Podcasts about Google

Ray Reddy is VP of Retail at Shopify, leading the company's retail business and championing local entrepreneurs. With a career focused on leveraging technology for commerce, he previously co-founded Ritual, a mobile commerce platform supporting local restaurants, and PushLife (acquired by Google), where he later led mobile product management for shopping and commerce. Ray is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win. Top 3 Value Bombs 1. Retailers are entering a modern renaissance where AI and rapid innovation make entrepreneurship easier than ever. 2. Shopify POS Hub delivers near-perfect reliability by solving the long-standing pain of iPad-peripheral incompatibility. 3. Expanding delivery and payment capabilities, like Uber Direct and global Tap to Pay, helps merchants offer world-class customer experiences. Learn more about Shopify's retail solutions and the Winter '26 Edition - Shopify Winter '26 Edition Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Intuit QuickBooks - Transform your cash flow and your business this year. Check out QuickBooks money tools today! Learn more at QuickBooks.com/money. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.

LADYGANG: “Allegedly Wassa Happening: Beckhams, Blakes and Glambots” - Becca recaps her emotional surprise birthday in New York (yes, including a night at The Box), while the group hilariously debates celebrity performance standards, sparked by Hilary Duff's tour and the internet's “go girl, give us nothing” commentary. They break down Brooklyn Beckham's family drama, a chaotic Google mishap from Jac, and the GlamBot discourse surrounding Jennifer Lopez. PLUS: A candid dive into the Blake Lively vs. Justin Baldoni situation, unpacking leaked texts, power dynamics, and what happens when private Hollywood moments go public.If you enjoyed this episode of LadyGang, please follow rate and review wherever you get podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To make good creative work, you'll inevitably do a lot of bad work along the way. So building a thriving creative practice relies on showing up and doing the work consistently, whether you feel inspired or not. And we can get trapped into thinking that if only we had the perfect space, or the best pen, or right notebook, it would all be easier. This is a preview of a premium episode. To listen to the full interview, visit: https://designbetterpodcast.com/p/austin-kleon But our guest today, Austin Kleon, has built a remarkable creative practice around a deceptively simple toolkit: index cards, newspapers, scissors, and glue. He's the bestselling author of Steal Like an Artist, Show Your Work, Keep Going, and Don't Call it Art. What makes Austin's approach so valuable is how he's translated these ideas into a sustainable daily practice that's lasted over a decade. In our conversation, Austin shares why he starts every day writing in his diary before he picks up the phone, how constraints (time, space and materials) actually unlock creativity rather than limiting it, and why the path to doing your best digital work might start with picking up a pen. If you've ever struggled to maintain a creative practice, felt overwhelmed by tools and options, or wondered how to keep going when the work feels hard, this episode is for you. Bio Austin Kleon is the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going. He's also the author of Newspaper Blackout, a collection of poems made by redacting the newspaper with a permanent marker. His books have sold over two million copies and have been translated into over 30 languages. He's been featured on NPR's Morning Edition, PBS Newshour, and in The New York Times and The Wall Street Journal. New York Magazine called his work “brilliant,” The Atlantic called him “positively one of the most interesting people on the Internet,” and The New Yorker said his poems “resurrect the newspaper when everybody else is declaring it dead.” He speaks for organizations such as Pixar, Google, Netflix, SXSW, TEDx, Dropbox, Adobe, and The Economist. In previous lives, he worked as a librarian, a web designer, and an advertising copywriter. He lives in Austin, Texas, with his wife and sons. Visit him online at www.austinkleon.com

Join Lionel on The Other Side of Midnight as he braves a studio cold enough to "hang meat" while dissecting the unexpected neuroscience of footwear and the sheer utility of the "duck boot". From the black humor of slipping on ice to a deep dive into the conspiracy theories filling the void of public trust—including mystery drones, underground bases, and the return of Havana Syndrome—this hour covers it all. Plus, Lionel debates the cynical history of Rock & Roll clubs, corrects Google on the existence of Tom McAn, and advocates for mental health awareness amidst the freezing temperatures. It is entertaining, informative, and delightfully unpredictable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you feeding your data into AI and assuming the insights it gives you are accurate? What if those confident-sounding answers are quietly steering you in the wrong direction? More agency owners are turning to AI to analyze and interpret performance data, and for good reason. Used correctly, it can save massive amounts of time and move teams beyond using AI to crank out blog posts, ads, or emails faster. But when it comes to attribution, performance analysis, and real decision-making, AI has a dangerous flaw: it's often wrong with absolute confidence. Today's featured guest understands where most agencies go wrong with AI-driven data analysis. He'll break down why large language models frequently misinterpret marketing data, how flawed inputs and assumptions lead to misleading insights, and what it actually takes to get reliable answers from AI without burning budget or making bad strategic calls. Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a marketing attribution platform built specifically for e-commerce brands doing between $5M and $50M in annual revenue. Scott has spent years deep in attribution, analytics, and now AI, figuring out how to separate real signal from noise in an ecosystem where every platform claims the win. He'll talk about how most platforms may be misleading you and the framework he uses to bring sanity back to attribution for serious e-commerce brands. In this episode, we'll discuss: Why AI is sounds smart but gets marketing attribution wrong. Injecting intention into AI. The Five Forces framework to improve your AI data. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why AI Sounds Smart But Gets Marketing Attribution Wrong One of the biggest myths around AI is that it's inherently "smart." Scott shared that it took eight months for Wicked Reports to release their AI analyst, not because the tech wasn't powerful, but because it was too confident while being wrong. AI models are designed to sound affirmative. Ask them a bad question, and they'll still give you a polished answer. If you ask ChatGPT if you should jump off a bridge, it'll say, "Yes, that's a great idea," unless you explicitly train it to be critical. That's a massive problem when you're dealing with revenue attribution and ad spend decisions. Another major issue is that AI lacks native understanding of time, which is foundational to attribution. Clicks, impressions, tags, and conversions happen in sequence over days or weeks. Without heavy rules, coaching, and sanity checks layered in, AI can't naturally interpret cause and effect. Left alone, it simply fills in gaps, and those hallucinations can cost you real money. Why Intention and Metrics Matter More Than the AI Tool The first thing Scott's team had to "inject" into the AI was intention. Not all campaigns exist to do the same job. Prospecting, retargeting, direct response, and existing customer campaigns each have different goals and therefore require different scoreboards. If you don't tell the AI what the intention is for each row of data, it will make assumptions. And those assumptions are usually wrong. The "North Star" metrics and leading indicators change depending on what you're trying to accomplish. A prospecting campaign shouldn't be judged the same way as an abandoned cart flow. The second big issue is AI's obsession with ROAS. ROAS is easy to latch onto because it gets rewarded with "thumbs up" feedback, but it's often misleading. If two-thirds of your reported revenue comes from repeat customers via email or SMS, AI might tell you your ads are crushing it when they're not. Simply separating new customers from repeat customers already puts you ahead of 95% of advertisers. The Five Forces Framework for Making Better Attribution Decisions To solve these problems, Scott introduced his Five Forces Framework, (intention, expectation, action, outcome, and optimization) a methodology most agencies simply aren't using. The first force is Intention, which defines both the scoreboard and the timeframe. New customer acquisition might need a 30–90 day window to show results, while an abandoned cart campaign can be evaluated in seven days. Without this context, teams panic too early and kill campaigns that haven't had time to work. The second force is Expectation, which is all about alignment. Brand owners often look at Shopify, GA4, Meta, Google, Klaviyo, and SMS dashboards—all showing different numbers. Without agreeing on a single version of truth, clients freak out and shut down top-of-funnel campaigns after five days because the data "doesn't look good yet." Setting expectations isn't a one-time conversation; it has to be reinforced constantly. Reducing Drama: Use "Scale, Chill, and Kill" to Guide Ad Spend The third force is Action, which includes launching the campaign but only after defining clear boundaries. Scott recommends setting "Scale, Chill, and Kill" zones before you spend a dollar. For example, if your acceptable new customer acquisition cost is $50–$70, that's your Chill zone. Below $50? Scale it. Above $70? Kill it. These predefined rules remove emotion, reduce second-guessing, and dramatically lower what Scott calls "psychic stress" inside agencies and brands. Once campaigns run, the fourth force—Outcome—is simply measuring performance against those zones. Did it scale, chill, or die? Optimization Is More Than Creative Tweaks Most agencies obsess over creative, constantly swapping headlines, images, and copy. For Scott, optimization should be more structured. At his agency, they use a decision log to rank potential actions by impact, focusing on whether the problem is the offer, the creative, the traffic, or the budget. But Scott added a fourth optimization factor most teams miss: signaling. If you don't send the right signals back to ad platforms, your optimization efforts don't matter. Meta, in particular, is very good at claiming credit for conversions it didn't truly drive and if it sees quick conversions, it will chase more of those, even if they're just repeat customers. Training Ad Platforms to Optimize for What Actually Matters To fix this, Scott recommends creating separate events in Meta's Events Manager for new customer purchases versus repeat purchases. That way, ad sets can optimize specifically for the outcome you want. If you're closing existing customers through email or SMS, you don't want Meta learning from those conversions. But when a new customer buys, Meta gets a clean signal and starts finding more people like them. Scott noted that when creative and offer are solid, sharpening signals alone can dramatically reduce acquisition costs within a month. You can even go deeper by signaling based on SKU types, allowing platforms to optimize toward higher-quality or more strategic purchases—not just any conversion they can grab credit for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What separates the companies that win from the ones that quietly fade away?Nicolas Darveau-Garneau — former Google Chief Evangelist, multi-time founder, angel investor, and author — joins me to unpack what he's learned after advising over 1,000 CEOs and investing in more than 25 companies.Nicolas breaks down why product-market fit is everything, why most founders misunderstand who their best customers really are, and how a single clear metric can align an entire organization. Drawing on stories from Google, SpaceX, Amazon, Enterprise Rent-A-Car, and St. Jude's Children's Hospital, he reveals why speed, clarity, and purpose consistently outperform complexity and brute force.They explore why storytelling is not a talent but a practiced skill, why timing matters as much as the idea itself, and why the ability to “get better at getting better” may be the only sustainable competitive advantage in the age of AI.This conversation is essential listening for founders, operators, investors, and anyone building something that matters. In this episode, you'll learn: - The three traits great founders consistently share- Why 10% of customers often drive 80–90% of profits - Why speed and operational cadence beat perfection - How great companies build systems that improve without the CEO - The biggest mistakes founders make when scaling - Why purpose—not profit alone—sustains founders through hard times Check out Nicolas' new book: ⁠Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies⁠ https://www.amazon.com/Sequoia-Not-Bonsai-Successful-Companies/dp/1400254248Like this episode? Leave a review here:https://ratethispodcast.com/commondenominator

