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In this episode, Private Fleet Net Zero's co-founder, Russell Jones, talks about how his platform is delivering better pricing, safer service, and stronger margins, transforming the way brokers access private fleet capacity! Russ shares his journey to building a multimillion-dollar business that helps fleets and brokers unlock billions in freight spend through AI-powered freight matching, long-haul opportunities, and the future of freight brokerages in the age of technology and automation! About Russell Jones Russell Jones co-founded Private Fleet Net Zero to help the 45% of trucks that are in Private Fleets with usually empty backhauls find loads from $50B+ of 3PL freight spend, leveraging his leadership of Cargo Chief, which enables 1,200+ 3PL buyers with $8B+ of spend to buy transportation capacity more profitably. Previously, Mr. Jones co-founded and led two cloud-based physical security firms. He was also the founding CEO of Clearvox Communications, which pioneered the market for cellular phone headsets, which he sold to Plantronics. Beforehand at Adaptec, Mr. Jones doubled a $50M channel products business to $100M. Mr. Jones has been awarded 10 patents, and holds a BSBA with highest honors from Boston University and an MBA from the Harvard Business School. Connect with Russ Website: https://privatefleetnz.com/ Demo: https://privatefleetnz.com/get-a-demo/
About Nathan Whittacre:CEO of Stimulus Technologies, Nathan Whittacre, is a visionary leader who has spent his three-decade career at the forefront of technological innovation and entrepreneurship. He is a trusted advisor, mentor, and thought leader in the technology field, and the author of The CEO's Digital Survival Guide: A Practical Handbook to Navigating the Future. Stimulus Technologies is focused on providing the best technology to businesses, including IT services, Internet, and VoIP. Nathan's passion lies in helping people better their lives through technology, cybersecurity, and intentional culture. In this episode, Dean Newlund and Nathan Whittacre discuss:The evolving role of AI in business and societyBalancing human connection with technological efficiencyLeadership strategies in the age of digital transformationThe impact of AI adoption on workforce roles and subject matter expertiseEthical and practical considerations of AI in sensitive industries like healthcare Key Takeaways:While large enterprises like credit card companies have used AI for over a decade in areas such as fraud detection, most small and mid-sized businesses are still on the lower ramp of adoption, only beginning to see incremental ROI as vendors embed AI into everyday systems to ease mundane tasks.Nathan's company experimented with replacing its outsourced after-hours call center with an AI agent, and although some customers were initially skeptical, the AI delivered faster and more accurate support than humans, ultimately providing a better overall customer experience.Leaders must resist the temptation to outsource or automate the very elements that make their company unique, instead focusing on strategically using AI to streamline non-core processes like ticket entry or document reviews while ensuring core functions remain human-driven.In healthcare and other sensitive industries, the future of AI adoption will rely heavily on HIPAA-compliant or private, specialized models designed for specific diagnostic support—such as radiology scans—since public large language models are not sufficient to meet strict security and compliance needs. "I like referring to your ChatGPTs, or Grok, or some of these language models that we're using, are just really smart interns, very excited and smart interns.” — Nathan Whittacre Connect with Nathan Whittacre: Website: https://www.stimulustech.com/Book: The CEO's Digital Survival Guide: A Practical Handbook to Navigating the Future: https://www.amazon.com/CEOs-Digital-Survival-Guide-Navigating/dp/1642256307LinkedIn: https://www.linkedin.com/in/nathanwhittacre/ & https://www.linkedin.com/company/stimulus-technologiesFacebook: https://www.facebook.com/nwhittacre See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Send us a textFrom flipping dosas to flipping the script on who belongs in space, Dr. Srimathy Kesan's journey defies expectations at every turn. After 18 years as a homemaker who could barely remember her English vocabulary, a chance meeting with an old friend led to a Miami conference and an encounter with NASA that would change everything."Space chooses you," says Dr. Kesan, the founder of Space Kidz India and the only woman in the world to have launched 27 space missions. Her organization began by taking Indian children to space centers around the world, but she quickly realized that wasn't enough. "What are they going to do next?" she wondered. Despite having no technical background, she decided to teach children to build satellites—and the scientific establishment laughed.They're not laughing anymore. When Dr. Kesan and her team of rural teenagers created Kalamsat, the world's lightest satellite at just 64 grams, the international space community took notice. Later, when the Indian Space Research Organization challenged her to build a satellite in just six days—during a major festival when most of India was closed—she made 580 phone calls to gather components and pulled off what seemed impossible.Now she's embarking on her most ambitious project yet: Mission Shakti Sat, which is educating 12,000 girls from 108 countries about satellite building. One girl from each country will travel to India to build a payload destined for the moon. The project operates on small donations rather than major funding, embodying Dr. Kesan's belief that "every girl needs to sit at the table" where decisions are made.As "Space Mom" to children worldwide, she receives voice messages from girls in remote villages saying, "I don't want to go to school, I just want to do this mission." Her work proves that space exploration isn't just for wealthy nations or scientists with advanced degrees—it's for everyone with the courage to look up at the night sky and dream.Ready to help launch the next generation of space explorers? Even a small donation can help these girls reach the moon and beyond.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Bitfreighter's Brad Perling is back on the show to share something about launching a successful freight tech company, from sleepless nights and zero revenue to building a profitable remote-first company serving shippers and brokers across the globe! Brad discusses EDI integration pain points in transportation, why aligned values within an organization matter, and how partnerships with TMS providers, strategic sponsors, and customers shaped their growth. We also dive into the importance of company culture in a 100% remote setup, why physical and mental transformation is key for long-term success, and how Bitfreighter is giving back and raising funds for ALS research through their annual charity golf tournament. This is a real look at freight tech innovation, resilience, and leadership in the logistics industry, so stay tuned! About Brad Perling Brad Perling is the CEO and co-founder of Bitfreighter. With over 15 years of experience in the industry and growing 2 successful brokerages, Brad's deep understanding of logistics challenges has fueled his passion for finding better software solutions. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. He has a passion for aviation and enjoys playing hockey and golf while spending time with his wife and 2 kids. Connect with Brad Website: https://bitfreightergolf.com/ / https://www.bitfreighter.com/ LinkedIn: https://www.linkedin.com/in/brad-perling-5a101655/
Let's welcome this week's first guest, Carly Gunby of Transfix, to share how modern freight technology is transforming outdated business development! Our conversation explores the significant role of niche specialization, consistent pricing, and real-time AI-driven tools. From analyzing broker behaviors to optimizing lane performance and adopting smarter load coverage strategies, Carly and I dig into practical ways brokers and shippers can use data to stay competitive in today's market. Tune in for more! About Carly Gunby Carly is a highly skilled business professional with over a decade of experience in the transportation and logistics industry. Carly began her career at Crowley Maritime, where she spent eight years in varying positions selling their full suite of supply chain offerings. She eventually landed in their truck brokerage, building the inside sales team. During her time at Crowley, she played a critical role in driving growth and expanding the company's footprint across the United States. Currently serving as the Vice President of Revenue at Transfix, Carly is responsible for developing and implementing strategies to drive revenue growth and improve the company's overall sales performance. Her expertise in sales and business development has been instrumental in helping Transfix achieve significant growth and establish itself as a leader in the transportation and logistics industry. In addition to her professional pursuits, Carly is a proud soccer mom who coaches for her daughters' team in her spare time. She is also an active volunteer, dedicating her spare time to the finance committee of her church. Carly's commitment to giving back to her community is a testament to her dedication to making a positive impact in the world around her. Carly is highly respected and regarded within the transportation and logistics industry for her exceptional leadership, strategic thinking, and commitment to driving growth and success. Her unwavering dedication to her profession and community has earned her a reputation as a highly accomplished and respected business leader. Connect with Carly Website: https://transfix.io/ Email: carlygunby@transfix.io LinkedIn: https://www.linkedin.com/in/carlygunby/ To donate to the St. Christopher Fund, go to https://truckersfund.org/ to learn more!
