Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Oyebolu and Cory Henke, Founder and CEO of Variable Media, discuss modern paid media intelligence. Cory shares insights from his journey via major agencies and platforms to build a data-first paid media agency. He unpacks the challenges and philosophies around attribution and campaign measurement and explains how business intelligence tools like Power BI help brands unlock deeper visibility into what really drives performance. Key Takeaways:(01:20) Cory's marketing journey.(04:36) Marketers who rely solely on in-platform data miss the bigger picture — merging CRM, web analytics and ad platforms reveals deeper insights.(07:51) Cory believes that attribution is unsolvable because great outcomes stem from many variables.(09:50) In a dynamic ad landscape, Cory emphasizes having a conservative projection and a flexible testing strategy.(11:16) For new brands, organic growth should precede paid media — proving demand without ad spend is key to long-term success.(13:03) Attribution models are biased by platform incentives; YouTube, for instance, creates halo effects that platforms often credit to search.(16:28) Cory's team customizes attribution by extracting campaign data from multiple platforms, merging it via Power BI for clearer performance storytelling.(21:31) CPM is Cory's favorite marketing metric — unlike other KPIs, it reveals raw costs and helps evaluate the efficiency of reach, regardless of engagement.(27:42) Staying top of mind and testing new formats is key as digital advertising continues to evolve beyond traditional performance metrics.Resources Mentioned:Cory Henkehttps://www.linkedin.com/in/coryhenke/Variable Media | LinkedInhttps://www.linkedin.com/company/variable-media/Variable Media | Websitehttps://variable.media/Power BIhttps://www.microsoft.com/en-us/power-platform/products/power-biCory Henke on Twitterhttps://twitter.com/CoryHenkeInsightful Links:https://online.mason.wm.edu/blog/data-analytics-in-digital-marketinghttps://www.akkio.com/post/business-intelligence-in-marketinghttps://www.netsuite.com/portal/resource/articles/erp/business-intelligence-strategy.shtmlThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu welcomes Michelle Ngome, Founder and President of the African-American Marketing Association (AAMA), in this episode.Michelle shares her journey from finance to marketing, emphasizing the importance of integrated strategies that blend traditional and digital efforts. She unpacks the evolution of inclusive marketing, the challenges and triumphs of building a diverse marketing community and why empathy and representation must go beyond surface-level diversity. Key Takeaways:(01:19) Michelle transitions from finance to a 15-year marketing career focused on small businesses and thought leadership.(02:31) A call for holistic representation — beyond token visuals — in inclusive marketing.(04:08) The African-American Marketing Association's membership is split between entrepreneurs and corporate marketers.(05:28) The Marketing for the Culture Summit fosters community among Black marketers from across North America.(10:27) Younger generations demand social responsibility and hold brands more accountable than ever.(18:09) Michelle outlines her five-point framework for inclusive marketing.(24:56) Brands should expand existing offerings to new communities instead of creating entirely new products.(33:11) Internal audits and strategic planning ensure DEI efforts are authentic and sustainable.(35:17) Annual reports and competitor research offer hidden insights for shaping impactful DEI marketing strategy.(46:35) Always include representative voices in decision-making to ensure cultural campaigns are guided authentically.Resources Mentioned:Michelle Ngome https://www.linkedin.com/in/mngome/The African-American Marketing Association (AAMA) | LinkedInhttps://www.linkedin.com/company/african-american-marketing-association/Michelle Ngome | Websitehttps://www.michellengome.com/Insightful Links:https://all-in.withgoogle.com/strategy/https://www.texthelp.com/en-gb/resources/digital-accessibility-guide/inclusive-marketing/ https://advertising.amazon.com/en-ca/library/guides/inclusive-marketinghttps://beinclusivethecardgame.com/https://www.aa-ma.org/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Heather Osgood, Founder of True Native Media Podcast Advertising, a podcast representation agency that specializes in connecting mid-level shows with advertisers.Heather shares the growing value of podcast advertising in modern marketing strategies. She explores the unique power of host-read ads, the intentional nature of podcast audiences, and how brands can benefit from targeted campaigns even without producing a podcast themselves. Key Takeaways:(03:45) Host-read ads build trust and drive strong purchase intent.(05:05) Podcast listeners are highly engaged, consuming up to 80% of episodes.(07:04) Small, niche B2B audiences can be very effective for advertisers.(08:18) Define the podcast's purpose before pursuing monetization.(10:28) Business, marketing and finance podcasts perform well in ad sales.(16:02) Think about the size of the audience you're targeting. (25:56) Promo codes, landing pages and pixel tracking help measure ROI.(28:41) Podcast ads enhance other media performance through a multi-channel marketing mix.(29:26) Podcast ads boost channel synergy, tripling video performance when run together.Resources Mentioned:Heather Osgoodhttps://www.linkedin.com/in/podcastadvertising/True Native Media Podcast Advertising | LinkedInhttps://www.linkedin.com/company/tnma/True Native Media Podcast Advertising | Websitehttps://truenativemedia.com/Insightful Links:https://truenativemedia.com/2021-marketing-plan/https://www.quillpodcasting.com/blog-posts/podcast-advertising-should-be-paid-strategyhttps://advertise.acast.com/news-and-insights/7-reasons-why-you-need-podcast-advertising-in-your-marketing-mixThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women's empowerment. She dives into the critical need for representation, confidence-building and collaboration among women in marketing and beyond. Key Takeaways:(02:12) Sheena starts her podcast to spotlight Asian women's confidence journeys.(03:08) Addressing mental health and trauma is foundational to leadership growth.(08:22) Confidence isn't about volume — it's about authenticity.(10:43) Gender bias in Asia and globally still stalls women's progress.(14:43) Women must overcome jealousy and collaborate more effectively.(16:06) Self-promotion and bold marketing are crucial for growth.(19:01) The “superwoman” myth hinders progress and well-being.(27:37) Diversity must go beyond optics to real inclusion.(33:51) Trust is the foundation of business — without it, credibility, connection and ethical leadership fall apart.Resources Mentioned:Sheena Yap Chanhttps://www.linkedin.com/in/sheenayapchan/The Tao of Self-Confidencehttps://www.linkedin.com/company/the-tao-of-self-confidenceSheena Yap Chan Website and Resourceshttps://sheenayapchan.com/“The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within” Bookhttps://www.amazon.com/Tao-Self-Confidence-Moving-Beyond-Awakening/dp/1394166575“The Tao of Self-Confidence” Podcasthttps://thetaoofselfconfidence.com/Insightful Links:https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.https://www.forbes.com/sites/forbesagencycouncil/2023/03/08/12-powerful-ways-women-in-pr-and-marketing-can-claim-their-space-in-leadership/?sh=59640c9f729ahttps://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu speaks to Cruce Saunders, Founder and Principal at Simple [A], about building scalable content operations using intelligent systems and structured processes.Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he outlines how content operations supports omnichannel delivery, reduces duplication and accelerates time-to-market across enterprise teams. Key Takeaways:(03:27) Generative AI is shaping content creation and delivery, but many companies are still working on foundational content operations.(06:29) Content operations oversee the entire content lifecycle, ensuring strategic goals are realized across every customer experience.(08:37) Content marketing is only one output of a broader content operations system, alongside support tools like chatbots and documentation.(10:12) Large organizations can save millions by centralizing content services and reducing duplicated effort across teams and channels.(14:45) Semantic models and intelligent tagging systems make content discoverable and contextually connected across digital experiences.(23:16) Content services organizations often pay for themselves within the first year by eliminating hundreds of manual hours per campaign and delivering multimillion-dollar ROI.(31:31) Enterprises can achieve ROI in year one by reducing redundant content processes and automating high-friction handoffs.Resources mentioned: Cruce Saundershttps://www.linkedin.com/in/cruce/Simple [A] | LinkedInhttps://www.linkedin.com/company/simple-a/Simple [A] | Websitehttps://simplea.com/Insightful Links:https://blog.hubspot.com/marketing/content-operationshttps://contentmarketinginstitute.com/articles/content-operations-framework/https://www.toaststudio.com/en/content-marketing-operations-the-engine-of-your-content-strategy/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion. Key Takeaways:(01:34) Transitioning from Wall Street to bestselling marketing author.(03:04) Most marketers mistakenly focus on products instead of buyer personas' needs.(05:51) B2B marketers often lose sight of the human element by targeting businesses instead of individuals.(10:10) Hagerty builds a tribe around classic car lovers with over a million YouTube subscribers.(13:58) HubSpot exemplifies fan-building by offering extensive free education before a sales pitch.(14:38) HubSpot's Inbound conference attracts massive audiences and showcases how offering value without strings can create loyal brand advocates.(17:12) Unlike ads, content like blog posts lives forever and compounds as an asset. (22:13) One-star reviews can reflect unrelated experiences, like delivery issues, and marketers should avoid overreacting to isolated negative feedback.(29:25) The best marketing strategy is grounded in human connection — authenticity drives fan-building more than constant messaging or automation ever could.Resources Mentioned:David Meerman Scotthttps://www.linkedin.com/in/davidmeermanscott/HubSpot Academyhttps://academy.hubspot.comInbound by HubSpothttps://www.inbound.com“The New Rules of Marketing and PR”https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr“Marketing Lessons from the Grateful Dead”https://www.davidmeermanscott.com/books/marketing-lessons-from-the-grateful-deadInsightful Links:https://www.socialmediaexaminer.com/developing-loyal-fans-future-marketing-david-meerman-scott/https://blog.hubspot.com/marketing/how-to-turn-customers-into-fanshttps://www.hotjar.com/blog/customer-centric-marketing/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Mark Schaefer, Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today's marketing landscape. The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to drive sustainable growth and advocacy.Key Takeaways:(00:00) Creating customers begins with love, not lead nurturing or manipulation.(01:54) Mark's journey spans corporate leadership, authorship, and global consulting.(06:36) Ad-free streaming limits traditional advertising's effectiveness.(08:26) Social media provides reach, but communities provide depth.(12:19) Purpose must align with customers to build meaningful brand equity.(16:29) Communities are defined by interaction and shared values — not passive audiences.(25:19) Traditional sales funnel thinking clashes with today's empowered customers.(29:14) Micro-influencers are instrumental in authentic brand advocacy within communities.(35:45) Around 70% of brand communities fail because they're created with a sales-first, rather than value-first, mindset.(36:35) Sephora's billion-dollar community investment prioritizes engagement as the leading metric for relevance and future sales.(49:10) Hidden or “invisible” communities on platforms like Discord are growing fast, making traditional social listening obsolete for marketers.Resources Mentioned:Mark Schaeferhttps://www.linkedin.com/in/markwschaefer/Schaefer Marketing Solutionshttps://www.linkedin.com/company/schaefer-marketing-solutions/“Belonging to the Brand” – Mark's latest bookhttps://businessesgrow.com/belonging-to-the-brand/The Marketing Companion podcasthttps://www.youtube.com/playlist?list=PLF06Qwa7RfooyhInNJSqEHns5sm-oRl0MRISE Communityhttps://businessesgrow.com/rise-community/Insightful Links:https://www.thinkific.com/blog/brand-community-examples-and-tips/https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheelhttps://hbr.org/2009/04/getting-brand-communities-rightThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Lilach Bullock, Founder of Lilach Bullock Limited, a Forbes Top 20 Women Influencer, speaker and sales-oriented digital marketing consultant, meets with host Dots Oyebolu, to share her personal journey from legal secretary to global digital marketing influencer. She and Dots explore the critical alignment between sales and marketing, why businesses today can no longer rely on word-of-mouth alone and how marketing must evolve to support revenue goals in increasingly saturated markets. Key Takeaways:(01:31) Lilach shares her unconventional path from secretary to marketing influencer.(04:57) A revenue mindset is essential in today's hyper-competitive environment.(07:31) Sales and marketing misalignment often stems from company size and communication silos.(09:57) Many businesses over-prioritize marketing and fear selling, leading to lost revenue.(13:01) Demand generation campaigns require more outbound effort and cannot replace SDRs.(15:50) Lilach outlines her process for mapping the customer buying journey using data.(20:19) Internal misalignment often hinders growth more than external challenges.(22:10) Tools like HubSpot help unify marketing, sales, and operations when used correctly.(32:29) Being memorable and personal — even through handwritten notes — cuts through noise.Resources Mentioned:Lilach Bullockhttps://www.linkedin.com/in/lilachbullock/Lilach Bullock Limitedhttps://www.linkedin.com/company/lilach-bullock-limited/HubSpothttps://www.hubspot.com/Insightful Links:https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete https://mikekhorev.com/create-b2b-marketing-strategy-drives-sales-revenue https://fabric.inc/blog/b2b-digital-marketing Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google's motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google's revenue engine.(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.(16:01) High ad strength isn't a reliable indicator of campaign effectiveness; focus on message clarity and fit.(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.(26:51) Proving value means aligning with client goals and telling the full story behind paid media's impact.Resources Mentioned:Amy Hebdonhttps://www.linkedin.com/in/amyhebdon/Paid Search Magichttps://www.linkedin.com/company/paid-search-magic/Spectrehttps://spectre.uk.com/Google Ads / Adwordshttps://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAEInsightful Links:https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-contenthttps://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/https://www.sortlist.com/blog/search-engine-advertising/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today's complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.Key Takeaways:(01:22) Kathy shares her 20-year journey in CPG, starting with foundational training at PepsiCo.(02:14) She contrasts consumer packaged goods (CPG) with FMCG.(02:58) Kathy now focuses specifically on brand positioning, helping leaders articulate strategy.(05:28) CPG is about the end user, regardless of whether the go-to-market strategy is DTC or retail.(07:07) She outlines the classic Four Cs and Four Ps frameworks and how they relate to positioning.(10:24) Kathy introduces her Brand Fundamentals framework to avoid the “and also” problem.(13:45) A major sign of poor positioning is constant internal revisions and unclear brand differentiation.(16:54) She emphasizes revisiting brand positioning regularly to stay ahead of shifting consumer needs.(23:00) Dove's use of brand purpose exemplifies how consistency across all brand touchpoints drives loyalty.(35:50) To maintain loyalty, brands must stay close to their consumers and evolve with their changing needs.Resources Mentioned:Kathy Guzmán Gallowayhttps://www.linkedin.com/in/kathygallowayThe Clarity Wizardhttps://www.linkedin.com/company/theclaritywizard/Insightful Links:https://peekage.com/blog/positioning-messaging-testing-for-cpg-brandshttps://www.smashbrand.com/articles/brand-positioning-map/https://studionoel.co.uk/understanding-brand-positioning-modelsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Today, Corey Coates, CEO and Co-Founder of Podfly Productions, LLC, joins Dots Oyebolu to talk about high-level, B2B brand marketing. Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies. In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the importance of kindness in navigating complex B2B structures, and why treating podcast content as purpose-built — rather than simply repurposed — leads to deeper audience engagement. Key Takeaways:(01:18) Podfly — a support system for executives and brands looking to incorporate podcasting into their media mix.(03:27) Many B2B podcast initiatives begin with a junior executive being “handed the podcast folder,” often without clear strategic direction.(05:59) Early discussions with clients help define podcast KPIs.(09:23) Podcasting has evolved from a side project to a core component.(09:56) Instead of "repurposing" content, create platform-specific assets from rich podcast interviews.(13:16) Specialized teams for branded shows allow for scalable, expert-driven content creation.(15:08) Unique collaborations spark executive partnerships.Resources Mentioned:Corey Coates -https://www.linkedin.com/in/corey-coates-2a3aba34/Podfly Productions, LLC -https://www.linkedin.com/company/podfly-productions/Podfly | Website -https://www.podfly.net/In the Hot Seat Podcast -https://enfuce.com/in-the-hot-seat-podcast/ Insightful Links:https://www.desantisbreindel.com/insights/unlocking-c-suite-executives-content/ https://www.marketingprofs.com/articles/2021/44825/best-practices-for-reaching-and-marketing-to-the-c-suite-audience https://longitude.ft.com/campaigns-hook-c-suite/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/marketings-moment-is-now-the-c-suite-partnership-to-deliver-on-growthThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu speaks with James Wirth, Senior Director of Strategy and Growth Marketing at Citation Labs, to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns.James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success.Key Takeaways:(01:00) To a marketing strategy leader, SEO isn't just SEO — it's all about ROI.(02:28) The rise of AI is reshaping organic search, shifting from "dark social" to "dark search" and "dark communities."(03:47) Google's Search Generative Experience (SGE) changes how marketers approach SEO.(06:19) Early studies indicate that SGE pulls search results from specific ranking positions.(10:26) Google may reduce the number of search pages, making Page One rankings even more critical.(12:52) Bing's role in SEO may expand as Microsoft invests heavily in AI-powered search.(17:03) Structured content and schema markup are more crucial than ever for SEO success.(21:09) Leveraging podcast content for guest-authored articles is an effective backlinking strategy.(26:16) The concept of "money pages" determines where backlinks should point for the highest SEO impact.(28:54) Competitive analysis involves evaluating link gaps, search ranking positions, and content structure.(35:42) Look at unasked questions when making recommendations around content.(44:04) Measuring SEO ROI is an ongoing challenge, but controlled testing helps quantify impact.Resources Mentioned:James Wirth -https://www.linkedin.com/in/jameswirth/Citation Labs -https://www.linkedin.com/company/citation-labs/Link Launch | A new mission control for link building -https://linklaunch.com/Citationlabs.com | Blog including ROI Forecasting template -https://citationlabs.com/link-building-your-cmo-will-love/Insightful Links:https://intergrowth.com/seo/vs-ppc/https://searchengineland.com/7-things-wish-cmos-knew-link-building-192705https://www.mediajel.com/blogs/link-building/https://www.thehoth.com/blog/new-way-to-build-links/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu's guest for this episode is Isaiah Studivent, CEO of Evron, a revenue marketing agency helping B2B SaaS companies scale from $1M to $10M ARR. Isaiah shares his journey from graphic design to entrepreneurship, the pivotal moments that shaped his agency's approach and why revenue marketing is the future of growth. Key Takeaways:(02:21) A client's harsh feedback led to a pivotal shift in Evron's focus.(04:12) The evolution of go-to-market roles has shifted the responsibilities of marketing, sales and customer success.(07:53) Getting the ideal customer profile right is crucial, and when data is limited, analyzing competitors can provide valuable insights.(13:11) B2B marketers must adapt to shifting buyer behaviors, focusing on long-term positioning.(15:04) The monetization of B2B audiences is valuable but must be backed by sustained value delivery.(19:58) B2B marketers should leverage intent-based platforms to track buying signals.(23:17) Engaging customers in content creation strengthens retention and expansion efforts while fostering advocacy.(28:36) Structuring marketing intelligence requires integrating all data sources into a centralized system.(31:47) A well-defined sales pipeline requires clear entry and exit criteria for each stage, segmented by deal size to improve efficiency and reduce customer acquisition costs.Resources Mentioned:Isaiah Studivent -https://www.linkedin.com/in/isaiahstudivent/Evron -https://www.linkedin.com/company/evrondigital/Exit Five Community -https://www.exitfive.com/Walnut | Interactive Product Demos -https://www.walnut.io/6sense | Intent Data Platform -https://6sense.com/Clearbit | B2B Data & Enrichment -https://clearbit.com/Leadfeeder | Website Visitor Identification -https://www.leadfeeder.com/HubSpot | CRM & Marketing Automation -https://www.hubspot.com/Insightful Links:https://marketinginsidergroup.com/strategy/marketings-role-as-a-revenue-engine-lessons-from-the-front-line/https://www.accenture.com/ca-en/services/song/marketing-transformationhttps://mitsloan.mit.edu/ideas-made-to-matter/why-data-driven-customers-are-future-competitive-strategyThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Jason Vana, Founder and CEO of SHFT Agency, breaks down the power of brand strategy, explaining how businesses can create a compelling identity that not only attracts the right customers but turns them into advocates. He highlights the often-overlooked role of brand strategy in driving long-term business success and revenue growth.Key Takeaways:(02:23) A strong brand identity can be the deciding factor between business success and failure.(03:56) Many CEOs and CMOs misunderstand brand strategy, seeing it as a cost rather than a revenue driver.(04:57) The difference between a business strategy and a brand strategy and why the latter creates lifelong advocates.(07:27) A strong brand strategy defines your target audience while influencing every aspect of your business.(08:41) A brand is a gut feeling people have about a business, which is influenced by every touchpoint.(13:30) If your company's internal policies contradict your brand message, customers will remember the experience over the tagline.(21:49) Apple's dominance proves that strong branding can create demand, even when a product isn't technically superior.(55:18) Differentiation must be based on what matters to customers, not just being different for the sake of it.Resources Mentioned:Jason Vana -https://www.linkedin.com/in/jasonvana/SHFT Agency -https://www.linkedin.com/company/shftagency/Insightful Links:https://blog.hubspot.com/sales/product-differentiationhttps://medium.com/theymakedesign/brand-differentiation-41edd435ff2ehttps://www.spellbrand.com/brand-storyhttps://www.inc.com/martin-zwilling/how-to-position-your-startup-to-attract-right-customers.htmlThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Stefan Boettcher, Founder and Director of QLICK.XYZ, joins Dots Oyebolu to explore the world of performance marketing for startups. Stefan shares his journey from agency work to running his own business, highlighting the key challenges startups face in paid marketing.Key Takeaways:(06:20) Common pros and cons of startup performance marketing.(08:41) Challenges of bootstrapped vs. funded startups.(9:38) Startups may have a great product, but extensive customer education is required, which can slow down conversion rates.(13:24) Mistakes startups make and the best practices for landing pages in PPC.(18:19) The rule of thumb in performance marketing: getting the right traffic, as well as conversion optimization.(25:08) Seasonality and its significant role in marketing.(25:57) No matter how great a product is, a poorly converting website renders ad spend ineffective.(27:25) Diminishing returns in scaling and understanding that increasing ad spend doesn't always mean doubling leads.Resources Mentioned:Stefan Boettcher -https://www.linkedin.com/in/stefanboettcher/QLICK.XYZ -https://www.linkedin.com/company/qlick.xyz/Insightful Links:https://tuffgrowth.com/performance-based-marketing-for-startups-and-scaleups/ https://www.wrike.com/blog/unlocking-growth-performance-marketing/ https://www.thehartford.com/business-insurance/strategy/startup/marketing https://mailchimp.com/resources/startup-marketing-strategy/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu sits down with Katherine Kerr, Founder of Podcast Pioneers, to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem.Key Takeaways:(01:24) Podcast Pioneers specializes in integrating audio into brand communication strategies.(02:50) Podcasting should align with an organization's existing content ecosystem.(04:17) The UK podcast market matured later than the US but has seen significant growth since 2015.(08:31) A clear vision and understanding of audience needs are essential for long-term podcast success.(09:36) Brands should focus on their desired impact and establish measurable success metrics.(10:30) Resource allocation, including in-house vs. outsourced production, affects podcast sustainability.(13:02) Podcasts should be part of a broader content funnel to deeply engage audiences.(24:31) High-quality storytelling and production are crucial to achieving maximum listener retention.(31:52) Multi-platform promotion and listening ensure extended reach and long-term audience growth.Resources Mentioned:Podcast Pioneers website - https://podcastpioneers.comCasted website - https://www.casted.us/Content Allies website -https://www.contentallies.comDots Loves Marketing website - https://www.dotslovesmarketing.comInsightful Links:6 Essential Questions You Should Ask Before You Start A Podcast (Strategy Guide)https://indiemedia.club/insights/start-a-podcast/5 questions to ask yourself before starting a podcasthttps://muckrack.com/blog/2021/11/18/questions-to-ask-before-starting-a-podcastThe Most Important Question to Ask Before Launching a Podcasthttps://contentmarketinginstitute.com/articles/question-launching-podcast/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Clark Johannson, President and CEO of ClickSpace, board member at Young Presidents' Organization (YPO), and Director at A100, shares his expertise on advanced B2B performance marketing strategies, emphasizing the importance of unit economics, marketing intelligence and customer insights. Through decades of entrepreneurial experience, Clark provides actionable insights into revenue predictability, marketing efficiency and the mindset shift required for true growth marketing success.Key Takeaways:(02:49) The critical role of customer intimacy in startups to make informed decisions due to limited resources.(05:19) The struggle with predictable revenue in marketing due to lack of marketing visibility and misallocation of resources.(06:30) Why marketing tracking is essential because without it, businesses waste time and money on ineffective marketing channels.(16:04) The importance of marketing unit economics for sustainable growth to balance customer acquisition cost (CAC) and lifetime value (LTV) for financial viability.(24:48) Differentiating inbound and outbound marketing strategies.(28:32) Applying the J-Curve to marketing investment because marketing investments often see an initial dip before reaching profitability.(41:07) Marketers should learn from failed campaigns instead of focusing on vanity metrics.Resources Mentioned:Young Presidents' Organization (YPO) website - https://www.ypo.org/ A100 website - https://thea100.org/The Innovator's Dilemma by Clayton Christensen - https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780Harvard Business Review – "Jobs to Be Done" Theory - https://hbr.org/2016/09/know-your-customers-jobs-to-be-doneGoogle Ads - https://ads.google.com/Looker Studio (Google Data Studio) - https://lookerstudio.google.com/HubSpot - https://www.hubspot.com/Freshdesk - https://freshdesk.com/ Productboard - https://www.productboard.com/ PipeDrive - https://www.pipedrive.com/Insightful Links:Know Your Customers' “Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-doneWhat Is Market Intelligence? - https://www.businessnewsdaily.com/4697-market-intelligence.htmlHow to Calculate Unit Economics for Your Business - https://www.masterclass.com/articles/how-to-calculate-unit-economics-for-your-businessThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.Key Takeaways:(01:22) The transition from teaching language arts to becoming a B2B podcasting expert.(03:18) The distinction between using podcasts for lead generation versus sales conversion, and why clarity on goals is essential for success.(03:49) Building strong personal connections through podcasts can unintentionally lead to partnerships and sales.(08:09) Assess your team's capacity and don't underestimate the time required for high-quality podcast production.(08:42) The importance of outsourcing when internal resources and time are limited, and how professional teams can ensure seamless podcast production.(13:52) How to achieve high consumption and retention rates by aligning your podcast content with your audience's expectations and interests.(16:43) A case study on retaining 91% of podcast listeners emphasizes intentionality and crafting an engaging story arc.(30:41) A four-step system for launching a successful podcast, focusing on aligning podcast goals with overall business objectives.Resources Mentioned:Jeff Large - https://www.linkedin.com/in/jefflarge/ Come Alive LinkedIn - https://www.linkedin.com/company/come-alive-creative/ Come Alive website - https://comealivecreative.com/“Stop Asking Questions” by Andrew Warner - https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540Podcast hosting platforms: Megaphone and CoHost - https://megaphone.spotify.com/ https://www.cohostpodcasting.com/Insightful Links:How to Create a Successful B2B Podcast in 2024 (w/ Examples) https://blog.podcast.co/reach/how-to-create-a-successful-b2b-podcast-in-2022-w-examplesHow to Grow a B2B Marketing Podcasthttps://www.cognism.com/blog/how-to-grow-a-b2b-marketing-podcastThe Power of Podcastinghttps://nvision.co/business/the-power-of-podcasting-how-creating-a-podcast-can-transform-your-b2b-marketing-strategy/5 Underutilized B2B Podcast Marketing Tacticshttps://www.casted.us/blog/5-underutilized-b2b-podcast-marketing-tacticsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.Key Takeaways:(03:15) The high cost of replacing senior employees, beyond HR expenses.(06:23) How effective communication extends the employee lifecycle.(10:18) The impact of aligning personal and corporate values.(15:59) How to empower employees to become brand ambassadors through communication.(19:50) Aligning organizational goals with customer-centric strategies.(23:13) Strategies for managing communication across departments and stakeholders.(30:16) The role of transparency in driving employee engagement.(30:54) Why 70% of change management initiatives fail without a focus on people.Resources Mentioned:Your Brand Marketing website - https://iambenbaker.com/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.Key Takeaways:(01:30) Juleyka's journey in media, from print to podcasting, over 25 years.(02:04) Niche podcasts build loyal communities and enable monetization without massive audiences.(05:25) Audio can enhance public relations by amplifying a brand's influence and storytelling.(06:47) A podcast by NACAC effectively reached families navigating the college admissions process.(09:07) The series "70 Million" engaged audiences through annotated transcripts and resource guides.(11:02) Successful audio content requires strategy and the offering of multiple engagement methods.(14:31) Listen-through rate is a key metric for evaluating audience loyalty in podcasts.(18:14) Podcasts can expand brand awareness by providing meaningful content to niche audiences.(19:37) Effective audio journalism is grounded in deep customer research and actionable insights.Resources Mentioned:Juleyka Lantigua - https://www.linkedin.com/in/juleykalantigua/ LWC Studios website - https://lwcstudios.com/Aspen Institute: "1 in 5" podcast - https://www.aspeninstitute.org/podcast/1-in-5-podcast/"70 Million" podcasthttps://70millionpod.com/Insightful Links:The Power of Multimedia Journalism: Unleashing Its Impact - https://www.yellowbrick.co/blog/journalism/the-power-of-multimedia-journalism-unleashing-its-impact7 Strategies for Creating Immersive Narratives in Journalistic Podcasts - https://latamjournalismreview.org/articles/7-strategies-for-creating-immersive-narratives-in-journalistic-podcasts/What is Your Newsroom Audio Strategy?https://mediamakersmeet.com/what-is-your-newsrooms-audio-strategy-2/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.Key Takeaways:(02:56) Selecting the right podcast format is essential for campaign success.