Send us a textJoin The Bengals Pulse as we search for the Best Free Agents to fix the 2026 Bengals. SUBSCRIBE to the Wincinnati YouTube channel: https://rb.gy/yz5l4y FIND & FOLLOW the Wincinnati podcast on your favorite platforms:LISTEN on Buzzsprout: https://rb.gy/4d3xksLISTEN on Apple Podcasts: https://rb.gy/bwwbsiLISTEN on Spotify: https://rb.gy/daasvlLISTEN on Stitcher: https://rb.gy/0rc4rwLISTEN on Google: https://rb.gy/xgvsmpLISTEN on iHeartRadio: https://rb.gy/t03chpLISTEN on Amazon: https://rb.gy/vbumtvFOLLOW Ace & Zim on Twitter, where they'll share the latest news about the Cincinnati Bengals and interact with Bengals fans, and host Twitter spaces.Ace: https://rb.gy/gmx9fnZim:https://rb.gy/pb7nvwWincinnati podcast: https://rb.gy/wegjep

Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with Peter Murphy Lewis, founder of Strategic Pete, to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and using AI driven systems without giving control to platforms they do not own. Search is changing. Ads are getting more expensive. Algorithms decide who wins and who disappears. If you do not own your audience, you are renting your business. This conversation explains exactly why owning your list matters more than ever and how contractors can start taking control now. What you will learn in this episode • Why contractors who rely only on ads and search are at risk • How AI is accelerating changes in customer acquisition • Why owning your customer list creates long term stability • How client loyalty protects your business during market shifts • The difference between renting attention and owning relationships • How to use content and systems to stay in front of your audience • Practical ways contractors can start building their list today This episode is for contractors and service business owners who want predictable growth, lower marketing risk, and long term control over their business. Timestamps 00:00 Why owning your customer list matters now 02:10 How AI is changing search and digital marketing 05:30 Why contractors lose when they rent attention 09:40 Client loyalty and long term business survival 14:30 Fractional leadership and strategic marketing explained 19:45 Why content builds ownership not dependence 25:20 Using systems to stay in front of your audience 31:40 How contractors can start owning their list 38:00 LinkedIn, partnerships, and direct relationships 43:10 Final lessons for contractors Follow the Host and Guest: Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Peter Murphy Lewis: https://www.linkedin.com/in/petermurphylewis/ Strategic Pete: https://www.linkedin.com/company/strategic-pete/   Connect with us on: • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly sponsored by: UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm priceguide   Learn how to automate tasks, save time, and increase your profit. No coding required!

In this episode, Karen shares 6 tips on what confident leaders do before they speak and how you can, too. These are things to do before even walking in the room to present or have a conversation.Learn how Karen's failure in one of her first corporate training presentations was the catalyst to put a fire in her to realize the value of preparation, changing her behavior and results in her next presentation.  Listen for examples and use these practical tips:Tip #1: They get clear on the outcome.Tip #2: They decide how they want to show up.Tip #3: They regulate their body (breath and posture)Tip #4: They choose simplicity over impressingTip #5: They trust their experienceTip #6: Preparation creates presence (record yourself on video and watch it back!)Listen for more stories and examples to help you be more confident in your next conversation and be seen as the influential leader that you are. Favor to AskIf you enjoy this podcast, please leave a review on Amazon or wherever you listen. Your reviews help more people find the show and start communicating with greater confidence and ease. Some resources for you:Come to my first-ever retreat! If you're an executive woman looking to become a more confident communicator and uplevel your presence and ability to command any room, join us HERE. It's April 30-May 3.Get 3 Strategies to Speak Up in Meetings here. Project more confidence and credibility with my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen LaosMy book “Trust Your Own Voice”: https://karenlaos.com/book/Connect with me:Website: https://www.karenlaos.com/Instagram: https://www.instagram.com/karenlaosofficial Episodes also available on YouTube:https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videos About me:Many years ago I found myself tongue-tied in a boardroom, my colleagues and executives staring at me. My stomach in my throat, I was unable to get the words out (in spite of being in a senior leadership role). Then, I heard my boss shut down the meeting. My heart sank. I was mortified. She pulled me aside and said, "You didn't trust your gut. You could've tabled the meeting like I did."Why didn't that option occur to me in the moment? Why did I feel like I needed permission?That was the day I set out to change. I began a journey of personal growth to discover the root of the problem. Once I did, I wanted every woman to experience that same freedom.I'm now on a mission to silence self-doubt in 10 million women in 10 years by giving them simple strategies to speak up and ask for what they want in the boardroom and beyond, resulting in more clients, job promotions, and negotiation wins.Companies like NASA, Netflix, Google, and Sephora have been propelled toward more effective communication skills through my signature framework, The Confidence Cocktail™.This is your invitation to step into your most confident self so you can catapult your career! Karen Laos, Communication Expert and Confidence Cultivator, leverages 25 years in the boardroom and speaking on the world's most coveted stages such as Google and NASA to transform missed opportunities into wins. She is fiercely committed to her mission of eradicating self-doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with her tested communication model to generate consistent results through her Powerful Presence Keynote: How to Be an Influential Communicator. Get my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen Laos Connect with me:Website: https://www.karenlaos.com/Instagram: https://www.instagram.com/karenlaosofficial Facebook: Ignite Your Confidence with Karen Laos: https://www.facebook.com/groups/karenlaosconsultingLinkedIn: https://www.linkedin.com/in/karenlaos/Episodes also available on YouTube:https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videosMy book “Trust Your Own Voice”: https://karenlaos.com/book/

Trust in institutions is declining, and healthcare is not immune. At the same time, patients are relying more heavily than ever on what other people say online to decide where, when, and whether to seek care. In this episode of Touch Point, hosts Chris Boyer and Reed Smith revisit reputation management with a fresh lens. Not as a checklist of review sites to monitor, but as a leading indicator of patient trust, experience, and long-term loyalty. The conversation explores how reputation is shifting beyond Google and Facebook into places health systems rarely control or even monitor. From Reddit threads and local forums to unsolicited patient stories that carry more weight than polished testimonials, reputation today is fragmented, emotional, and deeply contextual. Chris and Reed also unpack a growing tension in healthcare marketing and patient experience. As more organizations are encouraged to solicit reviews through formal programs, are we improving transparency or simply priming the pump. And how should teams interpret star ratings versus narrative feedback when trying to understand real service breakdowns and recovery opportunities. Key topics include: Why declining trust makes reputation a strategic asset, not a marketing afterthought The difference between solicited and unsolicited reviews and why it matters How online reputation signals future loyalty and patient experience scores Where reputation actually forms today and why traditional monitoring tools fall short How health systems can move from reactive review management to meaningful insight and action This episode is a practical, opinionated update for anyone responsible for brand, experience, access, or digital strategy in healthcare. Reputation is no longer just about what people say. It is about what organizations choose to hear and how they respond. Mentions From the Show:  Edelman Trust Barometer Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Rimini Street Wins Multiple Industry Awards, Q&A (Darian Chwialkowski, Third Stage Consulting) How AI Is Affecting the World of ERP (Tanya Gonzalez-Infor, Paul Farrell-ECI, Evgenya Kontorovich-Priority Software, Gareth Guest-Sage, Craig Sullivan-Oracle NetSuite, Christian Tabasa-TEC) Microsoft D365, Is it Worth it?   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Our 232st episode with a summary and discussion of last week's big AI news!Recorded on 01/23/2026Hosted by Andrey Kurenkov and Jeremie HarrisFeel free to email us your questions and feedback at contact@lastweekinai.com and/or hello@gladstone.aiRead out our text newsletter and comment on the podcast at https://lastweekin.ai/In this episode:OpenAI announces testing of ads in ChatGPT and introduces child age prediction to enhance safety features, amidst ongoing ethical debates and funding expansions in AI integration with educational tools and business models.China's AI landscape sees significant progress with AI firm Jpu training advanced models on domestic hardware, and strong competitive moves by data centers, highlighting the intense demand in AI manufacturing and infrastructure.Silicon Valley tensions rise as startup Thinking Machines experiences high-profile departures back to OpenAI, reflecting broader industry struggles and rapid shifts in organizational dynamics.AI legislation and safety measures advance with the US Senate's Defiance Act addressing explicit content, and Anthropic updating Claude's constitution to guide ethical AI interactions, while cultural pushbacks from artists signal ongoing debates in intellectual property and AI-generated content.Timestamps:(00:00:10) Intro / Banter(00:02:08) News Preview(00:02:26) Response to listener commentsTools & Apps(00:11:55) OpenAI to test ads in ChatGPT as it burns through billions - Ars Technica(00:18:05) OpenAI is launching age prediction for ChatGPT accounts(00:23:37) Google now offers free SAT practice exams, powered by Gemini | TechCrunch(00:24:57) Baidu's AI Assistant Reaches Milestone of 200 Million Monthly Active Users - WSJApplications & Business(00:26:53) The Drama at Thinking Machines, a New A.I. Start-Up, Is Riveting Silicon Valley - The New York Times(00:31:44) Zhipu AI breaks US chip reliance with first major model trained on Huawei stack | South China Morning Post(00:36:31) Elon Musk's xAI launches world's first Gigawatt AI supercluster to rival OpenAI and Anthropic(00:41:25) Sequoia to invest in Anthropic, breaking VC taboo on backing rivals: FT(00:45:18) Humans&, a 'human-centric' AI startup founded by Anthropic, xAI, Google alums, raised $480M seed round | TechCrunchProjects & Open Source(00:48:51) Black Forest Labs Releases FLUX.2 [klein]: Compact Flow Models for Interactive Visual Intelligence - MarkTechPost(00:50:35) [2601.10611] Molmo2: Open Weights and Data for Vision-Language Models with Video Understanding and Grounding(00:52:53) [2601.10547] HeartMuLa: A Family of Open Sourced Music Foundation Models(00:54:46) [2601.11044] AgencyBench: Benchmarking the Frontiers of Autonomous Agents in 1M-Token Real-World ContextsResearch & Advancements(00:57:05) STEM: Scaling Transformers with Embedding Modules(01:06:22) Reasoning Models Generate Societies of Thought(01:14:21) Why LLMs Aren't Scientists Yet: Lessons from Four Autonomous Research AttemptsPolicy & Safety(01:19:41) Senate passes bill letting victims sue over Grok AI explicit images(01:22:03) Building Production-Ready Probes For Gemini(01:27:32) Anthropic Publishes Claude AI's New Constitution | TIMESynthetic Media & Art(01:34:13) Artists Launch Stealing Isn't Innovation Campaign To Protest Big TechSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO like a tool—not a strategy—is key to sustainable online success.

