Julius Profiles

On today’s show, we have Anton Capria, Director of Business Development here at Julius filling in for our regular host, Danny. In this episode, Anton is chatting to Kendell Kelton, the Communications Manager at Car2Go in North America. For over a decade, Kendell has counseled brands on integrated media strategy, reputation action plan development and execution, intimate and large-scale event production, media relations, digital and social strategy and engagement, spokesperson training, and influencer mapping. Kendell joins us today to discuss how she got involved with Car2Go and her experience in what brought her to this great world we call “influencer marketing”. Inside this episode, we’re talking about how to leverage systems to help you with marketing and testing the market to ensure that you are finding the right influencers for your brand. These influencers need to be the voice for your brand and set the tone for how the brand can communicate with followers, customers, and members. For all this and more, keep listening! Key Points From This Episode:•    Understanding what Car2Go is all about.•    What brought Kendell to the world of influencer marketing.•    The evolution in the social media industry.•    Influencers who feel passionate about the brand because of causes they support.•    Testing the market and which influencers are right for your brand.•    Leveraging a system like Julius to help with marketing.•    Arming yourself for different markets; finding the right strategies.•    How influencers are being the voice and setting the tone for a brand.•    Collaboration from influencers in marketing campaigns.•    The growth of Car2Go in the Chicago and Austin area.•    Challenges encountered in setting up in Chicago and Austin.•    How to construct briefs for influencers to guide them in campaigns.•    Why all content doesn’t always work, and how to tell the difference.•    Why Car2Go has a mixed fleet of cars.•    Exciting things coming up for Car2Go in the new year.•    And so much more!

In the age of social media, digital agencies are specializing to keep up with the competition. We speak to Nick Cooke, cofounder of The GOAT Agency about how they pitch influencer marketing to clients, their biggest wins, and more.

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

Danielle Reardon, a former advertising executive with over 20 years of experience, crossed over the pond and made the switch to the world of influencer marketing. The catch; she's the influencer. Danielle applies her "yoda" level expertise to her up-and-coming health and wellness blog, The Well Intended.

Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.

We speak to Troy Woolfolk, a fitness influencer and former football player about how brands can help influencers achieve their personal and professional goals - while benefitting from it.

We hear from Alex Jones, a freelance market intelligence researcher about how influencers can inform brands about their target audiences.

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram.

Megan Levy is the director of Branded Content and Influencer Marketing at Wellness Amplified, a boutique health and wellness agency based in NYC. She spoke to Danny about her experiences in the field, including insights, best practices, and perspectives on influencer marketing.

We spoke to two food entrepreneurs, Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova, about their experiences running a small business on social media, and the crossover between their worlds and the world of influencer marketing.

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, thrills, or just some quality alone time, solo travelers use social media to stay in touch - and to post about their adventures.In this episode of Julius Profiles, we interviewed Juliette Leavy and Alexis Madison from Deutsch Inc., about their passion for Solo Travel. As both consumers of travel content and marketers themselves, Alexis and Juliette offered a unique perspective on a booming facet of the travel industry on social media.

In the first MINI episode of Julius Profiles, we talked to Stephen Elliott, a content marketer here at Julius. We talked about his journey into marketing, his perspectives on the future of influencer marketing, and his love for reddit.

Welcome back to the Julius Profiles Podcast, everybody! Today we are talking influencers, social media, and mental health and to help us in this pursuit we are joined by Lina Renzina of Ad Council and Ayelet Boussi from Cognitive Therapy for Women. The discussion covers the basics of the relationship between mental health and our current internet usage and the way we relate to the content on social platforms. We also look at mental wellbeing from the influencer’s perspective, considering the effect that this sort of career can have on a person’s mental state. We discuss the great impact that prominent figures can have in removing the stigma and creating relatable stories for their audience. Our guests offer us great insight from their contrasting points of departure, both personal and professional as we traverse the topics of Fyre Festival, wellness apps and breaks from social media. For this and a whole lot more, join us today! Key Points From This Episode:• Initial thoughts on the current influencer marketing landscape. • The impact of influencers on the mental health space. • Celebrities’ and influencers’ roles in removing the stigma about mental health. • The complicated nature of connecting with other people in social media. • Imagining more authentic influencer relationships and content. • Taking off the creative handcuffs. • The Creators for Good Summit and raising awareness within the industry. • Word of mouth, hype and the debacle of Fyre Festival.• Wellness technology and the market for mental wellbeing apps. • Stress relief, inspiration and the boost that social media can give. • Deleting your accounts and taking breaks from your social feeds. • Imagining a better future for social media and influencer content.• And much more!

On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we are going to be focused on PR. Social media marketing isn’t just about talking with your friends. It’s about understanding what you can put out there to engage on behalf of a brand. In this episode we’ll hear all about Michael and David’s personal experiences in the PR field and we will hone in on their expertise. For all this and more, keep listening! Key Points From This Episode:Hear more about Hunter Public Relations and how it has evolved over the years.Bringing it all in house at Evins.The differences between an advertising agency, a digital agency and a PR agency.Find out whether full service agencies exist.Paid influencer marketing and relationship building.The comparison of media relations to sort of influencer relations.The danger of influencers.The consumer standpoint on influencers versus journalists.Influencer versus influence.What a micro lead placement is.ROI for influencer and for PR, the world that’s coming together between the two of them.What the PR agency of the future looks like.Prominent pain points PR agencies have to deal with.Pro tip: To make good, you put the make good in the contract.What PR agencies need to think about when it comes to influencer marketing in 2019.And so much more!

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDaddy discuss the challenge of wearing multiple hats as marketers. People often think, “Those people on the influencer team are just going to go find the influencers and get them to do stuff for us because that’s what we need them to do.” But there’s a lot that goes into it.Influencer marketing is not just about finding the person that’s creating that sexy content – it’s finding the people who are going to be able to tell your story and engaging them in a more meaningful way. You have to ensure you align with their creative brand as well as aligning them with yours. And beyond choosing the right people and building that all-important relationship, there are so many other hats an influencer marketer has to wear: strategic, creative, educational, production, analytical, empathetic, account management, community management, and legal.It’s a great discussion and both Haley and Krista have tons of insights to share about influencer marketing and how they manage to wear multiple hats throughout the day to get the job done. For all this and more, take a listen!Key Points From This Episode: • Influencer marketing – something different every day• The many different “hats” a marketer has to wear• The two phases of every influencer marketing campaign: the strategic and the executional• The skills you need to be successful at influencer marketing and social media• Balancing work and responsibilities with content creation• The importance of carving out some “me time”• Haley and Krista’s hopes and dreams for the future• Advice for prospective influencers that are trying to make it• And much more! About our guests:Philly-raised, now New York City-based, GoDaddy’s Talent Desk & Social Media Influencer Lead, Haley Uzelac (@HaleyUzelac), knew that marketing was her calling as early on as high school. From working in media right out of college, she found it was not necessarily her passion, and when asked what her passion was at the time, it was her blog www.hopefullymuzing.com. Working on her blog as a “side hustle,” Haley then began to see the impact of influencers and word-of-mouth marketing, so she decided to explore career opportunities in the field. This led her to the influencer marketing department at an agency, strategizing and executing different influencer plans across a wide range of clients. In June of 2018, Haley accepted the position to build out the influencer marketing department at GoDaddy. Now with an Instagram following of 7.2K+ and updating her blog frequently, Haley is able to see both sides of influencer marketing: the brand side, and the influencer side.GoDaddy’s Social Media & Content Manager, Krista Stucchio (@kstucchio), is Long Island, NY born and Bucks County, PA grown. Shortly after graduating from the University of Maryland with a journalism degree, she moved to the Greater New York City area where she landed roles in marketing and social media. Krista is a social media enthusiast and foodie with a passion for photography. You can typically find her scrolling through Instagram, eating just about anything or with camera in hand. Krista could not be happier being part of the newly established and rapidly growing GoDaddy brand social team. When she’s not sharing stories about rising entrepreneurs, she’s being one herself. Outside of the office, Krista is a photographer and runs a food-focused Instagram called @hashtagfoodpic. Her plate is always full, both literally and figuratively, and she’s continuously hungry for success.

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Social Chain do a deep dive with Danny on personalization and the huge role it plays in managing relationships between clients, influencers, and consumers. We all agree that in a world of data and business, the job of relationship and partnership managers is primarily to put people first. Christie and Andy discuss how influencer marketers can keep it real online and off, and how these strategies can be adjusted depending on the person and their role.Our guests share golden insights about how to build long-term, mutually beneficial relationships. Christie and Andy do a great job of unpacking their experiences and expertise surrounding influencer and client relationships, covering many of the angles that should be considered in this business. Be sure to join us for this great discussion! Key Points From This Episode:• Why it is so vital to put people first in this business• Personal touches and maintaining these in a digital age• Different treatment for agents and influencers• Paving the way for a potentially long term relationship• Showing clients that extra bit of love and going the extra mile• Successfully matching influencers with brands for good partnerships• Balancing production requirements and maintaining good terms with an influencer• Dealing with difficulties and slow content• Considering social platforms as a primary means to drive sales• Testing periods and building on worthwhile relationships• Batch work and finding the right variation of a theme• Christie and Andy’s ideas for increasing personalization in 2019• And much more! About our guests:Social Chain USA’s Influencer Relationship Manager, Christie Childers (@babicislove), and Head of Partnerships, Andy Kraut (@theandykraut), use their all-star relationship-building capabilities to create dynamic, successful brand awareness and sales campaigns with global brands such as Brita, GoGo squeeZ, Orbitz, Pretty Little Thing, and Primark. They lead their teams to tailor social-first strategies to not only meet but also exceed client objectives, while working cross-functionally within their organization to analyze and create influencer-driven concepts from ideation through project execution.They both agree now more than ever, in an industry that is becoming saturated quickly, fostering authentic relationships with your creative partners, talent agents, and brand teams is essential in executing custom campaigns for clients that will resonate with relevant audiences.