Breaking & Entering: Advertising

Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career. Lauren's story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth. LinkedIn: https://www.linkedin.com/in/laurenshieldking/

This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolution of advertising in the context of remote work, the importance of nurturing early talent, and offers advice for those looking to break into the industry. The conversation covers McGarrah Jessee's unique approach to creativity and client relationships, highlighting successful partnerships with brands like Yeti, Deep Eddie Vodka, and more. Roan emphasizes the significance of creating a fun working environment and fostering a culture that prioritizes creativity and human connections over business constraints.

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs. 00:00 Welcome to the Podcast & Honeymoon Excitement00:30 The Journey of a Belated Honeymoon01:21 Unplugging for a Beach Getaway02:10 Revisiting Olivia's First Podcast Appearance02:22 Olivia's Role at Adweek & The Power of Networking04:12 Introducing a New Segment: Break-In Tools05:03 The Genesis of a Resourceful Series for Aspiring Advertisers08:30 Diving Deep into Agency Fellowship Programs11:20 The Vision Behind the Series & Its Impact16:07 How to Access the Rising Marketers Guide & Closing Thoughts

Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions. We discuss the importance of networking and connecting with industry professionals to navigate career transitions!

Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner. He's really good at advertising. Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions. But Aaron's journey wasn't always lined with accolades. He faced job losses and challenges that tested his resilience and creativity. You'll hear how Aaron turned setbacks into stepping stones, leading to groundbreaking work and industry-wide recognition. His story is a testament to the power of perseverance and innovative thinking in advertising. Connect with him on LinkedIn: https://www.linkedin.com/in/aaron-starkman-5833b047/

In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.

NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience. Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark. Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.

Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture. They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry. 00:00 Special Episode Alert: The A-List Reveal 02:10 Unveiling the A-List: The Top Agencies of the Year 08:07 Deep Dive into the Top 10 Agencies of 2023 19:13 Exploring the Top 5 Agencies and Their Impact 24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive 26:16 The Story of Greg Han and the Impact of NFA 28:47 Unveiling the Strategy Behind Mischief's Success 32:39 Spotlight on Independent Agency of the Year 36:11 Exploring In-House Agency Excellence with Yeti 43:18 Agency Executive of the Year: A Story of Resilience 48:23 Wrapping Up: The Power of Brand and Agency Recognition

We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.00:00 Introduction and Catching Up02:28 Agency Headline of the Week10:36 Rapid Fire Headlines22:33 Special Guest Introduction22:52 Conversation with Special Guest23:33 Discussing Neurodiversity in Agencies24:17 Challenges Faced by New Graduates in Advertising33:08 Advice for Breaking into the Industry39:48 Closing

Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it. This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek. He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.

Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours. Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more. If an episode doesn't suit you, share it with someone who might find it useful. DM us with content ideas or your burning questions needing a blueprint.

Breaking and Entering Presents PRESSING with Brian Steinberg. In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work.  00:00 Introduction and Importance of Specialized Journalism 00:55 Brian Steinberg's Career Journey and Expertise 01:30 The Evolution of Media and Advertising 02:31 The Intricacies of Media, Entertainment, and Advertising 03:50 Standout Stories and the Power of Connections 08:02 The Role of Variety in the Media Landscape 12:28 Trends and Predictions in Advertising and Marketing 15:18 The Impact of AI and Health in Advertising 22:40 How to Stand Out in the Creative Industry 30:08 Final Thoughts and Advice for Aspiring Advertisers

Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest.  00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks

Shannon Washington, everyone.  Shannon, who has gracefully transitioned from U.S. Chief Creative Officer at R.G.A. to Global Chief Creative Officer at Gotham (McCann network), shares her career journey and advice.  We dive into how she pivoted from a medical path at Howard University to leading creative strategies in advertising. Shannon discusses her early career challenges, the importance of adaptability, and the value of building genuine professional connections. You will learn how embracing diverse experiences and focusing on continuous learning can shape a successful career in advertising. 

Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times.  Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not.  Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024.  Of course, we talk about these topics through a lens that assists in your break into the ad industry.  Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/

Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company.  Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability.  We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft beer industry.  We discuss key moments like their strategic pivot during the pandemic and how launching 12-pack cans right before lockdowns served as especially beneficial.  Jeff's story is a lesson in aligning personal passions with professional paths. Listen for lessons on navigating market changes, embracing your true calling, and how to break in and thrive in marketing. Links: https://www.linkedin.com/in/jeffpilletshore/ https://flowcv.me/geno-schellenberger  

Quality guests.  This week, we learn from Gordy and Brian, the co-founders and Co-CCOs of Quality Meats, an acclaimed independent creative agency. Starting in the summer of 2020 with no initial clients or investors, they and production veteran Kacey Hart have grown Quality Meats into a fully integrated agency known for high-quality work without unnecessary complications.  Their client list includes Huggies, Regal Cinemas, Doordash, Kotex and more.  Both Gordy and Brian have an award-winning history in advertising since 2008.  In this episode, they discuss their professional journey and agency growth and offer advice just for you.  Links https://qualitymeatscreative.com/ https://www.crowbarawards.com/

In the inaugural episode of 'Breaking with Brian Bonilla,' Brian and Geno explore various subjects, including Super Bowl ads breaking the mold, the increase of celebrity advertisements, and key non-celebrity ads to look out for this Super Bowl. Hosts also dive into AI trends in advertising, discussing Microsoft's AI assistant Copilot and the push for AI investment from companies such as WPP and Publicis. Changes in the agency world, including Microsoft's shift to a creative CEO and the rise of high-profile agency acquisitions, were also highlighted. 00:01 Introduction and Welcome 00:33 The Vision for the Show 02:33 The Excitement of the Super Bowl 03:15 Behind the Scenes of Super Bowl Reporting 05:13 The Impact of Super Bowl Ads 06:35 The Personal Side of the Super Bowl 08:03 Predictions for the Halftime Show 10:09 The Evolution of Super Bowl Ads 16:44 The Rise of Snack Ads 21:29 The Suits Bowl 27:24 Beyond the Screen: Innovative Ad Strategies 30:59 Understanding Brand Identity and Marketing 32:58 The Impact of Celebrities in Advertising 33:09 Exploring Non-Celebrity Ads in the Super Bowl 34:24 The Rise of Celebrity-Owned Agencies 35:57 The Power of AI in Advertising 38:06 The Influence of AI on Creativity 41:25 The Role of Brands in the Super Bowl 55:34 The Future of Advertising Agencies 01:03:44 The Impact of Agency Acquisitions 01:07:39 The Power of Brands in Elevating Voices

We're talking Lions, people.  Steve Latham, nicest guy, is the head of Learning for Cannes Lions.  Since January 2011, Steve has led the Talent & Training Team in London, focusing on training and educating advertising professionals at various career stages. We break down what a lion award is. Provide context to why we talk about Lions with virtually every guest we've ever had on.  Steve talks us through how and why aspiring advertisers can study the amazing work and potentially get a free trip to Cannes in June.  If you listen to this episode and apply the advice, you will likely be a guest in no time.  Links: https://www.linkedin.com/in/lathamsteve/ https://www.canneslions.com/initiatives/talent-programmes

Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job.  Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Carolina at Chapel Hill. Listen to their conversation with the guest judge, Thas Naseemuddeen, CEO at Omelet. Links See the brief and their work here: https://www.crowbarawards.com/previous-winners https://www.linkedin.com/in/taracorinnesneed/ https://www.linkedin.com/in/juliette-dias/ https://www.linkedin.com/in/annawesleydubach/

Cooper Colvig is back with this week's guest, Evan Russack Co-Founder and Head of Account and Strategy at WorkInProgress Boulder, Colorado. You might know them best for their work on dominos, but they are doing a ton of Incredible work for so many other amazing brands.  WorkInProgress was named an Ad Age A-List Agency Standout (202), twice recognized by Ad Age's Small Agency Awards (2020, 2022) and shortlisted for Campaign US' Independent Agency of the Year (2023). Cooper and Evan talk about the business savvy that Evan picked up in his childhood, his journey through the world of beer, and building a new agency that has become a powerhouse in Boulder, Colorado. WorkInProgress is another incredible example of how the shops under the flat irons are no joke. 