Send us a textThe moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix.Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surprisingly simple yet often overlooked: listening. "There's no bigger mistake any leader can make than implementing change without understanding the organization's landscape," he explains. This people-centric philosophy has become his hallmark in an industry often dominated by technical solutions seeking problems.What makes Aaron's approach particularly powerful is his integrated leadership style that seamlessly blends faith, discipline, and business acumen. When managing high-stakes initiatives, he maintains perspective through methodical execution: "We don't take the entire plate and throw it in our face. We do it bite-sized pieces." This calm, measured approach, combined with radical accountability, has proven effective across Fortune 500 companies and complex technology implementations.His perspective on emerging technologies like AI is equally thoughtful. Rather than focusing on the technology itself, Aaron emphasizes understanding the problem first, then leveraging AI as an enhancement tool. "It's about using technology for the purposes of what you need it for," he advises, encouraging adoption without fear.Perhaps most compelling is Aaron's commitment to developing others. When asked what qualities he looks for in mentees, his answer is striking: "I don't." Anyone expressing a desire to grow receives his support, regardless of their current position or potential. This generosity of spirit extends to his view of success itself—"my journey is about bringing others along with me."Connect with Aaron at www.aaronrplush.com or through his Authentic Realness podcast to learn more about his approach to leadership, technology, and personal development. His story reminds us that even in our increasingly digital world, authentic human connection remains the foundation of meaningful transformation.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Send us a textWhat if your fitness tracker could revolutionize not just your health habits, but the entire healthcare system? This fascinating conversation with João Bocas, globally recognized as "The Wearable Expert," explores how wearable technology might democratize healthcare and shift power dynamics toward consumers.João shares his remarkable journey from Portuguese immigrant with no English skills to renowned healthcare innovation consultant. His path was shaped by a powerful personal transformation—moving from an unhealthy lifestyle of excessive drinking and smoking in his twenties to becoming a passionate advocate for wellness technology. "I'm a 25 or 26-year-old man and I feel like I'm 60 already," he recalls thinking at his turning point. This revelation sparked a lifelong commitment to health and eventually led him to pioneer work in digital health.The discussion dives deep into wearable technology's evolution from primitive pedometers to sophisticated health monitoring devices. João emphasizes that technology alone isn't the solution—behavioral change remains the critical foundation for health improvement. "The wearable is not the miracle. The miracle lies with us, our will, our desire, our self-care," he explains. This perspective cuts through the hype surrounding health tech and focuses on its true purpose: enabling better decisions.Perhaps most compelling is João's vision for healthcare's future. He foresees a world where individuals own their health data and use it to negotiate more equitable insurance premiums. "I exercise five times a week. Why shall I pay the same premium as someone who exercises once a week and smokes?" This potential power shift represents a fundamental disruption to traditional healthcare economics, particularly relevant to markets like the United States where insurance costs remain a significant burden.Whether you're a healthcare professional, technology enthusiast, or simply someone interested in taking control of your wellness journey, this conversation offers valuable insights into how personal responsibility and technological innovation might reshape healthcare for everyone. Subscribe to the Follow the Brand Podcast for more conversations that explore the intersection of personal branding, technology, and industry transformation.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Mark Montgomery, a retired US Navy rear admiral who is now the senior director of the Center on Cyber and Technology Innovation at the Foundation for Defense of Democracies and the executive director of the Cyber Solarium 2.0 project, joins Defense & Aerospace Report Editor Vago Muradian to discuss how to improve defense cooperation with Taiwan to prepare for the kind of embargo and blockade scenarios Beijing has been practicing; whether the Trump administration will continue its support for Taipei given Washington last week blocked Taiwanese President Lai Ching Te from transiting the United States to visit Paraguay; how to address gaps and seams in the US-Japan alliance; worries across Asia in the wake of the Trump administration's rhetoric toward Europe; what to expect from the upcoming National Security Strategy and Force Posture Review; the impact of personnel cuts on US cybersecurity; and look at recent congressional budget moves and their impact on naval power.
What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most. We discuss why today's rate tools fall short, how Trochi AI captures real-time load-level insights, and why predictive analytics, not just historical trends, are the next big wave. It's a must-listen episode if you're into pricing intelligence, automation, and reclaiming broker value in freight tech! About Sam Tibbs Sam Tibbs is a product strategist focused on the intersection of freight, data, and technology. As co-founder and CEO of Trochi, he is working to build a truckload pricing and intelligence platform that empowers freight brokers to benefit from the data they create and own. His trucking experience includes roles at Covenant Logistics Group, FreightWaves SONAR, Leaf Logistics, CloudTrucks, and TriumphPay, where he had the opportunity to learn from forward-thinking teams across the industry. Before entering the industry, Sam served in the U.S. Navy's Nuclear Power Program and worked in academia, those experiences continue to shape his approach to collaboration and problem-solving. Connect with Sam Email: info@trochi.ai LinkedIn: https://www.linkedin.com/in/sam-tibbs/ / https://www.linkedin.com/company/trochi-data-corp/
Send us a textThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Don't miss the last episode of this week with Cargo Spectre's Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they've solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, weights, pictures, and even NMFC classifications in just one second—no moving parts, no manual input! If you're tired of reclass fees, packaging mistakes, and delayed audits, you need to hear how this tech is changing the game in freight operations, density-based pricing, and supply chain efficiency! About Jason Joachim and Rohan Bhagwat Jason got his start in warehousing earlier than most at age 13. He was a write-up guy for OS&D at his dad's warehouse. At 22, he graduated from college and managed his dock. Through that nine years, he always thought there was a better way to process freight. As a manager, his biggest headache was paying 18 write-up guys to measure freight while having 15 office employees ask him why they can never measure right. Rohan began his career in the Ocean Freight industry in 2019, undertaking diverse roles across Sales, Marketing, and Operations. He was introduced to Cargo Spectre at the Transport Logistic show in Munich and subsequently joined the team full-time as Head of Sales in 2022. Since then, he successfully led numerous initiatives, including quadrupling the company's growth, achieving legal for trade certification for their dimensioners in Canada, and introducing innovative tools to better support their LTL shipping community. Connect with Jason and Rohan Website: https://www.cargospectre.com/ Contact: (833) DIM-HELP LinkedIn: https://www.linkedin.com/company/cargo-spectre/
Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? Today's episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what's holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy stuff, think billing, compliance, and track & trace. Learn practical ways to rethink your workflow, price your time correctly, and implement AI with purpose, not hype. If you're in freight and wondering how to cut costs, improve ops, and scale smart, this one's for you! About Ryan Schreiber Ryan has lived his career at the intersection of transportation and technology. As the Chief Growth Officer at Metafora, Ryan leads growth strategies that leverage the company's strengths and taps into new opportunities for both the company and the industry at large. Ryan's commitment to the transportation and logistics industry is evident through his authorship for publications such as FreightWaves and Journal of Commerce and through his additional work as an angel investor and advisor to multiple logistics and freight tech businesses. Ryan has made substantial contributions to Metafora's progress and growth, including building partnerships, expanding services, launching new products, developing marketing strategies, and serving as a subject matter expert. Connect with Ryan Website: https://metafora.net/ LinkedIn: https://www.linkedin.com/in/ryan-schreiber/ Email: rschreiber@metafora.net
SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations
Today, we're joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform. We talk about:Automating content creation, plus scaling upstream & downstream processes with brand safety agentsFramework for CEOs to think through how to best apply AI more generallyThe importance of role clarity: understanding the core activities that impact the financial planHow SaaS vendors can survive tech consolidation by being strategically relevant to the budget ownerThe importance of a good personal knowledge management system
Send us a textWhat if entrepreneurial success didn't have to come at the expense of your health, relationships, and happiness? Michael Erath, founder and CEO of Next Level Growth, challenges conventional business wisdom with a revolutionary approach born from personal experience.After watching his manufacturing business crumble when his partner embezzled half a million dollars in 2008, Erath rebuilt from nothing to create a thriving consultancy with a powerful "just cause" - entrepreneurs deserve more than just financial returns; they deserve a meaningful return on life.Through his work with hundreds of businesses, Erath has identified five core obsessions that separate elite organizations from the rest: great people, inspiring purpose, optimized playbooks, a culture of performance, and growing profits and cash flow. Unlike prescriptive operating systems that force companies into rigid molds, these principles provide a flexible framework that adapts to each organization's unique culture and goals."Most entrepreneurs achieve ROI at the expense of their friendships, family time, physical health, and emotional health," Erath explains. "With the risk they take and the leverage they have to take on, it doesn't seem fair." His firm tackles this injustice by guiding business leaders through customized growth strategies that prevent common pitfalls like outgrowing early-stage talent, failing to document crucial processes, or treating financial success as merely a byproduct.What truly sets Next Level Growth apart is their commitment to practicing what they preach. They require no contracts, take all financial risk in new relationships, and only get paid if clients find value - resulting in relationships lasting nearly a decade and an impressive Net Promoter Score of 81.Whether you're struggling to scale beyond current limitations or simply want to reclaim your life from a business that's become a prison, Erath's five obsessions framework offers a path forward that honors both your ambitions and your wellbeing. Discover how to build an elite organization without sacrificing what matters most.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Listen now on Apple, Spotify, and YouTube.—Amanda runs Stockwell Strategy, a user experience research and innovation strategy practice. She has spent the last 15 years helping teams understand who their users are, what they need, and how to tie those insights to product and business strategy. Happy clients include startups, nonprofits, fortune 100s, and nearly everywhere in between. Amanda is happiest when helping teams spin up their UX research practices and individuals refine their research and strategy skills. She also frequently writes and speaks about all things UX and product, teaches classes on LinkedIn Learning and for Duke's Design and Technology Innovation program, and helps organize local Ladies that UX meetups. You can also find her hiking, spoiling her dog, or sharing lobster facts.In our conversation, we discuss:* The concept of “research onions,” how core skills are just one layer of what makes someone effective in UX.* Why understanding business goals and context makes research more actionable, not less user-centered.* How collaborating with cross-functional teammates means more than just scheduling whiteboard sessions.* Tips for solo researchers on becoming better collaborators, from small talk to strategic alignment.* A networking approach that's not transactional and why your next opportunity may come from a six-year-old Slack intro.Some takeaways:* Research is more than the craft. Amanda introduces the idea of “onion layers” to describe the full spectrum of skills researchers need. Beyond knowing methods and tools, researchers should understand how business decisions are made and where their insights fit in.* You don't need to be a business strategist but you do need to care. Understanding cash flow, team capacity, and strategic priorities helps researchers frame insights that get acted on. It's not about becoming a PM; it's about asking the right questions and understanding how your work fits the broader picture.* Relationship-building is essential, especially when you're the only researcher. Whether it's baking banana bread to attract teammates or tailoring your report formats to individual preferences, Amanda shows how small acts of intentionality lead to better collaboration and insight adoption.* Network like a human, not a transaction. Amanda advises networking consistently and authentically, not just when you're looking for a job. The best opportunities often come from long-forgotten connections so be curious, be helpful, and stay in touch with generosity.* Treat your stakeholders like users. Just like you wouldn't ship a product without understanding your users, you shouldn't present findings without understanding your audience. Customize communication styles, understand what they care about, and make it easy for them to act on your insights.Where to find Amanda:* Website* LinkedIn* BlueskyStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe
If outdated payment methods are slowing down your operations or costing you money through fraud, you must listen to this episode with Relay Payments' co-founder, Spencer Barkoff! Spencer shares how they're modernizing freight payments across the board and reshaping how carriers and brokers handle transactions. Learn more about Relay's innovations in this episode because they're not just solving problems—they're setting new industry standards! About Spencer Barkoff Spencer Barkoff is the President and Co-Founder of Relay Payments, a fast-growing fintech company modernizing payments in the trucking industry. Under Spencer's leadership, Relay is delivering much-needed innovation to an industry that has long relied on cash, checks, and manual workflows. He can speak to the larger movement to digitize legacy industries, the challenges and breakthroughs in reaching drivers and fleets at scale, and current trends in the industry. Most recently, Relay announced Relay Pulse—a major step forward that gives fleets real-time visibility into spending across fuel, parking, and now, nationwide repair services. Connect with Spencer Website: https://www.relaypayments.com/ Phone: (877) 735-2910 LinkedIn: https://www.linkedin.com/in/spencerbarkoff/
Send us a textHave you ever wondered how the future arrives faster than anyone can predict it? Tech futurist Richie Etwaru joins us to explain why "futurists are out of work" in a world where technology adoption happens so rapidly that five-year predictions are tested within months.Richie breaks down why artificial intelligence has achieved unprecedented adoption rates, outpacing even the internet itself. The perfect storm of pre-existing infrastructure (mobile devices, internet connectivity), brilliant productization through simple interfaces, and our post-COVID appetite for technological advancement has catapulted AI into our daily lives with breathtaking speed.The most profound insight emerges when Richie explains the fundamental shift from deterministic to probabilistic computing. Since Newton's time, we've operated in a technological world where 1+1 always equals 2—precise, narrow, and certain. Now, probabilistic AI systems offer vastly expanded capabilities but without guarantees of consistent outputs. "We are trading off a high friction, perfect, narrow, deterministic experience with a low friction, wide, imperfect experience," he explains with remarkable clarity.Those concerned about AI "agents" taking over will find Richie's perspective refreshing. What appears as autonomous intelligence is actually just a probabilistic layer working between deterministic systems—a "model context protocol" that creates the perception of agency where none truly exists. This distinction helps ground our understanding of AI in reality rather than science fiction.Through his work with Mobius, Richie is reimagining user interfaces—transforming them from self-directed experiences to guided interactions that leverage AI capabilities. This shift creates "the perception of personhood" in digital experiences, fundamentally changing how we interact with digital content.Ready to navigate this new technological landscape with confidence? Listen now and discover how understanding the probabilistic nature of AI can help you thrive in this rapidly evolving digital world. Follow Richie's forthcoming insights in Wired, Forbes, and The Economist as he continues to demystify our technological future.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
July 15, 2025 ~ Denise Graves, Commercialization Program Director of the MTRAC Transportation program, joins Marie Osborne to discuss the work done to support statewide technology innovation.
President Donald Trump voiced sharp criticism of Russian President Vladimir Putin this week saying that the Russian leader's words are "meaningless." Shipments of arms to Ukraine had been halted by the Pentagon but then resumed by orders of the White House. Meanwhile, Senator Lindsey Graham has suggested tough sanctions be placed on Russia and even the countries that buy energy from Moscow. Fox's John Saucier speaks to (Ret.) Rear Admiral Mark Montgomery, senior director of the Center on Cyber and Technology Innovation for the Foundation for the Defense of Democracies, who says the United States needs to take a three pronged approach of sanctions and an uptick in defensive and offensive weapons deliveries to Ukraine to put real pressure on Putin to end this war. Click Here To Follow 'The FOX News Rundown: Evening Edition' Learn more about your ad choices. Visit podcastchoices.com/adchoices
Send us a textThe battle for your brand's credibility is fought in the digital realm, where reputation can make or break your business overnight. Scott Bradley and DJ Sprague, the self-proclaimed "Reputation Kings" from Utah, dive deep into the often misunderstood world of online reviews, ratings, and reputation management that impacts every business with an internet presence.These seasoned experts reveal the critical difference between open review platforms (where anyone can post) versus verified platforms that only allow genuine customers to share feedback. This distinction becomes increasingly vital as AI technology advances, potentially flooding the internet with convincingly fake reviews. Their solution? A strategic approach that distributes authentic customer feedback across multiple platforms, creating a consistent positive presence throughout the web.The conversation takes a surprising turn when they explain how negative reviews, when handled properly, can become your most valuable asset. Scott shares that he personally responds to every one or two-star review as CEO—a practice that signals to potential customers that your business genuinely cares about the customer experience. "One review that you've replied to that's one star with empathy is worth 100 five-star reviews all day long," Scott explains, challenging conventional wisdom about online feedback.For small businesses without the instant recognition of major brands, reputation management isn't just important—it's everything. Without decades of built brand equity, your online reputation effectively serves as your social proof, the digital equivalent of word-of-mouth recommendations. The Reputation Kings provide a roadmap for businesses of any size to take control of their digital narrative through intentional, systematic processes that reflect their true customer satisfaction.Ready to transform how customers perceive your brand online? Visit reputationking.com for a free digital and audio copy of their book, and discover how to become the undisputed reputation king in your space.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
President Donald Trump voiced sharp criticism of Russian President Vladimir Putin this week saying that the Russian leader's words are "meaningless." Shipments of arms to Ukraine had been halted by the Pentagon but then resumed by orders of the White House. Meanwhile, Senator Lindsey Graham has suggested tough sanctions be placed on Russia and even the countries that buy energy from Moscow. Fox's John Saucier speaks to (Ret.) Rear Admiral Mark Montgomery, senior director of the Center on Cyber and Technology Innovation for the Foundation for the Defense of Democracies, who says the United States needs to take a three pronged approach of sanctions and an uptick in defensive and offensive weapons deliveries to Ukraine to put real pressure on Putin to end this war. Click Here To Follow 'The FOX News Rundown: Evening Edition' Learn more about your ad choices. Visit podcastchoices.com/adchoices
President Donald Trump voiced sharp criticism of Russian President Vladimir Putin this week saying that the Russian leader's words are "meaningless." Shipments of arms to Ukraine had been halted by the Pentagon but then resumed by orders of the White House. Meanwhile, Senator Lindsey Graham has suggested tough sanctions be placed on Russia and even the countries that buy energy from Moscow. Fox's John Saucier speaks to (Ret.) Rear Admiral Mark Montgomery, senior director of the Center on Cyber and Technology Innovation for the Foundation for the Defense of Democracies, who says the United States needs to take a three pronged approach of sanctions and an uptick in defensive and offensive weapons deliveries to Ukraine to put real pressure on Putin to end this war. Click Here To Follow 'The FOX News Rundown: Evening Edition' Learn more about your ad choices. Visit podcastchoices.com/adchoices
Send us a textWhat if getting hit by a car could be the best thing that ever happened to you? For Jason Yarusi, this seemingly catastrophic moment became the catalyst that transformed his life from angry, unfulfilled NYC bartender to multimillion-dollar real estate investor and mentor.In this riveting conversation with Grant McGaugh, Jason reveals how rock bottom became his foundation for extraordinary success. Born and raised in New Jersey, Jason found himself working dead-end jobs in Manhattan, blaming everyone but himself for his circumstances. Then came the night that changed everything – flying through the air after being struck by a vehicle, his first thought in the hospital was getting back to the job he hated to make rent. This jarring realization forced him to confront a powerful question: would he continue accepting chaos and complaining, or finally take control of his destiny?Jason walks us through his remarkable journey from small, intentional changes to massive transformation. From owning bars and restaurants to helping scale his family's construction business after Hurricane Sandy, he continually bumped against the same limitation – being "the cog in the wheel" that prevented true freedom. Everything changed when he discovered apartment building investing as a solution to the time-freedom problem, building teams and systems that could operate without his constant presence.The conversation delves deep into the mindset shifts that powered Jason's success: understanding the difference between working IN versus ON your business, learning to let go of perfectionism, surrounding yourself with capable team members, and viewing problems as opportunities rather than obstacles. Now with over 30 real estate transactions totaling more than $300 million, Jason shares how his Live 100 program helps others transform their lives through accountability, self-awareness, and strategic action.Whether you're struggling to break free from limiting circumstances or looking to scale your existing business beyond dependence on your personal time, this episode offers actionable insights on building sustainable success. Connect with Jason through the Live 100 podcast or visit jasonyarusi.com to learn how you can apply these principles to your own journey.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
IRAN, GAZA, AND THE HOSTAGESFDD Executive Director Jon Schanzer delivers timely situational updates and analysis, followed by a conversation with Brigadier General (Res.) Professor Jacob Nagel, FDD senior fellow and former Israeli national security advisor.Learn more at: fdd.org/fddmorningbrief--Join our community to receive 24/7 updates on new and original insights into the latest developments and breaking news on national security and foreign policy.Subscribe now to @FDD on YouTube: https://www.youtube.com/channel/UC92qc2WwrEdmJ7ThqGR9yfw?sub_confirmation=1Follow FDD on Twitter: https://twitter.com/FDDFollow FDD on LinkedIn: https://www.linkedin.com/company/816544/Follow FDD on Facebook: https://www.facebook.com/followFDD/FDD Website - https://www.fdd.org/The Foundation for Defense of Democracies (FDD) is a Washington, DC-based nonpartisan 501(c)(3) research institute focusing on national security and foreign policy. FDD does not accept donations from any foreign governments.FDD conducts in-depth research, produces accurate and timely analyses, identifies illicit activities, and provides policy options – all with the aim of strengthening U.S. national security and reducing or eliminating threats posed by adversaries and enemies of the United States and other free nations.Founded shortly after the attacks of September 11, 2001, FDD conducts actionable research, prepared by experts and scholars from a variety of backgrounds – including government, intelligence, military, private sector, academia, and journalism. It brings proficiency in foreign languages, law, finance, technology, and other skills to its work.FDD regularly provides open-source research and analyses to policymakers and the media. Since its founding, FDD has shared its expertise with the Bush, Obama, Trump, and Biden administrations and congressional offices on a bipartisan basis.In addition to its in-house experts, FDD proudly collaborates with and seeks counsel from a range of distinguished advisors. FDD houses three centers on American power, which include FDD's Center on Military and Political Power, FDD's Center on Economic and Financial Power, and FDD's Center on Cyber and Technology Innovation.FDD Experts: https://www.fdd.org/team/fdd-teamFDD Advisors: https://www.fdd.org/team/advisorsFDD Centers on American Power: https://www.fdd.org/fdd-centers-on-american-power/
Send us a textThe journey from frontline nurse to respected healthcare leader rarely follows a straight path. Nicole Dieudonne's story—spanning 37 years in nursing with 30+ years in leadership positions—proves that sometimes the most powerful leadership emerges from unexpected beginnings.As a Bahamian American of Haitian and Cuban descent who became a teenage mother, Nicole's multicultural perspective infuses her approach to healthcare leadership. What began as simply "choosing something" blossomed into a passionate career where she discovered her gift for compassionate leadership. Her framework, aptly named "The Compassionate Leadership Circle," centers on creating psychological safety, practicing empathy, and—perhaps most revolutionary—prioritizing leader wellbeing.Nicole identifies the healthcare industry's critical blind spot: while organizations invest heavily in patient experience metrics, they often neglect investing in their leaders' development and resilience. This oversight creates a troubling disconnect, as these same leaders manage multimillion-dollar budgets, oversee thousands of staff members, and directly impact patient care quality through their leadership decisions. Her insight that "when we take care of ourselves better as leaders, we're more compassionate with employees, which translates to better patient care" reveals the powerful ripple effect of leadership wellbeing.Now pivoting toward consulting after decades in operational leadership, Nicole offers transformative advice for healthcare leaders feeling stuck: "Push the pause button. Ask yourself: Why am I stuck? What do I need to learn? How do I show up differently?" This reflective practice ensures that when you return, "the better version of you shows up"—a simple yet profound reframing that empowers leaders to reconsider their purpose and impact.Nicole's definition of legacy transcends titles or achievements, focusing instead on showing up with intention, honesty, and trust. Her commitment to practicing unconditional love in the workplace—separating people from their actions when addressing challenges—creates the psychological safety necessary for innovation and growth in today's complex healthcare environment.Connect with Nicole on LinkedIn to follow her journey in nursing leadership and learn how nurturing difference and exuding change can transform healthcare from the inside out.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
How are fintechs addressing the needs of American Muslim investors, and how is asset tokenization assisting investor access to real assets and Sukuk? What is offered by P2P and equity crowdfunding, and what is a realistic assessment of the market for digital assets, including crypto? What regulatory changes would help the development of Islamic investment products in North America?Moderator:Ishmam Ahmed, Managing Director, Hoya AdvisoryPanelists:Fahad Siddiqui, Founder and CEO, MabrookSaad Malik, CEO and Co-Founder, Zoya
On this episode of the Defense & Aerospace Report Technology Series, sponsored by Elbit America, Mark Montgomery, a retired US Navy rear admiral who is now the senior director of the Center on Cyber and Technology Innovation at the Foundation for Defense of Democracies and a senior adviser on the bipartisan Cyberspace Solarium Commission, joins Defense & Aerospace Report Editor Vago Muradian to discuss what's next in the wake of the war between Israel and Iran that included US air strikes; how Iran might retaliate, including in cyberspace, and whether the administration's cybersecurity cuts will jeopardize America's ability to defend critical infrastructure; the implications of US strikes that damaged, but not destroyed, Iran's facilities; lessons from the conflict; analysis of the administrations plans to cut cyber and science; and a look at defense spending as the NATO leaders convene in The Hague of this year's alliance summit.
Irish Manufacturing Research (IMR) and AMBER, the Research Ireland Centre for Advanced Materials and BioEngineering Research, have officially launched the European Space Agency (ESA) Phi-Lab Ireland - a pioneering six-year programme designed to drive innovation in space technologies within companies in Ireland. Ireland, as a global leader in advanced manufacturing and materials science, will address the thematic area of space-optimised hardware. Phi-Lab Ireland will fund cutting-edge research across the entire life-cycle from materials discovery and testing, to the scaled production of components optimised for the unique and challenging environment of space. Benefiting from the combined capabilities of two of Ireland's leading research organisations, Phi-Lab Ireland will also offer access to expert mentorship and training programmes, state-of-the-art research infrastructure, comprehensive networking opportunities, and significant seed funding for projects up to 24-months. Welcoming the expansion of the European Space Agency's Phi-Lab network to Ireland, Minister for Enterprise, Tourism and Employment, Peter Burke, said "the launch of ESA's Phi-Lab Ireland offers Irish companies a great opportunity to further develop in the areas of advanced manufacturing and materials innovation. Available to space active companies and to companies who up to now haven't considering entering into this market, Phi-Lab Ireland will offer expert mentoring and training programmes, access to state of the art research infrastructure and critical seed funding up to €400k. Working in partnership with ESA, IMR and AMBER, two of Ireland's leading research organisations, will strengthen the capability of the growing Irish space eco-system and I look forward to Irish companies taking their place in the globally competitive space sector. I am particularly pleased to see this degree of endeavour and innovation taking place here in Mullingar in my own constituency". "The establishment of ESA's Phi-Lab in Ireland marks a pivotal moment in our journey to position Ireland at the forefront of space innovation. The initiative reflects our continuing partnership with the European Space Agency and our shared ambition to harness cutting-edge technologies for economic growth and global impact. Phi-Lab Ireland will empower Irish companies to lead in the development of transformative advanced manufacturing technologies, unlocking new markets and creating high-value opportunities for the future" said Minister of State for Small Businesses and Retail, Alan Dillon, on the launch of Phi-Lab Ireland as part of the expanding ESA Phi-Lab network. Phi-Lab Ireland's first funding call for research project proposals from Irish companies seeking to grow in Ireland's developing space ecosystem is now open. Unique to Phi-Lab Ireland, projects are welcome from companies who in the past may have never considered their products for the space sector, and also current space-active companies seeking to advance their position in this market and/or bring their innovations to larger terrestrial markets. Commenting on the launch of Phi-Lab Ireland's first funding call, Dr. Ken Horan, Director of Technology Innovation and Entrepreneurship at IMR and Head of ESA Phi-Lab Ireland said "ESA Phi-Lab Ireland is a unique opportunity for Irish SMEs, start-ups, and researchers to become leaders in space-focused innovation. Today the Space sector offers opportunities akin to those presented by the MedTech sector a few decades ago and before that, ICT manufacturing. These have become cornerstones of the Irish economy. We want to see Ireland equivalently recognised as a global leader in the Space sector and are building a national competence centre to advance this ambition". Prof. Mick Morris, Director of the AMBER Centre added "AMBER are delighted to partner with IMR to support Irish industry and researchers in exploring new commercial opportunities in the space sector. This activity will build on our...
As Wellbore Integrity Solutions (WIS) marks its five-year anniversary, we sit down with the company's CEO, Ed Boufarah to explore how strategic leadership and a commitment to innovation have fueled its evolution. From legacy expertise to next-generation technologies, WIS has carved out a distinct path in wellbore lifecycle management.To view the video podcast, click here: https://www.youtube.com/watch?v=2mafKZDtyCk
Tune in to the FDD Morning Brief for a special SITREP assessing the damage from the U.S. strikes on Iran's nuclear sites. FDD Executive Director Jonathan Schanzer is joined by RADM (Ret.) Mark Montgomery, Senior Director of FDD's Center on Cyber and Technology Innovation; Bradley Bowman, Senior Director of FDD's Center on Military and Political Power; and Behnam Ben Taleblu, Senior Director of FDD's Iran Program for a comprehensive analysis.Learn more at: https://www.fdd.org/fddmorningbrief
Send us a textA blood-soaked pillow and a 14-year-old's helplessness forever shaped Lisa Coleman's approach to healthcare. Now Director of Critical Care at Jackson Memorial Hospital, Lisa shares the pivotal moment that ignited her nursing career and the values that guide her leadership journey.Stepping into the Follow Brand Podcast, Lisa reveals the leadership challenges she navigated during the COVID-19 pandemic while managing a 30-bed critical care unit. With constantly changing protocols and diminishing staff resources, she created a culture of resilience that enabled her team to provide exceptional patient care despite unprecedented obstacles. This crisis management experience solidified her identity as a strategic leader who balances operational excellence with genuine empathy.Lisa's leadership philosophy—"less noise, more voice"—empowers team members while ensuring clear communication in high-stakes environments. Through mentorship, she's transformed struggling nurses into confident practitioners, witnessing their growth over decades. This commitment to developing others has inspired her to create a formal mentorship program at Jackson Health System, designed to cultivate the next generation of nursing executives. The podcast explores how Lisa's Brand Blueprint Strategy assessment revealed she's already performing at the Chief Nursing Officer level, validating her capabilities and providing a framework for continued growth. For aspiring healthcare leaders, Lisa offers powerful guidance: "Be courageous to step out and take on those roles that you may not feel you're meant to be in." Subscribe to hear how trauma-informed leadership is reshaping healthcare from bedside to boardroom.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Send us a textWhat drives a 14-year-old girl watching her father in critical care to become a healthcare leader? For Lisa Coleman, Director of Critical Care at Jackson Memorial Hospital, it was witnessing blood on her father's pillow go unattended—a moment that crystallized her commitment to compassionate, thorough patient care.Twenty-three years into her nursing career and twelve years in leadership, Coleman's journey reveals the remarkable path from bedside nurse to healthcare executive. Her leadership during COVID-19 showcased her ability to implement innovative protocols while fostering team resilience amid constantly changing guidelines and critical staffing shortages. Rather than crumbling under pressure, she discovered her capacity to balance operational demands with emotional support for her team.Coleman's leadership philosophy—"less noise, more voice"—perfectly captures her approach to creating environments where every team member feels heard while maintaining laser focus on patient outcomes. She doesn't need to be the loudest voice in the room to make an impact. Instead, she creates psychological safety that encourages innovation while driving accountability. This balanced approach has positioned her to perform at the chief nursing officer level, something she realized through brand development work that helped her recognize her executive capabilities.Mentorship forms the cornerstone of Coleman's leadership legacy. From mentoring a struggling nurse who eventually became an advanced nurse practitioner to developing a formal mentorship program at Jackson, she's committed to building the next generation of healthcare leaders. Her advice to aspiring healthcare professionals comes from hard-earned wisdom: approach this field with passion and purpose, not just for financial gain, because you're responsible for human lives.Ready to elevate your leadership journey? Follow Lisa at Lisa_cold1 on social platforms where she welcomes both questions and advice—embodying the continuous learning mindset that has defined her remarkable career.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Today, Velocitor Solution's Rudy Nemeth talks about the evolution of fleet technology from digitizing basic processes to integrated platforms that enhance safety and efficiency! Rudy highlights how utilizing AI in fleet management helps identify safety issues, existing data challenges in logistics companies, cash flow constraints faced by small businesses, and the benefits of technology advancements! About Rudy Nemeth As the VP of Sales at Velocitor Solutions, Rudy has over 25 years of experience in new business development for mobile software solutions and managed mobile services. His expertise includes Enterprise Cross-Platform Mobile Apps, Mobile Back-End, and ERP Integration. He also manages a fleet management system that includes GPS tracking, telematics monitoring, FMCSA-compliant ELD system, driver score cards, and in-cab video. His vertical markets include Consumer Packaged Goods, Field Service, Transportation and Logistics, Manufacturing, Retail, and Field Sales. He's passionate about delivering innovative and effective mobile solutions to various industries and helping businesses optimize their operations and performance. Connect with Rudy Website: https://velocitor.com/ LinkedIn: https://www.linkedin.com/in/rudynemeth/
On "Forbes Newsroom," Mark Montgomery, Retired Rear Admiral and senior director of the Center on Cyber and Technology Innovation at the Foundation for Defense of Democracies, discussed the conflict between Israel and Iran, President Trump's response, and what outright hostility between the two nations means for the Middle East.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textWhat if your most valuable asset isn't listed anywhere on your balance sheet? As businesses struggle with burnout, retention, and ever-increasing demands, well-being strategist Anita Barbero offers a compelling vision for transforming workplace cultures through mindful, strategic wellness integration.Drawing from her extensive experience with iconic brands including ESPN, Disney, and Chewy, Barbero dismantles the misconception that well-being is merely a nice-to-have perk. "It needs to be embedded into the very fabric of the organization," she explains, presenting a business case that's impossible to ignore: companies investing in mental health initiatives see up to four times return through reduced absenteeism, increased productivity, and lower healthcare costs.The magic happens when wellness isn't treated as a disconnected event but woven seamlessly into the corporate rhythm. Rather than disruptive hour-long sessions, Barbero advocates for "mindful minutes" before meetings, short guided breaks, and accessible resources that employees can engage with on their own terms. These micro-interventions, when practiced consistently, create measurable momentum.The pandemic marked a turning point, revealing what's possible when leaders show up with vulnerability and humanity. "Record numbers attended virtual well-being sessions," Barbero shares, "and executives appeared from their living rooms—not polished, but real." This crisis taught us that resilience isn't about pushing through; it's about pausing, connecting, and creating space for what's authentic.By blending science (evidence-based tools), spirit (purpose and connection), and strategy (sustainable practices), Barbero offers a holistic approach to workplace wellness that transcends trendy programs. In a workforce that's "tired, burned out, and craving something real," these practices aren't luxuries—they're necessities for organizations that want to thrive.Looking for practical strategies to transform your workplace culture? Connect with Anita Barbero at anitabarbero.com or find Renew Your Health on social media to discover how mindful moments can create measurable momentum in your organization.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Send us a textWhat happens when a million-mile corporate traveler trades global supply chains for hand-poured candles? Sherry Owens-Thompson's remarkable transformation from retail VP to founder of Wild Orchid Candle Company reveals how decades of strategic business experience can ignite an entrepreneurial flame.After years of feeling like "just another asset" in corporate America, Sherry embraced her passion for candle-making—discovering that creating the perfect candle requires a delicate dance between science and art. She explains the crucial differences between mass-market candles that burn black, sooty smoke and her premium, sustainable creations using coconut, apricot, and soy waxes that burn cleaner and last longer. Beyond building a thriving business with impressive customer retention, Sherry's story illuminates how entrepreneurship enables purpose-driven work. Through her WOW Academy, she brings STEAM education to young people, teaching emotional regulation and mindfulness alongside candle science. Her private labeling services help fellow small businesses create memorable branded products that outlast traditional promotional items.The conversation delves into the intersection of business strategy and social impact, offering practical wisdom for anyone considering their entrepreneurial journey. As Sherry says, "You truly are the master of your own destiny," emphasizing the importance of surrounding yourself with people who help you level up rather than hold you back.Ready to explore how your skills might fuel an unexpected business opportunity? Visit wildorchidcandles.com to discover how science, sustainability, and strategy come together in perfect harmony.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Want to learn more about refrigerated freight for the food and beverage industry? Listen to this week's last guest, Michael Cherney, the co-founder and CEO of Cooler Logistics! Michael shares his shift from the financial services sector to founding Cooler Logistics, their company's strategic focus on small to mid-sized customers, innovative operational approaches using technology, and the importance of customer retention and consistent pricing strategies! About Michael Cherney Michael Cherney is a proven leader in the logistics industry with 16 years of experience. He holds a master's degree in Global Supply Chain Management and a Lean Six Sigma Green Belt Certification. Known for his exceptional leadership, Michael, a first time CEO, leads a diverse team of experienced logistics professionals aiming to provide an exceptional experience to their carrier and customer partners alike. With an ideal customer profile of SMBs in the F&B vertical, his subject matter expertise in shipping fresh and frozen products shines. Connect with Michael Website: https://www.coolerlogistics.com/ LinkedIn: https://www.linkedin.com/in/michaelcherney/
Send us a textSolving the $10,000 Problem: Your Path from Personal Brand to Investment-Ready BusinessWhat separates thriving businesses from struggling ones? According to Grant McGaugh, CEO of Five Star BDM, it's the ability to solve high-value problems while building a multi-dimensional business strategy. In this illuminating session, Grant shares his journey from corporate IT professional to business advisor, revealing how a layoff in 2019 became the catalyst for creating a comprehensive business framework that now serves entrepreneurs worldwide.The cornerstone of Grant's approach is what he calls "the $10,000 problem" - identifying and addressing challenges that represent significant financial value to potential clients. This threshold matters because it's where prospects stop scrolling and start engaging. As Grant explains, "If what you're doing is not solving at least a $10,000 problem, most people will just keep scrolling past you." This insight forms the foundation of the BRAVE Blueprint - a methodology encompassing Brand identity, Research, Assets, Visibility, and Execution.Grant reveals how his business operates across three interconnected dimensions. Personal branding serves as the entry point, creating the know-like-trust factor essential for attracting clients. Business development transforms individual expertise into scalable frameworks, recurring revenue models, and operational efficiencies. Finally, investment banking strategies position businesses for capital raises, strategic partnerships, or eventual exits - requiring demonstrable competitive advantages, protected intellectual property, and reliable financial forecasts.For entrepreneurs feeling stuck, Grant offers a refreshing perspective on business growth: "Senior leaders typically aren't operating in the present, they're operating in the future. They're creating the future that we're going to experience." This forward-thinking approach includes developing specific milestones, building financial reserves, and sometimes considering acquisition rather than organic growth when time-to-market is critical.Ready to transform your business from personality-dependent to investment-ready? Connect with the Black Business Network every Friday and Saturday from 8am to noon Eastern time to learn more about growing your business and accessing this global community of entrepreneurs.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Listen to our featured guest today, Scooter Sayers of Cubiscan, sharing their role in the logistics industry, their four decades of journey, and Cubiscan's advanced automated dimensioning systems! Scooter delves into the upcoming National Motor Freight Classification (NMFC) changes, the importance of shippers understanding these changes to minimize invoice discrepancies and optimize pallet dimensioning processes, and the impact of digital transformation in the industry! About Scooter Sayers Scooter graduated from the University of Arkansas with a Bachelor of Science in Industrial Engineering and a Master of Business Administration. He, his wife, and his cat named Princeton currently reside in northeast Georgia. He began his career in transportation with ABF Freight in 1991 as a Pricing Analyst, progressing through several positions including Director – Rating & Traffic Services. In this latter role, he held responsibility for 100 employees in the corporate office as well as the Weighing & Research team spread across the ABF Freight network. He developed the LTL industry's first density-based tariff in 1993. Scooter is a former member of the National Motor Freight Traffic Association (NMFTA) where he served as Chairman of the Weighing and Research Committee and Chairman of the Outreach Committee. He also served as a member of NMFTA's Weighing & Research Association. He is a two-time winner of ABF Freight's President's Club. He is a member of the Arkansas Academy of Industrial Engineers. Following a 25-plus year career at ABF Freight and ArcBest Corporation, Scooter spent 3 years in the 3PL and freight brokerage space with several companies. He then formed Sayers Logistics LLC, an LTL transportation consultancy, to deliver LTL solutions by working with shippers, carriers, trade organizations, 3PLs, and technology providers to help move the LTL industry forward. Scooter is currently employed at Cubiscan, a leader in freight dimensioning solutions, as their Business Development Director – LTL Solutions. He spends his days speaking with shippers, carriers, and 3PLs to deploy solutions that maximize revenues and profits, minimize costs, and optimize systems. He enjoys running, the outdoors, BBQ cooking, supporting the special needs community, and following his beloved Arkansas Razorbacks. Connect with Scooter Website: https://cubiscan.com/ LinkedIn: https://www.linkedin.com/in/scootersayers/
Send us a textWhat happens when compassion meets operational excellence in healthcare leadership? Alexander Fernandez's journey from frontline nursing to Corporate Director at Jackson Health System reveals the transformative power of people-centered leadership in high-pressure healthcare environments.Known affectionately as "The Mayor," Fernandez brings a rare ability to unite clinical and administrative teams while driving measurable results. His leadership philosophy—"the heart behind the hustle"—perfectly captures how he balances human connection with strategic execution. Born into a family where his grandmother modeled compassionate service and his father rose from being a Cuban orphan to becoming the first Hispanic police officer in Metro Dade and eventually a U.S. diplomat, Fernandez inherited both compassion and a powerful work ethic that defines his approach to healthcare operations.While many leaders focus exclusively on metrics, Fernandez builds cultures that sustain performance by reducing turnover and fostering loyalty across diverse teams. "I build trust and structure at the same time," he explains, ensuring operational support recognizes that people are not just numbers. This approach has proven particularly effective when leading complex initiatives spanning patient access, stroke care, workforce staffing, and system-wide technology implementations.Mentorship stands as a cornerstone of Fernandez's leadership strategy. Having benefited from the guidance of a CEO who recognized his potential early in his career, he now pays this forward by nurturing others' growth. His advice to aspiring healthcare leaders? Find a mentor and don't let fear stop you from moving forward. "Confidence comes through experience," he shares, emphasizing that stepping into challenging roles builds the expertise needed to navigate healthcare's complex landscape.Connect with Alexander on LinkedIn under Alexander A Fernandez or email at afernandez3@jhsmiami.org to learn more about his approach to transformational healthcare leadership.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
In February, California Governor Gavin Newsom appointed Vera Zakem as California's State Chief Technology Innovation Officer at the California Department of Technology. Zakem brings deep experience from national security, democracy and human rights, and technology policy. Most recently, under former President Joe Biden, she served as the Chief Digital Democracy and Rights Officer at USAID, where she led global efforts to align emerging technologies with democratic values. Zakem assumes the role as California, like many governments, is accelerating its embrace of artificial intelligence. Justin Hendrix spoke with Zakem about the promise of state-led innovation and how to avoid its perils, what responsible AI governance might mean in practice, and how California might chart a course that's both ambitious and accountable to its citizens.
Did you miss listening to some expert insights featured on this show about leveraging AI and technology in your freight business? We're bringing Dhruv Gupta and Brad Hollister back on the podcast for a replay mashup episode to hear their goals in enhancing human capabilities and streamlining business processes through AI and tech! Connect with Dhruv Website: https://www.drumkit.ai/ LinkedIn: https://www.linkedin.com/in/dhruv4/ Connect with Brad Website: https://www.upwell.com/ Email: brad.hollister@upwell.com Watch Their Episodes on YouTube: https://www.youtube.com/watch?v=JZpZbKdMoSk https://www.youtube.com/watch?v=exumEsL36FY
Send us a textWhat does authentic leadership look like in high-stress healthcare environments? Dr. Devita Price, Director of Jackson Behavioral Health Hospital, reveals the powerful intersection of personal resilience and professional excellence in this candid conversation.Few healthcare leaders bring the unique perspective Dr. Price offers. With experience spanning maternal health, child hospice, and behavioral health, she's developed a leadership philosophy grounded in compassion and cultural humility. But what truly sets her apart is how she's transformed personal challenges into leadership strengths. As a mother of eight, foster parent, domestic violence survivor, and healthcare executive, Dr. Price embodies the resilience she cultivates in her teams.Throughout our discussion, Dr. Price shares practical wisdom on creating psychological safety in high-stress environments through open communication and modeling vulnerability. She addresses critical equity gaps in mental healthcare, particularly in maternal mental health, and emphasizes the importance of listening to underserved communities. Her insights on the evolving skill set needed for Chief Nursing Officers—from strategic agility to emotional intelligence—offer valuable guidance for healthcare leaders navigating today's complex landscape.Perhaps most inspiring is Dr. Price's commitment to authenticity. Currently writing a book about her journey, she views sharing her story as both personal therapy and a way to destigmatize struggles others face. Her message to fellow healthcare leaders resonates deeply: lead with purpose, stay humble, and remember that your impact extends beyond clinical outcomes to building a legacy rooted in compassion, equity, and resilience.Connect with Dr. Devita Price on LinkedIn or email her at Davida.Price@JHSMiami.org, and discover more episodes of the Follow Brand Podcast at 5StarBDM.com.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
How can you protect yourself as a freight broker from fraud and preserve relationships with trusted carriers? Tune in to this episode with Solomiya Tomkiv to learn more about WireBee and its power to streamline brokerage operations! Here's What to Learn From This Episode: WireBee's Mission & Background: WireBee's launch post-COVID to combat freight fraud, leveraging co-founder Andre's VoIP expertise. Targeting fraudulent actors to protect carriers is a core focus. Fraud Detection Mechanism: WireBee's system provides unique phone numbers for brokers, ensuring inbound calls are processed with real-time spoof detection. Integrates with tools like Highway and Carrier411 for compliance checks and alerts on suspicious multiple MC associations. Market Engagement Strategy: Building strong carrier relationships as a fraud defense. WireBee's future roadmap includes attending FreightWaves in November for customer feedback and engagement. Focus on phone-system agnosticism to accommodate all users, enhancing market reach. About Solomiya Tomkiv Solomiya grew up immersed in the world of trucking, witnessing firsthand the challenges that carriers and brokers face daily. Her family's trucking business gave her early exposure to the complexities of logistics, from managing freight operations to navigating the industry's financial and operational hurdles. With a degree from JCU, Solomiya combined her industry knowledge with a strategic mindset, leading her to take on leadership roles in logistics and transportation. She co-founded FreightRate, a company focused on providing tailored logistics solutions, further deepening her expertise in freight management and supply chain optimization. Recognizing a major inefficiency in the freight brokerage space—reliance on manual phone calls for booking and tracking shipments—Solomiya saw an opportunity for innovation. She co-founded WireBee, an AI-powered communication platform designed to help freight brokers automate routine phone calls, increasing efficiency and reducing costs. Under her leadership, WireBee is revolutionizing how brokers interact with carriers, improving response times, and streamlining operations across the industry. Connect with Solomiya Website: https://www.wirebee.com/ LinkedIn: https://www.linkedin.com/company/wirebee/
Send us a textWhat happens when your work no longer feels true to who you are? In this eye-opening conversation with Professor Richard Thompson, we explore the challenging yet rewarding journey from corporate success to educational impact – a transition that reveals profound lessons about purpose, authenticity, and personal reinvention.After 25 years in telecommunications with companies like AT&T, Thompson reached a critical crossroads when he could no longer deliver the customer satisfaction that had once energized him. Rather than continuing down a path that conflicted with his values, he embarked on a journey of self-discovery that ultimately revealed his true purpose: helping people grow. This realization led him to education, where he now empowers students to find their own path by understanding their passions, strengths, and interests.Thompson shares a practical framework for anyone contemplating career transitions: identify what you're passionate about (what you'd do without payment), what you're good at (as validated by others), and what genuinely interests you. By exploring careers connected to these elements, you can uncover dozens of potential paths aligned with your authentic self. The critical insight? You don't start over when transitioning – you repackage the valuable skills you've accumulated throughout your professional life.For professionals feeling stuck or unfulfilled, Thompson offers reassurance that your experience is never wasted. The key lies in networking extensively, researching thoroughly before making changes, and understanding that modern careers require adaptability. As he wisely observes, three things are always in motion: social norms, technology, and time. Don't waste precious time in work that doesn't align with your true self. Instead, focus on who you want to BE rather than what you want to HAVE, and everything else will naturally follow.Ready to discover your purpose and make a meaningful career transition? Listen now and learn how to turn professional expertise into personal fulfillment. Then share your own transition story with us – we'd love to hear how you're redefining success on your terms.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Jeff Shafer, CEO of CommonGood Capital, speaks with Ferdinand Turatsinze, a young African investment analyst working with Fortis Green on renewable energy investment projects. Ferdinand details his professional path from schooling in his home country to earning his Master's degree in Business and Technology Innovation at the University of Notre Dame, his experience at Agahozo-Shalom […]
Send us a textThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
What happens when unstoppable determination meets next-level creativity on the sales floor? In this powerhouse episode of the Millionaire Car Salesman podcast, Sean V. Bradley sits down with automotive sales phenom Tiffany Jean Haggerty-Kruzer—a woman who's rewriting the rules and setting new records at her Honda dealership. "Too many people are busy selling the car when they should be busy selling the appointment." — Tiffany Jean Haggerty-Kruzer From bold marketing moves to unexpected customer connection strategies, Tiffany brings an energy and perspective that will challenge everything you think you know about car sales. Her journey is real, raw, and packed with insights dealership professionals can't afford to miss. "When people tell me I can't do something... it makes me want to show everyone that I can do better than everyone else." — Tiffany Jean Haggerty-Kruzer If you're ready to think bigger, sell smarter, and stand out in your market, this episode is your blueprint. Just be warned: it might change the way you sell forever! Key Takeaways: ✅ Innovative Marketing: Tiffany differentiates herself by using personalized postcards, lottery tickets, and relationship-building tactics to enhance customer engagement and satisfaction. ✅ Networking Strategy: Effective use of social media groups and reciprocal relationships with other local businesses boost her sales and referral network. ✅ Overcoming Challenges: Despite early gender bias, Tiffany's resilience and commitment to excellence propelled her to the top of her field. ✅ Family in Automotive Sales: Tiffany's success has inspired her daughter to follow in her footsteps, building a successful career in car sales. ✅ Focus on Customer Relations: By treating customers as friends and continually fostering these relationships, Tiffany ensures a steady stream of referrals and repeat business. About Tiffany Jean Haggerty-Kruzer Tiffany Jean Haggerty-Kruzer is a seasoned automotive sales professional with over 23 years of experience in the industry. Starting her career in 2001, Tiffany has demonstrated exceptional skill and resilience, transitioning from selling cars at a Honda dealership, where she is currently the top saleswoman, to becoming a notable figure in the automotive sales community. Known for her ability to sell over 60 cars in a month, Tiffany not only excels in vehicle sales but also in building meaningful customer relationships and inspiring fellow sales professionals. Her daughter, Liana Nikel, is also a talented salesperson in the automotive industry, working with GMC and achieving success early in her career! The Path to Success: Insightful Lessons from a Female Automotive Trailblazer Key Takeaways: Embrace resilience in a challenging automotive environment, especially as a woman in a male-dominated industry. Harness innovative strategies and technology to maximize efficiency and sales outcomes. Foster invaluable networks and relationships within the industry and community for sustained success. The automotive industry, like many others, is often seen as a male-dominated space. Yet, trailblazers like Tiffany Jean Haggerty-Kruzer have shattered these perceptions, proving that women can excel and redefine success in car sales. This engaging conversation between Sean V. Bradley, LA Williams, and Tiffany reveals insightful themes centered around resilience, innovation, and networking. Each of these themes is crucial for anyone looking to thrive in the automotive sales world. Resilience Against Industry Challenges Resilience is a recurring theme throughout the transcript. Tiffany's journey in the automotive industry wasn't smooth from the outset. Her initial challenge was during a job interview with a BMW dealership, where her potential was prematurely judged based on her gender. "The manager walked in, saw I was a female, and walked right back out," she reflects, with a sense of triumph over what would have discouraged many. Such prejudices, unfortunately, aren't rare. Many women in various industries face similar biases. Tiffany's story serves as an inspiring testimony that challenges are not roadblocks but stepping stones to success. Her approach is clear: "Pretty funny because that honestly gives me more drive. When people tell me I can't do something…it makes me want to show everyone that I can do better than everyone else." The broader implication is a call for resilience in the face of unfair treatment and stereotypes, advocating for perseverance and persistence. Tiffany's success speaks to those who doubt their capabilities in overcoming industry-specific hurdles and provides a beacon of hope for aspiring female professionals. Leveraging Innovative Strategies and Technology Innovation, especially in terms of leveraging tools and personal strategies, is crucial for sustained success in the automotive industry. Tiffany illustrates a clear understanding of how standing out requires more than just conventional techniques. She asserts, "I always wanted to be different than everyone else because that's what makes you successful." Her use of handwritten postcards, light-hearted lottery tickets, and the creation of evidence manuals highlights a sophisticated approach to building relationships and enhancing customer engagement. She explains, "People don't like to open up envelopes, you know, too much. So, I really feel that if you have it on a postcard and they get it in the mail, they're going to read it right away." Additionally, there's an emphasis on the integration of technology and automation in streamlining operations. Bradley's advice regarding AI underscores the importance of embracing technological advancements. "I would love to be able to promote your business," Tiffany concurs, signaling an openness to adopting innovative tools that can further accentuate her already effective strategies. Such tools can increase productivity and allow industry professionals to scale their efforts, revealing the potential impact of technology on sales efficiency. Building Networks for Long-term Success Networking within the industry and broader community is an essential element of Tiffany's success story. Her strategy in creating valuable, sustained relationships lays the foundation for reliable referrals and repeat business. Her community engagement, characterized by distributing business cards with donuts to banks and clothing stores, exemplifies her proactive approach to fostering relationships. "Basically, I have just…one big friendship because they'll know who to call when they need a car," she shares, underscoring the importance of turning customers into long-term allies and advocates. This relational approach allows her to close a significant number of referral-based deals each month and steadily build her reputation. Professionals in the automotive industry can learn from Tiffany's approach to networking. By developing reciprocal relationships, such as with mortgage brokers and real estate agents, sales associates can create a widened network of potential customers and referrers. The broader implication here is the undeniable value of community integration and professional alliances in achieving robust, long-term success. Without limiting herself to traditional norms, Tiffany has utilized a combination of personal initiative, relationship-building, and innovative thinking to redefine success in the automotive world. For emerging and seasoned professionals alike, her approach presents actionable insights: aim for excellence irrespective of prejudice, employ technology to enhance efforts, and cultivate indispensable networks. Through these insights, Tiffany Jean Haggerty-Kruzer not only stands as a model for female empowerment but also as a luminary for all who strive to excel in the automotive sales industry. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more! Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more! NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more! Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more! Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
Send us a textWhat does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands.Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." While waiting for bar exam results, he created his first digital product—a $397 course on law school success—marketing it through guerrilla tactics and early Google AdWords. This initial venture allowed him to leave his legal career behind and develop expertise across multiple niches, eventually leading to the creation of his Genius Profit System.The conversation dives deep into the psychology behind business growth, with Ron revealing that the path to major success often isn't flashy or exciting. As his mentor Richard Cousins says, "Making money is boring. Making a lot of money is really boring." This counterintuitive wisdom highlights why many entrepreneurs struggle—they abandon what works to chase shiny objects instead of doubling down on proven strategies.Through his work with major brands like Hay House and Ryan Levesque, Ron has refined a diagnostic approach that identifies the highest leverage points in each business. For some, it's creating premium offers to monetize their most loyal followers (the top 1-3% who will pay ten times more). For others, it's expanding reach to attract new leads. The key is customizing the approach based on existing strengths rather than following cookie-cutter formulas.Perhaps the most powerful insight Ron shares is disarmingly simple: entrepreneurs either win or they learn. This win-win proposition, coupled with his belief that "all growth happens outside the comfort zone," forms the philosophical foundation that has guided countless business owners through the challenging journey to seven figures and beyond.Connect with Ron at ronreich.com, where you can download his free 60-second profit checklist and transform the way you approach business growth.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Send us a textWhat does it truly mean to lead with quiet strength in healthcare? Mavel Arinal, Corporate Director for Clinical Practice and Regulatory Compliance at Jackson Health System, demonstrates how soft-spoken determination can drive transformative change.From her beginnings as a labor and delivery nurse in the Philippines to her current leadership role, Mavel shares the pivotal moments that shaped her professional journey. After immigrating to the United States, she took a humble step back, working as a certified nursing assistant while studying for her NCLEX exam—an experience that taught her invaluable lessons about resilience and the dignity in serving others.The conversation reveals how a simple question to a nurse educator sparked Mavel's passion for education, eventually leading her to discover her gift for empowering others. This curiosity and her willingness to embrace new opportunities facilitated her remarkable transition from bedside to boardroom. Her personal brand tagline, "Lead quietly, change everything," perfectly captures her leadership philosophy that true impact comes not from being the loudest voice in the room, but from intentional observation, deep understanding, and strategic decision-making.Mavel offers powerful insights into the delicate balance between compliance, culture, and compassion when leading complex healthcare initiatives. She discusses how her experience with clinical research transformed her approach to evidence-based leadership and why she believes compliance is evolving from a task-oriented function to a strategic driver of safety, equity, and excellence in healthcare.For healthcare professionals feeling unseen or stuck in their careers, Mavel's journey provides inspiring wisdom: "Progress is not always a straight path, and starting over doesn't mean you've failed." Her story demonstrates that extraordinary achievement is possible with focused determination and continuous forward momentum.Ready to discover your own leadership potential? Connect with Mavel on LinkedIn to learn from her experiences and publications, and explore more episodes of the Follow the Brand Podcast for strategies to develop your professional brand and presence.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!