Podcasts about clay christensen

What if your best career move isn't grinding harder—but trusting yourself more?

Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen's Jobs-to-be-Done and Eliyahu Goldratt's Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. For Further Reading:Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/Theory of Constraints: https://www.tocinstitute.org/theory-of-constraints.html#:~:text=Eliyahu%20Goldratt,with%20infinite%20sales%20or%20profit Listen on your favorite podcast app: https://pod.link/1715735755

What do candy bars, couches, and car dealerships have in common? For Andrew Glaser, they're all opportunities to understand how real people make decisions — and why most product teams get those decisions wrong.   In this episode, Andrew shares his journey from hedge fund manager to product strategist, and now founder of Swizzle, an AI product built around Jobs to Be Done (JTBD) thinking. He opens up about how false positives, feature bloat, and over-reliance on personas lead teams down the wrong path — and what it really takes to make something customers will hire. We get into the guts of JTBD, from how to know when you've hit causality in an interview, to why understanding tradeoffs is more useful than knowing demographics. Andrew shares practical frameworks and surprising stories — including what Snickers can teach you about product-market fit, why most sofas don't sell, and how Intercom 15x'ed revenue just by reframing how they talked about their product.  Whether you're building software or selling furniture, this conversation will challenge how you think about customer insight — and give you tools to sharpen your product bets. Inside the episode… Why false positives in customer research can wreck a strategy How JTBD helped turn around a billion-dollar furniture retailer The 4 real jobs behind buying a sofa  Snickers vs. Milky Way: A JTBD breakdown of context and tradeoffs What most people get wrong about customer interviews Why personas don't drive decisions — and what actually does How Intercom used JTBD to grow from $5M to $75M Using AI to support high-consideration decisions How to know what your product is allowed to suck at Why survey data without context leads to bad bets     Mentioned in this episode Andrew's Startup Swizzl -  https://swizzl.ai/ Andrew's cofounder Bob Moesta - https://therewiredgroup.com/about/bob-moesta/ Clay Christensen's HBR article: “Know Your Customers' Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done “Demand-Side Sales” by Bob Moesta - https://www.amazon.com/dp/1544509987/?bestFormat=true&k=demand%20side%20sales%20101&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k0_1_12&crid=8C2BLR9H1HF6&sprefix=demand%20side%20 “Competing Against Luck” by Clayton Christensen - https://www.amazon.com/Clayton-Christensen-Competing-Against-%E3%80%902018%E3%80%91/dp/B07KPWQQY3/ref=sr_1_2 Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

Christopher O'Donnell believes the fundamental problems with CRM—incomplete data, complex workflows, siloed work products and the fear of leads falling through the cracks—can finally be solved through AI. Founder of Day.ai and former Chief Product Officer of HubSpot, Christopher explains how his team is building a system that automatically captures the full context of customer relationships while giving users transparency and control. He shares lessons from building HubSpot's CRM and why he's taking a deliberate approach to product development despite the pressure to scale quickly in the AI era. Hosted by Pat Grady, Sequoia Capital  Mentioned in this episode: The Innovator's Dilemma: Classic book by Clay Christensen (referenced regarding HubSpot's second S-curve strategy) Hubspot CRM: The only product to successfully challenge Salesforce's dominance in the CRM category From Super Mario Brothers to Elden Ring: Analogy to what an AI-powered CRM experience can be through comparison of video games launched in 1985 vs 2022 Punk'd: Hidden camera–practical joke reality television series that premiered on MTV in 2003, created by Ashton Kutcher and Jason Goldberg Slow is smooth and smooth is fast: SEALs-derived concept mentioned regarding product development) Aga stove (highlighted as extraordinary product design example)

This is Derek Miller, Speaking on Business. A strong workforce starts with the right training, and Mountainland Technical College has been equipping students with that foundation since 1989. With hands-on learning and industry-aligned programs, MTECH prepares students to excel in high-demand careers. College President, Clay Christensen, joins us with more. Clay Christensen: At Mountainland Technical College, we don't just train students — we build Utah's workforce. As a proud partner of the Salt Lake Chamber, we share a commitment to strengthening Utah's economy by equipping students with the skills employers need most. Our graduates don't just fill positions - they fuel business growth. Each MTECH graduate generates an average of 265,000 dollars per year in economic output, and for every tax dollar invested in an MTECH student, the state receives a 142 dollar return in economic activity – year after year. Our industry-driven curriculum, employer partnerships and hands-on training ensure that MTECH graduates step into the workforce confident, capable and ready to make an impact. Not only that, MTECH is one of the most affordable higher education options in Utah, with 99 percent of our students graduating debt-free. Good for students. Good for business. Good for Utah. Learn more about how MTECH can strengthen your workforce at MTEC.EDU. Derek Miller: Mountainland Technical College is shaping Utah's future. By focusing on hands-on experience and industry needs, they're helping students launch careers while strengthening businesses and the economy. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 4/2/25

If you want your company to scale, here's one question you need to ask yourself: Are you growing your people as fast as you're growing your revenue? Too many leaders obsess over business expansion but ignore the foundation that makes it possible—PEOPLE. In this episode of the Happiness Squad Podcast, Ashish Kothari and Ryan Heckman remind us that when you invest in your people's growth, your business follows. Ryan reveals the leadership shift that can turn any stagnant company into an unstoppable force.Ryan Heckman is a seasoned private equity investor with over 25 years of experience, currently serving as co-founder, managing partner, and CEO at Rallyday Partners, a lower middle market investment firm. He also co-founded the Colorado Impact Fund, a Denver-based social impact fund. Previously, Ryan was the CEO and Chairman of EVP Eyecare and co-founded Excellere Partners, a private equity firm managing approximately $1.3 billion in capital. A two-time Olympian in skiing, he is also the Chairman of CiviCO, a founding board member of Endeavor Global/Colorado, and a Trustee at the University of Denver.Things you will learn in this episode:• Why growing your people is the fastest way to grow your business• How leadership is not about control—it's about empowerment• Why culture should get better as a company grows—not worse• Why leaders must be coaches, not just managers• How trust and psychological safety drive performanceThis episode will challenge everything you thought you knew about leadership and business growth. Don't miss it!Resources:✅• Rallyday Partners: http://www.rallydaypartners.com/ • Colorado Impact Fund: http://www.coloradoimpactfund.com/ • CiviCO: https://www.livecivico.org/ • Intrinsic Value (Wall Street Journal Column by Roger Lowenstein) https://rogerlowenstein.com/ • First Biography of Warren Buffett – By Roger Lowenstein: https://hbr.org/1996/01/what-i-learned-from-warren-buffett • Research from the Michigan Ross Center for Positive Organizational Scholarship: https://positiveorgs.bus.umich.edu/an-introduction/ • Clay Christensen's Work on Management as a Noble Profession: https://hbr.org/2020/01/clayton-christensen-the-gentle-giant-of-innovation • Jan-Emmanuel De Neve & Sonja Lyubomirsky (Oxford Research on Workplace Well-Being): https://d341ezm4iqaae0.cloudfront.net/ews/20220817145319/Work-Wellbeing-2022-Insights-Report-.pdf Books:✅• The Heart of Business by Hubert Joly: https://a.co/d/eVeJrY1 • Grow the Pie by Alex Edmans: https://alexedmans.com/books/ • Hardwired for Happiness by Ashish Kothari:

Mike Joslin is currently a partner at the 1842 Fund and a Build Director at High Alpha Innovation, where he focuses on creating and investing in startups in collaboration with universities and corporations. We begin by discussing the start of his career at Best Buy's corporate headquarters, followed by his MBA at Harvard Business School, where he conducted research under the late Clay Christensen. Mike then explores his experiences across various sectors of venture capital, including corporate VC, venture studios, and fund-of-funds investing. Further, Mike provides guidance to listeners on breaking into the various types of venture capital investing. Finally, he provides an in-depth look at the 1842 Fund, which collaborates closely with Notre Dame's investment office and their mission. 

The consulting firm McKinsey has helped its clients navigate disruption in a wide range of industries. But what can we learn from how McKinsey, itself, responded to disruption in the management consulting industry in the early aughts? In this episode, the originator of disruptive innovation, the late Harvard Business School professor Clayton Christensen, joined former McKinsey managing partner Dominic Barton to break down how the firm shifted its internal strategy to prioritize flexibility and efficiency. Key episode topics include: strategy, professional services, innovation, consulting, disruption. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR IdeaCast episode: Clay Christensen and Dominic Barton on Consulting's Disruption (2013)· Find more episodes of HBR IdeaCast.· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.]]>

In this episode of the Partnering Leadership podcast, Mahan Tavakoli engages in a thought-provoking conversation with Stephen Wunker, the renowned author of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Drawing from his extensive experience in innovation consulting and his collaboration with thought leaders like Clay Christensen, Steve shares practical insights on how organizations can cultivate a culture of innovation, build frameworks that support creative thinking, and navigate the complexities of today's business environment.Stephen Wuncker challenges the conventional myth of the 'lone genius' and emphasizes that true innovation is not about individual brilliance but about fostering a culture where ideas can thrive collectively. He explains how leaders can encourage this by adopting a systematic approach, asking the right questions, and creating an environment that values curiosity, empathy, and experimentation.Throughout the conversation, Steve highlights powerful examples of innovative leadership from top companies like Microsoft, Princess Cruises, and Procter & Gamble, showing how these organizations have successfully integrated empathy, agile thinking, and strategic experimentation to stay ahead of market changes and disruptions. He also goes into the transformative potential of AI, arguing that businesses must maintain a balance between leveraging cutting-edge technology and preserving their human touch to remain competitive.Actionable Takeaways:Hear how to challenge the myth of the 'lone genius' and instead build a culture where every team member can contribute to innovation.Learn why empathy is the cornerstone of innovation and how leaders like Satya Nadella used it to transform Microsoft.Discover the two powerful questions you should be asking to drive innovation in your organization.Find out how successful companies build an innovative culture brick by brick, starting with practical steps you can take right now.Explore how to balance risk and reward in innovation, using lessons from venture capitalists and top corporate leaders.Uncover the secrets of integrating AI in a way that leverages technology while maintaining the human touch in your organization.Understand the importance of staying connected to your customers beyond just reading market research, with real-life examples from top executives.Learn how to build systems that support continuous innovation, from clear decision rights to effective resource allocation.Hear an inspiring story of crisis management and leadership from Princess Cruises during the COVID-19 pandemic.Find out how to cultivate an innovative mindset by consistently asking 'why' and 'what if,' just like the greatest innovators in history.Connect with Stephen WunkerThe Innovative Leader Stephen Wunker LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

