Podcasts about brand growth

In this episode of Builders Wanted, we're joined by Sandeep Seth, Chief Growth Officer and President of Tapestry. Sandeep shares his mission to future-proof growth by transforming Tapestry into a brand growth engine. He explores the importance of consumer focus, continuous learning, and creating seamless experiences both online and offline.-------------------Key Takeaways:Strategies to future-proof growth by focusing on consumer insightsHow to balance authenticity and innovation for younger generationsThe seamless integration of physical and digital experiences-------------------“ The magic doesn't come from what [consumers] tell us. The magic comes from what they don't tell us. And how do you sense that tension that's kind of going on there? It's not easy, but a true insight is that unexpressed emotion or that unexpressed need and how the brand, in an authentic way, can fulfill that.” – Sandeep Seth-------------------Episode Timestamps:‍*(01:57) - Sandeep's mission at Tapestry‍*(03:29 - Sandeep's approach to growth and brand relevance‍*(12:02) - An exciting shift in consumer behavior‍*(21:09) - Gen Z, digital vs. physical, and evolving consumer behavior‍*(28:29) - Balancing near-term performance with long-term brand equity‍*(37:39) - Quick hits-------------------Links:Connect with Sandeep on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

In this episode of the Remarkable Retail Podcast, our guest is with Lauren Price, Senior Vice President, E-Commerce & Digital Marketing for COS North America discussing her impressive career trajectory and work positioning the H&M-owned brand for growth in a competitive, fast-moving fashion retail landscape.Lauren's career began in the early days of luxury e-commerce at Createthe Group, building first-generation online stores for high-end brands . Her path included consulting with Demandware and L2 (Scott Galloway's firm), leading to her first in-house brand role at J.Crew before joining COS—a globally recognized fashion brand known for exceptional quality, timeless style, and meticulous craftsmanship.At COS, Lauren oversees North American marketing and digital commerce, a key growth market. She explains how COS benefits from the resources of a global parent company while operating with the agility of a smaller regional business. This unique position allows for strategic experimentation while maintaining the brand's commitment to premium quality.A highlight from the conversation is COS's viral marketing moment: a $45 T-shirt compared on TikTok to a $15 Uniqlo tee, with the influencer praising COS's superior quality and construction. This sparked organic buzz and significant new customer acquisition, prompting Lauren's team to launch a targeted influencer gifting campaign. The lesson: seize authentic, organic momentum quickly and amplify it with campaigns that focus on authenticity, craftsmanship, and product education—especially to win over savvy Gen Z shoppers.Lauren also tackles the emerging challenge of Generative Engine Optimization (GEO), advising brands to prepare product catalogs for AI-driven search while maintaining current SEO performance. She predicts AI search adoption will accelerate faster than previous digital shifts, urging retailers to run both short-term and long-term optimization in parallel.As the discussion turns to holiday planning, Lauren offers several pieces of practical, results-focused advice. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Send us a textHenry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.We'll talk about:Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurture your brand's real community—not just followersThe compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brandsReal examples of brands leveraging advocacy to outpace competitors without bigger ad budgetsWhy community building should be in the C-suite conversation—not just marketing's to-do listThe mindset shift from acquisition to amplification—and why it's the future of brand growthFor more information, visit Henry Barton's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:  According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this power episode of The Unapologetically Rich Show, your Host Shamina Taylor welcomes powerhouse marketer and transformational leader Amber Spears for a raw, inspiring conversation that spans affiliate marketing, wealth consciousness, authentic leadership, and the power of intentional community. Amber opens up about her conventional upbringing, the early struggles of building her career, and how she's now helped over 2,500 companies generate more than $580 million in front-end sales. But this conversation goes far beyond numbers. Together, Shamina and Amber dive deep into why clarity, celebration, and integrity are essential to sustaining long-term success especially for women in high-performance spaces. From the soul behind her invite-only Four Rooms Mastermind to how she sources world-class experts and curates personalized growth experiences, Amber shares what it truly takes to create high-level impact while honoring your feminine power. You'll also get a sneak peak into Shamina's upcoming Wealth Consciousness event and why being in the room accelerates transformation. How to BECOME Unapologetically Rich yourself: ✨Grab your ticket for our in-person event in West Loop, Chicago October 2nd-3rd: The Wealth Consciousness Experience

What does it really take to bring brand into the boardroom—and keep it there?In this episode of That's What I Call Marketing, I sit down with Matt Herbert, co-founder of Tracksuit, for a conversation that moves fast—just like the rocket ship he's helping build. We talk Series B funding, global expansion (from Bondi to Brooklyn), burnout, brand belief, and why Tracksuit is obsessed with making brand tracking a business conversation, not just a marketing one.If you're trying to bridge the gap between marketing and the C-suite, or building a brand with B2B swagger, this one's for you.03:10 – The Series B journey: months in the making 04:30 – How Tracksuit scaled intentionally (and why they waited) 06:20 – Lessons from cracking the US market 08:15 – Why agencies matter to Tracksuit's model 09:35 – Brand health: When awareness is high but trust is low 11:05 – Airbnb, Hilton & what brand data reveals 12:25 – Making brand a boardroom conversation 13:45 – What the C-suite really needs to hear from marketing 15:20 – Instacart's 3-year journey to full-funnel marketing 17:10 – Don't convince—connect: Learning to speak CFO 18:45 – Brand building for B2B: How Tracksuit lives its own advice 20:00 – Scaling culture without losing yourself 21:50 – Hiring right: From whiteboards to value systems 24:00 – Growing internationally without losing local nuance 26:15 – Why localisation is more than just translation 27:45 – The burnout no one sees: Leading through the scale-up phase 30:00 – Connection, clarity, courage: The Tracksuit leadership triangle 31:20 – Making market research aspirational (yes, really) 32:30 – Final thoughts: Doing serious work, without taking yourself too seriously

Taking a sabbatical isn't about disappearing from your business or your personal brand—it's about giving yourself the chance to make both better than ever. I've been taking what I call a summer sabbatical for the past five years, and it's become one of the most important things I do all year to strengthen my brand.I know not everyone can take two months off, which is why I also believe in what I call the "sorta” sabbatical—a more accessible approach that's just as effective when done with intention. Both approaches challenge the misconception that constant busyness signals value—and instead, they create space for the clarity and creativity your brand truly needs.In this episode of Branding Room Only, you'll discover how strategic pauses can enhance your personal brand, why your best ideas often come when you're not overwhelmed, and get a practical challenge to start building rest into your routine this week.1:12 – Why rest is a core branding strategy, not a break from your brand2:53 – What my summer sabbatical looks like every year3:48 – What a “sorta” sabbatical can look like for you if you can't take a full one4:43 – The brand consequences of not taking the time to rest6:00 – Why pausing enhances your brand in the eyes of others6:51 – My challenge to you for this weekMentioned In Summer Sabbaticals and “Sorta” Sabbaticals for Personal Brand GrowthPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more branding insights? Join Paula's newsletter for expert tips and exclusive content! Subscribe HereSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

Coach K  of Upgraded Mindsetz joins me in the Brand Kitchen to talk mindset, purpose, and why you can't build a bold brand on shaky beliefs. From healing after loss to journaling her way into clarity, this convo will stir your spirit and shift your strategy. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business. 00:00 Introduction to Brand Builders Lab 00:26 Excitement for Today's Episode 00:46 Planning for the Future 01:29 The Importance of Incremental Innovation 02:50 Learning from Industry Leaders 04:35 Why Innovating Matters 07:00 Creating Incremental Innovation Shifts 07:51 Refining Your Brand 09:24 Building Demand and Delivery 10:55 Consistency and Evolution 12:30 Conclusion and Call to Action NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

