Selected Audio From The Truffle Media Update

Truffle Media Update 0053 Show Notes: BSG 207 podcast

Truffle Media Update 0052 Show Notes: BSG 206 podcast

Truffle Media Update 0051 Show Notes: BSG 205 podcast

Truffle Media Update 0050 Show Notes: BSG 204 podcast

Truffle Media Update 0049 Show Notes: BSG 202 podcast

Truffle Media Update 0048 Show Notes: BSG 201 podcast

Truffle Media Update 0047 Show Notes: BSG 113 podcast

Truffle Media Update 0046 Show Notes: BSG 112 podcast

Truffle Media Update 0045 Show Notes: BSG 111 podcast

Truffle Media Update 0044 Show Notes: BSG 110 podcast

Truffle Media Update 0043 Show Notes: BSG 109 podcast

Truffle Media Update 0040 Show Notes: Art Bell Somewhere In Time - Jerry Pournelle Comets Colliding With Earth. Subscribe to the Truffle Media Update podcast series on iTunes: https://bit.ly/tmn-update-podcast

Truffle Media Update 0039 Show Notes: Gillmor, Jarvis and Rosen - Gatekeepers No More? [DigiDemo 2004] Subscribe to the Truffle Media Update podcast series on iTunes: https://bit.ly/tmn-update-podcast

Truffle Media Update 0038 Show Notes: The Daily Source Code with Adam Curry and Dave Winer from 2004 talking about BloggerCon 3! Subscribe to the Truffle Media Update podcast series on iTunes: https://bit.ly/tmn-update-podcast

Truffle Media Update 0037 Show Notes: From the 1999 Game Developers Conference, audio from the session on "Asset Management: Taming The Complexity", presented by Daniel Miller, Play Station, Sony. Subscribe to the Truffle Media Update podcast series on iTunes: https://bit.ly/tmn-update-podcast

Truffle Media Update 0036 Show Notes: From the RAND podcast, David Shlapak, codirector of the RAND Center for Gaming, describes a recent series of games examining potential results of a Russian invasion of the Baltics. Subscribe to the Truffle Media Update podcast series on iTunes: https://bit.ly/tmn-update-podcast

Truffle Media Update 0035 Show Notes: In this second part, science fiction writer and technology journalist, Jerry Pournelle, shares more insights and commentary on The TWiT network show Triangulation episode 95. This is part 2 of a 2 part series. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0034 Show Notes: Science fiction writer and technology journalist, Jerry Pournelle, shares insights and commentary on The TWiT network show Triangulation episode 90. This is part 1 of a 2 part series. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0033 Show Notes: Dr. Joel Iverson shares background and updates on developing communities of practice. In the context of animal biosecurity, Dr. Iverson highlights how data / information can be turned into knowledge / wisdom. This presentation is from the 2019 Animal Disease Biosecurity Coordinated Agricultural Project Symposium, May 15 - 16, 2019, College Park, MD, USA. Additional presentations are at https://www.youtube.com/channel/UCKrh7sX3XEWnWcW1Qt5wRQw. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0032 Show Notes: Whether or not humans play a part in climate change, the US military has to respond to real issues, like the sever damage Tyndall Air Force sustained from Hurricane Michael. This podcast episode from Defense One outlines a perspective on the changes in climate across the globe and how it is materially impacting all aspects of the US military. Consider these facts: "America's 'Tornado Alley' has moved 500 miles in 30 years", "There's been a 50-fold increase in dangerous heatwaves since 1980", and "Worldwide flooding has quadrupled since 1980" - Now imagine how you in agriculture today need to consider these same issues in the context of growing food. The transcript for this podcast is at Defense One. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0031 Show Notes: Rita Emmett, author of The Procrastinator's Handbook, shares how to Blast Away Procrastination and develop an action plan. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0030 Show Notes: Drew Grinch, director of content at Woodruff, and Josh Flint, associate director of communications at The Maschhoffs, highlight the planning and thinking needed to start and sustain a company blog. Drew and Josh present in front of a packed Ag Media Summit audience, covering tactics, strategy, tools, and heuristics they use for their corporate blogs. The presenters chose not to use the microphones (gasp!) so the audio is from an open air microphone recording the room. Where possible the audio is amplified to hear questions from the audience. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0029 Show Notes: Where To Find And How To Retain Great Employees - Erin Wagoner, The Maschhoffs, talks about how finding good employees is about developing culture that encourages employees to thrive and share their experiences with those outside the company. This presentation is from the 2019 Missouri Pork Expo, February 12 - 13, 2019, Columbia, MO, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0028 Show Notes: Pork on the Menu! This panel talks about how pork is thought of on menus and what chefs are doing to engage consumers around food with pork. Panel: Ernie Meier, McDonald's; Dominic Iannarelli, Splash/Jethros; Jonathan Cook, Iowa Event Center Executive Sous Chef. Moderated by Dallas Hockman, National Pork Producers Council, from the 2019 Iowa Pork Congress, January 23 - 24, 2019, Des Moines, IA, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0027 Show Notes: Caroline Roper Warwick, a science communication specialist at the University of Florida Mid-Florida Research and Education Center, Apopka, FL, shares her expertise in developing impactful and concise science communication. Caroline presents a case study focused on the idea that "just publishing and presenting" is not enough, and there is a need to develop out reach campaigns for research and projects to ensure more people learn about it and get engaged. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".

Truffle Media Update 0026 Show Notes: There is science behind meat! In this episode on meat quality, Collette Kaster of Kaster Solutions and PIC Meat Scientists Dr. Neal Matthews and Brandon Fields offer viewpoints on management and technology. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0024 Show Notes: Moderator: David Johnson, CEO, Central IN Corporate Partnership, has a conversation with leading Indianapolis companies about the future of the business of agriculture, finding talent, and figuring out how to best meet the needs of customers in the food and agriculture space. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: - Dr. Sue Ellspermann, President, Ivy Tech Community College - Jack Phillips, President + CEO, Roche Diagnostics North America - Wayne Eckerle, VP of Research and Technology, Cummins Inc. - Jim Collins, CEO, Corteva Agriscience, Agriculture Division of DowDuPont - Aaron Schacht, Executive Vice President of Innovation, Regulatory & Business Development, Elanco. Moderatored by David Johnson, CEO, Central Indiana Corporate Partnership Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0025 Show Notes: Moderator Scott Dorsey talks ingenuity, business smarts, and grit with some up-and-coming agbioscience executives. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: – Ellie Symes | CEO, The Bee Corp
 – Scott Massey | CEO, Heliponix 
– Vijay Harrell | CEO, TradeLanes 
– Andrew Uden | Co-Founder of Quantified Ag, Co-Founder, and President of AgVision International Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0023 Show Notes: Naomi Grewal, Pinterest, presenting "The Age of Personalization: How technology enables more custom experiences", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA. In the digital age, attention has become a commodity. With increasing limitations on time and resources, consumers now have higher expectations when interacting with media content. They demand personalization – superior content, relevant and tailored specifically for them. Among digital platforms today, personalization, understanding users’ intent, is becoming table stakes, both to ensure that the right content is offered to the right user, and to ensure that advertisers reach the right customers in the right moment. This presentation will describe recent research on the topic of personalization and its impact on consumer engagement and how Pinterest is positioned to offer the most relevant content to consumers. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0022 Show Notes: George Anders presents "Work’s Provocative Future: How to Outwit Those Job-Killing Robots", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA. What if the rise of machine learning and artificial intelligence ended up creating more jobs? That optimistic scenario might have seemed impossible a few years ago. But as this talk will note, a growing body of evidence suggests that new technology will serve mainly to assist existing workers, rather than displace them. (Just ask NFL referees, whose ranks have expanded, instead of shrinking, as the role of instant replay increases.) The key insight: as technology automates our chores, job descriptions in the vast service sector become more intricate, unique and labor-intensive. Most notably, the need for curiosity, creativity and empathy keeps rising. Those three skills are pillars of a full-strength liberal-arts education. They define areas where humans’ unique edge should prove remarkably durable. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0019 Show Notes: Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. Dr. Lusk highlights several key consumer research experiments and their findings. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".

Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.

Truffle Media Update 0015 Show Notes: Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience.

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

Truffle Media Update 0013 Show Notes: During the 2018 Animal Agriculture Alliance Stakeholder Summit, Dallas Hockman, Vice President for Industry Relations for the National Pork Producers Council, participated on a panel titled "Postmodern Animal Ag Begins Now".

Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways: Changing consumer relationship with food is impacting information needs/demands. Nutrition is critical label information but what is nutrition to modern consumers? Despite increasing holistic/emotional drivers, science remains impactful… though confusing. Clarity, simplicity at odds with breadth of information required and demanded.

Truffle Media Update 0011 Show Notes: Dr. Mo Salman, Professor of Veterinary Epidemiology, Animal Population Health Institute, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, shares with the audience the global perspective of the link of traceability to the animal health surveillance system.

Truffle Media Update 0010 Show Notes: Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr. Gopie also spent time answering audience questions about the technology, youth entering the work force, and how to approach change in a faster paced society.

Truffle Media Update 0009 Show Notes: Michael Gates, Vice Chairman of Richard Lewis Communications, shares how people from different countries and regions communicate using a system developed over the past 30 years. These cross cultural communication maps [link] can help you when you are working to gain agreement or make a sale in another country. Michael explains these maps in a conversation with Marketing Over Coffee host John Wall.