Podcasts about idea pins

Welcome back to How to Be a Handmade Boss! If you've been sleeping on Pinterest, it's time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.In this episode, I'm breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We'll cover:✨ What the algorithm actually looks for (spoiler: it's not followers)✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.✨ The biggest mistakes that are secretly killing your reach✨ How different pin types serve different purposes... from Idea Pins to Rich Pins✨ How often to post, what to post, and how to make your pins go further✨ The #1 thing that will help you get more saves, clicks, and traffic over timeIf you're ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

Understanding the Pinterest algorithm, focusing on user engagement, and hiring out the management of your Pinterest account with Kate Ahl from Simple Pin Media. ----- Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. How to Find Success on Pinterest in 2024 This is Kate's sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years! Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest. If you're confused about Pinterest strategy (who isn't?!) and/or need some motivation to get back into posting on the platform, this is the interview for you! In this episode, you'll learn: How Pinterest has changed in recent years (hint: video! algorithm!). Why you need to focus on user engagement when planning your Pinterest content. How the Pinterest algorithm has evolved. How to think about brand partnerships on Pinterest. Why Idea Pins are no longer a thing (and what the new format looks like). How to repurpose Instagram or YouTube content for Pinterest. What success looks like for Simple Pin Media when managing a Pinterest account (like Pinch of Yum's). How to track Pinterest analytics in GA4. How to hire out the management of your Pinterest account. Resources: Simple Pin Media HerPaperRoute Rhodium Weekend The Simple Pin Podcast Pinterest Investor Overview Detailed Follow Kate on Instagram, Facebook, and LinkedIn Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In episode 460, Laura Rike teaches us the latest Pinterest strategies for food bloggers to help us grow and monetize our blogs. Laura Rike is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, and Ecamm Network. If you need a place to start, she offers a Pinterest foundation jumpstart here so that you can start getting more visible online & grow sustainably by ranking on the first page of Google and getting targeted email leads daily. In this episode, you'll learn new strategies for Idea Pins, keyword research on Pinterest and how the new concept of ‘Design Relevancy Score' affects food bloggers. - Learn Pinterest strategies to bring in more traffic. - Don't restart your account if you feel like you're not getting traction. - Idea pins are going away - add links to your best performing pins. - Focus static pins on new content and don't post too many pins too quickly. - Concentrate your boards on the pillar keywords of your blog. - Should you get rid of boards that aren't doing well? - Insert 5-7 keywords into your descriptions and avoid hashtags. - The ideal pin size might change depending on what's in your pin. - Design relevancy score and what that means for pin designs. - Develop a Pinterest strategy that you can stay consistent with. Connect with Laura Like Website | Instagram

Welcome to the latest episode of Paper Talk Podcast! Today, we're excited to host the talented paper artist and creative entrepreneur, Poy T. Granoti of Summer Space Studio. Poy shared her valuable insights on navigating the ever-changing landscape of social media, the importance of branding for creative businesses, and harnessing the power of Pinterest to drive success. What You'll Learn in Episode 135: Changes in social media algorithms and how they impact artists. Strategies for maintaining a healthy relationship with social media. The importance of branding and how it can help creative businesses stand out. Insights into utilizing Pinterest for reaching target audiences and driving revenue. Tips for researching keywords and understanding the user journey on Pinterest. An overview of Idea Pins on Pinterest and recent changes to the feature. Balancing personal and promotional content on social media and finding a unique voice. Poy's personal experience with sponsorship opportunities and promoting products. Sneak peeks into Poy's upcoming projects and her approach to creating holiday-themed paper art Below you'll find a sneak peek into our stimulating discussion. While we'll be sharing some helpful tips, we encourage you to listen to the full podcast episode for the complete conversation and to truly immerse yourself in Poy's expertise. So, without further ado, let's explore the fascinating world of social media, branding, and Pinterest! Staying Sane in the Ever-Changing Social Media Landscape In today's digital age, social media platforms like Instagram and TikTok have become integral to the success of creative entrepreneurs. However, navigating the ever-changing landscape of these platforms can often feel like a rollercoaster ride. We had the pleasure of discussing these challenges with the talented Poy. Algorithm changes are one of the major hurdles that creators and artists face on social media. Poy shared her insights on the impact of these changes and how they can affect visibility and engagement. But fear not! Poy also offered valuable tips on how to maintain your sanity amidst these fluctuations. One of the key takeaways from the episode was the importance of setting boundaries. It's easy to get caught up in the never-ending cycle of posting, commenting, and chasing algorithms. Poy reminded us of the significance of being present and taking breaks to avoid burnout. By creating a healthy balance between work and personal life, we can approach social media with a refreshed mindset and better focus on our creative endeavors. Listen to the episode to hear more about the importance of adapting to new technologies like AI in marketing and how to stay ahead of the curve. Branding and the Power of Personality Branding plays a crucial role in the success of any creative business. On the podcast, we explored how showcasing personality alongside products can create a strong connection with your audience and set you apart in a crowded social media landscape. When it comes to branding, it's not just about having a logo or a catchy tagline. It's about creating a consistent and authentic brand voice that resonates with your target audience. Poy shared her experiences and emphasized the power of injecting your personality into your brand. By letting your true self shine through, you can forge a deeper connection with your followers and create a loyal community. During the podcast, Poy's genuine enthusiasm and personal touch stood out. Her presence on social media extends beyond showcasing her paper flowers. This approach has allowed her audience to feel like they knew her, creating a sense of familiarity and trust. By infusing her own unique personality into her brand, Poy effectively differentiated herself from competitors and built a devoted following. We encourage you to reflect on your own brand voice and consider how you can infuse your personality into your business. What sets you apart? What makes your creative journey unique? By answering these questions, you can uncover your brand's authentic voice and use it to forge a genuine connection with your audience. Pinterest: Unleashing the Power of Visual Discovery When it comes to visual discovery and reaching a broader audience, Pinterest emerges as an invaluable platform for creative businesses. We had an insightful conversation with Poy about harnessing the potential of Pinterest and maximizing its impact on your creative journey. Pinterest offers a unique opportunity to showcase your work, gain inspiration, and drive traffic to your website or online store. To make the most of this platform, Poy emphasized the importance of conducting thorough keyword research. By understanding the search behavior of your target audience, you can optimize your content and increase its visibility. Furthermore, Poy highlighted the significance of understanding the user journey on Pinterest. By creating boards that align with your category or niche, you can curate a collection of pins that appeal to your target audience. Additionally, Poy discussed the concept of an anchor board, which showcases your own products exclusively. Listen to the episode to hear her full explanation. It's worth mentioning that Pinterest has recently made changes to its platform, including updates to its feature called Idea Pins. While these changes offer exciting possibilities for creators, we encourage you to listen to the podcast to gain a comprehensive understanding of these updates and how they can benefit your creative business. Balancing Personal and Promotional Content on Social Media In today's digital landscape, social media plays a pivotal role in the success of creative entrepreneurs. However, managing social media platforms can be a challenging task, especially when it comes to striking a balance between personal and promotional content. When it comes to managing social media, each individual approaches it differently. In the episode, our hosts, Quynh and Sara, shared their personal strategies for maintaining a healthy relationship with social media. They emphasized the importance of being intentional and setting boundaries. Listen to learn how they were able to create a sense of balance and avoid feeling overwhelmed. It's important to find your own balance between personal and promotional content on social media. While it's crucial to promote your products and offerings, injecting a personal touch and showcasing your unique personality can make a profound impact on your audience. Poy's success in incorporating her personality into her brand resonates with her followers, creating a strong connection beyond just the products she offers. "Be active on [social media], but you need to find your balance for it too." - Poy As paper florists, paper artists, and creative small business owners, it's essential to navigate the digital landscape with confidence. By implementing the insights and tips shared in this episode, we can develop strategies that help us find success and build a strong online presence. However, there's much more to uncover in the full conversation, so we highly encourage you to listen to Episode 135 of Paper Talk Podcast for a deeper dive into these topics. Join our Facebook group where you can share, connect, and grow with us. Please also consider donating on our website to help us keep producing great content like this. Let us know how you manage social media for paper flower business or if you still have questions!

Hola, soy Lou! En el episodio # 15, te explico sobre conceptos en las redes sociales como también del SEO.  Estos conceptos son diferentes al del episodio #2 donde hablo de terminología básica del SEO. Puedes dirigirte allí para aprender de ellos también. Ahora puedes escuchar este podcast en Audible de Amazon y en YouTube donde también puedes hacer comentarios y dejarme tus consultas. En mi página web lourdeshurtado.com puedes encontrar más información y si deseas enviarme un mensaje, lo puedes hacer en Instagram en @lourdeshurtadom o por YouTube. Si quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com.  Será un gusto compartir contigo por acá.  Un e-abrazo, Lou

Today, I'm thrilled to share some this podcast episode rebroadcast with my friend and Pinterest expert, Kate Ahl. We discussed the evolving landscape of Pinterest, its impact on bloggers and entrepreneurs, and how to leverage it effectively for your business. My Journey as a Blogger and Entrepreneur Before we dive into the details of our discussion, let me share a bit about my journey. My husband and I started Catch My Party in 2009, and later developed the MiloTree pop-up app. Recently, we launched MiloTree Cart, a platform designed to help bloggers sell digital products. We also have a digital product personality quiz on our website to guide people on where to start with digital products. Pinterest: A Changing Landscape In our conversation, Kate and I delved into the recent changes on Pinterest. The platform experienced a surge in users during the pandemic, but as the world started to open up again, there was a decline. To keep users engaged and attract e-commerce sellers, Pinterest introduced Idea Pins and the Verified Merchant Program. They also recognized that Pinterest is a great platform for informing future purchases. Pinterest vs. Instagram: A Unique Position Pinterest has carved out a unique position in the social media ecosystem. Unlike Instagram, which is more like a bar, Pinterest is more like a library. Pinterest aims to keep users on the platform longer to attract big brands for advertising. However, they also acknowledge that 97% of searches on Pinterest are unbranded. The Impact of Removing the Creator Fund We also discussed the removal of the Creator Fund, where Pinterest would pay creators for content, and its impact on creators today. Kate believes that this move is a net positive for creators in the long term. She explained that the program had frustrations for some creators, such as limited participation and the distraction of creating content for Pinterest instead of their own websites. Pinterest's Shift Towards Ecommerce Kate sees Pinterest shifting towards ecommerce and partnering with platforms like Shopify and WooCommerce, indicating a focus on smaller sellers. This shift towards retail and ecommerce raises questions about how it will affect bloggers, DIY bloggers, and party bloggers. However, Kate suggests that Pinterest is becoming more friendly towards both digital and physical products, allowing self-hosted sellers to upload their products and update listings easily. Building Your Own Online Presence Kate and I emphasized the importance of building your own online presence and not relying solely on social media platforms like Instagram. Your main content should be on your own website, with platforms like Pinterest used to bring people into your ecosystem. The Future of Social Media Platforms Looking ahead, I shared my thoughts on the future of social media platforms, as they are constantly changing. I advised creators to build their businesses on their own platforms and create products that they can sell and own the customer relationship. Conclusion Despite the various changes and struggles Pinterest has gone through, I am optimistic about its future. I see it as a slower-moving platform with potential for business growth. I encourage you to explore the possibilities of creating digital products to take control of your businesses. Remember, patience is key when it comes to seeing significant results from platforms like Pinterest. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Simple Pin Media Simple Pin Podcast Kate Ahl Content Inc. Tailwind Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Some links may be affiliate links. I might make a small fee if you purchase at no cost to you. Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Click for the complete transcript. Other related Blogger Genius Podcast episodes you'll enjoy: What is This Pinterest Secret That Drives Free Traffic with Laura Rike Pinterest Still Drives Traffic if You Know These Things with Amy Ford My Best Tips for Growing a Six or Seven Figure Business Fast with Jillian Leslie Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment. MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are! Find out more about MiloTreeCart here!

Back To School Marketing Promotions Don't Have To Begin On A Particular Date With school start times varying throughout the US, sales can begin anywhere from mid- to late July. Continue through August, and end in mid-September. As we head even deeper into 2023, I want to remind you that consumers trust their friends and family. Just remember that word-of-mouth is even more effective than paid ads, and can result in up to 5X the sales.  The reach and impact that you have by being inside someone's inbox, the voice they turn to through a podcast or as a close friend on their social media channel, should not go unnoticed or be overlooked or taken for granted. Because they chose you and your brand, your content to connect with. Now its your responsibility to nurture them through your world before you land the back to school sale! A CEO TEACHER® IS AN EDUCATOR WHO TURNS THEIR PASSION INTO PROFIT ONLINE – STOP WHAT YOU ARE DOING, GRAB YOUR HEADPHONES AND HIT PLAY, BECAUSE I CANNOT WAIT FOR YOU TO LEARN ALL ABOUT BACK TO SCHOOL MARKETING: The 4 parts of marketing for teachers How reviews and ratings affect purchase decisions Where BTS shoppers are hanging out and getting their inspiration Fresh tips to spike your income for the back to school season Back to school marketing trends “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot AND NOW FOR ALL THE THINGS WE CHATTED ABOUT (I KNOW EDUCATORS LOVE A GOOD TOOLS AND TO-DO LIST), SOME ADDITIONAL SUPPORT, AND MAYBE EVEN SOME SPECIAL GOODIES: CEO Teacher® Tools Maxime Lagacé Meghan Keaney Anderson Schoolgirl Style Etsy – Classroom Decor Tecovas Co-Founder Floret Flowers Online Workshop How to schedule IDEA PINS in advance on Pinterest! (2023 Tutorial) www.kaysemorris.com/kajabi Kajabi WANT TO LEARN MORE ABOUT THE CEO TEACHER® MEMBERSHIP AND TEACHER INCOME CHALLENGE? YOU DON'T WANT TO MISS WHAT'S NEXT… Educators shouldn't have to have a side hustle, but the fact is, they do…The good news is that you're perfectly positioned to make a profit online, because you're already doing half the work!  You can save your spot in the CEO Teacher® Membership and learn to turn all that teacher magic into revenue here: kaysemorris.com Not quite ready to go all in? No worries at all! Download my free checklist with 6 questions to determine if you're ready to create a successful teacher business: https://kaysemorris.com/questions  STAY CONNECTED TO THE CEO TEACHER® COMMUNITY: This community is better together, and we want to know where you are on this journey…Send a DM on Instagram and let us know- Beginner Boss: Wondering if this life may be for you… Growing Go-Getter: Wanting to learn more about how to make all the pieces you have created actually work for you… Seasoned CEO Teacher®: Already making a steady income and ready to grow and scale your ideas to the next level… Are you getting stuck just thinking about back to school marketing or marketing in general? Then let's work to get you unstuck and headed down the path of creating the life you have always dreamed of… JOIN OUR CEO TEACHER® PODCAST COMMUNITY AND GROW WITH LIKE-MINDED TEACHERS: If you would like to support The CEO Teacher® Podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO Teachers® find this podcast and start building a life they love. Subscribe for brand new episodes HERE! To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! READY FOR EVEN MORE? I LIKE YOUR STYLE, PASSION AND PURPOSE! CHECK OUT THE LATEST CEO TEACHER® PODCAST EPISODES, POSTS, COLLABORATIONS AND YOUTUBE VIDEOS HERE! 5 Ways To Make Money During The Back To School Season 7 Social Media Ideas For Back To School Marketing How To Earn Additional Income EVEN MORE CEO TEACHER® RESOURCES WORTH THEIR WEIGHT GOLD AND THE MOST PRECIOUS OF GEMS:  What's your CEO Teacher® Type? Find out here! Check out my latest CEO Teacher® Book Recommendations here!

Do you ever feel like you're missing out on the potential of Pinterest for your business? The latest updates on this platform may just be the game-changer you've been waiting for!Join me as I share my firsthand experience with Pinterest's exciting new backlinks feature in Idea Pins, as well as the expanded opportunities it offers for product-based businesses.Get ready to open up a whole new audience for your business as we discuss how these recent changes to Pinterest can revolutionize your social media marketing strategy.I'll also share some crucial advice on how to avoid getting flagged as spam when adding backlinks to your videos.Whether you're already using Pinterest or just considering adding it to your marketing mix, this episode is packed with valuable insights that will help you make the most of this platform.Furthermore, be sure you are subscribed to this podcast to automatically receive your episodes!!!Get episode show notes here: www.keenyakelly.com/podcastSubscribe to our YouTube channel here: https://www.youtube.com/c/KeenyaKellyConnect with us on Instagram here: https://www.instagram.com/keenyakelly/Check out our latest videos on TikTok here: http://www.tiktok.com/@keenyakelly

Do you ever feel like you're missing out on the potential of Pinterest for your business? The latest updates on this platform may just be the game-changer you've been waiting for! Join me as I share my firsthand experience with Pinterest's exciting new backlinks feature in Idea Pins, as well as the expanded opportunities it offers for product-based businesses.Get ready to open up a whole new audience for your business as we discuss how these recent changes to Pinterest can revolutionize your social media marketing strategy. I'll also share some crucial advice on how to avoid getting flagged as spam when adding backlinks to your videos. Whether you're already using Pinterest or just considering adding it to your marketing mix, this episode is packed with valuable insights that will help you make the most of this platform.Furthermore, be sure you are subscribed to this podcast to automatically receive your episodes!!!Get episode show notes here: www.keenyakelly.com/podcastSubscribe to our YouTube channel here: https://www.youtube.com/c/KeenyaKellyConnect with us on Instagram here: https://www.instagram.com/keenyakelly/Check out our latest videos on TikTok here: http://www.tiktok.com/@keenyakelly

This week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more! The Things:  Big Steps for Twitter: Announcing CEO successor and making first acquisition under Musk  ntroducing an AI girlfriend you can pay for $1 a minute New study shows majority of TikTok videos featuring vaping do so positively  Pinterest merges Pins & Idea Pins into one  LinkedIn adds new Topics Prompt for creators Sources: Axios, Gizmodo, The Hollywood Reporter, WSJ, Fortune, NBC News, Study Finds, The Exponent, TechCrunch, Social Media TodayHosts: Joey Scarillo, Daniel Avon, Kofi RobertsTo subscribe to our newsletter, click HERE

As Pinterest further shifts its focus to video content following the development of its video-focused Idea Pins, the company says it will now streamline its tools for all Pin formats into one creation flow.

In this podcast episode, I delve into Pinterest's newest format of content called idea pins and share tips for creating them. In this episode I cover; An explanation of what idea pins are and how they differ from other types of content on Pinterest. Tips on creating effective idea pins, including the ideal number of slides to use and how to make them short, sweet, and helpful for your audience. The benefits of using idea pins to grow your audience both on and off of Pinterest, including how to add links to your idea pins. How to incorporate idea pins into your overall Pinterest strategy, including the importance of testing different types of content and focusing on the formats that work best for your account. A breakdown of my personal results from using idea pins, including how they helped me increase my outbound clicks, followers, impressions, engagement, and saves on Pinterest. Join me as I dive deep into these topics and provide practical tips on how to create idea pins on Pinterest today. JOIN PASSIVE PROFIT WITH PINTEREST FREE TOOL - CALCULATE YOUR CONTENT ROI FREE PINTEREST ROADMAP CONNECT WITH ME ON INSTAGRAM

Es gibt NEWS bei Pinterest und zwar kannst mit deinen Idea Pins und deinen Pins generell super viel machen! Ich habe es tatsächlich schon geahnt, dass sich etwas ändert, da ein Bug in der Idea Pin Erstellung am Desktop existiert - das ist häufig ein Zeichen für Veränderungen. Ein paar Infos zu den Links im Idea Pins: im Moment nur am Desktop möglich du kannst deinen bestehenden Idea Pin ändern Links sind zu sämtlichen Seiten möglich Im Moment im BETA Test, dementsprechend könnte es bei dir noch etwas dauern Was hat sich bei den Idea Pins noch geändert?Du kannst deine Idea Pins jetzt ebenfalls über den Desktop einplanen und automatisch ausspielen lassen. Das finde ich gerade für die Kundenarbeit sehr praktisch, weil man dann alles am Computer machen kann und nicht ständig switchen muss ans Handy. Erstelle deinen Pinterest Account, vergrößere deine Reichweite und verkaufe deine Produkte auf Pinterest. → Sichere dir Start Pinning: ⁠⁠https://luisa-kohlhas.de/pinterest-onlinekurs-start-pinning/⁠⁠ Sichere dir die Pinterest Starter Roadmap: → Jetzt für 0€ sichern ⁠⁠https://luisa-kohlhas.de/pinterest-checkliste-kostenlos/⁠⁠ Du benötigst Unterstützung? Dann buche dir hier einen Termin. → Jetzt für 0€ buchen: ⁠⁠https://luisa-kohlhas.de/beratung/⁠⁠ → Folge mir auf Instagram für Einblicke hinter die Kulissen: ⁠⁠https://www.instagram.com/luisa.kohlhas/⁠⁠ Im Podcast Pin Thoughts erfährst du, wie du eine automatisierte Omnipräsenz erfolgreich nutzt. Mit diesem Podcast erreichst du mehr Reichweite, Traffic und Umsatz. Pinterest bietet für dein Business oder deinen Online Shop eine Chance auf mehr Sichtbarkeit. Nutze eine Omnipräsenz, um deine Selbstständigkeit und dein Online Business effektiv zu vermarkten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/luisakohlhas/message

Let's do some Pinterest history, shall we! How did video pins come about and what in the world is happening with them today? Should you use them? What about Idea Pin video, and links on Idea Pins….lots of questions.  Before we dive in I want to mention Idea Pins. Now I know links are being rolled out to some accounts now. We know people with personal accounts that have them and business accounts but I know many people don't have them yet, I don't either. But don't let that stop you from become an expert on creating Idea Pins for your business. So when the links hit your account, you can crush it even more.  So how do you become an expert – you grab our super slick video on how to create 3 ideas pins in under and hour. Just hop over to the Simple Pin Shop and grab yours now. Not only will it save you time but money too as it's a super affordable tutorial to help you get up and running fast. Links mentioned in today's episode:  Kristin from Studio Knit Pinterest account Simple Pin Media Pinterest Account —------- See full show notes for all episodes at Simple Pin Media. Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouTube Learn more about the Pinterest account audit →  https://www.simplepinmedia.com/pinterest-audit/ If you're interested in our services, book a free discovery call. This month we've launched something new and exciting to help you learn how to master Pinterest marketing without breaking the bank or taking you hours.  We've taken all our knowledge, experience, and data and created small Pinterest marketing learning products. From workshops, to small courses, to templates we have you covered whatever your Pinterest needs are.  Visit simplepinshop.com to learn more and take advantage of our special launch month offer.

