The Rightly Show: Start and Grow a Brand-Based Online Business

For decades, television has been the gold standard for gaining and maintaining the attention of an audience. With the increase of a number of digital streaming platforms and the continual drop in TV's viewer base, however, a new era is here in which it's never been a better to be an independent creator. The post The End of Cable TV Is Nigh appeared first on Rightly & Co..

Pretty much every one of us have some sort of online membership. Most of them make our lives easier in realms of business, productivity, and even entertainment. But why are so many of these subscription services dishonest in their pricing? The post This Episode Is Only $19/mo. (Billed Yearly) appeared first on Rightly & Co..

Buying furniture can be a bit of an ordeal, but what if you could decorate an entire house from the comfort of your couch. In this episode, we'll explore the concept of creating a furniture store that can withstand the test of time. The post Furniture of the Future appeared first on Rightly & Co..

With everything going on in the world, it's looking more and more likely that wearing a mask in public may become a normal part of everyday life—at least for a time. That said, what about a business dedicated to contemporary or fashion-friendly face wear? Today, we'll discuss the idea of creating a “mask boutique” and […] The post A Mask Boutique appeared first on Rightly & Co..

According to a number of polls conducted over the last several years, around 80% of people say they want to write and publish a book. Out of those, a tiny fraction actually do and even fewer sell a significant number of copies. Today, we'll talk about the concept of book publishing and ways to do […] The post Publishing a Book (That Sells) appeared first on Rightly & Co..

With terms like “content marketing” and “content is king” floating around the web, it's no secret that creating useful content is one of the best ways to grow an audience. In this episode, we'll talk about a different approach to content creation—specifically one I'll be applying to a redesign of the Rightly & Co. website. The post A Different Approach to Content appeared first on Rightly & Co..

So you're scrolling through Facebook or Twitter and you see an interesting news article. You click the link only to be interrupted by a popup that asks you to disable your ad blocker. Then a video starts playing in the sidebar and every other paragraph there are pleas for you to join their newsletter. Sound […] The post A Non-Annoying News Website appeared first on Rightly & Co..

Location is everything when it comes to an espresso stand, right? Not necessarily and in today's episode we'll discuss some specific strategy ideas for creating a loyal customer base for a local espresso stand. The post An Espresso Stand Brand appeared first on Rightly & Co..

With a number of restaurants being forced to close their doors to the public in light of concerns related to Covid-19—many business owners have been left scratching their heads for what to do next. In today's episode, we'll explore some creative steps a restaurant owner can take to survive and potentially even thrive in this […] The post Running a Restaurant During Tough Times appeared first on Rightly & Co..

The Rightly Show is back for an all new season! In today's episode, we'll share with you what you can expect with future episodes of the program. The post A New Rightly Show appeared first on Rightly & Co..

In an effort to “de-brand” as it's often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we'll discuss this growing trend along with some a new service in the tech world. The post Big Brand Social Media Trolls appeared first on Rightly & Co..

Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today's episode, we'll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We'll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […] The post Against Discounts appeared first on Rightly & Co..

I recently came up with an idea for a new “freemium” web app which we'll share with you on today's show. We'll do this to demonstrate why ideas don't matter and I'm not a fan of NDA or worrying about having someone steal your next big idea. Don't worry about people stealing your ideas.Worry about […] The post Ideas Don't Matter appeared first on Rightly & Co..

Do client work? You shouldn't charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We'll talk about this along with how to determine your pricing […] The post Sell the Process, Not the Product appeared first on Rightly & Co..

If you read a number of podcasts, blogs, or on social media today, you'll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today's episode, we'll […] The post Finding a Balance Between Craft and Marketing appeared first on Rightly & Co..

From many of the common tactics marketers use today, it's hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today's episode, we'll explore why it's actually a good thing to lose subscribers and followers for those trying to create […] The post The Importance of Unsubscribes appeared first on Rightly & Co..

A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today's episode, we'll discuss the current state of podcasts, the medium itself, and whether or not they […] The post Are Podcasts a Waste of Time? appeared first on Rightly & Co..

