Girl Flower Podcast

This week we are in conversation with Caroline Redpath, founder of Fleur Provocateur and her daughter Antonia who mostly manages the business and logistical moving parts of the business "Fleur Provocateur is a wedding and event florist based on the Somerset, Dorset, Wiltshire border. Specialising in sustainable designs and taking pride with high-quality and fun service. Caroline leads a small team of floral fairies, we love large-scale design with colour and impact. Teamwork is key, we love working with all suppliers and collaborating with couples."To find out more about Fleur Provocateur and their incredibly beautiful work please head over tohttps://fleurprovocateur.co.ukand go and show them some love on insta athttps://www.instagram.com/fleur_provocateur/Support the show

This week we are in conversation with Lucy Vail of Lucy Vail Floristry'Lucy is an award-winning luxury floral design studio specialising in weddings, events and installations. Renowned for ‘bringing the outside in' and their bold use of colour, they can transform any environment into an immersive botanical wonderland. All of their projects are seasonable, sustainable and most are made from solely British grown flowers'To find out more about Lucy and her beautiful work please head over to https://lucyvailfloristry.comand go and show her some love on SMhttps://www.instagram.com/lucyvailfloristry/Support the show

Featherstone's English Flower Co. is a flower farm and florist, growing a wonderful range of British flowers and foliage in a three-acre field in the rolling Hampshire hills, and offering a fullfloristry service, events and workshops from a breath-taking fifteenth century tithe barn. Co-founders Jess Roberts and Katie Stone have brought together a wealth of professional knowledge and years of experience in floriculture to create their dream business, growing handpicked flowers for retail and wholesale from March-December. They are united in their passion for seasonal British flowers, ethical floristry and caring for the environment. Sustainability is at the heart of Featherstone's English Flower Co. In the field, promoting biodiversity is key, by using no-dig methods and adding composts and mulches to the soil surface.No pesticides or herbicides, and no heat or peat, are used in production. In the barn, this means only natural, compostable and reusable methods are used for all floristry (not a trace of floral foam!), harnessing methods from the past with a modern twist to create beautiful arrangementswith an organic style.Featherstone's English Flower Co. is a member of ‘Flowers from the Farm' and ‘The Sustainable Wedding Alliance'.To find out more about Featherstone's English Flower Co please head over tohttps://www.featherstoneflowers.co.ukand show them some love on instahttps://www.instagram.com/featherstoneflowers/https://www.instagram.com/featherstonewholesale/Support the show

In standard fashion, Jess and Vic have a bit of a chat about how crazy last year was and a few exciting changes happening on the podcast moving forwardWelcome to season 7 flower gang xxxSupport the show

This week we chat to Marianne & Camila, founders of Wolves Lane Flower Company who grow & create with their beautiful sustainable blooms in a  40 metre glasshouse in North London We hear all about their beginnings and what drove them to begin their business successful partnership and how they have grown their wonderful business into what it is todaySuch an insightful and inspiring conversationThe VERY exciting news this week is that these lovely ladies have written a book and its available to pre-order RIGHT NOW so we have this lovely chat to coincide with their book launch and find out all about "How to grow the flowers-a sustainable approach to enjoying flowers through the seasons"We know this is going to be a must have for every book shelf!Huge thanks to Marianne & Camila, we wish you every success with your new book ladies!To pre-order your copy please head over tohttps://www.amazon.co.uk/dp/1911682016/?tag=pavibook-21To find out more about Wolves Lane Flower Company please head tohttps://www.wolveslaneflowercompany.comShow them some insta love right herehttps://www.instagram.com/wolveslaneflowercompanySupport the show

This week we are in conversation with Hazel Gardiner of Hazel Gardiner DesignHazel is a floral designer, gardener, broadcaster and content creator based in LondonWe find out about Hazel's beginnings and what drove her into a career in flowers  after a rare cancer diagnosisHazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other thingsWe chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through timeWe hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voiceWe talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brandHazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to herHazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forwardWe hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creationWe work through absolutely loads in this episode so we know you're going to absolutely love itHuge thanks to Hazel for being so wonderful xxTo find out more about Hazel and her business please head over tohttps://www.hazelgardinerdesign.com/homeGo show her grid some love herehttps://www.instagram.com/hazelgardinerdesign/LinksBusiness Coach https://www.louiseambercoaching.com/BFA article (members site) also published online here - https://www.floristrytradeclub.co.uk/post/tackling-race-barriers-in-floristryRHS Career is Horticulture - https://www.rhs.org.uk/education-learning/careers-horticulture/floral-designerSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation  with Lauren and Rachel, founders of Sweet Root Village, based in Alexandria, Virginia, USASweet Root Village services include custom floral design for weddings and events, as well as an A La Carte Menu-pre designed collections for clients to buy directly through their website, Brand activation and floral education-Courses, guides, subscriptions and mentorshipsWe hear about how Sweet Root Village began and how it grew organically into what it is today and how their friendship and partnership in business has been the catalyst in the success of Sweet Root VillageWe also hear all about Lauren and Rachel's independent roles and strengths within their business roles and all about the team that make up the villageWe speak about the importance of building a business that sits within your lifestyle and family commitments, making room for a good work life balanceWe heat about the various facets of what makes up Sweet Root Village as a businessThis is such a great episode with lots of value. Thank you so much to Lauren and Rachel for chatting with us!xTo find out more about Sweet Root Village please head over tohttps://sweetrootvillage.comTo find out more about the education side of Sweet Root village please head to https://sweetrootvillage.com/educationAnd please go and show them some love athttps://www.instagram.com/sweetrootvillage/Support the show (http://www.instagram.com/girlflowerpodcast)

