Podcasts about Alltech

Recorded live at the 2025 GeekWire Awards in Seattle, this episode features industry leaders navigating a shifting tech and political landscape. Amid celebrations of AI breakthroughs, startup milestones, and community-building, guests discuss deeper concerns: capital flight, regulatory headwinds, and what the region needs to retain its innovation edge. Featured on the show: Ambika Singh, founder and CEO of Armoire (Workplace of the Year winner) Joseph Williams, Washington State Department of Commerce (Public Policy Champion for Innovation) Emer Dooley, Creative Destruction Lab, University of Washington (Geeks Give Back honoree) Laura Ruderman, CEO of the Technology Alliance Aviel Ginzburg, co-founder at Foundations (Geeks Give Back honoree) Anand Subbaraj, CEO of Zuper (CEO of the Year finalist) Related coverage: GeekWire Awards 2025 revealed: Community ‘alive and well’ at annual celebration of best in tech Photos: Inside the GeekWire Awards, where it was ‘game on’ for a night of networking and more Presented by Astound Business Solutions, with category sponsors BECU, Baker Tilly, JLL, WTIA, Alltech, Wilson Sonsini, and First Tech. With GeekWire co-founder Todd Bishop.See omnystudio.com/listener for privacy information.

In this episode of The Pet Food Science Podcast Show, Dr. Juan Gomez-Basauri, President of Magellan LLC, explores the vital role of innovation in the pet food industry. He shares insights on how microbiome research is transforming our understanding of pet health and longevity. Discover the importance of fostering creativity, embracing change, and promoting healthy aging for companion animals. Don't miss this opportunity to hear how the future of pet nutrition is taking shape—listen now on all major platforms!"True innovation means creating genuine disruption, not merely extending product lines, to redefine the landscape of the pet food industry."Meet the guest: Dr. Juan Gomez-Basauri earned his Ph.D. in Food Science and Nutrition from Cornell University and has over three decades of experience in the pet food industry. Currently President of Magellan LLC, Dr. Gomez-Basauri previously held leadership roles at Alltech and Ralston Purina, specializing in innovation and nutrition strategies.What will you learn:(00:00) Highlight(00:54) Introduction(05:02) Pet food innovation(08:04) Microbiome trends(15:43) Microbiota & aging(20:35) Healthy longevity(26:06) Innovation challenges(30:56) Final QuestionsThe Pet Food Science Podcast Show is trusted and supported by innovative companies like:* Kemin* Trouw Nutrition- ICC- Scoular- Biorigin- Symrise- EW Nutrition

Today on the Uplevel Dairy Podcast, Peggy is joined by Alltech's Jorge Delgado and Compeer's Brad Herkenhoff to chat about the challenges and strategies related to improving dairy farm culture. The discussion dives into the importance of identifying and fostering a strong culture on dairy farms, emphasizing the significance of communication and understanding employee motivations. Jorge Delgado shares actionable steps and success stories, highlighting the need for mission statements and continuous engagement to create a cohesive and dedicated workforce. This episode is packed with practical insights tailored for dairy farm owners and managers aiming to enhance their team's performance and engagement.About Compeer FinancialCompeer Financial is a member-owned Farm Credit cooperative serving and supporting agriculture and rural America. Our dairy team brings world-class expertise and tailored solutions to support dairy producers' financial goals and lending needs.For more information, contact the Compeer Dairy Industry Experts 00:00 Introduction: Overcoming Stalled Progress in Dairy Farms00:23 Meet the our sponsor: Brad Herkenhoff, Compeer Financial 02:13 The Importance of Culture in Dairy Farms03:26 Insights from Jorge Delgado: Building a Strong Dairy Culture05:17 Defining and Identifying Culture08:25 Creating a Mission Statement: A Case Study17:39 Effective Communication: The Key to Culture18:55 Challenges and Solutions in Dairy Farm Management26:24 Final Thoughts: Leadership and Adaptability27:39 Conclusion: Keep Growing and Upleveling Your Dairy

This week, we talk to Adam about beef prices, Darren on the new sheep welfare scheme and we tackle Trump tariffs with Aidan. We also talk to Thomas O'Sullivan from Alltech and John Brennan from Grassland AGRO. Hosted on Acast. See acast.com/privacy for more information.

This week, we chat to Adam on beef prices, Darren on lambing and Aidan on positive water quality results. We also chat to Emma Swan from Alltech and Edward Healy from Grassland AGRO. Hosted on Acast. See acast.com/privacy for more information.

With unique access to those on the frontlines of agriculture and science, two filmmakers set out on an incredible journey around the world to find the answer to what would seem like a relatively easy question. That being, Are we better off in a World Without Cows? Joining our Ann Hess from the NCBA tradeshow floor in San Antonio are World Without Cows filmmakers, Michelle Michael and Brandon Whitworth.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more. 

Alltech's Kentucky-based Global Research Director for Beef previews a feature-length documentary World Without Cows that explores the complexity behind a seemingly simple question: "Are we better off in a world without cows?"See omnystudio.com/listener for privacy information.

With unique access to those on the frontlines of agriculture and science, two filmmakers set out on an incredible journey around the world to find the answer to what would seem like a relatively easy question. That being, Are we better off in a World Without Cows? Joining our Ann Hess from the NCBA tradeshow floor in San Antonio are World Without Cows filmmakers, Michelle Michael and Brandon Whitworth.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more. 

Have you ever stopped to think what our world would be like without cows? Around the world, cows hold both cultural and economic significance. They provide nourishment of bodies and minds. They also impact climate. When it comes to cows, it's not all black and white. Joining us to talk about a thought-provoking documentary about the cultural, economic, nutritional and environmental significance of cows and the global feed industry is Dr. Mark Lyons, President and CEO of Alltech. We caught up with Dr. Lyons in Atlanta, Ga., during IPPE 2025, where World Without Cows debuted on the opening night of the event.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more. 

Have you ever stopped to think what our world would be like without cows? Around the world, cows hold both cultural and economic significance. They provide nourishment of bodies and minds. They also impact climate. When it comes to cows, it's not all black and white. Joining us to talk about a thought-provoking documentary about the cultural, economic, nutritional and environmental significance of cows and the global feed industry is Dr. Mark Lyons, President and CEO of Alltech. We caught up with Dr. Lyons in Atlanta, Ga., during IPPE 2025, where World Without Cows debuted on the opening night of the event.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more.  

The latest findings from the Alltech 2024 Canadian Harvest Analysis reveal a mixed outlook for mycotoxin contamination in silage and grains across the country. While overall mycotoxin levels are down compared to previous years, regional variability remains a key concern, particularly for corn silage. Stuart McGregor, Vice President of Commercial Business for Alltech Canada, emphasized the importance of understanding the specific risks despite the overall decline in mycotoxins.

The team discusses everything from TikTok politics to Valentine's Day candy. Meanwhile, Tyrell chats with Alltech's Bryan Sanderson about the cattle cycle and how producers of all scopes and sizes will decide how and when the national cow herd will start its upswing. Finally, Tyrell talks to Erik Kalsta with Western Landowners Alliance about how producers can manage their herds profitably in the presence of wild neighbors such as wolves, grizzlies and elk.

In this episode, we explore strategies to bolster the pork industry's resilience.Christine McCracken, Senior Animal Protein Analyst at Rabobank, graces Feedstuffs Pork Nation with her expertise on the state of the pork industry. Curious about the path to recovery and what lies ahead in 2025 for pork producers? We're unpacking the improving financial health and potential for more robust margins, despite looming challenges like political uncertainties, tariffs, and changing immigration policies. Discover why maintaining solid trade relationships with key partners such as Mexico and Canada is more crucial than ever. We also tackle how the industry is innovatively addressing labor shortages through automation and improved workforce management.We also delve into critical economic concerns, including the national debt's effect on the US credit rating and its potential ramifications for agriculture. While sovereign debt issues linger, we discuss the importance of staying informed and engaging with lenders to mitigate risks. With only minor interest rate adjustments anticipated, some stability is expected. As we close the year, Christine emphasizes the critical need for biosecurity and community support within the industry. Risk management takes center stage as pork producers are encouraged to partner with advisors to navigate shifting market conditions and capitalize on emerging opportunities. Feedstuffs Pork Nation is brought to you by Alltech. Alltech delivers smarter, more sustainable solutions for agriculture through a diverse portfolio of products and services. Contact the Alltech Pork Team or visit go.alltech.com/swine-research to learn more.

Join Jim Salfer and Fred Hall as they sit down with Dr. Jeffrey Bewley and discuss how conformation relates to Holstein milk production and lifespan.Dr. Jeffrey Bewley is from Rineyville, Kentucky where he grew up working on his grandfather's dairy farm. Bewley received a B.S. in Animal Science from the University of Kentucky in 1998. In 2000, he completed his M.S. in Dairy Science at the University of Wisconsin-Madison with a focus on dairy modernization. His PhD work at Purdue University focused on the application and economics of precision dairy farming technologies. For 9.5 years, Bewley was on the faculty at the University of Kentucky as an Extension Dairy Specialist. He has also worked with IceRobotics, PerforMix Nutrition, BoviSync, and Alltech.Dr. Bewley recently did a webinar with I-29 Moo U and that recording can be found on our website, https://i-29moou.com/webinars.Thank you to our I-29 Moo University sponsors! Information about our sponsors can be found on our website www.i-29moou.com.

In this episode of the AgCulture Podcast, Aidan Connolly, President of AgriTech Capital, takes a closer look at how AI and advanced technologies are changing the face of agriculture. Aidan shares his perspective on groundbreaking innovations like robotics, precision farming, and data-driven tools designed to transform how farms are managed. Join us to discover how these technologies are set to redefine the agriculture industry, boost sustainability, and tackle labor shortages! Discover Aidan Connolly's book The Future of Agriculture – now available in 4 languages!

The US Swine Health Improvement Plan (US SHIP) is a platform created to safeguard, certify and better animal health for the 21st Century US pork industry. It's a program modelled after the National Poultry Improvement Plan. Where is US SHIP currently at when it comes to feed biosecurity? What's ahead in the development of this industry critical strategy?Feedstuffs Pork Nation is brought to you by Alltech. Alltech delivers smarter, more sustainable solutions for agriculture through a diverse portfolio of products and services. Contact the Alltech Pork Team or visit go.alltech.com/swine-research to learn more.Joining hosts Sarah Muirhead and Alltech's Mark Hulsebus on this episode is Dr. Jamil Faccin, Swine Technical & Nutrition Specialist, with Alltech. Dr. Faccin gives an update on US SHIP and the value it brings to the US pork industry. Dr. Faccin joined Alltech's US Pork team following the recent completion of his Ph.D. and postdoctoral programs at Kansas State University.   

It is documented that viruses can be transported in feed. That being so, what is the role of feed mitigants, and is there value in including a mitigant in a biosecurity program? Your host for this episode of Feedstuffs Pork Nation is Mark Hulsebus, along with Dr. Jose Sota and  Dr. Andrew Bents, all of Alltech. They are joined by special guest Dr. Scott Dee. Dr. Dee is a leading expert in mitigating feed risk as part of a best-in-class biosecurity program. Feedstuffs Pork Nation is brought to you by Alltech. Alltech delivers smarter, more sustainable solutions for agriculture through a diverse portfolio of products and services. Contact the Alltech Pork Team, or visit go.alltech.com/swine-research to learn more.

In the latest episode of “Mycotoxin Matters,” host Martin Minchin, commercial marketing director at Alltech, is joined by Dr. Alexandra Weaver and Dr. Jules Taylor-Pickard to delve into some comprehensive meta-analyses conducted by Alltech's research teams. These analyses focus on the effects of mycotoxins on monogastric animals like pigs and poultry.   Read the full papers here:  Meta-analysis of the effects of mycotoxins and yeast cell wall extract supplementation on the performance, livability, and environmental sustainability of broiler production - ScienceDirect  Toxins | Free Full-Text | Use of Yeast Cell Wall Extract for Growing Pigs Consuming Feed Contaminated with Mycotoxins below or above Regulatory Guidelines: A Meta-Analysis with Meta-Regression (mdpi.com) Toxins | Free Full-Text | Meta-Analysis of the Effects of Yeast Cell Wall Extract Supple-Mentation during Mycotoxin Challenges on the Performance of Laying Hens (mdpi.com)

Darragh Giblin who works with Dovea Genetics, Niamh Keane who works with Tirlán and Tommy O'Sullivan who is currently in Dubai working with Alltech are this week's guests. Hosted on Acast. See acast.com/privacy for more information.

In today's show Dustin speaks with Dr. Anna Forseth Director of Animal Health with the NPPC, Mark is joined by Andy Rash and Mark Hulsebus of Alltech to discuss sustainability in the pork industry, and Andy hears from Beck's Hybrids agronomist Greg Shepherd.

The growing monogastric industry in Asia faces significant challenges from mycotoxin contamination in feed, posing serious health risks to animals. Alltech's Asia Import Risk Analysis report offers essential data to help producers manage these risks effectively. Discover more in this episode. 

Imagine unleashing the full potential of your beef operation, one mineral at a time. In this informative episode, rancher Shaye Koester-Wanner invites renowned nutritionist Cadra Krueger to share her wealth of expertise on crafting strategic pre-breeding mineral programs. This conversation unveils the profound impact minerals can have on conception rates, calf health, and ultimately, your bottom line. Cadra illustrates the intricate connections between mineral intake, reproductive success, and long-term calf vigor, underscoring the ripple effects of proper pre-breeding nutrition. Her emphasis on forging collaborative partnerships with extension agents and nutritionists equips producers with a roadmap for making well-informed decisions tailored to their unique operations. Learn more about Alltech: https://www.alltech.com/en-in/beef  Here are just a few of the invaluable gems you'll uncover in this engaging discussion: Strategies for selecting the optimal mineral forms to maximize bioavailability and herd utilization Insights into adjusting supplementation based on forage quality fluctuations and environmental stressors Tips for identifying potential mineral deficiencies or excesses in your specific region The critical role of macro and trace minerals in supporting reproductive health and fetal programming 00:00:00 Exploring Pre-Breeding Conception Mineral Programs 00:02:34 Cadra Krueger Background in Animal Nutrition 00:04:13 The Significance of Pre-Breeding Mineral Programs 00:06:17 Impact of Fetal Programming on Calf Fertility 00:07:43 Considerations for Successful Breeding Seasons 00:09:50 Determining Feed Deficiencies 00:12:05 Timing of Pre-Breeding Mineral 00:13:12 Seasonal Mineral Adjustments 00:15:22 Mineral Requirements for Heifers 00:16:32 Nutritional Adjustments in Drought 00:19:27 Importance of Mineral Program in Cattle Operations 00:20:42 ROI and Mineral Program Investment 00:21:05 Effects on Cattle Health and Weaning Weights 00:22:34 Questions for Mineral Company Representatives 00:23:36 Final Thoughts on Mineral Programs Links: Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Intrigued by the prospect of tasting the finest steaks in America? This lively podcast follows rancher Tyler McCann as he describes the unique Rendezvous City Beef Roundup, an annual event he launched with his wife 7 years prior. What originated as a friendly competition between regional cattle ranchers has since evolved into a nationally renowned showcase attracting top producers from across the U.S., all vying for the coveted honor of the best-tasting beef. Throughout the podcast, Tyler outlines the inner workings of this rapidly expanding event from the celebrity judge tastings to the interactive chef demos and educational sessions on cutting-edge topics like direct marketing and genetics. He also spotlights inspiring stories of past winners, like a Michigan ranch – Sawmill Creek Farms – who leveraged their victory into a stellar 35% increase in monthly sales. By tuning into this cattleman's firsthand account, listeners can discover: 1) Innovative ideas for creating beef-centric marketing events to promote your product 2) Opportunities to get involved with or attend the next Beef Roundup 3) How the event benefits both participating ranchers through increased visibility and sales, as well as the local community through college scholarships and a boost in tourism Whether you're a producer considering entering the competition or simply intrigued by the prospect of a steak showdown, Tyler's contagious enthusiasm is sure to leave you hungry for more. With new celebrity guests and activities revealed each year, the Beef Roundup promises no shortage of surprises. 00:16:57 Community College Partnership 00:18:59 Celebrating Connections and Impact 00:21:01 Significance of Increased Sales 00:21:37 Humbling Impact on Participants 00:21:53 Event Information and Participation 00:24:01 Closing Remarks and Invitation RESOURCES Thank you to this episode's sponsors: Alltech: https://store.alltech.com/collections/beef HerdDogg: https://herddogg.com/  The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos ---------------------- Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  ------------ Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Global demographics are rapidly changing. Global population is rapidly shifting. Countries like China are ramping up pork production. What about the aging of the population in general and how might that impact demand for pork products in the future? It is no longer about how we feed the world but rather what does the world want from us.Hosts for this episode are Sarah Muirhead of Feedstuffs and Mark Huslebus of Alltech. Todd Thurman, President of Swine Insights International, joins as their guest. Thurman spends a lot of time in China and other international markets and shares a very insightful and unique perspective on the global pork industry and U.S. industry's role in that global network. Feedstuffs Pork Nation is brought to you by Alltech. Alltech delivers smarter, more sustainable solutions for agriculture through a diverse portfolio of products and services.Contact the Alltech Pork Team or visit go.alltech.com/swine-research to learn more.Don't miss an episode of Feedstuffs Pork Nation. Sign-up now in your favorite podcast channel.   

Join Martin Minchin, Dr. Radka Borutova and Dr. Max Hawkins in the latest episode of Mycotoxin Matters. In this episode, they delve into the findings of the 2023 Alltech harvest analysis, focusing on the mycotoxin contamination in various regions across the globe. Learn about the importance of timely mycotoxin analysis for newly harvested grains and how this information can empower feed and livestock producers to make informed decisions.    Access the regional harvest reports:  2023 European Harvest Analysis - Registration | Alltech 2023 Canada Harvest Analysis - Report | Alltech 2023 U.S. Harvest Analysis - Registration | Alltech

Amid narrow views about cows and climate change, there is an important conversation to be had. A conversation about the role cows play in our daily lives and world around us. A conversation about the what if … what if there were no more cows? Joining us on this episode is Dr. Mark Lyons, Alltech president and CEO. We caught up with Dr. Lyons during the International Production and Processing Expo in Atlanta where we got the first scoop on a new feature-length, 90-minute documentary that Alltech is working on that explores the true impact of cattle and the potential consequences of their removal. We also get a preview of the 2024 Alltech ONE World Tour and discussed several recent acquisitions by the company, including: Agolin - In May 2023, Alltech acquired majority interest in the Swiss-based company, Agolin developed and produced plant-based nutrition solutions that has been scientifically proven to improve herd performance, profitability and sustainability in beef and dairy cattle, including milk and meat production.Ideagro - This partnership joins two leading companies to accelerate soil and crop research, and to enhance biological and other microorganism-based offerings to producers around the world.For more information the World Without Cows documentary, visit www.worldwithoutcows.com.For more information on Alltech, visit www.alltech.com 

On this episode, Lorrie Boyer has a conversation with Martha Baker who works with the Alltech dairy business division as the Agolin product lead. Alltech has partnered with Agolin, which develops and produces sustainable and nutritional solutions for cattle herd performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning into this Friday edition of RealAg Radio brought to you by Alltech. On this episode host Shaun Haney is joined by members of the Alltech team to discuss a range of topics: Dr. Mark Lyons, president and CEO on the company’s 2023 acquisitions; Dr. Emily Stackhouse, research manager, and Dr. Vaughn Holder,... Read More

Thanks for tuning into this Friday edition of RealAg Radio brought to you by Alltech. On this episode host Shaun Haney is joined by members of the Alltech team to discuss a range of topics: Dr. Mark Lyons, president and CEO on the company’s 2023 acquisitions; Dr. Emily Stackhouse, research manager, and Dr. Vaughn Holder,... Read More

Join Martin Minchin, Gordon Marley, and Dr. Radka Borutova in the latest episode of Mycotoxin Matters as they delve into the results of the 2023 Alltech harvest programs in Europe and North America. Discover the differences in mycotoxin risk between U.S. corn silage and European grass silage and learn about practical solutions for livestock producers. 

Discover the standout moments of the 14th World Mycotoxin Forum in Antwerp featuring insights from Dr. Vivi Koletsi and Dr. Alex Yiannikouris in the latest episode of Mycotoxin Matters. As a silver sponsor, Alltech played a significant role with five posters and cutting-edge perspectives on mycotoxin control. Delve into discussions covering crucial topics like transforming data utilization, the EU's ongoing assessment of mycotoxin regulations, and much more.   

In this episode, we turn our attention to poultry breeders and mycotoxins. Leading the discussion is Nick Adams, the Global Director for Mycotoxin Management. Joining him are Paula McCooey, Poultry Manager for Alltech Ireland, and Reg Smith, Strategic Poultry Advisor to Alltech. Uncover the hidden threats mycotoxins pose to bird health, fertility, and overall performance, particularly in high-value breeding stock. This episode also delves into the 2023 harvest challenges stemming from extreme weather events, underscoring the pivotal role of mycotoxin testing and management.

Many of you run family farm businesses filled with the opportunities, challenges and satisfaction that comes with it. As businesses transition from one generation to the next, the incoming generation is faced with many internal and external expectations to be like or even better than the last generation. This is true on the farm and... Read More

Alltech has introduced Triad, an innovative solution that promotes successful farrowing and pig livability through a palatable, proprietary blend of Alltech ingredients. During World Pork Expo, our Ann Hess caught up with Andy Rash, general manager of Alltech's U.S. swine business to find out more about Triad and what opportunities it has to offer hog producers. As Rash explains, sow throughput can be compromised by a higher incidence of stillborn pigs and pre-wean death losses, decreasing overall performance for swine producers. Effective during short feeding intervals, Triad supports sows during parturition and lessened pre-wean mortality, driving more pigs and more pounds long-term.“Helping producers keep more pigs they work so hard to produce in the production chain is a great challenge to address,” Rash said. “The industry makes such a large investment in total pigs born but focusing on pigs weaned is the real opportunity.”This episode of Feedstuffs in Focus is brought to you by Alltech, a global leader in animal nutrition. For more information on Alltech and Triad, visit Alltech.com.For more information, on this and other topics, we invite you to visit our websites - www.Feedstuffs.com and www.NationalHogFarmer.com. While you are there be sure to check out our digital editions and our new Feedstuffs 365 platform. 

Thanks for tuning in to this Wednesday edition of RealAg Radio, recorded at the Alltech ONE conference in Calgary, Alta. Host Shaun Haney is joined by a number of guests including motivational speaker Chris Koch as he discusses his journey through life after being born without limbs. We will also hear from the CEO of... Read More

Thanks for tuning in to this Wednesday edition of RealAg Radio, recorded at the Alltech ONE conference in Calgary, Alta. Host Shaun Haney is joined by a number of guests including motivational speaker Chris Koch as he discusses his journey through life after being born without limbs. We will also hear from the CEO of... Read More

It's This Week in Bourbon for January 6th 2023. Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co. A new record was set at auction for Pappy Van Winkle. Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller's Reserve Collection.Show Notes: Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co The partnership between Matthew McConaughey and Wild Turkey has ended Sazerac is moving away from Republic National Distributing Company A new record was set at auction for Pappy Van Winkle Wilderness Trail set to double its bottling production Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller's Reserve Collection @lbwicker @alltechinc @wildturkey @officiallymcconaughey @sothebys @wildernesstraildistillery @hardtruthspirits Support this podcast on Patreon

Proactive public relations and strategic social media can help you increase visibility, which will help attract more ideal clients. Many entrepreneurs want to increase visibility because they struggle with being found online by their ideal clients. Fear is often the leading culprit holding people back from being forward-facing in their business. However, being visible, which is very specific to individuals, can make a significant difference in the level and rate at which you attract your soulmate clients. Think of it like a magnet. Your energy is going to attract the energy of the person who needs your help. But only if you are visible for them to find you. Entrepreneurs often attract people that are not a good fit, not their soulmate clients. Because they want to achieve success, they take on clients even though they are not ideal. The result is that they become frustrated. This happens because people aren't visible in a way that attracts their soulmate clients. Think of it like a magnet. Your energy attracts someone with a need, the other side of the magnet. When you are present as your authentic self and are visible to your potential clients, you will attract them. Parasocial relationships It is a scientific fact that when we show up with our face, we are able to build trust with the customers we want to work with. Parasocial relationships are when a person, a media user, engages with a media persona. This can happen with influencers, media personnel, celebrities, and even entrepreneurs. Learn more about how visibility influences parasocial relationships here. When we show our face online and explain what we do and talk about the problem we solve, our ideal customers who have the need we can solve, begin to trust us. An instant connection can be formed. Similarly, you can think of this as a trust-building exercise. Instead of shying away from your story share your failures to increase visibility Most female entrepreneurs shy away from sharing their failures. However, like Kendra Scott telling her story of the failed hat boutique, and then making jewelry in her spare bedroom, she has authentically connected with her clients. Failures are part of the journey and the story that can connect you with your ideal clients. Sharing the big picture, and the story of a very personal event builds trust. It helps people get to know you, like you, and trust you. Therefore, showing up on camera and being visible builds the final step of trust. People buy people not products and services. Strategies to increase visibility Proactive public relations (PR) is you going out and seeking PR opportunities instead of depending on opportunities coming to you, for example, HARO (help a reporter out). Using HARO is more of a reactive PR strategy. When it comes to proactive PR, it is about pitching yourself to the dream media outlets and sharing your authentic story. It also comes down to remembering that it's not about you. Yes, you should be true to yourself and tell your authentic story, but it isn't about you, it is about what the media outlets can gain by having you on their show or in their publication. What can you offer the media outlet that will bring their audiences in and cause them to appreciate the media outlet more? Media outlets want to gain and retain audiences. Anytime media outlets can respond to the cravings of their audiences, they are happy. When you provide them with exactly what their audience will learn from you, and you provide the answer that the media outlet wants to provide for their audience they will want to interview you. How can your story serve someone else? The answer is how you will build that connection with a media outlet. How do you get media outlets to respond to you so that you can increase visibility? First, you need to follow up at least three times. Allie suggests following up once a week. For example, international women's day is in March so in February Allie and her team began to reach out to local media outlets and say that Allie works with women and helps them become more visible and would like to be interviewed for international women's day. They started pitching in early February so therefore they had three weeks to follow up. Keep in mind that you want your topic to be timely. If something is happening on a national level, you can reach out to local media outlets and say that you know this is happening on a national level, but you are an expert and can speak to it on a local level. Once that story is old news, the media outlets will no longer be interested in it, therefore you must be timely with your pitches. The relations part of public relations comes into play when you follow reports and media personnel on social media. When they post about things that connect with you, comment and engage with them. If they are posting about their dog and you love dogs, have conversations with them about dogs. This strategy is not only important for building a relationship but so that when your name pops up in their email with your pitch, they recognize your name. It will stand out. You have two fields to grab the attention of the person you are pitching to. There are two opportunities to grab someone's attention when pitching by email. The first is the subject line and the second is your name. Thus the importance of engaging and building relationships so that your name is recognizable. Learn who is writing about the topics you want to be featured on and follow them. In addition, comment on their content to build name recognition. How to find media personnel and reporters to be featured to increase visibility with your ideal clients You can find this via Google, going back to the publication time and time again. There are contributors who write for multiple media outlets. You can also search for them on social media and Twitter. Learn more from the interviews with Michelle Glogovac in Episode 53 and Episode 122. Social media ties in here because it provides an opportunity to connect with others, build relationships, and build the know love and trust factor. PR is the same. The more you engage, the more recognizable and memorable you are. If you are able to step in and fill a void for information, they will remember you and come back to you. Relationship building is what really launches people. Strategic Social Media to increase visibility and attract soulmate clients Content pillars are the basis of any social media strategy. The idea of branding comes down to the rule of seven. People really do have to hear a message 7 times to remember it or take action on it. Therefore the idea of keeping your content pillars very simple, even down to the services your offer or testimonials from your clients, and repeating that same topic every month helps you get your social media planning down to minimal time. Having a social media strategy helps you explain who you are, what you do, and how you help them. Robyn gave a shout-out to Allison Scholes and Instagram Coach and content creator and how she helped her create her content pillar. Learn more about Instagram from Allison in Episode 132. When you plan ahead, you not only save yourself time and energy, but you also help your clients more and provide more value for them. Have an opinion and take a stand to increase visibility now and in the future When you have an opinion and take a stand, you get more attention on social media, and your visibility increases and grows. If you are willing to take a stand, you are saying things that others wish they had the strength to say or you are saying something that catches the attention of the opposing party and now they have something to talk about. If you are struggling to come up with content ideas or be visible, try taking a stand on a topic you are an expert in. This really opens up visibility opportunities in the future. It really comes down to being authentic and not worrying about offending others by sharing your beliefs and perspectives. Really own that version of you. The best way to do this is to adhere to your values. For more on pitching to the media and living by your values as your build, your personal brand listen to Episode 89 with Yvette Walker. When you own your values, are confident in them, and stand for who you are, everything becomes easy at that point. Nothing becomes a question, it's just who you are and how you feel. About Allie Martin Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. Allie formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast, Selfish, a show dedicated to self-care and following your dreams. Allie lives in Shelbyville, Kentucky with her husband Brandon. Website for Allie Hembree Martin Find Allie on Facebook Engage with Allie on Instagram Connect with Allie on LinkedIn Watch Allie on YouTube   Learn more about incorporating PR and social media into your brand marketing strategy by downloading the Purpose to Results™ Method eBook.