Podcasts about breakthrough innovation

Send us a textWhat happens when one of the world's biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip.From AI-powered brand concierges to AR cocktail mixers and personalised whisky labels, Diageo is rewriting the rules of brand experience — and we get into all of it in this episode!Together, they explore:- How AI & AR are making drinks smarter – From personalised whiskey labels to glass-recognition cocktail tutorials, discover how Diageo is reinventing product experience.- Why “drink less but better” is shaping marketing strategy – We explore how changing attitudes (especially in Gen Z) are driving the boom in low/no alcohol and brand storytelling.- The real innovation mindset behind Diageo's success – Learn how they test fast, fail smart, and use tech (plus smaller brands) to stay ahead without risking heritage names like Guinness.This is one for anyone in FMCG, marketing, brand strategy, or just obsessed with how digital is changing the way we buy, drink, and connect with brands.

In 2007, two designers struggling to pay rent in San Francisco had a seemingly simple thought: “What if people could rent out their spare rooms to travelers?” This question—posed by Brian Chesky and Joe Gebbia—sparked what would become Airbnb, a company now valued at over $100 billion that has fundamentally reshaped how millions of people […]

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. Please find future episodes on your podcast player, searching for Product Mastery Now or at https://productmasterynow.com/mastery/. Blog Talk Radio is ending in Jan, 2025. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. During my conversation with Bruce Vojak, PhD, a leading expert in breakthrough innovation, we explored the challenges and opportunities for product managers and business leaders seeking to drive meaningful organizational change. The key is understanding how serial innovators can transform business potential and overcome deeply entrenched operational mindsets. Understand the concept of serial innovators and their unique value to organizationsLearn strategies for overcoming innovation barriers in mature businessesDiscover practical tools for fostering a culture of continuous innovationExplore real-world examples of successful innovation in different industriesDevelop a mindset that embraces creative problem-solving and organizational renewal

Join John Golden on Expert Insight Interview as he discusses sustainable innovation with Vanessa Thompson, an expert in the intersection of finance, sustainability, and leadership. Vanessa delves into how a systems approach enables businesses to innovate by viewing their operations holistically, engaging with stakeholders, and optimizing resources for long-term success. Whether you're interested in turning waste into value or collaborating for impactful solutions, this episode offers a roadmap to leveraging sustainability as a driver of growth and innovation.

How do you guide a team working on innovative projects—when there is no existing playbook? Astro Teller says he uses a vetted approach to decision-making for the innovative projects that he and his teams undertake at X, Alphabet's R&D engine. Teller is the Captain of Moonshots at X, which he helped launch at Google in 2010. His mission there is to invent and launch new technologies that address serious problems in the world. But those technologies must also create the foundations for substantial new businesses for Google's parent company, Alphabet. They've worked on a pill that detects cancer, cars that drive themselves, and mega-kites that work as turbines to collect wind energy, to name just a few examples. In this episode, Teller offers key lessons for managing the process that delivers breakthrough innovations. You'll learn how he decides to keep investing in a project, and how he knows when it's time to pull the plug. You'll also learn how he assembles teams and what qualities he looks for in potential new hires. Key episode topics include: leadership, innovation, technology and analytics, leadership and managing people, experimentation, creativity, breakthrough, Alphabet, Google. HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. · Listen to the original HBR IdeaCast episode: X's Astro Teller on Managing Moonshot Innovation (2023)· Find more episodes of HBR IdeaCast.· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org. ]]>

Are you looking for new ways  to change the trajectory of how you and your organization create value for your customers and other stakeholders?  In this Fan-Favorite episode, our guest Paul Daniels Jr, shares how “Peripheral Thinking™ can ignite breakthrough innovation. Paul is a keynote speaker, entrepreneur, board advisor, and author. He's also the  FounderRead More The post How Peripheral Thinking™ Can Ignite Breakthrough Innovation appeared first on Business Advancement.

Data rules in the ecommerce digital world but is more challenging to collect in the physical world. But tracking millions of pieces of merchandise across your store floors so your customers and staff can find any product in real-time is now a reality. Unified commerce is here. Join Shelley E. Kohan and special guest Ronit Eliav, Chief Marketing Officer of Nexite as they discuss how virtual apparel tracking maps with real-time data lets your merchandise seamlessly tell you their entire life story -- from the factory floor to their final destination in the customers' closet. The win/win? A deeper emotional connection with the customer through trusted, transparent intelligence.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

The Role of Users in InnovationLead Users: Pioneers of ChangeLead users are individuals who actively seek solutions to their unique needs. They are at the forefront of innovation, creating novel ways to address challenges they encounter. These users are not content with existing products; instead, they envision new possibilities and develop solutions that go beyond the status quo.Manufacturers can tap into this wellspring of creativity by paying attention to lead users. By observing their behavior, listening to their ideas, and collaborating with them, companies can gain valuable insights. Lead users often come up with breakthrough concepts that can be adapted into successful products.The “Lead User Process”One notable approach is the “lead user process” pioneered by 3M. This method involves actively seeking out advanced users who are pushing the boundaries in a specific domain. These users serve as a bridge between the present and the future, offering glimpses of what's possible.The process includes:Networking: Identifying lead users through networks, forums, and industry events.Learning: Understanding their needs, challenges, and creative solutions.Combining Ideas: Integrating these user-generated ideas with internal capabilities.By leveraging the lead user process, manufacturers can accelerate innovation and stay ahead of the curve.Challenges and OpportunitiesMotivated Users, Market PotentialWhile users innovate out of necessity or passion, manufacturers must assess which user-generated innovations have mainstream market potential. Not every idea will resonate with a broader audience. Techniques like ethnographic observation—immersing researchers in users' lives—and building toolkits for user innovation can help uncover latent needs and preferences.The Power of User CommunitiesUsers don't work in isolation. They freely share their innovations and collaborate within communities. Online platforms, maker spaces, and open-source projects foster a culture of collective creativity. In these spaces, users develop products without waiting for manufacturers to take the lead.The Future of Product DevelopmentThe rise of user-centric innovation suggests a shift in the product development landscape. Companies that embrace user ingenuity gain access to fresh perspectives, unconventional ideas, and unexpected breakthroughs. By providing users with the right tools, motivation, and a supportive community, manufacturers can unlock a wealth of untapped potential.In conclusion, it's time to recognize that users—not just manufacturers—hold the keys to radical innovation. As we look ahead, let's celebrate the power of user-driven creativity and reimagine the future of products and services.Remember: The next groundbreaking idea might be brewing in the mind of a passionate user. Thanks For Listening Everyone! Pay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316Amazon Associates LinkGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually... The post 211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation first appeared on Cast Polymer Radio.

