Podcasts about growers

This is such a high energy and hopeful conversation on a shift to sustainable plant-based agriculture. For a few years I've been aware of the huge benefits, to animals, to human health and of course to the environment of veganic farming and yet, I was not sure of how it might actually work. How realistic is it to remove both all chemical inputs AND all animal inputs and exploitation? How productive? How scalable? How ... READ MORE The post The Veganic Grower's Handbook and a Shift To Sustainable Plant-based Agriculture with Jimmy Videle. appeared first on Healthification.

It's estimated that New Zealand vineyards are using around 30 million plastic ties each year to help with pest control and protection of vines.  It's hoped a newly developed biodegrable clip will help to reduce that plastic waste.

In this latest installment of our "Growers not Show-ers" - I am joined by my pals Jack and Joe of DE-RAZZLED podcast. We discuss films that we didn't love at first, but eventually grew on us! Be sure to subscribe to our shows - you won't regret it!Try NOM NOM TODAY! https://zen.ai/Ax2lLiOypAMyn_rp4eoKejMMH3kG31Hc8ShXDUV0BWMSign up for Zencaster TODAY! https://zen.ai/Ax2lLiOypAMyn_rp4eoKemgLq-YYFcUzPdCT19xZh1EOFFER CODES: cultworthyVisit thecultworthy.comVisit DE-RAZZLED : https://www.derazzled.com/

Growers and all involved in agriculture continually strive to grow the best quality food with the highest yields.Success, including at Betteravia Farms in Santa Maria, California, comes from dedication and innovation from the ground up, including from their Director of Agronomy, Cintia Perez. Her main areas of work are in plant health, soil management and pest control.Even with such favorable weather along the Central California Coast, agronomic problems arise and need to be dealt with quickly and effectively.“You have to be a really big problem-solver,” Perez said. “I think that's actually the funnest part of the job is to be able to solve problems. I have a checklist to try to figure out what the issue is in the field…. The most important part is to make sure you are in your field often, so when an issue does arise, they are able to deal with it quickly.”Betteravia Farms, which shoppers will recognize through the Bonipak label, grows about 20 different crops, both conventional and organic, including broccoli, cauliflower, cabbage, celery, cilantro, and several types of berries.Perez said it's encouraging to see more women and greater diversity in agriculture. Her advice to those seeking a similar profession is to persevere, even when challenges arise.“I enjoy seeing more and more women in ag,” she remarked. “Being a pest control advisor, being an agronomist, isn't an easy job. Males struggle in this industry, as well. I always just tell people ‘Make sure you don't give up. Just keep pushing through those hard times and you'll get through it.'” 

Today - We dive into the heart of Manson where a recent visit to a local apple orchard unveiled the concerns of small growers. And later - A look at the final days of Frank Kuntz's 12-year term as Wenatchee's mayor.Support the show: https://www.wenatcheeworld.com/site/forms/subscription_services/See omnystudio.com/listener for privacy information.

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , , @NoahtheeGrowa on instagram, @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram, and @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com and @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com ... This week we missed Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

Top fruit farmers say they're not being paid enough by retailers for their crop, and lose money on fruit which doesn't reach the top specifications. Scottish farmers press for food production to be higher up the government's agenda when it comes to the First Minister's 'programme for government'. And why a rare pine martin was spotted in Yorkshire, miles from where it would usually be spotted. Presented by Charlotte Smith and produced by Rhiannon Fitz-Gerald.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of The Business Growers, Laura Johns.Laura Johns is the driving force behind The Business Growers, a company that serves as a fractional CMO and implementation team for founder-led companies with 50 or fewer employees. The Business Growers is a godsend for companies that may not need or can't afford an entire marketing team. They provide both implementation and high-level strategy services, filling the gap in the market for affordable yet practical marketing solutions.Laura shared that companies often hire individuals with high expectations, expecting them to handle all aspects of marketing. This can be challenging and often leads to less-than-optimal results. The Business Growers works well with companies that have an in-house marketing person who serves as a liaison and project manager but lacks the skill set to execute marketing strategies fully. If this sounds like your company, then you might be ready for The Business Growers' services.Laura emphasized the importance of consistent branding and messaging. She suggests checking if all marketing materials, websites, business cards, and email signatures are consistent. This consistency is vital to creating a strong brand identity that resonates with your target audience.Key Points from the Episode:The Business Growers is a fractional CMO and implementation team for founder-led companiesDiscussion on when a company might be ready to hire The Business Growers' servicesBranding, messaging, and social media strategies for increasing visibility and attracting leadsInsights on thought leadership and authenticity on social mediaOrigin of the name "The Business Growers" and the size of Laura's teamThe Business Growers works well with companies that have an in-house marketing person but lack the skill set to fully execute marketing strategiesImportance of consistent branding and messaging across marketing materialsLaura's journey from accidental entrepreneur to starting The Business GrowersAbout Laura Johns:Laura Johns is the accomplished founder and CEO of The Business Growers, a prominent marketing firm specializing in serving B2B telecom, SaaS, IT, and cloud-services industries. With an impressive career spanning 18 years, Laura's expertise has been honed through managing marketing efforts for a diverse range of companies, from tech startups to global conglomerates, with nearly half of her career spent as a corporate marketing executive in the telecommunications sector. Her primary focus centres on developing highly effective marketing strategies tailored to technology companies, leading to tangible and significant successes. Today, The Business Growers boasts an extensive clientele of over 50 companies across 15 states.Laura's contributions to her home state of Mississippi have not gone unnoticed, as she has received accolades such as "Top 50 under 40" and "Top 50 Leading Women in Business." She is a distinguished member of the Leadership Mississippi program, an honour conferred by the Mississippi Economic Council. Laura's educational background is equally impressive, graduating cum laude from Mississippi College and earning a Master of Arts degree from the University of Alabama. She is also recognized as the co-founder and host of two notable podcasts: "The Home and The Hustle," catering to working moms and "

This View from the Cab segment is brought to you by the North Dakota Soybean Council. Dr. Sam Markell Professor and Plant Pathologist at NDSU discusses more about the Soybean Cyst Nematode Sampling Program.See omnystudio.com/listener for privacy information.

We have teamed up with Healthy Waterford to bring you 6 episodes show casing how amazing Waterford and highlighting the best of what this mighty county has to offer. At the of the 6 weeks there will be an event in a location where Colman will be showing you how to grow your very own. With Colman often mentioning that you should either grow your own or buy it but what ever you do add it to your diet. This week we are joined by Mairead Costin a Nurse, physio, health conscious veg farmer running an organic farm situated in An Rinn West Waterford. Tune in to here what she has to say and I hope you enjoy the show. Colman garrai_mara

In this episode, Chris Thoreau and Pierre Marlow take a closer look at the difference between being a grower and being a business owner.  Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

John Deere Pre-RollAround the Room – why do you need a Farm4Profit conversation today?As hosts what are you most looking forward to with this guest today?Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Especially on YouTubeRyan Albers – Strategic Account Lead – Landus Assessing Current Crop Performance and Soil HealthHow do you evaluate the overall performance of the current corn and soybean crops at this stage?What indicators or factors should farmers consider when assessing soil health during this time?Analyzing Yield Potential and Nutrient ManagementHow can farmers estimate the yield potential of their corn and soybean crops?What role does nutrient management play in maximizing yield potential?What key nutrients should farmers focus on for corn and soybeans at this stage and how they plan for next year?How can farmers determine the optimal fertilizer application rates for the next growing season?Fertilizer Selection and Application MethodsWhat factors should farmers consider when selecting fertilizers for corn and soybeans?Location, application, timingHow does Growers help with this?What are the pros and cons of different fertilizer application methods (e.g., broadcast, side-dress)?Are there any new or innovative fertilizer products or technologies worth considering?Equipment and Infrastructure ConsiderationsAre there any equipment or infrastructure upgrades that farmers should consider to optimize fertilizer application efficiency?On farm storage – offer any discounts?What does the supply chain look like for next year?Are there good prices to be available now?How does Growers help with this?What do you see your top tier of clients doing differently than that of others for early booking?Planning for the Next Growing SeasonHow can farmers develop a comprehensive agronomic plan for the next corn and soybean growing year?What are some best practices for tracking and monitoring agronomic decisions throughout the season?Conclusion:Recap of key points and takeaways from the interview.ChallengeThanking the guest agronomist/expert for their valuable insights & share contact information What do you enjoy most about farming, what do you like most about farmers? 

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , , @NoahtheeGrowa on instagram, @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram, and @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com ... This week we missed @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com , Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! this week we discuss two scientific articles. First we discuss an article comparing pesticides found in the unregulated vs regulated market in Canada. The second article we cover is comparing heavy metals in the blood of tobacco smokers v cannabis users, vs non smokers and a mix. after the first hour we discuss implications of these papers and modern science generally. We also discuss growing returns on investment, and peasant labor practices. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

Join us for an in depth review and discussion with our Champagne expert Steve Pritchard for the below wine list. His previous tasting reports on the JMIB website can be found on the JMIB website's Tasting Reports page.Wine List:Bereche Le Cran 2014 Ludes 1er Cru (disgorged: July 2021)Bereche Ay 2014 Grand Cru (disgorged: November 2021)Bereche Ambonnay 2016 Grand Cru (disgorged: July 2021)Egly Ouriet 2012 Grand Cru (disgorged: July 2021)Egly Ouriet 2004 Grand Cru magnumCedric Bouchard Roses De Jeanne ‘CER-Creux d'Enfer' Rose de Saignee 2018 #3611 (disgorged: 2022)Cedric Bouchard RDJ #01 Brut Nature #3611Jerome Prevost La Closerie Fac-simile Rose (LC13) NVJacques Selosse Millesime 2005 (disgorged: 26 Nov 2015)Guillaume Selosse Largillier (disgorged: 6 Jul 2017)Ulysse Collin Les Maillons 2015 (15/1) #679 (disgorged: Mar 2019)Ulysse Collin Les Enfers 2016 (60 months) (disgorged: Feb 2022)Ulysse Collin Le Jardin d'Ulysse 2016 (60 months) (disgorged: Feb 2022)Ulysse Collin Les Roises 2016 (48 months) (disgorged: Mar 2021)Ulysse Collin Les Roises 2016 (60 months) (disgorged: Feb 2022)Watch the video replay here.Subscribe to my website and get full access to my scores, tasting notes, detailed write-ups on producers and much more:https://www.insideburgundy.com/register/See all our events at: https://www.insideburgundy.com/all-events/Daily updates on our Instagram: @insideburgundy#jmib #zoom #winetasting#JMIBLive #JasperMorris#insideburgundy #JMIB #JMIBLive #jaspermorris#wine #insideburgundy#burgundywine #wine #burgundy

Growing With Fishes Podcast. A podcast dedicated to growing aquaponics & cannabis and spreading information to the masses about sustainable plant production! Jade Nectar @jadenectar Growing With Fishes Podcast Discord https://discord.gg/nqBf3bj Aquaponic Cannabis Master Class www.APMJClass.com or www.AP420.com Coupon Code: AP23 Marty's Channel APMeds https://www.youtube.com/user/mwaddell6901 IG: APMeds Steve Channel Potent Ponics https://www.youtube.com/channel/UCRkqYlFzKpbCXreVKPYFlGg Facebook group Aquaponic Cannabis Growers https://www.facebook.com/groups/1510902559180077/ Potentponics.com Aquaponic Cannabis Nutrients https://www.APMJNutes.com True Aquaponic Nutrients https://trueaquaponics.com/?ref=zQK0Q Bokashi Earthworks https://www.bokashiearthworks.com/?wpam_id=3

Jon and Tae are preparing their rented land near Otaki to start producing "pay-what-you-can" vege boxes in the spring. It's a small-scale social enterprise aimed at making healthy food more accessible to people who can least afford it.

USDA Wildlife Services personnel can help North Dakota and South Dakota producers who have blackbird problems.See omnystudio.com/listener for privacy information.

Learn from Blanca Acosta, director of care and culture at Abundant Harvest Organics, which grows for Homegrown Organic Farms. Acosta shares how taking care of your produce employees means listening to — and acting on — their day-to-day needs in their specific working environment. That can mean ladder sleeves to prevent field falls, picking up fruit in walking areas to prevent packing shed slips, warm-up exercises before shifts and placing feminine products in restrooms for female employees on their menstrual cycles. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

It's not often a roadside berm is described as an oasis but Mark Van Kaathoven has done just that! He talks to Jesse about his inner city suburban berm garden.

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com , @NoahtheeGrowa on instagram, @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram, and @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com ... This week we missed Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! This week we take a variety of listener questions, from how to grow bigger buds, to what strains are good for night time and pain relief and much more! we get into some talk about tap roots, and if there is a difference between clones vs plants started from seeds, and whether or not that makes the difference you may see, or is it due to other things? All this and some more questions I planned to copy over from zoom, but it closed call on me for inactivity before I got to write up the description. so listen in and enjoy! Cheers, this was a fun one, we'll be back next week! --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

Clean-up a pleasant surprise for Hawkes Bay apple grower.

The most random podcast this week? Are you a grower or a shower? Also is sex the only reason we exist? According to Calvin it is, and he could have a point.  --- Support this podcast: https://podcasters.spotify.com/pod/show/conrad-gray4/support

Tune in this week the hear agents discuss various nutrient deficiencies seen in fruit and vegetables, the incoming muscadine crop, caterpillar pests, updates on insecticide trials, and research at the Coastal Research and Education Center.

Dude Grows Presents: Growers React Real Baked --- Send in a voice message: https://podcasters.spotify.com/pod/show/dudegrowsshow/message

Dude Grows Presents: Growers React Real Baked --- Send in a voice message: https://podcasters.spotify.com/pod/show/dudegrowsshow/message

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , @NoahtheeGrowa on instagram, and @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram, and @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com ... This week we missed @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com , Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! This week we discuss a new paper on UV from Bugbee's research. We discuss how the study is conducted, the results and what can be taken from the study, as well as recommendations for future research. Hour 2 we kind of just hang out and talk, some is grow related, whether about cannabis, food or other flowers we are growing. Strong focus hour 1, more open focus of conversations in hour two. enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

On today's episode, we hear perspectives on a new ag order in San Diego County that involves complex water regulations for growers within the region's massive $1.3 billion ornamental industry.    Supporting the People who Support Agriculture Thank you to this month's sponsors who make it possible to get you your daily news. Please feel free to visit their websites. HUMA - https://go.bhn.us/JCS2023https://huma.us/    

Six months after the Cyclone Gabrielle devastated parts of Hawke's Bay, growers in one of New Zealand's fruit bowls are slowly getting back on their feet. Apples and pears alone make up an industry worth about $550 million to the region. So the tropical cyclone of 14 February delivered a sucker punch that will take years to get over. Our reporter Jimmy Ellingham and cameraman Angus Dreaver have the story.

Learn from Dennis Donohue, director of Western Growers Center for Innovation and Technology, an agtech startup incubator, on how agriculture has matured with its approach to technology. He dives into water, economics, next-generation agriculture workers, robots and more. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

Serving as director of sustainability at the almond growers collective seems like a great career fit for Sonke—as a kid growing up on his family's almond farm, he knows a lot about almonds and environmental stewardship. In this podcast, he talks about the organization's mission and dispels some common misconceptions around the sustainability of almonds.

Ep 256 - Charting a Sustainable Seafood Path and Influencing the Future of Culinary Arts with Umar Nguyen, the ‘Fish Girl'.In our captivating podcast episode, our guest Umar Ngyuyen and I embark on a journey through the lesser-known domains of seafood. We delve into the increased use of the whole fish in dishes, shedding light on overlooked parts such as wings, heads, and even rarely considered species like Razorback prawns.We discuss the challenges we've encountered in expanding the seafood spectrum for customers and chefs alike. Umar, ever the advocate for seafood diversity, emphasises education's power in shifting from conventional choices like salmon, barramundi, and snapper. Together, we underscore the integral role of wholesalers and how fostering more robust relationships with chefs can lead to more diverse seafood menus.Umar also addresses the culinary industry's staffing issues, acknowledging the uphill battle. However, rather than dwelling on the negatives, we view this as an opportunity for growth, instilling resilience and passion in the new generation of chefs.As we conclude this episode, we express excitement for the future, hinting at further exploration of these challenges and potential solutions. This engaging conversation will resonate with all of you who share our interest in sustainable seafood and the evolving culinary industry. We also want to acknowledge the great suppliers who made the ‘Catchers and Growers of the Sea' event in Brisbane possible.-Northern Wild Catch: http://northernwildcatch.com.au/-Shark Bay Seafoods: https://www.sharkbayseafoods.com/-Infinity Blue Barramundi: https://infinitybluebarramundi.com.au/-Jervis Bay Mussels: https://jervisbaymussels.com.au/-Rocky Point Aquaculture: https://www.instagram.com/rockypointaquaculture/-Raptis: https://raptis.com.au/-NZ Ora King Salmon: https://orakingsalmon.co.nz/-Calendar Cheese: https://www.calendarcheese.com.au/-Blue Reef Coral Trout: https://bluereef.au/Please find our guest information here:Instagram: https://www.instagram.com/thefishgirl/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/Mentioned in this episode:Fine Food Australia returns this September to Sydney and will occupy the entire ICC Sydney – that's 4 levels of Fine Food! Fine Food has been the leading trade event for all food —from retail to hospitality, manufacturing to bakery for nearly 4 decades Visiting Fine Food will be the recipe to fast-track your business for commercial success. Just a reminder that this is a free event to attend, so...

