Podcasts about brand growth

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com Summary In this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans. Takeaways - Jay Williams transitioned from real estate to beverage with Freebird. - Authenticity and being true to oneself are key to success. - Building relationships is crucial in business. - Hard work can outpace talent in competitive fields. - Starting a business requires action over perfection. - Mistakes are valuable learning opportunities. - Resilience is essential for overcoming challenges. - Giving back to the community is a core value of Freebird. - Creating a brand with a soul resonates with consumers. - Networking and research are vital for new entrepreneurs. Chapters 00:00 Introduction to Jay Williams and Freebird 02:49 The Power of Authenticity and LinkedIn 05:38 Lessons from Family and the Importance of Hard Work 08:55 The Big Pivot: From Real Estate to Beverage 11:01 The Aha Moment: Starting Freebird 13:01 Finding a Niche in the Beverage Industry 15:05 Navigating the Beverage Landscape 19:24 Building a Team and Seeking Expertise 20:01 Understanding Your Strengths and Weaknesses 21:10 Finding the Right Partners 22:36 The Unique Selling Proposition of Freebird 24:02 Navigating Early Challenges 25:41 Commitment to Community and Philanthropy 27:15 Brand Growth and Market Positioning 28:34 Building a Brand with Soul 29:59 Future Aspirations for Freebird 32:20 Advice for Mid-Career Reinvention 33:53 Learning from Mistakes and Building Resilience 36:16 Authenticity in Leadership

We aren't really sure why more people aren't posting Trial Reels…In this episode of Community, Kristina and Maria are discussing how impactful a Trial Reels strategy can be for your Instagram, but also your marketing as a whole through leveraging the data it provides to understand how your audience thinks, feels and engages.They will encourage you to be experimenters with your content (without the risk or embarrassment) to try new things and test and refine more messages with Trial Reels.  Key takeaways include:What are Trial Reels are and how to use them as a business owner. How to experiment with Trial Reels to understand your messaging and your audience better.What mistakes to avoid when implementing your Trial Reels strategy.Analytics to look out for when posting Trial Reels.And more!Trial Reels are the ultimate low risk, high reward feature for you to use on Instagram to refine your message and grow your impact, don't miss out!Mentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingTry our Podcast Content MachineWork with The Social SnippetJoin The High Vibe Women Online CommunityDo Trial Reels work?Send me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Modern B2B marketing starts with deep curiosity. To outperform and outmaneuver the competition, marketing teams must navigate a rapidly evolving market research landscape to make faster, smarter decisions. They must lead with strategy, by being the voice of the customer, and by leveraging data that really moves the needle. So, how can B2B marketing teams strategically harness consumer insights to make more informed decisions that drive predictable, long-term business growth?That's why we're talking to Molly-Strawn Carreño (Director of Brand Growth, aytm), who shared her strategic framework on how to turn “data overload” into “decision velocity” using research. During our conversation, Molly emphasized the importance of modernizing market research to improve organizational decision-making. She also stressed the need for marketers to stay current, integrate AI tools, and maintain a customer-centric approach. Molly provided actionable guidance on how marketers could upskill in AI, consolidate data, and leverage tools like The Bridge - aytm's new tool - for efficient research. She also highlighted the value of continuous learning, staying ahead of changes, and maintaining human relevant in marketing strategies. Tune in to hear Molly's tactical advice for transforming raw data into high-velocity marketing initiatives.

