The Interior Collective

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A podcast for the business of beautiful living presented by IDCO Studio. Equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice, from experts you already trust. Season 1 has a star studded line up including Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Kelli Lamb, Gail Davis, Lindsey Borchard, Lauren Liess, Beth Diana Smith, Amber Lewis and so many more. We’ve assigned each guest a specific topic, for truly actionable, inspiring and strategic takeaways from each episode.

IDCO Studio


    • Mar 31, 2023 LATEST EPISODE
    • weekly NEW EPISODES
    • 46m AVG DURATION
    • 27 EPISODES


    Search for episodes from The Interior Collective with a specific topic:

    Latest episodes from The Interior Collective

    Becca Interiors: How to Source Everything

    Play Episode Listen Later Mar 31, 2023 46:04


    Becca Interiors: How to Source Everything Episode Details After years of light, bright, and airy design trends, we’re finally seeing the industry embrace color, pattern, and vintage goods in a big way. Today’s guest has always used these features thoughtfully, in a way that feels collected, warm, and full of character. Becca Casey of Becca Interiors is joining me to dig into two really critical topics for running an interior design business. From walking us through sourcing all the things, to the systems and processes required for contractors and builders to execute her beautifully nuanced designs, Becca is so generously sharing the details in this jam-packed episode. In this episode, Becca and I discuss: How to use color and pattern with intention Reliable sources for quality interior furnishings How to find the right trade partners Which items are best to source from trade partners How to ensure a vintage piece is authentic and high quality Tips for building relationships with vendors and artists The best practices for working with contractors and builders How to foster close working relationships with builders and contractors And more! Software + Services IDCO Contractor Welcome Guide Paint + Wallpaper Farrow & Ball Benjamin Moore Bennison Fabrics Lewis and Wood Antoinette Poisson Cabbage & Roses Antique Flea Markets The Annual Cotswold Art & Antiques the Shepton Mallet Antique Fair Arding Antiques and Collector Fair

    Kate Abt: When Your Signature Style Trends

    Play Episode Listen Later Mar 24, 2023 36:47


    Kate Abt: When Your Signature Style Trends Episode Details In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming. Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients. So what happens when your look starts trending? Can you still stand out in a sea of lookalikes? Today’s guest is helping us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends. In this episode, Kate and I discuss: How to identify your signature style How interior design trends evolve over time Which elements in a design are important to remain timeless How to combat the pressure to follow trending styles Finding the balance between fresh design and trending design Tips for attracting your ideal clients And more! Mentioned in This Episode:The Expert Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can follow along with Kate on Instagram, Pinterest, and discover more of her work on her website. SHOW NOTES The Interior Collective:

    Arvin Olano: Elevated Video Content for Interior Designers

    Play Episode Listen Later Mar 17, 2023 56:55


    Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, content planning, tips for outsourcing, monetizing video content and so much more. In this episode, Arvin and I discuss: Why video content is valuable for interior designers How to make the most of a film day How to create an editorial calendar Best tips for getting comfortable in front of a camera YouTube best practices How to push through creative burnout The importance of trends in video production And more! Mentioned in This Episode:RUGS USA Collab Vlogging Camera Final Cut Pro TutorialVideo Editing Terms Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can fo

    Laura Hodges: Leaning into Sustainable, Ethical Design

    Play Episode Listen Later Mar 10, 2023 45:25


    Laura Hodges: Leaning Into Sustainable, Ethical Design Episode Details. It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. In this episode, Laura and I discuss: How to forge a path to sustainable design How sustainable design impacts a home’s livability How to encourage clients to accept ethical design Best practices for repurposing and reusing materials Which elements of interior design work are well recycled Impactful sustainability practices interior designers should implement And more! Mentioned in This Episode: U.S. Green Building Council / LEED WebsiteSustainable Furnishings Council / Green AP Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can follow along with Laura on Instagram, and discover more of her work on her website.

