Podcasts about consumer experience

In this episode of the AdTechGod Pod, I'm joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI's growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results. Takeaways Tom Goodwin's journey into advertising was accidental and driven by curiosity. There is a significant disconnect between marketing promises and consumer experiences. Brand building is becoming increasingly important in a world of abundance. Modern advertising has become overly focused on metrics and short-term results. AI in advertising may not deliver the emotional connection needed for brand loyalty. Consumer attitudes towards advertising have shifted to a disdainful view. The need for creative investment in advertising is critical for long-term success. Balancing brand and performance is essential for CMOs today. Metrics can distract from the true value of brand building. The time scale for brand loyalty is often much longer than immediate conversions. Chapters 00:00 Introduction to Tom Goodwin and His Journey 03:01 The Disconnect in Modern Advertising 05:49 Brand Building vs. Performance Marketing 08:58 The Evolution of Marketing Strategies 12:05 The Role of AI in Advertising 14:55 Consumer Experience and Advertising Impact 17:49 The Need for Creative Investment 21:07 Balancing Brand and Performance 23:55 The Role of Metrics in Advertising 27:03 Consumer Attitudes Towards Advertising 30:10 The Future of Advertising Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Megan Lindstrand, Vice President of Marketing and Consumer Experience at Combe. Megan shares how the company's founding principles of empathy, quality, and discretion continue to shape its portfolio strategy for brands like Just For Men, Vagisil, and Astroglide.With over two decades of experience across various agencies, PE-backed businesses, and family-owned brands, Megan discusses how ownership structure influences marketing, culture, and decision-making. She also explains how her team connects media, insights, and analytics into a unified growth engine that accelerates speed to market and drives real business outcomes.Key takeawaysConsumer trust is built through empathy, transparency, and a commitment to product qualityOwnership models shape how marketing can operate, from budget and risk to brand buildingReal-time data and integrated teams are essential for turning insights into action Hosted on Acast. See acast.com/privacy for more information.

In this no-filter episode of Rethink Real Estate, host Ben Brady is joined by Mark Perkins—Founder, CEO, and Principal Broker of Pivot Realty Group. After 17 years in the business and 200+ agents across six states, Mark reveals why he built a brokerage from the ground up—and why he refuses to let real estate become just another side hustle.Mark gets into the real numbers behind his 95/5 model, how he built a full-service operation with salaried staff, and why his brokerage is designed to serve serious, full-time agents—not part-timers. He shares why he moved away from traditional recruiting, his bold take on compensation splits, and the controversial reason he's totally fine if 40% of agents leave the industry.This is a masterclass in real estate leadership, brokerage strategy, and staying true to your mission—even if it means doing things the hard way.Timestamps & Key Topics:[00:01:14] – How Pivot Realty Group Got Started[00:06:59] – Why Mark Doesn't Want Part-Time Agents[00:10:17] – Building a Brokerage Around Agent & Consumer Experience[00:12:09] – Why He'd Still Build a Brokerage Today (Despite the Market)[00:17:03] – Pivot's Unique 95/5 Commission Split Explained[00:21:00] – Market Trends in Ohio & The Midwest[00:26:09] – The Real Estate Industry Needs a Reality Check

This latest podcast episode is all about connected packaging – its benefits and potential, common misconceptions, pitfalls to avoid, innovation and future developments. Elisabeth Skoda speaks with industry experts Güneri Tugcu and Stefan Hilss.Güneri and Stefan have their own podcast where they delve into all things connected packaging - have a listen for even more of a deep dive! Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.

In this engaging conversation, Sean and Catherine discuss their recent experiences with home improvement projects, the importance of customer service, and the value of communication in building strong client relationships. They share personal anecdotes about their hobbies, including yard work and gardening, and reflect on the significance of going the extra mile in service. The discussion also highlights the necessity of asking for reviews to enhance business visibility and reputation. In this conversation, Sean and Catherine discuss the importance of going above and beyond for clients in various service industries, emphasizing the significance of communication, setting expectations, and the impact of customer reviews. They share personal anecdotes from their experiences in landscaping and food service, highlighting how thoughtful gestures can enhance client satisfaction. The discussion also touches on the necessity of tracking services and the role of consumer expectations in shaping experiences. Ultimately, they conclude that effective communication and a commitment to over-delivering are essential for success in any service-oriented business.

It's time to level up our produce game! There are few things more disappointing than biting into a floury apple, or cutting open a bruised avocado... if only we knew what mango to choose based on skin spots, or how to best store pears so they ripen perfectly…That, friends, is the mission of our next guest, Thanh ‘The Fruit Nerd' Truong.He's put a modern spin on the traditional fruiterer, using his growing social media profile to share entertaining tips on choosing, storing and prepping fruit and veg.  Thanh wants consumers to have the best possible eating experience without playing ‘Russian Roulette' with our produce.He understands that an elevated flavour experience is not only good for us, it benefits the whole horticulture supply chain - leading to a healthier population and planet.Thanh's knack for storytelling and passion for enjoying fresh produce is absolutely infectious.  Join Oli at the dawn wholesale fruit and vegetable market in Melbourne to discover how this second-generation fruiterer operates.  Takeaways As we've commodified fruit and vegetables we've lost the experience of the fruitererSocial media is an effective way to reinvigorate the storytelling behind fruit and vegetables  Equipping shoppers with knowledge gives them agency to choose their fruit better, store it better and have the best possible eating experienceConsumers have lost connection with their food and the horticulture industry could do more to educate the public'Braver' storytelling through social media, or even gaming platforms, could foster deeper connections between consumers and farming and claw back social licenseIncremental change in consumer eating habits will lead to a healthier population and planetDon't squeeze your avocados!Chapters00:00 Morning madness at the Melbourne fruit market03:44 A day in the life of a fruiterer08:28 Is social media the new shop front?17:08 How ag industries could better educate consumers and build social license29:57 Should cooking classes be compulsory in schools to encourage healthier eating?42:00 Thanh's Nuffield journey ahead55:06 The power of incremental change in shifting buying habits and reducing food waste01:01:06 Lessons from Asian food systemsLearn more about The Fruit Nerd and follow his wholesome content on Instagram.You can hear more episodes of Humans of Agriculture here.This episode of Humans of Agriculture is brought to you by our Partners at Rabobank Australia — proud supporters of the Nuffield Scholarship. Rabobank's commitment to backing bold ideas and future thinkers like Thanh Truong is shaping the future of food and farming.If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com.  Don't forget to rate, subscribe, and leave a review!