If you decide to engage in this audio experience, you might want to be best friends with Aaron Francois.  Aaron Francois is an Associate Strategy Director at Laundry Service and the visionary founder of Black Visionaries. Aaron's journey is one of purpose and impact. As the founder of Black Visionaries, he's dedicated to democratizing access to resources and information for Black professionals, creating a more inclusive and equitable industry. His unique approach is not just about winning strategies; it's about driving societal change. Growing up, Aaron saw misrepresentations of his culture in the media and made a promise to himself to change that narrative. Today, he is doing just that. We uncover his story and advice and learn about Black Visionaries and how Laundry Service makes award-winning creative work for brands like Amazon Music, Jordan Brand, and Adobe.  Links: https://www.linkedin.com/in/francoispr/ https://www.linkedin.com/company/breaking-entering-podcast

Ian Mackenzie is an award-winning Chief Creative Officer at Performance Art, working in Toronto.  We talk about his work, including the Cannes Lions-winning "The Greatest Guide" for Grupo Bimbo, which has set new benchmarks in the industry. Ian shares his insights on building long-lasting creative platforms, his approach to integrating creativity into technological ecosystems, and the art of crafting campaigns that resonate globally.  Links: Connect with him here: https://www.linkedin.com/in/iandavidmackenzie/ Connect with us here: https://www.linkedin.com/company/breaking-entering-podcast

You should hear how Paanii Annan explains why Nikola Jokic is the best person to learn from as an Account Person.  Or what it's like to be a Brand Director on Nike at Wieden + Kennedy.  Or what it's like to move from Denver to Chicago for his first job at Leo Burnett in Chicago.  You should listen to his best advice for aspiring account professionals and the key attributes he exemplifies and looks for when he is hiring.  And you can ask him directly about these things after you listen, because he gives out his email at some random point in the podcast.  But, we will leave that for you to find; along the way, you will learn about his life and some valuable advice for all aspiring advice.  Listen to Paanii, for the golden nuggets of advice that could be the difference.  Links https://www.linkedin.com/in/paanii-annan-77285765/ https://www.crowbarawards.com/ https://www.linkedin.com/company/breaking-entering-podcast

Despite his father's advice, Jeffrey Buntin, Jr. packed his bags and broke into advertising.  He left Nashville in his early 20s to join the Chicago ad world.  There, he learned what he loved and did not love about creating great work.  He returned to Nashville bright-eyed, and since taking the helm of BUNTIN, Jeffrey has doubled agency billings. BUNTIN is a fiercely independent advertising agency sitting in Nashville's Railyard District, where the agency itself is housed in a 100-year-old railyard building.  We discuss Nashville's culture. The importance of human-centered briefs. The importance of breaking out of your comfort zone and how that can help you break in and thrive in advertising.  BUNTIN should be on your radar, and this podcast might open new doors for you.  Links: Check out BUNTIN here: https://buntingroup.com/ Connect with Jeffrey here: https://www.linkedin.com/in/jeffrey-buntin-jr-3751a322/

She is the number one copywriter in the world, according to D&AD Rankings.  Claudia Illán is a copywriter at Marcel Worldwide.  We recently interviewed Gaëtan du Peloux, Marcel's CCO/CEO, where we dove deep into the agency structure, culture and magic.  In this episode, we learn about Claudia and Copywriting. To be the best of the best and what it takes.  She is proud that she goes to work like a kid to kindergarten, to play with words and colors and create, even on Mondays.  Don't you wish you had that same mindset? Connect with her: https://www.linkedin.com/in/claudia-ill%C3%A1n-218b703b/

Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY.  Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring. We discuss how he transformed the advertising landscape with the iconic “It's a Tide Ad” campaign during the Super Bowl, cleverly turning every commercial into a showcase for Tide's effectiveness.  Listen in as Daniel shares his unique approach to creativity and messaging, a skill every advertising professional, from interns to executives, should practice.  His story is a testament to the power of cultural diversity and relentless dedication to shaping the world of advertising. Links: Connect with Daniel here: https://www.linkedin.com/in/dlobaton/ Connect with Geno here: https://www.linkedin.com/in/genogeno/

He has studied and perfected the undergraduate creative system.  Glenn Griffin is the Director of Creative at UT Austin.  He's been teaching creativity and portfolio development courses for over 20 years.  His mission is clear. It's to help aspiring advertisers break into the creative industry. And he's gotten quite good at it.  He shares his wealth of knowledge with us today on our ADjunct segment, and if I were an aspiring advertiser, I would listen to this episode twice. And once in reverse.  Links: Connect with him here: https://www.linkedin.com/in/wglenngriffin/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

It's never too late to pivot to the career you love.  For Sean, it was from pivot tables and a career in Excel to becoming Dr. Sean Sawicki after earning his Ph.D. in communications after falling in love with teaching.  Today, Sean is on his way to tenure, leading the advertising and PR Department at the University of Tampa as an Assistant Professor.  His years of marketing-side experience and academic journey make him the perfect guest on our "ADjunct segment," where we interview the best advertising educators nationwide.  In addition to sound advertising advice, Sean teaches us some invaluable lessons - like proper ways to invest in yourself, whether you are a student or thriving in your professional career.  Links: Connect with Sean: https://www.linkedin.com/in/sean-sawicki-ph-d-43b07814/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

