Podcasts about Acos

A look at the connection betweenn Health Information Exchanges (Like HSX in the Philadelphia Region) and Accountable Care Organizations in improving care across the continuum. Our Special Guest is Emily Brower, President and CEO, The National Association of Accountable Care Organizations.

Want to know how to grow sales in the top 10 Amazon categories?In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche.Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their performance data completely.We cover LTV for supplements, return rate-adjusted ACoS for apparel, Q4 share of voice for toys and games, review velocity for electronics, influencer strategy for beauty and sports, and ecosystem building for tools and home improvement.If you are serious about how to grow sales in the top 10 Amazon categories and stop burning ad budget on the wrong metrics, watch this all the way through.Drop a comment if you want a follow-up episode on category-specific campaign structure!

Episode 502 features Stacey's conversation with Brian Machut (Alliant Health) on how widespread Medicare fee-for-service fraud is inflating costs and undermining ACO shared savings in MSSP and ACO REACH. ACOs uncovered major urinary catheter fraud in 2023 tied to codes A4352/A4353, totaling about $3.5B, with some beneficiaries billed for items never received (including a case shared by Dr. Tara Lagu).  CMS created a "SAHS" (significant, anomalous, highly suspect) process to remove certain suspect costs, but benchmark effects can unevenly impact ACOs; catheter fraud is still projected at $3–$3.5B in 2025. The episode also highlights rapidly growing "skin substitute" spending projected at $13–$15B in 2025; CMS did not classify 2024 skin substitute costs as SAHS, leaving them in ACO performance calculations.  Machut explains this fraud and missed CMS trend projections can reduce provider earnings, discourage participation in value-based care, and potentially drive cost shifting into higher commercial rates—affecting plan sponsors such as self-insured employers. === LINKS ===

Esportmaníacos 2503: En el programa de hoy hemos cubierto la noticia de que Los Ratones ahora pasarán a ser Witchcraft y no contarán con Baus ni con Caedrel. El proyecto ha optado por Bwipo como top laner y mantiene al resto del bloque: Velja, Nemesis, Crownie y Rekkles. Esto se suma con Yamatocanon como entrenador. Después hemos visto las scrims de G2 y finalmente hemos vuelto a hablar de Rekkles ya que no tuvo ofertas en la LEC. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:10:00 - Los Ratones ahora es Witchcraft (y no tienen a Caedrel) 00:51:00 - Las scrims de Los Ratones 01:03:30 - Las scrims de G2 01:34:00 - LEC campeona en la Copa Viewers 01:47:00 - Rekkles no tuvo ofertas de LEC

Decreasing cost. It's the Holy Grail. The thing we all know must happen in order for healthcare to become sustainable and usable for the majority of Americans. We know data analytics help. They help to identify those who are at the highest risk and who are the highest cost. But, what if we were able to look at those who are currently low cost and predict who might become high cost? Taking it one step further, could we then reach out to those folks and offer a clinical intervention built on relationship that might help prevent that high cost event from ever happening? That's exactly the kind of model our guest today has built at Converging Health. Dr. Conard operates at the intersection of clinical medicine, advanced analytics, medical group leadership, and business strategy for early and emerging companies. He began his journey as a solo practitioner, eventually growing his medical practice to over 510 clinicians over 20 years. After the practice was acquired by a hospital system, Dr. Conard became the Chief Medical Officer for a brokerage/consulting firm and led an innovation lab focused on effective health risk reduction interventions. Currently, he is the Co-Founder of Converging Health, LLC, a technology-empowered consulting and services company. Converging Health collaborates with at-risk entities such as self-insured corporations, medical groups, accountable care organizations (ACOs) taking financial risk, and insurance captives to enhance well-being, reduce costs, and improve member experiences.

Esportmaníacos 2502: En el programa de hoy hemos visto la última actualidad de los esports y de League of Legends en general. ElXokas ha dado con el hablar con un clip en el que dice que tiene "una app para reportar" por ser creador de contenido, tenemos rumores del tercer equipo de KOI, el de amateur que competirá en el Circuito Tormenta y para finalizar hemos puesto nota a los jugadores de la LEC de Heretics, Fnatic, Giantx y KOI. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:06:00 - ¿Despidieron a Kharasu? 00:16:30 - ¿Elxokas puede banear a gente? 00:26:00 - Rumores de KOI CT 00:34:00 - Primer clasificado de la LPL para el First Stand 00:42:30 - El jefe de esports de Riot responde a las críticas 00:54:05 - Le ponemos nota a Heretics 01:06:10 - Le ponemos nota a Fnatic 01:19:40 - Le ponemos nota a Giantx 01:27:30 - Entra Jose CEO Giantx 01:55:00 - Le ponemos nota a KOI

Esportmaníacos 2501: En el programa de hoy hemos dado todas las noticias que sacó ayer Riot sobre el First Stand de este año que se celebrará en Brasil y arranca con polémicas dado que se disputará en el estudio de la LEC de allí, con una capacidad para 147 personas. Después hablamos del developers update de Riot en el cuál se exponen todas las novedades de League of Legends. Terminamos charlando sobre las declaraciones de Melzhet, head coach de Movistar KOI y Elyoya, jungla del mismo equipo, en un podcast en el cuál explican qué ocurrió en su serie contra Karmine Corp. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:10:40 - Caliste se queda 00:13:15 - Precios del próximo roadtrip 00:16:10 - En el First Stand entran 147 personas 00:23:20 - Formato y horarios del First Stand 00:36:40 - Developers Update de Riot 00:44:00 - Rework de Shyvana 00:48:50 - Twitch Rivals del día de la mujer... xd 00:50:55 - Solo habrá un campeón nuevo este año 01:00:25 - Declaraciones de Melzhet y Elyoya 01:07:00 - En el First Stand TODO es Bo5 01:12:20 - ¿Problemas en KOI? 01:22:50 - ¿A quién echarías de KOI a día de hoy? 01:38:40 - La LEC el año que viene 01:47:20 - Draft de jugadores de los tertulianos

Esportmaníacos 2500: En el programa de hoy hemos charlado sobre el evento de la final del LEC Versus. Hemos empezado hablando de la valoración de Adam Adamou respecto al roadtrip organizado por Movistar KOI en Barcelona. Después, revisamos el Movistar KOI vs Karmine Corp que llegó a quinto mapa y posteriormente la final en la que G2 Esports sufrió pero consiguió imponerse en una serie de infarto. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:20 - Evento de KOI, ¿éxito o fracaso? 00:34:00 - Resumen del Giantx vs KCorp 00:40:20 - Mapa 1 del KOI vs KC 00:52:10 - Mapa 2 del KOI vs KC 01:05:50 - Mapa 3 del KOI vs KC 01:12:30 - Mapa 4 del KOI vs KC 01:27:20 - Mapa 5 del KOI vs KC 01:33:00 - La gran final de la LEC

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.We'll see you in The PPC Den!

Program notes:0:37 Hormone therapy and mortality1:37 Those who used versus those unexposed2:35 Different types of HT3:32 Adolescent cannabis use and mental illness4:32 Screened in physician office5:32 Action at societal and government levels6:00 Access to dialysis facilities and SES7:01 2.3 % of advantaged communities lacked access8:01 For profit centers consolidate9:01 Roughly half of nephrology spots unfilled9:33 ACOs and Medicare savings10:33 Initial study showed net savings11:16 Fragile savings estimate12:09 End

Esportmaníacos 2499: En el programa de hoy hemos hecho previa del Giantx vs Karmine Corp, también hemos visto el principio de la offseason de LEC ya que Heretics se plantea cambiar a Stend. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:17:50 - Mini resumen de la LPL 00:24:40 - Arranca la offseason de LEC (sin acabar la LEC) 00:42:00 - ¿Qué otros cambios llegarán a la LEC? 01:00:00 - Previa de LEC

Esportmaníacos 2498: En el programa de hoy hemos hecho una cobertura total de los cambios que plantean para el EMEA Masters. Riot ha sacado la información pero nos ha hecho falta tener más filtraciones de Sheep Esports para poder tener todo a nuestra disposición. Nos han acompañado Disgrace, head coach de KOI Fénix y Fernando Cardenete de la LES. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:30 - Nos visita Disgrace 00:48:30 - Elxokas se reúne con Riot 01:02:20 - EMEA Masters de Invierno, la info oficial (se caen Los Ratones) 01:25:45 - Impagos en la NLC, ¿hace falta la LEC 2? 01:35:00 - Caos 01:40:00 - Riot Games hace más despidos 01:47:40 - Cambios en los premios de LEC

Esportmaníacos 2496: En el programa de hoy hemos revisado el primer mejor de cinco del LEC Versus: G2 Esports vs Movistar KOI. Hemos hablado de drafts, de ejecución y también de las anécdotas que han ocurrido tanto dentro como fuera de la Grieta. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:17:21 - Primer mapa del G2 vs KOI 00:38:00 - Repaso del segundo mapa 00:58:00 - Tercer y último mapa 01:14:45 - ¿Drama entre coaching staffs? 01:27:30 - Nuestro quinteto de la semana 01:34:00 - Cambio de mentalidad de Brokenblade 01:49:00 - El favorito entre KC y KOI para llegar a la final según Caps

Send a text Are you an amazon seller dealing with the new "frequently returned item" banner? This video addresses the frustration caused by large quantity returns on amazon, a new feature impacting ecommerce businesses. Learn what actions you can take to mitigate the effects of this banner and continue selling on amazon effectively, even with these new challenges. We discuss how it affects amazon fba sellers and strategies for managing your inventory.Get help from My Amazon Guy to grow your Amazon sales:https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #FrequentlyReturnedItem--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps00:02 – Frequently Returned Item Banner Issue00:22 – Why the Banner Is Hard to Remove00:52 – How to Find the Real Return Reason01:07 – Fix Listing With Charts and Clear Info01:29 – Amazon Doesn't Give a Timeline01:50 – 120% ACoS but Strong Organic Sales02:02 – Lower Bids Gradually to Reduce ACoS02:19 – PPC Impact on Organic Ranking02:28 – Should You Automate PPC?02:33 – Why MAG Avoids PPC Software02:36 – Learn Bulk Files Before Automation________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Esportmaníacos 2497: En el programa de hoy hemos hablado de las declaraciones de Melzhet tras su derrota contra G2 Esports y qué ha pasado con KOI en estos playoffs. También hemos revisado el roadtrip de este fin de semana, ya que aún queda mucho por vender. Finalmente, hemos visto la decaída de audiencias con la ausencia de Los Ratones. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:25:30 - Repaso a la LCK 00:35:00 - Melzhet da la cara tras la derrota contra G2 01:20:35 - ¿Roadtrip medio vacío? 01:41:00 - Decaen las audiencias sin Los Ratones

If you're a physician with at least 5 years of experience looking for a flexible, non-clinical, part-time medical-legal consulting role… ...Dr. Armin Feldman's Medical Legal Coaching program will guarantee to add $100K in additional income within 12 months without doing any expert witness work. Any doctor in any specialty can do this work. And if you don't reach that number, he'll work with you for free until you do, guaranteed. How can he make such a bold claim? It's simple, he gets results…  Dr. David exceeded his clinical income without sacrificing time in his full-time position. Dr. Anke retired from her practice while generating the same monthly consulting income.  And Dr. Elliott added meaningful consulting work without lowering his clinical income or job satisfaction. So, if you're a physician with 5+ years of experience and you want to find out exactly how to add $100K in additional consulting income in just 12 months, go to arminfeldman.com.                                                          =============== Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs.                                                                                                 =============== Pediatrician and former Navy physician Dr. Laura Clapper shares how a lifelong interest in data, AI, and systems thinking led her from clinical practice into senior leadership roles at major health plans and large self-insured employers. In this classic replay from 2022, she pulls back the curtain on the "black box" of payers and national accounts, explaining what medical directors and CMOs actually do inside insurers, employer health benefits teams, ACOs, and value-based care organizations. She walks through day-to-day work in utilization management, quality, pharmacy, innovation, and employer-facing roles, as well as the credentials and experience you need to be considered for these positions. Dr. Clapper also looks ahead to emerging opportunities in telehealth, data and EHR optimization, startups, women's health, and executive coaching. You'll find links mentioned in the episode at nonclinicalphysicians.com/health-plans-need-a-cmo/

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.

​Larry Jones is the Executive Director of the IP Network, and CEO of HPOF Holdings, LLC, doing business as Independent Healthcare Partners, a healthcare company headquartered in Maitland, Florida. As the CEO of HPOF Holdings/IHP, his main mission is to preserve and protect the independent practice of medicine. Larry has been on both the payer and provider side of healthcare. He served on the Business Advisory Board of Seminole County Public Schools for 12 years, representing the insurance committee and 9000 employees' lives and almost $60M in premium. He is a founding board member of the Florida Association of ACOs. His organization currently runs our large Multi Specialty IPA - the IP Network - and Physicians Trust MSO, overseeing two Commercial ACO contracts and four Medicare Advantage Plan agreements for our Network.Larry has spoken all over the Country on physician issues and opportunities.​He is a true physician advocate. Mark Steven Chaet, M.D. serves as the Orlando Regional Campus Dean. In this role, he oversees all campus functions including supervising clerkship directors, student education and performance, and student counseling. The regional campus dean's role at the FSU College of Medicine is unique as he plays an expanded role with students, including direct contact, comprehensive mentoring, and one-on-one interaction when needed. Additionally, fundraising is an increasingly important role of the campus dean in efforts to fund local operations and scholarships for students. Dr. Chaet, a pediatric surgeon on staff at both Orlando Health Arnold Palmer Hospital for Children and Advent Health Children’s Hospital, has been practicing in the Orlando area since 1997. Serving as an FSU Orlando community faculty member since 2003, Dr. Chaet has shown a commitment to education throughout his career. He has served on the teaching faculty for general surgery residents at both Orlando Health and Advent Health, been a preceptor for physician assistant and nurse practitioner candidates from Nova Southeastern University, the University of South Florida, and the University of South Alabama, and continues to serve as faculty for the Surgical Intern Program at the University of Central Florida. Dr. Chaet has shown great community involvement over the years, both on a local and national level, serving on various committees in the Orlando area and working as consultant for opioid reduction. As a Lt. Colonel in the United States Army and Reserve from 1991-2007, Dr. Chaet trained as a field trauma surgeon and supported medical deployments during both Operation Desert Storm and Operation Enduring Freedom. Dr. Chaet has been involved in a number of research efforts over the years focusing on pediatric surgery and gastroenterology and continues to display a commitment to leadership and ongoing professional development. See omnystudio.com/listener for privacy information.

​Larry Jones is the Executive Director of the IP Network, and CEO of HPOF Holdings, LLC, doing business as Independent Healthcare Partners, a healthcare company headquartered in Maitland, Florida. As the CEO of HPOF Holdings/IHP, his main mission is to preserve and protect the independent practice of medicine. Larry has been on both the payer and provider side of healthcare. He served on the Business Advisory Board of Seminole County Public Schools for 12 years, representing the insurance committee and 9000 employees' lives and almost $60M in premium. He is a founding board member of the Florida Association of ACOs. His organization currently runs our large Multi Specialty IPA - the IP Network - and Physicians Trust MSO, overseeing two Commercial ACO contracts and four Medicare Advantage Plan agreements for our Network.Larry has spoken all over the Country on physician issues and opportunities.​He is a true physician advocate. Mark Steven Chaet, M.D. serves as the Orlando Regional Campus Dean. In this role, he oversees all campus functions including supervising clerkship directors, student education and performance, and student counseling. The regional campus dean's role at the FSU College of Medicine is unique as he plays an expanded role with students, including direct contact, comprehensive mentoring, and one-on-one interaction when needed. Additionally, fundraising is an increasingly important role of the campus dean in efforts to fund local operations and scholarships for students. Dr. Chaet, a pediatric surgeon on staff at both Orlando Health Arnold Palmer Hospital for Children and Advent Health Children’s Hospital, has been practicing in the Orlando area since 1997. Serving as an FSU Orlando community faculty member since 2003, Dr. Chaet has shown a commitment to education throughout his career. He has served on the teaching faculty for general surgery residents at both Orlando Health and Advent Health, been a preceptor for physician assistant and nurse practitioner candidates from Nova Southeastern University, the University of South Florida, and the University of South Alabama, and continues to serve as faculty for the Surgical Intern Program at the University of Central Florida. Dr. Chaet has shown great community involvement over the years, both on a local and national level, serving on various committees in the Orlando area and working as consultant for opioid reduction. As a Lt. Colonel in the United States Army and Reserve from 1991-2007, Dr. Chaet trained as a field trauma surgeon and supported medical deployments during both Operation Desert Storm and Operation Enduring Freedom. Dr. Chaet has been involved in a number of research efforts over the years focusing on pediatric surgery and gastroenterology and continues to display a commitment to leadership and ongoing professional development.See omnystudio.com/listener for privacy information.

Esportmaníacos 2495: En el programa de hoy hemos hablado de un leak de Sheep Esports que cambia absolutamente todo en el panoráma de LoLEsports en EMEA. Los equipos de ERL podrían asisitir a la Esports World Cup en Arabia Saudí, además de que los equipos de LEC podrían tener que jugar otro torneo más, siendo éste el clasificatorio a la EWC. Finalmente, hemos repasado las partidas que vimos ayer y hecho un poco de previa del G2 Esports vs Movistar KOI. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:14:45 - Offtopic de LCK 00:22:35 - Posible retorno de Los Ratones y equipos de ERL a Arabia 01:19:22 - GX vs NAVI 01:32:00 - VIT vs KC 01:42:00 - Previa de LEC

Esportmaníacos 2494: Programa especial de fin de semana repasando todo lo que ha ocurrido en el LEC Versus. La caída de Fnatic en octava posición, Heretics a casa tras jugar contra Giantx, G2 imponiendose a KCorp y mandandolos al loser bracket y KOI recuperando su estado de forma contra NAVI. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:13:00 - T1 FUERA del First Stand 00:27:20 - Repasamos el NAVI vs KOI 00:40:00 - Repasamos el G2 vs KC 00:57:30 - Heretics a casa, Giantx pasa de ronda 01:11:00 - (F)natic 01:45:00 - Previa de LEC

Most authors don't have an ad problem.They have a patience problem.If you've ever stared at your Amazon dashboard 48 hours after launch and declared your campaign a disaster, this episode is for you.We're breaking down the 7-Day Amazon Ads Sanity Check — a structured, data-driven framework that keeps you from sabotaging campaigns before the algorithm has time to work. You'll learn what the learning phase actually means, which numbers matter in week one, and why obsessing over ACOS too early can send you in the wrong direction.We walk through:What to confirm in the first 48 hours (and what not to touch)Why impressions without clicks are diagnostic, not disastrousWhen 1,000 impressions with zero clicks is a real signalHow Amazon quietly penalizes low engagementWhy automatic campaigns are a brutal but honest positioning testHow your cover, category, and copy determine ad success before a single click happensWe also tackle one of the biggest myths in indie publishing: that ads can rescue a misaligned book. They can't. Ads amplify what already exists. If your positioning is weak, ads simply expose it faster.Instead of daily bid tinkering that resets learning, we outline a calm weekly review process, smart bid adjustments, portfolio caps that protect your budget, and the small one-percent improvements to your retail page that compound over time.If you're ready to replace dashboard doom-scrolling with disciplined strategy — and finally let your ads work 24/7 without emotional interference — this episode gives you the framework.Subscribe for more author-first marketing strategies, share this with a writer who needs ad clarity, and leave a review telling us one takeaway you'll apply this week.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Esportmaníacos 2492: En el programa de hoy hemos hablado sobre el comunicado que ha sacado Fnatic hablando de tomar medidas (incluso legales) contra el acoso que reciben sus jugadores. Después tuvimos un debate sobre el estilo de juego del equipo naranja con Cabramaravilla y finalmente hicimos nuestras predicciones para playoffs. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:17:20 - Chat de voz en League of Legends 00:28:55 - Fnatic se pone serio contra la toxicidad 01:01:40 - ¿Fnatic deja de jugar para bot? 01:09:10 - Entra Cabramaravilla 01:31:40 - Vemos el bracket de playoffs: ¿quién irá a Badalona?

Esportmaníacos 2491: En el programa de hoy hemos repasado la última jornada de la primera ronda de playoffs del LEC Versus. Por un lado, Giantx ha decepcionado contra un Karmine Corp que ha arrasado con su rival. G2 Esports por su parte ha roto los sueños de Hidon y su visualización de la victoria. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos Nuestras redes https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:20 - Esta semana vuelve la LCK 00:21:00 - ¿Caps al Hall of Legends? 00:33:00 - Repaso del Heretics vs G2 01:02:45 - Repaso del KCorp vs Giantx 01:35:00 - ¿Caps no ve a Jojopyun como rival a batir? 01:48:00 - Quinteto de la semana

Esportmaníacos 2490: En el programa de hoy hemos charlado sobre la derrota de Fnatic contra NAVI y las declaraciones que Grabbz nos dio, después del KOI vs VIT y el BUG que generó tanto revuelo y finalmente hemos hecho un poco de previa del G2 vs Heretics. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:42 - Repaso del Fnatic vs NAVI 00:33:45 - Grabbz: "No tenemos staff. Esto no es lo que me prometieron." 01:07:10 - Repaso del MKOI vs VIT 01:17:50 - EL BUG (entra MELZHET) 01:43:00 - A partir de aquí es fiesta

Esportmaníacos 2489: En el programa de hoy hemos traído noticias del fin de semana. En Corea FearX ha dado la sorpresa contra T1, en la LES tuvimos el kickoff y Nemesis mandó un palo especial a Fnatic. Finalmente, hicimos previa del LEC Versus dado que arrancan los playoffs. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:00 - Charlamos sobre la primera LES (que se llevó KOI) 00:41:00 - El Rey Demonio cayó ante el Diablo 00:46:15 - Anuncio especial 00:48:30 - Nemesis: "Los mid laners son felices al salir de Fnatic" 01:09:10 - Declaraciones de los jugadores de FNC en el documental del equipo 01:34:10 - Previa de LEC

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Amazon Marketing Cloud (AMC) used to feel “enterprise-only.” Not anymore. Tyler Masur (Head of Amazon at Pilothouse) breaks down what AMC actually does, how to use the no-code templates without being a SQL wizard, and the audience overlays that make broad keywords finally make sense. Role-based hook: For Amazon operators and DTC teams spending real money on Sponsored Ads who want lower ACOS without sacrificing scale.In this episode, we get tactical on:What AMC is (and isn't): audience building + deeper measurement layered on top of your existing console How to start with the no-code audience + analytics templates (and when AI-generated SQL helps) Why you should test AMC audiences in net-new campaigns (so you don't accidentally choke your winners)The “broad keyword + qualified audience” play (example: bidding on “cooler” but only for outdoors browsers)Measuring DSP impact: what happens after someone sees DSP, then hits Sponsored Brands/Products Who this is for: Amazon managers, DTC founders, and growth teams trying to scale Sponsored Ads past the “set it and forget it” phase.What to steal:Build a “generic keyword” campaign, then overlay an in-market audience (nodes/categories) so you can bid higher without paying for junk clicks.Keep audience tests isolated in new campaigns; don't jam audiences into legacy structures and hope.Run the AMC overlap reporting to spot the campaigns that actually increase conversion when paired together (then fund those).Timestamps:0:00 Amazon Marketing Cloud is now open to all sellers2:05 What AMC actually does: audiences and analytics4:10 No-code templates vs custom SQL queries (and the built-in AI helper)6:10 Audience targeting strategy to improve ACoS without over-narrowing8:55 Using prebuilt analytics to see which campaigns lift conversion together11:10 When AMC becomes worth it based on ad spend and effort required13:15 How Pilothouse uses AI day-to-day for Amazon work (including Rufus content)15:20 Measuring DSP incrementality and overlap with sponsored ads using AMC reports17:30 Platform notes: Amazon layoffs and the OpenAI + Amazon speculationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF585Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Esportmaníacos 2488: En el programa de hoy hemos traído exclusivas sobre las coach comms con los votos y otra información de los equipos. Los Ratones han anunciado su fin y hemos tenido también el primer drama de la LES. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:30 - Repaso fugaz a la LPL 00:19:00 - Exclusiva sobre las coach comms en LEC 00:54:30 - El fin de Los Ratones 01:12:45 - Predicciones de playoffs 01:48:45 - Primer drama de la LES

Esportmaníacos 2487: En el programa de hoy hemos hablado sobre la última actualidad del League of Legends europeo. Desde KOI han caído dos palitos a G2 Esports y el control que tiene sobre la liga. Estas declaraciones han resucitado también declaraciones de Guilhoto, head coach de Giantx, sobre el control de la liga. También hemos visto que tanto Lospa como Vladi han pedido perdón a Los Ratones por perder el clásico contra G2. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00.19:15 - Repasamos la LCK 00:27:45 - ¿Faker fuerza un nerf a Ambessa? 00:35:35 - Mithy: "La única conversación seria que tuve en offseason fue con Karmine Corp" 00:56:10 - ¿G2 controla la LEC? 01:11:50 - El principio del fin de Marhoder 01:13:10 - Silencian a Marhoder 01:29:30 - Fnatic pide perdón a Los Ratones por no ganarle a G2 01:51:00 - Un poquito de LES

Esportmaníacos 2486: En el programa de hoy hemos tenido a Melzhet, head coach de Movistar KOI y le hemos preguntado durante casi dos horas sobre la temporada regular, los nuevos miembros del coaching staff y el estado de la LEC. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:35 - Viene Melzhet 00:17:50 - Arranque fuerte de KOI en Semana 1 00:20:00 - ¿Dosificación en general? 00:22:00 - Hablamos de las scrims de Europa 00:24:05 - La percepción del público con el LEC Versus 00:30:50 - La experiencia de tener a dos equipos de ERL 00:34:10 - El nivel en las scrims y "probar cosas" 00:47:47 - ¿Le ha cambiado como coach el ser padre? 00:49:20 - "Hay unos mínimos que cumplir aunque estés probando cosas" 00:55:20 - El cambio de cómo se trabaja en Europa 00:59:30 - ¿Se seguirán probando cosas? 01:10:00 - El rol de Alphari en el equipo 01:16:00 - ¿Ha habido bronca? 01:22:40 - Perspectiva en los playoffs 01:30:10 - ¿A cuál de tus jugadores le dejarías tu hijo una tarde? 01:31:25 - KOI LES 01:36:00 - Melzhet nos presenta a Mario, coach de KOI CT 01:42:15 - KOI en el kickoff de este fin de semana 01:45:50 - ¿Liga de academias y muerte a las ERL? 01:48:50 - Hablamos del futuro de la LEC 01:51:00 - Coach comms 01:55:45 - El rol de scouter en KOI 02:03:00 - Mensaje de Melzhet a la afición

Artificial intelligence (AI) is rapidly reshaping healthcare, yet many provider organizations still struggle to move from interest to practical application particularly when it comes to value-based care contracts. While AI promises efficiency and insight, turning it into measurable performance and financial advantage remains a challenge. In this episode of Value-Based Care Insights, host Daniel Marino explores how AI can be used to address one of healthcare's most complex challenges: evaluating and managing value-based contracts. Drawing on real-world experience, Daniel explores how AI can be used to build performance models that connect contract design with operational outcomes across clinically integrated networks, ACOs, and other value-based arrangements.Joined by Eddie Diaz, a data scientist with more than 15 years of experience in value-based care analytics, the discussion highlights how AI can bring clarity to attribution, risk, quality, and financial performance to help CFOs, CMOs, and managed care leaders better understand contract opportunities, risks, and results. Together, they explore how AI can move beyond hype to deliver real, actionable value in value-based care contracts.

Esportmaníacos 2485: En el programa de hoy hemos repasado este último fin de semana de LEC con todos los acontecimientos que se han dado tanto dentro como fuera de la grieta. Kameto, dueño de Karmine Corp celebraba que Los Ratones no llegasen a playoffs, Fnatic clasifica dejando unas sensaciones más bien amargas y tanto KOI como G2 Esports dan mejores sensaciones en su último día. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:32 - Prime (Amine, no el support) deja de formar parte de Karmine Corp 00:20:50 - Karmine Corp vs Heretics deja a LOS RATONES sin PLAYOFFS 01:01:45 - Momento El Cóndor Sube 01:05:00 - Drama en el G2 vs FNC ANTES del partido 01:17:45 - Repasamos el G2 vs FNC 01:40:50 - ¿Qué equipos irán al presencial?

On this episode Dan explores how AI can be used to address one of healthcare's most complex challenges: evaluating and managing value-based contracts. Drawing on real-world experience, Daniel shares how Lumina Health Partners has leveraged AI to develop a performance model that connects contract design with operational outcomes across clinically integrated networks, ACOs, and other value-based arrangements. Joined by Eddie Diaz, a data scientist with more than 15 years of experience in value-based care analytics, the discussion highlights how AI can bring clarity to attribution, risk, quality, and financial performance to help CFOs, CMOs, and managed care leaders better understand contract opportunities, risks, and results. Together, they explore how AI can move beyond hype to deliver real, actionable value in value-based care contracts. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Esportmaníacos 2484: En el programa de hoy hemos tenido varias noticias picaditas con anécdotas de Corea, declaraciones de Rekkles y el enfoque de Myrwn de cara a su próxima renovación. Hemos hecho algo de previa de la última semana de temporada regular de la LEC y hemos visto el anuncio de la LES. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:10:20 - Noticias de KOI CT 00:16:50 - Ruler troleado por su coach 00:25:00 - Myrwn hace declaraciones sobre su futura renovación 00:55:30 - Rekkles habla de su posible retiro 01:05:50 - Previa de LEC 01:35:45 - Noticias de la LES 01:45:50 - Seguimos con la previa de LEC

Esportmaníacos 2483: En el programa de hoy hemos hecho simulaciones de playoffs de la LEC. Además hemos cubierto la renovación de Skewmond en G2 Esports ya que, junto a Elyoya, es el único jungla que tiene hasta 2028 de contrato. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:14:45 - Repaso de la LPL 00:19:25 - Skewmond renueva en G2 Esports hasta 2028 00:33:00 - Repasamos los contratos de junglas 00:47:45 - Kameto sale a bajar el suflé de Yukino y defender a Yike 01:00:00 - Escenarios de playoffs

Esportmaníacos 2482: En el programa de hoy hemos hablado de Bwipo durando un día como coach del equipo de contenido de Nisqy. Después hemos repasado la LCK y el inicio de la segunda fase de la copa coreana. Finalmente, hemos hablado del posible leak de la LEC online para 2027. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:15:45 - Repaso de la LCK 00:25:00 - Bwipo ha durado un día como coach del equipo de Nisqy 00:33:55 - GX Noah leakea que la LEC será online en 2027 (a partir de aquí es programa de culto)

Esportmaníacos 2481: En el programa de hoy hemos repasado la última jornada de la semana de LEC Versus. Movistar KOI ha dejado sensaciones agrias tras su derrota contra Team Heretics, Los Ratones se encuentran a puertas de playoffs a pesar de que su racha fue detenida por NAVI. G2 Esports por su parte ganó a Team Vitality pero la actuación de los samuráis no convence a una última semana de terminar la temporada regular. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:20:15 - Fnatic sufre el early game contra KCB 00:38:10 - SK cocinó contra GX (y se quemaron) 00:48:40 - NAVIjazo a Los Ratones 01:02:00 - G2 gana pero no convence 01:12:45 - Semana trágica de KOI 01:42:00 - KC rebrandea a shifters a los cagamierdas 01:47:00 - Quinteto de la semana

Esportmaníacos 2480: En el programa de hoy hemos hecho un repaso general de la LEC. Sobre todo hemos cubierto los dos ratonazos sorpresa que dieron a Movistar KOI y a G2 Esports. Por otro lado, Fnatic perdió de casi perfect contra Karmine Corp. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:13:34 - Heretics vs SK (no se ha intentado repasar ningún partido antes) 00:15:15 - GX vs NAVI 00:17:00 - Plans may SHIFT para Fnatic 00:29:25 - Humanoid se lo explica a KCorp 00:42:15 - RATONEADA 01:35:35 - El (casi) PERFECT de KC a FNC 01:53:00 - Previa de LEC

Esportmaníacos 2479: En el programa de hoy hemos tenido la visita de Fernando Cardenete y de José Carlos de la LES. Nos han resuelto varias dudas sobre la futura Liga Española de LoL, además de ciertas cosas que se añadirán a la retransmisión de la LEC. Después de eso hemos hecho previa de la LEC, resaltando las noticias sobre Giantx, con Guilhoto fuera durante la próxima jornada y el Karmine Corp vs Fnatic. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:00 - Charlamos con la gente de la LES 01:08:35 - Guilhoto ausente en la próxima jornada 01:19:00 - Jun: "Después de este año probablemente me retire" 01:30:00 - Previa de LEC

Esportmaníacos 2478: En el programa de hoy hemos visto las últimas noticias de LoL Esports. Por un lado, Bin ha dejado BLG (y ha vuelto). Caedrel y Baus han hablado abiertamente del vacío que le estaban haciendo los equipos a la hora de buscar scrims. Finalmente hemos hablado de los ocho equipos que conformarán la Liga Española. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:18:00 - Bin deja BLG 00:32:00 - Repaso de LPL 00:40:10 - Baus y Caedrel hablan del vacío que le hacen los equipos LEC 00:58:00 - Bin vuelve a BLG 01:07:10 - Cabochard a Shifters 01:09:50 - Rekkles: "Ser un veterano no significa nada" 01:25:45 - Busio compara jugar con Yike respecto a Inspired 01:39:35 - Los equipos de la LES

Esportmaníacos 2477: En el programa de hoy hemos empezado con un pequeño repaso a la LCK, dado que el nuevo formato nos ha dado una última semana muy interesante de temporada regular. Después hemos visto un tuit de Adam Adamou, CEO de Overactive Media y por tanto de Movistar KOI, dónde habla de las implicaciones del club con la EWC y el torneo Esports Nations Cup organizado por estos. Lo cuál nos ha llevado a un debate sobre cómo los clubes cada vez organizan más cosas relacionadas con la competición y no tanto la propia Riot Games. Hemos terminado revisando las posibilidades de playoffs de los equipos y debatiendo el rendimiento de varios quintetos y algunos jugadores. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:14:15 - La LCK se va a Hong Kong 00:22:00 - Resumen de la LCK 00:40:40 - Adam Adamou, CEO de OAM (KOI) habla de su relación con la EWC 01:07:50 - Los equipos organizan los eventos de las ligas, no Riot, ¿qué pasa? 01:33:15 - Posibilidades de playoffs para cada equipo

The boys are back and for the first time in 466 episodes we are caught speechless as the Patriots and Seahawks are set to meet in the Superbowl!

Esportmaníacos 2476: En el programa de hoy hemos repasado la jornada de ayer de LEC, hemos charlado sobre la renovación de Alvaro a KOI y el estado de la liga europea con Los Ratones dentro de playoffs por ahora, la progresión de Fnatic, la derrota de KOI contra Giantx y Karmine Corp durmiendo líder durante esta semana. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:20 - SK vs KCB y Miguelito ofreció su proyecto a KCorp echando a Canna 00:26:45 - Los Ratones sacan su segunda victoria (y nuc explota) 00:44:55 - Humanoid contra su ex, ¿ilusiona o desilusiona Fnatic? 01:11:00 - G2 contra Heretics 01:18:50 - Karmine Corp se pone líder, NAVI les pelea 01:26:00 - Otro lunes negro para KOI 01:35:10 - La renovación de Alvaro 01:50:45 - Quinteto ideal de la semana

Doutor Carlos Alberto Pastore dá dicas sobre bem-estar e saúde às 2ªs, 4ªs e 6ªs, às 6h50, no Jornal Eldorado.See omnystudio.com/listener for privacy information.

Send us a textMany sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads.Let's audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu#AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Should You Adjust PPC Budgets Manually in Q1?00:11 – Why Bids Are More Important Than Budgets00:33 – How Amazon Handles Budget Spikes01:00 – Bids, Clicks, and Conversion Strategy After Holidays01:37 – Should PPC Strategy Be Long-Term or Short-Term?02:27 – Lifetime Value vs. One-Time Purchases in PPC03:13 – When Losing Money on Ads Makes Sense03:42 – Matching Strategy to Market Size and Product Type03:47 – Calculating Break-Even ACOS After Holidays04:19 – Why Break-Even May Shift in January________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon's rules changed—and that's good news if you know how to play the new game. We sat down with Neil Twak, co-founder of Voltage Holdings and Cayman Data, to unpack why algorithm shifts have compressed launch windows to roughly 30 days, how structured data now acts like a prompt into Amazon's Cosmo engine, and why intent beats keywords for ranking and profitable growth. Neil makes a clear case for relaunching weak ASINs over reviving old reviews, and he explains how to train the algorithm with PPC while optimizing for tacos, not ACOS.We dig into pricing strategy and brand defensibility in a world of rising fees and policy risk. The winning move is to build in tier two and tier three price bands—$50 to $500—protect at least $12 per-unit profit, target 40 percent ROI, and turn inventory four times a year. That math lets you buy customers aggressively while maintaining healthy margins. Neil also maps a practical channel sequence: capture demand first on Amazon, Walmart, and TikTok Shop, then graduate to Shopify demand creation when your numbers justify the lift. You'll hear why TikTok's GMV Max ads preview Amazon's future, and how display and DSP can send qualified traffic to your DTC store without breaking terms.Data is the moat. Neil pulls back the curtain on Cayman Data's intelligence engine that identifies the small set of customer needs driving most of Amazon's revenue and greenlights product plays that slot into real demand. The big mindset shift: adopt portfolio thinking, validate fast with structured data and lean bundles, then double down only on the SKUs the market proves. If you're stuck in mid six to low seven figures, the unlock is moving from micro-ops to CEO mode—deploy capital faster, tighten cash cycles, and manage by tacos, ROI, and inventory turns.Ready to future-proof your brand and grow profitably on Amazon in 2026? Follow the show, share this episode with a seller who needs it, and leave a quick review with your top insight. Your feedback helps us bring more sharp operators to the mic.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.   Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10's real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it's still producing sales, there's a long list of modern PPC levers that haven't been fully pulled. Together, they break down what's working, what's outdated, and what changes could quickly improve both sales efficiency and profitability.   We begin with Bradley's rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can't “pay your way” into a keyword if your listing can't convert).   From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results. In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss: 00:00 - Introduction 02:03 - Project X Account Backstory And Purpose 06:39 - ACoS Bid Rules And Logic 09:47 - Minimum Click Thresholds Recommended 13:36 - Keyword Harvesting Rules And Flow 15:24 - Keep Five Keywords Per Campaign 17:12 - Avoid Search Term Isolation 19:52 - Dayparting And Budget Scheduling Tips 22:33 - Placement Optimization Quick Wins 31:42 - Amazon Marketing Cloud Audience Targeting 40:04 - Sponsored Display Defense And Retargeting 52:22 - When To Use Product Video Ads

Before the song starts, before the wishes are said, there's a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn't just another episode about Amazon marketing. It's a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year.  A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.We'll see you in The PPC Den!