Welcome back to the Alt Goes Mainstream podcast.Today we sit down with a technology and fund services veteran who has worked with many of the industry's largest asset managers.Cesar Estrada is Private Markets Head at Arcesium, a global financial technology company delivering pre- and post-investment operations and enterprise data management solutions designed to systematize the most complex workflows.Arcesium was built from a platform developed and tested by investment and technology development firm, the D. E. Shaw Group, and launched as a joint venture with Blackstone Alternative Asset Management. J.P. Morgan, another large client, later made a strategic investment in the company, helping Arcesium further its mission: to power the entire investment lifecycle.Cesar is responsible for Arcesium's data management and investment operations technology and services offered to private markets fund managers and investors. Previously, he served as Senior Managing Director and Alternatives Business Head for North America at State Street — a role in which he drove the growth agenda for a business with approximately $1 trillion in Assets Under Administration by leading new product launches, expansion into new client segments, strategic partnerships, and acquisitions. He served on the board of State Street Fund Services Inc. Prior to that, as a Managing Director at J.P. Morgan, Cesar led the Private Equity & Real Estate Funds Services business from launch to $350B AUA.Cesar and I had a fascinating conversation about the impact of technology and automation on private markets. We discussed:What private markets going mainstream means for pre- and post-investment operations.Why alternative asset managers need to have technology solutions to manage, track, and analyze data and workflows if they want to scale.The biggest challenges that alternative asset managers face as they handle the increase in data management, more funds, and more investors.What technology or workflow solutions are still missing.How much AI will impact technology workflows in private markets.Why ABF has become such an important part of the private credit ecosystem.Thanks Cesar for coming on the show to share your wisdom and experience in private markets.Subscribe to Alt Goes Mainstream to receive the weekly newsletter every Sunday and all of AGM's podcasts.You can also see a recent Q&A with Cesar on AGM here.If you want to learn how Arcesium is delivering the technological infrastructure required to manage the complexities of asset-based financing, you can download their white paper here and read thoughts on the asset-based finance space from Arcesium's Private Markets Head and industry veteran Cesar Estrada.Show Notes00:00 Introduction and Welcome to the Alt Goes Mainstream Podcast00:39 Guest Introduction: Cesar Estrada02:37 Cesar's Background02:57 Cesar's Career Path03:35 Evolution of Fund Services Industry04:49 Arcesium's Core Competencies05:06 Technology in Private Markets05:27 Arcesium's Joint Venture Origins06:12 Technology Architecture07:11 Client-Centric Ownership Model07:18 Building for the Biggest07:46 Solving Complex Problems08:44 Challenges and Solutions in Data Management10:28 Data Silos in Asset Management10:53 Roadblocks to Technology Adoption11:41 Operations and Technology Bottlenecks12:31 Strategic Imperatives for Growth14:20 Hiring and Strategy in Asset Management15:55 Point Solutions vs. End-to-End Solutions17:27 Role of the CTO18:21 Build vs. Buy Decision19:22 Investment Team's Understanding of Technology19:22 The Impact of AI and Future Innovations20:07 Technology's Leverage for Smaller Firms21:36 Consolidation in Private Markets22:22 Technology for Scaling Firms22:40 Flexibility in Private Markets23:05 Technology in Private Credit and ABF25:35 Volume Problem in ABF25:55 Data Ecosystem in ABF27:10 Wealth Channel and Evergreen Products28:04 Product Innovation in Private Markets28:45 Future of Private Markets30:05 Technology Selection Process30:51 User Experience in Technology31:40 Consumer Experience in Private Markets33:06 Hands-On Technology Evaluation33:42 Reducing Operational Headcount34:02 Gen AI in Asset Management35:33 Future Impact of Gen AI36:20 Marrying People and Technology37:01 Next Phase in Asset Management Technology39:16 Cesar's Personal Investment Views40:40 Conclusion and Final ThoughtsEditing and post-production work for this episode was provided by The Podcast Consultant. 

Are you delivering the experience today's healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today's healthcare consumers find, evaluate, and choose providers.

Florida and New York are massive markets — but they're still early. Everyone's fighting for attention, trust, and long-term positioning.So how did The Flowery rise to the top and become the go-to partner for the industry's premier brands?710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on.These brands are some of the most sought-after names in the entire cannabis industry.They drive traffic into the store, signal trust with customers, and are built on quality and brand recognition.This week we sit down with Ilya Shmidt, of The Flowery, to uncover how his team became the trusted home for the most influential names in cannabis — and how they're scaling that same trust across Florida and New York.In this episode, we dive into:How The Flowery earned partnerships with the industry's top-tier brandsThe systems behind scaling quality and consistency at retailWhy New York's market share shifted fast — and what's next in FloridaChapters00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis Industry00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis IndustryGuest Links:https://www.linkedin.com/in/ilyashmidt/https://theflowery.co/https://www.instagram.com/floweryflorida/https://www.linkedin.com/company/the-floweryco?trk=public_profile_topcard-current-companyhttps://www.youtube.com/channel/UCEhtokhIFa7UFWeSQqtR3XgOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:

Send us a textKeywordsTesla, Cybertruck, EV market, stock prices, sales decline, inventory issues, competition, lemon law, consumer sentiment, electric vehicles, Electric Vehicles, Tesla, EV Adoption, Market Disruption, Consumer Experience, Dealerships, Hybrids, Cybertruck, Automotive Industry, Future of TransportationSummaryIn this conversation, Adam and John discuss the current state of Tesla, focusing on the challenges the company faces, including declining sales, the struggles of the Cybertruck, and the broader implications for the EV market. They explore consumer sentiment towards Tesla, the impact of Elon Musk's actions on the brand, and the competition from other EV manufacturers. The discussion also touches on inventory issues, the potential for lemon law claims, and the infrastructure challenges that still exist for electric vehicles. In this conversation, John and Adam explore the evolving landscape of electric vehicles (EVs), focusing on the challenges and opportunities presented by the market. They discuss the cracks in the foundation of consumer belief in EVs, the dealership experience, and the disruption caused by Tesla's direct-to-consumer model. The conversation also touches on the controversy surrounding EV adoption, the future of hybrids versus fully electric vehicles, and the polarizing nature of the Cybertruck. Ultimately, they reflect on Tesla's path forward in a rapidly changing automotive industry.TakeawaysTesla's revenue decreased by 9% in Q1.The Cybertruck missed its sales goal by 84%.Tesla is facing significant consumer backlash.Inventory issues are causing financial strain for Tesla.The resale value of EVs is declining rapidly.Tesla's stock is rising despite operational challenges.Elon Musk's focus on other ventures is affecting Tesla's brand.Competition in the EV market is increasing significantly.Lemon law claims are becoming a consideration for unhappy Tesla owners.Infrastructure for EVs is still lacking. Consumer belief in EVs is still developing.Tesla's direct-to-consumer model disrupts traditional dealerships.The Cybertruck is a polarizing vehicle in the market.Dealerships face challenges in consumer competence and experience.Hybrids may be the best alternative to ICE vehicles currently.Tesla's market position is influenced by government incentives and credits.The future of EVs depends on infrastructure and consumer readiness.Charging times for EVs are improving but still present challenges.Tesla's backlog of cars raises questions about market demand.The automotive industry is undergoing significant changes with EV adoption.TitlesTesla's Rollercoaster Ride: Challenges and ChangesThe Cybertruck Conundrum: Sales and SentimentTesla's Inventory Crisis: What It Means for the FutureSound Bites"Tesla is a wild ride right now.""Their revenue overall decreased by 9%.""The car did nothing. Innocent victim.""EVs aren't for everybody.""Imagine nuking $30 in equity in a car.""The allocations are what eat us up.""The Cybertruck is very polarizing."Chapters00:00Tesla's Current Landscape02:58Sales Decline and Market Challenges06:03Cybertruck's Struggles and Consumer Sentiment09:07Inventory Issues and Lemon Law Considerations12:01Competition in the EV Market14:54Daily Use and Infrastructure Concerns18:36The EV Landscape: Cracks in the Foundation21:49The Dealership Dilemma: Consumer Experience and Market Disruption25:20Tesla's Direct-to-Consumer Model: A New Era28:23The Controversy of EV Adoption: Backlogs and Market Support the show

In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she's evolving the role of marketing inside a legacy CPG organization.Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates national media, retail media, and shopper marketing. She talks about the benefits of housing retail media within marketing, the power of consistent measurement through in-house MMM, and the importance of building modern marketing talent with agility, curiosity, and resourcefulness.Key TakeawaysMarketing must do more than storytelling – it must deliver consistent experiences across every consumer touchpointRetail media belongs within marketing when collaboration and shared metrics guide investment decisionsMeasurement and MarTech only work when paired with strong change management and hands-on training across the organization Hosted on Acast. See acast.com/privacy for more information.

