POPULARITY
47 episodes with productized
23 episodes with productized
5 episodes with productized
6 episodes with productized
2 episodes with productized
2 episodes with productized
2 episodes with productized
2 episodes with productized
2 episodes with productized
Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.Timestamps:00:00 - Intro01:44 - Overview of productized services and funnel building03:21 - How to build a niche-focused service07:59 - Implementation of funnel templates and ads11:10 - Funnel Strategies in 202514:43 - How to make a great VSL18:54 - Funnel Strategies in 2025 pt221:05 - Where to use funnels23:51 - Demonstration of Perspective funnel building29:48 - Using funnels to validate startup ideasBuild your next sales funnel: https://try.perspective.co/4i8i3dkviavyKey Points:• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue1) The Productized Service RevolutionAgencies are shifting from service-heavy to product-heavy models using AI + automation.Some are scaling to $1M/MONTH with 80% profit margins by:• Targeting specific niches (bakeries, lawyers, etc)• Delivering business-critical results• Using ONE killer funnel templateThe best part? You can run this with just 1-2 freelancers + AI agents.2) The Two Most Profitable Service ModelsAcross thousands of agencies using Perspective, two business models consistently outperform:A) RECRUITING FUNNELSHelp businesses find talent through automated systemsB) LEAD GENERATION FUNNELSDeliver qualified prospects to businesses3) The "One Funnel, Sell Twice" StrategyThe most successful agencies:• Pick ONE industry (preferably not tech-savvy)• Create ONE funnel template that delivers results• Use AI to customize it for each client• Automate fulfillment with AI agentsTop agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work?The best performing funnels focus on:• SPEED: Pages loading less than 1 second convert 2.5X better• INTERACTIVITY: Quiz elements that create engagement• PERSONALIZATION: Tailoring content based on responses• CONSISTENCY: Matching ad messaging to landing pageThese elements create a "dopamine hit" similar to social feeds.5) The VSL (Video Sales Letter) FrameworkFor creating high-converting video content:• Focus intensely on the HOOK (first 5 seconds)• Provide genuine EDUCATION and value• Show PROOF that builds credibility• Create a natural progression to the OFFER6) How To Build Your First FunnelThe process is simpler than you think:1. Start with a mobile-first approach (95% of paid social traffic is mobile)2. Use quiz elements to qualify leads3. Personalize follow-up based on responses4. A/B test continuously (Perspective makes this easy)7) The Startup Validation Strategy1. Build an audience on social2. Create a funnel to test messaging3. Send organic traffic to validate4. Collect quiz data to understand pain points5. THEN build your productKEY TAKEAWAY:The future of services is PRODUCTIZED.With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:• Focusing on one niche• Delivering one critical result• Using one killer funnel• Automating with AILCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NIELS ON SOCIALInstagram: https://www.instagram.com/nielsklementLinkedIn: https://www.linkedin.com/in/nielsklement/
#352 Think selling online courses is the key to success? Think again! It's no longer enough to just package information and hope people stick around. In this episode hosted by Kirsten Tyrrel, serial entrepreneur Ray Blakney breaks down how to turn decades of expertise into a thriving online education business. He shares why traditional course models are fading and how connection and accountability are the real keys to success in today's AI-saturated world. You'll learn his step-by-step framework for launching a productized education business, how to price based on real transformation, and the simple tools you need to start with low overhead. Ray also reveals why giving away your knowledge for free can actually help you grow faster — and more profitably. This episode is a must-listen for anyone looking to build impactful, scalable education businesses that deliver real results! What we discuss with Ray: + Why knowledge is now commoditized + The 3 pillars of real education + Connection and accountability over content + Productized education vs. coaching + How to price based on transformation + Giving away information for free + Low-cost tools to start teaching + Scaling through systems and teachers + Building community for long-term growth + Turning decades of experience into impact Thank you, Ray! Check out Productized Education at ProductizedEducation.com. Follow Ray on Facebook, Instagram, LinkedIn, and YouTube. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
It was a daily grind of ‘win the work, do the work, get paid for the work, only to have to find more work to replace the work' that led David Hart (known as the ‘Agency to SaaS guy') to sell his agency and embark on a new SaaS business.After founding digital agency Codegent in 2004, by 2014, after acquiring another agency, Thin Martian, David felt like he was on the treadmill to nowhere. In 2016, he launched SaaS business, ScreenCloud, which hit 8 figures in ARR after only six years and continues to see strong growth year-on-year. The switch has created significant financial value for him and his co-founders, investors and staff. David now advises other agencies and early-stage SaaS founders on scaling their own products, He sits on five boards as a NED and is the author of Productized: Stop Selling Time and Transition to Selling SaaS. In this episode, Dominic uncovers the strategies and mindset shifts necessary to transform a service-oriented business into a thriving SaaS company. We explore the contrasting dynamics of hiring and growth between the agency and SaaS models and the critical role of building an experienced team to achieve rapid expansion. David lays bare the exhilarating yet daunting task of burning through investment to scale revenue, the importance of aligning with market needs and avoiding the pitfalls of launching products without demand. DiscoverStart by Testing Your Idea: Before creating a product, it's important to make sure people actually need it. You can do this by asking potential customers questions that get to the heart of their problems. A good product should either help people make money, save money, or solve an important issue they worry about.Moving from Services to Products: David transitioned from running a company offering services to selling a product. This shift allowed his business to grow faster and become easier to scale compared to offering services.Spending Money to Grow: To grow a software business like ScreenCloud, David had to spend money up front, especially to get new customers. Investors encouraged him to spend boldly to grow quickly, even if the business wasn't immediately profitable.Focusing on One Thing Is Key: David realised that trying to create multiple products at once made it hard to succeed. Instead, focusing on creating one strong product helped him and his team direct their time, energy, and resources more effectively.Learning from Early Failures: Before ScreenCloud, David worked on many products that didn't succeed. He learned that talking to potential customers early on and finding out if they'd actually pay for a solution are critical steps to avoid wasting time and money on ideas that won't work.Book recommendations:April Dunford - Sales Pitch & Obviously AwesomeRob Fitzpatrick - The Mom TestDavid's book Productized is out nowDominic's book Mind Your F**king Business is out now
What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. What you'll learn: Turning agency challenges into scalable product opportunities. The importance of understanding customer needs and validation. How content marketing drives growth on a limited budget. David's journey offers valuable lessons for marketers aiming to create lasting impact. Don't miss this chance to learn practical strategies for building your own success story. Competition time
What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. What you'll learn: Turning agency challenges into scalable product opportunities. The importance of understanding customer needs and validation. How content marketing drives growth on a limited budget. David's journey offers valuable lessons for marketers aiming to create lasting impact. Don't miss this chance to learn practical strategies for building your own success story. Competition time
In today's episode, I had the pleasure of sitting down with Jennifer Orechwa, a marketing strategist and CEO of Salt Marketing an agency dedicated to helping health and wellness practitioners grow their practice with powerful, automated marketing solutions. Jennifer shares her journey from corporate marketing to helping wellness practitioners grow their businesses as we dig into the importance of differentiation in a competitive market, the significance of building a cohesive customer journey, and the strategies for productizing services to enhance client engagement. We also discuss the significance of high-touch client relationships and optimizing offers to ensure client success, ultimately aiming to help practitioners create repeatable assets in their business that sustain their growth both in the short and long-term. Enjoy! Mentioned in this episode Salt Marketing Main Website Salt Marketing on Instagram 5-Part Video Workshop to Help You Market and Grow Your Wellness Practice 90 Day Marketing Canvas Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.
Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how B2B companies can successfully sell and market productized services. Eisha talked about the “7 deadly sins of productization” and highlighted the challenges to transitioning from a customized to a productized approach.
If you offer SEO as a service in 2025, you HAVE TO WATCH THIS VIDEO! It covers the only way to grow an SEO Agency in 2025, through a productized service offering.
