Mastery Podcast with Mark Coles

In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.

In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here's the truth: even if you're doing all three, there are breakdowns that can be killing your results.

In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they're too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they're showing up for, and is way more likely to say yes.

In this week's episode I cover how to sign up new clients in just seven days and yes, it's 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers. 

In this week's episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.

In this week's episode I cover the mindset shift from coach to CEO. I'll show you how to break free from the time trap, think like a business operator, delegate low-value tasks, and use data to make smarter decisions.

In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I'll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboarding and using an efficient check-in system can set you free.

In this week's episode I cover how to turn cold leads into hot prospects inside your DMs.One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven't engaged yet.

In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I've approached it, coming from a place of "I'm 47, I could bury my head in the sand," but instead choosing to stay relevant, forward-thinking, and open-minded.

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.

From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang's story is one of relentless growth, risk-taking, and vision. We dive into how she went from corporate burnout to online coaching success, scaling to 85K months, and leading a team that believes in her mission as much as she does.

In this week's episode, Rachel and I cover the real, raw, and sometimes brutal journey of entrepreneurship what it actually takes to build a business, navigate the highs and lows, and maintain your sanity while doing it.

In this week's episode, I cover how you can shave hours off your weekly online coaching check-ins without compromising the quality of your service. I break down a simple but effective check-in framework that will save you time, keep your clients progressing, and cut out unnecessary back-and-forth.

In this week's episode I cover how to simplify the DM chat so you can have better quality conversations and ultimately book more calls. I find that so many online fitness coaches get overwhelmed with the DMs, overcomplicating everything until it doesn't even replicate just a normal human conversation.

In this week's episode I cover why bodybuilders don't make great entrepreneurs. Now, I'm a bodybuilder myself, so please don't think for one second I'm just here to call anyone out. I want to help you see why you're stuck maybe blaming the algorithm or not valuing money, marketing, and team building enough.

In this week's episode, I cover why business mentoring isn't working for you.After 15 years of coaching fitness professionals, I've seen it all. And let me tell you some people join mentorships, invest money, and still get nothing out of it. Why? Because they don't do the work.

In this week's episode I cover how to choose your pricing model for online fitness coaching. I'm sharing four different pricing structures, plus a bonus tip at the end that I know you're really going to find helpful. I also explain why I personally favour taking more cash upfront, so you can build confidence, put money in the bank, and reinvest in your business.

In this week's episode, we sit down with the inspiring Ciara Rossi, who shares her journey from being an Irish dancer to running a thriving online coaching community of 300 women. Listen in as Ciara talks about overcoming self-doubt, the personal struggles that fueled her ambition, and the deep importance of personal development.

In this week's episode, I cover what separates the top 1% of online fitness coaches from the rest. Using real client success stories, including one who went from $24,000 to $144,000 in 18 months, I break down the 10 key traits that define the best in the business.

In this week's episode I cover the top 10 lessons I wish I'd known at 23. I dive into being okay with people coming and going, designing every part of your life with intention, lowering your expectations of others, and asking more questions without fear.

In this week's episode I cover five key things that I let go of. Quit removed from my life so that my life had an upgrade. I've not felt as good health wise, spiritually wise, mentally wise, my relationship, my professional life that I've ever done before. I truly do believe these changes have been instrumental in me feeling this way.

In this week's episode, I cover how to grow your online fitness coaching business using paid advertising. I'll walk you through the benefits, strategies, and practical steps to make more money, grow your followers, and generate leads. 

In this week's episode, I cover how to run effective 8, 10, or 12-week fitness challenges online. I'll show you a simple framework to bring in 10 to 15 new online coaching clients every time you run a promotion.

In this week's episode, I cover building a sales team – when to hire sales closers, where to find them, and how to ensure they perform and deliver a solid return on your investment.Drawing from 25 years in the fitness industry and building a multi seven-figure coaching business, I share key steps like hitting 30K months before hiring, recording your calls, daily huddles, and tracking performance.

In this week's episode, I cover four uncommon truths about running a successful online fitness business—areas where so many coaches get lost because they're chasing advice that sounds good but isn't practical. 

In this week's episode, I cover five transformative steps that have completely changed my life and career. These are practical, no-nonsense strategies that can help you upgrade not just your business but your mindset and lifestyle.

In this week's episode, I cover how I attracted high-paying coaching clients by focusing on five key areas that transformed my career. I'll walk you through how I moved towards a niche, delivered high-quality results, set non-negotiables with clients, and mastered the sales process.

In this week's episode, I cover the simple online fitness coaching model to help you hit your first six figures per year.Most coaches overcomplicate things, jumping from one shiny tactic to another without mastering the fundamentals.

In this week's episode, I cover part three of my journey living in Dubai for two years. I'll share the ups, downs, and what my wife and I have learned about building a life and a business here. From the unique energy and positive mindset to the challenges of Dubai's summer heat, I'll dive into the realities of moving as a fitness professional.

In this week's episode, I cover my advice to online fitness professionals under 25. I'm sharing insights from my 25-year journey in fitness, from the early days of personal training to scaling a global business mentoring coaches worldwide. I dive into five essential lessons that could help you avoid common mistakes and fast-track your progress in the industry. 

In this week's episode, I cover one of the biggest mistakes online fitness coaches make: focusing too much on quick wins and ignoring the importance of building trust. I break down the concept of a marketing funnel, explaining how relationships are nurtured over time and why that trust is crucial for turning followers into clients.

In this week's episode, I cover Instagram engagement strategies. Now, a lot of online fitness coaches think engagement is just about likes, comments, and saves, and while that's important, there's more to it. Engagement is any action taken on your content, and today I'm going to break down five ways you can boost that engagement.

In this week's episode, I cover six common money-making mistakes that online fitness professionals make when building their coaching businesses. These are things I've seen over the years, and they come up time and time again.

In this week's episode, I cover how to retain your coaching clients for at least a year. Whether you're a new coach or an established one, keeping clients long-term can transform your business.

In this week's episode, I cover how to buy back your time, a concept that became familiar to me through Dan Martel, an entrepreneur who is ruthless with time management. I share how becoming more efficient and delegating tasks allowed me to focus on my core genius—training my team, teaching what I know, and developing my sales team. 

In this week's episode, I cover how to discover your why, mission, and purpose. After over 25 years in the fitness industry, I've learned that staying true to who you are and understanding why you do what you do is essential for making real progress.

In this week's episode, I cover the five reasons why you won't make it as an online fitness coach. These points will either make or break your career. If any of these sound familiar, they will be the bottleneck holding you back, and you need to fix them.

In this week's episode, I cover how to get more attention on your social media. Attention means more people seeing your stuff, more opportunities for engagement, and more chances to speak to people.

In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year.We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.

In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my personal experiences with both. Whether you're looking for predictable monthly income or aiming for bigger cash collections upfront, this video will help you decide.

In this week's episode, I cover how to beat procrastination by helping you break past feeling stuck and getting sidetracked. I'll explain how inspiration, which comes from having a clear vision, plays a key role in overcoming procrastination. By setting detailed goals for your personal and professional life, you can stay energised, focused, and ready to get things done.

In this week's episode, I cover the five mistakes that online coaches make when they're earning under 10k a month. From my 10 years of mentoring, I've seen these issues hold coaches back, leading to low confidence and struggling businesses. I talk about pricing, sales skills, self-improvement, mentorship, and coaching quality.

In this week's episode, I cover 5 types of content every professional coach should share on social media. Your content must reflect this high value to attract clients willing to pay more.I'll walk you through 5 key types of content: life lessons, education, breaking down beliefs, showcasing results, and documenting your journey. 

In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales calls, and master the skill of sales to help your business thrive. This talk dives into the importance of having conviction, understanding your clients' needs, and providing clear solutions to their problems. Tune in to learn how to build confidence in your offer and elevate your coaching business.

In this week's episode, I cover how I plan for a high-performance day. I'll give you a peek into my daily routine that keeps me efficient, effective, and allows me to enjoy all aspects of my life. I'll share what I've learned over the last 15-20 years, so you can take bits and pieces to figure out your own high-performance day.

In this week's episode I cover how to develop your team and hire the right people for your business. Your team are your dream.If you're scaling your business, team people are key to get where you want to be.I'll share a 10-step framework to help you hire, develop, and manage a solid team.

In this week's episode, I cover marketing a multi seven-figure coaching business. I'll take you through our marketing strategies for scaling, from building a strong team to executing effective marketing principles.

In this week's episode, I cover how to pitch inside DM chat. Many coaches lose conversations at the pitch and miss booked calls. I talk about the importance of DMs for building and scaling your online coaching business. I explain the different stages of DM chat and how to move from an opener to booking a call. 

In this week's episode, I cover what our highest earning coaches are doing to scale their online coaching businesses. I want to talk to you specifically about marketing and what goes beyond DMing and outbound marketing. A lot of coaches work their way up to consistent 10k months, but scaling further requires a solid marketing strategy.

In this week's episode, I cover dealing with the "I need to speak to my partner" objection that comes up at the end of sales calls. I'm here to help you understand how to handle this because it's often just a smoke screen for uncertainty. I'll walk you through what to say, how to manage this objection, and why it usually means there's something else going on.

In this week's episode, I cover what no one tells you about online coaching. I want to be very honest and real with you, not to discourage you, but to manage your expectations. I'll discuss the upsides and downsides, the importance of digital marketing, spending time on your laptop, the necessity of sales skills, developing emotional resilience, and being a great coach. Watch the video to get a true insight into the realities of building an online coaching business.