Personal brand growth has become one of the most important factors in business visibility, influence, and long-term success. Whether someone is a founder, franchise executive, consultant, speaker, or entrepreneur, the ability to build trust and establish credibility online can dramatically impact opportunities, relationships, and business growth. Not long ago, a company website served as the primary digital representation of a business. Today, consumers, prospects, investors, employees, and partners often look far beyond a website before making decisions. They search social platforms, review content, evaluate thought leadership, and assess whether the people behind a business are visible, credible, and trustworthy. This shift has fundamentally changed how organizations approach marketing and communication. Modern audiences want more than polished advertising. They want access to the people behind the brand. They want insight into leadership, expertise, values, and experience. As a result, personal brand growth has evolved from a nice-to-have marketing tactic into a significant business asset. One of the biggest misconceptions surrounding personal branding is the belief that it is primarily about self-promotion. In reality, effective personal brand growth is often less about promoting oneself and more about creating value for others. The strongest personal brands are built through education, perspective, expertise, and storytelling that helps an audience solve problems, gain insights, or view challenges differently. Authentic storytelling plays a critical role in this process. Human beings are naturally drawn to stories because stories create emotional connections. Long before digital marketing existed, people learned through shared experiences, observations, and narratives. Today, storytelling remains one of the most effective ways to communicate ideas, establish credibility, and create memorable interactions. Business leaders who share lessons learned, challenges overcome, industry insights, and personal experiences often build stronger audience connections than those who focus exclusively on promotional messaging. This becomes especially important as digital platforms continue evolving. Many social media platforms no longer operate the way they did a decade ago. Content is increasingly delivered based on individual interests rather than solely on follower relationships. Algorithms prioritize relevance, engagement, and audience behavior. As a result, every piece of content becomes an opportunity to reach new audiences rather than simply communicating with existing followers. For business leaders, this creates both opportunities and challenges. The opportunity lies in the ability to reach highly targeted audiences organically through content that aligns with specific interests and needs. The challenge is that visibility can no longer be achieved simply by posting occasionally or maintaining a profile. Consistency, relevance, and quality have become increasingly important. Personal brand growth requires intentionality. Successful professionals often spend time identifying the questions their audience is asking, the challenges they face, and the topics that generate meaningful engagement. Rather than creating content for the sake of posting, they focus on providing useful information that supports their audience's goals and interests. This strategy also improves discoverability. Search engines, AI-powered tools, and social platforms increasingly reward content that answers questions, demonstrates expertise, and provides value. Businesses that consistently publish useful content often improve their visibility across multiple channels, helping potential customers find them during the research and decision-making process. Video content has become particularly important in this environment. Video allows audiences to experience a person's communication style, personality, expertise, and authenticity in ways that written content cannot always replicate. While blogs, articles, and written posts remain valuable, video often accelerates trust-building because it provides a more complete representation of the individual behind the message. Fortunately, creating effective video content has never been more accessible. Advances in technology have lowered production barriers, making it possible for business leaders to create high-quality content using equipment they already own. What matters most is not perfect production quality but clear communication, consistency, and value. At the same time, artificial intelligence continues reshaping content creation. AI tools offer significant advantages when used strategically. They can assist with brainstorming, content organization, research, editing, and efficiency. However, one of the biggest risks organizations face is allowing AI-generated content to replace authentic human perspective. Technology can support communication, but it cannot replace lived experience. Audiences recognize authenticity. They connect with unique viewpoints, personal stories, lessons learned, and genuine expertise. While AI can help accelerate content production, the most effective personal brands continue to be built on original thinking and authentic communication. This distinction may become even more important as AI-generated content becomes increasingly common. As more businesses automate content creation, authentic voices may become more valuable rather than less. Organizations and leaders who successfully combine technology with genuine human insight are likely to stand out in increasingly crowded digital environments. Consistency remains another critical factor in personal brand growth. Many professionals approach content creation with enthusiasm initially, only to lose momentum after a few weeks or months. Sustainable growth rarely comes from occasional bursts of activity. Instead, it typically results from consistent effort over time. A steady cadence of valuable content allows audiences to become familiar with a leader's expertise, perspective, and communication style. Over time, that familiarity builds trust. Trust creates credibility. Credibility creates opportunities. The leaders who benefit most from personal brand growth are often those who view content as a long-term investment rather than a short-term campaign. Each article, video, podcast appearance, interview, or social post contributes to a larger body of work that demonstrates expertise and reinforces authority within a particular industry or market. Personal brand growth is no longer reserved for influencers, celebrities, or public figures. Today's business environment rewards visibility, expertise, and authenticity. Founders, executives, consultants, franchise leaders, and entrepreneurs all have opportunities to build influence by consistently sharing valuable insights and communicating in ways that resonate with their audience. As digital platforms continue evolving, the organizations and individuals who combine authentic storytelling, strategic content creation, and meaningful audience engagement will be best positioned to build trust, expand influence, and create lasting business growth. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central across your favorite social media platforms and catch the replay on The Business Growth Show Podcast for more conversations with today's leading business experts, entrepreneurs, and growth-minded leaders. About Jess Parker Jess Parker is the CEO and Co-Founder of Parker Media, a content and social media agency that helps founders, entrepreneurs, franchisors, and business leaders grow their visibility through authentic storytelling and strategic content creation. With a background in broadcasting and media, Jess specializes in personal brand growth, social media strategy, content marketing, and founder-led thought leadership. She works closely with clients to develop authentic online voices, create meaningful audience engagement, and build influence across digital platforms while leveraging AI tools responsibly and effectively. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has generated more than a billion dollars in sales worldwide by helping companies attract loyal customers, increase visibility, and accelerate growth. As President and CEO of Prime Concepts Group, Inc., Ford has founded more than ten companies, authored five books, earned three U.S. patents, and advised organizations ranging from startups to Fortune 500 companies. A recognized expert in business growth, customer acquisition, leadership, franchising, and AI-driven marketing strategies, Ford helps businesses identify opportunities, improve performance, and achieve sustainable results. Learn more at ProfitRichResults.com and watch Fordify LIVE at Fordify.tv.

In this episode of Eden Exchanges, Nathan Hallehan shares how Swimart uses customer insights, data and ongoing optimisation to create marketing that connects with consumers and supports franchise owners across the network.

In this episode of Eden Exchanges, Nathan Hallehan shares how Swimart uses customer insights, data and ongoing optimisation to create marketing that connects with consumers and supports franchise owners across the network.

How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing. Guests: Brittany Ellam, Interim Global Head of Acquisition & Media, FitFlop Ashwin Singh, Media Strategy Director, Jellyfish Chapters: 00:00 – Intro: Why FitFlop is a ‘multiplier effect' case study 02:57 – FitFlop's story: from comfort innovation to global brand 04:46 – Hitting the performance plateau: shrinking baselines, falling CVR 08:00 – Jellyfish's diagnosis: mental availability, not demand, is the problem 12:59 – Funding brand without extra budget: cutting low-intent traffic 17:46 – The “dynamic replenishment loop” explained 22:17 – Build–Nudge–Connect: rethinking creative and social proof 29:35 – Results: +68% ROAS, +30% revenue and rising conversion rates 36:24 – Internal buy-in, learnings and advice for marketers For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit. They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly shares how to word your questions so people give you the truth instead of an aspirational highlight reel. Plus she calls out exactly where AI earns its keep in research (chewing through mountains of historic data, narrowing 50 options down to 3) and where AI face-plants (predicting the next weird trend, because no model saw tinned fish charcuterie boards coming). And she lays out the Marketing hill she'll die on: Marketing and sales have to work together, and good Marketers own the entire customer lifecycle, not just the second a lead converts. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Molly: LinkedIn: https://www.linkedin.com/in/molly-strawn Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Middleman sales structures consistently dilute the authentic connection between a broadcaster and their audience. As part of our Vintage Insights series, we are revisiting foundational conversations that remain highly relevant as the current media landscape demands you either own your brand or let a corporate conglomerate dictate your value. Today, we revisit our sit-down with Jon Williams, CEO and partner of 94-9 Radio, to dissect how he bypassed traditional broadcast limits by stepping out of the talent booth and becoming his own sales force.We get into the mechanics of running a 100 percent commission-based operation while protecting listener trust. The conversation covers the transition away from relying on Arbitron and Nielsen ratings toward securing direct CPG and vendor partnerships through strict category exclusivity. Jon shares his unique philosophy on authentic brand integration, detailing how melding his personal experiences with partner products drives higher ROI than traditional scripted spots.Foregoing a guaranteed salary to hunt for your own clients introduces severe financial risk and heavy daily pressure. The transition requires a ruthless commitment to turning down immediate revenue that does not align with your core brand identity. You will walk away from this conversation with a clear framework for auditing your own partnerships and an understanding of why intentionally limiting your exposure is the key to maintaining long-term business relevance.If you care about building brand equity, navigating retail vendor ecosystems, and mastering the art of authentic influence, you'll get a lot from this. Please subscribe to the channel and share this Vintage Insights replay with a founder or marketer who is trying to elevate their messaging. What is a difficult partnership or short-term revenue opportunity you have had to turn down to protect your long-term reputation?