What do you have the resources (of time, energy and money), strengths and skills for? This is the essential question to ask yourself when starting a business, particularly when you are branching out from private practice. This episode is actually pulled from a lesson in the Business Model Buffet, which is the bonus course within the Healing Arts Practice Incubator (HAPI). https://www.simpleprospering.com/hapi In that course, I talk all about the different business models that people in the healing arts can use to deliver their expertise or service. Things like: Private practice Group practice Running a studio or center Signature courses Hosting retreats or events Productized services Membership/subscription offerings And, of course, hybrids of any of the above Before we get to serving ourselves something at the buffet however (aka before we can choose a business model), we first need to do some informed inquiring into what we are and aren't up for, and what the new model will ask of us.
Launching heyrosie.com. First demos. Twitter feeds. Productized consulting. Homepage rewrite. Summer camp. Concerts. Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel
Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower. After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans. In this episode, we talk about the company's all-in-one membership. We also cover: • Productizing healthcare • Democratizing concierge medicine • Building a consumer longevity brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superpower's Website: https://superpower.com/ Superpower's Twitter: https://x.com/superpower Reach out to Jacob: https://x.com/J__Cub - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
867: In a global organization, an enterprise architecture that links technology to its everyday users enables IT to better identify and deliver value-added opportunities. In this episode of Technovation, host Peter High interviews Jonathan Webster, the senior managing director and chief operating officer of CPP Investments. Jon discusses his career journey, his experience at Boston Consulting Group and Lloyds Banking Group, and the transition from the CIO role into the COO role. Jon talks about the strategic importance of technology and data in driving investment strategies, the shift towards a product-based technology delivery model, the implementation of a modular architecture, and the potential of generative AI to revolutionize workflows. Jon emphasizes the significance of being software-defined for security, integrating user-centric design, and the necessity of fostering a culture of curiosity, dissatisfaction with the status quo, and thorough understanding within his team. Finally, Jon reflects on the kets to his career success and looks ahead at the trends in generative AI and other technologies.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
867: In a global organization, an enterprise architecture that links technology to its everyday users enables IT to better identify and deliver value-added opportunities. In this episode of Technovation, host Peter High interviews Jonathan Webster, the senior managing director and chief operating officer of CPP Investments. Jon discusses his career journey, his experience at Boston Consulting Group and Lloyds Banking Group, and the transition from the CIO role into the COO role. Jon talks about the strategic importance of technology and data in driving investment strategies, the shift towards a product-based technology delivery model, the implementation of a modular architecture, and the potential of generative AI to revolutionize workflows. Jon emphasizes the significance of being software-defined for security, integrating user-centric design, and the necessity of fostering a culture of curiosity, dissatisfaction with the status quo, and thorough understanding within his team. Finally, Jon reflects on the kets to his career success and looks ahead at the trends in generative AI and other technologies.
Idea hunting. Competitors. Levels. Portfolios. Rough products. Customer success. Weekly pricing. Productized services. Earthquakes. Supplements. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on TwitterEpisode Topics & Timestamps00:00 Early podcasting success fueled by validation and education.05:59 Content strategy should align with expertise and budget.08:48 Daily marketing podcast successful with 2700 episodes.11:28 Ads to the newsletter to value, not ads.14:23 Starting an agency is challenging but rewarding.16:31 Start side hustle, secure financial cushion first.21:06 Strategic hiring in the US, referral recruiting.24:46 Productized agencies offer clear and predictable services.26:28 Maintaining quality and demand for creators is important.31:29 Webinar on real-life AI use cases.35:53 Monthly marketing content with unlimited options available.36:45 Finding sponsors for your newsletter through titles.42:18 Financial subscriptions, conferences, and high returns.44:48 Powerful email sales strategy: ask for a reply.46:25 Creating communities for learning and networking.50:00 Stay focused, avoid distractions and reach success.Links MentionedLeveling Up NewsletterSingle Grain
In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you'll learn: 1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium. 2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points. 3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing. 4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery. 5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue. These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices
Founder of swyftsites.com (websites for online coaches) Jason Gracia is back on the podcast pulling the curtain back on exactly how he built a 7-figure, completely productized web design service that gets his clients results.In This Episode00:00 - Productizing Web Design 05:50 - Building a Successful Service19:25 - Proven Website System for Coaches27:47 - Business Strategy in Design39:17 - Content Collection and Website Development Process49:37 - Efficient Website Building and Client Acquisition55:53 - Maximizing Partnerships for Business Growth1:03:17 - Coaching Program and Tracking Client Success1:06:18 - Seven Year Itch Principle for Entrepreneurs1:13:13 - Productizing Your BusinessGet all links, resources and show notes at:https://joshhall.co/312Early access to my new course "Scale Your Way" is open now!!Go to joshhall.co/scale for your special early access offer
“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health. Today's guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old agency that serves pharmaceutical and medical device brands. So, how did he build a thriving, data-driven agency in the pharmaceutical niche? The usuals: deep vertical expertise, early referrals, and savvy positioning, sure, but what really sets Jeff (and this episode) apart is his focus on self-betterment as a leader, company culture, and using purpose as a bedrock for his company. Jeff shares how he went from founding the company in 2007, the ups and downs along the way, and how they got to where they are now, a successful agency with over 200 employees. Corey and Jeff dive into topics like self-development as a leader, fostering open communication among employees, and productizing verticalized services. Tune in for a look into: Starting an agency in the pharmaceutical space. How a patent became a marketing campaign. Lead generation through networking and the early days of the agency. How to tell if there is a culture problem in your organization. Productized services and how to use them to differentiate. Here are some actionable key takeaways for agency founders: Culture and core values generate growth through good work. Leaders need to practice transparency even in tough times. Find processes in your organization that facilitate better communication. Purpose gives employees a reason to come to work every day. Don't be afraid to say no to business, narrowing down is essential if you verticalize. The resources mentioned in this episode are: Connect with Jeff on Linkedin Here Learn More About Relevate Health Here.
For full show notes visit Law Subscribed and enter your email in the form to subscribe to the Substack newsletter.Check out Jim's LinkedIn, One Stop Legal, Online Business Foundations, Jim's YouTube Channel, and The Hart Law Firm.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel using the code LAWSUBSCRIBED to get 10% off an annual subscription.Register for ABA TECHSHOW 2024 and attend both of presentations called (1) Podcasting for Lawyers: Mastering the Medium with AI; and (2) AI will Redefine Firm Business Models and End the Billable Hour. Are You Prepared?Follow @lawsubscribed everywhere.Sign up for the Subscription Seminar Waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
Today I'm joined by Late Checkout's Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix.We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.
In this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?" Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection. Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory. Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science. Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services. João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digital products and value creation at Cofidis. Resources: Find Inês on Linkedin: https://www.linkedin.com/in/inesliberato/ Find Chiedza on Linkedin: https://www.linkedin.com/in/chiedzamuguti/ Find João on Linkedin: https://www.linkedin.com/in/joao-colaco-de-freitas-jcf/ Find Elizabeth on Linkedin: https://www.linkedin.com/in/lizimmer/ Stay Updated: Twitter: https://twitter.com/productizedconf Instagram: https://www.instagram.com/productized.co/ LinkedIn: https://www.linkedin.com/school/productized/
In this episode we dive into creating Productized services in Construction Planning and Scheduling. The Challenge You've been asked to be the VP of Planning and Scheduling at a top consultancy. Traditionally, the company has provided people but there have been constraints on planning and scheduling talent. She wants you to figure out ways to do more with less. The CEO has tasked you specifically with creating a productized strategy for clients. Continue Learning Access to top Planning and Scheduling Jobs. Subscribe to the Beyond Deadlines Linkedin newsletter. Check Out Our YouTube Channel. Connect Follow Micah, Greg and Beyond Deadlines on LinkedIn. Beyond Deadlines Specialized in empowering construction planners and schedulers worldwide, we offer rich content, advice, and tools to launch and boost your career in planning and scheduling. No degree? Transitioning? Seasoned expert? We're your resource. Forget about expensive certifications and out-of-date degrees. Access the future of planning with us. About Micah Micah, an Intel project leader and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He also writes two construction planning and scheduling newsletters. M.Sc in Project Management, Saint Mary's University. About Greg Greg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at Nodes and Links, he's revolutionizing projects with pioneering AI controls. Experience groundbreaking strategies with Greg's expertise. Topics We Cover change management, communication, construction planning, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing. --- Support this podcast: https://podcasters.spotify.com/pod/show/beyonddeadlines/support
James Slaney, Co-Founder and COO at Dubber, joins UC Today's Kieran Devlin.The conversation includes the following topics:The challenges and benefits of creating a productized version of AIHow productized AI helps with customer engagementWhat the future holds for conversational AI
In this installment, we're diving into the inspiring journey of Eric, a solo entrepreneur who turned his passion for video editing and motion graphics into a successful productized service business. Today, we'll explore the key principles that propelled Eric's agency to success.Firstly, we'll delve into the art of strategic networking and outreach. Discover how Eric utilized platforms like LinkedIn to connect with potential clients and create valuable opportunities. We'll then explore the power of niche-focused productization, understanding how Eric tailored his services for specific markets, making a significant impact on his success. Finally, we'll unravel the importance of showcasing a strong portfolio, examining how this played a pivotal role in building trust with clients and attracting new business.Introduction:Welcome listeners to the episode focused on the entrepreneurial journey of Eric, a solo entrepreneur, and his thriving video editing and motion graphics business.Introduction to the key principles discussed: Strategic Networking and Outreach, Niche-Focused Productization, and Showcasing a Strong Portfolio.Principle 1: Strategic Networking and OutreachExplanation of how Eric leveraged platforms like LinkedIn for strategic outreach, connecting with potential clients in his target audience.Insights on building a valuable online network, engaging in meaningful conversations, and creating opportunities through social media platforms.Tips for business owners on effective networking, including genuine communication and identifying mutually beneficial relationships.Principle 2: Niche-Focused ProductizationExploration of how Eric identified a niche market (Saas, B2B, and AI startups) and tailored his services to meet their specific needs.Discussion on conducting market research, understanding niche pain points, and aligning services with the target audience's requirements.Advice for entrepreneurs on identifying their own niche, developing specialized offerings, and standing out in a competitive market.Principle 3: Showcasing a Strong PortfolioExamination of how Eric's strong portfolio played a crucial role in building trust with clients and showcasing his expertise.Insights into creating an impressive portfolio, including case studies, testimonials, and visual representations of work.Tips for business owners on updating and maintaining their portfolios, utilizing them as powerful marketing tools to attract new clients.Conclusion:Recap of the key principles: Strategic Networking and Outreach, Niche-Focused Productization, and Showcasing a Strong Portfolio.Encouragement for listeners to apply these principles in their own entrepreneurial endeavors, enhancing their chances of success.Closing remarks, thanking listeners for tuning in and inviting them to stay connected for more insightful episodes.
In this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives. Resources: Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/ Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/ Stay Updated: Find us on Twitter: https://twitter.com/productizedconf Find us on LinkedIn: https://www.linkedin.com/school/productized/
In this episode of the Productized podcast, our host Margarida Cosme speaks with Melissa Perri, author of the book Escaping the build trap. In this episode, Melissa deep dives into her extensive career and how the experience of being a software engineer and designer helped her become a better product leader. We also discuss escaping the build trap topic and what companies can do to become more outcome centric. Melissa talks about predictions over the last years and shares some trends she believes will become relevant in product management. I hope you enjoy this episode!
In this episode of the Productized podcast, Margarida speaks with Inês Liberato, Product & CPO Coach at Founders Factory. Inês explores her curious career path and shares how the role of women in tech is changing. She talks about the importance of building what matters and the need for accountability in AI. We hope you enjoy this conversation.
Episode 479: Sam Parr (https://twitter.com/theSamParr) answers listener questions in this special Q&A episode. Learn how he researches & validates business ideas, what his hiring process looks like, how he's managed to build huge, passionate communities, and much more. Want to see more MFM? Subscribe to the MFM YouTube channel here. Check Out Sam's Stuff: • Hampton • Ideation Bootcamp • Copy That Check Out Shaan's Stuff: • Try Shepherd • Shaan's Personal Assistant System • Power Writing Course • Daily Newsletter • Small Boy Newsletter — Show Notes: (00:00) Intro (00:40) How Sam Researches Business Ideas (9:45) Sam's Health & Fitness Routine (14:55) When to Embrace Shiny Object Syndrome (19:00) How to be Interesting (26:20) Why Loyalty is Everything (28:45) How to Hire (33:30) How to Build Community (37:00) Tips to Start a Productized-service — Links: • Similarweb - https://www.similarweb.com/ • Annual Reports - https://www.annualreports.com/ • Companies House - https://www.gov.uk/government/organisations/companies-house • Central Athlete - https://www.centralathlete.com/ • MyBodyTutor - https://www.mybodytutor.com/daily-coach/ • ViralCuts - https://www.viralcuts.co/ • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
In this episode of the Productized podcast, Margarida speaks with Randy Silver, product consultant, and coach. Randy shares his original career path with the product manager and what he has learned that helped him succeed. He discusses his book and his most recent PM community, CPO circles. Randy deepens some of the topics of his articles, such as Twitter, Airbnb, and Tumblr product strategy. We hope you enjoy this conversation.
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In this episode of the Productized podcast, Margarida speaks with Anabela Cesário, CPO at Outsystems. Anabela shares her career journey and some leadership insights. She also shares the challenge of dealing with the fear of public speaking and her techniques to overcome it. Anabela talks about Product operations and how to implement it within a company. I hope you enjoy the talk!
In this episode of the Productized podcast, Margarida speaks with Gonçalo Gaiolas, CPO at SoSafe. During the episode, Gonçalo shares his work experiences at OutSystems, the challenges of scaling it, and the importance of having empathy and passion for your work to achieve success as a PM. He also shares his gap year and the key takeaways from this incredible experience. By the end of the episode, he talks about the CPO role and its importance in an organization.
Can a web design company for home services make a million dollars? It sure can. Ryan created just that. On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm. From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan's journey is extraordinary. In the face of adversity, he found his niche - creating his firm, 180 Sites, which provides home services businesses with productized websites on a subscription basis. What's truly captivating is Ryan's inspiring rise from a starting point of virtually nothing to now commanding an impressive $115,000 in monthly recurring revenue with $100,000 coming just from web subscriptions. This remarkable growth exemplifies Ryan's resilience, business skills, and potential growth that any agency can experience through vertical specialization and productization. Join Corey and Ryan on Vertical Go-To-Market as they discuss: Ryan's transformative journey from exterior cleaning to leading a successful agency, illustrating the power of resiliency and adaptability. The strategic decision to focus 180 Sites' services on the home services industry, showcasing the potential of niche marketing. How Ryan built his agency's revenue to an astounding $115,000 in monthly recurring earnings, offering valuable lessons in strategic growth. Actionable Key Takeaways for Agency Founders: Embrace resiliency and adaptability: Be open to navigating unexpected twists and turns in your entrepreneurial journey, as they can lead to remarkable transformations. Discover your niche market: Identify a specific industry or vertical where you can provide specialized services, allowing you to stand out and attract targeted clients. Harness the power of niche networking: Focus your marketing efforts on reaching and engaging your niche audience, highlighting your expertise and tailored solutions. For example, custom gifts and handwritten notes. Strategically grow your revenue: Implement effective strategies to build recurring revenue streams, such as productized services or subscription models, to achieve sustainable business growth. Join us as we discuss healthcare marketing and verticalized agencies as a whole.
180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month!Ryan's Links:180sites.com ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
This is the first episode of season 15 of the Productized Podcast. We are featuring speakers and partners of Productized Conference 2023. In this episode, Productized founder André Marquet talks with João Freitas, Head of Digital Products and Value Creation at Cofidis Group. João shares his insights on how product management and product thinking can be used to create customer value in the financial services industry. He also shares his experience developing products, some earlier career mismatches, and the importance of being customer-centric. Tune in to learn about the challenges and opportunities of product management in the financial services industry. This episode was brought to you by our partner Cofidis Group, under the brand new Next by Cofidis. --- Join Europe's #1 Product Conference this fall in Lisbon and:
Productizing a service can lead to fast growth and large scale. But, it seems scary and many Founders of service firms do not know where to start. Listen to this episode, and hear how Collective 54 member, Nish Parikh, funneled cash from his staffing firm into the development of a product called Talent Arbor. As a result of this innovation, Nish is helping those on the Autism spectrum build rewarding careers. Members are invited to attend the private Q&A session with Nish and hear how leading with empathy drives innovation and impact.
In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show
We read a listener's question regarding how they can turn their graphic design skills into a service where they can work for themselves rather than someone else. In the past, we've mentioned how it's really hard to turn graphic design services into something that people want to buy every month multiple times. In other words, it's a service you have to keep selling over and over again which makes it really hard to scale and requires you to constantly be looking for new opportunities. The question comes from someone who doesn't want to do that but still wants to utilize their passion and experience in graphic design. Join us in this episode where we give our individual inputs on how we would use this skill as a productized service for an agency or freelance concept that keeps clients paying every month. Not only that, but a service that clients find value in and you don't have to keep selling your value to existing clients. HINT: Don't think about how you can provide graphic design services to clients... think about how you can use graphic design in the services you provide. If you liked this episode, leave us a review on Apple or Spotify and tell us what you like about this episode or the podcast in general. We love to hear your feedback! Have another skill you want our input on how to turn into a productized service? Head over to everbrospodcast.com/contact-us/ and let us know!
Want to receive this listing in your inbox? Signup for our weekly newsletter:https://www.getrevue.co/profile/acquanon-----Michael Girdley (@Girdley) and Mills Snell (@thegeneralmills) talk about a Productized design services agency for startups that started in January 2020 in New Jersey. We discuss how this business works and what we think about the business model. We also discussed the status of Agencies in this macro environment. The two also share their insights on strategies to buy this business without setting aside the year-to-year expected revenue.-----Thanks to our sponsor!SMBash.com - Join us in Austin, TX from April 27th - 30th, 2023, for one-on-one interaction with others who focus on buying, operating, and investing in the SMB and Micro-PE space.SMBash is a live gathering of SMB, Micro-PE, and ETA owners, operators, and investors.-----Show Notes: (00:00) - Introduction(01:01) - Our sponsor is SMBash(02:24) - Mills & Michael catch-up(03:25) - Deal & financials: Productized design services agency for startups(07:01) - How does this deal work?(08:54) - What do we think of this business model?(10:14) - How is customer relationship management in this business?(13:41) - What happens to Agency businesses in this macro environment?(16:18) - Why is this a “mullet” business? How does that work?(18:25) - Why would Mike pass on this one?(21:57) - What is the bull case for agencies?(25:19) - How would Mike negotiate this deal?-----Additional episodes you might enjoy:#143 - Is this cell tower business any good?#142 - Should we buy this Crossfit Gym?#141 - A very profitable B2B Internet Business in the Petcare Vertical#140 - Let's SBA the heck out of this deal - with special Guest Heather Endresen----- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.
Gloria Hwang is the founder and CEO of Thousand, an urban cycling brand that makes helmets that you'll actually want to wear and makes micro-mobility cool. Here's what you're going to learn from Gloria Hwang: How to deliver products that the market really wants How to master distribution by aligning with the right partners How to raise funds and use it efficiently to grow your company How to find the right funding partners that align with your company's long term vision Join the Tribe & Receive Weekly 5-min Traction Briefings: https://www.shegetsshitdone.com/join
Today on the show we have Farzad Rashidi, Lead Innovator at Respona. In this episode, Farzad shares how Visme went from 0 to 3million in organic traffic, and how they took that strategy and turned it into a new product. We then discussed why organic and paid search traffic impact retention differently, and how customers that are actively searching to solve a problem have significantly higher retention.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.
Productization definition from Investopedia: The process of developing or altering a process idea, skill or service to make it marketable for sale to the public. Productized services can also be packaged and offered as subscription-based services. shout out to our sponsor this week, Gusto to learn more about Productizing Advisory, check out Gusto's people advisory training and get certified at gusto.com/training and type in the code SONS100 at checkout to receive $349 off your training!! the Acronym we're using to Productize Advisory today is CPA C for Cadence P for Process A for Agenda the steps to productize your services: Step #1, find a recurring problem or need that you're constantly seeing from your customers. Step #2 develop a solution to the problem Step #3 create a system that is repeatable and can be taught to others Step #4 train others on the system Step #5 deliver the services, get feedback, and continue to improve. Fixed fee pricing and how that's now becoming more normal for our industry has forced us to productize our services when someone's paying for something, you have to deliver a set of services each month. Cadence is one of the most important parts of productization, and there's gotta be an agenda, and there has to be a system and an approval process that can be taught shout out to GrowthLab, Dan Gertrudes, Steven Bylar, Heather Satterly, Korey shout out to LivePlan for productizing the delivery of forecasting shout out to all the Excel Jockey's and Peter Wen and TallyFor shout out to Niks, Kenji, Josh Lance, and Michael Ly, and of course your teacher Jacklyn Anku shout out to EO and Scaling Up and Verne Harnish and EOS and Traction and Geno Wickman --- Send in a voice message: https://anchor.fm/sonsofcpas/message
Matt Report - A WordPress podcast for digital business owners
Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it? What does the website look like? Productized service or digital product? Smash that like button on a secret formula to generating $5m in Facebook ad sales All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind. Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works. Has he considered convergent PMP into a hosted solution? What about outside acquisition? You'll have to listen to the episode to find out! Transcription This episode of the Matt report is brought to you by how to market your plug-in dot com a framework for the sleep deprive developer. If you ask yourself, how do I get more downloads for my plugin? What about more sales? Should I do this lifetime license thing? You need to pick up the book, how to market your plugin over app. How to market your plugin.com. Programming is about computer behavior. Marketing is about human behavior. Fortunately for us both a fairly predictable and you can learn more inside the book. How to market your plug-in dot com. This book will help you market while you're building your plugin. Instead of treating your marketing as a last resort. I can't tell you how many times. How many interviews I've had, where the developer has just fallen upon luck and chance that they have a business in front of them. People are downloading their plugin. People are buying their plugin, but they hit a certain point of plateau where they need to scale. They need to get the word out there and this book will help you do it. Check it out@howtomarketyourplugin.com. Thanks for supporting the show. This episode is also brought to you by media, ron.com media ron.com Ronald Ereka he's back. He creates WordPress plugins. In fact, one of his plugins I was searching for the other day. Totally forgot that he made it called highlight and share. He creates a highlight and share plug, and you can highlight sections of texts and share them with your network right on your WordPress website. Event tracking for gravity forms, simple comment editing and custom query blocks. I'm going to click into the event, tracking for gravity forms. Of course you'll need gravity forms, but you can download event tracking for free, right from either his website, media, ron.com or search for it on wordpress.org. It's got 30,000 plus active installs. Well at the time of this recording, it was, it was updated a week ago. But if you're looking to connect Google analytics, Google tag managers, to your gravity forms. Well to do a vent trackings, this plugin will do the trick. Check out media, ron.com for more of his plugins, reach out the Ronald you reca. If you have any other questions about building a WordPress plugin for yourself. Thanks for supporting the show. Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself. I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are doing in my space. How did she do it? What does the website look like? Product I service or digital product. Smash that like button on a secret formula to generate $5 million in Facebook ad sales. And all of this with our blinders on. Sometimes the real secret is just staying in the game. Today's guest first joined us eight years ago. Right? When he and his wife were making the transition to full-time product sales, leaving custom client work behind. Now paid memberships pro has over 100,000 active installs, according to the wordpress.org directory and his business is getting a lot more focused on doing what works. Has Jason considered converting, paid memberships pro into a hosted solution. What about outside acquisition? You'll have to listen to the episode to find out. You're listening to the Maryport. A podcast for the resilient digital business builders. Subscribe to the newsletter at maryport.com/subscribe or follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Share this episode on your social media. We'd love more listeners around here. Okay. Let's get into today's episode. With Jason. hey, Jason, welcome to the program. Hey, it's great to be here. I'm a big fan, a big listener, and it's good to just get to chat with you again. Um, I'm going to do this every couple of weeks. Like there's a thunderstorm today and I'm going to, you know, the thunder storm is gonna cancel this one too, and I'll have to reschedule for next week. so I last had you on eight years ago, when you were one of the founding. Interviewees of the Maryport podcast, a lot has changed. And a lot hasn't changed. Uh, for paid memberships pro and your business. Uh, and for WordPress. Chris lemma re recently wrote a post about, uh, the future success of WordPress, which we'll get into in a little bit and sort of how he sees hosts playing a role in the adoption of WordPress, uh, streamlining WordPress onboarding, even specific flavors of let's say membership sites, e-commerce sites, that kind of thing. But go back in your time machine and let me know, where were you mentally? Eight years ago with the business. And when we first interviewed. Yeah. Um, so that, that would have been 2013, which would have been a couple of years after paid memberships pro launched. And at that point PM pro was really a loss leader for our consulting business. So it was mostly just Kim and I, and we had a couple of contractors, um, you know, who helped out with random things. But we, you know, we had a membership plugin for WordPress and we parlayed that into, you know, 10 to $30,000, you know, gigs installing WordPress from membership sites and things like that. Um, and we were, we were doing that transition of like, Hey, how do we transition from a consultant company to a products company? We were just starting that around 2013 and, and also like figuring out our first hire. I remember how hard, like the first hire was, um, And now it's kind of like, you know, we're hiring all the time. It's like, it has to be a process where we're constantly, like we have relatively low turnover of employees and we've been like, grateful for that. But even that, like just growing and, you know, people go occasionally that, you know, we have to, as a process now, like hiring people as a process, it was like a huge deal. The biggest thing of the year, you know, in 2013. And now it's just another process. Yeah. Probably one of the most, uh, popular, free membership plugins that are out there. I know there's a lot of plugins out there that sort of skate by semi membership. You know, they're doing like log-in and access control, but certainly not to the degree of integration, ad-ons support general reach that you have memberships a hot space. Uh, when we've chatted a little while ago, I was curious of how do you. Competitively make the distinction between membership LMS. Like how do you fit yourself in the market so that you get the right customers and not the wrong ones? So you're arguably the most popular free memberships plugin. Um, you know, and there's some other plugins out there that are sort of like a third degree from a membership, like they do user profiles and they're also a membership. But a pure membership platform play that is you. How do you make the distinction amongst the third party competitors? The ones that have kind of sorta a membership plugin. And those have like an lms like a lifter lms a full-fledged learning management system where do you make the distinction with your marketing and your messaging? Yeah. So there's a ton of competition. And I remember one of our first, uh, kind of big web ventures for Kim and I was a wine website, like a wine tracking website, and that was another kind of niche. That like every week there was a new competitor and people like, what about this? What about this one here? Like, it's just part of business, like they're here. Um, and I feel like membership plugins are the same way. And maybe that's just because it's what I'm focused on. Any business is the same. Um, but yeah, there's a lot of membership plugins and they specialize, we like to call our homepage. We'll say that, you know, we're the most complete membership solution for WordPress. Um, and we really focus on. Members as like the core unit. And so you mentioned like LMS plugins, we integrate with LMS plugins. Um, you know, a lot of people who run membership sites want to also have courses. A lot of people who run core sites also want to have memberships. And so when we're talking to like a prospective user and trying to figure out if our solution is good for them, you know, we like to ask them like, what's the focal point of your business? Like, if it's. The members are the focal point of your business. Like you're an association or just, you know, in your mind, do you think about your members as like the important component and then how do I sell them things and how do I give them lessons? Like you might want to start with paid memberships. Pro is like the center component of your website and use like our courses add on or use an LMS that integrates with ours, you know, but focus on PM pro. And similarly, if you start with like a course and you really care about all the features that they have, like quizzes and progress, right. Um, you know, certificates and all the things that they do really well, like that's the most important part and you really just want to charge monthly for access to that. You could probably get by just using their membership add on. Um, and there there's so many different ways to like build these things. I really feel like that's, our job is to like find ways. To cut through all the options for the customer. Cause it's like overwhelming, they're overwhelmed with options and they just like, just tell me what I'm supposed to use. And we'd like to be the default choice, but you know, sometimes other solutions are better than ours in cases. So it's really like a conversation has to happen to figure that out. It seems like it's balancing. Being like the core engine I'll call it. I'll call it the engine of a membership for somebodies WordPress website. It's a fine balance to say that we're the engine, but you can also use lifter or you can use our ad-ons. Maybe you can even use another membership plugin, if somebody's crazy enough. So, how do you balance that? Uh, that messaging to say, look, we can act as the core component, almost like the routing. Of the commerce section, maybe even the permissions and access, uh, section. Of your membership site man, it's tough. Like, cause we early on, so like 2013, we would have been just getting into it. We had a plan called like do it for. Uh, so we offered for like $500 at the time, like, Hey, we'll install, paid memberships pro for you and do like a little bit of coding. And a lot of those little bit of coding were kind of these add ons that we've developed like, oh, integrate with, you know, event plugin integrate with BB press. Um, and so we, we built this footprint of integrations that kind of worked if a developer would wire it up for them. And the most popular ones were like, well, everyone keeps asking about this and they say, it's complicated. They don't know how to code, so we try to make it easier. And so, yeah, we kinda have that process of like, it's a platform where a press can do anything. Let's kind of have a, just that does it. Then when the just becomes popular, let's kind of streamline it into a plugin that still has some. Potentially like settings or it needs a developer to set up and then let's try to streamline it into something more user-friendly because as you go up that scale, like, it definitely becomes more and more to develop and maintain and support. Um, and we had ad-ons like our MailChimp add on early on was like more fully featured than the general MailChimp add ons that were out at the time. And we were like, Hey, let's build this in a way that you could use it even without paid memberships. But we didn't really market it that way. Um, but then it was kind of like, so we see this again. And again, like people will build a plugin. That's like one of our ad-ons, but in a general way. And it was like, it was as much work to build it for PM pro in the sense. And now I'm, you know, uh, not giving them credit for everything they have to do. And all the MailChimp solutions are kind of, you know, have surpassed our ads. Now, but at a time it was like, oh, like we could, so it's tempting to like, oh, we should just start an LMS business. Cause our little, you know, courseware plugin is pretty close to what they do, but we're kind of finding our space where like for the courses plugin that we built, we built it's launching soon. And it's um, you know, we tell people who want a course, like maybe you don't need a plugin. Maybe it's just a PDF or a page with content or a video. Like if your course is pretty straight forward, you don't have to conflict. But the, the plug-in that we have, we'll just add CPTs for like the basic structure of a course in the lesson and have a little bit of kind of progress tracking. And we felt like that's the bare minimum and we don't want to get into anything else. So if you want anything more than that, that same plugin will just integrate with learn dash lifter, um, learn, press, and like the most popular LMS. And that way we have kind of one plug and the maintain integration with all those LMS plugins, instead of like a bunch of different integrations went off with each one. So we're hoping that's easier to maintain, I'm just going to speak as a product maker and owner in a very small scale compared to what you're doing. But going back to my days with a conductor. I know one of the challenges is when you try to stay lightweight and you try