Podcasts about clickthrough

Work with us directly! Schedule a call to apply for our Gold Member Program:https://nolabelsnecessary.com/gold?el=1kTimestamps:1:24 Why ads are essential in every strategy1:50 Finding three clips for ad content2:17 Album covers vs. music videos for ads3:58 Importance of multiple creative assets4:41 Choosing an audience & targeting the right market5:55 Ad spend breakdown: $10/day per ad6:54 Evaluating ad performance: Clickthrough rate & cost per click7:52 Scaling the best-performing ad ($300 total budget)8:22 Allocating the remaining $7008:27 Option 1: Influencer campaigns (social media PR)9:02 The importance of a strong narrative10:38 Defining an engaging story for PR campaigns12:00 Examples of viral narratives & storytelling13:06 Paying influencers for reaction videos14:02 Upload channels for organic promotion (e.g., Escape Tracks, Mosh Pit)15:46 - Comparing PR vs. reaction videos for maximum reach16:48 The value of micro-influencers in music marketing17:27 Testing music potential before scaling a campaign19:52 The $1,000 budget is for testing, not final results20:38 Learning from campaigns to refine future marketing21:03 Outro & key takeawaysListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community

The Lower Chesapeake Bay Fishing Report is your best resource for the Virginia Beach Fishing Report, Ocean View Fishing Report, Norfolk Fishing Report, Lynnhaven Inlet Fishing Report, and everywhere in between.For the anglers looking for an Eastern Shore Fishing Report, Hampton fishing report, Buckroe Beach Fishing Report, or York River fishing report, look no further. Every week we bring you a report for those anglers interested in a Cape Charles fishing report and a Chesapeake Bay Bridge Tunnel fishing report and for every location in the Lower Chesapeake Bay. For our guys looking for the Virginia fishing report, we've got you covered.This week we're talking to Captain Matt Mauldwin from Fathom Offshore (@fathomoffshore) • Instagram photos and videos team fishing boat ‘Clickthrough'. He and Adam Dye (Mate) talk about their experience sight fishing for Cobia in the Chesapeake Bay.  To learn more about Fathom Offshore, visit their website and take advantage of a 10% discount on the home page: Fathom Offshore For great information on how to rig offshore lures, dive into their video content on their Youtube Channel: Fathom Offshore - YouTube It's all brought to you whether it's good, bad, or ugly. Please subscribe, rate, and review wherever you listen to podcasts. Remember to text the word “LCBFR” to to 779-435-2918 or visit us online at www.greatdaysoutdoors.com/lcbfr to be added to our email list and we'll send you the new show each week! All Lower Chesapeake Bay Fishing Report Email Subscribers receive a PROMO CODE for a FREE AFTCO Camo Sunglasses Cleaner Cloth with the purchase of any products!Sponsors:Convert SolarSam Rust Seafood Great Days OutdoorsKillerDockHilton's Realtime-NavigatorAFTCO

The Lower Chesapeake Bay Fishing Report is your best resource for the Virginia Beach Fishing Report, Ocean View Fishing Report, Norfolk Fishing Report, Lynnhaven Inlet Fishing Report, and everywhere in between.For the anglers looking for an Eastern Shore Fishing Report, Hampton fishing report, Buckroe Beach Fishing Report, or York River fishing report, look no further. Every week we bring you a report for those anglers interested in a Cape Charles fishing report and a Chesapeake Bay Bridge Tunnel fishing report and for every location in the Lower Chesapeake Bay. For our guys looking for the Virginia fishing report, we've got you covered.This week we're talking to Captain Russ Kostinas aboard Top Notch Charter Fishing out of Rudee Inlet in Virginia Beach. This past week, the Top Notch caught several billfish and Mahi, including a remarkable 600+ pound Blue Marlin, by some retired Navy Seals. To contact and book: visit their website, call 757-681-8068 or email TopNotchCharterFishing@gmail.com  Captain Austin Hayne (Finao Sportfishing) gives us a report on recent Cobia fishing, as PODS of fish as they start to stage up for their migration. We also talk about a wild ride on September 3rd, during a NE blow with 5 foot waves at short intervals, while aboard the Fathom Offshore Team fishing boat, ‘Clickthrough'. Despite impossible sea and wind conditions, we managed to find and catch them! Captain Austin is an expert in overcoming challenges and making it happen, call to book 757-530-4009 or visit: Finao Sportfishing This week we talk with retired Navy Senior Chief, Captain Andy Sutter, owner and operator of Freedom Boat Club of Hampton Roads. #MoreAwaits when you join the boat club and the experience is completely hassle free. You'll receive unlimited training and spend zero time on maintenance or cleaning. Members can also take advantage of reciprocity, meaning, plan your vacation around the country or the globe, and take advantage of getting on the water while on your vacation!It's all brought to you whether it's good, bad, or ugly. Please subscribe, rate, and review wherever you listen to podcasts. Remember to text the word “LCBFR” to to 779-435-2918 or visit us online at www.greatdaysoutdoors.com/lcbfr to be added to our email list and we'll send you the new show each week! All Lower Chesapeake Bay Fishing Report Email Subscribers receive a PROMO CODE for a FREE AFTCO Camo Sunglasses Cleaner Cloth with the purchase of any products!Sponsors:Convert SolarSam Rust Seafood Great Days OutdoorsAirMedCareHilton's Realtime-NavigatorAFTCO

