Solutions Engineering presents Business Innovation and Technology, a podcast where leaders inside and outside Facebook discuss in-moment topics and trends in technology from their diverse viewpoints.
On this episode, Meta's Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements. Key Takeaways: (05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture. (06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements. (07:13) Connecting the right audience to the right content through AI. (10:58) Rethinking personalization due to privacy changes. (14:15) Improving audience matching and reducing content fatigue with diverse creative content. (18:18) Improving ad performance through AI-driven insights. (24:51) Creating cost-effective, high-quality content from descriptions with generative AI. (34:55) Simplifying user experience with natural language interaction with AI. (43:29) Requiring significant advances in hardware and energy efficiency for AGI. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On this special episode celebrating International Women's Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape. Key Takeaways: (01:28) Alice Li's personal motivation for starting First Day. (02:31) The social impact of First Day's products. (03:07) Encouragement for women founders to ‘take the leap'. (03:42) Balancing professional responsibilities and personal well-being. (04:45) Focus on omnichannel growth and Meta investments. (05:31) Strategies for increased performance and sales. (06:14) Exploiting the Q5 concept for scaling up. (07:05) Role of AI in First Day's operations. (08:26) Building a company culture valuing effectiveness over background. Finally, as we face the year 2024, may we ask you this: How can you lend a hand and help another woman on her path to success? Resources Mentioned: First Day #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies. Key Takeaways: (03:07) Kizik, the hands-free shoe company. (06:19) Kizik's marketing strategy for the younger audience. (07:21) Creative advertising for Kizik. (08:17) Customer feedback and video survey usage. (13:20) The importance of original content in marketing. (17:31) AI's role in creative processes and marketing. (22:26) 'Conversational marketing' and brand alignment with community culture. (25:55) Future trends in footwear and marketing. (30:10) Creativity, customer connection and the future of marketing. Resources Mentioned: Kizik #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success. Key Takeaways: (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic benefits of Reels. (05:31) Trends in user engagement with Reels. (08:15) Success stories from brands using Reels. (10:42) Strategies for creating effective Reel content. (13:57) Measuring Reels' performance. (16:20) Future of Reels in digital marketing. (18:45) Q&A session addressing listener queries. Resources Mentioned: New Engen's Website #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement. Key Takeaways: (04:09) Differentiation in using Reels for branding and advertising. (06:37) Adapting stories creatively for Reels. (07:26) Progressing into the language of Reels. (08:47) Explanation of product level video by Christine Lu. (09:36) Gamze Yılmaz on testing product level video. (11:36) Integrating product level video in BAU. (17:26) Testing video and images in product level video. (18:30) Tips and tricks for using Reels effectively. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia. Key Takeaways: (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate sales. (07:45) Overlapping mental and physical availability for brands. (08:39) Frequent, concentrated ad exposure strategy. (13:32) Poorly-targeted advertising. (16:12) The need for more creativity in advertising. (17:30) AI's potential role in marketing. (19:17) Advertising as a long-term investment, especially during recessions. (23:45) Advice for marketers: Be open-minded and skeptical. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape. Key Takeaways: (04:38) AI existing “off the shelf.” (09:04) AI's transformative role in customer service. (12:18) Initial skepticism faced by agents when introducing AI. (14:32) How AI assists new agents in remote working environments. (20:21) Using AI to enhance user experience. (21:04) Challenges in transitioning technologies to customer interfaces. (21:40) The irreplaceability of deep thinking in professional realms. (22:01) Future prospects of AI integration in daily operations. (22:27) AI as a ubiquitous technological tool in the near future. (23:30) AI's evolving role in shaping human and business interactions. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. Resources Mentioned: AI at Meta #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
We're living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations. On today's episode, we're joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about: - Lauri's career path and where he is today. - A typical day in Lauri's life as CTO. - The potential of AI in the fields of technology and marketing. - Using AI in targeting and measurement. - Measuring the impact of advertising in a world where privacy is a key concern. - Tech solutions to challenges around incrementality. - Lauri's approach to fostering innovation in his teams. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International We talk about: - Wes' background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era of digital marketing. - How Mondelēz International is thinking about performance marketing. - How Meta's platforms can help with performance marketing. - Predictions for digital commerce over the next decade. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On today's episode, we're joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today's advertisers. We talk about: - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling. Resources mentioned: Instagram Reels Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Today's podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers: - Performance 5 — five data-backed strategies to help marketers maximize performance. - How these five pillars have evolved and been refined. - The importance of account simplification. - How advertisers can succeed with automation. - How Meta's Advantage tools can help tap into the power of automation. - How performance marketers have achieved great results with Advantage+ shopping campaigns. - Why creative differentiation is so important. - Using customer data and measuring results effectively. Resources mentioned: Performance 5 About Advantage+ shopping campaigns #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
