Podcasts about bass institute

This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we've asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites.  In June 2020, we cast a net off the coast of Adelaide and caught one of the globe's greatest researchers, Jenni Romaniuk, for her first of two Call to Action® appearances.  Jenni is a Research Professor at the conveyor belt of marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world's biggest brands. She's also authored what's now a trilogy of true industry bibles; How Brands Grow 2, Building Distinctive Brand Assets, and Better Brand Health.  In one of our most listened to episodes of all time, you can hear all about Jenni's first job as a talented mixologist, how to build mental availability, context, memory, metrics, and more. If you work for a company with a brand logo, font or colour scheme, this episode is as close to essential listening as you're going to get to understand how to build, measure, manage and, crucially, protect distinctive brand assets.  Feel better about marketing with Episode 39 of Call to Action® with Professor Jenni Romaniuk.  ///// Follow Jenni on LinkedIn. If you haven't already, you'd be a fool not to fill your ear canals up with Jenni's second cameo on Call To Action®, here. And check out her books; Building Distinctive Brand Assets, How Brands Grow Part 2, and Better Brand Health. Timestamps (01:55) - Quick fire questions (04:30) - First job behind the bar at a football club  (07:00) - Getting a phone call from Byron Sharp and landing a job at EBI  (12:30) - How Brands Grow 2 and Building Distinctive Brand Assets  (17:05) - How to build mental availability  (24:10) - The link between context and memory   (31:25) - Best practices for managing and measuring distinctive assets (45:35) - Listener questions  (52:40) - 4 pertinent posers  Jenni's book recommendation is:  A Scandalous Life by Mary S. Lovell  /////

Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.    Key Takeaways:   (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate sales. (07:45) Overlapping mental and physical availability for brands. (08:39) Frequent, concentrated ad exposure strategy. (13:32) Poorly-targeted advertising. (16:12) The need for more creativity in advertising. (17:30) AI's potential role in marketing. (19:17) Advertising as a long-term investment, especially during recessions. (23:45) Advice for marketers: Be open-minded and skeptical.   Keep up with the latest from Meta's Business Engineering Team by following us on Medium.   Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Marketing science is punk… It's anti-establishment.It challenges the stories marketers tell themselves and pursues the empirical truths of the craft.Byron Sharp and the Ehrenberg-Bass Institute champion this thinking.They carry the torch for evidence-based marketing and continue to make discoveries that push marketers to become more scientific and greater skeptics of the world around us.If you're unfamiliar with Byron, he's the Director and Leading Researcher of the Ehrenberg-Bass Institute, the world's largest center for marketing research. His books How Brands Grow Parts 1 and 2 are foundational tools for any marketer, and the work coming out of Adelaide, Australia, is drastically changing the world of marketing and advertising.Tune in as we discuss the role of marketing science, concepts like test and learn, and what it takes to be evidence-based rather than “data-driven.” Links Connect with Byron: here Connect with us: here Buy his book: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Magda Nenycz-Thiel is Professor at the Ehrenberg Bass Institute for Marketing Science at the University of South Australia. She has been the first Mars-funded chair at the Ehrenberg-Bass Institute and led for three years the Mars Marketing Lab. Magda is one of the leading experts in helping organizations on their transformational journey to better marketing results through science. Together with her team, she pioneered the category growth research at the Ehrenberg Bass and founded the Industry Growth Initiative. Magda contributed to “How brands grow” Part 2 and her academic work has been published widely. She regularly presents at academic and industry conferences around the world and was an associate editor at the Journal of Advertising Research. Among many other topics we talk about:

My guest today is Professor Jenni Romaniuk. Jenni is Associate Director of the world famous Ehrenberg Bass Institute of the University of South Australia. She is a Research Professor and author of two very influential books “How Brands Grow Part 2” and “Building distinctive Brand Assets and one of the leading researchers on brand equity, advertising effectiveness, distinctive brand assets, word of mouth, loyalty and brand growth. She pioneered Mental Availability measurement and metrics. Jenni was the Executive Editor of the Journal of Advertising Research and now sits on the journal's Senior Advisory Board. Among other topics, we discuss: - why "brand love" is a myth - why most loyalty programs don´t work and may even be detrimental for your brand - how brands grow - how we take on different personas in different parts of our lives and how that shapes our buying behaviour - how much of marketing is timing - how the idea of "love brands" is just the ad industry flattering itself too much - what the purpose of distinctiveness really is - the seven costly sins of brand identity

