Raze the Curve Podcast

Follow Raze the Curve Podcast
Share on
Copy link to clipboard

Raze the Curve is an informed and entertaining POV on the current marketing and advertising world through a very focused lens of “customer-centricity”. Our hosts Cale Jones and Les Tapolczai, longtime veterans of the advertising wars, face off in a creative vs. strategy battle - providing an action-packed take on today's advertising world - with a booze meets buzz words mentality.

razethecurve


    • Mar 15, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1h 11m AVG DURATION
    • 14 EPISODES


    Search for episodes from Raze the Curve Podcast with a specific topic:

    Latest episodes from Raze the Curve Podcast

    Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?

    Play Episode Listen Later Mar 15, 2022 52:58


    (0:08 ) Intro   (0:31 ) What are we drinking? (2:43) What caught our eye? 1. QR Codes are in the news again, and it's not just because of Coinbase or Pandemic restaurant Menus - Would advertising take them seriously this time? 2. Degree® Launches the 'Bracket Gap Challenge 3. In the 2022 Super Bowl, some celebrities outshined the brands they promoted 4. Her for She - Hershey and HP (43:27) What are we consuming?  1. Book: Confessions of an Advertising Man by David Ogilvy 2. TV: Ozark  3. Book: Brand Gap 4. Movie:  The Adam Project

    Podcast 13 -Part Three of our SuperBowl advertising series where we review some of the best ads of SuperBowl 56

    Play Episode Listen Later Feb 25, 2022 66:10


    This is the third of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're reviewing our favourite ads of SuperBowl 56 highlighting ones that we feel really knocked it out, and trying to figure out which brands really nailed it from an ROI perspective. (0:07) Intro (0:29 ) What are we drinking? (2:55) Advertising and the Super Bowl 56 (58:08) What are we consuming?  1. Book: The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness  2.  TV: The Inventor: Out for Blood in Silicon Valle 3. Book: Creative Quest 4. TV: Inventing Anna

    Podcast 12 - Feb 10, 2022 - Part Two our SuperBowl advertising series takes a look at our favourites all time ads.

    Play Episode Listen Later Feb 21, 2022 71:43


    This is the second of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're talking a stroll down history lane and reminiscing about some of our all-time favourite SuperBowl Ads. (0:09) Intro (0:27 ) What are we drinking? (3:45) Advertising and the Super Bowl 56 (61:01) What are we consuming?  1. Book: Post Corona  2.  TV: Afterlife -  3. Book: No Rules Rules 4. TV: The Book of Boba Fett

    Podcast 11 - Feb 3, 2022 A look at the brands advertising Super Bowl 56 and wondering if it's actually worth it.

    Play Episode Listen Later Feb 8, 2022 51:01


    This is the first of our 3 episode look at the Super Bowl effect on Advertising.  Today, we're talking about the upcoming SuperBowl and looking at some of the brands are putting up big bucks to be part of the experience.  The big questions are why are they doing it and is it worth it. (0:09) Intro (0:29 ) What are we drinking? (3:15) Advertising and the Super Bowl 56 (46:36) What are we consuming?  1. Book: Bomber Mafia  2.  TV: Mayor of Kingstown -  3. Book: Atomic Habits 4. TV: The Witcher

    Podcast 10: Feb 12, 2021 - Who won the Superbowl...for advertising? This is a SuperBowl themed podcast as Cale and Les take a deep dive into the ads from the big game. There will be a rant...

    Play Episode Listen Later Feb 18, 2021 85:43


    (0:09 ) Intro   (0:29 ) What are we drinking? (4:07) The Break Down? 1.SuperBowl Advertising Overview 2. Ads we loved  3. Ads we had no love for... 4. Ads that made us cringe (69:02) What are we consuming?  1. Book: A Promised Land  2.  TV Below Deck -   3. Book: Making Ideas Happen  TV: Snowpiercer (74:30) Versus: Ad vs Ad. Who did it better?

