Podcasts about xavi cortadellas

Michel Machado es un emprendedor especializado en Transformación Digital e Inteligencia Artificial, con más de 20 años de experiencia en multinacionales, startups y agencias. Su misión es crear empresas y equipos que generen cambios y ofrezcan soluciones ágiles. Junto con su socio Xavi Cortadellas, fundó The Keenfolks, con el fin de abordar una nueva categoría de mercado que denominaron “Digital Gap Management®”. Ellos se han propuesto como objetivo irrumpir en los mercados de publicidad y consultoría ofreciendo una transformación ágil a grandes multinacionales. Miguel busca la innovación, la transformación empresarial y el ROI. Además, se considera ansioso por aprender, compartir su conocimiento e inspirar a otros. Ese fue su deseo de cambiar, arriesgar, perder y ganar. Y eso es lo que le mueve a continuar su camino y dejar un legado para el futuro. Síguenos en: Web Newsletter. Escribe una Reseña (nos será de mucha utilidad) Encuesta Audiencia Nuestras redes sociales: Facebook Instagram. Linkedin. Twitter También puedes escribirnos a adolfo@cuentoscorporativos.com

Xavi Cortadellas discusses the innovations at Gatorade with the various labs and teams that the company works with. The goal is to become a sports tech company that goes beyond beverages.  Scott McMeekin from PlaySight discusses how their company helps teams of all levels stream their action.  Megan Graham of CNBC talks about the NFL's partnership with TikTok. 

After working at Nike for 20 years, Lorrie Vogel founded ImagineNOW, an Innovation consultancy. She talks with Brian Ardinger, Founder of Inside Outside Innovation, about building an innovation portfolio. Lorrie started her career at Nike working in industrial design, then led innovation and sustainability, and finally served as Vice President of Material Science and Innovation. Today, Lorrie leads an innovation consultancy, where she helps others with emerging science and tech, systems, and innovation teams.  Key Points - Nike’s approach is very systematic. Every team has a process. Nike does early prototyping. - As we brought new innovation into the portfolio, we became more systematic when looking at tech. If it was successful, how would it impact our business? - If you work in innovation, you need a filter. Evaluate - Does it drive revenue, decrease cost, reduce environmental footprint, strategic IT, new better performance, and brand value? Look at it from different perspectives, which innovations are below this line. Does it add value? Look for the game-changer. But sometimes, specific teams want to elevate various activities for different reasons. - Make sure portfolio is broken up across business teams so every team benefits. If your company is committed to reducing enviro footprint, you need to have some key components to address this. Bulk of your innovation should be revenue focused. - How do other companies address? Google makes sure value is there in new innovation, but they can do almost anything. Think about what stage are you in your company. Don’t do it in a vacuum. Sometimes it’s around can I make this happen, but is the marketing team excited? Need to have all teams engaged. - Even by having a system, need to think about the budget. The more you learn, need to continue to evaluate. Dynamic portfolio. Monitor the market because sometimes the market is not ready for the newest innovation. - Innovator Traits - Be alright with ambiguity. Every group that performs well are reaching out to others. Open to collaborate. Design boards help others understand. For More Information For more information, go to imagineNOWinc.com or find Lorrie Vogel on Linkedin. This week's podcast is sponsored by Husch Blackwell   For similar podcasts, check out: Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation Ep. 81 – Jack Elkins with Orlando Magic Ep. 77 – Renata Policicio with ESPN Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