The Lower Chesapeake Bay Fishing Report is your best resource for the Virginia Beach Fishing Report, Ocean View Fishing Report, Norfolk Fishing Report, Lynnhaven Inlet Fishing Report, and everywhere in between.For the anglers looking for an Eastern Shore Fishing Report, Hampton fishing report, Buckroe Beach Fishing Report, or York River fishing report, look no further. Every week we bring you a report for those anglers interested in a Cape Charles fishing report and a Chesapeake Bay Bridge Tunnel fishing report and for every location in the Lower Chesapeake Bay. For our guys looking for the Virginia fishing report, we've got you covered.This week we're talking to Captain Matt Mauldwin from Fathom Offshore (@fathomoffshore) • Instagram photos and videos team fishing boat ‘Clickthrough'. He shares some incredible tips about interpreting data and how to target the right water to find fish.   Next we dive into a cobia and red drum, with Captain Kenny Mills and hear about an epic day, seeing over 100 pods of cobia. He also talks about how he uses his 360 camera to capture incredible footage of red drum schools! To book, contact him by phone: 757-681-1099 Next we talk to Jessie Wilkins, with Long Bay Pointe Bait and Tackle | Virginia Beach VA about the puppy drum bite inside the inlet. Jesse shares his experience as a ‘marsh stomper' who grew up fishing the inlet. He knows it like the back of his hand, so to get first hand knowledge and tackle, go visit him at the shop on Friday's and Saturday's all day, or Sunday's in the morning till around 1pm. Call the shop for questions: 757-481-7515It's all brought to you whether it's good, bad, or ugly. Please subscribe, rate, and review wherever you listen to podcasts. Remember to text the word “LCBFR” to to 779-435-2918 or visit us online at www.greatdaysoutdoors.com/lcbfr to be added to our email list and we'll send you the new show each week! All Lower Chesapeake Bay Fishing Report Email Subscribers receive a PROMO CODE for a FREE AFTCO Camo Sunglasses Cleaner Cloth with the purchase of any products!Sponsors:Convert SolarSam Rust Seafood Great Days OutdoorsAirMedCare Hilton's Realtime-NavigatorAFTCO

For a couple of years in Google's early history, it was a real search company. But that would change in 2000 as Google would embrace advertising. Learn how Google would shift to become a dominant force in online ads.See omnystudio.com/listener for privacy information.

How to Focus on Nurturing Your People & Building Up Your Audience You've worked hard to attract your subscribers and followers. You're nurturing your students and potential buyers with what they need and want, but are you talking too much, overwhelming them with fluff, or bombarding them with too many offers? Trusted course creators understand how their audience feels and keep them engaged and appreciative—not burned out. Ditch the overwhelm and move forward with confidence—download the 12-Month Course Launch Plan now. Want to get coached by me in an upcoming episode of the Course Creation Incubator podcast? Apply here (https://coursecreationboutique.com/getcoachedbygina) and we will talk through whatever is holding you back.      

In this episode I'm sharing five tips to increase your clicks in Etsy search results

BySel Digital Marketing, LLC (+1-650-483-3144) can help you to grow your business through powerful and affordable marketing solutions. Hit the top spot of Google and get more visitors today! Find out more at: https://www.byseldigitalmarketing.com BySel Digital Marketing, LLC 7366 SEDGEFIELD AVE, SAN RAMON, CA 94583, United States Website https://www.byseldigitalmarketing.com/ Phone +1-650-483-3144 Email BySeldigital@gmail.com

How effective are your videos?  There's only one way to find out – by digging into the numbers. Video metrics can tell you if your video is effective, reaching the right people, and performing how you want. That way, you're not left guessing if your video strategy is on the right track.  Matt Pierce, TechSmith's Learning and Video Ambassador, talks us through the importance of different metrics and how you can gather this all-important data. As you look at video metrics and data, you'll notice that each platform has its own way of displaying them, and this episode of The Visual Lounge will look at both YouTube and Wistia's analytics.  Learning points from the episode include:  0:00 Introduction 1:08 – How Matt got started with video metrics 1:50 – How to define success with video metrics 3:47 – Matt's one tip for improving your images and videos 5:44 – Midroll 6:45 – An introduction to YouTube metrics 8:14 – Why Views is one of the most important metrics 10:22 – Why you need to look at Watch Time 11:40 – What View Duration tells us about the content 13:06 – Pay attention to Retention rates 18:33 – What Reach, Impressions and Clickthrough rates tell us about audience behavior 22:50 – Other metrics that are useful to check out 24:09 – How to use metrics on Wistia 28:39 – How Wistia's Heat Maps reveal more about viewers 30:05 – How to look at analytics on different platforms 32:20 – Speed round 36:30 – Final take on video metrics Important links and mentions:  TechSmith Academy: https://academy.techsmith.com/ (https://academy.techsmith.com) 

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Adora Drake is a digital marketing consultant with High Spirits Marketing and she is an expert digital marketing strategist, coach, and consultant. She helps nonprofit organizations feel inspired to take action and to gain clarity in their marketing strategy and learn how to convert their followers into raving fans who want to be part of their mission.  Key Takeaways:How you set boundaries at home or in your personal life directly translates to how you set boundaries at work or in any other part of your life. Your whole life is connected, everything is connected. Maximize the work that you've already done. Create less and send out more frequently and in all channels and forms available. There are certain metrics you have to watch out for in order to have the information you need in order to know how to proceed in your marketing plan. However in marketing, not everything is measurable. Just because your members are not sharing your mission, doesn't mean that they don't care. They might not just know how. You need to explicitly tell your members to share, if they don't know how, you can instruct them or advise them to share it in the way that they could.  “Post events, show you guys working in the community and tell the story of how you got to where you are - people like to hear those things, they really do… Whatever your mission is, somebody's gonna want to know about how you started, what can you do for the community, and how they can get involved.”“Clickthrough rates, are they opening our emails, retention rate, how much money are the donors donating this year vs last year - look at all these things when you create a marketing plan. That's gonna tell you where do we need to continue working on our marketing going forward. ”“What you wanna do is really make sure that you are keeping the donors that you already have excited and engaged - by keeping that consistency in front of them. Letting them know what's going on, where's the money going, getting them excited about what's to come. ” - Adora Drake Reach out to Adora Drake at:Website: https://www.adoradrakemarketing.com/LinkedIn: https://www.linkedin.com/in/adoradrake/ Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at  www.theinfluentialnonprofit.com

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads.Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. (5:49) What is the clickthrough rate in Google Ads?(10:39) How much does clickthrough rate determine success in Google Ads?(16:29) What is a good clickthrough rate in Google Ads?(25:45) How do ad positions in Google Ads affect clickthrough rate?(28:29) Is a high clickthrough rate good for quality score in Google Ads? (42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads(53:39) Should you pause low CTR keywords in Google Ads?(57:40) How negative keywords can help raise your clickthrough rate in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

Jim and Dave speak with Mark Traphagen (VP of Product Marketing & Training) and Mitul Gandhi, (Chief Architect & Co-Founder) of seoClarity.They discuss the findings of new a new CTR study where they used over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry.What makes seoClarity's study remarkably different from all other studies is the sheer volume of actual data analyzed - 750+ billion impressions, 30+ billion clicks across 17+ billion unique keywords. This makes it the largest CTR study ever!The end result is a robust CTR model broken down by device, keyword type, country, seasonality and industry. This provides more actionable data for search marketers who are looking for the most reliable figures unique to them and their industry.Some of the notable findings included:CTR by DeviceMobile users are less likely to click top-ranked listings than desktop users. Mobile results gain 85.8% more impressions than results on desktop. Click-through rate for position 1 decreases from 8.17% on desktop to 6.74% on mobile devices. CTR by CountryFor position 1, the lowest click-through rates are seen in the US, at 9.13%. The US has the lowest click-through rates both for the Top 10 search results and the Top 20. Users may be scrolling more than ever before - CTR in positions 17-20 is actually higher than positions 11-16 across the globe. CTR by SeasonalityMay and December are the months with the lowest click-through rates, and July through to September are the highest. CTR By IndustryCTRs by position vary significantly from industry to industry. ‘Real Estate' has the highest average CTR (all devices) across the top 10 positions (2.45%), and ‘Apparel & Fashion' has the lowest (1.43%).Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail's ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.

To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.

To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.

This episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a robust online community of success stories. By building a great product supported by informative content, Webflow creates […] The post The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood appeared first on The marketing agency for Startup Founders and Entrepreneurs.

We’re a society obsessed with social proof.From reading Yelp reviews before trying a new restaurant, to scouring Trustpilot ratings when deciding on a new product—relying on the previous experience of others is almost second-nature. But why don’t we use this mental shortcut when it comes to the dozens of links and buttons that we click on every day? - Article links with click bait-y headlines- Emails buttons asking you to "learn more"… Each click is essentially a gamble. But what if you knew that 100 people before you all found true value behind that click? Or that 8/10 people actually signed up for the product after doing the free trial? Or, on the flipside, 98% of users bounced off the page within seconds of clicking-through, because the article was a total flop?As marketers, we already know our bounce rates and we know the conversions. So why not get rewarded for providing a valuable experience, and allowing your happy customers to vouch for you without any extra effort on their part? This week, we explored a way for brands to recycle their own analytics to attract new visitors.  Would knowing that your friends clicked on a link make you more likely to click through? Would seeing that 9 out of 10 people before you loved the content on the next page? Share your thoughts on Twitter @sevendaymvp  and let us know how socially-proofed CTAs would impact your experience.   Links to mentions:- Techcrunch article [08:42-10:11]- Music by Streambeats

Every day we wake up to scores of emails in our inboxes, but how many of those emails do we actually read versus the amount that end up in our trash folder? How can marketers better differentiate their emails to avoid being lost in the cluttered inbox? Melissa Sargeant is the CMO of Litmus and on this episode of Marketing Trends, she discusses all things email, including strategies to prevent your messages from ending up in those garbage cans and what the best email construction looks like. 3 Takeaways Email marketing has become an integral part of every marketing department’s overall strategy Be strategic in how you’re pushing your content. Make sure you understand the customers that are engaging with your posts and the ones who are reading your content. If you don’t understand your base, your content will not resonate Experimentation amongst marketing departments is paramount to learning what works and what might work. If you don’t experiment, your department can’t learn --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In the this opening episode of our podcast we cover 2 VERY opposite gaming styles. There are a few tangents as well as some backstory of who we are as gamers. Enjoy and leave feedback if you should be so inclined.

This week, on an all new episode of "Uncle, Please Sit!" formerjournalists and comedy writers Joel Pereira and Tushar Abhichandaniare joined by lawyer and Executive Director of the Internet FreedomFoundation, Apar Gupta.The topic of discussion this week? Freedom of expression.What does it really mean? Why are people often confused about it? Ishate speech also an element of free speech? And is being barred fromFacebook or Twitter a freedom of expression issue? Apar Gupta, withhis extensive knowledge on the subject, helps answer these questionsand offers insights on the various nuances of free speech. Clickthrough for more.You can follow the Internet Freedom Foundation on Twitter and Instagram: @internetfreedomTwitter: (https://twitter.com/internetfreedom)Instagram: (https://www.instagram.com/internetfreedom.in/)Website: (https://internetfreedom.in/)You can follow Apar on Twitter: @apar1984Twitter: (https://twitter.com/apar1984)Instargam: (https://www.instagram.com/aparatbar/)Website: (https://apargupta.com/)Get in touch with our host Tushar Abhichandani on twitter: @YawnOkPlease (https://twitter.com/YawnOkPlease)Joel Pereira on Twitter: @pereirajoel (https://twitter.com/pereirajoel)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under. Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world. Some of the highlights of the show include: Personal Branding: Why it matters for marketers to add value Sole Intention: Build blog to practice digital marketing skills, not to build business Personal Brand Portfolio: Know, engage, leverage audience to iterate content Personal Brand Benefits: Agencies serve as source to attract new clients Distribution Channel: Personal branding and team members remain active How to get started on personal branding? Start small and set low expectations Biggest Barriers: Being a perfectionist and fear that your opinions aren’t valuable Highs and Lows: Personal branding should be based around storytelling Consistency and Persistence: Forget performance metrics, results will happen Life is Business: Common mistakes marketers make with personal branding Links: Lachlan Kirkwood ClickThrough Lachlan Kirkwood’s Blog Lachlan Kirkwood on LinkedIn Google Analytics CoSchedule

Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.

This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google Ads topic to focus on and know well.Thanks for listening. Please leave us a rating or review.Contact Jason - https://lawfirmppc.com/

Kyle answers the questions:   What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad campaigns? What is a good and bad CTR for Display Network ads? What are the signs that your Display Network Ads are being scammed?   Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/

Kyle answers the questions:   Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase your clickthrough rate? Is it necessary to decrease impressions? How can you decrease impressions for your ad? Will using negative keywords decrease impressions? Is the ad with highest CTR always the winning ad? Is the cost-per-conversion an important factor in determining a winning ad? Will removing some broad match keywords improve the performance of your ad?   Episode resources and transcript: https://googleadsstrategy.com/how-can-you-improve-clickthrough-rate-ctr/

In episode 386 of the Get Published Podcast, Host and 15-Time Bestselling Author Paul G. Brodie interviews William J. Scott about his author journey and the importance of clickthrough rate when sending out emails to your readership. Find out more about how we can help you Share Your Story at www.GetPublishedPodcast.com

In this episode, Brett Curry and Chris Brewer of OMG Commerce walk us through the steps on how to optimize a Google Shopping campaign for maximum ROI. Their knowledge and experience in Google PLA provides valuable insights into what it takes to be successful in the world of e-commerce. Click here for the show notes

In this episode, Marie discusses the latest news in the world of SEO, including: Aug 12 and 18 algo tweaks Leaked documents from Google give us some info on what’s going on with core updates More on scientific consensus in search What we’re doing to win the Wix SEO Competition (https://wixseolovers.com) Changes to AMP share buttons More indexing issues Googlebot has caught up to Chrome 76 College information appearing in the SERPS Detailed advice on when to nofollow a link Do rankings go up when you win FAQ snippets? New from Google: warning about ranking via subdomains Should you be concerned about foreign language links pointing to your site? More from Google on displaying author info on your site Do pages marked in GSC as discovered not indexed hurt crawl budget? Google Go is live Tips for improving your about page Q&A: How to display scientific references Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode! Make sure to diversify! If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post! Clickthrough rates and email list building. As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller! FREE TAS Classes made for you! What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] TAS announcements and updates. [6:30] Scott’s thought of the week; diversify! [7:20] What are good email open clickthrough rates that I should aim for? [15:00] How you can address poor open and clickthrough rates. [19:50] Don’t worry about people unsubscribing to your email list! [21:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live www.theamazingsellertv.com www.tasclass.com www.theamazingseller.com/buildlist

I recently had the opportunity to participate in the Advance Queensland Young Starters Competition, where I was challenged to scale what was merely a concept of mine, into a real-world solution. Whilst in its infancy, my venture, ClickThrough, is set to be a community-based platform where Digital Marketers can create a portfolio of the real ads they bring to life. In this episode, follow my journey as I take ClickThrough from concept to pitch over the course of a weekend.

​​In this episode, Beth and Kelly discuss the rise of clickbait - and why so many legitimate news outlets rely on it for revenue.  Beth also discovers the nefarious underbelly of online face creams. (Hint - It's a scam!) Everyone has fallen for it at one point or another, so it's nothing to be ashamed of.    Follow along with the blog: https://www.podcastfakenews.com/i-cant-believe-its-not-news-episode-guide-blog/episode-20  

Clickthrough! - If you like The Incomparable’s other Game Shows—well, this isn’t them. This is Clickthrough, a quiz show driven by the erratic behavior of its host, Glenn Fleishman, and Wikipedia’s random article feature. It’s like reading the encyclopedia, if it were written by flat-earth conspiracy theorists. Panelists receive points for correct answers, points for interesting answers, and points for making fun of Glenn. Correct answers lead to clicking through and falling down the rabbit hole of more articles. Host Glenn Fleishman with Brian Hamilton, Dan Moren, Kathy Campbell and Monty Ashley.

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you're at rank zero. Time Stamped Show Notes: 00:27 – Today's topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln's Wikipedia page that continuously grows 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content 01:51 – If you're ranking zero and update with more text, you could lose your ranking 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics 02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console 02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy 03:08 – That's it for today's episode! 3 Key Points: Adding text that is irrelevant will negatively affect your traffic. If you're already ranking zero and you add more text to your existing page, you might lose this ranking. Expand upon the words or phrases you barely mention to improve your SEO. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content 01:51 – If you’re ranking zero and update with more text, you could lose your ranking 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics 02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console 02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy 03:08 – That’s it for today’s episode! 3 Key Points: Adding text that is irrelevant will negatively affect your traffic. If you’re already ranking zero and you add more text to your existing page, you might lose this ranking. Expand upon the words or phrases you barely mention to improve your SEO. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test. Time Stamped Show Notes: 00:27 – Today's topic: The Difference Between Macro and Micro-Conversions 01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing 01:24 – How many micro-conversions should you be tracking? 01:51 – When Neil does A/B test, he only looks at macro conversions 02:00 – “I really do focus on the bottom line which is sales and revenue” 02:19 – You want people to convert to buy, so that's what you should be optimizing in an A/B test 02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus 02:50 – Make sure you focus on the RIGHT things 02:59 – You can look at micro things once in awhile, but don't let it be your main focus 03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:51 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That's it for today's episode! 3 Key Points: Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion. Your main focus should always be on the sales, don't let micro-conversions steal your focus. You can track micro-conversions every now and then, but it's not necessary to do this on a daily basis. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test. Time Stamped Show Notes: 00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions 01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing 01:24 – How many micro-conversions should you be tracking? 01:51 – When Neil does A/B test, he only looks at macro conversions 02:00 – “I really do focus on the bottom line which is sales and revenue” 02:19 – You want people to convert to buy, so that’s what you should be optimizing in an A/B test 02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus 02:50 – Make sure you focus on the RIGHT things 02:59 – You can look at micro things once in awhile, but don’t let it be your main focus 03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:51 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion. Your main focus should always be on the sales, don’t let micro-conversions steal your focus. You can track micro-conversions every now and then, but it’s not necessary to do this on a daily basis. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today's topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don't accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News' requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That's it for today's episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don’t accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they've run and lay out the benefits as well as the weaknesses they've encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today's topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric's open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it's about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you'll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they're interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it's worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That's it for today's episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it's worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out the benefits as well as the weaknesses they’ve encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today’s topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric’s open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it’s about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you’ll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they’re interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it’s worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That’s it for today’s episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it’s worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Drive Traffic with LinkedIn 00:41 – Make sure your targeting is tight and your offer is relevant to your target people 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good 01:07 – These are from the newsfeed ads you see on LinkedIn 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 01:28 – Eric’s click-through rates have gone up to 2-3% 01:39 – You think you can’t make LinkedIn cheap, but you can actually can 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 02:05 – That will drive traffic from LinkedIn to your website 02:09 – Neil increased his overall traffic through this tactic 02:30 – Adding the share button is also an option 02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically 02:58 – LinkedIn drives leads 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 03:26 – Participate in the group as well and add value 03:32 – Buffer is also good for sharing in groups 04:07 – That’s it for today’s episode! 3 Key Points: Target your offer to the right demographic. You can get higher click-through rates and cheaper clicks in LinkedIn. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.  Time Stamped Show Notes: 00:27 – Today's topic: How to Drive Traffic with LinkedIn 00:41 – Make sure your targeting is tight and your offer is relevant to your target people 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good 01:07 – These are from the newsfeed ads you see on LinkedIn 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 01:28 – Eric's click-through rates have gone up to 2-3% 01:39 – You think you can't make LinkedIn cheap, but you can actually can 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 02:05 – That will drive traffic from LinkedIn to your website 02:09 – Neil increased his overall traffic through this tactic 02:30 – Adding the share button is also an option 02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically 02:58 – LinkedIn drives leads 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 03:26 – Participate in the group as well and add value 03:32 – Buffer is also good for sharing in groups 04:07 – That's it for today's episode! 3 Key Points: Target your offer to the right demographic. You can get higher click-through rates and cheaper clicks in LinkedIn. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That’s it for today’s episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today's topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that's what you need if you want conversion in your website 02:28 – If that isn't working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don't be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That's it for today's episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Clickthrough- trying to make Haas-Bioroid workExecutive Bootcamp- the paid ability window and "rezzing"Flavor of the Week- Edge of WorldOriginally published on 4 November 2016 as part of the Rattlebox Games podcast

Clickthrough- trying to make Haas-Bioroid work Executive Bootcamp- the paid ability window and "rezzing" Flavor of the Week- Edge of World Originally published on 4 November 2016 as part of the Rattlebox Games podcast

Clickthrough- trying to make Haas-Bioroid work Executive Bootcamp- the paid ability window and "rezzing" Flavor of the Week- Edge of World Originally published on 4 November 2016 as part of the Rattlebox Games podcast

Clickthrough- trying to make Haas-Bioroid workExecutive Bootcamp- the paid ability window and "rezzing"Flavor of the Week- Edge of WorldOriginally published on 4 November 2016 as part of the Rattlebox Games podcast

No guest this week, but I do have an exciting announcement! I'm going to be blogging regularly about media at theclickthrough.net. Go check it out now!

Staying relevant to your customers is key in developing a marketing strategy that really works. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school. However, seasonal campaigns might not be the best fit, or might not be appropriately executed in all industries. In this Web clinic replay, the research team reveals strategies for striking a balance between clarity and seasonality and shares a test from one company that resulted in a 25% change in clickthrough rate.

For many organizations, site engagement is one of the most effective indicators of quantifiable conversion potential that is monitored by analytics. What if you could more effectively influence visitors' actions on your website? In this Web clinic replay, our research team will reveal three proven tactics that can boost engagement on your website as well as a case study demonstrating how one company tested navigation structures, resulting in a 35% increase in clickthrough rate increase.

How do you effectively market your product, service or company in 130 characters or less? Each word and character must work toward communicating value in a PPC ad, as these ads directly compete with those around them. But when just one word fails to resonate with the customer, PPC ads fail as a whole. How do you craft a PPC ad that a potential customer will click? In this Web clinic replay, the research team shares two key principles from several real-world examples that you can use to optimize your own PPC ads.

Santa came to town for Robby and Adam!  The Equip 2 Endure Podcast brings you another great episode, this week we talk about some new outdoor recreation gear, to include 4 season tents, surplus sleeping bags, and back up power chargers. The E2E Podcast is brought to you by: Fiddleback Fordge Knives: http://www.equip2endure.com/ClickThrough.aspx?advertid=4a248dbe3c9a41c0851eed3421acc185&pageid=MainBlog Live Fire Gear LLC: http://www.equip2endure.com/ClickThrough.aspx?advertid=72806b0fce5243b4813339d99d0a66c6&pageid=MainBlog Chech Sleep System http://www.cheaperthandirt.com/product/MLT-4951 Equip 2 Endure is the fusion of varying topics including Wilderness Survival, the Outdoors, Camping, Hiking, K9 Training and Emergency and Survival Preparedness. We strive to bring the most modern examples of survival preparedness, gadgets, trends, training and news to our audience as well as offer open lines of communication for group collaboration and idea sharing.We offer our audience detailed and informative views at several varieties of product testing and review by analyzing their strengths and weaknesses. Our training courses offered are geared towards the basic outdoorsperson to the wilderness adventurer. Our courses include Survival Training - Primitive Tracking, Trapping and Hunting - K9 Training and much more. We also conduct industry interviews and event coverage including Shot Show and Blade Show.

This week on the E2E Podcast: News: COURT WEIGHS 'TOO INTOXICATED' MURDER DEFENSE... Three people convicted of murder in deadly crashes urged New York's highest court Tuesday to throw out their convictions, arguing they were too intoxicated to know the threat they posed to others. 21 People Given Citations For Entering Grand Canyon; Mandatory Order To Appear In Federal Court… Nearly two dozen people have been issued citations for entering Grand Canyon National Park after a partial government shutdown forced its closure. Grand Canyon Chief Ranger Bill Wright says some people have been caught at the South Rim, on trails, attempting rim-to-rim hikes or trying to sneak in through dirt roads. http://www.foxnews.com/politics/2013/10/03/eye-witness-accounts-paint-dc-shooting-as-chaotic/ D.C. Shooting. Gear Pick of the Week: Adam: Emberlit Mini http://www.equip2endure.com/ClickThrough.aspx?advertid=31c37a770b0949d9ac5fc6da6661bb44&pageid=MainVideos Robby: MSR PocketRocket stove : http://www.cascadedesigns.com/msr/stoves/rapid-cooking/pocketrocket/product Video of the week/Blog: Adam:Survival Training Ideas: 4 Life Saving Skills That Don't Require A Formal Class http://www.equip2endure.com/ReadBlogPost.aspx?id=d9720c766c5a48068883e00377fe5053 Robby: E2E podcast: http://www.youtube.com/watch?v=EzEhK-w_N7o Shout Out: Robby: Billy Berger: http://www.youtube.com/user/primitivepathways K9 Corner: Question from Member: How do you go about picking a breeder of pure bred personal protection dogs?

This week on the E2E Podcast: News: COURT WEIGHS 'TOO INTOXICATED' MURDER DEFENSE... Three people convicted of murder in deadly crashes urged New York's highest court Tuesday to throw out their convictions, arguing they were too intoxicated to know the threat they posed to others. 21 People Given Citations For Entering Grand Canyon; Mandatory Order To Appear In Federal Court… Nearly two dozen people have been issued citations for entering Grand Canyon National Park after a partial government shutdown forced its closure. Grand Canyon Chief Ranger Bill Wright says some people have been caught at the South Rim, on trails, attempting rim-to-rim hikes or trying to sneak in through dirt roads. http://www.foxnews.com/politics/2013/10/03/eye-witness-accounts-paint-dc-shooting-as-chaotic/ D.C. Shooting. Gear Pick of the Week: Adam: Emberlit Mini http://www.equip2endure.com/ClickThrough.aspx?advertid=31c37a770b0949d9ac5fc6da6661bb44&pageid=MainVideos Robby: MSR PocketRocket stove : http://www.cascadedesigns.com/msr/stoves/rapid-cooking/pocketrocket/product Video of the week/Blog: Adam:Survival Training Ideas: 4 Life Saving Skills That Don't Require A Formal Class http://www.equip2endure.com/ReadBlogPost.aspx?id=d9720c766c5a48068883e00377fe5053 Robby: E2E podcast: http://www.youtube.com/watch?v=EzEhK-w_N7o Shout Out: Robby: Billy Berger: http://www.youtube.com/user/primitivepathways K9 Corner: Question from Member: How do you go about picking a breeder of pure bred personal protection dogs?

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. This Web clinic replay studies that test in depth to teach you how to write subject lines that double your clickthrough rate.

Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?

Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?

Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?

Frank Rumbauskas, Google-Certified AdWords Professional and New York Times bestselling author, explains why AdWords clickthrough rate (CTR) is even more important than your bid price, and how to maximize it for maximum AdWords results! Click Here to Watch

Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.

Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.