Podcasts about senior digital strategist

Ben hits the old interwebs to offer listeners a quick message of peace and love this Christmas! It's been a tumultuous year in Chicago, America and around the world. And Ben offers his three wishes for the future.The full show returns on Thursday, with special guest; Senior Digital Strategist at Heartland Signal, and Chicago radio veteran, Antonio Correa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategist at Whole Whale, delve into the intricate transition of OpenAI from a nonprofit to a for-profit entity, exploring the broader implications for the nonprofit sector. They discuss the benefits and challenges of leveraging a nonprofit model to attract diverse funding sources and investor interest, as exemplified by OpenAI's journey, which led to a staggering valuation of $150 billion. Key Insights: Nonprofit Model Advantages: The hosts outline how the nonprofit model can be strategically used to secure tax benefits, attract donor-advised funds (DAFs), and foster social impact credibility. This approach allows organizations to focus on research and development without immediate profit pressures. OpenAI's Transition: OpenAI's shift from a nonprofit to a for-profit entity highlights both opportunities and ethical considerations. The conversation touches on the complexities of establishing fair market valuations and the potential for strategic misuse of nonprofit status to benefit for-profit ventures. Lessons for Nonprofit Leaders: The episode underscores the importance of understanding the nonprofit model's potential loopholes and the ethical responsibilities of leaders in navigating these transitions. It also raises awareness of how these practices might divert funds from traditional nonprofits dedicated to empathy-first, people-to-people work. Exciting Developments in the Nonprofit Sector: Guaranteed Income for Artists: The episode celebrates a new initiative in Minnesota that provides $500 monthly payments to artists, promoting creativity and security. This "Universal Purpose Income" model aims to support artists' contributions to society amid the challenges posed by generative AI. AI for Social Good: Robin Hood Foundation's AI Poverty Challenge is highlighted, showcasing innovative uses of AI to address social issues. Finalists include projects improving student literacy, housing justice, and education for incarcerated individuals, demonstrating AI's potential to drive meaningful change. Reflection and Call to Action: The discussion encourages nonprofit professionals to critically assess the use of nonprofit models in the tech sector, advocating for ethical practices that prioritize genuine social impact over financial gain. As AI continues to reshape the landscape, nonprofits are urged to explore innovative applications that align with their missions while ensuring accountability and transparency. For those inspired by these insights, consider how your organization might leverage technology ethically to enhance its mission. Engage with the evolving conversation on AI and nonprofits, and share your experiences with Whole Whale to contribute to the sector's growth and integrity.

Michael Piff, Senior Digital Strategist for WGN Radio, joins Lisa Dent on the show to talk about his Chicago Food Truck Summer project and the 30 different Chicago area food trucks he tried. Listen below to hear some of the favorites!

Michael Piff, Senior Digital Strategist for WGN Radio, joins Lisa Dent on the show to talk about his Chicago Food Truck Summer project and the 30 different Chicago area food trucks he tried. Listen below to hear some of the favorites!

Last month, we covered a topic that was a perfect preview of the conversations we are holding throughout August. This month is wholly focused on nonprofit leaders, thought leaders, people in thought leadership and executive directors, especially those who do a lot of fundraising and relationship building.   To start us off, I have Dana on today's episode to talk about: Sustainable giving models that help build long-term relationships with donors, ensuring a steady flow of support. The power of personal storytelling and how measuring impact can amplify our fundraising efforts and create partnerships aligned with our values. Our journeys in writing and publishing books as nonprofit leaders.   00:00 - Introduction More about our guest today Dana Snyder is a dynamic speaker, author, host of the acclaimed global nonprofit podcast “Missions to Movements”, and the visionary creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract potential supporters through innovative digital marketing and to create sustainable giving models by establishing robust monthly giving programs, making philanthropy accessible to all.   Dana's impressive career includes serving as a Senior Digital Strategist at DKC in New York City, where she worked with prestigious clients such as The Honest Company, Sports Illustrated, and Delta Airlines. She also brought her digital expertise to American Idol as a Digital Producer. Additionally, Dana has held the roles of Director of Marketing and Development for Take Stock in Children of Sarasota County and Client Manager at Omnigon.   A sought-after keynote speaker and workshop facilitator, Dana has graced the stages of renowned conferences like NIO Summit, Cause Camp, Classy Collaborative, and the Nonprofit Storytelling Conference, sharing her insights and inspiring nonprofit professionals.   Dana holds a Bachelor's Degree in Advertising and Public Relations from the University of Central Florida. Now based in Atlanta, she enjoys spending her free time outdoors with her husband, baby girl and labradoodle, exploring new restaurants, and traveling. 02:10 - Building a sustainable giving model through recurring donations. Dana shares her expertise on the value of focusing on recurring donors over one-time unicorns, the benefits of this approach for nonprofits, and valuable insights on creating and marketing a successful monthly giving program.   13:22 - Writing a book, challenges and benefits of sharing personal stories. As published authors, Dana and I share unique insights on what it takes to produce a great book, our personal experience along the way, the hurdles we faced and the pros and cons of hybrid publishing, self-publishing, and traditional publishing. If you are looking into writing a book, start! Once you get to publishing, these insights will help you figure out what works for you.   20:58 - Self-publishing a book for nonprofit leaders - tips on marketing and partnerships. When I was on a book tour, I didn't want to spend exorbitantly, so my team and I came up with an innovative strategy to promote it. By partnering with existing partners, we utilized their resources to not only promote my book but also highlight my nonprofit's mission and programs. Check out this course  for support materials to learn how you can do the same!   28:58 - conclusion  We haven't discussed nonprofits and fundraising in a while, but we hope this conversation will equip you with the tools to achieve this year's fundraising goals. Keep these tools handy and feel free to connect with Dana and me. We would love to hear from you! Mentions Dana Snyder Monthly Giving Summit Connect with me: jenny@imanicollective.com Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx  