Cliff Ohmart, Principal of Ohmart Consulting Services reflects on his 40-year career in agriculture. Cliff seeded his career with a Ph.D. in Forest Entomology from Berkley University. He worked in forestry in Australia, as a Pest Control Advisor in Chico, with the Lodi Winegrape Commission, and at SureHarvest. Cliff shares his experiences with sustainable winegrowing innovations including cover cropping, drip irrigation, solar energy, biocontrol, healthy soils, autonomous devices, and farm data management. Plus, he shares his number one tip for growers continuing on their sustainable journey. Resources: 25: Under-Vine Cover Crops 27: 50 Years of IPM 130: The Biological Control of Vine Mealybug Using Mealybug Destroyers and Anagyrus Wasps Healthy Soils Playlist Sustainable Winegrowing Self-Assessment (SIP Certified) University of California Cooperative Extension Vineyard Team Programs: Juan Nevarez Memorial Scholarship – Make a Gift SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing Education On-Demand (Western SARE) – Sign Up! Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is Cliff Ohmart. He is principal with Ohmart consulting services. And today we're going to talk about a little bit of perspective on what's happened in the past. And what's looking forward to in the future in the realm of sustainable wine growing sustainable crops just kind of in general. Thanks for being on the podcast, Cliff.   Cliff Ohmart  0:16  You're very welcome, Craig. It's nice to be with you.   Craig Macmillan  0:19  Just as full disclosure, Cliff, and I've known each other a long time. It's been really fun to see the things that he's worked on over the years, and his insights into kind of what's worked and what hasn't. So again, thanks for being on the being on the program. You've been involved in a whole variety of different crops and led different capacities over the years with different projects I've been with you see, I believe, and then also in the private sector, but how did you first get involved in this kind of thing? How did you get involved in sustainable farming?   Cliff Ohmart  0:45  Yeah, I love that question. Because it wasn't deliberate at all. I was very deliberate in my education, I wanted to be a professor of forest entmology. So I got a degree a bachelor's degree in Forestry and Forest entomology and a PhD in forest entomology. And so basically, since it wasn't delivered, but unbeknownst to me, I got a very comprehensive education especially as undergrad in biology ecology, to pretty intensive program at the College of Forestry, Syracuse, and then going to grad school, again, insect ecology, Plant Pathology, things like that. And then I wanted to be a research scientist at a university. So the only job going at the time I got out was actually in Australia. So I spent 13 years as a researcher in forest entomology and again, but don't to me, all of this was really giving me a very, very solid background to get into ag. My family and I, after living in Australia for 10 years, to make a difficult decision to want to come home. And so I had two fellows that I went to grad school with who started an IPM company in Chico, California. Going to Berkeley for a PhD get a very strong background in integrated pest management. So IPM people, and that's how I got into ag and I was a pest control advisor for seven years. It was a very unusual company in that three PhDs doing PCA work.   Craig Macmillan  2:15  That is unusual.   Cliff Ohmart  2:16  Yeah, working, especially in the 1980s, early 90s is when I worked with them. So we were really out there, independent PCA company. So we charge for our services, we didn't sell products, the thing was that they are very big IPM guys, we worked in orchard crops, and we are all entomology type. So both insects and disease management, especially in almonds, had a great IPM program for almonds. So then being there led to a contract with the Lodi Winegrape commission to help them write a grant. And then if they got the grant, we would administer the grant for them in helping them develop their integrated pest management program for winegrapes. So we got the money, and I ended up in charge of that project. Interestingly, being such having such a strong background in pest management, I quickly realized compared to the crops I've worked on wine grapes at the time really didn't have, which I would what I would consider challenging pest management issues. Of course there was powerdy mildew, which people in Lodi were managing very well made sulfur applications. So all of a sudden, it's like, hey, why don't we actually focus on the whole farm. So using that IPM background of, you know, economically viable, socially, just and environmentally sound. Let's look at the whole farm. That's really how it developed. So very quickly, we started calling our program, a sustainable winegrowing program. And one thing led to another we developed a reputation for our progressive nature, quote unquote, progressive. You know, we were very practical farmers. So that's how I got into it. And I after the first year of working on that grant, they offered me a staff position. And I realized what a great opportunity, so I took it. So that's a long road to get to it. But what's interesting is, you know, that's we're talking about 30 years ago now. So I've been added a long time. But that's how I got there. It was for somebody that was so laser focused on what they thought they wanted to do. I never would have expected to get there where I ended up but of course, it's been fantastic because you know.   Craig Macmillan  4:30  It's all about the journey. Yeah, you know, most of the most of us end up in places we never expected.   Cliff Ohmart  4:36  That's one of our mantras in Lodi is sustainable farming is not about crossing the finish line. It's about journey. And because you're never going to be there, you know, it's very almost Zen.   Craig Macmillan  4:48  Yeah, it is. Yeah, yeah. Well, I have my own perspectives on this, but this is why I wanted to have this conversation with you is you know, when you go back and you look at something like let's say 30 years ago, you know, there were certain farming practices in different crops and some have applied across crops that came along. And the science was starting to show that there was some potential. And then some of them were adopted by different types of growers and others were not some became kind of industry standards and others kind of did not. And again, you can think across crops, you know, what were some of the things that you saw that came along that seemed absolutely crazy at the time, that ended up being widely adopted.   Cliff Ohmart  5:20  I can't think of anything that I thought was crazy. Now. Crazy, but you know, this is the advantage I had kind of from the research community in the background, I had learning how to talk to growers who have lots of important concerns. But interestingly, the thing that got me early in the early days was cover cropping in wine grapes, and how if there was one, no matter what project we did, and we did things like develop that self assessment workbook, all around sustainable wine grape growing, that was the one topic that I would get in the most arguments over me, it seemed like such a no brainer. But me back to my orchard days up in Chico, because of where they were and the rainfall they had. There was a natural cover crop in all the almond orchards and they mowed it. And then of course, scientific methods was the name of the company that clients down around Fresno, and down there, everything just got tilled, and floated. All of that. And I could never figure it out. And of course, some of its rainfall. But then when I started working on winegrapes, it was clear my interpretation was It was literally like a tradition you till as soon as you can in the spring and get this incredible. And of course Lodi had these amazingly deep soils, trying to convince growers that there's all these great reasons for growing cover crops was a long, slow battle. And what I always chuckled about was, oh, Napa, we grow cover crops, you know, and I'd go over there in the middle of summer and there was bare dirt everywhere. Thank you found that there's something cover crops. I understand if you plant them that cost a lot of money, whatever. But yeah, so that was the one thing. The thing that I've seen happen over time, of course, is so many people now and I'm thinking of orchard crops, especially but wine grapes were they were using drip irrigation pretty early. But now so many orchard crops have them, whether I don't think growers necessarily thought it was a crazy idea. But for various reasons, it took a while for that to really catch on. And yet, it's such an important way to manage your water as well as crop health. The other thing, being a data guy because of my research background, the sort of high level I would call it convincing growers that measure to manage is really the best way to farm sustainably no matter who you are talking to a natural organic farmer, because they felt like they were doing great stuff. They were just as bad as not managing and measuring stuff as the conventional because they felt like they didn't really need to. So we're talking about very the thing that got me in my early days, I developed computer software system, using barcodes for company in Chico. And it really was in the early days I laptop in my truck got barcode readers for data collection, because we collect data sheet we gave growers data sheets every week. And it was all about this measure to manage when the first software companies started to SuoeHarvest was one of the earliest to come up with farm data management systems. It didn't get widely adopted. And I asked myself, and I think it's because in those days, growers weren't doing a lot of measuring to manage. Now, I think, you know, growers, because they're on site all the time, they have incredible wealth of experience in their head. I learned very quickly that what's in your head, and what you think you're seeing may not be exactly what you have what's really going on based on what you're measuring. So that was one, you know connected to that is, over time, autonomous devices for capturing data. And weather station was one of the first soil was one of the next and over time, you know, and those are those costs money. And so over time, I've seen more and more that now. I think we've actually reached the point is companies are selling things to growers that a set of ahead of its time. I'm worried that growers are getting ripped off in a way some growers depending on what they're buying from companies so but this measure to manage I think over time has really changed things and then things like solar. I think in the early growers would have thought boy, that's crazy. One thing I enjoyed about wine grape growing wine growers seemed more willing to adopt new things. So like solar really started catching on for pumps especially. And now I think it's more and more Common, and then things like measuring moisture stress with pressure bombs. I can remember in my forestry days, so we're talking about back in the 60s and 70s. Growers well, bark beetle people were measuring moisture stress in pine trees. But they had pre dawn moisture, which was so bad about the vineyard in the middle of the day, they had to go out when it was dark, because they were looking what trees are stressed or not. But it's the same idea. So all of a sudden, people started coming up with using pressure bombs in orchards and vineyards, again, around irrigation, all good stuff. And so I saw that Come on. And then coupled with this as well is just this whole, clearly farm workers are still underpaid, but things gotten you know, more and more growers are paying health care, more and more growers are paying for time off. I've seen that change again, 30 years ago, I think growers would have thought that's crazy stuff.   Craig Macmillan  10:59  And in that tradition, and that idea of like, I just physically can't I would love this, but I just there's no way well, let's let's see if we can find a way also in terms of tradition and mindset friend of mine, before those rules came into practice, he got ahead of the game and he sat his main people down, he said, Okay, listen, we're gonna go to a 40 hour week, I'm gonna give you a raise. So you have the same wage weekly, the workers were really upset. And they said, Hey, you're taking days away from me, you're taking work away from me. And he says, No, I'm not what I'm doing is I'm giving you a weekend. And I'm giving you, you know, a life, you know, plus, complying with the law, he showed people math and try to explain it. And he was really in he was really frustrated. Because, you know, these were his his managers, these are his supervisors. And these are really smart people, really sharp people. But that change to the culture was just, you know, scary. And I think that that's true for a lot of the things we've been talking about. I remember talking about cover crops friend of mine farmer and going back to like the 90s, early 90s. What was it called was cover cropping and vineyards, I think was the name of the book. It came it was I think it was a SARE book, came out.   Cliff Ohmart  12:07  Oh, yeah. Yeah. Yeah. Chuck Ingles and others.   Craig Macmillan  12:11  Yeah, exactly. He also I think he also did Steel on the Field, maybe. So okay, people getting interested. Here's how you do it. Okay, now we're going to help you. And here's the crops, and here's how they grow and all that. So it was it was available. And so people were starting to get into it. And so this friend of mine who hadn't been doing it was starting to do it. And I said, Well, how's it how's it going? And he goes, Man, I don't know. He says, I feel like I'm farming two crops. And I was like, well, you are. But is it that bad? Is it that hard? Over time, they figured it out. And he actually told me that he said, I spent my whole career cultivating weeds. And now you want me to grow plants? Like that just doesn't make any sense to me. And I got it. I understand that. Like if you spent your whole career trying to knock stuff down. Now you're asking me to build stuff up? You know, it's tricky. I think we're still now working with adoption around some of these things. Cover crops, I think are widely widely widely used in the wintertime and vineyards. You see that's kind of common practice now wasn't in the past, you kind of relied upon native vegetation, but we are still tilling things under. And all of the science is showing. And we're doing tailgates and podcasts and articles and all over the place, not just Vineyard Team all over the place, about hey, you're really eliminating your soil life when you do that. And I wanted to get your opinion on that. Because this idea of soil health, I had never heard that term up until five years ago or so. And then suddenly is like, oh healthy soil, it's all about soil. But are you doing the things that you need to do to do that? And to get those benefits? What kind of experience have you had around that?   Cliff Ohmart  13:44  Negativity on that concept? It just I think so happened to the personalities involved came from actually a soils person was resistant. They thought this concept of the word health was just crazy when it came to soils. And this is a soils guy. And we just in the end agreed to disagree because we did put all of that in our original workbook back in 1999. Growers for state just, if anything, they get that that's been my experience. It's just that depending on what you want them to do like adding compost if they can or can't afford it. And I think it was more the academics but I think that's changed as they've gotten more used to the term this one person still will not use the word soil health, but it's become accepted now because I think it's been defined. And then on the scientific side, the to me, one of my regrets I don't have very many but my biggest regret is not getting into soils. I had a sales class in forestry school, but I was not interested in below ground. I was interested in the bugs. And in the end when it came to consulting and ag that been my biggest  deficiency, I don't really understand the geology of soils. And what I've getting for sure is the science behind what's going on in the microbial communities, the interaction between microbes and plants, and the quality of the soil and what's going on in the soil. It's so important. And I think more and more growers are just realizing it, even though again, I'm worried that the commercial side is getting ahead of it selling inoculants and this and that, I think, we're not quite there yet. But we're learning the soil scientists are doing a great job, I think helping us get up to speed on what's really going on.   Craig Macmillan  15:41  Yeah, absolutely. I'm, I'm on a journey myself, right now, about the last two years I've been on this crash course into soils and to soil microbial communities that because I had no background that, you know, I wasn't really interested in what was happening above the ground. And I was interested in, I was primarily interested in insect pests. And then I got more interested in diseases. And that led to nutrition which led to irrigatoin. And this is the piece I'm kind of learning about. Now, it seems like if you're really interested in sustainable farming, no matter who you are, what your crop is, to me one of the limitations, and I want to see what you think about this, one of the limitations is you say, Okay, I'm an expert. Now, in almond farming, I'm an expert in wind grape farming. Now I've got to become an expert in soil microbial communities. You know, now I have to become an expert in soil, geology, impair material, you know, I mean, every topic that comes along, I now have to I have to go back to school again, that to me is an interesting one, because I find people seem to embrace it. And I find people who seem to be resistant to it, mostly because they don't have time or energy to do it. What has been your experience with folks? Are there certain kinds of different types of people that are more willing to invest the energy? How much? How much energy? Do people have to invest in these kinds of things? Is that a limitation?   