestodina, founder of Orbit Media, explains why your blog posts that contain original research create the greatest traction and impact online. Learn how to create unique, data-driven content that will make your blog posts standout and rank higher in Google on this episode of The Brand Journalism Advantage Podcast See the show notes.

Author Barbra Mann Wall describes her article, which uses oral history interviews to give voice to retired African nurse leaders, who describe what nursing practice and education meant to them during and after periods of colonization in Africa from the 1950s to the 1970s. Their stories offer alternative concepts of nursing identity formation and professionalism.

It used to be that evidence of sexual assault was not collected during the initial health exam unless the assault survivor had already initiated a report to law enforcement agencies. However, recognizing the trauma surrounding an assault, some states do conduct a forensic exam, store the evidence and allow survivors up to two years to decide whether or not to report the crime. Lead author Laurie Heffron discusses with AJN editor-in-chief Shawn Kennedy the findings of her mixed methods study of the impact of this nonreport option on health professionals, survivors and the criminal justice system.

In June 2010, we published Pittman’s article on ethical recruitment of foreign-educated nurses (FENS); now, Pittman and colleagues report on a survey of FENS regarding equitable treatment in the workplace. Editor-in-chief Shawn Kennedy discusses the findings with Pittman.

People with Lack of Original Research Ideas (PLORI); Advertisement; From Volume CLXVIII, Number 4, of Speculative Grammarian, December 2013 — People with Lack of Original Research Ideas in Linguistics (PLORI), is a national support group for postgraduates and early-career researchers in the broad field of linguistics who are affected by the negative psychosocial, physical and academoprospective effects of Lack of Original Research Syndrome (LOR-Syndrome). (Read by Tuuli Mustasydän.)

Should there be an influenza pandemic, hospitals will need to rely on their employees who may be fearful for their own health or spreading the illness to families. In this study, research Sharon Martin and colleagues report on a survey of Maine nurses and their willingness to report to work and what factors might influence them to do so. Some of her results are surprising. AJN’s editor-in-chief Shawn Kennedy discusses the ramifications of her findings and what nurse administrators need to keep in mind.

Objectives To assess the completeness of reporting of sample size determinations in unpublished research protocols and to develop guidance for research ethics committees and for statisticians advising these committees. Design Review of original research protocols. Study selection Unpublished research protocols for phase IIb, III, and IV randomised clinical trials of investigational medicinal products submitted to research ethics committees in the United Kingdom during 1 January to 31 December 2009. Main outcome measures Completeness of reporting of the sample size determination, including the justification of design assumptions, and disagreement between reported and recalculated sample size. Results 446 study protocols were reviewed. Of these, 190 (43%) justified the treatment effect and 213 (48%) justified the population variability or survival experience. Only 55 (12%) discussed the clinical importance of the treatment effect sought. Few protocols provided a reasoned explanation as to why the design assumptions were plausible for the planned study. Sensitivity analyses investigating how the sample size changed under different design assumptions were lacking; six (1%) protocols included a re-estimation of the sample size in the study design. Overall, 188 (42%) protocols reported all of the information to accurately recalculate the sample size; the assumed withdrawal or dropout rate was not given in 177 (40%) studies. Only 134 of the 446 (30%) sample size calculations could be accurately reproduced. Study size tended to be over-estimated rather than under-estimated. Studies with non-commercial sponsors justified the design assumptions used in the calculation more often than studies with commercial sponsors but less often reported all the components needed to reproduce the sample size calculation. Sample sizes for studies with non-commercial sponsors were less often reproduced. Conclusions Most research protocols did not contain sufficient information to allow the sample size to be reproduced or the plausibility of the design assumptions to be assessed. Greater transparency in the reporting of the determination of the sample size and more focus on study design during the ethical review process would allow deficiencies to be resolved early, before the trial begins. Guidance for research ethics committees and statisticians advising these committees is needed.

While there’s been much in the literature about the importance of improving hand hygiene practices in acute care settings, there’s been little about this topic in the outpatient setting. AJN editor in chief Shawn Kennedy speaks with the lead author about this report on an intervention to improve hand hygiene practices among health care providers in two outpatient clinics.

Editor-in-chief, Shawn Kennedy, interviews April Gerlock about her research on documentation of screening veterans with PTSD for intimate partner violence (IPV). She found that only one-quarter of these men – considered a high risk group for IPV – had screening documented. Gerlock also talks about how nurses in any setting can use brief encounters to screen for IPV and provides some suggestions for responding.

AJN editor-in-chief Shawn Kennedy talks with the author about the scant research available and suggests ways to open discussions around this sensitive issue.

Editor-in-chief Shawn Kennedy discusses with Dowdell her ground-breaking research on risky Internet behaviors in adolescents and young adults and where it may intersect with the online activity of sexual offenders. The results are concerning and point to areas where safeguards and education are needed.

Interim editor-in-chief, Shawn Kennedy interviews Eileen Thomas about her qualitative research exploring men’s awareness and knowledge about male breast cancer and implications for nursing practice. Her survey “provides a starting point for the development of evidence-based, gender-specific, health promotion and disease prevention interventions for men.”

2005/05/12. Students present original research about AIDS.

2005/05/12. Students present original research about AIDS.

In their work with patients with cystic fibrosis, Lomas and colleague Susan B. Fowler noticed that a few of their patients learned they had the disease only after their children were diagnosed. They decided to survey cystic fibrosis centers to learn more about the number of people with cystic fibrosis who are having children who also have the disease. Interim editor-in-chief, Shawn Kennedy interviews Paula Lomas about her work, the findings of her survey and implications for nurses.