T2RLTalks

Airline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?

In a wide-ranging conversation Alex Zoghlin, CEO of ATPCO, joins the T2RL team to consider the transition to OOSD. Do we have necessary and sufficient standards in place? Will truly modular solutions be feasible or will the convenience of a one-stop shop come to dominate?  Can airlines start to gain value from the first steps on the road rather than waiting for some future promised land?  ATPCO has opinions on these and many other questions.

With the publication of T2RL's annual report on the market for Revenue Management and Dynamic Pricing systems, Dieter Westerman and Rasih Ustun talk to Ian Tunnacliffe about where RM fits in the world of OOSD, the growing importance of AI capabilities and the possible pitfalls of Willingness to Pay modelling.

The business case for Offer-Order-Settle-Deliver depends on enhancing airline revenues. Some of that will come from the introduction and expansion of dynamic pricing but what are the other opportunities? Hear Justin Jander, Director Product Management, PROS  in conversation with Rasih Ustun, Jerry Foran and Ian Tunnacliffe, T2RL as they set the stage for one of the key themes of the conference in 2025, 22 - 24 September, London, enhancing revenue. 

Ian Tunnacliffe talks to Keith Martin and Ian Luck about the movements and successes highlighted by our latest publications about OOSD and retailing.

While some airlines have gone all-in on direct distribution many will be selling through the travel trade for the foreseeable future. In advance of the T2RLEngage 2024 conference, hear Ian Luck and Emma Forrest in conversation with Ian Tunnacliffe exploring how airlines and their travel agent partners can work together to unlock the value promised by OOSD. This is a key theme that will be addressed at T2RLEngage, 23 - 25 September in London. Register here to attend.Download the latest Offer, Order, Settle, Deliver Status Report summary here for more.  *Current T2RL data shows GDS NDC implementations to be between 20-40 airlines dependent on the GDS.

Changing the engines in mid-flight - the challenges of transition Everybody agrees that there will be long transition period before Offer, Order, Settle, Deliver (OOSD) is adopted universally. This will impact business process and technology alike. In this conversation we identify some of the key challenges in keeping one foot in the old world and one in the new. Hear Ian Tunnacliffe, T2RL and Mike Tansey, Growth Markets Travel Industry Leader, Accenture discussing the challenges. Register for the conference HERE

Can the DCS still deliver? If airlines are to achieve the full benefits of the move to Offers and Orders then the systems that manage the point of delivery must evolve. In this discussion we will consider whether today's DCS can evolve to meet the requirements or if we need a fresh start. Hear Shawn Richards, CEO Ink Innovation in discussion with Ian Tunnacliffe, T2RL as they explore the details. Register for the conference HERE

It sounds simple to include all the information about a customer's interaction with an airline in a single retail-style Order. But 60 years of refinement to processes built on PNRs and tickets mean that there is a definite devil in the detail.  Listen to Bert Craven, Jonathan Hutchinson and Ian Tunnacliffe from T2RL in discussion with Sally Gethin, Aviation journalist & Commentator at Gethin's Inflight News discussing what Orders will look like and how they need to be managed.

As the airline industry moves towards modern retailing and distribution using OOSD the subject of payments becomes more important. Payments experts Pascal Burg and Anna Almqvist talk to Ian Tunnacliffe about the growing importance of payment orchestration and the options that airlines have about whether to buy in solutions or to build their own. Both Anna and Pascal will be continuing the conversation at T2RL Engage 2024 in September. Registration is now open at https://eu.avolio.swapcard.com/T2RLEngage2024/registrations/Start%20General%20Registration_mc=t2rlcom

In 2023, passenger volumes closely approached pre-pandemic levels, as detailed in our latest comprehensive Global Passenger Volumes 2023 review. T2RL projections for 2024 are between 4.5 and 4.8 billion passengers boarded. This year may be pivotal for the drive to shift from EDIFACT to New Distribution Capability (NDC). The level of awareness of NDC among sellers, distributors, and IT vendors is getting higher. In our second OOSD update in 2024 we concentrated on the IATA standards NDC and ONE Order, but over time it has become clear that these are just two aspects of a wider-ranging move to a more retail-oriented approach by the world's airlines. In this podcast Ian Tunnacliffe is joined by Bert Craven and Ian Luck to unpick the detail on market initiatives and developments to modernise airline sales and fulfilment technology.Download the free summary report https://insight.t2rl.com/OOSD-Status-Report-May-2024/summaryreportrequest.html

In the lead up to the T2RLEngage 2024 industry conference - The New Reality of Travel Retailing - we will addressing some of the key themes to be addressed in the conference agenda. Airlines have developed sophisticated techniques to optimise the revenue they can obtain from their inventory of seats for sale. How many of those techniques will still be applicable as we move into a world where every Offer is uniquely constructed on demand? Moderator Ian Tunnacliffe and his guest expert speakers Rasih Ustun and Jerry Foran consider how today's revenue management will evolve into tomorrow's dynamic Offer construction. Download the conference brochure to find out more, ⁠https://insight.t2rl.com/T2RLEngage-Brochure/brochurerequest.html⁠ © 2024 T2RL, Travel Technology Research Ltd.

