Podcasts about brand growth

Coach K  of Upgraded Mindsetz joins me in the Brand Kitchen to talk mindset, purpose, and why you can't build a bold brand on shaky beliefs. From healing after loss to journaling her way into clarity, this convo will stir your spirit and shift your strategy. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business. 00:00 Introduction to Brand Builders Lab 00:26 Excitement for Today's Episode 00:46 Planning for the Future 01:29 The Importance of Incremental Innovation 02:50 Learning from Industry Leaders 04:35 Why Innovating Matters 07:00 Creating Incremental Innovation Shifts 07:51 Refining Your Brand 09:24 Building Demand and Delivery 10:55 Consistency and Evolution 12:30 Conclusion and Call to Action NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

Most recruitment founders try to do it all and burn out in the process.On this week's episode of The RAG Podcast, I'm joined by Martin Smith, founder of Talent Group, who shares how he's structured his business to double down on what he's best at and handed over the rest.Martin runs TalentDrive and Talent Finance, with a 12-person team across the UK. In this episode, we talk about:His journey from agency to founderThe lessons he learned from early mistakesBringing in an MD to run one brand while he focuses on growthSpending 90% of his time on BD, brand, and communityWhy self-awareness and strategic delegation can lead to long-term successMartin's also brutally honest about the personal side of business, living on the South Coast, navigating the loneliness of leadership, and staying motivated through tough times like COVID.If you're a founder who's still figuring out where you add the most value or how to step back without slowing down, this one's a must-listen.Chapters00:00 Introduction to Growth in Recruitment02:15 Martin's Journey: From Recruiter to Founder11:11 Transitioning from Agency to In-House Recruitment18:35 The Decision to Start Talent Group21:56 Navigating the Early Days of Entrepreneurship24:21 Navigating Challenges During the Pandemic27:32 Building Resilience and Community in Business31:46 Leadership Lessons and Team Dynamics35:30 Scaling the Business: Growth Strategies and Challenges39:57 Adapting to Market Changes and New Ventures46:51 Defining the Role of a CEO and Business Strategy47:57 Navigating Life on the South Coast50:07 Balancing Remote Work and Team Dynamics52:05 Future Growth and Business Strategy55:26 The Role of AI in Recruitment01:01:16 The Human Element in Recruitment01:04:30 Motivation and Personal Values in Business01:10:11 Finding Balance in Work and Life__________________________________________Episode Sponsor: UntappedUntapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.They're providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo's own offshore hires, and it's been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn't on your radar for 2024, it should be!Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!Join the waiting list today so you don't miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ __________________________________________Episode Sponsor: HoxoRecruitment agency founders - this one's for you.What's your plan for the rest of 2025?If it's based on more cold outreach, referrals, or hiring more recruiters… we've got news for you. That's not where the smart money is going.The market has changed. AI is everywhere. Noise is louder than ever.So if you want to scale profitably this year, you need to do things differently!It starts with what you already have.Your experience. Your network. Your voice.And we are showing you exactly how to use it in a brand-new, FREE Masterclass - built specifically for recruitment leaders like you.You're going to learn:Why your LinkedIn content isn't working...

About the Guest(s):Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.Episode Summary:In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Building a Personal Brand with AI and Human Connection(4:31) Leveraging AI for Consistent Content Creation Without Burnout(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions(15:30) Optimizing LinkedIn Engagement with Selfies and Captions(18:36) Leveraging AI Tools for Content Creation and Distribution(26:38) Creating Video Avatars with Hey Jen for High-Quality Content(33:29) Innovative AI Tools for Job Seekers and Content Scheduling(38:39) The Authenticity and Pressure of Live Streaming(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragon's Den.    Emma discusses the challenges and successes of developing her product, transitioning to a full-time commitment, and the importance of marketing strategies and brand ambassadors in driving growth.    Emma shares her journey on Dragon's Den, the challenges and opportunities that arose from her appearance, and how it impacted her brand. She discusses the intense experience of pitching, the immediate spike in brand awareness following the show, and the subsequent growth and challenges in her business.   This episode of the Evolve to Succeed Podcast covers… Transitioning from a side project to a full-time business. Product development. Brand ambassador programs. Utilising platforms like Amazon. Emma's Dragon's Den experience. Understanding your audience. Building a brand community. Utilising freelancers. New marketing platforms like TikTok. Balancing personal life with business.   Chapters 00:00 Introduction to Laceeze 03:13 From Concept to Product 05:46 Transitioning to Full-Time 08:48 Product Development and Expansion 12:05 Marketing Strategies and Brand Growth 15:10 Funding and Financial Growth 17:47 The Dragon's Den Experience 21:07 Preparing for the Pitch 27:56 The Intensity of Pitching on Dragon's Den 30:58 The Impact of Dragon's Den on Brand Awareness 34:45 Post-Show Opportunities and Challenges 39:34 Embracing New Marketing Trends 41:02 Personal Reflections 46:28 Balancing Business with Personal Life 48:27 Defining Personal Success  