    Renee Bush: Brand Strategy & Positioning for Interior Designers

    Play Episode Listen Later Mar 3, 2023 56:52


    Renee Bush: Brand Strategy & Positioning for Interior Designers Episode Details. In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life. In this episode, Renee and I discuss: How to best identify your business goals What an ideal client means to an interior designer Why identifying a target audience is valuable The purpose of finding your unique differentiator How to find your unique differentiator 5 key steps to identify, clarify, and target your ideal clients And more! Mentioned in This Episode: Light & Dwell Studio McGee Boxwood Ave Interiors Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can follow along with Renee on Instagram, and discover more of her work on her website. SHOW NOTES The Interior Collective:

    Carley Page Summers: Styling for Photoshoots vs. Styling for Living

    Play Episode Listen Later Feb 24, 2023 49:43


    Carley Page Summers: Styling for Photoshoots vs. Styling for Living Episode Details. The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her refined editorial eye and skill for crafting a visual narrative to her interior design projects and her work is simply unmatched. Today, Carley is walking us through the key differences between styling interiors for photo, video, and lifestyle applications. In this episode, Carley and I discuss: How different art forms can inform and inspire interior design The primary differences between interior design and interior styling Skill sets required for interior styling, photography, and design How to style spaces for lifestyle applications How finishes and materials evoke emotion Tips for a positive collaboration between designers and stylists How to successfully prepare for a photoshoot The anatomy of a perfect shot list Capturing interiors on photo and video And more! Mentioned in This Episode: Virtual Design Services on The Expert Book - Sacred Spaces River & Bord Collection Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify,

    Chango & Co: Finding Joy in Social Media Marketing

    Play Episode Listen Later Feb 17, 2023 52:30


    Chango & Co: Finding Joy in Social Media Marketing Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover. In this episode, Susana and I discuss: Which social media platforms interior designers should invest in How to balance social media and running a business Creating and maintaining an editorial calendar Social media tools for interior designers How to review social media analytics Sustainable engagement strategies for designers Managing dms about product sources How to find a community on social media Best practices for using Instagram engagement tools How to budget for content creation How to curate a grid that showcases your aesthetic And more! Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our

    Unique Kitchens & Baths: Custom Cabinetry Crash Course

    Play Episode Listen Later Feb 10, 2023 39:51


    Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a business from the ground up Diversifying business services as your business grows The behind the scenes of creating custom cabinetry Managing accelerated project timelines Life-changing kitchen functionality hacks Upcoming kitchen trends How to work with UKB as an interior designer How to estimate pricing for detailed projects Managing client budget expectations And more! CONNECT WITH TANYA Website Instagram Virtual Design Services Showrooms The Austin Tudor Kitchen Design Process The Latest Austin Tudor Kitchen Update CABINETRY COLLABORATIONS Lauren Liess Lauren Liess Podcast Episode Light & Dwell L

    Yond Interiors: The Logistics of Distance Design

    Play Episode Listen Later Feb 3, 2023 58:14


    Yond Interiors: The Logistics of Distance Design Episode Details. In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience. Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America. Julia’s interiors have been nationally recognized, for good reason, and she has so much knowledge to share with us today. In this episode, Julia and I discuss: Rebranding an interior design business Expanding and hiring a team How to work with clients Breaking into distance design Balancing in-person and distance design projects The impact of social media on client inquiries What’s included in full-service distance design How distance design differs from local projects How to vet long-distance inquiries Pricing for long-distance client consultations How to get proper plans from a distance Presenting to long-distance clients Deliverables for distance design Arranging and billing for site visits How to prep for a long-distance install And more! Mentioned in This Episode: Shore Creative Growing Your Team with Marie Flanigan Website Templates for Interior Designers Design Camp Better Homes and Garden’s Home Tour Tips to Gettin

    Light & Dwell: Defining Your Signature Style

    Play Episode Listen Later Jan 27, 2023 60:32


    Light & Dwell: Defining Your Signature Style Episode Details. It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online. In this episode, Aymee, Molly, and I discuss: How to work with a business partner Defining a corporate business structure with two lead designers How to define your signature style What influences design style evolutions How to intentionally elevate your brand over time How to evolve your style alongside your business How to navigate social media authentically The importance of a signature style when attracting clients And more! Mentioned in This Episode: Dada Goldberg Dwell Well Furniture Jake Arnold Podcast Interview Nebraska Lake House Project Design Camp Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can follow along with Light & Dwell on

    Alison Giese: Interior Design as Your 2nd(+) Career

    Play Episode Listen Later Jan 20, 2023 39:04


    Alison Giese: Interior Design As Your 2nd(+) Career Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50s is out of the question, today’s guest is here to tell you that it’s never too late to break into the industry. Award-winning interior designer Alison Giese found her passion for design after making two major career changes and she’s sharing her tips for breaking into the interior design industry, and creating a sustainable, thoughtful business with longevity. In this episode, Alison and I discuss: Getting into the interior design industry How to overcome fear of failure Social media marketing Helpful skills for the design industry How to avoid ageism How to stay relevant while maintaining a unique perspective What an interior design career trajectory looks like Setting client boundaries and expectations And more! Mentioned in this episode: Alison Giese on How to Decorate Podcast Clara Jung’s Podcast Episode Erika Powell of Urban Grace Bunny Williams Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website

    Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce

    Play Episode Listen Later Jan 13, 2023 51:06


    Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well. In this episode, Bria Hammel and I discuss: First steps in starting a business Handling stress as a business owner How to maintain a small but nimble team How to conservatively approach times of economic uncertainty Pivoting as a business owner The process of opening an e-commerce shop Commerce startup costs Pop up shops as a way to test brick and mortar locations E-design service opportunities and benefits Design consultations And more! Mentioned in this episode: SOFTWARE & SERVICES Designer for a Day Custom Shopify Development EOS: Entrepreneurial Operating System Quick Books NetSuite Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify,

    Heidi Caillier: Going Against the Grain

    Play Episode Listen Later Jan 6, 2023 35:55


    Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss: The importance of controlling the work that you show in your portfolio Choosing and collaborating with a photographer Where to submit projects for publication Print versus digital Curating your social media feed Where to find inspiration and how to use it Evolving your aesthetic and challenging yourself creatively How to approach trends Tailoring a project for the client and understanding their vision And more! Mentioned in this episode: MAGAZINES VERANDA Rue Mag Elle Decor Architectural Digest The World of Interiors Homes and Gardens House and Garden Frederic Magazine Luxe Interiors + Design FEATURES Architectural Digest Studio McGee Amber Interiors

    Brittney Vier: Financial Planning for Interior Designers

    Play Episode Listen Later Dec 23, 2022 61:13


    BONUS EPISODEBrittney Vier: Financial Planning for Interior DesignersAs an interior designer running your own studio, the finances can feel overwhelming. From taxes to payroll, there are so many things to consider. Today’s guest, Brittney Vier, is answering all the most important, the most confusing, and even just the “Where do I start?” questions. This virtual bookkeeper for interior designers shares tips on how not to leave money on the table, ways to ensure your business can stay afloat during times of uncertainty, and who should make up your financial team. Plus, Brittney shares what we can do now, before the end of year, to prepare for a stress-free tax season in this BONUS episode of The Interior Collective.In this episode, Brittney Vier and I discuss: The differences between + how to read financial statements Business entity structures + how they relate to finance Which finance experts to hire and when The best accounting software Budgets, forecasts, and projections Setting financial goals Setting salaries Expenses you can cut back on Where designers often leave money on the table The year end financial checklist Tax deductions How to prepare for tax season Mentioned in this episode: American Express (AMEX) Chase Wells Fargo Gusto ADP Quickbooks Xero Lindsey Brooke Design Design Camp Studio Designer Design Day Service Product From IDCO Studio

    Beth Smith: Transitioning from Side Gig to Full Time Interior Designer

    Play Episode Listen Later Jul 28, 2022 51:13


    So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way. Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking night classes working around her day job. Her interior design career started as a side hustle before she left accounting to start Beth Diana Smith Interior Design. Her designs use expertly curated art, layered textured, bold patterns, and colors to create uniquely sophisticated, layered and luxurious residential designs. Beth has been on NBC and HGTV, and you've seen her work featured in various outlets, including House Beautiful, Elle Decor, Real Simple, Lonny Magazine, Domino, The Wall Street Journal, and the Business of Home.

