Podcasts about bolaji oyejide

Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world's first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands.Key Takeaways:(04:36) Marvel's marketing lessons: stop trying to be the best; start becoming the favorite. (08:42) How the evolution of marketing tech has created inefficiencies. (15:00) The dangers of prioritizing efficiency over effectiveness in B2B. (22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing. (26:50) Why marketers must balance performance campaigns with brand-building. (32:05) The role of emotional resonance in driving effective marketing. (37:15) How B2C strategies like storytelling can inspire B2B marketing success.(43:14) Five strategies for creating tribal, impactful B2B content.Resources Mentioned:Bolaji Oyejide -https://www.linkedin.com/in/bolaji/"Demand Wars" LinkedIn -https://www.linkedin.com/company/demand-wars/"Demand Wars" | Website -https://demandwars.com/Marvel comics -https://www.marvel.com/Google Ads -https://ads.google.com/intl/en_ph/start/overview-ha/?subid=ph-en-ha-awa-bk-a-c00!o3~Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB~137408530459~kwd-12340353~17368164896~600940508284&gad_source=1&gclid=Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB&gclsrc=aw.dsHistory of marketing automation -https://en.wikipedia.org/wiki/Marketing_automationInsightful Links:1. Did Martech Break B2B Marketing? -https://martech.org/did-martech-break-b2b-marketing/2. 96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks -https://www.linkedin.com/posts/bolaji_the-95-5-law-still-ignoring-95-of-your-activity-7135298955545890818-RdI8?utm_source=share&utm_medium=member_desktop3. Why Email Nurturing Does More Harm Than Good (Part 1) -https://www.linkedin.com/posts/bolaji_email-nurturing-is-a-waste-of-time-heres-activity-7110648984188121090-iJzu4. I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2) -https://www.linkedin.com/posts/bolaji_i-hate-marketing-automation-activity-7191531611622940673-r51t?utm_source=share&utm_medium=member_desktop5. Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers) -https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7098700452342427648-d9-D6. State of Emergency: What To Do When the Leads Are Down -https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7099770156922331136-njWV7. What Is Marketing? (Making Selling Easier / Making Buying Easier) -https://www.linkedin.com/posts/bolaji_its-november-13th-2023-aliens-have-just-activity-7127650991797108736-CluL?utm_source=share&utm_medium=member_desktop8. Maslow's Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire -https://www.linkedin.com/posts/bolaji_5-brutal-reasons-brand-awareness-in-2024-activity-7131628829831282688-9IbA9. The Most Efficient Way to Create Demand in 2024 is… -https://www.linkedin.com/posts/bolaji_b2bmarketing-demandgeneration-activity-7027669972160016386-K1u310. Tribal Content: 5 Steps to Creating Content Your Audience Craves -https://www.linkedin.com/posts/bolaji_thenewabm-activity-7092506992048488448-AVo_Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, recorded on Demand Wars and hosted by Bolaji Oyejide, Mason Cosby talks about the importance of finding a work environment that is positive and emphasizes getting marketing right. He also came up with the idea of treating your career as a product, and ways to improve your career.In the later part of the video, Mason Cosby discusses a scenario where a marketer has $1,000 a month to market a B2B product or service. Here are the steps Mason Cosby recommends:Use LinkedIn Sales Navigator to target and connect with potential customers.Build an audience and nurture relationships with them.Once you have a pipeline built, use a daylong virtual conference to establish yourself as a thought leader and to educate potential customers.Mason Cosby also talks about the importance of qualitative data and active job search during the time you are building these long-term demand creation programs.

This week, Dustin chats with Bolaji Oyejide from Hello Audience about the concept of demand desperation and the need for B2B revenue organizations to shift from a focus on demand capture to demand generation. He uses the analogy of hunter-gatherers and farmers to illustrate the limitations of traditional marketing approaches and the importance of long-term thinking. Bolaji emphasizes the need for marketers to balance their time between fetching water (demand capture) and building wells (demand generation). He also suggests that marketers should focus on building association and affinity with their audience by evangelizing the problem and providing valuable insights. He introduces his reality series, Demand Wars, as an example of how marketers can entertain and engage their audience while making their brand their favorite. You can reach out to Bolaji via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Hello Audience's page to learn more about their work.

Bolaji Oyejide is a griot, author, podcaster, and an all-around amazing human.He joins me to chat about:* Losing cool points on his first night in college* Finding his confidence through dancing* The advantages of going to a historically Black college* Being the “other” as an immigrant* And seeing your dual identity as a strength.Enjoy!P.S. If this podcast left you feeling inspired, do me a huge favor and tell one person to subscribe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewcomerspod.com

In this episode, we dive deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. He highlights the need for marketers to shift from data-driven narratives to emotion-driven narratives, fostering a more profound connection with the audience.Bolaji cites examples of successful serialized content, including his own show, Demand Wars, and others like ProfitWell's Recur Network and Salesforce Plus. He underscores the growing trend of reputable brands venturing into serialized content, paving a unique path for B2B marketing.In a captivating finish, Bolaji intertwines the history of hip hop and music composer Johann Brahms to illustrate the secret to long-term influence: repetition and gentle surprise. With valuable insights and engaging anecdotes, this episode is a must-listen for anyone seeking to elevate their B2B marketing strategy.

In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaData and at Bevy. During this fun, fast-paced chat, Eric and Bolaji talk about how branding is often defined as “anything that can't be measured” - and why Bolaj thinks that's a false narrative. He also discusses founding Oh Happy Day Marketing, and how his passion for comic books ultimately led to his own career today. Don't miss it! About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Bolaji Oyejide, VP of Marketing at TestBox Bolaji's 20-year career has allowed him to hone Classical Branding at Procter & Gamble, Software Branding at IBM, SaaS Marketing at Red Hat, Data-Driven Demand Gen at Metadata, and Human Storytelling at Brave Young Heroes. Now at TestBox, he helps companies take the pain out of the search for the right software, providing instant access to live products they can play with side-by-side. No more slides, sales pitches, demos, or unfulfilled promises.Connect with Bolaji: https://www.linkedin.com/in/bolaji/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process. Episode Guide 2:05: What is a “community-driven” event? 9:39: How does Bevy help build community-driven events? 16:56: What types of organizations are Bevy's ideal customers? 22:54: What is Bevy's most effective marketing message? 30:22: Bolaji commits to joining us at DemandFest 30:57: Is there something Bolaji needs to make his job easier? 34:45: A few minutes on Bolaji's series of children's books 39:02: What is the tool Bolaji can't work without? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice

In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process. Episode Guide 2:05: What is a “community-driven” event? 9:39: How does Bevy help build community-driven events? 16:56: What types of organizations are Bevy's ideal customers? 22:54: What is Bevy's most effective marketing message? 30:22: Bolaji commits to joining us at DemandFest 30:57: Is there something Bolaji needs to make his job easier? 34:45: A few minutes on Bolaji's series of children's books 39:02: What is the tool Bolaji can't work without? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice

Ep 67: What does Stan Lee Have to do with Sales? Part of the "Is This a Good Time?" series hosted by Brandon Barton.

Brave Young Heroes- Author Interview-Kids Are Heroes Too! Bolaji Oyejide has wriiten over 50 books for children and young adults in his "Brave Young Heroes" series- giving us stories that help young people face big challenges by letting them know that there is a superhero in all of us. In this interview Bolaji discusses his inspiration and some of his characters- from Kid Creative, an orphan dealing with life in Detroit, to the Titan, a young girl who, despite serious challenges with her weight, attacks life with a positive spirit and learns to help others. Amazon Link to his stories:  https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Bolaji+O&search-alias=books&field-author=Bolaji+O&sort=relevancerank Learn more about your ad choices. Visit megaphone.fm/adchoices