VTEX: https://vtex.com---What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia's largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.Subscribe to our newsletter!✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com00:00 Introduction to VTEX 01:30 Understanding Endeavour Group's Unique Market Position04:10 The Role of Global Insights and Strategic Partnerships08:30 Innovative Problem Solving in Retail12:13 The Journey of Digital Transformation16:30 Navigating the Future of Technology in Retail19:57 The Reality of AI and Emerging Technologies23:30 Leadership in Digital Transformation26:03 Choosing the Right Technology Partners29:53 Advice for Fostering Continuous Innovation

What makes a good impression? Can the right packaging—a perfectly folded, beautifully designed box—turn a simple donut into something special? Can the feel of a burger wrapper, or the weight of a coffee cup in your hand, shape not just the way we experience food, but the way we remember it?It turns out, the answer is yes.In this episode of Voices of Leadership, I sit down with Jennifer Appleby Vines, CEO of Georgette Packaging, to explore the fascinating intersection of branding, design, and human connection. Jennifer didn't set out to run a packaging company, but leadership isn't always a straight path. Jennifer started in the hospitality industry and built a successful career with the Charcoal group. She then co-founded Crumby Cookie Dough, a business that launched just as the world shut down in 2020. At the same time, she was working part-time at Georgette Packaging, a role that, at first, was just another piece of the puzzle. Until it wasn't.When the opportunity arose to buy the company as an employee, Jennifer took the leap. She navigated the unique transition from team member to CEO, and today, she continues to grow Georgette, helping businesses wrap their products and their stories in packaging that matters. As Jennifer has learned, great branding isn't just about a logo or a box it's about connection, trust, and the emotional impact of a well-crafted experience.We also talk about turning 50. It's not just another birthday. It's a threshold. A shift. A moment when you start to see the world, and yourself, a little differently.For Jennifer, it came with a revelation: what other people think really doesn't matter. And this milestone wasn't about age, it was about freedom.And what is she doing with this newfound freedom?Well, for starters…she's dancing.Links and ResourcesGeorgette Packaging WebsiteGeorgette InstagramJennifer's InstagramLinkedInAmplify Your Voice 2025 Ticket LinkConnect With UsVoices of Leadership PodcastInstagramLinkedInBespoke Productions WebsiteBespoke Productions Instagram

Market Trends covers the latest real estate and financial news for the month#nationalassociationofrealtors #chicagorealestatebroker #realestateattorney #mortgagerates Podcast Introduction (00:00:00)Breaking News: Rocket Acquires Redfin (00:01:13)Redfin's Business Model (00:02:03)Pros of the Acquisition (00:04:11)Cons of the Acquisition (00:05:57)Consumer Experience and Real Estate Transactions (00:07:24)NAR News Update (00:09:45)Clear Cooperation Policy (00:11:02)NAR's Reputation Issues (00:13:36)Reasons for NAR's Decline (00:17:22)Efforts to Rebuild Trust (00:18:52)Survey on Realtor Association Value (00:21:40)The 28% Value Insight (00:23:22)MLS Membership Survey Results (00:23:43)NAR's Challenges and Changes (00:24:20)Best Time to Sell Real Estate (00:25:04)Predicted Sales Trends (00:25:32)Interest Rates Update (00:27:18)Consumer Confidence and Market Stability (00:29:23)Existing Home Sales Overview (00:32:18)Chicago Metro Market Insights (00:33:41)Wisconsin Real Estate Performance (00:36:14)Land Trust Events Announcement (00:36:16)Fraud and Security in Real Estate (00:37:44)March Madness Bracket Talk (00:39:33)People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

 David Coors returns and we welcome Trey Wade, Head of Consumer Experience with Blue Run Spirits, as we chat about bourbon and select a special barrel of Blue Run for our local club. 

Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation. Tune in to hear about: Emilie's non-linear career, spanning international and cross-functional roles Building a digital infrastructure within a company Using digital to enhance consumer engagement Embedding digital across different functions Her approach to AI and data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You may be asking who the F Jim Rathmann is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with the found of I Hate Car Salesmen Jim Rathmann here 

Gregg Majewski joins me on the podcast to discuss how to use technology to create better experiences as well as putting the consumer first in every aspect of your business. Creating craveworthy experiences for consumers in the restaurant business. Gregg Majewski is the Founder and CEO of Craveworthy Brands and the former CEO of Jimmy John's. With over 23 years of experience as a senior executive in the restaurant industry, he has implemented and restructured companywide operational standards while driving growth and innovation. As CEO of Jimmy John's, Majewski played a pivotal role in expanding the gourmet sandwich franchise from 33 to over 300 locations, implementing the widely known “freaky fast” delivery strategy. Since founding Craveworthy Brands in 2023, he has focused on revitalizing legacy brands, pioneering emerging concepts and building a growing portfolio of groundbreaking QSR and fast casual brands that align with his vision for the future of dining.  

Mark Stiles interviews Mark Maiocca about Core7 Networking Groups, which aims to bring together the seven key professionals to work collaboratively for the benefit of consumers. The discussion covers the systematic approach to referrals, the importance of collaboration among professionals, and the various membership levels and offerings of Core7. Success stories highlight the effectiveness of this networking model, and strategies for marketing and lead generation are also explored. In this conversation, the speakers delve into the concept of building a professional community through the Core7 system. They discuss the importance of commitment in networking, the unique selling proposition of outgoing referrals, and the value of testimonials from professionals who have benefited from the system. The conversation also touches on recommended resources for professional development and emphasizes the need for engagement and fun in networking activities. Learn more at mycore7.com! Get your copy of The Core7: How to Buy a Home and Secure Your Financial Future at the Same Time! Takeaways Core7 focuses on the seven key real estate and financial professionals working together. Collaboration among professionals leads to better consumer outcomes. The Core7 referral methodology is systematic and accountable. Membership levels offer different engagement opportunities. Consumer protection is a primary goal of Core7. Cross-silo collaboration enhances service delivery. Success stories demonstrate the effectiveness of the model. Marketing strategies include social media and direct outreach. The 'permission to refer' script eases referral anxiety. Core7 provides tools for professionals to grow their networks. Building a community is essential for networking success. The Core7 community functions like a private Facebook group. Commitment is crucial for effective networking. Outgoing referrals are a unique selling proposition. Testimonials highlight the effectiveness of the Core7 system. Engagement and fun are key to maintaining interest in networking. Resources like podcasts can enhance professional growth. Gamification can increase participation in networking activities. A systematic approach to referrals can lead to more business. Networking should be a mission-driven endeavor. Chapters 00:58 Understanding the Core 7 Concept 04:02 The Importance of Collaboration Among Professionals 07:48 The Systematic Approach to Referrals 12:03 Core 7 Membership Levels and Offerings 17:01 Consumer Engagement and the Rolodex 20:04 Cross-Silo Collaboration for Better Outcomes 25:46 Success Stories and Real-World Applications 29:55 Marketing and Lead Generation Strategies 32:14 Building a Professional Community 35:13 Understanding Commitment in Networking 38:03 The Power of Outgoing Referrals 40:50 Testimonials and Success Stories 42:07 Recommended Resources for Professionals 48:19 Engagement and Fun in Networking Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.  