This week Jess is in conversation with the wonderful Sarah Statham,  founder of Simply By ArrangmentSarah is a floral designer,  teacher & grower based in YorkshireWe have been long anticipating this conversation with Sarah and it certainly didn't disappoint!Huge thanks to Sarah for such a wonderful chat xxxTo find out more about Sarah and her work, workshops, classes and retreats please head over tohttps://simplybyarrangement.co.ukand if you haven't checked our Sarahs beautiful grid, please go and show her some lovehttps://www.instagram.com/simplybyarrangement/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Hannah walker, founder of Bride and BloomHannah is a wedding and event florist based in WorcesterWe chat about Hannah's journey into flowers after a successful career in fashion, retraining as a florist at The Covent Garden Academy of Flowers and then re-locating to WorcesterThis move then saw her discover her local community of growers & Flowers From The FarmHannah uses only British grown flowers in her work now and we discuss the importance of sustainability to her business and what spurred her into the direction of environmentally conscious floristryWe chat about how Hannah built her business, we hear about how Hannah approaches social media and how important it is to have a sound work life balance that ensures she is present for her young childrenThank you so much for chatting with us Hannah!xTo find out more about Hannah and her business please head on over to https://brideandbloom.coGo and show her some love on instahttps://www.instagram.com/bride_and_bloom/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Fiona Haser Bizony, founder of Electric Daisy Flower FarmFiona is a farmer florist, with a sustainable flower farm located in Somerset and an ethical flower shop near Hampstead selling fresh-from-the-farm plants and flowersWe hear about Fiona's passion for adventure and all about her life and travels before she began her journey into flowersWe then speak all about how Fiona's passion for growing began with always sustainability in mindFrom just a small patch initially growing cornflowers in the corner of a walled garden to the current growing space that houses all of Electric Daisy Flower Farms's beautiful bloomsWe hear about the importance of finding your own voice, delivering 'something that no-one else is doing or that no-one else has thought of'and here in turn we can highlight Electric Daisy Flower Farm, the one and only flower shop in the Uk, selling British blooms, grown exclusively from their very own flower farmFiona's shop opened in 2020 and we hear about the development of her new venture as a shop owner during a pandemic and the lows that this situation brought onFiona speaks with us so candidly about the other struggles personally in her life,  as well as the struggles within her business when the world turned itself upside down and all about her plans to thrive this year, going from strength to strength and pushing Electric Daisy Flower Farm to new heightsThis episode is so choc full of information and invoice and we can't thank Fiona enough! "You need to be the most 'me'  that you can be" Fiona Haser BizonyThank you so much for your time, you were absolutely wonderful!!! xxTo find out more about Electric Daisy Flower Farm please head over tohttps://electricdaisyflowerfarm.co.ukPlease go and show Fiona some lovehttps://www.instagram.com/electricdaisyflowerfarm/Support the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Caroline Oleron of Cherfold flowers. Caroline is a wedding and event florist and a purveyor and seller of beautiful thingsCarolines beautiful studio is situated in an old coal yard in Hambledon, filled to brim with other creative businessesWe find out about Carolines beginnings and her journey into flowersCaroline started growing flowers in her garden, selling them at her garden gate and then to local shops until someone asked her to create their wedding flowers and the rest is history!Caroline mentions that her business has grown really organically, soon moving to full time after taking on a larger volume of weddingsCaroline soon realised that the floristry side of her business was what made her soul shine and she began to make connections with local growers through Flowers From The FarmWe chat about Caroline's obsession for beautiful things and how she began selling vintage finds from a shed in her garden and then this developed into a swoon worthy webshopCaroline soon moved from her home studio and into her current unit...two weeks before the pandemic hit. Thankfully, her workshop was suitable for light retail and she began to add a more retail side to her business whilst weddings and events were postponed Caroline now offers pop up shop days, workshops and concentrates on her weddings and events and loves creating strong relationships with her clients so that their connections continue throughout the yearsWe cover so much more in this ep, so enjoy and huge thanks to Caroline for chatting with usxxTo find out more about Caroline and her business please head over tohttps://www.cherfoldflowers.comGo and show her some love on instahttps://www.instagram.com/cherfoldflowers/To find out about local growers in your area please head over tohttps://www.flowersfromthefarm.co.ukSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Emma Cox, founder of Emma Cox FloristryEmma is a wedding and event florist based in SheffieldWe chat about Emma's journey into flowers and  how important Instagram is to her business not only as a portfolio but as a way of marketing Emma chats about how essential it is that she feels connected to the wedding and event projects that she undertakes; Ensuring that she is engaged in all of the work she createsThere is so much to take out of this episode and huge thanks to Emma for chatting with us!XTo find out more about Emma and her business please head to https://emmacoxfloristry.com/And go and show her some love on insta www.Instagram.com/emmacoxbrocanteSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Paula Rooney, founder of Paula Rooney Floral designPaula is a wedding and events florist based in HampshireWe find out all about Paulas beginnings and her journey into flowers, her breakthrough moment, her team and her business ethosWe hear about the effect of the pandemic,  chat about the  wonderful work she does with Four Seasons, Ten Trinity and we learn about the highs and lows of destination weddingsPaula tells us all about her business mentoring service and how important it is to invest in yourself and take time to work on the business as well as in the businessRecently Paula was featured on Channel 4 in a documentary called Billionaire Blooms and previous on A very British Country Home, focussing on an exquisite wedding at Clivedon HousePaula tells us all about the importance of having systems in place to finesse all of her processes. Please find a list below of the software that she mentions in the episodeDubsadohttps://www.dubsado.comMondayhttps://monday.comTrellohttps://trello.comCanvahttps://trello.comDetails Flowershttps://info.detailsflowers.comThank you so much for such a brilliant chat Paula!Helpful