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We explore the importance of health literacy, patient voices, and workforce wellbeing during COVID-19 with Deborah Collyar (Patient Advocates in Research), Cathryn Gunther (Population Health Alliance) & Catina O'Leary (Health Literacy Media).Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/ImpetusadboardsImpetus YouTube: https://www.youtube.com/ImpetushealthcareDeborah Collyar: https://www.linkedin.com/in/deborahcollyar/Patient Advocates in Research: https://collyar.wordpress.com/Cathryn Gunther: https://www.linkedin.com/in/cathryn-gunther-b28aba17/Population Health Alliance: https://populationhealthalliance.orgCatina O'Leary: https://www.linkedin.com/in/catina-o-leary-43625112/Health Literacy Media: https://www.healthliteracy.media/catinaoleary
Today I speak with Fred Goldstein. Fred knows a lot about population health. His credentials, in fact, are about as long as my arm, so I’m just going to call him president and founder of Accountable Health, LLC and also co-founder and lead co-host at PopHealth Week—a podcast you should check out. Today Fred and I get into not just what ‘good’ looks like when it comes to population health, but also the six steps to achieve it. If you are looking to deploy some population health or if you are currently engaged in pop health and are looking to evaluate or benchmark what was done and how it was done, then, yeah, you might find this conversation helpful. You can learn more by contacting Fred at Accountable Health LLC, via email, or on Twitter. Fred Goldstein is the president and founder of Accountable Health, LLC, a health care consulting firm focused on population health, health system redesign, new technologies, and analytics. He has over 30 years of experience in population health, disease management, health maintenance organization (HMO) and hospital operations. Fred is considered an expert in population health, care management, behavioral health, risk management, health information technology (HIT), and health system design and development. During his career, he founded a disease management company that provided services to employer groups and ten state Medicaid programs, operated a Medicaid/commercial HMO that was ranked the highest-quality Medicaid health plan in Florida, developed an award-winning mobile health app, and worked with employers, health systems, and vendors to develop population health programs, services, and platforms. He was also directly responsible for the inclusion of the Medicare Annual Wellness Visit in the Affordable Care Act. Fred is an instructor at the John D. Bower School of Population Health at the University of Mississippi Medical Center and an adviser to the Validation Institute. He serves on the editorial board of the journal Population Health Management and the founding advisory board of Population Health News and is past chair of the board of directors of the Population Health Alliance. Fred has testified before the legislature in the states of Alaska, Florida, Kentucky, and Texas on disease and population health management and their application to state employees and Medicaid. He is also the co-founder and lead co-host of PopHealth Week, a weekly podcast featuring thought leaders and companies working in population health. Fred received his master’s degree in health care administration from Trinity University and a BA in zoology from the University of California, Berkeley. 01:20 Population health vs precision medicine. 02:46 “What precision medicine allows us to do in population health is to get an even more precise and better intervention.” 03:16 Pop health as precision medicine. 03:30 “We need to first note who our population is... and we take that group and we then assess them.” 04:57 The variation in care, and how this effects outcomes and care. 05:46 How assessing individuals has improved over the years. 06:28 What the goal of assessment is. 06:46 “What does ‘good’ look like?” 09:18 The purpose of stratifying individuals. 10:50 The impact of social determinants and how this is being incorporated into individual assessment. 11:15 How the use of behavioral economics has helped. 11:37 “It’s really about changing the culture.” 12:57 Interventions and what these look like in population health. 17:03 Measurement in population health. 18:45 Population health outcomes, and what these might look like to patients. 19:38 Promising population health outcomes. 21:10 The importance of patient-reported outcomes. 24:47 How providers can tell if they’re doing population health well. 26:15 Fred’s advice to payers. 27:29 “Forget pilots, build something scalable.” You can learn more by contacting Fred at Accountable Health LLC, via email, or on Twitter. Check out our newest #healthcarepodcast with @fsgoldstein as he discusses getting #pophealth right. #healthcare #podcast #populationhealth #digitalhealth #PopulationHealth vs #PrecisionMedicine. @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth “What precision medicine allows us to do in population health is to get an even more precise and better intervention.” @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth Pop health as precision medicine. @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth “We need to first note who our population is... and we take that group and we then assess them.” @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth The variation in #care, and how this effects #outcomes and care. @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth How has assessing individuals improved over the years? @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth What is the goal of assessment? @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth The impact of #socialdeterminants and how this is being incorporated into individual assessment. @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth #populationhealth How has #behavorialeconomics improved #populationhealth? @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth “It’s really about changing the culture.” @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth #populationhealth What does intervention look like in #populationhealth? @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth Measurement in #populationhealth @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth How important are #patientreportedoutcomes? @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth “Forget pilots, build something scalable.” @fsgoldstein discusses on our #healthcarepodcast. #healthcare #podcast #pophealth #digitalhealth