(0:00) Intro.(1:20) About the podcast sponsor: The American College of Governance Counsel.(2:07) Start of interview. (2:58) Oliver's origin story.(7:00) His experience in private equity with PE-backed boards.(9:57) About the mission and focus of Nurole, the UK-based board search firm where he serves as CEO. (12:27) On Nurole's network of 65,000+ board leaders (two parts: free and paid offerings).(20:16) Demystifying the board search process, four key stages:Briefing stageSourcing processAssessment phaseOnboarding (ongoing support)(25:19) From a board candidate perspective.(28:14) On board evaluations.(32:44) Common characteristics of directors in board placements (they place ~1,000 directors per year).(33:50) On board culture and values of directors.(37:00) On specialized directors.(43:16) Differences between UK and US boards.Role of the ChairBoard searchBoard compensationLitigation Risk(48:35)  Other board issues to consider: 1) are boards generating value, and 2) revisiting board education.(52:48) About his podcast Enter the Boardroom.(55:15) His favorite episodes: Roger Martin,  Baroness Helena Morrissey and Sir Richard Dearlove.(59:20) Books that have greatly influenced his life: The Aeneid, by Virgil (19 BC)Mindset, by Carol Dweck (2006)How Will You Measure Your Life, by Clay Christensen  (2012)(01:00:30) His mentors. (01:02:13) Quotes that he thinks of often or lives his life by.(01:03:16) An unusual habit or absurd thing that he loves: the Eglu chicken coop.(01:04:45)  The living person he most admires.Oliver Cummings is the CEO of Nurole, a UK-based board search firm with 65,000+ members globally and about 1,000 board placements per year. He's also the host of the Enter the Boardroom Podcast. You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__You can join as a Patron of the Boardroom Governance Podcast at:Patreon: patreon.com/BoardroomGovernancePod__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgMike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He's made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He's been on the Forbes Midas List eight times and enjoys sharing the lessons he's learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he's found separates startups and founders that break through and change the world from those that don't. After spending years reviewing the notes and decks from the thousands of startups he's known over the past two decades, he's uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about:• The three elements of breakthrough startup ideas• Why you need to both think and act differently• How to avoid the “comparison trap” and “conformity trap”• The importance of movements, storytelling, and healthy disagreeableness in startup success• How to apply pattern-breaking principles within large companies• Mike's one piece of advice for founders• Much morePre-order Mike's book here and get a second signed copy for free. Limited copies are available, so order ASAP: patternbreakers.com/lenny.—Brought to you by:• Enterpret—Transform customer feedback into product growth• Anvil—The fastest way to build software for documents• Webflow—The web experience platform—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr—Where to find Mike Maples, Jr.:• X: https://x.com/m2jr• LinkedIn: https://www.linkedin.com/in/maples/• Substack: https://greatness.substack.com/• Website: https://www.floodgate.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Mike's background(03:10) The inspiration behind Pattern Breakers(08:09) Uncovering startup insights(11:37) A quick summary of Pattern Breakers(13:52) Coming up with an idea(15:30) Inflections(17:09) Examples of inflections(28:10) Insights(36:58) The power of surprises(47:36) Founder-future fit(55:33) Advice for aspiring founders(56:41) Living in the future: valid opinions(55:34) Case study: Maddie Hall and Living Carbon(58:40) Identifying lighthouse customers(01:00:53) The importance of desperation in customer needs(01:03:57) Creating movements and storytelling(01:24:22) The role of disagreeableness in startups(01:34:42) Applying these principles within a company(01:40:43) Lightning round—Referenced:• Pattern Breakers: Why Some Start-Ups Change the Future: https://www.amazon.com/Pattern-Breakers-Start-Ups-Change-Future/dp/1541704355• Justin.tv: https://en.wikipedia.org/wiki/Justin.tv• Airbnb's CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• The Unconventional Exit: How Justin Kan Sold His First Startup on eBay: https://medium.datadriveninvestor.com/the-unconventional-exit-how-justin-kan-sold-his-first-startup-on-ebay-4d705afe1354• Kyle Vogt on LinkedIn: https://www.linkedin.com/in/kylevogt/• The State of Telehealth Before and After the COVID-19 Pandemic: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9035352/• The Craigslist Killers: https://www.gq.com/story/craigslist-killers• The social radar: Y Combinator's secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host): https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston• Michael Seibel on LinkedIn: https://www.linkedin.com/in/mwseibel/• The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions ... and Created Plenty of Controversy: https://www.amazon.com/Airbnb-Story-Ordinary-Disrupted-Controversy/dp/0544952669• Scott Cook: https://www.forbes.com/profile/scott-cook/• Chegg: https://www.chegg.com/• Aayush Phumbhra on LinkedIn: https://www.linkedin.com/in/aayush/• Osman Rashid on LinkedIn: https://www.linkedin.com/in/osmanrashid/• Okta: https://www.okta.com/• The Man Who Makes the Future: Wired Icon Marc Andreessen: https://www.wired.com/2012/04/ff-andreessen/• Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig/• Qasar Younis on LinkedIn: https://www.linkedin.com/in/qasar/• Paul Allen's website: https://paulallen.com/• Louis Pasteur quote: https://www.forbes.com/quotes/6145/• What was Atrium and why did it fail? https://www.failory.com/cemetery/atrium• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/• William Gibson's quote: https://www.goodreads.com/quotes/681-the-future-is-already-here-it-s-just-not-evenly• Maddie Hall on LinkedIn: https://www.linkedin.com/in/maddie-hall-76293135/• Living Carbon: https://www.livingcarbon.com• Zenefits (now Trinet): https://connect.trinet.com/• Sam Altman on X: https://x.com/sama• Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/• Horsley Bridge Partners: https://www.horsleybridge.com/• David Swensen: https://en.wikipedia.org/wiki/David_F._Swensen• Judith Elsea on LinkedIn: https://www.linkedin.com/in/judithelsea/• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319• Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer• Lyft's Focus on Community and the Story Behind the Pink Mustache: https://techcrunch.com/2012/09/17/lyfts-focus-on-community-and-the-story-behind-the-pink-mustache/• Logan Green on LinkedIn: https://www.linkedin.com/in/logangreen/• John Zimmer on LinkedIn: https://www.linkedin.com/in/johnzimmer11/• Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how• Steve Jobs Introducing the iPhone at MacWorld 2007: https://www.youtube.com/watch?v=x7qPAY9JqE4• Jonathan Livingston Seagull: https://www.amazon.com/Jonathan-Livingston-Seagull-Richard-Bach/dp/0743278909• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Robin Roberts on LinkedIn: https://www.linkedin.com/in/robin-roberts-393a934b/• Skunkworks: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor• Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery): https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson• Figma: https://www.figma.com/• Atlassian: https://www.atlassian.com/• Vinod Khosla: https://www.khoslaventures.com/team/vinod-khosla/• Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing: https://www.amazon.com/Top-Five-Regrets-Dying-Transformed-ebook/dp/B07KNRLY1L• Chase, Chance, and Creativity: The Lucky Art of Novelty: https://www.amazon.com/Chase-Chance-Creativity-Lucky-Novelty/dp/0262511355• Clay Christensen's books: https://www.amazon.com/stores/Clayton-M.-Christensen/author/B000APPD3Y• Resonate: Present Visual Stories That Transform: https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011• Ferrari on Prime: https://www.amazon.com/Ferrari-Adam-Driver/dp/B0CNDBN672• Montblanc fountain pens: https://www.montblanc.com/en-us—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgMike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He's made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He's been on the Forbes Midas List eight times and enjoys sharing the lessons he's learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he's found separates startups and founders that break through and change the world from those that don't. After spending years reviewing the notes and decks from the thousands of startups he's known over the past two decades, he's uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about:• The three elements of breakthrough startup ideas• Why you need to both think and act differently• How to avoid the “comparison trap” and “conformity trap”• The importance of movements, storytelling, and healthy disagreeableness in startup success• How to apply pattern-breaking principles within large companies• Mike's one piece of advice for founders• Much morePre-order Mike's book here and get a second signed copy for free. Limited copies are available, so order ASAP: patternbreakers.com/lenny.—Brought to you by:• Enterpret—Transform customer feedback into product growth• Anvil—The fastest way to build software for documents• Webflow—The web experience platform—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr—Where to find Mike Maples, Jr.:• X: https://x.com/m2jr• LinkedIn: https://www.linkedin.com/in/maples/• Substack: https://greatness.substack.com/• Website: https://www.floodgate.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Mike's background(03:10) The inspiration behind Pattern Breakers(08:09) Uncovering startup insights(11:37) A quick summary of Pattern Breakers(13:52) Coming up with an idea(15:30) Inflections(17:09) Examples of inflections(28:10) Insights(36:58) The power of surprises(47:36) Founder-future fit(55:33) Advice for aspiring founders(56:41) Living in the future: valid opinions(55:34) Case study: Maddie Hall and Living Carbon(58:40) Identifying lighthouse customers(01:00:53) The importance of desperation in customer needs(01:03:57) Creating movements and storytelling(01:24:22) The role of disagreeableness in startups(01:34:42) Applying these principles within a company(01:40:43) Lightning round—Referenced:• Pattern Breakers: Why Some Start-Ups Change the Future: https://www.amazon.com/Pattern-Breakers-Start-Ups-Change-Future/dp/1541704355• Justin.tv: https://en.wikipedia.org/wiki/Justin.tv• Airbnb's CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• The Unconventional Exit: How Justin Kan Sold His First Startup on eBay: https://medium.datadriveninvestor.com/the-unconventional-exit-how-justin-kan-sold-his-first-startup-on-ebay-4d705afe1354• Kyle Vogt on LinkedIn: https://www.linkedin.com/in/kylevogt/• The State of Telehealth Before and After the COVID-19 Pandemic: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9035352/• The Craigslist Killers: https://www.gq.com/story/craigslist-killers• The social radar: Y Combinator's secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host): https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston• Michael Seibel on LinkedIn: https://www.linkedin.com/in/mwseibel/• The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions ... and Created Plenty of Controversy: https://www.amazon.com/Airbnb-Story-Ordinary-Disrupted-Controversy/dp/0544952669• Scott Cook: https://www.forbes.com/profile/scott-cook/• Chegg: https://www.chegg.com/• Aayush Phumbhra on LinkedIn: https://www.linkedin.com/in/aayush/• Osman Rashid on LinkedIn: https://www.linkedin.com/in/osmanrashid/• Okta: https://www.okta.com/• The Man Who Makes the Future: Wired Icon Marc Andreessen: https://www.wired.com/2012/04/ff-andreessen/• Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig/• Qasar Younis on LinkedIn: https://www.linkedin.com/in/qasar/• Paul Allen's website: https://paulallen.com/• Louis Pasteur quote: https://www.forbes.com/quotes/6145/• What was Atrium and why did it fail? https://www.failory.com/cemetery/atrium• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/• William Gibson's quote: https://www.goodreads.com/quotes/681-the-future-is-already-here-it-s-just-not-evenly• Maddie Hall on LinkedIn: https://www.linkedin.com/in/maddie-hall-76293135/• Living Carbon: https://www.livingcarbon.com• Zenefits (now Trinet): https://connect.trinet.com/• Sam Altman on X: https://x.com/sama• Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/• Horsley Bridge Partners: https://www.horsleybridge.com/• David Swensen: https://en.wikipedia.org/wiki/David_F._Swensen• Judith Elsea on LinkedIn: https://www.linkedin.com/in/judithelsea/• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319• Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer• Lyft's Focus on Community and the Story Behind the Pink Mustache: https://techcrunch.com/2012/09/17/lyfts-focus-on-community-and-the-story-behind-the-pink-mustache/• Logan Green on LinkedIn: https://www.linkedin.com/in/logangreen/• John Zimmer on LinkedIn: https://www.linkedin.com/in/johnzimmer11/• Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how• Steve Jobs Introducing the iPhone at MacWorld 2007: https://www.youtube.com/watch?v=x7qPAY9JqE4• Jonathan Livingston Seagull: https://www.amazon.com/Jonathan-Livingston-Seagull-Richard-Bach/dp/0743278909• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Robin Roberts on LinkedIn: https://www.linkedin.com/in/robin-roberts-393a934b/• Skunkworks: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor• Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery): https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson• Figma: https://www.figma.com/• Atlassian: https://www.atlassian.com/• Vinod Khosla: https://www.khoslaventures.com/team/vinod-khosla/• Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing: https://www.amazon.com/Top-Five-Regrets-Dying-Transformed-ebook/dp/B07KNRLY1L• Chase, Chance, and Creativity: The Lucky Art of Novelty: https://www.amazon.com/Chase-Chance-Creativity-Lucky-Novelty/dp/0262511355• Clay Christensen's books: https://www.amazon.com/stores/Clayton-M.-Christensen/author/B000APPD3Y• Resonate: Present Visual Stories That Transform: https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011• Ferrari on Prime: https://www.amazon.com/Ferrari-Adam-Driver/dp/B0CNDBN672• Montblanc fountain pens: https://www.montblanc.com/en-us—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgMike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He's made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He's been on the Forbes Midas List eight times and enjoys sharing the lessons he's learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he's found separates startups and founders that break through and change the world from those that don't. After spending years reviewing the notes and decks from the thousands of startups he's known over the past two decades, he's uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about:• The three elements of breakthrough startup ideas• Why you need to both think and act differently• How to avoid the “comparison trap” and “conformity trap”• The importance of movements, storytelling, and healthy disagreeableness in startup success• How to apply pattern-breaking principles within large companies• Mike's one piece of advice for founders• Much morePre-order Mike's book here and get a second signed copy for free. Limited copies are available, so order ASAP: patternbreakers.com/lenny.—Brought to you by:• Enterpret—Transform customer feedback into product growth• Anvil—The fastest way to build software for documents• Webflow—The web experience platform—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr—Where to find Mike Maples, Jr.:• X: https://x.com/m2jr• LinkedIn: https://www.linkedin.com/in/maples/• Substack: https://greatness.substack.com/• Website: https://www.floodgate.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Mike's background(03:10) The inspiration behind Pattern Breakers(08:09) Uncovering startup insights(11:37) A quick summary of Pattern Breakers(13:52) Coming up with an idea(15:30) Inflections(17:09) Examples of inflections(28:10) Insights(36:58) The power of surprises(47:36) Founder-future fit(55:33) Advice for aspiring founders(56:41) Living in the future: valid opinions(55:34) Case study: Maddie Hall and Living Carbon(58:40) Identifying lighthouse customers(01:00:53) The importance of desperation in customer needs(01:03:57) Creating movements and storytelling(01:24:22) The role of disagreeableness in startups(01:34:42) Applying these principles within a company(01:40:43) Lightning round—Referenced:• Pattern Breakers: Why Some Start-Ups Change the Future: https://www.amazon.com/Pattern-Breakers-Start-Ups-Change-Future/dp/1541704355• Justin.tv: https://en.wikipedia.org/wiki/Justin.tv• Airbnb's CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• The Unconventional Exit: How Justin Kan Sold His First Startup on eBay: https://medium.datadriveninvestor.com/the-unconventional-exit-how-justin-kan-sold-his-first-startup-on-ebay-4d705afe1354• Kyle Vogt on LinkedIn: https://www.linkedin.com/in/kylevogt/• The State of Telehealth Before and After the COVID-19 Pandemic: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9035352/• The Craigslist Killers: https://www.gq.com/story/craigslist-killers• The social radar: Y Combinator's secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host): https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston• Michael Seibel on LinkedIn: https://www.linkedin.com/in/mwseibel/• The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions ... and Created Plenty of Controversy: https://www.amazon.com/Airbnb-Story-Ordinary-Disrupted-Controversy/dp/0544952669• Scott Cook: https://www.forbes.com/profile/scott-cook/• Chegg: https://www.chegg.com/• Aayush Phumbhra on LinkedIn: https://www.linkedin.com/in/aayush/• Osman Rashid on LinkedIn: https://www.linkedin.com/in/osmanrashid/• Okta: https://www.okta.com/• The Man Who Makes the Future: Wired Icon Marc Andreessen: https://www.wired.com/2012/04/ff-andreessen/• Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig/• Qasar Younis on LinkedIn: https://www.linkedin.com/in/qasar/• Paul Allen's website: https://paulallen.com/• Louis Pasteur quote: https://www.forbes.com/quotes/6145/• What was Atrium and why did it fail? https://www.failory.com/cemetery/atrium• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/• William Gibson's quote: https://www.goodreads.com/quotes/681-the-future-is-already-here-it-s-just-not-evenly• Maddie Hall on LinkedIn: https://www.linkedin.com/in/maddie-hall-76293135/• Living Carbon: https://www.livingcarbon.com• Zenefits (now Trinet): https://connect.trinet.com/• Sam Altman on X: https://x.com/sama• Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/• Horsley Bridge Partners: https://www.horsleybridge.com/• David Swensen: https://en.wikipedia.org/wiki/David_F._Swensen• Judith Elsea on LinkedIn: https://www.linkedin.com/in/judithelsea/• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319• Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer• Lyft's Focus on Community and the Story Behind the Pink Mustache: https://techcrunch.com/2012/09/17/lyfts-focus-on-community-and-the-story-behind-the-pink-mustache/• Logan Green on LinkedIn: https://www.linkedin.com/in/logangreen/• John Zimmer on LinkedIn: https://www.linkedin.com/in/johnzimmer11/• Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how• Steve Jobs Introducing the iPhone at MacWorld 2007: https://www.youtube.com/watch?v=x7qPAY9JqE4• Jonathan Livingston Seagull: https://www.amazon.com/Jonathan-Livingston-Seagull-Richard-Bach/dp/0743278909• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Robin Roberts on LinkedIn: https://www.linkedin.com/in/robin-roberts-393a934b/• Skunkworks: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor• Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery): https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson• Figma: https://www.figma.com/• Atlassian: https://www.atlassian.com/• Vinod Khosla: https://www.khoslaventures.com/team/vinod-khosla/• Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing: https://www.amazon.com/Top-Five-Regrets-Dying-Transformed-ebook/dp/B07KNRLY1L• Chase, Chance, and Creativity: The Lucky Art of Novelty: https://www.amazon.com/Chase-Chance-Creativity-Lucky-Novelty/dp/0262511355• Clay Christensen's books: https://www.amazon.com/stores/Clayton-M.-Christensen/author/B000APPD3Y• Resonate: Present Visual Stories That Transform: https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011• Ferrari on Prime: https://www.amazon.com/Ferrari-Adam-Driver/dp/B0CNDBN672• Montblanc fountain pens: https://www.montblanc.com/en-us—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Join Dr. Addison Killeen as he dives into Clay Christensen's profound concept, "How Will You Measure Your Life?" In this episode, Dr. Killeen discusses Christensen's recent article on reserving our best thinking for careers and how we can apply business principles to all areas of life. Tune in for an inspiring conversation on balancing professional success with personal fulfillment. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Mike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He's made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He's been on the Forbes Midas List eight times and enjoys sharing the lessons he's learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he's found separates startups and founders that break through and change the world from those that don't. After spending years reviewing the notes and decks from the thousands of startups he's known over the past two decades, he's uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about:• The three elements of breakthrough startup ideas• Why you need to both think and act differently• How to avoid the “comparison trap” and “conformity trap”• The importance of movements, storytelling, and healthy disagreeableness in startup success• How to apply pattern-breaking principles within large companies• Mike's one piece of advice for founders• Much morePre-order Mike's book here and get a second signed copy for free. Limited copies are available, so order ASAP: patternbreakers.com/lenny.—Brought to you by:• Enterpret—Transform customer feedback into product growth• Anvil—The fastest way to build software for documents• Webflow—The web experience platform—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr—Where to find Mike Maples, Jr.:• X: https://x.com/m2jr• LinkedIn: https://www.linkedin.com/in/maples/• Substack: https://greatness.substack.com/• Website: https://www.floodgate.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Mike's background(03:10) The inspiration behind Pattern Breakers(08:09) Uncovering startup insights(11:37) A quick summary of Pattern Breakers(13:52) Coming up with an idea(15:30) Inflections(17:09) Examples of inflections(28:10) Insights(36:58) The power of surprises(47:36) Founder-future fit(55:33) Advice for aspiring founders(56:41) Living in the future: valid opinions(55:34) Case study: Maddie Hall and Living Carbon(58:40) Identifying lighthouse customers(01:00:53) The importance of desperation in customer needs(01:03:57) Creating movements and storytelling(01:24:22) The role of disagreeableness in startups(01:34:42) Applying these principles within a company(01:40:43) Lightning round—Referenced:• Pattern Breakers: Why Some Start-Ups Change the Future: https://www.amazon.com/Pattern-Breakers-Start-Ups-Change-Future/dp/1541704355• Justin.tv: https://en.wikipedia.org/wiki/Justin.tv• Airbnb's CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• The Unconventional Exit: How Justin Kan Sold His First Startup on eBay: https://medium.datadriveninvestor.com/the-unconventional-exit-how-justin-kan-sold-his-first-startup-on-ebay-4d705afe1354• Kyle Vogt on LinkedIn: https://www.linkedin.com/in/kylevogt/• The State of Telehealth Before and After the COVID-19 Pandemic: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9035352/• The Craigslist Killers: https://www.gq.com/story/craigslist-killers• The social radar: Y Combinator's secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host): https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston• Michael Seibel on LinkedIn: https://www.linkedin.com/in/mwseibel/• The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions ... and Created Plenty of Controversy: https://www.amazon.com/Airbnb-Story-Ordinary-Disrupted-Controversy/dp/0544952669• Scott Cook: https://www.forbes.com/profile/scott-cook/• Chegg: https://www.chegg.com/• Aayush Phumbhra on LinkedIn: https://www.linkedin.com/in/aayush/• Osman Rashid on LinkedIn: https://www.linkedin.com/in/osmanrashid/• Okta: https://www.okta.com/• The Man Who Makes the Future: Wired Icon Marc Andreessen: https://www.wired.com/2012/04/ff-andreessen/• Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig/• Qasar Younis on LinkedIn: https://www.linkedin.com/in/qasar/• Paul Allen's website: https://paulallen.com/• Louis Pasteur quote: https://www.forbes.com/quotes/6145/• What was Atrium and why did it fail? https://www.failory.com/cemetery/atrium• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/• William Gibson's quote: https://www.goodreads.com/quotes/681-the-future-is-already-here-it-s-just-not-evenly• Maddie Hall on LinkedIn: https://www.linkedin.com/in/maddie-hall-76293135/• Living Carbon: https://www.livingcarbon.com• Zenefits (now Trinet): https://connect.trinet.com/• Sam Altman on X: https://x.com/sama• Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/• Horsley Bridge Partners: https://www.horsleybridge.com/• David Swensen: https://en.wikipedia.org/wiki/David_F._Swensen• Judith Elsea on LinkedIn: https://www.linkedin.com/in/judithelsea/• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319• Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer• Lyft's Focus on Community and the Story Behind the Pink Mustache: https://techcrunch.com/2012/09/17/lyfts-focus-on-community-and-the-story-behind-the-pink-mustache/• Logan Green on LinkedIn: https://www.linkedin.com/in/logangreen/• John Zimmer on LinkedIn: https://www.linkedin.com/in/johnzimmer11/• Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how• Steve Jobs Introducing the iPhone at MacWorld 2007: https://www.youtube.com/watch?v=x7qPAY9JqE4• Jonathan Livingston Seagull: https://www.amazon.com/Jonathan-Livingston-Seagull-Richard-Bach/dp/0743278909• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Robin Roberts on LinkedIn: https://www.linkedin.com/in/robin-roberts-393a934b/• Skunkworks: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor• Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery): https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson• Figma: https://www.figma.com/• Atlassian: https://www.atlassian.com/• Vinod Khosla: https://www.khoslaventures.com/team/vinod-khosla/• Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing: https://www.amazon.com/Top-Five-Regrets-Dying-Transformed-ebook/dp/B07KNRLY1L• Chase, Chance, and Creativity: The Lucky Art of Novelty: https://www.amazon.com/Chase-Chance-Creativity-Lucky-Novelty/dp/0262511355• Clay Christensen's books: https://www.amazon.com/stores/Clayton-M.-Christensen/author/B000APPD3Y• Resonate: Present Visual Stories That Transform: https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011• Ferrari on Prime: https://www.amazon.com/Ferrari-Adam-Driver/dp/B0CNDBN672• Montblanc fountain pens: https://www.montblanc.com/en-us—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it's important. She dives into some of the analogies she used in her book to explain how positioning works. She also brings up Clay Christensen's milkshake story to break down the 5 components of positioning. She then answers some of the viewers' questions, offering practical advice for startups. Show Notes [03:22] Some misconceptions about positioning, why positioning is important in business, and how it differs from traditional branding [09:22] Why positioning is like the opening scene of a movie [16:25] Some signs of weak positioning: total confusion, wrong comparisons, prospective clients don't think your value is valuable or they think your vision is just a fantasy [20:25] Define what makes your product special and then figure out what is the best context to frame those qualities in [25:35] The 5 components of positioning: competitive alternatives, unique capabilities, differentiated value, target market segments, and market category [27:58] On Clayton Christensen's “Jobs to Be Done” theory [36:05] How to convince buy-in companies that positioning is important [43:18] How to define positioning if you do not have best customer fit yet [45:08] How positioning influences product development [50:05] How to position your product or company if you want to cater to different countries About April Dunford April Dunford studied engineering in university and then spent the first 25 years of her career as a marketing executive for startups. She has worked as a consultant for more than 100 companies, helping them fine-tune their sales and marketing teams. Aside from being an expert on product positioning, April is also a mentor, an adviser, and a keynote speaker. She lives in Toronto, Canada with her kids and a small dog. Links Salesforce Competing Against Luck by Clayton Christensen Profile April Dunford's website April Dunford's Twitter