From learning MC Hammer moves in his basement to becoming an author, Bolaji Oyejide is teaching kids to embrace their differences and overcome challenges. We discuss everything from encouraging boredom to Penn’s obsession with imperfect movie endings, and this is the only time you will hear Kayne West quoted on a podcast. Follow the journey on Instagram: @theholdernessfamily Thank you for being here! Would you consider leaving a review? We also love feedback: holdermesspodcast@gmail.com Join our Facebook family: www.facebook.com/theholdernessfamily Find us on YouTube: www.youtube.com/theholdernessfamily About the Holderness Family
: Penn, Kim, Lola, and Penn Charles Holderness create original music, parodies, and Vlogs for YouTube and Facebook to poke fun of themselves and celebrate the absurdity in circumstances most families face in their day to day life. They published "Christmas Jammies" in December 2013 and life hasn't been the same. Since then, their popular parodies, "All About That Baste", "Baby Got Class," and original music "Snow Day" have received national news coverage. Penn, the Dad, took a chance and left his job as a news anchor to join his wife Kim, the Mom, at their video production and digital marketing company, Greenroom Communications, LLC. Lola and Penn Charles are always happy, respectful and eat all of their vegetables (that last sentence is a lie).    Produced and Engineered by Trujillo Media  

Today, Jay and I talked with a very special guest who is a dad and a writer who has created a series of books to inspire children who may feel different, or marginalized. His stories help children to realize that each and every one of us has something that makes us special and unique and we must celebrate it. I hope you find some good nuggets in here! You can check out Bolaji's wonderful books at http://bravernewworld.us/. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/powerful-parenting/support

Bolaji Oyejide joins me on the Learning on Fire podcast and explores the most important learning and educational moments that shaped his life. Our guest – Bolaji Oyejide (https://www.educationonfire.com/wp-content/uploads/2019/05/bolaji-sitting-smiling1-e1507924673190.jpg)               Bolaji O is the creator of Brave Young Heroes – a series of 50 superhero books featuring diverse kids who find their inner strength. Despite differences like anxiety, autism, dyslexia, obesity, shyness, OCD, and more. As Doctor Hero, Bolaji helps kids to write themselves into a heroic story. He founded Superhero Academy: A reality role-playing adventure game that helps kids master character development by putting them right in the middle of an epic struggle for the future of childhood. He also invented I, S.U.P.E.R. – a proprietary method for creating a confident, bully proof, growth mindset in children. Bolaji has been featured on ABC, TEDx, the News & Observer, and school counselor conferences across the country. Questions asked on the Learning on Fire Podcast Interview 1. Who are you? 2. What does your life look like now and how is it different from when you were growing up? 3. What was valuable about your school experience? 4. Which teachers do you remember and why? 5. Who did you admire when you were young? 6. What was it about that person that had such an impact? 7. What was the best piece of advice you have ever been given and who gave it to you? 8. What advice would you give your younger self? 9. What does your future look like? 10. What podcast, book, video, film, song or other resource has had the biggest impact on your life and why? Resources mentioned (https://en.wikipedia.org/wiki/The_Chronicles_of_Narnia) Contact information (https://www.educationonfire.com/wp-content/uploads/2019/05/Brave-Young-Heroes-Logo.jpg)           http://www.BraveYoungHeroes.com (http://www.BraveYoungHeroes.com) http://www.Facebook.com/BraveYoungHeroes  (http://www.Facebook.com/BraveYoungHeroes) http://www.Instagram.com/BraveYoungHeroes (http://www.Instagram.com/BraveYoungHeroes)   Show Sponsor (https://nape.org.uk) Our aim is to achieve a higher priority for the education of children from birth to 13. High quality learning in the early years of life is vitally important to the creation of an educated society. Young children are not simply preparing for the future, they are living a never to be repeated time of life and the best way to learn is to live.  