Join industry experts, Ian Tunnacliffe, SVP Consulting T2RL, Yuna Huellou, VP Distribution, T2RL  and Timothy O'Neil-Dunne, T2Impact LLC as they discuss the insights and findings from interviews T2RL conducted between October 2023 and January 2024 with Travel Seller organisations, as they unpick perspectives from key players in the Travel Seller community on the current changes to our industry. The research report records valuable lessons learnt from experiences so far. What are the insights to help shape the transition to OOSD (Offer, Order, Settle, Deliver) which is in its early stages? Speakers:Ian Tunnacliffe, SVP Consulting & Editor in ChiefYuna Huellou, VP Distribution T2RLTimothy O'Neil-Dunne, T2Impact LLCLink to download report: https://insight.t2rl.com/Voice-of-the-Travel-Seller-2024/reportrequest.html © 2024 T2RL, Travel Technology Research Ltd.

Welcome to the first T2RLTALKS podcast in 2024 as we unpack the insights from our latest quarterly report, providing a comprehensive overview of the trends and developments in the airline industry's journey towards retailing transformation with Offer / Order / Settle / Deliver (OOSD). In this episode, host Ian Tunnacliffe is joined by Bert Craven, Deputy CEO and Ian Luck President, Airline Distribution, T2RL, to  delve into the details of new implementations and IT developments that airlines and vendors are adopting to reshape the market landscape. What opportunities and challenges do airlines and vendors face as they navigate this evolving retailing environment? Download the free summary report at ⁠⁠⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

IT Services in the airline industry are changing. The industry has moved from an off-line economy to a digital, always on, economy and is rapidly evolving further into an online retail economy with the transition to Offer / Order / Settle / Deliver (OOSD). The criticality of IT being always on has never been more apparent. IT services for airlines need to be fit for business purpose. Governance through service management and effective service levels are broadening comprehensively, to cater for the modularisation that OOSD allows. In fact the significance of Service Management and Service Levels is becoming critical. Hear Paul Heber, VP Service Management, T2RL and Sean Lynch, MD Architecture, Southwest Airlines exploring the evolving requirements with host Ian Tunnacliffe, SVP Consulting & Editor-in-Chief, T2RL. Download the free summary report at ⁠⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

T2RL has just published its market report on NDC aggregators. These companies are taking an increasingly important role in the distribution landscape but there are still a lot of questions about how they will develop over the next few years. In this edition of T2RL Talks, Ian Luck, Yuna Huellou and Ian Tunnacliffe discuss the state of the market today and speculate a little about where it is going. Download the summary report at ⁠⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In this episode we recap the highlights and key insights from the recent T2RLEngage conference. After three days of captivating presentations and stimulating discussions, it's time to distill the most crucial takeaways and explore what they signify for the industry going forward. Host, Ian Tunnacliffe, is joined by Bert Craven, Ian Luck, and Lois Niessen, all from T2RL. Together, they unpack the most significant moments, trends, and revelations that emerged. Download the summary report at ⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

The future of airline retail is coming and we're diving into the current status of Offer, Order, Settle, Deliver (OOSD) in our latest episode. Join industry experts Bert Craven, Ian Luck and Ian Tunnacliffe, as they dissect the OOSD Market Status report, which sheds light on the ongoing shift within airlines towards a more retail-focused approach and how this impacts travel sellers. Download the summary report at ⁠⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In this episode we delve into our Irregular Operations Management (IROPS) Report and lift the lid on what's been changing in IROPS management, discussing various approaches airlines can follow to make sure that they are adapting capabilities in line with the changing operations environment and developments in technology. Hear Bert Craven in conversation with our report authors Ira Gershkoff and Jim DeYoung. Download the summary report at ⁠⁠⁠⁠t2rl.com/reports⁠⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

Our Transformation Series Report 4 analyses the impact of the airline technology transformation on those organisations that sell on behalf of the airlines, primarily travel agents of various kinds including the large Online Travel Agencies (OTAs), the major Travel Management Companies (TMCs), which manage most travel on behalf of large corporations, and the retail travel agencies that serve a mix of business, leisure and inclusive tour travel.Hear Ian Tunnacliffe and Ian Luck,  T2RL with Nicola Ping, Global Manager, Travel Distribution, Flight Centre Travel Group discussing the challenges and implications for travel sellers. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

In our third podcast we continue the focus on our Transformation report series, considering the level of investment that will be needed to achieve digital transformation and the potential cost benefits that will be available once the process is complete.  Hear Ian Tunnacliffe dive into the detail with industry experts Richard Clarke and Nathalie Geurden  Download the summary report at ⁠⁠t2rl.com/reports⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

This second podcast focusing on our Transformation report series considers the challenges of a transition period that is likely to last at least a decade, possibly longer. Transition is a journey not an event, what will happen to standards during this period? How will transition strategies be shaped? How will business processes be impacted, as legacy and new technology run concurrently for prolonged periods? Hear Ian Tunnacliffe, Bert Craven, Jonathan Hutchinson and Francois Weissert share their thoughts on these challenges. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

As the industry takes off on the journey to Offer, Order, Settle and Deliver, our new Transformation Series of reports will be charting the path to implementation for airlines, tech providers and travel sellers. Part 1 focuses on describing the environment around Order Management and how it differs from today's world and some of the reasons why this change is happening now. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

How is the market for Airline loyalty evolving to maximise customer engagement and acquire rich data for enhanced offer management?  Hear Ian Tunnacliffe, Yuna Huellou and Stephanie Garner discussing how airlines are staying top of mind with travellers in 2023 and touching on key points from our latest loyalty report 2023, which explores market trends, vendor and technology advancements.  Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.

Welcome to T2RLTalks, a conversation on key developments impacting the industry during 2022, including COVID-19, Ukraine conflict, the drive for sustainability and implications for airline technology and distribution. Download the summary report at ⁠⁠⁠t2rl.com/reports⁠⁠⁠ © 2024 T2RL, Travel Technology Research Ltd.