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Bienvenidos a un nuevo episodio de La Cara del Mal. Hoy nos adentramos en uno de los casos más brutales y perturbadores del crimen contemporáneo: Los Maníacos del Martillo. En el verano de 2007, Ucrania se vio sacudida por una oleada de violencia extrema y aparentemente absurda. Dos jóvenes, Igor Suprunyuk y Viktor Sayenko, comenzaron a atacar a personas completamente al azar. Ancianos, transeúntes desprevenidos, personas sin hogar. No había selección por conflicto, ni beneficio económico real, ni provocación previa. Solo una violencia repentina, fría y deshumanizada, ejercida con martillos y otros objetos contundentes. Igor Suprunyuk era el más dominante del dúo. Con claros rasgos sádicos y una marcada necesidad de control, disfrutaba del sufrimiento ajeno y buscaba activamente la humillación de sus víctimas. Suprunyuk mostraba una personalidad impulsiva, violenta y carente de empatía, con una escalada progresiva de crueldad que se reflejaba en la intensidad de los ataques. Viktor Sayenko, por su parte, adoptó un rol más pasivo pero no menos peligroso. Actuaba como acompañante y facilitador, participando activamente en las agresiones. Su perfil apunta a una personalidad dependiente, con una fuerte necesidad de aceptación y pertenencia, lo que lo llevó a seguir a Suprunyuk sin cuestionar la violencia ni detenerla. En algunos episodios también estuvo presente Aleksandr Hanzha, un tercer implicado que participó en robos y agresiones previas, aunque no en los asesinatos. Su papel fue secundario, pero ayuda a comprender el entorno de delincuencia compartida en el que se movían. Las agresiones eran rápidas, silenciosas y devastadoras. Muchas víctimas murieron en el acto, otras quedaron gravemente heridas. Durante semanas, el miedo se extendió mientras las autoridades trataban de comprender un patrón que, en realidad, no existía. Lo más inquietante es que algunos ataques fueron grabados, convirtiendo la violencia en un objeto de consumo y exhibición. En este episodio analizamos cómo se construye un vínculo criminal basado en la deshumanización, cómo la violencia gratuita puede convertirse en rutina y qué fallos sociales, familiares y policiales permitieron que esta espiral de horror avanzara sin freno. Escúchame en tu plataforma favorita y acompáñame en este viaje por uno de los capítulos más oscuros y crueles del crimen real. Sígueme en Instagram: @lacaradelmal @viva_silvita #LaCaraDelMal #TrueCrime #LosManíacosDelMartillo #CrimenVerdadero #HistoriaOscura #InvestigaciónCriminal #ViolenciaExtrema #CrimenSinSentido
In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what's working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.We'll see you in The PPC Den!
Esportmaníacos 2445: En el programa de hoy hemos hablado del anuncio del nuevo roster de SK Gaming, de Heretics LEC siendo padreado por su propia academia en las in-houses y de un caso de cancelación de un acuerdo por parte de KC a un jugador al que iban a fichar por comentarios discriminatorios. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:30 - Saneller se vuelve loco 00:20:30 - Heretics de LEC padreado por Heretics Academia en in-houses 00:25:20 - KC fulmina un acuerdo por comentarios racistas 00:36:05 - Entra Darthyellow 01:13:20 - El LoL 2 01:36:30 - Cae EUphoria 01:47:30 - SK anuncia su roster 02:00:35 - G2 anuncia el cierre de su división femenina
Pasan 4.000 anos entre el nacimiento de la agricultura y las primeras administraciones. Entonces? Cuando surgen los Estados? La respuesta esta en los impuestos.
Esportmaníacos 2444: En el programa de hoy hemos hablado de una entrevista a Faker en la cuál hizo mención a los momentos más importantes de Worlds 2025, su mindset y qué es lo que le mueve para seguir compitiendo durante tantos años. Por otro lado, hemos tenido declaraciones de Flakked sobre Heretics 2025 y de Mauro Garih sobre Team Vitality. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Remen los minutos o mañana no hay 00:21:00 - Declaraciones de Faker 01:01:40 - Declaraciones de Flakked sobre su año en Heretics 01:25:30 - Declaraciones de Mauro Garih sobre Humanoid y Mac 01:48:40 - Liada en Francia con los equipos de creadores de contenido
Pasan 4.000 anos entre el nacimiento de la agricultura y las primeras administraciones. Entonces? Cuando surgen los Estados? La respuesta esta en los impuestos.
Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon. In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn't just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background. To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10's own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie's account: profitable campaigns randomly shut off, creatives that didn't match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren't driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets. Throughout the conversation, you'll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon's newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you're getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising. In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss: 00:00 – Introduction 05:48 – Carrie's Amazon PPC Agency Issues 07:19 – Carrie Learns PPC From Scratch 10:23 – Rules-Based Bidding With Helium 10 Ads 14:24 – When To Automate Your Amazon Ads 18:11 – Scalable Campaign Structure For Sellers 23:16 – Single-Keyword Campaigns & Dayparting 28:36 – Keyword-Specific Creatives & Creative Studio 30:54 – Off-Season Strategy & Fixing Conversions 33:08 – Sponsored Product Video Ads Launch 36:00 – Scaling Benchmarks & Ad Spend Targets 40:09 – Final PPC Lessons & Next Step
Dementia is becoming one of healthcare's most difficult problems to ignore. As the population ages, more families are finding themselves responsible for loved ones who can no longer manage their own care, communicate symptoms clearly, or navigate the healthcare system. Research shows that people living with dementia are hospitalized far more often than those without it—even when age and other medical conditions are taken into account—fueling a cycle of stress, confusion, and hospital visits that are often avoidable with the right support in place.That raises a simple but uncomfortable question: if people living with dementia can't meaningfully engage with the healthcare system on their own, why do we keep designing care models that expect them to?That question sits at the heart of this episode of Highway to Health, hosted by David Kemp, featuring Dirk Soenksen, CEO of Ceresti Health. Together, they explore why family caregivers—not patients—are the most important and overlooked participants in dementia care. The conversation looks at what actually happens inside the home, how caregivers make daily decisions that affect outcomes, and why supporting them can improve quality of life while reducing strain on the healthcare system.Top insights from the talk…Why traditional patient engagement doesn't work for dementia: Cognitive impairment makes it unrealistic to rely on patients to self-report symptoms or manage care, often leaving them disconnected from timely medical support.How caregivers become the real care coordinators: When caregivers are educated and supported, they're better equipped to recognize changes, respond early, and work effectively with primary care physicians.What a caregiver-first model changes for the system: Ceresti Health's approach has shown meaningful reductions in avoidable hospitalizations, saving roughly $6,000 per patient per year while helping people remain at home longer.Dirk Soenksen is a healthcare executive and entrepreneur with a long track record of founding, scaling, and commercializing technology-enabled care and diagnostics companies. He is the co-founder and CEO of Ceresti Health, where he leads a caregiver-enabled dementia care model that delivers proven cost savings for Medicare Advantage plans, ACOs, and PACE programs, and participates in CMS's GUIDE model. Previously, he founded and scaled Aperio into a global leader in digital pathology—raising over $50M and leading the company through FDA clearances and a successful acquisition by Danaher—after earlier leadership roles in digital health, medical technology, and engineering.
Esportmaníacos 2443: En el programa de hoy hemos hablado sobre las declaraciones de Razork en su anuncio de fichaje en 2025. El jungla español comentó que no se sentía él mismo y no disfrutar del proceso le hizo tener un mal desempeño este año, pero que cambiará en 2026 gracias a los nuevos fichajes. También hemos hablado largo y tendido sobre el LEC Versus, la nueva competición europea que contará con los 10 equipos franquiciados, Karmine Corp Blue y Los Ratones. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:26:16 - TODO sobre el LEC Versus 01:03:20 - El horario del primer día de LEC 01:21:00 - Declaraciones de Razork 01:47:00 - Presentación de NAVI
Esportmaníacos 2442: En el programa de hoy hemos hecho nuestro Top 15 jugadores con más hype para 2026. También hemos hablado de Fnatic y los anuncios de su top laner y la falta de anuncios sobre qué ocurrirá con Oscar. Finalmente, hemos visto el calendario de la LEC para 2026 con sus enfrentamientos en Semana 1. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:23:50 - Skin benéfica de Lux 00:32:45 - Rebrand de BDS a Shifters 00:50:35 - Fnatic y sus anuncios 01:06:30 - La LEC anuncia su calendario 01:24:30 - Más anuncios de Fnatic 01:35:10 - Jugadores con más hype para 2026 01:57:35 - Todos los enfrentamientos de la primera semana de LEC Versus
Esportmaníacos 2441: En el programa de hoy hemos destripado la entrevista que le hicieron a Alvaro de KOI en Al Lío Podcast y hemos tocado varios de los temas y de las respuestas dadas por el support español. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:17:40 - Mensaje para los minuters 00:21:20 - ¿KOI Top 4 en la LCK? 00:38:00 - El hipotético mental block de KOI con G2 01:05:15 - ¿Le hace G2 ojitos a Alvaro? 01:21:00 - Reunión de programa pero en directo por algún motivo 01:26:00 - Mensaje de Alvaro a Busio 01:36:25 - Rumores de Vitality en scrims 01:42:00 - La diferencia de talento en Francia y España 01:55:35 - ¿Cuándo vuelve KOI?