  In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business. They share: The power of authenticity in marketing Why trust is the new currency How to build an audience that aligns with your values Actionable tips for small businesses to reach Liberty Spenders This isn't just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you're ready to leverage your values for impact and profit, this episode is a must-listen.

Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USAOn this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it's a masterclass in modernizing with purpose.Tune in to learn more about:How to evolve legacy brands while maintaining core customer loyaltyThe "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing successHow to authentically connect with multicultural audiencesThe importance of maintaining brand consistency across languages and channelsWhy direct consumer interaction and real-world experience remain critical for modern marketersHow to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.Support the show

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand. Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning. Here's a glimpse of what you'll learn: Turning a simple craving into a product that resonated with consumers How a clean-label chocolate milk gained traction quickly The highs and lows of using influencer marketing for rapid awareness Navigating the unique challenges of both retail and DTC in the beverage space How equity crowdfunding transforms fans into invested brand advocates Why building a strong community is essential for retail success Creative marketing approaches that help differentiate in a saturated market Embracing the unpredictable path of entrepreneurship Plans to grow the product portfolio and expand in retail Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Nancy Twine has built one of the most respected clean haircare brands in the world—but in this candid AMA, she peels back the curtain on what it really took to get there.In this special solo finale of Makers Mindset Season 3, Nancy answers burning questions from her audience about entrepreneurship, life, love, mindset, and building a company from zero to a nine-figure exit. From bootstrapping Briogeo in a saturated industry to becoming the then-youngest Black woman to launch a product line at Sephora, her journey is as bold as it is intentional.She shares her no-budget PR strategies, the mindset shift that changed everything, and why hiring for values—not just resumes—can make or break your culture. Plus, she opens up about dating while building an empire, how she created a life of freedom, and the biggest decision that skyrocketed her brand's growth.This is a rare behind-the-scenes look at the personal playbook of a founder who's done it all—and is now paying it forward.Timestamps:[00:00] Introduction[00:37] Nancy's background and Briogeo journey[01:00] How to market a first-of-its-kind product without a budget[01:29] DIY press strategy for early brands[01:54] Cold DM tips for reaching editors[02:15] Low-cost influencer seeding advice[02:35] What Nancy would do differently if starting today[02:56] Why personal branding matters from day one[03:16] What she would do the same if starting today[03:39] Why hiring a social media manager early matters[04:06] The early decision that had biggest brand impact[04:25] How Sephora shaped Briogeo's growth[04:50] How to make your first sale without inventory[05:11] Pre-order and waitlist strategies[05:33] Using prototypes and content to drive pre-sales[05:50] Using Kickstarter as a model for pre-orders[06:05] Best ways to track performance when you don't have a team[06:26] Basic metrics every founder should track[06:47] Profitability doesn't need to happen immediately[07:05] Why tracking repeat orders matters[07:19] What is EMV and how to use it[07:37] The importance of reading your reviews[07:53] How Nancy designed her lifestyle over time[08:17] Building a team helped her find more balance[08:35] Why priorities shape your lifestyle[08:53] Hobbies and passions Nancy makes time for now[09:13] What she says no to in order to stay focused[09:27] Nancy's dating journey as a successful woman[09:43] Advice for women balancing dating and ambition[10:00] Why priorities should drive your dating decisions[10:19] Making time to date like anything else[10:36] Friends with careers, families, and healthy relationships[10:54] What Nancy wishes she knew when building a brand[11:30] When to hire support in your business[11:52] Hire for values, not just skills[12:10] Why defining your company culture early matters[12:32] How the wrong hire can impact the whole team[12:50] One mindset shift that changed everything[13:06] How Nancy reframes hard things[13:42] Why doing the hard thing creates the results you wantFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

FULL SHOW NOTES: https://www.haileyrowe.com/katrina-sawa Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

James Stephenson didn't take the traditional route to entrepreneurship—he left school early, started DJing at 16, and was throwing parties before most of us figured out what a side hustle was. That early hustle gave him the foundation to build something entirely different years later: oHHo, a plant-powered wellness brand combining CBD, creativity, and really good flavor. From the UK rave scene to the U.S. wellness space, James brings his full story and all the vibes to this episode.Tyler and James get into the nitty-gritty of launching a business in a highly regulated and fast-evolving industry. We're talking kitchen-table product drops, surprise pivot moments, and a husband-wife co-founder duo making it work through clear roles, good communication, and shared vision. James talks openly about challenges like supply chain chaos, growing complexity, and the decision to stay scrappy (and cash-conscious) even as they scale.This episode isn't just about infused beverages and cannabis topicals—it's a blueprint for building a brand that feels like you. James' passion for music, flavor, and intentional lifestyle design runs deep in oHHo's DNA. If you're into startups, wellness, or just love hearing how someone turns a festival food truck into a multi-product wellness brand, hit play on this one.TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built oHHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave oHHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic. TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built OhHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave OhHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic.Chapters00:00 Introduction to oHHo and James Stevenson02:40 James's Journey from Music to Entrepreneurship05:40 Transitioning to the Cannabis Space07:59 Building oHHo: Early Challenges and Strategies10:56 Customer Acquisition and Retail Strategy12:32 Navigating Partnerships and Family Dynamics14:19 Product Expansion and Market Differentiation16:58 Challenges of Complexity in Business18:41 Future Plans and Product Launches21:15 Personal Life and Work-Life Balance27:58 Final Thoughts and Call to Action

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode of Small Biz Florida, host Tom Kindred sits down with Caitlin Gardner, founder and Chief Gardener of Blooming Communications, during Small Business Day at the Florida Capitol in Tallahassee. With a rich background spanning two decades in corporate public relations, Caitlin shares her transition into entrepreneurship and the creation of her communications agency. She dives into the critical role storytelling plays in brand-building, how small business owners can manage both personal and professional reputations, and why launching a minimal viable product is key. Caitlin also unpacks the power of micro-influencers, social media strategies, and the evolving marketing landscape. It's an insightful conversation packed with practical advice for entrepreneurs ready to grow their brand authentically and strategically. This podcast episode was recorded live at the Florida State Capitol hosted at the Capitol Courtyard in Tallahassee. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://www.bloomingcommunications.com

In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Viton Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are no longer enough How personal brand apps are giving entrepreneurs the same tools large companies have used for years Practical steps to embrace AI without losing your authenticity Why now is the time to own your audience—not rent it Vincent also shares insights from building Vyten, how personal brand apps are changing the way we reach our audiences, and why the future belongs to creators who act now.

We unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. If you're tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D'Amore-McKim School of Business at Northeastern University and Mary Kyriakidi, Kantars Global Thought Leader, to discuss the current state of marketing, focusing on Kantar's Blueprint for Brand Growth. They explore the significance of meaningful difference in branding, the correlation between penetration and sales, and the importance of being present in the market. The conversation also delves into pricing power, the role of innovation, and the impact of AI on marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

This week Karen is joined by Kate Beavis, a social media strategist and content expert. Kate has been working with Karen since 2018 on her social media presence to make her brand feel authentic and not overwhelming. And, after Karen’s initial reluctance to use social media, Kate has shown her the many benefits that can come from embracing your online presence. In this interview, Kate spills the many secrets, tips and tricks she has learned over the years, from which social media platform you should use to how to drive engagement with your posts, so that you can grow your online presence and, ultimately, your brand. KEY TAKEAWAYS When Kate started working with Karen they both agreed that Karen’s social media profile was well below average, because she was making some of the most common mistakes. Kate breaks down what those mistakes are and how to avoid them. With so many social media platforms these days it’s hard to know which ones to join. Do you pick one or join multiple? Kate explains her method for discovering which is the best platform for you. For all its advantages, social media can be a difficult tool if you are looking to create direct sales of your product. Kate discusses how to overcome this hurdle and use the tools available to you to your advantage. The idea of creating a new post every day for your social media feeds can be exhausting. However, repurposing old posts can be an invaluable solution to this problem. Kate shares how to repurpose your content and the benefits that can come from this. BEST MOMENTS “Most people only show up on social media when they have something to sell or have something personal to say. The trick is to get a mix of both.” “Don’t chase perfectionism. Building a community is infinitely more important than having a perfect feed.” “The aim of every post is to get your audience and other people to interact.” VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind EPISODE LINKS The Indie Practice Bossing Midlife Kate's Instagram ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