Linkshttps://paularooney.co.ukhttps://www.instagram.com/paularooneyfloraldesigner/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Claire Brown of Plant Passion. Claire is a Farmer florist, author and teacher based in East ClaydonWe speak about Claire's journey into flowers, what spurred her into creating the wonderful 'British Flowers Book'..the must have flower bible as far as we are concerned. Also, the exciting news that there is a new edition in the pipeline!One of the biggest subjects covered in this episode is the importance of finding the right clients for your business and understanding, researching and trialling ideas to meet your clients wants and desiresWe talk about the impact of Covid and the evolution of the Plant Passion brand through this with the new addition of a 'pick your own' cutting patch and how important it is to market your business strategically to your customer baseWe also hear about some of the wonderful courses that Claire offers including 'The business of growing flowers' and 'The business of selling flowers' There is so much to take from this episode and huge thanks to Claire for giving up your time to chat with us, we could have spoken with you all day!To find out more about Claire and the courses that she offers please head to the link belowhttps://www.plantpassion.co.ukThe business of selling flowers coursehttps://www.thebusinessofsellingflowers.comThe business of growing flowers coursehttps://www.thebusinessofsellingflowers.com/the-business-of-growing-flowersAnd Fan Girl her Insta herehttps://www.instagram.com/plantpassion/The British Flowers Book-Whilst stocks last!https://www.plantpassion.co.uk/bfbSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Sarah Harper of Sarah Harper Floral Design.Sarah's studio is in North Oxfordshire and she creates wedding & event flowers, holds both 1:1 workshops for florists and also for those who love flowers and  provides local flower deliveries for clients in her areaWe find out all about Sarahs's beginnings, from her first Chelsea Gold medal  to starting her own business and how she has navigated the pandemicSarah is very clear on the direction of her business, ensuring that she works with only her ideal clients, hand picking the clients that she most would like to work with. We speak about her vetting process and all about 'The Hive' the bespoke online portal Sarah uses to finesse the client experienceAlthough Sarah has a minimum spend in place for her full-service weddings, she also offers an intimate wedding package to cover clients who love her work but who are looking for a lower ideal spending requirementWe talk in depth about the development of her brand across her website and social media and how vital it has been to outsource certain aspects of this to those who have the knowledge and experience to push her vision forward. It has been fundamental to the success of her business  We speak about photographing your flowers & some hints and tips to take great shots and how having a brand aesthetic throughout all of your channels will elevate your brandWe have taken some really important points from this conversation about how Sarah approaches her business and if you would like to find out more then please head over tohttps://sarahharperfloraldesign.co.ukFan girl here on instahttps://www.instagram.com/sarahharperflowers/Sarah's Website was designed by https://beckylord.co.ukWebsite copywriting byhttps://jackdaweditorial.comHuge thanks Sarah, we absolutely loved chatting with youxSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Cel Robertson of Forever Green Flower Company for our sustainability specialThis is a MUST LISTEN for not just Florists and Growers; but to everyone who lives on our glorious planet. We can't thank you enough for chatting with us Cel, your knowledge and passion for a greener planet always blows us away and we know that our listeners will take away so much from this discussionWe have been given some incredible links below by Cel,  if you would like to delve further into any of the issues discussed todayTo find out more about the courses that Cel offers please head over to her websitehttps://www.forevergreenflowerco.co.uk“Do the best you can until you know better and then when you know better, do better”Maya AngelouThe Sustainable Floristry Networkhttps://www.sustainablefloristry.orgThe Sustainable Floristry Network on Instagramhttps://www.instagram.com/sustainablefloristry/Floral Foam – from the Sustainable Floristry Networkhttps://www.sustainablefloristry.org/blog-index/aboutfloralfoamThe Sustainable Cut Flower Project at Coventry Universityhttps://sustainableflowers.coventry.domainsSustainable Cut Flowers – a guide for floristshttps://sustainableflowers.coventry.domains/wp-content/uploads/2019/11/Booklet-Sustainable-Cut-flowers-2020.pdfEllen Macarthur Foundationhttps://ellenmacarthurfoundation.orgFairtrade – Flowers and Plantshttps://www.fairtrade.net/product/flowers-and-plants Rainforest Alliance Certified Ferns and Cut Flowershttps://www.rainforest-alliance.org/insights/rainforest-alliance-certified-ferns-flowers/ Offshoring emissions is passing the buck: a zero-carbon future requires leadership and transparencyhttps://blogs.coventry.ac.uk/researchblog/offshoring-emissions-is-passing-the-buck-a-zero-carbon-future-requires-leadership-and-transparency/ What is Greenwashing?https://earth.org/what-is-greenwashing/Ethical Consumer Magazinehttps://www.ethicalconsumer.orgThe problem with Carbon Offsetting https://www.greenpeace.org.uk/news/the-biggest-problem-with-carbon-offsetting-is-that-it-doesnt-really-work/  The European Association for Flower Growers Conference – 11-13 February 2022 - onlinehttp://eafg.org How Bad are Bananas? The carbon footprint of everything Author – Mike Berners-Leehttps://www.waterstones.com/book/how-bad-are-bananas/mike-berners-lee/9781788163811 Support the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Milli Proust of Milli Proust Flowers Milli is a Florist/Grower based in West Sussex.  Milli grows her  beautiful flowers for a selection of weddings, events & commissions. She also sells her own seeds throughout the year and holds a series of seasonal workshops. Keep your eyes peeled for some new products available to buy through her webshop in 2022We hear about Milli's journey into flowers, how covid pushed her to drive her business forward and pivot her offeringsWe chat about photography and about the art of story telling and all about Milli's approach to designing and growingMilli has a book launching today!!! We feel so grateful to be the first to chat with Milli all about her labour of love 'From Seed to Bloom' with amazing photography from Eva Nemeth.It is available to pre-order today via Milli's website,  all good bookshops and Amazon. We have been lucky enough to see some sneak peeks and it is incredible, we can't wait to bag our copies asapListen to our episode today to hear all about it!Huge thank to Milli for such a wonderful conversation, we absolutely loved chatting with you TWICE!To find out more about Milli and place your pre-order for "From Seed To Bloom' please head over tohttps://www.milliproust.com/aboutand go and show her some insta love herehttps://www.instagram.com/milliproust/Support the show (http://www.instagram.com/girlflowerpodcast)

It's our season finale and instead of just us two rambling along we thought it would be fun to get our friend Liz from Blue Sky Flowers on board to chat about 2021, it's obstacles and the fun things that happened despite of the ongoing pandemic (and a complete list of our favourite boards game purchases for Christmas apparently....spolier alert...Liz loves a puzzle)What a year it has been for us all as an industry, there have been tears, joy...tears of joy and many more emotions in-between and we are so grateful that you have all been here along with us on this journeyHuge thanks to our listeners for your support over the last two years, we couldn't feel more proud!!We will be back bigger and better in 2022 so watch this spaceLove to you all and we wish you a merry Christmas and a prosperous New Year to comeMuch LoveVic & JessxxSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are chatting with Karen Barnes, founder of Karen Barnes floral industry consultancy. Karen is a wedding and events florist and teacher, works in product development & trend prediction for various global companies in the industry and is an international competition judgeShe also is a two-time  RHS Chelsea Flower Show gold medal winnerWe find out about Karens beginnings and how the many facets of her business workWe chat about her product development/trend prediction roles and how these have seen her travel the world. We also touch on how she came into this type of work from her time as Head of product development for InterfloraWe talk about the rise of career change students coming into the industry and why we may have seen a large drop in entry level British school leavers hoping to have a career in flowers opting for traditional college floristry courses such as City & Guilds and National DiplomasWe speak about floristry competitions, what it's like to be a judge,  how competition wins can benefit your profile, what the judges are looking for and her advice to those who would like to get into competition work(and lots more!)To find out more about Karen and her work please head over tohttps://www.karenbarnesconsultancy.comFind her on instahttps://www.instagram.com/karenbarnes_kbc/To find out more about floristry competitions please head tohttps://www.floristryjudgesguild.co.uk/competitions.htmhttps://www.britishfloristassociation.org/?s=competitionsThank you to Karen for such a wonderful conversationSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we chat with Stephanie Gillespie, marketing and sustainability specialist at Smithers-OasisThis chat is all about floral foam. We also find out about their new product developments with the design media they produce and also the company's plan to move to more sustainable practices within their sitesWe understand that not all of your questions may have been answered so as Stephanie mentioned, please feel free to get in touch with her directly and she will be happy to answer any burning questions you may haveThank you for chatting with us StephanieAside from producing floral foam, Smithers-Oasis have many other product lines available for the floral industry, if you would like to find out more please pop over herehttps://www.oasisfloral.co.ukTo find out more about The Big Green Plan click herehttps://www.oasisfloral.co.uk/oasis-and-sustainabilityIf you have any further questions for Smithers Oasis then please direct your enquiries here and mark for the attention of Stephanie Gillespiecontactuk@oasisfloral.co.ukor use the contact form herehttps://www.oasisfloral.co.uk/contact/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we had the pleasure of being invited to Tallulah Rose Flower School to visit Rachel and 7 of her ladies who were undertaking the penultimate day of their 2 week career change courseJess took this trip solo (AGAIN) because Vic's son had more time off school unfortunately with a viral infectionThis episode see's us both chat about Jess' wonderful day up at Leven's Hall to see the course in action, what the day involved and we hear from 4 of the students on the course about their future plans and how much they loved their time at the schoolJess also chats with Rachel (which is always a pleasure) about the importance of keeping your skills fresh, about her mentoring services and lots moreThank you so much to Rachel and all of her wonderful students all mentioned below, please go show them some love on instagram and follow their journeyshttps://www.instagram.com/bradneybloomshttps://www.instagram.com/floraandlunafloristryhttps://www.instagram.com/robinandblumehttps://www.instagram.com/beltingbloomshttps://www.instagram.com/broderie_floralshttps://www.instagram.com/rupertandrose_https://www.instagram.com/kim.larFind out more about Tallulah Rose Flower School and Rachel's wonderful courses please head over tohttps://tallulahroseflowers.comTallulahs take over Tallulah herehttps://tallulahroseflowers.com/floristry-courses-3/tallulahstakeovertallulah/and find the gorgeous GAIA vessels to purchase herehttps://gaiavessels.comSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with James Greig, founder of Stem and GreenJames is a grower/florist based in HampshireWe find out about James' beginnings from an education in fine art to his career in TV and photography and what drove him to create Stem and Green during lockdownThis is a real inspirational journey, with James reviewing  the practical feedback from florists to simplify the buying and ordering process with the move to having all purchasing available online from next yearThere is so much to take from this fabulous episode and thank you so much to James for chatting with us on Girl Flower PodcastJames has taken inspiration from the many growers that he has taken course with all found belowGeorgie Newbery https://www.commonfarmflowers.comErin Benzakein https://www.floretflowers.comCel Robertson https://www.forevergreenflowers.co.ukTo find out more about James and his business, Stem and Green please head over tohttps://www.stemandgreen.co.ukor go on over and give his insta some love athttps://www.instagram.com/stemandgreen/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in  conversation with Emma Spowage, founder of Passion Flowers by Emma SpowageEmma is a florist/Grower based in Essex, she also holds workshops for both flower lovers and floristsWe hear about Emma's journey into flowers and how she has been inspired by nature since she was a little girl and how she learnt to grow from taking her grandparents lead as a childWe find out about the importance of sustainability to Emma and her business, we chat photography, working with the seasons and all about her plans for the futureJess was lucky enough to see one of Emma's beautiful creations in the flesh at The Strawberry Hill Festival and we hear more about that too and so much moreWe absolutely love Emma's work and we are so thankful for this wonderful conversationThank you for chatting with us Emma!xTo find out more about Emma please pop over to her websitehttps://www.passionflowersbyemmaspowage.co.ukAnd go and swoon over her grid herewww.instagram.com/passionflowersbyemmaspowageIrish Green Guyshttps://irishgreenguys.co.ukSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Elaine Graham of Pesh Flowers, Pesh are a studio based florist in South-East LondonWe find out all about Elaine's journey into flowers, her many accolades and how she took on an existing shop which had been established for 60 years at just 22 years old and what it looks like as a shop owner on a busy high streetWe hear about Elaines love of British grown flowers, sustainability and what spurred the move into a studio space 3 years agoWe speak about how much the industry has changed and evolved throughout Elaine's career and about the impact that the Covid pandemic has had on all sectors of the floral industry and how this year has been a year like no other!There is absolutely loads in this episode so huge thanks to Elaine for chatting with us!To find out more about Pesh Flowers please head over to https://peshflowers.co.ukCheck out her grid here and give her some lovehttps://www.instagram.com/peshflowers/Support the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Charlie Quartley, founder of The Flower FairiesCharlie is a studio based florist in North Oxfordshire who works in weddings and events and teaches/mentors both aspiring and current florists to reach their full potentialThis episode is an absolute must listen, Charlie was completely wonderful and offers so much candid information and advice to everyone who is in the flower industryWe hear about her beginnings, what drove her into a career in flowers, how Covid had a positive impact on her business, how she plans to restructure her business moving forward and the brilliant way she communicates with  her clients regarding quotations and pricingThere is so much more to take from this conversation so enjoy every minute!To find out more about Charlie please head over to her websitehttps://theflowerfairies.comAnd go swoon at her grid herehttps://www.instagram.com/theflowerfairies/Support the show (http://www.instagram.com/girlflowerpodcast)