He's worked at FCB and R/GA on clients like ESPN+ and Straight Talk wireless. Before advertising, he worked on the Sopranos.  Now, he has published an online resource for ad creatives called the AdAdderall Handbook of Advertising Idea Generation Techniques.  He is Senior Copywriter Andrew Weissman. He takes us through some of his favorite ideation techniques, methods, and creative processes of ad titans, from the more than 80+ in the e-book, which is an attempt at a comprehensive list of every fruitful creative technique in advertising.  Including what it means to “Larry David Your Idea”.  Andrew reveals something he believes every first-class portfolio should accomplish on its landing page before you even click into the work.  Andrew is happy to connect, so if you love what you hear him say in this episode and you're looking to add an extremely curious copywriter to your team, reach out to him directly. Links: https://www.linkedin.com/in/andrew-weissman-copywriter/ https://adadderall.com/

This week, we learn from Shelley Elkins, the Chief Creative Officer of NVE Experience Agency, appointed in October as part of the agency's inaugural C-Suite. NVE Experience Agency focuses on creating impactful brand experiences. Shelley's previous role was as the Global CCO for Jack Morton Worldwide, where she led the agency to multiple prestigious awards and chaired the Global Creative Council. With a career marked by jury roles in major award shows and active participation in mentorship programs, Shelley's journey in advertising is notable. She holds a degree in advertising from the University of Missouri-Columbia Journalism School. She discusses her unique "5 Cs" system for succeeding in advertising and dives into the current landscape of experiential advertising. Links Connect with her: https://www.linkedin.com/in/shelleyelkins/ Connect with us: https://www.instagram.com/breakingandenteringpod/ Connect with NVE: https://experiencenve.com/

A role you might not have considered, but you should.  It's data strategy.  Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University.  We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience.  Merc also discusses the decision to pursue a Master's degree after college, even after receiving a full-time strategy offer at a local Chicago agency and breaks down why that decision was made.  This dense episode might shift your break-in blueprint for the better. 

He's the 5th ranked Chief Creative Officer in the world, per D&AD.  Born and raised in Paris, Gaëtan du Peloux is the eldest of seven children. He started his career as a copywriter at CLM/BBDO in 2004. He's now 43 years old and works at Marcel as Chief Creative Officer and Co-Chief Executive Officer. Along with his creative partner, Youri Guerassimov, Gaëtan has produced outstanding and award-winning work for a large span of national and international brands. Gaëtan is one of the most awarded French creatives of his generation. He won more than 100 awards, including 2 Cannes Lions Grand Prix, 3 D&AD Black Pencils, D&AD White pencil, One Show Green Pencil, 2 NY Festival Best of Show, 8 Eurobest Grand Prix, Grandy, and Grand LIA. He comes on the show to teach us how to break into advertising and how to win some awards of our own, perhaps.  Link Connect with him: https://www.linkedin.com/in/ga%C3%ABtan-du-peloux-47367951/ Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win your first award of 100s: https://www.crowbarawards.com/

From a receptionist to head of account.  Kevin Christopherson's story is one of insane passion, work ethic, overcoming toxic advertising environments, and hope.  Full of lessons, Kevin is now an associate professor of advertising at Columbia College in Chicago.  An award-winning academic institution known for its prolific creative development, I cannot wait for you to listen and learn from Kevin in this episode.  You will want to connect with him, and LinkedIn is the best way to do so!  https://www.linkedin.com/in/kevin-christophersen/

From Wieden + Kennedy to Leo Burnett.  Nick Howard is catching the attention of the entire ad industry.  Today, we learn from Nick Howard, who has recently moved back to Chicago to work alongside his creative accomplice Nick Stoner, as an SVP Creative Director.  We talk about his Grand Prix Cannes winning idea for Clash of Clans and his very first assignment, where he had to make chili fit into a cauldron and had some struggles. He's come a long way.  He explains his perspective on student portfolios, transitioning into a leadership position as a Creative, and how finding the right creative partner can improve this sometimes stressful industry.  He even admits to "borrowing" some files at his first internship and how he broke into art direction from an internal communications internship.  Hall of fame episode here, everyone!  Listen learn, and maybe even laugh—no promises on the laughing part.

A career route in advertising we have not uncovered.  It is a route for those who want to know more.  A route that is intense and intensely rewarding.  Dr. Maria De Moya comes on ADjunct to inspire and inform you about considering the academic route.  Get a Ph.D. in advertising. Teach at a fantastic university. Inspire the next generation of advertisers and expand the knowledge of the industry.  If this catches your attention, give this episode a listen.  Links Connect with her: https://www.linkedin.com/in/mariademoya/ Connect with us: www.breaking-entering.com

He's produced 7 Super Bowl commercials in his career.  Including an almost impossible feat of landing two consecutive #1 rankings atop the highly coveted USA Today Ad Meter for Rocket Mortgage.  Casey Hurbis is the Chief Marketing Officer of Rocket Mortgage, the flagship brand within the Rocket Companies portfolio.  He oversees all marketing initiatives for the company's in-house agency while working with some amazing ad agencies in the Midwest.  We talked about what goes on behind the scenes of producing a Super Bowl commercial, in-house agencies, and the best break-in advice.  We even did some rapid-fire questions to shake things up. Links: Connect with Casey: https://linkedin.com/in/caseyhurbis/ Connect with us: https://www.linkedin.com/company/66741635 Win a Crowbar to break into advertising: https://www.crowbarawards.com/

She is the Director of Design at Yellow House Consulting, a women-led digital marketing consultancy.  She is also the go-to professor at the University of Miami for advertising students looking to break into advertising.  This week, we have the pleasure of learning from Sarai Nunez, Assistant Professor of Practice at the University of Miami School of Communication.  An easy listen for you all out there, we sit back and go back and forth on our very best advertising advice specifically for the students out there in the world.  Portfolio schools, navigating undergraduate education, career mapping, all the stuff we love to discuss on this show.  And Sarai knows her stuff. Many of her students work at excellent shops, and she's even had more than a handful go on to create Super Bowl spots. Give it a listen to better your break-in chances.  Links: Connect with her: https://www.linkedin.com/in/sarai-nunez-88915a8/ Connect with us: https://www.linkedin.com/company/66741635/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

For the first time ever, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that. David Droga described him as "one of the world's best creative leaders. We are back with David Kolbusz for part two of his B&E Episode.  An Adweek Creative 100 and the Chief Creative Officer of Orchard, my conversation with David could not be contained to a single episode.  We left you all with an enticing cliffhanger, where we pick things off this week as David answers what the most embarrassing ad he has ever produced in his career.  That's fun stuff.  We always discuss our guest's famous work, so this is a nice twist.  You will want to listen to part one with David before this episode!  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.

For the first time, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that.  An Adweek Creative 100 and Chief Creative Officer of Orchard, David is one hell of a Creative.  David Droga described him as "one of the world's best creative leaders." This first part explains his break-in.  He also leaves us with quite an enticing cliffhanger at the end, which we will pick things off next week.  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.  

Here it is. Handpicked by Eric Kallman himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S. And this one fantastic human did it so wonderfully.  Nikhil Rajagopalan came up with the campaign: “Your Window to America”  The winning idea: "With services in 46 of the 48 contiguous states in the U.S., Amtrak does only what it can do: provide a window to everything beautiful America has to offer." Listen to his conversation with the guest judge, Eric Kallman. Links: Check out Nikhil's Portfolio: https://nikhilrajagopalan.com/ See his full campaign: https://www.crowbarawards.com/previous-winners

He creates iconic advertising characters.  Like Flo and Dr. Rick from Progressive.  Sean McBride is someone the Breaking and Entering team has admired from afar for the entirety of our academic and professional careers.  As the Chief Creative Officer of Arnold Worldwide, he gives advice on our show on how to break into advertising.  He mentions straightforward advice for Copywriter portfolios. Talks about how advertising should interact with culture. And even shares something we are now calling the "18-month Starter Blueprint" for entry-level advertisers starting off in an agency.  Links: Connect with Sean: https://www.linkedin.com/in/sean-mcbride-a99656/ Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

Play "Won't Back Down" by Tom Petty.  Dan Windels is an advertising instructor at the University of Florida.  Consistently a top 5 public university, and paired with the fact he's on this show, you know Dan will teach you two main things. How to break into advertising. And how to thrive in it.  Specifically, he is an esteemed expert on the account/strategy track.  Dan and I had a fantastic time just tossing around some of our favorite job-search strategies.  Not everyone wants to spend hundreds of dollars on an advertising class, so we have Dan on with his best advice for you. For free.  After this ep, you will walk away with clear steps on how to conduct outreach and network your way into your dream job.  Crowbar Awards Link, To Break Into Advertising: https://www.crowbarawards.com/