Cliff Ohmart  16:51  Yeah, I think where I think, if anything, we're I've seen the biggest challenges with small growers that are basically owner operators, and they don't have any help, really, and and they I think, are really time constrained. But I think the real answer to your question is, this is where Cooperative Extension comes in. If you've got the right people writing the right educational materials, you can distill it so that a grower can take information and apply it. I don't have any proof. But I think for definitely some people that say, I don't have time to get into this, they use that as an excuse. They just don't want to deal with it. I understand that part because farming is very complicated. One of those guys, I work with a longtime Kent Reeves as a wildlife biologist, he helped us in Lodi for years. And his great saying was, farming is not rocket science, it's harder. So getting your hands on the right educational information, if you're a grower owner operator, is the secret. Now, if you're a large grower, and I've seen this, they hire people, and it's getting more and more sophisticated, as large growers are doing so they have the opportunity to hire a soil scientist PhD level. And then most people can really dive into it. And then, you know, they have a management team where they can sit down and integrate what what they've got. It's an issue for sure. Time. You could literally spend all your 24 hours a day worrying about doing stuff around the farm. But it's back to the cover crop thing back in the old days. The thing you probably know Steve Mathiason. Yeah, well, in the early days, he and I worked together for four years in Lodi, and he had this he felt that he call it recreational disking. You know, or people just wanted to get out of the house. So they got discked, you know, and we don't really know if that's true. But growers do want to do things, their program. And I saw that in my early days as a PCA, particularly when it came to spraying for insects is convincing them you don't have to do something today, because they're programmed. And so again, back to your thing about I think it can be a crutch, oh, I don't have time to get into soils or whatever. But the other the flip side is that is convincing me. So much of my experience, especially in orchards and almonds was, look, I know it's hard, but don't do anything right now. And that's how you save money. And it really is, you know, I think for insects spraying you can really make good cases for that.   Craig Macmillan  19:31  I agree. And I think that for the folks that I've seen who have implemented certain kinds of practices over the years, they find that it actually is a savings because they're their vineyards are more balanced. So there's less kind of adjusting maybe that they need to do especially if you can get your irrigation dialed in. If you get your nutrition in to where you want it, there's less manipulation is required. You can get your cost down because you're only putting on kind of what you need. I mean, I think we found out the hard way that we have a tendency to put on more inputs than you necessarily need to be putting on because I need to do something, right? I need to take care of these plants, I need to feed them, I need to water them all of which is true. The question, the question is, do you just put out a buffet of cookies for your kid? Or do you control what they eat based on what you know about nutrition? Right, that kind of that kind of a thing. I think the same is true for what you've mentioned, the time and the knowledge part of it. We have lots of great education stuff out there. And that doesn't take that long to read. And there's also lots of other professionals that can come and talk to you, or folks that you hire that can take on a lot of that I've met, I've been very, very impressed with the quality of knowledge and education of young pest control advisors that are coming out of the universities. Now. They have a very strong grounding in sustainable ag. So they see the world a little bit differently. I think one area that I wanted to ask you about, because it's near and dear to my heart, and I think it is teasers as well as biological control in vineyards.   Cliff Ohmart  20:57  Yes,   Craig Macmillan  20:58  Yes. I'll start the conversation. This part of the conversation this way I was talking to I actually interviewed was talking to a person who manages an insectary. And they said to me, what is wrong with you guys in the Central Coast? When I say What are you talking about? I sell a ton, a ton about control agents in the San Joaquin Valley. And I can't sell hardly anything on the coast. And I don't get it. And my first response was, Well, maybe the pest pressures are different this and that. And he says, no, no, no, I, I'm familiar. Yes, there's some differences. But like these, they just don't seem to like believe in it, which I thought was an interesting observation. Because as a sociologist, my backgrounds in sociology also is like, Hmm, I wonder if there is something cultural going on there? Or if there's a group adoption thing, I feel like we've kind of stalled out what is your take on the state of insect biological control right now in wine grapes?   Cliff Ohmart  21:54  I actually don't have a feel for what the state is right now. What I thought you're going to ask me is, what is my view on it?   Craig Macmillan  22:03  Let's do that.   Cliff Ohmart  22:04  Yeah, and I do have something to say. This is where my academic training especially at Berkeley, you know, that was a hotbed of control scientists, when I was there as a grad student, Robert VandenBosch, probably being the most famous. I went through this very interesting, Berkeley, and it was a huge Entomology Department when I went there. And the concept in Berkeley overall was natural enemies, regulate insect populations. And you have to be very specific, using IPM. And disease management is a whole different ballgame. As with diseases, if there there you, you're behind the eight ball, insects, you can watch them and wait. And then when I went to Australia as a research scientist, there was a school and the weight Institute in South Australia. And they felt that the environment controlled insect populations, not natural enemies. It was the classic academic thing of we're right, no, we're right. And in reality, if you study a particular insect, some insects are controlled by the environment, and others are controlled by natural enemies. So my view about bio control is not all insect populations are controlled by natural enemies. It depends on the insect and it depends on the situation. And so it's a great opportunity for insect trees to flog stuff to people. Because you know, who doesn't want biocontrol for work? The danger of bonafide control is if you're going to use insects, you need to be out there measuring and seeing if it's really helping or not, because you put out natural enemies and you don't have a pest problem, and it may not be related to them at all. Unfortunately, it's very complicated. My guess is there's probably more being agents being sold and used than ever before. Partly because some growers realizing this is important. To me, it's really, you know, things like spider mites definitely are controlled by not only the plant but also their natural enemies. Vine mealybug, again, is very much controlled by natural enemies depending but you've got ant situation. So look at these to me in each specific case. And then of course, the other thing with with natural enemies, of course, is you don't want a natural enemy that's so good. That wipes out your pest population, because then...   Craig Macmillan  24:33  ...It goes away. But it's kind of the problem, isn't it? I mean, the original IPM paper from 1959 It's an economic injury level. It's an action threshold, there's some damages it's tolerated and and things like wine grapes will actually on all the all of the fruit vegetable horticultural crops. So you know, aesthetics is huge. I mean, statics is the whole deal. So you really can't tolerate stuff which makes these other techniques kind of tough. That was just exactly where I was kind of gonna go with This is that sometimes we can find a situation where biological control and release of biological control agents might work really well is an augmentative, then there's also conservation. And if we can think along those lines, if we can think along those lines, that helps balance everything out, as well. That's an area where I think that we can see some adoption, probably there's more room for growth, I don't want to sound like you've been critical of growers. I think I in my career have seen amazing commitment to innovation in the wine industry. I've seen people take on all kinds of things that again, the science didn't says it, say, oh, it's crazy. But people were like that, to me, sounds kind of crazy. It's too dangerous. You're gonna lose crop, I'm gonna lose yield. And then but there have been these companies that were like, hey, you know, we're going to trial this and see that if this works, if there's information that gets out, do you feel like we've made progress in sustainable ag, especially in vineyards? Are we have we improve?   Cliff Ohmart  25:55  I very much think so. It's a slow process, again, for all sorts of reasons that we've touched on some we haven't. But yes, I do believe, especially in wine grapes. And I think in orchard crops as well, the which is were my experiences, I just don't have a feel for for row crops, really. But yes, I think we've come a long way.   Craig Macmillan  26:20  In the area of sustainable ag in the future sustainable ag especially in vineyards, is there one piece of advice or philosophy or idea or concept that you think it'd be important for growers that are what would be the one thing you'd say to a grower this about, hey, sustainable ag is really cool. But...   Cliff Ohmart  26:36  Well, one thing I would just bring up this measure to manage and just remind them, no matter what it is, it's as simple as you know, how many growers really have a way to measure how much water they use on an annual basis in a given venue? You know, do you have a flow meter on your pump. And I still think that's the case that some people don't. And then the thing that we were touching on it, I didn't mention, so many of the things that we you and I've talked about, just bring back memories of why this is so difficult. One of them is, you know, it's can sound like we're really being critical of growers, which of course, if you're trying to work with a grower to help them, you don't want to sound like you're saying, Why are you doing this? And I used to come up with various ways. How can you get this across? And so when we developed the self assessment workbook, for example, what that does is it helps you, in the privacy of your own home, identify very specifically things you're doing or not doing. But I tried to remind people look, I said, How would you feel if someone knocked on your door and said, I don't like what you're doing in your backyard. And I'm here to help. You know, it's all partly it's about the approach. And then back to resistance. I'm a big believer in perception of risk versus real risk. And I think all of us as people, and you touched on it, about irrigation, and about fertilization, and about spraying. It's like, if I don't do this horrible things are going to happen. Again, I would just introduce it's a very high level concept. But have people say, Is this a perceived risk? Or do you think it's a real risk? And how do you know if it's real or not. And of course, this comes back to measure to manage. And again, I would try to come up with various very simple parables of why this is so difficult. And it had to do with spraying because you know, so many people, it's like, growers just spray. And of course, growers don't jump out of bed in the morning say, What can I kill today?   Craig Macmillan  28:46  No, they just don't. That's a thing. When around pesticides, people are like, Oh, growth, you're just looking for a pesticide to use. Yeah, but no, I don't want to do that, right. No, I do it because I think I have because I have to I'm not doing it for fun.   Cliff Ohmart  28:58  And as a PCA, especially in my early days spraying and reduce spraying was what we were trying to accomplish when it comes to insect spraying or disease spraying. When you don't spray, you'll learn one of two things. Gee, I wish that I did. If you don't spray and something bad happens that tends to hang with growers for years. Or the other thing you're learning is, boy, I'm glad I didn't. And that's when you realize, Wow, this is why things take a long time to evolve. And it wouldn't be the same for irrigation or nutrient. You know, if I don't put on my nitrogen, my crop yields can be down and it comes back to risk it growers that are interested in sustainable farming, but growers are risk takers. But I think there's a lot of perceived risk, as opposed to try and really get grips on what is real risk or not. So I would talk to a grower about that. And that's the kind of talk you'd have over a cup of coffee or a cup of tea in the office. But I think it's really something really for growers to think about and that doesn't make them sound Like, they're terrible. We're human. We all go through that.   Craig Macmillan  30:04  Absolutely. And there's a lot of responsibility. I mean, that's the other thing, you know, no matter what says the operation is the you know, it doesn't matter. It's the, it's the farm. It's all on your shoulders, don't screw it up.   Cliff Ohmart  30:16  And it's all financed, usually. And then I'm thinking we were talking about this labor and growers paying more in this and that and of course, one of the big budget items now on in farms is labor. And so people trying to mechanize. But if you actually back up and look at other industries, it's the same. Unfortunately, we, we meaning you and I work expense. And so again, it's not that growers are being terrible people, it's they're dealing with it as as is everyone else is just the farm. And one of the things that really was eye popping, I got I was fortunate to be on the workgroup that came up to this sustainable pest management roadmap recently.   Craig Macmillan  30:57  Oh, right. Right.   Cliff Ohmart  30:59  That was an urban as well as AG. And one of the things that I think growers need to know is there are more pesticides used in the urban environment than in the ag environment. By pound more pounds of pesticides. And yeah, who's the enemy? The farmer? Why? Because regulations make it a requirement that we know what they use.   Craig Macmillan  31:27  Yeah, no, that's true. That's it. And I think that also is a challenge for us ag, when we look around at other industries, for instance, or we look at other uses, or we look at other things, and you're like, Hey, man, I gotta do all this stuff. Like, there's all these things that I have to do that you don't have to do, you know, and and measure to manage is another good example of that is, you know, we have tools to do it, we can do it. I mean, yeah, Flow Meter cost a little bit of money. And you got to monitor it. I mean, that's the other thing, you got to look at it. I mean, that's, that's my job big. Well, I do a lot of things. But part of my job is like I during the summer, I watch our water. And if things don't make sense, I jump in and say, Hey, what's going on? You know, homeowners are not necessarily doing that, you know, other businesses are not necessarily doing that. And I think is a societal level, I think the trend is going to have to go that direction, because the resources are just going to get scarcer. Hope that you will agree, and this is kind of where I want to bring things around is would you agree that that we've seen a lot of progress? would you also agree that maybe we've seen some changes in philosophy over time, and I don't just mean from younger people coming into the business, but just folks who've been farming for a long, long time changing kind of how they think about things?   Cliff Ohmart  32:35  Yeah, I think for sure, I definitely know individuals where that's really happened, which is great. You know, I would hope I would have changed over time, because of what I know. So yes,   Craig Macmillan  32:47  Yeah, I've changed over time. I'm just much more bitter.   Cliff Ohmart  32:51   Yeah. One thing that, you know, given that I've been doing this a long time, there's some things that don't change about and one of the things and it came up during this sustainability roadmap, we had a, after it came out, I was sitting on a panel, one of the growers in the audience and older grower, somebody my age, basically said, you know, regulations are putting me out of business. It's no fun farming anymore. But I heard that 40 years ago, and I said that I was a little worried because I didn't want to sound I don't know, I just didn't want to sound too confrontational. But I said, Look, I have to say something here. I understand what you're saying. I really understand what you're saying, But, I heard this 40 years ago from someone that 40 years ago was older. And at that point, I said, Look, grow. Growers are innovative people. And we have to innovate.   Craig Macmillan  33:56  But no growers are adaptive. Yeah.   Cliff Ohmart  34:00  And it's up to us. And this was going back to the pest management roadmap. It is up to all of us to do better. And yes, it's hard. It is hard.   Craig Macmillan  34:07  But but we can change. We can make progress. We can reduce our inputs, we can protect the environment, we can make life better for people. It's all good. We're going in the right direction. So and I'm really I'm really happy to have you bring that perspective and some of those stories to this topic. We're out of time for today. We could go on for hours and I look forward to it at some point. Having dinner with you. Swapping stories, I would love to have a series on on this just on and on and on and on. But unfortunately we can't I guess today's been Cliff Ohmart. He's Principal of Omart Consulting Services. Thanks for being on the podcast Cliff.   Cliff Ohmart  34:42  You're very welcome.   Nearly Perfect Transcription by https://otter.ai

Unpredictability is one of the most predictable aspects of farming. Growers in the Midwest have persevered through drought, but late rains should help their crops come harvest time.While corn and soybeans reign supreme in the Farm Belt, Illinois grower Andrew DeGroot has a more diverse set of crops, including peppers, squash, cabbage, and potatoes. He attributed the Redox Bio-Nutrients product diKaP as one key to help his crops through abiotic stress from dryer than normal conditions.“I think it helps push us through dry times and heat stress,” he said. “The plants seem to keep growing and pushing through, even though the weather isn't favorable. When we started using it about six or seven years ago, I just noted a great crop response. Plants weren't wilting like they used to. Potatoes kept bulking and sizing, holding on to set – not aborting potatoes in the hot, dry weather. It has been a very valuable tool.”With acreage about an hour outside of Chicago, DeGroot's vegetables are enjoyed far and wide, including at Chipotle and Campbell's Soup. He said his Redox program helps ensure excellent results, which, in turn, keeps customers happy.“Fruit quality is just massive,” DeGroot said. “Nice, solid potatoes that cook up nice. They store nicely. It helps everything. Everybody wants a quality product, and Redox has definitely helped us be able to bring that to the table, for sure!”

The Oregon Sweet Cherry Commission recently sent a letter to Gov. Tina Kotek asking her to issue a State Disaster declaration for the cherry industry. The commission’s request for assistance follows a similar appeal made by a state lawmaker on behalf of growers in Hood River and Wasco Counties, as reported earlier by the Oregon Capital Chronicle. A wet, cold spring impacted cherry growers not only in Oregon but throughout the West, and led to a glut of cherries from California, Washington, Oregon and British Columbia reaching the market at the same time. According to the Oregon Sweet Cherry Commission, some farmers in Wasco and Hood River Counties decided to forego harvesting as much as 40% of their crop because of plummeting cherry prices. Ian Chandler is the Chair of the Oregon Sweet Cherry Commission and a cherry farmer in The Dalles. Mike Omeg is a cherry farmer and the director of operations at Orchard View in The Dalles. They share details about this year’s harvest and how a disaster declaration could help the industry cope with recent challenges.

Paul and Sandy Arnold of Pleasant Valley Farm in upstate NY are seasoned expert winter growers. They have been involved with winter growing since they first purchased their 60-acre property 35 years ago. With three large RIMOL high-tunnels, numerous caterpillar and field tunnels, dedicated wash/pack, and climate controlled storage facilities, they have honed their year-round systems on three cultivated acres and have achieved financial stability for themselves and their family. Until recently, 90% of their sales were from farmers markets. Due to the initial impacts of COVID, they transitioned to almost all online sales without missing a beat. As they are approaching retirement, their farm business is in transition and they are considering how best to keep the land actively farmed. Their two children, Robert and Kim, Followed in their footsteps and each have their own farm businesses, Smart Farm Innovations and Pleasant Valley Flowers, respectively. Both Sandy and Paul offer an incredible wealth of knowledge and experience with winter production and farming for the long haul. It was truly and honor to speak with them for the last episode of this fourth Winter Growers podcast season. Folks who make the show possible... Vermont Compost Company premium living soils, composts, and potting mixes. Invest in your soil! SeedTime Planner crop planning tool for home gardeners and market farmers. Get your free account and $5 seed coupon ->> seedtime.us/notillpodcast Johnny's Selected Seeds vegetable, flower, and cover crop seeds. Visit the Growers Library for a wealth of growing resources. RIMOL Greenhouses quality greenhouses and high-tunnels.

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , and @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com ... This week we missed @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com @NoahtheeGrowa on instagram, and @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram , Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! This week we discuss how technology is used in the grow and if any new technology has played a role in our garden. What is worth it, and what might not be worth it. What technology would we like to see become more affordable or available in our community. We also discuss how technology like social media is used in regards to our community, with some regards to freedom of speech, and censorship. We discuss some new cutting edge or coming soon in the future technologies like some systems using lasers for integrated pest management, crop scouting, and more. We discuss AI and its potential for use in identifying pests or deficiencies, environmental issues, or excess nutrients impacts on plants as well as much more. We steer a little off course at times discussing some aerial technology but do our best to loop it back to the growing subject or culture related to documenting, sharing and engaging with this amazing community. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

Paul and Sandy Arnold of Pleasant Valley Farm in upstate NY are seasoned expert winter growers. They have been involved with winter growing since they first purchased their 60-acre property 35 years ago. With three large RIMOL high-tunnels, numerous caterpillar and field tunnels, dedicated wash/pack, and climate controlled storage facilities, they have honed their year-round systems on three cultivated acres and have achieved financial stability for themselves and their family. Until recently, 90% of their sales were from farmers markets. Due to the initial impacts of COVID, they transitioned to almost all online sales without missing a beat. As they are approaching retirement, their farm business is in transition and they are considering how best to keep the land actively farmed. Their two children, Robert and Kim, Followed in their footsteps and each have their own farm businesses, Smart Farm Innovations and Pleasant Valley Flowers, respectively. Both Sandy and Paul offer an incredible wealth of knowledge and experience with winter production and farming for the long haul. It was truly and honor to speak with them for the last episode of this fourth Winter Growers podcast season. Folks who make the show possible... Vermont Compost Company premium living soils, composts, and potting mixes. Invest in your soil! SeedTime Planner crop planning tool for home gardeners and market farmers. Get your free account and $5 seed coupon ->> seedtime.us/notillpodcast Johnny's Selected Seeds vegetable, flower, and cover crop seeds. Visit the Growers Library for a wealth of growing resources. RIMOL Greenhouses quality greenhouses and high-tunnels.

There is no place more relaxing than a beautiful garden, and nothing better to eat than homegrown fruits and vegetables, but what is a vegan to do when all of the potting soils and fertilizers are riddled with animal products? Jimmy Videle has the answers, and he joins us today to discuss his new book, The Veganic Grower's Handbook: Cultivating Fruits,…

In this podcast I'm going to settle the debate, once and for all, answering which is better, a grower (a dividend stock that starts with a small yield and then grows well over time), or a shower (a dividend stock that starts with a beefy yield but then grows slower over time). Join the world's largest free Dividend Discord ➜ https://discord.gg/kkSr5FY Seeking Alpha Affiliate Referral Link ➜ https://www.sahg6dtr.com/2352ZCK/R74QP/ (I'm sponsored by Seeking Alpha). Please use my Amazon Affiliates Link ➜ https://amzn.to/2YLxsiW Thanks! As an Amazon Associate I earn from qualifying purchases. Support me & get Patreon perks ➜ https://www.patreon.com/join/genexdividendinvestor

Vegetable growers are digging into the debate about whether GST should be removed from food. Fresh figures show Stats NZ food priceindex rose 9-point-6 percent in the year ended July ..the lowest annual rate since September last year. A 4.1 percent fall in the cost of fruit and vegetables like tomatoes, avocadoes, and oranges were the big drivers in lower prices for the month. Meanwhile Vegetables NZ says says if changing tax setting cuts costs for growers and customers then it should seriously be looked at. But it says the industry need fit for purpose regulation to encourage investment to encourage more production. Joining us now from Vegetables NZ is John Murphy. [embed] https://players.brightcove.net/6093072280001/default_default/index.html?videoId=6333102621112

A group of cotton growers from Brazil are in Tennessee meeting with cotton growers form the volunteer state. They are here to learn from growers in Tennessee and hopefully take some tips back home with them. Thomas Capps Brazilian cotton growers meeting with Tennessee cotton growers. Hello and welcome to Tennessee Home and Farm Radio. I'm Thomas Capps. John Sullivan It was really informative learning, learning their process and get the show them our process. Thomas Capps A group of cotton growers from Brazil are in Tennessee this week meeting with various cotton growers in the Western and Southern part of the volunteer state. The group is here with Syngenta and all together grows around 50% of the overall cotton crop in Brazil. Imar Burdene works for Syngenta and is with the group. Their hope is to learn new practices from growers here Imar Burdene We have here technical advisors from cotton consultants, researchers, firm Koto and some growers to see the dispersion of the cotton in USA. How how the farmers are producing cotton here. Thomas Capps Burdene says one of the biggest differences in growing cotton in Brazil compared to here is the extra growing costs they spend to combat pests and weeds. Imar Burdene The pressure of the insects in Brazil is so high. Then you have here. Thomas Capps One of the Tennessee farmers they visited with was John Sullivan of Fayette County. Sullivan says it was just as informative for him as he hopes it was for the Brazilian farmers. John Sullivan You know, they were telling us about their irrigation practices and populations, just the differences in their technologies that they're using to so it was a very informative meeting. Thomas Capps He says it was an honor to show people from another nation, his operation and how he does things. John Sullivan But you know, it's a pretty proud moment when you step back and look at the big picture of things and especially getting to talking to the people from other countries to see how much farther our country is as a whole in production. And that really goes to show that our policies and practices have been paying off through the years. Thomas Capps And the hopes that perhaps their paths will cross again someday. John Sullivan They invited us down to Brazil, that they'd love to show us around there so well maybe maybe we'll take them up on that offer. Thomas Capps For Tennessee Home and Farm Radio, I'm Thomas Capps.

We got a great episode for this week! Donovan and Mid Rosin T  sit with That One Grower Guy to talk about his early cannabis origins, growing experience, some smoking stories and much more! On this episode we smoked Mac V1 Caps Cut grown by That One Grower Guy. You can find him:On instagram: @thatonegrowerguyFollow Too T3rpd on Instagram  Check out our videos on our Too T3rpd YouTube channel  Leave voicemails/text to our Too T3rpd hotline (314) 399-9711Sign up for our Patreon: https://www.patreon.com/TOOT3RPD Follow Donovan @Donovan2408 on all socialsFollow Tyler @somesocialst on instagram Follow Eddie @stl_kush_culture on all socialsSupport the show

Growers looking for disease and weed control in winter wheat will often apply a herbicide-fungicide tank mix at the four-leaf stage (T1). This strategy helps defend the crop against early-season diseases such as powdery mildew and also tackles problem weeds, but there may be other benefits such as protecting the crop from a frosty springtime... Read More

Dr. Chad Brewer, Senior Scientist with the U.S. Cotton Trust Protocol, called into the Crop Doctors' Podcast studio in Stoneville to visit with Jason and Tom about the benefits growers can receive as part of the Climate Smart Cotton Program, which is a sustainability initiative with partners across the cotton industry.  To be eligible, growers must first complete enrollment in the Trust Protocol by September 1, 2023, and upload their 2023 bales by March 1, 2024.  Growers are encouraged to get started today at https://trustuscotton.org.