On this episode, I give a little POV Pinterest (in general AND) Idea Pins

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023.1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube's Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. By using the Masthead Ads, brands and advertisers can maximize visibility, reach and impact, delivering their message to a captive audience and potentially increasing conversions. For example, “During the recent World Cup], McDonald's Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald's before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.”However, there's no indication right now how much the Masthead ads cost, or how much of the inventory is available. They may be a better option for national brands versus small or local businesses.2. Pinterest Posted Its Q4 ‘22 Earnings Report - Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue. Pinterest added five million more active users – most of them coming from Europe – during the last quarter of 2022. Here are the user breakdowns: 95 million users in US & Canada (same as Q3'22) 124 million users in Europe (+4 million from Q3'22) 231 million users in Rest of World (+1 million from Q3'22) Pinterest's big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display. The emphasis on this format has helped boost the platform's appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year. On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4'22. Revenue breakdowns: $722 million in US & Canada (+$147 mil from Q3'22) $123 million in Europe (+$37 mil from Q3'22) $32 million in Rest of World (+$8 mil from Q3'22) Average revenue per user (ARPU) is $7.60 for US & Canada, $1.01 for Europe, and $0.14 for RoW.Based on what I read, it feels cost of ads in Europe and Asia are significantly cheaper than it is in America & Canada. 3. Microsoft Ads Update -  Here are the new products and features announced this week from Microsoft Ads: Last-touch attribution is also now available in all Microsoft Audience Network markets! This feature allows you to change your conversion goal attribution, which will allow Microsoft's Automated bidding solutions to take both click-based and view-through conversions into account. Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network.  For all Automated bidding tactics, Microsoft Ads now also have data exclusions, which will help inform Microsoft Advertising's Automated bidding algorithms in case there's a data outage on your website or any other unintended conversion tracking changes. This will allow you to ensure your Automated bidding algorithms get precise information and maintain optimal performance! Google Import in Microsoft Advertising makes transferring Smart Campaigns from Google Ads over to Microsoft Advertising easy, helping you reach more customers instantly. And as of this month, this capability is now available in the United States, the United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. Save time and import your Google Smart Campaigns in just a few clicks today! 4. Google Recommends JSON-LD For Structured Data - Google updated the structured data guidance to explain that while any of the three structured data formats (JSON-LD, Microdata & RDFa)  are acceptable to Google, however they prefer JSON-LD. Here is what they wrote:“Google Search supports structured data in the following formats, unless documented otherwise. In general, we recommend using a format that's easiest for you to implement and maintain (in most cases, that's JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and properly implemented per the feature's documentation. In general, Google recommends using JSON-LD for structured data if your site's setup allows it, as it's the easiest solution for website owners to implement and maintain at scale (in other words, less prone to user errors).”5. Google Is Now OK With AI-Generated Content - Last year Google was against AI generated content and Google's Search Advocate John Mueller during April 22 SEO Office hour said that content automatically generated with AI writing tools was considered spam and is against its webmaster guidelines.However, ChatGPT has changed the game so much so that now Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won't be ranked by Google Search. This is what Google wrote in their search central blog post: “When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web…. Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”

In episode 376, Megan chats to Nadalie Bardo about why we are losing potential traffic opportunities by not exploring Pinterest more and which Pinterest strategies work the best for growth. Nadalie is a Pinterest coach dedicated to helping blogs, brands, and businesses like yours achieve their goals of more traffic, more subscribers, and more sales. Achieving 1M views on Pinterest since her very first month for her personal development blog, It's All You Boo, she's grown her email list to 14K subscribers and has sold 1000s of copies of her digital products and courses. As a Pinterest Coach, Nadalie has taught thousands of creators how to market their blogs, businesses, and brands on Pinterest. In this episode, learn why you should be immersing yourself in Pinterest marketing and how to balance new features like Idea Pins and Video Pins with your Static pins to drive maximum traffic to your website. - Food and recipes is the biggest niche on Pinterest. - New space is opening up as old users are dropping off from Pinterest. - Great images are your edge on Pinterest. - Which type of pin will drive most of your traffic? - Use pins as trailers for your website. - What are the best practices for Pinterest in 2023? - Make the most of Pinterest Trends to map out your recipes according to seasons. - Market your Pinterest account outside of the platform. - How can you optimize SEO for Pinterest? - Promotion is almost as important if not more important than just creating. Connect with Nadalie Bardo Website | Instagram

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: 7 Strategies for 2023 Sponsored by Creative Marketing Summit Links mentioned in this podcast: Blog 80 CTA's Social Squares Wanna watch on Youtube? Hi, there I'm Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week! Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don't pay more): ➡️ FREE Masterclass for Photographers https://thepinterestqueen.com/photographers ➡️ FREE Tools: https://jenvazquezcoach.com/resources ➡️ My Favorite Business Tools: https://jenvazquezcoach.com/tools/ ➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com ➡️ Pinterest VIP Day: https://jenvazquezcoach.com/vip ➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement Find me: ➡️ Youtube (where you can visualize what we chat about): https://www.youtube.com/c/jenvazquez ➡️ Website: https://jenvazquezcoach.com ➡️ Instagram: https://instagram.com/jenvazquezmedia ➡️ Private FB group: https://www.facebook.com/groups/jenvazquezmedia/ ➡️ Email: jen@jenvazquez.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message

Idea Pins. Love them or hate them they are here to stay. It's a way to share micro-content on Pinterest that helps pinners to get intrigued and go to your profile to learn more. We know some people have links but we don't know when or if that will roll out so don't depend on them and plan out 2023 Idea Pin planning with the current model in mind. We will dive into some tips for how to do that and share our favorite planning Idea pin planning worksheet.  Simple Pin Idea Pin Planning Worksheet - https://www.simplepinmedia.com/idea-pins/  Simple Pin Pinterest Planner: Link to the digital PDF planner - https://simplepinshop.com/products/simple-pin-planner-digital Link to the printed version of the planner - https://simplepinshop.com/products/simple-pin-planner-printed Simple Pin Mini-planner - https://www.simplepinmedia.com/simple-pin-planner/  Shownotes from the episode – https://simplepinmedia.com/313 See full show notes for all episodes at Simple Pin Media. Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouTube Learn more about the Pinterest account audit →  https://www.simplepinmedia.com/pinterest-audit/ If you're interested in our services, book a free discovery call. This month we've launched something new and exciting to help you learn how to master Pinterest marketing without breaking the bank or taking you hours.  We've taken all our knowledge, experience, and data and created small Pinterest marketing learning products. From workshops, to small courses, to templates we have you covered whatever your Pinterest needs are.  Visit simplepinshop.com to learn more and take advantage of our special launch month offer.

In episode 366, Kate Ahl teaches us strategies to use Pinterest effectively and grow our reach as food bloggers. Kate Ahl is the founder of Simple Pin Media. She has been helping businesses discover, learn and master Pinterest marketing for over 7 years. She combines the data learned from working with clients, education from Pinterest, and her knowledge of the platform to help people expand the reach of their business using Pinterest. Her mantra is to keep it simple, be authentic, and Pin with purpose. She also hosts her own show, Simple Pin podcast. In this episode, you'll find out how to adapt to Pinterest's updates as we wrap up Q4. Kate dives into getting maximum exposure for your content, repurposing and incorporating video on Pinterest and effective ways to use new features like Idea Pins. - Q4 is the time to get max exposure for your content depending on your niche. - Look at your traffic patterns to predict what content will do well when. - Select strategies based on your expectations of Pinterest. - Experiment with changes to determine what is the best strategy for you. - When repurposing content, make sure you adapt it to the platform. - Remember the pinner is in a ‘delight and surprise me' mindset. - An Idea Pin is a hybrid of an Instagram Story and a Reel. - What are effective ways to use Idea Pins and how to use Pinterest trends? - Is it worthwhile to put videos on Pinterest? Connect with Kate Ahl Website | Instagram

Learn what type of content is best for Pinterest, as it relates to podcasting with Samantha Lynn. Creating content for Pinterest can feel overwhelming. Between the different types of pins you can create, to the abundance of content you already have from your podcast, it can be challenging to know exactly where to channel your energy when creating content for Pinterest. In this third episode of our four-part series, Samantha and I discuss the different types of pins you can create, and she gives us an overview of each pin type and how to use them. We also dive into which types of pins work best for podcasters, and how to use the content from your podcast episodes on Pinterest (from audio, to video and written quotes). We also touch on how to use Pinterest with your website, and the details you need to know when it comes to optimizing your reach from this perspective. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture.  Learn about: [0:00] Intro [1:00] How to use Idea Pins [3:50] Using Static Pins [4:35] Carousel Pins  [5:15] Product Pins [5:55] Which pins work best for podcasters  [10:10] Using pins organically vs. paid  [12:35] Benefits of running Pinterest ads [15:30] Do you need to put money behind Pins for it to be effective? [16:40] The Pinterest Funnel Workbook   Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here:  Website: www.samanthalynn.co Instagram: www.Instagram.com/samanthalynn_co Pinterest: https://pin.it/19v75aG Get your Pinterest Workbook: https://www.samanthalynn.co/    Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting 

Do you wonder whether to use Etsy or Shopify for your handmade business? Guess what? You don't have to choose - you can do both! My guest today shares how she has set up both platforms for her business and is also looking into https://giftbizunwrapped.com/episodes/get-started-with-wholesale (selling wholesale). Heidi is the owner and designer of all the products offered at Bark Beetle Niceties. She started out with bridal & flower girl accessories and later began making https://giftbizunwrapped.com/episodes/holiday-social-media-ideas (holiday) ornaments. These ornaments quickly became her best sellers and it's now the focus of her business. She also creates kits so that her craftier customers can make their own. Heidi says she's happiest when thinking creative thoughts and using her hands to make those thoughts into products. And she's very lucky because this is now her job! Can I Be On Both Shopify & Etsy? How selling on both Shopify and Etsy can work together for handmade business success The advantages of attending wholesale tradeshows How to decide which products to focus on to grow your business Heidi's advice to new makers just starting a business and so much more! Tune in to this uplifting conversation to learn the answer to 'Can I be on both Shopify and Etsy?' Plus, why attending wholesale tradeshows can be a game-changer for your biz! Resources Mentioned Ep 365 - https://giftbizunwrapped.com/episodes/pinterest-strategies (Pinterest Interest Targeting, Idea Pins & Promoted Pins) Ep 354 - https://giftbizunwrapped.com/episodes/pinterest-success (Achieving Pinterest Success Is Very Different From Facebook or Instagram) Heidi's Contact Links http://www.barkbeetleniceties.etsy.com (Website) |  http://www.instagram.com/barkbeetleniceties (Instagram) Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast) https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts) | https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts) | https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify) Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!

1. TikTok Publishes Holiday Marketing Guide - TikTok has published a new, 17-page 2022 holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok's various ad options, and more.You can download TikTok's full 2022 holiday guide here.2. TikTok Launches ‘TikTok Academy' Marketing Education Platform - TikTok has launched a new education program for marketers called “TikTok Academy”, which will provide free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app.This is similar to Meta's Blueprint courses, and Twitter's Flight School, TikTok Academy aims to provide marketers with key lessons to help them optimize their campaigns, while also providing more in-depth notes on usage trends and behavioral shifts that are important to understand in a TikTok context.3.  Pinterest Q3'22 Earnings: Increase In Users And Revenue - Pinterest has released its Q3'22 earnings report. They are reporting increases in both users and revenue (earned $685 million in Q3'22, up 8% YoY. ). During Q3'22 Pinterest added 12 million more users, taking it back up to 445 million monthly active users, which is exactly where it was at this time last year. Pinterest saw the most growth in the ‘Rest of World' category, though it also added 3 million users in both the US and Europe as well. That's still below the 98 million North American users it had last year, but any growth is a positive, after three periods of decline in its most lucrative market. Pinterest credits its rising usage to increased video engagement, with video content supply in the app increasing 3x YoY. Idea Pins, its Stories-like option, has been a big winner in this respect, while Pinterest is also looking to latch onto the live-stream commerce trend, which hasn't taken hold in western markets yet, but could develop into a key opportunity for the commerce-focused app.4. Microsoft Q1'23 Earnings: LinkedIn Up 17%, Search And News Revenue Up 16% - Microsoft CEO Satya Nadella reported that YoY LinkedIn's revenue grew 17% and search and news advertising revenues grew 16% for the Q1'23. There are now more than 150 million subscriptions to newsletters on LinkedIn.5. Google Q3'22 Earnings: YouTube Revenue Down & Slow Growth For Ads - Google released their Q3'22 earnings ( slowest revenue growth in nearly 10 years despite earning $69.1 billion revenue, up 6% YoY) and YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. This is the first-ever decrease since Google began reporting. Search ad revenue grew 4% to $39.5 billion. Analysts had expected revenue of $41 billion. Google CFO Ruth Porat said that the modest growth was because of difficult comparisons to an unusually strong quarter a year earlier, a trend she said would continue in the fourth quarter. Google also saw advertising pullbacks in the mortgage, loan, and crypto categories, says Philipp Schindler, CBO, Google.6. Meta Q3'22 Earnings: Increase In Daily Active Users While Revenue Declined 4% - Meta shared its Q3'22 today and their advertising revenue came in at $27.2 billion, down roughly 4% YoY. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion YoY.Looks like Meta is still dealing with the after effects of Apple's ATT as well as growing competition from TikTok. Internal company documents obtained by the Wall Street Journal, indicate that Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform.You can review the Meta Investor Relations site with slides and a Webcast replay here.7. Instagram Announces New Live Events Series to Assist With Holiday Campaigns - Instagram has announced a new series of live events, in which it will share tips and tricks to help businesses boost their sales and marketing results in the app. The live events will feature a range of speakers, including SMB owners who've found success in the app, members of Instagram's Business team, and experts in Instagram shopping. All of the events will be live-streamed and hosted on the @instagramforbusiness account.  In addition to this, Instagram will also publish a new holiday checklist for businesses to help get their Instagram Shops ready ‘to drive discovery of their products'. The new checklist will be published on the Instagram for Business blog next week (we'll also share it here).8. Trim Videos - Google's Bumper Ad Creation Tool - After several years of testing, Google finally released its bumper ad creation tool called “ Trim Video”  to all advertisers. Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now generally available. I tested the tool, and I can say that it's easy to operate. All you have to do is paste a link to one of your YouTube videos or grab one from your Google Ads library, and the tool will generate four different six-second ads. You can compare the auto-generated videos, save the ones you like, or edit them by selecting different clips. 9. Google Added 5 Features To Performance Max Campaigns - Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Advertisers can now use the new Performance Planner to create Performance Max campaign plans and understand how to invest their budgets while maximizing ROI. With Asset group scheduling, you can add automated rules which allow you to schedule asset groups so they can be paused and enabled as needed. With scheduling, you can run ads at specific times of the day, or create and run different asset groups ahead of time.Performance Max asset groups will now allow to add up to 15 headlines. Previously it used to be 5.. Google says that by adding more headlines “you can take advantage of machine learning's ability to create and test even more combinations to find the best-performing variations.”Performance explanations can help you identify what's driving performance fluctuations, diagnose issues, and view recommendations. You can see these in the explanations panels and they are available for all Performance max campaigns.The Insights page helps you identify trends in your market and understand your performance. You can soon see your first-party data segments added as audience signals in audience insights on the Insights page. These insights may help you understand the value of your first-party data and see which of your customer lists may be converting best.You can read the announcement from Google here.10. Music Genres As Placement Option For YouTube Ads - Google, YouTube's parent company is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed to help advertisers reach users when they're in a positive mood. The following five types of Music Mood Lineups in 20 countries: Romantic  Happy & Uplifting  Chill  Downbeat  Funky Moods When placing ads by Music Mood Lineup, ads will be served alongside videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists.11. Google's Official Stance On Stock Photography - Lizzi Sassman, who curates Googles Search Central documentation and John Mueller recently discussed the merits of using stock photography and the impact on web and image search. Per John, if you wanted to use stock photos as a decorative element on a page, then it's perfectly fine. After all, it adds a little bit flavor, a little bit more color to the post, or to whatever content we have on the page. However, don't expect stock photography to rank on image search.12. Google's October 2022 Spam Algorithm Update Completed - Last week, in episode#131 I mentioned about the October 2022 Spam Algorithm update was launched by Google. Now I'm happy to share that the update finished rolling out on October 21, 2022, at around 5 am ET. If you missed Episode#131, here is what a Spam Algorithm update is all about:“While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam. Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies” 13. Google: Human Written Content Doesn't Automatically Make The Content Useful Or Helpful - Google's John Muller said, "Just because something is human-written doesn't make it helpful & good content." Instead, John suggested that you "focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok."14. Google No Longer Uses The Page Speed Algorithms - Google's John Mueller confirmed that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.15. Link Wheels Are Against Google's Guidelines - Link wheels are a  SEO technique that is against Google's guidelines where one creates several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, to manipulate Google into thinking those links are natural. Now John Muller said that link wheels are against Google's search essentials (previously known as webmaster) guidelines,and Google would consider them link schemes and thus spam.16. GA4 : Two New Features You Should Know About - Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting and custom channel reporting for data-driven attribution.Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way. Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren't available. Real-time updates will be available in the near future to give advertisers a complete view of the customer journey as it's happening.Data-driven attribution (DDA) was introduced into GA4 earlier this year, after becoming the default for all ads conversions last fall. Soon, Google will launch custom channel grouping, a feature that lets advertisers combine different channels to compare cost-per-acquisition and return-on-ad-spend based on data-driven attribution. For example, businesses will be able to compare the performance of their paid search brand with their non-brand campaigns.

