Raze the Curve Podcast

(0:08 ) Intro   (0:31 ) What are we drinking? (2:43) What caught our eye? 1. QR Codes are in the news again, and it's not just because of Coinbase or Pandemic restaurant Menus - Would advertising take them seriously this time? 2. Degree® Launches the 'Bracket Gap Challenge 3. In the 2022 Super Bowl, some celebrities outshined the brands they promoted 4. Her for She - Hershey and HP (43:27) What are we consuming?  1. Book: Confessions of an Advertising Man by David Ogilvy 2. TV: Ozark  3. Book: Brand Gap 4. Movie:  The Adam Project

This is the third of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're reviewing our favourite ads of SuperBowl 56 highlighting ones that we feel really knocked it out, and trying to figure out which brands really nailed it from an ROI perspective. (0:07) Intro (0:29 ) What are we drinking? (2:55) Advertising and the Super Bowl 56 (58:08) What are we consuming?  1. Book: The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness  2.  TV: The Inventor: Out for Blood in Silicon Valle 3. Book: Creative Quest 4. TV: Inventing Anna

This is the second of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're talking a stroll down history lane and reminiscing about some of our all-time favourite SuperBowl Ads. (0:09) Intro (0:27 ) What are we drinking? (3:45) Advertising and the Super Bowl 56 (61:01) What are we consuming?  1. Book: Post Corona  2.  TV: Afterlife -  3. Book: No Rules Rules 4. TV: The Book of Boba Fett

This is the first of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're talking about the upcoming SuperBowl and looking at some of the brands are putting up big bucks to be part of the experience.  The big questions are why are they doing it and is it worth it. (0:09) Intro (0:29 ) What are we drinking? (3:15) Advertising and the Super Bowl 56 (46:36) What are we consuming?  1. Book: Bomber Mafia  2.  TV: Mayor of Kingstown -  3. Book: Atomic Habits 4. TV: The Witcher

(0:09 ) Intro   (0:29 ) What are we drinking? (4:07) The Break Down? 1.SuperBowl Advertising Overview 2. Ads we loved  3. Ads we had no love for... 4. Ads that made us cringe (69:02) What are we consuming?  1. Book: A Promised Land  2.  TV Below Deck -   3. Book: Making Ideas Happen  TV: Snowpiercer (74:30) Versus: Ad vs Ad. Who did it better?

(0:09 ) Intro   (0:31 ) What are we drinking? (3:16) What caught our eye? 1.Reddit acquires TikTok rival Dubsmash as video vision comes into focus 2. Tropicana Apologizes For Hidden Mimosa Campaign After Backlash 3. Zoom to lift its 40-minute meeting limit for holiday celebrations 4. Burger King UK hands over Instagram account to local restaurants 5. Heinz By Nature welcomes the first lockdown babies 6. Ikea launches build-your-own party electronics (29:05) What do you think of this campaign? Wrap-up of the campaigns we loved and couple we didn't like. (51:13) Award This! 1. a big FU! to 2020 (53:46) Yeah I'd buy this  1.LG Bendable TV  2. McDonald's China Has A Spam and Oreos Burger (58:55) What are we consuming?  1. Book: The Big Picture  2. Ted Lasso  TV -   3. TV: Schitts Creek  

(0:07 ) Intro  (2:16) What caught our eye? 1.If You Need Us, We'll Be Here Watching This Endless Mashup of Billie Eilish's "Bad Guy" 2. Ikea Announces the End of IKEA Catalogues 3. A Majority of CEOs Will Change How Their Companies Interact With Consumers 4. Walmart Debuts Interactive Shoppable Cooking Videos (31:58) What do you think of this campaign? 1.Match made in Hell - Match.com's latest ad 2. Jeep ‘Repurposes' the Mysterious Utah Monolith  (40:45) Innovation Corner 1. Spotify taps big-name musicians to help test Instagram-like stories  2. TikTok is experimenting with longer-form, three-minute videos (46:38) The Breakdown 1.  PepsiCo's in-house technology informs radical shift to digital (56:58) Yeah I'd buy this  1. L'Oréal's Plastic Bottles from Industrial Carbon Emissions 2. Whiskey barrel aged Kit Kat bars (59:40) What are we consuming?  1. Book: Contagious 2. TV -  Industry 3. Books: Bill Gate's list of must reads 4.  TV: Borgen

(0:07 )-Intro  ( 3:22)-What caught our eye? 1. How YouTube's Bet on Music Will ‘Narrow the Gap' in Audio Advertising 2. McDonald's new loyalty program will optimize digital, drive-thru opportunity 3. From Travis Scott To J Balvin, McDonald's ‘Marketing War Chest' Is Filled With Celebrity Meal Promotions 4. Long live Telus and its critters (27:10)-What do you think of this campaign? 1.Miller Lite celebrates the end of office holiday parties with art installation 2. Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push 3. Travis Scott + ps5 4. Burberry is ‘Singing in the Rain' with dance-filled Christmas London spectacular 5. Beats by Dre's 'You Love Me' Perfectly Illustrates Our Culture's Relationship to Blackness 6. PlayStation – London Underground Signs (54:28)-Innovation Corner 1. Twitter Launches Story-Like 'Fleets' 2. Genesis' Online Car-Buying Experience Assigns Customers a Personal Advisor (62:36)-The Breakdown 1.  Let's do Spotify (80:21)-I'm Raging 1.  Ballantines - “There's no wrong way” (86:47) Yeah, I'd buy this  1. Scented products (90:00)-What are we consuming?  1. Book: Death & Co, Cocktail Codex 2. TV -  The Undoing 3. Book: Eat a Peach: A Memoir 4.  TV: Truth Seekers

Intro - (3:40) What caught our eye? 1.  Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity 2. CVS Pharmacy launches ad network for in-store, online campaigns 3.How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing 4. 75% of people are unlikely to use branded hashtags 5. Winging the Game Plan - Indoor Tailgating  (39:24) What do you think of this campaign? 1. Uber To Racists: 'Delete Uber' 2.Foursquare's Digital Outdoor Ads Predict The Best Times To Avoid The Crowds 3. Rapper Travis Scott's favorite McDonald's meal now ready to order 4.  Tesla placement in Tencent game boosts real-life test drives 5. New Apple spot shows what it would be like if everyone could scroll through your phone (72:17) Innovation Corner 1.   Amazon rolls out a new AR shopping feature for viewing multiple items at once 2.   Flipboard brings its ad-supported ‘Flipboard TV' video service to all users  (84:31 ) Yeah I'd buy this  1. Amazon Halo - Fitness Band And App 2. Reveho Travel Guitar (88:44) What are we consuming? 

Intro - (2:26) What caught our eye? 1. Cancel Culture" Comes for Audi 2. Business meetings in Grand Theft Auto. 3. TikTok looks into streaming with Fire TV app - (27:45) What do you think of this campaign? 1. Coke Looks to a Brighter Future 2. Nike: You Can't Stop Us 3. New Belgium's 100 bucks for a 6 pack 4. Kraft Mac & Cheese as an acceptable breakfast 5. Bumble's Moving Drive - (67:32 )Innovation Corner 1.Klarna Launches Shoppable Wish Lists 2. United Launches Chatbot - (80:58) Yeah, I'd buy this 1. Shiseido Cosmetic and their Beauty Facial Map 2. LunchClub - (84:30) What are we consuming? 

Intro - (6:10) What caught our eye? 1. Mastercard promotes trans inclusion 2. Forget CX the future is HX 3.Instagram Shop launches with Facebook Pay 4. Twitch Forces U.S. Army To Stop Tricking Viewers - (28:50) What do you think of this campaign? 1. Disney World Reopening Video 2. Johnnie Walker Paper Bottle 3. Pornhub - Big packages for small businesses - (41:19) Innovation Corner 1.Apple's Audio Arrival 2. Nike's AR coloring book 3.Google Swift 3D Update 4. Youtube experiments with 15-second clips - (54:35)The Breakdown 1. Live Streaming, the new emerging marketing trend? -  (64:01) I'm Raging 1. Ford Bronco TV Ad  'Built Wild' 2. Burger King TV Ad, 'Cow Farts & Burps' 3. Apple's ode to remote working humorously - (74:59) Yeah, I'd buy this 1. French's Mustard Beer 2. Mmhmm App -(77:17) What are we consuming? (83:15)The Big Question

Intro, (3:22) What caught our eye? 1.Lululemon buys Mirror 2. YouTube tests short videos to spite TikTok 3. Facebook Boycott Update - (23:55) Campaign Review 1.  Unapologetic About Saying ‘Vagina 2. Maisa foundation's & domestic violence3. Papa John's Shaq-A-Roni 4. Molson's cup runneth over?-(44:01) Innovation Corner 1. Google's  3D Ad Format Swirl - (50:09) I'm Raging 1. Acts, not ads': Mars explains navigating purpose in 2020 - (54:53) Yeah, I'd buy this 1. Fruit-Forward Toothpastes : 1. Aquafresh toothpastes 2. Unclaimed Baggage.com - (60:08) What are we consuming?

Intro - (5:30) What caught our eye? 1.Volkswagen overhauls marketing after backlash from racist ad 2. Quibi inches toward usability by adding AirPlay 3. Facebook boycotts 4. Burger King on TikTok 5. Lexus uses AR for launch - (44:25) Innovation Corner 1. YouTube and Shoppable Ads 2. Chipotle brings chatbot ordering - (51:51) Award this 1. Westjet's CMA Win -(54:50)Yeah, I'd buy this 1. Kraft Pizza Kits -(58:00) What are we consuming?

Introduction - (2:01)What caught our eye? 1. Roku as an emerging channel for advertisers 2. Look at how brands are navigating COVID