In this episode, Lisa Griffin, Lisa Griffin, MBA, CCCM - Chief Consumer Officer, Consumer Experience and Patient Access at University Hospitals, discusses the hospital's commitment to community care, groundbreaking advancements, and strategies for improving patient access and workforce engagement. Lisa shares her leadership insights and the organizational goals shaping 2025, including cultural transformation, digital innovation, and operational efficiency.

This episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles.In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.-------------------Key Takeaways:Maintaining strict data governance and balancing privacy with personalization ensures tailored consumer experiences without risking privacy violations.A CDP allows marketers to handle consumer data from various sources while optimizing for use cases incrementally, making data integration more manageable and efficient.By understanding and addressing specific consumer behaviors, marketers can create more effective and personalized interactions, leading to improved satisfaction and loyalty.-------------------“I can bring all this data, put it in a box, and Gen AI will generate and spit out things. But, somebody still has to moderate these experiences and the data governance. Otherwise, we will end up scaring away a lot of customers. If you don't have the proper governance in place, I think that is the main thing, first, you need to build that framework before you decide and go outside and start marketing using those data.” – Tarun Dadoo-------------------Episode Timestamps:‍*(02:35) - Tarun's career journey*(10:16) - Trends impacting consumer experience in financial services*(16:44) - Practical AI use cases in financial services *(21:58) - The balance between being personalized and creepy*(29:32) - How Tarun defines good data ‍*(38:44) - Tarun's recommendations for upleveling consumer experience-------------------Links:Connect with Tarun on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Thank you to The BIG Point of Sale, which offers a highly configurable, easy to install point of sale solution. Their simplified consumer workflows and web-based portals allow for consumers and loan originators to collaborate with the back-office team to keep everyone informed throughout the loan process.

Join us for an cool episode featuring two industry game-changers: Dave Sperau, Founder and Chief Revenue Officer of Autosled and Alex Snyder, CEO of FRIKINtech and President of Dealer Refresh. In this episode, we dive into the revolutionary world of transportation in the automotive industry, led by Autosled's remarkable growth. Dave shares his inspiring journey from car dealer to innovator, driven by his frustrations with inefficiencies in the vehicle transport process. Discover how he developed an app that streamlines billing, vets drivers, and provides real-time tracking—akin to the Uber experience for cars.  Alex, a recent Autosled user, recounts his seamless vehicle purchasing experience, highlighting the app's efficiency and transparency. He shares how easy it was to get a quote, contract a driver, and have his unique vehicle delivered sooner than expected, all while maintaining communication with the driver.  We explore how Autosled has become a trusted partner for dealers and manufacturers across the country, transforming the way vehicles are delivered. With a vast network of vetted drivers and quick payment processes, the days of waiting for transporters to gather multiple cars are gone.  Listeners will learn about the upcoming NADA show conference in New Orleans, where you can connect with Autosled and discover how their services can benefit both dealers and consumers. If you're considering buying a car from another market, this episode highlights a tool that puts affordable transportation right at your fingertips! Tune in to hear how Autosled is not just changing the game for dealers but also empowering consumers to make smarter, faster decisions when it comes to vehicle transport! Dave Sperau - david.sperau@autosled.com | autosled.com Alex Snyder - alex@dealerrefresh.com  Autosled is ranked #9 in the Deloitte Technology 2024 Fast 500. The awards recognize innovative companies across technology, life sciences, fintech and energy tech sectors. https://bit.ly/3DjaSoT NADA 2025 - Autosled will be exhibiting at Booth# 7921. Autosled will also be running a special during the show for any dealers that sign up at NADA to use Autosled & ship their first vehicle before the end of February 2025. Dealers that sign up and move their first car before the end of Feb 2025 get their first vehicle move for FREE (up to 500 miles)! We're confident that dealers will love the Autosled experience and want as many as possible to have the opportunity to give it a try at NADA. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

Hey CX Nation,We're celebrating a huge milestone with this week's episode. Over the last 6+ years we've captured and chronicled 250 unique episodes & stories with various customer focused business leaders & Founders from across the world.We decided for this episode to go back and feature some of the best learnings, findings & CTAs from some of our favorite guests over the years & break them out into short-clips across the Four CX Pillars: Team, Tools, Process & Feedback.Our goal was to aggregate the key learnings & findings for future Founders & Executives to use as a foundation when thinking through how to build and design not only their business but their customer & employee experiences as they scale into the future. **Episode #250 Highlight Reel:**1. Pillar #1 Team -- featured guests include:Alex Ross (Co-Founder & COO at Hire Horatio) in CXCP #198Lloyd Lobo (Co-Founder & Board Member at Boast + CEO of a new stealth startup) CXCP #208Vivek Bhaskaran (Founder & CEO at QuestionPro) CXCP #245Trey Wade (Head of Consumer Experience at Molson-Coors Beverage Company) CXCP #2322. Pillar #2 Tools featured guests include:Lee Roquet (CEO at Finch) CXCP #123 & CXCP #238Kristi Faltarusso (CCO at Client Success) CXCP #169Somya Kapoor (Co-Founder & CEO) CXCP #199Lynn Schlesinger (CXO at Forbes) CXCP #241Craig Tobin (CEO at Ascent Business Partners) CXCP #2483. Pillar #3 Process featured guests include:Erik Huberman (Founder & CEO at Hawke Media) CXCP #240Uku Tomikas (CEO at Messente Communications) CXCP #214Melissa Kwan (Co-Founder & CEO at eWebinar) CXCP #204John Spottiswood (Chief Operating & Data Officer at Jerry) CXCP #234Dennis Yu (CEO of Blitzmetrics) CXCP #135Deon Nicholas (Founder & CEO at Forthought AI) CXCP #175Declan Ivory (VP of Global Customer Support at Intercom) CXCP #205Vasco Pedro (Co-Founder & CEO at Unbabel) CXCP #1394. Pillar #4 Feedback featured guests include:Morgan J. Ingram (Founder & CEO at AMP) CXCP #196Nick Francis (Founder & CEO at Help Scout) CXCP #163Steve Cornwell (Serial Founder & Investor) CXCP #203Natalie Onions (VP of Customer Experience at Customer.io) CXCP #190Bill Staikos (Head of CX at BNY Mellon) CXCP #166Ethan Beute (Principal Brand Marketing Strategist at Zillow, Follow Up Boss) CXCP #176 Huge thanks to all of the other incredible guests that we've had the fortune of having on the show. Most importantly, thanks to the 10K+ members of the "CX Nation" for tuning into the podcast each and every week and making this show & our business a reality. We have one ask for all of you that listen to this episode... Go tell one of your friends or teammates about CXC's content & please invite them to join the CX Nation!We are just getting started folks, so be on the lookout for more content coming from CXC in 2025. If you like what you hear in this episode please...Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.And for you non-readers, go check out the CXChronicles Youtube channel to see our content.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk's strategy might mean for the market. Thats not all! There's talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences. Thank you to my guests: Tony Marlow from LG Ad SolutionsScott Ensign from Butler/TilShiv Gupta from U Of Digital. Thank you to Azerion for Sponsoring this episode. TakeawaysTrade Desk's Ventura aims to disrupt the existing OS landscape.The success of CTV advertising relies on user experience and hardware.Partnerships with OEMs are crucial for Trade Desk's strategy.The CTV market is currently chaotic and needs order.Trade Desk's entry could increase competition among existing OS providers.The narrative of being agnostic may be challenged by Trade Desk's new role.Agencies see potential benefits in Trade Desk's ownership of technology.Distribution is key to the success of any new OS.The TV hardware market is highly competitive and low-margin.Improving user experience is essential for the growth of CTV. The consumer experience in CTV is currently commoditized.Publisher monetization is becoming increasingly complex.Trade Desk's strategy focuses on enhancing backend value.AI integration is key to improving content discoverability.The CTV market is ripe for innovation and disruption.Increased competition can lead to better products and services.Trade Desk's OS aims to control the CTV ecosystem.The future of CTV may see significant local media growth.Understanding user experience is crucial for CTV success.The transition from cookies to ACR data is essential for programmatic advertising.Chapters00:00 Introduction and Upcoming Events06:57 The Conflict of Interest in CTV Advertising14:56 Partnership Dynamics Between Trade Desk and OEMs20:14 Market Dynamics and User Experience in CTV25:15 The Commoditization of Consumer Experience in CTV32:12 Trade Desk's Strategy and Market Positioning40:20 The Future of CTV: Opportunities and ChallengesKeywords:Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod

This episode features an interview with Robert Gash, Chief Consumer Commerce Officer at Hearst. Robert is a software and product development executive with extensive experience leading software development, product strategy, research, and design. Prior to joining Hearst, he served as VP of Engineering at Nurx and Symphony Commerce, and as the VP of Operations Technology at Grove Collaborative. In this episode, Kailey and Robert discuss strategies for making purchasing decisions easier for consumers, reducing informational friction, and how AI is redefining consumer experiences.-------------------Key Takeaways:Incremental improvements with AI can help to provide context and personalized recommendations to consumers.Recording as much contextual data as possible enables deeper insights and helps create a flexible and adaptive data strategy that can respond to evolving consumer needs.Marketers have to earn and maintain consumer trust by offering valuable and reliable guidance through transparent practices.-------------------“Everybody knows in commerce, the easier it is to purchase something, the higher your conversion rates typically are. But, that works mid funnel too. Going from moment of inspiration into lower funnel research and doing that as seamlessly as possible with fewer open tabs and fewer searches, maybe in the middle, is a key way we can play a real role in making that journey easier and faster for folks.” – Robert Gash-------------------Episode Timestamps:‍*(02:23) - Robert's career journey*(07:36) - Trends impacting consumer experience*(13:37) - Hearst's shoppable media model*(22:04) - AI in commerce*(32:16) - How Robert defines good data ‍*(38:34) - Robert's advice for his younger self-------------------Links:Connect with Robert on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

The Mortgage Bankers Association (MBA) is advocating for reforms to modernize Section 8 of RESPA, addressing outdated compliance issues in areas like marketing agreements and digital lead generation to improve efficiency and benefit consumers and lenders in today's mortgage market.-------------------------------------------------------------Adam DeSanctis, Director of Public Affairs at Mortgage Bankers AssociationAs a strategic public affairs and communications executive with nearly two decades of experience, Adam has deep expertise in strategy, management, and media relations. He is widely considered to be an expert in a variety of communications, including advocacy, brand, executive, crisis, grassroots, and social media. In his career, he has been the MBA spokesperson on a wide variety of real estate research and advocacy-related issues, promoted MBA research and advocacy efforts to financial, political, and trade industry media and on MBA's social media channels, and secured media opportunities for MBA leadership on key real estate trends and issues, generated media coverage for MBA's research and data on mortgage applications, credit availability, homebuilder applications, mortgage forbearance/delinquencies, commercial real estate originations, and forecasts, and other industry analysis, developed key strategic initiatives for MBA's organizational public affairs plan, media relations and member communications support for mPower, MBA's Opens Doors Foundation and MBA's Diversity, Equity, and Inclusion programs.

Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products, the company's new self-serve ad product, and what's holding back more social media brands from taking the plunge into CTV.Sponsored By Moloco & EpsilonTakeaways:• CTV Advertising Innovation: Roku is constantly releasing and testing new products in CTV advertising, including interactive capabilities, commerce integrations, and unique user experiences like Roku City and discovery destinations like the Sports Zone and Food Zone​.• Focus on Consumer Experience: Roku prioritizes the viewer experience over profit, ensuring that ads do not disrupt the simplicity and delight of TV viewing. • Scalability and Long-term Innovation: Roku focuses on creating scalable, long-term advertising products rather than short-term flashy innovations. • Interactive and Shoppable Ads: Consumers have shown a growing interest in interactive and shoppable ads on TV, with research indicating they expect these options. • TV as an Entertainment Device: Roku emphasizes that TV is fundamentally different from digital devices, serving as an entertainment medium rather than a work, search, or social tool. • Leveraging Roku's Ecosystem: Roku, as a TV-focused company, offers a platform that integrates with various CTV apps without competing with them. • Remote as Central Interaction Tool: Despite the rise of mobile devices, Roku finds that the TV remote remains the preferred tool for interacting with TV content. Guest: Peter HamiltonHost: Mike ShieldsSponsor: Moloco & EpsilonProducer: FEL Creative

Key Highlights:How to sell your business and create a saleable assetNavigating the challenges of breaking into retailImportance of an omnichannel strategy for e-commerceDifferentiating fulfillment channels from brand discovery channelsMaximizing your brand presence on Amazon, TikTok, and Meta Keywords:selling businesses, challenges, retail, breaking into channels, building a brand, saleable asset, differentiation, innovation, product development, consumer experience, branding, packaging, consumer feedback, fulfillment channels, brand discovery channels, omnichannel strategy, e-commerce, sales channels, Amazon, TikTok Shops, Meta, scaling, exit strategy. Tags: Breaking Into Retail,E-commerce Exit Strategy,omnichannel,ecommerce,Build a Brand,E-commerce Success,Scaling Your Business,Product Development,Consumer Experience,Amazon Strategy,Selling Online Businesses,Brand Discovery Channels,Entrepreneur Tips Chapters:[00:00 - 13:58] Building a Brand and Creating a Saleable Asset[13:58 - 23:15] Differentiating Fulfillment Channels and Brand Discovery Channels[23:15 - 32:48] The Impact of Ads on Meta, Amazon, and TikTok[32:48 - 40:23] Opportunity Begins at the End of ExcusesConfused by the noise? Don't be. We've got the 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit.Ready to turn your Amazon dreams into reality?Click the link, visit https://voltagedm.com, and let's get this party started.Let's get connected!VISIT https://voltagedm.com to boost your brand and sales exposure! Find Me On:  LinkedIn: / https://www.linkedin.com/in/neiltwa/Instagram: / https://www.instagram.com/neiltwa/Facebook: / https://www.facebook.com/neiltwa/X/Twitter: / https://twitter.com/voltagefbaTikTok: / https://www.tiktok.com/@fbabusinessbuildersLearn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

Craig Kartchner on the Promise & Reality of Consumer Experience Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder when they wade into healthcare, and how health systems will never differentiate on an EHR-first strategy.  All that, plus the Flava of the Week about the stunning price tag of having a seat at the table. You'll want to hold on tight for this one! A lot of revolutionary ideas are stuck behind pay walls, membership tiers, and walled gardens. So what are we going to do about it?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities.   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