Most recruitment founders try to do it all and burn out in the process.On this week's episode of The RAG Podcast, I'm joined by Martin Smith, founder of Talent Group, who shares how he's structured his business to double down on what he's best at and handed over the rest.Martin runs TalentDrive and Talent Finance, with a 12-person team across the UK. In this episode, we talk about:His journey from agency to founderThe lessons he learned from early mistakesBringing in an MD to run one brand while he focuses on growthSpending 90% of his time on BD, brand, and communityWhy self-awareness and strategic delegation can lead to long-term successMartin's also brutally honest about the personal side of business, living on the South Coast, navigating the loneliness of leadership, and staying motivated through tough times like COVID.If you're a founder who's still figuring out where you add the most value or how to step back without slowing down, this one's a must-listen.Chapters00:00 Introduction to Growth in Recruitment02:15 Martin's Journey: From Recruiter to Founder11:11 Transitioning from Agency to In-House Recruitment18:35 The Decision to Start Talent Group21:56 Navigating the Early Days of Entrepreneurship24:21 Navigating Challenges During the Pandemic27:32 Building Resilience and Community in Business31:46 Leadership Lessons and Team Dynamics35:30 Scaling the Business: Growth Strategies and Challenges39:57 Adapting to Market Changes and New Ventures46:51 Defining the Role of a CEO and Business Strategy47:57 Navigating Life on the South Coast50:07 Balancing Remote Work and Team Dynamics52:05 Future Growth and Business Strategy55:26 The Role of AI in Recruitment01:01:16 The Human Element in Recruitment01:04:30 Motivation and Personal Values in Business01:10:11 Finding Balance in Work and Life__________________________________________Episode Sponsor: UntappedUntapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.They're providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo's own offshore hires, and it's been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn't on your radar for 2024, it should be!Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!Join the waiting list today so you don't miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ __________________________________________Episode Sponsor: HoxoRecruitment agency founders - this one's for you.What's your plan for the rest of 2025?If it's based on more cold outreach, referrals, or hiring more recruiters… we've got news for you. That's not where the smart money is going.The market has changed. AI is everywhere. Noise is louder than ever.So if you want to scale profitably this year, you need to do things differently!It starts with what you already have.Your experience. Your network. Your voice.And we are showing you exactly how to use it in a brand-new, FREE Masterclass - built specifically for recruitment leaders like you.You're going to learn:Why your LinkedIn content isn't working...

About the Guest(s):Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.Episode Summary:In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Building a Personal Brand with AI and Human Connection(4:31) Leveraging AI for Consistent Content Creation Without Burnout(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions(15:30) Optimizing LinkedIn Engagement with Selfies and Captions(18:36) Leveraging AI Tools for Content Creation and Distribution(26:38) Creating Video Avatars with Hey Jen for High-Quality Content(33:29) Innovative AI Tools for Job Seekers and Content Scheduling(38:39) The Authenticity and Pressure of Live Streaming(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragon's Den.    Emma discusses the challenges and successes of developing her product, transitioning to a full-time commitment, and the importance of marketing strategies and brand ambassadors in driving growth.    Emma shares her journey on Dragon's Den, the challenges and opportunities that arose from her appearance, and how it impacted her brand. She discusses the intense experience of pitching, the immediate spike in brand awareness following the show, and the subsequent growth and challenges in her business.   This episode of the Evolve to Succeed Podcast covers… Transitioning from a side project to a full-time business. Product development. Brand ambassador programs. Utilising platforms like Amazon. Emma's Dragon's Den experience. Understanding your audience. Building a brand community. Utilising freelancers. New marketing platforms like TikTok. Balancing personal life with business.   Chapters 00:00 Introduction to Laceeze 03:13 From Concept to Product 05:46 Transitioning to Full-Time 08:48 Product Development and Expansion 12:05 Marketing Strategies and Brand Growth 15:10 Funding and Financial Growth 17:47 The Dragon's Den Experience 21:07 Preparing for the Pitch 27:56 The Intensity of Pitching on Dragon's Den 30:58 The Impact of Dragon's Den on Brand Awareness 34:45 Post-Show Opportunities and Challenges 39:34 Embracing New Marketing Trends 41:02 Personal Reflections 46:28 Balancing Business with Personal Life 48:27 Defining Personal Success  

  In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business. They share: The power of authenticity in marketing Why trust is the new currency How to build an audience that aligns with your values Actionable tips for small businesses to reach Liberty Spenders This isn't just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you're ready to leverage your values for impact and profit, this episode is a must-listen.

Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USAOn this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it's a masterclass in modernizing with purpose.Tune in to learn more about:How to evolve legacy brands while maintaining core customer loyaltyThe "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing successHow to authentically connect with multicultural audiencesThe importance of maintaining brand consistency across languages and channelsWhy direct consumer interaction and real-world experience remain critical for modern marketersHow to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.Support the show

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand. Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning. Here's a glimpse of what you'll learn: Turning a simple craving into a product that resonated with consumers How a clean-label chocolate milk gained traction quickly The highs and lows of using influencer marketing for rapid awareness Navigating the unique challenges of both retail and DTC in the beverage space How equity crowdfunding transforms fans into invested brand advocates Why building a strong community is essential for retail success Creative marketing approaches that help differentiate in a saturated market Embracing the unpredictable path of entrepreneurship Plans to grow the product portfolio and expand in retail Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Nancy Twine has built one of the most respected clean haircare brands in the world—but in this candid AMA, she peels back the curtain on what it really took to get there.In this special solo finale of Makers Mindset Season 3, Nancy answers burning questions from her audience about entrepreneurship, life, love, mindset, and building a company from zero to a nine-figure exit. From bootstrapping Briogeo in a saturated industry to becoming the then-youngest Black woman to launch a product line at Sephora, her journey is as bold as it is intentional.She shares her no-budget PR strategies, the mindset shift that changed everything, and why hiring for values—not just resumes—can make or break your culture. Plus, she opens up about dating while building an empire, how she created a life of freedom, and the biggest decision that skyrocketed her brand's growth.This is a rare behind-the-scenes look at the personal playbook of a founder who's done it all—and is now paying it forward.Timestamps:[00:00] Introduction[00:37] Nancy's background and Briogeo journey[01:00] How to market a first-of-its-kind product without a budget[01:29] DIY press strategy for early brands[01:54] Cold DM tips for reaching editors[02:15] Low-cost influencer seeding advice[02:35] What Nancy would do differently if starting today[02:56] Why personal branding matters from day one[03:16] What she would do the same if starting today[03:39] Why hiring a social media manager early matters[04:06] The early decision that had biggest brand impact[04:25] How Sephora shaped Briogeo's growth[04:50] How to make your first sale without inventory[05:11] Pre-order and waitlist strategies[05:33] Using prototypes and content to drive pre-sales[05:50] Using Kickstarter as a model for pre-orders[06:05] Best ways to track performance when you don't have a team[06:26] Basic metrics every founder should track[06:47] Profitability doesn't need to happen immediately[07:05] Why tracking repeat orders matters[07:19] What is EMV and how to use it[07:37] The importance of reading your reviews[07:53] How Nancy designed her lifestyle over time[08:17] Building a team helped her find more balance[08:35] Why priorities shape your lifestyle[08:53] Hobbies and passions Nancy makes time for now[09:13] What she says no to in order to stay focused[09:27] Nancy's dating journey as a successful woman[09:43] Advice for women balancing dating and ambition[10:00] Why priorities should drive your dating decisions[10:19] Making time to date like anything else[10:36] Friends with careers, families, and healthy relationships[10:54] What Nancy wishes she knew when building a brand[11:30] When to hire support in your business[11:52] Hire for values, not just skills[12:10] Why defining your company culture early matters[12:32] How the wrong hire can impact the whole team[12:50] One mindset shift that changed everything[13:06] How Nancy reframes hard things[13:42] Why doing the hard thing creates the results you wantFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

FULL SHOW NOTES: https://www.haileyrowe.com/katrina-sawa Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

James Stephenson didn't take the traditional route to entrepreneurship—he left school early, started DJing at 16, and was throwing parties before most of us figured out what a side hustle was. That early hustle gave him the foundation to build something entirely different years later: oHHo, a plant-powered wellness brand combining CBD, creativity, and really good flavor. From the UK rave scene to the U.S. wellness space, James brings his full story and all the vibes to this episode.Tyler and James get into the nitty-gritty of launching a business in a highly regulated and fast-evolving industry. We're talking kitchen-table product drops, surprise pivot moments, and a husband-wife co-founder duo making it work through clear roles, good communication, and shared vision. James talks openly about challenges like supply chain chaos, growing complexity, and the decision to stay scrappy (and cash-conscious) even as they scale.This episode isn't just about infused beverages and cannabis topicals—it's a blueprint for building a brand that feels like you. James' passion for music, flavor, and intentional lifestyle design runs deep in oHHo's DNA. If you're into startups, wellness, or just love hearing how someone turns a festival food truck into a multi-product wellness brand, hit play on this one.TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built oHHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave oHHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic. TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built OhHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave OhHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic.Chapters00:00 Introduction to oHHo and James Stevenson02:40 James's Journey from Music to Entrepreneurship05:40 Transitioning to the Cannabis Space07:59 Building oHHo: Early Challenges and Strategies10:56 Customer Acquisition and Retail Strategy12:32 Navigating Partnerships and Family Dynamics14:19 Product Expansion and Market Differentiation16:58 Challenges of Complexity in Business18:41 Future Plans and Product Launches21:15 Personal Life and Work-Life Balance27:58 Final Thoughts and Call to Action

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode of Small Biz Florida, host Tom Kindred sits down with Caitlin Gardner, founder and Chief Gardener of Blooming Communications, during Small Business Day at the Florida Capitol in Tallahassee. With a rich background spanning two decades in corporate public relations, Caitlin shares her transition into entrepreneurship and the creation of her communications agency. She dives into the critical role storytelling plays in brand-building, how small business owners can manage both personal and professional reputations, and why launching a minimal viable product is key. Caitlin also unpacks the power of micro-influencers, social media strategies, and the evolving marketing landscape. It's an insightful conversation packed with practical advice for entrepreneurs ready to grow their brand authentically and strategically. This podcast episode was recorded live at the Florida State Capitol hosted at the Capitol Courtyard in Tallahassee. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://www.bloomingcommunications.com

In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Viton Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are no longer enough How personal brand apps are giving entrepreneurs the same tools large companies have used for years Practical steps to embrace AI without losing your authenticity Why now is the time to own your audience—not rent it Vincent also shares insights from building Vyten, how personal brand apps are changing the way we reach our audiences, and why the future belongs to creators who act now.

We unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. If you're tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D'Amore-McKim School of Business at Northeastern University and Mary Kyriakidi, Kantars Global Thought Leader, to discuss the current state of marketing, focusing on Kantar's Blueprint for Brand Growth. They explore the significance of meaningful difference in branding, the correlation between penetration and sales, and the importance of being present in the market. The conversation also delves into pricing power, the role of innovation, and the impact of AI on marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

This week Karen is joined by Kate Beavis, a social media strategist and content expert. Kate has been working with Karen since 2018 on her social media presence to make her brand feel authentic and not overwhelming. And, after Karen’s initial reluctance to use social media, Kate has shown her the many benefits that can come from embracing your online presence. In this interview, Kate spills the many secrets, tips and tricks she has learned over the years, from which social media platform you should use to how to drive engagement with your posts, so that you can grow your online presence and, ultimately, your brand. KEY TAKEAWAYS When Kate started working with Karen they both agreed that Karen’s social media profile was well below average, because she was making some of the most common mistakes. Kate breaks down what those mistakes are and how to avoid them. With so many social media platforms these days it’s hard to know which ones to join. Do you pick one or join multiple? Kate explains her method for discovering which is the best platform for you. For all its advantages, social media can be a difficult tool if you are looking to create direct sales of your product. Kate discusses how to overcome this hurdle and use the tools available to you to your advantage. The idea of creating a new post every day for your social media feeds can be exhausting. However, repurposing old posts can be an invaluable solution to this problem. Kate shares how to repurpose your content and the benefits that can come from this. BEST MOMENTS “Most people only show up on social media when they have something to sell or have something personal to say. The trick is to get a mix of both.” “Don’t chase perfectionism. Building a community is infinitely more important than having a perfect feed.” “The aim of every post is to get your audience and other people to interact.” VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind EPISODE LINKS The Indie Practice Bossing Midlife Kate's Instagram ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

Ready to level up your brand and tap into the future of marketing? Natalie Micale is a dynamic founder who goes all in—whether leading her company, mentoring entrepreneurs, or redefining what it means to build a personal brand in the digital age. A proud Latina entrepreneur, Natalie started her career as a TV anchor and reporter in the Midwest, where she honed her ability to craft compelling narratives that captivate audiences. Her transition from television to the agency world was a strategic one. While serving as Head of Business Development at Evol Empire Creative, she gained a deep understanding of the ROI companies demand from their branding and marketing efforts. That experience laid the foundation for Oh Hello Agency, a creative powerhouse she built from the ground up. What started as a brand innovation lab quickly became a full-scale creative firm, crafting high-impact brand strategies for clients across industries. Known for her bold, cutthroat approach to brand growth and her unwavering commitment to authenticity, Natalie has helped countless businesses and entrepreneurs elevate their influence through a multimedia-first approach. In 2025, Oh Hello Agency was acquired by The Big Smoke Media Group, an Australian agency, solidifying Natalie's reputation as a visionary in the branding and media landscape. Natalie discussed what's next for creative agencies, the rise of human-centric branding, and how AI tools like ChatGPT, Perplexity, and Gemini transform content creation and marketing strategy. Whether you're working in a creative agency or just AI-curious, listen up! She also shares real talk on imposter syndrome, entrepreneurial mindset, and how content creation (3–4 posts a week) builds trust and visibility. If you're all about future-forward branding, this is a must-watch for crushing the marketing trends of 2025 and beyond. Hit play and get inspired! ____________________________________________  Follow Natalie on Instagram: @nataliemicale Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliemicale/ Visit Oh Hello's website: https://oh-hello.co ____________________________________________  Ripple with me! Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com    #therippleeffect #steveharper #nataliemicale #ohhelloagency #brandingstrategy #aiinmarketing #natalieMicale #contentcreationtips #personaldevelopment #marketingtrends2025 #digitalbranding #womeninentrepreneurship #chatgptforbusiness #femaleleaders #futureofbranding

In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at Kantar. They explore insights from Mary's CMO series, diving into future power, meaningful difference, and pricing strategy. The conversation covers how brand equity drives growth, the link between pricing power and perceived value, and why evidence-based marketing is essential for long-term success. From brand salience to pricing elasticity, this episode unpacks the tools marketers need to influence both consumers and the boardroom.Our Guest:Mary Kyriakidi Global Thought Leader @ Kantarhttps://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 Introduction to the Podcast and Guest01:40 Inspiration Behind the CMO Series04:24 Mary's Journey to Global Thought Leader05:26 Kantar's Research Focus and Paradigm Shift09:36 Understanding Future Power and Meaningful Difference12:01 The Drivers of Future Power15:00 Mental vs. Physical Availability in Branding18:01 Accelerators for Growth in Branding22:04 Finding New Space for Brands24:20 The Link Between Pricing and Brand Strength24:50 Understanding Pricing Power and Elasticity27:40 The Importance of Brand Positioning29:02 Willingness to Pay and Perceived Differences32:12 Aligning Brand Value with Pricing Strategy35:01 Influencing Budget Decisions in Marketing39:11 The Role of Brand Trackers in Marketing StrategyBackground Research & Links:Blueprint for Brand Growth: https://www.kantar.com/campaigns/blueprint-for-brand-growth?Some links to the diary are below:https://www.kantar.com/inspiration/brands/diary-of-a-cmo-what-is-the-blueprint-for-brand-growthhttps://www.kantar.com/inspiration/brands/how-can-you-approach-the-cfo-to-argue-for-greater-investment-in-your-brandhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-fasterhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-is-your-categorys-ceiling-coming-down-on-youhttps://www.kantar.com/inspiration/brands/Diary-of-a-CMO-How-can-I-protect-my-brand-against-copycatshttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-the-secret-recipe-to-combat-private-labelhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-marketings-contribution-to-profithttps://www.kantar.com/north-america/expertise/brand-growth/brand-tracking

In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

Learn how AI is changing the way businesses grow and connect with people. AI is changing the game in marketing, content creation, and business growth. But here's the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you're new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now.     Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster.   KEY TAKEAWAYS:   AI can help businesses grow, but human connection is still the key to building trust. Storytelling makes your brand stand out, even in an AI-driven world. Podcasting is a powerful way to connect with your audience and build authority. AI can save time by automating tasks, but it should not replace personal engagement. Great conversations create more impact than just pushing out content. Using AI the right way can help businesses reach more people and scale faster. Authenticity matters—your audience wants to connect with real people, not just automation. AI and human creativity work best together when used to enhance, not replace, each other.     Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.   The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.     Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.       Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: Instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

There's no better way to kick off Season 2 than with Jeff Durham. There's no better way to kick off Season 2 than with Jeff Durham. He's not just talking about the industry—he's challenging it. From the untapped potential of women in business to the real reasons brands struggle, Jeff breaks it down with honesty and experience. This conversation was more than just insightful—it was personal. And for us, it's exactly why we're taking Retail War Games nationwide.

In this episode, we dive deep with Natalie Jill, a leading expert in brand building and authenticity. Join us as she shares her proven strategies for growing your brand in a way that feels genuine and true to your values.Discover the importance of storytelling in branding, how to engage your audience authentically, and practical tips to differentiate yourself in a crowded market. Natalie also discusses common pitfalls to avoid and the mindset shifts necessary for sustainable growth.Whether you're an entrepreneur, marketer, or simply looking to enhance your personal brand, this episode is packed with valuable insights and actionable advice to help you thrive. Tune in and start your journey toward authentic brand growth today!

In this episode of The Street Smart Podcast, we sit down with Lee Payne, Director of Sales and Marketing at Cold Bore Technology, to explore the power of networking and brand-building at the Thrive Energy Conference. We dive into how companies like Cold Bore and Wildcat Oil Tools are leveraging podcasting, social media, and customized outreach to enhance brand awareness, correct industry misconceptions, and create deeper connections with their audience.Plus, we discuss the role of kindness in business, the importance of community-building, and the future of non-traditional marketing in an ever-changing industry.If you're looking to expand your network, refine your marketing approach, and stay ahead in a competitive industry, this episode is a must-listen.

On this episode of The Association Podcast, we are joined by Mats Persson, CEO of Umbraco, one of the world's leading open-source content management systems. We hear about Mats' journey to becoming CEO, his past experiences in the software industry, and how they've shaped his vision for leading Umbraco. Mats discusses Umbraco's strategies for increasing brand recognition, particularly in the U.S. market, and the company's efforts to balance community-driven open source with commercial backing. We also reflect on the challenges and opportunities in educating people about open source and the importance of personalization in modern web solutions. Finally, we touch on scaling for growth, embracing simplicity in technology, and the role of AI in the future of content management.

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You've mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What's a recent strategy you've developed that you're particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team's work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?

If you're an entrepreneur struggling to stand out,social media branding for entrepreneurs is no longer optional—it's essential. In this episode, we sit down with branding expertErik Cabral to uncover how to leverage social media to grow your business, attract clients, and establish authority online.

“Mastering Digital Success: SEO Secrets and Brand Growth with Allison”

Send us a textUnlock the secret to brand growth through podcasting as we welcome Liz Brooks, an insightful PR specialist from Interview Valet. Discover how podcasting can revolutionize your public relations strategy by providing an accessible, informal platform that builds genuine connections with audiences. Liz and I explore the power of storytelling and the necessity of clear goals when appearing as a podcast guest, making it possible to reach new and diverse audiences in a meaningful way. We dive into the benefits of targeting smaller, more engaged audiences over large, indifferent ones, using a fascinating analogy from the music industry to illustrate this point.As we navigate the evolving landscape of podcasting, we discuss the innovative blend of human research and data analysis to select the ideal podcasts for clients and the exciting initiatives to develop a comprehensive impact score for shows. Liz shares her expert insights on maintaining personal relationships with podcast hosts and the creative strategies required to tackle niche topics. We emphasize the importance of adaptability in campaigns, especially in today's post-COVID world, underscoring how podcasting can be a valuable asset for business growth. Join us for this engaging conversation that promises to enrich your understanding of leveraging podcasting in the dynamic realm of brand development.

