Podcasts about google ad grant

The Google Ad Grant is like a dream come true for churches. Google offers $10,000 in free advertising every month, helping ministries reach more people online. But before you jump ... Read More

In this episode of The Pro Church Marketing Podcast, we're diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks's Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 Analytics. Whether you're a church using the Google Ad Grant or a nonprofit running paid ads, this episode shows how conversion tracking can be the key to unlocking performance. Learn how to stay compliant with Google's ad grant rules, get practical steps to set up tracking without coding, and discover how to use that data to improve your website's effectiveness and campaign results. You'll also hear real-world examples of how small changes on your website can lead to major gains—and how not tracking your conversions could be costing you clicks, opportunities, and even your grant. ✅ Great for churches, nonprofits, and anyone managing Google Ads! #GoogleAdGrant #ConversionTracking #ChurchMarketing #FaithworksMarketing #NonprofitMarketing #GoogleTagManager #GA4 #DigitalMissions

In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren't leading to engagement—this episode is for you. We're talking all about your church website and how it can make or break your ad performance. You'll learn: Why Google rewards content-rich, relevant landing pages How to write effective content that aligns with your ad campaigns The importance of strong calls-to-action and clear navigation How to optimize for mobile and improve page speed Common mistakes that tank your ad performance (like vague headers and third-party links) Jono and Melissa also share insights on conversion optimization, what Google considers a quality score, and why your website content plays a key role in both ad performance and SEO.

This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025!

Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the right keywords and language to reach your target audience → Strategies for creating high-performing ad variations → Tools and resources to supercharge your Google Ads campaigns → Common mistakes to avoid when running Google Ads Want to skip ahead? Here are key takeaways: [9:38] Treat the Google Ad Grant like a commercial campaign, not just “free money.” Even though you aren't paying for the ads, you want them to be successful and generate income for your organization. [15:02] Focus on driving traffic to functional parts of your website, like landing pages. Have a clear CTA but don't have them go straight to a donation page necessarily. [33:37] Use long-tail keywords to target specific audiences and avoid broad, expensive terms. This helps with getting the right people to click on your ads and have better quality visitors that are going to be interested in the work you do. [35:02] Maintain a list of negative keywords to exclude from your campaigns. This will ensure you aren't accidentally targeting people that aren't the right fit for you. [39:10] Leverage free tools like Google Ads Keyword Planner, SEMrush, and Facebook ad transparency. This can help you figure out what keywords to utilize to reach your goals. Resources: Google Ads Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/ SEMrush: https://www.semrush.com/ Andrew Laws Andrew Laws founded the yeseo.io SEO Agency and has been battling SEO for over 25 years. When he's not in the office helping clients grow, he can be found in the studio or on stage, making very loud noises. Andrew loves to talk about mindset, personal growth, business development, neurodiversity and odd music. Learn more at https://yeseo.io/ Get a few website audit by visiting https://yeseo.io/audit/ https://www.youtube.com/@yeseo-agency Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Some of the world's best creative tools are deeply discounted - and sometimes even free - for churches and non-profits. But how do you access these discounts and what are the eligibility requirements? Today, we've compiled a list of the top 20 free and discounted software platforms and creative tools for churches and non-profits.   ============================= Table of Contents: ============================= 0:00 - Intro 1:46 - Resolve 3:39 - Nucleus Free Website Makeovers 5:29 - Canva For Non-Profits 8:04 - Blackmagic Camera App 9:23 - iPhone Camera App 10:17 - Adobe Creative Cloud 13:50 - Quickbooks 14:30 - Microsoft Office 14:56 - Zoom 15:49 - Google Ad Grant 16:13 - Google Workspace 17:20 - Calendly 18:11 - Buffer 18:40 - Vista Social & Bonfire 19:15 - Miro 19:32 - 1Password 22:35 - Trello 23:00 - ClickUp 24:08 - Notion 24:20 - Dropbox 24:42 - Auphonic   IMPORTANT LINKS - Resolve: https://www.blackmagicdesign.com/ca/products/davinciresolve - Nucleus Free Website Makeovers: https://www.nucleus.church/makeovers - Canva For Non-Profits: https://www.canva.com/canva-for-nonprofits/ - Blackmagic Camera App: https://www.blackmagicdesign.com/ca/products/blackmagiccamera - Adobe Creative Cloud: https://www.techsoup.org/adobe  - Quickbooks: https://www.techsoup.org/intuit  - Microsoft Office: https://www.techsoup.org/microsoft  - Zoom: https://www.techsoup.org/zoom  - Google Ad Grants: https://www.google.ca/grants/ - Google Workspace: https://www.google.com/nonprofits/offerings/workspace/  - Calendly: email support@calendly.com - Buffer: https://buffer.com/nonprofits - Vista Social: https://vistasocial.com/nonprofits/ - Bonfire: https://www.bonfire.com/fundraising/nonprofits/  - Miro: https://miro.com/npo/ - 1Password: https://1password.com/for-non-profits/ - Trello: https://www.atlassian.com/licensing/purchase-licensing#pricing-discounts  - ClickUp: https://clickup.com/teams/non-profit  - Notion: https://www.notion.so/nonprofits  - Dropbox: https://www.techsoup.org/dropbox  - Auphonic: https://auphonic.com/pricing  - The Church iPhone Filmmaking Masterclass: https://youtu.be/6OWGVAuYSEk?si=N3pdkqp7TyaVZlef - Magic Formula for Cinematic Church iPhone Videos: https://youtu.be/rCrW6kS_cYc?si=6qgtrk89HS_mfcro - Don't print Church Bulletins, do this instead!: https://youtu.be/W3MEJ_6NYGA?si=QF5Snff0fb_aJNCw   THE 167 NEWSLETTER

If you're frustrated trying to spend your church's Google Ad Grant, you're not alone. In this episode, Jono Long breaks down practical ways to make the most of your $10,000 Google Grant budget each month. Learn why spending the entire grant is challenging, how to set up essential tools like conversion tracking, and why having multiple ad groups per campaign can make all the difference. Jono also shares creative ideas for connecting your church's unique offerings—like community food pantries or even a church dog park! Whether you're a beginner or an experienced marketer, this episode will give you insights and inspiration to drive more online engagement for your church. Don't miss these tips to unlock the full potential of your Google Ad Grant!

Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget. George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors. The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support. Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution. Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement. Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.

Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget. George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors. The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support. Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution. Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement. Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.

Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online. What you'll learn: → The key factors Google uses to rank websites (E-A-T and YMYL) → Strategies for creating high-quality, user-friendly content → The importance of internal and external linking → How to optimize blog posts for better search visibility → Tips for updating and repurposing existing content Want to skip ahead? Here are key takeaways: [03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors. [08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness. [10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility. [14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch. Resources Rank Math SEO: https://rankmath.com/ Yoast SEO: https://yoast.com/ Ep 88 | Google Ad Grant and How to Maximize it: https://thefirstclick.net/88 Ep 271 | Turning Existing Content into Blog Posts: https://thefirstclick.net/271   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be involved, and how to make it craveable so your audience wants more. What you'll learn: → Why creating regular content is crucial for nonprofits → How to build a collaborative content marketing strategy → Tips for creating effective, repurposable content → Tools and resources to make the content creation process faster and easier Want to skip ahead? Here are key takeaways: [01:36] The importance of driving new content value to your website on a regular basis. Regular updates not only keep your audience engaged but also improve your site's SEO, making it easier for potential supporters to find you online. [03:36] How blogs can be a valuable asset for your Google Ad Grant efforts. By creating content that aligns with your ad keywords, you can drive more targeted traffic to your site and maximize the impact of your grant. [07:41] The need for cross-team collaboration to generate relevant content ideas. By leveraging diverse perspectives and expertise, you can generate a wealth of relevant and engaging content ideas that resonate with different segments of your audience. [09:21] Strategies for repurposing existing content like podcasts and videos as blog posts. Whether it's turning podcast episodes into blog posts or creating articles from video transcripts, repurposing allows you to maximize the value of your content and reach a broader audience. Resources EP 259 | Setting Up Your Website to Maximize the Google Ad Grant Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of the Pro Church Marketing Podcast, host Jono dives deep into the intricacies of the Google Ad Grant, a valuable resource providing non-profits with $10,000 in ad credits each month. Jono addresses common questions, such as the nature of the grant, compliance requirements, and best practices for managing ad campaigns. Listeners will learn how to maintain eligibility, avoid pitfalls, and maximize the grant's potential without incurring additional costs. With real-life examples and actionable tips, this episode is a must-listen for any church or non-profit looking to enhance their online presence through Google Ads. For more insights, connect with Jono on social media or reach out via email. Tune in and empower your ministry to reach more people effectively!

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Google Ads effectively. → Strategies for creating content that aligns with your audience's search terms. → Tips for using Google's Keyword Planner and other tools to find the right keywords. → How to craft a user journey that leads to conversions Want to skip ahead? Here are key takeaways: [0:00] What is the Google Ad Grant? It is a $10,000 monthly ad spend for qualifying nonprofit organizations. This allows you to have ads at the top of search in Google. [3:33] Start with your goals first. You'll want to create your ads around the ultimate goals for your organization. This helps you understand what pages of your website need to be updated or created to support ads. [5:49 ] Generate keywords that people are using for content you're creating. Tools like Google Keyword Planner and even the Google or YouTube search bar can help you understand the terms people are serching for that are relevant to your goals. It will also give you the language that people are using versus your jargon. Resources Google Keyword Planner SEMRush EP 41 | Grow your Email List with Quizzes EP 211 | 5 Email Automations To Help you Raise More Money EP 214 | Strategies for Growing Your Email List Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Welcome to the Pro Church Marketing Podcast! In this episode, host Jono Long delves into a humorous and insightful story from his youth pastor days in metro Atlanta. Join Jono as he recalls the frantic moments of nearly losing a youth group member at the bustling Atlanta Fest held at Stone Mountain Park. Through this story, Jono underscores the inevitable slip-ups in ministry and offers heartfelt encouragement to fellow church staff. Tune in to discover that you're not alone in your ministry challenges. Plus, learn how Jono and his team at Faithworks can help your church enhance its online presence with expert strategies for Facebook ads and the Google Ad Grant. Whether you're a seasoned pastor or new to church staff, this episode is packed with relatable experiences and valuable advice. Listen now and be inspired to keep pushing forward in your ministry efforts!

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.If you've encountered the Google Ad Grant program, you probably recognize that the program's valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast. Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.Connect with Jessica on LinkedInTools mentioned in this episode:Google for NonprofitsMozSEMRushList of requirements for Google for Nonprofits by countryPercent Charity LookupTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome to this episode of the Pro Church Marketing Podcast. I'm your host, Jono Long, and today I'm sharing my insights into the Google Ad Grants program and why your church or nonprofit should apply now if you want to be ready for the back-to-school season in August and September. The grant offers up to $10,000 per month in free Google ads, enabling your organization to reach people in your community by targeting keywords like "church near me" or "youth ministry." But managing these ads requires expertise because of Google's compliance guidelines and learning phase. I'll guide you through the application process and explain why it's essential to start early. I also provide practical advice on structuring your campaigns, such as creating multiple ad groups and using specific keywords to maximize the grant's potential. Join me for a free workshop on May 21st for a comprehensive guide to applying for and utilizing the grant effectively. Or, if you'd rather have some direct help, I'll share details on a campaign setup service that can get you up and running with one campaign for a one-time fee. Tune in to learn how to leverage Google's Ad Grants to reach more people and grow your church's online presence. Register for the FREE workshop at https://workshops.faithworksmarketing.com/register

**Whole Whale Podcast Episode: Innovations, Advocacy, and the Future of Nonprofit Strategy** In this enlightening episode of the Whole Whale Podcast, George Weiner, alongside digital strategist Nick Azoulay, unravels a series of compelling updates and discussions that span the gamut of nonprofit innovation, legal advocacy, and strategic insights aimed at navigating the dynamic landscape of the nonprofit sector. **Whole Whale's Google Ad Grant Cohort Announcement** George Weiner kicks off the episode with exciting news about Whole Whale's Google Ad Grant Cohort. Despite initial hesitance due to a busy schedule, the overwhelming interest from nonprofits has led to the program's return this summer, starting July 17th. Limited to 25 organizations, with priority given to internal clients, this initiative has been pivotal in advancing nonprofits' capabilities in managing the $10,000 a month Google Ad Grant. The cohort is designed to significantly boost participants' proficiency in digital advertising, akin to training them as members of the Whole Whale ads team. **Supreme Court's Examination of Homelessness Criminalization** The conversation shifts to a critical legal development as the Supreme Court of the United States (SCOTUS) scrutinizes the criminalization of homelessness, spotlighting a contentious case from Grants Pass, Oregon. This case challenges anti-camping laws under the Eighth Amendment, questioning the constitutionality of penalizing the unsheltered when no adequate shelter options are available. Activists and major advocacy organizations argue that such laws exacerbate the homelessness crisis, urging for more humane and inclusive solutions. This discussion underscores the complex, systemic issues surrounding homelessness, with George and Nick expressing deep concerns over the punitive approach and its implications. **FCC Restores Net Neutrality** The episode then delves into the FCC's landmark decision to restore net neutrality, a move that has sparked debate across political and business spectrums. This reinstatement ensures that broadband providers are classified as common carriers, promoting a free and open internet. While some critics fear it may hinder innovation and increase regulatory burdens, George and Nick highlight the broad support for net neutrality among nonprofits and advocacy groups, emphasizing its importance for equitable access to information and digital rights. **M&R Benchmarks for 2024** George and Nick analyze the latest M&R Benchmarks report, revealing trends in nonprofit marketing and fundraising. Key findings include a slight decline in online revenue, a significant increase in monthly giving, and the continued dominance of desktop devices for larger donations despite the prevalence of mobile traffic. The data presents a mixed bag of challenges and opportunities, with a notable shift towards increased advertising investments, particularly in radio spending. This segment offers valuable insights for nonprofits looking to refine their marketing and fundraising strategies. **The Pitch: A Philanthropic Spin on Shark Tank** Ending on a high note, the episode highlights "The Pitch," an innovative event hosted by the United Way of Metropolitan Dallas in North Texas. This philanthropic twist on Shark Tank sees five local nonprofit startups competing for $275,000 in funding, presenting their solutions to community issues before celebrity judges and a live audience. George and Nick applaud this creative approach to fundraising and awareness, recognizing its potential to foster community engagement and spotlight the impactful work of nonprofits. In closing, the episode not only informs but also inspires, urging nonprofits to embrace innovation, advocate for justice, and strategically navigate the challenges and opportunities ahead. With a blend of humor and heartfelt discussion, George and Nick provide a comprehensive overview of the latest developments affecting the nonprofit sector.

**Whole Whale Podcast Episode: Innovations, Advocacy, and the Future of Nonprofit Strategy** In this enlightening episode of the Whole Whale Podcast, George Weiner, alongside digital strategist Nick Azoulay, unravels a series of compelling updates and discussions that span the gamut of nonprofit innovation, legal advocacy, and strategic insights aimed at navigating the dynamic landscape of the nonprofit sector. **Whole Whale's Google Ad Grant Cohort Announcement** George Weiner kicks off the episode with exciting news about Whole Whale's Google Ad Grant Cohort. Despite initial hesitance due to a busy schedule, the overwhelming interest from nonprofits has led to the program's return this summer, starting July 17th. Limited to 25 organizations, with priority given to internal clients, this initiative has been pivotal in advancing nonprofits' capabilities in managing the $10,000 a month Google Ad Grant. The cohort is designed to significantly boost participants' proficiency in digital advertising, akin to training them as members of the Whole Whale ads team. **Supreme Court's Examination of Homelessness Criminalization** The conversation shifts to a critical legal development as the Supreme Court of the United States (SCOTUS) scrutinizes the criminalization of homelessness, spotlighting a contentious case from Grants Pass, Oregon. This case challenges anti-camping laws under the Eighth Amendment, questioning the constitutionality of penalizing the unsheltered when no adequate shelter options are available. Activists and major advocacy organizations argue that such laws exacerbate the homelessness crisis, urging for more humane and inclusive solutions. This discussion underscores the complex, systemic issues surrounding homelessness, with George and Nick expressing deep concerns over the punitive approach and its implications. **FCC Restores Net Neutrality** The episode then delves into the FCC's landmark decision to restore net neutrality, a move that has sparked debate across political and business spectrums. This reinstatement ensures that broadband providers are classified as common carriers, promoting a free and open internet. While some critics fear it may hinder innovation and increase regulatory burdens, George and Nick highlight the broad support for net neutrality among nonprofits and advocacy groups, emphasizing its importance for equitable access to information and digital rights. **M&R Benchmarks for 2024** George and Nick analyze the latest M&R Benchmarks report, revealing trends in nonprofit marketing and fundraising. Key findings include a slight decline in online revenue, a significant increase in monthly giving, and the continued dominance of desktop devices for larger donations despite the prevalence of mobile traffic. The data presents a mixed bag of challenges and opportunities, with a notable shift towards increased advertising investments, particularly in radio spending. This segment offers valuable insights for nonprofits looking to refine their marketing and fundraising strategies. **The Pitch: A Philanthropic Spin on Shark Tank** Ending on a high note, the episode highlights "The Pitch," an innovative event hosted by the United Way of Metropolitan Dallas in North Texas. This philanthropic twist on Shark Tank sees five local nonprofit startups competing for $275,000 in funding, presenting their solutions to community issues before celebrity judges and a live audience. George and Nick applaud this creative approach to fundraising and awareness, recognizing its potential to foster community engagement and spotlight the impactful work of nonprofits. In closing, the episode not only informs but also inspires, urging nonprofits to embrace innovation, advocate for justice, and strategically navigate the challenges and opportunities ahead. With a blend of humor and heartfelt discussion, George and Nick provide a comprehensive overview of the latest developments affecting the nonprofit sector.

We're continuing our series on new donor acquisition—and today we're getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren't taking full advantage of the Google Ad Grant because they don't know it works, or because they don't have a clear strategy on how to use it. In today's chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.  We get into the 3 key steps for a digital donor growth campaign:Creating a valuable resource for a community that aligns with your missionGetting the resource into donors' hands using the Google Ad GrantConverting these new relationships into lasting supportChris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

How can a perfectly crafted cold email turn heads in the corporate world? Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you'll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails. Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last. Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."Resources & LinksJoin me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com. Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.Tune in to Chris Barlow's first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Get ready to sip on some essential knowledge with Sabrina Walker Hernandez on 'Sipping Tea with Sabrina' as she uncovers the secrets of 'Google Ad Grant for Nonprofits.' Joining her is the esteemed Google Ad Expert, Jodie Mason, as they delve into everything you need to know about applying for, managing, and leveraging the Google Ad Grant for your nonprofit. From application tips to strategies for success, discover how this grant can skyrocket your revenue. Don't miss out on this insightful conversation that's sure to leave you brewing with excitement!

In this enlightening second part of the Google Grant series, join Jono and Melissa as they delve deeper into the practical steps of leveraging the Google Ad Grant for churches. Following up on their guide to obtaining the grant, this episode focuses on actionable strategies to effectively use the grant once acquired. From addressing common misconceptions about Google Ads for small to medium-sized churches to detailed walkthroughs on setting up your first campaign, the duo covers essential tips to maximize your grant's potential. Whether you're looking to enhance your church's online presence or curious about the intricacies of Google Ads, this episode offers invaluable insights into making the most out of this fantastic opportunity. Tune in to transform your digital marketing efforts and engage your community like never before.  

In this episode, we dive into the transformative world of Google Ad Grants and their impact on church growth and digital outreach. In this enlightening episode, we're joined by digital marketing expert and Faithworks Marketing's very own, Melissa Keane, to explore how churches can effectively leverage this powerful tool.

Delivered weekly, the Good Marketing Brief is a guide for the purposeful (that's you!) doing marketing for good. Each week Nhu Te and Noah Barnett are in the Feathr studio to unpack this week's insights and share commentary on the curated content.This week, Nhu and Noah talk about #GivingTuesday ... here's the brief:049: Your strategic blueprint for Giving Tuesday"Who's the new person??"^ Fair question ... I'm Nhu

Jessica King is dedicated to helping nonprofits expand the reach of their mission by maximizing their marketing. She works for Getting Attention, an organization that uses optimal strategies for managing Google's Ad Grant for nonprofits. From determining eligibility to applying and setting up campaigns, Getting Attention does it all for those working diligently to promote important causes. They help declutter websites and redesign them so that they are user-friendly and lead visitors to an action point, such as email sign-ups or donations. Jessica is an expert in building keyword strategies to help make information about nonprofit work more readily available in Google's search engine. These strategies impact both organic and paid sponsorship advertising. Using AI is one way to brainstorm ideas for search engine optimization. Google Analytics is another tool for managing marketing campaigns, though it can be difficult for the layperson without a background in marketing to navigate. Because of all the tools and programs available for marketing, it's best to hire a company like Getting Attention who can manage your campaigns, direct funds, and maximize your reach. By hiring someone to manage your grant expenditures, you are free to direct your energy towards the cause that brought you to the organization in the first place. Main Topics Google's Ad Grant program (02:20) User-friendly website design (05:35) Eligibility for Ad Grant (10:20) Requirements for usage of funds (14:55) Organic vs. sponsored search results (19:05) Keyword research strategy (21:00) Using AI as a brainstorming tool (24:55) Google Ad Grant can help with events (26:08) Multiple websites for a single nonprofit (28:35) Ads for social impact (31:15)   Episode Linkshttps://gettingattention.org If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

In this episode of the Pro Church Marketing Podcast, host Jono Long delves into a common challenge faced by churches and faith-based nonprofits: underutilizing the Google Ad Grant. Many organizations acquire the $10,000 monthly grant from Google but struggle to spend it effectively. Jono addresses this issue by focusing on one crucial aspect: AD QUALITY. He explains how Google's ad quality score plays a pivotal role in ad performance and offers insights into improving it. Listeners will discover key factors such as expected click-through rate, ad relevance, and landing page experience that can make a significant difference in utilizing the grant to its fullest potential. If you want to harness the power of Google's grant to reach more people and grow your ministry, this episode provides valuable guidance and practical tips. Don't miss out on this essential advice to maximize your online presence and make the most of Google's generosity for your church or nonprofit.

Discover how your church can leverage the power of the Google Ad Grant to reach more people online in this episode of the Pro Church Marketing Podcast. Host Jono Long breaks down the basics of the Google Ad Grant program, explaining how it works, who's eligible, and how churches can use it effectively to boost their online presence. Don't miss this opportunity to learn how to utilize Google's resources to grow your church without breaking the bank. Tune in now and take the first step towards expanding your church's reach in the digital world.

Did you know that Google is giving non-profits $10,000 a month in FREE money to spend promoting themselves? Yes, it's true. They really do give you that money. It's called the Google Ad Grants. The problem is not everyone knows how to effectively use it. That is why Jesse Carbo with Digital Missions Project joins the podcast. He shares different tips and how to get started with Google Ad Grants.  Subscribe: Apple Podcast | Android | Spotify | RSS  ACTION STEPS: Share your thoughts! What do you think? What other Google Ad Grant tips would you share? Share below or on social media by connecting with Tom. If you want to connect with Jesse you can find him at DigitalMissionsProject.com. Join the Digital Bootcamp Facebook Group. To learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers as we share resources, tools and digital trends to see how we can reach more people for Christ with these tools. Looking for Digital Ministry Coaching? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here.  If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it. Sign up for the Sidekick Scoop Weekly Email. Each Friday get a fresh email with content from all over the ministry world (especially online and student ministry topics) and be encouraged in how you can minister more effectively in today's world. If you have an idea for a topic or a person for Tom to interview for a future podcast episode, email tapounder@gmail.com.

We discuss different ways to increase leads on your site through personalization with the Head of Partnerships from Optimonk, Eric Melchor.   Website Personalization is the human-centric approach to CRO that focuses on the customers' needs first. It is about creating more relevant customer journeys that are unique, remarkable, and meaningful on a personal level. A journey that starts with a personalized welcome message, which is improved by relevant product messaging, and ends with an irresistible offer, tailored to each customer. In our Personalization Bootcamp, I'll give you a deep dive into the art and science of website personalization. I'll show you how to use website personalization to grow your subscriber list, get more leads, and boost the ROI of all your marketing activities – all at the same time!   Transcript   [00:00:00] Track 3: Welcome to the using the Whole Whale podcast, where we learn from leaders about new ideas and digital strategies making a difference in the social impact world. This podcast is a proud production of Whole Whale a B Corp digital Agency. Thank you for joining us. Now let's go learn something. [00:00:27] Track 1: This week on the podcast we have Eric Melcor from OptiMonk. And as I understand, OptiMonk helps brands sort of personalize create, custom experiences on this site so that they can, uh, make more relevant content. And he is the partnerships and personalization ambassador. Beyond that, uh, Eric, uh, is big in, uh, European startups as a podcast host. [00:00:57] He is a self-proclaimed mediocre tennis player and also, uh, passed founded fly movement.org. Uh, a nonprofit focused on, uh, I guess youth health and, and tracking them. And this was based in Texas. So Erica, welcome to the podcast. Thanks for. [00:01:16] eric_melchor: Hey, George. Pleasure to be here. Thanks for having. [00:01:20] Yeah. And I will say it was, uh, you know, it's interesting how various guests find their way here, and in this case, I have to hand it to you. Uh, you wore me down on email. [00:01:29] email. [00:01:29] honestly, and the way I'll say this, the way you did it was very clever because, you know, after a number of these, I'll just be honest, they get a lot of random, Hey, look at our software. [00:01:39] George: Look at our software. , you actually did the homework. Listen to a podcast and then ask me, uh, the following [00:01:45] eric_melchor: following [00:01:45] George: how does [00:01:46] eric_melchor: does [00:01:47] George: moon cut his hair? To which I had to see the answer and it was, he eclipses it. Um, perfect. I mean, it's just per, I was like, damn it. He has my attention now. Ah, and clearly that's your job, getting people's attention and then moving that toward a goal, a conversion. [00:02:07] Track 1: Can you tell me a little bit. Your work and your approach. [00:02:13] eric_melchor: Yeah. Well, George, I, I guess a question for you. Have you ever gotten a handwritten letter before? [00:02:19] George: I have gotten a handwritten letter before from not [00:02:22] eric_melchor: not [00:02:22] George: mom, but I have gotten handwritten runs from my mom as well. [00:02:26] eric_melchor: And it pro, you probably felt delighted, right? You probably, it gave you a sense of importance. Right, that feeling. And so with Opti Monk, uh, we try to give marketers the tools that they need to give that feeling of delightfulness and importance to their website visitors in real time. like you mentioned, we are a website personalization platform, uh, that allows you to create different messages for different segments, and those segments can be. like your v i P donors, maybe they are new visitors to your website who, uh, you know nothing about. Maybe they're visitors from a specific channel, maybe like a, a volunteer website or maybe somebody who just made a donation. And so what we do is, uh, give marketers the opportunity and the tools. Very easy to do. By the way, it's mostly a drag and drop interface, and you don't need to have any coding experience, but to just take a step back and, and, and ask yourself, okay, if I was in this visitor's shoes and if I was a person that didn't know about my ngo, what is a good experience for that person? Or if I just made a donation, what would be a. experience for a post donation. and once you have the answers to those questions, then we give you the, uh, the ability to craft that experience, uh, in real time for your website, for those, for your audience, for those visitors. [00:03:50] Track 1: and I'm curious. We'll be shifting our, our conversation to how, how we get those conversions and different tactics, uh, for, for doing that. I'm curious though, how, how that's achieved, given the clamp down on third party cookies and the ability to like, understand who someone is, right? When someone shows up to the site, like, I go there, you don't know that I am George, you know that I am maybe coming from California because of my IP address. [00:04:15] What are the ways that I am beginning to customize somebody? Who they are versus what. [00:04:23] eric_melchor: Yeah. It's all dependent on the type of browser they use. Um, so it's, it's really based on cookies. If they're using Safari, we will recognize that data for. Unfortunately for maybe just seven days, but if they're using Google Chrome, then we can actually know who they are and recognize 'em for up to about a year. so it's dependent on the browser that, the browser that's somebody using, and it's all based on cookies. [00:04:48] Track 1: Gotcha. are, I mean, do you have concerns? We actually just released an episode of how the, you know, cookie apocalypse as we're joking and how cookies are just gonna get mowed over by updates. You know, obviously we've already seen it in Apple and the land of Apple, uh, but they could be coming for browsers like Chrome, you know? [00:05:10] eric_melchor: How [00:05:10] How. [00:05:11] do you view that as, you know, a shift in the landscape of personal. [00:05:16] landscape, uh, we kind of welcome it because we are investing a lot in zero party data and it's, it's really actually, and lemme just take a step back. What is zero party data? Zero party data is the data that's actually based on directly from your visitor. And so if, if you have somebody that comes to your website, you know nothing about them, maybe you just have like a, a nice message for them that just says, Hey, we wanna make this experience as pleasurable as possible for you, can you just let us know? [00:05:47] Are you somebody interested in volunteering? Are you an individual donor? Are you maybe a corporate donor or something else? And once they, they make an answer, then you already know a little bit about that person. and you could probably take 'em to the part of the website that's most valuable to them. But you can also, once they made that answer, you kind of tag them and then put them into a segment that can also be carried over to your email marketing programs and initiatives as well. And so a lot of our, the brands who use Opti Monk really take advantage of our, um, what we call conversational message. And you know this, like I mentioned there, there's different ways to start that conversation, but one of the most popular ways is just have a message that appears, uh, when somebody goes on your website, and again, it's asking. What are you interested in? You know, can you tell us who you are? You know, it's, it's, it's basically like a welcome and, and really trying to hold that person's hand and just take 'em to the part of the website that makes sense for them. And so we're not relying too much on. level data because a lot of this shift has been over towards how do you start that conversation? How do you get that engagement? How do you start those micro engagements so where you can start letting the person know that you're there to educate them, provide value, and ho their hand? [00:07:06] And that's where we're seeing a shift toward a lot of the top e-commerce brands. Start doing that at the very beginning, [00:07:13] Track 1: Gotcha. So it's a chat interface or it's a popup, or it's a form somewhere that says, what are you up to? [00:07:21] eric_melchor: Yeah. Yeah. And I think there's a big opportunity for NGOs because NGOs, in my opinion, most of them are focused on that. Do donate now button. think 99% of NGOs you go to, that's the main call to action. It's donate now and you really have to look for, uh, where to sign up for the newsletter. I, I mean, I was doing a little bit of research this morning, for example, world Wildlife Dot. Had a hard time finding out where to subscribe to. The newsletters. You gotta go at the very bottom and there's like a little text link that says subscribe. Same thing with charity water.org and another, uh, NGO called st baldricks.org. Right? It's like they're hiding it. For some reason, they're hiding that, that part of what could be a really good experience because not everybody just like in the, in the for-profit. everybody is purchase ready. And when it comes to NGOs, not everybody is ready to make a donation right there and then. so I think they're missing out on the opportunity to collect or basically try to get somebody's email so you can continue that conversation, tell them your story, tell them more about you, so when they are ready to make a donation, they can go back to your website and do just that. [00:08:32] So it it. there's very easy things that NGOs can do now to actually grow their subscriber list. Uh, and I could share a few of those, you know, with you during our conversation. [00:08:43] Track 1: Well, that's great. I think we are on the same team when it comes to believing that the, the, the smartest ask the lowest friction, highest yield play for social impact organizations. is around getting that email, that permission to communicate, to borrow from Seth Code. And that permission to communicate list is that first and most important asset because again, not just for the purposes of donation, but for awareness, identity alignment, for social change, you need that communication bridge. [00:09:19] And it's one that you own, you know, as, uh, as far as it goes. You don't own that Twitter. , you don't own that LinkedIn, like you don't own anything built on somebody else's. [00:09:35] eric_melchor: Yeah. Do you know how powerful that email is? And so years ago, God, it's been almost 10 years, but I created an NGO back in Houston, uh, and I ran it for five years. Ended it in 2018, and, um, when I ended it, I stopped sending out emails or updates about the initiative. I, I went back into MailChimp and I looked at my list and I, I was doing something that was related to, to that NGO years ago, and I thought it'd be great to just kind of let people know what I was doing. I sent in a campaign out, literally four weeks ago to that list that I have not communicated with in over five years, and my open rate was above 30. And so it is so powerful where just like you said, it's like those people, they're not necessarily following you on Instagram or maybe Twitter or TikTok, or maybe they are, but whatever you own that, that is like an asset that even if you don't use it, you know, on a consistent basis, you should. [00:10:36] You definitely should, over time you could actually send out a campaign with a thoughtful headline, you know, good educational, valuable content, and you're, you're still gonna get eyeballs. So it's very important. It's the, it's the most important thing you can do, as you said. [00:10:54] All right, So [00:10:55] let's jump into it. Uh, and maybe we can go [00:10:58] can [00:10:58] back and forth with ideas. Cause I really wanted to, to generate a little bit of value for the folks listening in terms of what they should be doing. And I love talking about this in q1, where you should be building your list, you know? Planting, planting the seeds before the tree, digging the well before you're thirsty. [00:11:16] Track 1: Insert metaphor here for here. Give me one of your more clever ideas for acquiring emails as a social impact organization. What do you got? [00:11:28] eric_melchor: Yeah, I mean, this one, this one to me is a no-brainer, and it's called, we call it sort of an exit intent popup. so e-commerce brands use this. If somebody's trying to leave the website and maybe they had something in their cart and it's like a little popup message that reminds them, Hey, you know, these, these are the items that are in your shopping cart, or, Hey, before you leave, you know, here's like a 10, 10% off coupon or something. But if you're a, a nonprofit, can use the same tactic. I mean, anybody. When they leave your website or they hit the uh, uh, the back button on the brows button, uh, just have like a little popup message that just says, Hey, do you wanna stay in the know and get our emails? And just have that little message there, appear when they are trying to leave your website. [00:12:13] And we see on average that that will give you email subscribers anywhere in the range of eight to 12%, which is actually much higher than trying to get somebody's email at the very. When you really don't know anything about them and they haven't even started browsing your website or clicking around. Um, so that's like one thing that I would highly recommend that NGOs start testing or experimenting with. [00:12:38] Track 1: and I love the fact that you put the caveat exit intent. Uh, I get very nervous when I see nonprofits throwing a popup in the, uh, time to first screen and interrupting the content, uh, layout and risking content layout shifts of the site load, which is a fancy way of saying it. Don't. Piss off Google with your pop-ups cuz you'll be hurting more than you are helping. [00:13:03] So yeah, I'm, uh, I'm on board with the exit 10. [00:13:06] eric_melchor: Yeah. Yeah, absolutely. Um, another idea, [00:13:11] Track 1: Go. Oh yeah. What I. [00:13:12] eric_melchor: Okay, another idea. And I'm on, I'm, I'm on the same page with you. I do not wanna show any popups during this entire experience what, what we have in this, in, in, in, in this platform. And I'm sure other platforms have the same thing as, as what we call a teaser. And a teaser is just like a little message that can fit like in the lower left-hand corner of your website. [00:13:33] And it's like a little message that just says, Hey, get our emails to stay in the know, you know? And it. It doesn't, it doesn't really stand out, but it does catch attention. Um, and if somebody wants to, if somebody's curious and they wanna click on that to see more information than they can, and once it's clicked on, then obviously, uh, like a pop-up would appear and it says, you know, you know, get our newsletters to stay in the know. [00:13:59] Please enter your name and email address right there. So that's probably the second thing that I would recommend. After the x and intent popup message, [00:14:08] George: I like it. Uh, well, I think I like it. I want to, I wanna see it, see it in [00:14:12] eric_melchor: For [00:14:12] George: know, it, I feel like there can be a bit of a, , um, malaise that sits in with layout based email asks, right? They're like, oh, just stick it in your foot or stick it in your head or stick it in the sidebar. You know, that that sort of basic block and tackle of like, are, is it around there? [00:14:28] And then like, eventually the, the person that's amazing, they can just sort of have screen blindness to these things. Uh, and so, you know, I feel like some things can get lost. [00:14:36] eric_melchor: screen. [00:14:37] George: Um one I really like that I kind of go to is, uh, uh, various ideas framed around a content locker being. Here is a bit of information for free, but here is the entire list of 101 dma, and if you want the entire list of 101 DMA, hand over your email and we will give it to you right here. [00:14:57] eric_melchor: email. Yeah, I, I mean if that works, then great. You can probably, you know, continue using that. I didn't think of that, of that one for NGOs. Um, but what's important though, I think no matter what is that you have the right message for the right target, right? And so if you have specific landing pages and you know that, hey, on these landing pages, uh, it's probably a good opportunity to try and capture somebody's email address for somebody who is not yet ready to make a donation. but we don't wanna lose them. Um, and so on those specific pages, then you. know, present some sort of content, that could be very appealing, such as, hey, if you wanna get the a hundred list of 101 dalmatians, you know, sign up here and we'll, we'll get it to you. [00:15:41] So I think there's key landing pages that maybe are appropriate for that. [00:15:45] Track 1: All right. What else? [00:15:47] eric_melchor: Um, well, I mean, to be honest, I mean, those are the two tactics that I would try. First obviously donate. Now is, is the main call to action for NGOs, but the exit intent, the teaser pop up, and then the right message will be the other thing that I think is very, very, uh, important and the right message. If an NGO is doing any sort of like paid me to advertising maybe on Facebook ads, and so you have traffic come into your website and you. these people never heard of you and they didn't come in through, you know, organically, but they came in through a paid ad. Then on that landing page would be another opportunity to where you could have very targeted messaging for those visitors dependent on the ad. And so if that ad. That messaging that was on the ad itself make it very appealing and make sure that it's, it's the same sort of messaging or value proposition that's on the headline of that landing page. And I think once you have that, then it's, it's, it's much easier to try and get the, um, the email, uh, the email ask, uh, once you have your ad aligned with your landing page headline. And so that would, that would be the third tactic [00:17:00] Track 1: I'm glad you mentioned the value proposition because along the way you, you mentioned you, you have a new, uh, a newsletter pop up saying like, get the newsletter from us. And that's one of those like, sort of like triggering things for me when I see an organization trying to make their unique selling proposition, Hey, their user. [00:17:20] George: Would you like another email in your in. , do you know? Are people, if you walk around being like, you know what? Do you need me to hit you in the hand with a hammer? Cuz I have one. I'll do it. [00:17:32] You need another email in your inbox? [00:17:33] eric_melchor: inbox. [00:17:34] George: So I like that you said value proposition. Can you tell me [00:17:39] eric_melchor: compensation about [00:17:41] George: approach? [00:17:41] Anything maybe the product does, or what you've seen for message testing [00:17:45] eric_melchor: investing [00:17:46] George: getting away from? I will say the dreaded, like you need another. [00:17:51] eric_melchor: Yeah. Um, humanizing the copy, the brands that we work with, those that tend to have the higher conversion rates in terms of getting email subscribers are the ones where the copy is, uh, is humanized. [00:18:06] And what I mean by that, like off the top of my head, I think really good emails.com, they've gotta. And it says something like, hey, sorry to be an AHO and interrupt your experience here, you know, But I mean, it's just, it's just a really good copy that captures your attention you end up reading the entire message and, uh, you know, it's got this, it's got this humorous component, human touch, you know, that it wasn't like standard copy and paste corporate type messaging. [00:18:36] So if you can do anything. Maybe could put a, make somebody laugh and, uh, you know, that, oh wow, this person, you know, or this organization, uh, they're trying to, you know, human humanize a this approach, this human-centric approach, uh, that works well too. [00:18:55] Track 1: There's a term in, in marketing, communications and copywriting. Um, grabbing