Podcast appearances and mentions of anne janzer

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Play Episode Listen Later Sep 11, 2023 25:01

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You're talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it's not possible to talk to someone for tens of thousands of words without them having a sense of your voice in their head. So how can you use that voice most effectively? Here's some advice from some of the best writers in the business books business to give you some ideas... Anne Janzer on what your writer's voice is and why it matters Dr Lucy Ryan on writing for your reader Catherine Garrod on the holistic nature of the writer's voice Nicholas Janni on precision and the craft of rewriting Rachel Lawes on caring, not selling Robin Powell on aligning your interests with your readers' Neil Mullarkey on using humour right (and avoiding the wrong kinds...) Richard Hoare on finding a coherent voice with a co-writer Dennis Sherwood on not getting too hung up about it all too soon. Listen in, and discover how to take your voice from meh to aMAZing!

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Anne Janzer on the Writer's Voice

Embark

Play Episode Listen Later Aug 24, 2023 34:57

Our voiceprint is as unique as our fingerprint, and we understand a little about how we use our physical voice. But how do we use a writer's voice, and what is it anyway?As readers, we fall in love with certain writers, their word choice, their attitude, the memorable characters that populate a work of fiction, or the distinct style of an essayist or non-fiction writer.Whether you want to make your emails more engaging/impactful/entertaining or if you're attempting to author a distint book of your own, it's essential to develop a voice that connects to the reader or listener.Anne Janzer, brings knowledge, wisdom and humor to this episode. She has also written The Writer's Voice: Techniques for Tuning your Tone and Style, the fifth book in her Writer's Process Series.We discuss how many writer's feel about their writing and writer's voice, how you can improve and vary the style in which you communicate, the musicality of language and the importance of serving the reader. With a little practice and and a sense of play, you can master the art and science of writing voice.Anne Janzer is an award-winning author, armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She's on a mission to help people spread important ideas through writing.As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Get the Word Out, Writing to Be Understood, The Writer's Process, The Workplace Writer's Process, and Subscription Marketing.

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Anne Janzer, Unleashing Your Brand Voice: Empathy, Authenticity, and AI Writing - Innova.Buzz 587

InnovaBuzz

Play Episode Listen Later Aug 23, 2023 56:44

Our guest in this episode is Anne Janzer, a nonfiction book coach and the author of six books about writing and marketing. She is fascinated by human behavior and cognitive science, and is always looking for clues about how we can communicate more effectively. As a nonfiction book coach, she guides authors using the concept of servant authorship, or writing to serve a specific group of people with a meaningful message. In this vibrant and insightful conversation Anne and I explore the power of brand voice, the role of AI in writing, and the keys to effective communication. Discover how empathy, authenticity, and the assistance of AI can elevate your writing and create meaningful connections.Key Takeaways:Authenticity and empathy are essential in writing, and understanding the reader's needs and incorporating effective metaphors can engage and resonate with the audience.Consistency and alignment between personal and business brand voices are crucial in establishing a strong brand voice that leaves a lasting impression on customers.Using AI tools like Chat GPT can enhance writing by providing different perspectives and ideas, but writers should be cautious not to compromise their individual voice and relationship with readers.Mark Herschberg, who was our guest on Episode 565 introduced us to Anne.Listen to the podcast to find out more.

Episode 377 - The Writer's Voice with Anne Janzer

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Play Episode Listen Later Jul 31, 2023 30:16

"In everything we write, we choose a voice." Poets and novelists talk a lot about their writing 'voice', but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer - copywriter, ghostwriter and business book writer - knows more than most, being intentional about your voice is one of the most powerful tools at your disposal if you want to write a book that doesn't just tell the reader a bunch of facts, but engages them in a way that might just change their life. As well as learning more about how to choose and develop your writing voice, you'll also discover how to go about one of the best ways EVER for creating content, building engagement and crafting a marketing hook: carrying out original research. If you're going to write a business book and you want to do it well, you shouldn't miss this.

#182 – Anne Janzer on How Can Ghostwriters Capture Their Clients' Voices?

Top Business Leaders Podcast with Dan Janal

Play Episode Listen Later Apr 15, 2023 26:49

Anne Janzer is an award-winning author, armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. Her books have won numerous awards, including the Independent Book Publishers IPPY award, the Foreword Indies Book of the Year, Reader's Favorite Gold Medal, and the IndieReader Discovery Award. The post #182 – Anne Janzer on How Can Ghostwriters Capture Their Clients' Voices? first appeared on Write Your Book in a Flash Podcast with Dan Janal.

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Anne Janzer: The book marketing marathon: How to pace yourself to avoid burnout

Nonfiction Authors Podcast

Play Episode Listen Later Apr 12, 2023 25:09

As an author and marketing expert, Anne has graciously poured an immense amount of time into sharing her expertise on how to successfully market your book. Listen in on this podcast episode with host Carla King and guest Anne Janzer.

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How to Write and be Understood with Anne Janzer - 255

The Speaking Club: Mastering the Art of Public Speaking

Play Episode Listen Later Feb 16, 2023 66:59

Great speakers do two things better than other people… They create content that is designed to connect with their audience where they are and engage them in new and compelling possibilities for the future; and They deliver it in a way that builds rapport, entertains and motivates them to take the next step. The truth is that whilst the way they do them might be different, authors must also accomplish these two things in their books. That's where my guest today comes in. Anne Janzer is a nonfiction book coach and the author of multiple award-winning books on writing, including The Writer's Process and Writing to Be Understood. She is fascinated by human behaviour and cognitive science, and is always looking for clues about how we communicate more effectively. And she loves talking about the geeky aspects of writing and communicating. In this show, Anne and I will be discussing her transformative ideas for writers and how these concepts also apply in the world of speaking. Whether you want to become a more powerful writer or speaker, this show is something you won't want to miss. Enjoy! What you'll discover: The epiphany that led Anne's work to straddle the worlds of neuro-science and writing. How to better understand the readers' needs and context so that your message connects. What ‘cognitive load' is and why non-fiction writers who aspire to be read should care about it. The reader's curiosity sweet spot and how it applies to talks The number one mistake that business book writers make. Anne's three biggest tips for turning technical and abstract ideas and information into compelling and memorable content. How to recognise and write for a ‘resistant audience' ‘Need for Closure' and ‘Moral Taste Buds' - Two critical concepts for managing your audience journey. The most powerful writing and speaking tool of all. All things Anne: Email: Anne@AnneJanzer.com Website: https://www.AnneJanzer.com Non fiction survey https://www.linkedin.com/in/annehjanzer/ https://www.facebook.com/AnneHJanzer https://www.instagram.com/annejanzer/?hl=en Books*: Thinking Fast and Slow by Daniel Kahneman Writing to Be Understood, What Works and Why by Anne Janzer Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

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How to Promote Your Book with Anne Janzer

The Recognized Authority

Play Episode Listen Later Feb 13, 2023 37:21

So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process. In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer. Anne shares her tips to help you get your book in the hands of more readers. So grab a cup of coffee, sit back and listen in! Timestamps: 0:00 Intro 2:06 Alastair's new book, 33 Ways Not To Screw Up Your Business Podcast 4:27 Start from a place of strength 9:27 Optimize your relationship with Amazon 13:55 Why you need to be everywhere with your book 18:31 How to promote your book on Amazon 22:07 Amazon Timelag 25:29 Points of Leverage 31:24 Book Promotion 35:28 Podcast Guesting 36:49 Close "In your book promotion, it's better to do a few things very well, than to scatter yourself really thin and, and be lost in the sea. I think too many people go for that second option "I'm going to be on every social media platform, and I'm going to do this and I'm going to do that". Start simple. Start with your strengths" -- Anne Janzer on The Recognized Authority "The best marketing for a good book is the book itself. If you've written a good book, mailing a copy of it to someone who is in a position to recommend it to others makes a heck of a lot of sense. You could spend thousands on a book publicist, or 100 bucks on a carton of books and four bucks a pop to mail it to people with a personal note" -- Anne Janzer on The Recognized Authority "Here's my philosophy: find ways to be generous and strategic. Find that balance. Always be generous, but be generous with a dose of strategy. If you're generous without strategy, you're just going to burn yourself out. If you're strategic and never generous, nobody's gonna want to talk to you" -- Anne Janzer on The Recognized Authority

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Servant Authorship: Authentic Writing in an AI World

Career Cohort

Play Episode Listen Later Feb 13, 2023 34:52

Anne Janzer is an author, nonfiction book coach and blogger who explores the science and mystery of writing as a means of communication. She is the author of "The Workplace Writer's Process" and "33 Ways Not to Screw Up Your Business Emails," among other excellent books on the art of writing. Anne conceived the term “Servant Authorship,” which is the idea of writing with the reader's needs in mind. She outlines the importance of this approach as the foundation of effective communication—to get out of our own heads and connect with our readers. She shares power tips to rewrite and tune our content with the reader in mind, prompting us to think from the perspective of the recipient. Anne also encourages us to use ChatGPT as a tool for brainstorming ideas—but NOT to rely on AI for our final written work. In this episode, we discuss the following: 1. How to write with a servant leadership approach to engage readers—especially those who are reading our resumes, cover letters, and LinkedIn profiles. 2. Tips to make emails more concise, effective, and respectful. 3. Advice re: how to use Chat GPT and other AI tools without sacrificing authenticity. Find Anne at AnneJanzer.com and sign up for her newsletter. You'll get consistently excellent tips to improve your writing. For resume writing services and career advice, visit my website, wordsofdistinction.net, and sign up for my newsletter.

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Writing Better Nonfiction with Anne Janzer

Self Publishing Insiders

Play Episode Listen Later Dec 22, 2022 47:00

Anne Janzer is an award-winning author, nonfiction writing coach and marketing practitioner on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors and marketers through her books, blog posts, online courses, webinars, and teaching. Learn more about her by visiting www.annejanzer.com//Draft2Digital is where you start your Indie Author Career// Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime. We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan. • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog • Promote your books with our Universal Book Links from Books2Read: https://books2read.com Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

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Value Nurturing: A Bold New Way To Grow Your Membership with Anne Janzer

Subscription Entrepreneur

Play Episode Listen Later Jul 28, 2022 53:24

Anne Janzer is our special guest on today's episode of The Subscription Entrepreneur Podcast.We're excited to share this conversation with you because Anne is the author of an amazing book called Subscription Marketing.In it, Anne makes the case for a new approach to marketing that's specifically designed to help membership and subscription businesses grow.She calls this approach "value nurturing." And it's what we explore in today's episode.We dive deep into frameworks and strategies you can use to...Help your customers quickly find success with your productCreate value outside of your product and align your business with your customers' values If you're building a recurring revenue business of any kind, this episode is for you.One last note before we get started:In the second part of my conversation with Anne, she mentions a guide that summarizes all the value nurturing strategies found in her book. If you'd like a copy of it, you can find it in the show notes of this episode. Just head on over to SubscriptionEntrepreneur.com/185 to get it.So without further ado, let's get to it!

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Ep 51- Servant Authorship and Growing Your Readership with Anne Janzer

I’m Booked

Play Episode Listen Later Jul 21, 2022 34:25

In this episode I talk with Anne Janzer who is an award-winning author, book coach, and unabashed nonfiction geek on a mission to help people make a positive impact with their writing. Her writing-related books include The Writer's Process and Get the Word Out. These are some of the questions we talk about in this episode: How did you get started as a writer and what did you learn while writing for other people? You write about servant authorship—what does that mean and how does it affect the writing process? What difference have your books made in your own life? How about other authors you work with? Back in 2020, you surveyed 400 authors about what they would do differently: What kinds of answers did you get? Survey results: https://annejanzer.com/nonfiction-authors/ What did the surveyed authors report about why they wrote? And did their books meet their expectations? What advice would you give someone on the fence about writing a book, who is worry about lack of authority or having too small a "platform"? To connect with Anne please visit https://annejanzer.com/ or email her at anne@annejanzer.com. Get the Word Out: Write a Book That Makes a Difference https://amzn.to/31uxbSK --- Send in a voice message: https://anchor.fm/olearypublishing/message

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Always review before you click Send with guest expert Anne Janzer

Growth Enablement Madness

Play Episode Listen Later Apr 25, 2022 23:43

Anne Janzer, author of Get the Word Out: Write a Book That Makes a Difference Anne Janzer and Bill Ringle discuss Get the Word Out: Write a Book That Makes a Difference >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. #pp-podcast-8617 a, .pp-modal-window .modal-8617 a, .pp-modal-window .aux-modal-8617 a, #pp-podcast-8617 .ppjs__more { color: #0033CC; } #pp-podcast-8617:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-8617:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-8617:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-8617 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-8617 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-8617 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-8617 .pod-entry__play *, .pp-modal-window .aux-modal-8617 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-8617.postview .episode-list__load-more, .pp-modal-window .aux-modal-8617 .episode-list__load-more, #pp-podcast-8617:not(.modern) .ppjs__time-handle-content, .modal-8617 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-8617:not(.modern) .ppjs__audio-time-rail, #pp-podcast-8617.lv3 .pod-entry__play, #pp-podcast-8617.lv4 .pod-entry__play, #pp-podcast-8617.gv2 .pod-entry__play, #pp-podcast-8617.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-8617.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-8617.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-8617 button.episode-list__load-more, .pp-modal-window .modal-8617 .ppjs__audio-time-rail, .pp-modal-window .modal-8617 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-8617 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-8617 button.episode-list__load-more:hover, .pp-modal-window .modal-8617 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-8617 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-8617 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-8617 .ppjs__button.toggled-on, .pp-modal-window .modal-8617 .ppjs__button.toggled-on, #pp-podcast-8617.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-8617.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-8617.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-8617.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-8617.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-8617.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-8617.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-8617.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-8617 .ppjs__share-button, .modal-8617 .ppjs__share-button { display: none; } #pp-podcast-8617 .ppjs__script-button { display: none; } #pp-podca...

anne janzer my quest

Moving to a Subscription Model (feat. Anne Janzer, Industry Author & Thought Leader)

Play Episode Listen Later Apr 12, 2022 37:50

In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market.Other talking points during the show include: How subscription models change the narrative focus from the product to the customer relationship; How this go-to-market approach fuels customer trust and increases the value of the relationship. Tips and best practices for companies looking to incorporate subscription models and ensure they get it right the first time! RELATED LINKS Connect with Anne on Twitter and LinkedIn. Take a look at Anne's published books and blogs. Check out the BrainSell blog for all things Growth Enablement! Intro and Outro music by Sam Ward.

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Moral Taste Buds and Fields of LEGO with Anne Janzer

Take Your Shoes Off First w/ Julia Freeland

Play Episode Listen Later Mar 21, 2022 47:51

If you have ever wanted to write a book or take on a creative project that is bigger than you think you can handle, this is the episode for you!While on one of my exploratory sessions – time that I give myself to just be pulled along by whatever interests me - I stumbled onto Anne Janzer and I'm so glad I did! Anne is a multiple book author and writing coach. She is also a wonderful example of what it takes to let your creativity bloom. Her advice? Get writing. Get creating. Get doing. What if you don't have a solid idea on what you are wanting to create? Get doing. Get writing. Get creating!In her experience, she says: “The idea came through the work. You don't wait for the idea to come until you do the work. You do the work, and the idea will come.” This matches my experience too. Although hard, as it is against what we have all been taught in school and business, it is also the right approach to take if you want to be better at thriving in change! When we engage with curiosity and flexibility in all we do, we make room for the differences in all of us – including our morale taste buds. Yup…tune in to learn more on that!There is sooooo much great content and ideas in this episode! Listen in as our conversation emerges and we wind our way through: How the creative process can feel like wading through a field of LegoWhy it's good to cherish the time when you aren't being seenHow our priming impacts our behavior in big waysWhy you should expect the messThe benefits of letting failures be seenIdeas and resources for expanding your thinking – including taking your shoes off first!Enjoy!To learn more about Anne Janzer, check out:LinkedIn HERE. Her Website HERE. Her books HERE. Resources discussed in this Episode: Being Wrong – Kathryn SchulzThe Righteous Mind - Jonathan HaidtTake Your Shoes Off First - Julia Freeland

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Anne Janzer on Non-Fiction Geekdom and Author Servantship

Embark

Play Episode Listen Later Feb 16, 2022 33:52

Do you have a burning desire to write a book? Are there ways you want your ideal clients to know a little bit more about you and what you know? If you want to lead better through what you do, we have an episode for you. And if you aspire to lead and market by writing a book, an affective way to do that is through Author Servantship. Not acquainted. Well, get close and listen up to this conversation with Anne Janzer. Anne Janzer is an award-winning author, armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She's on a mission to help people spread important ideas through writing.As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Get the Word Out, Writing to Be Understood, The Writer's Process, The Workplace Writer's Process, and Subscription Marketing.Her books have won numerous awards, including the Independent Book Publishers IPPY award, the Foreword Indies Book of the Year, Reader's Favorite Gold Medal, and the IndieReader Discovery Award. They have been translated into Japanese, Korean, and Russian language editions.Anne also regularly speaks or hosts online webinars for writing conferences, writer's groups, and corporate marketing teams and writing groups.

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363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer

Play Episode Listen Later Dec 24, 2021 58:26

33 Ways Not to Screw Up Your Business Emails by Anne Janzer About the Book: It's time to write better business emails Business runs on emails, yet we rarely give them enough thought. Carelessness can lead to embarrassment, damaged relationships, or worse. And too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include Crafting effective subject lines Writing emails that people respond to Protecting yourself from accidental misfires Whether you're just starting in your career or have been emailing for decades, you'll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits. About the Author: Anne Janzer is an award-winning author, non-fiction writing coach, and unabashed writing geek on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors, and marketers through her books, blog posts, online courses, webinars, and teaching. Her writing-related books explore the science and practice of effective writing. They include The Writer's Process, The Workplace Writers Process, and Writing to Be Understood, all three of which have won multiple awards. Before she started writing books, Anne worked as a freelance marketing writer, working with more than a hundred technology businesses to articulate positioning and messaging in crowded markets. This work led to her first book, Subscription Marketing, which has been translated into multiple languages. Anne is a graduate of Stanford University. And, interesting fact - she is now a member of a very elite club: The Marketing Book Podcast 4-Timers Club!! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/33-ways-not-screw-up-business-emails-anne-janzer

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Always review before you click Send with guest expert Anne Janzer

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Dec 16, 2021 23:43

Anne Janzer, author of 33 Ways Not to Screw Up Your Business Emails Bill Ringle and Anne Janzer discuss common and uncommon mistakes to avoid when sending email for small business leaders. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. #pp-podcast-3543 a, .pp-modal-window .modal-3543 a, .pp-modal-window .aux-modal-3543 a, #pp-podcast-3543 .ppjs__more { color: #0033CC; } #pp-podcast-3543:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-3543:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-3543:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-3543 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-3543 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-3543 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-3543 .pod-entry__play *, .pp-modal-window .aux-modal-3543 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-3543.postview .episode-list__load-more, .pp-modal-window .aux-modal-3543 .episode-list__load-more, #pp-podcast-3543:not(.modern) .ppjs__time-handle-content, .modal-3543 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-3543:not(.modern) .ppjs__audio-time-rail, #pp-podcast-3543.lv3 .pod-entry__play, #pp-podcast-3543.lv4 .pod-entry__play, #pp-podcast-3543.gv2 .pod-entry__play, #pp-podcast-3543.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-3543.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-3543.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-3543 button.episode-list__load-more, .pp-modal-window .modal-3543 .ppjs__audio-time-rail, .pp-modal-window .modal-3543 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-3543 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-3543 button.episode-list__load-more:hover, .pp-modal-window .modal-3543 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-3543 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-3543 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-3543 .ppjs__button.toggled-on, .pp-modal-window .modal-3543 .ppjs__button.toggled-on, #pp-podcast-3543.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-3543.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-3543.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-3543.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-3543.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-3543.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-3543.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-3543.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-3543 .ppjs__share-button, .modal-3543 .ppjs__share-button { display: none; } #pp-podcast-3543 .

anne janzer my quest

423: Author chat: 33 Ways Not to Screw Up Your Business Emails

Play Episode Listen Later Oct 26, 2021 27:20

Anne Janzer returns to the show to discuss her latest book on the topic. Join us and grab a copy here: https://amzn.to/3hxzOLB --- Send in a voice message: https://anchor.fm/ctrappe/message

emails screw up author chat anne janzer

How to Write a Successful Book with Anne Janzer

The Recognized Authority

Play Episode Listen Later Oct 18, 2021 49:52

Most consultants have been told "you should write a book" at some point. But easy as that is to say, where do you start? In this episode, Anne Janzer and Alastair McDermott discuss how to start writing your book, why writer's block isn't quite what people think it is, and how to think about success in relation to your book. They also discuss how not to screw up your business emails, and why sharing failure is a generous act. “Writing is a physical manifestation of deep thought, it's a chance to really dive down and think deeply. It gives you something that you're engaged with while you're thinking.” -- Anne Janzer

writing write record alastair anne janzer

Lessons From Interviewing 274 Marketing Book Authors

The Published Author Podcast

Play Episode Listen Later Sep 7, 2021 52:05 Transcription Available

Douglas Burdett isn't an author, but he's interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he's had and lessons he's learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer. How valuable is going on podcasts to an author? (short answer = very) How can an author be a great podcast guest? What should an author not do when going on a podcast? Douglas has the answers to these questions and more in this episode. https://www.linkedin.com/in/douglasburdett/ https://twitter.com/MarketingBook https://www.salesartillery.com/marketing-book-podcast Mentioned during the episode: Douglas' webpage with details on how to be a good podcast guest Douglas' interview with Tanya Hall, Publisher at Greenleaf Douglas' interview with Anne Janzer

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Writing to Be Understood with Anne Janzer

The Innovation Show

Play Episode Listen Later Aug 4, 2021 56:20

What makes your favourite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, our guest offers us the insight we need to reach more people with your words. It's a pleasure to welcome the author of "Writing to Be Understood: What Works and Why", Anne Janzer More about Anne: https://annejanzer.com

Christoph Trappe: Business Storytelling Podcast

393: The importance of ongoing practice to evolve your marketing storytelling

Play Episode Listen Later Jul 31, 2021 27:57

Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic. Join us and check out her latest book here: https://amzn.to/366iSWx --- Send in a voice message: https://anchor.fm/ctrappe/message

marketing practice storytelling evolve ongoing anne janzer

The Psychology of Writing with Anne Janzer

The Rewired Soul

Play Episode Listen Later Jun 18, 2021

Episode Notes It's 2021, and writing is a major part of all of our lives. We write emails, texts, and social media posts. But how do we persuade our coworkers or boss to try our idea? And how do we make sure we're writing to be understood by the receiver? Today's guest is Anne Janzer who has years of experience writing and teaching others how to become better writers as well in all areas. Follow Anne on Twitter @AnneJanze Get a copy of Writing to Be Understood: What Works and Why Get a copy of The Writer's Process: Getting Your Brain in Gear Get a copy of Get the Word Out: Write a Book That Makes a Difference Get a copy of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Get a copy of The Workplace Writer's Process: A Guide to Getting the Job Done For the interview transcript visit www.TheRewiredSoul.com/interviews Follow @TheRewiredSoul on Twitter and Instagram Support The Rewired Soul: Get books by Chris Support on Patreon Try BetterHelp Online Therapy (affiliate) Donate

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Nonfiction Writing Tips and Subscription Marketing Strategies with Anne Janzer

Yes, and Marketing

Play Episode Listen Later Jun 9, 2021 37:46

Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.

marketing strategies subscription nonfiction writing tips anne janzer

Hope and Process - Anne Janzer

The Hope Strategy Podcast

Play Episode Listen Later Jun 9, 2021 61:27

Anne shares how her upbringing influenced her love of books and writing. Anne shares some of the top reasons people put off the process of writing a book, advice about creating a solid book topic, and how to approach drafting and editing. Anne also shares how practices of hope and writing go hand in hand. If you have ever thought about writing a book but always put it off, this episode may be a push in the right direction. Highlighted Quote “Writing in Hope” “Writing is an inherently hopeful act, you write with the intent of connecting with someone else.” Resources/Mentions: Book The Writer's Process Get the Word Out Article Hope and Process Guest Links Website Twitter LinkedIn Podcast Links: Instagram: @Hopestrategy Facebook: @hopestrategy Twitter: @thehopestrategy Youtube The Hope Strategy

anne janzer word out

330 Get The Word Out by Anne Janzer

confidence write commitment clarity anne janzer word out

Play Episode Listen Later May 7, 2021 67:02

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Write the book you want to see in the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment: Clarity about your message, your audience, and your vision for the work Confidence in your expertise, authority, and ability to write the book Commitment to see the book through to publication and spread the word beyond If you're looking for a quick-and-easy recipe or a promise of a best-seller, you won't find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books. Many authors report that they wish they'd written their books sooner. What are you waiting for? Read this book now and start getting your word out. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/get-word-out-anne-janzer

Binders Full of Community

JaffeJuiceTV

Play Episode Listen Later Mar 19, 2021 68:21

Brittany Hodak, Anne Janzer, Diane Hessan and Lisa Bodell. Four incredible women and previous guests of the show return to the studio. Plus I’ll show you the best of the-week-that-was in the form of 1-minute CoronaByte highlights. This week you’ll hear from Michael Padurano, Sharon Vinderine and Daniel Gutierrez. You can get all the details from my linktr.ee/jaffejuice Learn more about your ad choices. Visit megaphone.fm/adchoices

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When Hell Freezes Over (oh, it just did!)

JaffeJuiceTV

Play Episode Listen Later Feb 19, 2021 67:27

This week I turned to 4 of my previous 206 guests, who all share a very specific theme in common: community. From Podcamp to SxSW to Sherlock Holmes to crayon to the Hero Club…and that’s just Aaron Strout. Kidding! You'll also hear from Dave Delaney, Tricia Benn and Scott Monty. Each of my 4 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Sean Finnegan, Anne Janzer, Lodro Rinzler and Mark Schaefer. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Compensatory Conspicuous Communication with Anne Janzer

JaffeJuiceTV

Play Episode Listen Later Feb 16, 2021 65:50

By the end of day, Anne Janzer might be my favorite person in the world. And yours. Why? Because she wants to talk about servant authorship, cognitive science, the power of subscription and relationships…all WITHOUT the jargon! In case, you didn’t realize…that headline was a red herring! Plus, she’s super enthusiastic to come on the show which makes me happy. It’s a geek thing, I guess. And the feeling is mutual! Learn more about your ad choices. Visit megaphone.fm/adchoices

conspicuous compensatory anne janzer

Get the Word Out: Write a Book That Makes a Difference w/Anne Janzer

Unleash Possible

Play Episode Listen Later Feb 10, 2021 34:56

Is your idea worthy of a book? Listen in with Samantha and her guest Anne Janzer, author of her latest book, Get the Word Out: Write a Book That Makes a Difference, as they discuss the art of book writing, how to crystallize your ideas, define the audience you want to serve with your message, and how to build confidence in your expertise and authority of the subject matter.

write a book anne janzer

SPOS #760 - Anne Janzer On Writing A Book That Makes A Difference

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 31, 2021 60:05

Welcome to episode #760 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #760 - Host: Mitch Joel. I have this weird obsession with books about book writing. I collect them. I search them out. I devour them. With that, you would think that I would have written more than two of them myself (not there yet). One of my favorite books about writing is The Writer's Process by Anne Janzer. The book came out in 2016. A few years back, I started a private Facebook group for business and non-fiction book authors. Writing and coming up with ideas to write is a solitary (for most) experience, so it's an amazingly powerful space for fellow business and non-fiction book authors to congregate. That's where I first "met" Anne. She's authored other books: The Workplace Writer's Process, Writing To Be Understood, Subscription Marketing, and her latest, Get The Word Out - Write A Book That Makes A Difference. Who should write a book? How do you market a book? If you've ever thought about writing a book or how books can be a great way to tell your story, this show is for you. Anne is a fellow writing geek and non-fiction author cheerleader. Enjoy the conversation... Running time: 1:00:04. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Anne Janzer. Get The Word Out - Write A Book That Makes A Difference. The Writer's Process. The Workplace Writer's Process. Writing To Be Understood. Subscription Marketing. Follow Anne on LinkedIn. Follow Anne on Twitter. This week's music: David Usher 'St. Lawrence River'.

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Thought Leader - Anne Janzer on her book Subscription Marketing

Sage Advice Podcast

Play Episode Listen Later Jan 27, 2021 5:33

Anne Janzer is the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.

marketing thought leaders subscription anne janzer

Interview with Anne Janzer

The Soul of Enterprise: Business in the Knowledge Economy

Play Episode Listen Later Jan 22, 2021 56:39

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She's on a mission to help people spread important ideas through writing.

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Play Episode Listen Later Jan 7, 2021 45:51 Transcription Available

Anne Janzer is a big fan of creating an outline for your book. But as an author, you also need to know when to abandon your book outline if it's not serving you or your readers. Anne is my guest on the latest episode of the Published Author Podcast. She's author of Get The Word Out: Write A Book That Makes A Difference, and Subscription Marketing. Anne understands what motivates her to write, and her own writing process. But she wanted to know if it is the same across the board for other authors. So she sent out a survey and had more than 400 authors answer in kind. Anne says her survey opened the eyes of a lot of participants about the importance of accepting change during their writing process. “We outgrow our outlines as we write, and we need to understand it's more important to serve the reader with a better book, than to cling to an outline that isn't quite working anymore,” she explains. The survey's findings deal with outlines, research, and motivations for writing. Some authors feel guilty when they deviate from their original outlines. Others are uncomfortable if they don't complete their research before beginning to write. And some writers discover their motivations don't line up with their chosen topics. Anne stresses authors should realize they are free to step outside of their original constructs, allowing their book to evolve through the process. This breathing room and evolution doesn't only include the outline process, but every process and aspect of writing a book, right up until the published product. Your research, motivations, and even purpose for writing the book might change, and she wants authors to know these changes are perfectly acceptable. In this episode you'll hear Anne talk about her findings, what an author's main intent should be when writing a book, and her own books. If you enjoy this episode be sure to forward this email to an entrepreneur you know who is thinking about writing a book! Links Annejanzer.com Anne Janzer's survey results: https://annejanzer.com/nonfiction-authors Twitter.com Facebook.com Linkedin.com Subscribe to Published Author Podcast If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts. And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources. Twitter Youtube Facebook.com Linkedin.com Instagram.com Josh Steimle Josh Steimle - LinkedIn Josh Steimle's book: CMO's At Work

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How to be understood by non-technical businesses with author Anne Janzer

Elevating IT - The Podcast For MSPs

Play Episode Listen Later Dec 30, 2020 47:18

How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously. MSPs use audIT to make the technical information they gather understandable to non-technical clients. We know that the way MSPs present makes a big impact on their sales success and bottom line. I recently interviewed author Anne Janzer for the Elevating IT podcast. Anne has written several books on writing and marketing. As well, she coaches non-fiction authors. Anne’s book; “Writing To Be Understood” caught my attention. The book does a great job of illustrating the importance of simplifying communication. In this interview, Anne shares a ton of great information and tips on how to speak to non-technical people in a way they can understand. Which if you follow the audIT blog or are an audIT user, is extremely important to being able to close more sales.

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Episode 240 - The Best Bits: The Writing Lab

stories marketing writing reading storytelling wall publishing editing experimenting best bits rob hatch anne janzer

Play Episode Listen Later Oct 19, 2020 36:11

In some ways every week on the Extraordinary Business Book Club we're talking about the results of a book-writing experiment - and many books are themselves the results of fascinating experiments in business and life. In this Best Bits episode we don our white coats and safety glasses and head fearlessly into the laboratory to watch the magic happen in the company of some of our most recent researchers... Anne Janzer on how her marketing career proved the lab in which she refined her writing experiments Zoë Routh on starting early and the endocrinology of writing in flow Rob Hatch on the research findings of a long-term newsletter experiment Elvin Turner on introducing user experience research into writing for explosive results Cath Bishop on narrative fusion - bringing together different strands of experience in the white-hot heat of the writing lab Rita Clifton on distilling ideas, the Wall of Content and the application of the seat of the pants to the chair Gayle Mann on the importance of finding your own best way to conduct your writing experiment Shuhrat Ashurov on the alchemy of stories and a lifetime of experimenting with storytelling.

Episode 231 - The Writer's Process with Anne Janzer

spoilers thinking writing creativity inspiring editing rewriting anne janzer

Play Episode Listen Later Aug 17, 2020 34:39

'Writing is a way of doing something physically while thinking deeply, it's a container for deep thought in your life. If you think about it that way, it's a really wonderful thing to make time for in your life.' Anne Janzer's mission is to 'help people spread important ideas by writing'. In this conversation we talk about why that matters and what it looks like in practice. What IS the process of writing? Spoiler alert: it starts long before the actual writing. Inspiring, energising and relentlessly practical.

#053 – Anne Janzer, Author of Writing to Be Understood: What Works and Why

Top Business Leaders Podcast with Dan Janal

Play Episode Listen Later Jul 5, 2020 22:41

Anne Janzer: Authors in Quarantine Getting Cocktails

california world quarantine cheers stanford cocktails churn san luis obispo anne janzer

Play Episode Listen Later Apr 28, 2020 37:29

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

#080 - Marketing de subscripciones de Anne Janzer

Elemental Podcast | Club de aprendizaje

Play Episode Listen Later Dec 3, 2019 58:33

Vender y nutrir un buen modelo de subscripciones es uno de los grandes desafíos de la economía moderna. En este episodio revisamos diversos mecanismos y estrategias concretas para crear el sistema de suscripciones que crezca en el siglo XXI. Temporada 01 (Podcast MBA) - Episodio 22 Episodio #080 - Marketing de suscripciones de Anne Janzer (Subscription Marketing: Strategies for Nurturing Customers in a World of Churn) ¡Conviértete en nuestro patrocinador (mecenas) de nuestro podcast ayudándonos mes a mes! Ingresa a https://www.patreon.com/elementalpodcast |Nuestra página|: http://www.elementalpodcast.cl/ |Twitter|: https://twitter.com/elementalpodcas (@elementalpodcas) |Facebook|: https://www.facebook.com/ElementalPodcast/ |Instagram|: https://www.instagram.com/elementalpodcast/ |Youtube|: https://www.youtube.com/channel/UCzbMsT2QA6TTaYrzLr6t1AQ |Subscríbete en iTunes|: https://buff.ly/2BKkvgf |Subscríbete en Stitcher|: https://buff.ly/2GYSu5H |Subscríbete en Podbean|: https://buff.ly/2H0Uw5p |Subscríbete en Spotify|: https://buff.ly/2x0X8KA |Subscríbete en GooglePodcast|: https://buff.ly/2GIzUj2 Links y notas del Show: 00:00 |Elemental episodio 80| El cliente automático: https://youtu.be/O1onUBlSFM8 03:34 |Subscripciones 2.0| 10:52 |El Cambio de Subscripción| 15:01 |Estrategias de nutrición de valor 1| Crea un plan de lanzamiento para el cliente. Orquestar el éxito temprano. Ayudar a los clientes a crear nuevos hábitos. Ofrecer gran entrenamiento. Compartir historias de clientes. Cuantifique su valor. Celebra los éxitos. 30:19 | Estrategias de nutrición de valor 2| Crear valor a través del contenido. Crea comunidad. Alimenta a tus fanáticos y defensores. Solicitar asesoramiento y opinión. Manejar las rupturas con gracia. Comparte tu historia. Incruste valores en su modelo de negocio. Nutrir usuarios de prueba gratis. 50:06 |Poniendo las estrategias en Acción| 55:29 |Cierre y conclusiones| Pedro García-Huidobro (@pedroghg) y Santiago Allamand (@stgoallamand) discuten sobre distintos libros todas las semanas. Agradecimientos especiales a: |Música Intro|: Osvaldo Guzmán |Sonidos Adicionales|: Osvaldo Guzmán |Diseñadora|: María de los Ángeles Manriquez |Musica Cierre|: ”Rollin at 5" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Writers' Rough Drafts with Anne Janzer - Episode 062