The fear of cannibalizing sales of existing products is often cited as a reason why established firms delay the introduction of [better approaches]. ―Clayton M. Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail I want to talk about the wellness industry today. In the parlance of the famous (or infamous, depending on where your revenue is coming from) Al Lewis, traditional “to employee” types of wellness programs are health care done to employees, not for employees. They’re like forced health care. Generally, these programs tout cost savings to the employer. And also generally, these programs aren’t optional; they may include sticks as well as carrots and sometimes sticks that are dressed up as carrots but are actually still sticks. The wellness industry is big business—like, regulated by the SEC big in some cases. That’s why this Clay Christensen quote is so apropos. Despite the fact that your average wellness program is often, let’s just say, heartily suboptimal from a cost, quality, and satisfaction standpoint, most employers continue to basically force employees into them. Many brokers continue to offer these ineffective programs as well. I mean, why wouldn’t they? Everybody in the supply chain is making money. Besides, it’s time consuming and maybe even risky to try to re-educate an employer organization who might not know any better. It’s one of those great examples where doing the right thing isn’t as profitable or safe as exploiting outdated thinking as long as the market will bear. Employers are getting wise to a lot of things right now. I’d suggest a fast follow-on is going to be their view of these wellness programs. It will be interesting to see if current vendors are able to compete with the newer solutions that actually work and which employees actually appreciate. It will also be interesting to see if there’s any backlash against the supply chain that continues to offer up these solutions, especially given some of the lawsuits that are currently under way and all the research which is eminently available. After about ten people wrote in looking to hear an interview with him, in this health care podcast I’m honored and pleased to speak with the one and only Al Lewis. Al is basically synonymous with wellness programs’ analysis and evaluation. One of my favorite things about Al is that he is as controversial as he is respected. He’s been called both “the founding father” of disease management, and he’s also been called the “troublemaker-in-chief” of the wellness industry. Regardless of your opinion of Al’s views, his integrity and commitment and rigorous analytical approach is open and shut. Al is the author of two books, which you can find in the show notes. He’s also the CEO of Quizzify. Quizzify is a company and an approach that teaches employees how to get the care they need while avoiding the “care” they don’t. Quizzify’s claims have been validated, by the way, by the Validation Institute. You can learn more at quizzify.com. Al Lewis wears multiple professional hats. As an author, his critically acclaimed category-best-selling book on outcomes measurement, Why Nobody Believes the Numbers, chronicling and exposing the innumeracy of the health management field, was named 2012 health care book of the year in Forbes. Cracking Health Costs: How to Cut Your Company’s Health Costs and Provide Employees Better Care, released in 2013, was also a trade bestseller. His 2014 book Surviving Workplace Wellness has also received great accolades, and excerpts appeared in Harvard Business Review and elsewhere. As a consultant, he is widely acclaimed for his expertise in population health and wellness outcomes and strategy. In 2013 he was named one of the unsung heroes changing health care forever. As a validator of outcomes, he has been able to obtain Gold Standard certification for many of his clients and Quizzify from Intel’s Validation Institute. He is also one of the population health field’s most acclaimed speakers, as well as a prolific author and interviewee on outcomes economics. In recent years, Al cofounded Quizzify, an online education program that delivers health literacy information to participants in a fun, game show contest format. Its mission is to create health-literate employees. Quizzify is a solution; to create a culture of health and wellness, organizations must promote health and health care education. It delivers engaging, educational content developed and reviewed by industry professionals and gives managers administrative tools to customize quizzes and effectively measure employees’ learning. Quizzify uses humorous, trivia-style quizzes (reviewed by doctors at Harvard Medical School) to simplify complex topics and help employees stay engaged. Its mission is to help employees, without putting them at risk. Al was also the founder of the Population Health Alliance (formerly DMAA). Over 80% of his clients have won national awards for their wellness/disease management programs. Before entering the population health field, he was a partner at Bain & Company. He holds two degrees from Harvard, where he also taught economics; and his economic policy book was made into a show on the Washington, DC, NPR affiliate. 03:40 Examples of things that are done for employees that have no issues. 04:58 Looking at the fact that medical care isn’t harmless. 06:00 The Yale program as an example of doing health care “to” employees. 08:55 The downside of just coaching. 10:05 Zeev Neuwirth’s book and the difference between being a patient and consumer.11:58 Why employers still offer forced wellness programs to their employees. 16:50 Making the clinical aspect of wellness programs voluntary with Quizzify. 17:38 The need to reduce screenings from every year to every few years. 20:25 Population health management. 21:04 Employers vs insurers—wellness vendors vs population health vendors. 22:33 Diagnosis, overdiagnosis, and hyper-diagnosis. 28:23 The difference between a screen and a test/overdiagnosis and hyper-diagnosis. 31:40 “If you have heartburn and you’re taking a proton pump inhibitor … and you play our quiz … you’ll learn that these pills … are not supposed to be taken for the long term. … Now that you know that, you switch to [Pepcid] or Tums; it’s that simple.” You can learn more at quizzify.com. Check out our newest #healthcarepodcast with @whynobodybeliev of @quizzify. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram What programs do #employers offer that really do positively impact #employees? @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #Medical care isn’t harmless. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram Doing health care “to” #employees—the bad example set by Yale. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram What’s the downside to #wellness coaching? @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram The difference between being a #patient and #consumer in #wellness. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram Why do #employers still force #wellnessprograms on their #employees? @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram Making #clinical #wellness voluntary again. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram How reducing screenings from every year to every few years can actually be positively beneficial. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #populationhealthmanagement. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #pophealth #employers vs #insurers. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #Wellness vendors vs #populationhealth vendors. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #pophealth #diagnosis, #overdiagnosis, and #hyperdiagnosis. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #overdiagnosis vs #hyperdiagnosis. What’s the difference? @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram #healthscreens vs #medicaltests. @whynobodybeliev of @quizzify explains on our #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram “If you have heartburn and you’re taking a proton pump inhibitor … and you play our quiz … you’ll learn that these pills … are not supposed to be taken for the long term. … Now that you know that, you switch to [Pepcid] or Tums; it’s that simple.”—@whynobodybeliev on the simple ways in which @quizzify can drastically improve #healthcareoutcomes. #healthcarepodcast. #healthcare #podcast #digitalhealth #healthwellness #employerhealth #employeehealth #wellnessprograms #employerwellnessprogram
Janelle Ali-Dinar, PhD is a rural healthcare expert and advocate with more than 15 years of senior healthcare executive experience in many key areas addressing policy initiatives, funding and operations as it relates to critical access hospitals (CAHs), rural health clinics (RHCs), Federal Qualified Health Centers (FQHC’s), Accountable Care Organizations (ACO’s) physicians, and patients. Dr. Ali-Dinar is a sought-after speaker on Capitol Hill. A former hospital CEO and regional rural strategy executive, Janelle serves on many state and federal boards addressing the needs of rural, public, minority, Tribal, refugee and international community health and healthcare access. She is also a past National Rural Health Association Rural Fellow, Rural Congress member, and Nebraska Rural Health Association president. She is currently the Nebraska DHHS Chair of The Office of Minority Health Statewide Council. She serves on the Regional Health Equity Region VII council as co-chair of Rural Health and Partnerships, The Mid Western Public Health Training Center Advisory Council and National Diabetes Advisory Council. She also serves on the RAC Monitor Editorial Board and provides weekly national podcasts and colum on healthcare, policy and issues of technology, access and delivery. Dr. Ali-Dinar is currently the VP of Population Health, Rural Health and Global Health Initiatives for MyGenetx providing population/precision health solutions in behavioural health, diabetes and cardiovascular disease. Janelle holds a master’s degree and doctorate in communications and policy and is a recent graduate in public health/ public health leadership.jalidinar@mygenetx.comDave Vigerust, Ph.D. is the Chief Science Officer of MyGenetx joins host Kristin Walker. www.mygenetx.com
At the 16th Annual Population Health Alliance (PHA) Forum in Washington, D.C., PHA Board member and immediate Past Board Chair and Executive Director Fred Goldstein sat with Dr. Ray Fabius for a world wind tour of population health, medical management and the triple aim. Produced and edited by Gregg A. Masters, MPH for Health Innovation Media. Enjoy.
This week, Fred Goldstein our co-host is in Brazil where he will be conducting an ACO workshop and then presenting a keynote on Creating a Sustainable Health Care System at the ASAP International Population Health Forum. Our Guest on PopHealth Week is Dr. Ana Elisa Siquiera a Director and President of Grupo Santa Celina. She is a physician and has a Masters in Economics and Health as well as an MBA in Strategic Management. In 2013 Ana Elisa was cited by HSM Health Management as one of the 100 most influential persons in healthcare in Brazil. Grupo Santa Celina started over 40 years ago with a hospital. They transitioned into a home health care provider and in the past five years began providing population health management services. Their population health services include screenings, employee wellness, maternity care, elder care, chronic disease management, care coordination and hospital discharge planning. Ana Elisa is an innovator in the field and has recently begun working on establishing an ACO in Brazil. She is a member of the Board of Directors of ASAP and serves on the International Committee of the Population Health Alliance.
At the Population Health Alliance (PHA) Forum 2015Health Innovation Media co-host Douglas Goldstein (@eFuturist) sits with thought leader, author, consultant and entrepreneur Michael Dermer (@MichaelGDermer) the Chief Incentive Officer of Welltok (@welltok). Michael addresses the current climate including legal, regulatory and market adoption issues in the rewards and incentives space in healthcare. This chat reflects an update since we spoke with Michael at last year's gathering, click here. For a deeper dive into Michael's 'The Lonely Entrepreneur', click here (TBA), and follow on twitter via @thelonelyE. Produced by Gregg Masters for Health Innovation Media.
At thePopulation Health Alliance Forum 2014, my colleague and Health Innovation Media co-host Douglas Goldstein@efuturist chats with Kaveh Safavi, MD (@DrKavehSafavi) Global Managing Director for Health at Accenture (@AccentureHealth). We recap some of Dr. Safavi's insights and foresights into the emerging health ecosystems and they key drivers of successful transformation. The PHA Forum 2015 is scheduled November 2nd - 4th, 2015 in Washington, D.C. Produced for Population Health Alliance by Gregg Masters of Health Innovation Media.
At the Population Health Alliance Forum 2014 (@PHAvoice) annual gathering, my colleague and co-host Douglas Goldstein (@efuturist) caught up with the soft spoken, yet powerful voice of Esther Dyson, (@edyson) the founder and inspiration behind the Way To Wellville (@HICCup_co) initiative (@WayToWellville). Esther is a force of nature advocating the proactive investment in health vs. renting it's return via costly often inaccessible and highly variant healthcare practices. Produced for Population Health Alliance by Gregg Masters for Health Innovation Media. Join us in D.C. November 2-4th 2015 for PHA Forum 2015.
At the Population Health Alliance Forum 2014 (PHA Forum) in Scottsdale Arizona, Gregg Masters, @2healthguru founder and CEO of Health Innovation Media chats with William Emmet, Executive Director of The Kennedy Forum on mental health parity and the motivations behind the creation of The Kennedy Forum and its essential role in Population Health. The PHA Forum 2015 is scheduled November 2nd - 4th, 2015 in Washington, D.C., at the Renaissance Washington, DC Downtown Hotel. Enjoy this man's soft spoken but determined passion fueling his personal and organizational mission driven advocacy for quality, accessible, affordable and integrated behavioral healthcare for all Americans. Produced for Population Health Alliance by Gregg Masters of Health Innovation Media.
On a special edition of this Week in Health Innovation on March 6th, 2015 at 12:30PM Pacific/3:30PM Eastern join me and Population Health Alliance, Executive Director Fred Goldstein for a deep dive conversation with Jefferson School of Population Health founding and current Dean, David Nash, MD, MBA. 'Dr. Nash is a board certified internist who is internationally recognized for his work in public accountability for outcomes, physician leadership development, and quality-of-care improvement. Repeatedly named to Modern Healthcare's list of Most Powerful Persons in Healthcare. He was named the Founding Dean of the Jefferson School of Population Health (JSPH) in 2008. This appointment caps a 25 year tenure on the faculty of Thomas Jefferson University. He is also the Dr. Raymond C. and Doris N. Grandon Professor of Health Policy. JSPH provides innovative educational programming designed to develop healthcare leaders for the future. Its offerings include Masters Programs in Public Health, Healthcare Quality and Safety, Health Policy and Applied Health Economics. JSPH also offers a doctoral program in Population Health Science.' We'll dive into the emerging science and specialty of 'population health' and preview with upcoming Population Health Colloquium held in Philadelphia from March 23-25th, 2015. For details on the Colloquium click here. Join us!