Esportmaníacos 2440: En el programa de hoy hemos hablado de las últimas noticias relacionadas con la Kespa y la selección coreana de LoL para los Asian Games. También hemos charlado de las in-houses y scrims de los equipos de LEC. ¿Quién va bien?, ¿quién sorprende más? Finalmente hemos revisado la tierlist de Nico de G2 Nord del potencial de los equipos LEC. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Os doy los minutos pero remadlos o mañana no hay 00:13:30 - Peyz gana la Copa Pentakills 00:22:55 - Selección coreana para los Asian Games 00:44:00 - Primeros atisbos de cómo será el LoL de 2026 01:10:00 - ¿Qué equipos tienen mejor pinta? 01:33:00 - Rumores de scrims 01:44:10 - Tierlists CRIMINALES de LEC
All'interno del programma di RadioPNR condotto da Alberto La Piana: "Buongiorno PNR", Daria Ubaldeschi propone un nuovo appuntamento con "Il Libro sul Comodino". Ospite della puntata è Paolo Reppetti di ACOS, che condividerà con il pubblico il libro a cui è particolarmente legato e che conserva sul suo comodino.
Send us a textStruggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon's keyword record ID history affects performance. You'll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.We also cover how to remove counterfeit sellers from your Amazon listing using Amazon's test-buy process.Topics Covered:✔️ Amazon PPC for beginners✔️ How to reduce ACOS on Amazon✔️ Amazon PPC campaign optimization✔️ Auto vs broad vs phrase vs exact for product launches✔️ How to remove counterfeit sellers from your listing✔️ Amazon FBA launch strategy#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuyNeed personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.------------------------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS:00:00 - Should You Stop a Bleeding PPC Campaign?00:21 - How to Handle Good Keywords in Bad Campaigns00:52 - Why You Shouldn't Move Performing Keywords01:23 - How Amazon Algorithm Tracks Keyword History02:14 - Ranking Strategies for New Amazon Products02:42 - Counterfeit Sellers Taking the Buy Box03:36 - How to Report Knockoff Products to Amazon04:14 - What If They're Just Selling Cheap, Not Fake?------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Esportmaníacos 2439: En el programa de hoy hemos traído leaks de la nueva Superliga y aclarado la información que salió ayer de mano de La Tertulia de los 10. También hemos hecho nuestra votación de los Premios Ibéricos de League of Legends en todas las secciones. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g
Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.
Esportmaníacos 2438: En el programa de hoy hemos charlado sobre el nuevo equipo de Flakked en la ERL española de mano de Giantx en un proyecto de creación de contenido al de Los Ratones de Caedrel. Esto nos ha llevado a debatir sobre los diferentes proyectos que tendremos en España en las marcas que tienen academia como KOI o Heretics. Finalmente, hemos hecho un repaso de las noticias internacionales con el rebrand de Team BDS a Shifters y la recolocación de Mac dentro de Team Vitality. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:19:40 - El LoL se muere y nosotros lo hemos matado 00:23:00 - El roster de Giantx con Flakked/¿Por qué Giantx no tiene una academia al uso? 00:44:00 - Heretics no tiene ESPAÑOLES PERRO SANXEEEEEEEEEEE 01:06:10 - Bwipo expulsado de su equipo ANTES de jugar 01:22:30 - Mac es el mejor en lo suyo 01:37:50 - Giantx FEST 01:41:30 - BDS ahora será Shifters
This episode announces the launch of CMS's ACCESS (Advancing Chronic Care with Effective, Scalable Solutions) model - a groundbreaking payment innovation that enables technology-enabled care organizations to treat Medicare fee-for-service patients with chronic conditions through outcome-aligned payments rather than traditional fee-for-service. Abe Sutton (Director of CMMI) and Jacob Shiff (Chief AI & Technology Officer at CMMI) explain how the model addresses a fundamental gap in healthcare: while commercial and Medicare Advantage patients have access to digital therapeutics and technology-enabled chronic disease management, original Medicare beneficiaries have been left behind. ACCESS changes this by paying providers monthly fees for managing conditions like diabetes, hypertension, obesity, behavioral health issues, and musculoskeletal pain - but only when patients achieve measurable clinical improvements. The model is designed to be deflationary rather than inflationary, encourages innovation by simplifying go-to-market for digital health startups, integrates with existing risk-bearing models like ACOs, and represents a broader CMMI strategy to shift from activity-based to outcome-based payments while leveraging new AI capabilities to democratize high-quality care. (0:00) Intro(0:57) The ACCESS Model: Advancing Chronic Care(4:35) Outcome-Aligned Payments and Technology(7:40) Encouraging Innovation and Investment(09:23) Practical Implementation and Examples(24:28) Evaluating Success and Future Goals(26:18) Connecting the Dots: Broader CMMI Initiatives(28:40) Generous and Its Impact on Drug Pricing(30:11) Challenges and Benefits of Prior Authorization(35:19) The Role of Technology in Healthcare(37:59) AI and Technology-Enabled Care(40:26) Reflections on Value-Based Care Models(43:51) Encouraging Competition in the Healthcare Market(48:24) Quickfire Out-Of-Pocket: https://www.outofpocket.health/
Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That's exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.