    Anastasia Casey: Managing Your Interior Design Business

    Play Episode Listen Later Jul 21, 2022 36:07


    Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot. In This Episode, I'm covering: Our favorite client management software, Dubsado Why we insist on using Google Drive, not Dropbox Filing organization and naming conventions Team communication + inbox zero Why you should be using Canva Interior design studio job descriptions + titles Defining company policies + benefits Studio Handbooks New Hire Tutorials + Checklist In full transparency, I spent the majority of 2021 hashing out every detail of my business, defining our company culture, putting new policies in place and building up industry leading benefits for my team. We were lucky enough to bring in a corporate strategist to help us research, define and implement the most useful practices of large companies, on a small scale. This year, we’ve put it all to paper and created a plug and play template for you to adapt in your own design firm. A quality company culture and smoothly operating business is key to profitability and longevity. Skip back to Episode 2 as I break down the perfect Client Experience for interior designers, but today we’ll pick up where that leaves off with automations and key softwares. I wish I could tell you there is one software program that we suggest for everything but that is just not the case, and I am ok with that. I would rather use a program that was really good at a couple things, than a program that tries to do so much, it doesn’t do anything well. Before we dig in, just a reminder that today's full transcript, show notes, links and products are all available on our website at www.idco.studio/podcast. I encourage you to listen now, then go back and read to make notes. That’s enough intro - let’s dig into our must have softwares, starting with my personal favorite, Dubsado. IDCO would not exist today without Dubsado and as I’ve learned more from our interior design clients and their process, I’ve figured out the best way to utilize Dubsado for interior designers. Before using

    Shea McGee: Strategic Growth as an Interior Designer

    Play Episode Listen Later Jul 14, 2022 41:16


    This highly anticipated episode of The Interior Collective digs deep into Shea McGee's blueprints for strategic growth, practices for productivity, and insights on incorporating video within your marketing strategy. We welcome Shea McGee Founder and Creative Director of Studio McGee, McGee & Co., author, and Netflix's Emmy Nominated Dream Home Makeover. Over the last eight years, we’ve watched Shea McGee grow her interior design business into a powerhouse lifestyle brand centered around approachability and beautiful living alongside her husband, Syd. Today’s episode of The Interior Collective digs deep into Shea’s strategic growth, her practices for productivity and insights to incorporating video into your marketing strategy as an interior designer. I’ve had the pleasure of knowing Shea for years now as we’ve interviewed her on the blog, and today, I’m so excited to bring that conversation to the podcast. In this episode, Shea and I discuss: Dynamics of working with your partner The transitions from design studio in

    Blair Moore: Breaking Into Short Term Rentals as an Interior Designer

    Play Episode Listen Later Jul 7, 2022 44:22


    Since the beginning of the pandemic, it feels like every designer out there - myself included - is branching out to beautiful AirBnBs as fun little getaways. Stretching their design muscles, enjoying some time away from the office, and hoping to turn a little profit. We’re bringing in interior designer and short term rental maven, Blaire Moore, to discuss the ins and outs of making high-end short term rentals profitable as a designer. Balancing a thriving interior design business, running a small fleet of luxury boutique stays, launching a bespoke e-commerce line, starring on her very own episode of Magnolia Network’s “Point of View” - Blaire Moore is both maverick, muse and magician. She’s mastered the art of a family business and unpretentious luxury. Don’t miss this episode of The Interior Collective if you’re looking to diversify your revenue streams as an interior designer. We’re welcoming interior designer and luxury hospitality maven, Blair Moore of Moore House Design and Moore House Family, to discuss diversifying your revenue streams as a designer with high-end short term rental properties. Since the onset of the pandemic, it feels like every designer - myself included - is branching out to beautiful vacation rental properties. It's become an opportunity to stretch some design muscles, enjoy time away from the office, and turn a profit. We're bringing in interior designer and short-term rental maven Blair Moore to discuss the ins and outs of making high-end short-term rentals profitable as a designer. Balancing a thriving interior design business, running a small fleet of luxury boutique stays, launching a bespoke e-commerce line, and starring on her very own episode of Magnolia Network's Point of View series, Blair Moore is a maverick, muse, and magician. She's mastered the art of a family business and unpretentious luxury. I'm

    Lauren Liess: Expanding from Designer to Lifestyle Brand

    Play Episode Listen Later Jun 30, 2022 39:34


    The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.

    Lindsey Borchard: Pricing as an Interior Designer

    Play Episode Listen Later Jun 23, 2022 56:58


    The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best friend is divulging all her secrets to a successful and lucrative interior design studio. Lindsey is committed to transparency in the industry and candidly explains her pain points of pricing and the three phase system she’s built to making sure no money is left on the table as an interior designer. Tune in to this episode of The Interior Collective for an exclusive look at our most popular keynote session of Design Camp. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lindsey Borchard of Lindsey Brooke Design.

    pricing interior designers borchard designcamp
    Gail Davis: Redefining Traditional Style

    Play Episode Listen Later Jun 16, 2022 52:20


    Today on The Interior Collective, we’re reframing the definition of Traditional Interiors. What has predominantly been a white, euro-centric definition of traditional design is finally being dismantled with the recent showcasing of Black and BIPOC voices and their work in the industry. Traditions aren’t a universal thing, so Traditional Design shouldn’t be either. We’re chatting with renowned interior designer and fellow podcaster, Gail Davis as she shares what traditional interiors mean to her and the way traditional design should make you feel. Gail also guides us through her greatest lessons learned in interior design school and how she translates them into traditional design today. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Gail Davis of Gail Davis Designs.

    Jake Arnold: How He Started Landing Dream Clients

    Play Episode Listen Later Jun 9, 2022 61:06


    Landing dream projects with ample budgets can feel out of reach. AD 100 Interior Designer and Co-Founder of The Expert, Jake Arnold walks us through his journey to celebrity status and every struggle along the way. A self-admitted work-in-progress, Jake Arnold advises that persistence is key. Success is 1 part luck, 2 parts design, Jake refuses to be looked over. Find inspiration in Jake Arnold's creative process, re-use Jake's strategy for getting noticed, and take notes on the countless words of wisdom he shares in this special inaugural episode of The Interior Collective.The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Jake Arnold of The Expert and Studio Jake Arnold.

    Clara Jung: Client Service Quality with Team Growth

    Play Episode Listen Later Jun 2, 2022 45:41


    As a follow up to Episode 2, The Interior Collective is breaking down how to maintain that perfect client process as your team (and workload) grows. Clara Jung, Principal of Banner Day, is joining us from The Bay Area as one of House Beautiful’s Next Wave Designers. Clara was IDCO Studio’s first interior design client and really the catalyst to making IDCO what it is today. She has successfully grown her team into a full service boutique interior design studio with both in-person and remote full time employees. Her former career as a corporate attorney has paved the way for always perfecting systems and processes that result in the highest caliber of client service.The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Clara Jung of Banner Day.

    Kelli Lamb: How to Get Published in Both Print + Digital

    Play Episode Listen Later May 26, 2022 59:17


    Unpopular opinion - digital press can actually be MORE valuable than print press these days for interior designers. While being published in the pages of a glossy magazine can be the pinnacle of press for designers, I honestly question how much traffic is actually getting driven to the source. On today’s episode of The Interior Collective, we welcome Kelli Lamb, Editorial Director of Rue Magazine, as she walks us through the benefits of both print and digital press. We’ll then take it a step further and share the perfect publication pitch process, so you can handle your own PR, without the need for a publicist.The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Kelli Lamb of Rue Magazine.

    Anastasia Casey: Perfecting Your Client Process

    Play Episode Listen Later May 19, 2022 38:31


    Season 1 | Episode 2 Anastasia Casey: Perfecting Your Client Process SHOW NOTES No process is more important as an interior designer than your client process. From the initial inquiry to the final goodbye, I’m walking you through every step of the way today on The Interior Collective. We’ve put together the tools you need to plug and play - providing a concierge level client experience for interior designers. Find all the episode details, links and examples of this episode of The Interior Collective in the show notes here. Shownotes and more information from this episode can be found here. IDCO Studio: Website | Instagram The Identite Collective: Blog | Instagram Design Camp: Website | Instagram

    Marie Flanigan: Growing Your Team

    Play Episode Listen Later May 18, 2022 41:22


    Season 1 | Episode 1 Marie Flanigan: Growing Your Team SHOW NOTES As an interior designer, growing your team can feel overwhelming. That first hire is always a leap of faith. My advice is to always hire for a role, not just an additional person and today’s guest, Marie Flanigan, is walking us through the exact steps to growing your team. For interior designers, hiring should be a revenue stream, not a business expense because that hire is creating billable hours. Stay tuned as we share the gritty details of growing a team, break down successful organization structures, and make a big surprise announcement. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Marie Flanigan of Marie Flanigan Interiors. Shownotes and more information from this episode can be found here. IDCO Studio: Website | Instagram The Identite Collective: Blog | Instagram Design Camp: Website | Instagram

    Welcome to The Interior Collective

    Play Episode Listen Later Apr 26, 2022 3:06


    Season 1 Trailer Welcome to The Interior Collective SHOW NOTES This is The Interior Collective, a podcast for the business of beautiful living, presented by IDCO Studio and I’m Anastasia Casey. Here at IDCO Studio, We’ve already gone through the roller coaster that is being a start-up and now that we have established a name for ourselves in the interior design industry, it is our duty to empower others. We believe in paying it forward. Through years of experience, we have the answers to your questions. We don’t hold our secrets close and aren’t afraid of getting personal, because we believe there’s room for everyone at the top. The Identite Collective and IDCO Studio are thrilled to be launching our first season of The Interior Collective, a podcast for the business of beautiful living – starting on Friday May 20th, 2022. I’m your host, Anastasia Casey. I'm bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice, from experts you already trust. Season 1 has a star studded line up including Shea McGee, Jake Arnold, Clara Jung, Kelli Lamb, Gail Davis, Lindsey Borchard, Lauren Liess, Beth Diana Smith, Amber Lewis and so many more. We’ve assigned each guest a specific topic, for truly actionable, inspiring and strategic takeaways from each episode. The Interior Collective is coming soon and I am so looking forward to seeing you there. We’re your resource for brand-elevating design, marketing insight, and game-changing products because of our unparalleled expertise and a deeply rooted code of ethics. We are an up-to-date guide to the latest tools and technology, a champion for diversity and inclusivity in the industry, and a well of wisdom on all things business ownership for interior designers. Get ready to join us for conversations where both newbies and industry veterans alike will find inspiration and assistance. Be sure to follow along on Instagram and subscribe to our newsletter to stay up to date on what we’re talking about next week. If you love our podcast, please leave us a review. If you have questions or topics you’d like to hear next, email me at podcast@idco.studio, again that is podcast@idco.studio.IDCO Studio is a boutique creative firm that creates digital spaces as layered, intentional, and inviting as the tangible ones designed by our clients. We’re dedicated to crafting brands that celebrate beautiful living, helping hundreds of interior designers elevate their businesses and land better projects. Whether you’re a new designer in need of done-for-you templates or an industry veteran looking to commission a completely custom rebrand and website, IDCO Studio has a coveted collection of offerings that we developed with you and your business in mind. Shownotes and more information from this episode can be found here.  

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