Ready to level up your brand and tap into the future of marketing? Natalie Micale is a dynamic founder who goes all in—whether leading her company, mentoring entrepreneurs, or redefining what it means to build a personal brand in the digital age. A proud Latina entrepreneur, Natalie started her career as a TV anchor and reporter in the Midwest, where she honed her ability to craft compelling narratives that captivate audiences. Her transition from television to the agency world was a strategic one. While serving as Head of Business Development at Evol Empire Creative, she gained a deep understanding of the ROI companies demand from their branding and marketing efforts. That experience laid the foundation for Oh Hello Agency, a creative powerhouse she built from the ground up. What started as a brand innovation lab quickly became a full-scale creative firm, crafting high-impact brand strategies for clients across industries. Known for her bold, cutthroat approach to brand growth and her unwavering commitment to authenticity, Natalie has helped countless businesses and entrepreneurs elevate their influence through a multimedia-first approach. In 2025, Oh Hello Agency was acquired by The Big Smoke Media Group, an Australian agency, solidifying Natalie's reputation as a visionary in the branding and media landscape. Natalie discussed what's next for creative agencies, the rise of human-centric branding, and how AI tools like ChatGPT, Perplexity, and Gemini transform content creation and marketing strategy. Whether you're working in a creative agency or just AI-curious, listen up! She also shares real talk on imposter syndrome, entrepreneurial mindset, and how content creation (3–4 posts a week) builds trust and visibility. If you're all about future-forward branding, this is a must-watch for crushing the marketing trends of 2025 and beyond. Hit play and get inspired! ____________________________________________  Follow Natalie on Instagram: @nataliemicale Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliemicale/ Visit Oh Hello's website: https://oh-hello.co ____________________________________________  Ripple with me! Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com    #therippleeffect #steveharper #nataliemicale #ohhelloagency #brandingstrategy #aiinmarketing #natalieMicale #contentcreationtips #personaldevelopment #marketingtrends2025 #digitalbranding #womeninentrepreneurship #chatgptforbusiness #femaleleaders #futureofbranding

In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at Kantar. They explore insights from Mary's CMO series, diving into future power, meaningful difference, and pricing strategy. The conversation covers how brand equity drives growth, the link between pricing power and perceived value, and why evidence-based marketing is essential for long-term success. From brand salience to pricing elasticity, this episode unpacks the tools marketers need to influence both consumers and the boardroom.Our Guest:Mary Kyriakidi Global Thought Leader @ Kantarhttps://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 Introduction to the Podcast and Guest01:40 Inspiration Behind the CMO Series04:24 Mary's Journey to Global Thought Leader05:26 Kantar's Research Focus and Paradigm Shift09:36 Understanding Future Power and Meaningful Difference12:01 The Drivers of Future Power15:00 Mental vs. Physical Availability in Branding18:01 Accelerators for Growth in Branding22:04 Finding New Space for Brands24:20 The Link Between Pricing and Brand Strength24:50 Understanding Pricing Power and Elasticity27:40 The Importance of Brand Positioning29:02 Willingness to Pay and Perceived Differences32:12 Aligning Brand Value with Pricing Strategy35:01 Influencing Budget Decisions in Marketing39:11 The Role of Brand Trackers in Marketing StrategyBackground Research & Links:Blueprint for Brand Growth: https://www.kantar.com/campaigns/blueprint-for-brand-growth?Some links to the diary are below:https://www.kantar.com/inspiration/brands/diary-of-a-cmo-what-is-the-blueprint-for-brand-growthhttps://www.kantar.com/inspiration/brands/how-can-you-approach-the-cfo-to-argue-for-greater-investment-in-your-brandhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-fasterhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-is-your-categorys-ceiling-coming-down-on-youhttps://www.kantar.com/inspiration/brands/Diary-of-a-CMO-How-can-I-protect-my-brand-against-copycatshttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-the-secret-recipe-to-combat-private-labelhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-marketings-contribution-to-profithttps://www.kantar.com/north-america/expertise/brand-growth/brand-tracking

In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

Learn how AI is changing the way businesses grow and connect with people. AI is changing the game in marketing, content creation, and business growth. But here's the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you're new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now.     Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster.   KEY TAKEAWAYS:   AI can help businesses grow, but human connection is still the key to building trust. Storytelling makes your brand stand out, even in an AI-driven world. Podcasting is a powerful way to connect with your audience and build authority. AI can save time by automating tasks, but it should not replace personal engagement. Great conversations create more impact than just pushing out content. Using AI the right way can help businesses reach more people and scale faster. Authenticity matters—your audience wants to connect with real people, not just automation. AI and human creativity work best together when used to enhance, not replace, each other.     Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.   The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.     Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.       Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: Instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

There's no better way to kick off Season 2 than with Jeff Durham. There's no better way to kick off Season 2 than with Jeff Durham. He's not just talking about the industry—he's challenging it. From the untapped potential of women in business to the real reasons brands struggle, Jeff breaks it down with honesty and experience. This conversation was more than just insightful—it was personal. And for us, it's exactly why we're taking Retail War Games nationwide.

In this episode, we dive deep with Natalie Jill, a leading expert in brand building and authenticity. Join us as she shares her proven strategies for growing your brand in a way that feels genuine and true to your values.Discover the importance of storytelling in branding, how to engage your audience authentically, and practical tips to differentiate yourself in a crowded market. Natalie also discusses common pitfalls to avoid and the mindset shifts necessary for sustainable growth.Whether you're an entrepreneur, marketer, or simply looking to enhance your personal brand, this episode is packed with valuable insights and actionable advice to help you thrive. Tune in and start your journey toward authentic brand growth today!

In this episode of The Street Smart Podcast, we sit down with Lee Payne, Director of Sales and Marketing at Cold Bore Technology, to explore the power of networking and brand-building at the Thrive Energy Conference. We dive into how companies like Cold Bore and Wildcat Oil Tools are leveraging podcasting, social media, and customized outreach to enhance brand awareness, correct industry misconceptions, and create deeper connections with their audience.Plus, we discuss the role of kindness in business, the importance of community-building, and the future of non-traditional marketing in an ever-changing industry.If you're looking to expand your network, refine your marketing approach, and stay ahead in a competitive industry, this episode is a must-listen.

On this episode of The Association Podcast, we are joined by Mats Persson, CEO of Umbraco, one of the world's leading open-source content management systems. We hear about Mats' journey to becoming CEO, his past experiences in the software industry, and how they've shaped his vision for leading Umbraco. Mats discusses Umbraco's strategies for increasing brand recognition, particularly in the U.S. market, and the company's efforts to balance community-driven open source with commercial backing. We also reflect on the challenges and opportunities in educating people about open source and the importance of personalization in modern web solutions. Finally, we touch on scaling for growth, embracing simplicity in technology, and the role of AI in the future of content management.

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You've mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What's a recent strategy you've developed that you're particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team's work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?

Join Staffbase SVP & GM of the Americas David Maffei as he sits down with transformational marketing leader Norman Guadagno to explore the pivotal role communication plays in driving successful business transformations. From aligning teams across sales and marketing to embracing AI as a communication tool, Norman shares actionable strategies and lessons from his transformative work at companies like Mimecast and Carbonite. This episode dives into the complexity of organizational change, the importance of trust and transparency, and how storytelling can drive alignment and engagement. Whether you're navigating a business transformation or adapting to the evolving landscape of AI-driven communication, this conversation is packed with insights to inspire action.

If you're an entrepreneur struggling to stand out,social media branding for entrepreneurs is no longer optional—it's essential. In this episode, we sit down with branding expertErik Cabral to uncover how to leverage social media to grow your business, attract clients, and establish authority online.

“Mastering Digital Success: SEO Secrets and Brand Growth with Allison”

Brands are starting to get serious about Advocacy.Few understand what it takes to build it.Here's the truth: You can't buy real Advocacy. You have to earn it.That's exactly what Carol McEvoy (Head of Social, PR & Advocacy @ Symprove) has spent years perfecting. From gut health to brand health, Carol and her team have built one of the most genuinely trusted communities in wellness. No shortcuts. No gimmicks. Just real people sharing real experiences – because they want to.Sitting down with Verity, Carol unpacks what brands get wrong about Advocacy. She shares expert insight & first-hand success tactics from Symprove's journey to get things right, too.Let's get into why you should… Stop Confusing Advocacy With Influencer Marketing:Brands that rely solely on paid partnerships miss out on the organic, long-term impact of real brand fans. Carol explains why influencers can be Advocates, but not all Advocates are influencers.Build Advocacy From Within:Employees should be your first Advocates, as passionate teams create passionate communities. Learn how Symprove ensures its entire internal teambelieves in the product before asking anyone else to.Remember Anyone Can Advocate:Many brands fixate on creators, but true Advocacy happens in doctor's offices, group chats, and real-life conversations. Symprove sees everyone who shares their experience (whether a creator, a professional, or a loyal customer) as a potential Advocate with the power to drive real impact.Forget The Shiny Objects:It's easy to get distracted by trends and competitor noise, but real Advocacy isn't built on hype. Carol shares how Symprove has stayed laser-focused on its mission, proving that word-of-mouth beats short-term marketing tricks every time.Brand Advocacy is never a short-term hack. It's a long-term advantage. If you want your brand to survive the next decade, this is how you get Advocacy right.Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Carol:On LinkedInVia Symprove's Website

Send us a textUnlock the secret to brand growth through podcasting as we welcome Liz Brooks, an insightful PR specialist from Interview Valet. Discover how podcasting can revolutionize your public relations strategy by providing an accessible, informal platform that builds genuine connections with audiences. Liz and I explore the power of storytelling and the necessity of clear goals when appearing as a podcast guest, making it possible to reach new and diverse audiences in a meaningful way. We dive into the benefits of targeting smaller, more engaged audiences over large, indifferent ones, using a fascinating analogy from the music industry to illustrate this point.As we navigate the evolving landscape of podcasting, we discuss the innovative blend of human research and data analysis to select the ideal podcasts for clients and the exciting initiatives to develop a comprehensive impact score for shows. Liz shares her expert insights on maintaining personal relationships with podcast hosts and the creative strategies required to tackle niche topics. We emphasize the importance of adaptability in campaigns, especially in today's post-COVID world, underscoring how podcasting can be a valuable asset for business growth. Join us for this engaging conversation that promises to enrich your understanding of leveraging podcasting in the dynamic realm of brand development.

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Retain clients and consistently attract new leads without the overwhelm→ Grow your brand and network to stay top-of-mind and boost referralsAre you ready to transform your real estate business in 2025? In this video, I'm breaking down the 4 priorities every real estate agent needs to focus on to achieve consistent growth, attract real estate leads, and gain a steady flow of referrals. Whether you're struggling with lead generation strategies, organizing your business systems, or improving client experience, this is the guide you've been waiting for! Here's what you'll learn: - How to retain clients while consistently attracting new ones without feeling salesy or overwhelmed. - Proven steps to grow your brand and network to stay top of mind with clients and generate referrals. - Tips for mastering transaction oversight to deliver standout service and avoid costly mistakes. - Effective ways to optimize profitability by focusing on what truly moves the needle in your business. This is your year to take control of your time, streamline your systems, and embrace an abundance mindset. I'll also share real-world examples, like how Kim Woodhouse turned her lowest GCI year into a thriving, profitable business by implementing these strategies.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health. Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits available to 35 million Americans over 65 is reshaping the commerce landscape for brands, retailers, and health plans alike.Discover how Soda Health leverages innovative fintech solutions to connect health benefits to retail and CPG opportunities, enabling seniors to make preventative purchases ranging from OTC medications to healthy food options. Julie and Jared discuss how retailers are stepping up to engage this high-value demographic, and why brands need to act now to capture their share of this burgeoning market.With real-world insights into evolving consumer health trends, actionable advice for brands, and a vision for the future of personalized health benefits, this episode is a must-listen for those ready to innovate at the intersection of health, commerce, and consumer behavior.Key Takeaways:Understand the Opportunity: Discover how $30 billion in Medicare Advantage dollars can fuel incremental sales for brands and retailersEngage the 65+ Consumer: Learn how to connect with this growing, health-focused demographic in meaningful and compliant waysActionable Steps for Brands: Gain insights on how to unlock this market with targeted outreach, data-driven campaigns, and measurable ROI Hosted on Acast. See acast.com/privacy for more information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how cultural imprinting helps brands grow quickly by shifting societal perceptions rather than individual opinions. They reveal why mass media channels remain crucial for building common knowledge about brands.Topics covered:   [01:00] "Branding Cheat Codes for Explosive Growth"[02:45] How cultural signals influence purchase decisions[04:10] Understanding the third-person effect[05:30] Why mass media outperforms digital for cultural imprinting[07:15] The challenge of crafting culturally resonant messages  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Williams, R. (n.d.). Branding cheat codes for explosive growth. Wizard of Ads. Retrieved from https://wizardofads.org/branding-cheat-codes-for-explosive-growth/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, Head of Marketing and Brand Partnerships at LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. Follow Suzy on Twitter: @AskSuzyBizFollow Rodney Mason on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

In this episode, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. RESOURCES + LINKS Grab Your Seat For The Live Class Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! FOLLOW Brie Groves IG: @briegroves GET IN TOUCH WITH JENI Instagram Coffee Dose Cafe KEY MOMENTS: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers.  

In this episode of The Growth Game with Brie Groves, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. Connect With Jeni Castro Jeni's Instagram - https://www.instagram.com/coffeedosecafe Coffee Dose Cafe - https://www.instagram.com/coffeedosecafe/?hl=en Bronzed Bunny - https://www.instagram.com/bronzedbunny/ Key Moments: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition.

Join Nick Constantino on The Marketing MadMen podcast as he sits down with Shena Simmons, CEO of Stewart Simmons. Discover how Shena transitioned from corporate finance to creating stylish, game-day apparel for women. This episode dives into brand growth, market challenges, and the future of women's sports fashion.

Are you struggling to grow your business and wondering how to stand out in a crowded marketplace? In today's competitive environment, building a strong personal brand has become an essential tool for entrepreneurs, leaders, and business owners to differentiate themselves and drive growth. Personal branding goes beyond having a logo or a website—it's about building a reputation that resonates with your audience and establishes trust. In this episode of Fordify LIVE, Rory Vaden, co-founder of Brand Builders Group, dives into the critical role that personal branding plays in business growth and long-term success. Personal branding is not just for influencers or celebrities; it's a powerful asset for any business leader looking to expand their reach. Rory emphasizes that people don't just buy products or services—they buy into the people behind them. Your personal brand serves as the bridge between who you are and the value you provide to your audience. If you're looking to build a brand that attracts the right clients and generates more opportunities, the discussion with Rory outlines why focusing on personal branding is one of the smartest moves you can make for your business. One of the key challenges business owners face is finding clarity in their messaging. Rory's insights into personal branding highlight the importance of defining your unique value and being intentional about how you communicate it. By focusing on your core message, your personal brand can become a powerful tool for cutting through the noise and connecting with the people who matter most to your business. It's not about being everything to everyone, but rather, being clear about who you are and what you stand for. When your personal brand reflects your authentic self, it becomes a magnet for clients, customers, and opportunities. Rory also discusses how building a personal brand goes hand in hand with credibility. It's one thing to have expertise, but it's another to communicate it effectively to the right audience. A strong personal brand does just that—it signals authority, trust, and reliability. Rory shares how even the most successful entrepreneurs and executives invest in personal branding as a way to continually build their influence and create lasting connections with their audience. Your personal brand is the key to establishing a strong professional presence that positions you as a leader in your industry. In addition to building credibility, personal branding also accelerates business growth by creating a foundation for long-term relationships. When people trust your brand and believe in your message, they're more likely to remain loyal and recommend your services to others. Rory explains how personal branding is not a one-time effort; it's an ongoing process of refining your message, expanding your reach, and consistently delivering value. This approach leads to exponential growth, as your personal brand continues to evolve and attract more opportunities over time. The conversation with Rory underscores the importance of personal branding as a strategic investment in your business. As more entrepreneurs recognize the value of branding themselves, those who take the time to build their personal brand now will be better positioned to grow their influence and achieve long-term success. By honing in on your story, your message, and the value you bring to the table, you can create a brand that not only drives business growth but also sets you apart from the competition. Watch the full episode on YouTube. If you've been wondering how to elevate your business and make a lasting impact in your industry, investing in personal branding is the way forward. It's not just about visibility; it's about creating meaningful connections with your audience and leaving a lasting impression. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for more strategies and insights to fuel your business success. About Rory Vaden Rory Vaden is a renowned expert in personal branding and co-founder of Brand Builders Group, the world's leader in personal brand strategy. Rory and his team help mission-driven individuals expand their reach, grow their income, and make a positive impact by teaching them how to build and monetize their personal brand. From high-profile clients like Lewis Howes, Ed Mylett, and Amy Porterfield to aspiring entrepreneurs, Brand Builders Group has helped countless people turn their reputation into revenue. Rory's first book, Take the Stairs, became a #1 Wall Street Journal, #1 USA Today, and #2 New York Times bestseller, with translations in 11 languages. Known for his powerful message of doing what's right even when it's difficult, Rory has delivered keynote speeches on leadership, sales, productivity, and personal growth to audiences around the globe. He is also a two-time finalist in the World Championship of Public Speaking and was inducted into the professional speaking hall of fame at age 37. His TEDx talk, “How to Multiply Time,” has been viewed over 4 million times, and his insights on overcoming procrastination, increasing focus, and influential leadership frequently appear in national media. Rory's work continues to inspire millions, making him a sought-after speaker, author, and consultant. For more on Rory and personal branding, visit RoryVaden.com and Brand Builders Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having redefined the formula for success by generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and drive innovation. A tenacious entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford is also an expert in AI prompt engineering, training AI to generate compelling, results-driven content. His insights were recently featured at the Unleash AI for Business Summit, where he demonstrated how ChatGPT is revolutionizing marketing, sales, and customer experience across industries. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

In this episode of Grow a Small Business, host Troy Trewin interviews Andrew Sendejo, former NFL player and founder of BrainTree Nutrition, shares his journey from sports to entrepreneurship. He discusses bootstrapping his business, growing his team from 3 to 15, and developing science-backed brain health supplements. Andrew highlights the challenges of transitioning from a pro athlete to a business owner and the importance of building brand awareness. He also shares insights on maintaining resilience through the ups and downs of small business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andrew Sendejo, the hardest thing in growing a small business, especially when bootstrapped, is staying consistent and resilient through the ups and downs. He emphasizes not letting setbacks shut you down and maintaining perseverance despite challenges. What's your favourite business book that has helped you the most? Andrew Sendejo's favorite business book that has helped him the most is The 4-Hour Workweek by Tim Ferriss. He appreciated the foundational concepts from the book, which have stuck with him over time, particularly in terms of efficiency and business strategies. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Andrew Sendejo recommends the Huberman Lab Podcast, which focuses on neuroscience, longevity, and brain science, offering tips on improving focus, productivity, and overall well-being. He also uses audiobooks that summarize key business books, covering topics like marketing, branding, and e-commerce strategies. What tool or resource would you recommend to grow a small business? Andrew Sendejo recommends developing a strong mindset as a key resource for growing a small business. He stresses the importance of perseverance, staying consistent, and not getting discouraged by setbacks. Additionally, he values advice from mentors, consultants, and advisors to help guide decisions and strategies. What advice would you give yourself on day one of starting out in business? Andrew Sendejo advises himself on day one of starting a business to be confident. He reflects on his sports career, where he lacked confidence early on, and believes that if he had known his future success, he would have played with more confidence. He encourages others to have the same mindset in business—believing in their abilities and trusting that they have what it takes to succeed. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Stay consistent and resilient through the ups and downs, and never let setbacks shut you down — Andrew Sendejo Success in business comes from doing the small, seemingly trivial things consistently over time — Andrew Sendejo Confidence is key — believe in your ability to succeed, even when you're starting from scratch — Andrew Sendejo      

Personal brand growth is often misunderstood. Too many agents think it's about a logo or a type of social media. But at its essence, it's about your reputation and getting people to trust you at scale.    In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You'll learn exactly what it takes to put your brand on steroids and redefine the way you're seen online.    Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He'll be sharing game-changing insights you won't get anywhere else.    Elite Retreat is real estate's most exclusive high-level event of the year, and it's only open to Tom Ferry coaching members, so if you're interested in joining, schedule a growth assessment today!     

Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.Here are the 3 action items that Josh identified from this episode:Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...

Send Us a Text MessageAs podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presents to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301Chapters00:00 Introduction and Qualifications01:11 Amy's Entrepreneurial Journey08:08 Focusing on Your Expertise21:45 The Role of Compassion32:32 Final ThoughtsTakeawaysCourage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.Having a strong why is crucial for staying motivated and focused on your goals.Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

Join host Lou Diamond in this engaging episode of "Thrive Loud" as he connects with the remarkable Julie Winkle Giulioni, a bestselling author, sought-after speaker, and champion for workplace growth and development. Julie shares her extensive expertise in helping executives and leaders optimize their talent and potential within organizations. Julie delves into the critical importance of employee development and retention, exploring why many companies fail to prioritize their most valuable asset: their people. She discusses the myths and obstacles leaders face, offers insightful solutions for fostering a culture of continuous growth, and highlights the significant impact of effective communication within organizations. Listeners will gain valuable insights on: The disconnect between the professed value of employees and the actual investment in their growth. The crucial role of leadership in nurturing talent and improving retention rates. Real-world examples of how development impacts employee engagement and organizational success. Julie's unique methods for assessing and addressing development gaps in businesses. Whether you're an executive, leader, or someone passionate about workplace development, this episode provides tools, strategies, and motivation to elevate your organization and personal career. Don't miss out on this chance to learn from one of the best in the field!   ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Today's video is an interview I did last year with real estate broker, CEO, and founder of SERHANT., Ryan Serhant. We dive deep into demand creation and sales strategies to navigate the current market. I also share my thoughts on the importance of not judging yourself for micro losses when you have a lot going on in business at the same time. Hope you enjoy it!

In today's episode of the podcast, I am sharing a recent conversation with the incredible Chris Williamson. We discuss Content Creation for the sake of Audience Value and not just to flex. We also dive into the Evolution of Content Platforms such as YouTube, TikTok and other content platforms, Personal Development and Brand Growth, and so much more. this is a great one! I hope you all enjoy it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message