Note: нормальний епізод цього тижня не вдалося записати, тому такий special. Наступного тижня виходимо в звичайному форматі.Instead of competing to be the best you should compete to be unique. -PorterCompetition sucks. No fun being #35 tool for X. No profits either. Hard to stand out in the noise.“Be a monopoly” Thiel. Clay Christensen. Michael Porter. Hamilton Helmer. The more known you are, the less your differentiation matters.If you're nobody, differentiation is key. “Lead with a headline that only you can write” – can't? that's the problem.Differentiation is the CEO's problemЦе не та задача, яку можна делегувати.Business model, positioning, go-to-market, resource allocation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.maxua.com

What if the key to creating truly innovative products and solutions lies at least as much in uncovering the deep emotional and attitudinal needs of your customers as in mastering technology? Eckhart Boehme, founder and managing director of Unipro Solutions, shares his approach to putting Clayton Christensen's Jobs to Be Done framework into practical use. Eckhart demonstrates how in-depth interviews with customers and their families can reveal the underlying personal experiences, emotions, and desires that truly motivate people to seek out and purchase products or services. With these insights in hand, companies often uncover fundamentally different needs than they first anticipated, sometimes even opening up new markets or uses for their products. We also discuss Eckhart's Wheel of Progress model, which he designed to reveal the hidden layers of reasoning behind customer decisions. It provides a systematic way to deconstruct customer narratives and identify the jobs that are most likely to drive customer decisions along their cyclical journeys. Learn how this model segments the customer journey into phases of motivation, decision-making, and action. He brings this all to life with a compelling case study about finding a senior living place for an elderly loved one, revealing a hidden but critical job to be done: giving the elderly parent a sense of purpose. Our conversation also lays bare some common pitfalls when applying the Jobs to Be Done framework, such as focusing too narrowly on functional jobs while missing the bigger picture of the customer's overarching goals and emotional needs. Guest: Eckhart Boehme, Founder and Managing Director, Unipro Solutions Host: Rob Markey, Partner, Bain & Company Give Us Feedback: We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. Want to get in touch? Send a note to host Rob Markey: https://www.robmarkey.com/contact-rob Time-stamped list of topics covered [1:19] How Jobs to Be Done goes deeper than traditional customer needs analysis [3:02] Clarifying what Jobs to Be Done entails and why it's a game changer [6:08] The Wheel of Progress model and its role in dissecting customer decisions [10:41] Applying Jobs to Be Done in complex customer service scenarios [15:00] The practical steps and challenges in implementing this framework [20:14] Examples of transformative customer insights derived from in-depth interviews [22:10] Strategies for businesses to effectively harness Jobs to Be Done [30:54] Future trends and directions in customer experience research Time-stamped list of notable quotes: [6:26] “You want to understand where the story starts. What [event] triggered people [wanting to conduct] research and go through pain. Understanding what triggers people have is very valuable because then you can start building a relationship—even before people have started going to a search engine to look for a solution." [7:51] “When we look at the customer journey, we call it ‘the cycle of progress' because we think that people make progress in cycles." [16:01] "We try to design our offerings and the marketing and sales processes to focus on helping customers make progress.” [24:23] “Jobs to Be Done helps you to do the right thing and design thinking helps you to do things right." Additional Resources: Learn more about Eckhart's Wheel of Progress Learn more about HBS professor Clay Christensen's Jobs to Be Done Theory and his famous story about how to improve milkshake sales

In 1995, the late and legendary Harvard Business School professor Clayton Christensen introduced his theory of “disruptive innovation” right here in the pages of the Harvard Business Review. The idea inspired a generation of entrepreneurs and businesses, ranging from small start-ups to global corporations. Three decades later, debates have emerged around how the theory should be applied — especially within technology start-ups that have driven so much economic growth since 2000. In this episode, Harvard Business Review editor Amy Bernstein and a panel of expert scholars discuss the legacy of disruptive innovation, and how the common perception of disruption has drifted away from its original meaning.Expert guests include:· Harvard Business School senior lecturer and director of the Forum for Growth and Innovation Derek van Bever· Columbia Business School professor Rita McGrath· Harvard Business School professor Felix Oberholzer-Gee Key episode topics include: strategy, competitive strategy, business history, disruptive innovation, Clay Christensen, innovator's dilemma. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: 4 Business Ideas That Changed the World: Disruptive Innovation (2022)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

(0:00) Intro.(1:12) About the podcast sponsor: The American College of Governance Counsel.(2:00) Start of interview.(3:10) Amy's "origin story." (6:23) Her time leading Comcast Ventures, and how Corporate Venture Capital (CVC) has evolved.(9:08) Why SF/Silicon Valley as a tech hub for Comcast Ventures.(11:19) Her first public company board experience (with Adobe).(13:15) Differences on serving on public and private (venture-backed) boards. "Much more hands-on in private companies."(15:27) Differences between young and old public companies. Her experience on the board of On Running. "[M]y one advice to future board members or existing board members is to learn how to listen. And you're listening for different things, again, depending on the stage of the company."(19:42) On "adversarial boards." (24:10) On OpenAI's board fiasco. Trust in CEOs and boardrooms. Private companies and founder misbehavior. "You never fire fast enough." "You know when things are off."(32:35) On the current AI investment cycle.(36:16) On the state of San Francisco as a city and tech hub.(39:35) On women sports, and her involvement with Bay FC, a pro women's soccer team based in SF/Bay Area.(43:09) Her thoughts on the debate and politicization of ESG and DEI.(46:41)  Books that have greatly influenced her life: The Innovator's Dilemma by Clay Christensen (1997)These Truths by Jill Lepore (2018)21 Lessons for the 21st Century by Yuval Harari (2018)(47:52) Her mentors: Ralph J. Roberts (founder of Comcast). (49:02) Quotes that she thinks of often or lives her life by: "Old men ought to be explorers" (T.S. Eliot) and "A house divided against itself cannot stand." (Abraham Lincoln)(50:20) An unusual habit or absurd thing that she loves.(51:07) The living person she most admires: Liz Cheney and Taylor Swift.Amy Banse is a Venture Partner at Mosaic General Partnership, a VC firm based in SF Bay Area. Amy has over 30 years of experience starting, investing in, and building businesses at Comcast and as a board member on numerous public and private companies, including Adobe, Clorox, On Running and Lennar Corporation.  You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__You can join as a Patron of the Boardroom Governance Podcast at:Patreon: patreon.com/BoardroomGovernancePod__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

In Part 2, of our Unsolicited Feedback with Adam Nash, CEO of Daffy, co-hosts Joff Redfern & Fareed Mosavat dove deep into the world of fintech, exploring the challenges and opportunities that lie ahead. To frame the conversation, Adam looked to the past, revisiting Clay Christensen's Innovator's Dilemma. For a full summary of the episode's takeaways, join us at UnsolicitedFeedback.co. 0:00 Introduction & AI's Impact on Fintech 17:31 Importance of Understanding Competitors 19:40 Adam's Spicy Take 28:09 Return to Value Creation 36:41 Revisiting Clay Christensen's Innovator's Dilemma 41:50 Innovator's Dilemma Applied to Fintech

Today's guest is Stephen Wunker. He is the founder of New Markets Advisors, a firm that specializes in new product introductions. He is also the author of 4 books on innovation and disruption. In our conversation we discussed his career, from consulting to successful global tech entrepreneur and back to consulting, and how he developed his vision of leadership.Stephen worked closely with Clay Christensen for a number of years, and he shared an episode that taught him a lot about what authentic leadership was for Clay. Finally, we discussed Stephen's upcoming book, The Innovative Leader.Key Spots:(00:00) Show intro(3:08) Stephen introduces himself(12:30) Lessons in Professional Services and Growth(18:37) Strategies for Innovative Leadership(25:16) Creating Innovative Leaders and Organizations(35:06) Culture of Innovation and TravelContact Dino at: dino@al4ep.comWebsites:al4ep.comnewmarketsadvisors.com/Additional Guest Links:LinkedIn: linkedin.com/in/stephenwunker/New Market Advisor Company Links:Twitter: twitter.com/newmktsadvisorsLinkedIn: linkedin.com/company/new-markets-advisors/Authentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicHonest Mechanik: MaybeSusan Cattaneo: susancattaneo.bandcamp.comBooksThe Innovative Leader: innovativeleaderbook.comPreorder: Amazon or B&NOther books by Stephen WunkerJobs to be DoneCapturing New Markets

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlighting how they leverage habits to keep customers engaged and coming back for more.  Melina's insights on the power of habits and their application in business provide a fresh perspective for entrepreneurs and business owners. By understanding the psychology behind habits, she emphasizes how businesses can create rituals, anticipation, and a sense of scarcity to increase customer engagement and loyalty. Tune in to gain a deeper understanding of how habits influence consumer behavior and how you can leverage them in your business to drive success. In this episode: Maximize Business Success with the Power of Habits Unleash Marketing Success by Leveraging Habit Formation Master the Job to be Done Method for Business Growth Unlock Alternative Product Uses by Breaking Habits Foster Consistency and Engagement in Networking Drive Engagement through Strategic Content Creation Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode and discusses the importance of habits in business and personal life. 00:03:12 - Leveraging Habits in Business Melina explains how businesses use habits to their advantage, with examples from Lego, Starbucks, and Costco, and how to apply them in different industries. 00:07:46 - Habit Formation with Apps Melina discusses how apps use daily bonuses to create habits and increase user engagement, using examples from popular games like Candy Crush. 00:12:56 - Habits to Overcome Stress and Boredom Melina delves into the role of habits in overcoming stress and boredom, using the example of KitKat's tie-in with coffee breaks to increase sales and customer habit formation. 00:18:08 - Understanding Consumer Habits Exploring the connection between consumer habits and the placement of products in stores, highlighting the importance of understanding the job a product is hired to solve rather than just its features. 00:19:16 - Uncovering Consumer Behavior Researching consumer behavior at McDonald's, specifically focusing on morning milkshake purchases and the reasons behind them. The importance of understanding the job a product is hired to do and making it easy for consumers to fulfill that job. 00:22:12 - Leveraging Consumer Insights Highlighting the significance of understanding how consumers use a product in unexpected ways, and how this can lead to new marketing opportunities. Examples include NyQuil introducing ZzzQuil and the popularity of life hacks. 00:25:39 - Payment Habits and Consumer Behavior Exploring the impact of auto-pay and regular payments on consumer habits, and how businesses can leverage this to encourage customer loyalty. The importance of making payments easy and small in order to foster habitual behavior. 00:29:35 - The Power of Appointment-Based Services Discussing the benefits of appointment-based businesses, and the importance of making it easy for customers to schedule and keep regular appointments. Examples include hair salons, nail salons, and massage therapists. 00:34:12 - The Importance of Making Habits a Priority Making regular appointments a habit by prescheduling can lead to client loyalty and reciprocity. 00:35:19 - Networking and Social Media Habits Being part of people's routines is crucial in networking and social media. Consistency in engagement and genuine relationships are key. 00:38:19 - The Power of Consistency in Content Creation Consistency in content creation is essential for building habits in your audience. Repetition and reliability drive engagement and loyalty. 00:39:27 - Importance of Commitment and Frequency The commitment to frequency in content creation is crucial for building habits. Being less frequent can make it harder for the audience to form a habit. 00:43:10 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Tightwads and Spendthrifts, by Scott Rick Happy Money, by Elizabeth Dunn and Michael Norton The Ritual Effect, by Michael Norton Good Habits, Bad Habits, by Wendy Wood Atomic Habits, by James Clear  Top Recommended Next Episode: Wendy Wood Interview (ep 127)  Already Heard That One? Try These:  Habits (ep 256) Herding (ep 264) Framing (ep 296) Chuck Howard Interview (ep 213) Nudges (ep 218) Expect Error (ep 362) Give feedback (ep 40) Stone Age Brain (ep 237) Tim Ash Interview (ep 334) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Return of the weekly salon visit Clay Christensen's Milkshake Marketing Marketing, Milkshakes and Understanding Your Customers Revival and Growth of an Iconic Brand 21 great Advent calendar ideas for Christmas 2018 LEGO City Advent Calendar