For our first podcast of 2024, we wanted to start the year with a discussion on innovation. To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. On this episode, I share an interview with Dr. Roger Firestein. He is the author of the book Create in a Flash: A […] The post A Leader's Guide for Breakthrough Innovation – Interview with Dr. Roger Firestien first appeared on Composites Weekly. The post A Leader’s Guide for Breakthrough Innovation – Interview with Dr. Roger Firestien appeared first on Composites Weekly.

In my latest episode of Innovation Storytellers Show, I welcome Dr. Scott Walper, Science Director for Synthetic Biology at the US Office of Naval Research Global. The conversation took an exciting turn into the world of engineered living materials, a realm where the boundaries between the living and the inanimate blur into a new reality of possibilities. Dr. Walper's enthusiasm was palpable as he spoke about his favorite subject, engineered living materials. He shared how this field transforms what we once viewed as dead materials—like walls and clothes—into living, multifunctional systems. This isn't just theoretical; it's a reality in synthetic biology today, with remarkable advancements in the past decade.  An interesting point Dr. Walper made was about the art of science communication. He believes that as a scientist, one must also be a persuasive storyteller, almost like a 'used car salesman.' This means recognizing the audience's needs and selling the idea, even if it's as complex as a scientific concept. It's crucial to make science accessible and relatable. This approach is particularly vital when introducing innovative ideas that might seem like science fiction. By creating a narrative and showing how these ideas can fill gaps or solve problems, even in the future, scientists can lay a foundation for acceptance and understanding of their work. Dr. Walper also discussed the challenge of explaining complex technologies like AI, which often go into a 'black box' that's hard for the average person to understand. He stressed the importance of not dumbing down science but making it accessible and exciting without losing its essence. According to him, the key is to frame scientific innovations in terms of their impact on improving lives. This approach makes the science more relatable and encourages trust and investment in these ideas. Our conversation delves into the fascinating intersection of science and storytelling and how the latter is essential for the progression of the former. By focusing on how innovations can positively impact people's lives, scientists and innovators can craft narratives that resonate with a wider audience, fostering greater understanding and support for their work. This episode is a testament to the power of storytelling in science and technology and its role in shaping a future where these fields are more integrated into our daily lives.  

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In the race to create global technology leaders, Europe needs to spawn solutions to address the funding gap and better connect different start-up ecosystems. This is why in the recent years Europe has boosted investments allowing its start-ups to expand their opportunities by acting as key job creators and talent enablers, providing an answer to the equity-funding gap. Speaker:

Demand for sustainable, connected, and autonomous products is growing exponentially, forcing sourcing and procurement departments to keep up with new innovations while balancing costs. But there is a better way.New digital technology can help procurement teams in engineering-centric industries like automotive and industrial manufacturing to streamline their sourcing and contracting processes and better control material costs during new product launches and ongoing parts procurement for mass production.Joel Solomon is the Senior Director of Strategic Customers at SAP and Carsten Wutzler is the Director of Enterprise Performance at Deloitte Consulting. They recently joined co-hosts Scott Luton and Allison Giddens for a Supply Chain Now livestream to discuss best practices from leading automakers and industrial manufacturers.Watch or listen to this episode to learn how leading automakers and industrial manufacturers are:- Supporting and scaling on-time product launches and ongoing procurement of highly engineered parts- Collaborating more effectively with suppliers to meet new innovation requirements- Managing material costs from launch through ongoing production and beyond- Leveraging ERP investments and extending them into procurement processes to drive more supply chain flexibilityAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q1 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkWEBINAR- “Decoding Digital Transformation” – Charting a path forward: https://bit.ly/3VvVc6VWEBINAR- The Power of Spend Visibility: A Roadmap for Success: https://bit.ly/3WToUU5WEBINAR- 5 Ways the Right TMS & ERP Integrations Streamline & Simplify Shipping: https://bit.ly/3CjWWYaWEBINAR- Unbreakable: Unlocking Resilience in the Face of Disruptions: https://bit.ly/42VHGM3WEBINAR- Better Demand Planning with Supply Chain Visibility: https://bit.ly/3NpgQpGThis episode is hosted by Scott Luton and Allison Giddens. For additional information, please visit our dedicated show page at: https://supplychainnow.com/faster-cheaper-better-market-faster-breakthrough-innovation-1136

Dr. Adam Kitt is a misfit, doctor of social science, cognitive diversity expert, and head of the Sense Worldwide R&D team. Through ongoing collaborations with University College London (UCL) and The Sense Network, Adam and his team are exploring the science behind breakthrough innovation. The result is a cognitive diversity algorithm that ensures the Sense Worldwide team includes the right perspectives, at the right stages of the innovation process, where they have optimal impact. Adam believes that his findings are going to profoundly impact the way teams of the future are designed and their rate of success in delivering breakthrough results. Learn about the science behind the magic.

This week, on The Innovation Storytellers Show, I dive into a fascinating and sticky conversation with Jayshree Seth, Corporate Scientist and Chief Science Advocate at 3M. As the creator of everyone's favorite product, the Post-It Note, 3M has left an indelible mark on note-taking and organization.  In this episode, we explore Jayshree's incredible journey from her start in 1993 with a PhD in chemical engineering to holding 77 patents and becoming the first female engineer inducted into the Carleton Society 3M Science and Innovation Hall of Fame. In addition, we discuss her two books, her role in the 2021 docu-series "Not the Science Type," and her passion for innovation, leadership, and STEM advocacy. Tune in to this unforgettable conversation with a true trailblazer in innovation and STEM. You will discover the heart and soul behind the sticky notes that have transformed our lives and learn about the inspiring journey of Jayshree Seth, a remarkable woman who continues to break boundaries and redefine what's possible in the world of science and engineering.  

Remote work seems to be well suited for some kinds of knowledge work, but it's less clear that it's well suited for the kind of collaborative creativity that results in breakthrough innovations. A series of new papers suggests breakthrough innovation by distributed teams has traditionally been quite difficult, but also that things have changed, possibly dramatically, as remote collaboration technology has improved.This podcast is an audio read through of the (initial draft of the) post Remote Breakthroughs, originally published on New Things Under the Sun.Articles MentionedVan der Wouden, Frank. 2020. A history of collaboration in US invention: changing patters of co-invention, complexity and geography. Industrial and Corporate Change 29(3): 599-619. https://doi.org/10.1093/icc/dtz058Lin, Yiling, Carl Benedikt Frey, and Lingfei Wu. 2022. Remote collaboration fuses fewer breakthrough ideas. arXiv:2206.01878. https://doi.org/10.48550/arXiv.2206.01878Lin, Yiling, James A. Evans, and Lingfei Wu. 2022. New directions in science emerge from disconnection and discord. Journal of Informetrics 16(1): 101234. https://doi.org/10.1016/j.joi.2021.101234Berkes, Enrico, and Ruben Gaetani. 2021. The Geography of Unconventional Innovation. The Economic Journal131(636): 1466-1514. https://doi.org/10.1093/ej/ueaa111Duede, Eamon, Misha Teplitskiy, Karim Lakhani, and James Evans. 2021. Being Together in Place as a Catalyst for Scientific Advance. arXiv:2107.04165. https://doi.org/10.48550/arXiv.2107.04165Frey, Carl Benedikt, and Giorgio Presidente. 2022. Disrupting Science. Working Paper.Esposito, Christopher. 2021. The Geography of Breakthrough Innovation in the United States over the 20th Century. Papers in Evolutionary Economic Geography 2126. Working paper.

The rapid development of the mRNA covid vaccine shows that breakthrough innovation can happen at great pace when needed - so what's holding us back in other areas? How can the world – and business – deliver transformational new technologies at speed?  Drawing on lessons from the development of other breakthrough technologies, Chief Operating Officer of Wellcome Leap and former acting director of the United States' Defense Advanced Research Projects Agency (DARPA), Ken Gabriel, talks about the recipe for breakthrough, rather than incremental, innovation.  He is joined by PwC UK's Leo Johnson, Head of Disruption & Innovation, to discuss the future of innovation for some of society's biggest challenges and the crucial issue of trust. 

Wegański zamiennik jaj czy ręcznik kuchenny, który można odrywać w mniejszych ilościach niż tradycyjny? Co zostało a co zostanie największą innowacją roku? Czy Polacy mniej czy bardziej są zainteresowani nowościami w sklepie? W których spożywczych kategoriach widać najwięcej innowacji? Jakie trendy można wśród nich wyróżnić? I co ciekawego widać w innowacjach za granicą? O tym wszystkim Joanna Rogalska i Marek Rudek z NielsenIQ.

Structure and innovation — can they work hand in hand? Can a big company teach us more entrepreneurial spirits about innovation? Michael Arena, now VP of Talent at Amazon and previous Chief Talent Officer at General Motors talks about just that. He shared how he thinks differently about his work and what GM does to stay innovative, as well as his mantra "positively disrupt or be disrupted." We also talk about the importance of scaling and why that's important no matter your size. Whether you feel like you are a cog in a big wheel or the sole innovator, this podcast has some interesting lessons around how structure can foster innovation, not hinder it.   Connect with Michael Arena on LinkedIn Michael's Linkedin articles   Discover your Everyday Innovator Style Everyday Innovators Digital Toolkit Everyday Innovators Online Facebook Group Innovation is Everybody's Business Book Connect with Tamara on LinkedIn or join the innovator Facebook group to listen in live and have the opportunity to connect. 

In this podcast episode, Rosedel Davies-Adewebi, a corporate innovator and former Senior Program Manager at the United Nations Global Compact, stresses how every leader has a role in social and environmental change. She explores how SDGs can provide guidance for the ESG corporate agenda and highlights the significance of innovation in this journey. Rosedel is interviewed by Leonardo Mattiazzi, Partner and EVP at CI&T.

This episode of EY FinTech Beyond Borders is focused on innovation technologies driving success of Open Banking across EMEIA. Hosted by EY and featuring panelists Keith Grose, head of Plaid UK, Cyrosch Kalateh, MD of Tink DACH and Arseniy Korobchenko, Mambu Solution Architect.   The views of third parties set out in this podcast are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

Graybar is a Fortune 500 corporation and one of the largest employee-owned companies in North America. They are a leader in the distribution of high quality communications and data networking products and the company is over 150 years old. Many companies that have been around for that long struggle to keep up, but Graybar has always reinvented itself and that’s where their dedicated innovation lab comes. In this podcast interview, Todd Hart, Director of Graybar's Innovation Lab talks about incremental vs. breakthrough innovation, the role of their innovation council, and the collaborative environment that breeds change.

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In today‘s episode I talk to Dr. Joachim Kuhn who is the CEO and founder of va-Q-tec - a very innovative company that produces highly efficient and space saving vacuum panels that insulate 10 times better than traditional insulators and will remain the best insulation material for the century.va-Q-tec has won the TOP 100 innovator award, has been the National Champion at the "European Business Awards" multiple times, made it into the TOP 10 of the GreenTec awards, along with so many other awards and recognitions that it would seriously take a half an hour to name them all. In this episode I talk to Dr. Joachim Kuhn and explore:What vacuum insulated panels are and what they can be used for,What makes them so specials, along with some of their properties,Why a vacuum is such a good insulator that it will be the best insulator for the next 100-150 years,How common insulators such as styrofoam perform against vacuum panels (spoiler alert: it‘s staggering)?Some of the challenges he faces with his innovative vacuum panels,How his product stakes up against the competition and how he‘s able to compete against Asian manufacturer, despite these being much cheaper,The steps his company is currently taking to make these panels much more affordable and available for more customer applications,How he decides which market to enter next, when the potential of his product is so vast,Why he didn‘t take his successful company to Silicon Valley, but instead stayed in Germany,What he recommends companies do to bring their breakthrough innovation to market,and so much more. Show Notes, Links & Resources Mentioned: gammabeyond.com/en/podcast/013Podcast Website: www.innovationalcorrectness.com---If you enjoyed this episode, could I ask you for one small favor?Would you please consider rating and reviewing this podcast on iTunes, Overcast or the podcast app of your choice? It really helps us out, by encouraging more people to find our podcast and reach hard-to-get guests.Last but not least, if you have any suggestions for further episodes or guests should be invited on this podcast or just have feedback, shoot us a quick email: info@gammabeyond.com or fill out our feedback form.Follow & add David on:LinkedIn: linkedin.com/in/davidluna/XING: xing.com/profile/DavidC大卫_Luna鲁/cvTwitter: twitter.com/gammabeyondInstagram: instagram.com/gammabeyond/Youtube: youtube.com/c/GAMMADigitalBeyond

Nie tylko największe światowe koncerny zostały czołowymi innowatorami branży FMCG w Polsce. A jest tu o co zabiegać, bo Polacy - na tle innych narodów - upodobali sobie nowinki. Te zaś pozwalają producentów realizować rokroczne wzrosty sprzedaży. Jakie są najważniejsze wnioski z badania nad polskimi innowacjami, które zrealizował Nielsen i stworzył raport: Nielsen Breakthrough Innovation? Jak to będzie z innowacjami w tym roku, naznaczonym pandemią? O tym wszystkim w rozmowie z Joanną Rogalską, która jest knowledge managerem w Nielsenie. A do tego, jak zawsze, podsumowanie najważniejszych wydarzeń w handlu.

Mark Johnson, co-founder and senior partner at Innosight, shares his thinking about innovation behind his book Lead From The Future: How To Turn Visionary Thinking Into Breakthrough Growth. In this episode, we discuss how to drive breakthrough innovation; from framing the effort to balancing the future vision with the current state. Click the titles below […] The post 225: Part 1: How To Drive Breakthrough Innovation | Guest: Mark Johnson appeared first on The CX Cast ® by Forrester.

Box CEO and co-founder Aaron Levie sat down with Greylock General Partner Sarah Guo on Greymatter to discuss his company’s journey during the past decade leading up to the Covid-19 pandemic, how it has changed their product roadmap, and where he believes the opportunities for innovation still lie.

Do you want to become a more creative writer?Dr. Roger Firestien is a creativity consultant and senior faculty member at the Internal Center for Studies in Creativity at Buffalo State College in the United States. He's also the author of Create In A Flash: A Leader's Recipe for Breakthrough Innovation. In this interview, Roger explains: How creativity works for writers Why it's important to force connections between different ideas What do to when you feel blocked and uninspired What his writing routine looks likeAnd lots more.I started by asking Roger about his new book Create In A Flash: A Leader's Recipe for Breakthrough InnovationResourcesCreate in a Flash by Roger Firestein--- Send in a voice message: https://anchor.fm/becomeawritertoday/messageSupport the show (https://becomeawritertoday.com/join)

People often sabotage or hinder their creativity, and it has a lot to do with how they define creativity and approach it. The good news is, creativity doesn’t have to be a long and laborious process, and if we define it right, exercise the creative side of our brains more, and give ourselves time to mull over ideas instead of jumping to judgment so quickly, all of us can be creative and come up with innovative ideas. Roger Firestien has just the tools to help us all get creative.   Roger L. Firestien, Ph.D., has trained more people to lead the creative process than anyone else in the world. He is a senior faculty member at the Center for Creativity and Change Leadership at SUNY Buffalo, and the president of Innovation Resources, Inc. Roger is also the author of a new book, Create in a Flash: A Leader's Recipe for Breakthrough Innovation, in which he busts the myth that creativity, innovation, or coming up with new ideas is something laborious and that takes a lot of time and shares strategies for us to become more creative in our lives.   Creativity comes into play not just in the generation of ideas but also in the selection of ideas as well. Roger explains the importance of quantity in the idea generation stage, and how to select the best ideas to move forward and develop. He shares a useful tool to use when developing ideas: Pluses, Potentials, and Concerns, and really digs in with me to demonstrate how some of his tools can be implemented. We also discuss how to get to the root and find the REAL problem to solve, instead of getting distracted by the superficial one, and how to approach skeptics and conflict in a way that is healthy for innovation.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Corporate IQE Certification Program Roger Firestien rogerfirestien.com Create in a Flash: A Leader's Recipe for Breakthrough Innovation, by Roger Firestien Pet Rock Chia Pet “Beyond Big and Little: The Four C Model of Creativity,” by James C. Kaufman and Ronald A. Beghetto Dr. Rex Jung Leading on the Creative Edge, by Roger Firestien

In today's episode of the Idea to Value podcast, we speak with Prof. Roger L Firestien, who is a senior faculty member for the Centre for Applied Imagination, University of SUNY, Buffalo.   To see the full episode, check out https://wp.me/p6pllj-1r8  He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world. Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS. Topics covered in this episode: 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong 00:03:15 you need a well defined problem to be solved 00:05:00 what he had learnt in his more than 40 years teaching these techniques 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them 00:08:15 the link between CPS and Design Thinking 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative 00:13:15 practical techniques people can use, from his new book "Create in a Flash" 00:14:45 to spark your creativity, it is important to make connections Links covered in today's episode: Create in a Flash book on Amazon: https://amzn.to/36KIeHH Free videos for the book: https://rogerfirestien.com/create-in-a-flash/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Is there a difference between creativity and innovation? If my boss is not supportive, can I still be creative and innovative in my department? "Creative Problem Solving is not just about generating ideas. It is also about clearly identifying the BEST PROBLEM to solve." This is VITALLY important when you need creative solutions to compete effectively and operate a profitable business.Learn more about our Business Builders Show guest, Roger L. Firestien, PH.D. at rogerfirestien.com. Get all the resources you need to have a very productive strategic planning session at createinaflashbook.com. Roger is also on LinkedIn at https://www.linkedin.com/in/rogerfirestien/If you have comments or questions for me, you can reach me at marty@martywolffbusinesssolutions.com or call / text me at 570 815 1626. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Dr. Roger Firestien shares his simple method for generating more original ideas.— YOU'LL LEARN — 1) The four guidelines for generating ideas. 2) Why silly warm ups seriously help brainstorming. 3) The magic number for creative ideas. Subscribe or visit AwesomeAtYourJob.com/ep521 for clickable versions of the links below. — ABOUT ROGER — Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world. By applying Roger's work in creativity:Clorox solved a 77-year-old problem in 15 minutes;General Motors came up with a $1.50 solution that saved the company $50,000 a week;Mead Paper developed a world-class line of products and saved $500,000 a year;Called “The Gold Standard” of creativity training by his clients, he has presented programs in creativity to over 600 organizations nationally and internationally. Roger's latest book Create in a Flash: A Leader's Recipe for Breakthrough Innovation provides techniques to grow personal and team capacity for tackling tough challenges and recession proofing any business.• Book: Create in a Flash: A Leader's Recipe for Breakthrough Innovation• Book site: CreateInAFlashBook.com• Roger's website: RogerFirestien.com— THANK YOU SPONSORS! — • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome• Alitu.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Roger Firestien shares his simple method for generating more original ideas.   You'll Learn: 1) The four guidelines for generating ideas 2) Why silly warm ups seriously help brainstorming 3) The magic number for creative ideas   About Roger: Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world. By applying Roger’s work in creativity: Clorox solved a 77-year-old problem in 15 minutes; General Motors came up with a $1.50 solution that saved the company $50,000 a week; Mead Paper developed a world-class line of products and saved $500,000 a year; Called “The Gold Standard” of creativity training by his clients, he has presented programs in creativity to over 600 organizations nationally and internationally. Roger’s latest book Create in a Flash: A Leader's Recipe for Breakthrough Innovation provides techniques to grow personal and team capacity for tackling tough challenges and recession proofing any business. Book: Create in a Flash: A Leader's Recipe for Breakthrough Innovation Book site: CreateInAFlashBook.com Roger’s website: RogerFirestien.com   Thank you Sponsors! Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome Alitu.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep521

First up, we have Kareem Elassy and Arif Rahman here to tell us about their company Hawaii Innovation Lab and the recent UH PACE Breakthrough Innovation Challenge. Then, we are joined by Dr. Isar Mostafanezhad and Dr. Rob Fish (on the phone) to tell us about IEEE and their activities in Hawaii including GlobeCom 2019 … Continue reading "Episode 587: UH Breakthrough Innovation + IEEE in Hawaii – Nov 27, 2019"

First up, we have Kareem Elassy and Arif Rahman here to tell us about their company Hawaii Innovation Lab and the recent UH PACE Breakthrough Innovation Challenge. Then, we are joined by Dr. Isar Mostafanezhad and Dr. Rob Fish (on the phone) to tell us about IEEE and their activities in Hawaii including GlobeCom 2019 … Continue reading "Episode 587: UH Breakthrough Innovation + IEEE in Hawaii – Nov 27, 2019"

Ingo Money CEO Drew Edwards says the next phase for instant payments will be less about getting them done, and more about what new things can be done with them.

Like what you see? Please give generously. http://www.thinktechhawaii.com Two UH entrepreneurs you want to know. Tristan and Saul, participants in the UH Breakthrough Innovation Challenge, have an idea for plastic recycling program that is auomated through hardware (a robotic entine) andsoftware (an AI platform to sort through materials). The team at lemental Acceslerator is helping coach them as they develop their ideas and prepare for the UH pitch competition on November 20th. The host for this episode is Jay Fidell.