Writers' Rough Drafts

Play Episode Listen Later Nov 19, 2019 68:26

Anne Janzer is an author and writing coach who studies the creative process and a writer’s place in it. She has written multiple books on the topic and consults with some of the top tech and SaaS companies on the web, offering content and copy that brings their message to readers. Visit craftyourcontent.com/episode62 for links and resources.

writers saas rough draft anne janzer

WM33 Writing Fiction vs Writing Non-Fiction

Word Maze - what I'm learning about writing

Play Episode Listen Later Jun 2, 2019 12:25

You'd think it's obvious, but it's taken Pilar quite a while to realise the main difference between writing a non-fiction book and writing a novel. Pilar recommends Anne Janzer’s excellent book on writing non-fiction, "Writing to Be Understood: What Works and Why". A little bit of progress on Pilar's own editing the novel. Check out the Trello board for book recommendations https://trello.com/b/3LUWiqsc/pilars-board-on-writing-for-word-maze-podcast and Pilar's website for more info www.pilarwrites.com

writing nonfiction pilar trello writing fiction anne janzer wm33

ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer

In The Trenches with Tom Morkes

Play Episode Listen Later May 3, 2019 41:11

Anne Janzer is an award-winning author on a mission to help writers communicate more effectively. She has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets. Anne also coaches business leaders on communicating their ideas with impact, clarity and marketing teams on telling brand stories that strengthen customer relationships. During this podcast, I explore why so many businesses are moving to subscription based business models with Anne. We also dive into the how’s and why’s behind whether or not you should consider integrating a subscription model into your business. In this broadcast, Anne and I talk about: How did Anne get started in subscription marketing How is software enhancing subscription businesses Why have so many businesses moved to offering subscriptions How are subscriptions more like renting things rather than owning In what ways do subscriptions eliminate risk How can you create a framework around selling subscriptions Why do subscriptions have to make sense from a business marketing perspective What do you need to look for if you’re integrating a subscription model into your business How can you think of your offering as an experience Do subscription based business have more marketing power or virality built into them What is the power behind honest reviews rather than reward recommendations/referrals Is it possible for only a component of your business to be subscription based How can you turn content focused products into a subscription model Why is having a community and building a community important Are there any pitfalls when it comes to subscription based businesses Why niching down is one of the most lucrative things you can do How to Connect with Anne: annejanzer.com Anne’s Books: Subscription Marketing: Strategies for Nurturing Customers in a World of Churn The Writer’s Process: Getting Your Brain in Gear The Workplace Writer’s Process Writing to Be Understood: What Works and Why Get the Latest Broadcasts of In The Trenches Subscribe to In The Trenches on iTunes How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

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Skill #16: Using Cognitive Science to Make Your Technical Writing More Interesting

The Not-Boring Tech Writer

Play Episode Listen Later Mar 30, 2019 31:42

Anne Janzer—author of Writing to Be Understood—shares how technical writers can make their technical writing more interesting. We discuss where technical writers may currently miss the mark in their writing, how technical writers can use cognitive science to make their writing more interesting, and small steps technical writers can take today to begin applying the concepts.

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2-011 Writing To Be Understood—Interview with Anne Janzer

MedicalWritersSpeak's podcast

Play Episode Listen Later Mar 15, 2019 27:49

In this episode, I’m talking with Anne Janzer, who has written a book Writing To Be Understood. Anne’s book dissects what it is that makes nonfiction compelling. She talks about using stories and analogies and several other strategies that translate also to writing about medical topics. Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of four books, including Writing to be Understood: What Works and Why and The Workplace Writer's Process. Her books and online courses help writers improve their processes and communication skills, so they can share their thoughts and ideas with the world. Her latest book can be found here: https://annejanzer.com/book/writing-understood/ ===== Check out the PowerPoint course for scientists and medical writers and use PPTDISCOUNT for a discount. Check out nascentmc.com for medical writing assistance and 6weekcourse.com for free info on getting into medical writing.

Episode 110 - 7 Word-of-Mouth Marketing Strategies You Need for 2019

Play Episode Listen Later Dec 16, 2018 22:49

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes & Links: -What's coming to the show in 2019? -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to Start Now: Build an author friend network in your genre. Build an advance reader/review team. Encourage fan-generated content on your Facebook page. Share reader reviews on social media. Consider a rewards program Highlight a super fan book review every newsletter. Be generous! Links (Click' em, they're live): 22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/ Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/

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EP 135: The Writer's Process: Getting Your Brain in Gear with Anne Janzer

The Innovation Show

Play Episode Listen Later Dec 9, 2018 43:56

For centuries, people have searched for ways to access inspiration and streamline content creation. Whether praying to the muses or shutting themselves into dark rooms, authors use trial and error to find the methods that work for them. What if we could apply cognitive science principles to determine our own perfect methods for creativity and productivity? We welcome the author of “Writing to Be Understood, Subscription Marketing, The Workplace Writer's Process and the focus of today's episode “The Writer's Process: Getting Your Brain in Gear", Anne Janzer We talk about: Behavioural writing sciences Anne's 2 writing systems, The Muse and the Scribe The focus and discipline of the Scribe The intuition, creativity, and empathy of the Muse Attention and focus strategies Flow Managing time Self-discipline and procrastination The 7 step writing process The drafting period The revision period What type of editor The biases we will encounter Feedback Corporate Writing More about Anne here: https://annejanzer.com/writers-process/ Other shows like this here: https://soundcloud.com/search?q=sell%20with%20style%20innovation%20show

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192: Subscription Marketing – Featured Interview with Anne Janzer

Play Episode Listen Later Oct 29, 2018 36:44

body .audioplayer.skin-wave.playerid-37502414:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-37502414:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap37502414 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"37502414",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_8566_105",settings_ap37502414); }catch(err){ console.warn("cannot init player", err); } }); Anne Janzer, Author, Consultant Bill Ringle and Anne Janzer discuss subscription marketing strategies for nurturing customers in a world of churn. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. Top Take-Aways from this Interview Subscription models fundamentally shape the way customers see companies and brands. Why subscription models are more than just transactions, they’re relationships. The phenomenon of Super-Users and why every company should seek them out and cultivate them. How Adobe changed the game by being among the first to adopt a successful subscription model, despite financial media criticism. What companies with a subscription model can do to sustain a customer’s trust long term. Tweet-Ready Insights from this Episode The best time to reach out and help people start using things is as early as possible.>> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Pay attention to your Super Users – they're the ones who drive your business. >>#MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Subscription models fundamentally shape the way customers view companies and brands. >> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Want a successful subscription model? Working on building trust with your customers.>> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Subscription models aren't just transactions, they’re relationships. >>#MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Interview Insights Read the Show Notes from this Episode 1:55 How Anne’s parents, and her early life experiences with the opera, were able to show her the importance of subscribers at a young age. 3:32 “There was a real difference for me between the people who were buying a ticket for one show and the people who were subscribing to the series.” 4:09 “It wasn’t just the revenue part, but also what that meant when somebody showed up and said I’m going to subscribe to your season, even though I haven’t seen a season yet.” 5:17 “The fundamental shift that I think we need to make when we think about selling things one off versus selling a subscription to something is this: a subscription sale isn’t a one time transaction, it’s actually the beginning of a relationship.” 5:41 “How do I create a relationship with this person that will deliver value to them, and deliver value to the business.”

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192: Subscription Marketing – Featured Interview with Anne Janzer

Play Episode Listen Later Oct 29, 2018 36:44

body .audioplayer.skin-wave.playerid-37502414:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-37502414:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap37502414 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"37502414",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_8566_79",settings_ap37502414); }catch(err){ console.warn("cannot init player", err); } }); Anne Janzer, Author, Consultant Bill Ringle and Anne Janzer discuss subscription marketing strategies for nurturing customers in a world of churn. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. Top Take-Aways from this Interview Subscription models fundamentally shape the way customers see companies and brands. Why subscription models are more than just transactions, they’re relationships. The phenomenon of Super-Users and why every company should seek them out and cultivate them. How Adobe changed the game by being among the first to adopt a successful subscription model, despite financial media criticism. What companies with a subscription model can do to sustain a customer’s trust long term. Tweet-Ready Insights from this Episode The best time to reach out and help people start using things is as early as possible.>> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Pay attention to your Super Users – they're the ones who drive your business. >>#MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Subscription models fundamentally shape the way customers view companies and brands. >> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Want a successful subscription model? Working on building trust with your customers.>> #MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Subscription models aren't just transactions, they’re relationships. >>#MQ4B Ep192 with Anne Janzer (@AnneJanzer), author of Subscription Marketing.Click To Tweet Interview Insights Read the Show Notes from this Episode 1:55 How Anne’s parents, and her early life experiences with the opera, were able to show her the importance of subscribers at a young age. 3:32 “There was a real difference for me between the people who were buying a ticket for one show and the people who were subscribing to the series.” 4:09 “It wasn’t just the revenue part, but also what that meant when somebody showed up and said I’m going to subscribe to your season, even though I haven’t seen a season yet.” 5:17 “The fundamental shift that I think we need to make when we think about selling things one off versus selling a subscription to something is this: a subscription sale isn’t a one time transaction, it’s actually the beginning of a relationship.” 5:41 “How do I create a relationship with this person that will deliver value to them, and deliver value to the business.”

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196 Writing to Be Understood by Anne Janzer

Play Episode Listen Later Oct 12, 2018 54:07

Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/writing-be-understood-anne-janzer

Episode 77: 3 Techniques To Improve Your Explanations And Be Understood

Build

Play Episode Listen Later Oct 9, 2018 25:13

In last week's Build episode, we talked about why if somebody doesn't understand your explanation for a technical concept, it's not OK to just tell them to look it up or Google it. We also covered the effects of doing this, the main one being that you don’t come off as someone who is credible! In today's episode, we're going to dive into the specific tactics for how you can explain abstract technical concepts to an audience of either lay people or one that may be a little bit more advanced. Anne Janzer is back to help us out. Anne is a prolific author and recently published Writing To Be Understood: What Works and Why. Here’s what you’ll learn as you listen to today’s episode: What things we need to take extra time to explain How to gauge your audience’s level How to handle mixed audiences and explain in a way that is inclusive How to avoid “dumbing down” an explanation Why writing out an explanation is harder than sharing it verbally How to pick analogies that are going to resonate with your audience Which contexts to apply these techniques to -- Build is produced as a partnership between Femgineer and Pivotal Tracker. San Francisco video production by StartMotionMEDIA. -- # 3 Techniques To Improve Your Explanations And Be Understood Transcript Poornima Vijayashanker: In the previous episode of Build, we talked about why if somebody doesn't understand your explanation for a technical concept, it's not okay to just tell them to look it up or Google it, and if you missed the episode and the reasons why it's important for you to explain, then I've included a link to it below. In today's episode, we're going to dive into the specific tactics for how you can explain abstract technical concepts to an audience of either lay people or one that may be a little bit more advanced. So, stay tuned. Poornima Vijayashanker: (pause) Poornima Vijayashanker: Welcome to *Build*, brought to you by Pivotal Tracker. I'm your host, Poornima Vijayashanker. In each episode, innovators and I debunk a number of myths and misconceptions related to building products, companies, and your career in tech. Now, we've been talking about the importance of breaking down abstract technical concepts as the person explaining them. In the last episode, we uncovered why it's important as the explainer to take the time to explain things in a way that your audience is going to understand. In today's episode, we're going to dive a little bit deeper to give you specific tactics that you can use the next time you're presented with having to communicate something to a teammate or to a lay audience. Poornima Vijayashanker: And to help us out, Anne Janzer is back. She is the author of a number of books that range on topics from writing to marketing, and she's kind of a cognitive science geek. So, thanks again for joining us today, Anne. Anne Janzer: Thanks for having me back. Poornima Vijayashanker: Yeah. So, I know in your upcoming book, you've got a range of techniques, and I want to kind of tease out just a few for our audience, and I know it focuses on writing, but I'm sure a lot of these techniques apply in a number of contexts. Maybe you can share with our audience some of the contexts that you think these techniques could apply to. Anne Janzer: Really, yes, I think they apply any time you've got to communicate about a complicated topic to someone who doesn't share the same background you have on that topic. So, it can be whether you're writing an email to somebody or presenting to investors, maybe trying to explain to your family what the heck it is you do for a living. Poornima Vijayashanker: Yeah. Anne Janzer: That can be a challenge if you work in tech, I know. There's all sorts of things, and it certainly applies to ... most of this applies to writing as well as speaking. The challenge with writing that's different than speaking is that when we're speaking, I have my body language, I have my voice, and I can see if you're checking out, checking your mail, or confused. Poornima Vijayashanker: Right. Why writing out an explanation is harder than sharing it verbally Anne Janzer: It's very obvious, and when I'm writing, the reader's not present when I write, and the writer's not present when they read. So, everything's just on the paper. So, you have to work harder to really advocate for the reader as you are doing the work of planning and writing and revising so that it really, you can be almost present with them. Poornima Vijayashanker: So, let's talk about the things that we need to take extra time to explain. Anne Janzer: Right, so, here's the main thing. It's abstract topics. Poornima Vijayashanker: Mm-hmm (affirmative). Anne Janzer: Technology is itself just layers of abstraction, right, and you work in this silo of abstraction, and that person works in that silo of abstraction. Maybe I know storage, and you know Cloud infrastructure, right? They're really related things, but they're different things, and when people are faced with abstract ideas, this is part of human reasoning. We are animals that abstract things. Anne Janzer: There's a couch, and there's a table, and they're both furniture. Now, everybody's comfortable if I talked about furniture, you know what I'm talking about, but when it gets to technology, you can get to the point where people aren't comfortable with that, and so what we need to do is try to figure out a way how to take something that is abstract and sometimes intangible. It's just an idea, and make it concrete so that people can understand it. What things we need to take extra time to explain Poornima Vijayashanker: Now, what are the specific things that we need to take extra time to explain? Anne Janzer: So, when we work in the tech industry, we're dealing with abstract ideas all the time, abstractions, and it's just layers and layers and layers and abstractions, and so we come up with a lot of words and terms and jargon that is short hand, and it's absolutely essential for us to communicate with each other, right, but it's not always essential for us to communicate with someone outside of our field. Poornima Vijayashanker: Mm-hmm (affirmative). Anne Janzer: And that is often the biggest barrier for people understanding what we're talking about when we're talking about technology, is the words that we use, the jargon and the abstractions that we use. So, that is the thing that the very low hanging fruit to take care of when you're writing or speaking, is what abstractions and what jargon am I using that could cause problems? Poornima Vijayashanker: Yeah. I've also noticed for a lot of my students and audience that they may have something that's internal to their company. So, yeah, sure something like HTML, okay, we get that that's an abstraction because of the acronym. It's kind of buzz wordy, but then they have something internal where they say, oh, we use this thing called an OKR, and they just assume everybody in their company knows it. Somebody on the outside's like, OKR, what is that, right? Anne Janzer: Right. Poornima Vijayashanker: Yeah, so how can we kind of figure out what things we may think are specific to our organization or even our team, are not necessarily commonplace. Anne Janzer: Yeah, so you have to get a little loose. I like to print out what I've written, and maybe highlight anything that is term, an abstraction, maybe anything that is abbreviated, capitalized, acronyms. You know what they are. Poornima Vijayashanker: Right. Anne Janzer: And for each of them, you need to ask two questions. Is it maybe, is it possibly unfamiliar to my audience, and is it necessary? So, if it's necessary to use it, the only way to talk about it, or everybody talks about blockchain is blockchain, right? Okay, I had to use the word blockchain. There's a law, right? Poornima Vijayashanker: Yeah. Anne Janzer: I have to use it. If it's necessary to use it, but it might be unfamiliar, then it is on you to define it or show an example the first time you use it, or use it in such a clear context that there's no confusion. If it's unnecessary and unfamiliar, if there's another way to use it, get rid of it. You're just adding unnecessary cognitive load to the reader. Anne Janzer: So, necessary or unnecessary, familiar or unfamiliar. I mean, you don't have to strip out furniture. You know, you don't have to strip out acronyms or things that people really should all know who are in your audience, but you do need to be anything that, yeah, maybe they know it, but maybe they haven't encountered it that many times. Poornima Vijayashanker: Right. Anne Janzer: So, they're going to have to do a little bit of extra work to fill in the blanks while they're listening to you or reading. Poornima Vijayashanker: So, is there a way we can gauge the audience level, because I know a lot of times people assume, well, I'm talking about this new framework, this new technology, and it's in the title of my talk. This conference is about this talk. So, I just assume everyone coming here is going to know what this is. Why do I really need to take an extra 30 seconds, one minute, PowerPoint slide, et cetera to explain this? Won't it seem like I'm "dumbing it down" for them? How to avoid “dumbing down” an explanation Anne Janzer: Yeah, right. I think you don't want to dumb down for people. You want to respect their intelligence, but you also have to remember someone at the conference just came out of three other sessions. Someone picking up your article may be like, wait. Why do I want to read this? It's in the title. I forgot. I mean, people come from very interruptive and context changing day, and you need to help them reset even if you think that everybody coming is showing up for that reason. They may not be. They may be showing up for other reasons as well. Anne Janzer: So, it's always worth trying to put yourself in the audience shoes for a moment, and say let's say I'm new to this industry, and I'm showing up here to learn. What should I assume the people ... what that person might know? What if you were on your second week of your job, and you show up at your talk, or you pick up your article? You want to help that person as well as the next one, right? You want to help your audience. You should be doing this to try to be understood, and you would like to be understood by them. Poornima Vijayashanker: Yeah, or that person that got dragged to the talk, because hey, your buddy was like, this is going to be an amazing talk. I know the speaker, but you're like I don't know what this thing is. Anne Janzer: Yep. Yep. If all goes well, you'll be one of the speakers that people go to hear your talk even if they don't know what your subject is about, because you're so awesome as a speaker. How to gauge your audience’s level Poornima Vijayashanker: So, how do we know who's going to show up, or how can we gauge the audience level before we write our post, our book, or give our talk? Anne Janzer: I think we have to try to put ourselves in the seat of the audience, the mind of the audience. Try to figure out who the people might be, and answer these three questions about them. What do they already know? Where are they coming from? And give them a little range. Don't assume everybody is at the top of the knowledge range there. So, what do they already know? How do they feel about the topic? Are they there under duress? Are they there, because they're really fascinated by it, because they think it's a hot investment opportunity? I mean, there's a lot of different things that could be motivating people to learn about your topic, and it's interesting to know what they are. And what makes them curious? How can you engage their curiosity, and bring them in to learn more about what you're trying to explain? Because when someone's curious, they're going to be paying more attention. They're going to be coming with you as you explain your thing with them. Poornima Vijayashanker: Yeah. Anne Janzer: So, you have to give them a reason to be paying attention. How to handle mixed audiences and explain in a way that is inclusive Poornima Vijayashanker: Sometimes we're in a mixed audience, though, where our teammates are there, some stakeholders, it's internal, or we're in an external conference or an event where there's people of varying levels. We don't necessarily want to bore the people who already know what we're saying, and we also don't want to talk down to the people who are beginners. So, how can we explain in a way that is inclusive? Anne Janzer: Yes, that's a challenge, and it's something that you're going to have to play with and balance, but I think it's important to remember that nobody gets upset if you quickly define a term the first time you use it, and you can also use to guide people who are different ranges, by using an interesting example. Anne Janzer: So, the people already know it find value from the example. People who don't know it, learned it, hear what you're saying. So, if you're talking about artificial intelligence and recommendation algorithms, right? Most of your audience may know what that means, but a few may be just like ... and then so you can say, you know, like when Netflix recommends, or the other day I went on Netflix, and I got a recommendation to check out this story. Now, you've anchored it in something that is an experience that everybody has. You've level set the people who weren't so familiar with that term. You've brought them right back up, and you haven't really bored the people who do know what it is. Anne Janzer: It's doesn't take a heavy lecturey touch to do this. You can do it through an example, through a story. Poornima Vijayashanker: So, I think that brings us to the first tactic. Let's dive right in. Technique #1: Why using analogies or metaphors helps people understand your technical explanation Anne Janzer: Great. So, one of the first ways to explain technical concepts, this is something that you probably do instinctively all the time, which is to use an analogy. In fact, tech is just filled with metaphors and analogies. Like I said, we have files and folders, and we have, which there's no real folders on your computer. Poornima Vijayashanker: Right. Anne Janzer: There is not little folder. It's an icon, but it's an analogy that we're working with. So, metaphors, analogies, they can serve two things, actually. One is they can help explain what's happening or give us a useful way to engage with stuff that is amorphous, and two, they can actually connect on a different level. Anne Janzer: So, I found this metaphor the other day about, or analogy, about using units. It's kind of like driving a stick shift car, right? So, it gives you more power, more control, but learning it can be