Join us as we kick off this new series as we wrap up the season with Business Blueprints: Lessons from Leaders to give all our partners tips and tricks from our leadership team about all lessons learned when building. Today we're joined by Telarus Chief Revenue Officer, Dan Foster, as he dives into revenue strategies, growth, hiring, and more. You won't want to miss all the tips and tricks we get to glean from Dan with his years of experience in high-growth companies! Hey everybody, welcome back here. We're kicking off a special series of episodes. This one is titled “Business Blueprints Lessons from Leaders.” So who better to have on than our Chief Revenue Officer, Mr. Dan Foster. Foster, welcome, sir. Hey, Mr. Telarus thank you for having me. Good to see you. Good to see you too. I want to kick this thing off. I want to go into some backstories. You know I love winding paths. My favorite part of this is hearing everybody's journey. Yes, we know you as Chief Revenue Officer now, and maybe we can get a little later to what that means, but walk us through just your path. How did you get here? How did I get here? Well, well you can see I'm in my office, so it was pretty easy this morning. In fact, as a worldwide traveler, I guess I could give you a very circuitous route, but I'll start out with I'm in Japan. I graduated from college, and I've maxed out my credit cards. In fact, I'm hanging out with my girlfriend, now my wife. She was doing a semester abroad, and you know, I get in a job in investment banking, and you're supposed to wait for the entire summer, and you're supposed to maybe backpack around Europe. Well, I got to go get a job because credit cards are maxed. Mommy and daddy aren't paying any bills for me, so I actually go out and get a summer job. Well, that summer job lasted 10 years, and had a real fun time learning along the way. Started at, I was employee number three at a consulting firm, and one of the guys who started it eventually became Dean of the Harvard Business School. So we're growing internationally, competing in the likes of McKinsey and Bain. In fact, rating them for new hires, we knew we ranked when we got a cease and desist letter. So fast forward 10 years, and I'm sitting in India, while working on a joint venture, and I realized Josh at that point, it's going to be hard to have a family. If I'm living on flying so much that maybe I go by and go through the cul-de-sac, you can do the math there. But effectively what happened was I jumped off in Denver. I'm in Denver, and I go, we get a startup, some venture capitalists put me into, and we go public. It's in this whole internet economy, and they end up funding me to go run a little business and of all places, St. Louis. So we're seven months in St. Louis. We end up merging with a company that I think a lot of the channel people out there know called Megapath. At that point in time, we were $2.5 million in revenue. So we took Megapath, grew them from $2.5 million through organic growth, M&A, up to about a half a billion dollars. When I came in and out of that, but a funny little story is just to jump ahead, I'm then at another startup just a few years back, as you recall, and we sold it to Ericsson. And who of all people do I get to actually help me sell this idea of the channel into Ericsson because they just don't have the channel. They don't know of the channel. There's a whole backstory there. The Adam Edwards to come on and help me validate the channel. And we're going all the way to the group of… It's called the Technology Group within Ericsson. Eventually, we got to go to Boria and we convince him to go into the channel. Adam and I were actually quoted in a Wall Street Journal article about a week before I, oops, came here to work for Adam. So it was a little awkward Wall Street Journal featuring Adam and I. And the next thing you know, I'm over at our partner there. So that's how I got here. I love it. Just say I was quoted in Wall Street Journal once. Nobody needs to know where, how, why. Yeah, exactly. Mic drop. Yeah. So, you know, over the path, right, over the path, this journey, there's had to have been some pivotal moments. So help us understand, what are just a couple of these pivotal moments for you over the years? Two, yeah, pivotal moments in a career, a lot of them. But I'll try to boil it down. Probably maybe, you know, off the cuff here, probably one of the funnier pivotal moments was not your traditional one. It was my buddy, in fact, the guy I grew up across the river from is managing this band Fish. And we're out. In fact, they're growing. Nobody knew him at the time, you know, they had a small following mid 90s, late 90s. And we go out and check out a band, a band by the name of Dave Matthews. And nobody knew who they were. In fact, they hadn't signed a contract with Electra yet. And so I go home and I'm like, hey, John needs help managing. Fish is becoming a full time job. They've got a couple other acts that they may want to help manage. And my wife's like, are you kidding me? You think you're going to become a rock manager when, you know, we've got kids and all the rest going through. I was like, OK, so that's pivotal. Number one, pivotal moment. Number one, probably weren't expecting that, Josh. No, I did not. But no, but really, what it was is it was hanging around early on some of these academics that were focused on growth. Clay Christensen, a gentleman, read out of Salt Lake City, esteemed academic and life coach, even at the towards the end of his life. He wrote Innovators Dilemma, and we built a practice around that. Marco Ian C.D. A lot of the guys that Kim Clark, that that that whole group, it gave us this growth bug. Like I was focused on it. And, you know, we did a lot of operations, but it was really those really interesting seminars that we go to monthly that talked about these high performing businesses and the productivity that they were getting out of these businesses. You know, it's interesting. And, you know, I mean, I didn't set out to be a salesperson, but one of the guys I got to see talking a wine cave actually right up north of here in Napa Valley, Daniel Pink. He's now he's very well known author at this point. He wrote Drive, but he also wrote a book to sell as human. And it was interesting because here I was hanging out with these academics. But really, in fact, Pink talks about this in his book. There was none of these elite business schools were studying sales as a function. You know, you've got finance. You got I mean, I got to take accounting with this guy, Bob Kaplan, who's like the king of activity based costing. But nobody was focused on sales as a as a enabler in the business schools. And it was really folks like our tech advisors and folks out in the really street smarts doing it. So it was pretty exciting to be part of it. So I want to talk about, you know, I think the one thing I've always admired about you is just when I think I'm looking out far enough, you're going, no, no, no, no, no. Let's look a little bit further. Right. So you've always had this great visionary mindset. Walk me through what is your long term vision for driving revenue growth in our industry? Well, you know, it's interesting, Josh, is this is a five five point four trillion depends on who you want to talk to. But the ICT market is just massive. It's massive. But what's interesting is increasingly, in fact, as you know, our tech our tech advisory, our new tech trends report talks about this. Increasingly, customers are looking to a third party to really say, how should I go about this? How should I think about this digital transformation? So when I think about how we need to drive the business, it's really how do we make our tech advisors look smarter in front of their customers through enablement methods? A lot of the stuff that you do, Josh, and your teams and the whole business. But it's also really looking at that as a buyer journey to say, where are they going to be in five years? What are they going to be doing in five years? You know, interestingly enough, our our background and network really enabled us as the burgers to add fries and shakes. And now there's whole different meals that are being considered. Right. In fact, I love the you know, we've gone through the pivot, but I love the pivot stories of our tech advisors. And that's what you have to keep in mind. Think about Stuart Butterfield and what he did at Slack or, you know, we talked about Howard Schultz and Starbucks. You know, going from espresso machines, you know, selling machines to this in our technology advisors have done that pivot. They focused on, you know, they were selling some of them. You and I both know a few of them. They were selling circuits a few years ago and they pivoted to hit on that focus of the CEO challenge, revenue generation, productivity, brand experience. It's those things. Yeah. OK, so so you get to travel and talk to a lot of these partners or at the event, right? Whatever it might be. So you get to see, all right, here's what a successful partner looks like. Right. So taking a consideration, we've got this big audience of entrepreneurs. What do you think all of these guys and gals that have built their business? What are the top couple strategies that you believe were most successful, you know, while they've built businesses and you've built businesses? Is there some overlap there? Yeah, you know, it's one of one of the things I heard long ago was strategies what you don't do. And if you think about that, it's going to come down to this idea. In fact, I'm going to give you a little bit of a story. But so I'm sitting in London with this guy, Kim Clark, and you were in downtown London with this company, Unilever. Unilever makes tea, toothpaste, ice cream. They they own like Fendi, all these brands. In fact, it's much larger than Procter & Gamble. But we think about Unilever as this kind of small European company. And he's sitting there with this guy, basically the CEO of their personal products division. I got to spend a year in Paris, a little known fact, working underneath him as a consultant for their shampoo and deodorant. So I'm actually a shampoo, I used to be a shampoo expert. So anyways, here we are in London and Kim basically says to this guy, Perry, listen, with all you're trying to do, you need to go after two key principles, focus and discipline. And so, you know, it was this seminal moment where he realized they're trying to do too much and they wanted to look at their innovation portfolio, but he took that. And so here I am, we jump on a plane. In fact, you know, on that trip, I got to take the Concorde because I needed to be back in the States. And I'm literally the next week at Cummins Engine Company, great company out in Columbus, Indiana. And here Kim Clark is again, he's talking to Tim Salsa, the CEO. And he again talks about they're trying to do too much in this idea of focus and discipline. So why am I so so focused on so enamored with this? In fact, I'm going to bring in the great German-American architect, Mies van der Rohe, his design philosophy, less is more. And so Kim would recite that less is more. In fact, it goes back to this idea. I mean, Tim Ferriss in his four hour work week is simplifying the focus. And that's what I see with our technology advisors who are incredibly successful. They've designed a approach in their business that is sometimes bootstrapping their total risk takers, sometimes they're cowboys and cowgirls. But really what they've done is they've focused on a singular model and then they build that up as a base. Yeah, that makes sense. Good, good. Yeah. You know, we had a CEO on here of one of our major suppliers and I said, you've been instrumental in the contact center industry. What's the what's the good and the bad that you've seen our partners do that if you could change it, what would you? And that was exactly that. It was partners become really successful. They do this one thing and then they go, oh, my gosh, I could do all these things. And then they're not wrong. Right. They're entrepreneurs. They can get it done. They can figure it out. But when they focused it and narrow it back, they saw a massively, massively successful partner. So now couldn't. Yeah, less is more. Yeah. OK, let's let's talk about leadership here a little bit. Right. So I know you've you've been part in kind of building some large companies. If I remember right. Hiring to the tune of what was it? 80 80 salespeople a month. It's at one point. Yeah. Oh, so that's I mean, my team did that just to be clear. Like, can you imagine the interviewing that you would do? But we had we had eight talent acquisition people in my group. Well, HR working for my dear friend Linda. But yeah, crazy. So let's talk about that. Let's talk about building an innovation mindset. So is your is your hiring, is your bringing on leaders, is your as you're doing all of those things? Why is it so important to have an innovation mindset when we're talking about growth? Yeah. I mean, first off, it's so critical because our industry has never moved faster. And so you have to be you know, this idea of the pivot, whereas you've got to be focused in discipline. You also have to be looking around the corner. And so what I find is building a team of diverse things, like I look for when I'm building a team. And I think we're there today, Josh, I think about, you know, you, your colleagues, you know, the the broader team that we have here. It's first up hiring, to your point, hiring is the hardest thing you do. I think you know, you've shown a lot of leadership and really built a team. And I think you understand this, which is hiring is so critical because you're figuring out what chemicals to put into this to make this new compound called growth. And in doing that, you know, you've got to you got to set out some big hairy goals to say, you know, how do we own a sector or, you know, what are the three steps ahead that we need to be thinking for the partners to be successful in front of their customers? To do that, to do that, you need a diverse set of thinkers first off. So, you know, I mean, obviously with you, you know, I always make sure my team has smarter people than me. I'll take it. Let's go golden. Yeah, I make sure, you know, you're I take an IQ test, personality test. And I mean, it's not a high bar here. But so no, but I think diverse sets of thinking really bring to bear kind of that innovators mindset. It's good. All right, let's so so part of this part of the series is that I want partners to to hear and understand not just the good but the bad, the really hard stuff as well. So talk to me about the significant challenge that you faced at a previous company at this company anywhere. Right. From a revenue growth perspective and how you turned it into an opportunity. Hmm. I got like how long does this podcast go for? Like four hours, I got a few of them. I got a simple one. I got a simple one, which is so I come back. So I told you the story of Megapath up to a half a billion. We actually sell off a few of the assets I leave. Go do this Solar City Tesla energy thing and I come back. They bring me back. Board brings me back. I go as president and it was in a decline. So 10 percent revenue reduction. You know, importantly, I did a baseline when I got in and the customer sat and the employee sat wasn't good. OK, I wasn't good. I'll just leave you. I don't want to run numbers here, but it was not good. So I'm a month into the new gig and I take a call. Actually, I got a message. So I get the message and I call this guy Max. He's a New Yorker. I call him back and it's one of these hot ones. So as the president, you know, the escalations I'm going to get, as you can imagine, are not the ones who want to call up and say, hey, you guys are doing a great job. So he says, listen, after 11 people, 11 calls, you're the only one to call me back. So he says our culture is basically sideways. And he says, listen, I'm an investor. You hosed up one of these companies I'm with. You know, I forget what it was. We didn't do the install. But I really remember clearly what happened. He said, I want to take you on a cultural journey. I want you to meet with the CEO of a company that I help fund. And if it's OK, I'll meet out in Vegas maybe two, three weeks. You figure out what works. We're going to go to a company called Zappos. So I get to go out and meet Tony, Shane, his team. You know, it's the culture of the customer. And I realized at that point in time that with our sale, our employee engagement in the tank, our customer sat sat not in a great spot. It's even hard for me to say that customer satisfaction at a not a great level. We needed a new program. And so we did this whole best over easiest program. And I learned it from the actually the HR personnel at Zappos. I kept in touch with her for a bit. And we it worked. I mean, two years later, what we realize is by focusing on employee engagement, that means we had better tools so they could solve customer problems. In fact, in my staff calls, Josh, I haven't tortured us like this, but we would call into each of the groups. So imagine the accountability in your org. So when you call into billing, you call into support. And the first time it happened, we did it impromptu. So I didn't prep any of my folks. I said, hey, we're going to have it. We're going to go off script today, folks. We're going to call into a company called Megapath. And everybody was first off in their chairs and not excited by the result. Two years later, we grew that business 10 percent, quarter over quarter, almost diametrically opposed to when I got back there. Two years in, I had a great team. We ended up doing like first SD-WAN service provider with UCaaS as a bundle. It was fun. And we unfortunately, we ended up selling the business because we're having such a good time, but it was focus on employee engagement and really through tools that helped their customers. Love it. Good stuff. Let's talk a little bit about mentorship. So, you know, it's been it's been awesome to kind of be surrounded by you, right? From from how you've helped me grow personally, mentorship. But let's talk about, you know, as you've mentored others, how does that influence your approach, you know, as a chief revenue officer and maybe strategies for growth that we just might not realize? Hmm. Well, one is, you know, we talked about that earlier. We've got to be looking out around the corner to say what is 2x and 5x look like? And then helping, you know, the team look through and manage to a framework that gets you there. So what I had a, I had a CEO that I worked for for quite a long time and he taught me that idea of a framework. So we have the today, the objectives and key results framework works great, right? Gives you that ability to see out over a year. You then put it out two, three years. And what you can do is from a mentoring perspective is build frameworks and management systems that you, you know, as we think about five years out and Talaire is having, you know, taken over the free world, it's those frameworks that we are enabling through that mentorship. It's painting bold visions and building alignment around that. It's it's also, you know, not answering, but asking the questions and pushing guys like you to go out and kind of say, here are a couple options. And then it's finally what I like doing is it's never bringing, you know, teaching folks to bring resolution plans. There's a lot of issues in business really pushing your team to say, well, come to me with three, two options. Don't come to me with issues. Come to me with the issues, frame it in a way that you can then paint a picture of here's how we are going to affect change in a positive way. And it shows that you've thought it through. Love it. Love it. All right. Let's let's keep going on this change mindset. So if you look at, like you said, in the beginning, we're at a spot where it's just never changed, technologies never changed this fast. And I think we just, we always seem to say that I think the people before I said that people after and say that, but it really does. At least if we zoom out over the last 20 years, it's changing now faster than ever. So how do you stay ahead of the curve in that from a revenue generation, from a sales strategy perspective, do the basics come into play? Do you use some of these advanced tactics and strategies? What are your thoughts around that? Well, we can't give all of our secrets out, right? But like water it down a little bit. No, first off, the idea of how you execute is foundationally in the basics. You know, you learn fundamentals around follow up in the focus and you put in programs to go do this. Sure. The, the technology, you know, Moore's law is out the door, I think, right? You know better than I, but in digital transformation is coming. What's really interesting is where we are at, we're at a crossroads. We're enabling these technology advisors to compete against the global system integrators, you know, that what I know the team jokes about not having lost to Deloitte in, you know, a couple of years or something like that. The technology advisor is really what we're pushing to also stay up to what's the right word here, stay up to almost a new standard for themselves to say, how do I enable that digital transformation? The digit, think of it going from selling a network and you and I know a few of these partners selling a network or even selling circuits to now, not just selling contact center, but full on from website all the way through to support the digital transformation. And I love Diane Hinchcliffe, who, as you know, drove a lot of the thinking behind the technology report talks about this idea of DX digital experience. So when you think about the technology advisor pushing the CEO to think through the branding customer experience, it's now become more than ever a full digital experience. So what do we do? We've got to have a buyer journey for the technology advisor who needs to learn. Hey, it's not just fries with that burger, but what does it actually mean to have identity management or zero trust network access together with that network? So we've got a lot to deploy from a sales enablement perspective. And, you know, you guys do it every day, Josh. I mean, you see that it's critical to keep doing what we're doing around the sales enablement function for those technology advisors. Yeah, yeah, I think the you said it there a little bit. The hardest part about this is finding the opportunity to let your customers know all these things that you can do. Right. So there's strategies around QBRs and opportunities for that where it's less tactical and more strategic. But it's just such a different problem than it was years ago. Now, there's just so many things that you can sell to these end customers for the the advisors. It really opens up that door of, you know, I can do everything at this point. Yeah, right. That you need as a customer. If you're buying it, I can help you with that. That's right. That's right. But, you know, you've got to be careful, too, right? Like you've got to not come across as though you're trying to sell them a catalog. Yeah. Yeah, fair. Final couple thoughts here. So so if we look back, you know, we've had a lot of people who have been looking back as you kind of reflect a little bit, right, your career from a revenue perspective, revenue officer. What does what does true success mean to you? And how do you I guess how do you measure that? Well, you know, I'm a numbers guy, so we we measure it in numbers. And I love winning. But actually, you know, it was interesting. I'm going to I'm going to rely on Clayton Christensen again, who actually in the later part of his life wrote a book, How Will You Measure Your Life? And sure, I measure it as success. I measure it as really my ego is in seeing people be successful. Like it was so fun. I've got a guy who worked in L.A. In a past life we talked about, he had seven people and I knew the guy scaled. And three years later, I check in with him and he's got he's got 800 people working for him. So I love seeing those success stories. In fact, for me, success was a little different. I had a son diagnosed with autism and right around that same time, I had a new son born. I just lost my dad. And I'm in one of these amazing, amazing jobs, in fact, just scaling up. But I realized I needed to be around more. So that was an 80 hour a week across the peninsula. And I took a step back and I took I went back to a business that offered me a job so I could be local. And, you know, I mean, the the idea of time as a currency, I wouldn't have been able to coach my kids in soccer. And so when I sure I I had a heck of a time building a framework for go to market for that business, but it was hard to step away. But balance is key. That's what I've learned is the measure of success is back to that idea of how do you measure your life in the near term, I obviously measure, as you know, I measure every month, every every week. We know that meetings do you? I don't miss much on that front. It's my, you know, as you know, I trained as an engineer and a quantitative economics guy coming out of college. I left that in the box, mind you, coming out of college. I think the engineering degree never actually got cracked. But, you know, that's how I think about success. It's good. It's good balance. If I look back, you know, we're been doing a lot of episodes here, right, as we wrap up season two, doing a phenomenal job. Thanks. And as we look back, there are some key trends, right, from the leaders like yourself that we've chatted with balance is key. It doesn't matter if you can't keep it in balance. And I know there's those people that are like, oh, if you love what you do, you know, no, balance matters. You have to be purposeful about balance. So awesome call. That's right. Personal leverage. You know, I use that. I use that. I learned that more. I learned that later in life. Personal leverage, which is, you know, achieves balance. Yeah. Final final thoughts here. We're going to we're going to look out to the future a little bit. And I know, again, we've said it. We're probably a broken record about it just changes so fast. But any emerging trends, anything that you think that for the partners that are listening out there that you really want them to pay attention to? I mean, there's the obvious ones you like. I'm on stage pitching, AI and DX and cyber. But I want to go back to this idea that, you know, we we went out and interviewed 150 CXOs. So there are CIOs, chief digital officers, and increasingly they are buying through the channel. So when I look out, sure, there's lots of technology. You and we are going to be on top of the next one. But I think the most interesting trend is the fact that the affinity towards this channel is only accelerating. The propensity for success is really the CXOs. These are larger corporations, but importantly, those mid market have validated and are doing nothing other than running to our technology advisors for advice and to buy services. Yeah, yeah, it's it's such a it's a great point. And it's such a, you know, like like you mentioned earlier with the Erickson story, but if we just flash back and flash back and flash back further, how many conversations have we had to be in where we've had to convince people why the channel is important as a vendor, why you would want and now just that that rate of adoption of selling here versus trying to sell it direct as a vendor. I mean, I love obviously selfishly. We love that that trend, but it proves the value, proves the value in a customer's eyes. And there's so much more room. So much runway. I love it. Yeah. And there'll be some transactional stuff. Look, things are going to go through marketplaces, transactional. But that's why the complex sale starts with the technology advisor and teams like you. All right, Dan, I'm questioned out, man. I really appreciate you doing this with me, buddy. No, I love it. Thanks. And I love the new background there, too. That is looks like an anaconic chamber or something to that effect. No echoes in here, baby. Yeah. Well, all right. Hey, man, that wraps us up for today. Thanks, everybody. I'm your host, Josh Telarus SVP of Sales Engineering at Telarus Dan Foster, chief revenue officer. This kicks us off with business lessons. Until next time.

Today I'm joined by Bob Moesta, the co-creator of the Jobs To Be Done framework, a concept he developed alongside the late Clayton Christensen. Bob's expertise spans a wide range of accomplishments, including the successful launch of over 3,500 new products, services, and businesses. He's also the CEO and founder of the Re-Wired Group, as well as the brains behind several other startup ventures. He is also the author of multiple books including the famous Demand Selling 101. Where to find Bob Moesta:• Website: The Re-Wired Group | Innovation & Design Consulting (therewiredgroup.com)• LinkedIn Bob Moesta | LinkedIn• Book: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress (Audio Download): Bob Moesta, Greg Engle - contributor, Lauren Anthony, Lioncrest Publishing - Bob Moesta: Amazon.co.uk: BooksWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

In this episode, Ian Bergman engages with Robyn Bolton, innovator extraordinaire and founder of MileZero, known for her strategic acumen from her time at P&G to the insights gained under Clay Christensen's tutelage. Robyn dives into her life as a risk-averse innovator, revealing how she molds breakthrough ideas into actionable strategies within the rigid frameworks of large corporations. The conversation cuts through the complexities of innovation leadership and the venture studio model, unpacking the delicate dance between maintaining core business values and embracing disruptive change. With a critical eye on the pitfalls of 'innovation theater,' Robyn advocates for authenticity in meeting customer needs amidst the seductive haze of future tech promises. As they explore the nuanced role of AI in advancing business innovation, Robyn offers invaluable advice to those on the innovation path: let curiosity be your guide, keep an open mind, and judiciously push boundaries. Join us for a deep dive into the philosophical and practical world of corporate innovation with one of the industry's most forward-thinking leaders. Tune in for an episode rich in strategic insights and actionable advice that's crucial for anyone looking to navigate the complex currents of corporate innovation. Full show notes and resources at https://www.alchemistaccelerator.com/podcasts

Eric Ries is the creator of the Lean Startup methodology, author of the New York Times bestseller The Lean Startup, and founder of the Long-Term Stock Exchange (LTSE). He's also a multi-time founder and currently advises startups, VC firms, and larger companies on business and product strategy. In today's episode, we discuss:• The current state of the Lean Startup methodology• Common misconceptions about the Lean Startup methodology• Understanding how to actually think about MVPs (minimum viable products)• When to pivot and when to stay the course• Thoughts on AI and how to deal with uncertainty• How to structure your company around core values and create products that benefit humanity• The philosophy behind Eric's current big idea: the Long-Term Stock Exchange• Much more—Brought to you by Sanity—The most customizable content layer to power your growth engine | Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennyspodcast.com/reflections-on-a-movement-eric-ries-creator-of-the-lean-startup-methodology/#transcript—Where to find Eric Ries:• LinkedIn: https://www.linkedin.com/in/eries/• X: https://twitter.com/ericries• Website: https://theleanstartup.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Eric's background(04:46) Eric's recent activities and projects(06:23) Eric's start in advising and first-principles thinking(10:56) Lessons from designing the Lean Startup process(14:04) The current state of lean startup methodology(22:33) Common misconceptions about the methodology(24:28) Changes Eric would make in an updated version of Lean Startup(27:52) An explanation of minimum viable product (MVP) and why Eric still stands by the process(37:36) An example of “Less is more”(41:24) More on MVPs and the importance of testing your hypotheses (41:24) How LTSE had to pivot after a partnership fell apart(48:37) Eric's take on the concept of craft(53:36) Why getting fired for standing by your conviction can be a career accelerator(55:17) Tech's mental health crisis(56:28) Advice for founders stuck in a “zombie company”(1:00:16) How continuous pivots shape a company's vision, with a real-life story(1:08:20) Challenges in assessing companies from an external perspective(1:13:17) Practical advice for businesses considering a pivot(1:18:42) The impact of artificial intelligence(1:26:59) The current capabilities of ChatGPT and its potential use as an equalizer in the marketplace(1:31:26) Eric's current work with founders on human flourishing(1:42:40) Advice for founders who want to build ethical companies (1:49:37) Examples of first-principles thinking(1:53:42) Why shareholder primacy theory is wrong(1:55:19) The “spiritual holding company” (1:58:12) Lightning round—Referenced:• The Long-Term Stock Exchange: https://ltse.com/• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898• Lean manufacturing: https://www.techtarget.com/searcherp/definition/lean-production• Six Sigma: https://www.6sigma.us/six-sigma.php• Clay Christensen: https://claytonchristensen.com/• Eric Ries on 4 Common Misconceptions About Lean Startup: https://www.entrepreneur.com/starting-a-business/eric-ries-on-4-common-misconceptions-about-lean-startup/286701• Anakin Skywalker meme: https://knowyourmeme.com/memes/for-the-better-right• Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO): https://www.lennyspodcast.com/inside-linear-building-with-taste-craft-and-focus-karri-saarinen-co-founder-designer-ceo/• Snow Crash: https://www.amazon.com/Snow-Crash-Neal-Stephenson/dp/0553380958• IMVU: https://about.imvu.com/• Ben Silbermann on LinkedIn: https://www.linkedin.com/in/silbermann/• Wonder Boy: Tony Hsieh, Zappos, and the Myth of Happiness in Silicon Valley: amazon.com/Wonder-Boy-Zappos-Happiness-Silicon/dp/1250829097• Understanding Steve Jobs's Reality Distortion Field: https://www.emexmag.com/understanding-steve-jobs-reality-distortion-field• Paul Graham's website:http://www.paulgraham.com/raham• Segment: https://segment.com/• Loom: https://www.loom.com/• The Slack story: https://www.paperflite.com/blogs/slack-story• The Social Network on Netflix: https://www.netflix.com/ca/title/70132721• Thomas Kuhn: Paradigm Shift: https://www.simplypsychology.org/kuhn-paradigm.html• Conway's Law: the little-known principle that influences your work more than you think: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi• Monty Python and the Holy Grail Guards Scene on YouTube: https://www.youtube.com/watch?v=eVWH01E2weA• Toyota Production System: https://global.toyota/en/company/vision-and-philosophy/production-system/• Warren Buffett's Forbes bio: https://www.forbes.com/profile/warren-buffett• The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good: amazon.com/Enlightened-Capitalists-Cautionary-Business-Pioneers/dp/0062880241• The Grace of Kings (The Dandelion Dynasty): https://www.amazon.com/Grace-Kings-Dandelion-Dynasty/dp/148142428• All Systems Red: The Murderbot Diaries: https://www.amazon.com/All-Systems-Red-Murderbot-Diaries/dp/0765397536• Star Wars: Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5• Tesla Powerwall: https://www.tesla.com/powerwall• Levoit Classic 300S ultrasonic smart humidifier: https://www.amazon.com/LEVOIT-Humidifiers-Ultrasonic-Essential-Customized/dp/B09C24TYGQ• The Law of Sustainable Growth: https://www.linkedin.com/pulse/20121015181612-2157554-the-law-of-sustainable-growth/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this episode of Pit Stops To Podium, we're delighted to welcome Whitney Johnson, the CEO of Disruption Advisors, a distinguished leadership development company specializing in change management. She delves into the profound significance of ongoing growth and learning, emphasizing their role in personal and professional development. Whitney also unravels the captivating concept of the S-Curve, providing a deeper understanding of its relevance and application. For sales leaders aiming to navigate the S-Curve shift, Whitney offers guidance, shedding light on how to approach this critical transition. We also touch upon the significance of partnership and the unique challenges faced by high-growth B2B SaaS organizations Chapters: 00:00 - Intro 00:56 - Disruption Advisors and Whitney's Books 01:56 - Who's Whitney Outside Work 04:35 - What Led Whitney To Write “Smart Growth” 07:34 - Understanding the S-Curve Concept 10:46 - The S-Curve Shift for Sales Leaders 14:32 - What Comes After Mastery and Scaling 16:58 - Partnership and Challenges in High-Growth B2B SaaS Organizations 20:49 - The Backstory of Whitney Connection with Clay Christensen 22:22 - Engage With Whitney //ENGAGE WITH WHITNEY The Disrupt Advisors Website Disrupt Yourself Podcast with Whitney Johnson //MENTIONS Malcolm Gladwell Reid Hoffman //BOOKS Disrupt Yourself, With a New Introduction Build an A-Team Smart Growth The Brand Called You by Tom Peters The Innovator's Dilemma by Clayton Christensen //SUBSCRIBE! Subscribe to RevPartners YouTube Channel New "pit stops" every week. Join our growing community!   //STAY AWESOME &  DO IT BIG!! Website: revpartners.ioListen on Spotify and Apple Podcasts

I ugens aktieunivers kigger vi lidt på onsdagens rentemøde, hvor afgørelsen var at renten bliver fastholdt. Herudover kigger vi igennem en masse updates indenfor tech-industrien. Klaviyo åbner IPO med stærk stigning. Mads vender Jobs-to-be-done teorien af Clay Christensen fra bogen The Innovator's Dilemma. Vi har også en masse spændende delivery nyheder med. Alt dette og mere til i ugens episode. Lyt med!

Ben Capell is joined by Co-founder and CEO of Rose Park Advisors, Matt Christensen, to discuss applying the theory of disruptive innovation. Matt co-founded Rose Park with his father, Clay Christensen, who coined the term and the concept of disruptive innovation. This concept has been applied by both early stage companies looking to disrupt incumbents, and Fortune 500 companies looking to avoid being disrupted. We hope you enjoy this conversation. 