"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.  But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention? Our guest on this episode has all the answers, and they're not just backed up by experience, they're backed up by science. We spoke to Professor John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science. You'll want to pay close attention to the findings of his recent research on acquisition vs retention in B2B marketing. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.Support the show (https://finite.community/)

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world's largest centre for research into marketing. His first book How Brands Grow: what marketers don't know has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers. In 2015 he published the follow-up How Brands Grow Part 2 with Professor Jenni Romaniuk. He has also written a textbook Marketing: Theory, Evidence, Practice which reflects modern knowledge about marketing and evidence-based thinking. The revised 2nd editionof the textbook was published in 2017.Byron has co-hosted, with Professor Jerry Wind, two conferences at the Wharton Business School on the laws of advertising, and is on the editorial board of five journals. What we covered in this episode: Being turned down for a publishing deal for How Brands Grow Why experts are terrible at predicting the future Marketers getting distracted by Purpose with little empirical support for it The ethical reason we should be focussed on the best return on marketing Byron responds to Peter Field's Purpose research The top marketing myths exposed by How Brands Grow The No.1 surprise in How Brands Grow Why your customers are mostly the same as your competitors The law of Double Jeopardy and why we are over exposed to our own brands heavy buyers The paradox of very small brands having a larger customer base than expected Physical and Mental availability overlap How similar the top brands look vs ten years ago Lucozade sugar tax backlash and how that proved the laws of marketing The surprising importance of light and very light buyers Why a lot of your sales come from people who haven't bought you for at least a year The importance of not changing your design Whether the laws vary depending on category Why market research is designed to highlight difference rather than similarity The importance of distinctiveness and being remembered What Levitt, Kotler and Akker got wrong about differentiation Why even bankers can't tell their banks apart The power of pink concrete mixers Asking an 8 year old to tell you what's different about your brand The real role of advertising for your brand How search works just like point of sale to catch people as they fall How the laws remain the same in B2B Why Apple isn't your typical brand when it comes to selling product differentiation Why Ehrenberg Bass has just own distinctive asset Why fruit doesn't need packaging The biggest unanswered question in marketing Plans for Ehrenberg Bass to make training available to marketers What Byron missed out in How Brands Grow The importance of marketing the research and highlighting the implications Describing Mark Ritson as the best business journalist in the world What Byron thinks about the environment and the role of marketing in it

Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to).

Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content.Her expertise spans advertising measurement, management and decision making, distinctive brand assets, brand performance metrics and consumer behaviour. She has published in international journals including the Journal of Advertising, Journal of Advertising Research, and the European Journal of Marketing. Nicole also has extensive experience conducting research projects for the Institute's sponsors across industries and markets, and regularly presents seminars and workshops on various marketing topics.What we covered in this episode: Why Marketers are not good judges of advertising Marketing departments are not better than a coin toss Intermediate campaign variables don't often correlate to sales Why experience doesn't make you any better at spotting winners The importance of distinctive assets Why characters are a dying art form Why we all need to be a little more Churchill The case for not changing the creative What happens when brands stop advertising Alcohol, babies, pet food & Pandemics Why scale matters when you go dark How your trajectory determines how bad going dark will be What to do when you manage a portfolio and have to cut spend The long term consequence of going dark Why you need a range of distinctive assets to aid memory The power of blackcurrants as a Ribena distinctive asset Why the high turnover of brand managers is bad for effectiveness Why How Brands Grow is the one book every marketer should have Quiet behind the scenes discipline is what matters when everything changes The comfort of familiarity when it comes to memory Building your business around what doesn't change Are you measuring what really matters Organisations suffer from short term memory and short datasets Learning from success and failures over a long time series Why the insight department need to start letting go Winning the Boardroom battle with data

Vi träffar den legendariske basisten Backa Hans Eriksson. Vi pratar om att få lifta med Ledin, Bass Institute of Technology och om hans enastående karriär! Mycket Nöje! Stort tack till alla som supportar oss via Patreon och Swish: 1236293344 OBS! nytt nummer!  