When it comes to commercializing breakthrough innovations, how you position yourself in the category and the ability to find the right partners are key. How can you fund new innovations and overcome physician adoption challenges? How do you get the top healthcare leaders to support the innovation? What are some of the elements that can become barriers to market success?  On this episode, I’m joined by health tech investor, digital health innovator, and health systems operator, Sarah Sossong. She is one of Fierce Health’s “influential women reshaping health IT”, and she pioneered large-scale innovations from concept to mass adoption and national recognition. On this show, Sarah shares her insights and advice to healthcare innovators.   3 Things We Learned Language and messaging are key in the mass adoption of innovations Focusing more on the technology and not the problem you’re trying to solve affects your innovation How to make it easier for a physician to adopt your innovation There are many barriers to the adoption of innovation, and many of them can be mitigated by laying the right groundwork, and taking the right steps. Leadership buy-in, leveraging internal champions, and starting with a problem not a technology are some of the ways you can ensure the success of your innovation. Whatever you do, think long-term. Don’t just think about what you’re doing right now, think about the parts of the innovation that are the most scalable beyond the present moment or the pilot phase.  

Gina O’Connor, former professor at Rensselaer Polytechnic Institute, sits down with us to cover how organizations can approach breakthrough innovation. Her recommended approach is to ensure that clear roles for innovation are defined and that employees have the necessary mandate. O’Connor also shares her view on where innovation initiatives should be located in relation to the core business.

Vivek Bedi has worked in both corporate and startup innovation. His experiences range from positions at Goldman Sachs, to running his own company. Now at Northwestern Mutual, Vivek is the Head of Consumer Experience, Digital Products, working in both New York and Milwaukee. Brian Ardinger, Inside Outside Innovation Founder, talks with Vivek about Northwestern Mutual's digital transformation. Vivek's team is responsible for everything digital that touches Northwestern Mutual’s 4.3 million clients. Three years ago, 150,000 of Northwestern Mutual's customers used their digital products. Today, over 1.8 million customers are engaged in the digital experience. Culture Change Northwestern Mutual is changing the culture around digital development, innovation, and collaboration. - New York had a startup culture, but Milwaukee had subject matter expertise. Both matter. How do they work together? - Pizza Pie teams - Developed small teams across two cities, tasked with one charter and putting something out every two weeks. Teams are virtual and cross-functional (product, design engineers and business) that have standup meetings every day.  - Three years ago there were 89 digital releases. Last year, there were 4,005.  - Culture has also become research and iterative, through research communities with both advisors and customers. Challenges  Vivek has had to overcome a variety of challenges, including: - Getting people to believe the new model will work. The right approach is not reading a book about Agile or Lean. - Highlighting the Pizza Pie team process as a model for other projects. Now Northwestern Mutual has 30+ teams.  - Pizza Pie teams have both a product lead and engineering lead.  - When building talent, Vivek looks for people who can bring people together, gel with groups, and understand different perspectives - Now Northwestern Mutual is trying to understand if the model can work with big systems and legacy components.  - Access to customers is a big theme in Vivek’s work. 60% of his time is spent with advisors, learning the nuances of the business, tools, and concepts. On the client side, he must design for all types of customers, including those who type, swipe, and print. For More Information Connect with Vivek on Twitter @Vivbedior http://www.vivekbedi.com If you enjoyed this podcast, you might also enjoy: If you enjoyed this podcast, you might also enjoy: Ep. 127 – Vanguard & CEC’s John Buhl on Lean Startup at Scale; Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation ; and Ep. 42 – John Bungert with MetLife Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Vivek Bedi has worked in both corporate and startup innovation. His experiences range from positions at Goldman Sachs, to running his own company. Now at Northwestern Mutual, Vivek is the Head of Consumer Experience, Digital Products, working in both New York and Milwaukee. Brian Ardinger, Inside Outside Innovation Founder, talks with Vivek about Northwestern Mutual's digital transformation. Vivek's team is responsible for everything digital that touches Northwestern Mutual’s 4.3 million clients. Three years ago, 150,000 of Northwestern Mutual's customers used their digital products. Today, over 1.8 million customers are engaged in the digital experience. Culture Change Northwestern Mutual is changing the culture around digital development, innovation, and collaboration. - New York had a startup culture, but Milwaukee had subject matter expertise. Both matter. How do they work together? - Pizza Pie teams - Developed small teams across two cities, tasked with one charter and putting something out every two weeks. Teams are virtual and cross-functional (product, design engineers and business) that have standup meetings every day.  - Three years ago there were 89 digital releases. Last year, there were 4,005.  - Culture has also become research and iterative, through research communities with both advisors and customers. Challenges  Vivek has had to overcome a variety of challenges, including: - Getting people to believe the new model will work. The right approach is not reading a book about Agile or Lean. - Highlighting the Pizza Pie team process as a model for other projects. Now Northwestern Mutual has 30+ teams.  - Pizza Pie teams have both a product lead and engineering lead.  - When building talent, Vivek looks for people who can bring people together, gel with groups, and understand different perspectives - Now Northwestern Mutual is trying to understand if the model can work with big systems and legacy components.  - Access to customers is a big theme in Vivek’s work. 60% of his time is spent with advisors, learning the nuances of the business, tools, and concepts. On the client side, he must design for all types of customers, including those who type, swipe, and print. For More Information Connect with Vivek on Twitter @Vivbedior http://www.vivekbedi.com If you enjoyed this podcast, you might also enjoy: If you enjoyed this podcast, you might also enjoy: Ep. 127 – Vanguard & CEC’s John Buhl on Lean Startup at Scale; Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation ; and Ep. 42 – John Bungert with MetLife Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Nathan Furr is an Assistant Professor of Strategy at INSEAD, where he teaches innovation and technology strategy. He is a recognized expert in the fields of technology strategy, digital transformation, and disruptive innovation. He is the #1 bestselling author of Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation, The Innovator's Method: Bringing the Lean Start-up into Your Organization, and the new book LEADING TRANSFORMATION How to Take Chargeof Your Company's Future.   Podcast Highlights   Who is Nathan Furr? Nathan cares about the dreams that people have and them getting the chance to pursue those dreams. He started his career in industry and even tried his hand at a start-up where he learned a lot of lessons the hard way. This lead him to ask the question of “how does breakthrough innovation really happen?” and eventually to Silicon Valley. That’s where he stumbled upon the fundamental dilemma that he’s been trying to answer with his books and work.   We live in an environment of uncertainty and change and the tools we use today were designed during the industrial revolution, they were not designed to address an environment of radical uncertainty and hyper change. Uncertainty is the main theme that runs through all of Nathan’s work.   It’s hard to see beyond the fence of your daily life what’s possible.   The driving force behind new tools and frameworks is technology. Technology has lowered the barriers and made the world more dynamic and rapidly changing than ever before.   Is change accelerating? Before the industrial revolution there was no such thing as Management, there were no courses you could take, and no business schools. During the 1700’s technology changed the nature of industry and introduced new problems. Business schools were created to solve these new problems. The question Management tries to solve is “how do I coordinate, how do I optimize, and how do I execute?” There are more new companies and new inventions with more new people participating in the process than ever before and this is contributing to the environment of dynamism. This is the golden age for hardware entrepreneurs. The framework has shifted from “how do I coordinate, optimize, and execute on the capture of value?” to one of “how do I create new value?” Breakthrough Innovation The big players are getting bigger and the smaller businesses are growing around the opportunities around mass customization. Many big companies are now looking to work with start-ups. Software is making the world more modular and allows businesses to work with each other rather than just compete. There are more automobile related start-ups in the last five years than almost any other category. INSEAD INSEAD was founded to be the Harvard of Europe. Once you get outside the United States, INSEAD is very well known. Breakthrough innovation crosses borders. We’re all in this world together and we all have to figure out how to deliver efficient, effective service wherever they our customers are. Staying On Top Of Change Nathan found that innovators engage in five fundamental behaviours. The number one behaviour is associating, where they look at other areas of life and applying an idea to another area. There is a lot of innovation that gets stuck in some area that can transform the way business is done in another area. Observe the world and keep your eyes open. Question and challenge the status quo, notice the world around you and look for problems that can be fixed, experiment and network for ideas. Digital transformation is not about technology,

Research and analytics company Nielsen recognizes 25 products that are reshaping the consumer landscape. Nielsen Senior VP Jenny Frazier discusses how these products were chosen and their impact on the market. To view these products, download the infographic here

Curious how industrial technology companies are adopting Artificial Intelligence, robotics, and cognitive technology into their product lines and how these technologies help with innovation processes? In this podcast Cognilytica analysts Kathleen Walch and Ronald Schmelzer interview Frank DeSantis, VP of Breakthrough Innovation at Stanley, Black & Decker, Inc., and dig deeper into how AI and cognitive tech is changing the landscape for industrial goods and how these emerging technologies will change the way that consumers and business interact with physical devices and tools in the real world. Read more ...

There’s no way to innovate if you only stay in your court Xavi Cortadellas is the Head of Innovation and Design at Gatorade. He focuses on innovating in the newest spaces, like tech and services, rather than incremental innovation. Gatorade invented sports drinks 50 years ago and now has an 80% market share. With little room to expand, they actively look for new spaces to grow. Because Gatorade is a huge part of sports in America, when entering a new market, they are careful to examine what’s the right things to do and to always have patience and perseverance.   Gatorade started their innovation journey in 2010 with the G Series. They wanted to expand their product portfolio for before and after sports occasions, such as energy drinks and recovery shakes. In 2015, they changed their approach to viewing themselves as a sports fuel company, providing solutions for the 24/7 athlete in multiple spaces and with numerous products. Some products worked, while others did not. Today, Gatorade is in the third wave of innovation and is now looking at services. Xavi believes in the future, Gatorade may be able to provide sports nutrition information through tech like wearables and heel implants or offer recovery tips and move from delivering products to providing monetized services. As the quarterback of a small innovation team, Xavi corals different groups that touch innovation, such as a daily relationship with R and D. He also works with external design agencies, external tech agencies, and sports marketing teams, which connect him with professional sports teams. Gatorade must understand what the professional athletes want and need. However, working with them can be challenging. Products and services must work the first time, and there’s no time for incubation. When moving products and services from the pros to consumers, Gatorade will make some changes, but already has received valuable input about the products or services from the pro athletes.  Prioritizing new ideas at Gatorade comes down to a few things. First is money. What is the size of the prize? Second is an equity play. Is it a good niche investment for Gatorade and does it create a story that helps them tap into new spaces? Third is complexity. Do they have the right capabilities to accomplish this idea? Cross-functional teams help vet this question and typically have a reasonable consensus on prioritizing and killing ideas. Applying the proper discipline up front, helps the company stay successful.Xavi believes two pitfalls for innovation teams include the tension between the core and innovation, and the complexity of entering new territories. For more information or to contact Xavi, go to Gatorade.com or email him at Xavi.cortadellas@pepsico.com If you liked this podcast, you might also enjoy our interviews with Jack Elkins with Orlando Magic, Santhi Ramesh with Hersheys, and Derek Mauk with Anheuser Busch. For information regarding your data privacy, visit acast.com/privacy