Today's episode features Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta's tools and what the future holds. Matt talks about: - Meta's history of using AI and some recent changes. - Meta's foundational AI infrastructure and technology. - Understanding Meta's AI models and how they help marketers. - AI modeling and AI-powered ad experiences. - The power of Meta's Advantage+. - Meta's commitment to using AI ethically. - Exciting new Meta AI features on the horizon. Resources mentioned: About Advantage+ shopping campaigns Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On today's episode, we're joined by Simon Whitcombe, who leads a portion of Meta's North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta. We talk about: - Some key business updates across Meta's platforms. - How Meta users can ensure they get the most out of Meta's tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in a more privacy-focused world. - How can CMOs prepare their teams for more innovation in the future? - The future of marketing agencies as AI becomes more powerful. - How marketers can start building their AI capabilities. Resources mentioned: https://ign.com/ ChatGPT #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
On today's episode, we're joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They're here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe. We discuss: - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at scale. - How Meta Conversions API and Adobe Real-Time CDP help improve performance. - Some key metrics from Lenovo. - Some of the insights Jennifer learned from this integration. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
On today's episode, we're joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies. We talk about: - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing. - Meta tools available to companies to help address these issues. - Mondelēz's marketing approach across different channels. - How Meta platforms help customers comfortably purchase online. - The importance of trust and authenticity online. - How EyeSee and Mondelēz use data insights to inform their future strategies. - Trends that could dominate the future online market. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
On today's episode, we're joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic. We talk about: - Ralph's background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralph's advice for people getting started with short-form video content. - The most effective way to produce short-form videos. - How to use audio in short-form videos. Learn more about Ralph's company, Tier 11, and how they're using short-form video to grow businesses of all kinds. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
Today's episode is the third in a three-part series where we share interviews and conversations from this year's International Women's Month event. Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max's Peacemaker, along with numerous other accolades. We talk about: - Danielle's career and the wealth of different roles she's played. - Danielle's upcoming project, playing Sofia in the musical adaption of The Color Purple - Black Women on Broadway, the movement Danielle co-founded, and what it does. - How being a mom is influencing Danielle and her work. - Women that have influenced and inspired Danielle. - Danielle's advice for women in the room. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
This is the second episode in a three-part series where we share interviews and conversations from this year's International Women's Month event. In today's episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer. We talk about: - Amanda's 2021 Public Gardens exhibition in response to the wave of anti-Asian hate crime. - The importance of art in fostering belonging. - Marley's early experiences with books that failed to represent women. - How both Marley and Amanda have been empowered and supported by their communities. - The importance of curiosity and always learning. - Why women are key to social change. - What gives Amanda and Marley optimism for the future. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing #IWD
On today's episode, we're joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we're going to talk about creators and the key role they play in driving customer engagement and conversions for businesses. We talk about: - How to define a creator. - Why supporting the creator economy is so important for Samsung. - What is the Team Galaxy Program? - Samsung's partnership with Meta on their upcoming Galaxy Creator event. - How Samsung helps creators turn passion into profession. - How to ensure alignment between creators and companies while preserving authenticity. - How Samsung is using Meta in their creator strategy. - Some up-and-coming trends among creators. We can't wait to be part of the Samsung Galaxy Creator Collective, March 21-22. For the first time, we're joining this unique event designed for creators, by creators. We'll be sharing insights and advice to help accelerate their goals of turning their passions into a business. Stay tuned to access the event livestream https://www.samsung.com/us/explore/brand/galaxy-creator-collective/ #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Today's episode is the first in a three-part series where we share interviews and conversations from this year's International Women's Month event. In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of Global Customer Marketing and Head of Office at Meta Chicago, interviews Aayati Dash Kar — who at the age of just 10, is already the Co-Founder and Creator of Queendom Metaverse and the Assistant Creative Designer of the book; LEADhER. Here's what to expect: - An introduction from Nicola Mendelsohn about the challenges facing women in 2023 and what to do about them. - Why women deserve equality. - Some of Aayati's personal experiences. - The LEADhER book, what it's all about and some lessons Aayati learned from the creative process. - Women who have inspired Aayati. - The Queendom Metaverse, how Aayati came up with it and what it does. - Some of Aayati's poetry. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
On today's episode, we're joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world's first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers. We discuss: - Brandon's background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of creator management if they're new to it. - Switching from TV advertising to a more influencer-driven approach. - Getting started with influencer marketing without large financial risk. - Some general best practices around influencer marketing. - The risks of associating your brand with a separate individual, and how to mitigate them. - How the creative space looks set to evolve in general. - Brandon's biggest lesson when it comes to working with creators. Learn more about GRIN and their work here. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
In today's episode, we're joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They're here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about: - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with attribution testing - Acorns' success testing private lift and plans for continuous measurement in the future - Advice for advertisers getting started on their own journey with measurement and attribution. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
On today's episode, we're talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta. We talk about: - The growth of messaging as a preferred form of communication. - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace messaging now and not later. - Customer expectations around business messaging vs. traditional channels. - Advice for companies experimenting with business messaging. - The most important concepts to keep in mind when adopting business messaging. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
On today's episode, we're joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They're here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier. We talk about: - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best practices for short-form video content. - Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic. - Some new Meta tools to help developers and content creators. - What big things are coming next in the video space? #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest about Reels products from Meta's Developer Blog. At Meta, we're always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.
Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today's episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We're talking about: - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How HubSpot's tools can help creators build businesses. - How can existing companies connect with creators and influencers? - The importance of authenticity when working with influencers. - The future of the influencer and creator industry. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium. At Meta, we're always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
On this episode, we're joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping. Together we discuss: - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing online and offline shopping together. - The evolution of multi-dimensional shopping and the metaverse. - Advice for businesses looking to embrace multi-dimensional shopping. - The technologies at the forefront of future shopping. - Advice for businesses for adapting to an uncertain future. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium. At Meta, we're always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
In today's episode, we're joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair. We talk about: Latarria's story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect past behavior. How to apply DEI more holistically in the company, and not just when interacting with customers. Some common roadblocks to implementing DEI and how to overcome them. The value of DEI for companies. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta's Business Engineering Team by following us on Medium. At Meta, we're always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution question. The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout. After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on: Future-proofing your digital marketing strategy Making your digital campaigns shoppable Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project. They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You'll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse. After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard's commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships. Judith kicks off the discussion by outlining various types of empathy. She also describes how different stakeholders can be exposed to different types of empathy in the workplace. Kate notes that not every employee is going to become empathetic. However, exposing stakeholders to empathy can encourage empathetic processes that then trigger increased empathetic responses throughout the organization. Corey frames it another way. He suggests that by delivering consistently, and showing up for what users need, organizations can then build up trust with stakeholders. After you listen, connect with podcast host Jessica Liao and guests Kate Brodock, Judith Martinez, and Corey Ponder on LinkedIn. Visit Switch and InHerShoes to see two organizations hard at work dealing with topics such as gender and race inequality. Keep up with the latest from the Meta's Business Engineering Team by following us on Medium
This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda. The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku underlines the importance of augmenting these technologies with human experts and Peter warns against the seductive idea that AI and ML are magic pixie dust that can solve any business problem. Miku and Peter also talk about the change management that has to accompany any successful deployment of AI and ML: team members have to adjust processes to account for success and stakeholders have to be educated on failures to ensure that the downsides of these new technologies don't outweigh their positives. After you listen, connect with podcast host Jordan Rogers-Smith and guests Miku Jha and Peter Wang on LinkedIn. Visit Anaconda.com to learn about why it's the world's most popular data science platform. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment. The guests discuss Gen Z's use of multiple platforms and why brands should consider each platform's “superpower” when deciding how to frame and customize messaging and content. Molly and Omar share research on why Gen Z uses Facebook and Instagram: keeping up with interests, following influencers and creators, and being updated by brands they care about. Molly stresses that Gen Z sees through brands that adopt social justice issues for just a day, a week, or a month. Brands need to stay on message all year; this is a generation that cares deeply about these issues. Omar says that brands also need to think about pathways to the metaverse, as this generation will probably be the first to consider it a normal form of social connection, both personally and professionally. After you listen, connect with podcast host Jordan Rogers-Smith and guests Molly Anne Austin and Omar Zayat on LinkedIn.