Christian “Big New York” de Mesones has been playing bass guitar for over 40 years.  He was only 18 years old when he graduated from the world-famous Bass Institute of Technology (now the Musician's Institute) in Hollywood, California. Christian has been part of several musical groups all over the country, including bands out of Hawaii, Hollywood, New York City, and Richmond, Virginia, and has performed a wide variety of musical styles.  He laid tracks for local hip-hop artists, and played with various groups, performing R&B, Caribbean, Latin, and Smooth Jazz.  As bassist for Big Patt & Legion, he opened for several national recording artists such as Down to the Bone, Marion Meadows, Bob Baldwin, Chuck Brown, and Roberta Flack.  Christian has returned to his roots, focusing on the deeply personal Latin, funk, and rock influences that shaped his love for musical composition.  He spent 2018 performing locally/composing/recording his debut solo release, “They Call Me Big New York”.  Christian has been independently releasing singles since 2015, beginning with “Good Old Days”.  “Latin Jive Redux”, a 2017 remix of the Groove Skool song “Latin Jive” Christian's musical evolution was on full display as he made his solo debut to a sold-out crowd at Blues Alley in July 2019, celebrating the upcoming release of "They Call Me Big New York".  In 2020 a release of “Big Tall Wish”. Now updated for 2021, the new single release of 'Sexy Beast' this smooth, funky summer jam has a mid-tempo, danceable groove accompanied by trumpet and saxophone melodies by Bill McGee and Rob Maletick.Support the show (https://www.gofundme.com/lets-jazz-it-up-ladydiva-live-radio&rcid=r01-155237937664-a0ba938ee6e24441&pc=ot_co_campmgmt_w)

Christian “Big New York” de Mesones has been playing bass guitar for over 40 years. He was only 18 years old when he graduated from the world-famous Bass Institute of Technology (now the Musician's Institute) in Hollywood, California. Christian has been part of several musical groups all over the country, including bands out of Hawaii, Hollywood, New York City, and Richmond, Virginia, and has performed a wide variety of musical styles. He laid tracks for local hip-hop artists, and played with various groups, performing R&B, Caribbean, Latin, and Smooth Jazz. As bassist for Big Patt & Legion, he opened for several national recording artists such as Down to the Bone, Marion Meadows, Bob Baldwin, Chuck Brown, and Roberta Flack. Christian has returned to his roots, focusing on the deeply personal Latin, funk, and rock influences that shaped his love for musical composition. He spent 2018 performing locally/composing/recording his debut solo release, “They Call Me Big New York”. Christian has been independently releasing singles since 2015, beginning with “Good Old Days”. “Latin Jive Redux”, a 2017 remix of the Groove Skool song “Latin Jive” Christian's musical evolution was on full display as he made his solo debut to a sold-out crowd at Blues Alley in July 2019, celebrating the upcoming release of "They Call Me Big New York". In 2020 a release of “Big Tall Wish”. Now updated for 2021, the new single release of 'Sexy Beast' this smooth, funky summer jam has a mid-tempo, danceable groove accompanied by trumpet and saxophone melodies by Bill McGee and Rob Maletick.

Christian “Big New York” de Mesones has been playing bass guitar for over 40 years.  He was only 18 years old when he graduated from the world-famous Bass Institute of Technology (now the Musician’s Institute) in Hollywood, California where he had the opportunity to study and workshop with greats such as Abe Laboriel, Louis Johnson, Tim Bogart, Howard Alden, Steve Morse, Pat Metheny, and the late Tommy Tedesco and Ray Brown.  By personal request from visiting guitar faculty member and legendary jazz guitarist Pat Martino, he performed an original composition for his graduation ceremony. On his new release, Christian has returned to his roots, focusing on the deeply personal Latin, funk, and rock influences that shaped his love for musical composition.  He spent 2018 performing locally and composing and recording additional material to round out his long-awaited, debut solo release, “They Call Me Big New York”.   Follow Christian on Facebook, Twitter, and Instagram.

In this edition of the ABA Law Student Podcast, host Kris Butler sits down with Hilarie Bass to discuss her career highlights and advice for today’s law students. Together, they explore her chosen path and what led her to become president of the American Bar Association. In addition, Hilarie reviews some of her notable cases, encourages young lawyers to pursue pro bono work, and offers insight into the issue of mental well-being in the legal profession. They end with a brief talk about her 2018 shift from lawyer to founder of the Bass Institute for Diversity and Inclusion, which works with C-Suite professionals to develop strategies for creating gender parity in the workplace. Hilarie Bass is the immediate past president of the American Bar Association and current president and founder of the Bass Institute for Diversity and Inclusion.

In today's podcast we catch up with chiropractic physician and acupuncturist, Dr Randy KertzIf you're anything like me, you've experienced more than just blood, sweat and tears when it comes to playing the bass. We put our bodies through a lot of punishment while we're out gigging and eventually our performance could suffer because of it. Luckily, guys like Randy are here to help us get in shape and stay motivated. Randy has treated countless musicians over the years and lectured on the subject of musician's injuries and health education. He also attended the Bass Institute of Technology in 1989 and has written a book on injury management and prevention.

In today's podcast we catch up with chiropractic physician and acupuncturist, Dr Randy KertzIf you're anything like me, you've experienced more than just blood, sweat and tears when it comes to playing the bass. We put our bodies through a lot of punishment while we're out gigging and eventually our performance could suffer because of it. Luckily, guys like Randy are here to help us get in shape and stay motivated. Randy has treated countless musicians over the years and lectured on the subject of musician's injuries and health education. He also attended the Bass Institute of Technology in 1989 and has written a book on injury management and prevention.

Norwegian bassist Terje Gewelt '87 has appeared on over 80 recordings by Scandanavian, European, and American jazz artists like Billy Cobham, Tommy Smith, Misha Alperin, and Michael Schrieve. Before studying at Berklee, Gewelt studied at the Bass Institute of Technology in Los Angeles and then privately with electric bass virtuoso Jaco Pastorius. Gewelt has released eight albums as a leader on his own label, Resonant Music, which has put out records by Espen Rud, Ahmad Mansour, Svein Finnerud, the Jørn Øien Trio, and others. By Adam Olenn January 5, 2012 Photo by Yann Anker

Join Freda as she hosts her talk show dedicated to introducing listeners to hot new talent seeking to enter the entertainment business or newly signed artists who would like to showcase and promote their work. Each week Freda will feature new guests, showcase their work, keep you informed and entertained by dishing you the latest "Honey" and take calls from listeners. Gather your friends, family, co-workers and tell them to check out Freda's New Talent New Talk Radio... the Hottest New Talk Show hitting the internet air waves! This week's guests will be... Christian "Big New York" de Mesones! As the founder of, and bassist for Groove Skool Band, Christian "Big New York" de Mesones continues a more than thirty year musical journey that includes authoring, performing, and recording original music. Christian graduated from the Bass Institute of Technology in 1980. As an 18-year-old student, he had the opportunity to workshop and perform with Louis Johnson, Abraham Laboriel, Pat Martino, Tim Bogart, Stanley Clarke, and the late great Ray Brown and Tommy Tedesco.

Join Freda as she hosts her talk show dedicated to introducing listeners to hot new talent seeking to enter the entertainment business or newly signed artists who would like to showcase and promote their work. Each week Freda will feature new guests, showcase their work, keep you informed and entertained by dishing you the latest "Honey" and take calls from listeners. Gather your friends, family, co-workers and tell them to check out Freda's New Talent New Talk Radio... the Hottest New Talk Show hitting the internet air waves! This week's guests will be... Christian "Big New York" de Mesones! As the founder of, and bassist for Groove Skool Band, Christian "Big New York" de Mesones continues a more than thirty year musical journey that includes authoring, performing, and recording original music. Christian graduated from the Bass Institute of Technology in 1980. As an 18-year-old student, he had the opportunity to workshop and perform with Louis Johnson, Abraham Laboriel, Pat Martino, Tim Bogart, Stanley Clarke, and the late great Ray Brown and Tommy Tedesco.