Podcasts about Acos

Send us Fan MailAmazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Amazon advertising research and campaign decisions.If 50–100 PPC campaigns are eating hours and hiding wasted spend, get an account-specific plan to tighten bids, budgets, search terms, and ACoS before more ad spend slips away: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #GeminiAIWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Four Amazon PPC Reports for AI Analysis00:47 - 30-Day Amazon PPC Audit With Gemini02:02 - Gemini Data Sanity Check for PPC Reports02:45 - Cluster Amazon PPC Search Terms and Keywords04:04 - Scale Bids Using ACoS, ROAS, and Impression Share05:17 - Fix or Kill Wasted Amazon PPC Targets06:14 - PPC Placement, Budget, and 7-Day Action Plan07:31 - Use NotebookLM With YouTube Sources08:27 - Build NotebookLM Mind Maps From Video Content09:30 - NotebookLM for Source-Based Research10:01 - ChatGPT Voice to NotebookLM Workflow-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailDoes Amazon feel like a huge behemoth that cannot be tamed? We've got good news for you! Luke from Waypoint Growth Partners joins Stephanie to break down what it actually takes to be profitable on Amazon. The look at unit economics, ROAS, ACOS, TACOS, and why racing to the bottom on price is a losing game. Luke also shares a real story of a brand that was failing, but once they fixed their margins and actually raised their prices, they became a category leader.To learn more about Luke and Waypoint Growth Partners or to get your free Amazon audit go to https://www.growwithwaypoint.com/, or go ahead and email Luke directly at Luke@growwithwaypoint.comFinally! Decode The CPG Industry - Get the 5 Clarifying Steps to Navigating CPG with Stephanie Robbins. Live on August 20 - free to attend → https://www.foodbizsuccess.com/eventsLaunch & Grow is hot out of the oven with a full update for 2026 and it's the only way you can join us inside the Fuel membership.  Click here to join us today!If you are thinking about starting a food biz or want to grow into a new channel - Get the FREE three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS  but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back.Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list  bid up here, cut back there  even if you've never opened a spreadsheet in your life.Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list  is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We'll see you in The PPC Den!

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Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:18:00 LPL y LCS 00:24:30 VLADI LLEGA a los 5000 LP en SOLOQ 00:43:40 SK GAMING vs VITALITY 01:02:00 G2 ESPORTS vs NAVI 01:26:00 MKOI y sus OPCIONES de ROADTRIP 01:47:00 RAZORK EXPONE TODOS los PROBLEMAS de FNATIC

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:20:50 REPASO LCK, BENCH de ONER, FORMATO LCK en LEC 00:44:00 FNATIC vs HERETICS, DECLARACIONES de RAZORK, futuro de TH 01:21:00 GIANTX vs MKOI, FLAKKED y OSCARININ, los PROBLEMAS de SIEMPRE en KOI

A 12 años del derrame en Sonora, afectados siguen sin atención CDMX se suma a la Jornada Nacional de ReforestaciónEE.UU. deporta migrantes a países de ÁfricaMás información en nuestro podcast#grc

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:13:00 T1 VS DK Y EL MOMENTO DEL EQUIPO DE FAKER 00:28:00 EL BUG EN LA LES DURANTE EL MKF VS UCAM 00:38:40 MELZHET HABLA DEL AÑO DE MOVISTAR KOI EN LA LEC 01:52:00 ¿EN QUÉ PUNTO ESTÁ LA RENOVACIÓN DE JOJOPYUN?

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:12:30 ¿¿EMPYROS POR MAYNTER EN NAVI?? 00:38:00 JOJOPYUN RESPONDE A LAS DECLARACIONES DE ZEPH 01:22:00 UPSET REPASA SU CARRERA 01:40:00 NUESTRO QUINTETO LEC VERANO SEMANA 2

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Send us Fan MailIs traditional primary care failing America's frail elders? As our aging population grows, healthcare leaders face an urgent challenge: today's healthcare system was never designed to meet the complex, long-term needs of frail older adults.In Part One of this compelling conversation, Chris Comeaux welcomes Dr. Bethany Snider, Chief Medical Officer of Everent Health, to explore why the future of healthcare requires a new model of care. Together, they examine the emerging concept of the frail elder practice—an interdisciplinary, relationship-centered approach that goes far beyond traditional primary care by integrating home-based care, caregiver support, palliative care principles, and longitudinal care management.Dr. Snider explains why traditional primary care, built around brief office visits and volume-driven reimbursement, is increasingly inadequate for patients living with serious illness, multiple chronic conditions, functional decline, and caregiver challenges. She also discusses why hospice organizations must begin moving upstream as value-based healthcare, accountable care organizations (ACOs), and population health models reshape access to patients and redefine the future of serious illness care.Whether you lead a health system, hospice, physician practice, nonprofit, or healthcare organization, this episode offers strategic insights into where healthcare is headed—and why organizations that adapt early will be best positioned to improve patient outcomes while advancing their mission.In this episode, you'll learn:•Why traditional primary care often falls short for frail elders•What defines a successful frail elder practice model•How interdisciplinary, home-based care improves quality of life•Why hospice leaders must rethink their role in value-based healthcare•How palliative care should be integrated throughout the patient journey•What healthcare leaders should be doing today to prepare for tomorrow

Is traditional primary care failing America's frail elders? As our aging population grows, healthcare leaders face an urgent challenge: today's healthcare system was never designed to meet the complex, long-term needs of frail older adults.In Part One of this compelling conversation, Chris Comeaux welcomes Dr. Bethany Snider, Chief Medical Officer of Everent Health, to explore why the future of healthcare requires a new model of care.  Together, they examine the emerging concept of the frail elder practice—an interdisciplinary, relationship-centered approach that goes far beyond traditional primary care by integrating home-based care, caregiver support, palliative care principles, and longitudinal care management. Dr. Snider explains why traditional primary care, built around brief office visits and volume-driven reimbursement, is increasingly inadequate for patients living with serious illness, multiple chronic conditions, functional decline, and caregiver challenges.  She also discusses why hospice organizations must begin moving upstream as value-based healthcare, accountable care organizations (ACOs), and population health models reshape access to patients and redefine the future of serious illness care.Whether you lead a health system, hospice, physician practice, nonprofit, or healthcare organization, this episode offers strategic insights into where healthcare is headed—and why organizations that adapt early will be best positioned to improve patient outcomes while advancing their mission.In this episode, you'll learn:•Why traditional primary care often falls short for frail elders•What defines a successful frail elder practice model•How interdisciplinary, home-based care improves quality of life•Why hospice leaders must rethink their role in value-based healthcare•How palliative care should be integrated throughout the patient journey•What healthcare leaders should be doing today to prepare for tomorrow

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Send us Fan MailHow much does it cost to start a supplement business? The budget depends on inventory, Amazon PPC, product competition, and launch cash. Supplement business startup costs rise when high ACoS, slow Subscribe & Save growth, and early losses require more working capital. Amazon supplement sellers need enough cash to fund ads while customer lifetime value, repeat orders, and recurring revenue develop.A supplement launch can run out of cash before repeat orders begin, get a plan for inventory, ACoS, and long-term profit before funding the launch: https://bit.ly/4jMZtxu#SupplementBusiness #AmazonFBA #amazonppcstrategy #amazonppcWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Supplement Business Startup Cost in the USA00:55 - Customer Lifetime Value and Repeat Supplement Sales01:27 - Amazon PPC Costs, ACoS, and Launch Budget-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:14:30 GHOST VUELVE a ser ADC 00:26:20 T1 con PROBLEMAS de PATROCINIOS 00:42:00 VIKTOR ARRASA en el META 00:55:00 SUPA HABLA de los PROBLEMAS de MKOI 01:33:00 ENTREVISTA a YIKE tras el ROADTRIP 01:48:00 FICHAJES LEC VERANO que CASI PASARON #leagueoflegends #lol #lec

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 09:30 - LYON Roadtrip 22:45 - Roadtrip de KC 1:20:00 - Crisis en MKOI

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 17:00 - Noticias breves 27:00 - Bin, ¿retirado? 45:00 - Humanoid FUERA de VIT 1:06:00 - Tierlist tops LEC 1:33:00 - Previa LES

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 17:00 - Noticias breves 27:00 - Bin, ¿retirado? 45:00 - Humanoid FUERA de VIT 1:06:00 - Tierlist tops LEC 1:33:00 - Previa LES

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 13:30 - Más info de LoL Classic 42:00 - Myrwn y MKOI

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:17:00 HANWHA LIFE CASI EN WORLDS 2026 00:30:40 VUELVE CRISP A LA LPL DE LA MANO DE LGD 00:34:20 LOL CLASSIC A LA VUELTA DE LA ESQUINA 01:05:30 INSPIRED SOBRE SKEWMOND, G2 Y EUROPA 01:56:30 REGRESA LA LES EN SU SUMMER SPLIT

INÍCIO DO JEJUM CONTRA OS PLANOS DEMONÍACOS | APÓSTOLO ESTEVAM HERNANDES by Igreja Renascer Em Cristo

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APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:17:20 DYLAN FALCO FUERA DE G2, ENTRA PERKZ 00:45:00 HANWHA LIFE vs LYON GAMING 01:45:00 ROMAIN TUITEA SOBRE LA SALIDA DE DYLAN FALCO

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.We'll see you in The PPC Den!

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:15:20 NOVEDADES LOL CLASSIC 00:21:00 BWIPO DE VUELTA 00:33:00 ¿NA MAYOR que EUROPA de NUEVO? 00:55:30 G2 vs LYON 01:46:00 ROSCO MSI

Send us Fan MailAmazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strategy, and long-term advertising goals for Amazon sellers.Stop wasting launch budget on guesswork, get a custom Amazon PPC strategy built around your category before your first campaign goes live: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSEO #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon PPC Launch Strategy Explained00:09 - Research Category Average CPC00:22 - Calculate Average Cost Per Click00:33 - Work Backwards From Selling Price00:42 - Target Conversion Rate for Product Launch01:01 - Why Higher Launch ACoS Is Normal01:15 - Recommended ACoS and TACoS Targets01:40 - Combine PPC With Amazon SEO01:55 - High CPC Warning for Competitive Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 08:00 - Final de LES 16:00 - Roadtrip de KOI 25:00 - HLE vs BLG 1:25:30 - LYON vs G2

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:12:00 LEC Summer Finals en Niza 00:15:30 G2 vs T1 02:02:00 LYON vs TSW 02:10:30 PREVIA BLG vs HANWHA LIFE

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 21:00 - Cambios TH 31:46 - SK SlowQ 48:00 - Preview parche 57:10 - T1 audiencia MSI 1:05:25 - Faker habla de su retiro 1:22:12 - Rioter habla del futuro

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 19:00 - TSW vs TES 50:15 - G2 vs HLE 1:45:30 - Previa MSI

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:17:00 ENTRADAS Y FECHAS ROADTRIP MOVISTAR KOI 00:37:40 DOMINIO LCK EN LOS MSI 00:47:00 BLG VS LYON 01:27:30 T1 VS FURIA 01:50:30 G2 Y T1 SE VEN LAS CARAS

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 0:00:00 INTRO 00:22:00 LYON vs FURIA 01:02:50 T1 vs BILIBILI GAMING

That Amazon Ads Podcast Episode 125.The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week.Stephen and Andrew are back on That Amazon Ads Podcast with a live Claude + AdLabs MCP demo that builds a full Amazon PPC performance report while they talk.Think Amazon PPC automation is just hype?Watch Claude handle keyword harvesting, product tagging, ACOS troubleshooting, AMC queries, and multi-model AI audits using ChatGPT, Gemini and Grok — all inside one workflow.This is how serious Amazon Ads managers are working smarter in 2026, not harder.Drop your questions in the comments.

APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:14:00 RAYITO A GIANTX ITERO 00:28:30 CALISTE HABLA TRAS LA ESTAMPADA DE KC 00:50:00 T1 VS TEAM LIQUID 01:50:00 SORTEO MSI MAIN STAGE

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 Intro 00:17:00 Los Esports en Francia vs España 00:45:30 T1 vs Karmine Corp

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 Intro 00:21:40 T1 vs Team Liquid 01:20:30 Karmine Corp vs Deep Cross Gaming

In this episode, Mike O'Neill, CEO, MedicaSoft, discusses how ACOs can move beyond data collection to real-time, actionable insights that improve care quality, operational efficiency, and patient outcomes. He also explores the growing role of FHIR, interoperability, and data strategy in supporting value-based care, particularly in rural and underserved communities.This episode is sponsored by MedicaSoft.

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 00:00:00 INTRO 00:21:30 TH3ANTONIO VUELVE A LA TOP LANE 00.37:00 MÁS CURIOSIDADES SKINS T1 WORLDS 2025 00:44:30 RIOT NO PONDRÁ EL INDICADOR DE LAST HIT EN RANKEDS 01:05:00 POLÉMICA TARGAMAS-FLAKKED-OSCARININ 01:35:00 TIERLIST JUNGLAS MSI 2026 01:59:30 FICHAJES GIANTX ITERO MID Y JUNGLA PARA VERANO Referido de AMAZON: https://amzn.to/36cVx3g

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 INTRO 00:15:00 SKINS T1 WORLDS 2025 00:20:30 ¿ROSTER ESPAÑOL CS EN KOI, GIANTXS O HERETICS? 0:29:30 OSCARININ A GIANTX LEC, NOAH Y LOT FUERA 01:01:00 FLAKKED A GIANTX LEC 01:30:00 SKINS T1 IMÁGENES 01:37:00 LÍO EN BRASIL CON DARTHYELLOW

Juegos -70% DTO: https://ene.ba/Esportmaniacos-ENEBA ¡Xbox Game Pass al Mejor Precio!: https://ene.ba/Esportmaniacos-GamePass Descuentos Exclusivos en Juegos de PC: https://ene.ba/Esportmaniacos-Steam La mejor VPN del mundo y punto: protonvpn.com/esportmaniacos APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00 - Intro 22:00 - Humanoid FUERA de VIT 50:30 - Crownie raja de KC 1:08:40 - Jactroll y las ERLs 1:29:30 - Tierlist tops MSI

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage such platforms. Destaney emphasizes using data-driven, white-hat strategies and staying proactive with Amazon ads. The episode wraps up with actionable tips and an invitation to connect with Better AMS for further learning and free brand audits.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Destaney, CEO of Better AMS, and discusses her background in Amazon advertising.Destaney's Experience in Amazon Ads (00:00:49)Destaney shares her journey, starting young in Amazon ads, and her experience managing large ad spends.Budgeting for Amazon Ads (00:01:23)Discussion on how brand owners should approach setting budgets for Amazon ads based on goals and growth.Structuring Campaigns for Different Objectives (00:02:05)Destaney explains campaign-level structuring for profitability, keyword research, brand defense, and market share.Fluid Budget Allocation & Campaign Adjustments (00:03:05)How to fluidly adjust budgets between campaigns based on product launches and changing objectives.Challenges Managing Many SKUs & Need for Software (00:04:05)Josh describes the difficulty of managing 1200 SKUs and the need for software to optimize Amazon PPC.Evaluating Amazon PPC Software & Automation (00:05:14)Destaney discusses the importance of having knowledgeable staff and choosing the right software for automation.Advanced vs. Automated Software Solutions (00:07:08)Recommendations for advanced users (rules-based tools like Pacvue) vs. automated solutions for less experienced teams.Limitations of AI in Amazon Ad Tools (00:08:10)Destaney explains the current limitations of AI in Amazon ad software due to restricted data access.Pacvue & Importance of Expertise (00:09:04)Josh and Destaney discuss why Pacvue is powerful but requires deep Amazon ad knowledge to use effectively.Actionable Takeaways for Brand Owners (00:10:33)Josh summarizes three key action items: focus on brand metrics, shift mindset on ranking strategies, and invest in expertise.Closing & Where to Find Destaney (00:13:38)Destaney shares where listeners can follow her and learn more about Better AMS, including free brand audits.Links and Mentions:Tools and Software"Perpetua": "00:07:08""Pacvue": "00:08:40"Websites and Social Media"Better AMS" now BTRMedia: "00:13:52""LinkedIn": "00:13:52"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Destaney with Sean. Destaney is the CEO of better AMS and better. AMS is a retail media agency managing over $50 million of spend across Walmart and Amazon. So with that, welcome to the show, Destaney.Destaney 00:00:16  Thank you so much for having me, Josh. Really excited to be here.Josh 00:00:19  I'm super excited to have you on the show. My team is also excited to have you on the show, because they watch your YouTube videos and all the content that you're putting out, and oftentimes in our own strategy meetings, it will be, hey, I remember Destaney said this, Destaney said that. And so to have you on the podcast, I'm super excited to have you here. And I think I want to encourage our listeners to pay attention, because Destaney knows what she's talking about as it relates to Amazon advertising.Destaney 00:00:49  I hope so. I have been in this space for like six years, and I have done nothing but Amazon ads. So, you know, a lot of people are forced to go wide, whether it's because you're brand building or how quickly the industry industry changes.Destaney 00:01:02  I was super thankful to be thrown into Amazon advertising management at like 22 years old. I think my first large brand was managing around $10 million spend a quarter, so I, I had to learn really fast and this is all I know at this point. So thank you everyone for supporting my content because you are, you know, paying for my meals at night.Josh 00:01:23  I love it. A lot of brand owners come to you probably and say, oh well, my budget is unlimited if it's profitable, right? Like if it's profitable, then spend as much as you want. And I think I've fallen into that camp at some times. So Destaney, based on your wealth of knowledge and experience working with even higher level brands, doing 300 million a year, what, like how would you recommend a brand owner comes up with a budget for their products?Destaney 00:01:53  Yep. Yeah. So a budget's obviously so dependent on goals and growth and all of those things. So I always struggle to give that. I will say I interviewed a ton of the other agency owners.Destaney 00:02:05  I think we're managing in total. I kind of like over $500 million worth of spend. And what everyone said an average tacos for a high growth brand that's trying to be competitive is around 10 to 15%. I don't love giving that as a general gauge, because I know a lot of people have certain SKUs that are going to be a lot higher because they're more competitive category, different goals. And I hate giving like one size fits all solutions. Anyone who's listened to me or follow me knows that. It's like my biggest pet peeve. but I will say something to remember is that Amazon advertising is actually really precise. you know, sometimes like Facebook ads where you're doing audience targeting and behavioral aspects are combined in Amazon. Ads are not like that. You can be so granular. So one thing we recommend is we we set up all of our strategies on the campaign level. So when a brand comes to us we're going to have campaigns for profitability. We're going to have campaigns for keyword research. We're going to have campaigns for brand defense, and we're going to have campaigns for rank or market share.Destaney 00:03:05  And when we have all of those set up, that means we can take that budget and fluidly adjust based on our needs. So if we have a $20,000 a month budget and this month we're launching a new product, we're going to shift more of that budget to be focused on rank. And that's going to take away from our profitability campaigns, which means we're probably going to have a higher ACOs, but we're launching now the moment that becomes steady. We're going to lower our budget on our rank and move to profitability. So that way we can be really fluid with those adjustments that make your Amazon advertising align with your actual top line sales goals.Josh 00:03:40  Now that makes a lot of sense. Now I think we I could dive in even further with you. We could get into some real nitty gritty stuff here. Maybe that would have to be a part two. because what I'd like to shift into is we went through this last year in terms of trying to identify a software solution that could execute a lot of these good strategies.Josh 00:04:05  So for our team, you know, we hired an internal PPC manager. We were formerly with an advertising agency for I think four years. So we'd been with them for a long time. But to your point, you know, it's hard for an agency to really get into the details of every single product and tracking their metrics. And w...

Send us Fan MailAmazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Often to Change Amazon PPC Bids00:30 - Weekly Bid Checks for Growing Campaigns01:05 - Use 30-Day and 60-Day PPC Data01:40 - Amazon Reports and Longer Data Windows02:10 - Find Bleeding Keywords in Campaign Manager02:41 - Lower or Pause Bad Amazon PPC Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Rafael is the Founder and CEO of Share It Studio, a leading creative agency that helps Amazon and Walmart sellers turn data into powerful visual storytelling. Under his leadership, Share It Studio has worked with hundreds of top-performing e-commerce brands, blending creativity with analytics to craft product images, videos, and A+ content that actually convert.Before founding Share It Studio, Rafael built a career in film and marketing, becoming a 3-time Telly Award–winning entrepreneur. He's passionate about helping brands optimize their listings, understand their buyers, and stand out in competitive marketplaces. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Rafael Veloz, founder of ShareIt Studio, about optimizing Amazon product listings through visual storytelling. Rafael discusses the nuanced impact of AI-generated images, emphasizing that authenticity often outperforms polished visuals — demonstrated by a shoe cleaner brand scaling from $400K to $12M monthly. He advocates for a full-funnel marketing approach beyond PPC, continuous image testing, and integrating AI tools strategically. Rafaell also highlights the importance of emotional connection in content creation and recommends building strong internal creative teams to drive sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Prioritize authenticity over polish Test raw, real-looking visuals (UGC-style, iPhone shots)—they often convert better than high-end production. Systematize testing with data Validate images using tools and customer feedback before scaling; continuously test and iterate based on performance. Build a dedicated creative strategy team Don't rely on freelancers—invest in a creative lead and team to consistently produce, test, and optimize high-converting content.Timestamps:00:00:01 Authenticity vs. Professionalism in AdsOrganic, real-feeling content can perform twice as well as high-end professional videos, depending on the product's industry.00:00:50 Podcast and Guest IntroductionHost Josh Hadley introduces the topic of AI images on Amazon and welcomes guest Rafael Veloz from ShareIt Studio.00:02:27 Are AI Images Hurting Amazon Listings?AI images can hurt sales if used incorrectly, as they can lower the "perceived value" for emotionally-driven products.00:04:01 The Shoe Cleaner Case StudyA shoe cleaner brand grew from $400K to $1.2M a month by focusing on authentic, emotional content.00:06:26 How to Test and Update Main ImagesAnalyze competitor reviews for emotional triggers, create multiple main images, and test them both off and on Amazon regularly.00:12:01 Building a System for Creative ContentInstead of "hacks," build a system. Constantly track competitors' rankings, reviews, and image changes to stay ahead.00:14:33 Optimizing Creatives for PPC CampaignsCreate different ad creatives for different PPC campaigns and keywords to reduce wasted ad spend and improve conversions.00:16:55 Driving External Traffic to AmazonAmazon now rewards external traffic. Don't just focus on TikTok; create content that connects to specific buying intentions.00:19:34 Connecting Creative and Media Buying TeamsYour creative team and PPC (media buying) team must work together to create a cohesive and effective marketing strategy.00:22:28 Using AI to Build a CommunityCreate AI-generated personas and avatars on social media to build a community and drive traffic to your product listings.00:25:44 The Process for Creating Viral ContentA strategist analyzes the market, a script is developed, and a mix of organic and AI video is used.00:27:36 Final Advice: Embrace AIDon't fear AI. Hire team members dedicated to exploring and implementing new AI tools to stay competitive.00:28:40 Actionable Takeaway 1: Marketing Efficiency RatioStop focusing only on ACoS. Adopt the Marketing Efficiency Ratio (MER) to measure your total marketing spend against revenue.00:31:03 Actionable Takeaway 2: Systemize Image TestingCreate a consistent system for testing main images on Amazon, using real customer data to make decisions.00:31:45 Actionable Takeaway 3: Hire a Creative LeadInvest in a high-level creative team member to lead your marketing, as this is the most important aspect of your brand.00:33:56 Rafael's Favorite AI ToolRafael recommends Claude for its data gathering and Open-Claude's "Coworker" feature for automating executive assistant tasks.00:36:30 Connecting with RafaelFind Rafael at ShareIt Studio's website or email, and mention the podcast for a free 30-minute consultation.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon Experiments": "00:08:54""Pixel": "00:08:54""Productpinion": "00:08:54""Fiverr": "00:08:06""Social Media Platforms (TikTok, In...

Send us Fan MailStaring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast.Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonSeller #ACOS #TACOSWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:02 - ACOS, TACOS, Profit, or Market Share00:35 - Why One Metric Can Cause Bad Decisions01:30 - Reading PPC Metrics Like a Dashboard02:14 - How TACOS, Market Share, and Profit Connect02:43 - Tracking the Full Amazon PPC Picture-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend.Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into dead traffic: https://bit.ly/4jMZtxu#AmazonPPC #AmazonFBA #AmazonAds #AmazonSeller #amazonctr Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon PPC Impressions But No Clicks01:01 - Main Image Test and Relevant Targeting01:18 - Amazon Manage Your Experiments for A/B Testing02:03 - Low Search Volume and New Listing Limits02:38 - Bid Placement and Top of Search Adjustments03:04 - Monthly PPC Spend, CPC, ACoS, and TACOS04:00 - First Product Launch Without Vine Reviews-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Sellers running TikTok Shop alongside their Amazon listings are seeing ACoS drops of 30-50%. Neil Twa breaks down the mechanics behind this game-changing strategy on The High Voltage Business Builders Podcast. Discover how a husband-and-wife team selling collagen powder in the $35–$45 range boosted their sales from $22,000 by leveraging TikTok Shop. This episode delivers actionable steps for sellers at every level — from those just starting to $1M+/month operators. Neil shares three moves to optimize your ad spend: start by listing your top SKU on TikTok Shop. It's not just a trend; it's a strategy to enhance your margins.

Sarah Monroe: Hi. This is Sarah Monroe in Chicago, and I'm a benefits procurement leader. And I'm curious why you think so few executives take proactive bold action in health benefits strategy given the magnitude of opportunity. Stacey: Isn't that a great question? For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. Okay … so, last week we did an Ask Me Anything episode with Lee Lewis (EP508) where we answered this exact same question Sarah just asked from the standpoint of a CEO (chief executive officer). This week, we're taking the same question but from the standpoint of a CFO (chief finance officer) and/or the finance team writ large. And this week we're going through a very crisp roadmap for how to move forward toward proactive bold action in alignment with said CFO/finance team. This roadmap, though, since we are talking about finance folks here, it does double duty setting up the hardcore why—as in, Why should finance wish to upgrade benefits? Why get away from being kind of complacent and maybe a passive price taker? I mean, consider Step 1 of the roadmap that we're gonna cover here in a moment. Step 1 is to recommend that the finance team set their next-year and out-year forecasts at an accurate, greater than 7.7% trend. You might be able to see how that will get a finance team to find their why pretty quick. Oh, was that a spoiler of what's to come? Why, yes, it was. My guest today, Patrick Nelli, is currently the CEO of Aligned Marketplace, which has a really cool premise based on the power of advanced primary care. Check them out. Patrick Nelli is also a former CFO. So, yeah … you can see why he'd be a really great guest to take us through this roadmap for how folks at a plan sponsor not in finance can align with finance to move forward toward a health plan that works better and costs less. So, without further ado, here's Patrick's roadmap. But, for sure, listen to Patrick explain it. The points that he makes and the details that he brings up are both helpful and also really thought provoking. Step 1: Stop the renewal surprise. Engage with CFO finance teams and take in the advice of John Quinn from episode 493 and Lee Lewis (EP508) from last week. This is an ongoing engagement-type engagement, not a "see ya right before renewal" thing. Step 2: Confront an accurate trend. Set year-over-year trend accurately. As just stated a minute ago, this trend is not CPI (the consumer price index). Trend will be two to three points minimum above CPI, which is gonna be in the 7.7% range or higher for reasons that Patrick will lay out coming up here. When you speak in finance talk like this and forecast these out-years accurately, the why for taking bold action becomes really crystal clear. The status quo is financially untenable. Here's a link, by the way, to a page that Patrick gave me that covers this #2 forecasting step. Step 3: Offer a win-win alternative to the status quo. So, make it clear that this high estimated trend is only accurate if—and this is the important part here—if we stick with the status quo. It is possible to create an actually better plan that is more affordable and better for everybody. I will say this Step 3 is maybe a little bit more fraught than I had previously considered. Go back and listen to the show last week with Lee Lewis (EP508) for more of a deep dive into this Step 3 in the roadmap. Step 4: Lean into proven strategies that have been shown time after time to bend said cost curve and improve the health of employees, such as, again, advanced primary care. How many times does this need to come up? Step 5: Align your incentives and also your safeguards. So, look, if you decide to implement a model like advanced primary care, you gotta ensure that the payment model actually incents the behavior you want to see. You gotta think that through. There is a pachinko machine in the healthcare industry and a pachinko effect of incentives. So, know what they are and then put up safeguards and backstops to prevent unintended consequences if you know that the incentives are, in fact, misaligned. Step 6: Optimize via your contracting, which includes direct contracting. So, once you consider the incentives and figure out what you gotta watch out for, optimize contracts accordingly. And often that means finding ways to direct contract with independent practices such as primary care practices. Listen to that episode from two or three weeks ago with Ryan Jacobs (EP504), which is one half-hour fully getting into what the perverse incentives that just batter the premise of primary care if you don't take them on board. So, that's Step 6 of the roadmap. Optimize contracting, maybe direct contract. Step 7: Steer and tier. Steer and tier, especially for rising risk and/or to make sure employees get the highest value. In other words, risk stratify and disproportionately engage those with rising risk. Steer and tier them to high-value provider organizations. And look, as I said in episode 507, define value and then demand it. Steer and tier away from wildly expensive organizations who may not perform at the level that you're looking for. Is that easy? No. Can you start with, for example, advanced primary care organizations with a clear mandate who to refer to? Yes. This podcast is sponsored by Aventria Health Group. Today we got an assist from Aligned Marketplace. They gave us some financial support to help cover our expenses around here, and for that I am very, very grateful to Aligned Marketplace. And with that, here is my conversation with Patrick Nelli. Also mentioned in this episode are Aligned Marketplace; Sarah Monroe; Lee Lewis; John Quinn; Ryan Jacobs; Aventria Health Group; Gary Campbell; Shane Cerone; Sam Flanders, MD; Scott Conard, MD; Stan Schwartz, MD; Vivian Ho, PhD; Al Lewis; Dave Chase; Ryan Wells; Adam Stavisky; Leo Spector, MD, MBA; Barbara Wachsman; and Tom Nash. For a list of healthcare industry acronyms and terms that may be unfamiliar to you, click here.   You can learn more by visiting alignedmarketplace.com and by connecting with Patrick on LinkedIn.   Patrick Nelli is the CEO and founder of Aligned Marketplace, a national, value-based advanced primary care and specialty marketplace for employers. Prior to Aligned Marketplace, Patrick spent a decade at Health Catalyst, a data and analytics company focused on supporting some of the largest healthcare organizations in the country, where he was president and chief financial officer and helped take the company public. Previously at Health Catalyst, he helped build value-based care analytics for some of the largest ACOs in the country in pursuit of Health Catalyst's mission to deliver data-informed improvement. Prior to Health Catalyst, Patrick invested across the healthcare space and performed drug discovery research. Patrick's passion is to drive healthcare improvement through innovation.   00:00 Introduction to this episode. 02:48 Roadmap Step 1 highlights. 03:07 Roadmap Step 2 highlights. 03:49 Roadmap Step 3 highlights. 04:15 Roadmap Step 4 highlights. 04:27 Roadmap Step 5 highlights. 04:58 Roadmap Step 6 highlights. 05:19 EP504 with Ryan Jacobs. 05:37 Roadmap Step 7 highlights. 06:28 Introduction to the conversation with Patrick Nelli. 06:36 Step 1 to Patrick's roadmap: Open the conversation. 07:57 What Patrick thinks is sometimes missing in health benefits. 09:07 What finance teams need in order to change their behaviors. 09:53 What Baumol's cost disease is. 10:58 EP341 with Gary Campbell. 11:14 EP492 with Sam Flanders, MD, and Shane Cerone. 12:18 The second item stacked against employers: Being price "takers." 13:49 The percent inflation employers should expect if they follow the status quo. 15:39 INBW46 with Stacey. 16:54 Proven strategies to bend the health benefits finance curve. 18:42 EP391 with Scott Conard, MD. 19:37 SUMS11 with Stan Schwartz, MD. 20:18 How employers and plan sponsors can bend the cost curve. 21:47 The two distinct business models that finance teams need to consider when setting up their health benefits model. 24:11 Milbank study on the role of primary care. 24:53 A quick reminder of high-cost spending within health plans. 25:00 EP466 with Vivian Ho, PhD. 25:10 EP464 with Al Lewis. 25:59 What finance teams need to hear right now to understand why disrupting their health benefits plan is worth it. 27:45 The next step when an employer recognizes that they should seek out an advanced primary care option for their members. 28:41 EP503 with Ryan Wells; Leo Spector, MD, MBA; and Adam Stavisky. 30:27 Next steps after an employer enlists an advanced primary care system and aligns values and incentives in their benefits plan. 34:26 A last word to benefit teams working with finance teams. 34:55 EP430 with Barbara Wachsman. 35:08 How Aligned Marketplace fits into this entire conversation.   @PatrickNelli of @AlignedMP discusses aligning #healthfinance with #benefitdesign on our #healthcarepodcast. #healthcare #podcast #financialhealth #commercialpayermarketplace #digitalhealth #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Lee Lewis; Stacey Richter with 15 experts (EP507); Jerry DiMaso; Dr Ahilan Sivaganesan; Ryan Jacobs; Stacey Richter (INBW46); Ryan Wells, Dr Leo Spector, and Adam Stavisky; Brian Machut