Podcasts about productized

Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the catalyst for his agency's explosive growth. From hiring the right sales team to designing a killer commission structure, Travis shares hard-earned lessons on what really drives agency growth, even during economic downturns. If you're an agency founder aiming to scale revenue, retain more clients, and simplify your sales process, this episode is packed with actionable strategies you can put to work today. Episode Highlights: Specialization That Scales — How focusing on one niche fueled Rotate Digital's explosive growth. The Sales Hire That Changed Everything — Why industry knowledge matters less than sales experience. Commission Structures That Actually Work — How to incentivize performance and build a motivated team. Productized for Profit — Why packaging your services can boost revenue and retention. Retargeting Done Right — How Travis uses smart ads to stay top-of-mind and win more clients. Simplicity Sells — Why focusing on business outcomes wins more deals than technical jargon. Sales as Client Experience — How your sales process shapes long-term client satisfaction. Metrics That Matter — The KPIs Travis uses to drive a high-performing sales team. The resources mentioned in this episode are: - Check out Rotate Digital: https://travis@rotatedigital.com - Connect with Travis Weathers on LinkedIn: https://www.linkedin.com/in/travisweathers - Follow Travis on Instagram: https://www.instagram.com/travisweathers - Email Travis: travis@rotatedigital.com - Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

Are you a solopreneur worn out from doing all the things just to get your work noticed?In this conversation, Scott Perry (Creative on Purpose) and Jake Anderson (Build With Jake) explore a clearer, more values-aligned alternative: Productized Marketing. This isn't about funnels or hacks. It's about doing the work you love—and letting that be your marketing.Together, we unpack:* What productization really means (beyond the buzzword)* Why most marketing advice distracts you from your craft* How to build a business that fits your values and life* Why meaningful conversations outperform content strategiesIf you're looking to market with integrity and build a business that funds and fits your life, this one's for you.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have a sales system in place for showcasing your agencies services at a low-cost price point that creates an easy “yes” for your prospects? Many agencies are giving away insights in order to land big projects. However, a well-crafted foot-in-the-door offer helps you close clients faster by giving them a taste of what it's like to work with your agency, but also allows you to qualify whether a prospect is the right fit for your agency and team. Today's featured guest shares how productizing his offer helped streamline his sales process and communicate a clear value proposition. Furthermore, after building his strategic foot-in-the-door offer, he's been testing different pricing models to make it an easy “yes” for prospects while still attracting high-quality clients. Discover practical insights on scaling your agency, improving your sales strategy, and boosting conversion rates with intentional, value-driven offers. Spencer Powell is the founder of Builder Funnel, a digital marketing agency with roots in direct mail. He shares his journey transforming his family's direct mail business into a digital marketing powerhouse, discusses strategies for converting clients faster and easier, and talks about his recent experience building a foot in the door offer, which he is currently in the process of adapting and testing. Spencer has been on the show before talking about the game-changing move to get paid for strategy instead of giving away ideas and research for free. In this episode, we'll discuss: How a productized offer can revolutionize conversions. Building a successful foot-in-the-door offer. How could rethinking the entry-level pricing benefit sales? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Three Generations of Marketing Evolution and Adaptability Spencer's marketing roots run deep as part of a family legacy. His grandfather established a direct mail company that his father later acquired in the 1990s. Demonstrating entrepreneurial spirit early on, Spencer launched his own social media business as a side hustle immediately after college. The family business reached a turning point when Spencer's father attended an industry event where he heard direct mail was becoming obsolete. Recognizing the need to evolve, he invited Spencer to help transition the agency into the digital era. Together, they developed the agency's brand, realizing that having a niche would be an important to create a competitive advantage. This new direction proved so promising that they eventually sold off the direct mail division to concentrate fully on growing their digital brand. As the final step in this transformation, Spencer ultimately purchased his father's ownership stake and continued driving the business forward. How a Productized Offer Revolutionized Conversion Rates Like many agency owners, Spencer allowed himself to be in the sales seat for far too long, with an offer that included building custom proposals for all incoming prospects – a time-consuming process with unpredictable returns. The first step out of this was productizing his offer, which led to the creation of the "Remodeler Marketing Blueprint," a fixed-fee service providing clients with comprehensive one-year marketing strategies. This productized approach served dual purposes: it systematized the sales process while establishing a clear value proposition. Clients were offered to either implement the strategies independently using provided resources or hire the agency for full execution. By doing so, his agency not only streamlined their sales process but also established a clear value proposition and the agency's conversion rates soared from 15% to 70%. Despite this success, a one-year marketing plan was still a huge undertaking and there was opportunity to develop an even more accessible entry-level offering that could serve as a true foot-in-the-door product. 3-Step Agency Sales System to Build a Foot-In-The-Door Per Jason's suggestion, Spencer and his team borrowed the structure to build a foot in the door strategy and set up a discovery call – ranging from 15-30 minutes – which they use to assess if the prospect is a good fit, in the right industry, and are asking for services that the agency offers. If this discovery call is a success, the team will move on to selling a marketing framework call, a $497 call where they do an exhaustive run through of their website, look into their SEO and ads, and walk them through their Attract, Convert, and Measure framework. At the end of the call, the client will either take what they've learned and implement it themselves, move on to the next step of working with his agency, or ask for their money back. The framework was a success, with 35.5% of those who participated in the framework call converted into clients last year. Jason emphasized that the initial discovery call should evaluate whether prospects would be good long-term agency partners rather than just qualifying them for the framework call. Following this advice, Spencer encourages his sales team to book as many calls as possible, to get the practice they need to start discerning which prospects would actually move ahead to work with the agency and which never intended to get beyond that call. Implementing these steps was a real game changer for Spencer, who can now continually tweak, update, and improve it by recording the sales calls and review them with the team to highlight successes and room for improvement. All in all, the structure of an offering ladder will make it easier for the prospect, the sales team, and overall for the agency to offer value and better qualify clients. Rethinking Entry-Level Pricing Now, Spencer is in the process of reviewing his agency's foot-in-the-door pricing, by lowering it from the current $497 to around $197. Why charge less? Spencer finds that prospects often need to consult with higher-ups before committing to the current Price, which either slows down the process or could be the end of that interaction. However, these sorts of instances could indicate they're not speaking with a decision-maker, which agencies ideally should be when it comes to selling a foot in the door. For now, early results indicated a promising trend, with a notable increase in the number of scheduled calls and successful conversions. On one hand, this is a positive development, but it could also mean that the lower price point is also attracting prospects who are not the agency's ideal client. The team is exploring different ways to frame this pricing adjustment, such as positioning it as a limited-time offer or explaining that while the agency barely breaks even at this price point, it serves to identify genuinely interested prospects. They're also careful to clarify that this special rate doesn't reflect their standard hourly billing, which is substantially higher. It's something that Spencer will continue to evaluate with his team. If the lower price helps them acquire more clients monthly, it may prove beneficial in the short term and something they can revise in a couple of months looking, for instance, at client retention and how those relationships ultimately played out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.Timestamps:00:00 - Intro01:44 - Overview of productized services and funnel building03:21 - How to build a niche-focused service07:59 - Implementation of funnel templates and ads11:10 -  Funnel Strategies in 202514:43 - How to make a great VSL18:54 -  Funnel Strategies in 2025 pt221:05 - Where to use funnels23:51 - Demonstration of Perspective funnel building29:48 - Using funnels to validate startup ideasBuild your next sales funnel: https://try.perspective.co/4i8i3dkviavyKey Points:• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue1) The Productized Service RevolutionAgencies are shifting from service-heavy to product-heavy models using AI + automation.Some are scaling to $1M/MONTH with 80% profit margins by:• Targeting specific niches (bakeries, lawyers, etc)• Delivering business-critical results• Using ONE killer funnel templateThe best part? You can run this with just 1-2 freelancers + AI agents.2) The Two Most Profitable Service ModelsAcross thousands of agencies using Perspective, two business models consistently outperform:A) RECRUITING FUNNELSHelp businesses find talent through automated systemsB) LEAD GENERATION FUNNELSDeliver qualified prospects to businesses3) The "One Funnel, Sell Twice" StrategyThe most successful agencies:• Pick ONE industry (preferably not tech-savvy)• Create ONE funnel template that delivers results• Use AI to customize it for each client• Automate fulfillment with AI agentsTop agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work?The best performing funnels focus on:• SPEED: Pages loading less than 1 second convert 2.5X better• INTERACTIVITY: Quiz elements that create engagement• PERSONALIZATION: Tailoring content based on responses• CONSISTENCY: Matching ad messaging to landing pageThese elements create a "dopamine hit" similar to social feeds.5) The VSL (Video Sales Letter) FrameworkFor creating high-converting video content:• Focus intensely on the HOOK (first 5 seconds)• Provide genuine EDUCATION and value• Show PROOF that builds credibility• Create a natural progression to the OFFER6) How To Build Your First FunnelThe process is simpler than you think:1. Start with a mobile-first approach (95% of paid social traffic is mobile)2. Use quiz elements to qualify leads3. Personalize follow-up based on responses4. A/B test continuously (Perspective makes this easy)7) The Startup Validation Strategy1. Build an audience on social2. Create a funnel to test messaging3. Send organic traffic to validate4. Collect quiz data to understand pain points5. THEN build your productKEY TAKEAWAY:The future of services is PRODUCTIZED.With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:• Focusing on one niche• Delivering one critical result• Using one killer funnel• Automating with AILCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NIELS ON SOCIALInstagram: https://www.instagram.com/nielsklementLinkedIn: https://www.linkedin.com/in/nielsklement/

#352 Think selling online courses is the key to success? Think again! It's no longer enough to just package information and hope people stick around. In this episode hosted by Kirsten Tyrrel, serial entrepreneur Ray Blakney breaks down how to turn decades of expertise into a thriving online education business. He shares why traditional course models are fading and how connection and accountability are the real keys to success in today's AI-saturated world. You'll learn his step-by-step framework for launching a productized education business, how to price based on real transformation, and the simple tools you need to start with low overhead. Ray also reveals why giving away your knowledge for free can actually help you grow faster — and more profitably. This episode is a must-listen for anyone looking to build impactful, scalable education businesses that deliver real results! What we discuss with Ray: + Why knowledge is now commoditized + The 3 pillars of real education + Connection and accountability over content + Productized education vs. coaching + How to price based on transformation + Giving away information for free + Low-cost tools to start teaching + Scaling through systems and teachers + Building community for long-term growth + Turning decades of experience into impact Thank you, Ray! Check out Productized Education at ProductizedEducation.com. Follow Ray on Facebook, Instagram, LinkedIn, and YouTube. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

It was a daily grind of ‘win the work, do the work, get paid for the work, only to have to find more work to replace the work' that led David Hart (known as the ‘Agency to SaaS guy') to sell his agency and embark on a new SaaS business.After founding digital agency Codegent in 2004, by 2014, after acquiring another agency, Thin Martian, David felt like he was on the treadmill to nowhere. In 2016, he launched SaaS business, ScreenCloud, which hit 8 figures in ARR after only six years and continues to see strong growth year-on-year. The switch has created significant financial value for him and his co-founders, investors and staff. David now advises other agencies and early-stage SaaS founders on scaling their own products, He sits on five boards as a NED and is the author of Productized: Stop Selling Time and Transition to Selling SaaS. In this episode, Dominic uncovers the strategies and mindset shifts necessary to transform a service-oriented business into a thriving SaaS company. We explore the contrasting dynamics of hiring and growth between the agency and SaaS models and the critical role of building an experienced team to achieve rapid expansion. David lays bare the exhilarating yet daunting task of burning through investment to scale revenue, the importance of aligning with market needs and avoiding the pitfalls of launching products without demand. DiscoverStart by Testing Your Idea: Before creating a product, it's important to make sure people actually need it. You can do this by asking potential customers questions that get to the heart of their problems. A good product should either help people make money, save money, or solve an important issue they worry about.Moving from Services to Products: David transitioned from running a company offering services to selling a product. This shift allowed his business to grow faster and become easier to scale compared to offering services.Spending Money to Grow: To grow a software business like ScreenCloud, David had to spend money up front, especially to get new customers. Investors encouraged him to spend boldly to grow quickly, even if the business wasn't immediately profitable.Focusing on One Thing Is Key: David realised that trying to create multiple products at once made it hard to succeed. Instead, focusing on creating one strong product helped him and his team direct their time, energy, and resources more effectively.Learning from Early Failures: Before ScreenCloud, David worked on many products that didn't succeed. He learned that talking to potential customers early on and finding out if they'd actually pay for a solution are critical steps to avoid wasting time and money on ideas that won't work.Book recommendations:April Dunford - Sales Pitch & Obviously AwesomeRob Fitzpatrick - The Mom TestDavid's book Productized is out nowDominic's book Mind Your F**king Business is out now

What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. What you'll learn: Turning agency challenges into scalable product opportunities. The importance of understanding customer needs and validation. How content marketing drives growth on a limited budget. David's journey offers valuable lessons for marketers aiming to create lasting impact. Don't miss this chance to learn practical strategies for building your own success story. Competition time

What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. What you'll learn: Turning agency challenges into scalable product opportunities. The importance of understanding customer needs and validation. How content marketing drives growth on a limited budget. David's journey offers valuable lessons for marketers aiming to create lasting impact. Don't miss this chance to learn practical strategies for building your own success story. Competition time

In today's episode, I had the pleasure of sitting down with Jennifer Orechwa, a marketing strategist and CEO of Salt Marketing an agency dedicated to helping health and wellness practitioners grow their practice with powerful, automated marketing solutions. Jennifer shares her journey from corporate marketing to helping wellness practitioners grow their businesses as we dig into the importance of differentiation in a competitive market, the significance of building a cohesive customer journey, and the strategies for productizing services to enhance client engagement. We also discuss the significance of high-touch client relationships and optimizing offers to ensure client success, ultimately aiming to help practitioners create repeatable assets in their business that sustain their growth both in the short and long-term. Enjoy!   Mentioned in this episode Salt Marketing Main Website Salt Marketing on Instagram 5-Part Video Workshop to Help You Market and Grow Your Wellness Practice 90 Day Marketing Canvas Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how B2B companies can successfully sell and market productized services. Eisha talked about the “7 deadly sins of productization” and highlighted the challenges to transitioning from a customized to a productized approach.

If you offer SEO as a service in 2025, you HAVE TO WATCH THIS VIDEO! It covers the only way to grow an SEO Agency in 2025, through a productized service offering.

What do you have the resources (of time, energy and money), strengths and skills for?  This is the essential question to ask yourself when starting a business, particularly when you are branching out from private practice.  This episode is actually pulled from a lesson in the Business Model Buffet, which is the bonus course within the Healing Arts Practice Incubator (HAPI). https://www.simpleprospering.com/hapi In that course, I talk all about the different business models that people in the healing arts can use to deliver their expertise or service. Things like:  Private practice Group practice Running a studio or center Signature courses Hosting retreats or events Productized services Membership/subscription offerings And, of course, hybrids of any of the above Before we get to serving ourselves something at the buffet however (aka before we can choose a business model), we first need to do some informed inquiring into what we are and aren't up for, and what the new model will ask of us.   

Launching heyrosie.com.  First demos.  Twitter feeds.  Productized consulting.  Homepage rewrite.  Summer camp.  Concerts. Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's SaaS, Clarityflow  Brian on Twitter: @casjam Brian on Threads: @brian.casel

Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower. After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans. In this episode, we talk about the company's all-in-one membership. We also cover: • Productizing healthcare  • Democratizing concierge medicine • Building a consumer longevity brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superpower's Website: https://superpower.com/ Superpower's Twitter: https://x.com/superpower Reach out to Jacob: https://x.com/J__Cub -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion  

867: In a global organization, an enterprise architecture that links technology to its everyday users enables IT to better identify and deliver value-added opportunities. In this episode of Technovation, host Peter High interviews Jonathan Webster, the senior managing director and chief operating officer of CPP Investments. Jon discusses his career journey, his experience at Boston Consulting Group and Lloyds Banking Group, and the transition from the CIO role into the COO role. Jon talks about the strategic importance of technology and data in driving investment strategies, the shift towards a product-based technology delivery model, the implementation of a modular architecture, and the potential of generative AI to revolutionize workflows. Jon emphasizes the significance of being software-defined for security, integrating user-centric design, and the necessity of fostering a culture of curiosity, dissatisfaction with the status quo, and thorough understanding within his team. Finally, Jon reflects on the kets to his career success and looks ahead at the trends in generative AI and other technologies.

867: In a global organization, an enterprise architecture that links technology to its everyday users enables IT to better identify and deliver value-added opportunities. In this episode of Technovation, host Peter High interviews Jonathan Webster, the senior managing director and chief operating officer of CPP Investments. Jon discusses his career journey, his experience at Boston Consulting Group and Lloyds Banking Group, and the transition from the CIO role into the COO role. Jon talks about the strategic importance of technology and data in driving investment strategies, the shift towards a product-based technology delivery model, the implementation of a modular architecture, and the potential of generative AI to revolutionize workflows. Jon emphasizes the significance of being software-defined for security, integrating user-centric design, and the necessity of fostering a culture of curiosity, dissatisfaction with the status quo, and thorough understanding within his team. Finally, Jon reflects on the kets to his career success and looks ahead at the trends in generative AI and other technologies.

Idea hunting.  Competitors.  Levels.  Portfolios.  Rough products.  Customer success.  Weekly pricing.  Productized services.  Earthquakes.  Supplements. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's SaaS, Clarityflow  Brian on Twitter: @casjam Brian on Threads: @brian.casel

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on TwitterEpisode Topics & Timestamps00:00 Early podcasting success fueled by validation and education.05:59 Content strategy should align with expertise and budget.08:48 Daily marketing podcast successful with 2700 episodes.11:28 Ads to the newsletter to value, not ads.14:23 Starting an agency is challenging but rewarding.16:31 Start side hustle, secure financial cushion first.21:06 Strategic hiring in the US, referral recruiting.24:46 Productized agencies offer clear and predictable services.26:28 Maintaining quality and demand for creators is important.31:29 Webinar on real-life AI use cases.35:53 Monthly marketing content with unlimited options available.36:45 Finding sponsors for your newsletter through titles.42:18 Financial subscriptions, conferences, and high returns.44:48 Powerful email sales strategy: ask for a reply.46:25 Creating communities for learning and networking.50:00 Stay focused, avoid distractions and reach success.Links MentionedLeveling Up NewsletterSingle Grain  

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you'll learn: 1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium. 2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points. 3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing. 4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery. 5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue. These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder of swyftsites.com (websites for online coaches) Jason Gracia is back on the podcast pulling the curtain back on exactly how he built a 7-figure, completely productized web design service that gets his clients results.In This Episode00:00 - Productizing Web Design 05:50 - Building a Successful Service19:25 - Proven Website System for Coaches27:47 - Business Strategy in Design39:17 - Content Collection and Website Development Process49:37 - Efficient Website Building and Client Acquisition55:53 - Maximizing Partnerships for Business Growth1:03:17 - Coaching Program and Tracking Client Success1:06:18 - Seven Year Itch Principle for Entrepreneurs1:13:13 - Productizing Your BusinessGet all links, resources and show notes at:https://joshhall.co/312Early access to my new course "Scale Your Way" is open now!!Go to joshhall.co/scale for your special early access offer

“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health. Today's guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old agency that serves pharmaceutical and medical device brands. So, how did he build a thriving, data-driven agency in the pharmaceutical niche? The usuals: deep vertical expertise, early referrals, and savvy positioning, sure, but what really sets Jeff (and this episode) apart is his focus on self-betterment as a leader, company culture, and using purpose as a bedrock for his company. Jeff shares how he went from founding the company in 2007, the ups and downs along the way, and how they got to where they are now, a successful agency with over 200 employees. Corey and Jeff dive into topics like self-development as a leader, fostering open communication among employees, and productizing verticalized services. Tune in for a look into: Starting an agency in the pharmaceutical space. How a patent became a marketing campaign. Lead generation through networking and the early days of the agency. How to tell if there is a culture problem in your organization. Productized services and how to use them to differentiate. Here are some actionable key takeaways for agency founders: Culture and core values generate growth through good work. Leaders need to practice transparency even in tough times. Find processes in your organization that facilitate better communication. Purpose gives employees a reason to come to work every day. Don't be afraid to say no to business, narrowing down is essential if you verticalize. The resources mentioned in this episode are: Connect with Jeff on Linkedin Here Learn More About Relevate Health Here.

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Today I'm joined by Late Checkout's Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix.We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024. 

In this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?" Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection. Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory. Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science. Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services. João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digital products and value creation at Cofidis. Resources: Find Inês on Linkedin: https://www.linkedin.com/in/inesliberato/ Find Chiedza on Linkedin: https://www.linkedin.com/in/chiedzamuguti/ Find João on Linkedin: https://www.linkedin.com/in/joao-colaco-de-freitas-jcf/ Find Elizabeth on Linkedin: https://www.linkedin.com/in/lizimmer/ Stay Updated: Twitter: https://twitter.com/productizedconf Instagram: https://www.instagram.com/productized.co/ LinkedIn: https://www.linkedin.com/school/productized/

In this episode we dive into creating Productized services in Construction Planning and Scheduling. The Challenge You've been asked to be the VP of Planning and Scheduling at a top consultancy. Traditionally, the company has provided people but there have been constraints on planning and scheduling talent. She wants you to figure out ways to do more with less. The CEO has tasked you specifically with creating a productized strategy for clients. Continue Learning ⁠⁠Access to top Planning and Scheduling Jobs.⁠ Subscribe to the ⁠⁠Beyond Deadlines⁠⁠ Linkedin newsletter. Check Out Our YouTube Channel. Connect Follow ⁠Micah⁠, ⁠Greg⁠ and Beyond Deadlines on LinkedIn. Beyond Deadlines Specialized in empowering construction planners and schedulers worldwide, we offer rich content, advice, and tools to launch and boost your career in planning and scheduling. No degree? Transitioning? Seasoned expert? We're your resource. Forget about expensive certifications and out-of-date degrees. Access the future of planning with us. About Micah Micah, an Intel project leader and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He also writes two construction planning and scheduling newsletters. M.Sc in Project Management, Saint Mary's University. About Greg Greg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at Nodes and Links, he's revolutionizing projects with pioneering AI controls. Experience groundbreaking strategies with Greg's expertise. Topics We Cover change management, communication, construction planning, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing. --- Support this podcast: https://podcasters.spotify.com/pod/show/beyonddeadlines/support

James Slaney, Co-Founder and COO at Dubber, joins UC Today's Kieran Devlin.The conversation includes the following topics:The challenges and benefits of creating a productized version of AIHow productized AI helps with customer engagementWhat the future holds for conversational AI

In this installment, we're diving into the inspiring journey of Eric, a solo entrepreneur who turned his passion for video editing and motion graphics into a successful productized service business. Today, we'll explore the key principles that propelled Eric's agency to success.Firstly, we'll delve into the art of strategic networking and outreach. Discover how Eric utilized platforms like LinkedIn to connect with potential clients and create valuable opportunities. We'll then explore the power of niche-focused productization, understanding how Eric tailored his services for specific markets, making a significant impact on his success. Finally, we'll unravel the importance of showcasing a strong portfolio, examining how this played a pivotal role in building trust with clients and attracting new business.Introduction:Welcome listeners to the episode focused on the entrepreneurial journey of Eric, a solo entrepreneur, and his thriving video editing and motion graphics business.Introduction to the key principles discussed: Strategic Networking and Outreach, Niche-Focused Productization, and Showcasing a Strong Portfolio.Principle 1: Strategic Networking and OutreachExplanation of how Eric leveraged platforms like LinkedIn for strategic outreach, connecting with potential clients in his target audience.Insights on building a valuable online network, engaging in meaningful conversations, and creating opportunities through social media platforms.Tips for business owners on effective networking, including genuine communication and identifying mutually beneficial relationships.Principle 2: Niche-Focused ProductizationExploration of how Eric identified a niche market (Saas, B2B, and AI startups) and tailored his services to meet their specific needs.Discussion on conducting market research, understanding niche pain points, and aligning services with the target audience's requirements.Advice for entrepreneurs on identifying their own niche, developing specialized offerings, and standing out in a competitive market.Principle 3: Showcasing a Strong PortfolioExamination of how Eric's strong portfolio played a crucial role in building trust with clients and showcasing his expertise.Insights into creating an impressive portfolio, including case studies, testimonials, and visual representations of work.Tips for business owners on updating and maintaining their portfolios, utilizing them as powerful marketing tools to attract new clients.Conclusion:Recap of the key principles: Strategic Networking and Outreach, Niche-Focused Productization, and Showcasing a Strong Portfolio.Encouragement for listeners to apply these principles in their own entrepreneurial endeavors, enhancing their chances of success.Closing remarks, thanking listeners for tuning in and inviting them to stay connected for more insightful episodes.

In this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives. Resources: Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/ Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/ Stay Updated:  Find us on Twitter: https://twitter.com/productizedconf Find us on LinkedIn: https://www.linkedin.com/school/productized/

In this episode of the Productized podcast, our host Margarida Cosme speaks with Melissa Perri, author of the book Escaping the build trap. In this episode, Melissa deep dives into her extensive career and how the experience of being a software engineer and designer helped her become a better product leader. We also discuss escaping the build trap topic and what companies can do to become more outcome centric. Melissa talks about predictions over the last years and shares some trends she believes will become relevant in product management. I hope you enjoy this episode!

In this episode of the Productized podcast, Margarida speaks with Inês Liberato, Product & CPO Coach at Founders Factory. Inês explores her curious career path and shares how the role of women in tech is changing. She talks about the importance of building what matters and the need for accountability in AI. We hope you enjoy this conversation.

Episode 479: Sam Parr (https://twitter.com/theSamParr) answers listener questions in this special Q&A episode. Learn how he researches & validates business ideas, what his hiring process looks like, how he's managed to build huge, passionate communities, and much more. Want to see more MFM? Subscribe to the MFM YouTube channel here. Check Out Sam's Stuff: • Hampton • Ideation Bootcamp • Copy That Check Out Shaan's Stuff: • Try Shepherd • Shaan's Personal Assistant System • Power Writing Course • Daily Newsletter • Small Boy Newsletter — Show Notes: (00:00) Intro (00:40) How Sam Researches Business Ideas (9:45) Sam's Health & Fitness Routine (14:55) When to Embrace Shiny Object Syndrome (19:00) How to be Interesting (26:20) Why Loyalty is Everything (28:45) How to Hire (33:30) How to Build Community (37:00) Tips to Start a Productized-service — Links: • Similarweb - https://www.similarweb.com/ • Annual Reports - https://www.annualreports.com/ • Companies House - https://www.gov.uk/government/organisations/companies-house • Central Athlete - https://www.centralathlete.com/ • MyBodyTutor - https://www.mybodytutor.com/daily-coach/ • ViralCuts - https://www.viralcuts.co/ • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

In this episode of the Productized podcast, Margarida speaks with Randy Silver, product consultant, and coach. Randy shares his original career path with the product manager and what he has learned that helped him succeed. He discusses his book and his most recent PM community, CPO circles. Randy deepens some of the topics of his articles, such as Twitter, Airbnb, and Tumblr product strategy. We hope you enjoy this conversation.

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In this episode of the Productized podcast, Margarida speaks with Anabela Cesário, CPO at Outsystems. Anabela shares her career journey and some leadership insights. She also shares the challenge of dealing with the fear of public speaking and her techniques to overcome it. Anabela talks about Product operations and how to implement it within a company. I hope you enjoy the talk!

In this episode of the Productized podcast, Margarida speaks with Gonçalo Gaiolas, CPO at SoSafe. During the episode, Gonçalo shares his work experiences at OutSystems, the challenges of scaling it, and the importance of having empathy and passion for your work to achieve success as a PM. He also shares his gap year and the key takeaways from this incredible experience. By the end of the episode, he talks about the CPO role and its importance in an organization.

Can a web design company for home services make a million dollars? It sure can. Ryan created just that. On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm. From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan's journey is extraordinary. In the face of adversity, he found his niche - creating his firm, 180 Sites, which provides home services businesses with productized websites on a subscription basis. What's truly captivating is Ryan's inspiring rise from a starting point of virtually nothing to now commanding an impressive $115,000 in monthly recurring revenue with $100,000 coming just from web subscriptions. This remarkable growth exemplifies Ryan's resilience, business skills, and potential growth that any agency can experience through vertical specialization and productization. Join Corey and Ryan on Vertical Go-To-Market as they discuss: Ryan's transformative journey from exterior cleaning to leading a successful agency, illustrating the power of resiliency and adaptability. The strategic decision to focus 180 Sites' services on the home services industry, showcasing the potential of niche marketing. How Ryan built his agency's revenue to an astounding $115,000 in monthly recurring earnings, offering valuable lessons in strategic growth. Actionable Key Takeaways for Agency Founders: Embrace resiliency and adaptability: Be open to navigating unexpected twists and turns in your entrepreneurial journey, as they can lead to remarkable transformations. Discover your niche market: Identify a specific industry or vertical where you can provide specialized services, allowing you to stand out and attract targeted clients. Harness the power of niche networking: Focus your marketing efforts on reaching and engaging your niche audience, highlighting your expertise and tailored solutions. For example, custom gifts and handwritten notes. Strategically grow your revenue: Implement effective strategies to build recurring revenue streams, such as productized services or subscription models, to achieve sustainable business growth. Join us as we discuss healthcare marketing and verticalized agencies as a whole.

180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month!Ryan's Links:180sites.com ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Productizing a service can lead to fast growth and large scale. But, it seems scary and many Founders of service firms do not know where to start. Listen to this episode, and hear how Collective 54 member, Nish Parikh, funneled cash from his staffing firm into the development of a product called Talent Arbor. As a result of this innovation, Nish is helping those on the Autism spectrum build rewarding careers. Members are invited to attend the private Q&A session with Nish and hear how leading with empathy drives innovation and impact.

In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

We read a listener's question regarding how they can turn their graphic design skills into a service where they can work for themselves rather than someone else. In the past, we've mentioned how it's really hard to turn graphic design services into something that people want to buy every month multiple times. In other words, it's a service you have to keep selling over and over again which makes it really hard to scale and requires you to constantly be looking for new opportunities. The question comes from someone who doesn't want to do that but still wants to utilize their passion and experience in graphic design. Join us in this episode where we give our individual inputs on how we would use this skill as a productized service for an agency or freelance concept that keeps clients paying every month. Not only that, but a service that clients find value in and you don't have to keep selling your value to existing clients. HINT: Don't think about how you can provide graphic design services to clients... think about how you can use graphic design in the services you provide. If you liked this episode, leave us a review on Apple or Spotify and tell us what you like about this episode or the podcast in general. We love to hear your feedback! Have another skill you want our input on how to turn into a productized service? Head over to everbrospodcast.com/contact-us/ and let us know!

Want to receive this listing in your inbox? Signup for our weekly newsletter:https://www.getrevue.co/profile/acquanon-----Michael Girdley (@Girdley) and Mills Snell (@thegeneralmills) talk about a Productized design services agency for startups that started in January 2020 in New Jersey. We discuss how this business works and what we think about the business model. We also discussed the status of Agencies in this macro environment. The two also share their insights on strategies to buy this business without setting aside the year-to-year expected revenue.-----Thanks to our sponsor!SMBash.com - Join us in Austin, TX from April 27th - 30th, 2023, for one-on-one interaction with others who focus on buying, operating, and investing in the SMB and Micro-PE space.SMBash is a live gathering of SMB, Micro-PE, and ETA owners, operators, and investors.-----Show Notes: (00:00) - Introduction(01:01) - Our sponsor is SMBash(02:24) - Mills & Michael catch-up(03:25) - Deal & financials: Productized design services agency for startups(07:01) - How does this deal work?(08:54) - What do we think of this business model?(10:14) - How is customer relationship management in this business?(13:41) - What happens to Agency businesses in this macro environment?(16:18) - Why is this a “mullet” business? How does that work?(18:25) - Why would Mike pass on this one?(21:57) - What is the bull case for agencies?(25:19) - How would Mike negotiate this deal?-----Additional episodes you might enjoy:#143 - Is this cell tower business any good?#142 - Should we buy this Crossfit Gym?#141 - A very profitable B2B Internet Business in the Petcare Vertical#140 - Let's SBA the heck out of this deal - with special Guest Heather Endresen----- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

Gloria Hwang is the founder and CEO of Thousand, an urban cycling brand that makes helmets that you'll actually want to wear and makes micro-mobility cool. Here's what you're going to learn from Gloria Hwang: How to deliver products that the market really wants How to master distribution by aligning with the right partners How to raise funds and use it efficiently to grow your company How to find the right funding partners that align with your company's long term vision Join the Tribe & Receive Weekly 5-min Traction Briefings: https://www.shegetsshitdone.com/join

Today on the show we have Farzad Rashidi, Lead Innovator at Respona. In this episode, Farzad shares how Visme went from 0 to 3million in organic traffic, and how they took that strategy and turned it into a new product. We then discussed why organic and paid search traffic impact retention differently, and how customers that are actively searching to solve a problem have significantly higher retention.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.