The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

On today's show we talk about a simple way to get along with people and make them feel special… and also, if you're a leader of a team, you'll see how to get the most out of people so they are happy and more productive. And you'll see how my Persuasion Players Doctrine #21 achieves...

As marketers, we get paid when a promotion is done. It's that simple. So if you want to make more money as a copywriter or a marketer, you've got to get quick at pumping out the promotions. But more importantly, we need to maximise the earning potential of every piece of copy we write. This...

Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today's show I make it easy. I reveal a simple process to create your own copy templates. And even though on the show we talk about creating an email auto-responder template, so...

We're back after a couple of months off and I've got to tell you… it feels so good. This week's show is all about Persuasive Writing which is one of my favourite subjects. I'll show you what elements to include so your words connect, persuade and ultimately sell. And I'll reveal what you should avoid...

We all know people buy from people they know, like and trust. So on today's show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too. Listen in and discover… The one thing your...

On today's show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up with the BIG Idea is where the money is. Basically… the money is made...

Facebook has made a few big changes of late and on today's show, we're going to look at one of those changes, and that's the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile...

We all know Swipe-Files are important. But that's just the start. There is something else. Something much more important. You need it. I need it. And it's kept me on track for many years. What is it? Well that's what I reveal on today's show. Listen in and discover… My Master File principle… and why...

On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I'd keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly. Listen...

On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief. And sure, I've left out many and some will find fault in my list...

On today's show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it'll make you a better human too. (Which has to be a good thing right?) I brought this up in my facebook group the other day and I...

Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what's going down and how people think and act). On today's show, I reveal two big persuasion lessons I observed from the recent election. Listen in and discover… What...

Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today's show, part 2, I'll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague. Listen in...

Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That's because today's show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become...

Today's show is all about something I see lacking in many promotional pieces I review, and it's this one thing that can be your greatest strength when it comes to connecting with your audience. Listen in and discover… Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection...

On today's show I'll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you'll be able to achieve more than you ever thought possible. Listen in and discover… An old saying that holds the key to getting what you...

The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it's only a part of the story. That's because Vito understood...

One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them....

Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas. This week I finish off this membership series with the third and fourth area to focus on in your membership. It's these final two areas where the big...

Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on. Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more...

If you run any kind of membership, then you'll want to listen to today's show right now. That's because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises. I've helped hundreds of my members over the years launch some kind of membership. I've...

Lots of copy I review is hard to understand. It's disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell. So today's show is all about how to make your copy clear, concise and instantly understandable so you make more...

Today's show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it's only getting worse. As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling...

I've called today's show: “The Forbidden Remix of the Collier Principle.” That's because we're going to discuss one of Robert Collier's timeless principles, but also, I used the word forbidden because I've added something to his principle… an element that really ramps up the power of Collier's teachings. However, some folks may find it unpleasant,...

Today's show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you're not reacting to everything in your life with an emotional response. It's a deep subject… and we haven't got time to do it justice… but I've got a couple of good...

Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I'm going to do something different. I'm going to spare you the watered-down Ra-Ra, quasi-motivational...

On this week's show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers. It's called Virtue Signalling and you've probably heard of it and seen it in action. On the surface it looks harmless, even innocent, yet it hides a...

On this week's show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with. Listen in and discover… The 3 magic words that make...

To celebrate the 150th episode of this illustrious and infamous show, I decided to answer questions from my listeners. And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers. Listen in and discover… What you absolutely must get right to survive and thrive online...

This week's show is all about breakthroughs, in your business and in your life. And I'll share 3 Old-School Lessons That Almost Guarantee a Breakthrough. Everyone is always searching for something new when it comes to breakthroughs. But many times, the answer comes from the old proven ways that have stood the test of time....

On this week's show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair's 27 word, one sentence take on influence and persuasion. Listen in and discover… 5 highly effective ways to build trust and calm your...

On this week's show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair's one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans. And on this week's show, I reveal what those 5 elements are, but more importantly, actionable...

On this week's show, we look at what's working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect. Usually, I don't let my producer Tamra Forde talk too much on the show....

On this week's show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman's book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to...

Last week on the show I discussed Law #4, of Robert Greene's “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene's laws … and how to apply this law in your copy (and in life) so people...

On this week's show I talk about one of Robert Green's 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you're building a following, this will give you something to think about. Listen in and discover… If you want to lead, there is one critical...

On this week's show I talk about price resistance… more specifically, two reasons why clients question your price. Listen in and discover… How clients feel you need… like sharks who can smell a drop of blood in the water from miles away, clients can smell your need and will instantly reject paying top dollar The...

On this week's show I reveal two insidious traps that sabotage success. And we've all been guilty of them at some point in our lives and I'm sure you'll recognise them once they are revealed. Fact is, after going around the sun 52 times, I now thoroughly believe it's these two traps that cause more...

How authentic are you? The past few years, the buzzword online is authenticity. You've got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on. I think they are wrong. To me, they're not being authentic they're just being childish. And I'll tell...

This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors. Listen in and discover… How to turn...

This week's show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you'll realise I can never be accused of being a motivational expert. Yet some times, it's the bitter pill you need to swallow...

This week's show is all about finding your voice and building a tribe of raving fans who hang on your every word. And I brought in a special guest to give me his take on this important subject. From humble (and sometimes shocking) beginnings, Mitch Miller has carved out a big audience who hang on...

This week's show is all about YOU (your favourite subject). This should please you. More importantly, it's about how to make yourself irresistible to your chosen audience. So relax, settle back and listen in and discover… What you don't know can hurt you when it comes to positioning… see why knowing half the info lands...

This week's show is about desire, passion and lust! But don't panic (or get excited), I'm not stepping into The 50 Shades of Gray arena (not my scene). And I won't even talk about sex. No. Today's show is all about living with passion and going after your dreams. So settle back and listen in...

This week's show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them. So settle back and listen in and discover… The Enemy in Common...

On this week's show I answer questions about my 7 step process I revealed in last week's show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement. Listen in and discover… How to create irresistible offers so tempting, your audience is incapable to resist! (You get to...

A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It's these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace. And it's these...

Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank. Listen in and discover… How chasing validation from peers could severely limit the amount of money you make Why filling your facebook group with Gurus isn't such a bright...

The theme of this week's show is all about living your life your way, not the way others have planned for you. I discuss how to play your own game, finding out what works for you, and I shatter a few dogmas all the gurus gush about. Listen in and discover… The monkey see, monkey...

This week's show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience. Put it this way… To influence, you need to connect with the people who you are targeting. And for connection to occur,...