There’s no way to innovate if you only stay in your court Xavi Cortadellas is the Head of Innovation and Design at Gatorade. He focuses on innovating in the newest spaces, like tech and services, rather than incremental innovation. Gatorade invented sports drinks 50 years ago and now has an 80% market share. With little room to expand, they actively look for new spaces to grow. Because Gatorade is a huge part of sports in America, when entering a new market, they are careful to examine what’s the right things to do and to always have patience and perseverance.   Gatorade started their innovation journey in 2010 with the G Series. They wanted to expand their product portfolio for before and after sports occasions, such as energy drinks and recovery shakes. In 2015, they changed their approach to viewing themselves as a sports fuel company, providing solutions for the 24/7 athlete in multiple spaces and with numerous products. Some products worked, while others did not.Today, Gatorade is in the third wave of innovation and is now looking at services. Xavi believes in the future, Gatorade may be able to provide sports nutrition information through tech like wearables and heel implants or offer recovery tips and move from delivering products to providing monetized services. As the quarterback of a small innovation team, Xavi corals different groups that touch innovation, such as a daily relationship with R and D. He also works with external design agencies, external tech agencies, and sports marketing teams, which connect him with professional sports teams. Gatorade must understand what the professional athletes want and need. However, working with them can be challenging. Products and services must work the first time, and there’s no time for incubation. When moving products and services from the pros to consumers, Gatorade will make some changes, but already has received valuable input about the products or services from the pro athletes.  Prioritizing new ideas at Gatorade comes down to a few things. First is money. What is the size of the prize? Second is an equity play. Is it a good niche investment for Gatorade and does it create a story that helps them tap into new spaces? Third is complexity. Do they have the right capabilities to accomplish this idea? Cross-functional teams help vet this question and typically have a reasonable consensus on prioritizing and killing ideas. Applying the proper discipline up front, helps the company stay successful.Xavi believes two pitfalls for innovation teams include the tension between the core and innovation, and the complexity of entering new territories. For more information or to contact Xavi, go to Gatorade.com or email him at Xavi.cortadellas@pepsico.com If you liked this podcast, you might also enjoy Jack Elkins with Orlando Magic, Santhi Ramesh with Hersheys, and Derek Mauk with Anheuser Busch. For information regarding your data privacy, visit acast.com/privacy

A household name, Stanley Black & Decker is a Fortune 500 American manufacturer of industrial tools, household hardware and security products. As Vice President of Breakthrough Innovation for Stanley Black & Decker’s Innovation Accelerator team, Bob Welsh’s focus is to improve and advance SBD’s global innovation processes and impact. Additionally, his team is responsible for the creation, oversight and management of the company’s first employee Makerspace. Bob has held a number of roles at the company and its brands, including Vice President of Industrial Design for Global Tools and VP for Brand Marketing and Industrial Design for DEWALT Powertools. He received an Executive MBA in Management at Loyola University and his bachelor of science in Industrial Design at Ohio State. This segment is sponsored by the Center for Innovation and Entrepreneurship at The Ohio State University Fisher College of Business. Key Topics: innovation hubs as corporate growth strategy, product development and commercialization accelerators, technical education, Manufactory 4.0, and makerspaces

In the cliffhanger conclusion to my chat with author and publishing consultant, Jodie Archer, we are joined this week by Dr. Matthew Jockers, English Professor & Dean at the University of Nebraska, and co-author of the internationally acclaimed book The Bestseller Code: Anatomy of the Blockbuster Novel. We’ll talk about Matt’s game-changing research at the heart of the book, the two authors’ new consulting service for writers based on the algorithm they developed at Stanford, and the author report from my beta test of the service. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! For 11 years Matt was a Lecturer and “embedded” Academic Technology Specialist (ATS) in the Department of English at Stanford University. There he co-founded and directed the paradigm-shifting Stanford Literary Lab with Franco Moretti. In 2014 Matt also worked as a Principal Research Scientist for iBooks at Apple. His work on the bleeding edge of text-mining and digital humanities established him as an expert at the crossroads of technology and fiction. His work helped lead to the award-winning algorithm behind The Bestseller Code, honed over four years text-mining 20,000 contemporary novels, using around 300,000 data points, and able to predict bestsellers 80% of the time. Matt and Jodie were hounded by writers from all over the world for help with their manuscripts. On the heels of their international success and winning the NUtech Ventures 2017 Breakthrough Innovation of the Year award, Jodie and Matt have founded a unique book consultancy for authors, publishers, and agents, based on the algorithm in The Bestseller Code. Beginning December 1st, 2017, ArcherJockers.com will offer three tiers of service to authors: single manuscript analysis, series analysis, and a VIP service. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In Part Two of this file Jodie Archer, Matt Jockers, and I discuss: How Matt found the intersection of words and computing at the dawn of the Internet Why Archer & Jockers became a personalized service for authors and not just another app Who should (and shouldn’t) send their manuscripts to the service What exactly the “bestseller-ometer” measures when it looks at your book The benefits of distant reading vs. close reading for fiction How to perfect your own manuscript before submission to the service Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes If you’re ready to see for yourself why over 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — just go to StudioPress.com Copyblogger s Certified Content Marketer training is a powerful program that helps writers attract better clients — and more of them. New students will be able to sign up for a limited time soon. Add your name to join the waitlist and to get all of the details when they re available. ArcherJockers.com Manuscript Consulting Services How to Crack the ‘Bestseller Code’ with Jodie Archer: Part One MatthewJockers.net JodieArcher.com The Bestseller Code: Anatomy of the Blockbuster Novel – Jodie Archer & Matt Jockers Breakthrough Innovation of the Year – The Bestseller Code Jodie Archer on Twitter Kelton Reid on Twitter

Noted business author Harry Beckwith comes on the show to discuss his new book Unthinking. We also discuss Jeffrey Immelt’s influence on the Obama administration, the latest Discover Small Business Survey, and some ways to enact Breakthrough Innovation in your business.