(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.(05:29) Niche targeting enhances the impact of podcast influencer campaigns.(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.(08:12) B2B brands successfully use consumer-focused podcasts for marketing.(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.Resources Mentioned:Henry Burreson' LinkedIn Profile -https://www.linkedin.com/in/henryburreson/Soundwave Agency LinkedIn Page -https://www.linkedin.com/company/soundwave-agency/Soundwave Agency website -https://www.soundwave.pro/Shopify - https://www.shopify.com/ShipStation - https://www.shipstation.com/ZipRecruiter - https://www.ziprecruiter.ie/Spotify - https://open.spotify.com/Patreon - https://www.patreon.com/Fourthwall - https://www.fourthwall.com/Insightful Links:1. How to Build Your Influence Through Podcastinghttps://blog.podbean.com/how-to-build-your-influence-through-podcasting/2. Podcasting and Influencer Marketinghttps://hireinfluence.com/blog/podcasting-and-influencer-marketing/3. The Power of Influencer-Generated Podcasts for Expanded Awarenesshttps://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voiceshttps://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world's first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands.Key Takeaways:(04:36) Marvel's marketing lessons: stop trying to be the best; start becoming the favorite. (08:42) How the evolution of marketing tech has created inefficiencies. (15:00) The dangers of prioritizing efficiency over effectiveness in B2B. (22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing. (26:50) Why marketers must balance performance campaigns with brand-building. (32:05) The role of emotional resonance in driving effective marketing. (37:15) How B2C strategies like storytelling can inspire B2B marketing success.(43:14) Five strategies for creating tribal, impactful B2B content.Resources Mentioned:Bolaji Oyejide -https://www.linkedin.com/in/bolaji/"Demand Wars" LinkedIn -https://www.linkedin.com/company/demand-wars/"Demand Wars" | Website -https://demandwars.com/Marvel comics -https://www.marvel.com/Google Ads -https://ads.google.com/intl/en_ph/start/overview-ha/?subid=ph-en-ha-awa-bk-a-c00!o3~Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB~137408530459~kwd-12340353~17368164896~600940508284&gad_source=1&gclid=Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB&gclsrc=aw.dsHistory of marketing automation -https://en.wikipedia.org/wiki/Marketing_automationInsightful Links:1. Did Martech Break B2B Marketing? -https://martech.org/did-martech-break-b2b-marketing/2. 96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks -https://www.linkedin.com/posts/bolaji_the-95-5-law-still-ignoring-95-of-your-activity-7135298955545890818-RdI8?utm_source=share&utm_medium=member_desktop3. Why Email Nurturing Does More Harm Than Good (Part 1) -https://www.linkedin.com/posts/bolaji_email-nurturing-is-a-waste-of-time-heres-activity-7110648984188121090-iJzu4. I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2) -https://www.linkedin.com/posts/bolaji_i-hate-marketing-automation-activity-7191531611622940673-r51t?utm_source=share&utm_medium=member_desktop5. Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers) -https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7098700452342427648-d9-D6. State of Emergency: What To Do When the Leads Are Down -https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7099770156922331136-njWV7. What Is Marketing? (Making Selling Easier / Making Buying Easier) -https://www.linkedin.com/posts/bolaji_its-november-13th-2023-aliens-have-just-activity-7127650991797108736-CluL?utm_source=share&utm_medium=member_desktop8. Maslow's Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire -https://www.linkedin.com/posts/bolaji_5-brutal-reasons-brand-awareness-in-2024-activity-7131628829831282688-9IbA9. The Most Efficient Way to Create Demand in 2024 is… -https://www.linkedin.com/posts/bolaji_b2bmarketing-demandgeneration-activity-7027669972160016386-K1u310. Tribal Content: 5 Steps to Creating Content Your Audience Craves -https://www.linkedin.com/posts/bolaji_thenewabm-activity-7092506992048488448-AVo_Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful customer experiences.Key Takeaways:(04:31) B2B marketing often overlooks the human element due to its complexity.(09:38) AI is a tool for automating repetitive tasks, freeing teams to focus on strategy and creativity.(14:28) Gamification simplifies complex concepts and enhances customer engagement.(17:38) B2B marketers can use gamification and brand-specific themes to enhance engagement and make campaigns more relatable and fun.(26:55) A culture of continuous learning and innovation fosters adaptability and growth.(27:43) Customer insights rather than creative instincts should guide campaign strategies.(29:12) Breaking down departmental silos helps align data for better customer understanding.(31:28) Human-centered marketing is about solving problems with simplicity and empathy.Resources Mentioned:Shraddha Sriram -https://www.linkedin.com/in/shraddha-sriram/Chakravyuh Labs -https://www.linkedin.com/company/chakravyuh-labs/Insightful Links:https://aro.digital/blog/human-centred-design-could-revolutionise-your-advertising-heres-howhttps://www.bcg.com/publications/2020/the-importance-of-human-centered-designhttps://mnpdigital.ca/insights/human-centered-design-immersion-2/https://rsmus.com/insights/services/digital-transformation/how-human-centered-design-can-revolutionize-the-customer-experie.htmlThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.(19:19) How AI features in Meta Ads enhance creative assets and campaign results.(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.Resources Mentioned:Akvile DeFazio -https://www.linkedin.com/in/akdefazio/AKvertise | LinkedIn -https://www.linkedin.com/company/akvertise/AKvertise, Inc.| Website -https://www.akvertise.com/Rose -https://rose.aiJasper -https://www.jasper.ai/Insightful Links:https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/https://unbounce.com/marketing-ai/ai-in-social-media/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.Key Takeaways:(03:02) How paid search set the foundation for digital marketing strategies.(10:38) Key differences in retail media between North America and Europe.(13:42) How privacy regulations influence marketing strategies globally.(19:08) The challenge of integrating retail media into existing organizational structures.(23:49) Why advertising investment is crucial for success on platforms like Amazon.(25:37) Common mistakes in e-commerce marketing and how to avoid them.(30:31) Anders' favorite KPI: estimated cost per detailed product view.(33:48) The importance of staying humble and adaptable in the digital marketing landscape.Resources Mentioned:Anders Hjorth -https://www.linkedin.com/in/ahjorth/EPAM Systems LinkedIn -https://www.linkedin.com/company/epam-systems/EPAM Systems | Website -https://www.epam.comInnovell -https://www.innovell.comInsightful Links:https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/https://advertising.amazon.com/en-ca/blog/retail-media-networkshttps://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/https://skai.io/blog/omnichannel-retail-media-strategy/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Tyler Durman, CEO and Founder of Ignition Growth Consulting, joins Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology.Key Takeaways:(03:15) The evolution of Austin Growth Meetup.(04:37) The importance of the 44X demand revenue funnel in B2B marketing.(07:46) AI's transformative role in B2B marketing, especially in operations and content generation.(09:38) The risks of AI reliance, particularly in data accuracy.(10:56) Distinguishing between product-led and sales-led go-to-market strategies.(13:24) The evolving role of SDRs in B2B.(17:57) The relevance of MQLs if defined meaningfully for the business.(20:21) Balancing sourced and influenced metrics to assess marketing impact.Resources Mentioned:Tyler Durman -https://www.linkedin.com/in/tylerdurman/Ignition Growth Consulting | LinkedIn -https://www.linkedin.com/company/ignition-growth-consulting/Ignition Growth Consulting | Website -https://www.ignitiongrowthconsulting.com/Austin Growth Meetup -https://www.meetup.com/austin-growth-meetup/Insightful Links:https://www.oneims.com/marketing-operations-strategy/https://www.bcg.com/en-ca/publications/2018/building-better-b2b-demand-centerhttps://aicontentfy.com/en/blog/tips-to-streamline-marketing-operationsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM's unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.Key Takeaways:(03:16) ABM is distinct from general B2B marketing.(05:26) The “M” in ABM can be misleading; ABM is broader than marketing.(09:52) ABM's primary objectives include growing existing accounts and winning new logos.(12:19) The role of ABM is to help clients make sense of choices.(16:45) Building a unique value proposition for target accounts is essential.(24:38) Relationship-building through genuine interactions can organically lead to business.(30:45) The “three Rs” of ABM are reputation, relationships and revenue.(33:28) Marketing succeeds when embraced organization-wide.(40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients.Resources Mentioned:Declan Mulkeen -https://www.linkedin.com/in/declanmulkeen/Strategicabm -https://www.linkedin.com/company/strategicabm/Account-Based Marketing Agency | Website -https://hubs.la/Q01M0PGS0Gartner Report on B2B sales -https://www.gartner.com/en/sales/trends/future-of-salesInsightful Links:https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-processThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.Key Takeaways:(05:51) Socially native marketers bring a competitive advantage.(08:02) Audience knowledge and specific platform objectives are essential.(11:44) Offline presence fosters consumer trust and credibility.(12:56) Pop-up shops provide brands a low-risk entry into physical spaces.(16:51) Contribution margin clarifies profitability per customer acquisition.(18:18) Maintaining advertising consistency is crucial for growth.(20:33) Social listening tools enable sentiment tracking across demographics.(21:35) Monitoring brand sentiment informs strategic adjustments.Resources Mentioned:Max Whicher - https://www.linkedin.com/in/maxwhicher-spin/Spin Brands | LinkedIn -https://www.linkedin.com/company/spin-brands/Spin Brands | Website -https://www.spinbrands.com/Insightful Links:https://sproutsocial.com/insights/omnichannel-strategy/https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalizationThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world.Key Takeaways:(04:35) The importance of storytelling in marketing to humanize brands.(07:22) The significance of consumer connection.(10:05) Brands must be experimental and always willing to reinvent themselves.(11:34) Patience and long-term strategy are crucial in building a great brand.(13:15) Build emotional connections with consumers.(14:51) Brands need to shift toward consumer-centric strategies.(16:01) Brands should focus on acting more like media companies.(20:11) Tell stories and create content with a long-term view. (23:04) Nike's “Just Do It” campaign resonates through powerful storytelling and athlete partnerships.(27:18) Personal branding is still crucial in the digital and AI age, where genuine connections matter most.Resources Mentioned:Vladimir Botsvadze -https://www.linkedin.com/in/vladimerbotsvadze/Techstars - https://www.linkedin.com/company/techstars/Thinkers360 -https://www.linkedin.com/company/thinkers360/Vladimir Botsvadze's | Website -https://www.vladimerbotsvadze.com/Insightful Links:https://hbr.org/2022/01/the-4-pillars-of-successful-digital-transformationshttps://www.forbes.com/sites/forbescommunicationscouncil/2022/04/08/what-does-digital-transformation-mean-for-marketers/?sh=1f12a40e6bcaThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Eyitayo Ogunmola, CEO of Utiva. Eyitayo shares his journey in tech, discussing the rise of Africa's talent pool, Nigeria's aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem.Key Takeaways:(04:14) Africa's middle class has grown to 312 million, creating a vast talent pool.(07:02) Professionals in Nigeria are naturally aspirational, frequently upskilling to take on higher-level roles.(09:28) The growing demand for tech talent in Nigeria is driven by global opportunities.(12:06) Employers are often surprised by the high quality of young Nigerian talent.(15:06) English proficiency and favorable time zones make Nigeria a prime market for global outsourcing.(18:36) Payment systems remain challenging for African freelancers and remote workers.(27:07) Customer lifetime value is a top priority in product marketing decisions.(30:53) Learning by doing and giving back to the community are crucial for growth.Resources Mentioned:Eyitayo Ogunmola -https://www.linkedin.com/in/eyitayoogunmola/Utiva | LinkedIn -https://www.linkedin.com/school/utiva/Utiva | Website -https://utiva.io/schoolInsightful Links:https://utiva.co/courses/product-marketing-bootcampThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.Key Takeaways:(03:41) AI should not be used to write content; it's best for ideation.(06:17) AI helps identify which topics perform best across different channels.(08:26) Analyzing conversion data and creating actionable charts with AI.(10:31) Anytime there's an export button, marketers should get excited.(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.(20:56) Improving the click-through rate on calls-to-action boosts revenue.(23:36) AI can help marketers test multiple variations in A/B testing.(26:40) AI-driven gap analysis improves key pages' performance for conversions.(30:44) Combining human insight with AI optimizes digital marketing strategies.Resources Mentioned:Andy Crestodina - https://www.linkedin.com/in/andycrestodina/Orbit Media Studios - https://www.linkedin.com/company/orbit-media-studios-inc./Orbit Media Studios | Website -https://www.orbitmedia.comGoogle Analytics 4 -https://support.google.com/analytics/answer/10089681?hl=enSparkToro -https://sparktoro.com/Insightful Links:https://contentmarketinginstitute.com/articles/seo-strategy-aihttps://www.coursera.org/articles/ai-in-marketinghttps://www.orbitmedia.com/blog/ai-website-optimization/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.Key Takeaways:(03:38) Building personal relationships in B2B influencer marketing.(12:05) The differences between B2B and B2C influencer strategies.(15:10) Targeting C-level executives versus designers in B2B marketing.(18:57) Anton's immediate goals in influencer marketing.(21:50) Leveraging PR to enhance brand visibility.(27:14) Community-led growth as a cornerstone of B2B success.(33:01) The importance of social media engagement for community building.(35:31) The challenges of attribution in influencer marketing.(40:19) The long-term impact of building loyal communities.Resources Mentioned:Anton Shulke - https://www.linkedin.com/in/antonshulke/Duda | LinkedIn - https://www.linkedin.com/company/duda/Duda | Website - https://www.duda.co/Insightful Links:https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edithttps://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.Key Takeaways:(01:04) Jonathan shares his background and transition to social media training.(04:03) How Boost Social Agency helps B2B companies with social media strategies.(08:24) Listen, connect, and engage — Jonathan's framework for social media success.(14:09) The benefits of carousel ads and LinkedIn PDFs for B2B marketing.(17:06) How a short, absorbable message outperforms longer content.(22:05) The role of paid social media in B2B small business success.(28:02) How to engage with customers personally through social media.(33:37) Trends and tactics for B2B content creation in the future.Resources Mentioned:Jonathan Pollinger - https://www.linkedin.com/in/jonathanpollinger/Jonathan Pollinger - Social Media and AI Trainer | Website - https://pollingersocial.co.uk/Boost Social Agency | LinkedIn - https://www.linkedin.com/company/boostsocialagency/Boost Social Agency | Website - https://www.boostsocial.agency/Insightful Links:https://jelloow.com/blog-detail/create-b2b-strategy-social-media-marketing-for-small-businesses/https://americassbdc.org/5-social-media-tips-for-b2b-businesses-that-cost-nothing/https://marxcommunications.com/b2b-small-business-marketing-social-media/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.Key Takeaways:(02:47) Dave shares his belief that everyone can both learn from and teach others.(04:10) Insights on learning opportunities from personal experiences and interactions.(06:07) Discussion on the balance between immediate business needs and long-term brand building.(09:07) The commonality of imposter syndrome and the importance of self-confidence.(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.(16:28) An invitation to connect during office hours and introduction of Dave's new book on leadership and delegation.Resources Mentioned:Dave Kerpen - https://www.linkedin.com/in/davekerpen/Apprentice | LinkedIn - https://www.linkedin.com/company/chooseapprentice/Apprentice | Website - https://chooseanapprentice.com/Insightful Links:https://growwithward.com/growth-hacking-mindset/ https://www.bluleadz.com/blog/marketers-growth-mindsethttps://www.lean-labs.com/blog/adopt-a-growth-marketing-mindsethttps://weignitegrowth.com/purpose-driven-brands/https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.Key Takeaways:(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.(09:07) AI helps marketing teams understand customer behaviors.(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.(19:13) Katie's AI scorecard helps organizations assess readiness for AI adoption.(22:53) AI enhances customer experience. (30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.(32:35) AI is advancing in CRM, content marketing, SEO and PPC.Resources Mentioned:Katie King - https://www.linkedin.com/in/katieeking/AI in Business | LinkedIn - https://www.linkedin.com/company/aiinbusiness/AI in Business | Website - https://www.aiinbusiness.co.uk/Insightful Links:https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketinghttps://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategyThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.Key Takeaways:(01:50) The unique opportunity that organic video marketing offers B2B companies.(04:19) The importance of personal branding for lead generation.(06:15) The future of video marketing lies in improving content quality.(09:17) Deskrig's innovative approach to real-time editing during video production.(10:45) Vertical video is the king of today's content.(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.(31:37) Virtual events offer a content creation boost with lower costs and broader reach.Resources Mentioned:Garren Parkins - https://www.linkedin.com/in/garrenparkins/Deskrig | LinkedIn - https://www.linkedin.com/company/deskrig/Deskrig | Website - http://www.deskrig.comInsightful Links:https://www.digitalocean.com/resources/article/video-marketinghttps://storykit.io/blog/b2b-video-marketinghttps://blog.stackadapt.com/b2b-video-marketinghttps://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for small businesses to integrate customer data.(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.Resources Mentioned:Frederick Vallaeys - https://www.linkedin.com/in/frederickvallaeys/Optmyzr | LinkedIn - https://www.linkedin.com/company/optmyzr/Optmyzr | Website - https://www.optmyzr.comInsightful Links:https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertisinghttps://neilpatel.com/blog/ppc-automation/https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automationThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights into coaching podcast hosts to help them reach their potential and shares his perspective on the evolving podcast landscape.Key Takeaways:(01:09) Lee's journey into podcasting after a diverse media career.(04:34) Defining clear goals before starting a podcast.(10:46) Narrative podcasts create a cinematic experience with sound and story, while non-narrative ones rely on a charismatic host to lead the conversation.(14:19) Multiple tracks and immersive audio create an engaging storytelling experience.(16:03) Coaching hosts involves teaching them to engage through curiosity and self-awareness.(24:45) Spotify and YouTube cater to younger demographics, offering valuable insights into audience reach and preferences.(28:39) Engage listeners with regular content hooks, music breaks and high-quality audio for an immersive experience.Resources Mentioned:Lee Schneider - https://www.linkedin.com/in/docuguy/Red Cup Agency | Website - http://redcupagency.comInsightful Links:https://www.descript.com/blog/article/podcast-tipshttps://amplify.matchmaker.fm/what-makes-a-good-podcast/https://www.thepodcasthost.com/planning/podcast-tips/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for businesses of all sizes.Key Takeaways:(02:57) No-code platforms democratize web development, enabling anyone to create websites and apps without coding.(06:07) Early-stage businesses can leverage no-code tools to build awareness and gather leads before a product launch.(09:10) Interactive experiences, such as quizzes and polls, can be easily created with tools like Typeform and Tally.(10:00) While no-code is powerful, some customizations may still require minimal coding.(13:18) Templates save time and are often optimized for conversion, making them a smart choice for many projects.(16:22) AI can be used to further customize templates, ensuring they align with brand guidelines.(18:55) Seamless integration of no-code tools with CRMs like HubSpot and Mailchimp enhances marketing workflows.(20:14) Analytics platforms like Google Analytics 4 and Plausible are essential for tracking website performance.Resources Mentioned: Mario Tarouca -https://www.linkedin.com/in/mariotarouca/Framedrop | LinkedIn -https://www.linkedin.com/company/framedrop/Framedrop | Website -https://app.framedrop.ai/l/1022506901Insightful Links:https://cxl.com/blog/no-code/https://www.kentico.com/discover/blog/how-low-code-no-code-is-changing-the-gamehttps://www.lxahub.com/stories/how-the-low-code/-no-code-movement-helps-marketersThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.Key Takeaways:(04:15) Thought leadership is critical for inspiring customer action.(07:12) Engagement with internal and external thought leaders.(11:20) Impact of Autodesk's State of Design & Make report on strategic decisions.(14:16) Employee involvement and excitement about the report.(18:54) Launch strategies and collaboration with Bloomberg.(24:22) The importance of earning audience attention.(34:11) Balancing customer needs with business goals.(37:10) The critical role of SEO in content strategy.Resources Mentioned:Autodesk Website | https://www.autodesk.com/Dusty DiMercurio | LinkedIn: https://www.linkedin.com/in/dustydimercurio/Procore Technologies | LinkedIn: https://www.linkedin.com/company/procore-technologies/Insightful Links:https://business.adobe.com/blog/basics/marketing-strategyhttps://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-thishttps://www.gartner.com/en/marketing/topics/marketing-strategyThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.Key Takeaways:(01:46) Navah's career journey from wanting to be a high school teacher to becoming a marketing expert.(02:28) The value of hands-on experience and the impact of starting a nonprofit.(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.(10:24) Insights from Optmyzr's study on smart bidding and match types.(11:16) The role of exact match in achieving better conversion rates and cost efficiency.(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.(24:07) Importance of setting a realistic budget and understanding its potential variance.(29:50) Strategies for maintaining transparency and ethical reporting.Resources Mentioned:Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/Optmyzr | PPC Management Software Website: https://www.optmyzr.com/Insightful Links:Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption, and how B2B marketers can leverage podcasts as an effective content marketing channel.Key Takeaways:(01:29) Predictions on the future of B2B podcasting.(03:26) COVID-19's acceleration of digital adoption.(05:02) Strategies for aligning podcasting with business goals.(07:15) Measuring the impact of B2B podcasting beyond traditional metrics.(13:06) The value of combining audio and video in podcasting.(14:35) Anticipating future trends in podcasting formats.(24:25) Balancing quality and quantity in content creation.(26:11) Understanding traditional podcast metrics for B2B marketing.Resources Mentioned:A. Lee Judge - https://www.linkedin.com/in/aleejudge/Content Monsta | LinkedIn - https://www.linkedin.com/company/contentmonsta/Content Monsta | Website - https://contentmonsta.com/Insightful Links:https://www.cuepodcasts.com/post/ideas-for-a-b2b-podcasthttps://amplify.matchmaker.fm/b2b-podcast-best-practices/https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcastinghttps://smarklabs.com/blog/5-essentials-for-starting-a-b2b-podcast/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.Key Takeaways:(02:48) Podcasting is at the same stage as early YouTube.(03:49) There are over 100 million monthly podcast listeners in the US.(05:50) A one-hour podcast can be repurposed into 42 pieces of content.(08:51) Stories in podcasts should be authentic and emotionally engaging.(12:32) Lee-Anne's favorite marketing metric is listeners.(14:22) Consistency and frequency in posting are key to success.(17:43) “Podcast-in-a-Box” simplifies the podcast production process.(17:56) Podcasting involves significant upfront and ongoing work.Resources Mentioned:Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/Chirpit.Online | Website - https://chirpit.online/Insightful Links:https://www.quillpodcasting.com/blog-posts/build-your-podcast-brandhttps://podcastmarketingacademy.com/phases-of-podcast-growth/https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/https://twobrotherscreative.com/the-podcast-box/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.Key Takeaways:(02:17) The founding story of Milk & Honey and its global expansion.(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.(12:01) The critical role of consistent reputation management.(18:18) Paul Cohen's expertise in reputation management over crisis communication.(22:06) Utilizing social media to map the day's conversations and insert client perspectives.(24:00) Engaging clients in conversation during pitches to drive business success.(26:45) The vital role of employees as brand ambassadors in sharing the company's story.Resources Mentioned:Paul Cohen - https://www.linkedin.com/in/paul-cohen-/https://milkandhoneypr.com/ | Website Insightful Links:https://www.digitalsilk.com/digital-trends/brand-storytelling/https://neilpatel.com/blog/create-authentic-brand-story/https://gathercontent.com/blog/brand-storytelling-exampleshttps://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.Key Takeaways:(03:05) How musical experiences influence marketing strategies.(04:59) The importance of attending events to understand them from a guest's perspective.(10:16) Creating content from events for brand positioning and cost-effective marketing.(14:35) Leveraging events for effective marketing during economic downturns.(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.(23:13) The importance of aligning event goals with business objectives.(26:10) Empowering event team members for exceptional execution.(28:46) Using events to create better customer experiences and brand immersion.Resources Mentioned:Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=caoh cool | LinkedIN - https://www.linkedin.com/company/ohcool/oh cool | Website - http://ohcool.caInsightful Links:https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.htmlhttps://bloomerang.co/blog/event-branding/https://primostats.com/blog/thought-leadership-events/https://www.eventmobi.com/blog/event-branding/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Stefan Maritz, Head of Marketing at blackbear.* In this episode, Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.Key Takeaways:(02:29) The evolving role of T-shaped marketers in today's marketing teams.(04:59) The importance of education and perception in brand building.(06:11) The need for patience and long-term strategy in brand marketing.(10:18) The significance of creating valuable and engaging content.(14:08) Creative messaging approaches to make B2B marketing less boring.(17:32) Building strong brands through thought leadership and adding real value.(22:43) The importance of organic and direct traffic in measuring brand awareness.(24:51) The need for a balanced budget allocation between performance and brand marketing.(28:58) The long-term benefits of consistent brand messaging and perception building.Resources Mentioned:Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nlBlackbear | LinkedIn - https://www.linkedin.com/company/blackbearoutsourcing/Blackbear | Website - https://blackbear.global/Insightful Links:https://www.bcg.com/publications/2021/why-brand-marketing-mattershttps://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-masterhttps://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/*At the time of the interview, he was employed at Blackbear. He has since moved to CXL where he is Marketing Lead.Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Daniel Murray, Founder of The Marketing Millennials. Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marketing leader.Key Takeaways:(02:30) The importance of knowing all facets of marketing to be a better leader.(04:10) The role of documentation in scaling marketing operations.(08:20) The balance between creativity and pragmatism in marketing leadership.(12:25) Understanding business metrics alongside marketing.(16:05) The impact of AI on marketing and the need for human creativity and strategic thinking.(23:30) Community and networking in building a successful marketing career.(29:15) How to leverage social media platforms for effective marketing.(36:20) Tips for effective collaboration between marketing and other departments.Resources Mentioned:Daniel Murray - https://www.linkedin.com/in/daniel-murray-marketing/The Marketing Millennials | LinkedIn - https://www.linkedin.com/company/the-marketing-millennials/The Marketing Millennials | Website - http://themarketingmillennials.comInsightful Links:https://martech.org/mastering-the-art-of-goal-setting-in-marketing-operations/https://www.integreon.com/navigating-the-world-of-marketing-operations-mastering-metrics/https://www.markops.ai/insights/article/mastering-marketing-operationsThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he converses with Dayo Aluko, B2B Strategic Sourcing and Procurement Specialist. In this episode, Dayo dives into the nuances of B2B procurement, sharing his vast experience across various industries and shedding light on what marketing leaders need to know to navigate procurement challenges effectively.Key Takeaways:(00:01) Dayo's diverse career journey from real estate to B2B procurement.(07:22) The importance of historical data in procurement decision-making.(16:35) Continuous feedback loops ensure supplier relationships are maintained.(18:14) Balancing short-term ROI with long-term demand generation strategies.(31:10) The impact of global recessions on procurement strategies.(43:45) Ensuring frameworks are in place to handle increased production volumes.(50:08) Incorporating sustainability into marketing campaigns and procurement practices.Resources Mentioned:Dayo Aluko - https://www.linkedin.com/in/dayoaluko/CPKC Website - https://www.cpkcr.com/enInsightful Links:https://www.vendr.com/blog/saas-sales-procurement-relationshiphttps://sievo.com/blog/marketing-procurement-relationshipshttps://www.mxpiq.com/procurement-marketings-first-line-of-defence/https://1touchpoint.com/blog/marketing-procurement-5-best-practices-for-2020* At the time of the interview, he was employed at Suncor and also De Havilland Aircraft of Canada Limited. He has since moved to CPKC, where he is a Procurement Process and Performance Specialist.Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in business, from recruitment to brand storytelling, and offers insights into crafting successful podcasts that resonate and maintain relevance over time.Key Takeaways:(01:23) Jennifer shares her extensive experience in media, launching several ventures and illustrating the breadth of her expertise.(03:37) Podcast genres that effectively engage audiences, such as narrative storytelling.(07:36) The strategic importance of podcasts in marketing and brand loyalty beyond short-term projects.(09:30) Insight into the strategic mistakes companies make when entering the podcast space without a clear plan.(13:18) Three crucial elements of successful podcast content: the “lean-in factor,” authentic storytelling and the “aha moment.”(15:39) Strategies for leveraging podcasts in conjunction with other marketing efforts to enhance content discovery and brand presence.(18:27) Help with podcasting strategies.Resources Mentioned:Jennifer Smith - https://www.linkedin.com/in/jennifersmith11/everythingpodcasts.com | LinkedIn - https://www.linkedin.com/company/everythingpodcasts/everythingpodcasts.com | Website - https://everythingpodcasts.comInsightful Links:https://www.mushroommedia.io/blog/the-power-of-podcasting-how-brands-can-leverage-this-growing-medium https://www.everythingpodcasts.com/blog/the-rise-of-podcasting-for-brand shttps://www.bizjournals.com/cincinnati/news/2024/01/20/how-brands-use-podcasts-engage-audience.html https://medium.com/pacific-content/what-worked-in-2023-brands-in-podcasting-3fe497159f48 Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more. Key Takeaways:(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.Resources Mentioned:Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/Directive - https://www.linkedin.com/company/directive-consulting/Insightful Links:https://directiveconsulting.com/customer-generation/ https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds