Podcasts about brand growth

Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What's the worst Amazon seller tip you've ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon's Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What's Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Many brands are finding that the growth strategies that once worked aren't delivering the same results anymore. In this episode, Sonia Thompson breaks down the marketplace shifts reshaping brand growth strategy in 2026 and beyond — and why traditional growth playbooks are falling flat. From trust becoming a real constraint on growth, to discovery happening in entirely new ways, this episode explains what's changed in the market — and what brands need to do differently to grow today. If your brand's growth feels harder than it used to, this episode will help you understand why — and how to adapt your brand growth strategy for the market we're actually in. Take the Frictionless Growth Quiz to identify where your brand may be creating hidden friction: frictionlessgrowthlab.com/quiz Also mentioned in this episode: Episode 198: The Growth Strategy Behind Crayola's Global Initiative Engaging 17 Million Kids | Brand Strategy and Customer Acquisition Case Study - https://www.frictionlessgrowthlab.com/brand-ecosystem-crayola/

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Eric Franco, a former SABMiller colleague, recently Chief Sales & Marketing Officer at Brewdog USA and entrepreneur who started as a bar owner, joins for a discussion validating core bottom-up principles through battlefield experience.Working long days running his own bar before selling for global brands, the conversation confirms what becomes clear through market observation: everyone agrees on bottom-up methodology in theory, but execution fails when immediate gratification culture, social media distortion, and funding pressure collide with foundational discipline.The discussion explores patterns visible across markets: brands hiring VPs before mastering founder-led selling, Target distribution forcing unsustainable multi-state expansion, and burning retail relationships in concentrated markets.Eric's owner-operator perspective adds depth to the systematic approach to channel selection, geographic expansion, and the three-year foundation period required before authentic scaling becomes possible. ​Timestamps00:00 Introduction and Catching Up01:11 Defining 'Bottom Up' in Brand Building04:36 Challenges in Brand Growth and Market Expectations09:41 The Importance of Local Market Mastery15:16 Balancing Big Opportunities with Realistic Growth32:02 Final Thoughts and Wrap-Up This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com 

Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L'Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

Nate Fowler, CEO of Long John Silver's, joins Hospitality Hangout live from RFDC in Las Vegas to share insider insights on revitalizing a 56-year-old restaurant brand while maintaining its core identity. This episode dives deep into hospitality trends, focusing on how technology, loyalty programs, and strategic partnerships drive growth and innovation in the restaurant industry.Nate discusses his unique approach to leadership shaped by his background in banking and finance, exploring unit economics and franchise growth during a pivotal turnaround. Listeners will learn about the brand's investment in technology, including a new mobile app, and creative marketing tactics like the chicken-focused logo stunt that reignited customer interest.The conversation also covers franchisee economics, procurement strategy, and the significance of partnerships with companies like Foodbuy for improving cost structures and attracting new franchisees. Packed with valuable hospitality industry insights, this episode is a must-listen for food service professionals, emerging restaurant brands, and anyone interested in the future of hospitality innovation. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to grow your brand and stand out in today's AI-driven world? In this episode, Rich Somers sits down with content strategist Brandon Fortino to unpack 8 powerful strategies—from clip farming and AI avatars to split-testing, repurposing, and hosting in-person events that build real trust.Whether you're a creator, entrepreneur, or brand builder, these tactics will help you build an authentic, high-impact presence both online and offline.Topics Covered:Clip farming for viral reachCloning yourself with AISplit-testing like the prosStrategic content repurposingTrial Reels for new audiencesOmnipresence across platformsHosting meetups that build communityWhy authenticity always winsStart now. Stay consistent. Play the long game.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Brand growth today depends on avoiding the marketing mistakes that quietly erode trust, relevance, and customer loyalty. In this episode of Frictionless Growth Marketing, Sonia Thompson breaks down the biggest marketing mishaps of 2025 and the critical lessons they reveal about brand growth, customer expectations, and modern marketing strategy. Drawing from real-world brand backlash and high-profile missteps, you'll learn how friction shows up in messaging, brand decisions, and customer experiences — and why those mistakes matter more than ever in today's values-driven, identity-rich market. This episode explores: • What 2025's biggest marketing mistakes reveal about brand growth • How misaligned messaging creates friction across the customer journey • Why trust, cultural relevance, and clarity are non-negotiable in modern marketing • What marketers must do differently to grow in 2026 and beyond If you want to build sustainable brand growth — without repeating the mistakes that cost other brands trust and traction — this episode will help you see what's really holding growth back, and how to move forward with clarity and confidence. Not sure where friction is holding your growth back? Take this quick quiz to see your biggest opportunities — and get matched with the podcast episodes you need most to eliminate friction that's slowing your growth: https://www.tryinteract.com/share/quiz/6945aaa3000543001536b23b

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 20261. Instant credibilityEarned media positions you as a trusted expert faster than almost any other strategy.2. Built-in expansionPress introduces your brand to entirely new audiences who would have never found you otherwise.3. SEO + discoverabilityMedia coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you.4. ACCESS & Compounding growth opportunitiesPress opens the door to collaborators, customers, partners, and investors—and compounds over time, similar to long-term investing.5. Unshakable trustCredibility from press acts as a growth accelerator for every other marketing and sales strategy you're running. Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how digital marketing and physical design intersect to create powerful brand experiences through interactive display technology.Joining us is Shixiu Gao, Digital Marketing and E-Commerce Specialist at Armodilo Display Solutions, a Canadian leader known for its high-quality tablet terminals and custom interactive display stands. Shixiu shares how Armodilo connects digital strategy with physical touchpoints to elevate customer engagement and business growth.Key Highlights:Innovative Display Solutions: How Armodilo's Canadian-made tablet enclosures and kiosks enhance brand presence and user experience. Customer Experience Impact: Why interactive displays improve check-ins, product discovery, and engagement across industries. Data-Driven Marketing for SMBs: How small businesses can use kiosks, QR codes, and low-cost analytics tools to boost sales. Product Innovation with REVI: How the new wall-mounted tablet housing elevates smart automation and modern environments. Creativity Meets Technology: How combining design, hardware, and analytics drives Armodilo's growth strategy.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Dots Oyebolu speaks with Eric Montgomery, Founder of The Podcast Haven. Eric shares how he moved from music and voiceover engineering into building a podcast production company. He explains why brands should focus on niche audiences, how company culture shapes a show and why host choice matters. He also reflects on creativity, experimentation and the discipline required to deliver high-quality audio in a crowded podcast market.Key Takeaways:00:00 Introduction.08:59 A focus on the right audience guides how a show develops.13:53 Internal culture strongly shapes the identity of branded shows.16:56 Listeners often form a sense of personal connection with hosts.20:18 Experimenting with new creative approaches supports growth.21:47 Thoughtful use of audio elements reinforces overall identity.29:45 Commitment to quality work requires ongoing discipline.32:10 Long-term effort is essential for building strong professional skills.37:38 Preferences for audio or video formats influence how content is consumed.Resources Mentioned:Eric Montgomeryhttps://www.linkedin.com/in/eric-montgomery-69344a39/The Podcast Haven | LinkedInhttps://www.linkedin.com/company/the-podcast-havenThe Podcast Haven | Websitehttp://www.thepodcasthaven.comClipped Podcasthttps://thepodcasthaven.com/clipped-podcast/Upworkhttps://www.google.com/aclk?sa=L&ai=DChsSEwifnO2W0P6QAxW8ktYIHU5CMCwYACICCAEQABoCdGw&ae=2&aspm=1&co=1&ase=2&gclid=CjwKCAiA8vXIBhAtEiwAf3B-g5_1zq-k4ucBRchwjEBqNwPnMgrWoLl2QjbZ6Jr5bRRm6DeW_dtuehoC0Y0QAvD_BwE&cid=CAASZeRoWHrR_KRW_Fu5FMenlnkTlbi0WnZX8wiGWpa-aJ1iqTn0oVUqkr_7ndOpJJBDfgTFDcLxqvBNHM2nkHAmuccXhNszOiNw4GQGigCd-zHINP4903FbX06wdM8lmezCitgr3JOk&cce=2&category=acrcp_v1_35&sig=AOD64_2_EdJLMpaHdL--ZaG3sNWrYGzs8g&q&nis=4&adurl&ved=2ahUKEwjmrOeW0P6QAxWucvUHHcLoBQcQ0Qx6BAgMEAEApple Podcastshttps://podcasts.apple.com/us/homeInsightful Links:https://www.linkedin.com/pulse/data-driven-power-branded-podcasts-poddster/https://blog.eonetwork.org/2023/11/4-benefits-of-a-branded-podcast-and-why-nows-the-time-to-launch-yours/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Most brands try to eliminate waste.This episode explains how this approach is limiting.We break down Positive Wastage, how it shows up in practice, and why it repeatedly drives brand growth, marketing outcomes, and long-term relationships, even when not intentionally planned for.Your co-hosts are:- Brand Strategist - Jack Ferguson.- Brand Identity Designer - Tutai Marongere.In this episode:Jack shares how positive wastage shows up when you build things without forcing outcomes including meetups that weren't profitable, and being truly social on social media.Tutai shares how attending a rain-soaked business event trying to sell logos led to a complete reframe on his entire business creating far greater value than the original goal.Jack shares how brand growth often comes from indirect exposure rather than being directly engaged with, using examples like Tony Hawk's Pro Skater soundtracks, Play-Doh's smell, and default system sounds to explain how salience is driven.Tutai shares how a two-minute human interaction on his first day at a job turned into years of client work and ultimately introduced him to Jack.Jack and Tutai discuss how being overly outcome-focused kills upside, and how openness and participation creates brand growth that cannot be planned but can be allowed for.Helpful Links:- Find Jack on LinkedIn here- Find Tutai on LinkedIn here - Visit Jack's personal website here- Follow The Push on LinkedIn here- Find The Push on YouTube here- Follow The Push on TikTok here - Follow The Push on Instagram here- Visit The Push website here 

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Send us a textIn this deeply honest and necessary conversation, I'm joined by former lawyer turned sustainable fashion founder and brand strategist Katey Harris to unpack what's really happening beneath the surface for small business owners right now.We dive into:- Why small businesses are burning out at record levels- The real impact of comparison with big corporations- Why price and convenience are killing local communities- The myth of “hustle = success”- How brand, values, and community connection are actually your biggest competitive advantage- The difference between sustainable vs regenerative business- Why so many founders are exhausted by content creation and AI-driven marketing- And how to redefine success on your own terms—without losing your health, relationships, or identityThis episode is for business owners, consultants, creatives, and leaders who are tired of the grind-for-the-sake-of-the-grind and are craving a more human, connected, and sustainable way to build success.If you've ever thought:“I didn't start a business to become a content creator,”“I'm exhausted by the pressure to scale,” or“There has to be another way to do this…”This episode will land.  Connect with Katey here:www.theotherconsultants.com.auhttps://www.instagram.com/classickatey/https://substack.com/@classickateySupport the showEnjoying the podcast? Don't forget to follow for more episodes packed with insights on growth, change, and living a more fulfilling life. Got a thought or story to share? Reach out via Instagram at @j_.leigh , on LinkedIn at Jess Jasch, or https://j-leigh.com.au/ - I'd love to hear from you!Interested in booking a free consult to discuss wellbeing consulting, or embodied leadership coaching for you or your team? Book your time here: https://calendly.com/jess-jasch/book-zoom-now

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In the latest episode of the Sleeping Barber Podcast, Marc Binkley and Vassilis reflect on their conversation with Jane Ostler Chief Insights officer at Kantar.Marc and Vassilis discuss the challenges brands face in a rapidly changing environment, particularly focusing on the impact of AI on branding and marketing strategies. They explore the concept of 'sea of sameness' in branding, the importance of distinguishing between trends and strategy, and the unique challenges faced by small brands. The conversation emphasizes the need for strategic clarity and the irrefutable principles of brand growth, regardless of technological advancements.You won't want to miss it!Takeaways:AI can contribute to a sea of sameness in branding.Brands must avoid dullness and strive for uniqueness.Understanding the difference between strategy and tactics is vital.Small brands face unique challenges in acquiring customers.Brand growth principles remain constant despite changing technologies.Trends should not replace core marketing strategies.Strategic clarity is essential for effective marketing execution.Small brands should focus on encouraging customer switching.The market is constantly changing, requiring adaptability.Innovation is crucial for brand differentiation.Chapters00:00 - Introduction to the Podcast and Themes00:55 - The Sea of Sameness and AI's Role08:30 - Trends vs. Strategy in Marketing14:15 - The Unique Challenges of Small Brands19:54 - Core Principles of Brand Growth

On this week's episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated stakeholder pushback to rebuild Barilla's consumer segmentation, why trust and empathy are the real drivers of insights impact, and how Gen Z, AI, and shifting food trends are reshaping the future of the category.

Jane Ostler, Chief Insights Officer at Kantar, joins V and Marc to discuss 20 years of BrandZ data and what it reveals about brand growth. We explore the Meaningful, Different, Salient framework, why relative difference beats absolute uniqueness, and how marketers can separate strategic principles from tactical noise. Jane explains how small brands can compete without massive budgets, why trends shouldn't replace strategy, and how AI risks creating a "sea of sameness." From the Blueprint for Brand Growth to 2026 marketing trends, this conversation challenges conventional thinking about differentiation and brand building.Speaker BioJane Ostler is Chief Insights Officer at Kantar, where she leads the global BrandZ study, now in its 20th edition. She was a lead author of the Blueprint for Brand Growth, a comprehensive analysis based on billions of data points that established the Meaningful, Different, Salient (MDS) framework. Jane oversees Kantar's research into brand equity, marketing effectiveness, and consumer behaviour, producing reports including Marketing Trends 2026, Media Reactions, and Outstanding Innovation. Her work proves that strong brands consistently outperform stock market indices and that brand equity has measurable financial value. Chapters[00:00] Introduction: Relative difference vs. absolute uniqueness[01:34] The Meaningful, Different, Salient (MDS) framework[03:50] Four principles of brand growth from the Blueprint[05:56] Trends vs. principles: Understanding the difference[08:24] Should marketers stop chasing trends?[10:45] Current marketing trends for 2025-2026[15:30] AI visibility strategy and LLM optimization[22:15] How to measure marketing effectiveness[28:40] BrandZ Top 100 brands insights[38:46] Can small brands compete with limited budgets?[43:43] The "sea of sameness" risk from AI[45:07] Where to learn more about Kantar's researchReferencesBrandZ 2025 Report (20th Edition)https://www.kantar.com/inspiration/brands/brandzAnnual ranking of the world's most valuable brands with comprehensive brand equity analysisBlueprint for Brand Growthhttps://www.kantar.com/inspiration/brands/blueprint-for-brand-growthKantar's comprehensive study analyzing billions of data points on what drives brand growth, including specific guidance for small brandsMarketing Trends 2026https://www.kantar.com/inspiration/campaigns/marketing-trends-2026Data-backed analysis of emerging marketing trends including creators, AI visibility, and experiential marketingMedia Reactions Reporthttps://www.kantar.com/inspiration/advertising-media/media-reactionsResearch on media channel effectiveness and consumer responseOutstanding Innovation Reporthttps://www.kantar.com/inspiration/innovation/outstanding-innovationAnalysis of innovation strategies and...

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart's first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today's dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV's Inspire 2025 event.Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/Follow WDV on LinkedIn at: https://www.linkedin.com/company/walmartdataventures/Follow WDV online at: https://www.walmartdataventures.com/Here's what we discussed:CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:10 From Grounded Strategy to Spanx07:43 "Darden's Rigorous Hiring Process"11:11 "Sticking to Your Mission"15:22 Navigating Big O Tires' Evolution17:37 "Adapting in Marketing Leadership"20:48 Leadership Growth Through Team Building25:19 "Listening Leads to Leadership Success"29:08 Hub-and-Spoke Market Strategy31:47 "Start by Serving Others"33:44 "Better AT: Year-End Insights"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Send us a textThis week, I'm talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses.Anthony and his wife April have quadrupled their company's revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honors eight years in a row. But the real story is how they did it, through heart leadership.We unpack what heart-led leadership really looks like, why vulnerability and communication are the most powerful leadership tools, and how this philosophy applies whether you're a CEO, a small business owner, or a team of one.What You'll Learn[03:57] How Anthony went from family business to people-first CEO [05:45] The secret behind Footers Catering's long-term success and retention [07:10] What heart leadership really means and why it matters now [10:00] Why everyone is a leader, no matter your title or team size [13:44] How emotional intelligence builds stronger businesses and cultures [16:29] The link between leadership, authenticity, and social media presence [20:45] The four convictions of heart leadership: Lead, Love, Mibe, and Vibe [24:35] How communication can transform culture and client relationships [27:58] Why small, 1% improvements lead to exponential growth [30:23] How to protect your culture and surround yourself with the right people [35:00] What to expect from the 2025 MIBE Summit for hospitality leadersThis Week's ChallengeThis week, I challenge you to reflect on how you're showing up as a leader in your business. Ask yourself: Am I leading with heart? Am I communicating clearly? Am I making small, consistent improvements every day?Then share one way you're committing to lead with more authenticity this week and tag me @elizabethmarberry, I'd love to celebrate it with you.Links + Resources MentionedJoin the MIBE Summit: themibe.com/summitFollow MIBE on InstagramConnect with Anthony on LinkedIn: Anthony Lambatos CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans.Takeaways- Jay Williams transitioned from real estate to beverage with Freebird.- Authenticity and being true to oneself are key to success.- Building relationships is crucial in business.- Hard work can outpace talent in competitive fields.- Starting a business requires action over perfection.- Mistakes are valuable learning opportunities.- Resilience is essential for overcoming challenges.- Giving back to the community is a core value of Freebird.- Creating a brand with a soul resonates with consumers.- Networking and research are vital for new entrepreneurs.Chapters00:00 Introduction to Jay Williams and Freebird02:49 The Power of Authenticity and LinkedIn05:38 Lessons from Family and the Importance of Hard Work08:55 The Big Pivot: From Real Estate to Beverage11:01 The Aha Moment: Starting Freebird13:01 Finding a Niche in the Beverage Industry15:05 Navigating the Beverage Landscape19:24 Building a Team and Seeking Expertise20:01 Understanding Your Strengths and Weaknesses21:10 Finding the Right Partners22:36 The Unique Selling Proposition of Freebird24:02 Navigating Early Challenges25:41 Commitment to Community and Philanthropy27:15 Brand Growth and Market Positioning28:34 Building a Brand with Soul29:59 Future Aspirations for Freebird32:20 Advice for Mid-Career Reinvention33:53 Learning from Mistakes and Building Resilience36:16 Authenticity in Leadership 

Justin Nimergood dives deeper into the strategies that fueled his transition from corporate sales to real estate leadership. He discusses how to identify high-value opportunities, delegate effectively, and structure a team that can operate independently while still delivering exceptional results. His approach emphasizes efficiency, letting him focus on activities that drive revenue while empowering his agents to succeed on their own. The episode also explores the mindset shifts required to scale a business sustainably. Justin shares how he avoids common pitfalls like the founder's trap, builds a strong company culture, and leverages technology and social media to amplify reach and influence. Listeners will walk away with actionable tactics for growing a resilient business, creating a clear vision, and positioning themselves as leaders in their industry. Quotes: “If it's not a commission-generating activity, I don't do it.” “Build a team so strong you can step away and the business thrives.” “You have to seek outside help to scale your business.” Resources: Follow Justin Nimergood on Instagram Connect with Justin Nimergood on LinkedIn Live Life From The Inside Out ALWAYS

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today, we're joined by Seth Waite, Founder and Buyer Psychologist at Schaefer, where he helps CPG and food and beverage brands unlock growth by digging into the real reasons people buy.In this episode, we cover:Why knowing your customer via demographics isn't enough - the shift to behaviors, motivations, and jobs-to-be-done.How to build a "Why People Buy Pyramid" for your brand and map messaging across basic needs, emotional values, personal growth, and community.How to recognize true product-market fit in a DTC/CPG context (hint: when the only thing stopping you from selling more is budget).Why targeting the small obsessed segment matters (the "kingpin strategy") and how that unlocks long-term scale and profitable growth.Practical tips for talking to customers today - simple interviews, replacement questions, and how to turn qualitative insights into segmentation and messaging.Best moments you'll want to scan for:• "Demographics are interesting ... but they're not always insightful."• "What you should be telling is the customer's story - these are the occasions you'll have with our product."• "If the only reason why you're not selling more is money ... you've got product-market-fit."• The breakdown of the Why People Buy Pyramid and how it applies to food and beverage brands.• How brands like Oreo and Liquid Death illustrate layering of needs, emotional values, and community.Whether you're launching a new DTC food brand, scaling a snack or beverage line, or trying to sharpen your segmentation and messaging, you'll walk away with concrete frameworks and a clearer path to growth.00:00 - Introduction: Why People Buy01:20 - From Sam's Club to Walmart: Studying Real Buyer Behavior05:12 - Motivations vs. Demographics12:15 - Oreo: How to Own a Category18:03 - Brand Psychology, Packaging, and Subconscious Triggers26:06 - What Product-Market Fit Actually Looks Like32:28 - Tell Their Story, Not Yours39:13 - How to Actually Get Insight (Without a $150K Research Budget)#ConsumerPsychology #WhyPeopleBuy #CPGMarketing #BrandStrategy #ProductMarketFit #CustomerInsights #BehavioralScience #MarketingPsychology #FoodAndBeverage #DTCMarketing #MotivationBasedMarketing #EmotionalBranding #DataDrivenMarketing #OreoCaseStudy #LiquidDeathMarketing #FishwifeBrand #CustomerResearch #FounderStrategy #MarketingPodcast #DTCPodcastSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix, he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences.Topics Covered: How to leverage the five fundamental questions of storytelling (Who, What, When, Where, Why) to build authentic brand narrativesWhy emotional connection precedes logical decision-making in all purchasing decisions, regardless of culture or industryThe crucial distinction between "brand" (internal truth) and "branding" (creative execution) in building lasting customer trustHow to authentically embed purpose into company culture Why generational shifts are driving a return to purpose-driven leadership and marketingThe "I Was Caught" framework for building employee engagement and retentionHow to balance data-driven decision-making with creative storytelling to drive growthWhy AI should be viewed as an amplifier of human creativity rather than a replacement Lucas Mack is the Head of Global Brand Strategy at Kubota North America, where he leads with a mission to unite authenticity, purpose, and storytelling. With over 18 years of experience, including founding a multimillion-dollar creative agency and consulting for Fortune 100 clients like Microsoft, T-Mobile, and Netflix, he helps brands align culture with vision. A TEDx speaker, author, and host of The Lucas Mack Show, he combines brand strategy with leadership transformation to drive trust and lasting impact.If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.Support the show

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what's changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits.From international expansion and tariff navigation to using Amazon's newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you're planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:32) Diamondback Tools & Amazon's Role in Brand Growth(06:43) Strategic Fit – How Amazon Complements DTC and Wholesale(11:54) Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates(16:07) Major Amazon Changes – Matching Product to Customer Intent(21:04) Sponsor Acknowledgements & Tool Shoutouts(22:14) Ad Trends and Competitive Landscape in 2025(25:26) Making Data Actionable – Customer Journey Analytics & Search Query Insights(32:40) Last-Minute Levers for Q4 Success(34:15) Testing New Main Images & Launching Video Ads(35:51) Building Gift Guides & Creative Holiday Angles(37:18) Integrating Email and SMS With Amazon Promotions(39:26) Diamondback's Promotional Strategy for the Holidays(45:21) Virtual Bundles – Opportunities and Pitfalls(50:27) Balancing Aggression and Profitability in Holiday Ads(52:33) Post-Event Remarketing & Retention Tactics(56:35) Final Thoughts – Promotions That Actually Work(58:37) Closing Remarks – Building Profitable Brands This Holiday Season—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connor's LinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110/Diamondback Website: https://www.diamondback.com/Boom by Cindy Joseph (Amazon launch case): https://www.amazon.com/stores/BOOMbyCindyJoseph/page/8ACDB09A-AEB9-4CEE-9311-BC3DCA688D8DNative Deodorant: https://www.amazon.com/stores/Native/page/B87A8989-7690-424A-B775-553034F6E58ESponsor Offer | AZM Prep (Mention Ecommerce Evolution): https://amzprep.com/Sponsor Offer | KAPOQ (Mention Ecommerce Evolution): https://kapoq.com/Sponsor Offer | Seller Candy (Mention Ecommerce Evolution): https://sellercandy.com/Sponsor Offer | Threecolts (Mention Ecommerce Evolution):...

Marketing experts reveal why Claude AI is becoming essential for brand visibility, sharing proven strategies to get mentioned in AI responses and the critical mistakes that keep brands invisible in this rapidly growing search channel. To find out more, visit https://digitalbiz.ai DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai

Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Keyword research and SEO fundamentals Optimizing content for AI search Why blogging is critical in 2025 Using AI to repurpose content Crafting blog content for conversion Repurposing content and efficiency Changes in user behavior on social media How to express values in branding Long-term benefits and risks of reliance on social vs. owned platforms Optimism about the future of value-based branding ---------------------- RESOURCES: Episode 182: Effective Website Design with Inkpot Creative Episode 214: What Google Wants in 2025: SEO Tips from Searchlight Digital ----------------------- Guest info: To learn more about Inkpot Creative, follow them on Instagram, TikTok, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

What happens when one of the world's most innovative nonprofits starts thinking like a modern brand?In this episode of That's What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of Growth and Brand at Charity: Water, to talk about building a brand that competes for hearts, minds and wallets in the same arena as Nike or Netflix, but without their budgets.They discuss how nonprofits can use brand tracking, future demand thinking, and marketing mix modelling to grow sustainably; how Charity Water turned trust into a growth engine; and why experimentation, intuition, and creativity matter more than ever.In partnership with Tracksuit, the always-on brand tracking platform helping nonprofits measure what matters.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Stephen Sakach, Founder of Zero Company and AI CMO.io, to explore how empathy and purpose can transform modern marketing. Stephen shares his groundbreaking “Bliss Business” philosophy—building love into scalable systems—and explains how emotional connection drives brand loyalty and long-term success. From integrating AI with authentic storytelling to creating marketing that truly feels human, this conversation uncovers how businesses can grow with both heart and strategy. Key Takeaways for Small Business Owners: Build Emotional Connections: Brands that connect emotionally with customers enjoy higher loyalty and up to 300% greater lifetime value. Lead with Purpose: Defining your business's “why” gives meaning to your work and helps attract engaged employees and ideal clients. Adopt the Bliss Philosophy: Build Love Into Scalable Systems—turn random acts of kindness into structured habits within your business culture. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Use AI with Intention: Leverage AI tools to save time and enhance creativity, but ensure your message stays authentic and human-centered. Create Surprise and Delight: Small, thoughtful gestures toward customers can foster emotional bonds and brand differentiation. Empathy = Profitability: Data shows empathetic businesses not only build trust but also outperform competitors financially. One action small business owners can take: According to Stephen Sakach, one action small business owners can take is to build love into scalable systems – find small, meaningful ways to infuse empathy, care, and purpose into everyday business processes so that kindness and connection continue to thrive, even when you're not directly involved. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including Friendly's, Red Mango, and Orange Leaf. Learn how BRIX is using AI for personalized marketing and operations, why nostalgia marketing is driving double-digit growth, and what trends will shape the restaurant industry through 2030. Mityas shares insights on multi-brand strategy, technology adoption, regional brand growth, and the power of strategic collaborations.This episode is brought to you by KRAFT Philadelphia Cream CheeseVisit https://bit.ly/Kraft-FCN#FastCasualNation #RestaurantIndustry #BRIXHoldingsGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