After working at Nike for 20 years, Lorrie Vogel founded ImagineNOW, an Innovation consultancy. She talks with Brian Ardinger, Founder of Inside Outside Innovation, about building an innovation portfolio. Lorrie started her career at Nike working in industrial design, then led innovation and sustainability, and finally served as Vice President of Material Science and Innovation. Today, Lorrie leads an innovation consultancy, where she helps others with emerging science and tech, systems, and innovation teams.  Key Points - Nike’s approach is very systematic. Every team has a process. Nike does early prototyping. - As we brought new innovation into the portfolio, we became more systematic when looking at tech. If it was successful, how would it impact our business? - If you work in innovation, you need a filter. Evaluate - Does it drive revenue, decrease cost, reduce environmental footprint, strategic IT, new better performance, and brand value? Look at it from different perspectives, which innovations are below this line. Does it add value? Look for the game-changer. But sometimes, specific teams want to elevate various activities for different reasons. - Make sure portfolio is broken up across business teams so every team benefits. If your company is committed to reducing enviro footprint, you need to have some key components to address this. Bulk of your innovation should be revenue focused. - How do other companies address? Google makes sure value is there in new innovation, but they can do almost anything. Think about what stage are you in your company. Don’t do it in a vacuum. Sometimes it’s around can I make this happen, but is the marketing team excited? Need to have all teams engaged. - Even by having a system, need to think about the budget. The more you learn, need to continue to evaluate. Dynamic portfolio. Monitor the market because sometimes the market is not ready for the newest innovation. - Innovator Traits - Be alright with ambiguity. Every group that performs well are reaching out to others. Open to collaborate. Design boards help others understand. For More Information For more information, go to imagineNOWinc.com or find Lorrie Vogel on Linkedin. This week's podcast is sponsored by Husch Blackwell   For similar podcasts, check out: Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation Ep. 81 – Jack Elkins with Orlando Magic Ep. 77 – Renata Policicio with ESPN Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Businesses are increasingly confronted with new competitors and innovations. How to deal constructively with this challenge, explain Xavi Cortadellas and Miguel Machado of Keenfolks Digital Consulting.

(Replay of Nov 20, 2018 episode) Amy Radin is the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi, and ETrade. Amy’s experience includes leading the digital transformation of Citi’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Amy and Brian Ardinger, Inside Outside Innovation founder, discuss startup and corporate collaboration, measuring innovation, and the future for financial services. Key Takeaways in Brian Ardinger’s Interview with Amy: - The human condition is set up to stop things that haven’t happened before. - Big companies have everything they need, but can’t see the near-term value of innovation. Startups bring speed and agility but lack understanding of scale. Magic is when they can work together. - To “seed” ideas, take concepts and put them out to potential users. Then use the project to translate user reaction into a business model. The mistake is trying to predict too closely what people will do. - To kill innovation is to apply traditional metrics to ideas. Can’t expect results immediately. Instead ask, what are assumptions to get x% of market share. As you move forward, refine your benchmarks and results. - To be customer-centric, understand needs that make economic sense. What’s the problem we want to solve for the people we want to serve? - Basic business model for financial services hasn’t changed. Innovation is happening on the front end, but little is happening on the back end. Finance companies are asking the same questions as 15 years ago. - Innovation is solvable. It’s not a pipe dream, even in the most complex organizations. It’s all about execution. - Utilize the Seek, Seed, Scale framework. BONUS: DOWNLOAD FREE TOOLS at www.amyradin.com/insideoutside, including concepts from her book, an infographic on Seek, Seed, Scale framework. and take a quiz about your innovation readiness and ideas where you can personally focus. If you liked this podcast, you might also like: Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 138 – Mural’s Ajay Rajani on Building a Portfolio Career Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE   For information regarding your data privacy, visit acast.com/privacy

(Replay of Nov 20, 2018 episode) Amy Radin is the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi, and ETrade. Amy’s experience includes leading the digital transformation of Citi’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Amy and Brian Ardinger, Inside Outside Innovation founder, discuss startup and corporate collaboration, measuring innovation, and the future for financial services. Key Takeaways in Brian Ardinger’s Interview with Amy: - The human condition is set up to stop things that haven’t happened before. - Big companies have everything they need, but can’t see the near-term value of innovation. Startups bring speed and agility but lack understanding of scale. Magic is when they can work together. - To “seed” ideas, take concepts and put them out to potential users. Then use the project to translate user reaction into a business model. The mistake is trying to predict too closely what people will do. - To kill innovation is to apply traditional metrics to ideas. Can’t expect results immediately. Instead ask, what are assumptions to get x% of market share. As you move forward, refine your benchmarks and results. - To be customer-centric, understand needs that make economic sense. What’s the problem we want to solve for the people we want to serve? - Basic business model for financial services hasn’t changed. Innovation is happening on the front end, but little is happening on the back end. Finance companies are asking the same questions as 15 years ago. - Innovation is solvable. It’s not a pipe dream, even in the most complex organizations. It’s all about execution. - Utilize the Seek, Seed, Scale framework. BONUS: DOWNLOAD FREE TOOLS at www.amyradin.com/insideoutside, including concepts from her book, an infographic on Seek, Seed, Scale framework. and take a quiz about your innovation readiness and ideas where you can personally focus. If you liked this podcast, you might also like: Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 138 – Mural’s Ajay Rajani on Building a Portfolio Career Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE   For information regarding your data privacy, visit acast.com/privacy

Unternehmen werden immer schneller und häufiger mit neuen Wettbewerbern und Innovationen konfrontiert. Wie es gelingt, konstruktiv mit dieser Herausforderung umzugehen, erklären Xavi Cortadellas und Miguel Machado von der Agentur Keenfolks. Unternehmen werden täglich von neuen Wettbewerbern und Innovationen am Markt konfrontiert. Daraus könnten sich neue und große Geschäftschancen ergeben. Die besten Mitarbeiter werden angesetzt, Veränderung voranzutreiben - oft aber nicht schnell und effektiv genug. Dadurch geht der Wert verloren und am Ende greifen Unternehmen wieder auf alte Mechanismen und Modelle zurück - dort wo man angefangen hat. Warum wiederholt sich diese Situation immer wieder? Wie kann ein Unternehmen daraus lernen, konstruktiv mit diesen Situationen umzugehen, um weiterhin wirkungsvoll am Markt zu agieren? Xavi Cortadellas und Miguel Machado sind die Gründer der Beratungsagentur für digitale Transformation THE KEENFOLKS. Das spanische Powerhouse sorgte in den letzten Monaten auf dem Beratungsmarkt für Aufsehen, als sie mit einem vergleichsweise kleinen Team den weltweiten Beratungsauftrag des Pharmaunternehmens Merck erhielten. "Ohne eine Anpassung an die sich fortlaufend ändernden digitale Rahmenbedingungen, werden Unternehmen immer schneller vom Markt verschwinden. Es kommt auf das richtige Digitale Ökosystem an."​ Die Digital Beratung Keenfolks hat Ihre Zentrale in Barcelona und versammelt Mitarbeiter aus Nationen wie Spanien, USA, Brasilien, UK etc. Der Podcast wurde in Barcelona bei einem Mitarbeiter Event auf Englisch aufgenommen. In diesem Podcast werden folgende Fragen beleuchtet: - Wie kommt es, dass die Geschwindigkeit der Innovationsanforderungen an Unternehmen immer schneller werden? - Wie kann ein Unternehmen daraus lernen, konstruktiv mit diesen Situationen umgehen und weiterhin wirkungsvoll am Markt agieren? Welche Form der Unterstützung kann bei dieser Herausforderung helfen?