In this episode of the Lausanne Movement Podcast, Simon Seow & Matthew Niermann explore how critical shifts in technology have provided the global church with unprecedented outreach opportunities. These opportunities enable the sharing of the gospel with people on every corner of the planet. Today, 60% of the world's population have access to the internet. Simon encourages Christians to harness the power of their digital spaces for spreading the good news of Jesus. He highlights the potential for digital evangelism and emphasises the importance of missional collaboration in the digital age. If you are a Christian who seeks to be a part of the acceleration of global mission, then this podcast is for you. Subscribe to our podcast for more inspiring conversations about global mission and leadership. For further information about the Lausanne Movement, please visit our webpage: https://www.lausanne.org.   Simon Seow: Simon is passionate about bringing the unchanging gospel to a changing generation. His journey in ministry began with the launch and leadership of the Creative Communications (encompassing music, film, arts, and digital) ministry team at Cru Singapore. Simon also co-founded Indigitous and now serves as a Senior Digital Strategist within the Global Digital Strategies Vice-President team of Cru, based in Orlando.   Links: Website:  https://indigitous.org/ Instagram:  @Simonseowsays @indigitous Email:  simon@indigitous.org  

Welcome to a special episode of the The Agile Brand podcast that we call The Agile Brand Guide to Intrapreneurship.  While entrepreneurs are often lauded with creating new businesses and ideas, it is more often the case that change agents working within organizations—intrapreneurs—are responsible for innovation and seeing those new ideas through to completion. The Agile Brand Guide to Intrapreneurship shares stories and insights from leaders within organizations that had the courage to create new ways to move a business forward. In this first episode, co-host Adam Chen and Greg Kihlström discuss what it means to be an intrapreneur and give a preview of the rest of the series. About the Co-Host, Adam Chen Adam Chen is President at AmenityLinc. From Adam: My name is Adam Chen and I am a Change Agent. Throughout my career, I have focused on absorbing information from a variety of roles spanning business strategy, business development, technology and communications in a variety of industries ranging from Government Contracting, Finance, Advertising, Hospitality, and Professional Services to innovate and drive transformational improvements within the organizations I have been humbled to be a part of. In this, my most recent venture, I am now offering my breadth of experience through select consultation partnerships where the fit is right. Having held many senior roles such as Chief Information Officer, Chief Marketing Officer, Chief Experience Officer, and Senior Digital Strategist, I have a depth of experience in the following areas. If you would like to explore a collaborative relationship please contact me. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode, we dig into the definition of an intrapreneur, the skillsets that make the role critical to companies, and their future in supporting business success with their innovative mindset. About Adam Chen Throughout his career, he has focused on absorbing information from a variety of roles spanning business strategy, business development, technology, and communications in a variety of industries ranging from Government Contracting, Finance, Advertising, Hospitality, and Professional Services to innovate and drive transformational improvements within the organizations he has been humbled to be a part of. In his most recent venture, he is now offering his breadth of experience through select consultation partnerships where the fit is right. Adam has held many senior roles such as Chief Information Officer, Chief Marketing Officer, Chief Experience Officer, and Senior Digital Strategist. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this captivating episode, we embark on a journey that weaves together a tapestry of thought-provoking ideas. We begin by exploring the concept of God, pondering its role as an ancient compass that guided societies towards prosperity through a universal moral code. This moral compass then leads us to question the authenticity of global warming, hinting at a potential money-making scheme. The same moral lens is applied to the bustling world of e-commerce, where we observe a race towards sustainability. Yet, we can't help but wonder: are companies genuinely embracing green practices or merely ticking boxes? Our journey then takes an unexpected turn as we uncover the hidden connections between seemingly unrelated entities - tire companies, restaurants, and the true value of diamonds. We delve into the gritty reality of lithium extraction, a topic that resonates with our earlier discussion on sustainability. As we navigate this labyrinth of ideas, we stumble upon the theory of the bicameral mind. We speculate if our diet, specifically the advent of carbohydrates, could have influenced our brain's divide, shaping our perception of reality. Join us on the NZ Business Owners podcast as we interview Waldo Van Niekerk, a Senior Digital Strategist from Zyber. https://www.linkedin.com/in/waldo-van-niekerk-09765274/ https://www.youtube.com/@ZyberCoNz https://www.zyber.co.nz/ Chapters: 00:00 - Introduction 01:00 - The Influence of Religious Values in Everyday Life 20:16 - Understanding What Sets Us Apart 21:03 - Overcoming Sales Obstacles 23:20 - Fulfillment Through Helping Business Owners 31:50 - The Power of Perspective 34:11 - The Art of Saying No 40:59 - Embracing Freedom and Failure 48:48 - The Impact of Overpopulation and Procreation 49:10 - China's Demographic Challenges and Downfall 49:42 - The Ethical Dilemma of Profiting from Retirement Homes 50:13 - Human Impact vs. Natural Phenomena on Global Warming 50:58 - The Dark Side of Lithium Mining for Sustainable Products 52:14 - Living Life as Yourself and Breaking Free from Expectations 53:28 - The Journey to Overcoming Father's Expectations 55:33 - Love and Acceptance: The Best Way People Can Love You 57:24 - The Radical Effects of Sheltering Kids from Social Environments 01:01:42 - The Impact of Social Media on Self-Esteem 01:02:24 - Parenting Dilemmas: Balancing Protection and Social Interaction 01:03:09 - The Thin Line of Controlling Parenting and Its Consequences

In a crowded marketplace where competition is fierce, brands yearn to leave a mark on the minds of their audience, hoping to be remembered after the noise has settled. Marketwake, An award-winning growth marketing agency in Atlanta helps brands make their mark through data-driven creativity. Sammy Akoubian, Senior Digital Strategist, gives us more insight into how they focus on creating meaningful human interactions that enhance brand experiences. Marketwave employs a comprehensive array of acquisition channels to connect with their target audience and establish a strong digital presence. In addition to their expertise in SEO, they have embraced paid media strategies, particularly on platforms like LinkedIn, to engage core decision-makers and enhance brand visibility. Recognizing the power of video marketing, Marketwave leverages this medium to effectively communicate their unique value proposition and differentiate itself in the competitive landscape. Moreover, their recently rebranded website serves as a central hub to showcase their brand, culture, and values, enabling them to attract and captivate potential clients while providing a seamless user experience and emphasizing their human-centric approach.

Tomi Lahren breaks down the latest on the FBI whistleblowers then Senior Digital Strategist, Greg Price joins to discuss the New York City Citi Bike race baiting, Target's woke agenda and DeSantis 2024. Pride month is coming and Tomi gives her Final Thoughts! Learn more about your ad choices. Visit megaphone.fm/adchoices

Tomi Lahren breaks down US Secretary of Transportation Pete Buttigieg telling Americans that roads have been designed in this country to be systemically racist against people of color. Then she dives into news of the day with Senior Digital Strategist, Greg Price. Finally, Donald Trump Jr. is defending Bud Light amid the Dylan Mulvaney controversy and Tomi has some Final Thoughts.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Senior Digital Strategist X-Strategies LLC talks Biden going to Ukraine instead of Ohio, Adam Wren, and James O'Keefe out at Project Vertias. See omnystudio.com/listener for privacy information.

Tomi Lahren crowns her Losers of the Week, continues her Midterm Election coverage and is joined by Senior Digital Strategist, Greg Price and Arizona GOP Chairwoman, Dr. Kelli Ward then Tomi breaks down her thoughts on abortion messaging in Final Thoughts. 

Senior Digital Strategist from X Strategies LLC Greg Price joins the Hammer & Nigel Show to talk about the midterms and more.See omnystudio.com/listener for privacy information.

In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appealing to diverse and varied audiences. You can also hear Stephanie's take on which metrics are most impactful when it comes to analyzing the success of social media initiatives. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vince Coglianese speaks with Greg Price, Senior Digital Strategist at X Strategies about a hit-job NBC has been leading against him for simply tweeting a montage of John Fetterman speaking at a rally. For more coverage on the issues that matter to you visit www.WMAL.com, download the WMAL app or tune in live on WMAL-FM 105.9 from 3-6pm.   To join the conversation, check us out on social media: @WMAL @VinceCoglianese See omnystudio.com/listener for privacy information.

  In the third hour of The Vince Coglianese Show, Vince speaks with Senior Digital Strategist at X Strategies about a hit-job NBC has been leading against him for simply tweeting a montage of John Fetterman speaking at a rally. Lori Lightfoot says the federal government needs to support cities more due to illegal immigrants entering their cities. Vince speaks with David Reaboi, Fellow at the Claremont Institute and National Security expert joins the show to discuss Governor Ron DeSantis sending illegal immigrants to Martha's Vinyard and the political ramifications of the move.  For more coverage on the issues that matter to you visit www.WMAL.com, download the WMAL app or tune in live on WMAL-FM 105.9 from 3-6pm.   To join the conversation, check us out on social media: @WMAL @VinceCoglianese See omnystudio.com/listener for privacy information.

This week on Inside Reproductive Health, Griffin and guest Shaina Vojtko, Senior Digital Strategist at Fertility Bridge, shares how to determine whether or not you're getting the right bang for your buck with your fertility practice website marketing company, how safe your website truly is from attacks, and what you can do to improve your overall digital marketing health. Listen to hear: What the markup truly is on website maintenance. Whether or not you are paying expenses or investing with your marketing budget. Why you shouldn't hire a development agency to do your marketing. How to keep your hosting costs the lowest

Jacqueline Baxter is a Senior Digital Strategist, DX at Sitecore.  In this episode, Jacqueline talks about growing up, Idaho, marketing strategy, books, TV, moving to London, and so much more.

In this of the Tiaras and Tech podcast, Shelley Benhoff talks to Jacqueline Baxter on the topic of public speaking tips. Shelley is a Business Owner, Author, and Professional Speaker. She is also a Sitecore Technology MVP with experience as a Lead Developer for many years. Intro Hello Gems! Welcome to another episode of Tiaras and Tech. I'm your host, Shelley Benhoff, and today I'm talking to Jaqueline Baxter about how her experience in acting and theater helped her become a conference speaker. She is a Senior Digital Strategist at Sitecore and we had so much fun talking about our experiences (both successful and not so much) and she also gave some great tips for speakers that I hadn't heard before. Connect with Jackie! https://twitter.com/JaxBaxter https://www.linkedin.com/in/jacqueline-baxter/ Connect with Shelley! https://twitter.com/sbenhoff https://pluralsight.pxf.io/mgGLbO Set up your own professional portfolio or blog using Bluehost for just $2.95/mo! Visit tiarasandtech.com/bluehost to get started today! Tiaras and Tech is dedicated to providing inspiration for women & marginalized groups in tech. We aim to provide support, celebrate successes, & discuss how we're treated. Follow us! YouTube, Twitter, TikTok, Instagram @tiarasandtech tiarasandtech.com Tiaras and Tech is a HoffsTech production. Theme music by Nobuo Uematsu and Juan Medrano https://ocremix.org/remix/OCR03610 --- Support this podcast: https://anchor.fm/tiaras-and-tech/support

In Episode 42 we speak with our very own Ben Martin. Ben is the Senior Digital Strategist at Five Q. He got his start in radio, then has transitioned to internet marketing, With experience ranging from international ministries, schools, and broadcast, Ben brings a ton of experience in digital marketing, and managing the Google Ads Grant, which is what we discuss today. Ben shares, a wide range of tips and tricks for effectively using the Google Ads Grant in your ministry including how to decide if you are going to manage your account yourself or use a 3rd party, how to get started, and even what to do if your account does get suspended. Be sure to listen to the full episode to hear all of his insights before you get started with your Google Ads Grant Account. Resources: http://fiveq.com/adsgrant (Google Ads Grant Guide) Digital Ministry Conference

In this episode, our CI&T's Retail Industry Lead, Melissa Minkow, sits down with Global Knowledge Leader at Russell Reynolds, Greg Hodge, and CI&T's Senior Digital Strategist, Christian Buncher, to discuss Retail in the UK. Topics covered include delivery and curbside pickup innovation, e-commerce shopping behaviors, sustainability, Brexit, the future of the High Street, and so much more. Both industry trends and consumer insights are discussed to give you a comprehensive perspective on how the UK retail landscape is evolving and to highlight key differences across global markets.

Welcome back to America's leading higher education podcast! This is The EdUp Experience! In this special episode, sponsored by Anthology, we welcome Victoria Sickinger, Senior Digital Strategist & Bridgett Walthall, Senior Renewal Programs Coordinator, University of Kansas! This episode was recorded LIVE and in person at the Anthology Together Conference July 2021! Listen in as Joe and Liz talk with Victoria & Bridgett about their presentation at the conference. Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Iris Sayuri Kazimoto, Senior Product Manager na Easynvest, Natalia Costa, Senior Product Manager na Unico, Eduardo Sangion, Chief Product Officer na CI&T e Ana Marafiga, Senior Digital Strategist na CI&T conversam sobre a influência da Gestão de Produtos nos processos, nos negócios e na vida das pessoas.

Welcome to Ep.74 with Lee Ginbey, Senior Digital Strategist at Bonfire, leading Performance Digital agency, specialising in SEO and Google. Lee cuts through the jargon and complexity of SEO and digital marketing, to give awesome insights on SEO for ecommerce, the importance of site structure and content and some interesting observations on Google and where he and the Bonfire team see things going in 2021 and beyond. Visit Bonfire here Contact The Cut If you have an ecommerce store, you run a business and want to learn more about driving traffic to your website, or you're a digital marketing professional who wants to hear from an experienced marketer, jump right in and take a listen. Lee has been with Bonfire for 5+ years and specialises in SEO, Google Analytics and GTM as the agency strives to be the best Digital Performance Agency in Perth, and beyond. As a Senior Digital Strategist at Bonfire Lee works on the agency's biggest campaigns with his daily tasks geared towards developing tailored strategies, executing technical tasks and analysing campaign performance to make sure they deliver measurable results. Lees has developed his strategic skills from a foundation of technical roles, specialising in organic search, Google Ads, Google Analytics and Google Tag Manager. Lee is always focused on staying current on the latest trends, challenging previous techniques and experimenting with new concepts. With the rest of the Bonfire team, Lee works closely with clients to explain complex processes and forecast outcomes with clarity and transparency. Big thanks from us to Lee Ginbey, Senior Digital Strategist at Bonfire for sitting down with us to share search, Google and digital marketing insights for ecommerce. If you're a Shopify business owner or work in digital and ecomm marketing, come and share your stories on this podcast. Get in touch anytime.

Claudio E. Cabrera (Instagram: @claudio.e.cabrera) is an award-winning audience development expert [SEO], journalist and future author. Cabrera began his journalism career in 2004 while in his second year at Brooklyn College. He landed an internship at the historic black newspaper, the New York Amsterdam News. At the Amsterdam News, he covered the 2005 mayoral campaign and the likes of former president Barack Obama, Rev. Al Sharpton and Shaquille O'Neal to name a few. In 2006, he won an award from the Independent Press Association for his work uncovering the law that allowed phone companies in NY state to charge families of inmates exorbitant rates for phone calls. Over a decade later, NY state passed a law to make all prison phone calls free. With his success in this space, Folio Magazine named him one of the top audience development managers in the country in 2013. In 2016, he joined the New York Times as a Senior Digital Strategist and is now their Deputy Off-Platform Director of News SEO. In his 4 years at the Times, he's been able to grow the company's traffic by over 40% and lead them to record years on search and in total audience.