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Amie Owen, Chief Client Officer at Flywheel. They explore how brands can connect with consumers through a stronger commerce strategy. Amie says marketers need to treat commerce as more than a media buy.She maps that idea across four pillars: media, creative, technology, and retail readiness. The conversation shows how those parts work together to shape the full purchase journey, from the first message to the product page and store shelf. She also explains why teams need shared goals, strong measurement, and better coordination.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measurement, and why scenario planning builds trust and defends budgets effectively, based on WARC's Multiplier Playbook research. Hosted by Ann Marie Kerwin. Guests: Mike Menkes, Group Senior Vice President, Analytic Partners Jason McNellis, Vice President, Commercial Analytics, Analytic Partners Ann Marie Kerwin, Americas Editor, WARC Chapters: 00:00 – Introduction: Welcome to The WARC Podcast 01:44 – Why CMOs struggle to secure brand investment 02:45 – The risks of over-focusing on performance metrics 03:46 – Are CMOs and CFOs speaking different languages? 06:58 – What “incrementality” really means for marketers 08:54 – Matching marketing metrics to CFO and investor language 10:40 – Inside the “doom loop” of last-click and search over-crediting 13:28 – Balancing brand building and performance marketing 14:26 – Why most brands overspend on performance media 18:08 – Redefining ROI and ROMI with finance 20:22 – Short-term vs long-term effects of marketing investment 22:52 – Proving marketing as a growth investment, not a cost 29:03 – Using scenario planning to defend marketing budgets 31:19 – Case study: Luxury retailer increases spend instead of cutting 33:07 – One action CMOs can take tomorrow with finance For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma de la Fosse. The WARC Podcast in Cannes is sponsored by Circana. Learn more at circana.com/warc   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.   Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Cannes Lion 2026 Coverage Center: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/   For a transcript of this episode click here: https://www.emarketer.com/content/podcast-kroger-precision-marketing-discusses-how-marketers-rethinking-brand-growth-strategies © 2026 EMARKETER   Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚data science, and Kroger's popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. https://www.krogerprecisionmarketing.com

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Edmonds.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Edmonds.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Edmonds.

On today's episode of the Sports Pundit Podcast, I'm joined by Jada Balster, CMO at Perk.Jada is a B2B marketing leader with more than 20 years of experience across companies including Epicor, S&P Global, and Adobe. Today she leads marketing at Perk, the all-in-one travel and spend management platform formerly known as TravelPerk.In this conversation, we explore how B2B marketing has evolved from a demand generation discipline into a brand-building function, and why Perk recently embarked on its biggest ever marketing investment through a company-wide rebrand. We discuss the role sport can play in accelerating brand growth, including why Perk selected the Audi Revolut Formula One team as its first major sports partnership, and how the company plans to stand out as Formula One continues to get noisier for incoming brands.Timestamps02:00 - Jada's Career Journey04:00 - TravelPerk Becomes Perk06:00 - Rebrand Rollout and Metrics10:00 - Why Sport and F1 Fit15:00 - Choosing the Audi Partnership24:00 - Integration Beyond the Logo27:00 - Activating Across Channels34:00 - What's Next for Perk

What happens when a skincare brand founded before social media becomes one of TikTok's biggest beauty success stories? Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.  From a TikTok video that saved a product from discontinuation to launching one of the brand's fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare company. He also reveals why his 101-year-old grandmother became one of the brand's most beloved creators and why the most successful campaigns often come from the people you least expect. Whether you're new to influencer Marketing or looking to change your strategy, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Jenna Law, Senior Director of Brand Marketing and Communications at Keke's Breakfast Cafe. Jenna is a powerhouse marketing leader who built Keke's marketing function from the ground up—transforming a beloved regional brand into a scalable, high-growth franchise system. With experience spanning creative agencies, Fortune 500 brands, and restaurant marketing, Jenna brings a unique perspective on what it takes to build a brand that resonates—and scales. In this episode, you'll learn: ✔️ How to build a brand from scratch (without losing its authenticity) ✔️ Why "generalists" often make the best leaders ✔️ The secret to turning a brand voice into a brand megaphone ✔️ How to lead through uncertainty and constant change ✔️ Why people-first thinking drives better marketing decisions ✔️ How strong teams are built through complementary strengths Jenna also shares powerful insights on leadership, confidence, and what it means to "bedazzle your own box"—a reminder to embrace your unique strengths rather than trying to fit into someone else's mold. If you're a franchisor, marketer, or leader navigating growth and change, this episode is packed with practical insights you can apply immediately.

Being a challenger brand in the highly competitive baby formula category is not for the faint of heart. To the contrary, at HiPP Organic it takes a lot of heart, built from the family founders who needed a formula that their own child could tolerate. They now own 7% of the formula milk category in the UK and growing. Emily Jones, Ecommerce Channel Controller at HiPP Organic, joined the podcast to walk us through the omnichannel journey that is intensely focused on the needs of the parents and carers that they strive to connect with, wherever and however they want.

