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Ben Parr is President and Co-Founder of Octane AI, the all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation. His team helped thousands of Shopify and Shopify Plus merchants to connect, convert, and retain customers by personalizing the customer journey and shopping experience. He is also the author of the best-selling book Captivology: The Science of Capturing People's Attention, named the top marketing book of 2015 by Strategy+Business Magazine.

Gina Colarelli O’Connor is Professor of Innovation Management and Fischer Family Chaired Professor at Babson College. She conducts research and teaches on the topic of Corporate Innovation. Prior to joining Babson in 2018, Professor O’Connor was a faculty member at Rensselaer Polytechnic Institute’s Lally School of Management, where she also served as the Director of the Severino Center for Technological Entrepreneurship, Director of the MBA program, Director of the Radical Innovation Research program, and Associate Dean. Gina has published numerous scholarly papers and co-authored three books for organizational leaders on managing breakthrough innovation in large mature companies. Five of her papers have received best paper of the year awards. The second book, Grabbing Lightning was named one of the top books of the year by Strategy + Business Magazine in 2009 and the third, Beyond the Champion: Institutionalizing Innovation through People, was nominated for the Academy of Management’s Best Book of the Year in 2019. In 2018 Gina was honored to be named a Crawford Fellow by the Product Development & Management Association. She has worked with many mature organizations to help them build Strategic Innovation capabilities, and now is converting her research into Executive Education as the academic leader of Babson’s Corporate Innovation Practice area. Heather Wishart-Smith is the Senior Vice President, Technology & Innovation for Jacobs. A registered Professional Engineer and certified Project Management Professional, Ms. Wishart-Smith is a Fellow of Society of American Military Engineers (SAME) and its National President for the 2020-2021 centennial year.Prior to her current position at Jacobs, Heather led Innovation and Jacobs Connected Enterprise (JCE) for Buildings, Infrastructure and Advanced Facilities, and before that she led the Buildings & Infrastructure Mid-Atlantic region, with oversight including design, consulting, and program management/construction management projects in the rail, highway, transit, Federal, corporate/commercial, science & technology, and related markets.A former Navy Civil Engineer Corps officer, she served at the Presidential Retreat, Camp David, under two different presidential administrations, among other duty stations. She has published and presented articles on several leadership, architectural, engineering, and construction topics in the military and transportation sectors. Ms. Wishart-Smith holds Bachelor of Science and Master of Science degrees in Civil Engineering from the University of Virginia.

It’s not what people hear, it’s what they repeat! Less is more! Award-winning branding expert, Bill Schley, gives us a masterclass on messaging sharing the #1 communication secret of how to distil messaging using micro-scripts. In the survival of the simplest, find out exactly how to apply the Micro-Script Rules to tell your story and differentiate your brand in seven words or less!   KEY TAKEAWAY “You're always looking for the heart of the matter. You're looking to find the centre of everything. What is the most important idea inside of everything? It's always the simplest idea. The simple message always wins. You've got to distil an idea down to six or seven words. The centre is the genesis of everything. Once you find the centre, it's literally like a nucleus and your ideas explode from that centre and it’s unforgettable.”   BOOK RECOMMENDATIONS* The Micro-Script Rules by Bill Schley - https://amzn.to/2Y7rbOi The UnStoppables by Bill Schley - https://amzn.to/2PY6qQF Why Johnny Can’t Brand by Bill Schley - https://amzn.to/3fYaJGc   ABOUT BILL SCHLEY Bill Schley is an award-winning branding expert, best-selling author and a life-long entrepreneur. He began his career as a writer at legendary Ted Bates Advertising, the original Mad Men agency in New York. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; and Why Johnny Can't Brand, which Strategy+Business Magazine named a "Top 5 Marketing Book of the Year." His newest project is The Brand Titans Master Class: The School of Brand Secrets You can’t Learn in School, due early next year.   CONNECT WITH BILL Website: www.brandteamsix.com LinkedIn:  https://www.linkedin.com/in/billschley/   ABOUT THE HOST - AMY ROWLINSON Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching, Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.   If you would like Amy to help you focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall  Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate I earn from qualifying purchases.

A few years ago, I took a class at work called, “Executive Inspirational Leadership” – and as luck would have it, Adam Bryant, my guest today, was the instructor. The class was centered around inspiration and how to optimize your leadership voice to accelerate growth in the company. I was so excited to learn from one of the most respected and noted experts on executive leadership, and needless to say, I was not disappointed at the end of it. In fact, I left extremely energized and motivated to put in practice every piece of information I got - and I’m sure you’ll feel the same way after listening to my discussion with him.Today, I invited Adam to talk about the ways we can increase our leadership capacity and capability to be more impactful and inspirational leaders. He shares some of the insights he gained from interviewing hundreds of CEOs and underlines the qualities and skills he discovered in them by asking simple, yet powerful questions.Adam Bryant is the Managing Director at Merryck & Co. – a leadership development and executive mentoring firm – and he joined the company in 2017, after a 30-year career in journalism, including 18 years at The New York Times. In addition to his roles as a reporter and editor, Adam created the weekly Corner Office column in 2009 where he interviewed 525 CEOs and other leaders, over a decade. Based on the themes that emerged from those interviews, he wrote two books - “Quick and Nimble” and “The Corner Office” - and he’s soon launching his third, called “The CEO Test”. Since joining Merryck, he has started a popular interview series on LinkedIn with Board of Directors, CEOs and CHROs – Chief Human Resource Officers – and he writes a monthly column on leadership for Strategy + Business Magazine.Listen to Episode 03 of Roar, to learn some of the challenges that make or break all leaders, how the new normal might look like in terms of leadership once the pandemic ends, and how do we prepare for all the changes that are going to happen.Some questions I ask:What is your background and how did it shape you to be who you are today? (04:50)What was the most valuable lesson you learned while working as a columnist and an editor at The New York Times? (07:46)What led you to start the Corner Office? (11:06)What was a defining moment that pushed you to find your Roar – that thing inside that allowed you to move past inhibition, fear, or anxiety around what you wanted to do? (14:35)Has anything shifted or changed, given that we’re in a global crisis, that you think is important to call out to the forefront in terms of what leaders should be focusing on right now? (26:32)What do you think that the new normal might look like and what changes do you see as being inevitable once the outbreak is over? (28:40)What’s the best career advice you’ve ever received? (34:04)Can you tell us a little bit about your books? (37:23)In this episode, you will learn:How being able to adapt to change and finding his voice at a very early age empowered Adam to pursue working at The New York Times. (06:20)How practicing the art of dumb questions can lead to innovative ideas. (09:06)What Adam focused on, as he explored the minds of the leaders he interviewed. (12:36)Entrepreneurship means taking leaps of faith, trusting your gut, and accepting you’re going to be wrong sometimes. (16:26)The three questions that lead to the most insightful answers. (18:40)The “bank-shot” questions CEOs ask when they are hiring people. (21:41)How to communicate complex strategies in a simple and easy-to-understand way. (22:57) Adam’s advice on the importance of building relationships. (42:59)Connect with Adam:WebsiteLinkedInTwitterBooksStrategy + Business Magazine Let’s connect:LinkedInTwitterInstagram See acast.com/privacy for privacy and opt-out information.

Instead of being a one-way blast, marketing is now a two-way conversation. Ben Parr talks with us about the convergence of customer service and marketing. He discusses why you need to be where your customers are. Ben Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and COO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.

Our GuestBen Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention-- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and CMO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.Here are the highlights of our conversation with our guest:Ben is passionate about two aspects: solving a complex problem which he has not solved before and creating a scalable solution to that problem. He believes it’s never enough to just solve a problem then move on, what excites him is scaling the solution to the entire planet. He started with this inclination in college and this got crystalized when he became an editor in Mashable. He believes that he has the ability, thus, the responsibility to change the world for the better. It’s part of the reason why he does a lot of the things he does.From editor to VC, to being an author and starting a company, he shares that the rudimentary skillsets needed in each of these roles are the same. It is the switching that’s hard because people can be super focused in one thing and be great at that but when you change roles, your primary focus will shift and you need to exercise those muscles that you have not flexed that much.Captivology: The Science of Capturing People’s Attention is a book that Ben has written and he shares that it is a deep dive into the psychology and science of attention. He wrote it because lots of companies come to him for him when it comes to items such as press, marketing, user acquisition that he realized all these areas fall around the same thing, which is attention. Thereby, going deeper in this subject could be helpful. He went through years of research, interviewed about 50 experts to understand the key things which trigger attention, the seven stages of attention and how to capture attention in each of those stages.The seven stages of attention go in the order of how early in the stages of attention they happen:1 - Automaticity – automatic sensations and how certain colors captivate our attention automatically versus others.2 - Framing – we use framing to decide which things to pay attention to or not.3 - Disruption – we pay attention to the things which violate our expectations of the world.4 - Reward – certain types of rewards and the way they are delivered change the way we behave.5 - Mysteries – the right kind of storytelling captivate our attention for a lot of psychological reasons.6 - Acknowledgment – we pay attention to the people and things which pay attention to us and provide us validation, empathy and understanding.7 - Reputation – triggers our attention based on reputable sources of information, the power of experts, and the power of the crowd.About Octane AI: Messenger marketing is the new email marketing. Billions of people used messaging apps and if you need to reach the younger demographic, you need a software which could communicate to build campaigns to reach this audience to do all that but it is yet to exist. This is where Octane AI comes in. It’s built as a CRM using bots and AI in order to automatically communicate with customers starting with Facebook Messenger and eventually to other platforms. Their target market is companies and brands which are already established. Octane AI can be used for awareness but it is especially ideal for lead generation and conversation. Their biggest challenge right now is writing content for conversation. Writing for newsletters or blogs is one thing but writing content for conversation is another. It’s different and you have to script out what you are going to say and what you want your audience to respond. Once you get the hang of it, the possibilities open up so it’s a new thing that we have to learn.

Over the past two decades William has developed an effective system to experience safe, self initiated out-of-body adventures. He conducts an in-depth workshop with the Monroe Institute titled, Out-of-Body Exploration Intensive. This unique workshop provides the steps, intention and techniques designed for controlled out-of-body exploration. http://www.astralinfo.orgBen Parr is an award-winning journalist, author, entrepreneur, investor, keynote speaker, and expert on growth and attention. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention, named the top marketing book of 2015 by Strategy+Business Magazine.Previously, Parr was Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, Harvard Business Review, The Wall Street Journal, Forbes, and The New York Times.

Ben Parr is the CMO of Octane AI. If you're not using a Chatbot yet, you need to listen to this episode.  Today on All Business I am joined by Ben Parr – author of the best-selling book Captivology: The Science of Capturing People’s Attention – named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. Learn more about your ad choices. Visit megaphone.fm/adchoices