Becca recaps her emotional surprise birthday in New York (yes, including a night at The Box), while the group hilariously debates celebrity performance standards, sparked by Hilary Duff's tour and the internet's “go girl, give us nothing” commentary. They break down Brooklyn Beckham's family drama, a chaotic Google mishap from Jac, and the GlamBot discourse surrounding Jennifer Lopez. PLUS: A candid dive into the Blake Lively vs. Justin Baldoni situation, unpacking leaked texts, power dynamics, and what happens when private Hollywood moments go public.Check out our great sponsors!Pura: Want more calm in your home? Get your FREE Pura Plus Home Diffuser when you subscribe for 12 months at Pura.comProgressive: Need car insurance? Head to Progressive.com to see how much you can save!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

Gary Parrish and Kyle Boone recap big wins from Duke and Arizona and discuss the ACC and Big 12 as a whole. Then, the Big Ten has an undefeated team in Nebraska but popular opinion is they aren't the best team in the conference. Plus, the SEC rates well but doesn't have a team at the top of the sport. Will that change? (0:00) Intro + Kyle Boone joins GP! (1:00) Duke smokes Louisville and is control of the ACC (11:16) Arizona stays perfect against BYU. Are you convinced they are the best team in the sport? (24:22) Nebraska is undefeated! Best story in the sport. But the Big Ten is not that simple (34:59) SEC ranks as a top conference, but has zero great teams (39:58) Must watch games the next few days Theme song: “Timothy Leary,” written, performed and courtesy of Guster Eye on College Basketball is available for free on the Audacy app as well as Apple Podcasts, Spotify and wherever else you listen to podcasts. Follow our team: @EyeonCBBPodcast @GaryParrishCBS @MattNorlander @Boone @DavidWCobb @TheJMULL_ Visit the ⁠betting arena on CBSSports.com⁠ for all the latest in ⁠sportsbook reviews⁠ and ⁠sportsbook promos⁠ for ⁠betting on college basketball⁠. You can listen to us on your smart speakers! Simply say, “Alexa, play the latest episode of the Eye on College Basketball podcast,” or “Hey, Google, play the latest episode of the Eye on College Basketball podcast.” Email the show for any reason whatsoever: ShoutstoCBS@gmail.com Visit Eye on College Basketball's YouTube channel: ⁠https://www.youtube.com/channel/UCeFb_xyBgOekQPZYC7Ijilw⁠ For more college hoops coverage, visit ⁠https://www.cbssports.com/college-basketball/⁠ To hear more from the CBS Sports Podcast Network, visit ⁠https://www.cbssports.com/podcasts/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

On December 5, 2008, 74 year old self-proclaimed "art dealer to the stars" Cliff Lambert failed to show up at the annual Winter Festival of Lights Parade in Palm Springs.  His friends were concerned, but not overly concerned because it wasn't unusual for Cliff to dip in and out of communication with his friends periodically.  But after a few days, his close friend, Eddie Mullican, couldn't help but wonder where Cliff was, as something didn't feel right.  So Eddie reported him missing.  While the investigation was a little slow to get going. But, just before the New Year, when the detective assigned to Cliff's case received a call informing him that a Nepalese Prince was attempting to sell Cliff's home and this real estate agent did a quick Google search to discover Cliff had actually gone missing from Palm Springs, it sent the investigation into high gear.  And what became of this case was a more than decade long odyssey involving an eclectic group of conmen out to get their hands on Cliff's fortune, which consisted of a very expensive and precious collection of artwork that Cliff proudly hung from the walls of his home...at least that's what he told people.  What happened to Cliff Lambert?SOURCES:https://historyfacts.com/famous-figures/fact/ben-franklin-pen-name-silence-dogood/https://podcasts.happyscribe.com/dateline-nbc/the-prince-the-whiz-kid-the-millionairehttps://owlcation.com/social-sciences/brief-history-of-personal-adshttps://people.com/inside-cliff-lambert-murder-11827494https://thecinemaholic.com/cliff-lambert/https://www.sfgate.com/crime/article/sf-sex-crimes-fugitive-thomas-white-dies-in-mexico-4813874.phphttps://moviedelic.com/russell-manning-miguel-bustamante-craig-mccarthy/LINKS:Patreon:  https://www.patreon.com/killaforniapodPayPal:  https://www.paypal.coCashm/paypalme/killaforniapodMerchandise:  https://killaforniadreamingpodcast.threadless.com/Website:  https://killaforniadreamingpodcast.buzzsprout.com/YouTube: https://www.youtube.com/@KillaforniaDreamingPodcastFacebook Group:  https://www.facebook.com/groups/1296620370450345/Facebook Page:  https://www.facebook.com/killaforniadreamingInstagram:  https://www.instagram.com/killaforniadreamingpod/?hl=enX:  https://twitter.com/killaforniapodEmail:  killaforniapod@gmail.comTikTok:  @killaforniadreamingpod Cash App:  $KDpodcastSupport the show

Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

Microsoft rushes an emergency fix for an actively exploited Office zero-day. A suspected cyberattack halts rail service in Spain. The FBI probes Signal chats in Minnesota. The UK moves to overhaul policing for the cyber age. Romania investigates a hitman-for-hire site. A UK court awards $4.1 million in a Saudi spyware case. Google agrees to a voice assistant settlement. CISA maps post-quantum crypto readiness. Prosecutors charge an Illinois man over a Snapchat hacking scheme targeting hundreds of women. Our guest today is Cynthia Kaiser, SVP of the Ransomware Research Center at Halcyon, sharing some insight into the AI and quantum threats to cybersecurity and the national cyber strategy. A Best Buy guy tries a creative alibi.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Our guest today is Cynthia Kaiser, SVP of the Ransomware Research Center at Halcyon, sharing some insight into the AI and quantum threats to cybersecurity and the national cyber strategy. Selected Reading Microsoft Issues Emergency Patch for Actively Exploited Office Zero-Day (Beyond Machines) Catalonia travel chaos: thousands stranded as suspected cyber attack disrupts rail network (The Olive Press)  FBI is investigating Minnesota Signal groups tracking ICE, Patel says (NBC News) UK plans sweeping overhaul of policing amid surge in online crimes (The Record) Romania probes two suspects over alleged hitman-for-hire website (The Record) Judge awards British critic of Saudis $4.1 million, finds the regime hacked his devices (The Record) Google to pay $68 million over allegations its voice assistant eavesdropped on users (CBS News) CISA releases technology readiness list for post-quantum cryptography (CSO Online) Illinois man charged with hacking Snapchat accounts to steal nude photos (Bleeping Computer) Savannah BSavannah Best Buy employee says 'hacker group' blackmailed him into theft ring scheme (WJCL 22) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.   Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Scott Becker discusses UnitedHealthcare’s drop on lower revenue expectations while Alphabet, Nvidia, and other mega cap tech stocks continue to shape the market narrative.

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That's not you. That's the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn't just hurt Meta; it dragged down Amazon, Google, and everything else. Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we've found the real winners.In This Episode:- Why you should stop pausing “underperforming” ads- Case study: Analyzing active ads differently- How spending shifts affect performance across channels- Using ad spend instead of conversions to find winning ads- Real-life example of using spend to analyze ads- CPA and conversion data challengesMentioned in the Episode:Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

This week we talk about social networks, propaganda, and Oracle.We also discuss foreign adversaries, ByteDance, and X.Recommended Book: Rewiring Democracy by Bruce Schneier and Nathan E. SandersTranscriptIn 2021, TikTok, a short-form video platform that's ostensibly also a social network, though which leans heavily toward consuming content over socializing, was ranked the most popular website by internet services company Cloudflare, beating out all the other big tech players, including search engine juggernaut, Google.It was a neck and neck sort of thing, with Google taking the lead some days that year, but 2021 was definitely TikTok's time to shine, as it was already popular with young people and was starting to become popular with the general public, of all ages and across a huge swathe of the planet. It even beat Facebook as the most popular social media website that year, despite, again, being mostly about consuming content rather than interacting—that was actually a prime motivator for Meta, which owns Facebook and Instagram, to redirect its own apps in a similar direction, shifting its focus from communication and interaction between users toward the creation of binge-able content, and feeding users more of that content in a feed optimized for time-losing levels of consumption.2021 was also the first full year that TikTok was coming under scrutiny from the US government. In the preceding year, 2020, then first-term president Donald Trump said he was considering banning the app because it was becoming so popular, with young people in particular, and because it was owned by a Chinese company, ByteDance it represented a potential national security threat.So the idea was that because Chinese companies are forced, by their very nature, to do what the Chinese government tells them—that's just how things work over there—and to do so on the down-low if that's what the governments demands, and to lie about having to do what the government tells them to do, if the government tells them to thus lie, it doesn't matter that ByteDance's leadership swore up and down to the world that the company will never use its popularity, and the data it soaks up from all its users as a result of that popularity, to help the Chinese government, the Chinese military, or Chinese intelligence services.It of course will have to do that, and if it doesn't, its leaders could be black-bagged and disappeared in the night—because again, that's just how things work over there. So the Trump administration decided to make TikTok a sort of bogeyman, representing Chinese companies in general, and to some degree the presence of China in the US and throughout the Western world, and said, nope, we're not gonna let this thing continue to operate over here.It's worth remembering, too, that by 2021 the world was enmeshed in the COVID-19 pandemic, which originated in China, and which Trump and his administration were ardently attempting to tie to the Chinese government—calling Covid the Chinese Flu, and even worse things, as part of that effort.So this move against TikTok and its parent company, while based on genuine concerns about the ownership of the company and how and where the data being collected by said company is handled, it should also be seen as a political maneuver, allowing Trump, during the 2020 election run-up, to look like he was taking a big stand against a big foreign threat, China.What I'd like to talk about today is a deal that was proposed way back then by the Trump administration, as a potential way out for TikTok and ByteDance, allowing it to continue operating in the US despite threats to shut it down, now that said deal, or a version of it, seems to have finally come to fruition—and what we know about the shape of the resulting new, US-based version of TikTok.—On January 18, 2025, TikTok stopped worked in the US. It voluntarily suspended all services in the country in the lead-up to the implementation of the Protecting Americans from Foreign Adversary Controlled Applications Act, which was passed by the US congress and signed into law by then-president Joe Biden in April of 2024. This law gave social networking services controlled by ‘foreign adversaries' 270 days, with the possibility of a 90-day extension, to divest themselves so that they're no longer considered foreign adversary-owned.This law was almost exclusively aimed at TikTok, and the idea was that TikTok, in the US, would no longer be able to legally function following that deadline if it was still owned by China, which for the purposes of this law has been labeled a foreign adversary.ByteDance could keep TikTok in the US going if it sold a majority, controlling stake of its US-based assets to non-adversary owners, but otherwise it would have to shut down.Interestingly, though Trump was the original source of concerns about TikTok and its Chinese ownership during his first administration, when he stepped back into office in January 2025, he signed a new executive order that delayed the enforcement of this Biden-signed law, and then delayed it still-further, three more times after that, saying that he wanted to give American investors the time to negotiate controlling interest of US TikTok, rather than banning it.Those efforts eventually bore fruit in the shape of a new controlling entity called TikTok USDS Joint Venture LLC, which is made up of a bunch of non-Chinese investment entities, including US software behemoth Oracle, an Emirati investment firm called MGX, a US investment firm called Silver Lake, and a personal investment company owned by Michael Dell, the founder of Dell Technologies. There are other, smaller investors also involved, but the red thread that runs through almost all of them is that they're big Trump supporters and funders, funneling a lot of money into Trump's campaigns, and his family businesses.So six years after the initial legal salvo was fired at TikTok in the US, the local assets are now controlled by non-Chinese investors, though the original Chinese owner, ByteDance, still owns just under 20%, compared to about 15% apiece for Oracle, MGX, and Silver Lake.The new company's board is majority-run by those investors, too, which means it's majority-run by ardent Trump supporters. We don't yet know what effect this will have on content within the app, but under full Chinese ownership, topics related to democracy, Tianamen Square, and the LGBTQ community, among others, were significantly downgraded in the algorithm, ensuring they were seldom shown to anyone, which in turn disincentivized content that those owners didn't like while incentivizing content that was pro-China, and pro-Chinese government priorities.It's considered to be likely, by analysts who watch these sorts of maneuverings, that the same will be true of this new entity, but for and against subject matter that the Trump administration is for and against. Which raises the possibility that the new US TikTok, while superficially the same as the previous US TikTok, will slowly go the way X, formerly Twitter, has gone under Elon Musk, which was dramatically pushed in a new direction under its own owner, focusing on his political and ideological priorities and punishing users who spoke against those priorities.TikTok could become more or less an extension of the Trump-verse, in other words, and could thus become something more akin to Trump's own network, Truth Social, or other right-leaning and far-right social networks, like conservative YouTube-clone, Rumble, rather than something less ideological, or maybe I should say less overtly politically ideological, like Meta's Facebook, Threads, and Instagram.Users have already noticed some changes to US TikTok after the change in ownership, though, including what sorts of data are collected.TikTok's new privacy policy, which all users have to agree to before using the app, now that the platform has changed hands, says that TikTok will be using precise location tracking, keeping tabs on exactly where users are located via their device's GPS. That's compared to the app's previous approximate location-tracking effort, which used SIM card and IP address data to understand general proximity—it still uses that data, too, but now, rather than knowing what neighborhood you're probably in, it may also know what room in your house you're scrolling from.The new US TikTok also tracks users' interactions with AI tools, including their prompts, outputs, and metadata attached to said interactions, which includes details about where users are when they're using such tools, and what time they used them.They also collect gobs of marketing data from outside sources, and based on the users' activity within the app. So things you buy, websites and other apps you visit and use, and conversations you have will all be sucked up and agglomerated into a profile that's then used to show you targeted advertising. This isn't unique to US TikTok, but the company does seem to intend to make use of more such data, and to combine it with that other stuff it's now collecting, to increase the price it can charge for ads, because they'll be a lot more specifically targeted than before.Some users are beginning to comb through the new user agreement with a fine-toothed comb, noticing, in addition to those aforementioned major changes, that the company also reserves the right to collect information about your physical and mental health, to use identifying information in the videos and images you might share, and information gleaned from people and their identifying characteristics in images and videos, and to collect biometric data, which usually means eyes and faces and walking gate and things like that, to differentiate and track people across such content. They can keep tabs on your sex life, sexual orientation and gender, your drug usage, your ethnic and racial origins, your citizenship and immigration status, your financial situation and information—all sorts of stuff is collected, and they say in the privacy policy and user agreement that they intend to do gather and store and cross-reference this kind of information whenever possible.Again, much of this isn't novel, as social platforms are gobbling up all sorts of stuff about their users all the time, mostly to refine their ad placements because that allows them to charge advertisers more for better-targeted placements, over time.That said, because of the nature of the group that now owns US TikTok and which is making executive decisions about it, including, potentially, how this data is shared, including with the US government and its many agencies, there's a chance we might see an exodus of sorts from the still younger-than-average user base of this network, because there is a nonzero chance it could become a tool in the Trump administration's utility belt for tracking down people they don't like and spreading messages that are favorable to them and their ideological aims; so basically what was happening under the previous ownership, but for the current US administration's priorities, rather than those of the Chinese government.Show Noteshttps://www.nbcnews.com/tech/tech-news/tiktok-surpasses-google-popular-website-year-new-data-suggests-rcna9648https://www.nytimes.com/2026/01/22/technology/tiktok-deal-oracle-bytedance-china-us.htmlhttps://www.wired.com/story/tiktok-new-privacy-policy/https://archive.is/20260123005655/https://www.bloomberg.com/news/articles/2026-01-23/tiktok-seals-deal-to-create-us-venture-with-oracle-silver-lakehttps://www.axios.com/2026/01/23/tiktok-deal-trump-app-banhttps://www.theverge.com/tech/866868/tiktok-usds-new-owners-algorithm-explainedhttps://www.politico.com/news/2026/01/22/5-things-to-know-about-the-tiktok-deal-00743316https://www.nytimes.com/2026/01/23/business/media/tiktok-us-terms-conditions.htmlhttps://en.wikipedia.org/wiki/TikTokhttps://en.wikipedia.org/wiki/Donald_Trump%E2%80%93TikTok_controversyhttps://en.wikipedia.org/wiki/Efforts_to_ban_TikTok_in_the_United_Stateshttps://en.wikipedia.org/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit letsknowthings.substack.com/subscribe

Greg McKeown⁠ changed the way so many leaders think about life with his New York Times Bestselling book, ⁠Essentialism⁠. He is the founder and CEO of McKeown Inc, an organization that helps leading companies like Apple, Google, Pixar and more reach the next level of growth. In addition to Essentialism, Greg is also New York Times bestselling author of ⁠Effortless⁠ and The Essentialism Planner, a world-renowned keynote speaker, and the host of the Greg McKeown Podcast. On this classic episode, Greg joined host Robert Glazer on the Elevate Podcast to talk about how he prioritizes the essentials in his own life, living a life by design, seeking and implementing feedback, and much more. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Framer: ⁠⁠⁠framer.com/elevate⁠⁠⁠ Northwest Registered Agent: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/elevatefree⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Homeserve: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠homeserve.com⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vanguard: ⁠vanguard.com/audio Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiff and Monica provide exclusive, step-by-step insight into creating hiring ads that both grasp your specific practice's strengths and needs, and attract those rockstar team members you've been looking for. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back today. I think we used to call it Consultant Takeover and now it's just literally a podcast, but it's my consulting team. And gosh, I love these days. You guys get to hear me just brag about the consultant team and the Dental A Team in general. And I have one of my faves. All these women are some of my favorite human beings in life. we got to recently, we were able to spend some really good quality time together and really just.   Honestly, it was just fun. Like it wasn't even one-on-one, like getting to know each other. It was just really getting to know each other by proxy of having fun together. And if no one here listening knows, fun is one of our core values. And that is one of the core values. I don't even know. You may know this, but it was one of the core values that Kiera and I have had literally since day one. That was one that has never changed. Fun has always been there. We did have it really high. used to be our number one core value. And then we realized like,   it was setting a weird precedent. So it's not quite as high anymore, but fun is massive for us. And we really, truly believe if you're not having fun, what are you even doing? I think there's oftentimes in life that things are not necessarily quote unquote fun, but there should be some air of sprinkles on top that can make life a little bit more fun in the end. So Monica, you make podcasting fun, your way of thinking. I like following.   Monica (00:59) Yeah.   The Dental A Team (01:22) your thought process. really, it is really fun for me to follow the thought process, especially because I tend to think I'm pretty good at knowing where someone's going or what they're doing, what their intent is. Like I'm usually pretty good at keying into it, but sometimes you catch me and I'm like, dang, I love how your brain works. So I love it because you make me think a little bit harder, like a little...   more intentional, I like the word intentional. You make me think a little more intentional than I do on my day to day. So thank you for being here today, Monica, and shedding your brilliance on the Dental A Team, listeners and team. How are you this morning? It's a Monday morning for us and we're just at it bright and early. How are you?   Monica (02:09) I'm doing great, Tiff. Thank you. Thanks for inviting me. You know, I think one of the things that attracted me and I was really curious about the Dental A Team was that core value of having fun because, you know, we just kind of get a little serious and boring as we become adults. And I'm like, gosh, I don't ever remember thinking like, my gosh, this work should be fun. Sometimes it is fun, but should it be fun?   And I was so curious about that. to be honest, I think I shared this. I struggled a little bit with adding the fun factor in, you know, when I think about work and in my day. And I'm so glad that I decided to join the Dental A Team because that is my core value. Every day that I wake up, I'm like, I'm going to make this so fun today. What's going to be fun about my day? And I think fun is just a mindset.   Right? Because you can do hard things. You can have hard conversations. You can have a hard day and still look for the fun and still make it fun. ⁓ So thank you. Thanks for inviting me today. This is one of my, I guess, new hobbies, newfound passions is podcasting, unscripted podcasting, ⁓ going with it. Right. And just seeing what our brains kind of like come up with. So.   The Dental A Team (03:31) Yep.   Monica (03:35) just so you all know, this is unscripted. This is ⁓ just real time and I love it. I love the authenticity of it, right? Because this is where great ideas are born with no agenda. it's, you you and I have like this really great kind of cadence and engagement. One thought leads to another. And sometimes I have to stop myself because I can see myself going down and, you know, a rabbit hole and just, you know, and so we'll...   We'll keep it short and sweet and impactful.   The Dental A Team (04:07) Awesome. I love that. Thank you. And I'm glad that you, I'm actually glad that you mentioned that I do. I do think it's important for listeners to know, like this is literally off the cuff. Uh, 99.9 % of it, have a topic and we like brainstorm for a quick minute, but really we have no idea what's going to come out of these podcasts until it's done. So it is a really magical experience. And I like it that way because I think that, like you said, there's, there's more ideas that are born in that kind of a mindset and it does, it keeps it fun.   Monica (04:12) Thank   Yeah.   Yeah.   The Dental A Team (04:36) Monica, been actually, it's been really fun. From my seat, I get to see the evolution of consulting and the evolution of ⁓ your position at the, at the company. And it's, was, it was been really cool. And I think for the listeners to know the Monica that you see today has always been here, but she was more reserved. And I think that comes from, it's fair. It's fair. comes from just, like you said, the older we get, more.   we lose that like the Santa Claus effect. Like we lose that magic and the sparkles and reality sets in and we get, my boyfriend likes to call himself a realist. He's a pessimist a lot of times, but he calls himself a realist, which is fair. But we do become this like realist mindset when we're just like factual and we're like checking off the lists and we're so diligent and we tend not to laugh as much as we wanted to before. for us fun just means that   We enjoy what we're doing. We bring an element of fun to our consulting. So when we work with you guys, like we're having fun. We're enjoying what we're doing. We're laughing. We're making light of the situations that we can. And we're making massive changes with easy implementations that totally just change the game for you guys. And that to us is so much fun for us to sit back and see. We can make a millimeter tweak on something that feels so massive in your world.   and then it all falls into place. And it's just really cool. think of like the implants, know, they're tweaking, tweaking, tweaking and torquing. And you can go a millimeter too far or be a millimeter too short or be like spot on. And that's what I think of like that, that implant torque. We're not making massive adjustments, but we're making massive impacts and implant changes someone's life, but it's minimal adjustments.   Monica (06:25) Yeah.   Yeah, I think ⁓ just to add to what you said, it's really important to take some time to see through the childlike eyes, right? With awe and wonder. ⁓ think it's also important not to confuse fun with playtime, right? Because work is serious stuff, what we do, right? We can have fun and get the job done and have those really impactful days ⁓ because it is a serious   The Dental A Team (06:45) Yes.   Yes.   Monica (06:58) business, right? ⁓ And fun doesn't equal playtime. And I remember a client of mine saying, well, you know, it's all you guys sound to like fun. And I'm like, yeah, because work should be fun. What you're doing is amazing. You are helping people achieve their goals, their wellness goals, the smiles that they've wanted, maybe relieving someone out of pain and, you know, shame and everything that goes around, you know, dentistry.   The Dental A Team (07:23) Yeah.   Monica (07:28) And you're impacting, you know, your team's lives and your community's lives and your own life. And it should be fun. You should see the beauty of that, right? ⁓ So it's not all fun and games, guys. It is serious stuff. When we say fun, that means live life, you know, with joy and wonder and childlike lenses. So ⁓ if you, I think if you approach, you know, the day with that mindset,   everything is lighter, everything is ⁓ easier, right? There's a place to things and there's just, you you're operating from a heart space versus your mental space, you know?   The Dental A Team (08:08) I agree. Yeah,   I agree. I agree. And I understand that everybody's going to have a core value of fun and that's okay, too. You don't have to. You truly don't have to. And you don't have to come in in the same mindset as we do. Just know that's how we operate. And when you work with us, that's what you're getting. You're getting that fun mindset of how can we make small changes that make massive impacts. And one of those spaces, I've actually watched you, make some pretty massive impacts with a client of yours. So this is   Monica (08:17) Yeah.   The Dental A Team (08:36) This is a good topic that came up for us. We get our topics from our list and I thought this was a great one for Monica actually because you have been working with a client recently. This is on hiring and building hiring ads and I know you've got at least one and you've got multiple that are hiring, but you've got one that you've worked like literally hand in hand as though you're part of their, you are part of their team, but if your boots on the ground, part of their team because of their capacity and the type of hiring that they're doing.   We've done this with a lot of clients, especially when they're hiring like office managers, because the office manager would do the hiring, right? So when they don't, which is the situation you're in now where they don't technically have like a dedicated office manager ⁓ with enough space in their world to do the hiring, even down to writing the ads and let's face it, the dentist CEOs, it's not your forte, first of all, most of the time, and you don't have time for it either. So building that out and Monica, have...   the reason that it's applicable is you have had fun doing this with them. And there's been challenges too, but I think you've made some massive strides with them in this aspect. And the first space that you started was really learning the team, learning the practice, and writing ads that attracted the right type of people. And now you guys are in the interview process, but Monica.   From the lens of consultant working with this practice or other practices you've done as well, how do you advise them and how do you help craft those ads to speak to their needs? And everyone's so different, right? So how do you do that and what suggestions do you think people could take away from today to do that on their own as well?   Monica (10:18) Yeah, that's a great question, Tiff. And you're right, I've had a fun time ⁓ kind of wrapping my arms around this one client that does need it. I think one really important factor is like, remember who you are. Why are you great? When we are in a space of lack,   whether we're lacking appropriate team members or we're not, you know, doing what we want to do. We're not doing the dentistry that we want. We're not where we should be. ⁓ I think we go down this rabbit hole of like, and almost inertia kicks in, you know? So let's reframe that mindset. Why are you great? Why did you start this? You know, how do you measure success? So I always say great leaders at   ask great questions. ⁓ Ask yourself those questions. Why am I great? What's different about me? Do I want to be different? And if so, what makes me different? What do I do differently than my colleagues in the area? And identify who you are. What's your persona? What do patients say about you? Go to your reviews, pull up your Google reviews, do a little kind of investigative work, a self-discovery.   about your practice. What are your Google reviews? What are patients saying about you? What do you want to be known for?   The Dental A Team (11:52) Yeah, I love that. actually, Simon Sinek, I listen him a lot and he speaks about your why, right? Finding your why. And he says often, if you're trying to figure out what is your special gift, like what is your talent? What is it that you're here? What is your purpose? He says, ask your friends. Ask your friends why they are friends with you. What is it about you that your friends...   Monica (12:16) I love that.   The Dental A Team (12:19) stick around for or that they lean on you for. And I think Monica, that makes me think of the Google reviews. Like ask your patients, like why do your patients come back? Why does your team who you have currently, why are they your team? What are they speaking about you? And I think that can go twofold, right? Cause you're gonna find out some things that you may not have, that might not be super fun. It might not feel really good to hear some of the things, but those are areas that fantastic. Let's pull that into a KPI.   How can we improve that? But you're gonna hear so many things as to why people love you, why they love your practice, why you. so I love that self-discovery start. I think it's really, really massive.   Monica (12:55) Yes.   Yeah, you're absolutely right. You're gonna hear some things that you may not want to hear, but I would say approach this exercise with the mindset of gratitude. Be grateful for the feedback. Be grateful for the positive feedback and be grateful for the not so positive feedback. That's a little harder to swallow, you know? ⁓ Don't attach yourself to the outcome. Attach yourself to the process of, right? And so even when you don't have a good   The Dental A Team (13:03) Yeah.   Monica (13:29) ⁓ you know, less than favorable outcome or response or feedback. would say, thank you. Thank you for sharing that because this is how I'm going to get better. That's not how I want to be perceived. Right. Would you mind sharing more? Would you mind if I asked further questions? Right. Get curious and be grateful, grateful that people are willing to step out and be honest. Right. ⁓ it takes courage. It takes courage for that. so I always say don't.   attach yourself to the outcome, but the process of. You can learn a lot about yourself in that process and your practice. I think Google reviews are really important because it's your patient's perception of their experience, not of you per se. And it may not be your reality, but it's their reality, right? So it allows us an opportunity to dig deeper and learn more, right?   Opportunity, gratitude, what's your story? I would say start with those things, those three things, right? One of the other things that I like to do is I like to see what's out there. What are other ads that are posted in my area? What are the competitors looking for? What are they saying about their practice, right? And I put on my hat of I'm looking for a job and I am a rock star.   ⁓ whatever it is, office manager, treatment coordinator. I'm a Rockstar treatment coordinator and I am looking for my next home. What ad calls my attention? Which one am I going to click on? What ads am I scrolling through? Right? Because if you want Rockstar employees, you have to have a Rockstar ad. Right? And so if your ad is ⁓   The Dental A Team (15:17) Mm-hmm. Mm-hmm.   Monica (15:24) the same as the other ads, ⁓ it's gonna be about the money. So who are you? Why should a Rockstar treatment coordinator come work for you? Start with your story. What are the qualities that you're looking for? What are the qualities that you have as a practice ⁓ to offer this Rockstar candidate? So start there, who are you?   The Dental A Team (15:49) I love that.   Monica (15:54) Why should I come work for you versus come work for me, right? Flip the framework of how you're posting your ad and how you're crafting your ad.   The Dental A Team (16:02) Yeah,   yeah, I love that because it makes me think of, you know, back in the day when I was in office and writing ads, it was like, I'm putting up like, five, six, seven sentences that's like, this is what we're hiring for. I need a treatment coordinator. Like, this is what you're going to get paid and people apply and we'd get thousands of applications, you know, and it's just, it's different now because I think people are looking for a place they want to have fun. They want to enjoy their job. They want to really work for a place that they feel   Monica (16:13) Yes.   The Dental A Team (16:30) seen valued heard and they want to know what that place is before they walk in and so rather than the old model of This is what we're you know, these are all of the things we're looking for ⁓ As far as the job. I think the new model is this is who we are. This is our vision These are our core values We're looking for somebody who aligns with that and this is the job that they're gonna do and I think it's flipped so much in the last five years Realistically almost six years now, right?   that we just have to think differently and we have to speak differently.   Monica (17:01) Yeah, and social media has also changed the game, right? mean, people can get an insight of your culture and who you are just by following your page, your Instagram page or your Facebook page or going on your website. But I truly believe social media and like those quick clicks, Instagram, Facebook are the persona of your practice, right? And so you gotta make sure that that's aligned with   The Dental A Team (17:06) Absolutely.   Monica (17:29) with the ad that you're posting and the reality of a day-to-day in your practice, right? And so social media can be so impactful, like Google reviews, whatever social media you use, a lot of people have TikToks, they have other things that I don't participate in because it can get overwhelming, you know? But social media is powerful. mean, you use that as your platform, your patience.   The Dental A Team (17:51) I can.   Monica (17:57) You best believe that people are going and checking your reviews and your space, your social media space, because they want to know. They want to know, is this truly who they say they are? Because we have choices, right? And let's be honest, our phone is glued to our fingertips 24 seven, even if we don't want to, it is. And there's power in that, right? So those platforms give a visual.   The Dental A Team (18:19) Yeah.   Monica (18:27) ⁓ to anyone basically. I mean, it's a world of referral nowadays, right? So I think use that to your advantage.   The Dental A Team (18:35) Mm-hmm.   Yeah, I do. I do too. I think earlier, I don't remember if it was this one or a different recording that we did, but you were speaking about, I think it was this one, being authentic. We're off the cuff here. And so being authentic in your ad and being authentic in your social presence. So what are people on the outside seeing of you is really, really huge because if you're saying you're someone and it   Monica (18:48) Yeah.   The Dental A Team (19:08) doesn't line up for you, first and foremost, the powers that you believe in are not gonna send you the people. They're not gonna come if it's not in alignment with who you are. But also, those who do come are gonna see that really easily, very quickly, and honestly, the ads usually, if we were to write an ad, if Monica wrote an ad, just blanket, wrote an ad, said, hey, five practices, you guys all use this ad. It might work for one of them because it may align closely   for one of them, but I think something you did, Monica, with this specific practice and the ones that you've worked with is you learned the practice. You actually, like you said, you put that hat on and you learned the demographics of the area and the demographics of other practices hiring, but you also learned that practice. You scoured their website, you talked to the team members, you asked them really hard questions, you scoured their reviews, you literally did your due diligence to learn who they are so that as you helped them   create the actual ad, it was speaking to them. And that authenticity really shines through. So if your social media is portraying someone that you're not, you're gonna hate it, you're gonna feel really icky, it's not gonna translate, and it's gonna make hiring really, really hard. So I think, these pieces, this introspection, this really knowing, this asking the questions, the hard questions, the easy questions, whatever you wanna call them, asking those questions and learning who you want to hire.   who you are and who you want to attract are gonna be massive pieces and really what highlights a good ad.   Monica (20:45) Yeah, I agree. And you're absolutely right. I I did a little bit of ⁓ of digging more than I than I normally would because I really want them to have the person that they deserve. And listen, sometimes we're not where we want to be. Right. So your reality right now may not be your desired space. And dream a big dream. OK, like create that that your ad can can be your future self.   The Dental A Team (20:53) Yeah.   Monica (21:14) But you need the right person to create that dream with you. So maybe you're not where you want to be or how you vision your office, but you want to get there and you're attracting, you want to attract the team members that will help you get there to that space. allow yourself to dream a big dream, be your biggest fan. I always say that, be your biggest fan, right? Fan your own flame.   The Dental A Team (21:20) Absolutely.   Monica (21:42) It takes, there's nobody else to motivate you but you. Motivation is from within, right? So yes, we have mentors and coaches and listening to them, they help us kind of reignite that flame that we all have, our internal flame, but you've got to be able to fan that flame. mean, if it's dim, you got to give it some air and some oxygen, right? And what gives us oxygen? It's all the feel good stuff.   What are my patients saying about me? Right. So one of the things that I did, cause it was, it was difficult for this client to kind of say like, gosh, what am I really great at? You know? And I'm like, well, let's go see what your patients are saying. And we pulled up some amazing reviews and here we thought like, nobody's asking for reviews. No one's giving us reviews. Well, guess what? There was some amazing reviews and I read them, you know, we, we went through the process of like, I went through the most recent ones.   The Dental A Team (22:14) Mm-hmm.   Monica (22:38) And I read this, not just one, but one that really sticks out. And I got to tell you, like, by the end of that, ⁓ reading that Google review, the doctor was sitting taller. eyes were like, there was sparkles in his eyes and, you know, his chest was out. I'm like, this is the kind of stuff that you need to be sharing on your social media stories. This is what people need to hear. He's like, wow, that's amazing. I said,   The Dental A Team (22:49) No.   Monica (23:06) print these every single day and read them to your team. Read them to yourself out loud. It feels good to know what others are seeing. We're our hardest critics sometimes. And we're not necessarily seeing the good stuff, because we're focused on all the other things that we haven't done and accomplished, but our patients see us through a different lens. And it feels great.   The Dental A Team (23:21) Yeah.   Mm-hmm. Yeah.   Monica (23:34) to be reminded of why you are who you are, why you have this amazing practice. you know, there's just so many things that we overlook because we're so focused on the things that we didn't do. Focus on the things that you did do great. What did I accomplish this year? If you change one life, guess what? That's amazing. You know, if you focus on changing one life at a time, at the end of the year, it's a trickling effect. I mean, you're...   The Dental A Team (23:57) Yeah, I agree.   Monica (24:05) your bowl is going to be or your cup is going to be overflowing. A thousand percent.   The Dental A Team (24:08) Mm-hmm.   Yeah, I totally agree. I totally agree. love the, ⁓ I focus on making, if I can make one person smile today, that, you know, I just want to make one person smile today. So I love this. Thank you, Monica. I knew it being so fresh, you're still in the process of helping them hire for this position, but I know it's been really, really close to your heart and you've been very intentional on getting them the results that they need and they need this hire to push for the results. I...   Monica (24:30) Yeah.   The Dental A Team (24:38) I've enjoyed watching you work with them and I know they've enjoyed working with you and will continue to enjoy working with you. You'll be hands on with them here this week. So I'm super excited for this. And Monica, think some of the pieces I've pulled out, we want those, know, actual pieces for you guys. And I think do the digging, do your research, figure out why people are referring you. Why do people want to come to you? What makes you special and different? And cultivate your ad around that plus   who it is that you want to hire and be super clear on what the position actually is. And front office reception is really hard to explain. So be super clear on what that position is, what will they actually be doing? What are your expectations so that somebody coming in can say, yes, I can do that. And Monica, thank you so much for your time. Thank you for everything you've poured into the clients that you have. But specifically today, we're talking about this one client and everything you poured into them.   Monica (25:18) Yes.   The Dental A Team (25:36) I know because I've chatted with them, I've talked with them, I know how much they appreciate it and how much they need your love and your support and your guidance. So thank you for everything you do for all of us every single day.   Monica (25:49) Thanks, Tiff. Likewise, thanks for your leadership, for your invitation, for this space where we can brainstorm and share our wisdom and ideas and impact the world of dentistry.   The Dental A Team (26:02) Yeah, in the greatest way as possible, right? I love it. That's our mission, everyone, just so you know. Thank you, Monica. And guys, I love podcasting. know that, Monica. She's a big podcast fan now. We're podcaster fan, which I appreciate and I love. So let us know what you think. Five star review below, but also Hello@TheDentalATeam.com. If you have further questions, if you need help, if you need guidance, or you're really not sure how to dig in and figure this out, please just...   Monica (26:03) Hahaha   The Dental A Team (26:29) Reach out, Hello@TheDentalATeam.com. We're here. A lot of those emails, most of those emails actually do get forwarded to the consultant team. So we are the ones that you're gonna be hearing from. Thanks so much and we'll catch you guys next time.   Monica (26:42) Thanks everyone.  

For Axess Intense Factory Racing, the 2025 season was full of high highs, and some really low lows. Injury. Uncertainty. Financial pressure. And moments behind the scenes that most race programmes never talk about publicly. But those lows are exactly what pushed Joe Breeden and Olly Morris forward with new partners, a bigger budget, and an exciting new setup for 2026 as the Nukeproof Axess Racing team is born. This is a conversation about pressure, vulnerability, and what it actually takes to keep a race team moving forward when everything's on the line. So sit back, hit play, and enjoy this episode with Joe Breeden and Olly Morris. You can also watch this episode on YouTube here. You can find everything Nukeproof Axess Racing on Instagram @nukeproof_axess_racing and the Axess website is here and Axess Racing is on YouTube here. Podcast Stuff Sponsoring Partners This episode is sponsored by Wahoo Fitness. Over the last few years, the Wahoo KICKR has become in invaluable part of my training. They’ve recently launched the Wahoo KICKR CORE 2 to provide an incredible trainer with pro level features at entry level pricing. Check it out over at wahoofitness.com. Patreon I would love it if you were able to support the podcast via a regular Patreon donation. Donations start from as little as £3 per month. That's less than £1 per episode and less than the price of a take away coffee. Every little counts and these donations will really help me keep the podcast going and hopefully take it to the next level. To help out, head here. Merch If you want to support the podcast and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that's using renewable energy. We now also have local manufacture for most products in the US as well as the UK. So check it out now over at downtimepodcast.com/shop. Newsletter If you want a bit more Downtime in your life, then you can join my newsletter where I'll provide you with a bit of behind the scenes info on the podcast, interesting bits and pieces from around the mountain bike world, some mini-reviews of products that I've been using and like, partner offers and more. You can do that over at downtimepodcast.com/newsletter. Follow Us Give us a follow on Instagram @downtimepodcast or Facebook @downtimepodcast to keep up to date and chat in the comments. For everything video, including riding videos, bike checks and more, subscribe over at youtube.com/downtimemountainbikepodcast. Are you enjoying the podcast? If so, then don't forget to follow it. Episodes will get delivered to your device as soon as it's available and it's totally free. You'll find all the links you need at downtimepodcast.com/follow. You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. Our back catalogue of amazing episodes is available at downtimepodcast.com/episodes Photo – @sursunbikeholidays

Welcome to this episode of the Monday Money Coaching Call. Look, it is absolutely freezing here in Austin, Texas. We are talking 18 degrees, which basically means the entire state shuts down because—let's be honest—nobody here knows how to drive on ice. So, while the roads are slick, we are chilling inside where the coffee is hot, and the deals are even hotter.If you missed our massive livestream this past Saturday, don't worry. We spent over two hours breaking down a tape of 3,067 non-performing first liens. But for today's coaching call, I wanted to peel back the onion a little further. We are doing a deep dive specifically into the remaining 200+ Texas assets. Why Texas? Because it's the fastest foreclosure state in the country, and when you combine speed with equity, you find the magic.In this episode, I'm walking you through my exact process of filtering a massive spreadsheet—hiding the columns that don't matter (looking at you, "QM Flags") and highlighting the ones that equal profit. We take a serious look at a specific asset in Tyler, Texas. This isn't just looking at numbers; we become digital detectives. We look at the borrower's emotional equity (solar panels and garden gnomes count!), the "Zillow Zombie" values, and even do a Google search that reveals the heartbreaking backstory of why the borrower likely defaulted.We also tackle the difference between chasing "Subject To" deals versus buying the Non-Performing Note. Spoiler alert: You aren't getting a massive discount on a note that is only 90 days late. We run the math on calculating yields, determining legal balances, and deciding when to aim for a re-performing note versus when to accept that a property is headed for foreclosure (like a massive upside-down property we found in Dripping Springs).In this episode, we cover:The Texas Deep Freeze: Why staying off the icy Austin roads is the best investment decision you can make today.The 3,000 Note Breakdown: A recap of the massive tape we analyzed on Saturday and where to find the remaining opportunities.Geographic Breakdown: Mapping out opportunities from the Panhandle to the Valley, including Dallas, Houston, and the Piney Woods.Spreadsheet Mastery: How to filter data efficiently—calculating estimated legal balances, equity percentages, and hiding useless columns.The Tyler, Texas Case Study: A full breakdown of a property with 82% equity, analyzing photos, tax records, and potential 17-19% cash-on-cash returns.The "Human" Element: How a simple Google search revealed a borrower's personal tragedy and how that informs our strategy.Bankruptcy & Foreclosure Plays: Analyzing a deal in Montgomery, TX involving a bankruptcy plan, and a luxury builder home in Dripping Springs that is $200k upside down.Sub2 vs. NPN: Why buying the note makes more sense than a Subject To deal when the borrower is 6+ months behind.Texas Foreclosure Trends: A look at Roddy's List and current numbers in Travis, Bexar, Dallas, and Harris counties.Look, it might be 20 degrees outside, but these yields are keeping us warm. Whether you are looking to get a borrower back on track with a modification or taking a property back in a fast foreclosure state, the opportunity is right there in the data. You just have to know how to filter for it.Make sure you grab the updated spreadsheet from the Basecamp repo (I'll add the formulas so you don't have to do the heavy lifting). If you are catching the replay, go back and watch the Saturday breakdown, and then join us live next time at NoteNightInAmerica.com.Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe No

The Buffalo Bills announced Joe Brady as their new head coach on Tuesday. The choice has been heavily criticized by the fan base in the immediate aftermath. Matt Parrino and Ryan Talbot break down the move and discuss its different layers. Love SHOUT? Want to buy some swag to support the show and get decked out in our official gear? Check out the brand new "SHOUT!" store for apparel, headwear and much more! ⁠https://sportslocker.chipply.com/SHOUT/store.aspx?eid=405259&action=viewall What is the "SHOUT!" Bills text insiders? Want to join? You can get analysis from Matt and Ryan right to your phone and send texts directly to them both! Text 716-528-6727 or Click here: https://joinsubtext.com/c/shoutbuffalobills Sign up for the NYUP Bills newsletter! Don't miss all the Bills coverage. Head over to www.Syracuse.com/newsletters to start getting your Bills stories and the podcast delivered right to your inbox. The "SHOUT!" Buffalo Bills football podcast is available on Apple, Spotify, Google, Stitcher, and wherever you listen to podcasts Follow @MattParrino (⁠https://x.com/MattParrino⁠) and @RyanTalbotBills (⁠https://x.com/RyanTalbotBills⁠) on X Find our Bills coverage whenever you consume social media Instagram: http://www.instagram.com/buffalobillsnyup Facebook: http://www.facebook.com/buffalobillsnyup⁠ X: ⁠https://x.com/billsupdates Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Dennis and Michael LeBlanc kick off their annual predictions episode with a fast-moving review of the retail news of the week. They begin with the long-delayed U.S. TikTok deal finally reaching resolution, noting how deeply TikTok now influences product discovery, cultural trends, and transactional commerce through TikTok Shops. While the platform remains critical for retailers, both hosts raise concerns around privacy, political influence, and how algorithmic control may evolve under new ownership.The conversation then turns to tariff volatility and geopolitical uncertainty, highlighting how unpredictable trade policy continues to make planning difficult for retailers. Steve points out that Amazon is already seeing tariff-driven price increases creep into both its first-party and marketplace businesses, reinforcing how global policy decisions are now flowing directly into consumer pricing. They also discuss Gap's creation of a Chief Entertainment Officer role, using it as a signal that retailers are increasingly seeking growth through media, licensing, and brand-driven content ecosystems rather than traditional merchandising alone.From there, Steve delivers his provacative 2026 retail predictions. He argues that the “Great Concentration” will continue, with Amazon, Walmart, and Costco capturing a disproportionate share of both sales growth and profits. This concentration fuels a powerful investment flywheel that makes it increasingly difficult for mid-tier retailers to compete. He predicts a mixed year for major turnarounds, with some traction at Gap and Nike, limited progress at Macy's, and deeper structural challenges for Target.AI emerges as one of the most consequential themes, with Steve describing 2026 as a truly “agentic” year. Search, shopping, and discovery are rapidly shifting toward AI-driven experiences, creating massive innovation but also high risk of disintermediation for brands that fail to adapt. Physical stores, he argues, will matter more for experiential brands and less for undifferentiated ones, accelerating the bifurcation between meaningful store concepts and those that lack a clear role.Steve also predicts intensifying competition in last-mile delivery, as Amazon and Walmart push same-day and narrow delivery windows even further, especially in grocery and essentials. Luxury faces an uneven future, with Saks Global likely emerging from bankruptcy smaller and fragile, and growth concentrated among a few elite brands. Resale, however, finally appears poised for breakout momentum, driven by affordability pressures and improving business models across the sector. Wellness and longevity become a new growth frontier, extending far beyond groceries into subscriptions, services, and lifestyle ecosystems.The episode closes with their “remarkable” stories of the week and a look around the corner, led by Lululemon's latest product misstep involving see-through apparel and a tone-deaf customer response. Michael highlights the promotion of former guest Chris Nicholas to lead Walmart International, while Steve flags growing bond-market volatility as a key macro signal to watch.   About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

BYU basketball head coach Kevin Young and players AJ Dybantsa and Richie Saunders spoke to the media after the 13th-ranked Cougars fell to No. 1 Arizona. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

BYU basketball lost to No. 1 Arizona at the Marriott Center on January 26, 2026, 86-83. Arizona head coach Tommy Lloyd and players Brayden Burries and Jaden Bradley spoke with the media after the game as the Wildcats remain undefeated in the 2025-26 season. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

BYU basketball falls to the No. 1-ranked Arizona Wildcats at the Marriott Center, 86-83. KSL Sports BYU Insider Mitch Harper shared his closing thoughts on the loss and what he learned from the game. BYU basketball hosted five-star recruit Bruce Branch III on his official visit in Provo. Also, how the loss impacted BYU in Bracketology. Then, finally, Mitch closes out his Post-Portal Depth Chart projection series for BYU football in 2026 with the defensive side of the ball. With new additions such as Cade Uluave from Cal, plus a long list of returning talent, how will Kelly Poppinga's defense potentially look in 2026? Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

A retreat from Minneapolis. Customs and Border Protection commander-at-large Greg Bovino is leaving the city where his immigration sweeps left horror and death. ABC News reports Bovino will return to El Centro, California and back to his duties as chief of that sector. Homeland Security officials say Bovino "has not been relieved of his duties" as some reports have suggested and that he is a key part of Trump's team and a "great American."  Despite the comments, the move is seen as a reaction to public outcry over the death of ICU nurse Alex Pretti  at the hands of Border Patrol officers and an indicator that the White House is feeling political pressure as a result. We welcome Pulitzer Prize winning author and investigative journalist David Cay Johnston to talk about the fallout from violence in Minnesota and whether this may be a turning point for Trump's immigration policy plans.Tech Tuesday brings Jefferson Graham to the show.  We're talking Google and a payout after allegations they secretly recorded their customers. The Mark Thompson Show 1/27/26Patreon subscribers are the backbone of the show! If you'd like to help, here's our Patreon Link:https://www.patreon.com/themarkthompsonshowMaybe you're more into PayPal.  https://www.paypal.com/donate/?hosted_button_id=PVBS3R7KJXV24And you'll find everything on our website: https://www.themarkthompsonshow.com

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In this explosive episode of In Search of Excellence, Randall Kaplan sits down with Marc Lore—the billionaire entrepreneur, owner of the Minnesota Timberwolves, and the visionary founder behind Diapers.com (sold to Amazon for $545M) and Jet.com (sold to Walmart for $3.3B).If you think entrepreneurship is glamorous, think again. Marc drops the filter to reveal that "95% of the day is shit work"—boring, repetitive, and unexciting tasks that most people quit on. From hauling thousands of diaper boxes out of Costco in an 18-wheeler because manufacturers wouldn't sell to him , to counting cards in Atlantic City casinos, Marc shares the raw stories of resourcefulness and resilience that defined his path to billions.SUBSCRIBE for more masterclasses with the world's most successful leaders!Key Moments & Timestamps00:00 – Intro: Why entrepreneurship is low probability and "shit work" 01:46 – The Story: Marc's dad crashing Bruce Springsteen's house 03:44 – How Marc's dad "hacked" the job market for programmers 07:44 – Marc's mom becoming a competitive bodybuilder at age 36 11:31 – The "Farmer Mindset": Creating something from nothing 13:32 – Nature vs. Nurture: Are entrepreneurs born or made? 14:44 – Overcoming bullies and the power of being alone 19:48 – Why "A-students" from top schools often struggle with failure 23:40 – Hiring Strategy: Why Marc is a "Resume Snob" 31:30 – Trading options and derivatives at 12 years old 35:32 – The Fake ID Ring: Deconstructing licenses to beat the system 40:12 – Why manual labor is the best training for CEOs 43:55 – The Diapers.com Hustle: Buying inventory from Costco with an 18-wheeler 45:48 – The "Loss Leader" Strategy: Losing money to win the customer 48:14 – The Human Calculator: Marc proves his insane math skills live 51:51 – Why visionary founders are obsessed with magic About the Guest: Marc LoreMarc Lore is a serial entrepreneur, investor, and owner of the NBA's Minnesota Timberwolves. He is one of the few founders to sell a company to Amazon (Diapers.com) and another to Walmart (Jet.com) for multibillion-dollar exits. Known for his "human calculator" math skills and extreme risk tolerance, Marc is currently building the utopian city project Telosa and the food delivery startup Wonder.About the Host: Randall KaplanRandall Kaplan is a serial entrepreneur, venture capitalist, and the founder of In Search of Excellence. He has been an advisor to more than 50 companies and invested in nearly 100, including Google, Lyft, and Seagate.Apply for One-On-One CoachingIf you're ready to change your life and achieve your goals, apply here: https://www.randallkaplan.com/coaching Listen to my Extreme Preparation TEDx Talk here: https://www.youtube.com/watch?v=MIvlFpoLfgs Listen to this episode on the go!Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/23q0XIC... For more information about this episode, visit https://www.randallkaplan.com/ Follow Randall!Instagram: @randallkaplan LinkedIn:  @randallkaplan TikTok:  @randall_kaplan Twitter / X: https://x.com/RandallKaplanWebsite: https://www.randallkaplan.com/1-on-1 Coaching: https://www.randallkaplan.com/coachingCoaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn

We’ve been doing these shows where we don’t book any guests, where we fill the hour with your calls. And your calls have been interesting and surprising and amusing. This hour, the conversation winds around to Minneapolis, Greenland, the late Bob Weir, cool names among public radio’s on-air talent, AI overview on Google and elsewhere … Anything. (Seemingly) everything. These shows are fun for us, and they seem to be fun for you, too. So we did another one. MUSIC FEATURED (in order): I Work in a Warehouse – Blake Porter Self Deprecating Blues – Tyler Miller Pure Magic – Akira the Don, Alan Watts Jeans (fall on my knees) – Katie Tupper Vivid Light – Blood Orange America’s Daughter – May Erlewine Field Song – Mon Rovia Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what actually works long term. Jerry walks through a practical review strategy designed specifically for busy chiropractors who want steady growth, stronger Google Maps visibility, and better patient trust. What You'll Learn in This Episode • Why most chiropractors struggle to get reviews consistently • The biggest mistakes chiropractors make when asking for reviews • How to make reviews feel normal inside your practice • When to introduce the idea of reviews to new patients • The best time to ask for a review so it has real marketing value • Why asking in person still outperforms texts and automation • How to use simple tools like QR codes and review cards • How to build a review schedule that runs on autopilot • Whether reputation management software is actually worth it Key Takeaway for Chiropractors The best way for chiropractors to get more reviews is not by chasing patients or automating everything. It is by creating a simple system that fits naturally into your practice culture. When reviews become part of the patient experience instead of a marketing task, they start compounding over time and helping your practice stand out locally. Who This Episode Is For This episode is for: • New chiropractors building their online presence • Chiropractors with low or inconsistent review counts • Solo and small-practice chiropractors • Chiropractors focused on Google Maps and local SEO • Chiropractors who want steady growth without hype Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/ Listen, Subscribe, and Share If you found this episode helpful, subscribe to the Rocket Chiro Podcast and share it with another chiropractor who wants a better way to get reviews without feeling salesy.

Rerun of 3rd podcast episode.The Riley Family needs a place to live. Husband and father, Chester A. Riley, comes up with a plan to solve their problem. Originally aired on January 16, 1944.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.Please email questions and comments to host@classiccomedyotr.com.Like us on Facebook at facebook.com/classiccomedyotr. Please share this podcast with your friends and family.You can also subscribe to our podcast on Spreaker.com, Spotify, iTunes, Stitcher, TuneIn, iHeartRadio, and Google podcasts.This show is supported by Spreaker Prime.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.

Jim's boss and his boss's boss both show up for Sunday dinner – on April Fool's day!Originally aired on March 29, 1951. This is episode 75 of Father Knows Best.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.Please email questions and comments to host@classiccomedyotr.com.Like us on Facebook at facebook.com/classiccomedyotr. Please share this podcast with your friends and family.You can also subscribe to our podcast on Spreaker.com, Spotify, iTunes, Stitcher, TuneIn, iHeartRadio, and Google podcasts.This show is supported by Spreaker Prime.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.

Send us a textIn today's episode, we explore the Astrology of February 2026. It's the biggest month of 2026!Major key dates are provided!If you want a personalized look at what the February 2026 eclipses have in store for you, take advantage of Gabrielle's offer!February 2026 Eclipse Readings for $88 Enjoy and don't forget to leave a five star review!Please rate and review the podcast on Apple, Google, Spotify, or wherever you listen! Enroll in ARCANA today: https://aguaastrology.teachable.com/p/arcana See our faces on YouTube!Want to book a reading with Gabrielle? Please visit her website www.aguaastrology.com Want to book a session with Nichole? https://app.acuityscheduling.com/schedule/32f06ea7/appointment/72886342/calendar/11334222 Follow us on Instagram @thespirtualsisterspodcast Follow Gabrielle on Instagram @aguaastrology (She will NEVER DM you for readings! Watch out for scammers!)Follow Nichole on Instagram @thenicholechristine Subscribe to Gabrielle's YouTube Channel Agua AstrologyJoin Soul Reading MethodMini Tarot Re...

Microsoft ha entrega claves de BitLocker al FBI por una orden judicial. A diferencia de Apple o Google, las guarda sin cifrar del lado servidor. El cifrado conveniente resulta ser cifrado con puerta trasera legal de serie.Loop Infinito, podcast de Xataka, de lunes a viernes a las 7.00 h (hora española peninsular). Presentado por Javier Lacort. Editado por Alberto de la Torre.Contacto:

In this episode: Adam gets live coaching from Nicholas Whitaker on navigating early retirement and shifting from money to connection as his primary success metricEpisode SummaryAdam opens up about his first 14 months of early retirement—still seeking Google's validation, wrestling with outdated success metrics, and struggling to let go of money as his primary motivator. Through compassionate coaching, Nick helps Adam explore the tension between entrepreneurial revenue goals and simply enjoying life. This raw conversation tackles corporate identity hangover, the "not good enough" narrative, and what it means to fully own your retirement.Guest BioNicholas Whitaker is a coach, mindfulness facilitator, and founder of Rebellion Collective. He helps high performers navigate burnout, identity collapse, and life transitions—restoring their sense of self and building lives aligned with who they need to be. A fellow ex-Googler, Nick brings deep expertise in mindfulness and conscious leadership.ResourcesNick's previous episodes: Episode 11 and Episode 12"Love Money, Money Loves You" by Sarah Crumbrebellioncollective.com — Free journaling prompt guide availableLinkedIn: Nicholas WhitakerKey TakeawaysThe first year of retirement is harder than expected—corporate baggage and outdated metrics don't disappear overnightSeeking validation from your former employer keeps you stuck in the pastMoney doesn't need to be your primary metric after FIRE—connection, enjoyment, and fun are equally validThe "not good enough" narrative just takes new entrepreneurial forms after leaving corporatePS: Introducing the…

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Next in Media, I sit down with Kiri Masters, host of the Retail Media Breakfast Club podcast, to explore the biggest shifts happening in retail media advertising. We dive into the recent announcement about ads coming to ChatGPT and what that means for brands trying to meet consumers where they are. Kiri shares her perspective on whether AI-powered shopping will truly disrupt the retail media landscape - and why she's optimistic that LLM-based ads could actually be more relevant and less annoying than traditional formats. We also unpack the Walmart-Google partnership and discuss what it signals about the future of conversational commerce.Beyond the AI conversation, we tackle some of the industry's most pressing questions. Will we see consolidation in retail media networks this year? Can shoppable TV finally gain traction? And what happens when offsite retail media faces competition from platforms with their own transactional data? Kiri brings both historical context - including a fascinating story about Piggly Wiggly's self-service revolution - and forward-looking insights about how brands and retailers need to collaborate differently. Whether you're a marketer navigating this space or just curious about where AI and commerce intersect, this conversation offers a clear-eyed look at what's real, what's hype, and what's coming next._______________________________________________Key Highlights 

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Surprising BLAST victory by PARIVISION, ahother Falcons top 2 finish, NiKo MVP explained, Vitality & Spirit losses analyzed, new Anubis takes, IEM Krakow preview with teams ranked, and more in this episode of Confirmed!➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

Noel Moldvai is co‑Founder and CEO at Augment, a pre‑IPO investing platform making private markets liquid, transparent, and accessible. Under Noel's leadership, Augment scaled from launch to an 8-figure run rate in 18 months profitably, raised $17M, and surpassed $750M+ in AUM. Prior to Augment, Noel was an engineer at Google and an engineering leader at Rubrik, where he helped bring Rubrik's on‑prem technology to the cloud and experienced the challenge of employee liquidity firsthand. Noel has a degree in Electrical Engineering and Computer Science from UC Berkeley, grew up in Eastern Europe and the Bay Area, and is now settled in Austin.

Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.