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger's popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.Follow Barbara on LinkedIn at: https://www.linkedin.com/in/barbara-connors-10312810Follow Brian on LinkedIn at: https://www.linkedin.com/in/brian-dowey-079b018Follow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketingFollow KPM online at: http://www.krogerprecisionmarketing.comThey answer these questions:Please introduce yourselves and your roles at KPMWhat does genuine alignment between a CPG brand and a retailer actually look like in practice — versus the version of alignment that's mostly just a slide in a JBP deck?How does that reframe the way you think a brand team should walk into a retailer conversation, and what do most brands still get wrong?How do you help brands build a singular strategic framework that still gives each team the flexibility it needs — without creating chaos?Where do you see the biggest mindset shifts still required — on the brand side and on the retailer side — to make that evolution real?What are the most sophisticated users doing with it that the average user isn't — and what does ‘near real-time' insight access actually change about how brands plan?What are the two or three decisions that have to be locked in early for a joint brand-retailer strategy to actually deliver?How can brands use retailer insights to anticipate where preferences are going—not just report where they've been?In practical terms, what does true integration across data, insights, activation, and measurement look like — and where do you see brand teams still getting stuck?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What does it actually take to build a 3M+ personal brand while running a $250M company? In this episode, Natalie sits down with Leila Hormozi - COO of Acquisition.com - to break down the playbook for personal brand: how Leila built one of the top personal brands without making it her full-time job, why deprioritizing content was the move that finally made her brand compound, and the practical content systems (including how she really uses AI) that let her ship without burning out. Expect specific numbers, a counter-discourse case for personal brand in the AI era, and a content "double dip" framework you can install this week. If you've ever wondered whether building a personal brand is even worth it in 2026, or you're a founder trying to figure out how to ship content without it taking over your life, this episode is the operating system. Time Stamps: 00:00 - The personal brand strategy that grew 3M+ followers  01:43 - Why content compounded after she stopped trying so hard 06:24 - The mentor's "ham and garlic" rule for packaging 09:35 - Why your niche is "one of one" — the anti-niching case 15:36 - The AI rule that separates real brands from AI slop 18:50 - Why personal brand is MORE valuable in the AI era 24:15 - Inside the first 100% AI-driven sale at Acquisition.com 29:17 - The doubling-constraint scaling lens for personal brand 35:51 - The newsletter she built without writing a single word Resources + Links: Follow Leila Hormozi On Instagram: https://www.instagram.com/leilahormozi  Leila's Letters Newsletter: leilahormozi.com Pre-Order The Freedom-Based Business Method. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

In this episode of Retail War Games, I'm joined by Wayne Wu, General Partner at VMG Partners, for a deep dive into the 20-year evolution of the consumer brand ecosystem. Wayne shares his incredible personal journey—from being the son of an immigrant engineer in Houston to leading one of the most influential investment firms in retail—and explains why "hard work enables you to make your own luck". We discuss the true meaning behind VMG (Velocity Made Good) and how it serves as a nautical metaphor for navigating the "choppy seas" of brand building. Wayne pulls back the curtain on what VMG looks for in a portfolio brand, the shift from digitally native to pragmatic omni-channel strategies, and why the ultimate competitive advantage for any founder is the ability to evolve.

Why do inclusive brands grow faster — and why are so many companies still struggling to capture that growth? In this episode of the Frictionless Growth Marketing Podcast, Sonia sits down with Asha Shivaji and Jason Klein of SeeMe Index to break down the data behind modern brand growth — and what it reveals about the future of marketing. Using data from the 2026 Beauty Inclusivity Index, a global UN/Oxford-backed analysis, and AI-powered identity measurement across 700+ identity dimensions, this episode explores why brands that market more inclusively are outperforming competitors in growth, loyalty, and long-term relevance. The numbers are hard to ignore: Inclusive brands are growing 1.8x faster Inclusive advertising drives 16% higher long-term sales Loyalty increases by 15% Brands that fail to adapt risk long-term irrelevance But this episode goes beyond the data. We unpack: Why traditional audience segmentation and “melting pot” marketing strategies are failing How brands unintentionally create friction that pushes customers away The hidden cost of underrepresentation in advertising and customer experience Why consumers keep a “mental scorecard” of how brands show up over time What the SeeMe Index reveals about skin tone representation, age visibility, LGBTQ+ support, and identity gaps in beauty marketing Why customer experience must match the promise communicated in marketing How brands can use data to replace fear with clarity What it actually means to build a mosaic marketing strategy If you work in: growth marketing brand strategy customer experience multicultural marketing inclusive marketing consumer insights audience segmentation brand leadership …this episode will fundamentally change how you think about modern brand growth. Because the brands winning today aren't trying to market to everyone the same way. They're building brands that specific communities can clearly see themselves in — and designing experiences that reinforce that belonging consistently over time. SeeMe Index Beauty Index: https://www.seemeindex.ai/beauty Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/

How community drives brand growth—and why it only works when it's built into the customer experience. In this episode of the Frictionless Growth Marketing Podcast, I sit down with Carolina Moraes, Chief Marketing Officer at Zumba, to break down how one of the most recognized global fitness brands has turned community into a powerful growth engine over 25 years. But here's the nuance most brands miss: Community isn't something you create. It's something you earn. And it only forms when the customer experience is designed in a way that makes people feel like your brand was built for someone like them. From a growth marketing perspective, this episode explores what it really takes to drive sustainable brand growth, retention, and loyalty through community. We get into: Why community marketing strategy often falls short—and what actually makes it work How customer experience design drives retention, loyalty, and word of mouth The difference between building a brand community and simply creating a container for engagement How Zumba equips instructors to deliver a consistent, inclusive experience at scale Why representation isn't just a marketing tactic—it's an experience design principle The signal that you've built real community (hint: it happens without you) What most brands overlook about community as a growth lever If you're focused on growth marketing, brand growth, customer retention, and building a community that actually lasts, this episode will change how you think about what it takes. Because the brands that win don't build community first. They design experiences people want to belong to—and community becomes the outcome. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: sonia@soniaethompson.com Episode 203: Relevance Over Reach: The Growth Marketing Playbook for 2026 (Dense Bean Salad Girl Case Study) Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/203-relevance-over-reach-the-growth-marketing/id1604907821?i=1000750520486 Listen on Spotify - https://open.spotify.com/episode/3ZqA02lYQjliJX8S9U5yAy?si=9e980f38c2214882

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product itself, this conversation dives into the bigger picture: why scientific validation, quality standards, and strategic channel expansion are essential for long-term success.You'll learn how an aging global population is driving demand for cognitive health solutions, why most supplements lack meaningful testing, and how clinical studies can become a powerful differentiator in a crowded marketplace. Hank also breaks down the realities of launching a product in the U.S.—including the importance of direct-to-consumer channels, Amazon growth strategy, and the challenges of maintaining control over your brand.From leveraging existing distribution relationships to navigating unauthorized sellers on Amazon, this episode is packed with practical insights for founders, marketers, and anyone looking to build a trusted product brand.In today's episode of the Harvest Growth Podcast, we cover:Why scientific validation is critical in the supplement industryHow clinical studies can dramatically increase credibility and trustThe growing demand for brain health products driven by aging populationsWhat most supplement brands get wrong about proof and differentiationHow to successfully launch a product from overseas into the U.S. marketThe three core distribution channels: direct-to-consumer, retail, and professionalWhy Amazon is essential—but shouldn't be your only strategyHow to protect your brand from unauthorized sellers on AmazonThe role of quality, testing, and cultural standards in product developmentWhy products that truly work ultimately drive repeat customers and growthEXCLUSIVE OFFER FOR LISTENERSHank and his team are offering Harvest Growth Podcast listeners an EXCLUSIVE DISCOUNT on their official website:Visit https://www.dhdmed.com/Use promo code DBH2026 at checkout to receive 20% off your orderThis offer is available directly through their website, where you can explore their full product line and learn more about their science-backed approach to brain health.If you're building a supplement brand—or any product in a competitive category—this episode offers a clear roadmap for standing out through real results, strong positioning, and smart channel strategy.To learn more about Daiwa Health Development and their products, visit their website or search for their offerings online.Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue? Visit HarvestGrowth.com and set up a free consultation today!

Most buyer personas look complete — but they're missing a critical layer. And that gap shows up everywhere in your marketing. In this episode, we break down how incomplete buyer personas impact growth marketing performance — including brand growth, customer acquisition, and conversion — using real-world examples and real consumer reactions. Because when your personas don't fully reflect the people you want to serve, your marketing sends the wrong signals — and your ideal customers quietly opt out. This is a growth marketing problem — not just a messaging issue. You'll see how small decisions — from imagery and language to user experience — create friction that limits performance across your entire customer journey. And more importantly, you'll learn how to identify where your personas are falling short — and what to do to fix them so your growth marketing actually performs the way it should. In this episode: How incomplete buyer personas show up in your marketing Why small decisions send powerful signals to customers Real examples of missed conversions and lost customers How personas impact your growth marketing strategy A simple way to identify and fix persona gaps If this episode made you realize there may be gaps in your personas, the next step is to identify exactly where your marketing is creating friction. That's what the Friction Finder Growth Audit is designed to do. Learn more: frictionlessgrowthlab.com/frictionfinder or email me at sonia@soniaethompson.com

Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance. Takeaways Consumers are influenced by more sources than ever Information asymmetry is gone Trust is shifting from institutions to people and AI Attention is fragmented and declining Gen AI is now an influencer and gatekeeper Ad avoidance is a major barrier Economic pressure is reshaping buying behavior Traditional brand frameworks are no longer enough Emotional connection is now critical Brands must market to both people and machines Chapters 00:00 Introduction to the AdTechGod Pod and Joanna O'Connell 00:23 Why this conversation matters in today's media landscape 02:05 How consumer influence has evolved 03:18 The explosion of information 03:49 The death of information asymmetry 04:26 The new trust economy 04:59 Fragmented attention and digital overload 05:28 Gen AI as a new influencer 06:14 The reality of ad avoidance 06:25 Economic pressures shaping consumer behavior 08:05 What a brand means today 09:10 The growing disconnect between brands and consumers 10:33 Brand versus performance marketing tension 11:44 Rethinking the brand growth framework 11:58 The evolution of physical availability 13:06 The challenge of mental availability 14:10 Introducing emotional availability 15:53 Building real consumer connection 17:37 The new three-pillar brand model 18:11 Practical strategies for modern brands 19:56 Marketing to people and machines 20:09 Where brands should show up today 21:53 The rise of AI-driven discovery 22:24 Final framework and closing thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Byrne, SVP of Marketing at Crexendo, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's growth strategy, brand evolution, and continued momentum in the channel. Byrne highlighted Crexendo's strong positioning in the cloud communications space, driven by its NetSapiens platform and a partner-centric model that empowers service providers to build and scale their own offerings. He emphasized that marketing plays a critical role in supporting partner success, helping them differentiate in a crowded market and effectively communicate value to end customers. “Our focus is on enabling partners to grow—both through technology and through strong, consistent messaging,” Byrne said. The conversation explored how Crexendo is investing in brand awareness and partner enablement, providing tools and resources that help partners accelerate sales and expand their reach. By aligning marketing initiatives with partner needs, the company is creating a more cohesive go-to-market strategy. Byrne also noted the importance of community within the Crexendo ecosystem, where partners collaborate, share best practices, and contribute to ongoing innovation. This collaborative approach strengthens the overall value of the platform and helps drive sustained growth. As discussions at Channel Partners continue to focus on differentiation and partner-led growth, Crexendo is positioning its marketing and platform strategy as a foundation for long-term success in the evolving cloud communications landscape. Learn more about Crexendo: https://www.crexendo.com/

In today's episode, we're diving into the power of personal branding and why it's essential to take action on building yours now! Whether you're a business owner, entrepreneur, or simply navigating your professional journey, your personal brand is already being built, whether you realize it or not. In 2026, with social media, AI, and new business trends constantly evolving, showing up consistently is how people find you, trust you, and choose to work with you. So I'm breaking down why you need to stop avoiding the cringe and start embracing visibility, because it's not just for influencers, it's for anyone who wants to be found!Tune in to hear more about: • Why you already have a personal brand, even unintentionally • How showing up authentically helps you build trust and visibility with your audience • The real reason people choose to do business with other people • How to get over the cringe factor and start sharing your voice consistently • Practical steps to show up every day, from posting content to engaging with your audienceIf you've been putting off showing up and being visible, this episode is your wake-up call to step into your personal brand. Whether you're just starting out or looking to refine your presence, I'm sharing exactly how to do it with authenticity, confidence, and consistency. Time to take action and let people see the real you! I want to see your brand in action, send me a DM at @AlliArruda and what your goal brand goal is for this year!Mentioned:Podcast: Earn Your Happy with Lori Harder (Episode with Amy Sangster)Interested in 1:1 Coaching & Accountability: https://www.inspireandmove.ca/coachingGet on the Mentor Collective Mastermind waitlist:https://chrisharder.me/mentor Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