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments—Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. He has helped launch more than 3,500 new products, services, and businesses and built and sold several startups himself. He is also a fellow at the Clayton Christensen Institute and a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management. In this episode, we discuss:• What Snickers and Milky Way can teach us about JTBD• The various flavors of the JTBD framework• Best practices for implementing the framework• Advice on conducting interviews for B2B vs. B2C customers• Common mistakes people make when implementing JTBD• When not to use it—Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/#transcript—Where to find Bob Moesta:• Twitter/X: https://twitter.com/bmoesta• LinkedIn: https://www.linkedin.com/in/bobmoesta/• Website: http://www.therewiredgroup.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Bob's background(04:04) A simple explanation of the Jobs To Be Done framework(07:29) Struggling moments and demand(09:51) Understanding the context behind pain points(11:14) Reducing friction in the sales process(14:46) How Autobooks improved their buying process and 4x'ed conversion(16:52) The six phases of the buying process(18:30) The JTBD interview process(21:55) How Bob's TBI affected his reading/writing and how he is able to write books(22:02) Why people switch companies(27:18) Tips for JTBD interviewing(30:07) Why you should not have a discussion guide(32:48) The danger of looking at the customer through the product(33:53) First steps in applying the JTBD framework(36:25) Signs people are ready for a change(37:43) Bob's “layers of language”(40:15) Examples of companies with a broad adoption of JTBD(43:59) The different flavors of JTBD and common mistakes to avoid when implementing it(48:19) Bob's work with Clay Christensen on JTBD theory(51:05) When not to use JTBD(53:40) Common misconceptions about the framework(55:55) What compelled Bob to spend so much of his life on JTBD(58:07) Three big takeaways(59:07) Lightning round—Referenced:• Jason Fried on LinkedIn: https://www.linkedin.com/in/jason-fried/• Des Traynor on LinkedIn: https://www.linkedin.com/in/destraynor• Southern New Hampshire University: https://degrees.snhu.edu/• Paul LeBlanc on LinkedIn: https://www.linkedin.com/in/paul-j-leblanc-6a17749/• Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987• Autobooks: https://www.autobooks.co/• Intercom: https://www.intercom.com/• Zendesk: https://www.zendesk.com/• HubSpot: https://www.hubspot.com/• The Kellogg School of Management at Northwestern University: https://www.kellogg.northwestern.edu/• Y Combinator: https://www.ycombinator.com/• Michael Horn on LinkedIn: https://www.linkedin.com/in/michaelbhorn/• Ethan Bernstein on LinkedIn: https://www.linkedin.com/in/ethanbernstein/• Never Split the Difference: Negotiating as If Your Life Depended on It: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805• William Edwards Deming on Wikipedia: https://en.wikipedia.org/wiki/W._Edwards_Deming• Basecamp: https://basecamp.com/• Sriram and Aarthi on Lenny's Podcast: https://www.lennyspodcast.com/hot-takes-and-techno-optimism-from-techs-top-power-couple-sriram-and-aarthi/• Genichi Taguchi: https://www.qualitygurus.com/genichi-taguchi/• Tony Ulwick on LinkedIn: https://www.linkedin.com/in/tonyulwick/• The Clayton Christensen Institute on LinkedIn: https://www.linkedin.com/company/clayton-christensen-institute/• Shape Up: https://basecamp.com/shapeup• The End of Average: Unlocking Our Potential by Embracing What Makes Us Different: https://www.amazon.com/End-Average-Unlocking-Potential-Embracing/dp/0062358375• The Big Bang Theory on TBS: https://www.tbs.com/shows/the-big-bang-theory/watch-now• Oppenheimer: https://www.oppenheimermovie.com/• Kyota massage chairs at Costco: https://www.costco.com/massage-chairs-cushions.html?brand=Kyota&refine=%7C%7CBrand_attr-Kyota• Paul Adams on LinkedIn: https://www.linkedin.com/in/pauladams/• Matt Hodges on LinkedIn: https://www.linkedin.com/in/mattnhodges/• Andrew Glaser on LinkedIn: https://www.linkedin.com/in/glaserandrew/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Clayton Christensen Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). One of the founders of the Jobs to Be Done development methodology. Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/michael-kaagee-mante/message

Season 4 Episode 89 FACULTY: Dave Olsen CLASS: #VarsityTips TITLE: People Experience Pt 2 (PX2) Culture: Creating Core Virtues In this podcast episode, Scott interviews Dave Olsen from Nimble for the second episode of the People Experience Varsity Tips series. This episode provides valuable insights into the importance of company culture, how it can be intentionally shaped, and the role of values, communication, and leadership in creating a positive and impactful work environment. The understanding that every company has a culture, whether intentional or not. Exploring the factors that influence company culture and how it manifests within an organization. The question of where company culture starts and the role of leadership in shaping it. The significance of defining and aligning mission, vision, and values to create a strong foundation for culture. The process of gaining clarity on company culture and ensuring it is well-defined. Exploring core values that contribute to a thriving company culture, such as integrity, workability, accountability, creating the future, positivity, commitment, and leading with impact. Dave's personal journey in shaping his own values and how they have influenced his company's culture. Differentiating between intentional and accidental cultures and the impact they have on the organization. The importance of effective communication in fostering a positive company culture. Strategies for connecting the team to the company's values and ensuring alignment. The significance of time zone meeting culture in global teams and promoting effective communication. Creating opportunities to consistently communicate and reinforce the company's vision. Shout Outs: Joe Woodard, Brandon Craig, Clay Christensen, Chris Janssen, How Will You Measure Your Life --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

Season 4 Episode 86 FACULTY: Dave Olsen CLASS:#VarsityTips TITLE: People Experience Pt 1 (PX1) Course Curriculum: Creating a High Performance Virtuous Loop In this podcast episode, Scott interviews Dave Olsen from Nimble for the first episode of the People Experience Varsity Tips series. This episode offers valuable insights into Dave's business journey, the offshore model, the significance of team and culture, and the key elements that contribute to a successful people experience within an organization. Dave introduces the topics he will cover in the interview. Dave's personal journey in building his business and the lessons he learned along the way. The offshore model and how it can be a game-changer for businesses. Shifting perspective to view workflow as a business and the transformative impact it had on Dave. The realization that building a business can lead to the life one desires. The importance of prioritizing the team over customers and building strong partnerships. The formation of a partnership with a CAS (Client Accounting Services) firm. Statistical insights into Dave's company, Nimble. The purpose of the course and the milestones set to achieve success. The significance of tracking outcomes and measuring progress. Defining leadership and the role it plays in creating a vision for the future. Having faith in oneself and embracing principles from books like "Think Like a Monk" The importance of designing company culture and aligning it with employees. The role of tools and training in supporting employees' growth and success. Defining performance and how it contributes to employee satisfaction and motivation. Employee compensation and the opportunities provided for learning and personal development. A preview of the upcoming episodes in the People Experience series. Shout Outs: Brandon Craig, Clay Christensen, Nimble, Expensify, Jay Shetty --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

OpenAI won't be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI's secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services. Mentions OpenAI https://open.ai/  Sam Altman leaked interview https://web.archive.org/web/20230601000258/https://website-nm4keew22-humanloopml.vercel.app/blog/openai-plans  ChatGPT https://openai.com/blog/chatgpt  Innovator's Dilemma by Clay Christensen https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

One of my favorite authors is Clay Christensen, who has written books like The Innovator's Dilemma, Competing Against Luck, and How Will You Measure Your Life?. One thing several of his books have in common is a coauthor by the name of Karen Dillon. She's now cowritten another new book, this time with Rob Cross, […] The post 471: The Microstress Effect with Karen Dillon first appeared on Read to Lead Podcast.

Overview: Today, we're going to talk about Yoco, the South African Point-Of-Sale FinTech company. We'll explore the story across the following areas: South African payments context Yoco's early history Yoco's Product & monetization strategy Yoco's Competitive positioning & potential exit options Overall outlook. This episode was recorded on Apr 9, 2023 Companies discussed: Yoco, Square, Flutterwave, PayFast, PayThru, PayU, DPO, Flutterwave, Paystack, Stripe, Ikhokha, MTN, Safaricom, Zapper, Visa, Interswitch, Nedbank, ABSA, FNB (First National Bank South Africa) & Wave Business concepts discussed: Merchants solutions, Points-of-Sale devices, SME Lending & hardware and software bundling Conversation highlights: (01:30) - Yoco context (07:30) - Africa / SA payments context (23:11) - Yoco Founding Story and Founders' background (40:45) - Fundraising and Growth (51:52) - Partnerships,  Acquisitions, and Team (59:20) - Key metrics (1:02:16) - Product Strategy (1:19:42) - Monetization strategy (1:30:50) - Competition (1:36:42) - Options for exit (1:49:06) - Bankole's overall thoughts and outlook (1:57:01) - Olumide's overall thoughts and outlook (2:07:14) - Recommendations and small wins Olumide's recommendations & small wins: Recommendation: I released my book called Firedom = FIRE (Financial Independence, Retire Early) + Freedom = personal finance and financial independence book. It was an incredible journey to get it out and I'm very excited about it. I think many people will really enjoy it. You can buy the audiobook, ebook or print here. Here's an excerpt from the full blog post announcement: Book Creation context: Around the end of 2022, I made a new friend when I met Samon, we instantly got along because we shared a lot in common: African immigrants who moved to America/Europe, worked in Management consulting and are in love with personal finance. We decided to embark on a project together and write a financial independence book we are calling Firedom!   What is Firedom book about? Living life intentionally + Personal finance + Financial independence + Personal Development + Freedom + Exploring your own unique path in life + Life adventures of two African immigrants Who is it for? Underdogs, outsiders, expats, nomads, minorities, immigrants interested in : Living their lives more intentionally to achieve Financial Independence Learning about people's life stories (turning points, challenges, flameouts, etc) Changing their mindset and psychological relationship with wealth Recommendation: Owl City - Unbelievable. I love the song so much because it reminds me of adventures and experiences growing up  Recommendation: Good Hair - Documentary by Chris Rock. Good shit. Reduced my ignorance level about African women hair Small win: Virgin Voyages cruise - First ever cruise. Very cool. Small win: No scrubs Karaoke on cruise. Too much fun. It was an experience. Bankole's recommendations & small wins: Recommendation: Economist Article on Nitrogen & Asake - 2:30 Small win: Moderating a panel at the Harvard Business School Africa Business Conference Other content: The Prosperity Paradox by Efosa Ojomo, Karen Dillon, Clay Christensen, Adyen pricing page & PayFast pricing page Listeners: We'd love to hear from you. Email info@afrobility.com with feedback! Founders & Operators: We'd love to hear about what you're working on, email us at info@afrobility.com Investors: It would be great to link up with you. Contact us at info@afrobility.com Join our substack mailing list where discuss more & find all episodes on Afrobility.com

Our guest is an American scholar, educator, and religious leader who has been a general authority of the Church of Jesus Christ of Latter-day Saints since April 2015 and was the church's seventeenth Commissioner of Church Education from 2015 to 2019. He served previously as the 15th president of Brigham Young University–Idaho from 2005 to 2015 and as the Harvard Business School (HBS) dean from 1995 to 2005. He was also the George F. Baker Professor of Business Administration. He published an important series of studies on technological innovation with various co-authors. The organisational linkages, or integration, required to accomplish innovation is a thread that runs through these studies. These insights culminated in his book with Carliss Baldwin, “Design Rules: The Power of Modularity,” which explores the rules for integrating components that shaped innovation in the computer industry and many others. He studied economics with Clay Christensen in the Fall of 1970 and became his dissertation advisor years later alongside Joe Bower. Kim Bryce Clark is with us to celebrate the life and theories of his friend Clayton Christensen and, indeed, share some of his theories.

Paul LeBlanc was born in Canada and grew up primarily in Waltham, MA after immigrating to the United States as a child, speaking only French initially, and was a first-generation college graduate. Now he's the President of Southern NH University (SNHU), the largest nonprofit provider of online higher education in the country with over 185,000 students and counting. While he is a bit of a nontraditional guest for our show, as he does not own the university, Paul has a very entrepreneurial spirit. Through our conversation he passes along some tremendous wisdom from his experience and the many connections he has made along the way. He's also an avid traveler, and shares a variety of stories, including of his most recent trip to Antarctica! Where you can find Paul LeBlanc:- Twitter: https://twitter.com/snhuprezWhere you can find SNHU:- Website: https://www.snhu.edu/- Instagram: https://www.instagram.com/snhu/- Facebook: https://www.facebook.com/SNHU/- LinkedIn: https://www.linkedin.com/school/snhu/- TikTok: https://www.tiktok.com/@snhu- Twitter: https://twitter.com/snhu- Physical location: 2500 North River Road, Manchester, New HampshireMentions from the show:- Gander Air Force Base: http://www.c-and-e-museum.org/Pinetreeline/other/other18/other18am.html- "Come From Away" movie: https://www.nytimes.com/2021/09/10/movies/come-from-away-review.html- Harvard Seminar for New Presidents: https://www.gse.harvard.edu/ppe/hihe/presidents- Clay Christensen: https://claytonchristensen.com/- "Broken: How Our Social Systems are Failing Us and How We Can Fix Them:" https://amzn.to/3LREjRd- "Hillbilly Elegy: A Memoir of a Family and Culture in Crisis:" https://amzn.to/3Kd2atB- Greg Elliott at Brown University: https://www.brown.edu/academics/sociology/people/gregory-elliott- People to People Student Ambassador Program: https://en.wikipedia.org/wiki/People_to_People_Student_Ambassador_Program- Erik Satie: https://www.britannica.com/biography/Erik-Satie- 2023 Greater Manchester Chamber Citizen of the Year: https://manchesterinklink.com/paul-leblanc-named-2023-citizen-of-the-year-by-greater-manchester-chamber/- Manchester Historic Association: https://manchesterhistoric.org/- Advanced Regenerative Manufacturing Institute (ARMI): https://www.armiusa.org/- Marty Seligman: https://ppc.sas.upenn.edu/people/martin-ep-seligmanStay in touch with People, Place, & Purpose on Instagram and stay tuned for a new episode every Monday!Links may be affiliate links, which means we would get a commission if you decide to make a purchase through our links, at no cost to you.

Like an old machine emitting a new and troubling sound that even the best mechanics can't diagnose, the world economy continues its halting recovery from the 2008 recession. Look at what's happening in the United States: Even today, 60 months after the scorekeepers declared the recession over, its economy is still grinding along, producing low growth and disappointing job numbers.  One phenomenon we've observed is that, despite historically low-interest rates, corporations are sitting on massive amounts of cash and failing to invest in innovations that might foster growth. That got us thinking: What is causing that behaviour? Are great opportunities in short supply, or are executives failing to recognise them? And how is this behaviour pattern linked to overall economic sluggishness? What is holding growth back?  Most growth theories are developed at the macroeconomic level—at 30,000 feet. That perspective is good for spotting correlations between innovation and growth. To understand what causes growth, however, you have to crawl inside companies and the minds of the people who invest in and manage them. This article (which builds on a New York Times piece Clay wrote in late 2012) attempts to form a theory from the ground up by looking at company experience. They are the words of the authors of a beautiful paper; one is Clay Christensen and the other is his collaborator, and someone you know would have co-authored at least one book with Clay. Indeed, I feel this article was headed towards becoming a book. It is a pleasure to welcome a great friend of Clay Christensen, yet another soul deeply touched by the man, the author of “Stall points” behind me on the shelf and author of the 2014 paper, The Capitalist's Dilemma, Derek Van Bever.

It is said that the two greatest problems of history are: how to account for the rise of Rome, and how to account for her fall. If so, then the volcanic ashes spewed by Mount Vesuvius in 79 AD - which entomb the cities of Pompeii and Herculaneum in South Italy - hold history's greatest prize. For beneath those ashes lies the only salvageable library from the classical world.Nat Friedman was the CEO of Github form 2018 to 2021. Before that, he started and sold two companies - Ximian and Xamarin. He is also the founder of AI Grant and California YIMBY.And most recently, he has created and funded the Vesuvius Challenge - a million dollar prize for reading an unopened Herculaneum scroll for the very first time. If we can decipher these scrolls, we may be able to recover lost gospels, forgotten epics, and even missing works of Aristotle.We also discuss the future of open source and AI, running Github and building Copilot, and why EMH is a lie.Watch on YouTube. Listen on Apple Podcasts, Spotify, or any other podcast platform. Read the full transcript here. Follow me on Twitter for updates on future episodes.As always, the most helpful thing you can do is just to share the podcast - send it to friends, group chats, Twitter, Reddit, forums, and wherever else men and women of fine taste congregate.If you have the means and have enjoyed my podcast, I would appreciate your support via a paid subscriptions on Substack

Clay Christensen has been the President at Mountainland Technical College since 2006.  He has responsibility for day to day operations of the multiple campuses in the three county service region and delivery of occupational programs that meet the needs of business and industry.   Prior to his employment at MTECH he was the Director of Career & Technical Education for Alpine School District.  He had direct supervisory responsibility for Career and Technical Education and Comprehensive Guidance programs, instructors, financial management, and operating budgets.   Previous assignments include Agriculture Specialist at the Utah State Office of Education with direct supervision and responsibility over secondary and post-secondary agriculture programs.  He also served as the Utah FFA and Young Farmers Educational Association State Advisor.  In addition, he had assignments with coordination of Career & Technical Education and Special Education, Post-Secondary and Technical Colleges.   He started his educational career as a high school agriculture/welding instructor at Lehi and Uintah High Schools. He has worked in education for over 40 years.  He lives with his wife Lori in Genola and they have three married children, three granddaughters and one grandson.

David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society. Learn more about Dave:-        Website -        LinkedIn-        Twitter-        FacebookTop 3 Lessons:1.     Successful disruptive innovation requires branding2.     Only through branding can you align disparate social programs and bring value to the business3.     Follow your interests and curiosity on the way to mastery that's uniqueBONUS:The Future of Purpose-Driven Branding free e-book download Episode website URL:https://www.howiechan.com/blog/podcast-davidaaker-ep8 Resources and mentions:The Future of Purpose-Driven Branding by David Aaker - buy HERE Owning Game-Changing Subcategories by David Aaker - buy HEREBlue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HEREThe Innovators Dilemma by Clay Christensen - buy HERECompetitive Advantage by Michael E. Porter - buy HEREAffiliate links – zero cost to you and a little something goes to support the Healthy Brands podcast

Array Cast - September 2, 2022 Show NotesMany thanks to Bob Therriault for gathering these links:[01] 00:02:10 Dyalog winners https://www.dyalog.com/news/151/420/2022-APL-Problem-Solving-Competition-Winners.htm Contact@ArrayCast.com Transcript Producer?[02] 00:03:43 Rodrigo's episode https://www.arraycast.com/episodes/episode20-rodrigo-girao-serrao Hi res J icon https://code.jsoftware.com/wiki/J_Logos[03] 00:04:10 J reference card USLetter https://code.jsoftware.com/wiki/File:B.USLETTER.pdf A4 https://code.jsoftware.com/wiki/File:B.A4.pdf[04] 00:04:37 Jwiki video https://www.youtube.com/watch?v=x2hsnuxK79c Jwiki blue wiki sign up https://code.jsoftware.com/wiki/About Jwiki yellow wiki sign up https://code2.jsoftware.com/wiki/About[05] 00:06:21 New York Meet-up https://www.meetup.com/programming-languages-toronto-meetup/events/287729348/[06] 00:07:00 IPSA https://en.wikipedia.org/wiki/I._P._Sharp_Associates[07] 00:07:46 Carleton University https://carleton.ca[08] 00:08:50 Data Processing Institute https://dpi-canada.com/about-us/our-history/[09] 00:09:00 Cluster Analysis https://en.wikipedia.org/wiki/Cluster_analysis[10] 00:10:30 Ian Sharp https://aplwiki.com/wiki/Ian_Sharp[11] 00:14:30 IBM 2741 https://en.wikipedia.org/wiki/IBM_2741#APL360[12] 00:17:07 Larry Breed https://en.wikipedia.org/wiki/Lawrence_M._Breed[13] 00:17:13 Eric Iverson https://aplwiki.com/wiki/Eric_Iverson[14] 00:18:32 Ken Iverson https://aplwiki.com/wiki/Ken_Iverson[15] 00:18:40 APL Quote Quad https://aplwiki.com/wiki/APL_Quote_Quad[16] 00:22:00 Dome Petrolium https://en.wikipedia.org/wiki/Dome_Petroleum[17] 00:25:45 Arthur Whitney https://en.wikipedia.org/wiki/Arthur_Whitney_(computer_scientist)[18] 00:26:30 Roger Hui https://en.wikipedia.org/wiki/Roger_Hui[19] 00:35:30 Massey Ferguson https://www.masseyferguson.com/en.html[20] 00:39:20 Morgan Stanley https://www.morganstanley.com/[21] 00:41:25 The IP Sharp Zoo https://video.dyalog.com/Dyalog16/?v=1N_oYD-ZkX8[22] 00:42:30 Bryce Adelstein Lelbach https://cpp.chat/guests/bryce_adelstein_lelbach/[23] 00:44:33 McGraw Hill https://www.mheducation.com/[24] 00:54:50 Clay Christensen https://en.wikipedia.org/wiki/Clayton_Christensen[24] 00:55:00 Innovator's Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma[26] 00:56:30 Innovation Graph https://web.mit.edu/6.933/www/Fall2000/teradyne/clay.html[27] 00:58:49 VisiCalc https://en.wikipedia.org/wiki/VisiCalc Excel https://en.wikipedia.org/wiki/Microsoft_Excel[28] 00:59:40 2nd Generation operators https://aplwiki.com/wiki/Operator[29] 01:04:30 Roger with Grade 7's http://www.jsoftware.com/pipermail/chat/2011-December/004546.html[30] 01:04:50 WII Gaming https://en.wikipedia.org/wiki/Wii[31] 01:07:30 Terry Tao https://en.wikipedia.org/wiki/Terence_Tao[32] 01:10:05 Women in Computing https://en.wikipedia.org/wiki/Women_in_computing[33] 01:15:38 BQN https://aplwiki.com/wiki/BQN[34] 01:20:10 Contact@ArrayCast.com Transcript Producer?[35] 01:21:00 TryAPL https://tryapl.org/

On the latest episode of Mormon Book Reviews I am excited to welcome on religious studies sociologist, Allison Biggers. This is the first time Allison has ever publicly shared her journey. Raised as a Protestant in Tennessee, she encountered Mormonism at a young age through a friend. From there her interest grew and she has since been studying the LDS Church's history, doctrines, policies and procedures for decades now. Allison lived in Nashville and worked in country music radio for many years. She even was a radio DJ as a teenager. Aside from her studying Mormonism, she has extensively studied Holiness Pentecostal snake handlers in the Appalachia region and was acknowledged in the book, “In the House of the Serpent Handler” by Julia Duin. She's got some incredible stories from her life thus far, one including Alice Cooper. She and her husband moved to Utah in 2019 with the sole purpose of establishing unconditional friendships with those around them. We talk Utah Christian culture and those who have made a lasting impact on her life and her personal ministry of simply “listening.”Resources: In the House of the Serpent Handler: A Story of Faith and Fleeting Fame in the Age of Social MediaMormon Stories episodes w/ Clay Christensen and Matt Elggren #616 &617Mormon Expression podcast with John LarsenPayPal LinkPatreon LinkChannel Merch Store

This week Horace and Oliver were together in person for the first time in nearly two and a half years as they got ready for the Micromobility Europe conference. One of the things that they love to do every so often is to revisit the Micromobilty thesis. They want this to be the episode you share with everyone who is perhaps interested in what all the fuss is about. If you're a first time listener, Horace Dediu is the creator of the term Micromobility, and this podcast was where he and Oliver first started talking about it. They've now done over 140 episodes, covering all manner of lightweight electric vehicles including interviewing CEOS/founders in this space from companies like Vanmoof, Cowboy, Onewheel, Unagi, Segway, Arcimoto and more, while also talking to shared operators such as Tier, Lime, Bird, Dott, Revel and Beam. They try to focus on the intersection between the new vehicle tech, cities and consumers, using the disruptive innovation framework developed by Clay Christensen to ask what jobs are being solved, why these small and low cost vehicles are interesting, and what the implications will be on wider society. Specifically they tackle:- Where the insight for micromobility came from- The core tenets of what it is - electric, lightweight, utility- Why it matters including how the world is urbanising, how we need to radically reduce emissions per vehicle, how most trips are short trips and how small vehicles evolve faster than small vehicles etc. - Why it is significant to transport systems in terms of enabling point to point transport in dense urban areas- What we got wrong in the last four years

Summary: We discuss the new name and other changes we're making to the podcast, why these changes have been a long time coming for us and allow ourselves to wax nostalgic about our podcasting journey that is now in its fourth year. Mentioned on this episode:Seth Godin's Podcasting WorkshopHow Will You Measure Your Life? by Clay Christensen, James Allworth & Karen DillonNeal Brennan: 3 Mics (Netflix special)FAR OUT #1 ~ When Are You leaving?Rebecca SolnitUpcoming Offerings:March 29 - 31: Kambo inoculation (Molalla, OR)April  15-17: Kambo Facilitator Training (Greater Portland, OR Area)April 29 - May 1: Women's Gathering in Washington (free to join, location TBD)May 5-9: Wild Within Oregon: AwakenMay 9-13: Kambo Retreat in Oregon (location TBD)July 5-12: Wild Within Yosemite: InitiationJuly 19-26: Wild Within Yosemite: AdvancedSupport this podcast:Discount link to purchase organic, raw ceremonial-grade cacao ethically sourced in Guatemala (a portion of proceeds support this podcast)Become a patron at: https://www.patreon.com/thefaroutcoupleMake one-time donation with PayPal (our account is aplambeck22@gmail.com)Leave a review on iTunes!Share this episode with a friend! :DConnect with us:Website: www.thefarout.lifeEmail us at info@thefarout.lifeWild Within @ www.thewildwithin.orgCredits:Intro music: "Complicate ya" by Otis McDonaldOutro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)

Occasionally on Simblified, the gang resorts to profundity of the actual variety and ponder over the larger questions. Join Tony and Naren for one such episode as we talk through Clayton Christensen's frameworks and theory on how to measure your life.Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!You can contact the hosts on:Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltradesNaren: twitter.com/shenoyn / instagram.com/shenoynvTony: twitter.com/notytony / instagram.com/notytonySrikeit: twitter.com/srikeit / instagram.com/srikeit

Jay Haynes, founder and CEO of thrv.com, guests on this episode of the Product Momentum Podcast. He and Paul discuss market disruption and the role Jobs-To-Be-Done plays in assessing the risks and optimizing the benefits. Jay learned all about the phenomenon of disruption from the late Clay Christensen; it's what happens when market leaders become … The post 76 / JTBD and the Benefits of Self-Disruption appeared first on ITX Corp..

Michelle Weise sheds light on the learning challenges professionals will face in the near future—and how we can prepare for them. — YOU'LL LEARN — 1) How to surface your hidden skills 2) How to keep AI from making you irrelevant 3) Nifty tools for upskilling quickly Subscribe or visit AwesomeAtYourJob.com/ep644 for clickable versions of the links below. — ABOUT MICHELLE — Michelle Weise was just named to the Thinkers50 thinkers to watch in 2021. She is senior advisor to Imaginable Futures, a venture of The Omidyar Group, and BrightHive, a data collaboration platform. She is former chief innovation officer of Strada Education Network and Southern New Hampshire University. She led the higher education practice at Clay Christensen's Institute for Disruptive Innovation. Her most recent book is LONG LIFE LEARNING: Preparing for Jobs that Don't Even Exist Yet (Wiley, 2020). Her first book, with Clay Christensen (2014) is Hire Education: Mastery, Modularization, and the Workforce Revolution. • Michelle's book: Long Life Learning: Preparing for Jobs that Don't Even Exist Yet • Michelle's LinkedIn: Michelle R. Weise • Michelle's Twitter: @rwmichelle • Michelle's website: RiseAndDesign.io — RESOURCES MENTIONED IN THE SHOW — • Tool: Freestyle2 Keyboard for PC • Website: Skills Match • Software: GLEAC • Software: Mursion • Company: FutureFit AI • Company: Skyhigh Manpower Recruitment International • Company: InnoCentive • Company: Climb Hire • Book: Range: Why Generalists Triumph in a Specialized World by David Epstein • Book: Beloved by Toni Morrison • Previous episode: 376: How to Become the Success Nobody Saw Coming: Research Insights into “Dark Horses” from Harvard's Todd Rose — THANK YOU SPONSORS! — • MunkPack. Save 20% on delicious, keto-friendly snacks at Munkpack.com with the promo code AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.