Esportmaníacos 2436: En el programa de hoy hemos traído información sobre la nueva ERL española. Han entrado Darthyellow y Bloop, con los que hemos tenido varios debates sobre el futuro del LoL en España: regeneración de talento, relación de la liga con los distintos programas y mucho más. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:04:22 - ¿Funa a Kharasu? 00:09:25 - Seguimos con la intro 00:18:00 - ¿Nuevo fichaje en Giantx? 00:23:45 - Premios Ibéricos de la comunidad de LoL 00:39:55 - Nueva info de la ERL española 00:51:45 - Entra Darthyellow y debatimos sobre el talento
In this episode of the Econ Breakthrough Podcast, host Josh interviews Chad Rubin, operations and strategy leader at Profasee. Chad discusses the critical role of dynamic, AI-driven pricing for e-commerce and Amazon sellers, sharing how continuous price optimization can boost profits without sacrificing sales rank. He offers actionable advice on leveraging AI tools, strengthening business operations, and building strong supplier relationships. Chad also recommends influential books and software for entrepreneurs, and emphasizes the importance of surrounding yourself with trusted advisors. The conversation provides practical strategies for sellers aiming to thrive in a competitive, ever-changing marketplace.Chapters:Introduction to Chad Rubin and Profasee (00:00:00)Josh introduces Chad Rubin, his background, and his role at Profasee, focusing on e-commerce and AI-driven pricing.Why Pricing Matters in E-commerce (00:00:37)Chad explains his focus on pricing, its impact on profitability, and why many sellers neglect price optimization.The Fear of Raising Prices and Real-World Example (00:02:01)Josh discusses common fears around raising prices and shares a personal example of increasing prices without losing sales rank.Dynamic Pricing vs. Static Pricing (00:03:57)Chad describes Profasee's approach to dynamic pricing, the importance of adjusting prices, and the Amazon flywheel effect.Dynamic Pricing in Other Industries (00:05:28)Josh compares dynamic pricing in e-commerce to revenue management in airlines and emphasizes the need for ongoing price adjustments.Three Actionable Takeaways for Sellers (00:06:13)Josh summarizes three key takeaways: focus on profits/pricing, incorporate AI, and strengthen organizational structure and supplier relationships.The Importance of Level 10 Meetings and Team Alignment (00:08:38)Josh highlights the value of EOS Level 10 meetings for organizational clarity and leadership alignment.Most Influential Books for Entrepreneurs (00:09:41)Chad recommends "The 4-Hour Workweek" and other books that influenced his entrepreneurial journey.Favorite and Game-Changing Software Tools (00:11:27)Chad shares his favorite software tools, including Ellie and Notion, for productivity and business management.Mentors and Influential People in E-commerce (00:12:31)Chad discusses the importance of surrounding yourself with trusted advisors and names key people he respects in the industry.How to Connect with Chad Rubin and Profasee (00:14:46)Chad provides contact information and ways to connect with him and learn more about Profasee.Links and Mentions:Tools and Websites Profasee ChatGPT Ellie.com Notion Books The 4-Hour Workweek" by Tim Ferriss on Amazon The Almanack of Naval Ravikant The Great CEO Within People Mentioned Brandon YoungTranscript:Josh 00:00:00 Today, I'm super excited to introduce you to Chad Rubin. Chad leads prophecies operations and oversees its strategy. He often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller cheaper, easier, direct. Prior to Profasee. He founded Think Crucial and co-founded Cubana and the Prosper show. He is also a father, husband, and loves coffee and tacos. So with that, Chad, welcome to the Econ Breakthrough Podcast.Chad 00:00:35 Thank you for having me. Excited to be here.Josh 00:00:37 I want to ask you the question, Chad. You've you've gone through multiple exits. You have your own ecom brand. Why the focus on pricing and why is it so important at the end of the day?Chad 00:00:48 Yeah. So. Well, firstly, the reason why I was focused on price was that I was trying. I'm trying. I'm still working through it. I've been working on turning around my e-commerce business. It's been deteriorated over time. Didn't get a lot of love for me as I've been building other initiatives in my life.Chad 00:01:03 And so, you know, for me, I optimize spend and my ACOs, and I've been optimizing our conversion rate and my listings itself and the infographics on those listing pages. But the one thing that's driving the most to the bottom line is a very small lever, and it swings big doors, but it's not being swung with price. And I just couldn't understand why. Like if we have a $10,000 ad campaign, you would never leave it on. You would never leave it on optimized, you'd always be optimizing it. So why is nobody optimizing price? Because it's a it's hard to understand and it's very manual. And by the time you make the change to the price, the market shifted. So this is why I focus on it. And it's a juicy it's a delicious problem.Josh 00:01:50 It really is. And it can provide I mean it's a huge impact to your bottom line, right? If you want to, you know, increase your bottom line, the best way to do it is just by raising your prices.Josh 00:02:01 Says Roland Frazier, one of the previous guests that we've had on the show. One of the things that he does first, when he acquires any businesses is he simply raises prices. Because to your point, so many brands do not touch their price. They're too scared to be honest with you because they're like, well, I like sales where they're at. If I raise them, you know, 10%, 25%, I'm going to lose it. All right. And I think I actually fell in that camp prior to all of the inflationary environment that we've been in recently with Amazon continually increasing their FBA fees. You've got manufacturers increasing, you know, the cost of goods that you're purchasing from them. ACOs is going up ads. So with all of that, like our back was against the wall, although I felt like, hey, 1999 is kind of the that's the tipping point. You go over the $20 like you cross that mental bridge of $20 and something cents Since all heck is going to break loose, right? And I'm just going to be in a downward spiral, lose my market share.Josh 00:03:08 And on the contrary, we raise the price by $5, increase the price by 25%, and still maintain we were currently the number two best seller in that entire product category. Didn't move a needle. We stayed right there. Now we've got more profit coming to the bottom line. So I want to ask you the question, Chad. Like, are you seeing the same thing with a lot of the clients that you're working with and these early users of the software, that there is more room to increase prices on Amazon, and it's not affecting organic rankings or it's not a spiral downward. Or are you seeing the opposite true of hey, really like lower your price? Yeah, you get margin compression. But man, you you shoot to the roof and you stay locked in in those top positions. What what have you seen.Chad 00:03:57 Well, okay. So Profasee in general is about maximizing profit without sacrificing your BSR. So there's a lot of people in the Amazon space that say, just raise prices. And that's a lot of times could be reckless advice and insight, right? Because like, pricing isn't one size fits all.Chad 00:04:14 And yes, pricing needs to change. But the question is should it go up or should it go down because you can increase price and that may offset demand and you can lower price. It may spur demand. It'll increase ...
AMA CEO John Whyte, MD, MPH, talks with Abe Sutton, JD, Director for the Center of Medicare and Medicaid Innovation (CMMI) and Deputy Administrator for CMS, about the potential benefits and challenges of a new outcome-aligned payment model called ACCESS, and what it means for physicians and patients. Learn more at CMS.gov. ⭐⭐⭐⭐⭐
Esportmaníacos 2435: En el programa de hoy hemos tenido a Andre Guilhoto, head coach de Giantx y le hemos preguntado por la offseason, el caso Jun con Fnatic, coaching staff y demás. También hablamos del WASD que ya está disponible en el servidor live. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g
Esportmaníacos 2434: En el programa de hoy hemos hablado de la nueva característica que añadirá Riot al League of Legends competitivo. Los entrenadores podrán hablar durante las partidas en la LCK y LCP. Por otro lado, hemos hablado del resto de la offseason de Fnatic tras la entrevista de Guilhoto en la cuál habla del caso Jun. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:24:00 - Las nuevas coach comms 01:17:40 - Renovación de Gaax 01:35:30 - ¿Poaching de Fnatic de Jun? 01:54:30 - Los más buffados de Cacaolat
Shawn Martin, executive vice president and CEO of the American Academy of Family Physicians (AAFP), joins Josh Israel, MD, and Sean Cavanaugh to discuss challenges with the future of primary care, particularly independent primary care practices. Martin believes that value-based care has helped sustain rural health care practices and that the Medicare Shared Savings Program (MSSP) will serve as the foundation for value-based care moving forward. Martin stresses the benefits of partnering with support organizations, like accountable care organizations (ACOs), in succeeding in value-based care and outlines opportunities for the AAFP to partner with ACOs to support physician independence, provide value-based care training and advocate for rural health care funding.
Esportmaníacos 2432: En el programa de hoy hemos tenido a Champi, F1re y Bloop para hablar de su nuevo programa, Reportados. Después hablamos de Los Ratones, su nivel mostrado y qué tanto éxito puedan llegar a cosechar en LEC. Finalmente, hablamos de jugadores que se han quedado fuera de la LEC y qué les puede deparar el futuro. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:19:40 - Charlamos de Reportados, nuevo programa de LoL 00:44:00 - El unos días tenemos el WASD 00:45:30 - Rework de Shyvana 00:47:05 - Repaso a la offseason asiática 01:00:00 - Los Ratones, ¿nivel LEC? 01:24:40 - Bwipo rerollea a jungla 01:38:50 - Otros jugadores que se quedan fuera de LEC 01:55:00 - Los premios de Caedrel
Esportmaníacos 2431: En el programa de hoy hemos traído información sobre los problemas que salieron ayer sobre Karmine Corp y la pérdida de control sobre el club que sufrirá Kameto en 2026. Por otro lado, hemos comentado las noticias sobre FlyQuest e Inspired tras su documental. Finalmente, hemos hablado sobre las ERL y las últimas noticias publicadas por LoLEsports respecto a esto. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g
Esportmaníacos 2430: En el programa de hoy hemos tenido a Melzhet, head coach de Movistar KOI en LEC. Le hemos preguntado por las renovaciones, las academias, el viaje de Worlds 2025, su crecimiento personal y mucho más. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g #LEC #Melzhet #KOI
Send us a textStruggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTipsired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl------------------------------------------------------------------------------------------------------Timestamps:00:00 - Starting PPC Ad Improvements on Amazon 00:15 - What Are Negative Keywords 01:09 - Using Negative Keywords the Right Way 02:17 - What Is ACOS and Why It Matters 03:34 - Understanding Profitable KPIs for Ad Spend 04:09 - How to Find Wasted Spend in Targeting Tab 05:25 - Evaluating Sales and Spend Over Time 05:30 - Starting Bids for Each Match Type 06:14 - Bid Strategy Using ACOS and Conversion Rate 07:25 - Example Math for Setting Amazon Ad Bids 08:15 - Ideal Bid Strategy for Auto Campaigns 09:06 - Why Bids Need Real Data and Adjustments ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Esportmaníacos 2429: En el programa de hoy hemos tenido de invitado a Own3r, head coach de SK Gaming. Nos ha contado como su organización ha acabado la pretemporada con uno de los quintetos más polémicos para la audiencia tras la salida de Mikyx de Fnatic y con fichajes como Wunder o LIDER. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:10 - Entra Own3r 01:26:15 - ¿Nos creemos las palabras de Own3r? 01:42:15 - Tierlist de offseasons de LEC
Esportmaníacos 2428: En el programa de hoy hemos tenido muchos temas con toda la actualidad de los esports: Elon Musk anuncia una IA para competir contra los mejores equipos de LoL, la Kespa Cup será de pago en Disney, G2 tendrá academia en Alemania y Sheep Esports ha filtrado que Upset será el tirador de Fnatic. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:14:30 - ¿Elon Musk quiere hacer una IA para jugar al LoL? 00:17:30 - Ver el LoL de pago en Disney+ 00:34:40 - KT Ghost y el reroll menos reroll de la historia 00:37:30 - La academia G2 00:53:50 - Rebrand de BDS 01:00:50 - Fnatic Upset es oficial y hablamos del roster (casi) completo 01:44:00 - Hablamos del resto de offseasons de LEC
Esportmaníacos 2427: En el programa de hoy hemos hablado de Caedrel y sus declaraciones respecto al futuro de Los Ratones. No jugarán en Tier 2 tras el LEC Versus pero tampoco sabemos qué futuro tendrá la organización tras dicho torneo. Por otro lado, Gumayusi ha anunciado sus skins de Worlds y ha hablado un poco de su salida de T1, dejando claro que no se ha ido por culpa del acoso. Finalmente, hemos seguido con las informaciones de Fnatic dado que todo apunta a que Razork o Upset se quedarán en dicho roster. ¿Quién será el elegido? APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:14:00 - Guma ha elegido sus skins de campeón del mundo 2025 00:20:00 - Gumayusi habla de su salida de T1 00:29:00 - Beryl se queda sin equipo 00:32:50 - Nuevos fichajes del Barça Esports 00:39:40 - ¿Pulso de Caedrel a Riot? 01:11:00 - Mauro Garih a Vitality LEC 01:20:00 - Razork o Upset, ¿quién se queda en FNATIC?
In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC's darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn't what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn't commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.Each case reveals the same truth: great PPC managers aren't just optimizers — they're detectives.Welcome to The PPC Crime Scene Files!
Subscribe to UnitedHealthcare's Community & State newsletter.Health Affairs' Jeff Byers welcomes Rachel Bonesteel of Duke-Margolis Center for Health Policy to the pod to discuss her recent Forefront article focused on how ACO REACH enabled ACOs to participate in an advanced, global-risk, population-based payment model.Related Articles:ACO REACH 2023 Performance Results Indicate A Pathway To Sustainable Accountable Care (Health Affairs Forefront)Opportunities To Enhance Design And Implementation Of ACO REACH's Core Payment Model Design Elements (Health Affairs Forefront)Enhancing Design And Implementation Of ACO REACH's Equity-Focused And Beneficiary Engagement Design Elements (Health Affairs Forefront)Future Of Accountable Care: Lessons Learned And Potential Paths Forward During A Time Of Transition (Health Affairs Forefront)Medicare Accountable Care Organizations In 2023: Large Savings With Increasing Value-Based Programmatic Competition (Health Affairs Forefront)Medicare ACOs In 2024: Increased Participation And Evolving Policy Impacts (Health Affairs Forefront) Subscribe to UnitedHealthcare's Community & State newsletter.
In this episode, I sat down with Angela Diaz who is a physical therapist and business leader that saw the opportunity for PTs to be integrated into primary care... a long time ago! She has worked with accountable care organizations (ACOs) which help primary care doctors learn strategies to optimize patient care delivery in order to reduce cost under value-based payment arrangement. We broke down what all of this means and highlighted the tremendous opportunities for PTs to work for and/or partner with ACOs to manage musculoskeletal conditions effectively and efficiently to reduce unnecessary utilization outside of primary care. Check it out! Here's how to get in touch with Angela: LinkedIn: https://www.linkedin.com/in/angela-diaz-pt-mba-4b6ab867/
Esportmaníacos 2426: Hoy hemos tenido un señor programa trayendo nueva información de lo que puede ocurrir con la offseason de Fnatic y en especial con su bot lane. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:13:30 - El anuncio de Hanwha Life Esports 00:19:55 - ¿Caen las estrellas de la LPL? 00:29:10 - UZI podría volver 00:34:00 - Dramita de Copa Jamona 00:42:15 - Hablamos de FNC y traemos info
Howie and Harlan discuss the outlook for U.S. healthcare spending over the next five years, the state of seasonal and avian flu, and an expensive AI-based cardiac test. Show notes: Life expectancy and expenditures "How does U.S. life expectancy compare to other countries?" ACOs and cost savings "After Fifteen Years, is Value-Based Care Succeeding?" Health & Veritas Episode 115: Farzad Mostashari: Aligning Incentives to Fix Primary Care World Prematurity Day WHO: World Prematurity Day 2025 WHO: World Prematurity Day Key Messages WHO: Preterm birth AI concerns "'It keeps me awake at night': machine-learning pioneer on AI's threat to humanity" "Why neural net pioneer Geoffrey Hinton is sounding the alarm on AI" "AI pioneer: 'The dangers of abuse are very real'" "'Malicious use is already happening': machine-learning pioneer on making AI safer" "Fathers of the Deep Learning Revolution Receive ACM A.M. Turing Award" "Deep learning" Bird flu "First U.S. case of human bird flu in 9 months confirmed in Washington state" Cleveland Clinic: Bird Flu (Avian Influenza) "Flu in numbers: NHS faces one of worst winters ever, officials warn, amid concern over mutated strain" "New flu virus mutation could see 'worst season in a decade'" "Australia posts record-breaking flu numbers as vaccination rates stall" FDA: Influenza Vaccine Composition for the 2025-2026 U.S. Influenza Season Cardiology and AI "Coronary CT angiography evaluation with artificial intelligence for individualized medical treatment of atherosclerosis: a Consensus Statement from the QCI Study Group" "Medicare will pay more than $1,000 for AI to analyze a heart scan. Is that too much?" Free speech and drug promotion "High-Engagement Social Media Posts Related to Prescription Drug Promotion for 3 Major Drug Classes" Health & Veritas Episode 195: Jerry Avorn: Countering the Drug Marketing Machine Medicare premiums "Medicare premiums to jump 10% heading into 2026" "Social Security Announces 2.8 Percent Benefit Increase for 2026" Centers for Medicare and Medicaid: 2026 Medicare Parts A & B Premiums and Deductibles In the Yale School of Management's MBA for Executives program, you'll get a full MBA education in 22 months while applying new skills to your organization in real time. Yale's Executive Master of Public Health offers a rigorous public health education for working professionals, with the flexibility of evening online classes alongside three on-campus trainings. Email Howie and Harlan comments or questions.
Esportmaníacos 2425: En el programa de hoy hemos hablado de cómo los casos de acoso a Gumayusi han llegado incluso a la política de Corea del Sur, Vladi ha fichado por Fnatic y tenemos información cruzada sobre dónde irá Jun en 2026. ¿Se quedará en Giantx o acabará en Fnatic? APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:18:40 - El nuevo roster de KT 00:24:45 - El acoso a Gumayusi llega a la política coreana 00:46:05 - Una offseason de mucha información errónea 01:06:40 - ¿Dónde va Jun? Y toda la offseason de FNC
On today's episode, we sit down with Sarah Kearney, Executive Director of Blue Zones Project Scottsdale, and Todd LaPorte, CEO of HonorHealth, to explore how Scottsdale is taking bold steps toward becoming a longer-living, more connected, and more vibrant community. Website: bluezonesprojectscottsdale.com Instagram: bzpscottsdale BACK STORY With more than 35 years of diverse healthcare experience, Todd LaPorte leads an integrated health system with nine acute-care hospitals, numerous outpatient facilities, a research institute, and various community services impacting social determinants of health and military preparedness. HonorHealth is one of Arizona's largest employers, with a presence throughout much of the growing Phoenix metropolitan area. Since joining HonorHealth in 2001, Todd has held executive roles in which he focused on financial and strategic leadership. He has shaped a system with many access points to provide convenient, high quality care for patients, and with an ability to coordinate care efficiently and effectively. HonorHealth governs with its medical staff one of the country's highest performing ACOs in the country. For most of his twenty years at HonorHealth, Todd served as the CFO. In April 2017, he became the 10th CEO in more than 150 years of its legacy firm history. Before joining HonorHealth, Todd held senior management roles for an international CPA firm that served Arizona healthcare clients, as well as clients in high-tech manufacturing and consumer services. He was also the CFO of a privately held healthcare company that served more than a half million Arizonans. Todd is the current board chair for the Health System Alliance of Arizona, an association of the five largest healthcare systems throughout the State. He is a member of Greater Phoenix Leadership (a CEO advocacy group) and is a board member of Experience Scottsdale (a visitor's bureau). He speaks frequently to Arizona State University MBA classes and community service organizations throughout the Valley of the Sun. Todd was named CFO of the Year by the Arizona chapter of the Financial Executives International in 2012 and was recognized by Becker's Hospital Review as one of the "125 Hospital and Health System CFOs to Know" in 2013. Todd has served as board chair for a chapter of Big Brothers/Big Sisters, the nationally acclaimed Scottsdale Aquatic Club and the Paradise Valley School District's supporting Foundation for Public Education. He holds a bachelor's degree in business from the University of Arizona and an MBA from Arizona State University. His four daughters all swam competitively at four different D-1 schools, so his college sweatshirt collection is quite confusing. Sarah Kearney leads Blue Zones Project Scottsdale as the Executive Director. Her leadership experience is diverse and rooted in community well-being, service, and forward-thinking optimism. She most recently worked for Experience Scottsdale, whose mission is to enhance the Scottsdale community through tourism. In Sarah's 16+ year tenure at the organization, she held several leadership roles and specialized in worldwide leisure sales, partner development strategy, membership and community engagement, program development, and more. Driven by her passion for the Scottsdale community, Sarah has served, led, and guided several local organizations, leaving a cross-sector imprint. She has served as the Board President for Scottsdale Leadership, the Board President for Community Celebrating Diversity, a Board Member for Scottsdale Sister Cities, the Officer of Membership for Millennials in Travel, and the Vice President of Community Outreach at GiGi's Playhouse Phoenix/Scottsdale. Sarah holds an MBA from the University of Phoenix and a B.A. in Communication from Arizona State University. In her spare time, she enjoys traveling, reading, sports and spending time in the Scottsdale sunshine. She is a proud wife and hockey, dance, and dog mom to her two children and golden retriever. SUBSCRIBE TO ICONIC HOUR If you enjoyed today's podcast, I'd be so appreciative if you'd take two minutes to subscribe, rate and review ICONIC HOUR. It makes a huge difference for our growth. Thanks so much! ICONIC LIFE MAGAZINE Stay in touch with ICONIC LIFE magazine. We invite you to join our digital VIP list and SUBSCRIBE! JOIN OUR ICONIC COMMUNITY Website: iconiclife.com Instagram: @iconiclifemag Facebook: Iconic Life YouTube: ICONIC LIFE FOLLOW RENEE DEE Instagram: @iconicreneedee LinkedIn: Renee Dee Thanks for being a part of our community to Live Beautifully. TAGS: bluezonesprojectsscottsdale, honorhealth, iconichourpodcast, health, wellness, iconiclifemag, iconiclife, livebeautifully
Esportmaníacos 2424: En el programa de hoy hemos charlado y debatido sobre el que intuimos que será el próximo roster de Fnatic cruzando toda la información que ha salido durante la offseason. También hemos charlado de la offseason coreana, Peyz firma 3 años con T1, Viper se va a China y Hanwha monta un equipo muy prometedor. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:22:00 - Peyz en T1 hasta 2028 00:43:21 - Se filtra el roster de Hanwha 00:54:24 - KESPA con equipos de LCS 01:02:45 - ¿Drama con HongQ y JunJia de las Ostras? 01:08:30 - ¿El roster de Fnatic? 01:54:20 - Los más buffados de Cacaolat
If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you're not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You'll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.If you're ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you're automating first.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.
Welcome to the eCommerce Lab Podcast! This time, our guest is Vadim Soin, founder of PPC Jumpstart and an expert in Amazon ad optimization. He'll share clear, actionable tips on how to optimize your Amazon PPC campaigns to increase sales, improve your ACoS, and make the most of your advertising budget.If you sell on Amazon, this video is for you. Don't forget to like, share, and subscribe for more content about e-commerce and marketplace growth
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).We connect CPC, RPC, and ACOS directly back to sales movement.See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.Perfect for sellers and managers serious about scaling Amazon Ads profitably.Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.
In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs. TACOS (and why most sellers track the wrong metric) How to use Amazon Influencers and Creator Connections to boost conversions What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel Why "trusting the process" matters when scaling profitably through PPC Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025. #AmazonAds #AmazonAccelerate2025 #Ad
Send us a textMany sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsdGet the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR #AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth Watch these videos on YouTube:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4ooBKGRStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnSRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8ETimestamps00:00 - Why Wasted Ad Spend Reveals Real Ad Performance00:28 - Too Much or Too Little Wasted Spend: What It Means01:13 - Real Campaign Example with Seasonal Spend Patterns01:42 - Step 1: Basic Filter to Catch Dead Campaigns02:30 - The Simple $1 Sales Filter That Highlights Waste03:06 - How to Tell If You're Just Throwing Money at Ads03:33 - Step 2: Analyzing Ad Spend Based on ACoS04:26 - At What Point ACoS Becomes a Problem05:33 - When Account-Level ACoS Hides Bad Campaigns06:16 - Step 3: Keyword-Level Target Checks07:00 - The 15-Click Filter That Saves Your Budget08:21 - Final Step: Find and Negate the Right Targets09:00 - How Much Wasted Spend Is Actually Healthy?09:45 - Free Ad Audit for a Deeper Look at Your Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes Tyler Gregg of Ampd on LinkedIn Transcripts:Josh 00:00:00 Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05 And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07 And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11 I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...