About JitinJitin Jaggi is the Managing Director of Circadia Skincare (SAMENA), leading the brand's expansion across Africa, the Middle East, South Asia, and Southeast Asia. Indian by nationality and UAE-based for nearly 35 years, his story blends deep regional roots with a global operator's mindset shaped by scaling businesses across multiple territories.Before skincare, Jitin spent 15 years building a licensed merchandise company from the ground up with his family, developing real-world experience in growth, hiring, processes, and partnerships. His move into professional skincare wasn't a “perfect plan” so much as a deliberate leap, backed by research, self-awareness, and the willingness to start again in a new industry.About This EpisodeIn this episode, Hilmarie speaks with Jitin about what it really takes to pivot industries without losing your confidence. Jitin opens up about imposter syndrome, why self-doubt can be healthy, and how a trusted inner circle keeps him grounded when decisions feel uncertain.They also dig into the business of professional skincare: separating trends from truth, the importance of education, and why partnerships in the region are built on trust, stability, and long-term value. It's a practical conversation for anyone building a career, a business, or a new identity, especially if they're standing right at the edge of change.Quotes6:16 - Time is a finite resource. So, the longer you take to become good at something, you're basically just letting a lot of your goodwill go to waste to the point where people don't have confidence in you. So, you need to find the right path and you need to keep questioning yourself on is this the right path? Because you might not have too many chances to keep correcting yourself.6:46 - I try to take lessons from our journey together when we were building up the previous business as well. And I ask them, you know, what are their opinions? I mean, I take everybody's opinions. In the end, I do what I feel is right because I have to live with that decision.7:22 - I think the self-doubt is going to keep coming in several times in your career. But as long as you have a good group of friends who keep you grounded, I think that's very important.10:25 - It's very fulfilling when you're able to create a business in which all parties make money. It's any business in which just a few of the stakeholders are benefiting it. That's not really a great business at all. So as long as everyone is actually benefiting from it and the consumer gets a great product, that's really something that Circadia helps to build.11:51 - For an aesthetic professional, the most important thing is going to be educating your customers and your consumers of these products into what is the right product for you and how do you stick with classic skincare that works for you day in and day out.13:55 – The founder was always very focused around not just educating people about the brand, but also about skincare in general, ingredient technology.20:29 - Fear and uncertainty are not necessarily a bad thing. It's your natural fight or flight response. It helps you evaluate the situation more critically.21:36 - You do have the ability to make a change and do something else that can help you move to where you want to be.24:34 – Leadership means putting your team before yourself.26:48 - Everyone's gonna lose at some point. It's just better to have done it a little earlier and learn from it.Useful LinksWebsite:https://www.circadia-samena.comThe Matrix Green Pill Podcast: https://thematrixgreenpill.com/Please review us: https://g.page/r/CS8IW35GvlraEAI/review

In this episode, I dive deep with Mats Georgson into the hidden mechanisms behind real brand growth. We challenge the old-school marketing belief that efficiency and loyalty are the keys, revealing why curiosity and finding new demand points matter so much more. Mats shares how most companies mistakenly focus on existing categories, missing opportunities to create psychological monopolies and outgrow their markets. We unpack the concept of 'demand point constellations' and show how brands like Uber and Spotify break through by redefining the playing field, not just optimizing what's already there. If you want to understand what truly drives exponential growth—and how to spot it—this conversation will reshape your perspective on brands and marketing strategy.

In this episode of Pathmonk Presents, Matt Carter, Director of Marketing at Napreva, shares how they approach growth in the highly sensitive chronic pain space. Napreva offers a plant-based supplement designed to help people struggling with long-term pain, but the real challenge lies in building trust with an audience that has been repeatedly let down. Matt breaks down how transparency, customer empathy, and honest messaging outperform traditional aggressive marketing tactics. He also dives into channel selection, why Facebook communities matter, and how aligning messaging with real customer experiences drives conversions. This episode is packed with practical insights for marketers navigating regulated industries and skeptical audiences.

In This Episode Your story is one of your most powerful business assets—but only if it is structured and used intentionally. In this episode, Adi Klevit interviews Bill Blankschaen, Founder of Story Builders, about how storytelling can be transformed into a repeatable system that drives connection, influence, and growth. Bill shares his journey from running a school to stepping into entrepreneurship, where he discovered that leaning into his own story was the key to unlocking new opportunities. Adi and Bill explore a critical distinction: while your story originates from you, it must be designed for your audience. Businesses often make the mistake of sharing their story without considering how it serves their customers. Bill explains how identifying your audience, understanding their challenges, and aligning your message to their needs creates a much stronger connection. The conversation also introduces Bill's structured, seven-step framework for building a brand story—from defining your origin and audience to identifying customer tension, presenting your solution, and driving action. The key takeaway is clear: storytelling is not just creative—it is a system that, when done correctly, becomes a scalable tool for communication, marketing, and long-term impact.  

Customer acquisition is getting more expensive — and less effective. CAC is rising. Paid channels are delivering diminishing returns. And many brands are investing more into growth marketing without seeing proportional results. But the problem isn't your channels. It's how your customer acquisition strategy is built. Most customer acquisition strategies rely on traditional models — awareness, consideration, conversion — or growth marketing frameworks like AAARRR. And while these models aren't wrong, they're incomplete. They assume customers evaluate options rationally. But behavioral science shows that's not how people actually make decisions. Customers decide quickly, using mental shortcuts — and one of the most powerful is identity: Is this for someone like me? In this episode, we break down: Why most customer acquisition strategies are underperforming The hidden flaw in traditional growth marketing frameworks How identity shapes customer decision-making and conversion Why brands lose customers before the funnel even begins The difference between “melting pot” and “mosaic” marketing How to reduce friction and improve conversion across your customer journey Real examples from brands like Netflix, Toyota, Walmart, and more If you want to improve conversion, lower CAC, and drive sustainable brand growth, your growth marketing strategy needs to align with how customers actually see themselves — and how their brains make decisions. Because customer acquisition doesn't start with your funnel. It starts with your "who." Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session: https://www.frictionlessgrowthlab.com/roadmapping/ Email Sonia: Sonia@soniaethompson.com

In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director - Greater China & North Asia, Reckitt), for a sharp conversation on building a premium baby-care brand focused on safe formulations and long-term trust with parents. Little Rituals started with just ₹50L and 3 baby oils and has now grown to a ₹23 Cr brand with a breakout sunscreen that did ₹12 Cr in revenue. Problems we solve in this episode: • Can a premium baby-care brand scale in India? • Should Little Rituals expand its product range? If you're building a D2C brand, consumer startup, or premium consumer product, this episode offers a practical look at the strategic decisions founders face while scaling a brand. Chapters: 00:00 Coming Up 01:22 Introduction 2:32 The Origin Story of Little Rituals 05:05 Growth Journey, Channels & Key Business Insights 07:07 How strong marketing drives brand growth11:35 How can a brand build trust? 23:13 How to Influence Consumers to Buy 26:26 At ₹40 Cr, what should you focus on? 37:28 Dark Store Selection, SKU Launch & Working Capital Planning 45:00 When and Why to Raise Funding 51:57 Key Expert Insights for Brand Growth 54:08 Closing Thoughts

Most brand growth strategies are built for customers who carefully evaluate their options. But behavioral science shows that's not how people actually make decisions. Customers' brains are wired to conserve energy, rely on shortcuts, and decide quickly. And when your brand strategy and customer experience don't align with that process, it creates friction — the kind that quietly reduces conversions, weakens engagement, and slows growth. In this episode, you'll learn: How System 1 and System 2 thinking shape customer behavior Why customer experience friction often starts in the brain — not the funnel How the brain uses shortcuts like social proof, familiarity, and identity cues Why “people like me” signals are critical to brand growth and customer acquisition How marketers misinterpret performance when customers don't respond immediately Why effort, relevance, and cultural understanding drive stronger customer loyalty And how misalignment between your growth marketing strategy and how customers actually think is costing you more than you realize If you want to improve conversion, strengthen customer relationships, and drive sustainable brand growth, you need to work with your customers' brains — not against them. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Nudge Podcast - https://www.nudgepodcast.com/ Phil Agnew on LinkedIn - https://www.linkedin.com/in/phill-agnew/

Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins The Hospitality Hangout to share his expertise on the booming non-alcoholic beer market and its impact on the hospitality industry. Discover how Athletic Brewing has grown into a leading brand by reshaping drinking culture and innovating within the beverage segment. Katz dives into brand growth strategies, evolving consumer preferences around wellness and socializing, and the important role of hospitality partnerships in scaling a modern beverage brand. This episode offers valuable hospitality insider insights for restaurant operators, hospitality executives, and anyone interested in hospitality leadership and restaurant growth strategies. Tune in to learn how industry trends are shaping the future of alcohol alternatives in the restaurant and hospitality business. Episode Credits:Sponsored by: DirecTVProduced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: GrodMediawww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

General market marketing is limiting your brand growth. Here's what the data actually shows—and what smart brands are doing instead. Myles Worthington (CEO, WORTHI; former Netflix Head of Global Audiences) breaks down why identity-based customer segmentation drives better conversion rates and sustainable growth than traditional mass marketing approaches. In this growth marketing strategy session, discover: The mosaic vs. melting pot framework: why preserving customer identity increases market reach How to build marketing infrastructure (not one-off campaigns) for customer loyalty Real examples: Netflix's Con Todo, Bumble's Love Letters to Black Women, Google's Gemini strategy Why $7 trillion in buying power goes untapped with general market strategies The authenticity equation: customer intimacy + cultural fluency = brand growth If you're a CMO or growth marketer looking to improve customer acquisition and conversion rate optimization through better customer segmentation—this episode delivers the playbook. What's slowing your brand's growth? Take the quiz: www.frictionlessgrowthlab.com/quiz Find Myles: worthi.com Myles on LinkedIn: https://www.linkedin.com/in/mylestw/

At a time when retail is being reshaped by technology, generational shifts and changing expectations around authenticity, understanding the consumer has never been more critical. Jennifer Yue, senior vice president of strategy and consumer insights at Coach and Tapestry, joins this episode of Retail Gets Real to share how deep listening and human-centered insight are driving growth at one of the world's most iconic luxury brands.(00:00:00) From investment banking to consumer insight leadership(00:04:26) Why growth starts with the people who are not buying(00:08:40) Turning human insight into a competitive advantage(00:15:02) Why physical retail is becoming more important again(00:17:28) What keeps a long retail career exciting(00:19:22) The future of retail is both digital and deeply human(00:21:02) Why curiosity is a leadership advantage in retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 378: How Coach captivates consumers with visual storytelling• 401: How Old Navy is building opportunity at scale• 360: How Kendra Scott's ‘fashion-for-philanthropy' vision transforms communities

Is your brand built to survive the next five years or just the next quarter? Sean Frank, CEO of Ridge, and co-host Katy Mimari, Founder and CEO of Caden Lane, sit down with Taylor Holiday, CEO of Common Thread Collective, to reflect on the wild ride from 2020 to 2025 and what it means for the road ahead. Together, they unpack what worked, what failed, and what they'd do differently as operators who've built and scaled brands through one of the most volatile decades in e-commerce history. The conversation covers how AI is quietly reshaping creative production and how unchained AI outperforms humans in head-to-head studies. Taylor breaks down why TikTok Shop is essentially an affiliate Ponzi scheme but still an arbitrage opportunity. Sean reveals his new supplement brand and the logic behind launching new brands every year, while Katy shares how wholesale is really just training wheels for her ultimate goal of owned retail. Finally, all three dig into the Four Peaks framework — a practical, steal-worthy strategy for engineering conversion spikes and clearing your funnel all year long. Powered ByFulfilhttps://bit.ly/3pAp2vuRichpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescAftersellhttps://9ops.co/4i3bb5Postscripthttps://9ops.co/postscriptOperators Newsletterhttps://9operators.com/