This week host @Jackgreenstalk (aka @Jack_Greenstalk on twitter/ig backup) [also available to be contact via email: JackGreenstalk47@gmail.com ] is joined by the always amazing panel with @spartangrown on instagram only or email spartangrown@gmail.com for contacting spartan outside social media, any alternate profiles on other social medias using spartan's name, and photos are not actually spartan grown be aware, Matthew Gates aka @SynchAngel on instagram and twitter and @Zenthanol on youtube who offers IPM direct chat for $1 a month on patreon.com/zenthanol , @Rust.Brandon of @Bokashi Earthworks who's products can be found at bokashiearthworks.com , @TheAmericanOne on youtube aka @theamericanone_with_achenes on instagram who's amy aces can be found at amyaces.com ... This week we missed @NoahtheeGrowa on instagram, and @drmjcoco from cocoforcannabis.com as well as youtube where he tests and reviews grow lights and has grow tutorials and @drmjcoco on instagram , Kyle breeder of @pure_breeding on all social media whos seeds can be found at pbreeding.com , @ATG Acres Aaron The Grower aka @atgacres his products can be found at atgacres.com and now has product commercially available in select locations in OK, view his instagram to find out details about drops! This week we answer chat questions in hour 1, and Hour 2 we open the panel up to guests from the audience. This week we are Joined by Dad Grows, Ryan Korkowski, scrubs shrubs, XYZVector, GirthQuake and Dog Doctor Official --- Support this podcast: https://podcasters.spotify.com/pod/show/cheaphomegrow/support

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by two blueberry growers who are also members of our USHBC BerrySmart Technology Task Force: Paul Macrie of Macrie Bros. Blueberry Farms and Noel Sakuma of Sakuma Brothers. One of the highlights of The Blueberry Convention last February was showcasing the new technologies being developed for blueberry growers. Together, these industry stakeholders share their perspectives on upcoming technology for blueberry producers. “As far as technologies and groups of people kind of coming together to make positive change for our industry, I would say the pollination category is doing a very good job at seeing the problems that are here and kind of trying to address them. … I think that we really need to figure out how to get them into fields and get people to get firsthand access to the technology, and to get researchers more involved with this whole project.” - Noel Sakuma Topics covered include: An introduction to Macrie and Sakuma. A discussion of the advances being explored on BerrySmart Farms. A look at the topics being addressed by the BerrySmart Technology Task Force. Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from TJ Hafner in Oregon, Jason Smith in British Columbia and Brody Schropp in Michigan. This was recorded on August 2, 2023.

Peru Ayahuasca Ceremonies, Rare Psychedelics & A Lifetime of Breeding CannabisRoll Up, Today we sit down with Green Bodhi the world renown Breeder, Grower, & Psychedelics Enthusiast. We roll up some special flowers today bred by Green Bodhi himself and he starts to take us on a wild journey he calls LIFE. From Psychedelic Ceremonies in Peruvian Inca Ruins, Ayahuasca in the Jungle all the way to meeting his Shaman and experiencing ego death along with life teachings. We get to hear about some lessons being taught by the medicine and the experiences some psychedelics teach you. Green Bodhi's passion for special cactus species and Cannabis is easy to feel through the speakers & screen. We dive into a lifelong process of breeding cannabis and the love for the plant over 20+ years while staying dedicated. Growers, Breeders, Smokers & passionate Psychedelic lovers this one's for you ! Light Up, it's that First Smoke of the Day!Connect with GreenbodhiIGSiteFSOTD SponsorsDr. Dabber | IGGrow Generation | IGDrip Hydro | IGFSOTD LinksWebsite | Patreon | YouTubeMake sure to tell all your friends and family to subscribe! Go register on the website for all the exclusive ad-free content, BTS, tutorials, and more! Please leave a 5-Star review! We appreciate your support, First Smoke Family! Hosted on Acast. See acast.com/privacy for more information.