Send us a textExploring Cannabis Rescheduling and Regulation with Kyle Cushman | Cannabis Legalization NewsJoin the hosts of Cannabis Legalization News as they welcome renowned horticulturist and educator Kyle Cushman from Homegrown Cannabis Co. Dive deep into the recent news and impacts of cannabis rescheduling, state legalizations, and Schedule 3 reclassification. Kyle shares insights on the hurdles within the cannabis industry including regulation, taxation, and consumer protection. The discussion also covers the evolving culture of cannabis use, personal growing experiences, and the ongoing legal challenges affecting users and businesses. Tune in for a comprehensive and enlightening conversation on the future of cannabis.00:00 Introduction and Guest Host Announcement00:37 Cannabis Legalization and Political Landscape01:39 Kyle Cushman's Journey in the Cannabis Industry02:19 State-by-State Cannabis Legalization03:28 Challenges of Cannabis Rescheduling07:12 Consumer Experience and Market Dynamics08:41 Historical Perspective on Cannabis Legalization09:55 Debate on Limited vs. Unlimited Markets12:03 Federal and State Legal Conflicts12:32 Impact of International Law on U.S. Cannabis Policy15:52 Social and Cultural Implications of Cannabis17:30 Cannabis Industry Challenges and Solutions18:15 Break and Lighthearted Discussion20:16 Trump's Stance on Cannabis Legalization23:26 Cannabis Rescheduling and Future Outlook24:13 Religious and Cultural Opposition to Cannabis29:36 Cannabis Industry and Community Support39:38 Cannabis Strains and Naming Conventions43:23 Cultivation Techniques and Best Practices44:18 The Evolution of Agricultural Inputs45:12 Personal Experiences with Cannabis46:01 The Importance of Low Heavy Metal Levels48:33 Growing Your Own Cannabis53:08 Legal and Regulatory Challenges58:39 Cannabis Culture and Industry01:13:20 Consumer Protection and Regulation01:22:06 Final Thoughts and FarewellSupport the Show.

Half of prescribed medications are never taken, and 88% of Americans are metabolically unhealthy. Despite spending 20% of our GDP on healthcare—twice that of any other developed nation—our outcomes still lag behind.In this episode, we explore why technologists must step into the healthcare ring. Solving medicine isn't enough; we need to make healthcare a consumer-focused industry. a16z's Vijay Pandey and Daisy Wolf discuss the rise of tech founders in healthcare, the potential of AI to transform patient care, and how this shift could lead to the next trillion-dollar company.Can tech truly disrupt this complex, regulated industry? Resources: Read the article ‘It's Time to Build in Healthcare': https://a16z.com/hey-tech-its-time-to-build-in-healthcare/Find Vijay on Twitter: https://x.com/vijaypandeFind Daisy on Twitter: https://x.com/daisydwolf Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

In this episode of "Right About Now," host Ryan Alford, along with co-hosts Chris Hansen and Brianna Hall, delves into the complex relationship between business and politics, with a particular focus on the economic challenges currently confronting Americans. They examine the ongoing struggles with rising inflation, escalating credit card debt, and the increasing financial pressures on households across the nation. The discussion includes a critical analysis of Vice President Kamala Harris's leadership and public presence, questioning her effectiveness and preparedness for potential higher office. Additionally, the hosts explore how current administration policies are affecting fuel prices and the overall cost of living. The episode underscores the urgent need for robust political leadership and transparent economic strategies to tackle these significant issues head-on.TAKEAWAYSIntersection of business and politicsCurrent political landscape and its impact on businessLeadership effectiveness of Kamala Harris and Donald TrumpPerception of political leaders in international relationsCritique of political campaign strategies and substanceEconomic challenges facing Americans, including inflation and credit card debtRising costs of living and their effects on daily lifeConnection between fuel prices and grocery costsImportance of strong leadership in politics and businessImplications of economic policies on everyday experiences and voting choicesTIMESTAMPSIntroduction to the Episode (00:00:00)Ryan Alford introduces the show and its success in business podcasting.Weekly Business News Overview (00:00:23)Ryan welcomes co-hosts Chris Hansen and Brianna Hall, setting the stage for the news discussion.Kamala Harris's Media Absence (00:02:15)Ryan questions Kamala Harris's 24-day absence from media engagements compared to Donald Trump's visibility.Critique of Kamala Harris's Leadership (00:03:25)Chris expresses skepticism about Kamala's leadership and her policies after four years as Vice President.Indecisiveness in Leadership (00:04:21)Ryan compares Kamala's indecisiveness to a child's behavior in group decision-making scenarios.Impact of Leadership Perception (00:07:21)Brianna discusses how world leaders perceive Kamala Harris and the implications for U.S. security.Absence of Leadership in Current Events (00:09:03)Ryan highlights the lack of leadership from both Kamala Harris and President Biden during critical times.Donald Trump's Media Engagement (00:11:13)Ryan contrasts Trump's proactive media presence with Harris's absence, questioning her campaign strategy.National IQ Test Analogy (00:12:21)Chris likens the current political landscape to a national IQ test, reflecting on public perception.Border Management Critique (00:13:09)Chris points out the failures in border management under Kamala Harris's oversight as Vice President.Trump and Musk's Political Discrepancies (00:13:44)Ryan discusses the unlikely alliance between Trump and Musk despite their differing views on energy policies.Campaigning vs. Governance (00:14:17)Ryan questions the effectiveness of Harris's campaigning while neglecting her vice presidential responsibilities.Branded Bills Advertisement (00:15:23)Ryan promotes Branded Bills as a solution for businesses seeking effective branding and merchandise.Kamala Harris's Economic Plans (00:18:51)Ryan critiques Harris's campaign website for lacking substantial information on her economic plans.Rising Credit Card Debt (00:20:13)Ryan discusses the increasing credit card debt among Americans and its implications for economic stability.Economic Concerns and Inflation (00:21:22)Discussion on rising credit card debts, inflation as a tax, and economic challenges facing Americans.Delinquency Rates and Financial Freedom (00:22:30)Overview of the increasing delinquency rate and questioning Americans' financial freedom under current administration.Impact of Fuel Prices on Goods (00:23:39)Explanation of how rising gasoline prices affect the cost of goods and overall economy.Election Predictions and Economic Sentiment (00:24:05)Speculation on how economic conditions may influence the upcoming election and voter sentiments.Inflation's Effect on Businesses (00:26:01)Insights into how inflation is squeezing small businesses and increasing costs without corresponding revenue growth.Grocery Costs and Consumer Experience (00:27:05)Personal anecdotes about rising grocery prices and the shocking costs of everyday items.Organic Food Pricing and Perception (00:29:15)Discussion on the high costs of organic food and skepticism about its true value.Final Thoughts on Economic Impact (00:30:48)Wrap-up on how economic policies affect business and personal finances, emphasizing the importance of policy over popularity. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google's portfolio of devices and services including Pixel, Nest, and Fitbit.  He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey.  Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations with other dynamic brands to expand awareness and fundraising for HIV/AIDS.  Zach was named a leading voice in the Global Public Relations Industry in the 2017 Holmes Report Innovator 25 List, is a Cannes Lions winner, and was honored with a prestigious Marketers That Matter Award for Consumer Experience.

My YouTube show/podcast guest this week, Chris Christensen, NAR's Director of Technology Policy, is particularly interesting (not that other shows are not!) because Chris handles ‘policy' which means much of his daily life is spent on or around The Hill in DC.   Though representing the National Association of  Realtors, so very much a real estate focus, Chris deals with a broad range of issues pertaining to the implementation of AI – many that go way beyond plain ol' real estate applications.   Watch (or listen) to this episode to hear Chris discussing, through the lens of policy making at the highest levels, (can you discuss something through a lens?), copyright and privacy issues amongst other things, stressing how regulation is evolving to keep up.   He talks about how the NAR is actively exploring AI use cases, focusing initially on enhancing internal tools. how AI models streamline data accessibility on the NAR website, aiding in underwriting guidelines, and for member resources.   There are some incredibly powerful housing data and predictive analytics that emerge as key areas where AI can provide significant value and Chris explains how NAR members will be able to access this wealth of data.   Here are some highlights we discuss: AI in Real Estate: Chris explains how AI can enhance customer experience, streamline operations, and provide competitive advantages to agents who use it. Regulatory Landscape: AI's impact on bias, copyright, and privacy, and the need for robust regulation. Practical Applications: AI's role in transaction management, zoning, tax policy, and data accessibility on the NAR website. Housing Crisis: AI's potential to improve housing affordability and liquidity (this is a biggy). And to wrap up, I ask all guests the same three questions. Here are Chris's answers (the 3rd one is gnarly!)   1. Why should real estate investors or professionals be paying attention to AI today? Embrace Change: AI is fundamentally changing core principles of real estate. Ignoring it will be perilous, while embracing it can lead to personal and business advantages. Competitive Edge: Using AI can help you differentiate yourself among your peers, giving you a significant competitive edge. Inexpensive Solutions: Many AI solutions are not expensive, offering easy and cost-effective ways to stand out and increase efficiency.  2. How do you use AI daily? What tools and apps do you use? Note-Taking and CRM: AI tools are used for taking notes and managing customer relationships. Presentations and Writing: AI assists, like Gemini, in creating presentations and writing white papers. Image Generation: Various image generation tools are used to visualize concepts.  3. One easy win using AI for listeners/viewers to try immediately: OpenAI Covert Influence Operations Report: Chris recommends reading the recently released report on how AI is used for covert influence operations on social media. It makes for intense reading: https://openai.com/index/disrupting-deceptive-uses-of-AI-by-covert-influence-operations/ ***** The only Podcast you need on real estate and AI.   Learn how other real estate pros are using AI to get ahead of their competition.   Get early notice of hot new game-changing AI real estate apps.   Walk away with something you can actually use in every episode.   PLUS, subscribe to my free newsletter and get: • practical guides, • how-to's, and • news updates   All exclusively for real estate investors that make learning AI fun and easy and insanely productive, for free.   EasyWin.AI

Here's a fun one for y'all. Frank Rohde, Founder and CEO of Ownify, a company working to revolutionize homeownership through fractional ownership joins the show. Frank shares insights into Ownify's innovative model that helps first-time homebuyers with good income and credit but limited savings gradually build equity in their homes. You'll hear about Frank's diverse background, including his roles at FICO and Nomis, and how these experiences helped shape Ownify. He explains the dual nature of Ownify's operations, balancing PropCo and OpCo dynamics to benefit both consumers and investors.We get practical, outlining steps for using Ownify, the challenges and opportunities in the current real estate market, and Frank's predictions for the future of homeownership and proptech. Listen in!More about Frank and OwnifyOwnify is rebuilding the path to homeownership to make it achievable for the next generation of homebuyers. Our fractional ownership platform partners savvy investors with qualified first-time homebuyers to buy their home "brick by brick" - zero debt & no surprises. With Ownify, homebuyers and investors together reap the collective benefits of building equity, creating stability, and investing in the health of local communities for years to come. For our "Ownis", Ownify offers a low down payment of 2%, a powerful cash offer to compete against corporate buyers, no unforeseen costs & surprises, and evergreen equity in their home. For our investors, Ownify offers fractional ownership in a single family home generating income and real estate returns, shared equity & shared purpose with the Owni, and positive community impact by helping first-time homebuyers.Frank originally hails from Germany. Early attempts at becoming a child prodigy violinist were unsuccessful which forced his parents to abandon any hope or supervision. Left to his own, Frank quickly became famous for wrestling rattlesnakes and kayaking. His sister meanwhile became the child prodigy violinist. Looking for a brighter future, Frank moved to California where his first job was a choice between watering marijuana plants in the Northern California mountains or building a neural network-based prediction engine for horse racing results. Ever focused on doing the right thing, he built the neural network for horse racing. Several other lucky turns led him to stay in the US and eventually graduate from the Wharton School at the University of Pennsylvania with a BS in Economics. Since then, he's been a consultant at Oliver Wyman, started an online insurance company, spent 4 years at FICO, and grew Nomis from

FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare.  All that, plus the Flava of the Week about Costco's new weight loss program. How is Costco's partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In this episode of the FreeMind Network Podcast, we sit down with Jeremy Smith, the founder and president of Launchpad, to delve into his 26 years of experience helping food and beverage brands break into Costco. Jeremy shares insights into Launchpad's unique business model, the benefits of focusing exclusively on Costco, and the challenges and triumphs of working with some of the most iconic brands. From discussing the consumer experience in Costco to revealing secrets of successful product placement, Jeremy offers invaluable advice for entrepreneurs looking to scale their businesses.Key Moments:0:00 Introduction by Jeremy Smith1:09 Why Focus Exclusively on Costco2:10 Launchpad's Journey and Success5:28 Advice for Food and Beverage Entrepreneurs7:04 Consumer Experience at Costco9:03 Evolution of Costco's Strategy12:08 Importance of Integrity in Business14:41 Early Challenges at Launchpad18:42 Working with Disruptive and Unique Brands22:24 Managing Entrepreneurial Expectations30:01 Importance of Supply Chain Efficiency37:08 Innovation vs. Line Extensions44:33 Reflections on Success and Personal Life53:03 Closing Thoughts#JeremySmith #Launchpad #Costco #FoodAndBeverage #BusinessStrategy #Entrepreneurship #ProductPlacement #SupplyChain #Innovation #Chobani #BobsRedMill #BrandBuilding #FreeMindPodcast #FreeMindNetwork #PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/freemind-network-podcast-unveiling-the-grit-of-leadership--5189978/support.

In this episode, Amir talks with JD Hannick, an Executive Advisor to Fortune 500 and private equity firms with a deep background in consumer data from Foot Locker, Adobe, and Booz Allen Hamilton. JD discusses the transformation of consumer data, the role of AI and machine learning, and the importance of first-party data. They also explore how private equity firms use data for efficiency and growth in changing economic conditions and the future role of generative AI in enhancing customer experiences. Highlights: 01:28 Consumer Experience and Industry Insights 03:11 AI and Machine Learning in Consumer Industries 06:00 The Role of First-Party Data 10:51 Private Equity and Data Initiatives 13:51 Future of Gen AI in Consumer Industries Guest: JD Hannick is a senior executive known for building high-performing, engaged teams in next-generation data analytics, AI, machine learning, generative AI, personalization, and enhanced customer experience. With experience across various global Fortune 100 organizations, JD helps these companies, as well as private equity firms and their portfolio companies, transform into data-driven businesses. He is sought after for forming strategic initiatives, building investment cases, and realizing value creation through innovative data use. https://www.linkedin.com/in/hannick/ --- Thank you so much for checking out this episode of The Tech Trek. We would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