Send us a textWhen you've poured months into a book, a campaign, or a launch, the last thing you want is to see it fade into the noise. But that's exactly what happens when we rely on short-term thinking instead of building systems for long-term brand growth.In this episode, I sit down with Marika Flatt, founder of PR by the Book, who has spent more than two decades helping authors, entrepreneurs, and leaders amplify their message with sustainable visibility. Marika shares why “hope is not a strategy,” how to avoid costly mistakes that kill momentum, and what it takes to keep your work from sitting on the digital shelf unnoticed.We dig into practical publicity strategies, time-tested PR systems, and the leadership shifts that allow you to delegate with confidence and scale without burning out. If you're building a 7-figure agency and want clarity on how to fuel long-term visibility without chasing hacks, this episode is for you.Books MentionedThe Little Engine That Could by Watty PiperUnreasonable Hospitality by Will GuidaraTo learn more from Marika and her team, visit prbythebook.com for full-service PR support, or explore the DIY resources at authortoinfluencer.com. You can also find PR by the Book on every major social media platform.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you're a brand owner or just curious about Amazon marketing, this episode is full of insights you don't want to miss!We'll see you in The PPC Den!

Travis Chappell is a powerhouse in the podcasting world, known for his relentless energy and mastery of connection. From humble beginnings knocking on doors to building business empires, Travis has carved a niche by transforming real relationships into real revenue. As the voice behind "Travis Makes Friends" and "Travis Makes Money," he has sat down with billionaires, celebrities, and industry leaders, always focused on the power of authentic networking. With a deep sense of purpose shaped by his role as a father, Travis now dedicates himself to helping others leverage content, connection, and podcasting to accelerate both personal and business growth. Key Takeaways: Authenticity Wins: Travis emphasizes that genuine connections—rooted in honesty and vulnerability—are the foundation of meaningful relationships and future success. Invest in Yourself: Real breakthroughs don't happen by accident; investing time and resources into personal development, masterminds, and networking is vital to shortcut your growth. Your Network Is Your Net Worth: Strategic relationships with people who have accomplished what you aspire to achieve are key accelerators for business and brand growth.  Sound Bites: "I want the difference between superhero dad and real dad, in my kids' eyes, to be really, really small." "If you're putting on this position or posturing yourself as somebody who doesn't need help, then people can't help you. Real recognizes real." "If you want something you've never had, you need to get around people who already have it or are actively chasing it." Connect & Discover Travis: Instagram: https://www.instagram.com/travischappell/?hl=en YouTube: https://www.youtube.com/channel/UC0ex2Vz6Jj9cTSiHy7KTICA LinkedIn: https://www.linkedin.com/in/travischappell/ Facebook: https://www.facebook.com/traviscchappell/ Website: https://travischappell.com/about/

Sabir Semerkant stands out in the e-commerce industry as a visionary leader with a deep understanding of market dynamics and a commitment to sustainable growth. With over 25 years of experience, he has developed the Rapid2X protocol, a comprehensive framework that empowers businesses to build strong foundations and achieve remarkable success. Sabir's approach is not about quick fixes but about creating lasting value through strategic insights and a focus on the core drivers of business growth. His mission is to help e-commerce brands unlock their full potential by optimizing every aspect of their operations. Beyond traditional strategies, Sabir emphasizes the importance of brand storytelling and agility. He believes that a compelling narrative can differentiate a product in a crowded market, fostering customer loyalty and engagement. His insights are backed by a proven track record, with clients experiencing exponential growth through the meticulous application of the Rapid2X protocol. Sabir's dedication to helping businesses thrive is evident in his commitment to sharing his knowledge and expertise, shaping the future of e-commerce one brand at a time. For those seeking to transform their e-commerce business and achieve sustainable growth, Sabir's expertise offers a clear path forward. His insights and methodologies provide the tools needed to navigate the complexities of the industry and achieve lasting success. To learn more about how Sabir's approach can benefit your business, visit his website and discover your potential for remarkable growth. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.

In this episode, Alex Rawlings is joined by Jeremiah Wanzell, a seasoned consumer brand executive with leadership roles at Hugo Boss and Calvin Klein, and now an operating partner working with private equity firms to drive growth in the consumer sector. Jeremiah shares his insights into the evolving role of the operating partner, value creation beyond financial engineering, the importance of omnichannel strategy, and how consumer-focused PE firms can win in a shifting market.⏱️ Timestamps00:03 – Intro & BackgroundJeremiah's career journey: from Bloomingdale's to Hugo Boss & Calvin KleinLaunching Growth Mindset Advisors to work with PE firms as a fractional growth officer00:57 – Mistakes Private Equity Firms MakeMisunderstanding or undervaluing the role of the operating partnerValue creation needs real operators, not just consultantsPE firms still testing the waters, especially in the lower/mid-market03:44 – Why the Operating Partner Model Isn't Universal YetToo often operating partners are brought in post-acquisition — a critical mistakeThey need to be involved from the outset to shape value creation plans05:12 – Case Study: Capizio AcquisitionDeal thesis: investing in niche category leadersBrought the deal to Argonne after another firm passedRole: pre-deal diligence, channel expansion, post-deal advisory07:07 – What Deal Teams MissOverlooking multi-channel retail strategyExamples: Nike's failed DTC push vs. Allbirds' slow wholesale expansionOmnichannel is no longer optional09:32 – Industry Shoutout: GrataSponsor mention for proprietary, data-driven PE deal sourcing09:58 – State of Consumer DealsDeal volume down 15% YoY, but deal size upHighlighted mega deals: Skechers ($9B), Dick's x Foot Locker, Rode BeautyHot sectors: health & wellness, beauty, and digitally native brands11:27 – Tariffs & Pricing StrategyTariff uncertainty is a headwind but affects all brands equallyBrands must have clear differentiation and pricing transparencyExamples: airlines as commoditized vs. a loyal landscaper who passed along cost savings15:14 – Great Retail ExperiencesRetail “theater” matters more than everExamples: Vuori, Lululemon, building community through in-store eventsIt all starts with product excellence17:32 – Evolution of DTC & Shopify's DisruptionApple iOS14 killed third-party tracking; CAC skyrocketedShopify commoditized eComm site creation → flooded market with undifferentiated brandsStubborn brands (e.g. Allbirds) suffered by not adapting18:59 – Retail Experience ExamplesRetail must build community and be about more than transactionsBrands that create loyalty through events and authentic connection win19:51 – What Jeremiah RecommendsFan of The Private Equity Podcast and Scott GallowayEncourages reading, webinars, and giving back to your networkRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

Financial freedom didn't come easy for Grant Cardone. Raised by a single mother after his father's early death, he saw firsthand how financial insecurity traps the middle class and vowed to break the cycle. Using unconventional strategies  like "storing money" instead of saving, living off passive income, and scaling investments, he built a multi-billion-dollar empire. In this episode, Grant shares how to grow wealth, maximize cash flow, and invest strategically to create a business that thrives in any economy. In this episode, Hala and Grant will discuss: (00:00) Introduction (01:15) His Childhood Struggles and Money Mindset (07:06) Why Saving Fails and Cash Flow Wins (12:17) Passive Income as the Key to True Wealth (19:44) Building an Unbreakable Business in a Recession (28:59) Strategies For Dominating Social Media (33:32) Investing in Social Media for Brand Growth (37:58) Grant's Morning Routine and Goal Setting Strategy? Grant Cardone is a serial entrepreneur, bestselling author, equity fund manager, real estate investor, and the CEO of Cardone Capital. He is the founder of the 10X Movement and leads seven privately held companies that generate $750 million annually. Known for his 10X Growth Conference and bold investment strategies, Grant has inspired entrepreneurs worldwide to think bigger and achieve financial freedom through smart financial planning. He has been recognized by Forbes as a top social media business influencer. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E368 with Grant Cardone:  Grant's Book, The 10X Rule: bit.ly/The_10XRule  Grant's Website: grantcardone.com Grant's LinkedIn: linkedin.com/in/grantcardone  Grant's Instagram: instagram.com/grantcardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Personal Finance, Stock Market, Scalability, Risk Management, Business Coaching, Finance Podcast 

What if your biggest marketing obstacle isn't bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:20 Opportunity Assessment Limitations10:20 "Marketing Insights at Pepper & Hershey"12:07 Bringing Consumer Insight to Operations17:25 "Strategic Differentiation for Brand Growth"19:55 "Diagnostics to Strategy: Making Choices"24:41 Assessing Strategic Opportunities26:59 Brand Stretching Limits: Arm & Hammer31:55 Integrated Marketing Key to Success34:49 Ad Tech Mistakes and ROI Challenges37:24 Marketing Basics: Broad, Inclusive Reach==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode of the Hungry Podcast, Henrik Grim, co-founder of Mimo, sits down to share the lessons he's learned from scaling startups, investing in brands, and navigating the brutal realities of cash flow. From his early days at iZettle and Spotify to launching Mimo, Henrik traces the path that shaped his approach to building companies with purpose and resilience.He explains why cash flow is the make-or-break factor for consumer brands, how raising money is more of an art than a science, and why Sweden's cultural DNA — rooted in the “Law of Jante” and flat hierarchies — has influenced the way startups are built. Henrik dives into what sets apart the businesses that succeed, from customer obsession and competitive urgency to knowing when data is helpful — and when it just creates noise.Along the way, Henrik reflects on personal challenges: balancing founder obsession with family life, grappling with insecurities, and learning how to give ownership and responsibility to others. He draws sharp parallels between competitive sailing, his sport of choice growing up, and entrepreneurship — from reading the conditions to finding your own path rather than following competitors.This conversation is packed with insights on startup culture, fundraising, prioritization, customer focus, and leadership — all delivered with Henrik's mix of candor, humility, and hard-won experience. ==============================================

Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility and purpose are not optional for entrepreneurs; they form the foundation of growth.How can entrepreneurs disrupt established markets by blending affordability, innovation, and credibility while navigating the distinct dynamics of Amazon and TikTok?On this episode of Retail Refined, host Melissa Gonzalez speaks with Dave Dama, Founder and CEO of AquaSonic and Co-Founder and President of Pure Daily Care. Together, they explore what it takes to launch disruptive consumer brands, build trust, and scale across Amazon, TikTok, and brick-and-mortar retail.Key Takeaways from the Episode…Disruption through value proposition: AquaSonic challenged entrenched players like Philips and Oral-B by delivering high-quality electric toothbrushes at a fraction of the cost.Amazon vs. TikTok strategy: Amazon serves intent-driven buyers, while TikTok drives impulse purchases through “shoppertainment” and influencer-driven authenticity.Health and wellness integration: Emerging research on oral microbiomes and longevity opens opportunities for AquaSonic to link dental care to broader wellbeing.Dave Dama is the Founder and CEO of AquaSonic, a leading oral care brand, and Co-Founder and President of Pure Daily Care, a top-selling skincare device company. With over a decade of experience building consumer health and wellness brands, he has scaled products from concept to category leaders on platforms like Amazon and TikTok. His career reflects a consistent focus on innovation, accessibility, and brand longevity, drawing on personal roots in dentistry and esthetics to deliver trusted, clinically backed products.

In this episode of Builders Wanted, we're joined by Sandeep Seth, Chief Growth Officer and President of Tapestry. Sandeep shares his mission to future-proof growth by transforming Tapestry into a brand growth engine. He explores the importance of consumer focus, continuous learning, and creating seamless experiences both online and offline.-------------------Key Takeaways:Strategies to future-proof growth by focusing on consumer insightsHow to balance authenticity and innovation for younger generationsThe seamless integration of physical and digital experiences-------------------“ The magic doesn't come from what [consumers] tell us. The magic comes from what they don't tell us. And how do you sense that tension that's kind of going on there? It's not easy, but a true insight is that unexpressed emotion or that unexpressed need and how the brand, in an authentic way, can fulfill that.” – Sandeep Seth-------------------Episode Timestamps:‍*(01:57) - Sandeep's mission at Tapestry‍*(03:29 - Sandeep's approach to growth and brand relevance‍*(12:02) - An exciting shift in consumer behavior‍*(21:09) - Gen Z, digital vs. physical, and evolving consumer behavior‍*(28:29) - Balancing near-term performance with long-term brand equity‍*(37:39) - Quick hits-------------------Links:Connect with Sandeep on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

In this episode of the Remarkable Retail Podcast, our guest is with Lauren Price, Senior Vice President, E-Commerce & Digital Marketing for COS North America discussing her impressive career trajectory and work positioning the H&M-owned brand for growth in a competitive, fast-moving fashion retail landscape.Lauren's career began in the early days of luxury e-commerce at Createthe Group, building first-generation online stores for high-end brands . Her path included consulting with Demandware and L2 (Scott Galloway's firm), leading to her first in-house brand role at J.Crew before joining COS—a globally recognized fashion brand known for exceptional quality, timeless style, and meticulous craftsmanship.At COS, Lauren oversees North American marketing and digital commerce, a key growth market. She explains how COS benefits from the resources of a global parent company while operating with the agility of a smaller regional business. This unique position allows for strategic experimentation while maintaining the brand's commitment to premium quality.A highlight from the conversation is COS's viral marketing moment: a $45 T-shirt compared on TikTok to a $15 Uniqlo tee, with the influencer praising COS's superior quality and construction. This sparked organic buzz and significant new customer acquisition, prompting Lauren's team to launch a targeted influencer gifting campaign. The lesson: seize authentic, organic momentum quickly and amplify it with campaigns that focus on authenticity, craftsmanship, and product education—especially to win over savvy Gen Z shoppers.Lauren also tackles the emerging challenge of Generative Engine Optimization (GEO), advising brands to prepare product catalogs for AI-driven search while maintaining current SEO performance. She predicts AI search adoption will accelerate faster than previous digital shifts, urging retailers to run both short-term and long-term optimization in parallel.As the discussion turns to holiday planning, Lauren offers several pieces of practical, results-focused advice. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Send us a textHenry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.We'll talk about:Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurture your brand's real community—not just followersThe compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brandsReal examples of brands leveraging advocacy to outpace competitors without bigger ad budgetsWhy community building should be in the C-suite conversation—not just marketing's to-do listThe mindset shift from acquisition to amplification—and why it's the future of brand growthFor more information, visit Henry Barton's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:  According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this power episode of The Unapologetically Rich Show, your Host Shamina Taylor welcomes powerhouse marketer and transformational leader Amber Spears for a raw, inspiring conversation that spans affiliate marketing, wealth consciousness, authentic leadership, and the power of intentional community. Amber opens up about her conventional upbringing, the early struggles of building her career, and how she's now helped over 2,500 companies generate more than $580 million in front-end sales. But this conversation goes far beyond numbers. Together, Shamina and Amber dive deep into why clarity, celebration, and integrity are essential to sustaining long-term success especially for women in high-performance spaces. From the soul behind her invite-only Four Rooms Mastermind to how she sources world-class experts and curates personalized growth experiences, Amber shares what it truly takes to create high-level impact while honoring your feminine power. You'll also get a sneak peak into Shamina's upcoming Wealth Consciousness event and why being in the room accelerates transformation. How to BECOME Unapologetically Rich yourself: ✨Grab your ticket for our in-person event in West Loop, Chicago October 2nd-3rd: The Wealth Consciousness Experience

Taking a sabbatical isn't about disappearing from your business or your personal brand—it's about giving yourself the chance to make both better than ever. I've been taking what I call a summer sabbatical for the past five years, and it's become one of the most important things I do all year to strengthen my brand.I know not everyone can take two months off, which is why I also believe in what I call the "sorta” sabbatical—a more accessible approach that's just as effective when done with intention. Both approaches challenge the misconception that constant busyness signals value—and instead, they create space for the clarity and creativity your brand truly needs.In this episode of Branding Room Only, you'll discover how strategic pauses can enhance your personal brand, why your best ideas often come when you're not overwhelmed, and get a practical challenge to start building rest into your routine this week.1:12 – Why rest is a core branding strategy, not a break from your brand2:53 – What my summer sabbatical looks like every year3:48 – What a “sorta” sabbatical can look like for you if you can't take a full one4:43 – The brand consequences of not taking the time to rest6:00 – Why pausing enhances your brand in the eyes of others6:51 – My challenge to you for this weekMentioned In Summer Sabbaticals and “Sorta” Sabbaticals for Personal Brand GrowthPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more branding insights? Join Paula's newsletter for expert tips and exclusive content! Subscribe HereSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

About the Guest(s):Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.Episode Summary:In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Building a Personal Brand with AI and Human Connection(4:31) Leveraging AI for Consistent Content Creation Without Burnout(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions(15:30) Optimizing LinkedIn Engagement with Selfies and Captions(18:36) Leveraging AI Tools for Content Creation and Distribution(26:38) Creating Video Avatars with Hey Jen for High-Quality Content(33:29) Innovative AI Tools for Job Seekers and Content Scheduling(38:39) The Authenticity and Pressure of Live Streaming(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

FULL SHOW NOTES: https://www.haileyrowe.com/katrina-sawa Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe