Podcast appearances and mentions of will tjernlund

Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get their products on the Amazon platform and meet the buying preferences of a new generation of buyers. In this episode of Content Marketing Engineered, Wendy Covey interviews Will Tjernlund, co-founder of Goat Consulting, about the significance of Amazon for B2B businesses. They discuss Will's background, the journey of transitioning to Amazon selling, the advantages of using Amazon over traditional e-commerce, and how to navigate distributor relationships. The conversation also covers identifying suitable B2B products for Amazon, inventory management, optimizing product listings for visibility, and strategies for driving traffic to Amazon listings.TakeawaysAmazon is a crucial platform for B2B businesses.Using Amazon can be less complex than setting up a standalone e-commerce site.Distributors can still play a valuable role in the Amazon ecosystem.Optimizing product listings can significantly impact visibility and sales.ResourcesConnect with Will on LinkedInConnect with Wendy on LinkedInLearn More About GOAT ConsultingRegister for the Industrial Marketing Summit

Welcome to the UNmiss podcast, where we explore the latest trends and best practices in e-commerce and digital marketing. Today, we have a special guest, Will Tjernlund, the CMO at Goat Consulting, an eCommerce consulting firm dedicated to building, protecting, and developing commercial company brands on Amazon. In this episode, Will shares his knowledge and…

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

ABOUT THIS EPISODE   Will Tjernlund is a Fulfillment by Amazon Expert who has generated millions of dollars by selling products on ecommerce sites like Amazon and eBay as well as his own webstores. Will started his career as an ecommerce seller and marketer by following in his brother's footsteps, learning the tricks of the trade from his brother, Andrew, as well as spending countless hours reading articles and reports as well as watching webinars and listening to podcasts. Since 2014, Will and his brother have generated over $10 million dollars in online sales through savvy marketing and selling techniques.   Today, Will spends a majority of his time educating others on how to build, market, and scale their online ecommerce businesses – without hiring staff – through helpful online tools, VA's, and other useful tips that he has learned over the years to build his successful business.   Please welcome Will Tjernlund to the show!   Links:   http://fbaexpert.com/ https://www.linkedin.com/in/wtjern http://www.webretailer.com/lean-commerce/fba-private-label-will-tjernlund/ https://www.facebook.com/Fulfillment-by-Amazon-360841384103381/ https://twitter.com/wtjern https://www.youtube.com/channel/UCc64SmmH9WTHwv-4B5KmF-Q

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, he will be sharing about fulfillment and courier services. You'll Learn: How to take advantage of the competition as E-Commerce sellers Different things that does not scale in E-Commerce Will's Blue Collar thinking Opportunities on customer behavior change The biggest threat on Amazon How to deal with big consumer brands with big budgets Differences of Corporate bureaucracy and scrappy

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, he will be sharing about fulfillment and courier services. You'll Learn: How to take advantage of the competition as E-Commerce sellers Different things that does not scale in E-Commerce Will's Blue Collar thinking Opportunities on customer behavior change The biggest threat on Amazon How to deal with big consumer brands with big budgets Differences of Corporate bureaucracy and scrappy

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, he will be sharing his thoughts about  Amazon growing pains in fulfillment issues. You'll Learn: What Jeff Bezos did and was aiming to do Amazon issues regarding FBM ans SFP Threat fulfillments third party sellers on Amazon Best practices on how to handle fulfillment Methods of setting up software for multi channel fulfillment How to troubleshoot review of data manually

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, he will be sharing his thoughts about  Amazon growing pains in fulfillment issues. You'll Learn: What Jeff Bezos did and was aiming to do Amazon issues regarding FBM ans SFP Threat fulfillments third party sellers on Amazon Best practices on how to handle fulfillment Methods of setting up software for multi channel fulfillment How to troubleshoot review of data manually

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, He will discuss and give insights for B2B companies going B2C.   “This episode is sponsored by  Capital Advance from  Payoneer. This gives you working capital to spend on anything that helps you grow your business - like more inventory or more advertising! Offers feature a single fixed fee and a gradual settlement plan. Click here for a free consultation with a working capital expert today”   You'll Learn: The most common issues that businesses are hitting right now The importance of legacy systems Tips for businesses who are starting from scratch The possibilities of letting go of sunk costs How to provide better value How to apply these in real life How to get your mind around Systems thinking How much should we spend on advertising in 2021 Best practices from bigger businesses   “This episode is sponsored by  Capital Advance from  Payoneer. This gives you working capital to spend on anything that helps you grow your business - like more inventory or more advertising! Offers feature a single fixed fee and a gradual settlement plan. Click here for a free consultation with a working capital expert today”

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. He started his career at his family's 80+ year old manufacturing company with the intention of expanding on Amazon and E-Commerce. Today, He will discuss and give insights for B2B companies going B2C.   “This episode is sponsored by  Capital Advance from  Payoneer. This gives you working capital to spend on anything that helps you grow your business - like more inventory or more advertising! Offers feature a single fixed fee and a gradual settlement plan. Click here for a free consultation with a working capital expert today”   You'll Learn: The most common issues that businesses are hitting right now The importance of legacy systems Tips for businesses who are starting from scratch The possibilities of letting go of sunk costs How to provide better value How to apply these in real life How to get your mind around Systems thinking How much should we spend on advertising in 2021 Best practices from bigger businesses   “This episode is sponsored by  Capital Advance from  Payoneer. This gives you working capital to spend on anything that helps you grow your business - like more inventory or more advertising! Offers feature a single fixed fee and a gradual settlement plan. Click here for a free consultation with a working capital expert today”

Imagination in an Amazon business In a world of Amazon sellers (and there were 2 million active sellers worldwide in 2019), it can become an echo chamber (as Will Tjernlund says) where everyone just copies everyone. Not only does it get pretty repetitive, it's not good business sense to use the same models as everyone else. Most of all, you could be overlooking some massive wins inherent in the ecommerce/Amazon situation right now. Dillon CArter of GoAura.com and Michael knock around some of the more radical ways you could consider moving your business forward - or even forming a completely new kind of business at a higher level. You'll Learn Why you need to have a funnel for the Amazon Wholesale Sourcing game How Dillon lost $2000 in profit by NOT tracking his supplier relationships well Why managing the ongoing supplier relationship is massively neglected and why that matters... How to respond long-term to the (also long-term) trend towards lower prices in any product category How to solve capital shortages (not an "easy" win but nonetheless a proven model) 3 big-picture big opportunities in e-commerce and retail broadly right now (2 of them involve combining physical retail businesses with online selling!) How using Leveraged Buyouts can mean you buy half a  business...which then  buys itself! Resources mentioned: Vendrive.com Amazon Wholesale CRM system Goaura.com  Amazon intelligent repricer for Amazon resellers Related episodes ecommerce business processes with Dillon Carter

Imagination in an Amazon business In a world of Amazon sellers (and there were 2 million active sellers worldwide in 2019), it can become an echo chamber (as Will Tjernlund says) where everyone just copies everyone. Not only does it get pretty repetitive, it's not good business sense to use the same models as everyone else. Most of all, you could be overlooking some massive wins inherent in the ecommerce/Amazon situation right now. Dillon CArter of GoAura.com and Michael knock around some of the more radical ways you could consider moving your business forward - or even forming a completely new kind of business at a higher level. You'll Learn Why you need to have a funnel for the Amazon Wholesale Sourcing game How Dillon lost $2000 in profit by NOT tracking his supplier relationships well Why managing the ongoing supplier relationship is massively neglected and why that matters... How to respond long-term to the (also long-term) trend towards lower prices in any product category How to solve capital shortages (not an "easy" win but nonetheless a proven model) 3 big-picture big opportunities in e-commerce and retail broadly right now (2 of them involve combining physical retail businesses with online selling!) How using Leveraged Buyouts can mean you buy half a  business...which then  buys itself! Resources mentioned: Vendrive.com Amazon Wholesale CRM system Goaura.com  Amazon intelligent repricer for Amazon resellers Related episodes ecommerce business processes with Dillon Carter

Will Tjernlund was inspired after reading the 4-Hour Workweek in college but wasn't sure about what to do next. He ended up selling products for his family business on Amazon until he left to become a 7 figure Amazon Consultant.

Will Tjernlund joins the show to discuss MTurk by Amazon. In this conversation we will discuss how to optimize listing, find hidden keywords and gain insights from your Amazon customers without breaking the terms of service. Connect with Will Tjernlund: Website: https://www.goatconsulting.com/ Email: will@goatconsulting.com Twitter: https://twitter.com/wtjern Connect with Danny: https://sellersessions.com/agency/

GFA275. We are talking about growing Amazon sales and today’s guest, Will Tjernlund is an expert in Amazon. He talks about leveraging humans to get keywords and concepts and ideas. For full show notes, check out GlobalFromAsia.com/episode275. The post Growing Amazon Sales: Human and Machine Data Insights Will Tjernlund appeared first on Global From Asia.

Selling on Amazon for retailers with Will Tjernlund of Goat Consulting Selling on Amazon for retailers is what you specialise in. What is the biggest learning from running your Amazon Agency (Goat Consulting)? Selling on Amazon for retailers can be a little confusing. Every retailer thinks they have a unique Amazon story. And they think they can’t solve the issues of Selling on Amazon.  But more and more, retailers have the same issues selling on Amazon as each other.   What are the typical issues when Selling on Amazon for retailers? “We’ve been selling x product for y years.” “We are the Apple of our niche. We have a great product.  "We sell on the 3 stores. " On Selling on Amazon issues for retailers:  the photos don’t line up People selling below MAP pricing What do we do? (General confusion) Retailers don’t know the difference between Seller Central and Vendor Central  They don’t know how to raise a case with Amazon.  Getting organised when selling on Amazon for retailers: It seems like retailers have 100 SKUs on Amazon, each with unique problems.  In reality, you can organise the problems into 4 buckets.  Then it can take 3 days to solve an issue that was bugging the retailers for years.  Eg a photo issue on every single listing.   You need to speak Amazon’s language. It’s not a big deal.  For retailers selling on Amazon, why get an agency involved? It's like laying tiles in a bathroom. You can lay 1, 2 or 3; but you aren’t going to want to do 50 or 100 tiles yourself.  Goat consulting thrives by sorting out chaos, not micromanaging.   They can’t really improve on well-optimised listings and good sales.  Solopreneurs micro-managing A lot of them watch “hustle” porn - hurry up and wait! They feel there is nothing to do when going home from work.  They are constantly looking for hacks. Instead of just launching more SKUs.  Over optimising a listing can be detrimental to ranking Will’s company doesn’t want to mess with a good listing which is working well.  6 months’ PPC optimization can make a difference but it takes time and data to improve on an already good listing.  Sometimes it takes time to figure out negative keywords.  So you need more budget and more time to figure out the perfect Keywords.  In an ideal world, ACoS would equal profit margin - running at breakeven would get based data and best ranking.  Especially if they are consumables.  Taking a longer view Who cares if we’re not profitable for 6 months if this listing will be ranked for the next 6 years?  There are Amazon listings that are 15 years old! Especially if you’re ranking for a kitchen gadget like a whisk. When selling on Amazon for retailers, what are the best Cashflow management practices? Some of these costs are just a rounding error to big companies! One of the companies Will consults with just got 38 containers of ONE SKU! Will doesn’t get into inventory management - these guys have that down pat.  Ideal clients  Who are the companies that struggle to move onto Amazon? Those retailers whose systems are not digitised yet struggle with selling on Amazon. If they can just send a dropbox link, it’s easy.  At the other extreme, one company can’t even figure out the password! Are there characteristics of poor clients? Sometimes culture or just sour person! Sometimes there is a startup with funding trying to be “the new paper towel brand” trying to pay 300% ACoS and make the P & L work!  How you analyse a client - common sense First and foremost - check for no conflict of interest with existing clients.  Can’t segment teams up and not talk about clients.  Go to website straight away - check “lead bot”  Does URL match the URL they say Look them up on Linked IN Look on SellerCentral Do they have EBC (Enhanced Brand Content)? Photos - do they use all 9? Are they good? Competing for buy box? Reviews?

Selling on Amazon for retailers with Will Tjernlund of Goat Consulting Selling on Amazon for retailers is what you specialise in. What is the biggest learning from running your Amazon Agency (Goat Consulting)? Selling on Amazon for retailers can be a little confusing. Every retailer thinks they have a unique Amazon story. And they think they can't solve the issues of Selling on Amazon. But more and more, retailers have the same issues selling on Amazon as each other. What are the typical issues when Selling on Amazon for retailers? “We've been selling x product for y years.” “We are the Apple of our niche. We have a great product. "We sell on the 3 stores. " On Selling on Amazon issues for retailers: the photos don't line up People selling below MAP pricing What do we do? (General confusion) Retailers don't know the difference between Seller Central and Vendor Central They don't know how to raise a case with Amazon. Getting organised when selling on Amazon for retailers: It seems like retailers have 100 SKUs on Amazon, each with unique problems. In reality, you can organise the problems into 4 buckets. Then it can take 3 days to solve an issue that was bugging the retailers for years. Eg a photo issue on every single listing. You need to speak Amazon's language. It's not a big deal. For retailers selling on Amazon, why get an agency involved? It's like laying tiles in a bathroom. You can lay 1, 2 or 3; but you aren't going to want to do 50 or 100 tiles yourself. Goat consulting thrives by sorting out chaos, not micromanaging. They can't really improve on well-optimised listings and good sales. Solopreneurs micro-managing A lot of them watch “hustle” porn - hurry up and wait! They feel there is nothing to do when going home from work. They are constantly looking for hacks. Instead of just launching more SKUs. Over optimising a listing can be detrimental to ranking Will's company doesn't want to mess with a good listing which is working well. 6 months' PPC optimization can make a difference but it takes time and data to improve on an already good listing. Sometimes it takes time to figure out negative keywords. So you need more budget and more time to figure out the perfect Keywords. In an ideal world, ACoS would equal profit margin - running at breakeven would get based data and best ranking. Especially if they are consumables. Taking a longer view Who cares if we're not profitable for 6 months if this listing will be ranked for the next 6 years? There are Amazon listings that are 15 years old! Especially if you're ranking for a kitchen gadget like a whisk. When selling on Amazon for retailers, what are the best Cashflow management practices? Some of these costs are just a rounding error to big companies! One of the companies Will consults with just got 38 containers of ONE SKU! Will doesn't get into inventory management - these guys have that down pat. Ideal clients Who are the companies that struggle to move onto Amazon? Those retailers whose systems are not digitised yet struggle with selling on Amazon. If they can just send a dropbox link, it's easy. At the other extreme, one company can't even figure out the password! Are there characteristics of poor clients? Sometimes culture or just sour person! Sometimes there is a startup with funding trying to be “the new paper towel brand” trying to pay 300% ACoS and make the P & L work! How you analyse a client - common sense First and foremost - check for no conflict of interest with existing clients. Can't segment teams up and not talk about clients. Go to website straight away - check “lead bot” Does URL match the URL they say Look them up on Linked IN Look on SellerCentral Do they have EBC (Enhanced Brand Content)? Photos - do they use all 9? Are they good? Competing for buy box? Reviews? Seller account? Seller feedback?

Competitor Analysis on Amazon with Will Tjernlund of Goat Consulting People who eat sleep and breathe Amazon are focused on competitor analysis of Amazon e.g Best Seller Rank.  Whereas Will wants to deep dive into the whole marketplace and analyze the seller as a whole: Do they have multiple products? One? Are they resellers or do they have own brand? Jungle Scout and viral launch don’t tell you who you’re competing with. Multinational brands often have no idea what individual customers want.  The Psychology of different sellers and what they want is important.  With the agency, Will has experienced so many different business models - which has built his repertoire of knowledge. Why is it good to compete with multinational brands?  If you search for ‘air pods” from Apple - none of the listings are optimized! Amazon is 3% of Apple’s total sales - an opportunity for people to rank for the AirPods keywords  Have wallets open Intent to buy! Competition analysis Pull up sales estimation software How big is the pie as a whole in the first 2 pages Who has how much of each slice? If everyone has 10% of a market - if you take 1% off each, you can get 10% But in some niches, the top listing has 80% of sales; remainder splits the 20%. Taking sales off the top listing is unlikely; The rest will be fought over scraps. “Star Principle”  Going after a growing niche and dominating it (% of market share) is often the winning strategy.  The problem of maxing out the pie Some companies dominate 85% on amazon They say - “We’re an Amazon company but We’ve maxed out ads spend.” Will says that at this point, it’s up to the seller do email and social media marketing as Amazon may have reached its peak sale.  Seller psychology A lot comes back to psychology  For example, is a hammer sold on a need basis?  If yes, we should be optimizing for profit, if not going for past Shelf Keeping Unit.  Easier to compete with people who are adding SKUs Will’s brother has 200,000 Shelf Keeping Units He uploads entire catalogs.  Those people are easy to compete with as they aren’t focussed on any particular product line.  Tell us about the type of business models that get used in the Amazon space Example  If you see 50% off - 200,000 listings - you can figure out a couple of things are going from them.   You can order 99 from them - are they trying to liquidate something quickly? If they have 200,000 listings, that’s what they’re doing.  Whereas if someone is doing 50% off and have only 1 product, they are going out of business! Main business models Private Labeler Listen to podcasts, tips, and tricks.  They have minimal SKUs that are focussed  They are tough to compete with as they are very aware of what is happening with relatively few SKUs and good Amazon tactical ability. Brick and mortar stores 5% of sales on amazon  But not willing to burn bridges These are much easier to compete with.  B2B (Business-to-Business) Used to different sales channels and middle Men Now coming to B2C for the first time This is what goat consulting specializes in.  Internal culture shift in going onto Amazon When established businesses that sell B2B(Business-to-Business)  or brick and mortar go onto Amazon, there is often a big culture shift.  Which departments get involved is an issue! They are not even aware of which depts should work. Inventory management syncing with Amazon. Tax nexus is an issue too.  A lot of Amazon consultants choose not to handle this. It doesn’t scale via software -  But Will’s background with his family’s company shifting culture gives him a perfect background for that.  How to change the culture Upper management is normally the issue. The older CEO with maybe 3-4 years before retirement. They don’t want to change. The person who googles for Amazon consultant and finds Will’s company is normally the person w...

Competitor Analysis on Amazon with Will Tjernlund of Goat Consulting People who eat sleep and breathe Amazon are focused on competitor analysis of Amazon e.g Best Seller Rank. Whereas Will wants to deep dive into the whole marketplace and analyze the seller as a whole: Do they have multiple products? One? Are they resellers or do they have own brand? Jungle Scout and viral launch don't tell you who you're competing with. Multinational brands often have no idea what individual customers want. The Psychology of different sellers and what they want is important. With the agency, Will has experienced so many different business models - which has built his repertoire of knowledge. Why is it good to compete with multinational brands?  If you search for ‘air pods” from Apple - none of the listings are optimized! Amazon is 3% of Apple's total sales - an opportunity for people to rank for the AirPods keywords Have wallets open Intent to buy! Competition analysis Pull up sales estimation software How big is the pie as a whole in the first 2 pages Who has how much of each slice? If everyone has 10% of a market - if you take 1% off each, you can get 10% But in some niches, the top listing has 80% of sales; remainder splits the 20%. Taking sales off the top listing is unlikely; The rest will be fought over scraps. “Star Principle”  Going after a growing niche and dominating it (% of market share) is often the winning strategy. The problem of maxing out the pie Some companies dominate 85% on amazon They say - “We're an Amazon company but We've maxed out ads spend.” Will says that at this point, it's up to the seller do email and social media marketing as Amazon may have reached its peak sale. Seller psychology A lot comes back to psychology For example, is a hammer sold on a need basis? If yes, we should be optimizing for profit, if not going for past Shelf Keeping Unit. Easier to compete with people who are adding SKUs Will's brother has 200,000 Shelf Keeping Units He uploads entire catalogs. Those people are easy to compete with as they aren't focussed on any particular product line. Tell us about the type of business models that get used in the Amazon space Example  If you see 50% off - 200,000 listings - you can figure out a couple of things are going from them. You can order 99 from them - are they trying to liquidate something quickly? If they have 200,000 listings, that's what they're doing. Whereas if someone is doing 50% off and have only 1 product, they are going out of business! Main business models Private Labeler Listen to podcasts, tips, and tricks. They have minimal SKUs that are focussed They are tough to compete with as they are very aware of what is happening with relatively few SKUs and good Amazon tactical ability. Brick and mortar stores 5% of sales on amazon But not willing to burn bridges These are much easier to compete with. B2B (Business-to-Business) Used to different sales channels and middle Men Now coming to B2C for the first time This is what goat consulting specializes in. Internal culture shift in going onto Amazon When established businesses that sell B2B(Business-to-Business)  or brick and mortar go onto Amazon, there is often a big culture shift. Which departments get involved is an issue! They are not even aware of which depts should work. Inventory management syncing with Amazon. Tax nexus is an issue too. A lot of Amazon consultants choose not to handle this. It doesn't scale via software - But Will's background with his family's company shifting culture gives him a perfect background for that. How to change the culture Upper management is normally the issue. The older CEO with maybe 3-4 years before retirement. They don't want to change. The person who googles for Amazon consultant and finds Will's company is normally the person who wants them and is th...

In this episode we bring back Will Tjernlund to discuss the benefits of selling consumable products vs Me-Too products. We look at both sides of the coin and how you can entry markets with perceived barriers with relative ease. Need help with your Amazon PPC? GO HERE

Will Tjernlund drops in and we chat Canton, Hong Kong trade shows, events, networking and how to optimise your trip to get the best bang for your buck. We will be there also, so come and say hi.

In this episode Will Tjernlund returns to give us the low down on a big licensing deal he did with the Bad Boy brand. We discuss the mechanics of the deal and how you can apply this to your business.

In this episode we bring back show regular Will Tjernlund. This time we disccus alternative suspension models that would benefit all sellers across the spectrum regardless of turnover.

Will Tjernlund is one of the ‘All-Time Great's' when it comes to selling on Amazon. He's spoken at just about every Amazon Seller event all over the world and is in high demand from established Brands to help them grow and scale selling on Amazon. He's an expert in Private Label and Wholesaling and shares […] The post TAS 014 : Will Tjernlund discusses how he scaled to $10 Million with his brother in 18 months – and how he'd approach Amazon Australia if he lived here! appeared first on The Australian Seller .

GFA214. Let's discover all about Amazon FBA trends! We are in for a treat today - two amazing Amazon experts, Danny McMillan and Will Tjernlund come on the show to share insights and trends they are seeing in Amazon and e-commerce in this new year of 2018. For full show notes, check out GlobalFromAsia.com/episode214 The post Amazon FBA Trends in 2018 with Danny MCmillan and Will Tjernlund appeared first on Global From Asia.

We chat with Will Tjernlund to discover starting your Amazon FBA business with $500 is possible or a complete myth. It is very easy to get seduced by marketing speak and silver bullets. Most things are possible in life but the odds can be with or against you. We try and split up the fact from fiction and what is realistic. 

Zu Gast: Will Tjernlund Titel: Vendor Central Vor- und Nachteile (mit Will Tjernlund) vendor central - what exactly is it? - big differences? - advantages - how do you get in? - disadvantages - can you stay out? - buying price? - buyer - is it possible to become a seller again? --> fbamastermind.com --> goatconsulting.com --> williamtjernlund@gmail.com

AMS - Amazon Marketing Services It’s offers more robust to you PPC advertising. The top banner ad on Amazon, that is usually a link to someone’s storefront, that’s Amazon Marketing Services. Sometimes there are ads under the Buy box, those are Amazon Marketing Services ads. It’s more exposure and drives more customers to your products which, in turn, could lead to more sales. Getting Started With Amazon Marketing Services It’s only accessible to vendors. This used to be invite only until Amazon started Vendor Express, which is open to everyone. Now you can get access to Amazon Marketing Services once you have a purchase order. So once Amazon orders product from you, then you have access to AMS and all the benefits that come with it. To learn how to get started with Vendor Express, please check out my interviews with Will Tjernlund. AMS Workaround If you don’t want to go down the route of Vendor Express, there is a work around. You can sell Amazon a product that you don’t intend to keep in stock. Go to aliexpress and buy 10 units of some item. Tell Amazon that you want to sell it to them and they will request samples. Once that process starts, you should be able to then sign up for AMS. Once in Amazon Marketing Services, you are able to advertise any products, not just the ones you have in Vendor Express. Not only can you advertise products that are in your Seller Central, you can advertise products for items that Amazon doesn’t list you as the seller of. This is very beneficial if you have a Merch by Amazon account. If you sell Merch, you don’t have access to ads. With Amazon Marketing Services, you can then run ads for you t-shirts. You can check out my interview with Chris Green if you are interested in getting started with Merch by Amazon. Issues with Vendor Express It may not be worth it, for everyone, to utilize Vendor Express beyond getting your foot in the door. There are many issues with it because they take over the listing and they tend not to optimise it so it converts. However, it’s almost a necessity for some. For example, Anthony has a friend that selling a health and beauty product that he makes from home. Since he makes it from home it is impossible for him to get ungated. However, by selling through Vendor Express he is now able to get past that since it’s technically Amazon selling it, not him. Vendor Express is making strides to improve the listings by making some of it available to the sellers to be edited. Some aspects, like the title, you may need to ask Amazon and jump through hoops for, but it is possible to optimise your listing. Get in touch with Anthony: He has written two books about selling on Amazon: Bootstrapping E-commerce: How to Import and Sell on Amazon Bootstrapping E-commerce: Advanced Amazon Tactics You can contact him at he publishing company anthony@reidandwrightpublishing.com Zonblast offer an optimising service which is a great place to start. You can get more information by emailing support@zonblast.com. Watch Amazon Marketing Services with Anthony Lee Part 3 of 3

Today, we have one of the giants in Amazon, Will Tjernlund. He’s a man that is always ahead of the curve and is always willing to help the rest of us catch up. This isn’t Will’s first time on the show, you can find his last interview in episode 45, and episode 46. The big trend coming to 2017 will be selling to Amazon directly using Vendor Express, Vendor Seller, AMS, and all these other buzzwords we have to learn now.  First off, why is it a good idea to sell to Amazon directly? Will says that it’s inevitable. Eventually, Amazon does want to source and sell themselves. If you can get ahead of the curve and get on their side early, it will only help you in the future. It’s one of those things that you know you’re going to do it three years from now, and you’re going to ramp up three years from now, why not go ahead and do it today. Will’s of the mindset that if you’re going to have to do it in three years, then do it now and be the expert in three years when everyone has to do it. What's behind the statement that it’s inevitable? Because it’s their game plan. If you read The Everything Store, Jeff Bezos’ biography, he talks about it being the game plan to make it easier for third-party sellers to sell on their marketplace, take care of the annoying aspects like fulfillment, customer service, storage, and marketing. Then, all they need is us third party sellers, essentially, glorified sourcing agents, to find the best SKUs and see what sells the best. Then they start from the top and decide if this product is easy enough to manufacture that they just want to come out with their own Amazon Basics version of it, or if they want to work with the biggest brands in that category and source their products directly. So, if you’re not selling directly to Amazon, eventually they are just going to try to squeeze you out. Third-party sales are becoming a bigger part of Amazon, something like 50% of sales were from third-party sellers this past Christmas season, but from the different advantages Vendor Seller gives you and the heads up if gives you, and also that it works better with Amazon’s business model, it’s for sure, the way of the future. What you’re saying is that you want to be one of these big brands that Amazon goes to for sourcing, because it’s easier to source from you than from the Chinese, is that correct? Right. Just think of a general catalogue, think of kitchen knives. Like a block with 10 knives in it for $29.99. Amazon can come out with that knife block for $29.99 and then there will be, like German manufacturers with brand names. The customer has to decide if they want to get those cheap Amazon knives, do they want to get the expensive German knives, or something in between. That’s were you, as a third-party seller, has the advantage. You can offer that middle product that better than Amazon’s version, but not as expensive as the German brand. You make sure it’s good quality and all your packaging looks good, and Amazon buys directly from you because you’re filling a gap in the market. Are you trying to find those mid-points in the market between Amazon basics and the expensive brands? Is that the general strategy? It’s different for every category. For that category, that may be the best route taken. Also, think of it this way, when you jump on Vendor Express and get upgraded to Vendor Central in six months and you’re selling directly to Amazon, then everyone else who is selling those mid-level knives will get blown out of the water because yours are going to be shipped and sold by Amazon. Two or three years down the line you’re going to have a lot more reviews than everyone because you’re shipped and sold by Amazon. They do different sales and they do different marketing things to push your products. Then, when these other mid-level sellers try to jump on Vendor Central, Amazon doesn’t want to work with them because you’ve got them covered.

Today I have Manuel Becvar on the show. Now Manuel and I had exchanged several emails in the past few years but it wasn’t until Will Tjernlund and Peter Zapf of Global Sources and I started chatting did I get to know Manuel. If you’ve never heard of Manuel, he runs ImportDojo.com which is a site that helps others source goods from Asia. In fact, Manuel runs a sourcing service as well and he has been helping me source a few things from China. Anyway, Manuel has a ton of experience sourcing products from Asia and he’s got a ton […] The post 130: Tips And Tricks On How To Find Suppliers And Source Product In Asia With Manuel Becvar appeared first on MyWifeQuitHerJob.com.

Today I’ve got someone really special on the show, Will Tjernlund. Now I met Will at the StartupBros conference and I’m really glad that I did. He and his brother Andrew made about 7.5 million dollars from Amazon and their own stores last year making him one of the most successful Amazon sellers that I’ve had on the podcast so far. And the best part is that his business is just a 2 man operation with him and his brother. Today, we’re going to go into depth on how he got started. What You’ll Learn How Will got into ecommerce […] The post 109: How To Make 7.5 Million Per Year Selling On Amazon With Will Tjernlund appeared first on MyWifeQuitHerJob.com.

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.   TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,000 to $1.2m and to an expected $8m this financial year.   At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground. We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets.   Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.   Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.   Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

In this episode of The Amazing Seller Podcast I’m happy to share  an interview I recently did with Will Tjernlund who has built a $6 million dollar business using Amazon FBA. I just want to be clear that Will’s business model is different than mine and may not be for everyone. But, I wanted to […]