When Bad Bunny took the stage at the Super Bowl Halftime Show, it wasn't just a performance — it was a masterclass in modern brand growth. In this episode, we break down why Bad Bunny's halftime show resonated so deeply with audiences — and what brand leaders, CMOs, and growth marketers should learn from it. Because this wasn't just about music. It was about: Cultural relevance Identity-driven marketing Audience intimacy And building brands that reflect the communities they serve Too many brands chase growth through scale alone. But Bad Bunny's moment on one of the world's biggest stages revealed something more powerful: growth today belongs to brands that understand culture, represent real people, and remove friction between identity and experience. If you're a marketing leader navigating: Slowing ROI Fragmented audiences The limits of traditional growth marketing Or the tension between scale and relevance This episode will show you why cultural alignment — not just campaign optimization — is the blueprint for brand growth today. What's slowing your brand's growth? Take the quick assessment to find out (and what to do next): www.frictionlessgrowthlab.com/quiz

On this episode, David Wellisch, Co-Founder and CEO of Collage Group, talks to Sima Vasa about cultural intelligence as a measurable driver of brand relevance, growth and purchase intent. David shares his path from AOL and private equity to founding Collage Group. He explains how understanding consumer values, linking insight to activation and leveraging proprietary data and AI helps brands drive meaningful business outcomes. Key Takeaways: 00:00 Introduction.03:15 Identifying demographic shifts creates massive entrepreneurial opportunities.06:43 Marketers must link cultural insights to shareholder value.09:44 Targeting consumer values is more effective than demographics. 13:31 AI makes proprietary data sets massively more discoverable. 17:03 Understanding the why allows for better business strategy. 20:54 Successful companies solve problems rather than just selling. Resources Mentioned: Collage Group | Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Unlock the Future of Brand Growth Discover what's changing fastest in how brands grow today, straight from industry leaders who are shaping modern commerce. The RETHINK Retail Podcast takes you behind the scenes of marketplace strategies, ecosystem-driven growth, and omnichannel success. Learn from the expertise of Tim Derner of Authentic Brands Group and Remington Tonar of Cart.com as they explore: - Marketplace acceleration: How Amazon, TikTok Shop, and global platforms are driving brand expansion. - Ecosystem advantage: Why combining brands, IP, talent, entertainment, and retail partnerships creates outsized impact. - Omnichannel pitfalls: The most common traps brands fall into when trying to be everywhere at once. - AI in operations: Where automation and intelligence are quietly improving efficiency without being the headline. Whether you're a brand manager, retailer, or commerce innovator, this episode provides actionable insights to help your brand scale globally, simplify operations, and stay ahead of the competition.

Modern marketing excels at personalization — until it reaches one consistent area where many brands still break down, costing them growth and frustrating customers in the process. In this milestone episode, Sonia Thompson explores The Glitch in Modern Marketing — and why brands that are otherwise sophisticated in growth marketing and customer acquisition often hesitate, stall, or retreat when identity enters the picture. Marketers know how to tailor products, experiences, and messaging by behavior, lifecycle stage, and preferences. But when personalization intersects with human identity, that rigor often disappears — replaced by assumptions and a return to “general market” thinking. This episode breaks down: Why identity shapes how customers decide what's “for someone like me” How general market marketing quietly creates friction and lost sales Why asking customers to adapt is no longer a neutral choice And how integrating identity completes personalization — instead of complicating it If growth feels harder than it should, this episode will help you see what's been missing — and how to fix it. Find out what's slowing your growth: www.frictionlessgrowthlab.com/quiz

Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What's the worst Amazon seller tip you've ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon's Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What's Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Many brands are finding that the growth strategies that once worked aren't delivering the same results anymore. In this episode, Sonia Thompson breaks down the marketplace shifts reshaping brand growth strategy in 2026 and beyond — and why traditional growth playbooks are falling flat. From trust becoming a real constraint on growth, to discovery happening in entirely new ways, this episode explains what's changed in the market — and what brands need to do differently to grow today. If your brand's growth feels harder than it used to, this episode will help you understand why — and how to adapt your brand growth strategy for the market we're actually in. Take the Frictionless Growth Quiz to identify where your brand may be creating hidden friction: frictionlessgrowthlab.com/quiz Also mentioned in this episode: Episode 198: The Growth Strategy Behind Crayola's Global Initiative Engaging 17 Million Kids | Brand Strategy and Customer Acquisition Case Study - https://www.frictionlessgrowthlab.com/brand-ecosystem-crayola/

Want to grow your brand and stand out in today's AI-driven world? In this episode, Rich Somers sits down with content strategist Brandon Fortino to unpack 8 powerful strategies—from clip farming and AI avatars to split-testing, repurposing, and hosting in-person events that build real trust.Whether you're a creator, entrepreneur, or brand builder, these tactics will help you build an authentic, high-impact presence both online and offline.Topics Covered:Clip farming for viral reachCloning yourself with AISplit-testing like the prosStrategic content repurposingTrial Reels for new audiencesOmnipresence across platformsHosting meetups that build communityWhy authenticity always winsStart now. Stay consistent. Play the long game.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Brand growth today depends on avoiding the marketing mistakes that quietly erode trust, relevance, and customer loyalty. In this episode of Frictionless Growth Marketing, Sonia Thompson breaks down the biggest marketing mishaps of 2025 and the critical lessons they reveal about brand growth, customer expectations, and modern marketing strategy. Drawing from real-world brand backlash and high-profile missteps, you'll learn how friction shows up in messaging, brand decisions, and customer experiences — and why those mistakes matter more than ever in today's values-driven, identity-rich market. This episode explores: • What 2025's biggest marketing mistakes reveal about brand growth • How misaligned messaging creates friction across the customer journey • Why trust, cultural relevance, and clarity are non-negotiable in modern marketing • What marketers must do differently to grow in 2026 and beyond If you want to build sustainable brand growth — without repeating the mistakes that cost other brands trust and traction — this episode will help you see what's really holding growth back, and how to move forward with clarity and confidence. Not sure where friction is holding your growth back? Take this quick quiz to see your biggest opportunities — and get matched with the podcast episodes you need most to eliminate friction that's slowing your growth: https://www.tryinteract.com/share/quiz/6945aaa3000543001536b23b