Noticias digitalesEpisodio especial con todas las noticias y novedades del mundo de las Redes Sociales, el Marketing Digital y la tecnología1. Google presenta My Ads Center, una función que permite al usuario decidir qué anuncios quiere verSe trata de una iniciativa que tiene el objetivo de ayudar a los usuarios de todo el mundo a controlar el tipo de anuncios que ven en productos como YouTube y Discover, así como en el buscador. También permitirá bloquear anuncios sensibles y saber más sobre la información que se utiliza para personalizar tu experiencia con la publicidad online.Una vez que el usuario inicie sesión en Google, podrá acceder a My Ads Center directamente desde los anuncios del buscador, YouTube y Discover, y decidir las marcas y los temas sobre los que quiere ver más o menos publicidad.2. YouTube Premium sube sus precios en seis paísesHa incrementado el precio de la suscripción a su modalidad de pago por el pack familiar, que permite usar sus servicios hasta un máximo de seis cuentas, en algunos países. En Estados Unidos, por ejemplo, se produce un salto desde los 17,99 dólares mensuales hasta los 22,99 dólares mensuales, una cantidad que aún puede ser más elevada si la suscripción se gestiona a través de la App Store de Apple, donde cuesta 29,99 dólares mensuales.También ha sbdido precios en Argentina, Canadá, Japón, Reino Unido y Turquía. Se desconoce si llegará a otros países próximamente.3. Twitter permitirá elegir quién puede mencionarteDe esta forma los usuarios podrán configurar si el resto de tuiteros pueden mencionarles en sus tuits, estableciendo tres niveles de permisos.A. Cualquiera puede mencionar al usuario (el modo de funcionamiento por defecto de Twitter).B. Limitar las menciones únicamente a quienes ya siguen al usuario.C. Desactivar por completo la posibilidad de que otros tuiteros puedan mencionar al usuario.4. Los Círculos de Twitter ya están disponibles para todo el mundoSe trata de una nueva forma de difundir la publicación de tuits que quedan limitados a determinados círculos selectos de amigos establecidos por el propio usuario.En este sentido el funcionamiento es muy similar a la opción de amigos cercanos disponible en Instagram que permite compartir las publicaciones en lugar de con todos los seguidores con solo un grupo restringido de estos.En el caso de Twitter cada círculo puede albergar a un máximo de 150 participantes. Curiosamente no es necesario que los miembros del Círculo sean seguidores de la cuenta de Twitter que los publica.La forma de publicar Tweets exclusivamente en los Círculos es muy sencilla, puesto que a la hora de redactar un tuit la propia plataforma ofrece la posibilidad de seleccionar si va aparecer para toda la audiencia, es decir para todos los seguidores y de forma abierta en el perfil del usuario, o si por el contrario se prefiere que ese tuit aparezca publicado dentro de un Círculo previamente establecido.5. Pinterest permite ahora añadir música a los vídeosPinterest ha decidido plantarle cara a TikTok con una nueva función que permite añadir opciones musicales, una posibilidad para la que ha llegado a acuerdos con distintos sellos discográficos.El resultado es que los usuarios de Pinterest podrán añadir pistas musicales populares a los vídeos que publiquen a través de la modalidad Idea Pins, los contenidos de Pinterest que se asemejan a las Stories de Instagram o a los vídeos de TikTok.6. TikTok añade contenidos sólo para adultosTikTok deja de ser una plataforma dirigida mayoritariamente a adolescentes y comienza ahora a ofrecer la posibilidad de albergar contenidos para adultos, razón por la que se introducirán controles de verificación de edad a fin de que los menores queden fuera del alcance de este tipo de contenidos.Se trata de una estrategia de la plataforma propiedad de la empresa china ByteDance que trata de crecer al mismo tiempo que lo hace la edad de sus usuarios, muchos de los cuales llegaron a la plataforma cuando aún eran menores de edad.7. Snapchat Plus ya está disponible en EspañaLa versión premium de Snapchat cuesta 4,49€/mes y ha gozado de gran éxito allí donde ha iniciado su funcionamiento, hasta el punto de ser incluso más rentable que Twitter Blue, la plataforma de pago de Twitter. Algunas de las características de esta modalidad de pago que ya está disponible en España son:-Expiración personalizada de historias.-Personalización de los sonidos de notificación.-Personalización del color de borde de la cámara.-Nuevos fondos Bitmoji.-Una insignia especial destaca en el perfil del usuario que se trata de alguien con cuenta de Snapchat Plus.-Las respuestas serán más visibles para las Snap Star.-Firma con emoji.-Iconos personalizados.Además, a partir de diciembre, Snapchat permitirá a los usuarios españoles que puedan regalar una suscripción premium también a sus amigos, al mismo precio.8. Instagram permite añadir Stories destacadas sin publicar antes la historia ni esperar 24h con este truco:https://www.youtube.com/watch?v=VzTyTpu2Jv09. Discord lanza un nuevo plan de pago e integración con YouTubeLa plataforma de mensajería instantánea, que junto a la modalidad gratuita (Nitro Classic) ya cuenta con un plan de suscripción denominado Nitro, ha añadido una nueva modalidad de suscripción bajo el nombre Nitro Basic por un precio de 2,99 dólares (no se ha anunciado aún el precio oficial en España).La versión gratuita Nitro Classic incluye la posibilidad de que los usuarios empleen avatares, GIF animados o emojis. Con la modalidad Nitro (con precios en España de 9,99 euros al mes o de 99,99 euros anuales) añade mejoras en la calidad de vídeo, sos boost de servidor, mayor capacidad en cuanto a caracteres por mensaje o la capacidad de compartir archivos con hasta 1.000 Mb de tamaño.10. Meta, obligado a vender GiphyEl regulador anticompetencia del Reino Unido le obligó a vender la compañía Giphy, el mayor buscador y librería de archivos GIF del mundo.Giphy fue adquirido por Facebook en mayo de 202011. Truth Social, la red de Donald Trump, ya disponible en Google Play StoreTruth Social, la red social creada por Donald Trump, ofrece al usuario una experiencia de uso y un funcionamiento muy similar al de Twitter.Ahora Google sí ha permitido su inclusión en Play Store «siempre que cumplan con las líneas maestras que deben respetar los desarrolladores, lo que incluye una moderación activa de los contenidos generados por los usuarios, al tiempo que se eliminen los contenidos que promuevan la violencia«.12. YouTube lanza los nombres de usuarioLa compañía ha anunciado que permitirá emplear los «@nombresdeusuario» en la plataforma. Así, se podrán emplear los nombres de usuarios para identificar tanto los canales del usuario como todos los contenidos, desde los vídeos a los Shorts.Además, gracias a los @nombresdeusuario, a partir de ahora se podrá mencionar a otros usuarios en los comentarios, descripciones de los vídeos, títulos y mucho más… lo que permitirá a los creadores de contenido en YouTube aumentar considerablemente las interacciones y su visibilidad en la plataforma.A pesar del lanzamiento de los @nombresdeusuario, los usuarios podrán seguir manteniendo el nombre de su canal de YouTube, que podrán cambiar cuando deseen, mientras que el @nombredeusuario será único.La compañía se está poniendo en contacto con los usuarios que ya tienen activada la funcionalidad para que elijan su nombre de usuario.Si un usuario ya tiene personalizada la URL de su canal de YouTube, ese será su nombre de usuario y nadie se lo podrá quitar.13. Llegan problemas de privacidad a BeReal, la red social de modaAmparándose en la búsqueda de la espontaneidad y la lucha contra el postureo, BeReal se ha convertido en el último boom social, con un importante crecimiento en muy poco tiempo, acumulando más de 50 millones de descargas de la app en todo el mundo durante 2022.Su funcionamiento es bien sencillo: cada día y en un momento aleatorio, el usuario recibe una notificación tras el cual dispondrá de dos minutos para hacerse un selfie que, además, irá acompañado de la captura que realiza la cámara trasera. Por tanto se busca compartir un momento improvisado, sin filtros, sin postureos y con apenas dos minutos para «preparar» la puesta en escena.El caso es que comienzan a surgir avisos de especialistas en relación con la vulnerabilidad de los usuarios más jóvenes y, especialmente, los riesgos para la privacidad, llamando la atención sobre los siguientes aspectos:Revelar datos contra la voluntad del usuario, Cesión de imágenes a largo plazo, Ausencia de control de contenido, Geolocalización activa: A diferencia de lo que sucede con otras redes sociales, la geolocalización automática de las imágenes no se desconecta en BeReal, por lo que los usuarios deberán activarla o desactivarla manualmente al compartir imágenes.14. Instagram empieza a mostrar publicidad en el perfil de los usuariosInstagram refuerza sus opciones de monetización del servicio añadiendo publicidad en espacios donde, hasta ahora, estaba ausente. Se trata del perfil de usuario y la página principal de la pestaña Explorar, que comenzarán a incorporar anuncios.15. Netflix lanza un nuevo plan de suscripciónEl 10 de noviembre llegará a España el nuevo «Plan Básico con anuncios» de Netflix. Se trata de la cuarta modalidad de contratación de esta plataforma de streaming que por precio y características queda por debajo de sus actuales planes básico, estándar y premium.Su característica esencial es que a cambio de 5,49 euros al mes (el Plan Básico actual, sin anuncios, cuesta 7,99 euros mensuales) ofrecerá publicidad durante cinco minutos por cada hora de contenido. En España las pausas publicitarias se compondrán de anuncios de 20 segundos de duración que se incluirán al inicio, final y en medio de la reproducción.Pero esta rebaja en el precio va acompañada de otras limitaciones. Una de

Noticias digitalesEpisodio especial con todas las noticias y novedades del mundo de las Redes Sociales, el Marketing Digital y la tecnología1. Google presenta My Ads Center, una función que permite al usuario decidir qué anuncios quiere verSe trata de una iniciativa que tiene el objetivo de ayudar a los usuarios de todo el mundo a controlar el tipo de anuncios que ven en productos como YouTube y Discover, así como en el buscador. También permitirá bloquear anuncios sensibles y saber más sobre la información que se utiliza para personalizar tu experiencia con la publicidad online.Una vez que el usuario inicie sesión en Google, podrá acceder a My Ads Center directamente desde los anuncios del buscador, YouTube y Discover, y decidir las marcas y los temas sobre los que quiere ver más o menos publicidad.2. YouTube Premium sube sus precios en seis paísesHa incrementado el precio de la suscripción a su modalidad de pago por el pack familiar, que permite usar sus servicios hasta un máximo de seis cuentas, en algunos países. En Estados Unidos, por ejemplo, se produce un salto desde los 17,99 dólares mensuales hasta los 22,99 dólares mensuales, una cantidad que aún puede ser más elevada si la suscripción se gestiona a través de la App Store de Apple, donde cuesta 29,99 dólares mensuales.También ha sbdido precios en Argentina, Canadá, Japón, Reino Unido y Turquía. Se desconoce si llegará a otros países próximamente.3. Twitter permitirá elegir quién puede mencionarteDe esta forma los usuarios podrán configurar si el resto de tuiteros pueden mencionarles en sus tuits, estableciendo tres niveles de permisos.A. Cualquiera puede mencionar al usuario (el modo de funcionamiento por defecto de Twitter).B. Limitar las menciones únicamente a quienes ya siguen al usuario.C. Desactivar por completo la posibilidad de que otros tuiteros puedan mencionar al usuario.4. Los Círculos de Twitter ya están disponibles para todo el mundoSe trata de una nueva forma de difundir la publicación de tuits que quedan limitados a determinados círculos selectos de amigos establecidos por el propio usuario.En este sentido el funcionamiento es muy similar a la opción de amigos cercanos disponible en Instagram que permite compartir las publicaciones en lugar de con todos los seguidores con solo un grupo restringido de estos.En el caso de Twitter cada círculo puede albergar a un máximo de 150 participantes. Curiosamente no es necesario que los miembros del Círculo sean seguidores de la cuenta de Twitter que los publica.La forma de publicar Tweets exclusivamente en los Círculos es muy sencilla, puesto que a la hora de redactar un tuit la propia plataforma ofrece la posibilidad de seleccionar si va aparecer para toda la audiencia, es decir para todos los seguidores y de forma abierta en el perfil del usuario, o si por el contrario se prefiere que ese tuit aparezca publicado dentro de un Círculo previamente establecido.5. Pinterest permite ahora añadir música a los vídeosPinterest ha decidido plantarle cara a TikTok con una nueva función que permite añadir opciones musicales, una posibilidad para la que ha llegado a acuerdos con distintos sellos discográficos.El resultado es que los usuarios de Pinterest podrán añadir pistas musicales populares a los vídeos que publiquen a través de la modalidad Idea Pins, los contenidos de Pinterest que se asemejan a las Stories de Instagram o a los vídeos de TikTok.6. TikTok añade contenidos sólo para adultosTikTok deja de ser una plataforma dirigida mayoritariamente a adolescentes y comienza ahora a ofrecer la posibilidad de albergar contenidos para adultos, razón por la que se introducirán controles de verificación de edad a fin de que los menores queden fuera del alcance de este tipo de contenidos.Se trata de una estrategia de la plataforma propiedad de la empresa china ByteDance que trata de crecer al mismo tiempo que lo hace la edad de sus usuarios, muchos de los cuales llegaron a la plataforma cuando aún eran menores de edad.7. Snapchat Plus ya está disponible en EspañaLa versión premium de Snapchat cuesta 4,49€/mes y ha gozado de gran éxito allí donde ha iniciado su funcionamiento, hasta el punto de ser incluso más rentable que Twitter Blue, la plataforma de pago de Twitter. Algunas de las características de esta modalidad de pago que ya está disponible en España son:-Expiración personalizada de historias.-Personalización de los sonidos de notificación.-Personalización del color de borde de la cámara.-Nuevos fondos Bitmoji.-Una insignia especial destaca en el perfil del usuario que se trata de alguien con cuenta de Snapchat Plus.-Las respuestas serán más visibles para las Snap Star.-Firma con emoji.-Iconos personalizados.Además, a partir de diciembre, Snapchat permitirá a los usuarios españoles que puedan regalar una suscripción premium también a sus amigos, al mismo precio.8. Instagram permite añadir Stories destacadas sin publicar antes la historia ni esperar 24h con este truco:https://www.youtube.com/watch?v=VzTyTpu2Jv09. Discord lanza un nuevo plan de pago e integración con YouTubeLa plataforma de mensajería instantánea, que junto a la modalidad gratuita (Nitro Classic) ya cuenta con un plan de suscripción denominado Nitro, ha añadido una nueva modalidad de suscripción bajo el nombre Nitro Basic por un precio de 2,99 dólares (no se ha anunciado aún el precio oficial en España).La versión gratuita Nitro Classic incluye la posibilidad de que los usuarios empleen avatares, GIF animados o emojis. Con la modalidad Nitro (con precios en España de 9,99 euros al mes o de 99,99 euros anuales) añade mejoras en la calidad de vídeo, sos boost de servidor, mayor capacidad en cuanto a caracteres por mensaje o la capacidad de compartir archivos con hasta 1.000 Mb de tamaño.10. Meta, obligado a vender GiphyEl regulador anticompetencia del Reino Unido le obligó a vender la compañía Giphy, el mayor buscador y librería de archivos GIF del mundo.Giphy fue adquirido por Facebook en mayo de 202011. Truth Social, la red de Donald Trump, ya disponible en Google Play StoreTruth Social, la red social creada por Donald Trump, ofrece al usuario una experiencia de uso y un funcionamiento muy similar al de Twitter.Ahora Google sí ha permitido su inclusión en Play Store «siempre que cumplan con las líneas maestras que deben respetar los desarrolladores, lo que incluye una moderación activa de los contenidos generados por los usuarios, al tiempo que se eliminen los contenidos que promuevan la violencia«.12. YouTube lanza los nombres de usuarioLa compañía ha anunciado que permitirá emplear los «@nombresdeusuario» en la plataforma. Así, se podrán emplear los nombres de usuarios para identificar tanto los canales del usuario como todos los contenidos, desde los vídeos a los Shorts.Además, gracias a los @nombresdeusuario, a partir de ahora se podrá mencionar a otros usuarios en los comentarios, descripciones de los vídeos, títulos y mucho más… lo que permitirá a los creadores de contenido en YouTube aumentar considerablemente las interacciones y su visibilidad en la plataforma.A pesar del lanzamiento de los @nombresdeusuario, los usuarios podrán seguir manteniendo el nombre de su canal de YouTube, que podrán cambiar cuando deseen, mientras que el @nombredeusuario será único.La compañía se está poniendo en contacto con los usuarios que ya tienen activada la funcionalidad para que elijan su nombre de usuario.Si un usuario ya tiene personalizada la URL de su canal de YouTube, ese será su nombre de usuario y nadie se lo podrá quitar.13. Llegan problemas de privacidad a BeReal, la red social de modaAmparándose en la búsqueda de la espontaneidad y la lucha contra el postureo, BeReal se ha convertido en el último boom social, con un importante crecimiento en muy poco tiempo, acumulando más de 50 millones de descargas de la app en todo el mundo durante 2022.Su funcionamiento es bien sencillo: cada día y en un momento aleatorio, el usuario recibe una notificación tras el cual dispondrá de dos minutos para hacerse un selfie que, además, irá acompañado de la captura que realiza la cámara trasera. Por tanto se busca compartir un momento improvisado, sin filtros, sin postureos y con apenas dos minutos para «preparar» la puesta en escena.El caso es que comienzan a surgir avisos de especialistas en relación con la vulnerabilidad de los usuarios más jóvenes y, especialmente, los riesgos para la privacidad, llamando la atención sobre los siguientes aspectos:Revelar datos contra la voluntad del usuario, Cesión de imágenes a largo plazo, Ausencia de control de contenido, Geolocalización activa: A diferencia de lo que sucede con otras redes sociales, la geolocalización automática de las imágenes no se desconecta en BeReal, por lo que los usuarios deberán activarla o desactivarla manualmente al compartir imágenes.14. Instagram empieza a mostrar publicidad en el perfil de los usuariosInstagram refuerza sus opciones de monetización del servicio añadiendo publicidad en espacios donde, hasta ahora, estaba ausente. Se trata del perfil de usuario y la página principal de la pestaña Explorar, que comenzarán a incorporar anuncios.15. Netflix lanza un nuevo plan de suscripciónEl 10 de noviembre llegará a España el nuevo «Plan Básico con anuncios» de Netflix. Se trata de la cuarta modalidad de contratación de esta plataforma de streaming que por precio y características queda por debajo de sus actuales planes básico, estándar y premium.Su característica esencial es que a cambio de 5,49 euros al mes (el Plan Básico actual, sin anuncios, cuesta 7,99 euros mensuales) ofrecerá publicidad durante cinco minutos por cada hora de contenido. En España las pausas publicitarias se compondrán de anuncios de 20 segundos de duración que se incluirán al inicio, final y en medio de la reproducción.Pero esta rebaja en el precio va acompañada de otras limitaciones. Una de

Pinterest's TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG.

Pinterest's TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG.

It's time to Steal My Pinterest Idea Pins Strategy to Expand Your Reach. I want you to repurpose your TikToks, IG Stories & Reels, and Blog/Podcast/YouTube Content (EVERYTHING) with a Pinterest-Optimized Cover Slide and CTA Slide at the end. Why? Let's chat about what Pinterest is and how it can help your teacher business.  Pinterest Idea Pins In 3 Simple Steps Think of Pinterest as a big, visual search engine. Using keywords is a great way to reach users and SEO (your secret sauce) is not just limited to Google. Pinterest has its own tool for keyword research called Pinterest Trends. When you use Pinterest Trends, you'll be able to enter a search term at the top. It will then show you the number of searches over time, (from 1-100) and when, by week, these search terms are at their highest. In this episode, you will learn: How visual assets like photos or infographics will help grow your brand Using Pinterest as a tool to increase links back to your website, gaining more organic traffic Why Pinterest is the perfect platform for teachers and teacher authors to share content How to leverage your ideas to help transform your audience's pain points into positive strategies LINKS MENTIONED IN THIS EPISODE ABOUT PINTEREST IDEA PINS:  CEO Teacher® on Pinterest Easy Tips for Branding Your Business Using Promoted Pins to Reach More Teachers Using Pinterest for Business: The Ultimate Guide Secret Tips for Pinterest Marketing CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:  What's your CEO Teacher® Type? Find out here! Download my free book, A Teacher's Map of Online Business Secrets, and get started growing your business today! Check out my CEO Teacher® Book Recommendations here! JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS: Send me a DM on Instagram– I love chatting with my people, so send me your Pinterest Idea Pins questions! ENJOYING THE PODCAST? THANKS FOR TUNING IN! Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners! I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love. To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT! This TikTok Search Engine Optimization Tip Could Change the Game for You How to use Pinterest Marketing for your Teacher Business The Power of Playing Big With Kate Ahl

Pinterest is a traffic generating platform, but you can also make money off on Pinterest and grow your following by creating Pinterest Idea Pins. In this episode, you'll hear detailed strategies on how to use Pinterest Idea Pins to generate traffic, grow your following, and make money through affiliate clicks and the Pinterest Rewards Program.  Want to grow your creator business? Sign up for the Influencer Biz Course - https://livinglesh.com/influencer-biz

In dieser Folge lernst du Idea Pins von Pinterest kennen. Im Moment mein liebstes Format, der Idea Pin. Hier ist eine Verlinkung zur Webseite nicht möglich, aber nutze dieses Format dennoch. Eine Verlinkung ist nur möglich, wenn man einen Ad schaltet. Du kannst so viel Reichweite generieren. Mit den Idea Pins, früher Story Pins, sollst du eine längere Geschichte erzählen. Diese Geschichte sollte nicht nur aus statischen Grafiken bestehen, sondern aus Videos. Mit Idea Pins kannst du, ähnlich wie beim Karussell-Pin, deinen Content auf mehreren Seiten darstellen. Hier steht Storytelling im Vordergrund. Außerdem bietet dir dieses Pinformat deutlich mehr Funktionen in der Gestaltung als der Karussell Pin, wie zum Beispiel Musik, Voice-Over oder Filter. Das sind die Rahmenfakten: Format: 900 x 1600px Inhalt: bestehen aus bis zu 20 Seiten (Bilder, Texte)  Das Ziel ist es, direkt mit dem Pin genug Inspiration oder Tipps für die Umsetzung zu bieten, ohne dabei auf eine Website zu verlinken. Tatsächlich lassen sich keine Links hinterlegen. Jede Seite besteht aus einem Bild oder Video. Zusätzlich kannst du einen Titel und eine Beschreibung hinzufügen. Beispiele Idea Pins Erstelle deinen Pinterest Account, vergrößere deine Reichweite und verkaufe deine Produkte auf Pinterest. → Sichere dir Start Pinning: https://luisa-kohlhas.de/pinterest-onlinekurs-start-pinning/ Sichere dir die Pinterest Starter Roadmap: → Jetzt für 0€ sichern https://luisa-kohlhas.de/pinterest-checkliste-kostenlos/ Du benötigst Unterstützung? Dann buche dir hier einen Termin. → Jetzt für 0€ buchen: https://luisa-kohlhas.de/beratung/ → Folge mir auf Instagram für Einblicke hinter die Kulissen: https://www.instagram.com/luisa.kohlhas/ Im Podcast Pin Thoughts erfährst du, wie du eine automatisierte Omnipräsenz erfolgreich nutzt. Mit diesem Podcast erreichst du mehr Reichweite, Traffic und Umsatz. Pinterest bietet für dein Business oder deinen Online Shop eine Chance auf mehr Sichtbarkeit. Nutze eine Omnipräsenz, um deine Selbstständigkeit und dein Online Business effektiv zu vermarkten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/luisakohlhas/message

There's so much information out there on how to grow your audience using Instagram, Tik Tok and LinkedIn but not much when it comes to Pinterest. Pinterest is a fantastic tool you can use to reach new audiences, find your ideal client and grow your business.My guest this week is Erica Muddiman. Erica is a Pinterest strategist specialising in organic and paid Pinterest growth strategies and implementation. Her mission is to help entrepreneurs grow and scale by implementing Pinterest strategies designed to increase website traffic, build your email list and funnel qualified leads straight to your inbox. In this episode, we're exploring how to use Pinterest to find your ideal client and grow your business. Erica founded Summit Virtual Solutions because she is passionate about working with clients to expand their reach and increase their revenue through Pinterest. She is the perfect person to guide you through this platform and show you how to take advantage of an amazing new strategy. If you're like me, you used to think Pinterest was just for looking up recipes, home decor tips, kid's bedrooms, and cakes. You couldn't really see how it can be used to grow your business so you didn't invest much time in it. Erica explains how Pinterest is transitioning away from a simple search and discovery platform to a place where people go to find new brands and products and integrates a new shopping platform.  We're covering how to use Pinterest for service-based businesses, the benefits of Pinterest's evergreen platform, how to use Idea Pins for maximum engagement, Erica's current top trends on Pinterest, and how much time investment you need to generate growth. If you want to learn more, Erica has created a mini-course Pinterest Plan On A Page where you can start taking advantage of this platform, then dive deeper and sign up for the waitlist for her comprehensive Pinterest Strategy Roadmap. I'm excited to share that I've been testing Erica's strategy and her concepts around Idea Pins and my Pinterest analytics show a 680% increase in the last two weeks! Come back to this episode again and again as you need to and start using Pinterest for your business today! LINKS:Join the waitlist:  The Run Your Business Like a Boss AcademyConnect With Erica Muddiman: Pinterest: https://www.pinterest.com.au/summitvirtualsolutions/Instagram: https://www.instagram.com/summitvirtualsolutions/Website: https://summitvirtualsolutions.com/ Connect With Me:Free Download: Ideal Client Avatar WorkbookWork with me: Business Strategy WorkshopWork with me: 1:1 Business Accelerator ProgramJoin the waitlist:  The Run Your Business Like a Boss AcademyVisit the website: www.kristyrobinson.com.auConnect on Instagram: https://www.instagram.com/kristyrobinson_consulting

1. TikTok To Show Who Viewed Your Post - In addition to the “Profile View”, TikTok is now working on a new feature that will allow users to see who viewed their posts. This is another set of data you can use to identify your most engaged followers.The trade-off is that your followers will be able to see when you view their posts too. If you're not comfortable with that, you can opt-out of post view history. But then you won't be able to see view history for your content either. TikTok's post view history isn't like Instagram and Facebook stories, where it's turned on for everyone by default.2. Making Your Pages Appear As A Sitelink In Search Results - Sitelinks are the additional results that are sometimes shown below a Google search result, where it's usually just a one-line link to a different part of the website.And there is no meta tag or structured data that you can use to kind of like enforce a sitelink to be shown. It's for Google Algorithm to figure out what is actually kind of related or relevant for users when they're looking at this one web page as well.To improve your odds, Mueller recommends to have a good website structure, to have clear internal links so that it's easy for Google to recognize which pages are related to those pages, and to have clear titles that they can use and kind of show as a sitelink.This is also covered in the Google's Search Central page.“We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.  Make sure that the text you use as your page titles and in your headings is informative, relevant, and compact.  Create a logical site structure that is easy for users to navigate, and make sure you link to your important pages from other relevant pages.  Ensure that your internal links' anchor text is concise and relevant to the page they're pointing to.  Avoid repetitions in your content.” 3. ‘Warning' Labels In Google Search Console Going Away - There seems to be a lot of confusions around the ‘warning‘ label for URLs and items in Google Search Console. So In an effort to help people focus more on critical issues, Google will now label top-level items as either valid or invalid.‘Valid' refers pages or items without critical issues, while ‘invalid' to pages or items with critical issues. You'll also see ‘valid' and ‘invalid' labels when looking at reports rendered by Google's URL inspection tool.Individual issues are still classified as error, warning, or good, which is communicated through use of color and icon rather than a text label. The following reports are affected by this update: Core Web Vitals: Poor/Need improvement/Good categories are retained, while pages are grouped into good and not-good tables. Mobile Usability: Categories are labeled as either ‘Not usable' and ‘Usable.' AMP report: Warnings are replaced with ‘valid' and ‘invalid' labels. Rich result reports: New labels will apply to Events, Fact checks, Logos, and other types of report. URL Inspection: The top level verdict for a URL will be either: URL is on Google URL is on Google, but has issues URL is not on Google 4. Microsoft Implementing Advertiser Identity Verification - Microsoft Advertising now requires advertiser identity verification, which the company claims improves customer experiences by ensuring that customers see ads from reputable sources. "Advertisers will be required to go through a verification process to confirm their legal identity as part of this program," Microsoft wrote. Advertisers can complete this process with Microsoft Advertising by using government-issued, photograph-enabled personal identity or business-related documents issued by relevant regulatory authorities. Microsoft claims that the process is highly automated, and that it has been simplified so that "advertisers can finish it fast."The current scope of the program has been restricted to advertisers belonging to specific verticals or unclear business models. The program is currently available in Australia, Brazil, Canada, France, Germany, India, the Netherlands, Poland, Mexico, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, and the United States.How does advertiser identity verification work? Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email.  Follow the instructions in the email request that you receive to complete identity verification. You may be required to verify your status as a business, an individual, or both.  You must complete all identity verification related tasks within 30 days of receiving the email request or we will pause your account and your ads will not show. In that case, once you have successfully completed identity verification, we will enable your account and will start showing your ads again.  Review and approval of your verification submission may take 3-5 business days to complete. To appeal a decision, please contact support. For more information on verification status, please see Identity verification status below. You can learn more in this help document.5. Google Ad Manager Integration With GA4 For Web In Open Beta - The Google Analytics 4 integration with Google Ad Manager for web data is now in open beta. Follow the steps to link your Ad Manager account to Google Analytics 4 properties. To view reporting on Google Analytics metrics and dimensions, you can use the Analytics report type.6. YouTube Now Allows ‘Corrections' After Publishing - Per YouTube,“Up until now, if a creator wanted to correct an error in an existing upload or provide an update to information that was no longer accurate, short of editing and re-uploading the video, resulting in loss of engagement metrics and comments, the options were limited to adding a note in the description, responding to comments calling out the error, pinning a comment or doing nothing. With the launch of Corrections, creators will be able to call attention to corrections and clarifications in the descriptions of their already published videos.”The new Corrections info card will show up at the top right of the playback window, at the timestamp of the first Correction in the clip. Clicking on the info card will expand the video description, where the creator will be able to provide a written correction or clarification based on the change.But as YouTube explains, that could save creators from having to re-upload their clips – and it could be a particularly big help in adding important context to timely and evolving news-related videos shared in the app.Creators could also use the option to direct viewers to newer clips on the same subject. So if you've posted a popular tutorial video on, say, a certain app or device, you could add a note that it's since been updated via the Corrections marker, where you could also point users to your newer video on the topic.To add a correction to your YouTube clips, you can write “Correction:” or “Corrections:” within the video description, followed by the timestamp (00:00), and an explanation of your update. You can read more about video Corrections here.7. 1.5 Billion/Month YouTube Users Engage With YouTube Shorts Content - “YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.” That is a huge amount, especially when you also consider that YouTube's total monthly ‘logged in' audience is 2 billion total users. That means that around 75% of YouTube users are engaging with Shorts.8. Additional Reels Remix Options In IG - Remix for Photos enables users to create Reels based on your feed post content, which they can then download themselves, within their own clips. Which means that people can re-use your content however they like – but you can switch off the option in your settings if you'd prefer that not to happen.Remixing your existing videos into shorter clips - Meta is notifying Creator Studio users of its new process to trim your existing videos into Reels clips. The process guides you through the editing process to create Reels and Stories clips, by using the best parts of your existing video uploads.9. New Promotional Options From Pinterest - Pinterest is introducing two new ad options to enable marketers get into its Stories-like Idea Pins, as well as a new 'Paid Partnership' tagging procedure that will provide creators another way to profit from their Pin efforts.The 'Idea Ads' feature, which are full-screen, multi-page presentations with unique links, similar to Idea Pins. Pinterest's interest targeting technologies will be used to increase response for Idea Ads, which will show in user feeds. It's basically an Idea Pin that you can boost with paid marketing to get your content in front of even more app users.Meanwhile, Idea ads with paid collaborations allow marketers to promote user-created Idea Pin content. This feature enables businesses to increase the reach of collaborative Pin projects, putting your promotions in front of the creators', your, and those you pay to reach audiences.Paid partnership Idea Ads feature a 'Promoted by' badge beneath the creator's name, as well as links to both the creator's and partner brand's app accounts. It's another method for the app to generate more lucrative creative collaborations, which helps brands create better content while also paying creators for their platform knowledge.According to Pinterest, brand collaborations with creators result in a 38 percent increase in brand recognition and a 37 percent increase in Pin awareness. This method allows creators to tag a partner brand in their Idea Pin, alerting the brand to the possibility of collaborating. The creator and the company then work out the details of their collaboration, and brands can promote the content further if they want to.This is another method for creators to generate money streams while also serving as a showcase for them, with free ad examples accessible for approval in the app.It could be a smart way to streamline brand relationships while also offering up new avenues for promotion through collaborators you might not have considered before.

Hallo du, Wie schön, dass du da bist. In dieser Folge lernst du die Pinterest Begriffe alle kennen. Wir starten bei A und enden mit Z. Ein paar Beispiele hier schonmal: Accountname (Benutzername) Dies ist der Name, der hinter der Pinterest-URL steht (z.B. https://www.pinterest.de/luisakohlhas/_created/) Du solltest darauf achten, dass es sich um einen einfachen Begriff bzw. Namen handelt. So kann man dich gegebenenfalls auch einfach unter deinem Namen, deinem Podcast oder deinem Unternehmen finden. Beschreibung Es gibt entweder eine Pin Beschreibung oder eine Pinnwand Beschreibung. Du erklärst hier worum es bei dem Pin oder der Pinnwand geht. Die Beschreibung sollte sehr keywordreich sein. Du hast max. 500 Zeichen Platz. Die wichtigsten Keywords sollten an den Anfang, damit sie angezeigt werden. Idea Pin Das ist eine recht neue Funktion von Pinterest. Du kannst 20 Grafiken oder Videos teilen. Allerding kannst du keinen Link hinterlegen. Es geht einzig und allein darum Idea Pins Creatoren eine neue Möglichkeit zu geben, Ideen mit ihrer Zielgruppe zu teilen. Das Format von Idea Pins ist 16:9. Für die Erstellung von Idea Pins werden Videos empfohlen, die du mit Voiceover oder Musik untermalen kannst. Falls du noch mehr zum Thema Pinterest ABC lernen möchtest, lies gerne meinen Blogbeitrag zu diesem Thema. Erstelle deinen Pinterest Account, vergrößere deine Reichweite und verkaufe deine Produkte auf Pinterest. → Sichere dir Start Pinning: ⁠https://luisa-kohlhas.de/pinterest-onlinekurs-start-pinning/⁠ Sichere dir die Pinterest Starter Roadmap: → Jetzt für 0€ sichern ⁠https://luisa-kohlhas.de/pinterest-checkliste-kostenlos/⁠ Du benötigst Unterstützung? Dann buche dir hier einen Termin. → Jetzt für 0€ buchen: ⁠https://luisa-kohlhas.de/beratung/⁠ → Folge mir auf Instagram für Einblicke hinter die Kulissen: ⁠https://www.instagram.com/luisa.kohlhas/⁠ Im Podcast Pin Thoughts erfährst du, wie du eine automatisierte Omnipräsenz erfolgreich nutzt. Mit diesem Podcast erreichst du mehr Reichweite, Traffic und Umsatz. Pinterest bietet für dein Business oder deinen Online Shop eine Chance auf mehr Sichtbarkeit. Nutze eine Omnipräsenz, um deine Selbstständigkeit und dein Online Business effektiv zu vermarkten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/luisakohlhas/message

Dit zijn de 5 meeste gestelde vragen over Pinterest. In deze aflevering geef ik antwoord op de vragen: - Wat zijn bord secties en hoe gebruik je ze? - Kun je Instagram posts doorplaatsen op Pinterest? - Kun je Idea Pins gebruiken als je geen blog hebt? - Moet je teksten plaatsen op je afbeeldingen? - Hoe word je gevonden op Pinterest In de aflevering verwijs ik naar een aantal linkjes, dat zijn: - Blog Wat zijn Idea Pins: https://sociallysanne.nl/pinterest/wat-zijn-pinterest-story-pins/ - Pinterest training voor starters: https://sociallysanne.nl/pinterest-kickstarter/ Laat je me weten op Instagram wat je er van vond? Verzoekjes zijn ook altijd welkom! Stuur me gerust een DM. Liefs Sanne Let's get social! INSTAGRAM: https://www.instagram.com/sociallysanne PINTEREST: https://www.pinterest.com/sociallysanne WEBSITE: https://sociallysanne.nl

Are you ready to throw the towel and give up on Pinterest? Not just yet, my friend! What typically has worked in the past in our pinning strategies may have to shift to something new and trending in Pinterest - Idea Pins! Luckily, we have special guest Emilee Vales breaking it all down for us! Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work at home mom life that she thought was only in her dreams. Follow Emilee on Instagram at @emilee.vales! In this episode, you will learn: what idea pins are the latest updates Pinterest has made in regards to idea pins best practices in creating and using idea pins how to integrate idea pins in your Pinterest strategy Links Mentioned in this Episode: Register for Emilee's Free Pinterest Masterclass! Idea Pin Starter Kit Let's connect! TPT Store: The Southern Teach by Kirsten Website: thesouthernteach.com Instagram: @thesouthernteach.designs Facebook: The Southern Teach Blog: The Southern Teach Blog

In this episode I share how to use idea pins on Pinterest to grow your traffic and followers fast without wasting a ton of time on creating new idea pins from scratch.

Idea Pins are here to stay on Pinterest, so it's time to come up with an Idea Pin content planning framework to keep yourself from burning The post 284 – Idea Pin Content Planning appeared first on Simple Pin Media®.

Idea Pins are here to stay on Pinterest, so it's time to come up with a content planning framework to keep yourself from burning out and feeling overwhelmed with this new form of marketing. We've come up with a special planning worksheet that we used with out students and they had huge success planning out 3 months worth of Idea Pins. 

When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it's now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest's beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. During her tenure, she has witnessed the evolution of how Pinterest fits within people's social media consumption. It has gone from being a special-occasion platform for people decorating apartments or getting married to becoming an “always-on” website for seeking inspiration and shopping. With this in mind, Pinterest has focused over the last two years on connecting the dots from providing inspiration for an idea to facilitating its realization through a purchase. “People aren't coming to Pinterest to broadcast their thoughts and opinions to a social network,” Goodman said on the Glossy Beauty Podcast. “People come to Pinterest to look for ideas, to discover [ideas], to save them, and to go out and do them.” In the last 12 months alone, Pinterest has launched an inclusive beauty search for hair inspiration for Black, brown and Latinx people. It launched the Creator Fund in April 2021, which aims to recruit and amplify creators of color on the platform through a mix of education, tools, free advertising and income-generating opportunities. Pinterest also became more shoppable through a new program called Idea Pins and launched a daily live-streaming show called "Pinterest TV" in 2021. Goodman spoke further with Glossy about how Pinterest is working with creators differently, which beauty brands perform well on the platform and how Pinterest is helping brands adapt their tactics.

Many wedding industry entrepreneurs overlook Pinterest as a marketing tool, but it's still around and still generating leads. In fact, proper use of Pinterest can even help your work get noticed by search engines like Google. In this week's episode of the This Week In Weddings podcast, we're chatting with a Pinterest strategist about the platform, how it's changed in recent years, and the basics for getting the most out of it. About our guest: Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients. During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves.  Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years. In this episode, listeners will hear about: Gabby's background and how he got into the wedding and event industry How Pinterest has changed in the last two years The new "Idea Pins" on Pinterest and how their similar to TikTok and Instagram Reels Want to connect with Gabby? Online: https://gabbypinkerton.com/  YouTube: https://youtu.be/U0NN-Enorqk Instagram: @gabbypinkerton and @causewecanevents

Today we're covering 3 specific Pinterest strategies you can use right now to market your handmade products. We dive into Interest Targeting, Idea Pins, and Promoted Pins. And true to form, Cali has some amazing Ninja tips coming your away with regard to these features - and Pinterest overall. Cali is a Pinterest Marketing Strategist and owner of The Halcyon Hive - a marketing agency that helps female-led creative businesses leverage Pinterest as a powerful marketing platform. She'll help you grow your business by getting https://giftbizunwrapped.com/episodes/email-marketing-process (new subscribers), sales, and leads through an optimized Pinterest funnel. Consider this Part 2 – an extension of sorts from https://giftbizunwrapped.com/episodes/pinterest-success (Episode #354) that aired in January of this year. In this prior podcast, Cali gave us a current look at the Pinterest platform and the role it can play for your business – very different from social media platforms. I encourage you to go back and listen to that. But as we were talking, it became clear there were other enhanced opportunities offered on Pinterest that needed more time to do them justice. So that's what we're going to get into here. A Pinterest 2.0 if you will. How Pinterest Is Different From Other Platforms What sets Pinterest apart from other social media platforms is that it's a search and discovery tool. The platform has evolved to be able to provide a full-funnel solution. There are more shopping opportunities on Pinterest.  More businesses are uploading their catalog so people can go from this search and discovery and inspiration phase all the way to the final checkout. Pinterest looks at the content that you're saving and interacting with and will adapt to that. And this is where the algorithm comes in.  You're constantly seeing what you're interested in. Pinterest is tagging our account, boards, and pins with interests. Pinterest Strategies For Handmade Business Pinterest Interest Targeting: Use keywords that people would be searching, Start by creating boards using the interest words

Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands,  and nutritional supplements. During holidays, gift items for men are also working on Pinterest.Start with your best-sellers to confirm that the audiences convert.You can also target keywords like you would do for PPC in Google ads. When looking for the best audiences create a bunch of different creatives.Make sure you have a business account set up aside from your account so you can run ads.Any type of change in your site can affect the Pinterest pixel.You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.The kind of creatives that work depends on the country that you are in.Idea Pins get a lot of traction fast. The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.The average buying time on Pinterest is 20 days.The faster you can implement testing, the better success you'll have.Recommended App:PopupCanvahttps://www.canva.comRecommended Podcast:  Controlling Our Messy Mind with Dr. Caroline Leafhttps://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leafToday's Guest:Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.Pins 4 Profit helps clients run large-scale Pinterest ads.Connect and learn more about Lindsay and Pins 4 Profit here:Website: https://pins4profit.comhttps://www.lindsayshearer.comInstagram:https://www.instagram.com/lindsaybshearerTwitter:https://www.twitter.com/lindsaybshearerThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowthtrytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Has Pinterest been on your to do list for a while? Maybe you're like I was... and thought it's too big and exhausting of a project to deal with right now? . Well- Cathy Heflin is here to share that it's actually simple! Not only that- but there's a new feature called Idea Pins which make it easy to grow and engage a cold audience!? . Sounds amazing right? . Tune in to hear more! And make sure to subscribe + review so you don't miss a thing! . Show Notes

This week's episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video content. Obviously, TikTok is leading the way, and if you have teenagers in your house, you will see them creating lots of dance videos, or consuming a lot of this content. Instagram has obviously got reels and they have indicated that they want to make Instagram, not a picture led platform, but a video led platform. You've also got YouTube shorts and even Pinterest are getting in on the video game with Idea Pins. So it's definitely worth considering using video for your content marketing.    Episode Highlights: (02:05) I've built my business doing Facebook lives (03:31) There any many different things you can do with short videos (04:00) Use the trending music (04:32) Think about who your audience is and what content they like consuming (05:22) You can keep it really simple   Connect with Claire:  Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/  Email: claire@clairewinter.info    To find out about 1:1 content coaching go to:  www.clairewinter.info Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

This week on Social in Six, we discuss YouTube's new LIVE features that let hosts invite guests to a stream, Pinterest's new shopping features including sponsored Idea Pins, and the new update for iOS users that lets you create GIFs on Twitter. We also talk about TikTok's long-awaited Stories rollout, Twitter Shops live test, and the return of Instagram's chronological feed.  Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Pinterest med fem nye funksjoner og tjenesterUnder årets Pinterest Present-konferanse varslet Pinterest en rekke nye funksjoner og tjenester.Foreløpig er alle begrenset til USA, Storbritannia og Canada, med planer om global utrulling ‘i løpet av året'.  Your Shop: En ny personalisert shopping-seksjon i appen.Shopify-støtte: Nettbutikker som bruker Shopify kan nå selge varer direkte gjennom Pinterest-appen.Shopping API: En ny API som gjør det enklere å oppdatere produktkataloger.Oppdatert Pinterest Trends: Bedre innsikt i trender og innhold på plattformen.Sponsede Idea Pins: Mulighet for annonsører å fremme egne Idea Pins. Gratis video (3 måter å øke salget på): http://moenco.no/3Gratis PDF Bonus: http://moenco.no/bonus/------Husk å abonner:Apple: https://apple.co/3oO9D7FSpotify: https://spoti.fi/3EWvj7a

The White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week's #5Things! The White House is briefing TikTok stars about the war in Ukraine Twitter Reverses Decision to Put Users in Algorithmic Timeline Automatically Instagram Launches New Moderator Option for IG Live Streams TikTok Shares Tips on how to Maximize Branded Content on their Platform - Link to Study Pinterest Now Allows Users to Share Idea Pins on Other Platforms Sources: WaPo, The Verge, Social Media Today Hosts: Joey Scarillo, Tommy Boyce, Amanda Davis

1. Sharing Pinterest Idea Pins On Other Platforms - If you want to improve your Pinterest presence, this could be a useful update. Pinterest has made it possible to download your Idea Pins for sharing to other apps, replete with a Pinterest watermark, as of this week. You can easily share your Idea Pins to other social apps by selecting the "FBStories" or "IG Stories" option in the sharing menu, which will start a download tailored to each app, and then open either with the video ready to go in the upload flow, or you may download the clip and upload to TikTok. The issue, in my opinion, is that Instagram already penalizes Reels uploads with a TikTok watermark in order to prevent users from simply copying and pasting TikTok content. So should you leverage this feature? Listen to the podcast and find my viewpoint.Source: https://newsroom.pinterest.com/en/post/idea-pin-sharing-available  2. Assigning Moderator During IG Live Streams - With a new live-stream moderator option, IG creators will be able to assign a moderator within a Livestream. Instagram is adding greater ability to control your live broadcasts in the app. The feature will give users another way to manage the flow of material inside a stream, as well as address concerns about inappropriate behavior during IG Live sessions. It's also worth mentioning that TikTok debuted a similar feature in July of last year.The menu icon on the comment area allows creators to add a moderator. Within here, you can either search for a specific individual or choose from a list of Instagram's recommended users.Source: https://www.socialmediatoday.com/news/instagram-launches-new-moderator-option-for-ig-live-streams/620284/ 3. Performance Lab Plugin - The WordPress Official Plugin That Speeds Up Website - WordPress has announced the availability of the Performance Lab plugin. It was created by the WordPress performance team to aid in the speeding up of WordPress sites. The plugin allows website owners to make use of new features before they are integrated into the core of WordPress.The Performance Lab plugin gives website owners access to WordPress enhancements that are aimed to help them speed up their sites and address issues that may be holding them down. The plugin is modular in design, allowing website owners to pick and choose the enhancements they want to make.The new Performance Lab plugin has four modules. WebP Uploads - Converts newly uploaded JPEG files to the faster WebP format. The functionality is dependent on server support for WebP. WebP Support - This is a site health module that checks to see if the server supports WebP and shows a warning if WebP is not supported. Persistent Object Cache Health Check - A site health check module that may suggest the use of object caching. Object caching is a way to speed up the amount of time it takes for the site to respond, helps reduce the database load, and speeds up the website for site visitors. Audit Enqueued Assets (experimental) Provides an audit of CSS and JavaScript files enqueued on the home page. This helps to identify unnecessary CSS and JavaScript files that might slow down a website. The developers chose to label it as experimental because the module itself will be improved. Source:  https://make.wordpress.org/core/2022/03/07/the-performance-lab-plugin-has-been-released/ 4. Free Web Application Firewall For Websites From Cloudflare - Cloudflare has announced the availability of a free Web Application Firewall (WAF). The Cloudflare WAF is a website application firewall that analyzes incoming web traffic from the Internet and automatically blocks any content it deems harmful.To identify malicious traffic and filter it out, the firewall uses a ruleset, which is a set of patterns and signals that it searches for.The free managed ruleset has been tested against the Cloudflare network and allows free users to immediately activate their firewall and start reaping the benefits of a firewall.Free users will benefit from updates that will defend their sites from new wide-ranging security risks because the ruleset is a managed ruleset.Source: https://developers.cloudflare.com/waf/managed-rulesets/ 5. Google's Free Hotel Listing Now Shows Results On Google Map - Free hotel booking links will now appear on the Search Results Page and Google Maps, allowing hotels to reach a wider audience and providing travelers with additional options. Travelers can finalize their booking directly on the hotel's website after clicking on these links.Hotels of all sizes, from small boutique hotels to huge online travel agencies, have reaped the benefits of greater user interaction since the introduction of free booking links. For example, during the summer of 2021, the booking engine myhotelshop employed free booking links to drive 30 percent more bookings for their hotel clients.In addition, Hotel Center's new click reporting reveals hotels how many individuals clicked on their free booking links.Google plans to expand the report to include other insights, such as free booking link impressions and booking value, in the coming weeks.Source:  https://blog.google/products/ads-commerce/new-tools-hotels-reconnect-travelers/ 6. Snap Launches AR Certification to Snap Focus Educational Portal - Snap has published its first Snap AR certification on Snap Focus: Augmented Reality Strategies for Advertisers, as the pioneer in Augmented Reality (AR). This five-part learning route provides hands-on training and real-world examples to help you better grasp how AR may help you achieve your business and marketing goals. To get certified, visit : Source: https://forbusiness.snapchat.com/blog/introducing-our-first-snap-focus-ar-certification 7. Google Announces End Date For Universal Analytics. Now Is the Time To Start Using GA-4 - Universal Analytics will be phased down by Google next year, the company stated on Wednesday. On July 1, 2023, Universal Analytics properties will stop processing new hits. After the deprecation dates stated above, previously processed data in Universal Analytics will be kept for at least six months.“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. “This measurement methodology is quickly becoming obsolete.”Google Analytics 4 (GA4) is different from its predecessor in that it works across platforms, doesn't require cookies, and measures data using an event-based data model. It also does not keep IP addresses, which can assist brands in complying with privacy laws.When it comes to GA4, organizations have been dragging their feet. That will be no longer be an option in just over 15 months.We are also publishing a blog on this topic, this Tuesday (3/22/22).Source: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ 

Meta Commerce Manager unter der Lupe, Idea Pins auch auf Instagram, Rich Pins bei Pinterest und mehr.

Pinterest quiere ampliar el alcance de sus contenidos y ahora podremos compartir sus Idea Pins en otras redes sociales como Facebook o Instagram. Las Idea Pins son las Stories de Pinterest, pero con una gran diferencia: no desaparecen a las 24 horas. Te lo cuento todo en el episodio de hoy y más en el blog: http://jordisanildefonso.com/blog/ Sigue el podcast para no perderte las últimas novedades de las redes sociales. Gracias por tus reseñas y valoraciones de ⭐️⭐️⭐️⭐️⭐️ Recibe las últimas novedades en tu correo suscribiéndote a la newsletter. También nos podemos ver en Twitter e Instagram

How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

Épisode 709 : Alors que les nouvelles plateformes sociales deviennent l'endroit où la génération Z découvrent des idées qui se traduisent ensuite par des achats en ligne, l'expérience du tableau d'affichage d'images de Pinterest pourrait commencer à sembler dépassée. ET bien, pas du tout !Quelques chiffres Pinterest 2021Pinterest continue de croître d'année en année. Il y a maintenant 444 millions d'utilisateurs mensuels actifs , contre environ 250 millions en 2019. Les utilisateurs Hebdo de Pinterest disent 3 x plus que Pinterest les aide à réaliser leur projet, comparé aux autres plateformes444 millions d'utilisateurs45% de l'audience de Pinterest sont des femmes entre 25 et 44 ans.Plus de 80% consultent Pinterest sur un mobile.Pinterest aime la vidéo et en met de partout !Depuis quelques moi, Pinterest s'efforce de faire de la vidéo un élément central de la plate-forme. —La possibilité de poster des épingles vidéos sur Pinterest existe depuis 2020Les vidéos peuvent être dans tous les formats (carré, verticale) et faire de 15 secondes à 15 minutes.—En Mai 2021, Pinterest a lancé les « idea pins »Qu'est-ce que c'est ? En gros ce sont les stories de Pinterest.Une fonctionnalité vidéo destinée aux créateurs qui ressemble à un mélange de TikTok et de Stories. Ces épingles permettent aux utilisateurs de Pinterest d'enregistrer et d'éditer des vidéos créatives à l'aide d'outils similaires à ceux que vous trouverez sur d'autres plateformes comme un Reels et TikTok.les Idea Pins permettent aux créateurs d'enregistrer une voix off, de mettre une musique de fond, de faire de belles transitions et d'ajouter des éléments au sein de leurs vidéos. —Fin 2021, Pinterest lance un onglet « Watch »Il a introduit un onglet « Watch »de type TikTok où les utilisateurs peuvent faire défiler verticalement un flux de vidéos de créateurs, qu'ils peuvent aimer, commenter et enregistrer sur leurs tableaux Pinterest.source—Pinterest vient de lancer Versions , un nouveau format pour susciter plus d'engagementAvec Versions, Pinterest souhaite renforcer les liens entre les créateurs présents sur la plateforme et les utilisateurs. Il s'agit d'un nouveau format, qui permet de répondre à un échange en réutilisant une Épingle Idée parmi celles publiées par un créateur en se l'appropriant.Dans l'idée des duo TikTOk Insta.Les meilleures Versions pourront être mises en avant par les créateurs, afin de fédérer leurs communautés et susciter plus d'engagement.—Pinterest ShoppingQuelques chiffres sur Pinterest Shopping 2021Le montant des paniers des utilisateurs de Pinterest est supérieur de 30 % à celui des utilisateurs d'autres plateformesLes acheteurs dépensent 2 x plus par mois que sur les autres plateformes87 % des utilisateurs de Pinterest ont acheté quelque chose à cause de ce qu'ils ont vu sur la plate-forme,le nombre d'utilisateurs qui ont interagi avec les espaces shopping du réseau social a augmenté de 200 %Récemment de nouvelles fonctionnalités shopping ont fait leur apparition :La possibilité de créer des « diaporamas » pour les collections de produits. Un format vidéo construit autour de gammes de produits. Ce format a été pensé pour générer plus de ventes. Pour développer les Diaporamas, Pinterest s'est appuyé sur deux insights clés : les acheteurs P aiment les vidéos ET ils  considèrent et explorent activement plus d'un produit à la fois, ce qui les conduit à acheter plus.  La fonctionnalité Détails sur les commerçants permet aux marques et commerçants de mettre en avant  les valeurs qu'elles défendent sur leur profil Pinterest. 
Comme « approvisionnement responsable », « philanthrope » « inclusif ». On peut également ajouter des détails qui mettent en avant une communauté sous-représentée (noire, latino-américaine, LGBTQ+, souffrant d'un handicap…). En Juin, Pinterest avait également créé une fonctionnalité de liste d'achat très maline. Toutes les épingles que vous avez spotté et qui contiennent des produits shoppables sont regroupées au même endroit pour le jour - ou - vous serez prêts à acheter. Pinterest envisageait même des notification en cas de baisse du prix de ces produits !sourceEn novembre 2021 Pinterest lance un test de live shopping avec Pinterest TV Pinterest TV , une série de vidéo en direct animées par des créateurs de contenu Pinterest. C'est du téléachat.Evidemment chaque vidéo intègre des liens clivables vers le site commerce distant. Du pur social shopping.—-Pinterest AdsPinterest est la seule plateforme où les annonces sont complémentaires. Les utilisateurs trouvent ce qu'ils aiment. Vous développez votre activité.Quelques chiffres Pinterest Ads 2021La portée publicitaire sur Pinterest est en hausse.Au dernier trimestre 2021, la portée publicitaire de Pinterest a augmenté de 6 % contre 2,2 % pour Facebook. Ça veut dire que je paie moins cher pour travailler ma notoriété.Pour la conversion aussi Pinterest fait mieux que les autres. Pinterest a l'un des CPC les plus bas dans la publicité sur les réseaux sociaux.Selon Statista, le coût moyen du CPC est de 1,5 dollar le clic soit 3 fois moins cher que YouTube et Instagram.coût par conversion des annonces 2,3x plus efficace que sur les autres plateformes2x plus de ROI sur le publicitaire pour les marques de distribution, par rapport aux réseaux sociaux
Pinterest est unique parmi les plateformes sociales car ses utilisateurs y vont - en grande partie - pour découvrir de nouveaux produits, et ils répondent favorablement aux publicités. Faire de la publicité sur Pinterest, c'est comme diffuser des publicités dans un métro qui ne va qu'au centre commercial.Tout le monde à bord est prêt à faire du shopping. Il suffit presque de leur présenter votre marque pour que ça marche.Un offre publicitaire très riche et des formats publicitaires innovantsLes carrousels adsPermet de faire un diaporama avec jusqu'à 5 images d'un même produit.—Les collection AdsUn format de pub qui permet de mettre en avant une collection allant jusqu'à 24 produits.—Le testing de produit avec les « try on ads »Ce sont des pubs en réalité augmentée. Je peux tester sur moi un rouge à levre, un maquillage… Je change la couler et je vois ce que ça donne en direct.La fonction arrive bientôt en France.Les annonces idées,elles en cours de déploiement et ressemble fortement à ce que l'on connait sur Instagram en terme de partenariat rémunéré ou de cross postage. L'idée est qu'un créateur puisse identifier la marque partenaire dans son post et que la marque ait la possibilité de le sponsoriser.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

EPISODE 91 If you think Pinterest is all about crafting, decorating and other inspirational content, you might not think it's the right place for podcast content. My guest today is here to tell you why neglecting this platform may be a lost opportunity for your clients! Emilee Vales is a Pinterest Marketing and Ads Strategist, and has got some great advice on how to re-purpose podcast content to capture a whole new market. She talks about how to expand your following by creating nurturing and informative pins related to your episodes. Emilee also explains the best ways to tailor your information to the platform and results she's gotten for her clients. Pinterest (like everything really) is Always changing! Just in the last year, they introduced Idea Pins to the platform. Emilee, being the amazing Strategist she is, has learned the best ways to use Idea Pins and shares that info with us today! She explains what the new format looks like and how to create engaging pins that will hook a reader's attention. She also tells us what you need for a balanced Pinterest strategy and how Pinterest followers can turn into podcast listeners.  In this episode, we cover: - How Emilee Vales got her start online - Why podcast managers and podcasters should use Pinterest - Repurposing podcast content into blog content - What types of podcasters will benefit from Pinterest - How the new Idea Pin is different from the Standard Pin - What engagement on your Pins will do for you - How to create a great Idea Pin - Why you need to optimize your content for the platform you're on If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! SHOW NOTES: https://laurenwrighton.com/episode91  

Pinterest is often written off as a digital mood board used to inspire purchases and future plans—a place for its 444 million monthly users to share recipes, DIY craft projects, home décor ideas, beauty tutorials, fashion, or just about anything else.But in reality, Pinterest is a dark horse in the creator economy. Many of those users have become influential visual curators, going on to build powerful personal brands as creators themselves. Pinterest wants to further accelerate this trend by giving them better tools to create, distribute, and monetise their content. Recently, it acquired the video editing company Vochi to provide its creators with better video tools. It also launched a $20 million creator fund last year to financially support creators. Video-first features like Idea Pins, and a TikTok-like “Watch” tab underscore this shift in strategy. In this episode, we spoke to Silvia Oviedo Lopez, Pinterest's Global Head of Content & Creators, who has been at the helm as all these changes have taken place. Our conversation with Silvia provides an inside look into why and how Pinterest is doubling down on its creators, and cementing its place in the creator economy.We hope you enjoy this conversation as much as we did!

I am talking about Idea Pins on Pinterest and why YOU should be using them going into 2022 in your marketing strategy. I help female entrepreneurs go from feeling overwhelmed with trying to grow their business to successfully booking their ideal client. As a marketing Strategist (specializing in Pinterest), I help them to use smart and easy marketings systems to make their life. job easier and I'd love to help you too! Free Resources (like repurposing content, a list of 80 Calls to Actions, and more): https://jenvazquezcoach.com/resources Pinterest Strategy Academy Membership: https://jenvazquez.thinkific.com What I use and free trial if possible (includes affiliate links where I make a small stipend if you choose to purchase): Tailwind Trial: https://jenvazquezcoach.com/tailwindtrial Pixifi (CRM): https://www.pixifi.com/?r=160b0a Cloudspot.io (galleries): https://cloudspot.io/?affiliate=8ce96b63-cbba-4a52-87b2-d40c18c095fd Find me: Website: https://jenvazquezcoach.com YouTube: https://www.youtube.com/channel/UCQ1zWw82FpMqwic8f3WRFAg Facebook Page: https://www.facebook.com/jenvazquezcoach Private FB group: http://www.facebook.com/groups/jenvazquezcoach Instagram: https://www.instagram.com/jenvazquezcoach Email: jen@jenvazquez.com --- Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

Today we are gonna chat about 7 effective tips for Idea Pins on Pinterest. I help female entrepreneurs go from feeling overwhelmed with trying to grow their business to successfully booking their ideal client. As a marketing Strategist (specializing in Pinterest), I help them to use smart and easy marketings systems to make their life. job easier and I'd love to help you too! Free Resources (like repurposing content, a list of 80 Calls to Actions, and more): https://jenvazquezcoach.com/resources Pinterest Strategy Academy Membership: https://jenvazquez.thinkific.com What I use and free trial if possible (includes affiliate links where I make a small stipend if you choose to purchase): Tailwind Trial: https://jenvazquezcoach.com/tailwindtrial Pixifi (CRM): https://www.pixifi.com/?r=160b0a Cloudspot.io (galleries): https://cloudspot.io/?affiliate=8ce96b63-cbba-4a52-87b2-d40c18c095fd Find me: Website: https://jenvazquezcoach.com YouTube: https://www.youtube.com/channel/UCQ1zWw82FpMqwic8f3WRFAg Facebook Page: https://www.facebook.com/jenvazquezcoach Private FB group: http://www.facebook.com/groups/jenvazquezcoach Instagram: https://www.instagram.com/jenvazquezcoach Email: jen@jenvazquez.com --- Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

This is going to be Pinterest for Advanced and this is all based on a webinar I hosted with Daniel Hall and John Kremer, and this was the only webinar I've ever hosted where it was so good, the attendance went up in the middle of the event because people were telling their friends about it while it was going on. Screw The Commute Podcast Show Notes Episode 517 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Pinterest for Advanced 04:35 Video for your Profile 05:53 Group Boards 06:37 Tailwind and advanced scheduling 10:19 Pinterest analytics 11:20 Advertising 12:18 Idea Pins (formerly Story Pins) and Rich Pins 16:10 Ranking order 20:10 Sponsor message 21:45 Using misspellings to advertise Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities Page - https://imtcva.org/disabilities/ Tom's Pinterest page - https://www.pinterest.com/tomantion/ Pinterest Now Webinar - https://screwthecommute.com/pinterestnow/ Keyword Typo Generator - http://tools.seobook.com/spelling/keywords-typos.cgi Keyword Match Type Tool - https://www.keywordmatchtypetool.com/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Pinterest for Beginners - https://screwthecommute.com/511/ Ask Me a Speaking Business Question - https://screwthecommute.com/512/ Ask Me a Great Speaking Question - https://screwthecommute.com/513/ Pinterest for Intermediates - https://screwthecommute.com/514/ Ask Me a Podcast Question Part 1 - https://screwthecommute.com/515 Ask Me a Podcast Question Part 2 - https://screwthecommute.com/516/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Welche Aufgaben fallen eigentlich an, wenn du Pinterest strategisch als Marketing Plattform nutzt und vor allem in welcher Reihenfolge? Wie ein effizienter Workflow aussieht, welche Tools dich dabei unterstützen und welche Vorlagen wir uns erstellt haben, erfährst du in dieser Episode. Diese bietet dir eine gute Übersicht über alle Aufgaben. Wenn es mehr ins Detail gehen soll, hör dir dazu gerne die entsprechenden Episoden an. In dieser Episode orientiert sich Franziska an Kapitel 13.3. aus ihrem Pinterest Buch (Link unten) und wird ergänzt um aktuelle Strategieanpassungen mit den Idea Pins. Viel Spaß beim Hören! BUCH: Pinterest Marketing (Rheinwerk Verlag) https://www.rheinwerk-verlag.de/pinterest-marketing/

Lorena Penas é a socia fundadora de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe falamos do PINTEREST unha rede que está á alza. A historia de Pinterest arrincou timidamente no 2009 a mans de Ben Silbermann, Paul Sciarra e Evan Sharp, como unha aplicación para a empresa Cold Brew Labs co obxectivo de crear un catálogo virtual de moda feminina para usuarios de dispositivos iPhone. Ao ver o potencial da aplicación, pronto lanzaron unha versión beta e, tan só dous anos máis tarde serían distinguidos pola revista Time como unha das 50 mellores páxinas web dese ano. E, actualmente conta con máis de 400 millóns de usuarios mensuais en todo o mundo "As empresas e os pequenos comeciantes teñen que ter en conta que Pinterest tamén pode ser unha boa ferramenta para a súa publicidade". "A organización de Pinterest é unha ferramenta moi interesante, non só para atopar productos senón tamén para atopar inspiración, tendencias...". "Pinterest é unha rede que non ten nada que ver coas outras, non hai tanto ruído e non da tantos problemas". Non son bos momentos para as redes sociais baixo o abrigo e sombra de Facebook. Os seus reiterados escándalos, as caídas mundiais e o seu anunciado rebranding para facer lavado de fronte e de reputación non deixan de sorprender. Na outra cara da internet atópanse plataformas sociais máis amables e, talvez, algo máis esquecidas ou menos consumidas polo público xeral como é Pinterest. A aplicación máis inspiradora agora é noticia polas súas novas actualizacións e pola súa gran subida en bolsa debido á negociación de compra por parte de PayPal. O funcionamento da aplicación é sinxelo. De feito, poderíase facer un paralelismo cun taboleiro de cortiza no que colocamos as imaxes, notas, calendarios e outros aspectos do noso interese. Pinterest está pensado para compartir imaxes e distinto tipo de contido audiovisual e ordenalo en función dos nosos intereses ou curiosidade, a través de diferentes categorías denominadas, precisamente, taboleiros. É, por tanto, unha ferramenta moi interesante para atopar ideas, explorar tendencias, buscar consellos e inspiración, dunha maneira visual, sinxela, e organizada. De maneira resumida, como consumidores de contido permítenos buscar e organizar infografías, fotografías, vídeos e deseños. Con todo, como negocio ou creador, tamén é interesante xa que podemos configurar o noso perfil como unha conta de empresa. Isto permitiranos ver métricas en Pinterest Analytics, crear anuncios en Pinterest Ads e verificar a nosa presenza na rede engadindo o noso sitio web. Ademais, tamén: ✔️ Poderemos etiquetar produtos e incluír unha pestana de compra no perfil. ✔️ Permitiranos mostrar o noso traballo. ✔️ Poderemos crear un catálogo de produtos. ✔️ Aumentaremos o tráfico á nosa web a través do clic sobre pines. Agora ben, nas últimas semanas anunciáronse tres grandes actualizacións interesantes para creadores e anunciantes. En primeiro lugar, a presentación de diapositivas de coleccións, o que permitirá combinar anuncios de coleccións con vídeos, ademais de etiquetar produtos. Ademais, a aplicación é un instrumento útil para establecer un vínculo coa nosa empresa, non só porque poidan buscar inspiración ou confianza en contido que redirixe á nosa marca, senón porque agora inclúese a sección “detalles do comerciante”, que nos permitirá explicar como somos dunha maneira sinxela. E, por último, permitirase promocionar Idea Pins de creadores seleccionados a través de Idea Ads. Estes son un conxunto de fotografías, texto e vídeos que desenvolven un concepto. Por exemplo, podería ser un Idea Pin dunha receita no que se nos explica como facela paso a paso. Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. Máis Información e outras entrevisas: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

1. Pinterest Announces New Features - 'Watch' Tab and 'Takes' - Pinterest has officially announced its new, TikTok-like ‘Watch' feed for Pin content, as well as a new ‘Takes' response option for Idea Pins. First off, on the new Watch feed , Pinterest is adding a scrolling, vertical feed of content to both align with the latest social content consumption trends, and provide a new means to discover a broader range of Pin content.Pinterest is also adding another interactive element in ‘Takes'. “A Take is an Idea Pin that is created in response to another Idea Pin. Takes appear as responses to the original Idea Pin and can also be seen in your home feed, from people you follow or on your profile.” Takes is also, of course, very similar to the way TikTok's Duets feature is used to respond to an original clip.2. Instagram Adds More Demographic Insights About Your Audience - Instagram's looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who's engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.The new data points will help guide your posting decisions, and provide more opportunity to optimize your approach based on more specific data points.The new metrics being added to Instagram insights are: Accounts engaged – This will show the total number of accounts that interacted with your content in a given time period Engaged audience – This data will provide demographic insights into the users that are engaging with your content, whether they follow your profile or not, including top cities, top countries, top age ranges and gender Reached Audience – Similar to Engaged Audience, this will provide demographic information about the people you've reached with your posts in a given time period, including top cities, top countries, top age ranges and gender You can learn more about Instagram's new Insights updates here.3. Instagram Collabs - A New Way To Co-Author Feed Posts And Reels - The Instagram Collab tag is only available for Reels and feed posts. This isn't a new content creation tool. It's not a new post format and it doesn't give you any more editing or analytics. But it does make it easier to communicate with your audience. Until now, there were two ways to show a partnership on Instagram:Tag a brand or creator in your posts, just as if you were tagging a friend. There's no way to differentiate personal and professional tags so this lacks transparency. Use the branded content tag to show that a post was sponsored. Only some creators are eligible to use this tag.The Collab label gives you a third option. Anyone you tag as a collaborator will be shown as a co-author of the post. And they'll instantly be able to reshare the post on their profile without having to use screenshots or a third-party regram app.What's more, any public account can use the Collab tag, regardless of their audience size. It's a new, more straightforward way to signal a professional partnership.So, to recap, the Collab tag… Makes it faster to share content. Gives full credit to all authors of a post. Makes conversions easier, as users can simply tap the name of a brand or creator on the post to visit their profile. Improves transparency for your followers. 4. Instagram Now Allows Us to Upload Photos And Videos From Desktop - Finally, Instagram has announced that it's adding image and video posting functionality from the desktop version of the platform as of October 21st, providing a more centralized way for social media managers to maintain their IG presence.The process, which will facilitate the posting of photos and videos of less than one minute in length, will not include Stories or Reels uploads at this stage. But it will make it a little bit easier for social media managers to stay across their various apps and posts, by providing a way to upload content for each platform from the one place – so you won't have to keep saving images in varying ways to then upload from your phone, etc.5. Microsoft Partners With Shopify To Help Merchants Grow Business - Because of this partnership, Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store. Merchants can quickly connect through the Microsoft Channel using their Microsoft Advertising account or sign up for a new one in few easy steps.Shopify merchants will be able to easily reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings.6. Shopify & Spotify Integration Allows Artists To Sell Merch Easily - Using Spotify, artists can introduce products to the place where listeners and fans are already engaging with their music most. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and seamlessly showcase products of their choice directly on their Spotify artist profiles, making it easy for fans to browse and purchase.With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints that not only include leading social and entertainment channels and marketplaces, but now the most popular audio streaming services in the world.7. BigCommerce Merchants Can Now List Their Products for Free on Google - BigCommerce works with small, medium and large merchants around the world. With this new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google's shopping features across Search, Shopping, Image Search and YouTube.8. Google Rebrands & Launches 'Google for Creators' Platform - The launch represents a brand update and strategic shift from ‘Google Web Creators' to ‘Google for Creators. Google for Creators offers marketers and publishers resources to develop content strategy, monetize content, and build their web presence. Julia Lee, Engineering Director, Search Ecosystem at Google, said that the rebranded Google for Creators is “a new home base for creators to learn, grow and get inspired.”Google for Creators resources help marketers and content creators achieve four main objectives: Learn the essentials. Build your content strategy. Engage and find fans. Grow and make money. The experience starts with a quiz on the homepage to help assess the visitor's goals and surface the most relevant content. Guides are authored by a variety of expert content creators, social media influencers, successful digital marketers, and bestselling authors.In addition to the guides on the website, you can find Google for Creators on Instagram and Twitter. There's an email newsletter for those who want to hear from the program more often.You'll find upcoming events like Creator Conf, billed as the world's largest event for creators, listed in the Creator Community section of the site, as well.9. YouTube Announces Live Shopping - YouTube has announced a new series of live-stream shopping events, as it looks to tap into the rise in shopper behavior leading into the holidays. “The YouTube Holiday Stream and Shop will kick off on November 15th, with seven days of shoppable live streams. Fans tuning in will be able to score new products, unlock limited time offers, and get their product questions answered through live Q&A and polls with creators and other viewers.”Live-stream shopping is a key opportunity, combining the immediacy and FOMO-factor of live broadcasts, with the compulsion of in-stream purchases. The process has been a big hit in China, where live-commerce is on track to become a $423 billion market by the end of next year. Facebook, TikTok and YouTube are now all looking to link into the same, with the hopes that western consumers will also adopt the live shopping trend.10. YouTube Adds Auto-Chapters as a Search Element - YouTube began rolling out auto-chapters back in July, with its system detecting segments of videos in order to provide more specific matching for search queries. When chapters are enabled, YouTube can highlight specific segments in response to searches, giving it more capacity to help users find the key elements that they're looking for in each clip. This could play a much bigger role in video discovery over time, with each element of each clip becoming searchable, providing more data on what, specifically, people are looking for, while also facilitating more discovery potential based on your content.Given that it's now going to be used in this way, it could be worth checking the segmentation of your own YouTube clips, and optimizing your chapter names based on relative keyword search and likely matching.It's worth also noting that not all videos are subject to auto-segmentation, and you can opt-out (via your upload defaults in YouTube Studio) if you choose to as well.You can find out more about YouTube video chapters here.11. Snap: Q3 Earnings Snapshot - In the earnings call, Snap said that it failed to meet revenue expectations for its third quarter by $72million. They reported $1.07 billion in Q3 revenue, missing Wall Street's hopes that the company would bring in $1.1 billion.The company notched 306 million daily active users, up from the 293 million it reported in Q2. That growth isn't stratospheric, but it looks plenty healthy for a platform that risked falling out of relevance entirely not long ago.Snapchat attributed the revenue miss to Apple's big iOS privacy change, which put new restrictions in place for apps seeking to track user behavior beyond their own borders. On the call, Snap CEO Evan Spiegel noted that the company was caught off guard by how disruptive the impact on advertiser tools proved to be. Without the wide view that many advertisers were accustomed to, they had to adapt to new, more restrained ways of measuring user behavior. “Those tools were essentially rendered blind,” Spiegel said.

Static, Video, Idea Pins...we talk a lot about what it takes to have a successful Pinterest strategy on Pinterest, but that is only a piece of the puzzle. In this episode, we are going to address another key piece...your website branding.

1. Microsoft Advertising Sunsetting ETAs Too & Auto-Generate Remarketing List - Following Google Ads footsteps, Microsoft Advertising announced that beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns. introducing a new product that can automatically generate remarketing lists for advertisers. The three types of auto-generated remarketing lists are: All Visitors list: A list of users who visited the advertiser's website in the past 30 days. All Converters list: A list of users who converted within the past 180 days. Smart Remarketing list: A list of users likely to convert, powered by Microsoft Advertising's audience intelligence and designed to deliver a higher conversion rate. Advertisers can use one, two or all three lists simultaneously, along with their existing remarketing and audience targeting lists. Universal Event Tracking and active conversion goals will need to be configured to leverage the All Converters and Smart Remarketing list options.2. Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins - Andrew @ Socialmediatoday.com writes - Pinterest is adding a new ‘Slideshow for Collections' promotion option, which will source products from your uploaded catalog “into an automatically generated, attention-grabbing collections ad”. The new Slideshow for Collections ad unit will appear in-stream in relevant searches, helping to reach people that have already shown interest in similar products. When tapped, the unit then expands into a more focused collection of your products, again, all automatically generated based on your inventory.Pinterest is also adding new merchant details to brand profiles, which will enable businesses to showcase their values in the app. This provides another way to facilitate stronger brand connection, especially among more socially-conscious, younger shoppers who are increasingly looking to buy from brands that align with their values.Pinterest is also expanding its Verified Merchant Program, which highlights businesses that meet Pinterest's customer service and brand connection guidelines with a verified checkmark in the app. Launched last year in the US, Pinterest's Verified Merchant program ensures that more businesses are linking their product catalog into the app, while also adhering to Pinterest's customer response standards.And finally, Pinterest is also testing a new sponsored content option for Idea Pins, which is Pinterest's take on the Stories format. Sponsored Idea Pins are displayed with a profile image of the creator, along with a “Paid Partnership” tag to disclose the brand relationship. Sponsored Idea Pins will also, importantly, provide Pinterest with another means to help creators earn money, and get paid for their efforts, which will ensure more, higher quality Idea Pins keep flowing.3. Snapchat Rolls Out Run for Office Mini - From socialmediatoday, over the past few years, Snapchat has been working to get its young user base more involved in the political process, through voting awareness stickers, polling location tracking, voter registration pushes, Discover programming and more. And now, Snap's looking to take the next step in civic engagement, by prompting its users to actually become politicians, and directly influence political shifts.The ‘Run for Office' mini provides a range of key insights into local political positions, as well as explainers on the steps that people need to take in order to nominate themselves for relevant local ballots and positions. The mini will also include info on filing deadlines and signature requirements, and provide contact information for local election offices.Snapchatters in the US can access the new ‘Run for Office' mini by opening Snapchat and swiping down on the camera screen to access Snap's in-app games, where the mini will be listed, or you can search ‘Run for Office' within Snapchat.4. Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement - From SocialMediaToday.com, Snapchat's launching new ‘Spotlight Challenges' (payment program for its TikTok-like Spotlight feed), which will provide cash prizes for users who post the best videos on a specific theme. The new Spotlight Challenges will outline the specifics of each trend, as well as the prizes on offer for the best performing clips in each category.It's a fairly straightforward process, and it could provide a means for Snapchat to fuel rising content trends, which is one of the key ways that users engage on TikTok. It could also provide a new revenue opportunity for the app, with brands eventually able to sponsor specific Spotlight trends relative to their promotions.“The total prize amount for individual Spotlight Challenges will typically range from $1k to $25k, although occasionally we may make available a larger sum for a particular Challenge, and the minimum prize a Snapchatter can win in a Spotlight Challenge is $250.”At launch, in November last year, Snapchat announced that it would pay out $1 million per day, to be shared among the top-performing Spotlight clips, as means to incentivize engagement, and kick-start the offering. Which worked – by the end of Q1, Spotlight had jumped to 125 million monthly active users (out of Snapchat's 280m total actives), but by that stage, Snap had already paid out $90 million in creator payments, with more to come, and the cost-to-benefit ratio was starting to look a little out of whack.Hindsight aside, with the costs continuing to mount up, in June, Snap announced an update to its Spotlight payment process, shifting from daily payments of $1 million for Spotlight clips to a more vague 'millions per month'. That's caused various problems for Snap creators, who had already raised concerns about delayed payments and other issues with the program. Maybe, then, this will be a more logical, and sustainable means of funding Spotlight clips, which could also entice a broader range of creators into the program, as opposed to the top creators taking the lion's share of the funding.5. Mailchimp Helps SMBs Optimize Email Campaigns - Mailchimp, the email marketing platform, has announced new functionality to help optimize email campaigns. Content Optimizer will recommend specific improvements to email campaigns based on an AI-driven comparison of the content with best content practices gleaned from Mailchimp's billions of marketing data-sets.Content Optimizer will make recommendations relating to readability, typography, CTA placements and compliance with brand standards.This is Mailchimp's latest attempt to level the playing field between small and larger businesses by providing affordable automation of an important marketing process6. Twitter Professional Profiles Available to More Businesses - After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. All businesses can now apply for a professional profile on Twitter, which grants access to exclusive features.A professional profile is a free upgrade to standard profiles, which is available as an option to those with professional accounts. You can use a professional profile to display information you're not able to showcase on a standard profile.Businesses, publishers, developers, and creators can display the following information on their upgraded profile page: Business location: Listed directly in the profile and displayed visually on a small map. People can tap on the location map/listing to open Google Maps and get directions. Hours of operation (optional): Showcase the days and times people can reach your business at a physical location. Methods of contact: Enable options for customers to contact your business through any or all of the following methods: In addition, a professional profile opens up access to enhanced features that aren't available to businesses with a standard profile. A couple that can be added to a professional profile today include Newsletter & Shop module.In order to qualify for a professional profile you must first have a professional Twitter account. A standard account can be converted into a professional account from the settings screen by selecting “Switch to Professional.” From there Twitter will guide you through the rest of the steps. Along with having a professional account, your business must meet the following criteria:  Have a physical location where you do business with clients or customers. Be based in the United States and use Twitter in English. Note that any business can submit an application, but Twitter is going to review every application that comes through to make sure the business qualifies. Businesses are asked to submit a brief form to confirm their eligibility for a professional profile.7. Clubhouse Makes Clips Available for All iOS Users - Last week in Episode 76, we covered the announcement about Clips. And this week, it was rolled out to all iOS users. Coming soon to Android.8. Instagram Combines IGTV, Feed Videos Into Single Format, Instagram Video - From Instagram: “Starting today, we're combining IGTV and feed videos into one format - Instagram Video. We're also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content.”The new video tab, signified by a play button icon, will now display all of your uploaded videos in one place. The merging of IGTV and general Instagram video will also provide new playback functionality, with viewers able to tap anywhere on the video to enter full-screen mode, while users will also be able to keep scrolling “to discover new video content from creators that may interest them”.In addition, Instagram's also adding new trimming tools and filters for all uploaded video clips, as well as location tagging in videos (previously not available for IGTV).“Video previews in feed will now be 60 seconds long, unless the video is eligible for ads - in which case, the preview will still be 15 seconds.” That means users will be able to view more of your content without having to tap through, which could help generate more interest, and will have impacts for those looking to maximize engagement with their in-stream previews.And finally, Instagram's also changing the name of its video ads: “With Instagram Video, IGTV Ads are now called Instagram In-Stream video ads. Eligible creators can still monetize their long-form content, and brands can reach audiences engaging with long-form video. For businesses interested in boosting their videos to reach more people, videos must be no longer than 60 seconds in length.”9. Google Shifts AdSense to First-Price Auction. How Will It Impact Google Ads? - Per Google: “In the early days of online display advertising, ad space was sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid. Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. In a first-price auction, the final price reflects the winning bid.”For example, right now, in AdSense bidding, the final price of each ad is 0.01c higher than the second-placed bid. So if two brands bid $5 and $6 respectively for an ad slot, the winning bidder ends up paying $5.01. Under a first price auction model, however, the winning bid would be the full top bid – so the advertiser would pay $6 for the impression.That will likely mean more revenue for publishers, and Google – though Google says that the actual impacts will be limited.You can read more about the coming update here.10. Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling - From Google: “Search Console provides detailed information about your website's organic Search performance, including the site's rank in Search results, queries that led to clicks, and post-click data, like engaged sessions and conversions. With the new Search Console integration, you'll be able to understand the role that organic Search plays in driving traffic to, and engagement on your site, relative to other marketing channels like Search ads, email, or social.”Analytics has always incorporated various search insights, and for many, those will be enough to provide a picture of how Google search is driving traffic to your site (or not). But for those looking to further optimize their SEO processes, the new Search Console integration will provide more specific data, which could help you develop a more all-encompassing, and engaging, SEO optimization process.In addition to this, Google's also adding data-driven attribution, with no minimum threshold requirements, to Google Analytics 4 properties. BTW, we cover a lot more about data-drive attribution in episode 76 of the TWIMshow where we shared how Google is moving away from last-click attribution wherever possible, as it's not an accurate indicator of overall digital marketing performance. “Google's data-driven attribution models give you a better understanding of how all of your marketing activities collectively influence your conversions, so you don't over or undervalue a single channel. Unlike last-click attribution, where 100% of the credit goes to the final interaction, data-driven attribution distributes credit to each marketing touchpoint based on how much impact the touchpoint had on driving a conversion.”And finally, Google's also looking to counter the loss of attribution data, amid the shift to more data privacy controls, by adding new modeling prediction capacity to Analytics.“Using Google's advanced modeling technology, the new Google Analytics allows you to fill gaps in your understanding of customer behavior when cookies and other identifiers aren't available. It analyzes vast amounts of historical data, identifies correlations and trends between key data points, and uses those insights to make predictions about the customer journey.”11. YouTube Ads Available on Connected Television (CTV) Platforms - YouTube is looking to help advertisers tap into the rising consumption of YouTube content on home TV sets with the expansion of Video Action campaigns to Connected TV (CTV) placements. Video action campaigns now include CTV inventory to help advertisers reach new customers and drive more online sales. Per Google, “If your goal is to drive online sales or generate leads, we recommend using Video Action campaigns. Video Action campaigns make it easy to find new customers efficiently in a single campaign by combining inventory from across YouTube and Google video partners - and now YouTube CTV. For the first time, performance advertisers can take advantage of YouTube on CTV to drive and measure conversions.”Video Action campaigns display a URL at the bottom of the screen, prompting further action on the brand's website. Which, given that people can't click or tap on a URL link on their TV set, is one of the best ways to drive direct response – though it is less ‘direct' than the normal definition of that term.The expansion of Video Action campaigns is the latest advance on this, while YouTube also provides Masthead ads for CTV, and has improved its ad targeting options specifically for CTV campaigns.It's a good addition, which will be valuable for brands seeking traditional TV-like ad placement. And as CTV consumption continues to rise, TV-like ads are becoming more affordable, with better targeting and more specific audience options to better balance cost, and maximize efficiency. You can find out more about YouTube's Video Action campaigns here.

Today we’re talking about product tagging on idea pins. We'll explore the benefits of this newer Pinterest shopping feature and how you The post #254 – Pinterest Shopping Features Update – Product Tagging in Idea Pins appeared first on Simple Pin Media®.

With the release of Product tagging within Idea Pins we are exploring the benefits of this new feature and how you could use it in your business.

In this week's episode of The Terrific Teacherpreneur, I'm talking all about the power of idea pins on Pinterest.In this episode, I discuss:What an idea pin isWhy you should be creating themTime saving tips for making themThe importance of diversifying your contentIf you'd like to know how to actually make and upload idea pins, check out my Pinterest course for TPT sellers.Check out my course Terrific Pinning here.Sign up for my free Pinterest cheat sheet here.- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!

In this week's Saturday Strategy Session, we chat with Chelsea Hall from Chelsea Hall Social all about organic Pinterest strategy. Chelsea helps teacherpreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she's not geeking out over Pinterest, you can find her spending time with family, working out, or exploring new restaurants. As an avid user of Pinterest, I know some of the basics, but Chelsea helps me to better understand the business side of this powerful search engine!We chat all about...where to get startedhow to use Pinterest to grow your email listall about Idea Pins -- what they are, how to use them and the content you needthe ever-changing algorithmand so much more!  I hope find this chat as helpful as I did!Connect with ChelseaInstagram: @chelseahallsocialWebsite: www.chelseahallsocial.comBeginners' Guide to Getting Started on Pinterest {FREEBIE}Pinterest Content Planning Guide for TPT Sellers {FREEBIE}Other Links from the EpisodeFacebook Ad Targeting Groups for TeacherpreneursMy Fave Customer Management Tool: Dubsado___Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

Did you know that Pinterest is one of the most powerful tools you can use to sell your products on Etsy? It can drive a whole new audience of shoppers straight to your shop for FREE! Tune in today as we talk about what Pinterest is, how it has changed (to your advantage), and how you can use it today to help boost your Etsy sales. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com. ------------------------------ STUFF I MENTIONED: Pinterest Course: Perfecting Pinterest by Sophia Lee: https://bysophialee.teachable.com/courses/perfecting-pinterest?affcode=699001_4rutj5q9 Tools: Canva: https://partner.canva.com/c/2545784/647168/10068 Tailwind: https://tailwind.sjv.io/RybELv Amazing Pinterest Podcast: Simple Pin Podcast: https://podcasts.apple.com/us/podcast/simple-pin-podcast-simple-ways-to-boost-your-business/id1114667498 Simple Pin's incredible episode about Idea Pins: https://podcasts.apple.com/us/podcast/simple-pin-podcast-simple-ways-to-boost-your-business/id1114667498?i=1000535367393 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure --------------------------------------------- Looking for more resources? Here's my free guide that will show you the "4 Strategies I used to grow my Etsy shop from $25 to $6000+/month" Grab my eCourse “Listings that Sell” and learn how to skyrocket your Etsy business: Listings that Sell: https://www.howtosellyourstuff.com/offers/Xo52uqVF ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES:  https://www.howtosellyourstuff.com/blog/podcast-episode-8-how-to-use-pinterest-to-sell-on-etsy  ----- Today's Sponsor is “Perfecting Pinterest” by Sophia Lee. An ecourse that will show you exactly how to use Pinterest to get a ton more views on your Etsy listings: Perfecting Pinterest: https://bysophialee.teachable.com/courses/perfecting-pinterest?affcode=699001_4rutj5q9

Pinterest idea pins – they're here to stay. Join us today as we make the case for getting on board! Idea pins The post #252 – Pinterest Idea Pins: How They Can Grow Your Audience & Generate Revenue appeared first on Simple Pin Media®.

Idea Pins aren't simple or quick to create, so are they worth it? In this episode, you will learn how Idea Pins are here to stay and why you need to be making them.

Episode 28: Pinterest...Pinterest...Pinterest...the ultimate marketing platform for creative entrepreneurs. I manage my own Pinterest...in addition to my client's Pinterest. Being on Pinterest regularly  allows me the opportunity to REALLY see what works...and what doesn't work. In this episode I am spilling some Pinterest tea that will help you shape up your Pinterest...and start seeing some real results. The only thing that I didn't include was my Pinterest board strategy. In short...categorize your pins in boards that will help the viewer get to the content the want from you faster. Listen in...to hear me out. Enjoy! SUPPORT THE SHOW FREE MARKETING NEWSLETTER JOIN THE PATREON VISIT THE WEBSITE WATCH THE YOUTUBE CHANNEL PIN THE SHOW ON PINTEREST Disclaimer: All opinions are always my own, sponsored content will be acknowledged. Some of my listed links are affiliate links, which means I may receive a small commission , at no cost to you, if you make a purchase through a link.  

Du hast einen Online Shop oder dich interessiert Affiliate Marketing auf Pinterest? Dann ist diese Episode für dich! Erfahre, welche Pin-Formate es für die E-Commerce Branche gibt, was der Unterschied zwischen Produkt Rich Pins, Katalog Pins und der Shopping Katalog ist. Außerdem gibt es einige neue Funktionen die bereits gelaunched oder in Planung sind, die super spannend für dich sein werden! Unter anderem geht es um eine geplante Neuerung in den Idea Pins. Sei gespannt auf die Updates!    Möchtest du immer up-to-date sein, Feedback zu deinen Pinterest Strategien bekommen und zum Ton im Podcast auch ein Bild haben? Dann komm zu uns in den Insider Club! Der ideale Pinterest Weiterbildungsort für Selbstständige, Marketing Mitarbeiter und Virtuelle Assistenten für Pinterest! Hier findest du mehr Infos:  https://skanamedia.de/insider-club/    NEWS: Kennst du schon unser Pinterest Marketing BUCH, das wir gemeinsam mit dem Rheinwerk Verlag veröffentlicht haben? Hier teilen wir unseren besten Hacks für Pinterest Anfänger & Fortgeschrittene. Alles gebündelt in einem Buch. Hier kannst du es dir bestellen:  Rheinwerk Verlag: https://www.rheinwerk-verlag.de/pinterest-marketing/  Amazon: https://amzn.to/3sY1z4x  Kostenlose Videos & Tipps findest du in unserer Free Guides Bibliothek: https://skanamedia.de/free-guides-bibliothek/

As principais notícias de inovação aplicadas aos negócios em alguns minutos: PayPal adiciona chat ao seu app; Méliuz entra no mercado de bitcoins e o Square compra Afterpay por US$ 29 bilhões. Além disso, temos os resultados trimestrais das Big Techs. E muito mais. Prefere ler as notícias enquanto acompanha o podcast?! Tudo bem, só entrar aqui:  https://bit.ly/2VrD1Ek Quer mandar alguma dúvida, sugestão, pedido de reza ou só um “oi, sumido?”, manda por aqui: https://www.morse-news.com/contato ou no contato@morse.digital   Link das notícias:   01/Walmart vai vender sua tecnologia de e-commerce para PMEs A grande varejista acabou de se tornar uma Big Tech, ou quase isso. O Walmart fez uma parceria com a Adobe para começar a liberar parte do seu sistema de Marketplace e de e-commerce para pequenos e médios lojistas nos EUA. A empresa quer aumentar ainda mais as Se você sentiu um deja-vu, tudo bem, porque temos o case da Amazon, que começou a abrir a tecnologia do AmazonGo para terceiros, e também a rede Starbucks, que fez o mesmo com seu sistema de pagamento e CRM, e já falamos disso aqui...   02/PayPal vai colocar mensagens em seu novo app A e-wallet está de olho em se tornar um superapp e, nos próximos meses, deve lançar não só a feature de chat, como também uma área de e-commerce e de serviços financeiros. Por aqui, o PicPay já começou com essa tendência. E, para falar a verdade, podemos até lembrar que o WhatsApp liberou transações financeiras entre usuários. Logo, aqui vai um Betting Up: as fintechs vão virar redes sociais.   03/Investimentos em Publicidade B2B nos EUA devem chegar a US$ 30 bilhões até 2023 E o mais interessante disso? Quase metade deste montante - algo próximo a US$ 15 bilhões - será no digital. Essa é uma previsão do eMarketer, com projeções para o mercado B2B. Diferente das marcas voltadas para o consumidor final, que já migraram quase todos os seus gastos com ads para o digital, o segmento B2B ainda é mais tradicional. Ou seja: vamos ver uma grande mudança na forma que as empresas se colocam para outras.   04/Microsoft pode investir em startup hoteleira Oyo A companhia de Satya Nadella está próxima de fazer um aporte na startup indiana de hotéis Oyo. Só para lembrar aqui, a empresa de hotelaria é uma das investidas do Softbank e, recentemente, foi avaliada em US$ 9 bilhões. Em troca do aporte, a Microsoft conseguirá garantir que a Oyo use os serviços em nuvem da Azure.   05/Amazon Ads cresce 87% no segundo trimestre Setor de advertising da Amazon somou US$ 7,9 bilhões em receitas com vendas no segundo trimestre, quase 90% a mais do que no ano passado. O aumento de formatos, bem como a ampliação das capacidades self-service da Amazon Ads impactaram fortemente o resultado do segmento que, inclusive, teve uma alta bem maior do que a receita geral da Amazon no trimestre. Mas nem tudo foram notícias boas nos resultados trimestrais da Big Tech: o documento mostrou que a Amazon pagou uma multa de US$ 887 milhões para a União Europeia devido a uma infração da GDPR.   06/Google e YouTube batem recorde de receita Sempre falamos de recordes no Morse e dessa vez o palco é do Google, que no último trimestre bateu US$ 61,9 bilhões em receita, mais do que o dobro da receita do mesmo trimestre de 2020. Apenas a área de ads teve receita de US$ 50,4 bilhões, alta de 69% em comparação com 2021, uma prova de que a demanda por publicidade digital voltou acelerada! E o YouTube, nisso tudo, também está surfando na onda, alcançando US$7 bilhões em receita, quase o dobro comparado ao ano passado.   07/Spotify mais do que dobra a receita com publicidade no trimestre O esforço que o aplicativo tem feito para aumentar as vias de monetização de podcasts está começando a mexer o ponteiro! No segundo trimestre deste ano, os valores arrecadados com ads por parte do Spotify chegaram a 275 milhões de euros, valor 110% maior do que o registrado no mesmo período do ano passado.   08/LinkedIn ultrapassa a receita anual de US$ 10 bilhões pela primeira vez Cinco anos depois de sua compra pela Microsoft, a rede social começa a virar uma das grandes! A receita trimestral do LinkedIn chegou aos US$ 3 bilhões, mas ultrapassou os US$ 10 bilhões na conta anual. Só de ads, a rede social faturou mais do que US$ 1 bilhão no trimestre, alta de 97% em comparação ao ano passado.   09/Pinterest cria plataforma para influenciadores O Pinterest, que recentemente criou o Idea Pins, agora está de olho no mercado de influenciadores digitais e anunciou sua primeira ferramenta para que criadores de conteúdo ganhem dinheiro promovendo itens em todo o site. A rede social está adicionando suporte para links de afiliados; marcação de produtos para seus Idea Pins em "stories" para impulsionar vendas e está criando um rótulo de "parcerias pagas" para apoiar patrocínios de Idea Pins.   10/Twitter testa seção de compras no seu app O Twitter, que lançou recentemente novos serviços como o de assinatura paga, agora está testando um novo recurso. Esse novo serviço que está disponível apenas no iOS é uma nova seção que permite compras dentro do app. O teste que começou a rodar nos EUA com cerca de doze marcas oferece um carrossel de produtos aos usuários para fazer compras sem sair do app. O Twitter está tentando outras formas de monetização fora dos ads e apesar de ter lançado um serviço semelhante em 2017, a rede está apostando que esse seja um bom momento para ser uma conexão entre pessoas e produtos.   11/Facebook caminha para se tornar empresa "metaverse" O Facebook está com medo de perder o "tempo" de inovação do mercado, como aconteceu com o mobile e já está antecipando sua presença no mundo metaverse. A ideia aqui ainda é meio subjetiva e foi definida pelo Zuckerberg em uma forma de internet incorporada onde os usuários estarão dentro e não olhando para ela. Vamos ser mais objetivos: o Facebook está vendo uma oportunidade de construir um hub em plataformas de realidade virtual, sendo praticamente uma versão da web que se parece mais com um MMO (Massively Multiplayer Online), ou uma releitura do Second Life.   12/Snapchat vai começar a recomendar lugares aos usuários O Snapchat, que conta com um mapa integrado dentro do seu app feito para seus usuários acompanharem seus amigos na rede, agora irá fazer recomendações de lugares para serem visitados. O Snap Map mostrará essas recomendações com base na localização atual dos usuários, atividades de amigos e baseado em postagens anteriores ou salvas para conhecer depois.   13/Elo vai criar marketplace próprio A bandeira de cartões está pronta para se tornar uma provedora de tecnologia. Em entrevista ao Neofeed, o CEO da empresa, Giancarlo Greco, comentou que este é o caminho da “sobrevivência” para a companhia. Para chegar nesse objetivo, a Elo projeta lançar um marketplace de produtos não financeiros até o meio do segundo semestre, para depois evoluir para um espaço de venda de produtos financeiros também. A ideia é que a Elo transforme esse marketplace em um produto, para ajudar as empresas que queiram criar seus próprios ecossistemas.   14/App colombiano de delivery de supermercados Merqueo chega ao Brasil A empresa, no entanto, tem um diferencial quando se fala em entrega de supermercados: ela apenas opera dark stores e não faz parceria com grandes redes de varejo. Assim, eles controlam toda a logística e também os preços dos produtos. Mas sabemos que também é assim que se cria um desafio para escalar o negócio no Brasil.   15/ Square compra fintech Afterpay por US$ 29 bilhões Com a compra, a startup de Jack Dorsey entra no mercado de crediário. Sim, crediário. Porque o que a Afterpay viabiliza é uma forma da loja financiar compras parceladas para o cliente final usando o sistema de PoS. Na prática, o que a australiana permite é que o cliente divida a compra em quatro vezes sem juros… Lembrando aqui que a Apple recentemente informou que irá liberar a mesma função para o Apple Card.   16/Méliuz compra Alter por R$25,9 milhões A Méliuz, irá comprar a Alter Pagamentos, startup especializada em negociação de criptoativos. A transação no valor de R$ 25,9 milhões consiste em trazer usuários de criptomoeda para a Méliuz, um segmento de alto crescimento. Aproveitando o fio da meada, a Méliuz, está trabalhando em um app com conta digital e estreia o seu banco digital em 2022 que incluirá crédito, seguro e investimento.   17/Startup Neuralink de Elon Musk recebe aporte de US$ 205 milhões Essa é uma daquelas notícias que podem ganhar uma produção na pegada Black Mirror: A Neuralink, startup de chip cerebral para tratar doenças, de Elon Musk, recebeu um aporte de US$ 205 milhões em rodada da série C, liderada por Vy Capital. Outros investidores da rodada foram o Google Venture, GV, Valor Equity Partners, Craft Ventures e Founders Fund. O investimento será usado para acelerar pesquisas e desenvolvimento de novos produtos e já levar o chip para o mercado (apesar de aqui ainda não ter um prazo definido).   18/Twitter adquire o time do app Brief Brief, um serviço de curadoria de notícias, teve sua equipe comprada pelo Twitter. O importante de entender aqui é que o aplicativo não foi vendido, porém o serviço deixará de existir no final deste mês. Essa aquisição do time aconteceu por conta do Twitter estar focando em se posicionar como uma rede para consumo de informações e notícias rápidas. Lembrando que esse passo não é o primeiro da empresa, que comprou o serviço de newsletter Revue no começo deste ano.  

Morse Morning Call - Atualize a sua semana para tudo que está rolando no mercado digital e de inovação em poucos minutos. Link das notícias: 01/ PayPal vai colocar mensagens em seu novo app A e-wallet está de olho em se tornar um superapp e, nos próximos meses, deve lançar não só a feature de chat, como também uma área de e-commerce e de serviços financeiros. Por aqui, o PicPay já começou com essa tendência. E, para falar a verdade, podemos até lembrar que o WhatsApp liberou transações financeiras entre usuários. Logo, aqui vai um Betting Up: as fintechs vão virar redes sociais. 02/ Square compra fintech Afterpay por US$ 29 bilhões Com a compra, a startup de Jack Dorsey entra no mercado de crediário. Sim, crediário. Porque o que a Afterpay viabiliza é uma forma da loja financiar compras parceladas para o cliente final usando o sistema de PoS. Na prática, o que a australiana permite é que o cliente divida a compra em quatro vezes sem juros… Lembrando aqui que a Apple recentemente informou que irá liberar a mesma função para o Apple Card. 03/ Méliuz compra Alter por R$25,9 milhões A Méliuz, irá comprar a Alter Pagamentos, startup especializada em negociação de criptoativos. A transação no valor de R$ 25,9 milhões consiste em trazer usuários de criptomoeda para a Méliuz, um segmento de alto crescimento. Aproveitando o fio da meada, a Méliuz, está trabalhando em um app com conta digital e estreia o seu banco digital em 2022 que incluirá crédito, seguro e investimento. 04/ Elo vai criar marketplace próprio A bandeira de cartões está pronta para se tornar uma provedora de tecnologia. Em entrevista ao Neofeed, o CEO da empresa, Giancarlo Greco, comentou que este é o caminho da “sobrevivência” para a companhia. Para chegar nesse objetivo, a Elo projeta lançar um marketplace de produtos não financeiros até o meio do segundo semestre, para depois evoluir para um espaço de venda de produtos financeiros também. A ideia é que a Elo transforme esse marketplace em um produto, para ajudar as empresas que queiram criar seus próprios ecossistemas. 05/ Walmart vai vender sua tecnologia de e-commerce para PMEs A grande varejista acabou de se tornar uma Big Tech, ou quase isso. O Walmart fez uma parceria com a Adobe para começar a liberar parte do seu sistema de Marketplace e de e-commerce para pequenos e médios lojistas nos EUA. A empresa quer aumentar ainda mais as Se você sentiu um deja-vu, tudo bem, porque temos o case da Amazon, que começou a abrir a tecnologia do AmazonGo para terceiros, e também a rede Starbucks, que fez o mesmo com seu sistema de pagamento e CRM, e já falamos disso aqui... 06/ App colombiano de delivery de supermercados Merqueo chega ao Brasil A empresa, no entanto, tem um diferencial quando se fala em entrega de supermercados: ela apenas opera dark stores e não faz parceria com grandes redes de varejo. Assim, eles controlam toda a logística e também os preços dos produtos. Mas sabemos que também é assim que se cria um desafio para escalar o negócio no Brasil. 07/ Pinterest cria plataforma para influenciadores O Pinterest, que recentemente criou o Idea Pins, agora está de olho no mercado de influenciadores digitais e anunciou sua primeira ferramenta para que criadores de conteúdo ganhem dinheiro promovendo itens em todo o site. A rede social está adicionando suporte para links de afiliados; marcação de produtos para seus Idea Pins em "stories" para impulsionar vendas e está criando um rótulo de "parcerias pagas" para apoiar patrocínios de Idea Pins. 08/ Twitter testa seção de compras no seu app O Twitter, que lançou recentemente novos serviços como o de assinatura paga, agora está testando um novo recurso. Esse novo serviço que está disponível apenas no iOS é uma nova seção que permite compras dentro do app. O teste que começou a rodar nos EUA com cerca de doze marcas oferece um carrossel de produtos aos usuários para fazer compras sem sair do app. O Twitter está tentando outras formas de monetização fora dos ads e apesar de ter lançado um serviço semelhante em 2017, a rede está apostando que esse seja um bom momento para ser uma conexão entre pessoas e produtos. 09/ Twitter adquire o time do app Brief Brief, um serviço de curadoria de notícias, teve sua equipe comprada pelo Twitter. O importante de entender aqui é que o aplicativo não foi vendido, porém o serviço deixará de existir no final deste mês. Essa aquisição do time aconteceu por conta do Twitter estar focando em se posicionar como uma rede para consumo de informações e notícias rápidas. Lembrando que esse passo não é o primeiro da empresa, que comprou o serviço de newsletter Revue no começo deste ano. 10/ Investimentos em Publicidade B2B nos EUA devem chegar a US$ 30 bilhões até 2023 E o mais interessante disso? Quase metade deste montante - algo próximo a US$ 15 bilhões - será no digital. Essa é uma previsão do eMarketer, com projeções para o mercado B2B. Diferente das marcas voltadas para o consumidor final, que já migraram quase todos os seus gastos com ads para o digital, o segmento B2B ainda é mais tradicional. Ou seja: vamos ver uma grande mudança na forma que as empresas se colocam para outras. 11/ Amazon Ads cresce 87% no segundo trimestre Setor de advertising da Amazon somou US$ 7,9 bilhões em receitas com vendas no segundo trimestre, quase 90% a mais do que no ano passado. O aumento de formatos, bem como a ampliação das capacidades self-service da Amazon Ads impactaram fortemente o resultado do segmento que, inclusive, teve uma alta bem maior do que a receita geral da Amazon no trimestre. Mas nem tudo foram notícias boas nos resultados trimestrais da Big Tech: o documento mostrou que a Amazon pagou uma multa de US$ 887 milhões para a União Europeia devido a uma infração da GDPR. 12/ Spotify mais do que dobra a receita com publicidade no trimestre O esforço que o aplicativo tem feito para aumentar as vias de monetização de podcasts está começando a mexer o ponteiro! No segundo trimestre deste ano, os valores arrecadados com ads por parte do Spotify chegaram a 275 milhões de euros, valor 110% maior do que o registrado no mesmo período do ano passado. 13/ LinkedIn ultrapassa a receita anual de US$ 10 bilhões pela primeira vez Cinco anos depois de sua compra pela Microsoft, a rede social começa a virar uma das grandes! A receita trimestral do LinkedIn chegou aos US$ 3 bilhões, mas ultrapassou os US$ 10 bilhões na conta anual. Só de ads, a rede social faturou mais do que US$ 1 bilhão no trimestre, alta de 97% em comparação ao ano passado. 14/ Google e YouTube batem recorde de receita Sempre falamos de recordes no Morse e dessa vez o palco é do Google, que no último trimestre bateu US$ 61,9 bilhões em receita, mais do que o dobro da receita do mesmo trimestre de 2020. Apenas a área de ads teve receita de US$ 50,4 bilhões, alta de 69% em comparação com 2021, uma prova de que a demanda por publicidade digital voltou acelerada! E o YouTube, nisso tudo, também está surfando na onda, alcançando US$7 bilhões em receita, quase o dobro comparado ao ano passado. 15/ Facebook caminha para se tornar empresa "metaverse" O Facebook está com medo de perder o "tempo" de inovação do mercado, como aconteceu com o mobile e já está antecipando sua presença no mundo metaverse. A ideia aqui ainda é meio subjetiva e foi definida pelo Zuckerberg em uma forma de internet incorporada onde os usuários estarão dentro e não olhando para ela. Vamos ser mais objetivos: o Facebook está vendo uma oportunidade de construir um hub em plataformas de realidade virtual, sendo praticamente uma versão da web que se parece mais com um MMO (Massively Multiplayer Online), ou uma releitura do Second Life. 16/ Snapchat vai começar a recomendar lugares aos usuários O Snapchat, que conta com um mapa integrado dentro do seu app feito para seus usuários acompanharem seus amigos na rede, agora irá fazer recomendações de lugares para serem visitados. O Snap Map mostrará essas recomendações com base na localização atual dos usuários, atividades de amigos e baseado em postagens anteriores ou salvas para conhecer depois. 17/ Startup Neuralink de Elon Musk recebe aporte de US$ 205 milhões Essa é uma daquelas notícias que podem ganhar uma produção na pegada Black Mirror: A Neuralink, startup de chip cerebral para tratar doenças, de Elon Musk, recebeu um aporte de US$ 205 milhões em rodada da série C, liderada por Vy Capital. Outros investidores da rodada foram o Google Venture, GV, Valor Equity Partners, Craft Ventures e Founders Fund. O investimento será usado para acelerar pesquisas e desenvolvimento de novos produtos e já levar o chip para o mercado (apesar de aqui ainda não ter um prazo definido). 18/ Microsoft pode investir em startup hoteleira Oyo A companhia de Satya Nadella está próxima de fazer um aporte na startup indiana de hotéis Oyo. Só para lembrar aqui, a empresa de hotelaria é uma das investidas do Softbank e, recentemente, foi avaliada em US$ 9 bilhões. Em troca do aporte, a Microsoft conseguirá garantir que a Oyo use os serviços em nuvem da Azure. Taxas de App Store são um imposto global contra internet, diz Elon Musk (Techcrunch) Pequenos varejistas usam software para combater custos altos de volta pós-pandemia (WSJ) Com R$ 100 milhões, Bewiki quer ser Netflix de serviços essenciais como aluguel (Exame) Duolingo faz IPO e é avaliado em US$ 6,5 bilhões (Reuters)

