Podcasts about what pr

This episode is all about embracing your brilliance and learning how to actually talk about it – without overwhelm.I'm joined by the fabulous Priscilla Pollara – journalist, comms consultant and all-round sparkle of wisdom – for a heart-opening chat on the power of visibility, why we hold ourselves back from saying what we really want to say… and how we can get braver about being seen and heard.Inside this episode we're talking about:What PR really means (hint: it's not just about press coverage)Why small business isn't a label we need to keep carryingThe importance of talking to your best customerHow to navigate social media when it's not your favourite place to show upThe ‘shop window' analogy that makes marketing feel so much simplerWhy referrals might just be your secret superpowerHow imposter syndrome shows up (and how to move with it anyway)If you've ever felt nervous about sharing your work, or if you're unsure how to grow your business without getting lost in the noise – this conversation is for you.Connect with Priscilla:Website: www.toptrick.co.ukInstagram: @priscillacommsSo much love, Kimberley xxA bespoke analysis of your home to unlock the exact remedies your living space needs to support you in a life of more abundance and prosperity: https://www.thefengshuiflow.com/home-analysis-serviceWork with me 1 to 1 here!A huge thank you to everyone who has pre-ordered my book too! Your support means the world! If you've ever wanted to understand the deeper connection between your home and your well-being, this the book is for you.Preorder The Calm and Happy Home now:Amazon | Barnes & Noble | Books-A-Million | Indigo | Watkins Publishing If you loved this episode don't forget to subscribe, leave a 5* review on Apple Podcasts and tag me in your stories on Instagram @thefengshuiflow! xx

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you'll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don't guarantee coverage5. What PR tools you shouldn't buy until you're ready Quotables"Public relations is not only media relations. Media relations isn't what most people think it is either." — @JasonMudd9"Earned media must be earned. If someone guarantees coverage, you're buying ads, not PR." — @JasonMudd9"The only audience that matters is the journalist's audience — not your CEO or marketing team." — @JasonMudd9"Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

How will Trump's tariff chaos impact UK public relations ? PR's H1 Review 2025 with W Communications founder Warren Johnson On the PRmoment podcast.Every six months or so I like to catch up with Warren Johnson from W Communications to talk about the financial state of UK PR.And as Q1 is done and dusted, Trump is having endless fun throwing tariffs at the global economy, and we've just finished the agenda setting PRmoment Awards season: now seems like a good time.And before we start, do check out the homepage of PRmoment. We're entering our pre summer golden events period and there is a LOT going on. We've got webinars, lunches, networking and face to face conferences and events.Everything is on the PR Calendar, which you can access from the homepage of PRmoment but do check out our next webinars:In an Era of Global Doubt: How can Brand Communications be Optimistic? On 29th April. This webinar is free to attend.And Creative Moment Creative Campaign Case Studies on 30th April, tickets are £35 + vatThanks to the PRmoment Podcast sponsors, The PRCA.Here's a summary of what PRmoment founder Ben Smith and Warren discussed:1.30 min How does Warren see the impact of Trump's Tariff Tax on public relations?“We are going into a tariff era… He's trying (misguidedly) to shift the burden of tax from income tax to tariff tax. Anyone who has studied economics knows that is not going to work.”“The randomness of them is going to sow quite a bit of economic uncertainty.”“I fear that just as we were starting to see quite an encouraging financial year ahead of us, I think many of us had a strong Q1, I fear that we're going to slip back into the great inertia post Covid.”4 mins Warren, PR's resident economist (he did an economics degree) gives us his insight into why tariffs are unlikely to work from an economics perspective.6 mins What are brand communicators likely to do about Trump? “Whilst there are opportunities there will be unexpected threats as well. I'm not sure where comms will net out.”“I don't think we've (PR) had more than 6-8 months to have a really good run at things since 2020."8 mins Warren reviews a very good Q1 performance for UK PR.13 mins Is the PR new business market still busy?14 mins Warren on the margin pressure currently experienced by agencies?“Constant procurement overreach, to the point of bullying.”Paid media briefs: how is paid media supporting editorial ideas?15.30 mins What PR services are clients buying?“Loads of influencer and a bespoke blend of integrated marketing services. I haven't seen a press office brief for 3 or 4 years.”19 mins Warren on the evolution of paid behind earned media creative across multiple channels, including media owners.

Inside today's episode, we dive into: What public relations looks like in the “real world” What PR means in the of simplest terms How you can prioritize PR as an entrepreneur regardless of where you are in your business Enjoyed the show? Make sure you rate and review us wherever you get your podcasts. WORK WITH STEPH ⁠⁠Visibility Tour⁠⁠—a 30 day video curriculum that will challenge you to create content that builds your brand as a speaker while you pitch and attract speaking engagements seemingly out of the blue! ⁠⁠Speaker Experience⁠⁠—a mastermind where you'll launch your most audacious project yet (the movement, passion project, or program) in 90 days and spend the next 6+ months taking it on tour to change the world. Ready to create more reach and revenue than ever before without sacrificing rest? Enroll or apply through the link(s) above + join the Speaker Movement. CONNECT WITH STEPH Instagram: ⁠⁠⁠instagram.com/stephwharton_⁠⁠⁠ Website: ⁠⁠⁠stephwharton.com⁠⁠⁠ Newsletter: ⁠⁠⁠Subscribe⁠

“Always make your future bigger than your past.” — Dan Sullivan The right relationships can transform your life — opening doors, sparking new opportunities, and elevating your influence like nothing else. Our guest, Anita Chatterjee, is the powerhouse Founder/CEO behind A-Game Public Relations. Known for transforming ambitious clients into household names, Anita uses top-tier media, strategic partnerships, and bold solutions to help people achieve their biggest branding and business goals. Before launching A-Game, Anita crafted PR campaigns for superstars like Lady Gaga, Katy Perry, and Rihanna, and was named to Forbes' list of entrepreneurs redefining the American Dream. Anita has introduced some of the most remarkable guests we've had on the Win the Day podcast, so it was about time we learned the secrets behind her own success! We'll also go through: • How to build life-changing relationships. • The biggest networking mistakes — and how to avoid them. • What today's most successful leaders do differently. • PR secrets to supercharge your influence.

Want to know what 3 publicists can talk about alll day long?You guessed it! PR and Media Relations—In this interview today, we interview PR Experts Amanda Foley and Sara Doane on all things PR and how to run successful PR Campaigns.If you're a small business owner, entrepreneur, startup founder or personal brand—this is a great conversation to tune into to understand how to get your company more publicity.In this episode, we talked about...- What PR is and What It Is Not- Leveraging Relationships and Collaborations for Press Wins- Incorporating Human Design and Publicity + Pitching- Long Term PR Strategy for Small Business OwnersConnect with...Amanda Foley—www.curateyoursoul.comIG @curate.your.soulhttps://www.linkedin.com/in/amandafoley/Sara Doane—@saradoane on IG Start getting media features today: https://www.visibilityonpurpose.com/thecourse Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways:- How Jen fled Vietnam and came to America- Challenges of working with government clients- How Jen and Sage helped create MilitaryChildcare.comEpisode Timeline:1:30 How Jen has witnessed the transformative power of government4:15 Jen's arrival in America4:40 Tod's mother's work for Vietnamese resettlement6:45 The biggest challenges PR professionals face working with government agencies8:00 Creating incentive packages for influencers and celebrities9:45 Why government agencies can't take public positions on policy11:30 The advantages of working with government clients13:00 What PR pros should know about working with the government15:15 PR can bring the government third-party credibility16:00 How administration changes affect PR messaging18:00 Sage Communications work with MilitaryChildcare.com20:30 The erosion of trust in governmentThis episode's guest:• Duyen 'Jen' Truong• Sage Communications' Website• Sage Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Are you ready to take your business to the next level? This week on The Mum Boss Podcast, we're diving deep into the world of PR with Karen from Your PR Assistant

Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators.About Ruben:Ruben Navarrette is a nationally syndicated columnist with The Washington Post Writers Group, writer of the Navarrette Nation newsletter at Substack, regular contributor to Spectrum News 1 in Los Angeles, a contributor to The Daily Beast (on the left) and Newsmax Magazine (on the right), feature writer for Latino Magazine, member of USA Today's Board of Contributors, host of the podcast “Ruben In The Center,” regular contributor of video commentary to Omaha-based Straight Arrow News, author of “A Darker Shade of Crimson: Odyssey of a Harvard Chicano” (Bantam), founder & CEO of “The Navarrette Sonic Podcast Network,” and a communications coach specializing in personal brand development and the creation of media projects for individuals, companies and non-profit organizations.Subscribe to Ruben's newsletterFollow Ruben on FacebookFollow Ruben on TwitterTopics covered:- Refining your opinion as a columnist- Picking topics to cover or pitch- What PR professionals should know about the immigration debate- Preparing communication during a presidential election yearResources mentioned: - Ruben's website- Brené Brown- "Great lyrics brought together Taylor, Bruce, my teenage daughter and me"- Smart Talk: Public Relations Essentials All Pros Should Know- MVW Communications

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there. So here on the Small Business PR Podcast we're all about leading with transparency, authenticity, and value, which is exactly how you're going to land media features that are ACTUALLY trusted and respected. I'm tired of business owners getting scammed 20k on agencies that don't deliver, so in today's episode we're going back to the basics and covering:-What is PR and how will it help your business-What PR scams you should watch out for-Should you invest in PR, marketing, or ads-How PR will immediately improve SEOResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet's connect on Instagram

What's the difference between marketing and PR and do you need both?Find out from PR professional Gloria Chou in this episode of the Success Genius podcast. Gloria is sharing the three steps to landing your first feature in a major media outlet, how to get on a top-ranked podcast, and the secrets of a high-converting pitch. Gloria is a Former U.S. Diplomat-turned-PR Guru that cold called hundreds of newsrooms to get unknown, pre-launched clients featured in their dream outlets such as the New York Times, Fast Company, and The Wall Street Journal, with ZERO industry contacts and never paying for a single ad. Now, her mission is to make PR accessible for early-stage entrepreneurs without breaking the bank. Topics covered in this episode include:What PR is How to land features at major media outlets The secret to writing the best subject line How to get on a top-ranked podcast If you want to find out how to go from being the best-kept secret on the internet to becoming the go-to expert in your niche without spending money on ads or agencies, stick around. Resources Mentioned:Get Gloria's Free Training: https://learn.gloriachoupr.com/ewebinar3Join Gloria's Signature Program: www.prstarterpack.comFollow @gloriachoupr on Instagram: https://www.instagram.com/gloriachoupr/ Get My Productivity Toolkit: https://neillwilliams.com/productivity-toolkit-landing-pageConnect with me @neillwilliamscoach on Instagram and FacebookIf you're loving what you're learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.Full show notes available at www.neillwilliams.com/podcast Register today https://neillwilliams.com/10-hour-schedule-workshopYou'll learn:Your most productive hours, how to schedule so you never miss a deadline and 3 essential tools to optimize your daily productivity. Show up live to get my extra special bonus: The Weekly Scheduling Blueprint. A guide filled with 8 science and mindset based tools and practices for your best week.

PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business.In this episode, you'll discover...What PR is & how it worksHow to get PR for your businessA common mistake businesses make with PRHow you can use PR & social media together3 tips on how to get more PR without having to hire a PR specialist Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

The Ethics of AI in PR with Cayce Myers PR Series In this episode of the PR series, I interview Cayce Myers, a lawyer and professor of Public Relations and director of graduate studies at the School of Communications at Virginia Tech. His focus is on media history, political communication and laws that affect public relations practice. Today's episode focuses on AI's place in PR, the ethics of AI, regulations surrounding it, what practitioners should and shouldn't do, as well as considerations to make before adding it. With Myers' background in PR history, politics, and the law, we also discuss what we can learn from PR history, shifts occurring in social media due to AI, and more. Some top tips … AI is a disruptive technology as was social media and the internet. It will change the field of communications, but he doesn't think it will replace it. Learning from the past, technological innovations have been absorbed into public relations and now we think of it as indispensable. Generative AI, like Chat GPT, can be used to enhance work quality, cut costs, and improve workflow but requires oversight by a human who reviews, edits, and fact checks the work product. There is a lot of discussion right now in the PR field about how to become a sophisticated user of generative AI and train others to become sophisticated and responsible users of AI. Additionally, generative AI users in PR need to remember that in order to stand out in the marketplace, you can't just spit out what generative AI gives you because you won't be a thought leader until you use what you're given and say something unique about it. To build any career, you need to offer a unique perspective, not the status quo that would be generated by AI like Chat GPT. Government regulation of AI is an ongoing discussion and should be followed. The current regulatory issues are privacy, discrimination, and intellectual property. For public relations purposes, copyrights of intellectual property won't be enforced if the content is produced more by AI than by a human. There is a need to be transparent with clients about what's creating content, or you need to figure out what to say. Lastly, you need to have due diligence. User's should never take what's generated as absolute truth. Don't wait for regulations. It's going to be harder and harder, but fact check. This episode at glance … >> [3:52 to 7:41] How companies today can learn from PR's past >> [17:07 to 21:04] What PR pros should be aware of regarding government regulation of AI that would impact PR and the way companies communicate with their audiences >> [21:05 to 26:09] Questions to consider before adding it into your PR processes >> [26:10 to 31:02] How to watch for bias in the research and content created by AI >> [31:30 to 34:05] How to stay on top of AI trends impacting the way you work >> [34:06 to 39:19] How social media is changing the way multiple generations consume news and how journalists find stories and report the news Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Ways to reach Cayce Myers & Christie Bilbrey Cayce Myers' LinkedIn: https://www.linkedin.com/in/cayce-myers-ph-d-ll-m-j-d-apr-a7252734/ Cayce Myers' Twitter: https://twitter.com/caycemyers www.christiebilbrey.com hello@christiebilbrey.com Christie Bilbrey's Instagram: https://instagram.com/christiebilbrey Christie Bilbrey's LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Free guide: Create Your Buyer Persona

Enrollment for Ari's Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it's more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.05:52 Welcome / background10:20 PR model ten years ago, shifting from publications to playlists15:55 What PR is and what a publicist does25:21 Evolution of press rates and artist feedback31:24 Relationship with fashion and music publication Lady Gun41:58 Pay-to-play PR model47:03 What is the point of music press right now?53:21 Purple Bite's business model01:05:03 How Purple Bite guarantees placements01:09:50 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari's Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Mikel Corrente:Website: http://purplebite.comInstagram: https://instagram.com/mikelcorrenteTikTok: https://.tiktok.com/@mikelcorrenteTwitter: https://twitter.com/MikelCorrenteEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari's Take#MusicPR #MusicPress #MusicMarketing Hosted on Acast. See acast.com/privacy for more information.

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition. So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts. [0:00] Introductions[2:50] What does it mean when someone says “get your brand ‘out there'”?[4:01] What is the role of PR? And how is it different from marketing?[5:22] Who does a PR campaign focus on?[7:11] What do brands need to have in place to take full advantage of a PR campaign?[8:58] How can PR and marketing work together to promote your brand?[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?[13:25] Do influencers play into a PR campaign? [15:19] How can events be leveraged effectively to market your brand? [19:50] Should your brand consider events as part of their marketing?[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?[23:28] How does storytelling factor into a PR campaign?[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Step into the shoes of anyone in the Jonathan Majors Business. In wake of Marvel Cinematic Universe and Creed III actor Jonathan Majors' court appearance for strangulation, assault, and harassment being a month away, is it better for YOUR BRAND, to make a statement or ignore his charges, live and in public, if you will? Step into the shoes of any Potential Witness in Fugees Pras' Criminal Trial. You've been NAMED in news reports as a potential witness called to testify in the criminal trial for Pras allegedly conspiring to violate election law and influence American policymakers on behalf of China. What PR moves do you need to make before rumor becomes reality? REGULAR FEATURE: HEEL TURN REGULAR FEATURE: MISTYAF Become a patron: https://www.patreon.com/iftheshoesfit Buy 7 Secret Sources of Inspiration (affiliate link): https://amzn.to/42ouNel

Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.Trust me, this isn't to trap you and take your money. It's just how the industry works.I'm going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.1. Your PR firm plants seeds that need time to grow.2. It takes time to learn your company and plan an effective strategy.3. Quick hits don't have staying power.4. The biggest media outlets often require the most time and effort.5. The investment isn't a guaranteed ROI.If you hire anyone to handle PR for you, please  ask these questions:How many will work on your team? What PR are you getting? Traditional media, podcasts, influencers, etc. How do you pitch? Press release distribution, etc. How will we check in and know what's going on? Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what's in Pitch Publicity Profit. Some resources I mentioned in this episode include:My BootcampMy NewsletterMy InstagramJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

“What PR clients are really seeking is credibility. They are seeking authority. They are seeking third-party validation. Ultimately, they are seeking one thing above all else: Trust. Brands need to be trusted in the marketplace, or they won't be able to grow.”That quote comes from the intro of a new book titled TRUST Signals: Brand Building in a Post-Truth WorldThe author of that book and our guest today is Scott Baradell, CEO of Idea Grove, a public relations and marketing firm focused on B2B technology that's landed on the Inc 5000 list of America's fastest growing private companies three times and was named one of Inc's Best Workplaces the past two years in a row.In this conversation, Scott shares his insights on:What is post-truth?What is the relationship between buyer persona personas and trust profiles?How to build brand trust in today's business environmentWhat is a trust profile and why is it relevant?Why you need to tie your brand story into a single narrative?More information about Scott and today's topics:LinkedIn Profile: https://www.linkedin.com/in/baradell/Company Website: https://www.ideagrove.com/Other Relevant Links:Check Out Scott's Book Here: https://www.amazon.com/Trust-Signals-Brand-Building-Post-Truth/dp/1544527829https://www.trustsignals.com/Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field.  Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing.  Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.   We know how passionate people are about a sport, whether football, soccer, or basketball. People sometimes have an irrational attachment to this activity, myself included...The emotional connection is so strong that, of course, brands will want to be involved. Sports marketing is tagging along to the immense love, attachment, and relationship we have for sports. –Karina Barriga Albring, 11:44 We're going to start seeing brands' funding to align with athletes whose message and online persona align with the values that the brand wants to spread. –Karina Barriga Albring, 24:31 Brands like to have ambassadors who are relatable and who are real people. So if you are an athlete who enjoys theater, go to the theater and get involved in local community activities. Try to identify the other passions that you have. All of that helps you build your persona. Make people find you more relatable and likable, which will translate into brands wanting to work with you. –Karina Barriga Albring, 30:30   [00:00] - About Karina. [03:40] - How working with other industries helped her in sports. [06:57] - What PR is all about. [10:54] - What is Sports Marketing? [16:12] - To what extent is licensing a part of Sports Marketing? [19:14] - The importance of personal branding in Sports Marketing. [27:26] - Opportunities for athletes to build their brand. [33:28] - Sports Marketing tips that can be applied to marketing.   Resources mentioned: FIFA - https://www.fifa.com/   In the time that we're living in, we're no longer competing for an audience. We're not only competing with our direct competitors but for the attention of the audience. You're competing for people's times...These days that is something that we need to think about when we analyze our strategies and our positioning. –Karina Barriga Albring, 48:29 In website development or SEO, it's always nice to check what your main competitor is doing and your smaller competition. And it's always great to have a "side project" to experiment with...the ability to have some side project and then turn it into a business case and then pitch the ability to do it on your company's website may also be helpful. –Loren Baker, 47:23 With influencers and content creators online, when we think about PR, we don't only think about traditional media. We think about anyone with a platform to make your message widespread.–Karina Barriga Albring, 8:27   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Karina Viviana Barriga  Karina loves building lasting relationships with people, using the game of football as her prime opportunity.  Her passion for sports and expertise in journalism, public relations, and marketing help her develop athletes and businesses side-by-side through dynamic business models. With an MBA dedicated to Football Industries already under her belt combined with bi/multicultural experience within the industry, Karina is ready to make significant changes in this ballgame! Connect with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring Follow her on Twitter: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: www.twitter.com/lorenbakerConnect with him on LinkedIn: www.linkedin.com/in/lorenbaker

As the year comes to a close, the end-of-year 2022 podcast articles can be found in abundance, many of which Todd and Mike discuss in today's episode of Podcast Insider. Along with insights from the year, we focus on if you should take a break with your podcast and promotion opportunities during the holidays. Audio and microphone enthusiasts, stick around for the question of the week. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News 2022 Podcast Insights Sounds profitable put out a report called “Safe and Sound” about listener brand safety Some insights into the most successful segments of podcasting in 2022 2022 Podcaster Wrapped from Spotify, released on Nov. 30. Hosts, if you haven't looked at this yet, maybe you've got your own stats for your show What PR pros should know about podcasting - lots of helpful stats on podcast creation trends Westwood One and PodcastOne founder, Norm Pattiz, has died at 79 Fellow podcast hosting company employee BJ Forsyth (Scrum Master for the Dev team at Libsyn) passed away in a car accident.  Rob Greenlee, formerly of Microsoft, PodcastOne, Spreaker, and most recently Libsyn, is now working at Podbean as SVP, Content and Partnerships. Congrats Rob! He also is using a Mac!

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Christina Nicholson.  Christina Nicholson gives us a fresh perspective on PR! Listen in as she gives on simple and powerful tactics that can benefit your small business immediately. Learn:-How PR can get new clients, a new sale, a new email on your list, and more social media exposure.-Why getting PR exposure to grow your business is much simpler than you think-What PR really means for your business in the modern world.And MUCH more!!!!  W.I.N Time Back Quizhttps://bit.ly/WinTheHourWinTheDayScoreCard    Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Christina Nicholson at:Website: https://www.mediamavenandmore.com/contributor/Podcast: https://www.mediamavenandmore.com/become-a-media-maven-podcast/LinkedIn: https://www.linkedin.com/in/christinaallday/Facebook: https://www.facebook.com/mediamavenandmoreInstagram: https://www.instagram.com/christinaallday/  Win The Hour Win The Day  https://www.winthehourwintheday.com

Margo is joined by Fairy Brand-Mother and friend Kelly Sinclair. Kelly radiates a bright energy while equipping passionate entrepreneurs with the magic wand to get visibility for their business brands so they can make more impact. In a world where people work on average a third of their lives, Kelly believes it's so important that work is a source of joy instead of drain. When entrepreneurs run successful businesses, the world is a happier place, and Kelly brings the combination of strategy and magic required to  help others transform their business to the next level with confidence.    Margo and Kelly discuss: Kelly's path and why she jumped off the corporate career ship What PR, visibility, marketing have in common and how it relates to you as a creative The power in taking action to get results Making connections and building relationships How to get past the nervousness of taking a risk Gaining confidence and competence through repeat processes How you can start to get visible in your business today with her 100-day visibility challenge!   Corporate PR girl turned entrepreneur, Kelly has taken her big-brand experience and brings it to small businesses. She's a national award-winning communications professional, best-selling author, small town, girl-mom of two, and past president of her local Chamber of Commerce. Connect with Kelly: https://ksco.ca/ https://www.instagram.com/ksco_kelly/ https://www.instagram.com/ksco_entrepreneurschool/ Get The 100-Day Visibility Challenge for FREE using code MARGO at checkout

How do creative professionals use the media and social media to market themselves? What PR management strategies do you need to promote yourself and ultimately get more work? And what about when you DO get work…how do you manage PR and the media then? And what are the pitfalls to avoid? For the early to mid career actor. Catherine Lavelle, CLPR, is one of Australia's leading film and television public relations consultant. This is an edited version on an Equity Foundation Livestream event.

Erick is the Founder & CEO of Próspera, an economic development platform enabling sustainable, profitable growth in partnership with governments and communities, starting in Honduras. Próspera is building its first charter city on the island of Roatán in Honduras. In addition to Próspera, Erick is also the CEO of NeWay Capital, a firm that invests to profitably protect property rights and promote voluntary exchange, peace, and prosperity. Follow Erick on Twitter @erickbrimen. [2:18] - How growing up Venezuela shaped Erick's worldview and desire to fight poverty by facilitating prosperity [11:17] - Próspera's purpose and unique business model [19:10] - The role that for-profit enterprises can play in promoting economic growth [23:37] - Why Próspera targeted Honduras for its first partnership [32:35] - How small cities with innovative governance can serve as models for larger cities & countries to copy [38:05] - Próspera's alignment with and incorporation of crypto [44:06] - What Próspera's Honduras Hub could look like in 10 years --- Support the show by checking out my sponsors: Join Levels and get personalized insights to learn about your metabolic health. Go to https://levels.link/jake. --- https://homeofjake.com

Próspera is a budding platform city on the Honduran Island of Roatán operating under the Zone for Employment and Economic Development (ZEDE) framework. The city aims to provide a place where entrepreneurs and businesses can work freely and efficiently. In this episode, Jackson sits down with co-Founder and Chief Development Officer of Próspera, Gabriel Delgado, about the project. They talk about the city's goals, the ZEDE system, the considerations that come with being in Honduras, the stage Próspera is at right now, and the government rhetoric surrounding the project.  Topics Covered: Introduction to Prospera and the Vision — (2:36)Cities that Inspired Próspera — (7:10)What Próspera wants to take from Hong Kong, Singapore, and Dubai — (8:55)ZEDE Framework in Honduras — (12:10)Regime Uncertainty in Honduras — (14:50)Gabriel's Role as Chief Development Officer — (16:30)Sustainable Development and Building Progress — (18:35)Próspera's Location on the Honduran Mainland — (21:25)Incentives and Regulatory Environments — (22:40)Próspera Residency Systems — (26:45)Rhetoric and Challenges for Próspera —  (29:00)Considering the Islanders — (31:05)Want to learn more about what new technologies are waiting to be released? Follow us on Twitter or join our Discord to find out what's in store for us and how we make use of Web3 in both digital and physical space. See you at the next Campfire

Today we're chatting all things public relations with my special guest, something I think a lot of female entrepreneurs avoid in the early days of their business! Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland.  Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&G and Aviva Athletics. Her years spent as a journalist in Ireland, Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line. We discussed the benefits of developing a PR strategy to boost your business awareness, including: - What PR really is and what exactly it can do for your business - What Gillian thinks is the key to a great PR campaign - The most important thing for business owners to know before starting a PR campaign - Gillian's tips for business women who'd like to get their business out there more but don't know where to start - Gillian's tips for those shy or introverted people around promoting their business to the public - Who Gillian's ideal client is and who she loves working with - The myths Gillian wants to dispel about PR For more information on Gillian's PR work and how you can promote your business better, go to www.gilliandaly.com and find her on Instagram @gillian_daly_comms Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review to help other business women find the podcast!) and follow on Spotify at https://spoti.fi/3lnibgH

In today's episode, I sit down for a conversation with Ali Kriegsman, co-founder of Bulletin and author of "How to Build a Goddamn Empire"  Ali's formula for reverse engineering a winning PR strategy  What PR microdosing is and why it matters Ali's top 3 lessons learned on her entrepreneurial journey. You can find Ali Kriegsman at -  IG: @alikriegs How to Build a Goddamn Empire by Ali Kriegsman: https://amzn.to/3Ofaicj

Is PR dead? Not exactly, but it's safe to say that traditional PR has gone the way of the dinosaurs. A shiny new press release alone just doesn't cut it these days. Companies now need to do so much more in the PR space, and that's what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode. They explore why traditional PR tactics aren't effective anymore, what companies should be doing instead, and how you can measure the results of any strategies you try out. Find out: Why traditional PR is dead What companies should be doing instead Metadata's current PR strategy How to measure the impact of PR strategies Catch the full episode to learn why traditional PR is dead and what you need to be doing instead. 0:00 – 1:32 Introduction 1:33 – 6:36 What PR really means 6:36 – 15:27 How traditional PR has changed 15:27 – 19:09 What companies should be doing moving forwards 19:10 – 23:36 What's holding companies back 23:36 – 28:17 What we're doing at Metadata to do PR differently 28:17 – 30:50 Why you should lead with expertise in all your content 30:50 – 35:06 The benefits of employee advocacy 35:06 – 39:35 Metadata's journey to becoming a media company 39:35 – 44:01 Why measuring PR is such a challenge 44:01 – 45:08 Outro

Have you ever wondered if one good piece of press could make your shop successful forever? That's the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can't.In this episode we cover:What PR is and isn't (especially now that everything's digital)When it makes sense to work with a PR agencyWhy good photos are SO important for your productsHow to craft a successful pitchWhen to pitch print vs digital vs holiday featuresTune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It's time to start pitching holiday gift guides & we've got a workshop to help you out. ⤵️“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM ESTWant to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you'll learn:Why the holidays have 5x the amount of press opportunitiesWhy gift guides should be your media outreach priority if you sell productsHow gift guide press can supercharge your end of year sales goalsWhen to pitch gift guides editors so you don't miss out on this great media opportunity5 insider publicist tips so you're sure your product is ready for gift guide outreachRegister for the workshop here.If you want more from Nora, here are the PR goods —Find Nora at Wolf Craft & Wolf PRGet Nora's free Pitch the Media Mini CourseGet Nora's guides on Photography for Media OutreachAnd we've got resources for you, too!Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️Take our Sustainable Sales Strategy Quiz to get personalized advice for your businessPLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

Today, PR Leader Parry Headrick and I talk about how bringing value across all forms of media will drive inbound clients. We will talk through his journey to creating his voice online, specifically on the LinkedIn platform strategies and tips for you and your business to do the same, and some key takeaways for the audience to step into their own voice by providing value throughout their media. 5:00 Most common PR Myths 7:01 Benefits of Shield analytics in business 12:05 Why LinkedIn is a good platform for PR 14:51 What PR will look like in 2023-2024 Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at melanieborden@melanieborden.com Connect with our guest Parry Headrick LinkedIn : linkedin.com/in/parryheadrick Twitter: pheadrick Email: parry@cracklepr.com Website: www.cracklepr.com

Are you looking to build your business' credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and credible. From there, you'll need to outline your campaign objectives. Listen to the full episode for more of Kristin's expert tips. In today's episode we covered: • What the differences are between advertising and public relations • The benefits of forming a PR strategy for your business  • Which goals you should have when bringing on a PR firm  • How to build your business' credibility with PR • What a business needs to have in place before bringing on a PR firm • The three things you need to know about your business as you put together a PR strategy  • What PR can be used for and what it shouldn't be used for within a marketing campaign  • What to look for when you bring on a PR firm for your business   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small businessThe barriers to small business owners doing their own PR How to create a practical plan to get you started to do to get startedIntegrating PR in to your overall marketing strategyWhat makes some small businesses so successful at PR?INTRODUCING: PIPPA GOULDEN Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she's worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves.IMPORTANT LINKS: WEBSITE: www.theprset.com INSTAGRAM: @pippa_the.pr.setDownload Pippa's free worksheet to see if you are PR Set: Six Ways To Get Your Business PR SetIf you enjoyed the podcast, here are some more ways you can be apart of my world:Social:Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsWork together:Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Shownotes:  CBE, Founder of Socially Mobile, Future Proof and several other initiatives to build a better industry. Sarah Waddington, CBE had the foresight to launch her purpose driven management consultancy a decade before others started talking about Purpose. In this episode I spoke to her about journey

Today on the podcast I am chatting with Meg Harris who is the Founder and Director of Meg Harris Public Relations and this is a really special episode for me because a lot of the guests you hear from on TRHP come from Meg and her incredible team so it was really exciting to sit down and pick Meg's brain on all things PR.   Truthfully, I started this episode not knowing a lot about PR and how it works.  I was intrigued to learn more about the space and how PR can be used for small businesses.  I spent some time asking Meg questions about how we can implement a PR strategy into our own business, and I picked her brain for expert advice when it comes to the benefits, the results we can see and also when to seek help.   What I wasn't anticipating when it came to this episode is Meg's approach to business.  Working in fast paced agencies in Sydney and London gave Meg her experience but she was destined for more!  Guided by her innate compassion and desire to build her own value-led business, MHPR was founded in 2018. Meg has been one of the first in the industry to shift her focus to ‘Conscious PR' – supporting ethical and sustainable brands across the wellness, beauty, fashion and lifestyle space with impactful publicity and experiential moments that help shift the dial towards more conscious consumption.   I was really interested in not only drove Meg to pave a new way in the industry, but a new way as a business owner.  Mindfulness is one of the leader drivers for Meg's approach to business.  Scaling with intent and representing businesses who's value aligns with hers was something that was really inspirational to me.  In a world where everything moves at 100 miles an hour, it's amazing to chat to a business owner who is growing with grace.  Meg encompasses everything I aspire to be in a business owner.   This episode is perfect for anyone interested in the PR space and how it can work for them.  It's also great for business owners who are wanting to separate themselves from hustle culture and step into a conscious leadership role and grow with pure intent.   In today's episode we discuss: Meg's career journey from fast paced agencies, to yoga teacher, to business owner. What PR is, who it can benefit and how to get the results you want. Conscious leadership and aligning your business with your values And so much more!   If you would like to contact Meg and learn a little more about her services, you can email her at hello@mhpr.com.au You can also visit Meg and her team on Instagram here: https://www.instagram.com/__mhpr__/   Ways to reach me:   Instagram https://www.instagram.com/therealherproject/ Youtube https://www.youtube.com/channel/UCXyaSvK0IIz1-egve7NSW3A?view_as=subscriber Website https://www.therealherproject.com/    For business enquiries please contact therealherproject@gmail.com   Download your FREE Business Starter Guide: https://www.therealherproject.com/free-business-starter-guide   Music:   Thomas Gresen: https://open.spotify.com/artist/4OZCQ... https://twitter.com/ThomasGresenSound... https://soundcloud.com/thomasgresen https://www.instagram.com/thomasgresen https://creativecommons.org/licenses/... Music promoted by RFM: https://youtu.be/WE6S3q9NmjU

Public Relations (PR) is critical for scaling your business, and in this episode of the Wild Womn Hotline, we dive into why public relations is important for your brand with acclaimed Publicist, Lydia Bagarozza. Lydia helps purpose-driven brands expand their audiences, grow their impact, gain credibility and trust, and create a new point of entry to their businesses through media exposure. She is really passionate about working with coaches, mentors, consultants, and environmentally conscious brands, and finds it her absolute mission to help them leave behind a legacy on this planet. Lydia's clients have been featured on a wide variety of media outlets, including but not limited to, Forbes, MindBodyGreen, Well+Good, Thrive Global, Byrdie, FabFitFun, SheKnows, Coveteur, HelloGiggles, and Medium. In this episode, Lydia fills us in on: Lydia's journey to becoming a publicist How can public relations be defined? Why PR is the missing piece in a lot of online entrepreneur's brands What PR can do for brand exposure Public relations trends in 2022 Practicing conscious PR and what that means to you as an entrepreneur If you enjoyed today's guest expert, Lydia Bagarozza, and want to learn more about her work, you can find her on Instagram @lydmariebag, on TikTok @lydiabagarozza, and on her website www.lydiabagarozza.com. Don't forget to check out Lydia's “Free Signature PR Checklist” which includes all the items you need on hand to get started on your press journey today! Wild Womn are a special breed. But did you know that there are 5 different types of wild womn entrepreneurs? TAKE THE WILD WOMN ARCHETYPE QUIZ and in 5 minutes, you will discover which archetype you are and then how to leverage your type's superpowers through your own brand. --- Support this podcast: https://anchor.fm/the-wild-womn-hotline/support

This episode first aired on Oct 5th 2021. We're resharing one of our most highly requested episodes: What PR agencies look for in influencers and creators! If you're a creator trying to build relationships with PR agencies and brands, this podcast episode is for you. Amanda, the Vice President of Influencer Marketing at Edelman joins us for an hour long interview to shed light on what PR firms and brands look for in their influencer partners.. If you haven't heard of Edelman before, Edelman is a global communications/Public Relations firm. Here are a few questions we ask Amanda during this interview:Getting noticed and being casted for campaigns:·      How do you find creators you're interested in working with? How do creators get on your PR team's radar?·      What do you look for when working with influencers?·      Do brands look for aesthetically pleasing feeds?Pitching:·      How do you find the contact information for PR agencies?·      What makes a good email pitch?·      Do you recommend that influencers attach media kits for their first pitch?Brands' Perspective:·      What makes a successful influencer campaign?·      What key metrics do brands look at? (# of likes, comments, shares, etc.)·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

Join us here for daily traffic tips, life hacks and all good things. https://www.facebook.com/groups/20265... What PR agency means? A public relations firm is a professional services organization, generally hired to conceive, produce and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. Have you ever wondered how to get more exposure for your small business or brand? Being mentioned in a big publication or top networks can give your business a huge boost. But there are ways you can get your brand featured without paying a PR agency. You might not consider yourself a writer, a speaker, an authority but you can have an event, guest blog or post, go on a podcast, get featured in a magazine or paper, and so much more and reap the benefits of your public relations efforts. Keypoints on this video: PR or a show string - LinkedIn - Sales navigator -send InMails to journalists PR companies $5k per monthly they charge Make your story newsworthy, be vulnerable, honest - most importantly interesting!! eg Business Insider, Buzz Feed - write to them, arrange a call, feed them info I noticed that you wrote about X, and I thought your readers will enjoy Y everytime you get featured - use that in your signature / website Go to your Local newspaper - and then use that in your signatures scalex.ai - it can do specific search on people's profile.

Join Clint McPherson and guest Victoria Kennedy as she simplifies the approach you need to take to become a leader in your niche. Victoria explains the biggest things you need to defeat as an entrepreneur, the two factors that drive entrepreneurs, and the three actionable steps to establish your name as a leader in your chosen industry. As a PR Expert, Victoria clarifies that PR is not about gearing towards your newspaper feature. To achieve a breakthrough with PR, one must learn that it's not just a one-time thing. PR is taking your audience on a ride with you. In this episode you will learn: Can you be both creative and business-minded? Inspiration comes from your daily choices Your personal brand is your most powerful digital asset What PR is and what it isn't Three Tips from a PR Expert And so much more! About Victoria Kennedy: Victoria Kennedy is the CEO of Victorious PR. Victoria built Victorious PR with one goal in mind: to lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world. You can find Victoria Kennedy on… Website: https://victoriouspr.com/ You can find That Entrepreneur Life on… Website: https://thatentrepreneurlife.com/ Facebook: https://www.facebook.com/thatentrepreneurlife Instagram: https://www.instagram.com/thatentrepreneurlifeusa/ Twitter: https://twitter.com/ThatEntreprene1 YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/that-entrepreneur-life/message Support this podcast: https://anchor.fm/that-entrepreneur-life/support

Today on the podcast, we speak with Gold Coast-based entrepreneur Lewis Schenk the founder of Boost Media Agency about all things public relations.    Lewis founded Boost Media Agency back in 2020, Boost is a branding and marketing company, that specialises in helping businesses, brands and entrepreneurs become leaders.   In this episode, we speak to Lewis about: What PR can do for your business Golf/Backstory How he started his agency  and much more... Enjoy the show!   LINKS & RESOURCES FROM THIS EPISODE:  

In this week's episode, we dive into the Astroworld tragedy. We look at the culture Travis Scott has fostered amongst his fanbase, the violent history of his concerts, and how he exploits his parasocial relationship with fans for hype. We explore the backlash around Kylie Jenner and her response to what happened and aim to answer the question: Who is to blame? Can celebrities control their stans/fanbase and should they be held responsible for when things go wrong? Will Travis recover from this? What PR strategies do we foresee? And what changes to celebrity and influencer culture need to be made to protect fans? Viral news recap: Drama channel Here for the Tea tragically passes away Tati Beauty closes YouTube to hide dislike button Jaclyn Hill faces botched launch of jewelry line Our publication: https://centennialbeauty.com/  Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Resources: https://centennialbeauty.com/youtube-beauty-drama-community-mourn-death-here-for-the-tea/ https://centennialbeauty.com/tati-beauty-closed-why-lawsuit/ https://centennialbeauty.com/youtube-hide-dislike-button/ https://centennialbeauty.com/jaclyn-hill-launches-online-market-place-iminit-ahead-of-new-brand-jaclyn-roxanne-launch/ ​​https://www.houstonchronicle.com/news/houston-texas/houston/article/For-37-minutes-after-officials-declared-a-mass-16598473.php https://slate.com/culture/2021/11/travis-scott-astroworld-concert-therapy.html https://www.garbageday.email/ 

Podcast topics:- Leslie talks about his recently announced plans to step down as chairman at Weber Shandwick after more than two decades at the agency, his early political comms work in the U.S. and abroad, his plans for the future and more;- On narratives, implications, outcomes and strategies of government officials and climate activists during the COP26 climate change summit;- Highlighting the execs and professionals who comprise PRWeek's Health Influencer 30: Class of 2021, including Merck comms head Cristal Downing and Moderna chief brand officer Kate Cronin;- Recapping the PRWeek 40 Under 40 gala, which was celebrated in-person on October 28, and diving into how the honorees this year might change the industry;- What PR holding companies' Q3 financials say about where the industry has been and where it's going, with an eye on Stagwell, WPP and more;   - Rounding up the latest merger and acquisition news in the agency and vendor sectors, including Finn Partners, Amulet Capital Partners, TalkWalker and more;   - How Omnicom is accommodating its New York City employees' transportation needs with a private bus fleet;- Recapping Tuesday's off-year election results, which saw Republican victories in Virginia, a hotly contested governor's race in New Jersey, Boston electing a historic mayoral candidate and more.

In this episode Sarah meets with Emma from PR Pantry. Emma has been in the PR industry for over a decade working with brands both in Australia and overseas for some pretty epic brands including: The Australian Open, Wicked the Musical, Michael Bublé, Grease the Musical, Katy Perry and more. Emma now helps entrepreneurs, start-ups and small businesses see the endless opportunities of being their own publicist. In this episode, Emma shares What PR really is. Why PR is so powerful for businesses Why PR isn't just for big businesses or celebrities Finding your purpose to get in the media Tips when approaching the media How to maximise your marketing after the coverage goes live Things to consider when reaching out to PR agency If you would like to learn more about Emma head to https://theprpantry.com/ Or follow Emma on Instagram: https://www.instagram.com/theprpantry/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official

We've all heard someone say it: “That's just good PR…” but let's be honest - this could mean anything. Students, strangers, and experienced pros alike will find this episode of PR Hangover helpful. Join us as we break down common misconceptions about the field of public relations, establish a definition for the strategic process, discuss careers in PR, and ask: is public relations right for you? Important Time Stamps: 1:18 - Introduction to your host 3:17 - A PR definition 4:05 - Common misconceptions 7:19 - What PR actually is 9:50 - PR vs. Marketing vs. Advertising 11:10 - In-house vs. Agency 15:33 - Stellar PR work 18:10 - How do you know PR is right for you? 22:56 - Resources 24:16 - Summary Resources: GVPRSSA Facebook: @GVPRSSA Twitter: @GV_PRSSA Instagram: @gv_prssa GrandPR FB: @GrandPR Twitter: @Grand_PR IG: @grand_pr LinkedIn: @GrandPR Ad club FB: @gvsuadclub Twitter: @gvadclub IG: @gvadclub Local PR firms: 8ThirtyFour Lambert Sabo PR HappyPR National Resources/Blogs: PRWeek PRNews PRDaily Brady: millsb1@mail.gvsu.edu

Founded in 1996, Dennehy Public Relations is a boutique agency, and the woman behind it is Julie Dennehy. She connects brands with consumers via creative PR, having built a diverse portfolio of clients that includes well-known brands, small businesses and events.Julie has also served as president of the Boston chapter of the Public Relations Society of America (PRSA) and currently teaches at the Boston University College of Communications. Look Left’s Davida Dinerman recently caught up with her. Conversation highlights include:01:21 - How Julie got into the public relations industry and starting her own agency.03:20 - Changes she’s seen in PR over the last two decades.05:40 - Her journey through the “2020 pivot.” 07:02 - The unique nature of learning as much from her students as she teaches.10:30 - Learning where younger audiences are getting their news/content is key to future PR success.13:57 - Her thoughts on how certain obstacles facing women in business are eroding.19:22 - How the pandemic prioritized creativity and user-generated content in marketing.23:19 - The concept of “doing well by doing good.” 27:28 - What PR professionals could learn from jugglers.31:13 - What Julie would want to do if she wasn’t in PR.

How do you leverage traditional and digital PR to land new clients and to grow your opportunities? Today thought leader Brittney Lynn shares important insights on how you can leverage PR to build your freelance business and add clients. Join us as we discuss tips for overcoming imposter syndrome and ways you can offer services in the PR space!   Podcast Outline: [0:48] Introduction to Brittney Lynn and the topic of leveraging PR to build your freelance business and add clients [1:47] Brittney shares her story - how she got involved in the PR space. [5:40] What PR looks like for a freelancer in a digital age - recommendations for when you're just getting started and building your client list. [9:54] How to overcome imposter syndrome - how it's common with successful entrepreneurs and steps you can take to lessen it. [13:22] How PR could be a launching pad that leads to other opportunities that diversify your business and provide a more lasting, organic reach than paid advertising.   Steps to Move Forward with a PR Plan to Land New Clients [16:55] Know where your ideal customer's audience is spending time - how to find the right podcast to pitch and how to focus on the audience. Brittney shares specific advice for making a pitch stand out. [23:44] Some hallmark characteristics of a good pitch - how to make a pitch concise, personal, clear, and captivating. Brittney gives specific examples of ways you can form your pitch. [29:06] How writers can prepare themselves to be published in a big publication - examples of ways you can showcase your work and network with other freelance writers. [32:00] How building a virtual team is a big growth area - tips to know what topics are hot and what you should pitch yourself on. [34:51] What VAs could do as a service for the PR space - how it's going to become more and more popular as podcasts grow. [38:54] How to get to know Brittney Lynn   Resources and tools discussed in this episode: Learn more about Brittney Lynn: Brittneyllynn.com  On Instagram - brittneyllynn  On Pinterest - Brittney Lynn | PR + Media for Entrepreneurs   On Facebook - @brittneyllynndotcom  The Human Connection Podcast Free pitch templates from Brittney Lynn    Pat Flynn Smart Passive Income Huffington Post (HuffPost) Forbes Shannon Mattern   Facebook Ads  Google  Apple Podcast Charts LinkedIn 

Lydia Laws is one of the leading minds in PR for Electronic Music. She's worked for years with the biggest names and brands in the industry, including Sasha and Blond:ish to name a couple In this exclusive conversation with Beyond The Studio, we go deep into what you need to know about PR for Dance Music Producers, Artists & DJs, including: What PR actually is When you need (and don't need) PR How the industry has evolved in recent years ...and much more! You can find out more about Lydia Laws over at http://www.lydialawspr.com/ and you can also listen to her amazing podcast 'Lifting The Lyd' over at https://anchor.fm/liftingthelyd If you want more content like this, MYT host 20+ online courses, weekly live masterclasses, an incredibly supportive online community, all available available (and more) for a low monthly subscription You can become an MYT AAA Member today, and your first 7 days will cost just £7 You can find out more information and sign up by heading to http://www.transition.studio/myt-aaa-trial Subscribe to MYT on YouTube: https://www.youtube.com/makeyourtransition?sub_confirmation=1 Subscribe to Beyond The Studio on Apple Podcasts: https://podcasts.apple.com/gb/podcast/myt-beyond-the-studio/id1545962399 Subscribe to Beyond The Studio on Spotify: https://open.spotify.com/show/2wioBoFfzN1mBmXTXvzRz6?si=CV1WqvjhSy-eI5lo-4xmWw

**Please remember to rate and review the podcast - it really helps others to find it.** https://blog.tinychipmunk.com/how-to-effectively-use-pr-for-your-product-business/ (Read the blog post for this episode). It's no secret that in order to effectively grow your products business you need to promote your products and get them in front of people. That's why it's useful to learn about the world of PR and how it can give your business the boost it needs.  In this episode I speak to Jessica Morgan, founder of Carnsight Communications, a PR and communications agency for small and creative businesses and people. Jessica shares why and how to use PR to help people find (and buy!) your products.  Listen in to hear Jess share: An introduction to herself and what she does (1:45) What PR is - in super simple terms (2:20) The benefits of PR and why it's worth spending (even a little) time and money (3:12) Why you don't need a big budget to see results (08:25) What a PR agency can do for you (10:16) How much time and effort you need to put into your PR (13:22) The stage at which you need to start talking about your new product. Hint - it's earlier think you think! (16:46) Reasons people can be nervous about publicising their business or product and her reassuring response (18:06) Why storytelling is so important - and why the most compelling story might not be what you think it is! (25:04) Is all PR good PR? (27:11) The basics you need to have in place before thinking about starting your PR (29:44) How to get started (33:47) Her number one piece of PR advice! (37:15) USEFUL RESOURCES: https://blog.tinychipmunk.com/how-to-effectively-use-pr-for-your-product-business/ (Read the blog post for this episode). https://www.carnsight.com/ (Carnsight Comms website) https://twitter.com/carnsightcomms (Carnsight Comms on Twitter) https://twitter.com/cornwalljess (Jess Morgan on Twitter) https://www.facebook.com/carnsightcomms/ (Carnsight Comms on Facebook) https://www.instagram.com/carnsightcomms/ (Carnsight Comms on Instagram) https://www.linkedin.com/in/jess-morgan/ (Jess Morgan on LinkedIn) LET'S CONNECT https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram) Work with me

  Evie Smith - Evie is the founder of Rebellious PR & Consulting. After almost a decade working for traditional PR agencies, Evie was pretty sure she hated PR and was done making rich white CIS men, richer. After some soul searching she decided to give this whole PR thing one more shot, but on her terms. Rebellious was founded with the principles that the client-agency relationship would be a true partnership, the work would be thoughtful, the standards would be high and the overall approach to PR would be BS-free. Rachel Johnston - Rachel loves to tell remarkable stories. Her work experience has spanned a number of industries, with the common thread of storytelling through marketing, communication, production, and efficient operations. She owes her industry flexibility to a love of people, ideas, experiences, and a willingness to change lanes and learn often.  Early in her career, she was deep in the first big waves of social media lifestyle integration, producing social media content and user experiences at live events — well before content was king, when it was barely courting the social channels of the internet. From there, she went on to manage event partnerships for live events broadcasts on ESPN2, ESPN3and Twitch, and has transformed the companies she’s worked at as a Director of Marketing & Communications with direct measurable growth.  Evie and Rachel join me today to share the necessity for PR firms like Rebellious and the “accidental” beginning of the company.They share the relationship between messaging and communicating to the public. Evie and Rachel discuss their clients vast industries for example, sexual health and wellness, femme tech, cannabis, tech, food and apparel. They share a case study on how to handle what appears to be a PR nightmare into a gold brick. “If you think you can do it better, you probably can and you should” - Evie Smith Today on When She Founded: How Rebellious discovered their niche clients The difference between public relations and marketing What PR can do that your marketing can’t What point should a company bring in PR representatives The conditions for a good working relationship with a PR firm The future of PR and the industries that are trending   Connect with Evie and Rachael on Instagram and Rebellious on LinkedIn, Twitter and Facebook Subscribe, Rate & Share Your Favorite Episodes! Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review. Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Joanna Kirk, a seasoned PR professional, joins us this week to discuss the current state of affairs when it comes to the European Press Circuit. More specifically, she addresses why businesses need PR now more than ever.In this episode:Joanna discusses why you need PR, or don't.What PR is, really.What to look for when shopping for a PR rep or agency.Dan sings The Who.And Oprah shows up and makes everyone a journalist for the day.... All this and a whole lot more on Episode 005!Find Joanna at:twitter.com/joakirkinstagram.com/joakirk/linkedin.com/joakirkFind Dan at:linktr.ee/dantaylor

In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!Show Notes· [01:11] Are you a coffee or tea drinker? · [01:37] Can you explain a little bit about Tonkean? · [02:59] How does Tonkean work with getting things done for PR pros? · [06:27] What have been some good or effective PR strategies? · [08:04] What has been some surprising feedback from your customers?· [09:38] What does makes you different from your competitors?· [12:11] What PR strategies have been effective in bringing awareness to your potential customers?· [14:09] What PR strategy do you think is going away in 2021?· [15:20] Do you think PR pros should update their customer profiles to include remote workers?· [16:28] Would you change your message for people working from in 2021?· [17:41] How can PR pros get more employee engagement?· [19:26] So, PR pro should be going to where their employees go to get their work info?· [20:24] Do you think in 2021 we are going to have more internal media for employees to consume?· [21:42] What have you learned in 2020?· [22:31} What killer feature would you like to see for martech apps? · [24:02] Final thoughts People and Companies, We Mentioned in the Show· Details on the Changemakers event.· Frank Bauch was our guest today. Learn more about Tonkean.Episode Length: 24:54Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it. Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode: How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s. Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset. How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator). The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!) Some of the best ways for Business owners to get more Customers even in a down market. How the “right phrase” can help your Customers feel comfortable with their decision to buy. What having an E.L.F. Business means to Lee (AND the greatest misconception about media). How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee). What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities. How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place. The “10 Ways Method” for attracting attention, making more money and blowing people away.

Is the Church hiding some of its light? This episode addresses the subject of public relations i.e. PR. What is PR? How can the Church can capitalise on good news stories through PR? We all know of good work being done by local churches, but it’s rare to hear about it outside a local context. That's an issue in a world which gets their information from sources other than the church. Isn't it time we shone our true light to expand God's kingdom? Award winning PR expert, Evadney Campbell, director of Shiloh PR explains in this episode how local churches can navigate this under used discipline. 1.30 Evandney’s biography and experience 2.20 How people outside the Church world gather their information about the Church from sources other than the Church. That information might be inaccurate, misleading or negative. The Church seems to be insular i.e. talks to itself. The Church needs to recognise the importance of getting our collective message out to wider society. 4.07 Why don’t local churches and Christian charities do more to promote their good works? Hiding their light under a bushel. 5.30 Why the name Shiloh PR? Its biblical connection. 7.45 Some people’s understanding of has negative connotations. Why marketing, advertising and PR have different functions. What PR actually is and what benefit it is to the local Church. 12.25 A cast study of a Christian organisation using PR. Using PR to reach a wider target other than an established Christian audience i.e. people who might have a faith, but don’t attend a local Church. What would Jesus do about the injustices we are facing in this age? 18.30 What activities constitute PR? How a PR consultant works with clients 21.45 The cost of PR services. 28.00 Collaborative working with organisations who need to reach a target audience i.e. African Caribbean. 31.15 Can Churches do their own PR? 33.20 PR book on handling the media and Evadney’s breast cancer testimony 39.00 The difference between Ministry & Church 40.00 Advice to local churches who want to engage in PR activities LINKS Shiloh PR Website - shilohpr.com Registration Link for Online Symposium UK Caribbean Churches and University of the West Indies 12th November 3:00pm GMT, 10:00 am EST, 11:00 am AST - https://uwi.edu/caihr/engagement/pg-historyheritage.php Evadney’s book – How to carry out media interviews - https://www.amazon.co.uk/How-Carry-Out-Media-Interviews/dp/1909389196 Minister Madge Obaseki - madgeobaseki.com/videos madgeobaseki.com/post/adjusting-to-a-new-church-norm --- Send in a voice message: https://anchor.fm/healthy-church-growth-sho/message

Hosted by award-winning business coach, speaker and author, Sean Purcell, The Better Business Podcast is the show created to help small and medium business owners like you develop an entrepreneurial mindset, get clarity over your business direction, master the systems and processes needed to help you get ever more with ever less, and support you to create a business that can give you a better future.    This week on the show, Sean Purcell welcomes Alison Shadrack, the founder of Adia PR. Founded in November 2013, Adia PR has quickly become known as The PR Agency for Entrepreneurs. Alison created Adia off the back of solid experience, great connections and a love of PR. She has carefully put together an expert team of PR professionals dedicated to getting entrepreneurs noticed.  Adia works with clients in many different industry sectors and their clients are based throughout the UK and International too.  The one thing they have in common is the desire to stand out as disruptors or thought leaders in their industry.  Their product, service or idea is shaking up their sector in some shape or form and deserves greater exposure to ensure all of their target audience see it or hear about it. In the interview, we discuss how SMEs can use PR strategies to get out to their target audience. Alison also discusses a wide range of subjects including:     What PR is really about and how it can benefit SMEs The importance of telling stories and using others to spread your message  Why business owners should have their own personal brand What strategies SMEs can use to get started in PR Why businesses should enter awards and competitions     For more info on Sean head to:  https://sean-purcell.co.uk   For more info on ActionCOACH head to: https://colchester.actioncoach.co.uk   Find Sean on Facebook:  https://www.facebook.com/millennialssean/   Join ‘The Better Business Network' on Facebook: https://www.facbook.com/betterbusinessnetwork    Connect with Sean on Instagram: https://www.instagram.com/betterbusinesssean/   For more info on Adia PR head to: https://www.adiapr.co.uk/    Download Alison's Free Get Famous in 15 minutes guide here: https://www.adiapr.co.uk/campaigns/get-famous-in-15-minutes/   Enrol in Alison's Do It Yourself PR Course: https://www.howtodoyourownpr.co.uk/

Would Imam Hussain (as) have fought if allegiance was not demanded from Yazid? Who were the key players in the build up to the battle? What PR statement was the Imam making by bringing his family and children to a battle in the desert? Ahmed and Husein are joined by the respected Sheikh Abbas Jaffer in this second annual series. We tackle FAQ’s surrounding arguably the most monumental event in Islamic history, and pose challenges to the scholar for his feedback and consideration. Be sure to subscribe on YouTube and your podcast app, and feel free to get in touch if you have any questions, feedback or suggestions!

Activists are all over the news these days. But how are they organizing? What PR tactics are they using to communicate their positions and drive lasting policy change? The University of Southern California’s Annenberg Center for Public Relations is out with its 2020 Global Communication Report exploring the ways activists use PR to amplify their voice on social causes. Robert discusses the results with Center Director Fred Cook. Also, the crew talks about games they might play while professional teams sit out the pandemic. And Sarah offers a hot take on a tailgating favorite – cornhole. Links: O’Dwyer ‘s PR Newsletter Cornhole Quoits Guest: Fred Cook New Activism: 2020 Global Communication Report

“What's the point of having the most amazing business if nobody knows about you” - Amanda Fitzgerald This Episode Covers: The PR Secrets Amanda used to grow the profiles of multiple businesses, putting them on the map (including her own knitwear business) What PR can truly do for you and your business How to effectively compete for PR space against large multinationals Never miss a show, get notifications direct to your inbox. http://bit.ly/TheLoveldaShow Connect to the World Class Female Speakers Community https://www.facebook.com/groups/WorldClassFemaleSpeakers/ Remember to subscribe and drop us a 5 star review on iTunes. About Your Host: Entrepreneur & international MC, Moderator & host, Lovelda Vincenzi has been speaking and performing on stages since the age of 13 (www.lovelda.com). On a mission to unleash authentic powerful female voices, Lovelda runs World Class Female Speakers supporting women to get found, booked, and paid as speakers. As an MC and Moderator Lovelda has been trusted by organisers to introduce and facilitate conversations with political figureheads such as Margrethe Vestagar (European Commissioner for Competition) & Toomas Hendric Ilves (Former President of Estonia). In addition to celebrities such as Monica Lewinsky, Kunal Nayyar (Big Bang Theory), Andy King (Netflix Documentary Fyre Festival) and Business Executives and Entrepreneurs such as Paul Polman (Former Unilever CEO), Karan Bilimoria (CEO & Founder Cobra Beer) and Daniel Priestly (4-time best selling author and founder of Dent). Connect with Lovelda: YouTube: https://www.youtube.com/c/LoveldaVincenzi FB Community: https://www.facebook.com/groups/WorldClassFemaleSpeakers/ FB: https://www.facebook.com/LoveldaVincenzi/ Instagram: https://www.instagram.com/loveldavincenzi/ Resources for Speakers CLICK HERE to download your free copy of the Speaker Marketing Blueprint About our Guest: PR Strategist Amanda FitzGerald, is known by her clients as The Ultimate Door Opener as she empowers them with her PR secrets on knocking down doors to long sought after dream influencers and media contacts. She is passionate about helping ambitious and inspirational entrepreneurs to self-promote with confidence and ease as she trains them on how succeed at media pitches so they can be seen everywhere www.amandapr.com Connect with Amanda Fitzgerald: LinkedIn: https://www.linkedin.com/in/amandaruizz/ Facebook: https://www.facebook.com/AmandaFitzG https://www.facebook.com/AmandaPRexpert/ Instagram: @amandaprexpert Links shared in this episode My free PR training: Be Seen Everywhere https://amandapr.com/be-seen-everywhere-webinar/

John Ozimek - Co-Founder & Director:John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups.Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director at Edelman UK, and Head of Marketing at Glu Mobile.John's skills lie in helping clients to harness digital and online marketing tools effectively, building a transition between traditional and forward-looking communications strategies, and bringing creativity to his day to day work. James Kaye:James has 20 years of B2B and B2C marketing experience (which is crazy seeing as he claims he’s only 21), and 10 of these years have been spent working at an international level within the mobile sector.James worked alongside John, prior to forming Big Ideas Machine, when they co-founded award-winning PR/Marketing agency dimoso.Over 20 years experience in B2B marketingIn depth knowledge of the Mobile & Games sectorsWorked at the Daily Mirror, BT and OrangeBeen a consultant for several companies including Flurry (acquired by Yahoo), Exent and Scoreloop (acquired by Blackberry). Main talking points include:The Big Ideas Machine – came from the need of B2B tech companies needing Apps. This has evolved into an agency that pivoted into a PR / Marketing Agency. The PR industry is a closed industry – there was a need to have a creative approach in the PR industry. B2B doesn’t need to mean “Boring to Boring” – James Kaye. The creative industry is a linchpin to the economy, yet B2B companies don’t agree with it. The PR industry is based around perception – eg: AppleApple’s PR is making people have a good feeling about Apple and the quality that they createApple's marketing is about showing the benefits of their products and how they can change your life. What PR can do: People are looking for PR to have an effect on the bottom line. PR and marketing are different disciplines and need to be treated as such, but they do need to work together. Building a PR strategy – needs to be a collaborative process:What is it you think you want, and what is it you really want? The PR industry is playing catch up with some of the metrics that the marketing industry. Inbound PR: PR used to be simply shouting about what you do. With social media (LinkedIn primarily for B2B), PR is becoming far more of a trust building factor. See Ginnie Detrich ??The PESO modelBook: Spin SucksPR has now pivoted to a content marketing process. The context: There used to be a lot of trade media that was mixed with product advertising. With the move to digital, some of these streams of advertising have gone. When we’re looking at content marketing / PR / etc… Who is your customer? What problem do they have? What problems do they solve?Why should your potential customer be bothered?A fundamental part of the purpose of content creation HAS TO BE SEO. The affects on linkbuildingThe hardest thing in PR is that you can’t guarantee a result… If you want a guaranteed result, you need to do advertising. Where to start with PR: What is your perception of PR? It’s not about Media Relations!Understanding your objectives and the media coverage that can help you get thereMeasuring the inbound results of this, right down to the volume and quality of leads that you are generatingAutomating the process where necessary www.bigideasmachine.com ShoutoutsBrian Dean – BacklinkoNeil PatelSerpstat Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

For our 100th episode, Joe interviews Chad about his successful campaign for Lakeland City Commissioner. — What motivated him to run for office? — What were some of the biggest surprises of the campaign? — How did he handle criticism? — What PR lessons can we learn from the campaign?

Episode 2. What is PR Anyway? And How to Use it to Elevate your Brand In this episode you will learn: - What PR is in a nutshell. - Different components of PR which includes 'Research', 'Government Relations', 'Publicity' and 'Internal Relations' - The benefits of PR and how it can take your business to new heights - The difference between good PR VS Bad PR - Why you need to have good publicity for your brand - What a PR Crisis is with examples and so much more! Quote: 'If I were down to my last dollar I would spend it on PR'. - Bill Gates Find out about The PR and Media Bundle here: https://queenchioma.thinkific.com/courses/prmediabundle Apply for a FREE 30 mins PR and Media Strategy Session with me here: wwwqueenchiomamedia.com/strategysession Follow me on Instagram: @queenchioma Thanks so much for listening lovelies! If you love the show please rate it 5 stars today :-) Remember to share, subscribe and let me know what you thought of this episode on Instagram today!

Get all links mentioned in the episode here: http://bit.ly/129genday Skip through the episode: 00:47 - Introduction 03:19 - Holiday destinations 06:38 - Growing up 10:30 - Principles learnt from her parents 12:20 - School and university 17:10 - How she defines success 21:28 - What PR means to her 23:40 - The importance of networking 27:45 - The catalyst for Day Management 30:49 - The rise of influencers 36:26 - First 6-12 months scaling up 39:39 - The sales process 46:18 - Ambassadorships & ROI 51:21 - Podcasters as influencers 54:13 - Learning from influencers 55:20 - Authenticity as a trend 59:52 - Leaders she admires 01:02:40 - What the future looks like for her 01:09:06 - If she could have a billboard anywhere 01:09:39 - Daily routine 01:10:19 - What’s in her fridge 01:11:41 - A quote she lives by

KJ Blattenbauer tells Matthew Baltzell on this weeks episode all about public relations, what it is, and how you can use her proven PR strategy to help grow your business. Stop spinning your wheels and get media coverage today.   Some information discussed: What PR (public relations) REALLY is! How to verify your visibility. Why you should have a website. Creating compelling content. The importance of testimonials. Books Mentioned Crushing It with Gary Vaynerchuk Pain Point In Business Media expectations About Guest KJ Blattenbauer is a business strategist, publicist, and dress designer. She’s originally from a small town in North Dakota, her happiest days are spent championing the underdog and helping entrepreneurs and influencers receive the recognition their dreams deserve.  Contact hello@kjblattenbauer.com Give Away https://pages.convertkit.com/e693291eb8/04e1bcc2ae. Show Us Some Love If you enjoyed Real Estate Journeys with Matt Baltzell, don’t forget to leave a rating and leave a review on iTunes!  Also, if you’ve got friends who want to jump into real estate (or who dived it and need a life preserver), feel free to share this podcast! (PS We got free swag and the best intro music of all real estate podcasts!)

You have a message that needs to be shared. And today we are talking all about the PURPOSE behind PR, and how press coverage can help you reach and impact the people that you are meant to serve. There are a few crucial  things for you to know in order to put yourself in a position to pitch media outlets. So today I’m bringing in the big guns! My guest is Nicole Myden, is a PR industry veteran - and she’s pulling back the curtain and giving us all of her best secrets for how to gain coverage for your business (regardless of how big that business is). In this episode you’ll learn: What “PR” actually is and how it can help you reach more people with your message When is the right time in your business journey to seek press coverage? What elements you want to have in place before pitching the media   Connect with Nicole: PRpose Podcast https://podcasts.apple.com/us/podcast/prpose-podcast/id1450190985 Instagram www.instagram.com/theprconcierge events + courses www.theprconcierge.com   Learn more about the GirlGang membership community and join the fun at www.powerhousewomen.co/girlgang   Let’s be friends! instagram.com/powerhouse_women facebook.com/groups/powerhousewomencommunity

In this episode Aliza Licht and I cover SO much and it's full of incredible advice. Topics include: -What Aliza is currently doing -Thoughts on work life balance -The history and evolution of @DKNYPRGIRL -The story behind how she hired someone via Twitter -Her thoughts on hiding likes on Instagram and feelings on Instagram in general -Social media and kids -The importance of having a brand strategy, especially when looking to be a "social media influencer" -Feeling intimidated by your peers -Imposter syndrome -The similar trait that the most successful women have -Owning and being proud of your achievements (without being cocky) -What PR is in a nutshell -Her number one piece of advice for breaking into the fashion industry -The best advice she's ever been given -Her 2019 mantra -Her biggest "pinch me" moment -Disrupting your own career path -Her daily inspiration -What's next for Aliza (hint hint: a podcast and possibly a novel!) IG @alizalichtxo | Twitter @alizalicht | www.alizalicht.com Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating and no filter. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations. @julielauren14 julie@julielauren.com #HashtagNoFilterPodcast Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we are going to be focused on PR. Social media marketing isn’t just about talking with your friends. It’s about understanding what you can put out there to engage on behalf of a brand. In this episode we’ll hear all about Michael and David’s personal experiences in the PR field and we will hone in on their expertise. For all this and more, keep listening! Key Points From This Episode:Hear more about Hunter Public Relations and how it has evolved over the years.Bringing it all in house at Evins.The differences between an advertising agency, a digital agency and a PR agency.Find out whether full service agencies exist.Paid influencer marketing and relationship building.The comparison of media relations to sort of influencer relations.The danger of influencers.The consumer standpoint on influencers versus journalists.Influencer versus influence.What a micro lead placement is.ROI for influencer and for PR, the world that’s coming together between the two of them.What the PR agency of the future looks like.Prominent pain points PR agencies have to deal with.Pro tip: To make good, you put the make good in the contract.What PR agencies need to think about when it comes to influencer marketing in 2019.And so much more!

How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links. So how can small businesses and DIYers use PR to boost their SEO? In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too. Tune in to learn: What PR is What influence outreach is Why PR helps SEO Mez’s tips for building media awareness Mez’s tips for influence outreach How Mez measures PR and SEO success  https://therecipeforseosuccess.com/pr-using-media-boost-seo/

1:20 Daniel asked… “What do you think about offering a guarantee to a client when it comes to performance, satisfaction etc. is that crazy?” 2:53 The biggest mistake agencies are missing on their website. 4:53 What PR agencies are doing wrong by calling themselves a PR agency. 6:04 What does your camera equipment do you use for your videos?

Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks you through the entire process. She shares her three key factors in perfecting your pitch, what to say in your emails and how to stand out from the crowd. Getting proper PR for your business can have a huge impact in your reach and credibility so making sure your efforts don’t go to waste is key. After this episode, you’ll be geared up to start reaching out to small and big name publications to get your business noticed. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com Key Topics: Using the “give, give, get” model to get publications to say yes Exactly what to say and how to format your emails when reaching out How to find who you should be reaching out to What PR can do for a brand (and what it might not do) How to stand out from the hundreds of emails editors get every single day When to start reaching out to get your product featured on Holiday gift guides The one thing you can do to remind editors to respond to you We Mentioned: http://omagonline.com http://chatbooks.com http://twitter.com/RachelHoffy http://instagram.com/RachelHoffy1 http://doprschool.com www.trelloforbusiness.com www.Yourbizonautopilot.com

David Hickey is Area Director for the online media monitoring company Meltwater; helping businesses drive growth and build brands. You can find them over at Meltwater.com. Today on Digital Marketing Radio we discuss the following: PR strategy examples for 2015 Does traditional PR still work? What PR strategies no longer work effectively? How has social media impacted the way that good PRs communicate? What’s a better PR strategy for 2015? Are the wrong people interacting on social media? Is there one social network worth focusing on? Are traditional media releases still relevant? Why you reach more people by focusing on the top 5 influencers How do you encourage brand mentions? Why you need to look for an emotional response on social media How do you deal with negative brand mentions? Is it a good idea to publicly interact with users who aren't happy with your brand? Why the rise and rise of social media has been disruptive Can PR professionals still control the company message? What communication styles are particularly effective at the moment? Is it best just to focus on the one social network? Can you sell directly on social media? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? A great CRM system [Meltwater bespoke tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Zendesk [Client servicing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Knowing what brand you are trying to build, and what communities you are trying to reach are two  key starting points for PR and social.

This week, Kristine Simpson and Julia Kent answer a big question: how can young PR professionals get rid of any negative PR stereotypes. A question, Kristine asked while she attended Conversations 2013, the CPRS National Conference in Gatineau. As you go through the lessons below click on the bold links. they will direct you to the full interview on YouTube.  Here is what she learned: Evan Solomon, a reporter by trade, reminded us that the PR industry lacks authenticity. Lack of authenticity results in mistrust. He says we need to get that trust back by being spontaneous and breaking free from canned messages. On that note, Kristine reminds our readers it is all about building relationships and makes reference to an article called Media Relations 2.0. The standard news release is dying, build a relationship with journalists instead. Dan Tisch says we too often define ourselves as the things we do - i.e. media relations, social media - when we should be looking at the value of what we do. Dan also encourages young pros to make business literacy your number one goal in your education and training. Understanding the business of your organization will help you understand the value PR brings to an organization. Terry Fallis quotes the first line in his new book, Up and Down, "Welcome to the dark side," says the agency manager to the new recruit. Terry says the image that PR is the dark side still exists and encourages young pros to not just do PR for their companies, but for the PR industry as well. Ira Basen, a producer with CBC, says we have to find out what the negative sterotype is and thens imply stop doing it. but in general, he says we should be truthful and honest. Ira also reminds young pros that this is a big burden to carry on one person's shoulders. We shouldn't be responsible for the industry's reputation, just our own. If everyone worries about their own reputation and makes an effort to do good PR, then the industry will grow. Alexandra Samuel makes reference to a familiar idea: breaking down the silos. She says young pros enter the work force in a silo - the social media expert. But social media is more than just a job these days, it is our entire industry. She encourages young professionals who get stuck in the social media role to remind your superiors you are more than just a tweeter. You are building relationships. To finish off the conference, CPRS held a panel called the Future of PR. The panel included Dan Tisch, Jean Valin, Stephanie Lawrence and Vince Power and was moderated by Bruce MacLellan. Here are a few comments the panel made about improving the industry's stereotypes: Redefine what we do from a service to value. We look after the company's reputation, that is valuable. Reflect the values of an organization through our communications. PR can be the gateway to showcasing the value of trusting an orgyanization. Call out bad practice. Don't let people get away with bad PR, because it is not PR, it is just lies. Remind the world that PR does more than just communications for an organization, but often we are the ones behind the corporate social responsibility initiatives, helpiong local and global communities. Be part of a professional organization where we can work together towards international standards. Everyone in a professional organization such as CPRS or IABC should hold each other accountable. Finally, don't let this blog post just sit here. Start a conversation with your boss, your peers, your colleagues, your friends and see how you can change PR and eliminate any negative stereotypes. You can get full access to all the content from Conversations 2013 through our Facebook tab, on our Pinterest board or on the #CPRS2013 YouTube playlist. We want to hear from you. What PR would you do for the PR industry? What do you do on a daily basis to eliminate any negative PR stereotypes? Post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.