Vivek Bedi has worked in both corporate and startup innovation. His experiences range from positions at Goldman Sachs, to running his own company. Now at Northwestern Mutual, Vivek is the Head of Consumer Experience, Digital Products, working in both New York and Milwaukee. Brian Ardinger, Inside Outside Innovation Founder, talks with Vivek about Northwestern Mutual's digital transformation. Vivek's team is responsible for everything digital that touches Northwestern Mutual’s 4.3 million clients. Three years ago, 150,000 of Northwestern Mutual's customers used their digital products. Today, over 1.8 million customers are engaged in the digital experience. Culture Change Northwestern Mutual is changing the culture around digital development, innovation, and collaboration. - New York had a startup culture, but Milwaukee had subject matter expertise. Both matter. How do they work together? - Pizza Pie teams - Developed small teams across two cities, tasked with one charter and putting something out every two weeks. Teams are virtual and cross-functional (product, design engineers and business) that have standup meetings every day.  - Three years ago there were 89 digital releases. Last year, there were 4,005.  - Culture has also become research and iterative, through research communities with both advisors and customers. Challenges  Vivek has had to overcome a variety of challenges, including: - Getting people to believe the new model will work. The right approach is not reading a book about Agile or Lean. - Highlighting the Pizza Pie team process as a model for other projects. Now Northwestern Mutual has 30+ teams.  - Pizza Pie teams have both a product lead and engineering lead.  - When building talent, Vivek looks for people who can bring people together, gel with groups, and understand different perspectives - Now Northwestern Mutual is trying to understand if the model can work with big systems and legacy components.  - Access to customers is a big theme in Vivek’s work. 60% of his time is spent with advisors, learning the nuances of the business, tools, and concepts. On the client side, he must design for all types of customers, including those who type, swipe, and print. For More Information Connect with Vivek on Twitter @Vivbedior http://www.vivekbedi.com If you enjoyed this podcast, you might also enjoy: If you enjoyed this podcast, you might also enjoy: Ep. 127 – Vanguard & CEC’s John Buhl on Lean Startup at Scale; Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation ; and Ep. 42 – John Bungert with MetLife Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Vivek Bedi has worked in both corporate and startup innovation. His experiences range from positions at Goldman Sachs, to running his own company. Now at Northwestern Mutual, Vivek is the Head of Consumer Experience, Digital Products, working in both New York and Milwaukee. Brian Ardinger, Inside Outside Innovation Founder, talks with Vivek about Northwestern Mutual's digital transformation. Vivek's team is responsible for everything digital that touches Northwestern Mutual’s 4.3 million clients. Three years ago, 150,000 of Northwestern Mutual's customers used their digital products. Today, over 1.8 million customers are engaged in the digital experience. Culture Change Northwestern Mutual is changing the culture around digital development, innovation, and collaboration. - New York had a startup culture, but Milwaukee had subject matter expertise. Both matter. How do they work together? - Pizza Pie teams - Developed small teams across two cities, tasked with one charter and putting something out every two weeks. Teams are virtual and cross-functional (product, design engineers and business) that have standup meetings every day.  - Three years ago there were 89 digital releases. Last year, there were 4,005.  - Culture has also become research and iterative, through research communities with both advisors and customers. Challenges  Vivek has had to overcome a variety of challenges, including: - Getting people to believe the new model will work. The right approach is not reading a book about Agile or Lean. - Highlighting the Pizza Pie team process as a model for other projects. Now Northwestern Mutual has 30+ teams.  - Pizza Pie teams have both a product lead and engineering lead.  - When building talent, Vivek looks for people who can bring people together, gel with groups, and understand different perspectives - Now Northwestern Mutual is trying to understand if the model can work with big systems and legacy components.  - Access to customers is a big theme in Vivek’s work. 60% of his time is spent with advisors, learning the nuances of the business, tools, and concepts. On the client side, he must design for all types of customers, including those who type, swipe, and print. For More Information Connect with Vivek on Twitter @Vivbedior http://www.vivekbedi.com If you enjoyed this podcast, you might also enjoy: If you enjoyed this podcast, you might also enjoy: Ep. 127 – Vanguard & CEC’s John Buhl on Lean Startup at Scale; Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation ; and Ep. 42 – John Bungert with MetLife Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

There’s no way to innovate if you only stay in your court Xavi Cortadellas is the Head of Innovation and Design at Gatorade. He focuses on innovating in the newest spaces, like tech and services, rather than incremental innovation. Gatorade invented sports drinks 50 years ago and now has an 80% market share. With little room to expand, they actively look for new spaces to grow. Because Gatorade is a huge part of sports in America, when entering a new market, they are careful to examine what’s the right things to do and to always have patience and perseverance.   Gatorade started their innovation journey in 2010 with the G Series. They wanted to expand their product portfolio for before and after sports occasions, such as energy drinks and recovery shakes. In 2015, they changed their approach to viewing themselves as a sports fuel company, providing solutions for the 24/7 athlete in multiple spaces and with numerous products. Some products worked, while others did not.Today, Gatorade is in the third wave of innovation and is now looking at services. Xavi believes in the future, Gatorade may be able to provide sports nutrition information through tech like wearables and heel implants or offer recovery tips and move from delivering products to providing monetized services. As the quarterback of a small innovation team, Xavi corals different groups that touch innovation, such as a daily relationship with R and D. He also works with external design agencies, external tech agencies, and sports marketing teams, which connect him with professional sports teams. Gatorade must understand what the professional athletes want and need. However, working with them can be challenging. Products and services must work the first time, and there’s no time for incubation. When moving products and services from the pros to consumers, Gatorade will make some changes, but already has received valuable input about the products or services from the pro athletes.  Prioritizing new ideas at Gatorade comes down to a few things. First is money. What is the size of the prize? Second is an equity play. Is it a good niche investment for Gatorade and does it create a story that helps them tap into new spaces? Third is complexity. Do they have the right capabilities to accomplish this idea? Cross-functional teams help vet this question and typically have a reasonable consensus on prioritizing and killing ideas. Applying the proper discipline up front, helps the company stay successful.Xavi believes two pitfalls for innovation teams include the tension between the core and innovation, and the complexity of entering new territories. For more information or to contact Xavi, go to Gatorade.com or email him at Xavi.cortadellas@pepsico.com If you liked this podcast, you might also enjoy Jack Elkins with Orlando Magic, Santhi Ramesh with Hersheys, and Derek Mauk with Anheuser Busch. For information regarding your data privacy, visit acast.com/privacy

There’s no way to innovate if you only stay in your court Xavi Cortadellas is the Head of Innovation and Design at Gatorade. He focuses on innovating in the newest spaces, like tech and services, rather than incremental innovation. Gatorade invented sports drinks 50 years ago and now has an 80% market share. With little room to expand, they actively look for new spaces to grow. Because Gatorade is a huge part of sports in America, when entering a new market, they are careful to examine what’s the right things to do and to always have patience and perseverance.   Gatorade started their innovation journey in 2010 with the G Series. They wanted to expand their product portfolio for before and after sports occasions, such as energy drinks and recovery shakes. In 2015, they changed their approach to viewing themselves as a sports fuel company, providing solutions for the 24/7 athlete in multiple spaces and with numerous products. Some products worked, while others did not. Today, Gatorade is in the third wave of innovation and is now looking at services. Xavi believes in the future, Gatorade may be able to provide sports nutrition information through tech like wearables and heel implants or offer recovery tips and move from delivering products to providing monetized services. As the quarterback of a small innovation team, Xavi corals different groups that touch innovation, such as a daily relationship with R and D. He also works with external design agencies, external tech agencies, and sports marketing teams, which connect him with professional sports teams. Gatorade must understand what the professional athletes want and need. However, working with them can be challenging. Products and services must work the first time, and there’s no time for incubation. When moving products and services from the pros to consumers, Gatorade will make some changes, but already has received valuable input about the products or services from the pro athletes.  Prioritizing new ideas at Gatorade comes down to a few things. First is money. What is the size of the prize? Second is an equity play. Is it a good niche investment for Gatorade and does it create a story that helps them tap into new spaces? Third is complexity. Do they have the right capabilities to accomplish this idea? Cross-functional teams help vet this question and typically have a reasonable consensus on prioritizing and killing ideas. Applying the proper discipline up front, helps the company stay successful.Xavi believes two pitfalls for innovation teams include the tension between the core and innovation, and the complexity of entering new territories. For more information or to contact Xavi, go to Gatorade.com or email him at Xavi.cortadellas@pepsico.com If you liked this podcast, you might also enjoy our interviews with Jack Elkins with Orlando Magic, Santhi Ramesh with Hersheys, and Derek Mauk with Anheuser Busch. For information regarding your data privacy, visit acast.com/privacy

Ya va a empezar la copa del mundo y en esta entrevista Xavi Cortadellas, Head of Design and Innovation de Gatorade en EEUU, nos cuenta cómo liderar equipos innovadores según la experiencia que tuvo con la selección brasileña de fútbol y Gatorade GX.

Xavi Cortadellas is Head of Innovation and Design for Gatorade, a division of PepsiCo.  In this episode, Xavi shares what professional athletes crave related to their desire for personalization of their own brand and mode of sports performance.  He also provides advice for innovators in large organizations who wish to be more effective.