As principais notícias de inovação aplicadas aos negócios em alguns minutos: PayPal adiciona chat ao seu app; Méliuz entra no mercado de bitcoins e o Square compra Afterpay por US$ 29 bilhões. Além disso, temos os resultados trimestrais das Big Techs. E muito mais. Prefere ler as notícias enquanto acompanha o podcast?! Tudo bem, só entrar aqui:  https://bit.ly/2VrD1Ek Quer mandar alguma dúvida, sugestão, pedido de reza ou só um “oi, sumido?”, manda por aqui: https://www.morse-news.com/contato ou no contato@morse.digital   Link das notícias:   01/Walmart vai vender sua tecnologia de e-commerce para PMEs A grande varejista acabou de se tornar uma Big Tech, ou quase isso. O Walmart fez uma parceria com a Adobe para começar a liberar parte do seu sistema de Marketplace e de e-commerce para pequenos e médios lojistas nos EUA. A empresa quer aumentar ainda mais as Se você sentiu um deja-vu, tudo bem, porque temos o case da Amazon, que começou a abrir a tecnologia do AmazonGo para terceiros, e também a rede Starbucks, que fez o mesmo com seu sistema de pagamento e CRM, e já falamos disso aqui...   02/PayPal vai colocar mensagens em seu novo app A e-wallet está de olho em se tornar um superapp e, nos próximos meses, deve lançar não só a feature de chat, como também uma área de e-commerce e de serviços financeiros. Por aqui, o PicPay já começou com essa tendência. E, para falar a verdade, podemos até lembrar que o WhatsApp liberou transações financeiras entre usuários. Logo, aqui vai um Betting Up: as fintechs vão virar redes sociais.   03/Investimentos em Publicidade B2B nos EUA devem chegar a US$ 30 bilhões até 2023 E o mais interessante disso? Quase metade deste montante - algo próximo a US$ 15 bilhões - será no digital. Essa é uma previsão do eMarketer, com projeções para o mercado B2B. Diferente das marcas voltadas para o consumidor final, que já migraram quase todos os seus gastos com ads para o digital, o segmento B2B ainda é mais tradicional. Ou seja: vamos ver uma grande mudança na forma que as empresas se colocam para outras.   04/Microsoft pode investir em startup hoteleira Oyo A companhia de Satya Nadella está próxima de fazer um aporte na startup indiana de hotéis Oyo. Só para lembrar aqui, a empresa de hotelaria é uma das investidas do Softbank e, recentemente, foi avaliada em US$ 9 bilhões. Em troca do aporte, a Microsoft conseguirá garantir que a Oyo use os serviços em nuvem da Azure.   05/Amazon Ads cresce 87% no segundo trimestre Setor de advertising da Amazon somou US$ 7,9 bilhões em receitas com vendas no segundo trimestre, quase 90% a mais do que no ano passado. O aumento de formatos, bem como a ampliação das capacidades self-service da Amazon Ads impactaram fortemente o resultado do segmento que, inclusive, teve uma alta bem maior do que a receita geral da Amazon no trimestre. Mas nem tudo foram notícias boas nos resultados trimestrais da Big Tech: o documento mostrou que a Amazon pagou uma multa de US$ 887 milhões para a União Europeia devido a uma infração da GDPR.   06/Google e YouTube batem recorde de receita Sempre falamos de recordes no Morse e dessa vez o palco é do Google, que no último trimestre bateu US$ 61,9 bilhões em receita, mais do que o dobro da receita do mesmo trimestre de 2020. Apenas a área de ads teve receita de US$ 50,4 bilhões, alta de 69% em comparação com 2021, uma prova de que a demanda por publicidade digital voltou acelerada! E o YouTube, nisso tudo, também está surfando na onda, alcançando US$7 bilhões em receita, quase o dobro comparado ao ano passado.   07/Spotify mais do que dobra a receita com publicidade no trimestre O esforço que o aplicativo tem feito para aumentar as vias de monetização de podcasts está começando a mexer o ponteiro! No segundo trimestre deste ano, os valores arrecadados com ads por parte do Spotify chegaram a 275 milhões de euros, valor 110% maior do que o registrado no mesmo período do ano passado.   08/LinkedIn ultrapassa a receita anual de US$ 10 bilhões pela primeira vez Cinco anos depois de sua compra pela Microsoft, a rede social começa a virar uma das grandes! A receita trimestral do LinkedIn chegou aos US$ 3 bilhões, mas ultrapassou os US$ 10 bilhões na conta anual. Só de ads, a rede social faturou mais do que US$ 1 bilhão no trimestre, alta de 97% em comparação ao ano passado.   09/Pinterest cria plataforma para influenciadores O Pinterest, que recentemente criou o Idea Pins, agora está de olho no mercado de influenciadores digitais e anunciou sua primeira ferramenta para que criadores de conteúdo ganhem dinheiro promovendo itens em todo o site. A rede social está adicionando suporte para links de afiliados; marcação de produtos para seus Idea Pins em "stories" para impulsionar vendas e está criando um rótulo de "parcerias pagas" para apoiar patrocínios de Idea Pins.   10/Twitter testa seção de compras no seu app O Twitter, que lançou recentemente novos serviços como o de assinatura paga, agora está testando um novo recurso. Esse novo serviço que está disponível apenas no iOS é uma nova seção que permite compras dentro do app. O teste que começou a rodar nos EUA com cerca de doze marcas oferece um carrossel de produtos aos usuários para fazer compras sem sair do app. O Twitter está tentando outras formas de monetização fora dos ads e apesar de ter lançado um serviço semelhante em 2017, a rede está apostando que esse seja um bom momento para ser uma conexão entre pessoas e produtos.   11/Facebook caminha para se tornar empresa "metaverse" O Facebook está com medo de perder o "tempo" de inovação do mercado, como aconteceu com o mobile e já está antecipando sua presença no mundo metaverse. A ideia aqui ainda é meio subjetiva e foi definida pelo Zuckerberg em uma forma de internet incorporada onde os usuários estarão dentro e não olhando para ela. Vamos ser mais objetivos: o Facebook está vendo uma oportunidade de construir um hub em plataformas de realidade virtual, sendo praticamente uma versão da web que se parece mais com um MMO (Massively Multiplayer Online), ou uma releitura do Second Life.   12/Snapchat vai começar a recomendar lugares aos usuários O Snapchat, que conta com um mapa integrado dentro do seu app feito para seus usuários acompanharem seus amigos na rede, agora irá fazer recomendações de lugares para serem visitados. O Snap Map mostrará essas recomendações com base na localização atual dos usuários, atividades de amigos e baseado em postagens anteriores ou salvas para conhecer depois.   13/Elo vai criar marketplace próprio A bandeira de cartões está pronta para se tornar uma provedora de tecnologia. Em entrevista ao Neofeed, o CEO da empresa, Giancarlo Greco, comentou que este é o caminho da “sobrevivência” para a companhia. Para chegar nesse objetivo, a Elo projeta lançar um marketplace de produtos não financeiros até o meio do segundo semestre, para depois evoluir para um espaço de venda de produtos financeiros também. A ideia é que a Elo transforme esse marketplace em um produto, para ajudar as empresas que queiram criar seus próprios ecossistemas.   14/App colombiano de delivery de supermercados Merqueo chega ao Brasil A empresa, no entanto, tem um diferencial quando se fala em entrega de supermercados: ela apenas opera dark stores e não faz parceria com grandes redes de varejo. Assim, eles controlam toda a logística e também os preços dos produtos. Mas sabemos que também é assim que se cria um desafio para escalar o negócio no Brasil.   15/ Square compra fintech Afterpay por US$ 29 bilhões Com a compra, a startup de Jack Dorsey entra no mercado de crediário. Sim, crediário. Porque o que a Afterpay viabiliza é uma forma da loja financiar compras parceladas para o cliente final usando o sistema de PoS. Na prática, o que a australiana permite é que o cliente divida a compra em quatro vezes sem juros… Lembrando aqui que a Apple recentemente informou que irá liberar a mesma função para o Apple Card.   16/Méliuz compra Alter por R$25,9 milhões A Méliuz, irá comprar a Alter Pagamentos, startup especializada em negociação de criptoativos. A transação no valor de R$ 25,9 milhões consiste em trazer usuários de criptomoeda para a Méliuz, um segmento de alto crescimento. Aproveitando o fio da meada, a Méliuz, está trabalhando em um app com conta digital e estreia o seu banco digital em 2022 que incluirá crédito, seguro e investimento.   17/Startup Neuralink de Elon Musk recebe aporte de US$ 205 milhões Essa é uma daquelas notícias que podem ganhar uma produção na pegada Black Mirror: A Neuralink, startup de chip cerebral para tratar doenças, de Elon Musk, recebeu um aporte de US$ 205 milhões em rodada da série C, liderada por Vy Capital. Outros investidores da rodada foram o Google Venture, GV, Valor Equity Partners, Craft Ventures e Founders Fund. O investimento será usado para acelerar pesquisas e desenvolvimento de novos produtos e já levar o chip para o mercado (apesar de aqui ainda não ter um prazo definido).   18/Twitter adquire o time do app Brief Brief, um serviço de curadoria de notícias, teve sua equipe comprada pelo Twitter. O importante de entender aqui é que o aplicativo não foi vendido, porém o serviço deixará de existir no final deste mês. Essa aquisição do time aconteceu por conta do Twitter estar focando em se posicionar como uma rede para consumo de informações e notícias rápidas. Lembrando que esse passo não é o primeiro da empresa, que comprou o serviço de newsletter Revue no começo deste ano.  

Hear ye, hear ye, it has been officially announced that "Instagram will no longer be a photo sharing app." Yep. That happened. Today we dispel the myths behind what this means for your IG account and how you can pivot to make sure you maximize your efforts to grow your business on social media. And in all honesty if you've been paying attention to the trends across all social media boards, short-term video has become LIFE. Matter of fact the top 6 social media platforms give special treatment aka algorithm pushes to VIDEO - Instagram just shouted from the rooftops that Reels are where it's at. Facebook pushes original video on its Feed & Stories, Pinterest now has Idea Pins (just like Stories), Twitter now has Fleets (again, Stories with a new name), YouTube fully released their #shorts (vertical videos 1 min or less) and the king of short-form videos, TikTok has been the catalyst to it all. Get ready to score some tips and tricks today... and get the 411 on a new membership program that will give you everything you need to grow using short-form video WITHOUT THE OVERWHELM so make sure to stay to the end. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class, Live Group Coaching, or the bundle & save - join the Total Boss Club. Struggling with creating engagement, producing & value-driven content on your Social Medias? Check out our Social Creative membership! Find the Legacy Boss on the Web - Instagram - YouTube - Facebook Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Si todavía no conoces qué son los Idea Pins y cómo puedes utilizarlos para darle mayor visibilidad a tu negocio, te invito a que escuches ahora este capítulo,en el que resuelvo todas tus dudas sobre este formato y porque Pinterest está poniendo tanto foco en el. --- Send in a voice message: https://anchor.fm/siquieropin/message

Ready to market your products & services on Pinterest? Let's reach your target audience with Pinterest marketing!Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple Pinterest SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies and more! Ask your Q's here (members only):Pinfinite Marketing Membership ForumLet's work together:Pinterest Marketing Strategy SessionsPinterest Monthly Account Management

Gaining 41x more shares than a static Pin, Idea Pins are where the action is on Pinterest! But, where do you get your ideas? What if you're NOT a food blogger? What tools can make Idea Pin creation easier? Join us this week at 2 pm ET when we'll talk with Laura Rike about tools and tips for making impactful Idea Pins as well as how to turn less obvious ideas into great Idea Pins. We'll also talk about what Pinterest has told Tailwind about Idea Pins and how to make them. Don't miss it!

1. Instagram Adds Engagement Insights for Reels and Instagram Live Broadcasts - Based on feedback from creators and businesses, Instagram has launched insights for Reels and Live on May 24, 2021. For Reels, they will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, they will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. They will also be including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account's performance.Additionally, they are launching new detailed information about Reach in Account Insights. They have built new breakdowns that provide transparency into which types of accounts we are reaching and which content formats are the most effective at driving Reach.2. To Boost eCommerce Activity, Instagram Adds 'Drops' Product Showcase - Instagram has launched a new product showcase option called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. The new Drops display will showcase the latest new releases and limited offerings, related to your interests. The option essentially builds on Instagram's product reminders option, which it first launched in 2019.3. Everyone On Instagram And Facebook Can Now Hide Their Public Like Counts - As of May 26, everyone on Instagram and Facebook now has the option to hide their public like counts, so they can decide what works for them. Previously, they tested hiding like counts to see if it might depressurize people's experience on Instagram. And I have even covered it in one of our previous episodes. What they heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what's trending or popular, so they are giving us the choice. You can find the announcement here: https://about.fb.com/news/2021/05/giving-people-more-control/ 4. Facebook Will Reduce Your Reach If You Keep On Spreading Fake News And Misinformation - Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation  on the part of Facebook in its effort to reduce the amount of toxic content shared on the platform. The effort to limit misleading content is structured into three actionsa. Inform Users Before Interacting with Misleading Pages b. Penalize Users Who Share False Information - The penalty consists of limiting the reach of these members Facebook posts so that less people see them.c. Educate Users Who Have Shared Toxic Content - At present, when the content is rated a notice is sent to the user alerting them of the status of the content they shared. Facebook has improved this notice by redesigning it to make it clearer so that the user has a better understanding of why the content is rated false and to warn them of future action against them in the form of penalties should they share more false information. For more information, visit https://about.fb.com/news/2021/05/taking-action-against-people-who-repeatedly-share-misinformation/ 5. Google Ads Product Updates From Google Marketing Livestream 2021 - This week, Google announced a slew of new features and tools at its Google Marketing Livestream 2021 event. This includes new features for hotel ads, local campaigns, local inventory ads, customer match, insight page upgrades, performance max, product feeds, tROARS and more. Hotel Ads Local Campaigns Local Inventory Ads Customer Match Insights Page Performance Max Product Feeds tROAS Other Items Image Extensions Ad Customizers Robust Attribution Reporting Enhanced Conversions to preserve accurate and complete conversion measurement More Customized Information in the Google Ads Feed Drive shopping inspiration and action across YouTube and Google New OCI (Offline Conversion Import) helper tool to implement offline conversion imports 6. Increasing In-Store Sales With Online Ads - Google announced a number of new local ad-based features at its Google Marketing Livestream event. They are: “Auto Suggest Ads” that shows ads based on searcher's location. “Navigational Ads” are shown while you are using Google Maps driving directions. This allows businesses to show their ads while a user is en route to a destination “Similar Places Ads” that show up when you search for a specific business location and that business is closed at the time of the search. “Pickup later” (still in beta) adds to the “pickup today” and “curbside pickup” options that local inventory ads already have within the nearby shopping features. 7. Google Expands Its Shopping Integrations - Last week we covered that Google has announced that it's expanding its partnership with Shopify, which will provide new, simplified processes to enable Shopify's 1.7 million merchants to get their products featured across Google “in just a few clicks”. This week Google has launched partnerships with WooCommerce, GoDaddy and Square to enable retailers on those platforms to list their products for free on Google. 8. YouTube Says Videos Won't Get Removed For Too Many Flags And “Right to Monetize” - YouTube says videos will not automatically get removed for being flagged too many times. All content goes through the same review process.They also announced the addition of YouTube's “Right to Monetize,” to their terms of service - This means that if you're not part of the YouTube Partner Program (YPP), YouTube still reserves the right to run ads on your videos. The program is scheduled to roll out globally beginning in June. 9. Now You Can Boost Your Post And Event on LinkedIn - Just like Facebook, LinkedIn now enables users to boost their post on the platform through just a single click followed by an uncomplicated payment process. The prime benefits of this service include expanding your reach, helping you grow, and amplifying the impact of your work. And to help you amplify your event promotion they have rolled out Event Ads. By appearing right in the LinkedIn feed, the Event Ad feature helps you promote your event by highlighting key event details, like date, time, and how to join your event, to an entirely new audience, while also allowing members to learn if a mutual connection has expressed interest in attending. They've also enhanced their Events analytics to help us better understand the impact of our efforts. According to LinkedIn, the new Event Analytics tool provides marketers and event organizers with aggregated insights into the reach, engagement, and firmographic makeup of event attendees, so we can more easily and effectively plan for future events.10. Pinterest Accepting Applications for the Next Phase of Creator Fund - Back in April, Pinterest announced its new 'Creator Fund' initiative, through which it would provide $500k in funding to facilitate support for creators from underrepresented communities. Creators who were selected for the fund received hands-on training to help them succeed on Pinterest. Topics include making Idea Pins, taking advantage of Pinterest trends and measuring campaign success. Participants also got personalized consulting to boost their Pinterest creative strategies. And to top it off, every creator received a financial grant of $25k in cash and ad credits. On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their previous performance. Now you can apply through June 30 for the next round of the Creator Fund which will run from August to September. For more information, visit: https://business.pinterest.com/en/blog/apply-pinterest-creator-fund/11. “Unified Smart” By Microsoft Advertising: A Single Management Solution for Multi-Channel Paid Advertising And Social Media - In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business's advertising campaigns. Highlights of the solution include Automatically creating campaign based on website content Create image and video ads for Facebook and Instagram Reporting in single place Consolidated inbox and post scheduling for Facebook, Instagram, Twitter and LinkedIn. Organic social media reporting Interested parties can complete the online questionnaire to get early access. 

Noticias de Emprendimiento y Tecnología: - Spotify se alía con Storytel -Ya puedes acelerar mensajes de audio en WhatsApp -Spotify recuerda hacer podcast respetando derechos de autor -YouTube va a monetizar todo -Que dice Apple que aplaza suscripciones de podcast Noticias de Redes Sociales: -Nuevas estadísticas en Reels, LIVE y nuevas métricas -Ya puedes optar por esconder tus likes y los de otros - Se confirma que Instagram está trabajando en ver si funcionan Reels más largos -Ya puedes probar los Idea Pins de Pinterest en México -Twitter va a full con sus Spaces -Comenzarán la prueba de Spaces pagados -Clubhouse se lanza en versión beta para Android y alcanza muchos usuarios -Llega el calendario de eventos de la Creator Week de Instagram y Facebook -Facebook ahora si dice no más fake news -Nuevas opciones para comentarios en TikTok -Se reactiva el aplicar para la palomita azul en Twitter Tema de la Semana: ❝ Cómo empezar con Instagram y Facebook Shops ❞ . Hablaremos paso a paso de qué necesitas para activar tu tienda, requisitos y tipos de catálogos así como tips para decidir por dónde empezar tu tienda. App o Recurso de la Semana: Unicode Table, un recurso con el que puedes descargar emojis en imagen sin fondo súper fácil, además puedes optar por descargar emojis de versiones diferentes como Google, Apple, Facebook y más para usar en publicaciones, videos, portadas de contenido de tu marca. Recursos de este episodio Obtén los recursos de este episodio en el nuevo blog de Vive A 120 haciendo clic aquí: https://bit.ly/34vQ3C7 o en el link de mi bio en Instagram, estoy como @soy.eliasmedina: https://bit.ly/3dd579Z ⠀ Visita el showroom para escuchar en tu app favorita: http://bit.ly/37wPYxn

Veo cómo todos los TikTokers se están moviendo a Pinterest usando los Idea Pins

Ready to market your products & services on Pinterest? Let's reach your target audience with Pinterest marketing!Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple Pinterest SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies and more! Ask your Q's here (members only):Pinfinite Marketing Membership ForumLet's work together:Pinterest Marketing Strategy SessionsPinterest Monthly Account Management

1. Updates From Snapchat’s Partner Summit - Snapchat has shared that they reached 280M daily users and over 500M monthly active users globally. Other features they have announced include Creator Marketplace, where businesses will be able to find and partner with Snap creators, and Public Profiles, which will help users get discovered organically, engage with customers, build a following, sell products, and manage their profile - all in one place.2. Facebook Explains “What’s Allowed” & Community Standards Enforcement Report (CSER) -  People often wonder what content is allowed on Facebook’s platforms. Well, it all starts with their Community Standards, which outline what is and isn’t allowed on Facebook and Instagram. Community Standards cover over 20 distinct topic areas that span everything from violence and criminal behavior to safety, integrity and authenticity to objectionable content. To enforce these policies, they use a combination of content reviewers and artificial intelligence. When they find harmful posts on Facebook and Instagram, they take a zero tolerance approach and remove them. But zero tolerance doesn’t mean zero occurrence.And they  published their Community Standards Enforcement Report for the first quarter of 2021. In the report, Facebook shares that they have seen a decrease in the prevalence of bad content; improvement in the amount of hate speech on the platform. They have also introduced their new Transparency Center which will provide many resources of integrity and transparency efforts to its users. Guy Rosen, who is the vice president of integrity at the tech giant, shared that they are working towards having a secure platform and they have implemented 12 policies for Facebook and 10 for Instagram, to let everyone know they are enforcing policies. https://www.facebook.com/business/news/facebook-content-policies-commitment-to-safety# 3. How Does Facebook’s Ad System Work? -  A new overview has been published with additional context that can help you understand any errors or missteps that you may have experienced. They require advertisers to follow their Advertising Policies in addition to their Community Standards. Their Community Standards guide what is and isn’t allowed on Facebook and apply to all types of content, including ads.Their Advertising Policies place additional requirements on advertisers in order to help further protect people from poor experiences — especially because ads may be delivered to people in their News Feed from Pages or accounts they don’t follow. For example, they don't want ads that use profanity, show excessive nudity or include misinformation.The system reviews all ads before they are released. It relies primarily on automated technology to apply the Advertising Policies to the millions of ads that run across the apps. They also rely on their teams to build and train these systems, and something to manually review ads. However, the platform has admitted that their enforcement isn’t perfect, and both machines and people make mistakes sometimes. https://www.facebook.com/business/news/facebook-ad-policy-process-and-review# 4. Say Hello To “Live Shopping Friday” By Facebook - The session has just been introduced now and it will run until July 16. It is a way for shoppers to discover the best products for them, and for brands to build relationships with customers. These streams will be available via the brand’s Facebook page or the social network’s Shop page. Viewers could also complete the checkout process without leaving the app, by tapping on the features products. https://about.fb.com/news/2021/05/introducing-your-new-favorite-way-to-shop-live-shopping-fridays/ 5. Instagram Has Planned Their First Creator Week - "The first-ever Instagram Creator Week will run June 8-10, with a series of virtual streaming sessions. Those will be accessible by invitation only, with about 5,000 creators from the U.S. expected to attend. The three-day event will include sessions like 'How to Supercharge Your Community', 'Media Training 101', 'How to Break Into Entertainment', 'How to Start a Podcast', 'How to Get Discovered on Instagram', and 'Fund My Merch Line', in which creators will be able to pitch their dream product idea to a panel of judges - and the winners will get their ideas funded. Sessions will also address burnout and algorithm myth-busting. In addition to all of this, there will also be surprise special guest appearances and product news announced during the week."While Creator Week is invite only, Instagram will make a portion of the content from the sessions available publicly on the instagram.com/creators account (4.5 million followers), including in a daily recap series called “The Rundown.” 6. Pinterest Launches Idea Pins & Shares How It Handles 5B+ Searches Per Month - After testing their Idea Pins for the past 8 months, Pinterest has finally launched the feature. It will allow creators to capture and edit innovative videos of up to 20 sections of content, utilizing resources like voiceover recording, sound effects, animations, and other creative features, very much like their own TikTok mashup of Stories. "There are now more than 5 billion searches on Pinterest every month. As people prepare for a post-pandemic life, searches for outfits, vacations, and home renovations are at all-time highs, and searches for weddings have presumed pre-pandemic levels."That's a lot of search activity - for context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.7. Twitter Adds Scheduling for Spaces And Relaunches Verification - Bringing back the blue badge features is a great way to help people distinguish the authenticity of high public interest accounts. In Twitter’s research, that has shown to lead to healthier, more informed conversations between people. Moreover, broadcasters on Twitter will now be able to plan out, and build hype around their upcoming events, with the addition of Spaces scheduling on the platform.8. Google Expands The Way Customers Can Shop: Shopify Integration And Shopping Graph -  First off, Google has announced that it's expanding its partnership with Shopify, which will provide new, simplified processes to enable Shopify’s 1.7 million merchants to get their products featured across Google "in just a few clicks"."This new collaboration with Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more."Google says that it's seen a 70% increase in the size of its product catalog, and an 80% increase in merchants on its platform, over the past year. That was most notably boosted by Google eliminating all charges for Google Shopping product listings last April, in order to assist retailers looking to shift their focus amid the pandemic.And now, Google's looking to push that further with the evolution of what it calls its 'Shopping Graph'. "The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly - as well as how those attributes relate to one another. With people shopping across Google more than a billion times a day, the Shopping Graph makes those sessions more helpful by connecting people with over 24 billion listings from millions of merchants across the web. It works in real-time so people can discover and shop for products that are available right now."9. 4 New Features In Google Ads - Top signals for target ROAS and maximize conversion value; seasonality adjustments that can be made at the manager account level; recommendations for max conversions, and Target Impression Share simulators for performance predictions. https://support.google.com/google-ads/answer/10715180

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.

Ready to market your products & services on Pinterest? Let's reach your target audience with Pinterest marketing!Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple Pinterest SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies and more! Ask your Q's here (members only):Pinfinite Marketing Membership ForumLet's work together:Pinterest Marketing Strategy SessionsPinterest Monthly Account Management

In today's podcast by www.whatsnewonthenet.com: Apple has announced Apple Music was bringing “industry-leading” sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos. In other news: Pinterest has launched a TikTok clone called "Idea Pins". --- Send in a voice message: https://anchor.fm/whatsnewonthenet/message