On a special edition of This Week in Health Innovation on November 18th, 2014 at 12 Noon Eastern and 9AM Pacific we continue the series 'Countdown to the PHA Forum' with David Nash, MD, MBA and Betsy Farrell, RN. Dr. David Nash is the Dr. Raymond C. and Doris N. Grandon Professor of Health Policy and a board-certified internist who is internationally recognized for his work in outcomes management, medical staff development and quality-of-care improvement appointed as the Founding Dean of the Jefferson School of Population Health in 2008. The Jefferson School of Population Health (JSPH) provides innovative educational programming designed to develop healthcare leaders for the future. Its offerings include Masters Programs in Public Health, Healthcare Quality and Safety, Health Policy and Applied Health Economics and Outcomes Research. JSPH also offers a doctoral program in Population Health Science. Betsy A. Farrell, RN is Director of Performance Management at Aetna where she oversees teams of professionals who deliver strategic development for care management programs, process excellence, and change management. She also holds a Bachelor of Science from Charter Oak State College and a Master Black Belt in Six Sigma and Lean from Villanova University. Join PHA Board Chair and Executive Director Fred Goldstein and me for an informative chat and preview of the PHA Forum 2014.
On a special editon of this week in health innovation we continue the series 'countdown to the PHA Forum' on November 11th w2014 at 12 Noon ET/9AM PT. Join Board Chair and Executive Director Fred Goldstein and me for insights from Cynthia Kilroy from Optum and Jason Burum from Healthwise: Cynthia Kilroy is senior VP of solution strategy and business development at Optum, where she is accountable for defining client strategies in the areas of consumer health, financial management and population care management. Her expertise is focused on helping providers transition to value-based care to improve quality and reduce costs. Jason Burum is the Senior Vice President of Sales and Marketing at Healthwise (follow on twitter via @healthwise or on the web at www.healthwise.org), a nonprofit organization and recognized patient engagement leader. Healthwise provides health education solutions, services, and technology to health care organizations to help people make better health decisions. As the senior vice president of sales and marketing, Jason sets the course for Healthwise health education solutions and brings them to the payer and provider markets in ways that are strategic and forward-thinking. Enjoy!
On a special edition of this week in health innovation on Tuesday, 11/04/14 at 12 Noon ET/9AM PT we continue our series 'Countdown to the PHA Forum 2014' withCathy Kenworthy, CEO ofInteractive Health. Join PHA Board Chair and Executive Director Fred Goldstein and Gregg Masters for an exploration into population health management and the go to annual gathering scheduled for December 10-12, 2014 in Scottsdale Arizona. Cathy was appointed President/CEO of Interactive Health in July 2014 to lead the company’s vision, strategy and growth. Cathy joined Interactive Health in 2013 as the company’s COO where she made a significant impact on the growth of the company—including the integration of the Health Solutions acquisition—while leading the evolution of the organization’s service functions, data analytics and reporting capabilities. Cathy holds an MBA from the MIT Sloan School of Management and a BS in mathematics and chemistry from Georgetown University.
On the Tuesday special edition of this week in health innovation we continue our preview into the Population Health Alliance (PHA) Forum 2014. At 12 Noon Eastern/9AM Pacific we chat with Michael Dermer, Chief Incentive Officer, Welltok and Jennifer Flynn, MS, Strategy Consultant Mayo Clinics. Michael Dermer is participating in 'Key Success Factors to Optimize Program Design, Execution and Compliance' and Jennifer Flynn will be presenting a concurrent educational session on 'Creating a Culture of Health Through Organizational Support.' Join PHA Excutive Director, Fred Goldstein and me for an eploration of these two talented thought leaders and the continuing preview of the popular forum in Scottsdale Arizona, Decembe2 1oth - 12th, 2014.