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Retain clients and consistently attract new leads without the overwhelm→ Grow your brand and network to stay top-of-mind and boost referralsAre you ready to transform your real estate business in 2025? In this video, I'm breaking down the 4 priorities every real estate agent needs to focus on to achieve consistent growth, attract real estate leads, and gain a steady flow of referrals. Whether you're struggling with lead generation strategies, organizing your business systems, or improving client experience, this is the guide you've been waiting for! Here's what you'll learn: - How to retain clients while consistently attracting new ones without feeling salesy or overwhelmed. - Proven steps to grow your brand and network to stay top of mind with clients and generate referrals. - Tips for mastering transaction oversight to deliver standout service and avoid costly mistakes. - Effective ways to optimize profitability by focusing on what truly moves the needle in your business. This is your year to take control of your time, streamline your systems, and embrace an abundance mindset. I'll also share real-world examples, like how Kim Woodhouse turned her lowest GCI year into a thriving, profitable business by implementing these strategies.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health. Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits available to 35 million Americans over 65 is reshaping the commerce landscape for brands, retailers, and health plans alike.Discover how Soda Health leverages innovative fintech solutions to connect health benefits to retail and CPG opportunities, enabling seniors to make preventative purchases ranging from OTC medications to healthy food options. Julie and Jared discuss how retailers are stepping up to engage this high-value demographic, and why brands need to act now to capture their share of this burgeoning market.With real-world insights into evolving consumer health trends, actionable advice for brands, and a vision for the future of personalized health benefits, this episode is a must-listen for those ready to innovate at the intersection of health, commerce, and consumer behavior.Key Takeaways:Understand the Opportunity: Discover how $30 billion in Medicare Advantage dollars can fuel incremental sales for brands and retailersEngage the 65+ Consumer: Learn how to connect with this growing, health-focused demographic in meaningful and compliant waysActionable Steps for Brands: Gain insights on how to unlock this market with targeted outreach, data-driven campaigns, and measurable ROI Hosted on Acast. See acast.com/privacy for more information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how cultural imprinting helps brands grow quickly by shifting societal perceptions rather than individual opinions. They reveal why mass media channels remain crucial for building common knowledge about brands.Topics covered:   [01:00] "Branding Cheat Codes for Explosive Growth"[02:45] How cultural signals influence purchase decisions[04:10] Understanding the third-person effect[05:30] Why mass media outperforms digital for cultural imprinting[07:15] The challenge of crafting culturally resonant messages  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Williams, R. (n.d.). Branding cheat codes for explosive growth. Wizard of Ads. Retrieved from https://wizardofads.org/branding-cheat-codes-for-explosive-growth/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, Head of Marketing and Brand Partnerships at LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. Follow Suzy on Twitter: @AskSuzyBizFollow Rodney Mason on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

In this episode, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. RESOURCES + LINKS Grab Your Seat For The Live Class Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! FOLLOW Brie Groves IG: @briegroves GET IN TOUCH WITH JENI Instagram Coffee Dose Cafe KEY MOMENTS: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers.  

In this episode of The Growth Game with Brie Groves, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. Connect With Jeni Castro Jeni's Instagram - https://www.instagram.com/coffeedosecafe Coffee Dose Cafe - https://www.instagram.com/coffeedosecafe/?hl=en Bronzed Bunny - https://www.instagram.com/bronzedbunny/ Key Moments: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition.

Personal brand growth is often misunderstood. Too many agents think it's about a logo or a type of social media. But at its essence, it's about your reputation and getting people to trust you at scale.    In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You'll learn exactly what it takes to put your brand on steroids and redefine the way you're seen online.    Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He'll be sharing game-changing insights you won't get anywhere else.    Elite Retreat is real estate's most exclusive high-level event of the year, and it's only open to Tom Ferry coaching members, so if you're interested in joining, schedule a growth assessment today!     

Send Us a Text MessageAs podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presents to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301Chapters00:00 Introduction and Qualifications01:11 Amy's Entrepreneurial Journey08:08 Focusing on Your Expertise21:45 The Role of Compassion32:32 Final ThoughtsTakeawaysCourage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.Having a strong why is crucial for staying motivated and focused on your goals.Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

Today's video is an interview I did last year with real estate broker, CEO, and founder of SERHANT., Ryan Serhant. We dive deep into demand creation and sales strategies to navigate the current market. I also share my thoughts on the importance of not judging yourself for micro losses when you have a lot going on in business at the same time. Hope you enjoy it!