T2RLTalks

In this edition of T2RL Talks, host Ian Tunnacliffe sits down with expert T2RL consultants Jerry Foran and Rasih Ustun to discuss the rapidly evolving world of airline revenue management (RM).The conversation centers on the findings of T2RL's latest annual survey of the market for RM solutions, exploring whether traditional revenue management still has a role to play as the industry moves toward modern retailing and OOSD (Offer, Order, Settlement, and Delivery). The panel examines the "inevitable" shift where offers are created in response to every individual query and how the science of RM must adapt to become more customer-centric.Key highlights of the discussion include:The Integration of RM and Pricing: Why the historical separation of these two functions is being consigned to history in favour of joined-up commercial processes.Ancillary Revenue Management: The challenges of applying RM principles to services like seats and bags, including the complexities of data collection and optimization.The Role of AI and Machine Learning: How sophisticated RM providers are using AI tools to extract actionable insights from increasingly large and unstructured datasets.Market Dynamics: A look at why some major airlines continue to build in-house solutions to keep their science proprietary while others move toward specialist vendors."Bring Your Own Science": A look into the future of unified offer optimization platforms and the assembly of different components to manage right-to-fly, ancillaries, and bundling.Whether you are interested in the rise of dynamic pricing or the future of network optimization, this episode provides essential insights into the technology and strategies shaping the airline industry today. To learn more, subscribers can download the full report at t2rl.net or join the conversation in person at the T2RL Engage conference in London this September.

This episode picks up where the industry's attention has been fixed: the live operation of Riyadh Air on FLYR Offer & Order - the first full-service airline running a fully native Offer & Order platform in production. Rather than revisit the build, this conversation moves the story forward. Joining the conversation are Sam Chamberlain, Chief Product Officer at FLYR, and Raghuvir Konanki, Director of Product and IT Delivery at Riyadh Air alongside host Ian Tunnacliffe and Bert Craven, Head of Technology Practice at T2RL

In this episode of T2RL talks, host Ian Tunnacliffe leads a timely discussion on the dual-front crisis currently impacting the airline industry. Joined by Bert Craven, Head of Technology Practice and Deputy CEO of T2RL, and Jane Atkinson, Senior Vice President of Business Development, the team explores the "pinch at both ends" caused by rising fuel costs and suppressed travel demand following military operations in the Middle East.The conversation moves beyond the immediate crisis to offer practical strategies for airline IT and business managers. The experts discuss where to find "buried treasure" within existing contract portfolios, highlighting often-overlooked areas like aviation messaging costs, distribution forensics, and the critical importance of "material change of business" clauses.From the nuances of contractual minima to the massive return on investment provided by a well-run RFP, this episode provides a roadmap for airlines looking to achieve long-term commercial efficiency and robust leverage, even when the market is at its most volatile. Whether you are facing immediate cost pressures or preparing for upcoming renewals, this session offers essential insights into navigating the current crisis while maintaining a "keep calm and carry on" strategic focus.

Looking at how the market for airline booking engines has evolved over the past 30 years.   T2RL's Amanda Campbell and Ian Tunnacliffe talk to Srdjan Prokic of Air SerbiaIs IBE as a concept now so deeply engrained in the PSS that it should barely be considered separately.  And will or should users even notice as booking systems migrate into Offers and Orders.Mobile booking apps now surpass the web interface only allowing biometric payments, passport scanning and issuing of digital boarding passes.Will  AI agents integrate enhance or replace traditional players and systems?

Join the team at T2RL Talks for an insightful discussion on the airline industry's "slow but steady progress" toward modern retailing. In this episode Ian Tunnacliffe invites our experts Amanda Campbell and Ian Luck to break down the key findings from the May 2026 Offer Order Settle Deliver (OOSD) Status Report.Highlights of the conversation include:A "Huge Milestone" for OOSD: The team discusses Riyadh Air finally going live for sales, marking a significant moment for modern retailing technology.Industry Shifts: An analysis of the Amadeus and Tata Consultancy Services (TCS) partnership, exploring why Amadeus is now utilising third-party developers for its core systems.The AI Wave: A look at whether AI in travel is a "bubble" or a genuine disruptor, featuring updates on Sabre's new partnerships and the emergence of agentic AI in distribution.Solving the "Baggage Problem": A look at Dohop's new BagConnect product and its potential to streamline virtual interlining for low-cost carriers.The Road Ahead: A preview of the T2RL Engage 2026 conference in London, emphasizing the critical need to involve travel sellers in the transformation conversation.This episode is essential listening for anyone tracking the digital transformation of airline distribution and technology.

Ian Tunnacliffe and Amanda Campbell of T2RL and Oliver Ross, Head of Loyalty CRM and Onboard Product at KMMalta Airlines discuss aspects of loyalty technology as highlighted by the recently published report The Market for Airline Loyalty Management Systems 2026 on t2rl.net

Ian Tunnacliffe talks to T2RL's Amanda Campbell and Bert Craven on a variety of matters raised by the recently released OOSD report which tracks the modernisation of airline retailing technology. Discussion includes key recent industry developments and announcements, highlighting what they mean for airline strategy, technology, and transformation priorities.

The airline industry is embracing the biggest commercial change for a generation it's going to need some help. T2RL has worked with a group of Systems Integrators to examine what help may be available and how best to apply it to the challenge  of OOSD. Hear Ian Tunnacliffe dive into the detail with Bert Craven and Nick Moore.

Join Ian Tunnacliffe, Amanda Campbell, Ian Luck, and Bert Craven as they set the scene for the year ahead, drawing on key themes from the T2RL Industry Outlook report. The conversation opens with geopolitics and macro-economic pressures before turning to the role of AI and closing with the panel's predictions for what lies ahead.

T2RL has just published "The Travel Distribution Aggregator Market 2025" and T2RLTalks' host, Ian Tunnacliffe, joins Ian Luck, Yuna Huellou, and Amanda Campbell to discuss the report's key themes, including definitions, trends, and a look into the future of the market.

Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss the ongoing adoption of new technologies and the potential impact of AI.

The T2RL Engage 2025 Conference at Sancroft, St.Pauls was bigger and better than ever before. What made it such a success? Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss.

At T2RL Engage we will be bringing together travel sellers and airline distribution managers to think collaboratively about the big issues in modern distribution. In this discussion Ian Luck and guest Timothy O'Neil-Dunne will talk to Ian Tunnacliffe about the key topics that will be covered including the challenge of look to book, the need to improve servicing and how to ensure that payment and settlement processes keep up with the pace of change.Speakers: Ian Luck, Ian Tunnacliffe, Timothy O'Neil Dunne

Bert Craven talks to Sam Chamberlain from FLYR and Keith Martin from T2RLThe transition to OOSD will take years. Airlines and the entire ecosystem will have to adapt to a hybrid world. What are the tools that will enable them to deliver value from the early steps in the process while avoiding painful disruption?

From cryptocurrencies to open banking, the way that customers expect to pay for services is undergoing a revolution. Airlines that best meet customer expectations will have a distinct advantage in the increasingly diverse marketplace. What are the steps that they should be taking as part of their OOSD transformation to ensure that they stay ahead of the curve?Ian Tunnacliffe talks to Keith Martin of T2RL and David Jelley of CellPoint Digital ahead of the T2RL Engage 2025 conference on 22-24th September.https://www.t2rl.com/events/t2rlengage/

Airline processes have been built on a patchwork of different systems. The move to OOSD offers an opportunity to consolidate and rationalise systems and processes. In particular there should be common product catalogues, pricing systems and offer generation across all channels. What sort of savings will this generate and how can they be achieved?

Airline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?

In a wide-ranging conversation Alex Zoghlin, CEO of ATPCO, joins the T2RL team to consider the transition to OOSD. Do we have necessary and sufficient standards in place? Will truly modular solutions be feasible or will the convenience of a one-stop shop come to dominate?  Can airlines start to gain value from the first steps on the road rather than waiting for some future promised land?  ATPCO has opinions on these and many other questions.

With the publication of T2RL's annual report on the market for Revenue Management and Dynamic Pricing systems, Dieter Westerman and Rasih Ustun talk to Ian Tunnacliffe about where RM fits in the world of OOSD, the growing importance of AI capabilities and the possible pitfalls of Willingness to Pay modelling.

The business case for Offer-Order-Settle-Deliver depends on enhancing airline revenues. Some of that will come from the introduction and expansion of dynamic pricing but what are the other opportunities? Hear Justin Jander, Director Product Management, PROS  in conversation with Rasih Ustun, Jerry Foran and Ian Tunnacliffe, T2RL as they set the stage for one of the key themes of the conference in 2025, 22 - 24 September, London, enhancing revenue. 

Ian Tunnacliffe talks to Keith Martin and Ian Luck about the movements and successes highlighted by our latest publications about OOSD and retailing.

While some airlines have gone all-in on direct distribution many will be selling through the travel trade for the foreseeable future. In advance of the T2RLEngage 2024 conference, hear Ian Luck and Emma Forrest in conversation with Ian Tunnacliffe exploring how airlines and their travel agent partners can work together to unlock the value promised by OOSD. This is a key theme that will be addressed at T2RLEngage, 23 - 25 September in London. Register here to attend.Download the latest Offer, Order, Settle, Deliver Status Report summary here for more.  *Current T2RL data shows GDS NDC implementations to be between 20-40 airlines dependent on the GDS.

Changing the engines in mid-flight - the challenges of transition Everybody agrees that there will be long transition period before Offer, Order, Settle, Deliver (OOSD) is adopted universally. This will impact business process and technology alike. In this conversation we identify some of the key challenges in keeping one foot in the old world and one in the new. Hear Ian Tunnacliffe, T2RL and Mike Tansey, Growth Markets Travel Industry Leader, Accenture discussing the challenges. Register for the conference HERE

Can the DCS still deliver? If airlines are to achieve the full benefits of the move to Offers and Orders then the systems that manage the point of delivery must evolve. In this discussion we will consider whether today's DCS can evolve to meet the requirements or if we need a fresh start. Hear Shawn Richards, CEO Ink Innovation in discussion with Ian Tunnacliffe, T2RL as they explore the details. Register for the conference HERE

It sounds simple to include all the information about a customer's interaction with an airline in a single retail-style Order. But 60 years of refinement to processes built on PNRs and tickets mean that there is a definite devil in the detail.  Listen to Bert Craven, Jonathan Hutchinson and Ian Tunnacliffe from T2RL in discussion with Sally Gethin, Aviation journalist & Commentator at Gethin's Inflight News discussing what Orders will look like and how they need to be managed.

As the airline industry moves towards modern retailing and distribution using OOSD the subject of payments becomes more important. Payments experts Pascal Burg and Anna Almqvist talk to Ian Tunnacliffe about the growing importance of payment orchestration and the options that airlines have about whether to buy in solutions or to build their own. Both Anna and Pascal will be continuing the conversation at T2RL Engage 2024 in September. Registration is now open at https://eu.avolio.swapcard.com/T2RLEngage2024/registrations/Start%20General%20Registration_mc=t2rlcom

In 2023, passenger volumes closely approached pre-pandemic levels, as detailed in our latest comprehensive Global Passenger Volumes 2023 review. T2RL projections for 2024 are between 4.5 and 4.8 billion passengers boarded. This year may be pivotal for the drive to shift from EDIFACT to New Distribution Capability (NDC). The level of awareness of NDC among sellers, distributors, and IT vendors is getting higher. In our second OOSD update in 2024 we concentrated on the IATA standards NDC and ONE Order, but over time it has become clear that these are just two aspects of a wider-ranging move to a more retail-oriented approach by the world's airlines. In this podcast Ian Tunnacliffe is joined by Bert Craven and Ian Luck to unpick the detail on market initiatives and developments to modernise airline sales and fulfilment technology.Download the free summary report https://insight.t2rl.com/OOSD-Status-Report-May-2024/summaryreportrequest.html

In the lead up to the T2RLEngage 2024 industry conference - The New Reality of Travel Retailing - we will addressing some of the key themes to be addressed in the conference agenda. Airlines have developed sophisticated techniques to optimise the revenue they can obtain from their inventory of seats for sale. How many of those techniques will still be applicable as we move into a world where every Offer is uniquely constructed on demand? Moderator Ian Tunnacliffe and his guest expert speakers Rasih Ustun and Jerry Foran consider how today's revenue management will evolve into tomorrow's dynamic Offer construction. Download the conference brochure to find out more, ⁠https://insight.t2rl.com/T2RLEngage-Brochure/brochurerequest.html⁠ © 2024 T2RL, Travel Technology Research Ltd.

Join industry experts, Ian Tunnacliffe, SVP Consulting T2RL, Yuna Huellou, VP Distribution, T2RL  and Timothy O'Neil-Dunne, T2Impact LLC as they discuss the insights and findings from interviews T2RL conducted between October 2023 and January 2024 with Travel Seller organisations, as they unpick perspectives from key players in the Travel Seller community on the current changes to our industry. The research report records valuable lessons learnt from experiences so far. What are the insights to help shape the transition to OOSD (Offer, Order, Settle, Deliver) which is in its early stages? Speakers:Ian Tunnacliffe, SVP Consulting & Editor in ChiefYuna Huellou, VP Distribution T2RLTimothy O'Neil-Dunne, T2Impact LLCLink to download report: https://insight.t2rl.com/Voice-of-the-Travel-Seller-2024/reportrequest.html © 2024 T2RL, Travel Technology Research Ltd.

Welcome to the first T2RLTALKS podcast in 2024 as we unpack the insights from our latest quarterly report, providing a comprehensive overview of the trends and developments in the airline industry's journey towards retailing transformation with Offer / Order / Settle / Deliver (OOSD). In this episode, host Ian Tunnacliffe is joined by Bert Craven, Deputy CEO and Ian Luck President, Airline Distribution, T2RL, to  delve into the details of new implementations and IT developments that airlines and vendors are adopting to reshape the market landscape. What opportunities and challenges do airlines and vendors face as they navigate this evolving retailing environment? Download the free summary report at ⁠⁠⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

IT Services in the airline industry are changing. The industry has moved from an off-line economy to a digital, always on, economy and is rapidly evolving further into an online retail economy with the transition to Offer / Order / Settle / Deliver (OOSD). The criticality of IT being always on has never been more apparent. IT services for airlines need to be fit for business purpose. Governance through service management and effective service levels are broadening comprehensively, to cater for the modularisation that OOSD allows. In fact the significance of Service Management and Service Levels is becoming critical. Hear Paul Heber, VP Service Management, T2RL and Sean Lynch, MD Architecture, Southwest Airlines exploring the evolving requirements with host Ian Tunnacliffe, SVP Consulting & Editor-in-Chief, T2RL. Download the free summary report at ⁠⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

T2RL has just published its market report on NDC aggregators. These companies are taking an increasingly important role in the distribution landscape but there are still a lot of questions about how they will develop over the next few years. In this edition of T2RL Talks, Ian Luck, Yuna Huellou and Ian Tunnacliffe discuss the state of the market today and speculate a little about where it is going. Download the summary report at ⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In this episode we recap the highlights and key insights from the recent T2RLEngage conference. After three days of captivating presentations and stimulating discussions, it's time to distill the most crucial takeaways and explore what they signify for the industry going forward. Host, Ian Tunnacliffe, is joined by Bert Craven, Ian Luck, and Lois Niessen, all from T2RL. Together, they unpack the most significant moments, trends, and revelations that emerged. Download the summary report at ⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

The future of airline retail is coming and we're diving into the current status of Offer, Order, Settle, Deliver (OOSD) in our latest episode. Join industry experts Bert Craven, Ian Luck and Ian Tunnacliffe, as they dissect the OOSD Market Status report, which sheds light on the ongoing shift within airlines towards a more retail-focused approach and how this impacts travel sellers. Download the summary report at ⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In this episode we delve into our Irregular Operations Management (IROPS) Report and lift the lid on what's been changing in IROPS management, discussing various approaches airlines can follow to make sure that they are adapting capabilities in line with the changing operations environment and developments in technology. Hear Bert Craven in conversation with our report authors Ira Gershkoff and Jim DeYoung. Download the summary report at ⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

Our Transformation Series Report 4 analyses the impact of the airline technology transformation on those organisations that sell on behalf of the airlines, primarily travel agents of various kinds including the large Online Travel Agencies (OTAs), the major Travel Management Companies (TMCs), which manage most travel on behalf of large corporations, and the retail travel agencies that serve a mix of business, leisure and inclusive tour travel.Hear Ian Tunnacliffe and Ian Luck,  T2RL with Nicola Ping, Global Manager, Travel Distribution, Flight Centre Travel Group discussing the challenges and implications for travel sellers. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In our third podcast we continue the focus on our Transformation report series, considering the level of investment that will be needed to achieve digital transformation and the potential cost benefits that will be available once the process is complete.  Hear Ian Tunnacliffe dive into the detail with industry experts Richard Clarke and Nathalie Geurden  Download the summary report at ⁠⁠t2rl.com/reports⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

This second podcast focusing on our Transformation report series considers the challenges of a transition period that is likely to last at least a decade, possibly longer. Transition is a journey not an event, what will happen to standards during this period? How will transition strategies be shaped? How will business processes be impacted, as legacy and new technology run concurrently for prolonged periods? Hear Ian Tunnacliffe, Bert Craven, Jonathan Hutchinson and Francois Weissert share their thoughts on these challenges. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

As the industry takes off on the journey to Offer, Order, Settle and Deliver, our new Transformation Series of reports will be charting the path to implementation for airlines, tech providers and travel sellers. Part 1 focuses on describing the environment around Order Management and how it differs from today's world and some of the reasons why this change is happening now. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

How is the market for Airline loyalty evolving to maximise customer engagement and acquire rich data for enhanced offer management?  Hear Ian Tunnacliffe, Yuna Huellou and Stephanie Garner discussing how airlines are staying top of mind with travellers in 2023 and touching on key points from our latest loyalty report 2023, which explores market trends, vendor and technology advancements.  Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

Welcome to T2RLTalks, a conversation on key developments impacting the industry during 2022, including COVID-19, Ukraine conflict, the drive for sustainability and implications for airline technology and distribution. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.