Podcasts about textrecruit

You're probably texting right now, aren't you? And if you're not texting now, you will be soon. That's why text recruiting remains such a hot solution. And that's why industry veteran Ty Abernathy launched Grayscale. But there's a lot of competition out there - hello Canvas, TextRecruit, Emissary, Rectxt, and the rest - so escaping the Firing Squad with his pride intact is no guarantee. Did Ty survive, and what about that name, the one that sounds more like an investment firm or a bad '80s Tarzan movie? Gotta listen to find out.

You're probably texting right now, aren't you? And if you're not texting now, you will be soon. That's why text recruiting remains such a hot solution. And that's why industry veteran Ty Abernathy launched Grayscale. But there's a lot of competition out there - hello Canvas, TextRecruit, Emissary, Rectxt, and the rest - so escaping the Firing Squad with his pride intact is no guarantee. Did Ty survive, and what about that name, the one that sounds more like an investment firm or a bad '80s Tarzan movie? Gotta listen to find out.

You're probably texting right now, aren't you? And if you're not texting now, you will be soon. That's why text recruiting remains such a hot solution. And that's why industry veteran Ty Abernathy launched Grayscale. But there's a lot of competition out there - hello Canvas, TextRecruit, Emissary, Rectxt, and the rest - so escaping the Firing Squad with his pride intact is no guarantee. Did Ty survive, and what about that name, the one that sounds more like an investment firm or a bad '80s Tarzan movie? Gotta listen to find out.

Any modern sales strategy must include offline engagement with sales gifts. In the COVID era, prospects, customers and even employees are craving something that will break the pattern of their daily activities — and nothing beats a physical gift delivered to their home to do just that. This is the topic of this episode of the Modern Selling Podcast with my guest Erik Kostelnik, the co-founder and CEO of Postal.,io, a sales and marketing engagement platform that generates leads, increases sales, and improves customer retention.  Prior to Postal.io, Erik founded TextRecruit, one of the fastest-growing HR technology companies in the world, leading it to acquisition in 2018 by iCIMS, Inc. He also served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500. Erik was named an Upstart 50 Top Inventor by the Silicon Valley Business Journal in 2017. Listen to this episode to learn more about using sales gifts in your account-based marketing strategy. The Ever-Evolving Selling Environment In this new virtual world, sellers need to think differently about how they approach their business and, more importantly, sales leaders who grew up selling in a very different way in a completely different environment. Years ago it was all about the phone and cold calling. Sellers came up with different strategies on how to use the phone, how to make people engage during a cold call. “How to cold call was a big thing in the late 2000s,” Erik says. “And books were written on how to cold call but then you realize everybody got that book. Everybody got that memo of how to cold call, so then the impact of cold calling got suppressed and ultimately we had to change the way we do things.” Then in the 2010s, came along platforms for sales cadences that allowed a salesperson to schedule emails and call sequences. But as it happened with the cold calling playbook, now everybody knows about that. According to Erik, the new trend today centers around social selling, video for sales, and sales gifts sent through direct mail. “You're starting to see this differentiation happening,” Erik says. “And by the way, 10 years from now everyone's going to have this Playbook. So don't think that this is going to be where it stops. You always gotta be learning. You always got to be figuring out, what are competitors not doing? What can I do more effectively and how can I scale that?” Sales leaders need a scalable system where they can dedicate technical and human resources to increase pipeline and revenue. Such a system is Account-Based Marketing (ABM) or Account-Based Selling (ABS). According to HubSpot, account-based selling is a multi-touch, multi-channel strategy coordinated across the entire company to pursue a target number of high-value accounts. An ABS strategy is a hyper-personalized approach to go after strategic accounts. Erik says you must ask yourself several questions, such as: How do you attack these strategic accounts? How much do you want to spend on each target account per lead? What do you need to do for that opportunity (what is the cost per opportunity)? What channels will you use in your omnichannel approach? Using Sales Gifts in your Account-Based Marketing Strategy A successful account-based strategy will seek sales engagement through a variety of channels, both online and offline. Erik’s company, Postal.io specializes in helping companies engage prospects and customers offline, with physical corporate gifts sent by mail and tracking them within the CRM’s workflows. These gifts may include a gift certificate or gift card, a gift basket or any kind of personalized gift, like a mug or a holiday season card with their names and interests. He says he is educating people on how to leverage and how to scale the offline in direct correlation to how they scale the digital. Unfortunately, not every company has even scaled the usage of their digital sequences (like email automation, for example). Today, however, it’s imperative that every sales leader understands what sequences his or her team must use, what works and what doesn’t. “You got to look at what it is in your opportunities,” Erik says. “So how many calls did it take to get an opportunity? How many emails did it take to get an opportunity? And then with Postal what we're able to do is, because everything is tracked inside any CRM that you use, you can then see how many offline pieces that I've had in this account for in this opportunity. How much did I spend on this gift? If that cost for that lead or that opportunity to that meeting was $80, you got to make sure that that's in the account record. That is the key.” Sales leaders in mid-market and enterprise companies are very familiar with account-based selling or account-based marketing. Instead of focusing on lead volume, they define well their target buyer personas and industries and go after specific clients or accounts. According to Erik account-based marketing has everything to do with blueprinting, appointment dialing, sequencing, and running demos. You need a strategy or policy per account, knowing how much you are willing to spend on them, through advertising, social media, or direct mail. “Define the dollar amount that you want to spend per account,” Erik says, “and then develop your sequences for your sales reps on those blueprints that you’ve created within that account. And that really for me is scalable.”  Offline Engagement with Sales Gifts Anytime a sales gift is sent, the salesperson must include a personalized message. That message must be aligned with the overall branding of the company and follow marketing guidelines and policies for product promotion. For example, there might be a policy against sending alcohol to a client and your sales reps must be aware of that. There must be a process within your company to approve sales gifts, budget, design and messaging. Listen to this episode as Erik explains why sales and marketing alignment is necessary for a successful account-based strategy. Erik states that Direct Mail today is more relevant than ever and should be part of the new normal of selling. “We got a lot of folks saying I'm just not sure about sending Direct Mail pieces or things to people at their homes,” he says. “Believe it or not, people are extremely receptive to receiving anything at home, anything that takes them away from the daily norms that they're facing: Zoom calls, phone calls, putting data into whatever system they have. People want a break. So, break up the day and give someone something that they can physically engage with.” Offline engagement is about engaging with people where they are, but your sales team must do it through the right message with the right branding, at the right timing and must be relevant in the sales process. “You create a different brand experience when you actually engage with someone offline,” Erik says. “The data that supports why you need to be using offline engagement and why you should be sending things to people's homes. I have not heard yet anybody tell me that they are not happy to see the UPS man.” Offline engagement is not only a great prospecting strategy but also a way to engage with employees. Listen to our conversation to find out how gifts are a valuable strategy to motivate and engage remote employees, prospects and existing customers. As a sales leader, you must have an omni-channel approach to touching every sales prospect. You already have email and phone, but you must also add social selling, video for sales and offline engagement with platforms like Postal.io. Outline of this Episode [2:00] About Erik: From Seller to Entrepreneur and CEO [10:00] What sellers need to be doing differently to reach today’s modern buyer  [17:30] How to effectively engage your audience with online and offline efforts [21:54] Account-Based Selling or Account-Based Marketing? [29:30] Offline engagement with the perfect gift [31:10] Is direct mail still relevant? Resources Mentioned in this Episode Connect with Erik on LinkedIn Follow Erik and Postal.io on Twitter: @erikkostelnik and @postalinc Postal’s website Erik’s favorite movie: Braveheart Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Modern Selling on the App of Your Choice!

Sponsored by Textrecruit alternatives Outmatch takes on Private equity. https://hrtechfeed.com/outmatch-announces-private-equity-investment/ Phenoms Chatbot Case Study https://hrtechfeed.com/phenom-study-recruitment-chatbots-double-candidate-leads/ Phenom New Products https://hrtechfeed.com/phenom-launches-four-new-product-innovations/ NAS Acquired https://hrtechfeed.com/nas-recruitment-acquired/ Landing.jobs gets funding  https://blog.landing.jobs/making-2m-work-for-you-our-tech-community-4f5bf79267f Smashfly Rec Marketing report https://hrtechfeed.com/smashfly-recruitment-marketing-research-spotlights-talent-attraction-trends/ Got a project that an HR freelancer can handle? From writing an employee handbook to freelance sourcers to HR bloggers you can find the right freelancer to handle your HR or recruiting needs right now on https://hrlancers.com/

The CandEs Shop Talk Podcast welcomes Birch Faber, VP of Marketing at TextRecruit, software for recruiting and HR that uses text message, live chat, and artificial intelligence to help companies hire better people, faster — and a proud Candidate Experience Awards sponsor. Listen in on how improving candidate experience impacts recruiting and the business bottom line.

At the iCIMS analyst day last month, the boys sat down with Erik Kostelnik, founder and CEO at TextRecruit, a recent acquisition by iCIMS. If you've never heard Erik, you're in for a treat. We talk CareerBuilder, Dice, chatbots, competing with Slack and much more. Michael Wilczak, SVP, Strategy & Corporate Development at iCIMS also joined in. Enjoy this Nexxt exclusive.

Hey kids, it's The Shred for October 2, 2018, brought to you by Judge.com. Whether you're moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization's long-term growth. To the news: Popular text recruiting platform and iCIMS property TextRecruit has introduced Automated Scheduling. Employers can integrate their Microsoft or Google Calendar and trigger a scheduling event from their TextRecruit dashboard. Users can also use Ari, the company's AI technology to schedule events as well. With companies like Hire by Google and startup GoodTime getting into the automated scheduling game, the time seems right for a messaging company to throw its hat in the ring too. In other news, popular freelance marketplace Upwork is going public this week. The opening price is estimated to be between $12 – $14, which is an increase from $10 – $12 yesterday. Analysts expect the stock to settle in around $20 per share. Lastly, Amazon has raised the minimum wage for its workers to $15-per-hour. Vermont senator Bernie Sanders applauded the move, congratulating Amazon founder Jeff Bezos “for doing exactly the right thing.” Be sure to tune into the weekly show for deeper opinion on news you hear on The Shred. Once again, thanks to our sponsor Judge.com. With over 48 years of experience and success, Judge is an industry leader in technology, talent and learning solutions. Judge is a family-owned business which has grown globally with offices in the United States, Canada, India and China. Learn more at j-u-d-g-e-dot-com. Cheesman out.

The boys discuss updates on the text recruiting wars, featuring the likes of Jobvite, TextRecruit, iCIMS, Canvas and Emissary. Plus, Chad talks “shortage,” acquisitions by Ultimate Software and Slack, and, of course, what episode would be complete without CareerBuilder's continuous fall into the abyss. Enjoy, and visit our sponsors America's Job Exchange, Sovren and JobAdX.

Hey boys and girls, it's The Shred for July 18, 2018, brought to you by Judge.com. Whether you're moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization's long-term growth. To the news: Cloud-based management software provider Ultimate Software acquired France-based HR solutions company PeopleDoc for $300M yesterday in cash and stock; Ultimate Software's 4.1k clients represent 38M employees; PeopleDoc serves 4M employees; PeopleDoc had previously raised $51M. In more acquisition news, Slack acquired Denver-based enterprise software startup Missions this week; terms were undisclosed; Missions enables businesses to customize Slack with additional features; the team will work in Slack's Denver offices; members will continue in their current assignments; Slack has raised $790M to date. Next up, listeners will remember iCIMS acquired TextRecruit earlier this year. Well not to be outdone, Jobvite has announced a partnership with TextRecruit competitor Canvas to provide text recruiting solutions for its users. “This latest update to the Jobvite platform offers recruiters a must-have solution to engage candidates and immediately start a conversation, on their terms, within seconds,” said Jobvite Chief Product Officer, Robert Tsao. “With this new functionality, hiring teams can provide jobseekers with instant access to resources, eliminate time spent waiting for responses, and easily stay in touch over time in order to build lasting, authentic relationships.” As usual, we'll be sure to discuss the news in greater depth on the weekly show, so be sure to tune-in. Once again, thanks to our sponsor Judge.com. With over 48 years of experience and success, Judge is an industry leader in technology, talent and learning solutions. Judge is a family-owned business which has grown globally with offices in the United States, Canada, India and China. Learn more at j-u-d-g-e-dot-com. Cheesman out.

Erik Kostelnik is the Co-Founder and CEO of TextRecruit, a candidate and employee engagement platform that leverages text, chat and artificial intelligence to help companies hire better people, faster. Prior to TextRecruit, Erik served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500 and ran sales as VP at Identified through its acquisition by Workday in 2014. He acts as an advisor to startups including Eatify.com, Outreach.io and HIRABL, was named an Upstart 50 Inventor by the Silicon Valley Business Journal and lives in San Jose with his wife and three kids.   Agenda: Ben/Erik find common ground with basketball - Erik played power forward in college. Erik talks about his Finance background in college on the east coast and how he made it to Silicon Valley Erik gets tired of making a lot of money for other people as a sales pro. Starts TextRecruit Erik opens up about how recruiters use texting for recruiting. Coming soon - You will soon be able to apply to Chipotle over text message. Can I get guacamole with that? Erik talks about how his company got acquired by iCims Erik gifts a bag of coffee to his friend at Cracker Barrel, Sumato Coffee of course Out   Links: TextRecruit website - https://www.textrecruit.com/ Erik on LinkedIn - Erik Kostelnik Erik on Twitter - https://twitter.com/ErikKostelnik   Sponsor: www.sumatocoffee.com Coming soon: New Secret Tech Sauce website, here - www.benmartinez.co

Monster makes friends with TextRecruit and Zip is somehow worth $1B... Andrew and Jason discuss this and more in this week's recruiting.technology podcast!

Episode 2: TextRecruit Acquired by iCIMs • Jobvite Hack: Rating Scale • Instant Pot Instant: Spaghetti and Meatballs • Wrap up

The holidays are over, and business is business. The boys are back at it this week, pulling no punches … just like you like it. Believe it or not, in addition to talking Google, Indeed and others, Monster (remember them?) get mad airtime. Here's a breakdown. Monster's new ad strategy Albert the Frog (don't ask) Indeed lays the smackdown TextRecruit partners There's a new addition to the “steaming hot pile of garbage” And must more, as always. Listen now, and visit our valued sponsors: America's Job Exchange, Sovren, Ratedly and newly pimped Catch 22 Consulting.

This week, HR's most dangerous podcast takes on a variety of topics, starting with “period leave,” avoiding most of the landmines this topic invites. The boys also cover Purple Squirrel and wether or not charging job seekers can work or not, the success of TextRecruit, the ridiculousness of Talentegy and even discuss the automation of everything. Hat tip to sponsors America's Job Exchange, WebClipDrop.io and Beyond.

In this episode of our new partner podcast, WorkingTech, Kevin W. Grossman interviews TextRecruit Founder and CEO, Erik Kostelnik. Listen to the show to learn the about clever technology which allows TextRecruit to deliver text messaging and chat tools that help the world's best employers attract talent, recruit candidates and engage employees.

There has been a fundamental shift in how we communicate. It’s not “going to happen”. It has happened. Statistics show that text messages (SMS) have a 37% response rate within the first 12min. Organizations can leverage this for employee and candidate-to-recruiter communications. There are amazing opportunities to automate, track and build campaigns for recruitment strategies.Erik Kostelnik is the Founder & CEO of TextRecruit, which provides a central location for recruiting teams to send, manage and track candidate text messages at scale, without use of a personal network. Since the founding, they have grown their product portfolio to help businesses attract talent with TextApply, hire talent with Mobile Career Sites, and source talent from any website using their Chrome Extension.After conducting research with some of the largest recruiting teams in the world, the feedback showed that texting was an effective means of communication with prospects and candidates. However, there was no technology to organize, send and track the messages. Erik shares his career story and what lead him to the creation of TextRecruit. Early on, he realized the beginning of data commoditization. He then set out to build a platform that would centralize text messages so that recruitment teams can leverage this powerful method of communication.