Shoot us a Text.We're ripping into the last weekend in Q2 as we talk about more CDK stores coming back online. We also cover Tesla's slipping quality ranking from JD Power, as well as the consistent overall drop in consumer experience. Show Notes with links:CDK Global is gradually restoring dealerships and a public retailer after the recent cyberattacks, with Group 1 now back online.CDK Global brought a second small set of dealer customers back online on June 27, including one large public dealership group.The company is continuing a phased restoration approach, focusing first on the core Dealer Management System (DMS).Group 1, confirmed by Automotive News, is the large public dealer now live on the core DMS.CDK is working to bring other applications, such as CRM, One Eighty, and CDK Service, back online and expects customer care channels to be active by June 28.Meanwhile, major publications like the WSJ are warning consumers to bring a pen and patience if they are going car shopping this weekend adding to the mounting losses for DealershipsTesla's edge in EV quality is fading as repair issues persist, according to J.D. Power's latest study as the 2024 U.S. Initial Quality Study reports Tesla's now match legacy automakers in quality, with 266 problems per 100 vehicles.Last year, Tesla outperformed traditional EVs with 257 problems per 100 vehicles compared to 265 for legacy automakers. However, customer dissatisfaction is growing due to Tesla removing traditional feature controls like turn signals and wiper stalks.This year, Tesla is level with other automakers at 266 per 100 vehiclesThe broader industry shows EVs, including BEVs and PHEVs, have more issues than gas-powered vehicles, averaging 266 vs. 180 problems per 100 vehicles.J.D. Power's Frank Hanley notes EV owners visit dealerships three times more often than gas vehicle owners due to severe problems and said, "It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality." Customer experience in the U.S. has declined for the third consecutive year, with an average rating hitting a new low due to inflation and ineffective customer-service chatbots, according to Forrester's latest reportForrester's study shows an average customer experience score of 69.3 out of 100, the lowest since 2016.Scores have fallen from a peak of 72.0 in 2021.Consumers are frustrated by higher costs without perceived benefits and ineffective AI chatbots.Chewy, Tesla, Navy Federal Credit Union, and USAA ranked highest, while the IRS and USAJOBS.gov scored lowest.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

TAKEAWAYSBusiness of liquor and brandingImportance of taste and consumer experience in building successful brandsRole of personal branding and evolution of business strategiesBuilding businesses and constant tweaking for successInterplay between celebrity endorsements and product qualityImportance of packaging and design in creating brand experienceApproach to target audiences and mass appealPersonal branding and storytellingChallenges of measuring return on investment in advertising and marketingTIMESTAMPSBuilding Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

Marketing and Consumer Experience Are Converging! Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it's more important than ever to seek out inspiration and education. You'll love Jenny's enthusiasm and passion for working in this field, her insights on what's coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow.  All that, plus the Flava of the Week about the third and final trend in McKinsey's latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Send us a Text Message.Hey CX Nation,In this week's episode of The CXChronicles Podcast #232 we are live at Customer Contact Week in the Caesar's Forum Entertainment Center in Las Vegas with Trey Wade, Head of Consumer Experience at Molson Coors Beverage Company based in Chicago, IL.As describe by the Financial Times, Trey Wade is a “prolific collector of American Whiskey” and an up and coming spirits savant. As an Executive Bourbon Steward, Trey is passionate about educating enthusiasts on every aspect of American Whiskey. Currently, Trey Wade serves as the Head of Consumer Experience for Coors Spirits Co. after the acquisition of Blue Run Spirits in the fall of 2023.Beyond his work in the spirits industry, Trey Wade is an avid traveler and an adventurous spirit. He loves to explore different cultures and experience new things. He is also a passionate home chef who enjoys cooking for his friends and family.In this episode, Trey and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Trey and his team at Blue Run Spirits & Molson Coors Beverage Company think through on a daily basis to build world class customer experiences. **Episode #232 Highlight Reel:**1. Ensuring that culture & passion are paramount ingredients in building your business 2. Selling "private barrels" to collectors, restaurants, & other "spirit enthusiasts"  3. How the Coors family became involved in the world of whiskey & spirits 4. Understanding your customer use cases & perceptions to master your CX offerings5. How AI is taking over the world of consumer packaged goods  Click here to learn more about Trey WadeClick here to learn more about Molson Coors Click here to learn more about BlueRunSpirits Huge thanks to Trey for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & leave us a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review and rating letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focusSupport the Show.Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

How Cityblock Health Creates Dignified Experiences Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock's new health hub in Indianapolis. All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

  With buyer agreements having to take place before a showing and Zillow's new touring agreement what will the end consumer experience be? In this episode, Rob and Greg discuss updates on the NAR settlement and Zillow's new touring agreement. They explore the implications of the settlement for big brokers and the role of the MLS policy committee. They break down Zillow's touring agreement and the industry's reaction to it, highlighting the friction it creates in the seamless consumer experience. This friction resulted in a heated debate between the two, but agreed on the importance of professionalism and value in the industry. Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

In this episode of BRAVE COMMERCE, Luke Kigel, Kimberly-Clark North American Vice President of Digital Marketing & Consumer Experience, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry.As the conversation begins, Luke reflects on his transition from the customer side back to the supplier brand side. One key theme throughout the interview is the emphasis on consumer-centricity. Luke stresses the importance of understanding and meeting the needs of consumers, who are ultimately people seeking meaningful experiences with brands. He also discusses the challenges of bridging the gap between different marketing disciplines and ensuring a unified brand experience across various touchpoints.Collaboration emerges as a critical factor in navigating these challenges, with Luke advocating for partnership and open communication across functions. He acknowledges the difficulty of implementing consumer-centric strategies within large organizations but emphasizes the need for alignment and shared understanding of goals. Luke also highlights the role of processes and ways of working as enablers for effective collaboration.The conversation extends to the rise of retail media and the changing dynamics between brand manufacturers and retailers. Luke emphasizes the importance of understanding consumer behavior and building direct relationships with consumers, regardless of the channel or platform. He predicts a continued shift towards personalized and integrated experiences driven by deeper consumer insights.As the discussion concludes, Luke reflects on the future of consumer behavior and the evolving relationship between CPG companies and commerce. He shares a personal anecdote about the changing nature of the purchase journey, emphasizing the importance of product consideration and the role of social media in brand building. Key takeaways:● Embrace industry disruption and adapt to changes like retail media and connected commerce● Stay adaptable and responsive to changing consumer needs● Acknowledge the inverted marketing funnel and focus on product consideration and post-purchase experiences Hosted on Acast. See acast.com/privacy for more information.

In this special episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences, and showcasing diverse perspectives on leadership, innovation, and empowerment.Rachel and Sarah kick off the episode by highlighting a surprising statistic that 50% of BRAVE COMMERCE guests have been women. While the hosts never set a goal to hit equitable gender representation on the podcast, their ability to do so undercuts any suggestions that there is a shortage of impressive women to feature, hire, and/or promote in the worlds of marketing and commerce.Rachel and Sarah emphasize the importance of women helping each other succeed, a departure from past norms where women often competed rather than collaborated in professional settings. They acknowledge the change in tone among women in leadership, where mentorship and support are becoming the norm, creating a community of women uplifting and empowering one another.Emphasizing the significance of bravery in the workplace, Sarah also highlights how learning to balance family and career, alongside seizing opportunities for growth, has shaped her journey. Finally, the episode concludes with Rachel and Sarah expressing gratitude for the female friendships and connections fostered through the podcast.Guests featured in this compilation episode include (in order of appearance): Surabhi Pokhriyal, Chief Digital Growth Officer, Church & DwightEsi Eggleston Bracey, Chief Growth and Marketing Officer, UnileverDiana Haussling, SVP/General Manager, Consumer Experience & Growth NA, Chief Marketing Officer, Colgate PalmoliveEsi Seng, CEO, Tate's Bake ShopAndrea Sengara, Head Of Marketing, U.S., CampariJoy Simonson, Global Head of Digital Excellence, 3MCristina Marinucci, Global Head of Shopper - Insights & Analytics, Mondelēz InternationalSarah Travis, SVP & President, Roundel - Media, Re-imagined by Target Hosted on Acast. See acast.com/privacy for more information.