Brave Young Heroes- Author Interview-Kids Are Heroes Too!  Bolaji Oyejide has wriiten over 50 books for children and young adults in his "Brave Young Heroes" series- giving us stories that help young people face big challenges by letting them know that there is a superhero in all of us.  In this interview Bolaji discusses his inspiration and some of his characters- from Kid Creative, an orphan dealing with life in Detroit, to the Titan, a young girl who, despite serious challenges with her weight, attacks life with a positive spirit and learns to help others. Amazon Link to his stories:   https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Bolaji+O&search-alias=books&field-author=Bolaji+O&sort=relevancerank

Bolaji Oyejide - From Super Zero to Super Hero: “How to create a Viral Movement” -------------------------------------------- Guests: Bolaji Oyejide is an entrepreneur, the author of 50 books and a Superhero advocate for children. Originally from Nigeria and a diehard Spiderman comic book fan. Bolaji is the creative mind behind the, “Brave Little Heroes”, a series of books designed to inspire, empower and encourage children. Bolaji has made it his mission, to help the ‘Peter Parkers’ of this world, become superheroes. Bolaji’s vision is to help kids, whom the world has called BROKEN, to see their full worth and value to the world. -------------------------------------------- Contact: All Social Media: Bolaji Oyejide  http://bravernewworld.us -------------------------------------------- Topics: - Comic books were my saving Grace - I drove 10 hours to see my Hero for 10 minutes - Your success is connected to your 10 year view and not your 1 year view.  - The Hero’s Journey (An overview of the 12 steps) - My 7 years of success as an author, is the product of a 9 year social media network failure.  - I was failing out of college and my entire college experience shifted on one Professor’s constant and perpetual encouragement.  -------------------------------------------- Hosted by:  Brian Keith BrianKeith360@yahoo.com Briankeith360 - Instagram Briankeith360 - Facebook Briankeith360 - Twitter Briankeith360 - Youtube Briankeith360 - Vimeo   --------------------------------------------   Music and Voice over by:  Scott 'Lenny Global' Hires    

BOLAJI O (DOCTOR HERO) is a superhero movie producer and the bestselling author of the 50-book Brave Young Heroes series.  His goal is to give every kid who’s ever felt like an underdog, a superhero that is just like them. Bolaji uses story to teach children how to overcome adversity, and change the world. This is another longer episode, but SO worth it!  I had such a great conversation with Bolaji!  He's such an amazing person, and it was so easy to talk about this topic with him.  There are so many great gems in this episode! Bolaji and I start our conversation talking about how he got started on his journey as an entrepreneur.  I loved this part of our conversation because this is something I have been learning about myself, especially after my conversation with MJ DeMarco, the entrepreneur and author.  He talks about the hero's journey, just like I talked about with Kathy Mellor in more detail, and how he was reluctant to answer the call to do something different than the status quo at first.  He told of the inspiration for starting his journey and changing the course of his life. Then, Bolaji talks about the inspiration for why he writes about super heroes to help kids cope with the trials of their lives.   There is a subtle difference between super villains and super heroes.  We can all raise our kids to be super, but are we also guiding them to be heroes?  Bolaji talks about what distinguishes heroes from villains.  The difference comes from how the heroes and villains react to trauma, and whether they have the virtues Bolaji lists as qualities of a hero in his latest book (below). Gem: "Are we preparing the path for our children or are we preparing our children for the path?" We talked in detail about his new book I, S.U.P.E.R.: How to Raise a Superhero; and what each letter in the acronym stands for: I - Identity S - Super Powers U - Unlimited Gratitude P - Purpose E - Empathy R - Resilience You will have to listen to find out how each of these apply to the hero's journey, and how they distinguish heroes from villains.  We can incorporate each of these traits into our family culture through our values, our conversations, in the way we instruct and discipline.  We are guiding our children to be heroes, not just to be super.  Make super hero training a part of your family culture by supporting the hero in each of our kids. Find Bolaji at http://BraveYoungHeroes.com (Brave Young Heroes) and Facebook Twitter Instagram Join the Family Success Toolkit Free Membership http://homeandfamilyculture.com

Bolaji Oyejide, author of the bestselling Brave Little Heroes books, uses stories to help kids discover “their own super powers.” His Bravepreneur Parents Academy podcast helps parents create unforgettable moments with their kids. “I didn't go to top schools to learn to make comic books or write about super heroes. Both my parents are medical doctors who lifted our family out of poverty in Nigeria. I actually enjoyed my corporate career and was good at it, but I never really felt fulfilled until now.”

Today on Business Machine is Bolaji Oyejide, founder of Bravepreneur Parents Academy, the #1 podcast to help parents raise superhero kids and 7-time best-selling author of the “Brave Little Heroes” book series. Education was always paramount in Bolaji’s family, and he followed the college path to success with a corporate career and family life. After being laid off from several jobs, he decided to give in to the voice in the back of his head that entrepreneurship would lead him where he wanted out of life. Mission Help kids discover what makes them unique and tenacious so they can get excited about changing the world. The origin story is imperative to the identity of superheroes, and Bolaji believes kids are in that origin story phase that can define them in some way for the rest of their life. In 10 years, Bolaji envisions a stand-alone company called Bravequest that will use video game concepts to help over one million kids develop. Learning From Our Mistakes Bolaji’s biggest lesson has been the mistake of not using a business model conducive to their industry. If you don’t plan how to monetize, you will sacrifice your health, relationships, and goals. You also should find a mentor that has been down the path that you now walk. Recommendations Eat: The Pit in Raleigh, North Carolina. Quote: “Fall down seven times. Stand up eight.”, an old Japanese proverb. Read: “Little Bets” by Peter Sims. Eat with: Stan Lee. Apps: Audible, Evernote or a similar app to collect your thoughts. Contact Website: Bravepreneur.com

Bolaji is the creator of Brave Little Heroes, a series of superhero stories for children ages 6-12.   Bolaji grew up in Nigeria to first-generated educated parents. Although his parents became doctors, they had grown up poor and had a very strong ‘do for yourself’ drive that they instilled in their children. That work ethic, combined with his love for American comics, led Bolaji to be an entrepreneur at just 10 years old, when he would draw and sell Spiderman images for lunch money.   He did well academically, going on to earn his undergrad degree in Computer Science and an MBA. Because his parents had come from a poor background, but became doctors, they saw a “good job” as the path to happiness and success because it provided financial stability. But, he tried working in Corporate America, staying in cubicles for 12 years, and never felt fulfilled. When he was laid off for the last time, even his boss said “I don’t know where you’re supposed to be, but this is not it”.   At the same time, he had been encouraged by his wife to start writing down all of the stories he was telling his children. Then, came the first publication. After a few challenging ‘start-up’ years, ‘Brave Little Heroes’ has broken through and they’ve now reached over 100,000 children around the world. He’s also recently started a podcast, Bravepreneur, to interview other entrepreneurs about their most defining childhood moments. As an adult, creating this company goes full-circle back to his childhood. He’s realized his dream and he’s having a blast doing it!

If you stand still in one place for too long, you become stale, stagnate, and your voice becomes less and less heard. I'm thrilled about this show because I will be introducing you to our new contributors and sharing my vision for the future of the DivaTalk Network. I believe you will find our direction to be fresh, welcoming, and appealing to Divas across the globe. Introducing... Gina Parris is an amazing Peak Performance Coach. Her message is empowering folks to live life at their highest potential. This is done so in marriage as well. Gina brings an unique perspective on God-based marriages, relationships, and fully capturing the gifts that you've been given. Bolaji Oyejide is an amazing Dad. Even though his day-to-day life consists of computers and other geeky things, he's most excited of being a Dad to two young boys. As a child growing up in Nigeria, he lived wild adventures through books, for which today he's an author himself. Bolaji brings an unique perspective to parenting through a Godly father's eyes.  I'm thrilled to call him our resident DIVO! Sheri Prest-Herman is the woman behind the scenes and the one who makes, our Host & Founder, Kelli Claypool, look good. Sheri dots the i's and crosses the t's around the DivaNetwork. She is a mom, grandmom, and Entrepreneur who assists small business owners with making their content visible and marketable. Be sure to mark your calendars to listen LIVE to this show. I guarantee you laughter, tears of joy, and a Diva-licious good time!