For those of you who have listened to our podcast, you pretty much know what to expect with our first episode of SEASON 5!!!!!!Vic and Jess have a chat about what's been happening, what's coming up and of course there is a bit of banter thrown in there tooThanks for sticking with us guys, so good to be backLots in store for Season 5, welcome along xxSupport the show (http://www.instagram.com/girlflowerpodcast)

This week Jess and Vic speak with Simon Lycett, Celebrity florist, Royal florist, TV & Radio presenter, author,  host & judge on Full Bloom and all round national treasureWe hear about Simons journey into floristry, how he got his first big breaks working in tv and films, about his work with the Royal family, his design process and so much more!TO find out more about Simon, please pop over to our blog to have a read of Simons full and very impressive biohttps://girlflowerpodcast.co.uk/2021/08/23/simon-lycett/Visit the website herehttps://www.simonlycett.co.ukFollow along with Simon's journey herehttps://www.instagram.com/simonlycett/Simons  books  can be found here to purchasehttps://www.simonlycett.co.uk/shopWatch Full Bloom series 1 herehttps://www.channel4.com/programmes/full-bloomThank you so much Simon for joining us for such an inspirational chat! xSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Millie Richardson, founder of Millie Richardson flowers, who specialises in wedding, events and private party flowers in The CotswoldsWe find out about Millie's journey into flowers from a London based corporate event background and how her love for production and transforming spaces moved her into a career in floristryWe speak about Millie's love of British flowers and foliages and how they inspired her workWe talk about sustainable mechanics but also how we understand the difficulties this can sometimes bringWe chat about the importance of team and how important it is to  have great creatives around you to pull the look togetherWe also cover the pandemic and the difficulties this has bought to our industry (and heaps more!)Huge thanks to Millie for such a wonderful conversation xxTo find out more about Millie then please head over to hear websitehttps://www.millierichardsonflowers.comand please go and give Millie a follow on her beautiful insta here....https://www.instagram.com/mill.rich.flowers/Support the show (http://www.instagram.com/girlflowerpodcast)

Today, Vic and Jess are in conversation with Emma Wicher founder of Martha and The MeadowMartha and the Meadow are a wedding and events florist based in DorsetWe find out about Emma's journey into flowers, all about her gorgeous lockdown project (a shiny new studio!) and we have lots of wedding flowers chat too of course!We delve deeply into pricing and how important it is to educate your clients on what is achievable within a budget. We also talk logistics, staffing and timescales and how these things impact pricing considerablyWe also hear about the power of creating and cultivating a strong friendship with other suppliers who all share your aesthetic and valuesSuch an interesting and enlightening chatThank you so much for chatting with us EmmaxTo find out more about Martha and the meadow, please head over tohttps://www.marthaandthemeadow.comhttps://www.instagram.com/marthaandthemeadow/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Steph Turpin, founder of Fairynuff Flowers, a wedding and events florist based in Hampton HillWe chat about Steph's career change from sports journalism into flowers, about her first shop and how her passion for creating wedding and event flowers saw her relocate into a studio spaceWe chat about how Steph has built Fairynuff flowers, the importance of instagram to her business and so much moreThis is a really fun chat that is absolutely packed full of anecdotes and info, we know you will absolutely love itTo keep tabs on what Steph is up to then head over to her instagram and give her a followhttps://www.instagram.com/fairynuffflowers/Also make sure to follow her amazing hashtag  PrettyperfectpetalsYou can pop on over to Steph's website herehttp://www.fairynuff-flowers.co.ukHuge thanks for chatting with us Steph, we so enjoyed our chat! xSupport the show (http://www.instagram.com/girlflowerpodcast)

