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Lisa Canning is a mom of 8 and for the past 10 years, has been running an interior design business that saw her hosting her own HGTV show, working with The Property Brothers, and appearing on lifestyle TV shows like The Marilyn Denis Show.Lisa is a coach to busy moms, creator of the ‘Conquer your Calendar' online productivity course and has written the book ‘The Possibility Mom'.I first heard about Lisa on Pat Flynn's Smart Passive Income show, so a big thank you to Pat Flynn as well whose podcast I highly recommend if you're interested in building your own online business.What we discuss on the episode:Lisa and I talk about how she's built up her business while raising 8 kids and how she's overcome the challenges along the way to keep going.This episode is loaded with precious nuggets of wisdom, life experiences, advice and such honesty and transparency about Lisa's own struggles and challenges relating to money and what she did to go from more than $50k in debt to making over 6 figures in her business. If you're a busy working mom, or just someone finding yourself always short of time, struggling with overwhelm, battling the fear of failure or lacking in confidence in yourself and how to make your dreams a reality, this is a must-listen. Get a pen and notepad and get ready to take notes!RESOURCESConnect with Lisa - @lisacanningLisa Canning's Website Lisa's course - Conquer Your CalendarLisa's book - The Possibility MomOTHER RESOURCES MENTIONEDPat Flynn's Smart Passive Income Episode 452 with Lisa CanningMarie Forleo's B-school January Donovan's The Woman School Ryan Levesque's The Ask Method
I get asked pretty often about how exactly to go about effectively launching something the right way. In case you haven't noticed, launching (like sales funnels) is kind of a big deal these days. If you have an online business and create something that you want to sell successfully online, having an effective launching strategy and plan is a must. But where should you begin? In this episode NJ and I are diving in to discuss what launching means, what purpose it serves and some best practices for ensuring you set yourself up for success during your next launch. Listen + subscribe on iTunes // Stitcher Someone asked me recently to talk about how to execute a soft launch, and the way they described it was "the kind of launch nobody knows about." I'll be honest, this confused me. When we're talking about launching, it's important to understand that you want people to know about your launch - it's kind of the whole point! Now, this person could have been talking about a beta launch or a pre-launch that was geared toward only a small segment of people, which is a different scenario than a full, big launch. But the bottom line is this - you NEED people to know about your launch in order for it to be successful, otherwise you're wasting your time and leaving money on the table. Oftentimes I think we lie to ourselves when it comes to launching. The idea of doing a big launch is scary! It takes guts, a ton of work and probably some monetary investment (after all, usually it takes money to make money.) When we let fear drive our business decisions, we'll tell ourselves lies about doing a "soft launch" instead of a big one to test things out and make sure they work. But the truth is, if you want to make money in your business, you have to push past that fear, do the work, and make a launch happen. It WILL be a lot of work. But if done correctly (or even just mostly correctly) you'll hands down make more money than keeping your launch a secret. If you are going to do a "soft launch" (to a beta group or small segment of people without much buzz) it has to be part of a strategy to build up to a big launch. The #1 Key to a Successful Launch We are going to let you in on a big secret (that you probably already know!) If you want to launch something you have to plan for it! An effective launch will have a lot of moving parts that need to be executed in a particular order. The creation part of whatever your offering is....that's the easy part. Figuring out how to effectively market and sell your offering to the right people in the right way.....that's the challenge, and it's a challenge you want to prepare for well! Pro Tip: When you have a good understanding of what you're good at, what you're not, what you enjoy and what you don't, you can make better decisions about hiring or bartering for help so you're not left spinning your wheels, wasting time and money to execute your launch. You Need a Funnel to Launch Ok, I will forewarn you....at this point in the episode things start to get a little crazy as we try to describe just why we love a good funnel so much (so you'll most definitely want to listen and not just read these notes!) But here's our central point in summary: the point of a launch is to bring awareness to what you're doing while infusing some excitement, scarcity and intrigue, and a funnel is how you do just that. You can have a funnel without a launch, but you can't have a solid launch without a good funnel in place. Pro Tip: Don't ever throw money at Facebook ads if you don't have your funnel set up! What Goes into a Launch There are lots of moving pieces and projects that go into a launch, but here are the few keys that you want to make sure to cover. Know who you're launching to: you want to make sure you know exactly who your ideal client is so you can be engaging with them and understand how to speak their language Plan and create a killer sales funnel: to do this you need to work backwards from your offering to create a journey that you'll lead your ideal client down so their nurtured and primed to convert into a paying customer Map out your timeline: to make sure you have enough time to carry out your launch well, we recommend allowing a minimum of 3-4 month to plan and execute Referenced in the Show: Be Still Clothing Company Episode 161: All Things Sales Funnels with Dana and Expert Dawn Marrs Episode 193: How are you Flaunting Your Funnel with Dana & Dawn Marrs Click Funnels (14-day free trial!) Natalie Gingrich Business Planning & Project Management Pat Flynn, Smart Passive Income Episode 191: How to Be Heart Centered & Profitable at the Same Time with Dana & NJ Julie Ball, Sparkle Hustle Grow Boss Mom Retreat (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!) Sponsor Spotlight: Trello Have you been introduced you to what I call my "work wife" yet? If not, let me make the introduction. Meet Trello - the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what's left of it anyway). I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it. I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same. Connect with Dana & NJ Dana: Instagram / Boss Mom Facebook Community (her total happy place) NJ : Website / Instagram (her total happy place) We love hearing from you! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad. Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.
Episode Summary: Today I am going to be chatting with you a bit about my favorite productivity strategies and how I personally juggle all of the different things I’m doing these days. My goal with this episode is to not only inspire you to start integrating those things into your life that are really meaningful and will fulfill you – because I think we all really need that as working parents – but also to give you real strategies that you can apply to your own life that aren’t just going to distract you. What You’ll Learn in This Episode: The reason why I usually don’t like sharing “productivity hacks” and don’t put a whole lot of emphasis on them. How I Identify which goals are worth pursuing and which ones aren’t worth my time. How I set specific goals and outline a plan to achieve them. How I work through those moments when I’m not motivated to continue toward my goals. How I make sure I’m not sacrificing the things that are most important to me: specifically my health, my family, and my sanity. Show Notes: http://WorkingParentResource.com/11 Resources & Links Mentioned in this Episode: Smart Passive Income Episode 251: (In the Middle) Launching a New Course with a New Entrepreneur with Sarah Argenal Working Parent Resource Life Balance and Time Management Resources The Frazzled to Balanced™ Program Working Parent Resource Work With Me Working Parent Resource Facebook Community Working Parent Resource Website About the Working Parent Resource: The Working Parent Resource is dedicated to helping ambitious working parents acquire the information, insights, and tools they need to create a more intentional and fulfilling life that reflects their deepest values and priorities. Sarah Argenal, the host of the Working Parent Resource Podcast, has her Master’s degree in Counseling Psychology with an emphasis on Marriage and Family Therapy and Adult Development, and is a Certified Professional Coach with over 15 years of experience in counseling, coaching, teaching, course development, and project management. You can access episode Show Notes and learn more about the Working Parent Resource at http://WorkingParentResource.com. Join the Conversation! Leave your comments about the show, offer suggestions for upcoming show topics, or let us know what we can be doing better! We’d love to hear from you over in our free Facebook community at: http://WorkingParentResource.com/Community. Sponsor: This show was sponsored by the Working Parent Resource. We offer a carefully curated archive of Resources, a diverse suite of coaching opportunities, in-person and online communities, and much more. Check it out here: http://WorkingParentResource.com. Reminders: Don’t forget to subscribe to our show on iTunes to be notified when a new episode is published. Please leave an honest rating and review as well. Ratings and reviews are extremely important and greatly appreciated! They do matter in ranking the show, and I read each and every one of them. ***Founding Member of the Parents On Demand Network*** The post “WPR011: My Personal Productivity System: My Secrets to Getting Things Done” appeared first on WorkingParentResource.com.
How to get What you Want in Life & Business. In this episode, Dana and NJ give the ins and outs of how to take action and get what you want out of life and business. This show is sponsored by high-performance coach, Stacy Tuschl. Subscribe to the podcast in iTunes: In this episode you’ll hear: Ways to pitch yourself to get what you want. Creating a story that sets you apart. If you own a business, you have to sell. Handling rejection and finding the root of the fear. You have to program your brain to believe you are spreading your story and your message. The words to stop using to be action oriented. What words to take out of your sales pages. Our Sponsor: High-Performance Coach, Stacy Tuschl Would you love your marketing done for you? High-performance coach, Stacy Tuschl is hosting a contest right now with a $10,000 prize. Stacy built her own million dollar business and wants to help 1 lucky winner create their next million dollar marketing plan. The winner will get to work with Stacy 1 on 1 in her Marketing Accelerator program, as well as other great prizes including a bonus for all of those that enter! To enter the contest, use this link: www.HighPerformingMom.com Stacy Tuschl is an entrepreneur and Business Performance Strategist. She started her first business in her parents' backyard at the age of 18 and turned that company into a 7 figure business. Author of the #1 international bestselling book, “Is Your Business Worth Saving?” she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success and is the host of the top-rated podcast Business Rescue Road Map. Recommended links and resources: Boss Mom Podcast Episode 113: Routines, and Nannies while still working hard with Melanie Duncan Entrepreneur On Fire: Lose the Guilt and Build Thriving Homes and Businesses with Dana Malstaff Pat Flynn's Smart Passive Income Episode 210: How to Automate Your Business to Save Time and Make More Money with Dana Malstaff 21 Amazing Online Entrepreneurs Huffington Post I Heart Your Face mugs Lilah Higgins - The Higgins Creative Boss Mom Academy Boss Mom fitting call Boss Mom Facebook group Boss Mom Retreat Facilitators List Can I quote you on that? You have to decide what you want, know what benefit is for the other person, and ask for what you want. - NJ Get past what you are trying to promote and highlight your story and why you are interested in helping people. - Dana You are what sets you apart. What part of your story makes you unique. - NJ If someone says no, it's not personal, it's business. - NJ Make a commitment to say action words. - Dana Asking for something is a muscle you have to stretch, the more you work it, the more comfortable you feel, you have to work it! - Dana Don't build the things you hate into your business, but if it's fear of the unknown, dive in anyway! - Dana Connect with Dana & NJ Dana: Instagram / Boss Mom Facebook Community (her total happy place) NJ : Website / Instagram (her total happy place) We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Abel, who asks about how Tim Ferriss's business model compares to mine. Tim doesn't seem to focus as narrowly on a niche as I do—is that a bad business model? Tim was my guest on Smart Passive Income Episode 51 (http://smartpassiveincome.com/session51) and Episode 110 (http://www.smartpassiveincome.com/session110). I also discuss Ramit Sethi (http://www.iwillteachyoutoberich.com/) and Gary Vaynerchuk (https://www.garyvaynerchuk.com/). Do you have a question about starting a business? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.freshbooks.com/askpat and enter "Ask Pat" for more information.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Travis, who hasn't launched his website yet. He's feeling overwhelmed by keyword research. How can he overcome this and get started? Kimanzi Constable shares advice for raising your profile with larger media sites in Smart Passive Income Episode 145 (http://www.smartpassiveincome.com/session145). Do you have a question about getting started? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Valerie, who asks a question about her ecommerce site. Should she narrow her offering to focus on what sold best in her brick-and-mortar shop? Valerie's site is http://bambulei.com/. One of the tools I recommend using is Optimizely (https://www.optimizely.com/). Learn more about retargeting, which I discuss with Kimra Luna in Smart Passive Income Episode 181 (http://www.smartpassiveincome.com/session181). Do you have a question about selling online? Record it at http://www.askpat.com/. Today's sponsor is Pipedrive, the customer relationship management tool for small teams. Check out https://www.pipedrive.com/pat to get started.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Leonardo, who has a question about work-life balance. Does it exist when you're starting a business? In this episode I mention Hal Elrod's Miracle Morning; for much more on that listen to my conversation with him on Smart Passive Income Episode 140 (http://www.smartpassiveincome.com/early-morning-routine/). Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about work-life balance? Record it at http://www.askpat.com/. Thanks to our sponsor, SaneBox. SaneBox helps you clean up your inbox. Get a 14-day free trial at http://sanebox.com/pat.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from AJ, who asks about domain flipping (the buying and reselling of domain names). Is it a good income strategy? In this episode I talk about a principle Nicole Dean shared with me in Smart Passive Income Episode 009 (http://www.smartpassiveincome.com/spi-009-make-money-by-making-the-web-a-more-wonderful-place-with-nicole-dean/). I also discuss flipping websites using Flippa (https://flippa.com/) and my friend Chris Guthrie who has done this successfully (http://upfuel.com/). I tried this once with http://beginnergolftips.com/. Do you have a question about income strategies you've read about online? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Jim, who has several different interests. How does he choose which interest will make the best podcast? To learn how to better serve your audience, listen to Smart Passive Income Episode 178 with Ryan Levesque (http://www.smartpassiveincome.com/the-ask-formula/). The acronym I use is FOCUS (Follow One Course Until Success), from John Lee Dumas (http://www.eofire.com/). Do you have a question about starting your podcast? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.
Show Agenda Featured Presentation: How I Pocketed $10,000 Part-time through Amazon's FBA Program Recommended resources: Smart Passive Income: Episode 99 with Cliff and Jessica Larrew Jessica and Cliff Larrew's website Equipment You need to Get Started Selling on Amazon An accurate scale on which you can place large boxes Barcode scanner (USB) Label maker – […]
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Tony, who is overwhelmed by spam email. What can he do to combat the huge amount of spam emails? Tony’s site is http://bloggingdiabetes.com/. For blog comments, I recommend getting a captcha plugin for your WordPress website or switching your commenting system to Disqus (https://disqus.com/). I use a paid service called Sanebox (http://sanebox.com/pat), combined with Google Apps for Business (https://www.google.com/work/apps/business/). I talk about how to tackle a huge backlog of email on Smart Passive Income Episode 115 (http://www.smartpassiveincome.com/email-management/). Do you have a question about email management? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Steve, who is looking to sell an online course. What are good platforms for selling online courses? In this episode, I discuss several different platforms and tools, including Udemy (https://www.udemy.com/), Lynda (http://lynda.com), Wistia (http://wistia.com/hub), Vimeo (https://vimeo.com/), Podbean (http://www.podbean.com/), WP Wishlist (http://member.wishlistproducts.com/) and Zippy Courses (http://askpat.com/zippy). Check out Smart Passive Income Episode #136 for more on building online courses (http://www.smartpassiveincome.com/how-to-build-an-online-course-that-sells/). The 1-Day Business Breakthrough site uses Zippy Courses here (https://1daybblive.com/buy/2015/). To share your experience with course creation, use #AskPat384. I would appreciate if you could fill out my survey at http://spisurvey.com. Your responses will help me serve you better. Do you have a question about creating online courses? Record it at http://www.askpat.com/. Thanks to our sponsor, Zoom. Check out their fantastic video and web conferencing service at http://zoom.us/pat.