    Podcast 9:Dec 31 2020-Reddit is going after TikTok. Tropicana has to apologize to the Maude Flanders of the world. Our end of year wrap up of the best campaigns. McDonalds has a Spam and Oreos Burger

    Play Episode Listen Later Jan 5, 2021 67:40


    (0:09 ) Intro   (0:31 ) What are we drinking? (3:16) What caught our eye? 1.Reddit acquires TikTok rival Dubsmash as video vision comes into focus 2. Tropicana Apologizes For Hidden Mimosa Campaign After Backlash 3. Zoom to lift its 40-minute meeting limit for holiday celebrations 4. Burger King UK hands over Instagram account to local restaurants 5. Heinz By Nature welcomes the first lockdown babies 6. Ikea launches build-your-own party electronics (29:05) What do you think of this campaign? Wrap-up of the campaigns we loved and couple we didn't like. (51:13) Award This! 1. a big FU! to 2020 (53:46) Yeah I'd buy this  1.LG Bendable TV  2. McDonald's China Has A Spam and Oreos Burger (58:55) What are we consuming?  1. Book: The Big Picture  2. Ted Lasso  TV -   3. TV: Schitts Creek  

    Podcast 8: Dec 11, 2020 - Billie Eilish and Google team up for the Infinite Bad Guy. No More Ikea printed catalogues? Ryan Reynolds get Satan and the year 2020 together. What is TikTok up to now?

    Play Episode Listen Later Dec 21, 2020 63:21


    (0:07 ) Intro  (2:16) What caught our eye? 1.If You Need Us, We'll Be Here Watching This Endless Mashup of Billie Eilish's "Bad Guy" 2. Ikea Announces the End of IKEA Catalogues 3. A Majority of CEOs Will Change How Their Companies Interact With Consumers 4. Walmart Debuts Interactive Shoppable Cooking Videos (31:58) What do you think of this campaign? 1.Match made in Hell - Match.com's latest ad 2. Jeep ‘Repurposes' the Mysterious Utah Monolith  (40:45) Innovation Corner 1. Spotify taps big-name musicians to help test Instagram-like stories  2. TikTok is experimenting with longer-form, three-minute videos (46:38) The Breakdown 1.  PepsiCo's in-house technology informs radical shift to digital (56:58) Yeah I'd buy this  1. L'Oréal's Plastic Bottles from Industrial Carbon Emissions 2. Whiskey barrel aged Kit Kat bars (59:40) What are we consuming?  1. Book: Contagious 2. TV -  Industry 3. Books: Bill Gate's list of must reads 4.  TV: Borgen

    Podcast 7: November 26, 2020 - Travis Scott and McDonalds celebrity meal promotions. Holiday office parties. Twitter's stories. Online concierge for auto shopping. Brands and Spotify.

    Play Episode Listen Later Dec 2, 2020 98:06


    (0:07 )-Intro  ( 3:22)-What caught our eye? 1. How YouTube's Bet on Music Will ‘Narrow the Gap' in Audio Advertising 2. McDonald's new loyalty program will optimize digital, drive-thru opportunity 3. From Travis Scott To J Balvin, McDonald's ‘Marketing War Chest' Is Filled With Celebrity Meal Promotions 4. Long live Telus and its critters (27:10)-What do you think of this campaign? 1.Miller Lite celebrates the end of office holiday parties with art installation 2. Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push 3. Travis Scott + ps5 4. Burberry is ‘Singing in the Rain' with dance-filled Christmas London spectacular 5. Beats by Dre's 'You Love Me' Perfectly Illustrates Our Culture's Relationship to Blackness 6. PlayStation – London Underground Signs (54:28)-Innovation Corner 1. Twitter Launches Story-Like 'Fleets' 2. Genesis' Online Car-Buying Experience Assigns Customers a Personal Advisor (62:36)-The Breakdown 1.  Let's do Spotify (80:21)-I'm Raging 1.  Ballantines - “There's no wrong way” (86:47) Yeah, I'd buy this  1. Scented products (90:00)-What are we consuming?  1. Book: Death & Co, Cocktail Codex 2. TV -  The Undoing 3. Book: Eat a Peach: A Memoir 4.  TV: Truth Seekers

    Podcast 6: September 18, 2020 - Walmart looking to TikTok their ecom?  Travis Scott and McDonald's - Match made in Heaven?  Foursquare helping with data.

    Play Episode Listen Later Sep 22, 2020 94:00


    Intro - (3:40) What caught our eye? 1.  Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity 2. CVS Pharmacy launches ad network for in-store, online campaigns 3.How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing 4. 75% of people are unlikely to use branded hashtags 5. Winging the Game Plan - Indoor Tailgating  (39:24) What do you think of this campaign? 1. Uber To Racists: 'Delete Uber' 2.Foursquare's Digital Outdoor Ads Predict The Best Times To Avoid The Crowds 3. Rapper Travis Scott's favorite McDonald's meal now ready to order 4.  Tesla placement in Tencent game boosts real-life test drives 5. New Apple spot shows what it would be like if everyone could scroll through your phone (72:17) Innovation Corner 1.   Amazon rolls out a new AR shopping feature for viewing multiple items at once 2.   Flipboard brings its ad-supported ‘Flipboard TV' video service to all users  (84:31 ) Yeah I'd buy this  1. Amazon Halo - Fitness Band And App 2. Reveho Travel Guitar (88:44) What are we consuming? 

    Podcast 5: August 20, 2020 - Ugh - Cancel Culture strikes again, Grand Theft Auto business meetings, Kraft reinvents breakfast, and United Airlines gets all chatbotty

    Play Episode Listen Later Sep 9, 2020 90:52


    Intro - (2:26) What caught our eye? 1. Cancel Culture" Comes for Audi 2. Business meetings in Grand Theft Auto. 3. TikTok looks into streaming with Fire TV app - (27:45) What do you think of this campaign? 1. Coke Looks to a Brighter Future 2. Nike: You Can't Stop Us 3. New Belgium's 100 bucks for a 6 pack 4. Kraft Mac & Cheese as an acceptable breakfast 5. Bumble's Moving Drive - (67:32 )Innovation Corner 1.Klarna Launches Shoppable Wish Lists 2. United Launches Chatbot - (80:58) Yeah, I'd buy this 1. Shiseido Cosmetic and their Beauty Facial Map 2. LunchClub - (84:30) What are we consuming? 

    Podcast 4: July 29, 2020 - Mastercard promotes inclusion, Twitch spanks US Army, Disney creeps everyone out, Nike does AR, and a new Mustard Beer

    Play Episode Listen Later Sep 9, 2020 84:03


    Intro - (6:10) What caught our eye? 1. Mastercard promotes trans inclusion 2. Forget CX the future is HX 3.Instagram Shop launches with Facebook Pay 4. Twitch Forces U.S. Army To Stop Tricking Viewers - (28:50) What do you think of this campaign? 1. Disney World Reopening Video 2. Johnnie Walker Paper Bottle 3. Pornhub - Big packages for small businesses - (41:19) Innovation Corner 1.Apple's Audio Arrival 2. Nike's AR coloring book 3.Google Swift 3D Update 4. Youtube experiments with 15-second clips - (54:35)The Breakdown 1. Live Streaming, the new emerging marketing trend? -  (64:01) I'm Raging 1. Ford Bronco TV Ad  'Built Wild' 2. Burger King TV Ad, 'Cow Farts & Burps' 3. Apple's ode to remote working humorously - (74:59) Yeah, I'd buy this 1. French's Mustard Beer 2. Mmhmm App -(77:17) What are we consuming? (83:15)The Big Question

    Podcast 3: June 10, 2020 - Introducing Raze the Curve, looking at Connected TVs, and brands navigating COVID

    Play Episode Listen Later Sep 9, 2020 70:19


    Intro, (3:22) What caught our eye? 1.Lululemon buys Mirror 2. YouTube tests short videos to spite TikTok 3. Facebook Boycott Update - (23:55) Campaign Review 1.  Unapologetic About Saying ‘Vagina 2. Maisa foundation's & domestic violence3. Papa John's Shaq-A-Roni 4. Molson's cup runneth over?-(44:01) Innovation Corner 1. Google's  3D Ad Format Swirl - (50:09) I'm Raging 1. Acts, not ads': Mars explains navigating purpose in 2020 - (54:53) Yeah, I'd buy this 1. Fruit-Forward Toothpastes : 1. Aquafresh toothpastes 2. Unclaimed Baggage.com - (60:08) What are we consuming?

    Podcast 2: June 25, 2020 - Introducing Cale and Les, What the hell Quibi?, TikTok, Our favourite Marketing Award winner, and Kraft Pizza Kits

    Play Episode Listen Later Sep 9, 2020 62:42


    Intro - (5:30) What caught our eye? 1.Volkswagen overhauls marketing after backlash from racist ad 2. Quibi inches toward usability by adding AirPlay 3. Facebook boycotts 4. Burger King on TikTok 5. Lexus uses AR for launch - (44:25) Innovation Corner 1. YouTube and Shoppable Ads 2. Chipotle brings chatbot ordering - (51:51) Award this 1. Westjet's CMA Win -(54:50)Yeah, I'd buy this 1. Kraft Pizza Kits -(58:00) What are we consuming?

    Podcast 1: June 10, 2020 - Introducing Raze the Curve, looking at Connected TVs, and brands navigating COVID

    Play Episode Listen Later Sep 8, 2020 37:53


    Introduction - (2:01)What caught our eye? 1. Roku as an emerging channel for advertisers 2. Look at how brands are navigating COVID  

    Claim Raze the Curve Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel