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Tune in as Glenn Hunzinger, PwC's Health Industries Leader and Roel van den Akker, PwC's Pharma and Life Sciences Deals Leader discuss the rapid rise of China's biotech industry and what it means for U.S. pharmaceutical companies. They discuss the evolving role of Chinese biotech in the global innovation landscape and share perspectives on how U.S. pharmaceutical companies can thoughtfully assess opportunities, manage cross-border complexities, and build effective partnering and diligence strategies. Discussion highlights:China's biotech industry is growing fast and becoming a global player, with U.S. companies increasingly looking to partner with Chinese firms on cutting-edge scienceU.S. pharma leaders are encouraged to move beyond skepticism and stay curious by building relationships, learning from local innovation, and exploring new partnership opportunitiesSuccessfully partnering with Chinese biotech firms requires a careful and well-structured approach that accounts for global complexity, protects data and IP, and uses creative deal structures like new company formations to manage risk and stay flexibleU.S. companies need to be proactive in order to stay competitive by actively exploring global innovation, understanding the risks, and having a clear strategy to bring high-potential science to U.S. patientsSpeakers:Roel Van den Akker, Pharmaceutical and Life Sciences Deals Leader Glenn Hunzinger, Partner, Health Industries Leader, PwCLinked materials:China's rise as a biotech innovation hub: 4 key strategic questions for US biopharma executivesFor more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.
Het aantal kinderen met obesitas blijft toenemen, maar medicijnen om af te vallen worden voor hen niet vergoed. Moet dat veranderen, of moeten we juist meer inzetten op gezonde voeding en beweging om het probleem bij de wortel aan te pakken? Margje Fikse bespreekt het met: * Xander Koolman, gezondheidseconoom * Erica van den Akker, kinderarts-endocrinoloog
Met Jeroen Denaeghel in de Bourgoyen te Gent praten over akkervogels, onze 9de editie van Fwiet vogelmagazine. www.fwiet.be / www.begijnlebleu.be
Our guest : NEIL “KEEGO” KEEGANhttps://x.com/keegolaughs_irlwww.keegolaughs.comApologies Up Front on Apple PodcastsLEINSTER15. Jimmy O'Brien 14. Tommy O'Brien 13. Hugh Cooney 12. Jordie Barrett 11. Andrew Osborne 10. Ross Byrne 9. Luke McGrath (c)1. Jack Boyle 2. John McKee 3. Rabah Slimani 4. RG Snyman 5. Diarmuid Mangan 6. Max Deegan 7. Will Connors 8. James Culhane16. Stephen Smyth 17. Ivan Soroka 18. Thomas Clarkson 19. Brian Deeny 20. Alex Soroka 21. Scott Penny 22. Fintan Gunne 23. Ciarán FrawleyBULLS15. Willie le Roux 14. Sebastian de Klerk 13. David Kriel 12. Harold Vorster 11. Stravino Jacobs 10. Keagan Johannes 9. Embrose Papier 1. Alulutho Tshakweni, 2. Akker van der Merwe, 3. Wilco Louw, 4. Ruan Vermaak, 5. JF van Heerden, 6. Marcell Coetzee (c), 7. Jannes Kirsten, 8. Cameron Hanekom, 16. Johan Grobbelaar, 17. Jan-hendrik Wessels, 18. Mornay Smith, 19. Reinhardt Ludwig, 20. Marco van Staden, 21. Nizaam Carr, 22. Zak Burger, 23. Devon WilliamsBKT United Rugby Championship Round 13Saturday, March 22, 2025KO 3pm Loftus VersfeldLive on : RTÉ2, Premier Sports 1 & URC.tv Referee: Ben Whitehouse (WRU)AR 1: Cwengile Jadezweni (SARU)AR 2: Sean Muller (SARU)TMO: Ben Breakspear (WRU)Where to find Harpin' On Rugbyhttps://linktr.ee/harpinonrugby
Rood. Groen. Geel. Blauw. Hoe voorkom je dat jouw beoordelaar zich groen en geel ergert aan jouw offerte? Hoe spreek je al die verschillende beoordelaars, met elk hun eigen communicatiestijl, aan met jouw offerte? Wij zochten het voor je uit met vriend van de show Erik van den Akker (linkedin).Onze top-5 waardevolle inzichten Hét antwoord op de vraag wat te doen als meerdere beoordelaars je offerte lezen. Op wie richt je je? Hoe je achterhaalt welk type jouw beoordelaar(s) zijn. Erik haalde ons profiel boven tafel met één simpele handeling. Wat je wel en juist niet wil opschrijven om dominante, creatieve en mensgerichte beoordelaars te raken. Of het een goed idee is om je voortaan alleen nog te richten op klanten die matchen met jouw eigen voorkeursstijl. Wat een wasmachine en oppasmeisjes jou kunnen leren over hoe jouw beoordelaar je offerte leest.Saskia's Psycho CornerGaat over het dieren. Beren op de weg, roze olifanten en slapende honden. Want we formuleren de ‘voordelen' vaak negatief in een offerte, en da's meestal niet slim. Thijs' Ontzettende TooltjeExtra interessant voor de mensen die meerdere chat-apps gebruiken zoals Whatsapp en Signal, en die gek worden van al die losse apps. Met Beeper voeg je alles samen. Het scheelt geheugen, batterij, en plek in je scherm.
Tune in to listen as PwC's leaders Roel van den Akker and Nick Donkar provide insights into the 2024 deals landscape and offer a preview of what lies ahead. Topics include:Key topics include:A look back at M&A activity in health industries in 2024The challenges and potential impediments that could affect deal volumes in the coming yearHow artificial intelligence and tech innovations are reshaping the volume and nature of healthcare transactionsKey trends and developments to watch for with emphasis on growth, strategic assessments and regulatory factorsSpeakers:Roel van den Akker, Pharmaceutical and Life Sciences Deals Leader, PwCNick Donkar, Health Services Deals Leader, PwCJenny Colapietro, Consulting Commercial Leader, PwCLinked materials:https://www.pwc.com/us/en/industries/health-industries/library/health-services-deals-outlook.htmlhttps://www.pwc.com/us/en/industries/health-industries/library/pharma-life-sciences-deals-outlook.htmlFor more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.
Send us a Text Message.In this episode of Closer to Venus, host Johnny Burke speaks with Dr. Jose Van den Akker, an author with an advanced diploma in transpersonal art therapy. Dr. Van den Akker shares her journey from childhood sensitivities to becoming an expert in energy fields and spirit communication. The discussion covers understanding and sensing energy fields, hearing spirit voices, and the true nature of communication. She also talks about her experiences with spirits, the impact of energy fields on our lives, and the importance of raising awareness and vibrations for spiritual growth. Listeners will gain insights into how to discern external influences and communicate across time and space.00:00 Introduction to Dr. Jose Van den Akker01:06 Early Sensitivity and Childhood Experiences05:32 Teenage Years and Suppression of Sensitivity06:00 Awakening and Realization at the Academy07:59 Understanding Energy Fields and Implants16:26 Communication Beyond Words19:35 Non-Local Mind and Universal Connectivity22:11 Spirit Voices and Spiritual Guidance23:11 Unexpected Encounter at the Graveyard25:08 A Walk Through Dark Spaces28:11 Communicating with Spirits31:22 Contact with Family Spirits37:08 Automatic Writing and Spirit Communication39:36 Raising Awareness and Responsibility41:37 Conclusion and Contact Information https://www.universal-heart.com.au@drjosevandenakkerSupport the Show.Music by Black Box Traders
This week, we chat with Bart van den Akker, the man behind one of Europe's largest retro computer collections at The HomeComputerMuseum in the Netherlands. Learn about the unique features and challenges of maintaining and restoring vintage machines, including the day when a 6-meter truck delivered the world's largest PC-Games collection. Bart shares insights on recreating nostalgic experiences like LAN setups with MSN Messenger, the significance of the Dutch-designed Estatos computer, and the role of piracy in software preservation. Contents: 00:00 - The Week's Retro News Stories 36:36 - Bart van den Akker Interview Please visit our amazing sponsors and help to support the show: Bitmap Books - https://www.bitmapbooks.com/products/the-art-of-the-box Take your business to the next level today and enjoy 3 months of Shopify for £1/month: https://shopify.co.uk/retrohour We need your help to ensure the future of the podcast, if you'd like to help us with running costs, equipment and hosting, please consider supporting us on Patreon: https://theretrohour.com/support/ https://www.patreon.com/retrohour Get your Retro Hour merchandise: https://bit.ly/33OWBKd Join our Discord channel: https://discord.gg/GQw8qp8 Website: http://theretrohour.com Facebook: https://www.facebook.com/theretrohour/ Twitter: https://twitter.com/retrohouruk Instagram: https://www.instagram.com/retrohouruk/ Twitch: https://www.twitch.tv/theretrohour Show notes: CGNET GameCube: https://tinyurl.com/58rzn72n Lost Dreamcast game emerges: https://tinyurl.com/7eamftsh Netflix reimagined Minesweeper: https://tinyurl.com/3r2ce9xd The first PC emulator arrives for iOS: https://tinyurl.com/57fz2kdt 16-bit style Karate Kid game: https://tinyurl.com/ye29x445
Episode Summary:In this episode of The Future-Ready Advisor, host Sam Sivarajan welcomes Merle van den Akker, an active voice in behavioral finance. Broadcasting from Sydney, Merle provides a detailed exploration of how deep-seated human behaviors and biases affect financial decision-making. With her extensive background in behavioral science, she offers a treasure trove of insights that can revolutionize the way financial advisors interact with and advise their clients.Key Quote from the Episode [6:05]:"No, it is very, very recent. That's why I get this question all the time. People are intrigued by the evolving role of a behavioral science manager." - MerleTopics discussed in this episode:Understanding Behavioral Biases [7:43]Superannuation Insights from Australia [9:28]Impact of Financial Nudges [15:39]Future of Financial Advice Amidst AI Integration [33:10]Resources mentioned in this episode:Money on the Mind Blog [49:19]LinkedIn Profile of Merle van den Akker [49:50]Episode transcript: Access the full transcript for the whole conversation on the growing role for behavioural finance in financial services.Subscribe to the Podcast: Stay updated with The Future-Ready Advisor by subscribing on your favorite podcast platform.Follow Sam on Social Media: Engage with ongoing discussions on Sam's LinkedIn.Visit the Website: For further insights and episodes, check out www.samsivarajan.com.
In this week's conversation between Dr. James Emery White and co-host Alexis Drye, they discuss a relatively new term on the cultural scene - metamodernism. For decades, the term “postmodern” has been used to define the cultural mood of Western society. Well according to scholars, postmodernism has been dead for years. Taking its place is the new era of metamodernism. Episode Links Today's discussion was prompted by a recent article written by Benjamin Vincent for Christianity Today titled, “Goodbye Postmodernism, Hello Metamodernism.” As Vincent notes, this concept was primarily introduced to culture through the work of cultural analysts Timotheus Vermeulen and Robin van den Akker who wrote an article titled, “Notes on Metamodernism.” They outlined how metamodernism is primarily a structure of feeling - a culture that empowers the individual to first determine right ethics for themselves and then to find a corresponding religion or group that fits. It is within this culture of metamodernism that Generation Z has grown up, and it certainly marks them. Dr. White wrote extensively about this generation in his book Meet Generation Z: Understanding and reaching the New Post-Christian World. You can find that on Amazon HERE. Finally, here are two additional articles that Dr. White referenced in today's episode that you may wish to read to further your understanding of metamodernism and its impact on culture: Suzanne Blake, “Gen Z Wants Next President to 'Fundamentally Change' America,” Newsweek, May 13, 2024. Greg Dember, “Metamodernism: A response to modernism and postmodernism,” IAI News, November 29, 2023. For those of you who are new to Church & Culture, we'd love to invite you to subscribe (for free of course) to the twice-weekly Church & Culture blog and check out the Daily Headline News - a collection of headlines from around the globe each weekday. We'd also love to hear from you if there is a topic that you'd like to see discussed on the Church & Culture Podcast in an upcoming episode. You can find the form to submit your questions at the bottom of the podcast page HERE.
Kerntekst: Mattheüs 13:24Spreker: Dr. G.A. van den BrinkLocatie: Hervormde Gemeente Valburg-HomoetDatum: 4 februari 2024Bron: https://kerkdienstgemist.nl/stations/938/events/recording/170706780000938?media=audio ★ Support this podcast ★
Robert is the Environmental Manager for the City of Buckeye in Arizona. In this episode we talk about the rapid level of growth for the City and how Robert is handling the pace with his Environmental team. We also cover topics like Bulk Waste and how reading the Bible will keep one sane in this crazy world. Make sure you listen to the podcast and remember to thank your local Public Works Professional.Become a supporter of this podcast: https://www.spreaker.com/podcast/public-works-podcast--3064636/support.
Meer gesprekken en Bijbelstudies via ons YouTube kanaal. www.youtube.com/henkvanzon
Een groep buren gaat samen aan de slag met natuurlijk tuinieren. Wat vertellen wormen ons over de bodem? En we gaan op pad met kraanmachinist en vogelaar Renzo van den Akker. De vogelzangcursus gaat deze keer over de cetti's zanger en de column is van Dolf Jansen. Vroege Vogels Radio op NPO Radio 1 wordt zondag gepresenteerd door Menno Bentveld van 7.00 tot 10.00u.
Aandelen kopen, dat doe je meestal om er geld mee te verdienen. Zo niet bij een nieuwe vorm van aandelen die twee wetenschapsmusea onlangs lanceerden: maatschappelijk aandeelhouderschap. Het idee is dat je daarmee geen financieel rendement, maar maatschappelijk rendement ontvangt. Wat is maatschappelijk aandeelhouderschap en waarom zou je zo'n aandeel wel of niet willen beztitten? Presentator Joram Kaat in geprek met: * Iris van den Akker, commercieel directeur van het Museon-Omniversum * Karen Maas, directeur van het Erasmus Impact Centre
Preview also available on our YouTube channel Our guest : MARK JACKSON https://twitter.com/hoomanbear LEINSTER : 15. Jordan Larmour 14. Rob Russell 13. Robbie Henshaw 12. Jamie Osborne 11. James Lowe 10. Harry Byrne 9. Luke McGrath (c) 1. Cian Healy 2. Rónan Kelleher 3. Michael Ala'alatoa 4. Ross Molony 5. Joe McCarthy 6. Ryan Baird 7. Josh van der Flier 8. Jack Conan 16. Dan Sheehan 17. Michael Milne 18. Tadhg Furlong 19. Jason Jenkins 20. Caelan Doris 21. Jamison Gibson-Park 22. Ross Byrne 23. Liam Turner VODACOM BULLS : 15. Willie Le Roux 14. Kurt-Lee Arendse 13. Canan Moodie 12. David Kriel 11. Devon Williams 10. Johan Goosen 9. Embrose Papier 1. Gerhard Steenekamp, 2. Akker van der Merwe, 3. Wilco Louw, 4. Ruan Vermaak, 5. Ruan Nortje (c), 6. Marco van Staden, 7. Elrigh Louw, 8. Marcell Coetzee (c) 16. Johan Grobbelaar, 17. Simphiwe Matanzima, 18. Mornay Smith, 19. Reinhardt Ludwig, 20. Mpilo Gumede, 21. Zak Burger, 22. Chris Smith, 23. Harold Vorster BKT United Rugby Championship 2023/24 Round 13 Friday, March 29, 2024 KO 7:35pm RDS Live on: TG4, Premier Sports 2, URC.tv Referee: Craig Evans (Wales) AR1: Chris Busby (Ireland) AR2: Andy Fogarty (Ireland) TMO: Ben Whitehouse (Wales) Where to find Harpin' On Rugby https://linktr.ee/harpinonrugby COMMENT/SHARE/FOLLOW/SUBSCRIBE --- Send in a voice message: https://podcasters.spotify.com/pod/show/harpinonrugby/message
Episode Summary This episode of Sunny Side Up discusses finding balance in work and life for women in tech. The speakers share their career journeys and experiences maintaining boundaries while prioritizing demanding work. They discuss challenges like burnout and pressures to overwork without children or partnerships. The speakers appreciate Demandbase's supportive culture that values employees' well-being and personal lives. Flexibility, leading by example, and connecting with other women in the industry are suggested as helpful for work-life balance. About the guests Jennie McCormick Jennie is a Senior Customer Success Manager at Demandbase serving the east coast region. She has been passionate about the customer experience and setting her customers up for success for over 15 years in various client-facing roles. From the worlds of customer service to B2C, to agency, to B2B, she has focused on being as well-rounded as she is being an expert in her fields. She took an unconventional route in life starting her career at 19 years old, beginning university at age 25, living abroad, then moving across the country by herself to NYC in her 30's. Jennie is proud to mentor women navigating their careers and loves squashing biases around child-free and neurodiverse women in the workplace. Connect with Jennie Moira Van den Akker Moira van den Akker is a seasoned revenue marketer with a passion for MarTech. Working for organizations big and small, she has over a decade of experience driving growth and building high-performance marketing teams. In her current role as Director of Enterprise and Customer Marketing at Demandbase, she enjoys partnering with Sales to build and accelerate pipeline across the entire customer lifecycle. Moira lives in sunny Denver with her partner, two toddlers, and two pugs. Connect with Moira Lea Brown Lea is an Employee Communications and DE&I Specialist at Demandbase. Before transitioning into the tech industry, she spent over five years in health care, higher education, and non-profit spaces. Although Lea's professional background is in communications, her passion is building equitable workplaces where employees of all identities are respected, valued, and empowered. She is proud to have the opportunity to cultivate such an environment at Demandbase. In her spare time, Lea enjoys travelling, reading, and sewing. She also serves on the board of directors for HEARTH, a Pittsburgh-based non-profit offering transitional housing for women. Connect with Lea Key takeaways - Finding balance is an ongoing challenge, especially for ambitious career-driven women without children. - Setting boundaries like calendar blocks and ending workdays is important to prevent burnout. - Companies should support work-life balance through flexibility, mental health resources, and leadership that prioritizes personal well-being. - Leading by example and respecting others' time and boundaries helps set expectations for a balanced culture. - Connecting with other women in similar roles provides valuable perspectives on navigating work and life.
Watch this episode on YouTube: https://youtu.be/cXC8zxHx0w4 Today I'm talking with Merle, a PhD financial consultant who lives in Australia. After getting her PhD in behavioral science, Merle then broke into the finance sector. In our conversation, we discuss career transition from academia to industry as well as her book: The Ultimate Guide to doing a PhD. LINKS BELOW Download My Six-week Checklist: http://www.gradschoolsucks.com/sixweekchecklist Buy Merle's book (The Ultimate Guide to Doing a PhD) on Amazon: https://amzn.to/48w2Gvx Follow Merle on LinkedIn: https://www.linkedin.com/in/merle-van-den-akker-phd-40a8b811b/ Check out Merle's blog: https://www.moneyonthemind.org/
De campingbewoners zijn vertrokken van Fort Oranje. We vinden er een aantal en bespreken met hen of het nu beter met ze gaat als destijds. Niet alleen de bewoners gingen er weg, ook Cees Engel vertrok. Met hem ging het niet bepaald beter na zijn vertrek van de camping. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
Campingeigenaar Cees Engel was makkelijk onder druk te zetten. Wie een tijdje aan zijn ‘hoofd zeurde', kreeg veel van hem gedaan. Dat brengt hem in de problemen op Fort Oranje. Hoe kan het dat hij zich zo makkelijk voor iemands karretje laat spannen? Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
Als Rotterdam Cees Engel uitkoopt, mag hij niet meer aan de slag in de stad. Over andere plekken in Nederland maakt hij geen afspraken. En dus kan hij zich storten op zijn camping in Rijsbergen. Als het ook daar mis gaat, weigert de gemeente Zundert voor dezelfde oplossing te gaan. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
Cees Engel was een bijzondere man. Daar zijn alle mensen die hem gekend hebben het over eens. We duiken verder in zijn verleden. Hij blijkt al in zijn militaire diensttijd een belangrijke overwinning in de rechtbank te hebben geboekt. En aan een uitvinding van Cees heeft Peter nog altijd warme gevoelens. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De Erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
Inez Akker is a Spanish DJ & Producer based in the Netherlands with an extraordinarily profound connection with Techno and the rave culture. Her mixes and productions are noticed by her taste for powerful driving tunes – an elegant mixture of raw & hypnotic elements layered on top of her signature banging beat. She is part of the Amsterdam-based collective Subliminal and resident DJ at Techno Tuesday Amsterdam. @inezakker
Om te begrijpen hoe het op Fort Oranje in Rijsbergen zo verkeerd kon gaan, moet je meer weten van de achtergronden van campingeigenaar Cees Engel. Zijn bijnaam kreeg hij al veel eerder. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De Erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
Fort Oranje was geen doorsnee camping. Geen knisperende kampvuren en tenten met schattige lichtjes. Maar een ‘last resort' voor honderden mensen, die nergens anders terecht konden. Onder hen veel gescheiden mannen en vrouwen, mensen met schulden en oud-bajesklanten. Deze kwetsbare groep woonde er naast criminelen, die op Fort Oranje een plek vonden om ongestoord hun gang te kunnen gaan. Wietkwekerijen, prostitutie, dievenbendes die er neerstreken: er ging bijna geen dag voorbij of de politie meldde zich wel aan de poort. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De Erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen.See omnystudio.com/listener for privacy information.
In this two part episode we discuss the fine art of preregistration. We go back into the history of preregistration, its evolution, and current use. Do we preregister to control the Type 1 error rate, or to show that we derived our prediction from theory a priori? Can and should we preregister exploratory or secondary data analysis? And how severe is the issue of severe testing? Shownotes ClinicalTrials.gov You can preregister on AsPredicted and the OSF Johnson, M. (1975). Models of Control and Control of Bias. European Journal of Parapsychology, 36–44. SPIRIT Checklist Bishop, D. V. M. (2018). Fallibility in Science: Responding to Errors in the Work of Oneself and Others. Advances in Methods and Practices in Psychological Science, 1(3), 432–438. https://doi.org/10.1177/2515245918776632 FDA trials tracker: https://fdaaa.trialstracker.net Ensinck, E., & Lakens, D. (2023). An Inception Cohort Study Quantifying How Many Registered Studies are Published. PsyArXiv. https://doi.org/10.31234/osf.io/5hkjz van den Akker, O. R., van Assen, M. A. L. M., Enting, M., de Jonge, M., Ong, H. H., Rüffer, F., Schoenmakers, M., Stoevenbelt, A. H., Wicherts, J. M., & Bakker, M. (2023). Selective Hypothesis Reporting in Psychology: Comparing Preregistrations and Corresponding Publications. Advances in Methods and Practices in Psychological Science, 6(3), 25152459231187988. https://doi.org/10.1177/25152459231187988 Claesen, A., Gomes, S., Tuerlinckx, F., & Vanpaemel, W. (2021). Comparing dream to reality: An assessment of adherence of the first generation of preregistered studies. Royal Society Open Science, 8(10), 211037. https://doi.org/10.1098/rsos.211037 Bakan, D. (1966). The test of significance in psychological research. Psychological Bulletin, 66(6), 423–437. https://doi.org/10.1037/h0020412 Rosenthal, R. (1966). Experimenter effects in behavioral research. Appleton-Century-Crofts. Johnson, M. (1975). Models of Control and Control of Bias. European Journal of Parapsychology, 36–44. de Groot, A. D. (1969). Methodology. Mouton & Co. Claesen, A., Lakens, D., Vanpaemel, W., & Dongen, N. van. (2022). Severity and Crises in Science: Are We Getting It Right When We're Right and Wrong When We're Wrong? PsyArXiv. https://doi.org/10.31234/osf.io/ekhc8
Sociaal afvalputje. Crimineel nest. Poel des verderfs. De bijnamen van de beruchtste camping van Nederland liegen er niet om. Hoe kan het in hemelsnaam zo ver komen? De erfenis van Engel geeft luisteraars een uniek inkijkje in werelden, waarvan de deuren normaal gesproken gesloten blijven. Je maakt kennis met de rafelranden van de samenleving. Journalisten Peter Ullenbroeck, Pieter van den Akker en Fieke Nobel doken een jaar lang in het leven van de omstreden campingbaas Cees Engel. Zo ontstaat voor het eerst een compleet beeld van de camping. Wie was Cees Engel? Hoe kwam hij aan zijn bijnaam ‘krottenkoning'? En is het toeval dat zijn zoon Willem Engel voorman werd van het landelijke coronaprotest? De Erfenis van Engel is een podcast van het AD, BN DeStem en de aangesloten regionale dagbladen. See omnystudio.com/listener for privacy information.
BUFFALO, NY- January 3, 2024 – A new #research paper was #published in Aging (listed by MEDLINE/PubMed as "Aging (Albany NY)" and "Aging-US" by Web of Science) Volume 15, Issue 24, entitled, “Mapping of the gene network that regulates glycan clock of ageing.” Glycans are an essential structural component of immunoglobulin G (IgG) that modulate its structure and function. However, regulatory mechanisms behind this complex posttranslational modification are not well known. Previous genome-wide association studies (GWAS) identified 29 genomic regions involved in regulation of IgG glycosylation, but only a few were functionally validated. One of the key functional features of IgG glycosylation is the addition of galactose (galactosylation), a trait which was shown to be associated with ageing. In this new study, researchers Azra Frkatović-Hodžić, Anika Mijakovac, Karlo Miškec, Arina Nostaeva, Sodbo Z. Sharapov, Arianna Landini, Toomas Haller, Erik van den Akker, Sapna Sharma, Rafael R. C. Cuadrat, Massimo Mangino, Yong Li, Toma Keser, Najda Rudman, Tamara Štambuk, Maja Pučić-Baković, Irena Trbojević-Akmačić, Ivan Gudelj, Jerko Štambuk, Tea Pribić, Barbara Radovani, Petra Tominac, Krista Fischer, Marian Beekman, Manfred Wuhrer, Christian Gieger, Matthias B. Schulze, Clemens Wittenbecher, Ozren Polasek, Caroline Hayward, James F. Wilson, Tim D. Spector, Anna Köttgen, Frano Vučković, Yurii S. Aulchenko, Aleksandar Vojta, Jasminka Krištić, Lucija Klarić, Vlatka Zoldoš, and Gordan Lauc from Genos Glycoscience Research Laboratory, University of Zagreb, Novosibirsk State University, Lomonosov Moscow State University, University of Edinburgh, University of Tartu, Leiden University Medical Center, Delft University of Technology, Helmholtz Zentrum Muenchen, German Center for Diabetes Research (DZD), King's College London, Guy's and St Thomas' Foundation Trust, University of Freiburg, University of Rijeka, German Institute of Human Nutrition Potsdam-Rehbruecke, University of Potsdam, Harvard T.H. Chan School of Public Health, Chalmers University of Technology, University of Split School of Medicine, Algebra University College, Johns Hopkins Bloomberg School of Public Health, and Institute of Cytology and Genetics SB RAS performed GWAS of IgG galactosylation (N=13,705) and identified 16 significantly associated loci, indicating that IgG galactosylation is regulated by a complex network of genes that extends beyond the galactosyltransferase enzyme that adds galactose to IgG glycans. “Here, we conducted a GWAS of IgG galactosylation phenotypes in a study that almost doubles the sample size (N=13,705) compared to previous GWAS of IgG N-glycome [33] and focused on the genes with in silico evidence for involvement in the IgG galactosylation process.” Gene prioritization identified 37 candidate genes. Using a recently developed CRISPR/dCas9 system, the researchers manipulated gene expression of candidate genes in the in vitro IgG expression system. Upregulation of three genes, EEF1A1, MANBA and TNFRSF13B, changed the IgG glycome composition, which confirmed that these three genes are involved in IgG galactosylation in this in vitro expression system. “Further research is needed to fully elucidate [the] functional mechanism behind their role in ageing and to reveal the complete network of gene interactions regulating the complex process of IgG glycosylation.” DOI - https://doi.org/10.18632/aging.205106 Corresponding authors - Azra Frkatović-Hodžić - afrkatovic@genos.hr, and Gordan Lauc - glauc@genos.hr Visit our website at https://www.Aging-US.com and connect with us: SoundCloud - https://soundcloud.com/Aging-Us Facebook - https://www.facebook.com/AgingUS/ X - https://twitter.com/AgingJrnl Instagram - https://www.instagram.com/agingjrnl/ YouTube - https://www.youtube.com/@AgingJournal LinkedIn - https://www.linkedin.com/company/aging/ Pinterest - https://www.pinterest.com/AgingUS/ MEDIA@IMPACTJOURNALS.COM
Tune in to hear PwC Deals leaders discuss preparing for deals in 2024, exploring the current state of the deals market and sharing valuable insights from their newly released 2024 deals outlook. Key topics include:Fundamental changes and strategy trends for 2024 and how it's shaping the health services and pharma landscapesThe role of the regulators and their impact on dealsBusiness model reinvention and the use of new technology to acquire better data and how it's shaping the deals environment for 2024What's on the horizon: Key success factors for good deal making in 2024Speakers: Roel van den Akker, Pharmaceutical and Life Sciences Deals Leader, PwCNick Donkar, Health Services Deals Leader, PwCJenny Colapietro, Health Industries Vice Chair, PwC Igor Belokrinitsky, Strategy& Principal, PwC For more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.
In this episode of the Jewellers Academy podcast, Jess speaks with Patricia van den Akker from The Design Trust about the importance of managing our energy. We know a lot about managing our time but that's not the whole story as not all tasks take the same amount of energy for us to complete. In this engaging discussion, Jess and Patricia talk about the importance of self-awareness, acknowledging our stress levels, and finding ways to manage and express emotions as a creative business owners. Episode description Welcome and introduction (0) Tell us a little bit about this idea of energy management versus time management (01.12) A lot of creatives are exhausted (03.21) The book 4000 weeks (06.13) 5-10 years ago, business training was all about ‘how can we do more, how can we achieve more'. The focus is different now (8.50) How do we control our energy? (9.69) Anxiety and our stress response (12.07) Get active and release the tension (17.20) How do we get more energy? (23.05) Suggestions for strengthening your mind-body connection (26.41) Change your environment (29.33) Assigning your time - 40% making, 40% marketing, 10% professional development/training, 10% finances and admin (40.45) Remind yourself why you started your business (42.34) The idea behind the planner (45.11) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group The Design Trust Exclusive discount Patricia has kindly offered 10% OFF The Design Trust diaries and hardback journal planners for creatives for anybody listening to the podcast. Both the diary & journal planner are packed full of expert advice for creative professionals to get more focused & organised, using quarterly & monthly planning tools and much more. PLUS you will be invited to 2 live online business/finance/marketing planning workshops hosted by Patricia in January too. This offer is valid until 10 January 2024. Go to https://www.thedesigntrust.co.uk/online-courses/ and select your diary or hardback. Use coupon code JACADEMY to get 10% off. Find Jewellers Academy on Instagram and Facebook
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, you'll hear an insightful interview with Vishal George, a behavioral scientist and author of the book Money Mindsets. Vishal's expertise lies in combining behavioral science with human-centered design and systems thinking. He shares examples of his work, including a project in New Zealand aimed at reducing businesses' carbon emissions by using the messenger effect of young people's voices. The conversation then delves into the importance of understanding our own money stories and how they shape our financial behavior. Vishal emphasizes the need to break the taboo surrounding money conversations and draws inspiration from children's natural curiosity about money. The episode explores the intersection of behavioral science and personal finance, providing practical insights for improving financial well-being. Whether you're looking to make better financial decisions or increase your savings, this episode offers valuable strategies and perspectives. In this episode: Gain insights from behavioral science to make better financial decisions and improve your financial well-being. Break the stigma around money by engaging in open and honest conversations, leading to a healthier relationship with your finances. Cultivate curiosity to enhance your financial decision-making skills, allowing you to make informed choices that align with your financial goals. Design financial products and services that take into account human behavior, ultimately helping you achieve your financial objectives more effectively. Explore the benefits of creating spaces for open conversations about money and financial goals, fostering a supportive community that empowers individuals to take control of their finances. Show Notes: 00:00:00 - Introduction, Melina welcomes Vishal George to The Brainy Business podcast to discuss his book Money Mindsets and his work as a behavioral scientist. 00:03:57 - Using Behavioral Science to Reduce Carbon Footprints, Vishal shares an example of a project where he worked with the government of New Zealand to reduce businesses' carbon emissions. By designing experiments and testing different strategies, they discovered that the messenger effect, particularly the voice of the next generation, was the most effective in motivating businesses to reduce their carbon footprint. 00:09:16 - The Power of Testing High-Risk Ideas, Vishal emphasizes the importance of testing high-risk ideas, even if they may seem unconventional or counterintuitive. By pushing the boundaries and exploring extreme ideas, it becomes easier to find the middle ground and identify innovative solutions. 00:12:10 - The Inspiration Behind Money Mindsets, Vishal explains that his inspiration for writing Money Mindsets was to provide a positive and impactful resource for individuals, particularly young males, to explore emotions, feelings, and empathy through the topic of money. The book aims to help readers understand their own emotions surrounding money and empathize with others in different circumstances. 00:13:54 - The Emotional Aspect of Money, Vishal discusses how money evokes various emotions in people and how understanding these emotions can lead to a healthier relationship with money. He emphasizes the importance of exploring and acknowledging our emotions surrounding money in order to be more financially informed. 00:18:53 - Importance of Breaking Through the Stigma Around Money, Vishal discusses the importance of breaking through the stigma surrounding money and suggests that cultivating curiosity about money can help individuals make more intentional financial decisions. He also mentions the abundance of financial products and services that can lead to overspending. 00:21:38 - Two Types of Curiosity and Building Financial Knowledge, Vishal explains the two types of curiosity: diversity curiosity and epistemic curiosity. He suggests that building curiosity about money and related topics can help individuals make better financial decisions. He recommends clustering reading on topics like saving, spending behaviors, habits, motivation, and behavior change. 00:25:06 - Visible Spending and Invisible Saving, Vishal discusses the shift from visible saving in the past to visible spending in the present. He highlights how technologies and digital currency have made spending behaviors more visible while saving behaviors remain invisible. He emphasizes the need to talk more openly about saving to reduce stigma and foster motivation. 00:27:16 - Overcoming Challenges in Talking About Money, Vishal addresses the challenge of talking about money, particularly when it comes to accomplishments like being debt-free. He acknowledges the fear of bragging or making others feel inadequate, but emphasizes the importance of sharing positive financial experiences to break the cycle of assumption and encourage others to pursue financial goals. 00:36:31 - Designing Products and Services for Human Behavior, The conversation begins by discussing two approaches to designing products and services with consideration for human behavior. The first approach focuses on removing barriers and making it easier for people to achieve their goals. The second approach explores the motivation and factors that drive individuals to set and achieve their goals. 00:37:30 - The Challenge of Saving Money, The conversation shifts to the challenge of saving money and the difficulty in resisting one-time expenses. Vishal shares a story about a person named Kaya who struggles to save money due to various events and temptations. This highlights the need for financial institutions to create products and tools that make saving money as easy as spending money. 00:40:34 - Creating Products that Facilitate Saving, Vishal discusses the importance of balancing spending and saving by creating products that make saving money just as easy as spending money. An example is given of a bank that offers a program called "Save the Change" which automatically rounds up purchases and transfers the spare change to a savings account. This removes friction and encourages saving. 00:42:14 - The Role of Friction in Breaking Habits, The conversation explores the role of friction in breaking habits. While removing friction can make it easier to save money, adding some friction can help evaluate the necessity of certain actions. An example is given of introducing a process for employees to justify business travel, which adds a little bit of friction to assess if the travel is truly necessary. 00:45:49 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Vishal: Follow Vishal on LinkedIn Behavioural by Design website Money Mindsets book page Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: Money Mindsets, by Vishal George Get It Done, by Ayelet Fishbach Engaged, by Amy Bucher Designing for Behavior Change, by Steve Wendel Your Future Self, by Hal Hershfield Top Recommended Next Episode: Pain of Paying (ep 240) Already Heard That One? Try These: Common Errors in Financial Decision Making, with Chuck Howard (ep 213) Mental Accounting (ep 282) Why Every Business Needs To Care About Personal Finance, with Merle van den Akker (ep 283) Sustainable Nudges at Walmart (ep 206) Framing (ep 296) Saving Peru's Environment One Nudge at a Time (ep 195) Corporate Social Responsibility Programs that Work (ep 211) Engaged, with Amy Bucher (ep 164) Designing for Behavior Change, with Steve Wendel (ep 116) Priming (ep 252) Herding (ep 264) The Power of Metaphor, with Olson Zaltman (ep 181) A More Beautiful Question, with Warren Berger (ep 200) Get It Done, with Ayelet Fishback (ep 332) Time Discounting (ep 328) Your Future Self, with Hal Hershfield (ep 329) Social Proof (ep 87) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter
For more inspired edutainment, visit: www.bebettermedia.tvKey Points & Memorable Quotes - “What makes people tick when it comes to money?” 2:54“Your viewpoint of money and your relationship to money is very often already shaped by your childhood, by your parents, by whomever was in your direct social circle when you were growing up.” 4:06“A spendthrift as the name kind of indicates, is someone who gets a lot of pleasure from spending money.” 10:13“The tightwads, so people who have essentially the scrooges.” 10:43“If you are on a budget, and you know what your triggers are, it's probably best to avoid your triggers.” 14:54“Behavioral science very often is the opposite of marketing.” 16:45“You actually release most dopamine when you think of having the thing just before you have it, like you actually predict how much pleasure a thing is going to give you.” 20:34“For your chance of survival, it's not good to be in the bottom of the pack.” 38:19“There is downward social comparison, meaning that you compare yourself to people who are worse off than you, but people tend to only really do this as a coping mechanism.” 41:03“Find out why you have a constant need to buy things.” 44:15 “The more that we learn to love ourselves, the better we relate to other people.” - Wendy @ 45:30Guest Bio - Merle van den Akker, PhD is a behavioral scientist working in the financial services. Both in her work and her academic research she studies how people think about and handle their money, and why they make the (financial) choices they do. She is a frequent writer and speaker on the topic of the intersection between behavioral science and personal finance. Merle is also a strong advocate for interdisciplinary and mixed-methods research, always approaching people from a human-centered perspective.Before moving to Australia she obtained her PhD, MA and MSc from the Warwick Business School (UK), focusing on Behavioural Science and Mixed Methods Research, respectively.Show Notes - 0:00 - Coming Up on ‘What I Meant to Say'0:24 - WIMTS Intro0:46 - Welcome to Merle1:31 - What Interested You in Behavioral Science?3:10 - Helping People Form a Better Relationship with Money5:59 - Communicating with Children How to Have A Better Relationship with Money9:31 - How Does Personality & Mindset Play into Financial Decisions?13:09 - How Can People Find the Middle Ground in Finances?16:39 - The Role of Behavioral Science Plays in Marketing to Consumers19:45 - To Buy or Not to Buy, that is the Question24:13 - Health Implications of Stress from Spending Decisions30:34 - Discussion on the Risk of Spending Money36:24 - What Role Does Self-Worth Play in Financial Decision-Making?43:37 - One Piece of Advice to Your Younger Self45:37 - Where Can People Find You?46:38 - Thank You & ClosingLinks & Where to Find Merle -twitter:https://twitter.com/MoneyMindMerlelinkedin:https://www.linkedin.com/in/merle-van-den-akker-phd-40a8b811b/blog:https://www.moneyonthemind.org/book:https://www.amazon.com/Ultimate-Guide-Doing-PhD-ebook/dp/B0C3RFJDGF/ref=sr_1_1?crid=309UIA99CTVPC&keywords=the+ultimate+guide+to+doing+a+PhD&qid=1683436249&sprefix=the+ultimate+guide+to+doing+a+phd%2Caps%2C290&sr=8-1
In this fourth episode of Season 5 of Beyond the Thesis with Papa PhD, I'm sharing with you my conversation about nagivating the PhD journey and avoiding misconceptions about the doctorate with Merle van den Akker. Merle van den Akker finished a PhD in behavioural science and left academia to become an applied behavioural scientist in the financial services. She has blogged and written a book about her experiences inside and outside of academia, and how to make the most of both worlds! What we covered in the interview: Merle's early academic and professional journey Studying, interviewing, and deciding on a PhDStruggling with the PhD journey, finding supportThe importance of choosing your PhD supervisor wiselyPhD and academia careersHow tunnel vision during the PhDs can hinder your professional successHow venting about academia on a blog led into Merle's recently published bookSeeking support, prioritizing health, exploring alternatives This episode's resources: Money On the Mind | BlogMerle van den Akker | TwitterThe Ultimate Guide to Doing a PhD | Book Thank you, Merle van den Akker! If you enjoyed this conversation with Merle, let her know by clicking the link below and leaving her a message on LinkedIn:Send Merle van den Akker a thank you message on LinkedIn!Click here to share your key take-away from this interview with David! Leave a review on Podchaser ! Support the show ! You might also like the following episodes: Jacob Kendall – The Stuff You Don't Plan for But ShouldKate Dahl – Reinventing Yourself after AcademiaStephanie Fuccio – When Time Comes to Leave Your PhDSirisha Kuchimanchi – Navigating Manufacturing and Engineering as a WomanAs always, if you find value in Papa PhD and in the content I bring you every week, click on one of the buttons below and send some of that value back to me by becoming a supporter on Patreon or by buying me a coffee :) Support the show on Patreon ! Or buy me a coffee :)
Tune in to listen as PwC's leaders Roel van den Akker and Nick Donkar provide insights into the deals landscape 2023 and offer a preview of what lies ahead. Topics include:A look back at M&A activity in health industries so far in 2023The future of deals: The role of regulators, shareholders, and private equity in the health spaceThree areas to keep an eye on: potential legislative or tax changes, stabilization of debt markets and interest rates, and strong data setsSpeakers:Roel van den Akker, Pharmaceutical and Life Sciences Deals Leader, PwCNick Donkar, Health Services Deals Leader, PwCIgor Belokrinitsky, Strategy& Principal, PwC For more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.
The world of applied behavioral science has never been better. So how do you get your foot in the door to have a career in the field? You may be surprised to learn that it doesn't have to involve getting a PhD. Merle van den Akker discusses her career journey from academia into the corporate world, and what we can learn from it. Merle van den Akker grew up in the Netherlands and studied in the UK before moving to Australia to start her current job at the Commonwealth Bank. Though she got a lot out of her PhD studies, she realized the academic system was not a good long-term fit for her. While in her PhD, Merle started the blog "Money on the Mind" which has allowed her the opportunity to interview nearly 200 leaders in the field of behavioral science and finance. Having seen the world of behavioral science through the academic lens and now through the corporate lens, Kurt and Tim chat with Merle about how important a PhD is in the field (hint, it's not!) But Merle gives her advice for all rising behavioral scientists and the many ways to incorporate behavioral insights into all fields of work. For those with behavioral science skills and knowledge, application can be used across many functional areas of an organization from marketing to HR to product development. We also delve into Merle's current work in finance. Financial solutions have a reputation of not being very human-centric and are difficult for people to navigate. Applying behavioral science and human-centered design can help transform these systems from within and take account of the cultural factors that influence our finances. Please consider our work at Behavioral Grooves Podcast but donating a small amount on our Patreon site. We appreciate your help. Topics (3:49) Welcome and speed round questions. (5:06) Do you need a PhD to work in Behavioral Science? (9:10) The real reason Merle pursued a PhD. (16:07) The taboo around talking about money. (19:24) Always leave your credit card at home. (24:13) The journey from academia into industry work. (28:26) Advice for people who are in PhD programs. (31:41) Money on the Mind. (40:54) What music does Merle listen to? (45:17) Grooving Session with Kurt and Tim on applied behavioral science. © 2023 Behavioral Grooves Links CBA Bank: https://www.commbank.com.au/ Money on the Mind: https://www.moneyonthemind.org/about Merle Van Den Akker's book, “The Ultimate Guide To Doing a PhD”: https://amzn.to/3NZa1f2 Annamaria Lusardi: https://www.annamarialusardi.com/ Elif Incekara-Hafalir and George Lowenstein (2009), “The Impact of Credit Cards on Spending: A Field Experiment”: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1378502 Keith Wilcox, Lauren G. Block and Eric M. Eisenstein (2011) “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending”: https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/5688/wilcox_leave_home.pdf Matthew D. Hilchey, Matthew Osborne and Dilip Soman (2021) “Does the visual salience of credit card features affect choice?”: https://www.cambridge.org/core/journals/behavioural-public-policy/article/abs/does-the-visual-salience-of-credit-card-features-affect-choice/BBD44889AEE0C6070F994FECFFCAB71F Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves Musical Links Flume “Go”: https://www.youtube.com/watch?v=Wypxk5H8kmE
Digni van den Dries (Ens, 1957)nam al in 1989 de beslissing om over te stappen op de biologische landbouw. Dat is erg goed gegaan. Inmiddels heeft zijn zoon het bedrijf overgenomen, maar hij is nog altijd betrokken. En hij kan het experimenteren niet laten. Nu is hij projectleider van Akker van de Toekomst: misschien is het mogelijk om de gezondheid van de gewassen gunstig te beïnvloeden met behulp van de bodembiologie, dan zou dat de gehele langbouw duurzaam kunnen maken. Een pionier in hart en nieren.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator from Latin America. They discuss the challenges of creating content in a non-English language and the importance of making behavioral science accessible to a wider audience. Hoyos shares his approach to creating content, including his YouTube channel, Behavioral Pills, and his e-learning platform, which offers one-hour sessions on various behavioral science frameworks. The conversation highlights the need for more diverse voices in the behavioral science community and the opportunities for growth and learning in different regions around the world. Show Notes: [00:42] Welcome Carlos Hoyos, Senior Behavioral Designer at BeWay, and Co-Founder at Kestudio. [02:19] Behavioral science is important everywhere. [03:42] Carlos shares about himself, his background, and the work he does in behavioral science. [05:35] In recent years he has dedicated his whole career to developing his knowledge in terms of behavioral science and design and specifically to find ways to apply it in business. [07:15] Carlos was named Content Person of the Year by Habit Weekly. (Merle van den Akker – last week's guest – and I were both finalists as well – congrats Carlos!) [10:15] There are many companies now that are investing in behavioral science in Latin America. [13:12] He sees himself as a content curator because he shares what other good professionals are doing. [14:46] People love to talk about human behavior. It really connects to people. [16:36] He found that there is so much information out there in English. Instead of being just one more, he decided to focus on Spanish because there is so little in Spanish right now. [19:32] Daring to do the thing no one else has done yet is what helps people to stand out. [22:20] Carlos shares some of the work he is doing with BBVA. They have merged behavioral science into day-to-day decision-making. [24:53] One project they worked on at BBVA was with credit cards. People weren't interested in applying for the credit cards because of a lack of trust – they wanted to change that. [27:34] Experimentation and testing are a must in their projects. [29:20] In 2022, they did more than 130 experiments in different areas of the business and that actually represented an extra income of around 45 million euros in the year. [30:46] There are so many little things where behavioral science can make a very big impact in any type of business all around the world. [32:20] There is plenty of opportunity and room for growth in behavioral science – in the US and around the world. [35:16] The stress on the brain when you are trying to hurry and rush leads to problems that have to be fixed down the line. [37:23] Experimenting and testing every decision you want to make will help you make better decisions now and for the future. [38:42] If you torture the data long enough it will confess to anything. [41:34] Carlo's Behavioral Pills are one-hour e-learning sessions where he explains things concepts he considers basic for a behavioral scientist to know. [43:33] Melina's closing thoughts [45:03] Don't be scared of being first. There are lots of people like you who have done this in their own way or their own language. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: Outsmart Your Brain, by Dan Willingham Good Habits, Bad Habits, by Wendy Wood Predictably Irrational, by Dan Ariely Evolutionary Ideas, by Sam Tatam Friction, by Roger Dooley Connect with Carlos: Carlos Website Carlos on LinkedIn Carlos on YouTube Top Recommended Next Episode: How To Set Up Your Own Experiments (ep 63) Already Heard That One? Try These: Saving Peru's Environment One Nudge At A Time with BE OEFA (ep 195) Habit Weekly: A Discussion With Creator Samuel Salzer (ep 284) Dan Ariely Interview: Discussing Shapa, the Numberless Scale (ep 101) Nudges and Choice Architecture (ep 35) How To Change, an interview Dr. Katy Milkman (ep 151) Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science (ep 204) Herding (ep 264) Priming (ep 252) Where CX and Behavioral Science Meet, with Jennifer Clinehens (ep 141) The Speed and Economics of Trust, with Stephen M.R. Covey (ep 148) Friction, with Roger Dooley (ep 274) Sludge: What It Is and How to Reduce It (ep 179) Using Behavioral Science to Tackle Addiction with Richard Chataway (ep 134) Reciprocity (ep 238) Framing (ep 16) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter Behavioral Pills Website
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In today's conversation, I am joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently completed a Ph.D. at the Warwick Business School, studying the effect of different payment methods on personal finance management. She decided to leave academia to apply behavioral insights in the real world and has become a behavioral science manager at a financial well-being unit in an Australian bank. She continues to research and apply behavioral science to improve financial services and consumer (financial) well-being. Next to this, Merle is a science communicator, running the blog Money on the Mind, and the MoneyPsychologist TikTok account, where she disseminates insights from the intersection of behavioral science and personal finance. Last, to not leave academia behind fully, Merle also still teaches behavioral science as well as courses on fintech developments at top Australian universities. Merle was also a finalist for Content Person of the Year in the Habit Weekly Awards in 2022 along with myself and many other amazing content creators in the space including next week's guest who won the award last year. In today's conversation, we are talking about personal finance – both for individuals and how it applies to any business. Stress at home can impact performance at work, and there are some ways businesses can be helping their employees feel more comfortable -- and do better work -- if they are thoughtful about personal finances and what is going on in the world around them. Even if your company doesn't believe it is impacted by inflation or the massive layoffs that have been happening recently...think again. Merle and I dig in on how social media and other availability-bias- and herding-fueled messaging is impacting everyone, and what companies can be doing to help their employees to feel more secure and less stressed. Show Notes: [00:42] In today's conversation, I am joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently completed a Ph.D. at the Warwick Business School studying the effect of different payment methods on personal finance management. [02:21] Stress at home can impact performance at work and there are some ways businesses can help their employees feel more comfortable and do better work. [04:34] Merle shares about herself, her background, and the work she does. She runs the Money on the Mind blog, where she writes about how behavioral science applies to personal finance. [06:42] Spending on a credit card is incredibly different than spending with cash. [07:37] With contactless payments, people tend to spend a bit more and then they actually have a much worse recall of what they spent. [09:32] Mental accounting is expenditure and research tracking in your head. [11:51] It is important to ask thoughtful questions in business and research. [14:25] You have a mental and a physical account for savings and your credit whether you are in debt or not. [16:54] Behavioral science can contribute positively to the cost of living crisis in major ways. When people act out of fear they don't make great decisions. [18:54] Learned helplessness is a very dangerous state to get into. You need to be able to get into a mindset where you are still able to act. [21:50] Having too much pressure on people's time is impacting their ability to do really good, thoughtful work. [24:28] The present bias is a very inconvenient bias and is something you should be aware of. [27:31] As an employee, it is important to know what would and would not work and ask for that from your employer. An employer should be open and expectant to have these conversations. [30:36] There can be more thoughtful and creative solutions for ways employers can help that don't cost them a lot of money. [32:45] You can help be a solution for customers and employees by having this overall awareness of what is happening in the world and how that is going to be impacting behavior. [34:09] If your brain is in overload the last thing it wants is ambiguity. [35:42] You don't want people to act out of fear because they will make decisions that don't benefit anyone in the long run. That is something we should really try to avoid. [37:53] Social media algorithms give you more of what you show interest in. Something may feel like it is everywhere, when in reality the algorithms are just showing it to you a lot. [39:46] Always take the time in stressful moments to breathe and get out of that hot state to look and see what you can do differently. [41:01] It is a win-win situation to have employees that are not just cowering under an enormous load of stress and fear and as a result being rendered almost nonfunctional. [42:34] Melina's closing thoughts. [43:01] If you focus on helping your people with more aspects of their lives then just what feels immediately relative to your bottom line can have really great impacts financially and otherwise. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: Nudge, by Richard Thaler and Cass Sunstein What Your Customer Wants and Can't Tell You, by Melina Palmer Scarcity, by Sendhil Mullainathan and Eldar Shafir Subtract, by Leidy Klotz The Power of Scarcity, by Mindy Weinstein Connect with Merle: Money on the Mind Merle on Twitter Merle on LinkedIn Top Recommended Next Episode: Common Errors in Financial Decision Making with Dr. Chuck Howard (ep 213) Already Heard That One? Try These: The Pain of Paying (ep 240) Hindsight Bias (ep 167) Time Discounting (ep 51) Common Errors in Financial Decision Making with Dr. Chuck Howard (ep 213) How To Set Up Your Own Experiments (ep 63) Mental Accounting (ep 282) That Time I Went Viral… with Dr. Daniel Crosby (ep 212) Survivorship Bias (ep 110) Herding (ep 264) Availability Bias (ep 15) Time Pressure (ep 74) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Loss Aversion (ep 9) Past, Present, and Future Biases (ep 246) Expect Error: The "E" in NUDGES (ep 39) Give Feedback: The "G" in NUDGES (ep 40) Ambiguity Aversion (ep 243) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter Learned Helplessness Invest now, drink later, spend never: On the mental accounting of delayed consumption
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
You're likely familiar with accounting, so perhaps you can gather that mental accounting is essentially about how we account for things in our mind. But, you may not realize that it isn't just mental math. This is about how we tend to create separate accounts for things in our minds that feel concrete, but often aren't. When I give examples in this episode today, which originally aired in the summer of 2019, you are going to find yourself saying, “Well, obviously that is how it works!” And then when you realize it doesn't have to be that way…it's kind of mind-blowing, but in a good way. Mental accounting is great in a lot of ways. It helps us to save money and prioritize things that we might have a harder time with if everything was all lumped together. But it doesn't mean it is the ONLY way or even the right way. It might just be the best way our brains are doing it right now, and it is always a good thing when you can know the rules your brain is using to make its decisions as well as that of your employees, peers, customers, and more. So, why are we talking about mental accounting today? It's because this Friday I am joined by Dr. Merle van den Akker, an expert on psychology and personal finances who runs the Money on the Mind blog. When she is here on Friday we discuss how the stress of money (fear of losing a job, concern about inflation, and the like) can impact employees. And, we of course take it a step further to unpack what businesses should know about these topics to better support their employees and why, even if a company thinks this doesn't have anything to do with them…it absolutely does. This kind of stress has a lot of economic impact on an organization, and it doesn't have to be difficult to support employees and achieve that win-win. We specifically talk about mental accounting in the episode, making it the perfect time to refresh it and get you set up for success for Friday! Show Notes: [01:21] Our brains make rules all the time. Sometimes they are really valuable — mental accounting is a great thing in a lot of ways. Sometimes, they aren't necessarily serving us well. [03:21] The concept of mental accounting was introduced by Nobel Prize winner Richard Thaler and is based on a human's illogical approach to value in relative terms instead of looking at it as an absolute. [06:00] Three examples of how mental accounting can impact the decisions we make. This concept is very ingrained in our brains. [08:22] Money is commonly labeled as either: expenses, wealth, and income. [10:48] Much like regular accounting in mental accounting, individuals will book and post any occurring or planned transactions to the mental account. However, small items may not be booked in the same way as a big item would be. As long as it is below a certain amount it doesn't have to hit the mental account. [12:38] We often don't look at dollar bills and change the same. [15:31] Similar to the process of rounding up change at the grocery store, adding a small amount to an already large payment doesn't feel the same as having that payment on its own. This is because of decoupling. [17:07] Vacations are enjoyed more when they are prepaid because it feels free. [19:06] There are times when prepayment is necessary and beneficial for the overall enjoyment of an experience. [22:34] When prepayment comes into play the impact of the payment gets completely wiped off the mental accounting sheet so its impact on the sheet becomes zero. [25:11] Instead, internalize how the brain is wired to make its decisions around mental accounting. [27:49] When it comes to wealth in these sorts of categories people are very influenced by paper gains and losses. [29:26] Where you keep the money mentally or physically matters, but it also matters how you came across the money in question. [30:53] The way you receive the dividend impacts your willingness to spend it. [32:17] While it is easier to give cash than gifts, in many cases when the gift given is something someone really likes or enjoys it can have a greater value than giving cash. [34:08] While losses should be lumped together, gains should be separated out to really feel their value. Don't wrap all the Christmas presents in one box. [35:14] Mental accounting affects more than just money. [37:52] Context is important in the way people react. [39:54] Talking on the phone is more enjoyable when you aren't worried about how much it is going to cost you. [41:57] If you struggle with work-life balance and want to make more time for yourself, your family, or date night, consider how the mental accounts for money were set up. [43:47] Try to take a step back and have perspective on what's a waste of time and how you could better allocate your mental time account. [44:25] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business: Check out Melina's award-winning books. Get the Books Mentioned on (or related to) this Episode: Nudge, by Richard Thaler and Cass Sunstein What Your Customer Wants and Can't Tell You, by Melina Palmer Scarcity, by Sendhil Mullainathan and Eldar Shafir Subtract, by Leidy Klotz The Power of Scarcity, by Mindy Weinstein Top Recommended Next Episode: Pain of Paying (240) Already Heard That One? Try These: Costco (ep 47) Apple Card (ep 42) Overview of Personal Biases (ep 45) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Celebrating the First Year of the Podcast (ep 55) Overview of Personal Biases (ep 45) Framing (ep 16) Loss Aversion (ep 9) Time Discounting (ep 51) Booms and Busts (ep 30) What is Value? (ep 8) The Truth About Pricing (ep 5) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter The Pain of Paying The Red and the Black: Mental Accounting of Savings and Debt The Pain of Paying Tightwads and Spendthrifts: An Interdisciplinary Review Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay Invest now, drink later, spend never: On the mental accounting of delayed consumption Mental Accounting Matters Mental Accounting and Consumer Choice
I had the pleasure of discussing The Couch (S6E5) with the brilliant Lucy Rivers, a scholar who has studied female characters in sitcoms throughout television history. Our conversation covers a wide range of topics and I loved exploring her thoughts on so many things I totally nerd out on when watching scripted television. Be sure to follow Lucy on Instagram - @lucy_rivers_pgr. References to facts mentioned by Lucy: Rustad, G. C. and Schwind, K. H. (2017) 'The Joke That Wasn't Funny Anymore: Reflections on the Metamodern Sitcom', in van den Akker, R., Gibbons, A., & Vermeulen, T. (eds.) Metamodernism: Historicity, Affect and Depth After Postmodernism, London: Rowman & Littlefield International Ltd. Sánchez Saura, R. (2019) 'BoJack Horseman, or the Exhaustion of Postmodernism and the Envisioning of a Creative Way Out', in Creativity Studies, Vol. 12, Issue 2: pp.291-300. DOI: https://dol.org/10.3846/cs.2019.10845
Titans Of Nuclear | Interviewing World Experts on Nuclear Energy
1) Bret's educational background and the best piece of advice he would give to someone currently in their undergraduate years 2) A discussion of passive safety and the difference between reactor types 3) A look into the future of where USNC's microreactors could be deployed 4) For those who missed it, a component of Bret's speech given at the MIT-CANES Symposium
In een reeks Q&A-afleveringen beantwoorden we luisteraarsvragen die we binnenkrijgen, voordat we in februari verder gaan met seizoen 2! In deze aflevering gaan we in op de vraag: welke invloed hebben hormonen op je persoonlijkheid? En verandert je persoonlijkheid als je door de puberteit gaat of als je anticonceptie neemt met hormonen?Voor meer persoonlijkheidsfeitjes volg ons op Instagram en/of TikTok!Wil je weten hoe jij scoort op de Big Five?Ga dan naar Understandmyself.com Wij verdienen hier niets aan, maar het is wel een van de betere en betrouwbare tests.Wetenschappelijke verantwoording:- Sundin, Z. W., Chopik, W. J., Welker, K. M., Ascigil, E., Brandes, C. M., Chin, K., ... & Tackett, J. L. (2021). Estimating the associations between big five personality traits, testosterone, and cortisol. Adaptive Human Behavior and Physiology, 7(3), 307-340.- Van den Akker, A. L., Briley, D. A., Grotzinger, A. D., Tackett, J. L., Tucker-Drob, E. M., & Harden, K. P. (2021). Adolescent Big Five personality and pubertal development: Pubertal hormone concentrations and self-reported pubertal status. Developmental psychology, 57(1), 60.- Beltz, A. M., Loviska, A. M., & Kelly, D. (2019). No personality differences between oral contraceptive users and naturally cycling women: Implications for research on sex hormones. Psychoneuroendocrinology, 100, 127-130.- Welling, L. L. M. (2016). Synthetic hormone dose in hormonal contraceptives predicts individual differences in personality. Soc Behav Res Pract Open J, 1(1), 13-16.Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.
Procrastination is a natural part of running a creative business, but it doesn't need to control you. In this episode, Patricia van den Akker explains why we procrastinate and shares practical tips for overcoming this habit. Patricia is the founder and director of The Design Trust, an online business school for designers and makers, and the creator of an annual planner designed specifically for creative business owners. Episode Description: Today we're talking with Patrica van den Akker of The Design Trust (1:20) What is procrastination, and how does it show up for jewellers? (2:00) How does ADHD play into procrastination? (7:57) Why are deadlines and time boundaries so important? (12:53) Why do we procrastinate? (16:58) How does stepping away from your work help you get more done? (22:14) What is the connection between procrastination and imposter syndrome? (26:28) How do you set mini goals? (30:01) How does perfectionism lead us to procrastinate? (35:23) What is the thrill of the last minute, and how do we overcome it? (38:58) How can the Design Trust planner help us stay organised? (50:21) Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Order your copy of “Start and Grow a Profitable Jewellery Business” “Atomic Habits” by James Clear The Design Trust diary The Design Trust planner Find Jewellers Academy on Instagram and Facebook
You may have noticed that, as with "Integral" back in the day, the label "Metamodern," is a bit of contested real estate. It appears to mean something pretty specific to the cultural metamodernists, Vermeulen and van den Akker, who first applied it back in 2010 to certain emergent post-postmodern sensibilities in art and media. But does it mean the same thing to the Hanzi Freinachtian political metamodernists, or to the integrally influenced Metamodern Spirituality crowd? In this special Integral Stage dialogue, Layman Pascal meets to speak -- and, perchance, debate -- with Metamodern cultural theorist Greg Dember about the historical emergence and cultural situatedness of the term, the validity of its accumulating associations and uses, and possible ways forward to avoid misuses of the term while still allowing for proper evolution, expansion, and development. They take time to carefully distinguish it from postmodernism, to explore a number of artworks and films that most clearly embody it, and to consider the multiple forms of spirituality to which it might give rise. What Is Metamodernism? (by Greg Dember & Linda Ceriello) https://whatismetamodern.com What is Metamodern? (YouTube channel) https://www.youtube.com/c/WhatIsMetamodern After Postmodernism: Eleven Metamodern Methods in the Arts https://medium.com/what-is-metamodern/after-postmodernism-eleven-metamodern-methods-in-the-arts-767f7b646cae Please consider supporting The Integral Stage on Patreon to make more of these conversations possible! https://www.patreon.com/theintegralstage
Om iets te veranderen aan de systeemrot in de mode-industrie, moeten we af van de focus op geld en winst, ervoer modeontwerper Pascale Gatzen. Op een vlasakker nabij Arnhem onderzoekt ze met een team hoe zo'n alternatief model, waarbij het welzijn van mens en planeet voorop staat, eruit kan zien. Lees hier het artikel: https://decorrespondent.nl/13692/op-deze-gelderse-akker-groeit-een-alternatief-voor-de-voortrazende-mode-industrie/5516064794856-a1a5ca0e Meer van dit soort verhalen lezen of luisteren? Meld je aan voor de tweewekelijkse nieuwsbrief van correspondent Emy Demkes, waarin ze je op de hoogte houdt van haar zoektocht naar wat rechtvaardige consumptie betekent: https://decorrespondent.nl/mail/emydemkes *** Nieuw: de Correspondent-luisterapp! Vanaf nu kun je voor de beste en meest privacyvriendelijke luisterervaring terecht in de Correspondent-app. Ontdek 500+ shows en verhalen en ga in gesprek met je favoriete correspondenten. Download de app snel in de app-store! Geen lid? Maak ook onafhankelijke journalistiek mogelijk en krijg toegang tot de app: corr.es/wordlid. *** Productie: Julius van Ijperen en Jacco Prantl Voor vragen, opmerkingen of suggesties mail naar post@decorrespondent.nl
Hanneke is in Rotterdam op visite bij Erica van den Akker, kinderarts-endocrinoloog en hoofd subafdeling Kinderendocrinologie bij het Erasmus UMC. Ofwel: iemand die alles weet van hormonen en van (en daar sloegen uw hosts nogal op aan) dat dekselse jojo-effect. Hoe doe je het nu goed? En wat is eigenlijk "het hedonistische centrum"? Kan iemand dat misschien voor La Hendrix afsluiten? Maakt u aantekeningen?De opnames zijn buiten gemaakt, dus met rustgevende vogels, alsmede the occassional straaljager en achteruitrijdende vrachtwagen!Veel liefs van uw Hanneke, ook namens Nynke, Alex en Anne.Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.
Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world's largest centre for research into marketing. His first book How Brands Grow: what marketers don't know has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers. In 2015 he published the follow-up How Brands Grow Part 2 with Professor Jenni Romaniuk. He has also written a textbook Marketing: Theory, Evidence, Practice which reflects modern knowledge about marketing and evidence-based thinking. The revised 2nd editionof the textbook was published in 2017.Byron has co-hosted, with Professor Jerry Wind, two conferences at the Wharton Business School on the laws of advertising, and is on the editorial board of five journals. What we covered in this episode: Being turned down for a publishing deal for How Brands Grow Why experts are terrible at predicting the future Marketers getting distracted by Purpose with little empirical support for it The ethical reason we should be focussed on the best return on marketing Byron responds to Peter Field's Purpose research The top marketing myths exposed by How Brands Grow The No.1 surprise in How Brands Grow Why your customers are mostly the same as your competitors The law of Double Jeopardy and why we are over exposed to our own brands heavy buyers The paradox of very small brands having a larger customer base than expected Physical and Mental availability overlap How similar the top brands look vs ten years ago Lucozade sugar tax backlash and how that proved the laws of marketing The surprising importance of light and very light buyers Why a lot of your sales come from people who haven't bought you for at least a year The importance of not changing your design Whether the laws vary depending on category Why market research is designed to highlight difference rather than similarity The importance of distinctiveness and being remembered What Levitt, Kotler and Akker got wrong about differentiation Why even bankers can't tell their banks apart The power of pink concrete mixers Asking an 8 year old to tell you what's different about your brand The real role of advertising for your brand How search works just like point of sale to catch people as they fall How the laws remain the same in B2B Why Apple isn't your typical brand when it comes to selling product differentiation Why Ehrenberg Bass has just own distinctive asset Why fruit doesn't need packaging The biggest unanswered question in marketing Plans for Ehrenberg Bass to make training available to marketers What Byron missed out in How Brands Grow The importance of marketing the research and highlighting the implications Describing Mark Ritson as the best business journalist in the world What Byron thinks about the environment and the role of marketing in it
Metamodernism might be the most important idea you come this year. According to Hanzi Freinacht, the pioneer of political metamodernism, metamodernism is a new cultural phase that transcends and includes (to use Ken Wilber's Integral Philosophy language) the previous phase of Postmodernism (which is turn transcended and included the previous phase of Modernity). Hanzi Freinacht is one of a number of pioneering Metamodernist thinkers as well as the Dutch art scholars Robin van den Akker and Timotheus Vermeulen who first sparked the Metamodern phenomenon with their 2010 paper Notes on Metamodernism. In this episode we are going to look at the characteristics of this new Metamodern cultural trend. its relationship to the previous trends of Modernity and Postmodernity and why, in this world in crisis, we need Metamodernism. ____________________Further Reading:• The Listening Society by Hanzi Freinacht• Metamodern Manifesto by Luke Turner http://www.metamodernism.org/• Notes on Metamodernism by Robin van der Akker and Timotheus Vermeulen https://www.tandfonline.com/doi/full/10.3402/jac.v2i0.5677 ________________⭐ Support the channel (thank you!) ▶ Patreon: https://patreon.com/thelivingphilosophy ▶ Ko-fi: https://ko-fi.com/thelivingphilosophy________________Media Used:1. 1812 Overture, — Pyotr Ilyich Tchaikovsky2. Lost Frontier — Kevin MacLeod3. Juniper — Kevin MacLeod4. Mesmerize — Kevin MacLeod5. There's Probably No Time — Chris ZabriskieSubscribe to Kevin MacLeod https://www.youtube.com/user/kmmusic_________________⌛ Timestamps:00:00 Introduction03:11 The Metamodern Synthesis05:50 What is Metamodernism?07:34 Ironic Sincerity: the Tone of Metamodernism________________#philosophy #thelivingphilosophy #metamodernism #metamodernity #metamodern #metamoderna