to have like this modular approach. Like you could get into LMS, but that's another add on. Uh, the ad-ons and extending your core product. It can be another tricky thing because you have both, you have customers that request ad-ons Hey, it'd be great. If we worked with MailChimp convert kids, Salesforce, like all these other add ons that work. That customers are requesting. So you start looking at that as like market opportunity, and then you have the ones that you build and like, oh, wouldn't it be great to again, have that LMS section. Um, Is there a process that you work with internally? To reign that in. Because I know from building conductor. Creating ad-ons is a, is like, It's another micro product that you have to support in the sustain and look longterm. For example, when we were building conductor, we were building out Genesis templates. Um, before it became studio, press. So it was one of those things where. It was. Before, you know, it was like six months to a year to two years and like, oh God, like. This add on, hasn't been touched. It's no longer. Really doing what it was supposed to be doing, but we don't really have that many people using it. Uh do you have a balance to that is there a way to work through that methodically Yeah. Um, we try, I don't know. Yeah, it's a challenge. I don't know if we handle it. Well, a couple things that we do differently that maybe some other companies are coming around to as well. Um, but definitely like we have one big bundle. Um, like one price for everything. And so we don't have a marketplace. Like we have more, there are third party plugins, but they're like outside, you know, we don't have a marketplace where we sell the third already plugins, which is a good thing and a bad thing. So like it's bad in the sense that having a marketplace really does encourage developers to get involved because they're going to get paid. And I remember back in the day of like, I made a Jigoshop plug. Uh, for Braintree integration. And I think it sold like one copy per month, but like it just the fact that there was a marketplace encouraged me to kind of like generalize it and push it out there. Whereas I wouldn't have done that otherwise. So it encourages involvement, but what happens then is it's really hard to manage all these different people. You don't really have control over the add-ons that are important. And we saw companies like EDD and WooCommerce did this too, where they bought up a bunch of the most popular ones to kind of bring them in house. So we started with that. We were like, Hey, we kind of get it. Important to us and we, we bring it in house. Um, and we just try to like tell the developer community like, oh, we're working on, of course this plugin, you probably shouldn't or like, you know, if you want to help, this is what it looks like. It's all open source. Um, the other thing we do with that with integrations is I always try to make those plugins available for free and in the.org repository. So our rule of thumb is if it's an integration with another service or. We're not going to charge for, we're going to make it free and.org. And that incentivizes like both us and the other party to kind of maintain the plugin, the integration plugin, because sometimes it's awkward. Like if they're selling it for $50, but you know, you're not. And so you're like, wait, why am I helping to maintain like the thing you make money on? But I don't, or like, It's open source. So I could take your code or if I really feel like you're not doing it well, I'm going to make my own version. And so that's awkward when like, you know, who's plugged into you buy ours or theirs, or it doesn't encourage us to work together. Whereas like upfront, you know, when I reached out to integration partners, I'm like, Hey, we're going to make it free. We're going to make in.org. And the business model is not to sell this integration. It's, you know, the support, both our platforms. And in some ways that's leaving money on the table because it's a little bit opposite of how. The market has been, you know, how things have been in the past or what they expect. And it feels kind of right where if you're like, Hey, I don't use MailChimp. I use convert kit. So I'll just buy the convert kit one, you know, I don't have, instead of like, I'll pay $300 and I get all of them, but I only need one, one of the ad-ons. So, um, I guess, I mean, if it's free, it's free, but like, so like people are kind of trained to pay. It's it's such a great value. If they're like, Hey, for $50, I solve exactly the problem you have. Like that, like that business transaction is so much better than kind of like supporting the platform and all the crazy things you might do, you know? So it's, so we give up the opportunity to sell something like really direct to just say, but it it's better for the unuser and that, you know, we may we're the incentives are in alignment for everyone to maintain that integration. Yeah. And that's the most important we feel like at the software level is good. Like the business will work its way out. So I'll pull from the hint of Chris Lemon's article and I'll, I'll have that linked up in the show notes. But what is your opinion on web hosts being in the perfect position to. Well, not only own the customer, but be able to own the experience. So if they own. A web hosting customer who maybe isn't even using WordPress right now. No. Oh, okay. I've got the static site. I've got this other thing that I'm using. Uh, and I'm going to launch a WordPress site. I can click a button launch, a WordPress site. And what I feel is like what Chris and many other folks are leaning into in the hosting space is we'll have these ready, built. Websites for you. So in the case of membership sites, Uh, you know, they'll want to click of a button and you'll have all your membership plugins ready to go. Ready to host. Uh, without all of the fuss of going too well, folks like you or searching the directory and knowing which pieces of the puzzle they have to put together as the end user. And, um, you know, controlling that experience for, you know, for the better of the customer, it's less stress for the customer, less head-scratching. Uh, but it could eventually take money out of your pocket from some never having to search for paid memberships pro because they clicked a button. They got. Uh you know uh, another membership plugin powering their website so your thoughts on the hosting market creating these experience for customers I think it makes sense, you know, this kind of, uh, you know, um, what do you, bigger businesses are buying up the smart businesses and consolidation that's happening in the space. Makes sense, because from, uh, from my perspective, um, There's a couple of things. One is like, as our business grows, we kind of need more middle management. We need more kind of structure. Um, you know, I, I sometimes joke like, oh, the next, you know, four hires are like, you know, like a lawyer, an accountant and an HR person. And it's like, not really stuff that like, you see, like, Producing in the company. Um, and so like it's for companies of our size, it's like, oh, instead of doing that, you know, just, you know, sell yourself a bigger company and adopt, you know, their management team. So that's enticing, like from a business perspective. Um, but then also like hosting, like a hosted version of a product makes a lot of sense. Um, we capture all these customers and a lot of them already have a website or they're transitioning, but some of them don't and it's like kind of weird to be like, okay, well, like go build a website and then come back to me. Um, or like, we start to like help them earlier in the process. And we're like, you know, Hey, we could take it's really then tempting the business opportunity of like instead of $300 a year, take like a hundred dollars a month and give them like a standard hosting package. It makes our support a little bit easier in the sense that like we know exactly. You know how they're set up. We kind of cancel a lot of issues. Um, but then we have all these hosts, like hosts have fake. Whenever people say, just do that. I'm like, that's actually really hard. Like, you know, I'd have to like, You know, help support people's email and, uh, you know, cashing on their server and like when they want to do crazy things and if they get hacked and the security, and I was like, we'd have to figure all that out. And the host I've already figured that out. So it makes sense to partner with them. So that's like our perspective. And then I think on the host side, like hosting has become commoditized. So they need things to differentiate themselves from their competition and they need kind of products. People like both the products themselves, but also I think the personnel is important too. Like we need people who can like think from a product perspective, um, to build solutions for the end-users. Like, I think. Some of the hosts. I mean, they had some really great people inside, but they need more of those people, you know, thinking in that, that way. And I'm in alignment with, with Lama that, you know, a lot of end-users don't, they're not buying hosting, they're not buying WordPress or paid memberships pro they're like, you know, build me a, uh, you know, a trade association website or build me, you know, like a website for my business guru business, or build me a newsletter subscription website. And if we can connect with the customer at that experience, you know, It's a, it's a more direct sale. And part of that, like a huge part of that stack is the host and, you know, you know, they fill it with the product. So it all makes sense to me, I guess, So just lots of competition coming at you everywhere you have other free. Plugins competing with you in the WordPress repo. Now you have potentially have web hosts coming with pre-packaged membership plugins. You have standalone membership. Software as a service solutions that are out there already. Tons of competition. Have you ever just thought about like picking up your toys from this playground and going and building your own playground and doing the hosted route? Uh and going that maybe more traditional software as a service model with paid memberships pro Yeah. Uh, so still now committed, like our goal is to be the default membership platform for WordPress sites. Um, like if you are going to do memberships on WordPress, like we should be in the consideration. Like we should be one of the ones that you think about using. Um, and when, like I said, we're not going to always be the perfect fit, but we're good. And we're, we're pretty tied to WordPress. Like it is tempting, but like I said, to kind of, you know, build a hosted solution because. There's like when you do the math in a spreadsheet, there's kind of money there. And then it's kind of a simpler experience for the customers. Um, but to do that, well, we'd have to kind of joint venture with at least joint venture with a hosting company or someone who knows how to handle that. I think, um, which is like a little daunting. And like, whenever we really toy with those ideas, I feel like I'm taking my eye off the ball. You know, it's kind of like the, the core business we have. Is isn't stable enough that, you know, to take all that attention away and try to like build basically competing business. Um, so we're like really focused on WordPress and I feel like we're like, has a spot, like definitely like the competition, you know, like Stripe itself as a competitor. Like when we built Stripe integration, we were like probably the first membership plugins. Um, I almost said like e-commerce player. I don't know. Like we really jumped on strike really early. Um, probably when they were like beta labeled, but we built tripe integration and like Stripe, just handle payments and subscriptions. And like, if you wanted to cancel your subscription, we built a GUI for that. If you wanted to see your invoices, we had to gooey for that and we kind of managed everything, but now Stripe has like, um, it's called like Stripe payments or billing. I forgot how they brand it, but it like, they have more of that UI on the stripes. Um, and you can envision a plugin that kind of is way more bare bones than ours. Um, that just everything's in Stripe. And like, so like a Stripe straight up Stripe, WordPress membership, plugin, um, could compete with us where people just use Stripe. They don't even have to use a WordPress plugin, you know, they just put the button on their site. Um, so there's just, but anyway, yeah, there's, there's competition like that. And there's other competition of like all-in-one solutions, but there's always going to want to be a type of site, especially ones that are being built by agencies. That need more control and need more flexibility, want more ownership of their data and how things work. One, to be able to scale up in a certain way and kind of. We're going to just keep trying to target that user both like on the DIY side, you know, so it's like a lot of stuff is easy to set up, you know, just out of the box and follow our instructions and our videos. Um, and then the beauty of WordPress is, is flexible and you can make it, do whatever you want. So it's like, ah, I got a really cool idea to integrate with this thing and I can get to the code it's open source and we can have a developer do it. So we're always going to be focused on that, that user and. We're tempted and we build proof of concepts and we think about it all the time, but we're kind of focused actually on like the WordPress experience for now. Let's shift gears just a little bit, instead of talking about only the challenges. Uh, assess where you are. With the success of your product. Through the lens of what you've done with marketing, messaging, content, social. What have you done really well there. And I'm also thinking of. I know what it's like to operate a product, not even just with like my own stuff, but what we do at, at Casos is. We're always at that stage, like, man, what? Just one more, one more feature. If we just add this one more feature, we'd have X more sales or X more downloads or many more customers, and then you get that feature built in. You're like, oh, One more feature. I just want to add. One more feature to this list. When a lot of us should take a step back and say, look, I've got a solid product. I mean, you've been proving it now for eight plus years. Uh, maybe we should be focusing more on messaging, marketing, outreach, distribution, that kind of thing. So where are you with that? Uh mental tug of war as a owner and product create. So, I guess like the pat myself on the back, we did do a great job of like content marketing, you know, Kim, myself, you know, Travis and other team members that helped, like, since 2013, we were just constantly blogging. And the method works is like, when we get a question, like we're like, oh, let's answer that question and make a blog post where we answer it and put it out on the website. Um, and there was good tips in that area where like, you know, We would always try to generalize the questions, like solve a very specific problem, but yet don't say like, you know, doing X, Y, Z with paid memberships pro it's just doing XYZ. Um, yeah, it kind of increases the range of people who like one of our best performance. Blog posts is like how to name your membership level. And so if you're not using WordPress or paid members for anything, you just started trying to figure out, do I call them my tribe or my peeps? Or like, you know, like Kim did a bunch of research on like what the most common words are and kind of ways to brainstorm it. Um, so that, I mean, that post gets like, I don't know, like a few dozen, a hundred visits a day. And so it's posted like that, that kind of drove traffic. And we, we played the long game with developers in terms of like, I remember talking with agencies and developers, like our solution is the best you should use it. And they're like, yeah, sure. And then like a year later at a, at a conference, like you're still not using our plugin. And it's like, oh yeah. I mean, to do that. And after a while, you're like, we've kind of, we've kind of survived into our success, you know, but marketing could be better. Like we were focused on it. We're focused kind of on a lot of stuff, but marketing general, we just hired like, uh, Patrick Rolin to help out with marketing and we're hitting, you know, we're going off to a good start. I'm trying to figure out. And there's lots of little things like. We, you know, we struggle with like who our audiences, because like we're a platform and it's like, who uses your website or your, your software? And they're like all kinds of people. And you're like, you know, the marketers and the business people say like, well, just focus on one, you know? And it's like, well, how do I do that while also keeping them, you know, a platform because WordPress did that. Well, automatic did that with WordPress and WooCommerce did that, but full commerce, like they, you know, I was like, we want to still keep a platform. But there are things we could do. Cause I was sitting here just thinking about like, we really are like probably like the easiest way to just charge for access to a post page or category with WordPress and like our homepage we'll get into the technical stuff and the, you know, the kind of important stuff. And I was like, oh, there's a customer that just wants to charge $5 for access to a page. And like our homepage doesn't sell that really well to that customer. So we're figuring it out, both like. How do we take our levels and make them products and know who to target audience of all those products are and kind of sell that better. How do we, we also like there's kinds of all this data collected and we're going to do like, um, you know, tagging and kit or we're, we're switching to convert kit, but MailChimp has tags and other ones too, where it's kind of like, Hey, if you read this blog post, if you kind of click this button on our site, if you read this email, okay, we can guess that, like, you don't even have a WordPress site yet. And we should just send you our affiliate link for liquid web, um, you know, or something like that. They were like, you know, oh, you're, you're importing from something else. So let's kind of show you. Our tools for importing from our competition and stuff like that. Um, so kind of gathering more data so that we can send more specifically targeted messages, uh, is something that we're working on and that that'll probably help us get to the next level in terms of competing with the other membership. How much do you look at the success of your customers? Uh, membership sites. And how does that weigh into the overall success of paid memberships pro. And again, I'll preface this with a couple of things. So at Casos, one of the things I'm always challenged with was, well, if you don't. If you never create a podcast and then you'll never be successful with a podcast because you haven't found the time to commit to the podcast. So I can't help you be successful as a podcaster. If you can't. Manage, uh, the time commitment you, you need to put into creating at least one episode a month. I recently spoke to Dave Rodenbach, recaptured.io, sort of the same thing. If his customers aren't selling. Uh, product through their e-commerce store, largely in his world. If you don't have a good product or you don't have a good price or a good experience, and you're not going to buy in, how can we reclaim and help you reclaim sales? If you're not selling any product? How do you measure that in the marketing world of membership sites, digital products, digital access to content. Um, that seems even. Harder of a uh, of a challenge because of the just the wide breadth of that marketplace Yeah. I mean, that is an issue. I know, um, you know, we get like churn stats and we share some of them and I forget exactly where it is, but it's. W I think we retain like 60% of people who sign up pay this year, or six only 60% will pay next year. And people will be like, oh, SAS industry standards or something is like higher. Um, and it's like, so we've got to, we got to do better. There's stuff we could do better, but I'm like, how many of those just are not in business anymore? Like, you know, like you can't get that customer. Like they don't, they're not making money anymore. They're not, you know, no matter what you're going to do, like, you know, their business failed. Um, so that's definitely an issue. There's a couple of things we could do is like one is like help them. So one thing that's exciting is an update that's coming out for paid memberships pro, which like almost every other e-commerce related WordPress plugin did is how we integrate with Stripe in particular called Stripe connect so that our Stripe account is kind of linked to theirs. Um, so that when we get a percentage of the, you know, it's like a half a percent or something of what comes through, um, we're launching this and, um, so. That aligns you with your customers. So it's like, oh, the more money they make, the more money we make. And it's kind of exciting once it gets to scale is that, oh, we can just like put out a seminar for free that helps people do better and be more successful with their business because it's going to benefit us in the end. Um, so that's exciting. The other thing we try to do is, um, potentially focus on customers where that's less of an issue. Like I never got into the, what do they call it? Kind of like the entrepreneur or the kind of like hustle porn or, um, You know, like I'm not a fan of selling in that way where it's like, I know you don't have a business now, but you know, it's really easy. And like, you can have a business. I think if you, yeah. I mean, I like to joke about, so some of those, like here's a car I bought my mom. Um, but yeah. So I think like not marketing to them is like a first step. And instead, like there's, especially in the membership space, like there's associations that like, yeah, we have 5,000 members. We've had 5,000 members every year for the past 20 years. Like never changes and like, we're just going online. So it's kind of like, you can find those businesses that are already successful. Um, and I was just saying this to him. Another, like a presentation for like GoDaddy's a webinars series that was targeted at agencies. And I think for consulting, it's important to like, I mean, if someone wants to give you money to build a website from scratch that may or may not work, like take their money, set their expectations and try to do a good job. But if you focus on customers that, you know, already have a business already have, um, you know, some kind of a relationship with a potential customer, like to have a mailing list or, you know, um, You know, so, so we will try to focus our marketing on those marketing, on those kinds of customers that already have a business that's working, um, which should help that. Like it's when sometimes when I'm. Uh, when people are. Are are, are complaining and griping because something's difficult about setting up a website, which I, I tell you, I relate to you by the way. Cause it's like, I do this for a living. I wrote a book on WordPress, but like I was helping a friend every once in a while. I don't do it for paid, but I'll help friends set up websites sometimes. And I'll just be surprised at how hard it is for me. It's hard for me. It takes a lot of time. But when people gripe about the effort that's involved, I'm like, did you realize like you're starting a business and it's not easy. Like, I don't know where you got, like, just wait until you, you have your own angry customers or like. Other stuff, you know, you got to deal with taxes and all the random stuff and in part of business. , Speaking of business, not being easy recently talked about this on the WP minute podcast. Uh, WP engine did a report that the WordPress economy is like $600 billion. Uh, right around that, that mark. Lots of talk recently with acquisitions, um, you know, smaller developers picking up even smaller developer plugins, hosting companies like nexus purchasing every plug and that they can get their hands on. I'm sure this is not. Done, uh, automatic acquiring, um, Day one journal, like so much acquisition happening. In this space. Have you ever thought that? Well, maybe we can build a bigger business with PMP. If we went that route, we were able to go. To nexus and joined them with a membership plugin or wp engine that kind of thing what are the cards hold for acquisitions or investments in that space Uh, yeah, we have thought about like acquiring, um, other plugins products and, you know, it's kind of sparing some of that potentially is that the programmers are in demand. Um, and so. It feels, uh, like I feel bad about it, but I see some products that are, yeah, I've actually, I see products that people are side projects that people are doing. And I have a saying that like when they get to a thousand dollars a month, Sometimes it's really tough. And they're like, this isn't enough. You know, I think I'm going to stop. And I'm always like, no, a thousand dollars a month. Like you're halfway to $10,000 a month. Like you're not halfway to $2,000 a month. Like all that work you did to like collect any money whatsoever and build up to a thousand. Like usually if you have a product that's going to fit like your, at the time, it took you to get to a thousand dollars a month. You're going to get the $10,000. Um, so that's me like pumping up other entrepreneurs and trying to push them at the same time. I'm like, man, if it doesn't work out that guy's really sharp. And like, if he he's, he's, he's kind of shown that he can think product minded and build something. And like, if he can't make enough money to make a living, like, Hey, let me like give you a salary and kind of give you a job, you know, and you can build cool stuff for us. So I, yeah, I've kind of had that thought, um, of like, oh, like, Product people, if it's not working out their side gig, like when they look for, you know, a salary job, like, Hey, we get like a really smart developer that proves that they can ship. Um, and so I think there's some of that mindset at every scale, you know, I'm sure like, you know, something, some of the size of automatic would just by people or by business for the people behind it, you know? Um, and that's part of liquid, but like I said, hosting companies want product people, um, and people who can handle that to kind of, you know, maintain things. Um, and then. If you ask me, like any business idea, like, have you considered, like, it's almost funny, like, yeah. I consider everything, man. Like I love the staff. I probably have a spreadsheet that models it. And like, I'm like, I'm always talking and like, um, you know, like I can't wait to get back to like the conference circuit and like, you know, having drinks with Chris lemma late at night. Cooking up schemes of, you know, like, I feel like at one point I said, like, I was like, oh, can I just like sell my company to, and then work on machine learning. I was like nerding out about machine learning. And he was like, I have an idea for a machine learning thing. And it was like, yeah. So like, have I talked to Chris Lama about like quitting my job and like doing machine learning stuff for him? Like that happened once. Um, yeah, but we haven't really ever been serious about it. I did take a month earlier in this year where I was like, Hey, I'm going to have kind of informal talks, you know, with different people that just see. What might happen. And I was like, I gave myself a deadline of a month and made that clear. Um, and at the end of the month where like, no, like the current plan of like, you know, hire really great people, kind of get them handover the responsibilities that Kim and I have so that we don't have to spend as much time on kind of like maintaining what we have and we can push out a new directions. Like I like being my own boss. I like having control and I think we still fit and we it's good to have independent businesses in the WordPress space. Um, Yeah, but like, I mean, this space is valuable and all these companies are valuable. So it's, it's kind of exciting from that sentence. I mean, you know, a market is really growing booming even is when you see. I saw recently a small product that was announced in January of this year. So 2021. Um, already being sold. I mean, it has a nice website, has a nice name, nice brand. You know, it looks good, but it probably has less than a hundred customers. If that may be, I don't know, unless it's really doing much better than I thought it would be. Already for sale. And like in the back of my mind, I already know that somebody's going to buy that. Uh, there was, uh, on startups or the rest of us. Uh, Rob walling. Had I think he tweeted something or somebody sent him an email. I forget where it was, but somebody who was doing like 80,000 ARR in their business sold for one point something million. And it's almost like if you're a product maker, developer, this is almost like your way in. You know, to get acquired. So it's like, it's almost like the absolute best sort of resume. So if you can build like a micro product, get some traction and then turn to a business that you would actually like to work for. And there is some synergy between your little product and their big product. You could even sell that to them. As like a signing bonus, almost like here, I've already proven this. And I've got a customer base that comes with me and I can develop it for you. Uh it's an interesting world for the small product creator uh at the end of the Yeah. Yeah. So, I mean, it's analogous to like how not, you know, Programmers and people who can build products on demand, like people who can, you know, build engaging podcasts are in demand. And there's like a big gap between like building it and then making money for it and, you know, running a business. I mean, I'm spoiled that, like I have Kim as a partner who is like COO of the company and like get stuff done and can handle, you know, a lot of the, the business end and the accounting and stuff like that. And like, we get help for a bunch of individual things, but it's like, if I was like, just me by myself as like, I'm, I'm a pretty creative person. I can like build stuff and think strategically and stuff, but like actually like keeping the business running and not falling apart, I would have been lost like years ago without someone like him. So. Um, it's hard. Yeah. To make that leap from building something cool that people can use to like making enough money on it, to make it your data. But it's still really hard to make a compelling podcast. So I'm with you like people and there's demand like, you know yeah. Instead of finding something and hoping they can build a podcast, you know, the resumes they've already, you know, shipped a podcast. Jason Coleman everybody. Jason, where can folks find you to say thanks. Yeah. So I'm on Twitter, Jason underscore Coleman. Um, and my blog is the real Jason coleman.com. And yeah, we got a courses out on that's shipping in a week or two, and we have a big, like a 2.6 update, the paid memberships pro, which is wrapping up some, some features and, um, uh, it's got better Stripe integration, you know, that's going to be good there. Fantastic stuff. Everyone else. matterport.com. airport.com/subscribe. Join the mailing list. Don't forget to tune into your weekly dose of WordPress news in five minutes or less@thewpminute.com. ★ Support this podcast ★
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