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Grace Woods, VP Global Head of Marketing at Patreon, joined me on the Modern Startup Marketing podcast. Prior to Patreon, Grace held executive roles at Flexport, Kloudless (Series A startup), and Salesforce (for 5 years). Patreon was founded in 2013, has over 200 people, and is based out of San Francisco, CA. They've raised Series E ($258.3M total). Patreon is a creator-founded membership platform that helps creators change the way their art is valued through a direct relationship with their fans. Thousands of video makers, podcasters, musicians, writers, game developers, and other creators are making a salary on Patreon. Creators offer their fans a monthly membership. So I've been part of DGMG's Patreon ($10/mo.) for months. $10 seems like nothing, but when you have thousands of fans, that's amazing recurring revenue. Here's what we hit on: How Grace made her way over to Patreon and the personal significance of working there; First days and weeks at Patreon, what she focused on and then COVID hit and brought various challenges; Marketing is 40 people across Creative, Brand, Demand Gen, Product Marketing, Web Engineering, Marketing Operations, Customer Marketing and Events. How Grace gets the pulse on everything; What it means to set the bar on content (when your customers are content creators themselves); Patreon's very successful creator ambassador program that fuels their content engine; Frequent content is not as important as authentic, valuable content; Grace offers up tips on how to approach virtual events; Top Patreon creators (including While She Sleeps with a link to their PR video); Some super creative marketing ideas from Grace's creative and social team (including visually celebrating creativity plus spreading the word about what we offer); How Grace continues to stay creative; The idea of having a "village of advisors" to help solve different problems; New ideas have to run through the customer obsession litmus test; Grace's story on failures and learnings going forward (HINT: listen to your customer vs. push your own message); How to approach website redesign in a balanced way; How to balance both brand + demand to drive growth; Grace's marketing pet peeve; Grace's mantra to "do what you suck at" and how that relates to marketing. You can find Grace on LinkedIn: www.linkedin.com/in/gracewoods Find out more about Patreon: www.patreon.com Link to While She Sleeps creative PR video: https://www.youtube.com/watch?v=j5mKa0r8Fjk For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message
"The quest to get up every morning, push the envelope and to do things just a little better is what drove me to quit a well-paying, secure job and jump into the ocean of entrepreneurship." Joshua Northcott is the CTO and co-founder at Hounder, an award-winning design and development company that specializes in large web system implementations and product applications. Prior to Hounder, Josh led the Web Engineering and Operations Department at Esri, a multi-billion-dollar software company located in Redlands, California. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theindustryshow/support
Shopware https://en.shopware.com WEucEU is an interdisciplinary and multilanguage Unconf. Be part of the second Web Engineering Unconference Europe (former PHP Unconference Europe) based on the wonderful island of Majorca. Meet great guys'n'gals, sun & fun, gripping topics without the hassle of a conference. And it's Majorca. Again! How cool is that? This is the second Web Engineering Unconference Europe ever. Since it is an un-conference it is really in your hands what will happen. Web engineering focuses on the methodologies, techniques, and tools that are the foundation of Web application development and which support their design, development, evolution, and evaluation. Wikipedia The learning from PHPucEU is: No chance to keep it to PHP alone. Other technologies always slipped in. So we decided to open it up in the first place and invite all web developers, engineers, architects, DevOps, not only the ones dedicated to PHP. Join us on the lovely Island of Majorca to talk about problems and solutions we all need. Open Source Shopware Sponsor - Web Engineering Unconference EU (weuceu)
WEucEU is an interdisciplinary and multilanguage Unconf. Be part of the second Web Engineering Unconference Europe (former PHP Unconference Europe) based on the wonderful island of Majorca. Meet great guys'n'gals, sun & fun, gripping topics without the hassle of a conference. And it's Majorca. Again! How cool is that? This is the second Web Engineering Unconference Europe ever. Since it is an un-conference it is really in your hands what will happen. Web engineering focuses on the methodologies, techniques, and tools that are the foundation of Web application development and which support their design, development, evolution, and evaluation. Wikipedia The learning from PHPucEU is: No chance to keep it to PHP alone. Other technologies always slipped in. So we decided to open it up in the first place and invite all web developers, engineers, architects, DevOps, not only the ones dedicated to PHP. Join us on the lovely Island of Majorca to talk about problems and solutions we all need. Remote work developers from the boss - Web Engineering Unconference EU (weuceu)
WEucEU is an interdisciplinary and multilanguage Unconf. Be part of the second Web Engineering Unconference Europe (former PHP Unconference Europe) based on the wonderful island of Majorca. Meet great guys'n'gals, sun & fun, gripping topics without the hassle of a conference. And it's Majorca. Again! How cool is that? This is the second Web Engineering Unconference Europe ever. Since it is an un-conference it is really in your hands what will happen. Web engineering focuses on the methodologies, techniques, and tools that are the foundation of Web application development and which support their design, development, evolution, and evaluation. Wikipedia The learning from PHPucEU is: No chance to keep it to PHP alone. Other technologies always slipped in. So we decided to open it up in the first place and invite all web developers, engineers, architects, DevOps, not only the ones dedicated to PHP. Join us on the lovely Island of Majorca to talk about problems and solutions we all need. Remote work by super mum - Web Engineering Unconference EU (weuceu)
In this episode, Bella Kazwell, Web Engineering Lead at Asana, a leading web-based work management system, tells host Danniele about her work at Asana. She describes how she got her dream job and gives advice for all STEM professionals. You'll also learn about the struggles she has faced - and overcome - as a woman in tech. Bella Kazwell is the Web Engineering Lead at Asana, with more than 15 years of experience in engineering roles. She has spent the past seven years on the engineering team of Asana, building products to empower teams to thrive. Relevant Links: Asana Asana Blog: "Building a Diverse and Inclusive Workplace: Q&A with Dustin Moskovitz" Carnegie Mellon School of Computing Science The Eisenhower Matrix ImpostorSyndrome.com (Website of Dr. Valerie Young, expert on Impostor Syndrome) Hosted by: Danniele Livengood (@livengood) Theme Music: “Positive and Fun” by Scott HolmesProduced by: Vanessa Reich-Shackelford Please consider leaving us a review on iTunes or Stitcher! For more from Westcoast Women in Engineering, Science and Technology, you can follow us on Twitter at @WWEST_SFU, on Facebook at @WWEST.SFU, and subscribe to our biweekly newsletter at wwest.ca.
Mirko is Co-Founder and CEO of digital worx, a mobile Software Development Company. In 1998 he founded his first company in the technology sector. Since 2017 he is technical lead Advisor at Blackpin Secure Communication, Lead Architect at building the Agriculture IoT Platform Large Scale Demonstrator of KATANA project under HORIZON 2020 and Member of the advisory board of DigitCode a company focussing the improvement of reliable communication in the Internet of Things. Since 2012 he teaches Web Engineering and mobile Software Development at Heilbronn University. Mirko is involved in public and private research activities for open standards and disruptive business models in the Internet of Things. He is a member of the Internet Of Things Council, a worldwide IoT think tank. As part of the European Commission’s Future Internet program, he supports and builds startups in the fields of eHealth and industrial IoT. In this function, Mirko is coaching SME and Startups in the European SME Instrument and FI-Business Program. Since 2017 Mirko is a member of the IoT Security Expert Group of the European Agency of Network and Information Security ENISA. And Mirko is project coordinator of the digital health research project MITASSIST. He is a Member of the IOTA Evangelist Network (IEN) to promote Blockchain and Distributed Ledger technologies. Together with international Partners he working on secure indexing and search on the Internet of Thing at the HORIZON2020 Project IoTCrawler. With asvin.io he co-founded a new venture to provide secure open source based update and patch delivery for the Internet of Things. Mirko is a well-practiced international speaker and coach on the field of Open Innovation, Internet of Things, IoT Security, and disruptive business modeling. Contact Mirko: Web: https://www.digital-worx.de/ Facebook: http://www.facebook.com/digital.worx.de Twitter: @mirko_ross Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 SHOW NOTES: [02:10] I've seen statistics, where researchers estimate that there will be 50 billion connected devices by 2020. We've all heard about recent hacks, such as connected printers mining bitcoins, or gas pumps dispensing unlimited gasoline. As connected devices become more prevalent and numerous in our homes and businesses, how can we ensure that they stay up to date, in terms of security? [17:52] Blockchain has been touted as the digital Fort Knox, impervious to hacks, and virtually unalterable. But is that really true? [20:50] Over The Air patching of IoT devices may be an attack in disguise! [23:27] Many companies are just now understanding the impact that “doing IoT” will have on their businesses (it’s called “business transformation” for a reason!). For companies who feel like they’re a "little behind" in getting started, what is your advice to help them to get the most out of their IoT investments?
We have a great show here with our special guest John James Jacoby who helps us discuss how to setup and use WordPress Multisite. John over the years has been a WordPress core contributor and lead a developer for both the BuddyPress and bbPress projects plus he was Director of Web Engineering at 10up. John also recently has taken up being the co-host the popular weekly WordPress podcast WordPress Weekly. We in the first half of the show discuss these leading WordPress new stories. 1 - WordPress 4.9 Will Support Shortcodes and Embedded Media in the Text Widget https://wptavern.com/wordpress-4-9-will-support-shortcodes-and-embedded-media-in-the-text-widget 2 - WordPress 4.9 Beta 4 Removes ‘Try Gutenberg’ Call to Action https://wptavern.com/wordpress-4-9-beta-4-removes-try-gutenberg-call-to-action 3 - A New Themes Experience in the Customizer https://make.wordpress.org/core/2017/10/24/a-new-themes-experience-in-the-customizer/
Safety Podcast, Safety Program, Investigations, Human Performance, Safety Differently, Operational Excellence I could not wait for this podcast to hit the streets. This podcast is thoughtful, smart, forward-looking, and super interesting. In short, I love this episode. Please meet Adrian Cockcroft...I will grab a bio...he's done everything. Listen to this twice. Thanks for being a part of the podcast. Mr. Adrian Cockcroft has been a Technology Fellow at Battery Ventures since 2014. He joined the firm in 2013 and focuses on IT Infrastructure. Mr. Cockcroft advises Battery on technology trends and issues, help with deal sourcing and due-diligence and speak at events around the globe. He served as a Chief Architect and Director of Web Engineering at Netflix, Inc. He joined the Netflix in 2007. Mr. Cockcroft directed a team, and responsible for research and development of scalable personalized web architectures. Prior to Netflix, he joined eBay in 2004, where he initially worked in Operations Architecture, investigating new platforms and providing guidance to the capacity planning groups at eBay and PayPal. As a founding member of eBay Research Labs in 2005, Mr. Cockcroft helped define the initial strategy for the Labs and an Innovation Forum. Prior to eBay, he spent 16 years at Sun Microsystems, became a Distinguished Engineer in 1999, and served as Chief Architect and Product Boss for Sun's High Performance Technical Computing business Unit. During this time he also served as the on-site capacity planning consultant for the Salt Lake 2002 and Athens 2004 Olympic Games. He filed two patents on capacity planning techniques while at Sun, and four patents related to peer to peer marketplaces while at eBay. Mr. Cockcroft has consulted on architecture, scalability and performance for the Bebo.com social network, and is an advisory board member at Holocosmos. Mr. Cockcroft serves as Member of Advisory Board at Infovell, Inc. and DeepDyve, Inc. Mr. Cockcroft is best known as the author of four books including Sun Performance and Tuning (2 editions); Resource Management; and Capacity Planning for Internet Services. He was named one of the top leaders in Cloud Computing in 2011 and 2012 by SearchCloudComputing magazine. He graduated from The City University, London with a B.SC in Applied Physics and Electronics. (Bloomberg)
Jina Bolton has gone from Web Design to Web Engineering and back again, so she understands what it takes to establish Design standards for a project and make them attractive, both visually and technically. In addition, Jina's talent for evangelizing has helped make her Lightning Design System for Salesforce popular both inside the company and across the open source community. Hear how she built on her community organizing skills, and went from hosting local meetups to creating Clarity, a conference all about Design Systems. Jina will tell us how organized a small team to line up speakers, solicit sponsors, and get the word out, all while still holding down a full-time job, and managing her own open source projects on the side.