There are usually around 75 days between the November election and the January inauguration during each presidential election year. In those 75 days, if a new administration is elected, the transition period is a dash to get the incoming people up-to-speed and the peaceful transfer of power done.If that doesn’t sound easy, it’s because it isn’t. Transitions can be messy and have been. Aron Solomon is the Senior Digital Strategist for NextLevel.com and an Adjunct Professor at the Desautels School of Management at McGill University. He joined the program to talk about previous rocky transitions from one administration to another.  

For women who are undercompensated at their job, asking for a raise can be a necessary but stressful step to take towards earning a fair and competitive salary. Women also face many challenges in the workplace that compound this problem. Worried you’ll come off too bossy? Ungrateful? Today Eden Ashebir, Senior Digital Strategist at Anne Lewis Strategies in DC, discusses salary negotiations in a candid and straightforward way. She speaks about her experience as a Black female professional, and how important it is to be proactive in regards to your salary. If you would like a chance to win a 1:1 conversation with Eden, follow these steps:Leave us a positive review on Apple PodcastsFollow Femme Hive on Instagram and re-share our "New Episode" graphic on your Instagram story (don't forget to tag us, so we can see it!)Comment on the "New Episode" post how you would benefit from having a conversation with our guestDM us a screenshot of the review you left on Apple Podcasts (if you have a private IG account, then also share a screenshot of your IG Story re-share)We will choose a winner before the release of the next episode!#FemmeHiveLife

On this episode Kyle Emerson-Brown sits down with Natalie Dodge, the Senior Director of A&R; Catharine Corkery, the Senior Global Marketing Manager; and Nicole Lee, the Senior Digital Strategist of Astralwerks Records.Find Astralwerks here: https://www.astralwerks.comFind Industry Talks here: https://industrytalks.net/Find Roman Perry here: https://www.romanperry.rocks/

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

Lucia Stefansky je Senior Digital Strategist v Performicse. Má už viac ako 12 rokov skúseností v marketingu, začala vo veľkých korporáciách a neskôr prešla do agentúry. Budeme sa rozprávať o storytellingu, najmä o tom, ako ho využiť v kampaniach. V rozhovore sa dozviete: 0:36 Prečo Lucia odišla z korporácie a prešla na stranu agentúry? 1:57 Ako sa dostala k storytellingu a prečo ho začali používať v kampaniach? 2:46 Čo Storytelling vlastne znamená a čo všetko zahrňuje a kto ho môže využiť? 5:13 Akú zaujímavú storytellingovú kampaň robila, aké prvky by mala takáto kampaň obsahovať? 8:20 Ako prebieha príprava storytellingovej kampane? Dá sa využiť aj na kratšie kampane? 11:54 Dá sa robiť storytelling aj v inom formáte ako video? v čom sú najväčšie výhody videa? 12:58 Vedia aj menšie značky alebo e-shopy podporiť predaj storytellingom? 14:49 Ako sa rozlišujú kreatívy na rôzne kanály a ako často by sa mali meniť? 18:03 Robí sa pri storytellingu aj klasické A/B testovanie? 18:56 Dá sa robiť storytelling offline alebo prepojiť online s inými médiami? 20:29 Kto všetko sa podieľa na príprave storytellingovej kampane, na čo sa má klient pripraviť? 23:33 Aká je hlavná pridaná hodnota storytelllingu oproti klasických bannerovým reklamám? 24:58 Zhrnutie, čo si pripraviť pred tým, než rozbehnem storytellingovú kampaň?

Modern design drives experience that is essential to creating differentiated products and services. But how can companies attract and retain a workforce with expertise in this hard to find discipline? Lara Salamano, Design & Innovation Hub Lead and Senior Digital Strategist at Infosys, explains. Hosted by Jeff Kavanaugh, VP and Head of the Infosys Knowledge Institute.

At Pause Fest, I got the chance to sit down with Stephanie Winkler. She is currently the Head of Insights for VICE, previously in the Senior Digital Strategist role. Stephanie also does a lot of work with General Assembly, an organisation that takes young people and equips them with skills in marketing, coding, UX and Design, and more. We talked about how content and relationships at VICE have been bettered using data. As well as touching on how VICE do their best to take refreshing approaches to their work, accommodating the need for new exciting content that their audience craves. I hope I get to talk with Stephanie next year at Pause Fest 2020.

Wednesday, November 6, 2019 Cultural heritage collections can reflect societal biases and sometimes leave out important stories. As studies show visitors invest significant trust in the information cultural organizations provide, it is critical we examine what we share online especially as researchers bring more sophisticated tools to bare. This panel will examine two projects as they work to create a diverse American history online; The Smithsonian American Women’s Initiative and The LGBTQ Digital History Project. In 2017, the ONE Archives Foundation and the Smithsonian’s National Museum of American History (NMAH) launched a partnership to develop an open source digital platform connecting LGBTQ archives and community collections from across the nation, with the ultimate goal of developing a collaborative digital framework for documenting and sharing LGBTQ history. The Smithsonian American Women’s History Initiative (AWHI), launched in 2017, has a key goal of telling a more complete American women’s history to include more stories of women from multiple cultural and gender-identification backgrounds. With the call from U.S. Congress to survey its 155 million collections for women’s history stories, what are the steps it will take to improve representation when only 150,000 of the over 40 million digital records are explicitly tagged with women-related topics? Session Type60-Minute Session (Professional Forum or Hands-on Demonstration) TrackContent Chatham House RuleNo Key Outcomes Participants will gain an awareness around what their digital collections represent, how they contribute to representation online, as well as some of the tools and processes they can leverage to represent a more diverse history. Speakers Session Leader : Effie Kapsalis, Senior Digital Program Officer, Smithsonian Institution Co-Presenter : Sherri Berger, Head of Digital Programs, National Museum of American History, Smithsonian National Museum of American History Co-Presenter : Darren Milligan, Senior Digital Strategist, Smithsonian Center for Learning and Digital Access Co-Presenter : Robert Horton, Assistant Director, Collections and Archives, National Museum of American History

Thursday, November 7, 2019 We set out to address the question, How can we create an engaging experience that allows people to interact with the Field Museum’s newest—and biggest—dinosaur? The result is Message Máximo (fieldmuseum.org/maximo), a chat experience that lets users text or online message Máximo the Titanosaur. Seeking to develop an easy-to-use, friendly, and welcoming interface that creates opportunities for personalized interactions, we placed a particular focus on persona definition, content strategy, and conversational logic. In a discussion of our process, challenges, and learnings as we developed Message Máximo, this session will cover topics that may be relevant to a wide variety of content-heavy projects: identifying content scope, creating interactions that are both engaging and also integrate learning opportunities, and anticipating users’ needs and expectations. Session Type30-Minute Session (Presentation or Case Study) TrackContent Chatham House RuleNo Key Outcomes As a result of this session, participants will have a better understanding of the functionalities of Dialogflow, a free AI chat platform, and its capabilities in creating educational and conversational chatbot experiences. Session attendees will understand one approach to navigating a large-scale, ever-growing content project with time and resource considerations and be able to apply these learnings to their own digital engagement projects, whether a chatbot or other content-driven project. Speakers Session Leader : Caitlin Kearney, Digital Content & Engagement Manager, Field Museum Co-Presenter : Caitlin Pequignot, Senior Digital Strategist, Purple, Rock, Scissors Co-Presenter : Katharine Uhrich, Social Media Manager, Field Museum

In this episode, meet Danielle Barthelemy, a Senior Digital Strategist with over 10 years of experience in marketing and digital strategy. Prior to her role at Mediacurrent, Danielle led the digital strategy team at a digital advertising and social marketing agency. She also taught Mass Communication as an adjunct professor at a Minnesota university. She currently resides in Minnesota and when she’s not in her office, she spends her time with her family, trying out new recipes, and dreaming about her next trip to the mountains. Project Pick You can’t be data-driven without understanding data! Bounteous.com is a fantastic, easy to follow blog on all things data. Interview Tell us about your role as a Senior Digital Strategist at Mediacurrent. My role as a senior digital strategist involves a variety of different elements - I actively support clients in developing and executing on their strategy to accomplish their business goals through their website and digital marketing efforts. Often times that involves asking questions and diving into user data to help define priorities within the roadmap. It means collaborating with project managers, designers and developers to execute on the initiatives in the roadmap to ensure we are tracking towards the goals. It means supporting the content strategy and offering SEO recommendations. Essentially, what it means to be a senior digital strategist, is that I get to partner with our clients in whatever way I’m able to lean in to support them as we strive to accomplish their goals together. Also, as a senior strategist, I get to spend a portion of my days supporting the rest of the team of strategists and data analysts. Coaching and mentoring, peer reviews of our work, collaborating and problem solving - it is SO much fun to work alongside such intelligent, fun and empathic people. They are constantly impressing me with how they’re partnering with our clients and are pushing me to grow and continue learning! Tell us about your background - how did it bring you to your current role? I started out my career in market research. I led a team of 10 researchers and oversaw research studies for small businesses and government groups to better understand the perceptions and attitudes of their audiences. I transitioned into a digital marketing agency where I was a project manager and led the digital marketing for the agency. At that time I also begin working towards a master's degree in strategic communication. Following graduation, I transitioned into a start-up agency as a digital project manager where I led the social and digital advertising strategies for a variety of clients. I saw a gap in our offerings for a more strategic approach when it comes to digital marketing so I created a role for myself - head of strategy.  In this role, I was able to coach and mentor other account managers to be more strategic and to oversee the strategy for our biggest accounts. The common theme in my previous roles is that I was leveraging research and data to understand how users were using current technology, websites, and platforms that were already in the digital ecosystem. When I was reflecting on my role at Mediacurrent, I realized that I am able to build on that foundation of understanding people and how they use technology to be able to help my clients now create new platforms, new websites, new portals for users to engage with. Creating something from nothing or staying ahead of trends in digital strategy is a tall task, but it’s an invigorating one. The knowledge and expertise I have gained throughout my career is a key piece of how I’m able to partner with our clients. What’s your favorite thing about being a strategist at Mediacurrent? I have too many things I enjoy to list just one. First off, the teams I work with are great - I’m challenged to be my best and supported as I continue to grow by the strategy team I just mentioned, by my project teams and from the clients I am able to work with. I love collaborating with other people and learning from their experience and expertise - there isn’t a week that goes by that I’m not learning and growing and I love that. I also love the nature of the work. The challenges and opportunities that our clients have are complicated, nuanced, and very often there isn’t a “right” answer. It’s part of my role to help figure out the best path. I step into typically very gray and confusing challenges and help chart a clear path. The way I look at it, I understand typical best practices when it comes to digital strategy, I am constantly learning about user behavior patterns, I collaborate with our clients to really understand their business and objectives, and then figure out how to apply best practices to their situation. The best practices that are well known across the digital strategy field serve as just a starting point for us. To really see success, we need to apply critical thinking on top of those best practices to make sure it’s best for the client’s situation. Just applying a blanket best practice and not considering the nuances of the situation probably won’t return the best results. What advice do you have for organizations in approaching their digital strategy? Make sure you’re asking the right questions! It’s so easy to jump right into execution because time is so limited and we all have endless to do lists. I try to follow a pattern in asking questions when I’m facing a challenge or opportunity - I first take it up to the 30,000 foot view and ask myself what the overall goal is - what am I trying to accomplish and how does this challenge fit into that? Often times I’ll realize I’m giving it too much attention - it’s so easy to focus on the shiny thing or squeaky wheel! Having a good grasp of the overall goal helps to keep me focused and also avoid saying yes to too many things. If it is something I need to address, then I start getting into analyzing all of the data/factors I have available. Most of the time I don’t have all of the data I would ideally like to make the decision, but I gather as much as I can and then use that for defining a path forward. All that to say, when you look at continually improving your digital strategy, ask questions! Why is it important for an organization to invest in digital strategy? I think in order to understand why they should, it’s important to understand why they don’t. I’ve never heard anyone saying, “strategy isn’t important.” No one ever disagrees with what we do. A strategic approach to any project is helpful and is the best way to ensure the highest ROI. The challenge often comes to budget or someone on the client team covers the role. For clients with budget constraints, we can scale up and down our support on any project. At the beginning of the engagement, we would want to discuss where our support would provide the biggest value within the budget constraints of the project. A similar response to those that have strategic roles already on their team - but first, that’s fantastic. It’s great to see an internal focus on a strategic approach! Second, we have a deep bench of expertise in the strategy discipline - it’s actually the second largest team at MC. Adding strategy to an engagement isn’t an “all or nothing” thing. We love being able to understand the needs of the project and the dynamic of the client team to best match our strategists to complement the team. We want to be an extension of the project team, not a duplication. If the client team has well-researched personas already created, we don’t need to engage our team to recreate the wheel. If there is a gap in data analysis skills on the team, we can lean in just that area if needed. How does a website project benefit from having a a digital strategist onboard? There are a lot of benefits of engaging a strategist on a project - SMEs on user research, persona development, data analysis, goal setting and measurement, SEO, content strategy… but the primary one that comes to my mind is that we are great connectors - we operate with client goals in mind and are an advocate for the user’s perspective, we help communicate those goals to the next steps in the project - design and development - and use that knowledge as a primary factor in the decisions that are bound to come up. For example - when determining an MVP, how do we prioritize what should be a must-have versus a nice to have? How do we frame the must-haves? There are obviously a lot of factors that go into this and strategy supports pulling that information together and making a data-driven decision. Are there different levels of digital strategy you could recommend based on organizations with a limited budget? Absolutely. We can scale up and down our support on any project. At the beginning of the engagement we would want to discuss where our support would provide the biggest value within the budget constraints of the project. For example, we had an engagement with a university library that had a very limited budget. In our initial conversations with them, we discussed how our team could provide the most value to them. Their biggest challenges was organizing the vast amount of content their site has in a way that made sense for the user AND the library, not just the library. We guided them through research to better understand their users and then applied that insight to a more intuitive and user-friendly navigation. We also audited their on-page content and provided recommendations of how the content on an individual page could better align with best practices and user expectations. There are certainly more things that we could have done with and for them from a strategy perspective, but the biggest “bang for their buck” was helping with their content strategy. In other engagements, we have strategists providing a litany of guidance on a variety of disciplines - SEO, data collection, data analysis, roadmapping, persona development, requirements gathering, user testing, usability testing… we have a deep bench with a variety of expertise that we pair with clients based on their greatest needs, their budget and our skill sets. Can digital strategy be implemented after a project has been launched?  Are there any disadvantages to doing this? It’s never too late! Ideally you would start with strategy to ensure the decisions from the get-go are founded in best practice and research. BUT, we are agile-minded and focus on continuous improvement so adding in strategy at any time could have a positive impact on the ROI of the project! We have several engagements where a strategist was not involved in the build but was added to the team later. Sometimes that’s for a specific skill set - data analysis, SEO, etc. and sometimes it’s for the general strategic direction and roadmapping the future of the site. In an agile approach, strategy doesn’t have an end point. It’s not a matter of setting a strategy at the onset and then never adapting it.

In this episode, Danielle Barthelemy joins us to talk about the importance of digital strategy. Danielle is a Senior Digital Strategist with over 10 years of experience in marketing and digital strategy.

This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne. In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as: What is CRO and who can take advantage of it? How much traffic do I need to test effectively? Do I need any special tools for CRO? How do I get started and what should I be looking for? What are some common mistakes people make that result in poor conversion rate on their websites? Tools mentioned in this episode: https://www.convert.com https://www.hotjar.com https://marketingplatform.google.com/about/optimize https://conversionxl.com/ Example of websites that convert well: https://ezebox.com.au https://www.reidcycles.com.au Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097 Clearwater Agency: https://clearwateragency.com.au

Produced at KSQD 90.7FM Our democracy is in danger and Protect Democracy (protectdemocracy.org) is watching and indexing the threats not seen in generations. In partnership with the “Authoritarian Warning Survey”, they currently rank the threat level as: “Substantial Erosion.” What does this mean and how do we fight the significant threats to our already teetering democracy? Protect Democracy has identified six threats to our ability to save our American democracy: Politicizing Independent Institutions, Spreading Disinformation, Executive Power Grabs, Quashing Dissent, Delegitimizing Communities, and Corrupting Elections. Please join in by listening to Paulina Montañez-Montes from Protect Democracy, and Mike Rotkin, five-time Mayor of the City of Santa Cruz, as they discuss more fully what thesProtect Democracy Media Releasee threats are and how we can fight to save the Republic. Interview Guests: Paulina Montañez-Montes has spent nearly a decade serving as an advisor and operative in both local and federal government and for political campaigns. Before joining Protect Democracy, she was Senior Digital Strategist at a boutique digital firm where she led fundraising email programs for a number of high-profile Congressional races critical to flipping the House in 2018. She has also served the Obama administration in Secretary Penny Pritzker's office at the U.S. Department of Commerce and on the Advance Travel Team for the Office of the Vice President Joe Biden, ensuring the seamless execution of trips or engagements in the U.S. and abroad. Paulina earned her master's degree from the George Washington University's Graduate School of Political Management. Mike Rotkin is a former five-time mayor of the City of Santa Cruz and served six terms on the Santa Cruz City Council between 1979 and 2010. Mike retired after teaching 42 years in the Community Studies Dept. at UCSC, where he served as Director of the Field Studies Program, supervising student interns working on social and environmental issues in Santa Cruz and around the globe. Mike currently does part-time organizing and grievance work for the University Council of the American Federation of Teachers. He has been recalled to teach part-time at UCSC and serves on the Board of Directors of the Coastal Watershed Council and the Democratic Women's Club of Santa Cruz County. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Mike Street, the host of Smart Brown Voices, and marketing expert joins us to share his rapid social media theory, gives advice on building a brand and guides us on how to properly utilise YouTube. This interview really is a special treat. He has worked with everybody from the Golden Arches to the one "who knocks". It was truly a pleasure speaking to him. Name: Mike Street, expert marketer and Senior Digital Strategist at SF1M, Mike Street Podcast: Jawspeaks Digital

Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Here’s a summary of the conversation that we had… 2:30 Duncan Jones, Head of Strategy and Growth at Web Profits give some background to the winning entry: Aussie Broadband 3:27 Duncan gives a summary of Aussie Broadband’s integrated marketing campaign 7:02 How Duncan does growth marketing 12:12 About Duncan’s team 13:30 How to encourage more online reviews 16:40 Matt from Yellow Octopus shares his campaign for “The Living Room” 20:07 What does an engagement ad look like? 24:00 Matt’s thought on what integrated marketing is 27:33 Why time was of the essence for Matt and what that meant for implementing the campaign 28:57 Russ’ campaign for Billy J Boutique 35:00 How Russ structures his team and gets everyone to work together 39:28 What Duncan would do differently next time 40:42 Duncan shares his actionable tip 42:16 Matt shares learnings from this campaign 43:54 Matt shares his actionable tip 45:21 What would Russ change in hindsight? 46:30 Russ shares his actionable tip Today’s guests were: Russ Macumber, a Senior Digital Strategist at Impressive.com.au Duncan Jones , Head of Strategy at Growth at webprofits.com.au Marketing Maestro at YellowOctopus.com.au

We interview Adam Faircloth, Senior Digital Strategist and Beth Palmisano,  Director of Integrated Fundraising about how they used a digital campaign to drive impact and fundraising outcomes at the USO. 

Marne Pike Chief Operating Officer and Senior Digital Strategist, and Mike Brophy Creative Director at Veracity Media join Gary Rozanc to discuss the process behind designing a political campaign for an individual and the process designing for an organization. We go in-depth on digital strategy, interactive design, and website development and how those different disciplines fit into the entire project.

Back in March Instagram announced that they will be extending its video length to 60 seconds which has led to both Twitter and Vine following suit. James Bell, Senior Digital Strategist at Stickyeyes takes a closer look. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ Subscribe to our Digital Minute podcasts: RSS: http://feeds.feedburner.com/DigitalMi... Itunes: https://itunes.apple.com/gb/podcast/d... Stitcher: http://www.stitcher.com/podcast/stick... Soundcloud: https://soundcloud.com/stickyeyes/set... Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com

Listen Here: Mine Salkin is the Senior Digital Strategist of Absolute Mobile Solutions, managing digital marketing strategy to ensure websites perform well. She’ll be discussing common SEO mistakes.  Common SEO Mistakes What is the first mistake businesses make in SEO strategy? How do you decide which keywords to rank for? Can you think your SEO […] The post Podcast: Common SEO Mistakes appeared first on JenningsWire.

Jeff Eaton is a Senior Digital Strategist at Lullabot, one of the premiere agencies specializing in Drupal customization and development. Jeff carefully, clearly, and expertly talks through the Drupal landscape with insights of someone with nearly a decade of experience working on the system.