kind of uncomfortable, and it takes a little while. So, now if you've ever driven a stick shift car- Poornima Vijayashanker: I have, and I burned the clutch. Anne Janzer: You've learned, or your burned a clutch, right. So, when I used that analogy, we had a shared experience, and you're like, okay that makes sense to Unix, right? Poornima Vijayashanker: Right. Anne Janzer: That's interesting, but you also, the part of you that's listening to it probably, I did this thing with my hand, right? I have a physical memory of driving a stick shift. I have a physical memory of learning and the rabbit, the jumping thing that you do when you're like burning a clutch. So, if you were listening to me or if you were reading those words even, the little parts of your brain that are involved with the physical memories or the visual memories of seeing something, those parts of your brain fired. Metaphor actually connects on a way beyond just our reasoning, thinking mind. People in functional MRI's, they show if they read a story, the action part, so their brains are actually firing as if they're doing the thing that they're reading about. Anne Janzer: So, our brains are not really ... we know rationally what's metaphor, but we also sort of connect on a different level. Now, if that happened while you're talking about Unix, that's a win, right? You're now more engaged. It's a little bit interesting to you, right? You've gotten the meaning, but you've also just become a little bit more interested in sticking with the experience of reading or listening. How to pick analogies that are going to resonate with your audience Poornima Vijayashanker: Right, but I've also seen that backfire sometimes where you pick a metaphor, or you pick an example that you think the audience is going to get. Let's just call a spade a spade, and say there's a lot of sports analogies out there that get used, and the person on the receiving end's like, I don't know the first thing about baseball. Anne Janzer: Yeah, or that's like the 11th inning. It's like no. Poornima Vijayashanker: Or do you mean cricket? Yeah. Anne Janzer: Exactly. Poornima Vijayashanker: So, how do we know that our example or our metaphor that we choose is going to be universal? Anne Janzer: Yeah. Poornima Vijayashanker: How can we kind of test it out? Anne Janzer: Yeah. Testing it is exactly the thing. I mean, the analogies work if there's a shared experience. Sometimes you can have an analogy that isn't a shared experience. I think about the book, The Black Swan, or use The Black Swan, the story of the black swan as an analogy for an unanticipated risk. Something we assumed we didn't exist, because we didn't see it, right? Anne Janzer: That has to be explained. So, sometimes analogies are great, but it needs to be explained, but most of the time we want our metaphors to teach, not to need a lot of teaching. Poornima Vijayashanker: Sure. Anne Janzer: So, we need to understand the audience. We need to be empathetic and understand where they're coming from, and give a little explanation if we suspect there are cultural differences. Poornima Vijayashanker: Mm-hmm (affirmative). Anne Janzer: And be aware, too, that metaphors, because they activate those other parts of our brain, if you use a metaphor of a clown, and your audience is people that have that clown phobia thing. Poornima Vijayashanker: That's true. Anne Janzer: Do you know what I mean? Poornima Vijayashanker: It might activate the wrong part. Anne Janzer: You can activate the wrong things. Metaphors are powerful, and they can go in unexpected directions. So, be careful, especially across cultural. Working in tech is so multicultural. We need to be quite cautious with the metaphors that we use. Technique #2: How storytelling helps an audience understand your explanation Poornima Vijayashanker: And what about the second tactic? Anne Janzer: The second tactic is, again, what we're trying to do is make something that is abstract more real to the reader, to the listener, and one of the best ways to do that is through story. Now, I was an English major in college, and when I was in freshman year, a couple of my friends took a creative writing class. They were also English majors, and I saw them terrified. Every time they had to turn in a story, they'd pull all nighters, and I said to myself, oh my God. Storytelling is scary. It's stressful, and it makes you stay up all night. I am not doing any of that. Forget it. I'm a nonfiction writer. I'll be a literature major, and I'll go into technical writing, because there's no story involved. Anne Janzer: Well, so, years later of course, I was wrong. The best writers, when I read these books, I tell you the writers I admire who write about cognitive science, they use story incredibly effectively. They are not fiction writers. Story doesn't mean fiction. Anne Janzer: So, using story is a great way to connect with people, and it's something that we all need to do. Like I just shared with you a story about my personal transformation through that story. It's not that hard. I'm not a master storyteller. I didn't follow a three act structure. I didn't have rising and declining. I mean, you can do all that. Poornima Vijayashanker: Right. Anne Janzer: But a story can be very simple. It could be a moment of time when you realized something. It could be a certain situation. The best advice, for me, I had to shed my preconceptions about storytelling and just try something very simple. Just experiment with it, and gradually get a little bit more confidence. How short stories can help get your point across Poornima Vijayashanker: I've noticed that especially with folks who are very technical, that I do a lot of public speaking coaching with, they have an aversion to starting with a story, because their preconceived notion is, oh, it's going to be long winded. The audience is going to tune out, pull out their laptop, cell phone, whatever, and is this really necessary? Why can't I just cut to the chase and say today I'm going to talk about a distributed denial of service attack? Right? Yeah, okay, you kind of like cut to the chase. People get it, but it's so much more compelling if you were to say, six months ago, we were under attack. We were facing a distributed denial of service attack. Anne Janzer: Yeah. Poornima Vijayashanker: And then all of a sudden, the audience is like, what's that? That sounds terrible, right? And it's just a very simple switch. Anne Janzer: Yeah. Poornima Vijayashanker: Like you said, it doesn't have to be long winded. So, how can we help our audience understand that when you're presenting a story, it doesn't have to be a poem. It doesn't have to be 400 pages. It can be pithy. Anne Janzer: Right, I mean, there are stories all around you. Any time you take an abstract technology and you look at a human interaction with it, there's a potential for a story. Poornima Vijayashanker: And use case. Anne Janzer: I mean, a use case is a story. Poornima Vijayashanker: Yeah. When to NOT tell a story Anne Janzer: And actually, it's more interesting the more...not a ten page use case. God, no. Just a little short blip of this person using this to do this. It can be a story. It doesn't have to be...it shouldn't be a long thing. And don't give someone a story when they're asking for data. That drives me nuts. Anne Janzer: It's like you go up and say, what happened to the sales last year? Let me tell you a story. Oh, God, don't do that. Poornima Vijayashanker: Yeah. Anne Janzer: I mean, a story has its role. Poornima Vijayashanker: Right. Anne Janzer: It's not something that you should be overwhelming people with, but it's a really powerful tool for either engaging their interest, engaging their curiosity, or explaining something, because they come along with you as they understand it. Poornima Vijayashanker: Yeah. So, you could say something like oh, the conversion rate went up 75%, or went down 75%. You want to know more? Happy to give you the details. Anne Janzer: Yeah. Yeah, exactly. How being brief helps you build credibility Poornima Vijayashanker: Nice. So, in the previous episode, we touched upon this desire to be long winded, and you mentioned how people often do it, because they want to come off as being credible. They worry, oh my gosh. If I take my 500 word bio and cut it down to 100, someone will miss something. They won't know that I wrote 200 books, or that I met with the Dalai Lama, and that's really important for being able to speak on Bitcoin. Right? So, how can we help our audience realize that it's okay to be brief, and it's not going to cost us our credibility? Anne Janzer: Right. Yeah, it's not going to cost you your credibility, and in fact, it's probably going to increase your credibility. People, again, credibility is based on being understood, and when we include too much, people perceive it that we're busy talking about us, and our needs, and not focusing on the reader's needs. Anne Janzer: So, if you are talking about Bitcoin, and you're an expert on Bitcoin, then just craft a bio about Bitcoin. I mean, people can link and find out more about you- Poornima Vijayashanker: Right. Anne Janzer: ...if they are so interested. Get them curious about you to find out more. That's awesome, but don't throw out everything at them in the bio, and put some of that stuff in your bio as opposed to in the body of your talk. You don't have to be, first let me tell you about my five startups or something, right? Poornima Vijayashanker: Yeah. Anne Janzer: I mean, people can look this up. You want to get them curious enough to look up the stuff rather than you feeding it to them, because if you think about everybody. We have so much stuff. I think that we're all reading less and less online. So, if you show up with 50 really great words, people will read them. If they see a block of 300 words, they're going to skip the whole thing. Poornima Vijayashanker: Yeah. Anne Janzer: I mean, if you want to be effective, be brief. Be concise, and give the reader what they're looking for rather than what you feel you need to be saying. Poornima Vijayashanker: Yeah. So, it's all about that topicality. What is it that the crux of the subject is, and how does your bio, your credibility fit into that? Anne Janzer: Absolutely, and you will be credible if you show up and give them useful stuff. That's going to be important. Poornima Vijayashanker: Yeah. So, what's the final tactic? Technique #3: How tone and style impact an audience’s understanding Anne Janzer: So, the final tactic is to think about the tone and style that you're writing in or speaking in. Now, tone is kind of like brand. It's not something that you assert. It's something that other people interpret, right? Poornima Vijayashanker: Right. Anne Janzer: So, right? Poornima Vijayashanker: Yeah, that makes it really hard. Anne Janzer: It makes it hard. It makes it hard. That's why you actually have to get out and test your stuff. You have to test your writing. You have to test your speaking. You may think that you're showing up one way, and people may be interpreting it another. Anne Janzer: In speaking, we've got things to do, and you are expert in that to show up with a different tone, a different persona. In writing, all you've got is your words. Poornima Vijayashanker: Mm-hmm. Anne Janzer: So, there's some leverage that you can use in looking at, we've talked about them already, abstractions, the jargon. That has a huge impact on the tone of the written piece. Poornima Vijayashanker: Mm-hmm. Anne Janzer: So, going through and stripping out unnecessary abstraction, stripping out unnecessary words, actually makes the piece stronger. Sometimes when we add words like very and really, it weakens our prose, which is crazy. So, I mean— Poornima Vijayashanker: Qualifier words. Anne Janzer: Qualifier words just go through and cut them out in revision. Make your thing stronger by being more to the point and quick. The sentence length, you know, sentences don't have to go on for pages and pages. Short sentences. Not the way we speak, because obviously I ramble when I speak, but when I write, my sentences are short and to the point. How to iterate and find your personal style Poornima Vijayashanker: Yeah. Well, these are all great tactics. Now, I know it's going to be a challenge, and it's going to take some work, some iterations. The first time we try some of these tactics, we may fall flat. So, how can we go about iterating? Anne Janzer: So, yeah, you're going to need to find your personal balance for what feels comfortable for you, works with the subject, and meets the audience needs, and that balance may change with everything you do, every talk you give, every blog post you write may be a little bit different. Well, hopefully not every blog post, but you're going to find your personal style and tone, and you're going to have to test things out. The other thing to remember, even while we talk about brevity, is repetition, that people don't necessarily catch things the first time it goes past. In fact, they rarely catch things the first time it goes past. Anne Janzer: So, if you can find a way to repeat, iterate within your talk, or iterate within your article, by repeating your message in a slightly different way, a different example. Eventually it's going to sink in and have an effect. So, you may hit these readers with this thing, and these readers with a second occurrence, and these readers with a third occurrence when it's expressed in a slightly different way. Poornima Vijayashanker: Yeah. Well, thank you so much, Anne. This has been really helpful. I know our audience out there is going to get a lot of value, and will hopefully start to employ these tactics as they have to— Anne Janzer: I hope so. Poornima Vijayashanker: ...communicate those difficult technical concepts, whether it's inside their organization or outside. Anne Janzer: I certainly hope so. Yeah. Poornima Vijayashanker: Yeah. So, how can our audience get in touch with you? Anne Janzer: So, my website is my name. Anne with a silent E, Janzer, and you can find information there about the book, Understood, which is on Amazon and hopefully all the other places that you would buy books. We'll see. And also I have a regular blog about writing. You can sign up for that there, and I'd be happy if anyone had any questions, wanted to reach out to me. I'd be happy to hear from you. Poornima Vijayashanker: Yeah, wonderful. Well, we'll be sure to include the links below the video and in the show notes. Anne Janzer: Great, thanks. Poornima Vijayashanker: That's it for this week's episode of *Build*. Be sure to share this episode with your friends, your teammates, and your boss, and be sure to subscribe to our YouTube channel to receive more episodes of *Build*. Ciao for now.

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Episode 76: Why Doing a Bad Job of Explaining Technical Concepts Hurts Our Credibility

Build

Play Episode Listen Later Oct 3, 2018 14:53

Confession time… A few years ago when someone asked me to explain a technical concept and I couldn’t successfully get through to them or didn’t have time, I would send them this link. ;) And it seemed funny the first couple of times I did it. It wasn’t until someone did it to me that I realized how obnoxious it was. I eventually stopped asking for them for help, because I knew they weren’t very good at explaining things and didn’t have the patience to help me. I also realized that I didn’t want to be like them. I needed to get better at explaining technical concepts. Ever since then, I’ve been on a quest to improve how I communicate technical concepts when I write and speak to people and audiences of varying levels. Part of my discovery led to me Anne Janzer. Anne is a prolific author who has recently written a book called Writing To Be Understood: What Works And Why, and she’s also a cognitive science geek! I sat down with Anne to debunk the misconception that if someone doesn’t understand a technical concept immediately, then it’s their fault. They're too much of a layperson, and they should look it up. But it’s actually the explainer who needs to do a better job of explaining, and in today’s *Build* episode, we’ll explain why! In next week’s episode, we'll provide techniques on how you can get better at explaining technical concepts to a mixed audience or to a layperson. As you listen today’s episode, you’ll learn the following: Why people on the receiving end of an explanation find the explainer to be less smart if the explanation cannot be easily understood Why people are bad at explaining technical concepts using simple language Why we assume our audience knows what we’re talking about Why people may not get our explanation The three questions to ask yourself about your audience before you communicate with them Why we have a tendency to overexplain Why overexplaining isn’t helpful either and being brief is better -- Build is produced as a partnership between Femgineer and Pivotal Tracker. San Francisco video production by StartMotionMEDIA. -- ## Why Doing a Bad Job of Explaining Technical Concepts Hurts Our Credibility Transcript Poornima Vijayashanker: Welcome to *Build*, brought to you by Pivotal Tracker. I'm your host, Poornima Vijayashanker. In each episode, innovators and I debunk a number of myths and misconceptions related to building products, companies and your career in tech. Now one huge misconception that we all face is that when we're trying to explain a technical concept, if someone doesn't immediately get it, we think, you know what, it's their fault. They're too much of a layperson, and we advise them to just look it up. Turns out, the person who's explaining the technical concept, it's actually their fault for not explaining it. I know that might seem counterintuitive, but in today's episode, we're going to explain why the onus falls on the explainer and in a future episode, we'll give you some techniques on how you can get better at explaining technical concepts to a mixed audience or to a lay person. And to help us out, I've invited Anne Janzer, who is the author of a number of books ranging from writing to marketing and she's kind of a cognitive science geek. Thanks for joining us today, Anne. Anne Janzer: Thanks for having me Poornima. I'm happy to be here. Poornima Vijayashanker: So you've got a new book coming out and it's all about explaining technical concepts and being understood. Maybe you can dive into the origin story for what inspired you to write this book. Anne Janzer: Sure. So, the title of the book is *Understood*. So it's about writing to be understood and it came from two things in my life. One, is that I spent a lot of my time in the technical industry as a freelance marketing writer working for dozens and dozens of different companies trying to explain these really geeky technologies to a business audience. So that's familiar to most of the viewers. But second, I also, as you said, I'm a bit of cognitive science geek so I love to read all these books about the brain and psychology and behavior and behavioral economics. You notice that some authors are really good at explaining this stuff. And you think, so there's parallels between what they do and what I was doing, which is explaining complicated, abstract topics. So are some people just like born better at this? I don't think so. I took a close look at what these writers do, now I've called up and talked to some of them about what they do which is great. It turns out that there are just methods and techniques and approaches that we can all use to become better at being understood when we're talking about something to people who don't share our knowledge about it. Poornima Vijayashanker: So it's great that there all these experts who understand why this is important, but for our audience out there, they're not sure why this is important. We can dive into that in a little more detail. Why people on the receiving end of an explanation find the explainer to be less smart if the explanation cannot be easily understood Anne Janzer: Yes. So you may not feel like…you may feel, well, I'm the expert. It's not on me to make sure that everybody understands. It's not my problem basically, if I'm explaining it. But it is your problem. It really is and the cognitive science shows that. When you explain something that's complicated and you use words or terms or even writing techniques that they don't understand, you are giving the audience extra cognitive load. You're making them do extra work, not to understand the thing that you're saying, but even to get through to the thing that you're trying to explain to them. Research shows that when people experience cognitive load, certainly while reading, they don't assume that the writer is smarter, they actually assume that the writer is less smart. So when they don't get it, they don't think, gee, I must be stupid, they think, they're not so smart. Anne Janzer: There's a study by a guy named Daniel Oppenheimer, who's now at Carnegie Mellon, but he did this back when he was at Princeton. I have to read the name of the study because it totally illustrates what it's about. “Consequences of Erudite Vernacular Utilized Irrespective of Necessity or Problems with Using Long Words Unnecessarily.” Poornima Vijayashanker: Nice. Yeah. Anne Janzer: Which is great. And in the study they had people look at the same passage written two ways. One in a more straightforward way, one more complex using longer words or one piece sentence construction, let's say. People who read the more complicated ones rated the author as being less intelligent. In one case, even when they knew that the passage was by René Descartes. They were reading translations and they're like, this is René Descartes from his meditations. They're like yeah, he's not that smart. If they read the more complicated one. So if you want to show up as being an expert you have to be understood. And it's on you. It's on you to do that. Why people are bad at explaining technical concepts using simple language Poornima Vijayashanker: So why do you think people get into this habit of being long-winded or maybe using big words? Anne Janzer: I don't mean to be critical of it, because we all do it. It's a natural thing. If you work in a tech sector for a long time, you're surrounded by people who are all using these abstractions and these terms. You master the complexity of the subject. You're a part of a social group of people who have mastered that complexity. So it's natural to want to speak in a way that people around you understand, use those words. But you need to remember that these abstractions that now come easily to you. Like now you can ride a bike, but a toddler can't ride a bike, looks up at the person riding the bike thinking, yeah, that looks really hard. So that's the situation. That you're really comfortable with these abstract terms, but if you're talking to people outside of your domain, outside of your area, those terms are much more difficult to operate with. Why we assume our audience knows what we’re talking about Poornima Vijayashanker: So it's natural to evolve and get into this in crowd or you're surrounded by people who know. You kind of expect other people to know and then when they don't, you're kind of like, well, just Google it, right. So how can we get over this? This expectation that our audience just knows. Anne Janzer: Well, we have to remember that we suffer from the curse of knowledge, which is hard for us to remember not knowing the things that we not now know. So some of the times it's not that we're being dismissive of our audience, we're just assuming that they know the things. That these things are familiar to us are familiar to them. So you really have to get outside of your own head for a moment and try to put yourself in the perspective of your audience. That's why the title of my book is Understood. It's not like, explaining, it's understood, because it doesn't matter what the words are coming out of your mouth or your pen. It matters how it sinks into the audience's mind. Why we need to incite curiosity in our audience Poornima Vijayashanker: I don't know about you, but I definitely had a few college professors, their names will go unnamed. In their 101 class, kind of expected me to know certain things or to, again, spend the time looking it up. So how can we combat that as well? Anne Janzer: So that story drives me crazy because the purpose of a 101 class and the job of the professor of that class is to give people enough information but also to incite their curiosity so that they can learn enough to figure out if they want to pursue that field. If they want to learn more or what is useful to them from that class. And in many ways, we all are in that same position as that 101 teacher. When we're talking to people who aren't familiar with our area, our job too, is not to tell them everything I know or expect them to step up to what we want to talk about. Our job is to incite their curiosity about our topic so that they'll pay attention and get something and to give them a little bit more and to lead them into it. That's a whole different way to think about explaining complicated stuff. It's not like I'm going to dump all this stuff on you you need to know. It's I'm going to pull into this topic and bit by bit get you interested in it, tell you how it applies to you and see what goes from there. Why people may not get our explanation Poornima Vijayashanker: So it's good to know that we may suffer from the curse of knowledge and that not everyone is going to have a same level of expertise as us. What are some other things that may get in the way of people understanding when we communicate technical concepts to them? Anne Janzer: There's a couple things to be aware of and one is that sometimes people think they understand already and you have to work around their existing models of what's happening. People think they understand what's happening, for example, to their data when they go onto a website and use it and then go away. The data stays where they left it. Right? And that's not always the case. So sometimes they think they have an understanding of something. We always talk...if you think about how do you understand using storage. How is stuff stored on your computer? You think, well, I've got a disk, maybe you think you have a directory and then I have a folder and I put files in it. That's nothing like what's really happening underneath. The file may be distributed over many areas of the disk. Some stuff is not on disk, it's in memory. Poornima Vijayashanker: It's in the cloud. Anne Janzer: It's in the cloud. You can't come up to people and say no, you don't know what's going on, you're wrong. So you need to understand what their understanding is and figure out how to work around that. And then there are the topics that people, they want to cling to their understanding of it. They don't want to hear about something that disrupts their understanding of it. That's why, if you search for a swimsuit on a website and then you go to the New York Times and it's serving you an ad for that swimsuit that you just searched for. It can be really distressing, these retargeting ads, because they show us something that we don't want to hear about, which is that we're leaving this huge digital wake of data around that people can use. We find that distressing because we don't want to hear it, but it's there. Poornima Vijayashanker: So there's the concept of challenging people's current understanding and then there's a concept of ignorance is bliss. Anne Janzer: Yes, right, right. 3 questions to ask yourself about your audience before you communicate with them Poornima Vijayashanker: So those are both things that we need to be aware of. How can we know...because I know in the next episode we're going to dive into how to get around this. But how can we at least develop an awareness to know which camp our audience may be in? Anne Janzer: That's the key thing is to think about your audience. I think you need to answer three questions about your audience before you go to speak to them or before you write for them. It's what do they already know about the subject and this requires that you put yourself in their perspective. You may have to talk to people that are like your audience. How do they feel about your subject? Do they have resistance to hearing the message? Is this something that they like talking about? Are they curious or are they showing up for your talk under duress because they have to? That's something you want to know too, right? Poornima Vijayashanker: Yeah. My boss is making me come to this. Anne Janzer: My boss is making me come to this. And the third thing is what makes them curious? What can you use to hook their interest in the topic? What going to make them want to explore more about it? Why over-explaining isn’t helpful either and being brief is better Poornima Vijayashanker: Now one final thing I've noticed, especially with a lot of my students and audience members is they can be on the flip side, where it's not the case that they think they're the expert, but they feel like they really need to go down this path and be very, very long winded about an explanation instead of favoring brevity. So how would you recommend to kind of balance that? Anne Janzer: So there's two things I want to get at. One is that you need to make a careful distinction between what you want to talk about and what the audience needs to hear. There may be a small overlap and maybe you can widen that by making them more curious, but you need to respect what their needs are. And that's the hardest thing for us as writers to do. When I worked on this draft, I wrote this whole section and I thought, this doesn't serve the book. I had to delete 10,000 words and just put it aside because it wasn't what the audience needed. It wasn't what the readers needed. So that's one thing. Why we have a tendency to over-explain And then second, I would look at the reason why they feel they need to explain everything and often I think it's an attempt to assert some kind of credibility. Credibility is such an important issue, right? It's such a critical issue for speakers, for writers. But the way that we often go about asserting credibility can work against us. If you say, well, I'm going to get up and first I'm going to list off all my accomplishments so they know I'm serious. Or I'm going to just take them through every little experiment, every little process I did to get to this so they see that I worked really hard. These things work against you because the root of the word credibility is believability. That's what it means. Well, to be believed you have to first be understood. So to be credible, you need to be understandable and that means you're going to have to cut out that stuff. People will respect you more, think more of you if they can really understand what you're saying. So if you were meeting their needs rather than asserting your own. So if you come at it from that way, it gives you an understanding for how to be more brief. What to cut and why to cut it. Poornima Vijayashanker: Well thank you so much, Anne, for sharing why our explanations may be convoluted and of course, why we need to do a better job at explaining them. I can't wait until our next episode where we're going to dive into a number of techniques and tactics to help our audience out there when it comes to explaining these. Now Anne and I want to know, when was the last time you had to explain something that was complicated, maybe some technical jargon. Were you misunderstood? And if you were, how did you get over that misunderstanding? What were your techniques? Let us know in the comments below this video. And that's it for this episode of *Build*. Be sure to subscribe to our YouTube channel to receive the next episode where Anne and I are going to dive into some techniques to help you be more understood when you're explaining those technical concepts to your audience and to your teammates. Ciao for now.

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Episode 100 - Pop the Cork! A Special Celebration for You

Play Episode Listen Later Sep 16, 2018 26:20

In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes. Show Notes & Links: Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards). We recommend you check out the other nominees' shows here: The Creative Penn Podcast with Joanna Penn The Science Fiction & Fantasy Book Marketing Podcast with Lindsay Buroker Minorities in Publishing with Jenn Baker Read it Forward (Penguin Random House) Macmillan Podcasts Specific Episodes We Mentioned in the Show: We believe all 100 episodes are smarty pants episodes, but here are just a few of the favorites we mentioned in the show: Episode 99 - Writing to Be Understood with Anne Janzer (nonfiction) Episode 92 - How to Take Your Readers From Strangers to Superfans with David Gaughran Episodes 89-90: Crisis Management For Authors (Chris) Episode 87: How to Run Successful Book Promotions with Ricci Wolman (Written Word Media) Episode 85 - Marketing to Teens and Instagram with Kate Tilton Episode 72 - Where Book Marketing Is Going in 2018 with Kevin Tumlinson (Draft2Digital) Episode 62 - How to Get Into the Inbox with Tom Tate (AWeber) Episode 41 - What's Data Got to Do With Book Sales? with Honoree Corder and Brian Meeks Episode 37 - How to Build Loyal Readers with Author Roni Loren Episode 18 - Blogging to Build an Audience with Anne Allen Episode 15 - Writing Without Bullshit with Josh Bernoff (nonfiction) ** SPECIAL ANNOUNCEMENT** Becca's October Write Better-Faster online class still has some openings. If you've been waiting to get into this popular class, now's your chance. Check out the class in this link for more info. **YOUR CHANCE TO TELL US WHAT TO DO!** We'd like to know what you'd like to see in the next 100 podcasts. Or maybe share with us some personal highlights from the first 100 episodes. Just go to the comments (cksyme.com/episode100) and let 'er rip! Inquiring minds want to know.

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Episode 99 - Make Your Writing More Memorable

Nice Work! In the Atlassian Ecosystem

Play Episode Listen Later Sep 8, 2018 35:06

In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers. Show Notes & Links - Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three. -Beware of the curse of knowledge (eerie music). -How brain science and social psychology is an important part of your writing process. - Why you should use analogies and how to make them shine and not be annoying. -Do you know if your writing is boring? How to fix that. -How to use your reader's curiosity to your advantage. - Why nonfiction writers need to learn to spin a good story or two. - What is meta reading and how it will improve your writing. Links - Click 'em, they're live! -Universal book link to Anne's book. This link will take you to the bookstore of your choice. Link to Chris' Facebook business page. Link to information about Chris' class, The Content Formula - learn how to write and publish engaging content that will help you sell more books and build raving fans. NOTE: If you are enrolled in any of Chris' paid online classes, you should have access to the private student mastermind group mentioned in the podcast. Check your class dashboard for a link to the group or email Chris at chris@cksyme.com if you have any questions.

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025 Anne Janzer Jira Administrators are Writers

Play Episode Listen Later Aug 29, 2018 50:36

Few of us consider ourselves writers. Yet. All day long. All we do at work is write emails, write Confluence pages, write comments on Jira issues. Write. Write. Write. Doesn't that make us writers? Anne Janzer says it does. "If writing is any part of your job and you are paid to put thoughts into words, you are a writer." Janzer wrote this in her book, "The Workplace Writer's Process: A Guide to Getting the Job Done." Did you notice that? Writing is a process. You Jira Administrators will appreciate that. So embrace it. You are a writer. Think of it this way. You just finished creating a custom workflow, and you are about to buckle down and document how the workflow works, what issue type schemes it is associated with, and which projects it should be used in. That is writing. And I bet most of you Jira Administrators out there, faced with this task, procrastinate writing that documentation. We talked to Janzer about how to use process to improve our writing and communicate our ideas. So put on your ear buds, create a new Confluence page and start taking notes. Here is a challenge for you: We will send a ServiceRocket T-Shirt to the first five people who create a Confluence template applying the six step process from Janzer's book, which is also the process we talk about in the show. Once you create it, take a screen shot of the template and tweet it to Lacey (@LaceyTalksTech) and Bill (@billcush) using the hashtag #NiceWork! Seriously. Do it.

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091: Best-Selling Author Anne Janzer Reveals The Secrets Behind Her Value Nurturing Framework So You Can Improve Client Retention & Generate More Referrals | Ken Newhouse – FunnelTribes.com | Online Marketing, Business Coaching & Training

Get Clients Now

Play Episode Listen Later Jul 15, 2018 34:37

Anne Janzer coined the term “Value Nurturing” (VN) in her best-selling book SUBSCRIPTION MARKETING. (VN) helps your clients achieve success & realize maximum value from your products & services, serving your long-term business interests. Effectively deployed, “VN” keeps clients in your business longer & makes it difficult for competitors to steal them. On today’s show, Janzer gives you her Value Nurturing Blueprint so you can retain clients longer; generate more sales & enjoy more referrals. Now, through July 31, 2018 Listeners of the Get Clients Now Podcast can purchase Anne's Book "Subscription Marketing: Strategies for Nurturing Customers In A World Of Churn" on Amazon for $1.99.

089: (1 of 2) Best-Selling Author Anne Janzer (Subscription Marketing) Unveils Her 8-Figure Subscription-Business Framework So You Can Reduce Churn & Grow Recurring Revenue | Ken Newhouse – FunnelTribes.com | Online Business Coaching & Training

Get Clients Now

Play Episode Listen Later Jul 8, 2018 40:50

Best-selling author & subscription marketing expert Anne Janzer has helped several Fortune 500 companies & hundreds of 7 & 8-figure companies adopt & employ the subscription model into their businesses. This is the last episode in the series on the subscription model of business. This final episode is the perfect complement with the interviews with Robbie Kellman Baxter, John Warrillow, Gabe Weisert (co-author with Tien Tzuo) where Anne reveals her 8-figure subscription business marketing framework. The framework Anne unveils can be implemented quickly, allowing you to reduce churn, consistently increase recurring revenue & grow your brand so it can become the most recognized, most-respected, most trusted name in your industry. As an added bonus … Anne is offering her book “Subscription Marketing” (in Kindle format) during the month of July 2018 for only $1.99! Her book “Subscription Marketing: Strategies for Nurturing Customers In A World of Churn” is a STEAL at the retail price … so, go to Amazon NOW and grab your copy for $1.99 while this promotion lasts.

129: Anne Janzer, Award-winning author

The Mark Struczewski Podcast

Play Episode Listen Later Apr 25, 2018 38:18

Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She has published three books in three years, and is hard at work on the next one. Where you can find Anne online: annejanzer.com Free online course on managing writing reviews and approvals Info about The Writer's Process – a book about balancing productivity and creativity in writing What did you think of this episode? I want to know. Go to MarkStruczewski.com/anne and leave a comment. To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

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Episode 86 - How Much Book Marketing Is Enough?

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Play Episode Listen Later Apr 16, 2018 36:43

In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write. Show Note & Links: 1. Three questions you need to answer before you decide on a book marketing strategy. 2. Why sometimes you just have to try something to see if it works and then move on. 3. Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in. 4. Tips on what to do if your marketing isn't working. 5. Why discovery strategies (finding new readers for your books) are neglected by most authors, but the key to long-term success. 6. What are the dangers of trying to live from book marketing promotion to book marketing promotion with no long-term plan? 7. Why you need to believe your hard work will pay off in the long run. Links (click 'em, they're live): Connect with Anne via her website here: annejanzer.com Find out more about Anne's new online course, Revise Your Writing. See Anne's books here.

How to Tap Into the Subscription Economy

Duct Tape Marketing

Play Episode Listen Later Feb 28, 2018 24:08

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]

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Episode 71 - What The Loss of Pronoun Means For All Authors

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Play Episode Listen Later Dec 8, 2017 30:37

In this episode Chris and Anne Janzer talk about the challenges and opportunities that come with the failure of Pronoun. Show Notes & Links: -If you were using Pronoun to distribute your books, what does the aftermath look like for you? What are your options? -Why the loss of Pronoun reveals a bigger challenge for all indie authors. -Why using goals-objectives-strategies-tactics (GOST) to drive your marketing plan will help you navigate changes in the market. -How to do you own "House Hunter Analysis" to find your best fit for book distribution companies. -The four components of a House Hunter Analysis to find your best option that fits your business goals for publishing : How wide is their distribution? Time: was is the ease of use of the platform? Trust: what kind of relationship does the company have with their authors? Financials: royalties, delivery of royalties, cost of program, etc. -How to use "satisficing" to make your business decisions and win. Links: Link to Anne's Amazon author page Link to Anne's website Link to Barry Schwartz's book The Paradox of Choice Link to sign up for Chris' free Facebook Ads email class Link to the December special for Chris' three book marketing books

191: Writing Better with Anne Janzer

Ewan@icluod.com

Play Episode Listen Later Aug 11, 2017 35:07

Writing coach Anne Janzer provides principles, checklists, and pro-tips for better writing at work. You'll Learn: How to overcome the biggest workplace writing problems The 6 questions to ask yourself before you start writing The best ways to get your points across without offending About Anne: Anne Janzer is an author and writing coach who has worked with over a hundred technology businesses in her career. Anne has written three books on marketing and writing. Her latest book is called The Workplace Writer’s Process: A Guide to Getting the Job Done. It covers the things no one teaches you in writing class: how to set yourself up for success when writing on the job, how to collaborate with others on writing projects, and the secrets to creating effective content. View transcript, show notes, and links at

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191: Writing Better with Anne Janzer

How to Be Awesome at Your Job

Play Episode Listen Later Aug 11, 2017 35:07

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191: Writing Better with Anne Janzer

How to Be Awesome at Your Job

Play Episode Listen Later Aug 10, 2017 35:06

Writing coach Anne Janzer provides principles, checklists, and pro-tips for better writing at work.You'll Learn:1) How to overcome the biggest workplace writing problems2) The 6 questions to ask yourself before you start writing3) The best ways to get your points across without offendingAbout AnneAnne Janzer is an author and writing coach who has worked with over a hundred technology businesses in her career. Anne has written three books on marketing and writing. Her latest book is called The Workplace Writer's Process: A Guide to Getting the Job Done. It covers the things no one teaches you in writing class: how to set yourself up for success when writing on the job, how to collaborate with others on writing projects, and the secrets to creating effective content.Items Mentioned in this Show:Sponsor: TextExpanderAnne's Book: The Workplace Writer's ProcessAnne's Website: AnneJanzer.comBook: The Myths of Creativity by David BurkusView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep191. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 53 - Balancing Creativity and Productivity in the Writer's Process

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Play Episode Listen Later Jul 1, 2017 30:52

In this episode guest co-host Anne Janzer talks about her book, The Writer's Process and how writers need to balance productivity and creativity in their writing and their marketing. SHOW NOTES: -Why we need some distractions - focus alone will not produce maximum productivity. -How to balance the two different mental systems we are all equipped with: the Scribe and the Muse (productivity and creativity). -Flow: how to find the zone more consistently when we're writing by establishing a process that helps the Scribe and Muse collaborate. -How to find the places where you are in “open attention” -How to apply these principles to book marketing as well as writing. LINKS: -The Foreword INDIES Book Awards-https://awards.forewordreviews.com/ - Link to the book Focus by Daniel Goldman - Link to the book Flow by Mihaly Csikszentmihalyi -Link to today's book by Anne Janzer - The Writer's Process -Link to Anne's new book - The Workplace Writer's Process -Link to Chris' latest book - The Newbies Guide To Selling More Books With Less Marketing

Episode 43 - Everything You Want to Know About Pronoun

Marketing Thought Leadership Audio Podcasts - Linda Popky

Play Episode Listen Later Apr 13, 2017 33:40

In this episode, Chris and guest co-host Anne Janzer discuss the pros and cons of Pronoun, the new ebook distribution venue from Macmillan Publishing and why indies may want to take a look. Show Notes & Links: -What is Pronoun and how is it different from Amazon? -What royalties will I get on my books on Pronoun? -Services and data that Pronoun provides to authors. -How you can get data about your books and not have a book listed on Pronoun. -How is Pronoun able to give a 70% royalty on all books? -How do I get paid? -Is Pronoun easy to use? -Link to Anne's book page on Pronoun: https://books.pronoun.com/the-writers-process/ Note that the Amazon link works even though Pronoun did not publish the Kindle book. Also, if you scroll down there are links to paperbacks as well. -Anne's author page on Pronoun: https://books.pronoun.com/annejanzer/ -Link to Anne's website: http://annejanzer.com/ -Link to join the SMART Marketing For Authors private Facebook group If you liked the podcast, please consider sharing it and leaving a review on iTunes. You can ask a question or comment on this week's episode at cksyme.com/episode43

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Marketing Thought Leadership: Letting Things Sit: Secrets to Improve Writing Quality and Productivity

Play Episode Listen Later Sep 27, 2016 20:49

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Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer

The Rightly Show: Start and Grow a Brand-Based Online Business

Play Episode Listen Later Aug 23, 2016 33:51

Creating products and services is at the heart of any successful business—big or small. Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it's beginning to change the landscape of how products and services are sold. We dive into specific examples like Adobe, Amazon, and even a food […] The post Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer appeared first on Rightly & Co..

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TBJA 278 Value Nurturing: The Power of Marketing After the Sale, Anne Janzer

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Play Episode Listen Later Jun 22, 2016 30:05

Many businesses fail to understand the importance of value nurturing: the power of marketing after the sale. Writer, Anne Janzer, shares her top tips on how to continue the marketing beyond the sale to keep clients for life. ThinkLikeAJournalist.com See the show notes.

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Ep #2: Subscription Marketing Strategies

Subscribed Podcast

Play Episode Listen Later Apr 25, 2016 26:28

In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest Anne Janzer is the author of the book 'Subscription Marketing: Strategies for Nurturing Customer in a World of Churn'. Anne is an experienced content marketing consultant and has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets.

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010: Marketing Post Sale | Content | SaaS

SaaS Insider

Play Episode Listen Later Mar 15, 2016 42:01

You've closed the deal and have the customer. Great! Now what? If you're a SaaS company closing the deal is just the beginning. In this episode of SaaS Insider Shira chats with Anne Janzer, a tech industry marketing writer about post-sale marketing and content marketing.Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and the upcoming book The Writer’s Process: Getting Your Brain in Gear. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers.

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Episode 6: The Power of Value Marketing with Author and Content Expert Anne Janzer

Helping Sells Radio

Play Episode Listen Later Feb 16, 2016 26:16

In this episode, Anne Janzer, writer, content marketing consultant and author of SUBSCRIPTION MARKETING joins us to discuss Value Marketing, Customer Success, and lessons from working with a hundred technology companies, serial entrepreneurs, industry thought leaders, and technology pioneers. Get on the email list at helpingsells.substack.com

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051 Subscription Marketing by Anne Janzer