Have you ever fallen in love with a brand so much that you could see yourself dedicating your career to it?  This week, Josh Dobbie lets us in on his enchanting journey with Sorinex. Sorinex has been the leading innovator in American-made strength equipment since 1980. This isn't about strength training or gym talk; it's about what happens when an individual forgoes traditional marketing norms, raises their hand, and passionately tells a brand's story to the world. From the heartbeat of Sorinex's warehouse in Lexington to the global stage, Josh's dedication to brand authenticity is nothing short of inspiring.  As we dive into this branding masterclass, you'll learn the art of seeking and sharing the profound human truths within every brand. Hear the unexpected excitement in my voice as Josh's story unfolds.  By the end of it, you might catch yourself daydreaming about that favorite coffee brand of yours, or that tent maker you always trusted, or perhaps a shoe brand you can't live without.  If you've ever felt an intrinsic bond with a brand, maybe it's time to ponder on joining its story, just like Josh did. Links: Connect with Josh: https://www.linkedin.com/in/joshdobbie/ Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

Diane Elliston demystifies the creative process.  She is a teaching professor at the University of Colorado Boulder and is known for her ability to help her students break into amazing ad careers.  College classes can cost hundreds of dollars, so we bring on the best educators to deliver their best advice to your ears for free.  Diane puts on a masterclass that intertwines advertising creativity and strategy advice, backed by her years of experience in conceptual art, production and campaigns.  Plus, she's equally informative and entertaining, so it's a fun listen.  From the foothill mountains, you will want to listen to Diane's advice and probably want to enroll at CU Boulder, so beware. Links: Connect with Diane: https://www.linkedin.com/in/dianelliston/ Connect with us: https://www.linkedin.com/company/breaking-entering-podcast/ Win a crowbar to break into advertising: https://www.crowbarawards.com/

Discover the secret weapon of your career: your personal brand! Join host Jay Towns on "BYOB: Build Your Own Brand" as he uncovers the power of personal branding, showing you how to give your work a voice and open doors to exciting career opportunities.

Will Campbell is the CEO of the award-winning Quantasy + Associates advertising agency based in LA.  Quantasy + Associates is an award-winning creative agency blending advertising, technology, entertainment and culture Fun fact. Will got his start in marketing by working on one of my favorite shows/movies that aired in the early 2000s; you will have to listen to figure out which one!  This episode discusses the importance of mental health and overall wellness for a thriving career and life.  His message is you will be okay! Which is something we love to hear, but moreso, he gives fantastic advice on how to be better than okay.  Quantasy has won numerous industry award recognitions, including Ad Age Small Agency of the Year, Effies, ANA, The One Show, Webby Awards and more. You will want to listen to break into this LA-based agency.  Links: Connect with Will: https://www.linkedin.com/in/1willcampbell/ Connect with Breaking and Entering: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/ *** Partner Episode Disclosure This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit?usp=sharing

My goodness, this is a good one.  Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University.  Willie Baronet owned his own agency for 15 years.  Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless." From breaking into advertising to advice on portfolios to advice on finding meaning in creativity and life, this episode has it all.  You just might want to enroll in his classes, whether you're a high school senior or a high-level advertising creative executive. Links: Check out his gallery: http://www.weareallhomeless.org/ Connect with Willie: https://www.smu.edu/Meadows/AreasofStudy/Advertising/FacultyAndStaff/BaronetWillie Win a crowbar to break into advertising: https://www.crowbarawards.com/

In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines.  Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations. With a history at renowned agencies like TBWAMedia Arts Lab, Mother, and 72andSunny, Owen brings a wealth of experience to the table. Owen shares invaluable advice on navigating the advertising world, addressing common fears such as getting laid off, and emphasizing the power of human connections.  Owen has insights you won't want to miss.  Links Connect with Owen: here Connect with us: here Learn more about Outside Lines: here

"Talent Unmasked" is our chance to credit those working hard on their advertising break-ins. This may be the nudge that a person needs to get noticed. Today, Aidan Whitney explains the idea and how it came to life. Nominate yourself or an aspiring advertiser to get them on the list and noticed by the best advertising agencies and recruiters. https://docs.google.com/forms/d/e/1FAIpQLScyWPNSG7L-pGEj5TvW9eheRKJWO4LHBVRieh5vkeSs2ix5PA/viewform Connect with Aidan and hire him! Here: https://www.linkedin.com/in/aidan-whitney/