This week, we are in conversation with Victoria & Barney of Stokesay flowers, who grow beautiful English garden flowers in a Victorian walled kitchen garden in LudlowWe have long been mesmerised at their beautiful blooms and have had the pleasure of Victoria's company before (albeit virtually via zoom on one of our lockdown chats!)We then received some insanely beautiful British blooms via post to enjoy and we were hooked!We find out about their journey into flowers, how they met, their approach to growing, how they developed their client base, their favourite season blooms and loads more!Victoria has recently written and self published a wonderful book called 'Favourite Roses for cutting' which is a must have for all Garden Rose addicts. It's available to purchase via their website and we absolutely LOVE itThank you both to Victoria & Barney for such a wonderful chat, we can't wait to come and visit you soon xTo find out more about Stokesay Flowers (& buy their gorgeous book!) Please head over to their websitehttps://stokesayflowers.co.ukSwoon here at their grid....https://www.instagram.com/stokesayflowers/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Tattie Isles founder of Tattie Rose FlowersTattie Rose Flowers are a wedding and event florist based in Dorset & LondonWe speak with founder Tattie about her journey into flowers and how her love of the outdoors inspires her beautiful installations. We chat about sustainability, the pros and cons of instagram, her new foray into teaching throughout the pandemic, how it feels to create flowers for a royal family & celebrity wedding, her design process and so so much moreWe have been so looking forward to this chat, we find Tattie super inspiring and it goes without saying how beautiful her work is!Tattie Rose Flowers took part in British flowers week this year and we saw in person how gorgeous the installation was, so very beautiful!Tattie is also decorating the main gate at Chelsea in September and we can't wait to see what she has in store!To find out more about Tattie Rose Flowers please head tohttps://tattieroseflowers.co.ukhttps://www.instagram.com/tattieroseflowers/Support the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Clare Wilder of Clementine MoonClare is a studio based wedding and event florist based in Portishead, Bristol We find out what drove Clare from a career in HR into the beautiful world of wedding and event flowers Clare is relatively new in her journey after taking a career change course initially with Tallulah Rose flower school in March 2019, but we love how Clare has continued to drive her brand forward even regardless of the impact on the covid pandemicWe hear about how important it is at the beginning of your journey to seek out experience and invest in yourself and your business and when  Covid hit in 2020 things seemed to be put on hold for Clare but instead, she used the time to work on styled shoots to hone in on her style, worked on ideal client, her instagram and her overall brand identityThis is such an inspirational story and a must listen to those who are at the beginning of their flower journey or considering a career change Clare is super talented and we absolutely can't wait to follow the rest of her journeyThank you Clare for chatting with us xTo find out more about Clare & Clementine Moon please head over tohttps://www.clementinemoon.co.ukhttps://www.instagram.com/clementinemoon_floraldesign/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Sarah Sylvester, founder of The Little shed Flower CompanySarah has a beautiful retail store in Ontario Canada where she stocks a whole host of beautiful blooms, plants, artisan goods and heaps of Branded goods, lots of which she creates herselfSarah also has a super successful wedding and events floral  business, grows organic flowers on half an acre and holds group workshops and professional florist 1:1'sThis episode is packed full full of fun, inspiration and information.we find out about Sarah's journey into flowers, her many moves throughout her 5 years of business, her client approach and how she puts value on investing in herself to move her business forward. There is so much more, you will just have to take a listen!Thank you Sarah, we absolutely loved chatting with you  xxTo find out more about Sarah and her business please head to https://www.thelittleshedflowerco.comIf you haven't checked out her grid yet then it's a must!https://www.instagram.com/thelittleshedflower/Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Melissa & Amy of Jam Jar Flowers. Jam Jar flowers is a floral studio based in South London with a hand selected edit of botanically inspired homewares and gift ideasWe find out about Melissa and Amy's background in fashion design, what drove them into a career in floristry and how Melissa and Amy met and began working together to continue to build the Jam Jar Flowers brand as we know it todayWe hear about the very beginnings of Jam Jar flowers,  how Melissa started the business from her kitchen table with the emphasis on florals led by the season in her natural signature style and how the business has grown and developed throughout the years with the introduction of her creative team but still keeping true to the ethos of the changing seasonsWe hear from Melissa and Amy about their first foray into pressing flowers for Mulberry and how they developed their ideas for Jam Jar Edit their botanically inspired giftware and pressings and all about their amazing teamJam Jar also host lots of workshops at their gorgeous studio space including floristry 1:1's, flower pressing so be sure to check them outThank you so much to Melissa and Amy for being such fab guests!To Find out more about Jam Jar Flowers and Jam Jar Edit then please head to the links belowhttp://www.jamjarflowers.co.ukhttps://www.instagram.com/jamjar_flowers/https://www.instagram.com/jamjar_edit/To find out more about 'The nature of Thyme' the beautiful new exhibition by Jam Jar Flowers at Tithe Barn, Thyme  (on until 12th September)Please head over to the link below to book your slothttps://www.thyme.co.uk/jam-jar-exhibitionSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we chat with Anna Potter, founder of Swallows & Damsons, who has a retail space and wedding/events studio based in the trendy antiques quarter of SheffieldWe speak about Anna's journey into flowers from her fine art background and how these beginnings have shaped the way that she works with flowersAnna always dreamed of having a shop, not knowing what she would sell and once she found her love of flowers everything clicked into placeWe talk about Anna's beautiful book The Flower Fix, how the idea came about and her ongoing work with the talented photographer India Hobson, who took the beautiful imageryWe love Anna's ethos of seeing the extraordinary in the everyday and we will leave you with a beautiful quote from her book"We spend so much of our time looking on a surface level at what others are doing, that we forget on a deeper level and the everyday extraordinary that's right in front on us"Anna had us spellbound for pretty much this entire episodeThank you so much for speaking with us Anna xhttp://www.swallowsanddamsons.comhttps://www.instagram.com/swallowsanddamsons/To get your hands on The Flower Fixhttps://www.amazon.co.uk/Flower-Fix-Modern-arrangements-nature/dp/1781317887Support the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Liz Mobbs founder of The Southwold Flower Company. Liz is a grower/florist/ gift retailer based in the beautiful coastal town of SouthwoldWe speak about the beginnings of the Southwold Flower Company and how the pandemic has had a positive impact on the business, allowing it to organically evolve and growWe chat about THOSE beautiful instagram images, dig in to find out how Liz takes her photos, how she curates her products and how the site has now become a real destination for the clients that visitLiz also offers workshops for both professional florists and flower lovers to suit all pockets and has an exciting masterclass collaboration coming up this year with Brigette of Moss & StoneThere is loads more in this ep,  so we hope that you enjoy it and don't forget to check out 'The Grid' if you haven't already...you won't be disappointed!We had lots of laughs along the way and it was an absolute pleasure letting Liz into her flowery worldThank you so much Liz, you were wonderful xhttps://thesouthwoldflowercompany.co.ukhttps://www.instagram.com/southwoldflowercoSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Saffy Dodds-Smith & Verity Porter,  founders of The Bath Flower SchoolWe chat about their  journey into flowers, their commitment to  teaching foam free sustainable floristry and the importance of British flowers to their school aestheticWe also hear about all of the many facets of the flower school and how they draw on their trusted community to teach different aspects of their courses such as social media, marketing/branding and photography We hear how important it is that their students develop their own natural style when they attend the school, readying them for a career in commercial floristry and how they encourage their students to forge their own path ensuring that their individual design aesthetic is unique to themWe also talk about current flower trends, how styles have evolved throughout the years and how these ebb and flow throughout the decadesSo much more in this ep and we know you will really love it!Thank you so much ladies, you were fabulous xTo find out more about The Bath Flower School and the courses that they offer then please head to the links belowhttps://www.thebathflowerschool.comhttps://www.instagram.com/thebathflowerschoolSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we chat with Joanne Truby. Joanne is a wedding & event florist, mentor and teacher based in SidcupWe find out about Joanne's beginnings and her journey into flowers, how she has developed her client base, the  positive moves Joanne made on the back end of her business through the lockdown period and how important it has been to her business to be specific and intentional with the type of clients she works with We absolutely love Joanne's elegant and natural floristry and if you haven't checked out her gorgeous grid then you need to right nowThank you so much Joanne, we absolutely loved chatting with you xTo find out more about Joanne Truby Floral Design please head to the links belowhttps://joannetruby.co.ukhttps://www.instagram.com/joannetrubyfloraldesignSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Rachel Siegfried, founder of Green & Gorgeous FlowersRachel is a grower/florist/teacher/mentor based in Oxfordshire. We speak to Rachel about her beginnings in therapeutic hospital garden design, through to estate gardening in a walled kitchen garden and what spurred her interest in cut flower growing commercially for herself Rachel really is a wealth of knowledge in her field and we can’t thank her enough for being so generous and open in this episode We learn that there are many highs and lows of commercial gardening and how that can teach you so many valuable lessons moving forward How important it is to rest your ground, how she prices her products, the impact Brexit has had in being able to import seed and how the many facets of her business have led to a thriving and profitable flower farm We hear that there is also a book in the pipeline so watch this space with anticipation, we know that we are!There is so much information in this episode which Rachel has kindly shared with us all, so huge  thanks, we loved speaking with you xxTo find out more about Rachel, her beautiful flowers, seeds and the many wonderful workshops and courses that she runs from her farm please head tohttps://www.greenandgorgeousflowers.co.uk/https://www.Instagram.com/gandgorgeousflowers Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Catherine Foxwell founder of Floral EvolutionCatherine is a studio florist based in London Catherine is a wedding florist, provides weekly 'Friday Flowers' teaches 1:1 workshops and also has a mentorship programme specifically for people of colour We speak about Catherine’s journey into floristry, how she has built her client base, the importance of creating an affinity and close relationship with her couples, how she developed enviable her style, how she captures her beautiful work for her grid and so much more!Catherine is like a breath of fresh air, we were completely captivated by her positivity & love for the industry. To find out more about Floral Evolution and swoon over the beauty of Catherine’s work please head to https://www.floralevolutionflowers.com/https://www.Instagram.com/floralevolution Thank you so much CatherineXSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Florence & James of Petalon flowers We find out about the beginnings of the brand and how important it was to keep the business model simple but perfectly executed, using zero waste packaging, delivering around London by Bicycle and making beautiful flowers accessible to many without it breaking the bankAfter an exciting move from London into the Cornwall countryside last year, we hear how the business continues to thrive with a zero carbon emission nationwide delivery service, the excitement surrounding their new venture into flower growing and their plans for the future To find out more about Petalon please head to https://www.petalon.co.uk/https://www.Instagram.com/petalon_flowersSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we speak with Issy Watts, founder of Wizz & WildIssy is a studio based florist/grower based in the south-west of EnglandIssy’s ethos is based all around sustainability, the slow flowers movement and working with the seasons to create beautiful and romantic displays for her clientsWe discuss her exciting plans for the future, how she has managed to cultivate her community, the importance of branding and so much more Thank you so much for chatting with us Issy, we are super excited to see you get your wedding season started and to see where your flowery journey takes you next! To find out more about Wizz & Wild please head over to https://www.wizzandwild.com/https://Instagram.com/wizzandwild Support the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Alison Howe, the self-professed custodian of Mad Lilies, a flower shop based in Banstead ,SurreyAlison offering includes retail flowers, subscriptions, funeral work, homeware and workshopsWe have been eagerly awaiting this chat since we met Alison at a floral gathering last year held by the wonderful Liz at Blue Sky Flowers This chat is everything we hoped that it would be. Alisons energy and passion for the industry is infectious and we totally fed off of the energy that she bought to this episodeIt's so perfectly timed as we have just come out of the Valentines rush and we speak a lot about Alisons thoughts on this specific peak periodWe talk about Alisons journey into flowers, her passion for retail floristry and everything that owning a flower shop brings. We speak about the importance of being visible online and how it has propelled the popularity of her homeware offering during this pandemic . Alison is very clear about how important community over competition is and how she has forged these friendships during her time with flowersAlisons business is thriving, not just surviving in these difficult times and we talk about what it takes to create a thriving retail flower businessA super inspirational episode (we know that you will think the same)Thank you Alison xxTo find out more about Alisons business please head over toWebsitewww.madlilies.co.ukHomeware collectionwww.madliliesathome.co.ukSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Graeme Corbett, founder of Boom + BurnGraeme creates floral designs for brands, events, product launches, music videos, installations & workshops and is currently based in London but will be hopefully having an exciting move to the coast soonWe discuss Graeme's journey from his work in TV through to the creation of Bloom + Burn, what drove his decision to take a step back from weddings and push the business in a different direction, his new found love for British Flowers which grew through lockdown, and his exciting plans for the future of Bloom + BurnThank you so much for chatting with us Graeme and for your open-ness and honesty, we absolutely can't wait to see the next chapter of your storyTo find out more about Graeme please head to his websitewww.bloomandburnflowers.comand of course, head to his insta to have a drool at his beautiful gridwww.instagram.com/bloomandburnShow NotesJudith Blacklock Flower Schoolwww.judithblacklock.comA Guide to floral mechanics by Sarah Diligent & William Mazuchwww.agtfm.comJam Jar Flowerswww.jamjarflowers.co.ukWolves Lane Flower Companywww.wolveslaneflowercompany.comJam Jar Editwww.jamjaredit.co.ukSupport the show (http://www.instagram.com/girlflowerpodcast)

This week we are in conversation with Heidi Neilson, Founder of Bee Haven FlowersHeidi is a flower grower/florist based in surrey Through her love of keeping honey bees and researching the best pollen and nectar rich flowers to help sustain them throughout the seasons, Heidi found a passion for growing flowers which remain in tune with natureNot only does Heidi Grow her flowers wholesale to florists but she also provides beautiful arrangements for weddings tooHeidi takes us through her growing season, gives us a wealth of information on the best things to plants to keep the bees happy and tells us all about her journey, the structure of her business and the importance of being sustainable and organicThank you so much for sharing your knowledge with us Heidi, we loved chatting with youTo find out more about Heidi & her beautiful work please visitwww.beehavenflowers.co.ukwww.instagram.com/beehaven_flowersSupport the show (http://www.instagram.com/girlflowerpodcast)

Today we are in conversation with Joseph Massie, founder of Joseph Massie FlowersJoseph is a studio based floral designer, floral artist, teacher and 5 times Chelsea Gold Medal winner based in LiverpoolWe loved finding out about Joseph's journey into flowers, the ups & the downs.What drove him into flower competitions & the impact his wins have had on his careerWhy he uses the Golden Ratio within his design work & his teachings and all about the exciting launch of his new online courses and membership siteThank you so much for chatting with us Joseph, you had us laughing the whole way through!To find out more about Joseph and his learning resources please follow the links below Websitehttps://www.josephmassieflowers.comFlower Schoolhttps://www.ukschooloffloristry.comOnline Courseshttps://www.learnjosephmassie.comEbookhttps://www.learnjosephmassie.com/offers/nzo5y8D2/checkoutMembershiphttps://www.ukschooloffloristry.com/flower-classSupport the show (http://www.instagram.com/girlflowerpodcast)

Vic & Jess have a New Years round up...and of course the standard rambleIf you are used to our bonus episodes then you know what you're in for hahaha!We hope that you had a good Christmas and we wish you lots of love for a better 2021Huge thanks for your support this year, we feel totally overwhelmed by your kind words and reviews and can't wait to bring you more episodes in 2021We would love you to drop us a message with any questions you may have for your flower heroes so that we can include them moving forwardsIn terms of our FaceBook community, please get in touch if you have any fab ideas on how to move our community forwardWe are all in this together so we would love your feedback Hugest of thanks goes out to each and everyone of our incredible guests for taking part and to our amazing community...without you we are nothingLove you allPeace & LoveVic & JessxxxSupport the show (http://www.instagram.com/girlflowerpodcast)

Today Vic & Jess are in conversation with Rona Wheeldon, founder of FloweronaRona is a flower blogger, writer & trainer based in surrey (and has basically been the voice of our industry for the last 10 years!)We find out about Rona's journey in flowers, the importance of blogging for SEO and how she manages to stay on the pulse of new and upcoming news in our industry We also discuss so much more, we know that you will take so much from this episode, Rona really is so knowledge about our industryThank you so much RonaTo find out more about Rona's online course or Florist 1:1 workshops then please head over tohttps://flowerona.comhttps://instagram.com/floweronaFollow the insta hashtag pages herehttps://www.instagram.com/underthefloralspellhttps://www.instagram.com/inthefloralspotlighthttps://www.instagram.com/thefloweronaeditJoin the Flowerona for florists FaceBook community herehttps://facebook.comShow Notes:Notables mentioned within this episode, please find the direct links belowhttps://www.paulapryke.comhttps://www.newcoventgardenmarket.comhttps://shaneconnolly.co.ukhttps://willowcrossley.comhttps://www.jamjaredit.co.ukhttps://later.comhttps://theroseshed.co.ukhttps://www.brambleandwild.comhttps://graceandthorn.comhttps://floretflowers.comhttps://www.greenandgorgeousflowers.co.ukhttps://www.petalon.co.ukhttps://thebrand-stylist.comhttps://www.blueskyflowers.co.ukhttps://beehavenflowers.co.ukhttps://nettlewooodflowers.co.ukhttps://www.kellysparkes.comSupport the show (http://www.instagram.com/girlflowerpodcast)

Today Vic & Jess are in conversation with Lucy Slater, founder of Johnny Crows GardenLucy is a florist grower based in mid- Devon who supplies to florists, Wedding couples and the general publicToday we talk about Lucy's journey into flowers, what inspires her to create her dramatic floral images, her plans for the future of her cutting garden and exciting news of future plans for a flower festival and workshopsIf you haven't heard of Johnny Crows Garden we urge you to take a peek at Lucys incredible images, please head on over to the following link!https://www.instagram.com/johnny_crows_gardenWebsite coming soon!Support the show (http://www.instagram.com/girlflowerpodcast)

Today Vic & Jess are in conversation with Cel Robertson founder of Forever Green Flower CompanyCel is an artisan flower grower based in North NorfolkToday we talk about Cel's journey into flower growing, how she initially grew the business, the importance of being organic, food provenance and all about finding the space that she grows her beautiful flowers nowCel's whole journey into growing was spurred by a true passion for environmental issues both locally and globally and this conversation honestly, was a true education for us bothThank you so much for speaking with us Cel, we loved every minuteTo find out more about Cel, her beautiful flowers & her brilliant business-focused flower growing workshops please head over to the links belowhttps://forevergreenflowerco.co.ukhttps://www.instagram.com/forevergreenflowercoCapel Manor Collegehttps://www.capel.ac.ukBill Mollison-The father of permacultureTo find out more about the tree planting initiatives in your area please contact your local council to find out moreSupport the show (http://www.instagram.com/girlflowerpodcast)