In today's episode, we'll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video The post Laying the Foundation for Your Brand appeared first on Rightly & Co..

We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today's episode, will explore many of today's top publishing channels along with the pros and cons to help you decide […] The post Picking a Channel for Your Content Creation appeared first on Rightly & Co..

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we'll explore the true meaning of “design” and why if you're creating a brand or business—you are a designer. Most designers don't understand design What design […] The post You Are a Designer appeared first on Rightly & Co..

WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it's a totally wrong direction for many (if not most) people who use WordPress as a content platform. In this episode, we'll cover: What's new in […] The post The Tale of a WordPress Text Editor appeared first on Rightly & Co..

In today's episode, we'll chat with The Rightly Show's new co-host, KC Procter about whether or not it's possible to peruse profitable side projects without sacrificing your “day job.” KC's path to taking on clients Some of the projects KC has undertaken Finding (profitable) side projects The path to being independent/self-employed Tools and Resources Free […] The post Are Profitable Side Projects Possible? appeared first on Rightly & Co..

In this episode, Thomas will share with you why he's changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we'll cover: Why the change? What is a brand? How important is a brand name? The importance of simplicity in […] The post Changing the Name appeared first on Rightly & Co..

There are a ton of productivity tools out there today, that's why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we'll cover: Ditching Evernote? Changing note taking techniques (brainstorming vs. documenting) The ultimate note taking tool Links and Resources How […] The post 068: The Ultimate Productivity Tool appeared first on Rightly & Co..

Whether you work on a team or all by your lonesome self, effective project management can make or break the work you're undertaking. In today's episode, we'll walk through some key things to keep in mind when managing your projects. The main points we'll cover: Just about everyone manages projects Creating a daily, project management […] The post 067: Tips for Project Management appeared first on Rightly & Co..

Ads and interruptions are everywhere. The question is: what's the difference between “stealing” and “winning” attention for a product or a service? Today, we'll cover the difference between the two and how your approach can make or break how your brand is valued among your target market. The main points we'll cover: Modern day “marketing” […] The post 066: Are Companies Trying to Win or Steal Your Attention? appeared first on Rightly & Co..

Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today's episode, we'll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we'll cover: “Perfectionism” What's the idea behind the phrase “done […] The post 065: Done Is Better Than Perfect? appeared first on Rightly & Co..

Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face. Today, we'll talk about the browser many have forgotten about and why you might want to consider switching. The main points we'll cover: A private, more secure user experience A faster browser? Helping […] The post 064: Time to Take a Second Look at Firefox? appeared first on Rightly & Co..

When it comes to features of benefits—there's a time to showcase each for the products and services we create. But here's a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we'll cover: Dairy Queen's “Upside Down” Blizzards The difference between features and benefits The key to […] The post 063: Finding Features and Benefits That Matter to Your Customers appeared first on Rightly & Co..

Rightly & Co. recently underwent a big redesign—we'll give you some of the key takeaways from that process. Plus, we'll talk about a “rebrand” and why it isn't a real thing. The main points we'll cover: A brand-new Rightly & Co.! About the “rebrand” or rather, redesign Why “rebranding” doesn't exist The post 062: There's No Such Thing as a ‘Rebrand' appeared first on Rightly & Co..

“Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people. In today's episode, we'll talk about a content and […] The post 061: What Type of Content Should You Produce? appeared first on Rightly & Co..

When it comes to building a business online having control over your site is essential. That's why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business. The main points we'll cover: What is “self hosting?” Why self-host? Links and […] The post 060: Self-Hosting vs. Other Website Services appeared first on Rightly & Co..

Note-taking is essential to getting things done. In today's episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we'll cover: Differentiating between different types of notes Digital note-taking Yes, paper is still a thing Organizing everything Links and Resources GoodNotes iOS App Don't Skype […] The post 059: Tips for Taking Digital Notes appeared first on Rightly & Co..

$59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option? In today's episode, we'll cover why that might actually be the most expensive website solution you can buy. The main points we'll cover: The main focus of a website Time is more valuable […] The post 058: The Most Expensive WordPress Theme appeared first on Rightly & Co..

Regardless of the type of business you're building, there will come a time when you'll need to work with a creative professional. Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, knowing how to work with him/her is essential to getting the quality necessary for making your products and […] The post 057: How to Work with a Creative Professional appeared first on Rightly & Co..

Today, I'll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content. The main points we'll cover: Why you need a writing workflow Jotting down ideas Getting organized Using Bear Links and Resources Bear App IHOP becomes IHOb to promote burgers Best Twitter Reactions […] The post 056: Creating a Productive Writing Workflow appeared first on Rightly & Co..

When it comes to a truly productive day, a plan is essential. In today's episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself. The main points we'll cover: The Full Focus Planner by Michael Hyatt Calendar blocking Basecamp How to make todo […] The post 054: The Importance of Planning Out Your Day appeared first on Rightly & Co..

Despite what some marketers might be saying, Email isn't going anywhere anytime soon. In today's episode, we'll talk all about Email and how it's essential for growing your business. The main points we'll cover: Why Email is your top marketing channel The downfalls of social media My experience using ConvertKit Links and Resources Inside the […] The post 053: Why Email Matters appeared first on Rightly & Co..

A website is vital to the success of any business—specifically one that sells digital products. In today's episode, we'll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, and how you can employ the same for your presence on the web. The main points we'll cover: Who is Ray […] The post 052: Key Features of a Personal Brand Website appeared first on Rightly & Co..

Building and growing an Email list is essential when it comes to creating any type of online business. In today's episode, we'll cover the fundamentals of creating and adding an Email list-building opt-in on your website. The main points we'll cover: What is an opt-in? Why is having an opt-in (or multiple opt-ins) important? What […] The post 051: Effective Website Opt-ins appeared first on Rightly & Co..

As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration. Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online business. The main points we'll cover: What is Notable Themes? Why […] The post 050: Creating the Notable Themes Brand appeared first on Rightly & Co..

A brand goes far beyond typefaces and color schemes. In today's episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show. The post 049: Defining Your Brand Promise appeared first on Rightly & Co..

Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it's intended. As such, today I'll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […] The post Episode 48: What Colgate Can Teach Us About Properly Extending a Brand appeared first on Rightly & Co..

A few weeks back, Amazon's web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it's been discovered that the whole ordeal was caused by a single typo. I'll give you the details. Also, we all know how important it is for any business or […] The post Episode 47: Essential Strategies for Building Your Email List appeared first on Rightly & Co..

Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I'll give you the details. Plus, today I'll walk you through the various […] The post Episode 46: What Type of Logo Best Fits Your Brand? appeared first on Rightly & Co..

Web forms are everywhere and chances are, you have one on your website as well. The question is: what makes a good web form? I'll get into that today. Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your life a little easier. In a […] The post Episode 45: CloudApp, The Single Most Useful Tool for Sharing Files appeared first on Rightly & Co..

With an increasing number of people doing business online, security is increasingly becoming a top concern. I'll highlight a couple of reasons why, if you haven't already, you may want to consider getting a security certificate installed on your site—even if you're not accepting payments. Plus, pricing: it's a tough thing to gauge especially if […] The post Episode 44: Best Practices for Structuring Pricing Tables on Your Site appeared first on Rightly & Co..

Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I'll be jumping […] The post Episode 43: The Suit Brand of US Presidents, Brooks Brothers appeared first on Rightly & Co..

A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it's a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. I'll get into that. Plus, book […] The post Episode 42: Top 10 Most Common Book Cover Design Mistakes appeared first on Rightly & Co..

With Apple's Siri, Amazon's Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon. Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. Voice control for editing your photos. We'll give you the details. Plus, today I'll take some time to cover the […] The post Episode 41: An Introduction to Brand Touchpoints appeared first on Rightly & Co..

Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they're called in actuality) are becoming more and more an antiquity of old typesetters. We'll give you the details. Also, today I'll be diving into another brandstory—exploring a brand […] The post Episode 40: Caswell-Massey, the Preferred Brand of George Washington appeared first on Rightly & Co..