a, a swipe file and creating a swipe file. And this is just a, a funny way of saying like, , you should go around and shop for anytime you see something like that, something clever, a good framing in and around, adjacent or even not adjacent communication and, and, and save it and sort of prime your mind with ways of doing that because I think you're, you're right, you need to have something that breaks the third wall. [00:19:29] Something that stops the normal train. Consume and move. Uh, and so, you know, I dare say interrupt, but rather entertain is a, a good framing and a good approach. And, and too often just because a nonprofit works on serious issues doesn't mean they always need to be serious. There, there's a line there. Um, and I think it's possible to skate on both sides. [00:19:59] and you know, your point, I don't know, would work on a, you know, world animal protection being like, sorry to f and interrupt here. You know, we were busy with this tiger, but get on this email. Uh, you know, you wanna be careful. But, uh, when it comes to, when it comes to AB testing though, because we're gonna come up with a clever idea. [00:20:18] Cool. Does it work? Can you tell me a bit about your approach to AB testing messages? [00:20:26] eric_melchor: Yeah, I mean, that's what we recommend for all brands to do. It's very easy, e very easy to do within our platform. Uh, I'm not sure if you knew this, George, but Google is suning Optimizly. I think [00:20:38] George: Ah, don't [00:20:39] Track 1: get me started on the number of things. Google is sunset. That has me infuriated number one, universal analytics, number two. Is optimized like number three is just the fact that they're rebranding Data Studio as Looker, cuz they got Looker and now they're just getting rid of Data Studio. But it's like pretty much the same functionality. [00:20:56] But I'm, you know what, Google, just stop it. [00:21:00] eric_melchor: Yeah. It, yeah. [00:21:02] George: Rant. [00:21:02] Track 1: End. Rant. Continue. [00:21:05] Before I interrupted. [00:21:06] eric_melchor: Yeah, but that, that's the main thing that you should be testing. You could test headlines, you know, with AB testing. With the messaging, like for popups, asking for an email subscriber. You can test different popups that have a different image, different copy, or maybe even the different popup itself, maybe an exit and 10 popup versus another side message popup. [00:21:24] There's all kinds of ab testing that you can do within our platform, and, uh, you can see, you know, the results in real time also with the degree of statistical. Uh, significance as well. You know, if it's at least 90% or better, we show that too. Um, as as well. But, uh, the humorous approach, I mean, how did I get your attention, George? [00:21:45] You know, y I sent an email and I don't think I got a response and I followed up with, uh, with the joke, right? And so it works if that is your person. You know, if that is, if you're being authentic and you're being genuine, it works, right? And so if you're an, or if you're an organization and you're very professional and very corporate, like it's probably not gonna work If you, you tr first of all, it's not even gonna get past compliance and legal. [00:22:14] They're not , they're not even gonna allow that. But it really works. If that is your personality type, and I, I would say that I'm able to get a response back to more than 90% of people that who don't know who I am, but I end up sending them, you know, a code email or something, and I add a touch of humor, because. people under, people wanna work with people they like. And if you can make somebody laugh, then you're, that's, that's half the battle already. They're like, oh wow. You know, this guy put a smile on my face. And it's the same thing works with, we're trying to get somebody's email, maybe even trying to get somebody to donate. [00:22:51] Right. And it's engaging, it's like a fun micro engagement that I don't see brands take advantage of, enough in this day. And. [00:23:03] Track 1: Well, certainly in, in your approach, like look, you're, you are proof, proof to that statement right now, right? You got through I'd say a fairly high barrier of me ignoring the heck out of everything that comes in, uh, to my attention, the. Point though also as, as a tactic, you know, if you are doing that type of cold outreach, which, you know, fundraisers and communications folks do, when you're trying to get the attention of the c s r director at so-and-so, when you're trying to get Yeah, just a conversation at maybe the, the, the grant manager at what you callit trust, I think going back to what is your value proposition and how are you positioning who you are and what it is like humor has. [00:23:47] Um, and it communicates more than maybe we, we realize what I enjoy talking with this person. Does this person both see the cause, see the issue, see the world. And you know, how, you know, how humans really do orient around humor. And I think is, is undersold in, in what I see around social impact communication and certainly just as a tactic. [00:24:09] I think there's a lot to borrow. I think there's a lot to borrow here from, you know, I'll, I'll see this, this tactic more from, you know, folks that are, we'll call it SMILE dialing and emailing [00:24:21] George: for, [00:24:22] Track 1: for attention, but there's a lot I think nonprofits could borrow. What do you think about that? [00:24:28] eric_melchor: Absolutely. Um, when I was at Bonura and people would come on board for like a free trial, you know, all of us, we would try to send, uh, a personal video. And I found that once I started telling people jokes, specifically like cheesy dad jokes, like, Hey, when does a joke become a dad joke? When it becomes apparent, 20% of people would respond with a video of their own and tell me a dad. You know, and , it just, it just really, it just really broke down Barriers started the conversation and the conversion rates compared to just sending anybody a personal video and just saying, Hey, hi, welcome to have you on board. Um, it blew those, you know, through the roof. I mean, significantly higher when you, when you try to add humor. [00:25:14] And I do the same thing on LinkedIn too. When I connect with somebody and it's somebody that I do wanna engage with, you know, if I just send them, uh, a really nice message, even with a little dad joke or whatever. I actually get a lot of responses back. People are sending me jokes as well. So, uh, I think it, if you could put a smile on somebody's face, um, it just really opens the door for further communication, just as it did with you, you and myself here. Um, and that kind of clever, that kind of humorous approach. Really works well for any sort of organization that is trying to start that conversation, that initial conversation, uh, whether it be a customer, a potential donor, maybe somebody that they just wanna continue that communication with in the form of a newsletter or email. [00:25:57] And it works, you know, it, it works. It's been working for me over the past three, four years. And, uh, I've had nothing but great, you know, great results from it and created lots of different friendships, relationships, and contacts, uh, because of that. [00:26:14] Well there you have, we had, we had to get you to minute 26 of this podcast. [00:26:18] podcast. [00:26:19] but there it is. There's the gem for you. You can stop listening. Dad jokes. Dad jokes convert. Simply put, you could stop listening now, or maybe there's more, but there's probably not, uh, I, you're, you're just talking to somebody who has taken great pride in the fact that we index, I think, [00:26:35] think. [00:26:35] positions, whatever, one, two, or three in the top, top few for non-profit jokes. [00:26:42] George: Um, because I thought it was funny and I just put a bunch of dad jokes as non-profit. Simply because, uh, simply because, but getting back to [00:26:52] eric_melchor: getting [00:26:52] George: idea of AB testing, I think this is critical, uh, because just setting it and forgetting it, [00:26:57] eric_melchor: it, [00:26:57] George: uh, is betraying the point of doing the work in the first place. Do you have any stories or anecdotes or testimonies of being like, you know, I did [00:27:07] eric_melchor: I [00:27:07] George: thing and then suddenly the conversion rate doubled. [00:27:10] eric_melchor: Right? That dream of like two x it, because here's the power. and I don't think we, we get it. [00:27:16] it. [00:27:16] When you double a conversion rate, you have doubled your effective ad spend. You have doubled the efficacy of all of the hours of work you put into writing content. You've doubled the downstream net income that comes from the value per email. [00:27:35] Track 1: It, it is so. and it takes sort of so little time, but it is so overlooked and I like, I try to frame it in different ways, but do you have, what is your stump speech on this? Do you have any stories? [00:27:47] eric_melchor: Yeah. Uh, I remember when, again, back to the personal video and welcoming somebody that, that was coming for free trial for Bonura. I, um, I started experimenting with after I said the dad joke, right, where we could tell if it was like a SaaS company or if it was an ngo. Or if it was an e-commerce, uh, company, uh, or if it was like an agency or something else. if we were, if we knew that information, um, we would see it before we would send out the video. And what I would do is the call to action would be specifically for. That specific industry. And we had case studies. So for example, uh, if you were an agency, we had case studies about agency owners who started using bargi and they were able to get more clients and more demo calls, uh, because they were sending out personal videos if you were in the education space. [00:28:42] We had case study on a university that started using uro and uh, they saw that application rates started. Went up like 25% because they were sending out personal videos to potential new students, uh, at the university. And so once I started including a specific call to action that was tied to that industry in the, in the video that I was sending out. the conversion rates, but more than double, I mean, we were seeing clickthrough rates go from, on average, from like 15% to like over 35, 40 5%. And we knew that we had a winner right there just because we recognized who they were. and once we knew, were able to recognize who they were, then, you know, we could insert content that was most appealing for them. [00:29:26] In the case of a. Right. AB testing, you know, different headlines or different value propositions for the different, uh, visitors that are coming in from different segments. And so with a platform, with the personalization platform, it should have the ability to trigger a different headline, a different copy, a different image, or a different graphic. [00:29:50] Based on the source. So if you want to, if you're doing, you know, a lot of visitors, you have a lot of visitors from Instagram or maybe Facebook, you can actually show them a different message, um, on that landing page. But even better do an AB test where you have two different messages trying to appeal to visitor visitors. [00:30:08] Or maybe you don't even want to a ab test the headline. Maybe you just have a regular experience. But for 50% of the visitor, visitor. you're asking them a survey. And on that survey you have a few questions that you're asking them so you can do different things, um, uh, based on the source of where they're coming from. Um, also, you know, based on, um, Uh, the type of visitor. So maybe it's a returning visitor, maybe it's a v i p customer. You already have them in your C R M and you already know who they are. and then also, you know, new visitors as well. You can also ab Tess, um, with those visitors as well, so starting to get carried off there. [00:30:46] But yeah, it's a fun approach. I always, my, my philosophy is you can't really call yourself a marketer if you don't do AP testing. Point, point, break. [00:30:56] Track 1: Well, you can call yourself whatever you want. Can't call yourself a good marketer. [00:31:00] eric_melchor: Yeah. [00:31:01] Track 1: Uh, I think also with, with nonprofits, they have access to other other means, including now limited to the Google Ad Grant, which is 10 K a month in kind of search advertising. now you can tune and fix all day on the top of that funnel and get, you know, after a certain point diminishing returns on, on that traffic. [00:31:21] But looking at the landing pages, looking at what you do with that traffic once it's on your site, like you can then look down the marketing funnel and then remember when you get those improvements, it magnifies the value of that attention because you're converting it, turning it into the permission to talk to somebody. [00:31:39] But it's only through that, that activity. Of AB testing. [00:31:43] George: Alright. [00:31:44] eric_melchor: Yep. [00:31:44] George: Yeah. [00:31:45] eric_melchor: bringing back memories. I remember when I started my nonprofit, I didn't find out about that program till like over a year. And when [00:31:51] George: Oh gosh. [00:31:52] eric_melchor: like, why didn't anybody tell me about this? You know? Yeah. [00:31:58] Track 1: Well, I mean, whole whale. We have, uh, free resources on how to set that grant up to maximize it and what you can get out of it. We spend a lot of time trying to give away that information. Um, we even have a, a trained cohort coming up where, um, you know, that. Nonprofits limited. 25 of 'em can, uh, can be a part of it, uh, because it's such a powerful tool. [00:32:19] But it's also, you know, it, it's important because all that glitters is in gold. There's a diminishing return after maximizing it, and then it's just about managing it efficiently for, uh, what it's good for. So before you run off, if you've never heard of this before, be like, oh my gosh, I'm gonna start a nonprofit just to get this grant and I'm gonna take over the world. [00:32:36] Like, read the article first. [00:32:38] eric_melchor: yeah. Yeah, absolutely. [00:32:41] Alright, Eric, anything else that you wanna leave with our audience as a, a tip or guidance [00:32:47] Guidance? [00:32:48] on the upside of personalization? [00:32:51] Yeah. Website personalization is a bit like Google Analytics and everybody thinks that, oh, I know how to use Google Analytics because they figured out, figured out how to create an account. And get it working. Um, but the thing is, is that you really want to try to go to. Get as much education as you can. [00:33:08] Maybe go to our workshop. We have free workshops, free website, personalization boot camps. I actually conduct those and we walk you through our process we actually show you a lot of, uh, the best practices that top companies do, small and mid-size organizations on how they use website personalization. [00:33:27] And we provide free resources along with like a checklist. And based on that checklist, you actually will uncover, um, top ideas and experiments that you can do that are going to give you the biggest ROI based off the reach, the impact, and um, the expected effort. And so once you have that, then you have an idea in terms of what should be the priorities of what I should focus on next. [00:33:51] And then we also have like playbooks and how you can implement those for, uh, for your website. So, um, that URL. Optum munk.com/bootcamp and that that's the what I highly recommend. That if you wanna learn more about website personalization, then check that out. [00:34:08] George: Well, we normally end our show with rapid fire. I'm going to cherry pick some out of there because typically we're talking to non-profit leaders and focused conversations. But I, I'm gonna throw some random questions at you. Uh, please keep your answers super short and here we go. [00:34:23] eric_melchor: Okay. [00:34:23] George: is one tech tool that you have started using in the past year? [00:34:27] Track 1: We cannot say optimum. What is it? [00:34:30] eric_melchor: One tab. [00:34:31] Track 1: One tab? [00:34:32] eric_melchor: Yeah. Have you heard of this, George? [00:34:35] Track 1: No. What? [00:34:36] eric_melchor: No. So, you know, every marketer has like 50 or 60 tabs open and it makes your website, you know, your, your computer run slow anyway. Um, Uh, for, it's for Google Chrome and you can use it in basically just kind of hides and, and saves in the back, keeps it, keeps it in the back, all those tabs and you can very quickly, uh, find them. [00:34:57] But it just saves a lot of me memory. Um, you know, while you're using Chrome and you don't have to have 50 tabs open, you can just have one or two. It's called Onet tab. [00:35:07] Track 1: what is one tech Dragon Tech problem issue that you are currently battling with? [00:35:13] eric_melchor: Uh, text Expander. This is another third party tool. Um, it's a great tool that allows you to just to type a few different keys in and it'll auto-populate the rest of the message. [00:35:23] George: this a G [00:35:23] Track 1: P T three game? [00:35:25] eric_melchor: no, the problem that I found out is that if you have LinkedIn open at the same time, LinkedIn, um, thanks that you're using it as sort of an automation tool to try and connect with people. Autom messages people on LinkedIn. And so I actually have my LinkedIn account like, like pause for like 24 hours because of this thing. so that's the thing that I'm currently battling. It's called Text Expander. It's a good tool but just can't have LinkedIn open or can't have it open. When you're using LinkedIn, [00:35:57] Track 1: Okay. Uh, what advice did your parents give you that you either followed or didn't? [00:36:03] eric_melchor: uh, I would say the advice, it was not so much like words, the advice, but more of actions and, uh, my dad, when we were kids, he had this like mini Mitsubishi truck and I remember the windshield wipers and stop working and he never replaced them. And so it'd be like raining and he would, you know, be trying to drive out there in the middle of the night. Couldn't see. Couldn't see. And I've always just, it's not necessarily advice, but it's one of those things that you learn from and you, you learn like what not to do as a parent. And now that I'm a parent, it's like that's something, you know, stupid things like that I would never do. [00:36:47] Track 1: Who is the most important mentor that you've had, and how did you come across? [00:36:52] eric_melchor: Oh, uh, my most important mentor would be secondary mentors. And so that's just a lot of different books, everything from, oh God, Napoleon, to, uh, God, I mean even, even and, and different coaches like Pat Summit, Vince Lombardi, um, did a lot of reading when I was younger. I just didn't really have a lot of access to good mentors, um, or people in my family. Um, you know, I'm first college graduate in my family, so, uh, secondary mentors were just a lot of books that I, that I read so many [00:37:30] Track 1: What is something you think you should stop? [00:37:37] eric_melchor: mm. You know, I've, I'm really happy with my life right now and the person that I am, the parent that I am, the father, that I am, the husband that I am. I think of one thing that comes to mind is, um, I haven't written any handwritten letters to my family, I think in over a year. And so that's something that I should start doing, but that's like the first thing that comes to mind. oh, I know what I should stop doing. Eating, eating candy and junk food when I go to. It's 10:00 PM I go to bed and I go grab some, a candy bar, and I'm eating that. That's, that's what I should stop doing. [00:38:11] Track 1: Yeah, you gotta put the Gremlin law into effect. No feeding after a certain period of time. [00:38:15] eric_melchor: Yeah. Yeah. My wife is, uh, to blame for that one. [00:38:19] Track 1: Well,      

Judson Aulie helps nonprofits acquire & manage the Google Ad Grant by developing a search engine and keyword-based content marketing strategy.

We chat with Jenni's sister, Michelle, about the best support and tools for nonprofits in the new year. We also interview Dr. Gloria Pope about starting the Daisy Dream Project. In this episode, we mention a few resources you may want to check out! — Philanthroforce.org - The largest database of nonprofit consultants in the world — LearnGrantWriting.org/jenni - A free grant writing training — nonprofitjenni.com/bookclub - Jenni's book club for nonprofit professionals — www.littlegreenlight.com/jenni - Jenni's favorite donor management system and free fundraising tools — Canva.com - Jenni's favorite design software for nonprofits — Nonprofitmegaphone.com/jenni - Jenni's favorite Google Ad Grant management service — Moz.com - A free SEO tool to improve your website — Stockdonator.com/jenni - A free button you can put on your website to accept donations of stock — Loom.com - A video service that lets you email videos to people — Get my once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He'll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

What's your job title? Chris Barlow, chief happiness director at Beeline Marketing, takes the cake in my humble opinion.Hear some of his insights from running tons of successful marketing campaigns for nonprofits. One of his driving principles: “If you serve people, they will be attracted to you.” As a nonprofit, service is at the core of your mission, and if you serve your donors and supporters as well, your community and impact are going to expand too!---------------Bio:Chris likes seeing good things multiply in the world. As the founder and customer happiness director of Beeline, every day he is grateful to get to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.Guest links:Chris's LinkedIn profile: linkedin.com/in/cbarlow-nonprofit-marketing/Beeline Marketing: https://yourbeeline.com/Chris says, “If some of the ideas in this episode sounded like a strategy you want to apply for your own org, just download our free book on attracting new donors through digital marketing!” You can find that e-book right here: https://yourbeeline.com/finding-donors/Quote:“Because when you start to say, I don't know, it opens up this whole new world. You can say, ‘Hey, I don't have to be an expert anymore. Now, not having all the answers. I get to be an experimenter.'” - Jeff Giddens at NIO 2022Check out Jeff's entire talk or see other amazing speakers here: https://www.niosummit.com/videos-2022/Additional links:A comprehensive guide to the Google Ad Grant: https://www.feathr.co/resources/blog/google-ad-grantConnected Families: https://connectedfamilies.org/Bright Spot Network: https://www.brightspotnetwork.org/Playlist:Chaconne by BachBe Still, My Soul by Catharina von SchlegelStrange Meadowlark by Dave Brubeck***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of https://intellitonic.com/ (Intellitonic), Alex Bruner. Intellitonic is a digital marketing agency with a specific focus on Google products and managing them for businesses. Alex explains that there has become a push to transition into Amazon in the recent years. There are some aspects of Google that have stayed the same over time such as focusing on content, messaging, and maintaining credible hyperlinks from other websites. The evolution of Google has changed in Google being more open about anti spam tactics, mobile responsiveness, and site speed optimization.  Alex explains that Intellitonic works with a range of clients from regional to national business. The typical clients are but are not limited to builders, medical services, municipalities, and tourism organizations.  Alex explains that municipalities and tourism organizations know what they need. However, they are understaffed and overutilized and that is why Intellitonic can come in to help them bring their vision to life. Alex explains that they work with nonprofits using the Google Ad Grant program. Intellitonic has grown their business carefully to make sure the staff are supported as well as building trust within the company. Alex explains that they hire individuals who want to be there and grow with the company, put them in the right positions, and pay them well for their efforts. This also allows for better client relationships as their points of contact do not change since the staff are staying the same. Alex explains that their business is where it is because of the relationships that were made over the years. The good treatment and relationships with others, allows them to come back to be potential clients because that trust is already instilled in them. Alex explains that individuals need to look into their marketing and if analytics or tracking are missing, an SEO company like Intellitonic, can be highly beneficial to a business.  Key Points from the Episode: Who Intellitonic is and what they do  The evolution of working with Google Intellitonic clientele  Municipalities and tourism organizations Google Ad Grant  What makes Intellitonic different Relationships with other individuals and businesses Alex's advice about when SEO help is needed  About Alex Bruner: Alex managed SEO, PPC and social media for the Tribune Company's digital marketing agency, where he oversaw the web efforts of clients including those of the L.A. Times, Chicago Tribune, and the Sun Sentinel. Alex's long-term dream has been to turn his digital marketing skills toward making the world a better place. Want to learn more? Check out the Intellitonic website at https://intellitonic.com/ (https://intellitonic.com/). Check out the Intellitonic on LinkedIn at https://www.linkedin.com/company/intellitonic/ (https://www.linkedin.com/company/intellitonic/). Check out Alex Bruner on LinkedIn at https://www.linkedin.com/in/alexanderbruner/ (https://www.linkedin.com/in/alexanderbruner/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE). Are you a 6-figure consultant? I've got high-level intros for you.https://upmyinfluence.com/b2b ( Learn more here). What is your #1 Lead Generation BLOCKER? http://upmyinfluence.com/quiz (Take my free quiz here).

This week, we talk about the Google Ad Grant for nonprofits, which gives your organization $10,000 every month in free Google Ad credit. We also have another segment of Nonprofit Tech Minute, and then we play a round of Nonprofit Trivia to test your knowledge about silent auctions. In this episode, we mention a few resources you may want to check out! — Find Nonprofit Megaphone's Google Ad Grant services at nonprofitmegaphone.com/jenni — Find knit's tech services for nonprofits at www.knit.tech — Find Emily Griffith Foundation at emilygriffithfoundation.org — My once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

This week, we complete our 8-week series on how to make a fundraising plan for your small nonprofit. We also chat with Jim and Tinamarie from Diveheart about how their nonprofit became the subject of a new documentary. In this episode, we mention a few resources you may want to check out! — Get fundraising resources at www.littlegreenlight.com/jenni — Find Nonprofit Megaphone's Google Ad Grant services at nonprofitmegaphone.com/jenni — Find Diveheart at diveheart.org — My once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

This week, we chat with Ryan Boyette from To Move Mountains about what it's like to run a faith-based organization serving a community very different from his own. We also have another edition of the Nonprofit Tech Minute. In this episode, we mention a few resources you may want to check out! — Learn more about To Move Mountains at tomovemountains.org/ — Get tech support for your nonprofit at knit.tech — Learn about the Google Ad Grant for nonprofits at nonprofitmegaphone.com/jenni — My once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

This episode is packed full of knowledge! This week, we cover the role of HR in small nonprofits; new research on people who are most likely to engage in planned giving; best practices for engaging in get-out-the-vote advocacy activities; and another Nonprofit Tech Minute. In this episode, we mention a few resources you may want to check out! — Check out Rita Sever's books at supervisionmatters.com/books — Get tech support for your nonprofit at knit.tech — Learn about the Google Ad Grant for nonprofits at nonprofitmegaphone.com/jenni — My once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

We're playing another round of Nonprofit Trivia with Shawnette Good from Joshua's Voice to test your knowledge about best practices for fundraising with individuals. Then we discuss Nonprofits in the News to take a look at employee turnover trends and a new way to contribute to data about fundraising. In this episode, we mention a few resources you may want to check out! — Learn about the Google Ad Grant for nonprofits at nonprofitmegaphone.com/jenni — Find best-fit funders at instrumentl.com/jenni — Join the new nonprofit data center at data.givingtuesday.org/humanitas — My once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

2021 has been filled with tons of victories. We are recapping a successful 2021! Thanks to all our fans! We couldn't have done any of this without you. At the end of 2020, we had less than 8,000 downloads. Today we are over 38,000 thank you! Nonprofitarchitect.org has grown to include: Nonprofit Podcast Network: 15 Nonprofit related shows Veteran Podcast Network: 42 Veteran hosted shows Guest Appearances: 44 guest appearances this year Professional Podcast Production: Get your podcast started today! Ultimate Podcast Guide v 6.0 now 56 pages Guest Speakers/Presenter: Podcknow 2021 with Bruce Chamoff Donor Attraction Forum with Maryanne Dersh Hubinar with Katie Appold Teach the Teacher Nigeria with Mike Adeyemo Synapse Hub with Keith Reynolds Mental Health Summit with Ryan Hunt Thank yous: – Incognito Metalworks and Jeff Riley for creating my sign. – Reallydesigns.biz with Ginger and David for creating my Poker chips. – Southpaw Laser Concepts and JD Tierney for creating my hat. – Veteran Podcast Awards and Shane Cunningham from Broken Jarhead. Thank you for creating National Military Podcast Day and the Veteran Podcast Awards. Great job! – Synergy Learning Institute and Dr. Julie Ducharme for creating my podcast course. – Steven Kuhn and Lane Belone for creating Unleash Your Humble Alpha – SkillMil and Michael Hinkle. 2021 Nonprofit Architect Top 10 Podcast Interviews (by downloads) 1. Mark Buzan; How to Jump-Start Your Board of Directors  2. Tamisha Sales; Conviction in Your Mission 3. Sarah Jean Knox; Help your Donors be Heroes 4. Alec Green: Nonprofit Ready Free Courses 5. Mark Bowers: How to Know if You're making an Impact 6. Kalley Dunn: Fundraising Insights from the pros at AmFund 7. How Do I Contact Celebrities; An interview with Vincent James 8. Bruce Rosenthal; How to Create Sponsorships using their Marketing Budget 9. Dee Dee Kiesow: Six-Figure Fundraising Framework 10. Interview with Preston Cone; Facebook Ads, email copy, and secrets behind the Google Ad Grant. 2022 Outlook! Extra episodes including top takeaways from each episode, leadership/mindset, podcast tips, book analysis, policy walkthroughs, and more!

2021 has been filled with tons of victories. We are recapping a successful 2021! Thanks to all our fans! We couldn't have done any of this without you. At the end of 2020, we had less than 8,000 downloads. Today we are over 38,000 thank you! Nonprofitarchitect.org has grown to include: Nonprofit Podcast Network: 15 Nonprofit related shows Veteran Podcast Network: 42 Veteran hosted shows Guest Appearances: 44 guest appearances this year Professional Podcast Production: Get your podcast started today! Ultimate Podcast Guide v 6.0 now 56 pages Guest Speakers/Presenter: Podcknow 2021 with Bruce Chamoff Donor Attraction Forum with Maryanne Dersh Hubinar with Katie Appold Teach the Teacher Nigeria with Mike Adeyemo Synapse Hub with Keith Reynolds Mental Health Summit with Ryan Hunt Thank yous: – Incognito Metalworks and Jeff Riley for creating my sign. – Reallydesigns.biz with Ginger and David for creating my Poker chips. – Southpaw Laser Concepts and JD Tierney for creating my hat. – Veteran Podcast Awards and Shane Cunningham from Broken Jarhead. Thank you for creating National Military Podcast Day and the Veteran Podcast Awards. Great job! – Synergy Learning Institute and Dr. Julie Ducharme for creating my podcast course. – Steven Kuhn and Lane Belone for creating Unleash Your Humble Alpha – SkillMil and Michael Hinkle. 2021 Nonprofit Architect Top 10 Podcast Interviews (by downloads) 1. Mark Buzan; How to Jump-Start Your Board of Directors  2. Tamisha Sales; Conviction in Your Mission 3. Sarah Jean Knox; Help your Donors be Heroes 4. Alec Green: Nonprofit Ready Free Courses 5. Mark Bowers: How to Know if You're making an Impact 6. Kalley Dunn: Fundraising Insights from the pros at AmFund 7. How Do I Contact Celebrities; An interview with Vincent James 8. Bruce Rosenthal; How to Create Sponsorships using their Marketing Budget 9. Dee Dee Kiesow: Six-Figure Fundraising Framework 10. Interview with Preston Cone; Facebook Ads, email copy, and secrets behind the Google Ad Grant. 2022 Outlook! Extra episodes including top takeaways from each episode, leadership/mindset, podcast tips, book analysis, policy walkthroughs, and more!

In Episode 79 of the Charity Charge Show, Stephen talks to George Weiner, Founder and CEO (or Chief Whaler) of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. George and Stephen discuss digital advertising and its benefits for nonprofits, plus the 2021 Nonprofit Advertising Benchmark Study. Prior to Whole Whale, George was the CTO of DoSomething.org. Over the course of 7 years, he managed the platform overhaul of DoSomething.org twice (winning a Webby Award) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething's success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.    Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.   Resources: Google Ad Grant Cohort free Google Ads Guide Google ad grant online course for nonprofits

Grant Hensel, CEO of Nonprofit Megaphone, shares 13 examples of how your nonprofit can create free Google search ads to attract new supporters. In this episode, we mention a few resources you may want to check out: — Use code JENNI10 to get 10% off your tickets to the Social Media for Non-Profits Virtual Summit: tinyurl.com/nonprofitsocial — Grant Hensel's company, which helps nonprofits secure the Google Ad Grant for free: nonprofitmegaphone.com — My past podcast episodes featuring Grant Hensel where we talk about the Google Ad Grant in more detail: Scroll to find episodes #74 and #22 in your favorite podcast app — Learn Grant Writing's free training on how to be a grant writer: learngrantwriting.org/jenni — My once-per-week email newsletter, where you can get a short summary of every podcast episode plus free marketing and fundraising resources: nonprofitjenni.com/subscribe   Visit nonprofitjenni.com to get Marketing and Fundraising resources, find support for your organization, or to contact Jenni.    Produced by Ben Hill Sound Music by Emily Summers   ©2021 Nonprofit Jenni. All Rights Reserved.

Play a round of Nonprofit Trivia with Becca Schollaert from Room Redux Denver to test your knowledge about Facebook's fundraising tools. In this episode, we mention a few resources you may want to check out: — Social Media for Non-Profits Virtual Summit: Use code JENNI10 to get 10% off your ticket price at tinyurl.com/nonprofitsocial — Room Redux Denver: denver.roomredux.org and @roomreduxdenver on social media — Stock Donator's free Guide to Soliciting Stock Donations: stockdonator.com/jenni — Nonprofit Megaphone's free info on the Google Ad Grant: nonprofitmegaphone.com — My once-per-week email newsletter with summaries of each podcast episode: nonprofitjenni.com/subscribe   Visit nonprofitjenni.com to get Marketing and Fundraising resources, find support for your organization, or to contact Jenni.    Produced by Ben Hill Sound Music by Emily Summers   ©2021 Nonprofit Jenni. All Rights Reserved.

Marketing is an area nonprofit leaders tend to underestimate when it comes to the impact effective marketing can have. What is the best model for growing your nonprofit through your marketing, which platforms are best suited for attracting and retaining new donors, and why is the Google Ad Grant such a great way for nonprofits […]

Google Ads Grants are not magic but they are still pretty stinking awesome. For those who don't already know what a Google Ad Grant is, this is your lucky day. I’m here with Grant Hensel, CEO of Nonprofit Megaphone, who is going to tell you all about what a Google Grant is (yes, Grant is here to talk about grants… the irony is not lost on me). He also explains who is a good candidate for a Google Grant, how much money and what results a nonprofit organization can expect, what the approval process is like and so much more! For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/google-ad-grants-with-grant-hensel

This week, we present something unique - our very own Grant Hensel recently presented a webinar on maximizing the value of the Google Ad Grant for your nonprofit that was hosted by our friends at Donorbox, which you can also hear in this week's episode. There was too much vital information to pass up in this one hour, so we are thrilled to bring it to you.We would like to give a special shoutout to Donorbox, a donation platform that can be set up quickly and easily on your website OR on a Donorbox-hosted Fundraising Page. They've worked with more than 35,000 organizations around the world, helping them increase their donations by providing an excellent donation experience. Best of all, there's no setup fee, no monthly fee and no contract required to start using Donorbox, so visit www.donorbox.org to sign up today!

What's next for your career? Whether you're looking to learn new development skills, branch out as a freelance grant writer, or just scope out new career options, you'll love this interview with Meredith Noble about the career journey of a grant writer. In this episode, we mention a few resources you may want to check out: — Meredith Noble's book “How to Write a Grant” (Don't forget to enter for a chance to win a FREE book on my Instagram page!) — Meredith Noble's free webinar on grant writing — Nonprofit Megaphone's Google Ad Grant resources — Visionary Accounting Group's free webinar on building your nonprofit's financial foundation — My once-per-week email newsletter, where you can get a short summary of every podcast episode plus free marketing and fundraising resources! Visit nonprofitjenni.com to get Marketing and Fundraising resources, find support for your organization, or to contact Jenni.  Produced by Ben Hill Sound Music by Emily Summers   ©2021 Nonprofit Jenni. All Rights Reserved.

Before we dive in today, we've got two questions for listeners: "Have you ever heard of the Google Ad Grant?" and "Would it positively impact your nonprofit if you could reach more people searching the internet?" Those are the two questions that Nonprofit Megaphone CEO Grant Hensel asked hundreds of nonprofits in 2016.It's kind of a trick question! Grant explains that the answer to the second question IS the first question, but when 75% of the nonprofits he spoke with had never heard of the Google Ad Grant, that obvious disconnect became the catalyst he needed to build Nonprofit Megaphone, a marketing agency focused solely on helping nonprofits get, use, and optimize Google Ad Grants.So settle in and listen in to a true master at his craft. Grant will explain what a Google Ad Grant is, at what stage of growth your nonprofit should begin focusing on the grant, and how to identify opportunities that can function as a contributor to your cause as well as a revenue driver—and potentially even a source of long-term support for your nonprofit.Finally, the bottom line is that Google Ad Grants are about the outcome, not the spend, and Nonprofit Megaphone has the experts to maximize that outcome as well as the data to back up their work.

Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work. A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving and an adjunct professor at North Park University’s School of Business and Nonprofit Management. Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service. Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada. He lives just outside Dallas, Texas with his wife, Liz, son, Hendrix, and dog, Melly. You can connect with him on LinkedIn, follow him on Twitter, @bradyjosephson, and learn more about his speaking here.

#020 - Dave Evans, founder of Impact SEO. Dave got his Search Engine Optimization foundation by working for an SEO guru and then several startups. He now shares his deep knowledge of SEO with mission driven organizations making a positive impact in their communities.  His mission is to help impact organizations reach more people and communicate their mission more effectively.  He shows them how to get found on the crowded internet.Dave does a great job of laying out why it's so important for organization's to have a thoughtful SEO strategy.  AND it does not have to be hard.  Most of us can do this.The key takeaways from my discussion with Dave are:  #1 Focus on 3 pillars: Trajectory, Foundation, and Compound Interest;#2 You have to be clear on what your organization does and who you serve before you can make sure that message is clear on your website; #3 Produce relevant content so people searching for what you do will find you; AND#4 Non-profits can apply for a Google Ad Grant - $10,000 per month in ad spend.

Did you know that Google will give you money for Google ads, for FREE! This is an amazing resource that so many non-profits don't take advantage of, or don't do well. Grant Hensel is here to talk you through how to get prepared for starting Google ads and what you should think about from a holistic marketing point of view.

If you work in the nonprofit world in any capacity, you need to know about this resource. This could benefit so many nonprofits, but most don’t even know it exists. I’m talking about the Google Ad Grant. This gives registered nonprofits a $10,000/month advertising credit to use for Google ads.  I’ve brought in an expert today to share the ins and outs of this resource. Grant Hensel is the CEO of Nonprofit Megaphone, an agency focused 100% on Google Grant Management for nonprofits. Nonprofit Megaphone is honored to manage the Google Grant for 370+ leading nonprofits worldwide and to be an inaugural member of the Google Ad Grant Certified Professionals community.  Grant explains what the Google Ad Grant is designed for, shares some great tips, and tells us how you can position your nonprofit to make the most out of this free advertising.  Resources we mention in this episode: Nonprofit Megaphone’s Google Grant Website Rubric Apply for the Google Ad Grant Traction by Gino Wickman Nonprofit Megaphone’s Overview of the Google Ad Grant The Google Grant Visualized: What $10k in $1 Bills Really Looks Like Connect with Grant Hensel, Nonprofit Megaphone: Website: nonprofitmegaphone.com Facebook Connect with Teresa: Website: www.teresahuff.com Grant Writing Courses: www.teresahuff.com/learn Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Are you a nonprofit or freelance grant writer and need support figuring out your next steps? Book a strategy starter call at www.teresahuff.com/strategy and let’s get you moving forward.

In this episode of Nonprofit Architect, Travis discusses with Brady Josephson, an entrepreneur working with "Next After". They focus on core precepts of online fundraising, noting results from studies that show the wrong approaches of many nonprofit organizations to raising funds online. Listen in now and be informed Conversation Highlights [00:41] Brady explains that the concept behind "Next After" is basically to collect data, run experiments to essentially figure out what works in fundraising, and make that information accessible to nonprofit organizations [02:20] Donors lie [09:20] Takeaway #1: The Value Proposition Question; why should I give to you, as opposed to another organization, or not at all? [09:34] Takeaway #2: four perspectives from which a nonprofit organization should answer the value proposition question (Appeal, Credibility, Clarity, and Exclusivity) [13:02] Every different organization has strengths and weaknesses [13:16] Takeaway #3: As an NPO, having something more quantifiable or tangible encourages generosity [15:45] When building a scalable fundraising infrastructure, of which email is one of the strategies, you always need to start work much sooner than you think [16:47] Takeaway #4: Offline donors are worth 90% more if they get emails [17:34] Mystery Shopper Studies conducted involved signing up to receive emails from non-profit organizations over some time, to have an idea of the E-mail methods used by a majority of them. [20:22]Brady reveals that based on the results of their studies, most non-profits are not thanking their donors [21:31] Takeaway #5: The first 30-45-day window is one of the most critical times to continue engagement with a new donor, if not they may not make a second gift in 6-14 months, at which point they're gone. [24:58] Brady's advice to startup NPAs: The Culture of Fund-raising & Being proactive [29:48] He discusses the three metrics of online fundraising (Traffic, Conversation Rate, and Average gift), with the results of some studies relating these metrics to NPAs. [31:03] Google Ad grant gives up to 10,000$ worth of free advertising, with terms. This was discussed in detail in a previous episode (Interview with Preston Cone; Facebook Ads, email copy and secrets behind the Google Ad Grant) Remarkable Quotes: [13:21] "Tangibility leads to generosity" [22:07] "The lifecycle of a donor" [26:39] "Bold is definitely better."   Contact Brady Website: www.nextafter.com LinkedIn: Brady Josephson Twitter: @bradyjosephson Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He's on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing. Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service. His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON. Learn more about Brady's speaking here. He is also an adjunct professor at North Park University's School of Business and Nonprofit Management, contributes to The Huffington Post, is the creator of The Good Journey Pod podcast, and is founding editor of re: charity — a top nonprofit and fundraising blog. Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world's largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada. Brady then helped start a digital agency working with nonprofits that eventually merged with Chimp, a technology company offering an online platform for charitable giving, where Brady worked in business development and client strategy before launching out on his own. Brady Josephson brady@nextafter.com https://www.linkedin.com/in/bradyjosephson/ Twitter @bradyjosephson https://www.nextafter.com/ https://www.facebook.com/NextAfterInc https://twitter.com/NextAfter_ https://www.linkedin.com/company/next-after/

In this episode of Nonprofit Architect, Travis discusses with Brady Josephson, an entrepreneur working with "Next After". They focus on core precepts of online fundraising, noting results from studies that show the wrong approaches of many nonprofit organizations to raising funds online. Listen in now and be informed Conversation Highlights [00:41] Brady explains that the concept behind "Next After" is basically to collect data, run experiments to essentially figure out what works in fundraising, and make that information accessible to nonprofit organizations [02:20] Donors lie [09:20] Takeaway #1: The Value Proposition Question; why should I give to you, as opposed to another organization, or not at all? [09:34] Takeaway #2: four perspectives from which a nonprofit organization should answer the value proposition question (Appeal, Credibility, Clarity, and Exclusivity) [13:02] Every different organization has strengths and weaknesses [13:16] Takeaway #3: As an NPO, having something more quantifiable or tangible encourages generosity [15:45] When building a scalable fundraising infrastructure, of which email is one of the strategies, you always need to start work much sooner than you think [16:47] Takeaway #4: Offline donors are worth 90% more if they get emails [17:34] Mystery Shopper Studies conducted involved signing up to receive emails from non-profit organizations over some time, to have an idea of the E-mail methods used by a majority of them. [20:22]Brady reveals that based on the results of their studies, most non-profits are not thanking their donors [21:31] Takeaway #5: The first 30-45-day window is one of the most critical times to continue engagement with a new donor, if not they may not make a second gift in 6-14 months, at which point they're gone. [24:58] Brady's advice to startup NPAs: The Culture of Fund-raising & Being proactive [29:48] He discusses the three metrics of online fundraising (Traffic, Conversation Rate, and Average gift), with the results of some studies relating these metrics to NPAs. [31:03] Google Ad grant gives up to 10,000$ worth of free advertising, with terms. This was discussed in detail in a previous episode (Interview with Preston Cone; Facebook Ads, email copy and secrets behind the Google Ad Grant) Remarkable Quotes: [13:21] "Tangibility leads to generosity" [22:07] "The lifecycle of a donor" [26:39] "Bold is definitely better."   Contact Brady Website: www.nextafter.com LinkedIn: Brady Josephson Twitter: @bradyjosephson Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing. Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service. His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON. Learn more about Brady’s speaking here. He is also an adjunct professor at North Park University’s School of Business and Nonprofit Management, contributes to The Huffington Post, is the creator of The Good Journey Pod podcast, and is founding editor of re: charity — a top nonprofit and fundraising blog. Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada. Brady then helped start a digital agency working with nonprofits that eventually merged with Chimp, a technology company offering an online platform for charitable giving, where Brady worked in business development and client strategy before launching out on his own. Brady Josephson brady@nextafter.com https://www.linkedin.com/in/bradyjosephson/ Twitter @bradyjosephson https://www.nextafter.com/ https://www.facebook.com/NextAfterInc https://twitter.com/NextAfter_ https://www.linkedin.com/company/next-after/

Welcoming back our own Google Ad Grant expert Rachel Clemens to talk about the 2020 Google Ad Grant updates. The application has been streamlined, Google is increasing Ad Grant amounts around causes working around COVID and the Black Lives Matter movement.  Also, Fall is coming which means there are tons of creative ideas for organizations to use the grant creatively to drive attention and emails on their site.    More resources Google Ad Grant Guide Google Ad Grant Compliance 2020 Google Ad Grant Course

A universal fact is that we have only a finite amount of time on earth. It's something we can't change. What do get to choose is how we live that time out. Grant Hensel believes we must use that time we are given to do meaningful work. Listen about his multiple social impact ventures, including his current business, Nonprofit Megaphone. Nonprofit Megaphone helps nonprofits acquire and maximize the Google Ad Grant, helping them spread their mission and make more impact. For all nonprofits that are 501(c)3 and NOT using this free Google Ad Grant, we encourage you to reach out to Grant and the team at https://nonprofitmegaphone.com/

“Safer at Home” ordinances and social distancing guidelines have caused an increase in people searching online for ways to support the causes they care about most, so it’s super important for your nonprofit to show up in Google results. This week on the Nonprofit Jenni Show, we talk about two ways to ensure new supporters can find you: the Google Ad Grant and Search Engine Optimization (SEO). After talking about SEO on the podcast last week, Jenni wanted to address some questions about the differences between the Google Ad Grant and SEO. She invites Grant Hensel, Founder and CEO of Nonprofit Megaphone, to answer common questions about how the Google Ad Grant works for nonprofits, including: --How can nonprofits use the Google Ad Grant to get donations, volunteers, and other types of support?--What components does a nonprofit website need before it makes sense to get the Google Ad Grant?--Does the Google Ad Grant impact your SEO, or vice versa? Jenni also gives a personal life update that impacts her work. Nonprofit Megaphone can help your nonprofit get the Google Ad Grant for free! They also offer support in managing the grant, creating Google Ads for your nonprofit, and targeting the right audiences with your ads. Visit nonprofitmegaphone.com and let them know you’re a listener of the Nonprofit Jenni Show. Nonprofit Jenni offers resources to help improve your SEO so you can show up in search results without the Google Ad Grant. Try Jenni’s Nonprofit SEO Mini-Course at nonprofitjenni.com/coursesandmore for a DIY approach. If you prefer one-on-one support, schedule a free half hour call with Jenni at nonprofitjenni.com/contact Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

Join Preston as we discuss Facebook Ads, Petitions, Email Copy, $120,000 annual Google Ad Grant, and Google for Nonprofits. This is a can't miss episode! Cone got his first taste in the field when he had the opportunity to work for Facebook and dove into social media marketing. Cone's clients at Facebook had budgets ranging from $500-$50,000 a month and he exponentially increased their return. One of his customers' ads performed so well that they were featured on the “Facebook Success Story.” Cone then moved on to lead a team that created the social media ads that raised $150 million. Then moving on to be Digital Director in for the 45th Presidential Inauguration in Washington D.C. When asked about what he's learned from his experiences, Cone says, “The campaign and inauguration taught me many things, but in the realm of marketing, I became convinced that social media marketing has unlimited potential if used correctly.” Cone has been able to leverage his connections and experience working with some of the best people in their respective fields. And you can be assured that our subject matter experts at Cone Creatives (Donor Curve) are really just that – actual experts in their fields. We look forward to talking with you and helping to make your business plans a success.   Preston ConeCEO Cone Creatives / Donor CurveDigital Marketing With A Purpose 210.899.6670 www.conecreatives.com https://donorcurve.com/ https://www.facebook.com/conecreatives/ https://www.facebook.com/Donor-Curve-105030627739662/ https://donorcurve.conecreatives.com/    

Join Preston as we discuss Facebook Ads, Petitions, Email Copy, $120,000 annual Google Ad Grant, and Google for Nonprofits. This is a can’t miss episode! Cone got his first taste in the field when he had the opportunity to work for Facebook and dove into social media marketing. Cone’s clients at Facebook had budgets ranging from $500-$50,000 a month and he exponentially increased their return. One of his customers’ ads performed so well that they were featured on the “Facebook Success Story.” Cone then moved on to lead a team that created the social media ads that raised $150 million. Then moving on to be Digital Director in for the 45th Presidential Inauguration in Washington D.C. When asked about what he’s learned from his experiences, Cone says, “The campaign and inauguration taught me many things, but in the realm of marketing, I became convinced that social media marketing has unlimited potential if used correctly.” Cone has been able to leverage his connections and experience working with some of the best people in their respective fields. And you can be assured that our subject matter experts at Cone Creatives (Donor Curve) are really just that – actual experts in their fields. We look forward to talking with you and helping to make your business plans a success.   Preston ConeCEO Cone Creatives / Donor CurveDigital Marketing With A Purpose 210.899.6670 www.conecreatives.com www.donorcurve.conecreatives.com https://www.facebook.com/conecreatives/ https://www.facebook.com/Donor-Curve-105030627739662/ https://donorcurve.conecreatives.com/    

[31:35] Yes, your non-profit organization may be eligible for a Google Ad Grant giving you $10K per month in free Google Ad Words Advertising and it's not fake news.  In this episode, Greg speaks with David Ries, a Certified Google Ad Grant Professional who’ll give us an insight on this great opportunity for qualified non-profits and share how getting one is not as difficult as you think. David will explain what the grant is all about, how to find out if you qualify and some of the things you need to do and have in order for your application to be successful. He’ll also demystify some of the misinformation about the grant.  David also offers a good primer on Google Ads to maximize a Google Word Ad campaign. He’ll share some tips on using keywords to drive searches to your landing page or website -  information that’s relevant to anyone who may consider using Google ads. He also gives us a real world example of a client with a successful Google ad campaign and some of the ways they used keywords to zero in on their right target market. David Ries, a Business Development Representative at ConnectAd, assists with the assessment and strategy process for nonprofits to get started with the Google Ad Grant opportunity. His background in exclusively the startup & nonprofit sector allows him to understand how to add value to nonprofits and increase their digital presence. David lives in Edmonton, Alberta Canada and can be reached at david@connectad.ca.  For more info, check out G Suite and Google Grants for Nonprofits. 

Grant Hensel is the founder of Nonprofit Megaphone, a company helping 180+ nonprofits manage the $10,000/month Google Ad Grant to reach their target audiences online. He is also the founder of the RoundUp App, which allows thousands of individuals to donate the change from their everyday purchases to a nonprofit they care about. Grant graduated from Wheaton College where in senior year, along with his now wife, wrote to every Fortune 500 CEO and has received feedback by nearly a 3rd of them. He published his results in the book What the Fortune 500 Read. 

What is the Google Ad Grants program? Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant […] The post Google Ad Grant for Non Profits appeared first on Arnie Singer - Digital Marketing and Management Expert.

Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google Ads to further their mission, how to apply for a Google Ad Grant, challenges and successes she's seen with clients that have received the grant and navigating the recent Google Ad Grant policy changes. Kristina worked at Google in 2002 when AdWords was still in its infancy.  She was part of Google’s first optimization team formed to help clients understand how to manage and optimize their accounts. Kristina left Google in 2009. During her last few years with the company, she worked mainly in training, teaching internal Googlers and agencies and resellers about AdWords. An Overview of Google Ads Google Ads (previously known as Google Adwords) is a way to promote your product or services on Google and other websites that are part of Google’s network. Google allows you to advertise your website on google.com, Google properties such as Google Maps and YouTube, and on its search and display partners. The Google Ads network reaches more than 90% of internet users. The key benefits of Google Ads marketing are reach, relevance and ROI. You can track every aspect of your Google Ads marketing campaign, from the number of ad impressions to the number of clicks and signups, donations, newsletter subscriptions, and more. This level of accountability makes it especially attractive to businesses who have limited marketing budgets. How Can Nonprofit Use Google Ads? When users search for your organization or an organization like yours, do you show up in the search results? When people realize they want or need something, they turn to search. Each search represents an opportunity for nonprofits looking to influence the customer journey.  Nonprofits can use Google Ads to: raise awareness about their organization promote their content and engage users nurture relationships increase their donations Google Ads allows you to control your message and offer. In addition to asking for donations, many nonprofits have tons of great content they can market through Google. For example, you could promote your free eBook, courses, or other online educational materials to build a relationship. Many nonprofits I work with will offer free content in exchange for email signups, and obtaining that email address give you the chance to start nurturing a lead that could later turn into support or a donation. Google Ad Grants for Nonprofits Google grants $10,000/month in free Google Ads to qualifying nonprofits. The grants allow nonprofits to show ads on google.com. They can not be used to run display campaigns, but many nonprofits set-up a separate account when they are interested in testing outside of the grant limitations. There are five steps to submitting your Google Ad Grants application: See if you’re eligible (based in a country where Google Ad Grants is available and that you hold a valid charity status) Apply for a Google for Nonprofits account Enroll in Google Ad Grants Create a Google Ads account Submit your account for review Common Issues with Google Ad Grants Kristina commonly sees nonprofits experience one of three main issues: The nonprofit spends only a small fraction of its allotted $10,000/month The nonprofit has issues keeping its accounts compliant. Many are so busy they don’t even notice when an account has been suspended. The nonprofit doesn't know how to properly roll out strategy to maximize traffic and fundraising. A Google Ad Grant Success Kristina recently started working with a nonprofit with an existing Google Ads Grants account. They were spending less than a $1,000/month out of the $10,000 grant and had $0 in donations. In the first month after they started working together, the nonprofit's click through rate jumped up 40%, the spend was up over 600% and they generated over $27,000 in donations. Kristina explained that this isn’t typical—this nonprofit is an established brand that people are looking to donate to, and they were simply underutilizing their potential. Recent Policy Changes with Google Ad Grants In January 2018 Google revised its policies and raised their standards in order to maintain quality ads on Google. Prior to 2018, many nonprofits would use all kinds of general and irrelevant keywords and often ran low-quality campaigns. In an effort to combat that, new management requirements rolled out. Google Grants account violating those policies are suspended. The major one is a 5% click through rate (CTR) threshold nonprofits must meet. If the CTR requirement isn't met for 2 consecutive months, your account will be temporarily deactivated. Geo-targeting has to be specific to where you primarily serve your community. Conversion tracking is required, so you’ll want to make sure to track sign-ups, leads, donation, all relevant actions. There are also some basic account structure requirements, including at least 2 active ad groups per campaign, 2 active ads per ad groups, and at least two site links. As part of Google’s mission-based campaigns policy, nonprofits can no longer use single word keywords or overly generic terms. Keywords with a quality score of 2 or lower have to be removed as well. Google requires all nonprofits to fill out an annual program survey. If your account is suspended, it’s not the end of the world. You can contact Google to request reinstatement after bringing your account into compliance. About Kristina Cutura Currently the owner and founder of a search marketing consulting firm, Kristina Cutura is a pioneer of Google Ads (formerly AdWords). Starting as a Google employee in 2002, she was one of the first three members of the company’s AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients and agencies that manage AdWords accounts. During her tenure, she trained hundreds of Google employees and dozens of resellers, and developed online training resources. In addition to running training programs, she managed and optimized Google’s highest revenue clients. After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts. Kristina has worked with national and global businesses in a variety of industries and sectors, ranging from multi-million dollar corporations to small, family-owned businesses and nonprofits. She is a premier Google Partner and published author. You can find Kristina online at: kristinacutura.com Resources Google Ads Grants application process can be found here. The full ad grants compliance guide can be found here.  

Dans cet épisode, nous discutons du programme Google Ad Grant pour les organismes à but non lucratif. Jason réponds aux questions de Francis sur l'admissibilité, les restrictions à prendre en compte et comment configurer le vos campagnes Google Ads (AdWords) pour recevoir une approbation rapide. Article sur le sujet: https://buzztronicmarketing.com/fr/guide-hyper-utile-pour-mettre-en-place-votre-premiere-campagne-google-ad-grant-version-canadienne/

The Google Ad Grant isn’t a normal grant, because you don’t get any actual money from it--but it offers amazing benefits for your organization by giving you $10,000 of free search engine advertisements every single month, for the rest of time. In this episode, a Google Ad Grant manager answers all kinds of questions about how you can use Google ads to grow your volunteer, client, and donor lists, as well as basic information about the grant itself. My guest this episode is: --Grant Hensel from Nonprofit Megaphone Plus, don’t miss my Anonymous Q&A segment where I answer a question from an anonymous listener, and my Submit A Brag segment where I highlight an outstanding nonprofit professional. Support my podcast and suggest new content at patreon.com/nonprofitjenni Music by Emily Summers. Opinions expressed in the Nonprofit Jenni Show are very general in nature. Please contact Jenni with specific questions you have regarding your nonprofit. © 2018 Nonprofit Jenni. All Rights Reserved.