This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce. Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a brand or creator that people love, you need to get the basics of ecommerce right. Then you'll be able to perform well on, among other places, the growing number of social marketplaces. Sharon agrees that the fundamentals are key and goes on to underline the importance of having a data strategy to match your marketing strategy. While moving into omnichannel is alluring, it's important to make sure that your brand is prepared for that leap forward. After you listen, connect with podcast host Jordan Rogers-Smith and guests Varun Puri and Sharon Gee on LinkedIn. Visit BigCommerce to learn more about the services it offers to retailers, including store creation, SEO, hosting, marketing, and security.
This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer. In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead, marketers that are thriving in a signal-loss ecosystem are beginning to look more closely at incrementality and the impact channels are making on a business as a whole. Arian Ashworth adds that part of that impact will be made through design-driven creative assets that are rapidly deployed and measured. Nandita reminds companies that the iOS update is fairly technical. Having at least one tech resource involved in the new privacy-aware marketing that develops as a result (a type of marketing that will involve greater creative investment and differentiation), will ensure that opportunities don't get missed. After you listen, connect with Meg, Arian, and Nandita on LinkedIn. To learn more about the iOS 14 update, visit the article in our Help Center.
This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo. Savvy is one of the companies that Meta has partnered with in adding a feature that allows diverse-owned businesses to identify as such on their Facebook Business Profile. Both Raymond and David see opportunity in the challenging times of the pandemic and are optimistic about steps like this new feature to help power greater changes in the future. Cecilia underlines the increased attention that consumers are paying to how companies speak to them. And Brittany talks about her own department's focus on consistently finding ways to serve diverse-owned businesses. Recognizing and serving diverse-owned businesses is not just an idea whose time has come but one that adds to a richer and more interesting marketplace. After you listen, connect with podcast host Cecilia Green and guests Brittany Campbell, David Chang, and Raymond Koo on LinkedIn. You can also visit Savvy's website and learn how you, too, can power your paid media with data-driven videos. If a diverse-owned business mentions this podcast when engaging with Savvy, they will get a 30% discount on Savvy's services.
This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss the impact that millennials are having on the Metaverse, particularly remix and gaming culture. Sharing aspects of both can welcome and invite more people to share their lives in a digital format. This also implies that companies are paying attention to trends and creating experiences that engage current users and attract new users. Ziad notes that opportunities in the Metaverse await every industry and right now is an excellent time to seize first-mover advantage. The guests also discuss the promise of closer family, education, and business connections, despite vast distances between parties, as well as the possibilities of new technologies that can take Metaverse users beyond using headsets. After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv for your own gameplay and Capgemini Invent to learn about the many services it offers.
This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like Medal.tv are part of a digital life that individuals are beginning to care more and more about (and are willing and able to share only digitally). Whether they do so under their own name, via a pseudonym, or anonymously, is also an open question, but one that points to a more important truth: everyone has an opportunity in the Metaverse because it is a great leveler, allowing you to be judged on what you do instead of who you are. The guests also discuss the opportunities for more immersive experiences and that there will likely have to be a next-generation technology advance to accommodate all the features and possibilities to come. As more people are willing to experiment and invest in the Metaverse, a strategic economic shift will happen that will provide value in every sector. After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv to use for your own gameplay or Capgemini Invent to learn about the many services they offer.
This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming resistance to technological change from employees. This includes skepticism about VR technology and other digital tools like Portal, which can really help to bridge the gap of vast distances between team members. The guests also discuss the idea that widespread remote work is probably here to stay. That, however, also offers opportunities for staff to get together physically in different situations in order to work together and build camaraderie. Those closer teams can in turn do a better job of creating a customer-centric culture—one that meets the needs of those customers who want a seamless experience from the first touchpoint all the way through. After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.
This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditional email to the agility necessary for businesses of any size to keep up with the changing complexities of the marketplace. Platforms like Salesforce assist businesses in meeting customers where they are, using the methods they are most engaged in. The guests build on the question of agility by discussing “microwave customers” (they want it hot and now) and how seamless integrations and one-click capture of data are key to making sure customers stay with the messaging that brands are offering. After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.
This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of Hearts & Science US, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America. Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many years has recently become large-scale change, opening people to all sorts of possibilities. Yet even as these possibilities open up, Ralph maintains it's more important than ever to be intentional about the applications that companies are building in the Metaverse. That intentionality will drive design. Janet makes some allusions to the experience that Samsung is currently building in the Metaverse (and hopes to open to the public later this year) and indicates that she shares Ralph's intention-driven thinking. One of Samsung's big wins recently has been in using new media to push a new product and in Janet's discussion with Jonathan, she shares why storytelling is so important. After you listen, connect with podcast host Jonathan Kratz and guests Ralph Pardo and Janet Lee on LinkedIn. You can also visit Hearts & Science to learn the latest about branding and the Samsung Newsroom for the latest on mobile experiences.
What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta's Madeline Lieber and Renfei Zou to continue their discussion on NFTs. Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, including ease of use and scalable tactical learning. They explore ways the Metaverse can help creators succeed and what applications NFTs could have in the Metaverse. You'll learn how projects like Women Rise NFT build communities through education, how augmented reality and other technologies will lead to new NFT use cases, and the transformational financial impact one set of NFTs can have for one student. If you skipped it, be sure to go back and listen to [Part 1]. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn. Learn more about Maliha's unique NFT project by visiting WomenRise.art. Begin your journey into the Metaverse here.
How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion. The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, lend support to causes they care about, and earn income from digital creations. They discuss how education is key to lowering the barrier to entry for Web3, and Maliha shares how Women Rise plans to onboard 100,000 women by the end of 2022. You'll also learn what kinds of jobs, businesses, and audiences women might have in Web3; what else the Web3 space needs to be more accessible; and how NFT projects in the Metaverse are already generating significant wealth for women around the world. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn. Learn more about these unique NFT projects by visiting WomenRise.art. Begin your journey into the Metaverse here.
In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone's mind, from curious beginners to everyday users. Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, and what kinds of immersive experiences we might have. There are strong use cases for consumer, business, and educational activities. You'll learn about NFTs, why they are essential to the Metaverse, and how they drive financial equity. Artur also talks about Meta's digital wallet project, working with regulators to close gaps and understand opportunities, and the biggest challenges to mass adoption of the Metaverse. After you listen, connect with Artur Souza and Patrick Thompson on LinkedIn. Begin your journey into the Metaverse here.
Tier 11 Agency's true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, features Ralph Burns, Founder and CEO of Tier 11. Ralph shares the story of how his sales blog side project led to building a business on Meta. In the early 2010s, the marketing industry pivoted from web-first to mobile-first. Jordan and Ralph discuss how this change created momentum for Tier 11 and set the company on a growth trajectory. Ralph also talks about partnering with Meta to grow their ads presence across multiple channels. You'll also hear Ralph's advice for getting started, including how to know if you need an agency; how new data privacy regulations will affect targeting; and why impactful advertising is about the right message before the ad click and the right experience after. After you listen, connect with podcast host Jordan Rogers-Smith and guest Ralph Burns on LinkedIn. You can also follow Ralph on Twitter @RalphHB. Learn more about Tier 11 at TierEleven.com.
Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Meta Business Engineer Sean Bedford on this episode of the Meta Business, Innovation, and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result. Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first-party data as a way to balance privacy and personalization. The technologies that support this trend have a significant impact on consumers' digital behaviors, the development of new legislation, and more. You'll also learn about SAP and Meta's newest innovations in privacy-enhancing tech. For example, Meta's Privacy Lift Measurement solution allows advertisers to understand campaign performance while limiting data access. At SAP, privacy-enhancing technologies are opportunities for innovation and investment. After you listen, connect with podcast host Jordan Rogers-Smith and guests Adrian Nash and Sean Bedford on LinkedIn.
The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement. Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You'll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company. After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.
Podcast host Jordan Rogers-Smith welcomes special guest Jake Bailey to this episode of the Business, Innovation and Technology podcast. Jake is Director and Head of Paid Media Labs at LinkedIn. Artur Souza, VP of Business Engineering for Global Business Group at Meta, also joins this discussion about digital transformation in advertising. Jake discusses digital transformation in terms of digital marketing–within the last 15 years, the industry has undergone three major pivots: From offline to web-first, then to mobile-first, and now to a privacy-first industry. Artur discusses how digital transformation aligns with customer-centricity, as the focus should be on the consumer's experience rather than the tech. You'll learn how LinkedIn is using Meta solutions to enable its digital transformations for B2B, and how LinkedIn is reexamining ad targeting from a privacy-first perspective. Artur and Jake also share strategies for approaching or accelerating transformation, common mistakes to avoid, and examples of companies that got it right. After you listen, connect with podcast host Jordan Rogers-Smith and guests Jake Bailey and Artur Souza on LinkedIn.
The past two years have changed the world, from the remote work revolution to the Great Resignation. For tech workers, the number of job opportunities far exceeds available talent. Recruiters must rethink the way they approach candidates — it's not enough to evaluate a resume. They must consider a candidate's potential for future growth and whether the company's value proposition is the ideal next step in a candidate's career. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith offers a glimpse into technical recruiting at Meta. Eight technical recruiters from around the world offer their perspectives on how the recruiting process must evolve to meet job seekers' new expectations. Flexible work arrangements, a healthy work-life balance, and opportunities for career growth are mandatory. You'll learn the importance of passive recruiting, keeping rejected candidates in the talent pool, and engaging ambassadors in the recruiting process to ensure transparency and effective communication. After you listen, connect with podcast host Jordan Rogers-Smith. You can also find this episode's featured guests on LinkedIn here: Ellycia Colon, Dan Connolly, Adarsh Kotwal, Heloísa Mandil, Cheryl Mitchell, Sirisha Palusa, Galvin Pereira, and Ritu Sharma. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
The digital advertising ecosystem is evolving, driven by people's concerns about data privacy and bolstered by legislation regulating how data can be collected and used. Yet consumers still crave connection with products and services that bring value to their lives. How can advertisers and marketers strike a balance? Steven Moy, CEO of advertising agency Barbarian, interviews Tatiana Peck in this special episode of the Meta Business, Innovation, and Technology podcast. Tatiana is a Strategy & Insights Lead in Marketing Science Research for Meta's Creative Shop, and she shares how creative is still the most important lever advertisers have to drive business outcomes. Tatiana explains three primary digital strategies that empower creative to generate meaningful impact. Advertisers should: (1) embrace interactivity to build two-way relationships with customers, (2) broaden messaging strategies to appeal to a wider variety of interests and motivations, and (3) implement messaging across the funnel to capture intent at any stage of the customer journey. After you listen, connect with Steven Moy and Tatiana Peck on LinkedIn. Learn more about Steven's agency, Barbarian, by visiting WeAreBarbarian.com. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
Small and medium businesses met with unprecedented hardships during the pandemic. In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes a panel of business engineers and business owners to talk about how digitalization was critical for keeping the doors open. Featured guests include Adriana Peon, Director of Partner Solutions for Global Audiences; Serign Jobe, Engineering Leader; Dr. Matthew Dunn, Co-Founder, Partner, and Orthodontist at Dunn Orthodontics; and Andrew Evans, Co-Owner of boutique retailer Roaming Travelers. Matthew and Andrew talk about how they adopted new digital solutions like online scheduling platforms and websites optimized for e-commerce helped them continue to provide extraordinary service. Adriana and Serign offer their perspectives on how technology partners can support businesses in their efforts. After you listen, connect with podcast host Jordan Rogers-Smith and guests Adriana Peon, Serign Jobe, and Dr. Matthew Dunn on LinkedIn. Explore Andrew's boutique at RoamingTravelers.com. Learn more about Dr. Matthew Dunn's practice by visiting Dunn-Orthodontics.com. Need more ideas? Visit Meta's Business Resource Hub for free webinars, expert-led training events, and certification opportunities. Our Business Partner directory will help you identify potential partner companies that are fully vetted with a proven track record of success. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.
What is a Solutions Engineer? In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith talks with four of Facebook's Solutions Engineers about their roles and experiences. The episode features Shue Ching Chia, Solutions Engineering Manager; Qile He, Solutions Engineer; Christine Lu, Solutions Engineering Manager; and Yannick Mahé, Head of Business Engineering for the Greater China region. The group discusses several topics: the nature of the job and its many possibilities, diverse paths that lead to careers at Facebook, what recruiters look for in Solutions Engineers and why you should apply even if your skills and experiences are a little bit different from the job description. After you listen, connect with podcast host Jordan Rogers-Smith and guests Christine Lu, Qile He, Yannick Mahé, and Shue Ching Chia on LinkedIn. Keep up with the latest from Facebook's Business Engineering Team by following us on Medium.
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