EP307 - PrimeDay, NRF Nexus, Commerce Next http://jasonandscot.com  Amazon Prime Day 2023 occurred over June 11 and 12th. Adobe says total sales were up 6% over 2022. Discount levels were much more conservative than holiday. We give a complete breakdown. Commerce Next 2023 was held in New York City June 20-21st. NRF Nexus 2023 was held at the Terranea Resort in Southern California July 10-12. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 307 of the Jason & Scot show was recorded on Sunday, July 23rd 2023. Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 307 being recorded on Sunday July 23rd, 20:23 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason and Scot show listeners, Jason it's been a minute since we recorded a pod as the kids would say we've had a series of feels like the universe doesn't want us to podcast either I'm out of town or you're out of town in a place where we don't have Wi-Fi or a mic and then I had a little kid drama and we had to reboot and but here we are we're finally getting the pot in them. Jason: [1:07] Thank goodness and we're I think we're going to talk about this in a minute but I've been to several events and people are starting to get on me they're mad, that we fallen off of our regular recording. Pace in so I feel like I hope we will get credit for recording a rare Sunday night show and I'm looking for even extra credit, I'm actually recording this on vacation at an upper Lake Michigan lake house sitting in my car stealing the neighbors Airbnb Wi-Fi. Scot: [1:42] Yeah I give you 100 extra points on that one yeah definitely definitely some kind of new Ninja level podcasting that you're doing there. Jason: [1:51] I feel like that alone deserves a five star review on iTunes. Scot: [1:55] Yeah I feel like at some point the police are going to tap on your window and it's going to be fun to listen to that when it happens here you hear you explaining what you're doing in that that foggy car there. Jason: [2:05] Exactly I promise to keep the bike running if that does happen. Scot: [2:09] Maybe some post-show editing we'll call you've been a busy on the road retailgeek so I know you went to Commerce next and NRF Nexus which sound kind of relatively somewhere they both got that NEX in there, I was not able to make those and we purposely haven't really talked about it so I'm excited to hear your take on the State of the Union that you've been at to trade shows. Jason: [2:36] Yeah yeah I think Commerce next might have been shortly after our last recorded show so it happened June 20th in New York City in Manhattan at the the Midtown Hilton and this is a show, I don't know what year it is it's been going for a while but this is put on Friends of the show Scot Silverman who's been on several episodes and his Partners Veronica and Alan, and you know they they sold the show so as to raise some money last year so the show is getting, more serious they're hiring more staff they hired another friend of the show Jill Dvorak from the in our EFT, to manage content and it was you know bigger and better than previous in our interests Commerce next shows which were already good so I thought it was a good show in New York. [3:33] Two days one track of content for the most part on the main stage so you know you got to see most of the main speakers, there were like lunches and breakout sessions I did a session on sort of the evolving art of platform selection and you know this kind of shift from monoliths to, to these sort of mock based headless platforms and the pros and cons of, in picking the Best in Class vendors for each little Point solution versus all-in-one sweets from one vendor and, we had we had some good dialogue about the relative merits of all those approaches and sort of the evolution of the technology platform. [4:19] Which I used to talk about and work with clients all the time and I feel like. Kind of I've lost some of my muscle on that like it it comes up less often and I think part of the reason is all this stuff is getting, somewhat commoditized and it's just easier and safer to pick a solution and and you know get into the e-commerce business than it used to be. Scot: [4:43] Yeah the Pod we've talked a lot about headless and then there's that whole acronym of what they do which escaped to be just as internet yeah mock then you work on them and not the best branding is that this till the very much, you know what folks are looking at or are you just kind of walk them through the 30,000-foot layer of you know and on-prem open source SAS and then headless or her like what's. Jason: [5:13] Yeah so it's yeah so it's mostly Cloud it's headless it's it's you know multi-tenant Cloud headless. You know what Gardner calls compostable Commerce so you know 8 micro services or you know efficient apis or however you want to look at it but often it's like. [5:39] Rolling your own UI or buying a you I versus getting a you know pre can you I from. What they the funny term for the old Legacy Solutions is monolith so I guess AP Oracle and IBM now HCL are these like mono. Monolith Solutions and like Commerce next and fabric I'm Commerce tools are kind of the more modern architecture is for the actual platform. You know once on an interesting you know Shopify there's headless version of Salesforce you know Bigcommerce they're all kind of playing in this space and the interesting thing is it used to be a huge game-changing decision what you picked and. In many ways it just is less important it's a less critical decision to your overall business because they're all like pretty good and somewhat interchangeable today with any of them the sort of modern ones it's you know the folks that are. Kind of still trying to feed the servers under their desk and keep the the you know sort of on-prem, proprietary Stacks going you know are the are the folks that are usually behind. [6:57] Also and I know even, Wes about the specific nuances event of individual vendors but the there was a robust Exhibit Hall at Commerce next and by far the most common vendor is a all-in-one, AI based marketing Suite so you know all these tools that have like a CD P email server SMS server personalization engine like all of these sort of. Out marketing Outreach Tools in a single vendor driven by Ai and I have great empathy for anyone that needs to buy one of these things because there's like, 30 of them and they all have the exact same words on their Booth the same same Basic Value prop so it's a crowded space right now. Scot: [7:46] Yeah yeah that was gonna be my next question the AI Buzz is sweeping through every company and I'm sure I'm sure our e-commerce vendors Are Not Alone. Jason: [7:54] Yeah yeah and there were a number of sessions at both shows, switching per second from Commerce next which was June in New York to Nexus which was July in California so interrupt Nexus is kind of the spiritual successor. Before in a ref acquired shop dot-org we used to have this great shop dot-org show but we have another great show the shop dot-org merchandising Summit that was a smaller show in California there was a little more sort of tactical Hands-On type stuff, and in some ways this interact Nexus is the spiritual successor to that it's like four or five hundred person conference. At beautiful Resort the Tara no resort in Southern California on the beach. [8:47] One track of content great networking and just you know a nice week to spend with, many of your co-workers and, I was vastly Overexposed at this show I feel like they spent their whole Budget on the venue so so they had me do way too much content so the first night the big keynote was an interview with Kara Swisher so I got to interview. Kara Swisher who you know famous Tech journalists started New York Times started the code conference so I interviewed Steve Jobs Mark Zuckerberg Jeff Bezos you on mosque like all those guys multiple times and so you know very famous interviewer, here's the brutal part of this the most common thing that happens to me at these shows is people recognize my voice from this podcast. And they're super excited and then the first thing they say is oh it's great to meet you but where is Scott. Because everyone is way more excited about you than me which kind of hurts so then like now I've made the big time I'm on the big stage interviewing Kara swisher and what do you think everyone says to me. Scot: [10:10] We're Scott. Jason: [10:12] Yeah because she does a podcast with Scott Galloway. Scot: [10:15] Galloway. Jason: [10:16] Exactly and so if they're not disappointed. Scot: [10:18] The big dog. Jason: [10:19] Yeah yeah that it's me instead of you they're disappointed that it's, it's a me instead of Scott Galloway and I did mention probably on stage that we both did podcast with egotistical co-host named Scott, but I also alleged that my Scott was way better than her Scott and she agreed even though I don't think she knows who you are. Scot: [10:43] No no lies detected. Jason: [10:45] No exactly. Exactly no but we had a pretty good conversation she's. David very opinionated and outspoken but she's also pretty well informed so we got pretty deep into Ai and some of the pros and cons and some of the, the near term and far term use cases around AI we talked a lot about social commerce and why it's, hasn't caught on here yet and it you know has has more legs in China she's very psyched and in favor of autonomous vehicles I thought you would. You like that and so I feel like we had a pretty wide-ranging conversation that got pretty good reviews I got good feedback that I didn't blow it. [11:32] And then we're that not enough I also had my own keynote onstage right kind of recap the state of Commerce and you know did one of my data pukes and I spent a fair amount of my keynote talking about the emergence of these Chinese juggernauts particularly Sheehan and Tim ooh, and I showed a chart that was pretty eye-opening to the audience of web traffic like a lot there's a lot of charts footing around about mobile app downloads particularly of ten Moon how quickly they've gotten, you know to be the top downloaded shopping app on the US app stores but I showed. Amazon Walmart Target Tim ooh Incheon. Monthly web visits and you know, for people that aren't following it closely she has been around for 10 years they've been kind of in the u.s. in their current form for at least five years Tim has brand-new just launching last November and. Shion is. Almost it is about 80% as much traffic as Target, Tim ooh past Target for when monthly web visitors in January of 2023 and is now sort of halfway between Target and Walmart. Scot: [12:56] Yeah it's amazing. I spend a fair amount of time with 16 to 25 year old young ladies and it's all she and all the time they don't ever mention team and they call it Shy and I tell them retailgeek says it she in and they say they don't care. Jason: [13:13] Yeah she's an Insider. Scot: [13:14] Call It Shine they say everyone calls it Shine so sorry. Jason: [13:19] They started out selling wedding dresses. And yeah the they also are doing well you know we haven't talked a lot about them lately but they've expanded from a apparel retailer to a broad set of categories including consumer electronics and they've launched a third-party Marketplace on the US. Scot: [13:37] Wow. Jason: [13:39] So both Tim ooh and she and are now third-party marketplaces kind of competing with a very similar assortment and yeah both both are capturing. Pretty pretty significant attention of us consumers. Scot: [13:57] The did you get booed off the stage or they were like you. Jason: [14:03] No not theirs I think people are were I suspect people are slightly less informed than they should be on them and I feel like people are interested in we're taking note and then I did a third session for the CMO marketing Council on, generative AI there are a bunch of other sessions on AI as well but I kind of did a deep dive on some of the Commerce use cases and I'm, particularly interested there is a lot of new I mean there's new stuff every week and there's a general stuff that you can imagine, being applied to Commerce but like Google launched a new generative AI feature for apparel try on, that's remarkable like so you upload a picture of yourself and you pick any of these garments and it shows you that garment on you and it's not. [14:58] Some stupid rendering where it's like you know a gif on top of you. Or you know some distorted thing like the garments flow on your body type but in a very realistic way and this is a functionality that a few websites have offered for a while with really complicated 3D models and really expensive. Product detail Pages because they have to scan all the apparel and have to get you to take a picture of your body to scan your body and it's like a cool experience but it's a lot of work to get there in this Google thing just does it with a couple of flat images and it's. [15:35] It's really pretty remarkable so I you know I definitely think the the future of a Peril shopping and a bunch of visual categories. Is going to be you know seeing this stuff on a realistic representation of you. And they have another feature coming out soon that they call scene Explorer which is kind of the, the augmented reality hold your camera up to the Shelf at the store and overlay all the products it sees on the Shelf with all the digital product detail from, from the Google catalog which is interesting. Scot: [16:09] I was gonna ask you about the Google thing because when it was announced there was some confusion where it looks like you could say it had like somebody types some Matrix of 256 body types and you could say that's me and you could see the body type not you but you're saying you can actually upload your own picture. Jason: [16:27] Yeah so the the confusion is understandable because they launched a feature with a predetermined set of models. There was kind of a proof of concept and so you could like pick a model and they had models with different body types and so you know and ethnicity so you could see kind of your ethnicity with your body shape and then three weeks later they said and here's how you upload your own picture. And so they're technically two different products but they happen in such close proximity you're like I wonder why they launched the first one. And In fairness the first one is a like in available to use API that Commerce sites can use now the second one is kind of a science. Like proof of Technology concept that they've released to the academic Community but I don't think they've released it for commercial use yet. Scot: [17:21] Ian timing-wise I don't know if this was before after your show there but Shopify has their new kind of like co-pilot kind of like, a eyepiece it's really more at the store level though. And you got a lot of buzz but I looked at it it just seemed like a fancier wizard for setting up stuff but God it didn't seem as game-changing as some of the Google stuff. Jason: [17:46] Yeah yeah although it is interesting that just everybody's building that Rai into every product right like you know I think someone said recently like. Like every text box on the Internet is going to get a large language model. Scot: [18:02] Yep the expectation is you can just like talk to these things and having to do stuff for you so it's going to be. Jason: [18:06] Exactly yeah yeah so it's interesting and that was for sure a Commerce it interrupts Nexus that was probably like 80 or 90 percent of the conversation was AI base so it was kind of. It was fun for me to talk about a few things that weren't a i based because it was getting getting a little tiresome and fun fact. Nexus if you recognize those dates July 10th through the 12th it's because it was during Amazon Prime day. Scot: [18:33] Yeah yeah and anything else before I move on. Jason: [18:39] No I think those those were the big things you know two shows that are well worth attending for for folks that are looking for Commerce events and I'd say you know congratulations to both for. For putting on a good growing robust events in a in a semi challenging climate to get people's attention. Scot: [19:01] So you know there's always the what you talked about in the front of the hall and then the back room chatter what's what's the back room chatter what's top of Mind are people worried about and by people I mean people in our industry are they worried about the recessionary headwinds and inflation or do they you know they feeling pretty good about. Holiday this year what's kind of the scoop. Jason: [19:26] So I don't know I might even say there's two tears there's like what's the normal conversation in the hallway and I do think there's a lot of conversation about. What's going on in the industry right now from a momentum standpoint and and I think that the. The sort of Top Line there is it's complicated like it's really weird like there's, there's economic indexes that are becoming more favorable I mean we're seeing like the inflation numbers come down, you know there's still some data to suggest that the US consumer is in like pretty good Financial shape All Things Considered, but there's a lot of indications that consumer spending is slowing down and, you know we're just coming into kind of Q2 earnings season I think Amazon is going to report next week and so obviously we'll do a show about that but, you know a lot of retailers have kind of reported soft q2's and even more alarming they're lowering their guidance for the back half of the year so you kind of simultaneously have some like. [20:31] Decent economic news and Pew no more economists are starting to say hey a soft Landing is possible and maybe we're going to avoid a recession which you know I feel like. The majority of economists earlier in the year we're pretty convinced that we were going to end up in a recession and so that would feel favorable but then at the same time, customers feel like they're cutting back and you know a lot of growth indexes are kind of slowing so I feel like there are variations of what the heck is going on with all of that when I like privately talk to people and get into a lot more specifics, I have to say I am not optimistic for a robust holiday I feel like a lot of people. Are gearing up for a pretty challenging holiday with pretty deep discounts, like there already is a Slowdown in sales and so people are worried that they're going to be in a bad inventory position for holiday and they're just seeing. Consumers in continue to trade down there seeing, sort of elective category product categories really start to take a dip and you know more consumer budget going to Necessities versus wants and so. It is increasingly sounding like it's going to be a challenging holiday especially from a margin. But I hope we're all wrong. Scot: [21:57] Is that shared by folks or that's kind of like what the big gun on the elephant in the room is base. Jason: [22:03] No that's I when I talk to retailers about like what they're bracing for and you know what their their Play books are for holiday and you know people are talking about expecting to see deeper discounts. More competition on discounts which than roads margins and you know some some traditionally stalwart categories being soft and stuff like that. Scot: [22:26] Cool well you mentioned primeday and it wouldn't be a Jason and Scot show without some. [22:46] That's right so unfortunately Amazon doesn't announce their second quarter results until Q3 and then we'll get the real well July they won't really talk about primeday but we do have some Amazon news coming and we'll do you doing a show if the universe aligns for us around those results but until then we can talk about primeday first of all did you end up buying anything this year. Jason: [23:10] I did I feel like I talked in the show every year about, over buying on like cables and chargers and I did do all of that again, the other I bought some I think I mentioned on the show before that I moved from a condo to a house in the last year and so we have this new thing that we didn't use to have called patio furniture so I bought some. Like Furniture to hold the covers when it rains in Chicago some weird weird outdoor stuff. Scot: [23:45] Up getting some accessories one of my anchor multi-headed. Octopus things died and this is frustrating I thought I was buying another one and I specifically was searching on anchor I was on my phone and I was having to go fast and the thing showed up and it was like a no-name it wasn't an anchor device and it's already acting wonky so kind of. You know how they can advertise and like really get this is kind of the negative side of some of the Amazon experience these days I was pretty sure I was in an anchor only mode but but a non anchor product snuck into my cart I end up getting up. But it was cheap so there you and it doesn't work so yeah that was a bummer. Jason: [24:29] Yeah if you want to buy like cheap no-name stuff you should buy it from Tim oh it'll be like 99 cents. Scot: [24:36] Yeah no like wish does it take six months to show up her. Jason: [24:39] No it's you know so Tim who is seven to ten days and they offer you a shipping guarantee so you get like store credit if it doesn't arrive in 10 days. Scot: [24:54] That's good cool well what did you see on Amazon Prime day I'll do a little Wall Street piece but I thought you may hit some of the high notes. Jason: [25:04] Yeah so a you know primeday is important just because it's primeday but also a lot of people use it as sort of kind of a first indicator of what the second half of the year is going to look like so this year was on the 11th and 12th it's been 2 days for, for a number of years now and you know Amazon doesn't really report anything very useful about primeday it's everything's a record. [25:29] They did more than they did last year which they're always going to do more than they were last year, but they don't give you any real numbers so Adobe is the most commonly cited, some estimate of primeday an adobe estimates twelve point seven billion dollars were sold on primeday which is up 6.1 percent year over year, now A Wrinkle In These third-party estimates is none of them are just estimates of Amazon. They all you know talk about this phenomenon of other retailers doing sales on primeday and so they're actually measuring, e-commerce sales on the primeday is not just Amazon sales so they're saying industry-wide, 12 point 7 billion in sales up 6.1 percent year over year, which is robust there were people that were forecasting would be bigger than that the other forecast I've seen was emarketer emarketer with same ballpark they estimated thirteen point five billion, they said about eight of the billion would happen on Amazon and 5.5 billion of that was going to happen off Amazon, both of those are us estimates so that would you know be decent growth it would be a deceleration from, from the last few years of primeday growth. Scot: [26:50] Yeah the so one of my favorite reports was from Colin Sebastian who's a friend of the Pod and he's from Baird and he basically said that they thought it was an acceleration so meaningful, so Amazon reports items sold and then they take that and some proprietary data and they're saying it was a 20 to 25% you're over your rent increase and they ended up increasing Q 3 is estimates based on them so it'll be interesting to see you know, where it's going to fall on that so that seems like the bookends we're hearing are six percent and 25% that's a pretty big big range to see where it's going to fall into the will never disclose, Axel primeday results but, we'll know when they announce Q3 if they beat her exceed that that it was kind of towards the high end and if they come in on the lower end of the range well no it's more like that six percent. Jason: [27:51] Yeah yeah and that'll be interesting 25% in the current climate would be pretty darn impressive not saying it's not true but you know you look at like the last couple quarters of Amazon's growth they weren't that high you know you look at the end retail Industries growth, not near that I so like if they're driving 20-25 percent that would be big, yeah and I guess we'll never win we'll never know for sure did anything else jump out at you in The Baird report. Scot: [28:20] That was the meat of it they were just really focused on that a little little things in there like last year there was a lot of supply chain issues and lot of reports product not getting to people it does seem like this year they things work a little bit more flawlessly so there was some, some just Optical stuff like that. Jason: [28:39] Yeah I really didn't hear the many glitches in this year's primeday which you know it's one of the sort of like highest demand is the year so you know it is a day when you would uncover glitches I saw a bunch of other a smattering of other interesting data points about Prime from various folks Adobe and it is in addition estimating sales they showed category growth and so they call that out like appliances was the big category growth with 45%. Up year-over-year household products were up 28 percent year-over-year Electronics were up 18% year-over-year apparel up 17% and then the big winner is Office Products which is up 76 percent, and at first that might surprise people but one thing to know about Office Products is they always do phenomenally well on primeday because primeday tends to fall right at the beginning of back-to-school shopping. [29:35] So it's kind of a perfect perfect storm there, yeah and then they also Adobe reports discount rates and here's where it starts getting interesting they said that on average Electronics were 14 percent off, apparel and toys were twelve percent off and that those were the deepest discounts and to put that in perspective on holiday of 2022, toys were 22% off consumer electronics were twenty-three percent off and a pair of was 14 percent off so that data would imply that the discounts have Prime were. Not as significant as the discounts, that we you know Tennessee over holiday period another does that surprise you at all. Scot: [30:24] No I dunno you know so since we're in the this kind of economic situation I think the consumer is really. Not getting off the dime unless they have deeper discounts and I think they probably had a pretty good data science reason for the. Jason: [30:43] Yeah so then one interesting thing which also says something about the consumers Health the. Buy now pay later use was up 20% on primeday and represented 6.5 percent of all sales. So that you know quite that's been a growing payment type for a while but I would argue it's kind of plateaued and so it's interesting to see that big big step up on prey. Scot: [31:08] That's a firm right there married to a firm set. Jason: [31:12] Well so on Amazon but again all these debts are this kind of like, everybody is primeday and so I think that does include like Target and Walmart sales which are not a firm so so it's all those guys karna and affirm and, and there's too many to name these days but then to me some of the interesting things were like who participated in primeday and so you know a. A digital marketing agency Acadia that tracks this stuff pretty close and that Q Masters works for who who I think is one of the really smart voices on Amazon sellers they reported, this year eighty percent of all Amazon sellers participated in primeday in some way and from their methodology last year 69 percent participated so it's. [32:12] The participation levels continuing to increase in its nearing 100 percent of all Amazon sellers participating in primeday which, isn't super surprising it seems like primeday is a pretty successful important thing to participate in, they also said in general that primeday that's ours had to spend fourteen percent of their total revenue on primeday on Amazon digital marketing so that came from momentum Commerce that estimated that so that's a, pretty high, on top of the take right you know that's that's just all the Amazon marketing services and then a particularly interesting take was from our friends Joe it Marketplace pulse he reported that, 150 Brands were promoting by with Prime on their own websites, on primeday which would be up 10x from last year where there were like 15 Brands using by with primeday. [33:17] So you know just interesting how it's all playing out with kind of Amazon expanding off-site like all these other retailers getting in the market I feel like the vibe, there have been other years when a lot of other retailers more directly counter programmed against primeday in this year. There were a lot of sales on primeday for sure but it almost felt like more retailers did like Fourth of July sales and almost tried to. Preamp primed a little bit as opposed to completely focus on. Scot: [33:48] Yeah I guess we won't know until the data comes out windows so we won't have that. Jason: [33:55] Yeah so the. Scot: [33:56] While. Jason: [33:56] The Debbie Downer. Scot: [33:58] Anyone. Jason: [33:59] This is you know primeday is actually in Q3 right so we're we're just going to start getting cute to data here like the US Department of Commerce Q2 data for e-commerce will come out in mid August, Amazon report Q2 next week and then a bunch of other retailers in the next couple of weeks but that'll all be Q2 data in this primeday stuff is all cute 3 so it's it's going to be you know four months down the road before we have. Have more clarity on that and will be you know well into holiday when we get that clarity. Scot: [34:32] Yeah well speaking of data I saw you had a tweet where you went through some of the new Commerce data what are you seeing there. Jason: [34:41] Yeah so obviously we talked about the US Commerce data every month so last week just after interrupt Nexus on July 18th there's Department of Commerce released its June data and, this is one of those it's complicated these results don't seem that that favorable kind of stories June retail sales overall were up six percent from June of last year which is a pretty meager, growth rate and a significant deceleration so if you go year to date January through June sales this year are only up 1.9 percent, versus last year and again like normal retail years sales tend to go up about 4% a year the last three years you know largely impacted by the pandemic we've had the three highest growth rates in the history of retail so they're all much higher than four percent so only being up 1.9 percent year-to-date is a, pretty disappointing place to be it's still. Healthy amount from before the pandemic so year-to-date we're up bike 35% from before the pandemic, you know what everyone immediately asks when you talk about these numbers is well what does inflation due to them and if you adjust those numbers from PlayStation year-to-date we're down 2.8% and we're only up 14% from before the pandemic so. [36:10] You know that reflects you know a consumer that's being pretty conservative with their spending. And that you know is a worried sign going in a holiday if we only grew you know less than 2% or you know on a real adjusted basis We Shrunk three percent from last year. We don't get great monthly data for e-commerce we get better quarterly data so the monthly data we get is this thing called non-store sales which is kind of like. Cattle catalogs and e-commerce and it's a little bit of a broader catalog but it was up. [36:46] Nine point nine percent in June which means year-to-date we are up 7.9% for, non store sales and so that's reflecting kind of a return to typical e-commerce growth rates like before the pandemic e-commerce would grow 10 to 15 percent. Year-over-year in brick-and-mortar with grow 4 percent. At one point during the pandemic we had an inversion where retail is actually growing faster than brick-and-mortar than e-commerce and e-commerce has over the last couple quarters been kind of, flipping the script and kind of going back to normal and so at the moment we have this thing where e-commerce growth is back to its normal, eight to ten percent level and brick-and-mortar is well under it's normal for percent level. Um so that's kind of the Commerce story and again will get better e-commerce data because will get the Q 2. E-commerce data next month. I did have one funny story I didn't mention when we're talking about the Tim ooh and she in stuff Tim ooh and she and are now suing each other. Scot: [37:59] They're in their Chinese companies room. Jason: [38:01] Yeah so Bo for Chinese companies Sheehan has a US headquarters in Boston I don't think Tim who has a US headquarters that I'm aware of, so she in which again has been around for a while is suing newcomer Tim ooh, by saying that Tim has been impersonating Sheehan on social commerce platforms including Twitter, where you know of course the verified system has been kind of, put in flocks and so Tim who is accusing Sheehan of creating a bunch of fake social media accounts to undermine. [38:42] She in and, Tim ooh is counter sewer not countersuing their separate suits Tim who sued Sheehan in US court for violating us antitrust laws because what Tim who is saying is that she and is trying to walk up all the factories in China and get all these factories to sign exclusive trade agreements to only sell products through Sheehan and explicitly to not sell through Tim ooh, and so Tim was trying to use us us antitrust wada sort of, who have all the playing field so you know and it just addition to being too fast growing sites that are winning winning consumers and and you know taking as a meaningful share of retail sales there now both be coming, jobs programs for lawyers just like every other retailer in America. Scot: [39:34] Yeah the I just don't think that's going to work I don't think the US courts are really going to find you like. Jason: [39:41] Yeah so definitely not it. Scot: [39:43] Hi going to say your evil Chinese company. Jason: [39:46] Yeah so I don't know I doubt it I doubt know so I think they all have standing to Sue and they're all obligated to follow us law so I think the suits will go through I do think there is a. All right Leah wrong there is a sort of anti-chinese sentiment in the US but I doubt that carries through to the courts I think that's a lot bigger deal for. Potential regulation against some of the things these companies are doing and there is a. [40:14] There's a complicated thing that both TNT Moon she and her getting partly accused of violating like, there's a a a cap, on Customs that shipments have to be worth over 800 dollars in order order for you to have to pay tariffs and you know meet all these import obligations so if you ship a container of clothes from China to the US you're going to pay tariffs on the import of those clothes and you're gonna have to comply with a bunch of laws like that the, clothes were made at a factory you know in a region of China that's known to violate human rights and all these things and there's this loophole that if your sale if your shipment is under 8:00 in value. [41:04] You don't have to do any of that and so when she and started they were shipping a lot of stuff straight from China and and it was all under this 800 our threshold and timbu is still shipping everything straight from China XI and has built a few warehouses in the u.s. so there, probably Blended but like there's a lot of talk on Washington about changing our trade treaties and lowering that minimum, to because there's a significant amount of shipments coming from China to the us that are. They're now under that threshold and taking advantage of that to not not be you know incur all these costs that the bigger companies are having to do. Scot: [41:46] Michael we will see it'll be funny to watch that one rattle through the courts and see who wins. Jason: [41:51] Yeah yeah yeah it's a you know it's all if you don't have a huge financial interest in it it's fun to grab some popcorn and just just follow the drama of all of it. Scot: [42:02] Cool any other exciting news you want to go into. Jason: [42:05] No I think that is everything on my list for for the this month I'm going to be, interested to see how Amazon earnings play out next year again there's a weird thing like, you know in general growth is decelerating the industry average is decelerating and our friends at Amazon and Walmart which are the two largest retailers in the US by a significant margin, Arbor of grow have historically been growing faster than the industry average which kind of means. There's not a lot of growth for the rest of the industry and so it'll be interesting to see whether that Trend continues, in with this Q2 data or whether you know the law of large numbers starts to kick in with these guys. Scot: [42:53] Yeah and if you have these fast Growers out here like these upstarts the Sheehan and the team is who are they taken care from that's that's always the ultimate question that we ask. Jason: [43:04] Yeah absolutely so we're going to have to continue watch and more data becomes available. Scot: [43:10] Cool so do you have any trips coming up that people need to be worth any appearance. Jason: [43:14] I'm all vacations all the time now so. Scot: [43:17] Having done three Keynotes you're burned out. Jason: [43:20] I am not of course I'll be at every show so I think next up for me is eat a least in Boston so if any talks are planning on attending that or in the Boston area, drop me a line and we can meet for a Starbucks coffee and you can give me a hard time about why you wish Scott was there and not me. Scot: [43:40] Cool and then on our docket we have August 3rd as Amazon earnings will try to get a show out pretty close to that one and then we've been promising folks a deep dive I get notes all the time and now that you've done a talk on one that will that should be helpful because now you've hopefully got some slides that we can use as an anchor it so we'll have to get that in the can once we get back to a more normal schedule here. Jason: [44:04] Yeah and that's a deep dive on generative a I assume you're talking about. Scot: [44:07] Yeah yeah yeah I do too cool. Jason: [44:10] I love it well we'll give back some time to users so if you appreciate this nominally shorter episode feel free to give us a five star review and encourage us to be briefed more often. Scot: [44:24] And until next time. Jason: [44:26] Happy commercing.

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